Log in

Relevant bibliographies by topics / Types of Advertising / Journal articles

To see the other types of publications on this topic, follow the link: Types of Advertising.

Journal articles on the topic 'Types of Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 May 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Types of Advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Tsupikova, Olena. "Advertising discourse as one of institutional discourse types." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Fìlologìâ 12, no. 21 (2019): 206–12. http://dx.doi.org/10.34079/2226-3055-2019-12-21-206-212.

Full text

Abstract:

The paper is devoted to the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. In this aspect, the main features of advertising discourse are presented, the features of advertising text are characterized, specific features of advertising communication are outlined and strategies for influencing the recipient are systematized in the present article. The aim of this study is the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. The research results made it possible to conclude that advertising discourse belongs to the institutional type as a communicative-pragmatic model of speech behaviour of advertising participants, which is realized through advertising texts in a combination of verbal and non-verbal elements. The basic features of advertising discourse as a specific component of the institutional discourse are presented as following: anthropocentricity, pragmatic orientation, cliché, autonomy and comprehensibility to a wide range of recipients, consumer targeting and mass media affiliation. The peculiarities of the advertising text are defined as heterogeneous and creolized, with verbal and pictorial and audio components formation of a visual, structural, semantic and functional unit, providing a complex, communicative and pragmatic influence on the addressee. It is suggested to consider advertising texts as functionally organized extralinguing and lingual signs of a message characterized by the specificity of form, content, communicative function and pragmatic intention. The features of the advertising text are highlighted as minimization or compactness, additionality, signalling, hierarchy, evaluation and instructiveness. The article outlines the specific features of advertising communication as a process of disseminating advertising information to quantitatively large and various audiences that consumes goods and services through the mass media. A feature of advertising communication is its preparedness and unidirectionality with absent or delayed feedback. The author has proved that the specificity of advertising communication is informing the consumer about the products and services and influencing him by various means. The information, argumentation, suggestion and manipulation strategies with which advertising discourse influences the consumer’s consciousness are analyzed in the present article.

APA, Harvard, Vancouver, ISO, and other styles

2

Euijin Ahn. "Definition and Types of Drama Advertising: Focused on Television Advertising." Journal of Korean drama and theatre ll, no. 28 (October 2008): 345–401. http://dx.doi.org/10.17938/tjkdat.2008..28.345.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.

Full text

Abstract:

Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of enterprise ownership, and business size are revealed. The classification of Internet advertising has been improved, where the main types are grouped according to the eleven features. The essence of every kind of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the feasibility of advertising tools, settings, minimizing risks in promotion, rational use of the advertising budget, and improving performance end of the show. A comparative assessment and features of the most popular types of advertising on the network revealed the advantages and disadvantages of Internet advertising to improve its theoretical analysis. Practical implications. The constant dynamics of the Internet market create an increase in advertising requirements on the part of the advertiser and the target audience. Advertising settings and targeting are systematically updated, some types of advertising are losing popularity, and others are being replaced. There are many problems in promoting products on the Internet, so this topic needs to improve the theoretical and practical approaches to the use of advertising on the Internet as part of enterprises and organizations’ business strategy. Originality/value. The development of the information society and the Internet affect people’s lives and new communication links in the business. Business on the Internet is not an advantage among competitors but a necessary condition in the marketing strategy. There is the growth of Internet users, the emergence of new advertising tools, thematic portals, search engines, websites, advertising platforms contributes have to make effects to the development of the Internet advertising market.

APA, Harvard, Vancouver, ISO, and other styles

4

Romanova, I. D. "HUMAN TYPES AND PERSUASION IN ADVERTISING." Issues of Applied Linguistics 2, no. 38 (June 30, 2020): 114–34. http://dx.doi.org/10.25076/vpl.38.06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Moon Jae-Hak. "The Influence of Message Types of Comparative Advertising on Advertising Effect." Management & Information Systems Review 31, no. 4 (December 2012): 639–61. http://dx.doi.org/10.29214/damis.2012.31.4.027.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Korgaonkar, Pradeep K., Ronnie Silverblatt, and Enrique P. Becerra. "The Hispanic View of E-mail, Popup, and Banner Advertising." International Journal of E-Business Research 6, no. 2 (April 2010): 45–58. http://dx.doi.org/10.4018/jebr.2010040103.

Full text

Abstract:

In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions. Additionally, the study compares the group’s attitudes toward TV advertising vis-à-vis the three types of online advertising to compare the two medium’s similarities and differences. Notably, Hispanics favor e-mail advertising and banner advertising over popup advertising, while Hispanics continue to enjoy advertising on television more than any of the three types of Web advertising that this paper will discuss.

APA, Harvard, Vancouver, ISO, and other styles

7

Grunert, Klaus G. "Automatic and Strategic Processes in Advertising Effects." Journal of Marketing 60, no. 4 (October 1996): 88–101. http://dx.doi.org/10.1177/002224299606000408.

