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Journal articles on the topic 'Types of loyalty'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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1

Fedotova, Iryna, Oksana Kryvoruchko, and Volodymyr Shynkarenko. "Theoretical aspects of determining the types of customer loyalty." SHS Web of Conferences 67 (2019): 04004. http://dx.doi.org/10.1051/shsconf/20196704004.

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An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low. The improved customer loyalty matrix includes nine types of loyalty: true, active, latent, projected, neutral, basic, spurious, ultimate and no loyalty. Based on the loyalty matrix, a gradation of consumers according to the type of loyalty is made, which enables to develop a further strategy to increase the loyalty of an individual consumer.

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Ažić, Marina Laškarin, Jasmina Dlačić, and Vlado Galičić. "Testing Different Loyalty Types in a Destination." Market-Tržište 32, no. 1 (2020): 97–112. http://dx.doi.org/10.22598/mt/2020.32.1.97.

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Winnicka-Wejs, Alicja. "Staff Loyalty Value (Results of Working Students’ Survey)." Kwartalnik Ekonomistów i Menedżerów 23, no. 1 (2012): 104–27. http://dx.doi.org/10.5604/01.3001.0009.5772.

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The article presents results of the survey concerning the meaning of staff loyalty (the loyalty towards the employer) in the professional life of working students of the University of Economics in Katowice. An independently prepared survey questionnaire was used. The article is utilitarian – twenty one working hypotheses were verified. The results of empirical research were presented as eight main points: the notion of staff loyalty as perceived by student respondents, the importance of staff loyalty as compared to other types of loyalty, the self-assessment of loyalty towards the employing or

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Hart, David W., and Jeffery A. Thompson. "Untangling Employee Loyalty: A Psychological Contract Perspective." Business Ethics Quarterly 17, no. 2 (2007): 297–323. http://dx.doi.org/10.5840/beq200717233.

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ABSTRACT:Although business ethicists have theorized frequently about the virtues and vices of employee loyalty, the concept of loyalty remains loosely defined. In this article, we argue that viewing loyalty as a cognitive phenomenon—an attitude that resides in the mind of the individual—helps to clarify definitional inconsistencies, provides a finer-grained analysis of the concept, and sheds additional light on the ethical implications of loyalty in organizations. Specifically, we adopt the psychological contract perspective to analyze loyalty's cognitive dimensions, and treat loyalty as an in

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Arifine, Ghizlane, Reto Felix, and Olivier Furrer. "Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach." European Journal of Marketing 53, no. 11 (2019): 2419–50. http://dx.doi.org/10.1108/ejm-07-2017-0474.

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Purpose Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research. Findings The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market compet

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Hwang, YooHee, and Anna S. Mattila. "Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types." Journal of Travel Research 57, no. 6 (2017): 769–78. http://dx.doi.org/10.1177/0047287517718353.

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Travel companies execute loyalty reward programs to enhance customer retention and loyalty. However, research examining customer loyalty in a cross-cultural setting is scant. To bridge that gap, this study examines the joint effects of reward type (luck-based vs. loyalty-based) and culture (Western vs. East Asian) on behavioral loyalty in the airline context. In this study, South Koreans showed significantly higher levels of behavioral loyalty when the reward was framed as a “lucky draw.” On the other hand, Americans did not differ in their behavioral loyalty across the two types of rewards. M

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Ahuja, Pooja, and Pankaj Tiwari. "Examining Consumer Loyalty, Internet of Things (IoT), and Theme Restaurants in the Delhi Region." International Journal of Knowledge-Based Organizations 10, no. 4 (2020): 1–12. http://dx.doi.org/10.4018/ijkbo.2020100101.