Full text

Abstract:

The author distinguishes two kinds of cognitive processes: automatic processes, which are mostly subconscious, are learned and changed slowly and are not subject to the capacity limitations of working memory, and strategic processes, which are conscious, are subject to capacity limitations, and can easily be adapted to situational circumstances. The perception of advertising and the way it influences brand evaluation involves both processes. Automatic processes govern the recognition of advertising stimuli, the relevance decision that determines further higher-level processing, the retrieval of information, and the provision of a heuristic for brand evaluation. Strategic processes govern learning and inference formation. The relative importance of both types of processes depends on product involvement. The distinction of these two types of processes leads to some conclusions that are at variance with current notions about advertising effects. For example, the attention span problem is relevant only for strategic processes. A certain amount of learning can occur with little conscious effort, and advertising's effect on brand evaluation may be more stable for low- than for high-involvement products.

APA, Harvard, Vancouver, ISO, and other styles

8

Mustaqimova, Qunduz. "FEATURES HISTORICAL AND MODERN ADVERTISING." Scientific Reports of Bukhara State University 4, no. 4 (August 28, 2020): 227–32. http://dx.doi.org/10.52297/2181-1466/2020/4/4/14.

Full text

Abstract:

The article discusses the concept and history of advertising, the formation of advertising in the West and East, its gradual development, types of advertising, the language and style of advertising text, historical and modern advertising, the current role and importance of advertising. as well as the Law of the Republic of Uzbekistan "On Advertising" and some conclusions on the development of advertising in Uzbekistan, achievements and challenges in this area.

APA, Harvard, Vancouver, ISO, and other styles

9

Комарницкая, Ю. П. "TYPES AND MOTIVES OF SOCIAL ADVERTISING SLOGANS ON ROAD SAFETY." Modern Science, no. 1 (July 5, 2021): 64–70. http://dx.doi.org/10.53039/2079-4401.2021.3.1.015.

Full text

Abstract:

Социальная реклама – важный инструмент воздействия на аудиторию в целях привлечения внимания общественности к важным социальным проблемам, изменения поведенческой модели общества. Такая реклама должна воздействовать в первую очередь на эмоции, вызывать радость, страх, шок или негодование. Успех рекламного произведения во многом зависит от слогана, поэтому при его создании важно использовать языковые средства, которые повлияют на сознание аудитории. Social advertising is an important tool for influencing the audience in order to attract the public to urgent social problems, change the behavioral model of society. Such advertising should affect emotions, cause joy, fear, shock or indignation. The success of an advertising product depends largely on the slogan, so it is important to use the language tools that will affect the audience's consciousness when creating it

APA, Harvard, Vancouver, ISO, and other styles

10

Jung Junhwa. "The study of advertising types with using SNS." E-Business Studies 15, no. 6 (December 2014): 275–97. http://dx.doi.org/10.15719/geba.15.6.201412.275.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Chou, Hsuan-Yi. "Effects of endorser types in political endorsement advertising." International Journal of Advertising 33, no. 2 (January 2014): 391–414. http://dx.doi.org/10.2501/ija-33-2-391-414.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Clark, Lillian, and Levent Çallı. "Personality types and Facebook advertising: An exploratory study." Journal of Direct, Data and Digital Marketing Practice 15, no. 4 (April 2014): 327–36. http://dx.doi.org/10.1057/dddmp.2014.25.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Zhang, Hongxia, Jin Sun, Fang Liu, and John G. Knight. "Be rational or be emotional: advertising appeals, service types and consumer responses." European Journal of Marketing 48, no. 11/12 (November 4, 2014): 2105–26. http://dx.doi.org/10.1108/ejm-10-2012-0613.

Full text

Abstract:

Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience and credence properties and exploring the moderating role of individual difference in affect intensity on the consumers’ varying reliance on rational vs emotional appeals. Design/methodology/approach – Study 1 is a 2 (service type: restaurant vs dentist) × 2 (advertising appeal: emotional vs rational) between-subjects design. In total, 137 undergraduate students took part in this study. Study 2 is a 2 (service type: airline vs hospital) × 2 (advertising appeal: emotional vs rational) between-subjects design. In total, 84 MBA students were randomly assigned to each of the experimental conditions. Study 3 is a 2 (service type: airline vs hospital) × 2 (advertising appeal: rational vs emotional appeal) × 2 (affect intensity: high vs low) between-subjects design. The sample size was 170 undergraduates. Findings – The results of the first two studies provided support that an emotional advertising appeal led to a higher purchase intention in the experience service condition, while a rational message generated higher purchase intention in the credence service condition. Study 3 showed the moderating role of individual difference in affect intensity. High affect intensity individuals reported higher levels of brand favorability than did their low affect intensity counterparts when exposed to ads using emotional appeal. Conversely, subjects showed no significant differences in the intensity of their emotional responses when exposed to rational appeals. Practical implications – Our results suggest a strong need to tailor ads to fit different service categories. An emotional appeal would be more effective for experience services, and a rational appeal would be more effective for credence services. Besides, individual traits may also need to be considered when matching the appeal to the service type. Originality/value – This study makes an important contribution to the limited existing research by providing a more comprehensive understanding of the relationship between advertising appeal and the type of service across different sub-categories, themes, individual trait and effectiveness measures. Specifically, the present research seeks to illuminate the relative effectiveness of emotional vs rational appeals in services advertising. In addition, the current research reveals new knowledge about the role that affect intensity plays in determining consumer responses to advertising.

APA, Harvard, Vancouver, ISO, and other styles

14

JeongMee Song. "The Effects of Advertising Message Types Based on the Social Distance: Focusing on Cooperative Advertising between Different Types of Businesses." Korean Journal of Consumer and Advertising Psychology 20, no. 1 (February 2019): 85–106. http://dx.doi.org/10.21074/kjlcap.2019.20.1.85.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Danylenko-Kulchytska, Viktoriia. "Аdvertising of tourist directions of the Ternopil region." INNOVATIVE ECONOMY, no. 7-8 (November 2019): 92–96. http://dx.doi.org/10.37332/2309-1533.2019.7-8.13.

Full text

Abstract:

Purpose. The aim of the article is to analyze the changes that have occurred in modern advertising and to find the best ways of advertising the tourism product of Ternopil region. Methodology of research. General and special methods are used in the course of the research, in particular: systematic analysis – to reveal the essence of basic categories; methods of analysis and synthesis – in substantiated the process of finding the best ways to advertise types of tourism; methods of observation and generalization – when considering the changing role of advertising in the modern world. Findings. The characteristic features of modern advertising in the sphere of tourism are considered. Changes in approaches to the advertising process that are taking place in the market are analyzed. The transformation of the advertising consumer himself and the transition of his role from secondary to the main one in initiating the advertising process are analyzed. The ways of promotion of different types of tourism of Ternopil region are offered. Originality. It has been proven that modern advertising has undergone a significant transformation, namely the transition from marketing the advertised product to providing information services about it. It has been established that the consumer of advertising himself has undergone the change. He initiates the advertising process, actively seeking the information he needs. The methods of advertising the tourist product of Ternopil region in terms of its types are offered. Practical value. The obtained results of the study can be used by tourism organizations of Ternopil region in choosing the method of promotion of their services, which will contribute to the constant growth of the number of clients and, accordingly, the successful functioning of the tourist organization in the market. Key words: tourist product; advertising; advertising process; tourist opportunities; types of tourism; advertising means; consumer of advertising; advertising media; advertisers.

APA, Harvard, Vancouver, ISO, and other styles

16

Aganina, R. N., and T. A. Andronova. "INTERNET-ADVERTISING IN THE AGE OF DIGITALIZATION." Courier of Kutafin Moscow State Law University (MSAL)), no. 7 (September 16, 2020): 44–52. http://dx.doi.org/10.17803/2311-5998.2020.71.7.044-052.

Full text

Abstract:

Due to affordability and wide audience reach, the Internet has become a leader among the ways of advertising distribution. Considering this, the Russian legislator for several years has been trying to resolve issues connected with distribution of advertising on the Internet, but even with a cursory glance at the legal support of this institution, a significant number of «white spots» are found. At present, new types of advertising are also appearing. They are inherent directly to the Internet. In this regard, the article deals with issues connected not only with the new types of Internet advertising, but also with legal regulation of this method of advertising. Analyzing the issue of legal regulation of advertising distribution on the Internet, the authors come to the conclusion that it is necessary to regulate this issue in the Federal Law of March 13, 2006. № 38-FL «On Advertising». The article also considers the numerous types and subspecies of Internet advertising and presents its classification.

APA, Harvard, Vancouver, ISO, and other styles

17

Konečný, Michal, Róbert Világi, Yaroslava Kostiuk, and František Pollák. "Analysis of the Czech Advertising Market and its Main Players." SHS Web of Conferences 135 (2022): 01006. http://dx.doi.org/10.1051/shsconf/202213501006.

Full text

Abstract:

At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible investment in communication with their customers is becoming very topical. The paper focuses on the development of investments in Internet advertising in the period 2012-2020. The method used for the research was a comparative analysis, which showed that the amount of money invested in internet advertising increased every year and that, unlike other types of advertising, no year was recorded for internet advertising during the period under review, when the value of investments in a given year would be lower than the value in the previous year. The results show that online advertising is taking an increasing share of total advertising investment. Another finding is that television advertising maintains a dominant position in the advertising market and is not directly affected by the development of investment in Internet advertising. However, the growth of investment in Internet advertising has a direct impact on the volume of investment in print advertising and OOH (Out of Home) advertising. The given types of media showed the largest decrease in terms of market share and negatively copied the development of investments in Internet advertising. In the case of radio advertising, there was also a decrease, but its dependence on Internet advertising has not been proven. However, the question arises as to the development of investments in the coming years. It is possible to anticipate the continuing strengthening of the role of Internet advertising and it will also be interesting to see whether Internet advertising will jeopardize the position of TV advertising. The results of the research will help both researchers and companies in the process of their decision to invest in selected types of advertising.

APA, Harvard, Vancouver, ISO, and other styles

18

Lutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.

Full text

Abstract:

The article defines the essence of Internet advertising, analyzes the current state and volume of Internet advertising in comparison with other types of media advertising; the essence and types of Internet promotion, application of Internet promotion tools are considered and their comparison is made. The main indicators of the Internet advertising market in Ukraine are analyzed and the most popular types of online advertising are identified. The main tasks of Internet advertising as an important tool of marketing strategy for any activity are revealed. The classification of advertising on the Internet has been improved, the main types are grouped according to eleven selected features. The essence of each type of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the appropriateness of advertising tools, settings, minimize risks in promotion, rational use of advertising budget, increase performance after the show. Also, a comparative assessment and features of the most popular types of advertising, revealed the advantages and disadvantages of Internet advertising in order to improve its theoretical analysis. The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, and Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to new business conditions are catching up with new trends, think of a quality marketing strategy.

APA, Harvard, Vancouver, ISO, and other styles

19

Kim, Yoonhee. "The Integration Effect of Product Types, Mobile Advertising Appeal Types, and Temporal Distance." Indian Journal of Science and Technology 8, S7 (April 1, 2015): 576. http://dx.doi.org/10.17485/ijst/2015/v8is7/70452.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Choi, Nak Hwan, 배청청, and 김민지. "Roles of Referencing Types and Types of Advertising Messages on Woman’s Product Evaluation." A Journal of Brand Design Association of Korea 12, no. 1 (March 2014): 5–14. http://dx.doi.org/10.18852/bdak.2014.12.1.5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Hanafizadeh, Payam, and Mehdi Behboudi. "The Right Format of Internet Advertising (RFIA)." Information Resources Management Journal 26, no. 2 (April 2013): 20–42. http://dx.doi.org/10.4018/irmj.2013040102.

Full text

Abstract:

This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad features, subjective ad features, product type, user types, ad types, advertising strategy, and ICT condition. It was found that these constructs successfully explain how marketers can find the right format of Internet advertising. Product involvement is found to be the most significant antecedent explaining the right format of Internet advertising.

APA, Harvard, Vancouver, ISO, and other styles

22

Sudjana, Sudjana. "TANGGUNG JAWAB PELAKU USAHA TERHADAP PENAYANGAN IKLAN NIAGA YANG MENYESATKAN KONSUMEN." Dialogia Iuridica: Jurnal Hukum Bisnis dan Investasi 12, no. 2 (April 20, 2021): 1–21. http://dx.doi.org/10.28932/di.v12i2.3488.

Full text

Abstract:

This study aims to determine the qualifications of misleading commercial advertisements and the responsibilities of business actors including advertisers, advertising agencies and advertising media in connection with the delivery of misleading commercial advertisements. The results showed that the provisions of Article 9 of the UUPK were included false advertising classification, fraudulent advertising types, and deceptive criteria. The provisions of Article 10 and Article 12 of the Company Law are classified as false advertising, fraudulent advertising, straight forwardlie advertising, and misleading advertising criteria. The provisions of Article 13 of the Company Law include the classification of bait and switch advertising, fraudulent advertising, straight forwardlie advertising, and misleading advertising criteria. Article 17 paragraph (1) UUPK includes the classification of false advertising, types of fraudulent advertising, and criteria for misleading and deceptive advertising. The principle of accountability of business actors according to Article 20 of the Company Law is strict liability and vicarious liability. Meanwhile, in relation to Article 9 UUPK, the forms of responsibility are product and contractual liability (Articles 10, 11, 12, 13 and 17 of the UUPK), or professional liability for advertising agencies and advertising media or both and it does not rule out the possibility of business actors being subject to sanctions. based on the principle of the presumption of liability principle and the form of responsibility for criminal liability

APA, Harvard, Vancouver, ISO, and other styles

23

Malei, A., T. Serada, and A. Malei. "ONLINE VIDEO ADVERTISING: MEANING, TYPOLOGY AND EFFICIENCY ASSESSMENT." Vestnik of Polotsk State University. Part D. Economic and legal sciences, no. 13 (December 1, 2021): 74–80. http://dx.doi.org/10.52928/2070-1632-2021-58-13-74-80.

Full text

Abstract:

The purpose of the study, is to formulate the concept of "online video advertising " as an object of online marketing, to generalize its types and build a system of performance evaluation indicators. Based on the study of interpretation and content of the definition of "advertising" and its types, presented by different scientific domestic and foreign schools and scientists, the authors derived the definition of "online video advertising" by highlighting the features of advertising, and also presented the typology of video advertising on the Internet based on the proposed classification attributes: the location, technical execution, and task of video advertising. The authors also proposed a system to assess the effectiveness of online video advertising based on two groups of metrics: primary (determined based on the actions of online users) and targeted (aimed at assessing the specific goals of the marketing campaign), which can objectively evaluate the success and productivity of video advertising.

APA, Harvard, Vancouver, ISO, and other styles

24

Nosenko, Yu М., L. V. Lukyanchuk, and L. M. Sinelnik. "Contextual advertising is an effective tool of digital marketing." Scientific Journal Grain Crops 4, no. 2 (December 11, 2020): 410–18. http://dx.doi.org/10.31867/2523-4544/0151.

Full text

Abstract:

The concept of contextual advertising, its strengths, main types are defined. Types of advertising campaigns are defined. Highlighted the basic settings in Google Ads, in particular the rules of keyword selection. The effectiveness of using contextual advertising as an Internet marketing tool has been established, given that it: acts selectively and is displayed to visitors of the website whose sphere of interests potentially coincides / intersects with the subject of the advertised product or service; meets the requirements of the target audience, which increases the likelihood of its response to advertising and makes it more attractive than other types of advertising; helps to improve the company's image, disseminate information about products and sell goods over the Internet; is an effective element of digital marketing, which with a high-quality setting can increase company revenues. Contextual advertising has prospects, given: - increasing the number of Internet users and the time of its use by each user; - its regional orientation, which allows you to weed out a lot of non-target customers; - focus on a specific target audience by interests; - ofline advertising is becoming more expensive; - contextual advertising tools are improving, more services are appearing for a deeper analysis of statistics. When setting up contextual advertising, the following are important: choosing the type of advertising campaign (image, product, trade), searching for keywords and choosing the type of correspondence (general matching, broad match modifier, phrase matching, exact matching). Effective contextual advertising is a chain of "request -> keyword -> advertisement -> landing page of the site-> purchase of goods". Keywords: digital marketing, search engine, contextual advertising, advertising campaign, demand, keywords.

APA, Harvard, Vancouver, ISO, and other styles

25

Choi, Dooyoung, and Ha Kyung Lee. "Beneficiary Foci Types and Performance Appeals in Green Advertising." Sustainability 12, no. 15 (August 3, 2020): 6251. http://dx.doi.org/10.3390/su12156251.

Full text

Abstract:

In green advertising, the message focus is often associated with one of two benefits: the self-benefit focus and the other-benefit focus. However, determining which of the two benefit foci is more effective in generating positive consumer responses is still debatable. To explain the complexity of the mixed findings, we have explored advertising appeals that influence the perception of the environmental performance of the product, or green performance perception. Specifically, we have examined the self- and other-benefit types with three performance-based appeals (before, after, and before–after appeals) in relation to perceived green performance and brand attitudes. A 2 × 3 ANOVA of perceived green performance with data from 390 participants reveals a significant two-way interaction. Results from comparing the three types of performance-based appeals indicate that, regardless of the beneficiary foci type, the before–after appeal works best in generating greater perceived green performance, which, in turn, leads to positive brand attitudes. When promoting the green benefit of others, we recommend using before-appeals to enhance a product’s green performance perceptions and after-appeals for self-benefit-focused advertisements; if not, before–after appeals are used.

APA, Harvard, Vancouver, ISO, and other styles

26

Lee, Yueh-Hua. "How People Respond to Different Types of Humorous Advertising." British Journal of Economics, Management & Trade 4, no. 9 (January 10, 2014): 1419–33. http://dx.doi.org/10.9734/bjemt/2014/9947.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Ryoo, Cheul-Ho, and Seung-Whan Park. "Expression Strategy of Internet Advertising -Focused on Product Types-." Journal of the Korea Contents Association 7, no. 9 (September 28, 2007): 44–53. http://dx.doi.org/10.5392/jkca.2007.7.9.044.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Ho, Chen-Hsun, Kuang-Hui Chiu, Hsin Chen, and Anastasia Papazafeiropoulou. "Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness." Journal of Enterprise Information Management 28, no. 3 (April 13, 2015): 346–62. http://dx.doi.org/10.1108/jeim-03-2014-0021.

Full text

Abstract:

Purpose – As blogs have become an important information communication medium, selecting blog types that are appropriate and effective for the products they are to promote is now an important issue in corporate advertising. However, the impact of different blog types on consumers and their advertising effectiveness are issues seldom addressed in the existing literature. The purpose of this paper is to view product information that consumers post on blogs as advertisements and compares advertising effectiveness between different blog types to help enterprises properly employ blogs in their marketing campaigns. Design/methodology/approach – An experimental design was adopted, and 12 experimental contexts were designed. A valid sample of over 2,000 responses was collected to study between-group differences in advertising effectiveness. Findings – The analytical results showed between-group difference in advertising effectiveness, which indicated that blog advertising effectiveness varies with different combinations of product constructs and blog types. Research limitations/implications – The limitations of this study related to the price factor was not incorporated into the experimental model, and shopping channels were not limited. There might be a gap between the prices of the experimental products and the average expense of online shoppers. Originality/value – The study proposed a framework which can help enterprises to evaluate the type and brand awareness of a product to be promoted and to select the blog type that maximizes advertising effectiveness (perceived risk, ad attitude, brand attitude, and purchase intention) in diffusing product information.

APA, Harvard, Vancouver, ISO, and other styles

29

진용주 and 유재웅. "The Effect of Product Types and Claim Types of Beverage Advertising on Consumers' Response." A Journal of Brand Design Association of Korea 12, no. 4 (December 2014): 17–28. http://dx.doi.org/10.18852/bdak.2014.12.4.17.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Yin, Long, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu, and Milan Deng. "Real estate advertising campaigns in the context of natural hazards." Disaster Prevention and Management: An International Journal 28, no. 2 (April 1, 2019): 183–200. http://dx.doi.org/10.1108/dpm-06-2018-0180.

Full text

Abstract:

PurposeThe purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.Design/methodology/approachThrough a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.FindingsThe authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.Practical implicationsThe findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.Originality/valueThere are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.

APA, Harvard, Vancouver, ISO, and other styles

31

Anusha. "EFFECTIVENESS OF ONLINE ADVERTISING." International Journal of Research -GRANTHAALAYAH 4, no. 3SE (March 31, 2016): 14–21. http://dx.doi.org/10.29121/granthaalayah.v4.i3se.2016.2772.

Full text

Abstract:

Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. This study reveals that the effectiveness of on line advertising and usefulness and the reasons for using online advertisement. For this the study takes percentage and Lickert’s scaling techniques.

APA, Harvard, Vancouver, ISO, and other styles

32

Поляков, V. Polyakov, Фомичева, and Irina Fomicheva. "Particular Models of Options Planning of Promotional Campaigns." Economics 4, no. 2 (April 18, 2016): 16–21. http://dx.doi.org/10.12737/18960.

Full text

Abstract:

The concept of advertising stream as a kinematic characteristic in media planning is given. The classification of advertising streams from the standpoint of deciduous interval. The analysis of stream models of advertising campaign is presented. Particular qualities of streams depending on the types of structural compositions of advertising campaigns are showed. Conflicting situations in optimizing the process of media planning of an advertising campaign is considered.

APA, Harvard, Vancouver, ISO, and other styles

33

Kim, Yeon-Ha, and Ji-Yeon Oh. "The Effects of Advertising Attributes on Message Types of Mobile Political Advertising Culture on Voter Responses." Journal of Cultural Product and Design 51 (December 31, 2017): 199–210. http://dx.doi.org/10.18555/kicpd.2017.51.19.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Yoo, Ho-Suk, Jin-Wook Han, and In-Yup Lee. "The Effect of Content Materials and Caller Types on Advertising Effect in Sports Brand Native Advertising." Korean Journal of Physical Education 60, no. 1 (January 31, 2021): 269–86. http://dx.doi.org/10.23949/kjpe.2021.1.60.1.20.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Choi, Young Hwan. "The Effect of Sports Advertising Types on Consumers` Attitude toward Advertising, Use Behaviors and Purchase Intention." Journal of Sport and Leisure Studies 48 (May 31, 2012): 173–81. http://dx.doi.org/10.51979/kssls.2012.05.48.173.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Xu, Jie. "Unintended Effects of Advertising: An Updated Qualitative Review." Review of Communication Research 8 (2020): 1–16. http://dx.doi.org/10.12840/issn.2255-4165.021.

Full text

Abstract:

Like most strategic communication efforts, advertising produces both intended and unintended effects. However, there has been little systematic effort to synthesizing the unintended effects of advertising. This paper attempt to fill the gap in the literature. A thematic review was conducted to review the dimensions, types, and theories concerning the unintended effects of advertising. Variations of unintended effects in valence, levels of analysis, time lapse, content specificity, and audience types were discerned, on the basis of which a typology of nine unintended effects was proposed, including confusion, materialism, idealization, stereotypes, boomerang, violence, creativity, job performance and economic growth. The implications and directions for future research were discussed. It is hoped that the conceptual dimensions and types of unintended effects presented in this paper will serve as an evolving framework for endeavors to enhancing the theory and practice of advertising.

APA, Harvard, Vancouver, ISO, and other styles

37

Kang, Moon Young. "Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when." International Journal of Market Research 62, no. 4 (April 17, 2019): 483–98. http://dx.doi.org/10.1177/1470785319835380.

Full text

Abstract:

When planning for advertising, an accurate assessment of the impact of advertising is important so that managers can allocate their budgets to maximize the return on each advertising dollar. In particular, the managers need to understand the impact of advertising on different products, media types, and time periods. This study develops a simultaneous model to measure the impact of advertising on product sales using weekly ticket sales data and to capture managers’ decision using the data on advertising budget allocation at a performing arts center. This article provides managerial recommendations for advertising decision in terms of the product, media, and time dimensions.

APA, Harvard, Vancouver, ISO, and other styles

38

Boeva-Omelechko, Natalya B. "Antonymy in an Advertising Slogan." Proceedings of Southern Federal University. Philology 2021, no. 2 (June 30, 2021): 21–28. http://dx.doi.org/10.18522/1995-0640-2021-2-21-28.

Full text

Abstract:

The relevance of this work is due to the priority of such research areas as pragmalinguistics, the theory of persuasion, the theory of antonymy and the linguistics of creativity, as well as the need of further investigation of expressive potential of antonymy in extremely popular advertising texts. The purpose of this work is to analyze the types of lexical, morphological, syntactic and text-based antonyms involved in creating advertising slogans in Russian and English linguistic cultures. According to the results of the analysis of empirical material, these types include lexical systemic and individual author’s antonyms, antonymic postpositions, prepositions, grammatical forms representing categorical oppositions, inter-part-ofspeech antonyms, utterances based on antonymic models, words and phrases semantically equivalent to antonyms that form oppositions in a coherent text. Special attention is paid to the pragmatics of slogans with antonyms and to the language game performed with the help of antonyms of different types, as well as to the sources of creating individual author’s antonyms (words with peripheral antonymic semes, words with different spheres of use and emotional and expressive coloring, synonyms that turn into antonyms, precedent phenomena). The author comes to the conclusion that the creators of slogans try in every possible way to make unusual antonymic oppositions filled with a new meaning.

APA, Harvard, Vancouver, ISO, and other styles

39

Buga, A. V., and V. S. Kudryashov. "THE BASIC CONCEPTS OF PROMOTIONAL ACTIVITIES IN THE ORGANIZATION." Juvenis scientia, no. 8 (August 30, 2018): 9–12. http://dx.doi.org/10.32415/jscientia.2018.08.02.

Full text

Abstract:

There is a widely shared view that advertising has a detrimental effect on society, creating false needs and a desire to own what it does not need. A well-known American Manager, who was the President of Ford and Chairman of the Board of Chrysler Corporation, Lido Anthony "Lee" Iacocca, in relation to marketing activities expressed the following opinion: "on advertising we can say that it is the science to obscure the mind of a person until you get money from him". And Leo Barnett, who worked as a Manager to work with clients in an advertising Agency, spoke in this regard as follows: "Advertising can not be considered the noblest creation of the human mind, what many of her lawyers would like to assure the public. It in no way supports the entire structure of society, democracy and the free world". However, despite the large number of such statements in relation to marketing activities or possible irritation from memorable advertising phrases that hardly "come out" of my head, no one can deny the importance of advertising as an integral part of modern life, which determines the relevance of this topic. The article reveals the concept of advertising as one of the most important areas of the organization. Identified the main types of realization of strategy of an advertising campaign. The classification of advertising of the main types of advertising.

APA, Harvard, Vancouver, ISO, and other styles

40

Щегулина, Oksana Shchegulina, Щегулин, and A. Shchegulin. "Causes and Types of Positional Conflicts in Organizations Advertising Services." Management of the Personnel and Intellectual Resources in Russia 4, no. 1 (February 17, 2015): 13–20. http://dx.doi.org/10.12737/8123.

Full text

Abstract:

Confl icts are born and develop in situations divergent interests, goals, of attitudes of people. The key to eff ective confl ict management is their classifi cation. There are diff erent approaches to the labeling of confl icts. Organizational confl ict is a special type of interaction. It is based on diff erences in interests, values, goals, people, concentrated in the organization. Creating a typology of organizational confl icts will develop diagnostic techniques which will enable to identify the deep contradictions in the organization. Research in the fi eld of confl ict laid the methodological foundations for the study of labor confl icts in various spheres of human activity. Promotional activity has its specifi c content, due to the uniqueness of advertising services. In the implementation of promotional activities confl icts inevitably arise. The causes of confl ict in organizations Advertising services. The authors proposed a typology of organizational confl icts in promotional activities, which will be the basis in the creation of diagnostic tools and technologies for managing confl icts.

APA, Harvard, Vancouver, ISO, and other styles

41

Korenkova, Marcela, Milan Maros, Michal Levicky, and Milan Fila. "Consumer Perception of Modern and Traditional Forms of Advertising." Sustainability 12, no. 23 (November 30, 2020): 9996. http://dx.doi.org/10.3390/su12239996.

Full text

Abstract:

If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires filled in by 244 respondents. We were interested in opinions on advertising oversaturation, the influence of advertising, annoyance by advertising, and credibility of advertising. In each of four topics, we investigated opinions on 21 different types of advertising, using non-parametric tests to determine the significance of differences, which means we used inductive statistics. According to respondents, the advertising on social networks has a higher influence than most other types of advertising. At the same time, it is not one of the most trusted forms, nor one of the most bothering forms. The right marketing strategy choice concerning time, money, form, and efficiency is a key factor to companies. Therefore, it is important for companies to use the right form or combination of forms of advertising to make themselves known depending on the type of product and its target group. To increase the sustainability of a company in the market, it is important to use the right form or combination of forms of advertising considering the product and the target group.

APA, Harvard, Vancouver, ISO, and other styles

42

Cramphorn, Michael F. "Gender Effects in Advertising." International Journal of Market Research 53, no. 2 (March 2011): 147–70. http://dx.doi.org/10.2501/ijmr-53-2-147-170.

Full text

Abstract:

Less than 15% of ads are directed specifically to women and less than 5% are intended just for men. The remaining 80% are apparently targeted to everyone. This presumes very little difference in overall response between genders, which is strange, given that fundamental gender differences do exist. For example, women typically respond more positively to ads than men. Why should this be so? Is it intrinsic, is it cultural, or are there types of ads that work better with women than men, and vice versa? What leads to such differences? This paper reviews gender differences stemming from in-utero hormonal flows that shape the embryonic brain. How do such differences affect overall gender response to advertising? The findings show that advertising directed to just men or just women is more effective - yet paradoxically, it is seldom utilised, as most advertising appears to be targeted to both genders. In addition, although there is a wide range of effective styles of advertising and of content types that are demonstrably effective, many are comparatively neglected. Thus, there are opportunities for much more creativity and variety in the way advertising messages are communicated. The paper seeks to provide some clear pointers on how to go about this.

APA, Harvard, Vancouver, ISO, and other styles

43

We Jo Kim and 서구원. "The Influence of Mobile Advertising Design Types on Product Involvement." Journal of Korea Design Forum 23, no. 4 (November 2018): 161–70. http://dx.doi.org/10.21326/ksdt.2018.23.4.014.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Lichtnecker, F. "Specific types of internet advertising and recent German case law." Journal of Intellectual Property Law & Practice 9, no. 10 (September 10, 2014): 861–66. http://dx.doi.org/10.1093/jiplp/jpu160.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Hsieh, Yu-Chen, and Kuo-Hsiang Chen. "How different information types affect viewer’s attention on internet advertising." Computers in Human Behavior 27, no. 2 (March 2011): 935–45. http://dx.doi.org/10.1016/j.chb.2010.11.019.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Kim, Kyuha, Sungmi Lee, and Yung Kyun Choi. "Image proximity in advertising appeals: Spatial distance and product types." Journal of Business Research 99 (June 2019): 490–97. http://dx.doi.org/10.1016/j.jbusres.2017.08.031.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Wu, Zhu Li. "Analysis on Differential Equation of Decision Model Based on Matlab Simulation." Applied Mechanics and Materials 602-605 (August 2014): 3301–5. http://dx.doi.org/10.4028/www.scientific.net/amm.602-605.3301.

Full text

Abstract:

This paper introduces Runge-Kutta method into the game decision model of advertising differential equation, and establishes the two-order Runge-Kutta and the four-order Runge-Kutta differential equation models to study the impact of new fashion product on the sales and the impact of supply chain on the overall performance. In order to verify the validity and reliability of the model, this paper uses the MATLAB software to design the algorithm of advertising promotion differential equation model, and gets the accounting system of three types of advertising sales, and uses this system to statistics the sales. From the results we can see, the popular goods and seasonal goods have the largest effect on the new development fashion goods sales in three types of advertising, so it should increase the advertising delivery in popular goods and seasonal goods to ensure the sales of new fashionable goods.

APA, Harvard, Vancouver, ISO, and other styles

48

Tilic, Gorkem. "Snapchat as an Advertising Platform." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (December 28, 2017): 122–29. http://dx.doi.org/10.18844/prosoc.v4i11.2866.

Full text

Abstract:

This paper deals with the types of advertisements used in Snapchat and how brands utilise through examples of domestic and international campaigns. Snapchat is an instant messaging application that takes advantage of new technologies such as augmented reality, allowing brands to reach the target audience in interactive, unique and entertaining ways. Given the fact that digital advertising has now surpassed printed media and television advertising, research in this area is becoming essential. Keywords: Snapchat advertising, interactive advertising, brand sponsorships, geo-filters, snapchat lenses.

APA, Harvard, Vancouver, ISO, and other styles

49

서문은영, 한맑음, and Chang Dong Ryun. "The Moderating Effect of Self-Regulatory Focus in Consumers' Advertising Attitude to Mobile Advertising 's Delivery Types." A Journal of Brand Design Association of Korea 14, no. 4 (December 2016): 267–78. http://dx.doi.org/10.18852/bdak.2016.14.4.267.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Lee, Jeong-Ki, and Ji-Hyuk Joo. "A Study on the Determinants of Advertising Effects according to the Types of Appeal in Native Advertising." Social Science Research Review 36, no. 2 (May 31, 2020): 47–69. http://dx.doi.org/10.18859/ssrr.2020.5.36.2.47.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!