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The research is conducted keeping in view the new trend of theme restaurants in India. Theme restaurants are not very famous in India. But people look for more than food in a restaurant. They want to have good experience along with food. So, ambience, crowd, and other aspects come into the scenario. The theme industry is not dominated by any major players, but there are some players like Pind Baluchi, Haveli that are doing good. Theme restaurants target different age groups. They are considered to be expensive. Customer loyalty is the new marketing now. Loyal customers not only help in generat

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Samra, Balwant, and Anna Wos. "Consumer in Sports: Fan typology analysis." Journal of Intercultural Management 6, no. 4-1 (2014): 263–88. http://dx.doi.org/10.2478/joim-2014-0050.

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AbstractSport fan loyalty is important to attain within a culturally rich and global audience as loyal sport fans are unique consumers. The ability to adequately understand what motivates the sports consumer is an important requirement for sport managers. This paper proposes that a greater understanding of fandom will contribute to a better understanding of the concept of loyalty. Although there is research regarding typology of fans and loyalty, but even within sport advocates group there may be sub-categories that can explain loyalty behaviour further. This research analyses types of sport f

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Hulbój, Marta. "Types of Employees’ Loyalty vs. Job Satisfaction (IT Company Case Research)." Kwartalnik Ekonomistów i Menedżerów 23, no. 1 (2012): 0. http://dx.doi.org/10.5604/01.3001.0009.5774.

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The subject of the article is the connections between loyalty and job satisfaction based on surveys questionnaire conducted in a company of telecommunications industry. At the beginning workers were identified by type of loyalty presented by them. One can distinguish among them persons with a positive attitude, indifferent or negative. Then the types of job satisfaction and its determinants were presented. The results of research on the impact of job satisfaction, compared with the types of loyalty of tested employees were presented and discussed in the final part of the article.

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Petrick, James F. "Reoperationalising the Loyalty Framework." Tourism and Hospitality Research 5, no. 3 (2005): 199–212. http://dx.doi.org/10.1057/palgrave.thr.6040021.

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The purpose of this study was to operationalise loyalty as a segmentation tool utilising both psychological and behavioural measures (as suggested by Backman, 1988), while recognising the vast differences between the types of loyalty possible by acknowledging the differences between first time visitors and actual ‘loyal’ visitors (as suggested by Opperman, 2000). Secondary purposes of the study included the identification of differences between the segments derived. The proposed framework identified an easy to utilise, and effective segmentation tool. It was also revealed that the proposed fra

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García-Gómez, Blanca, Ana Maria Gutiérrez-Arranz, and Jesús Gutiérrez-Cillán. "Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty." International Review of Retail, Distribution and Consumer Research 22, no. 5 (2012): 547–61. http://dx.doi.org/10.1080/09593969.2012.711254.

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Jih, Wen-Jang, Su-Fang Lee, and Yuan-Cheng Tsai. "Effects of Website Interactivity on e-Loyalty." International Journal of E-Business Research 6, no. 4 (2010): 1–12. http://dx.doi.org/10.4018/jebr.2010100101.

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This study examines the impact of major considerations of commercial website design and management, website interactivity, the important performance factor, and customer loyalty. Meaningful interactions with existing and potential customers allow e-commerce firms to enhance customer loyalty by providing satisfactory customer experience. Customer loyalty is a composite construct, yet consists of multiple dimensions that do not necessarily contribute to repeat purchase in the same manner. Guided by the concept of social exchange in social psychology, this study investigates the causal effect of

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Pritchard, Mark P., and Dennis R. Howard. "The Loyal Traveler: Examining a Typology of Service Patronage." Journal of Travel Research 35, no. 4 (1997): 2–10. http://dx.doi.org/10.1177/004728759703500401.

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The first goal of this study was to determine whether Day's (1969) measure of loyalty could be extended to better understand travel service patronage. Findings provide clear support that this composite measure, of repeat purchase and loyal attitude, is an effective approach to distinguishing the loyal traveler. A cluster analysis that combined scores on the composite measure from 428 travelers supported a two-dimensional matrix that identified four types of loyalty: true, spurious, latent, and low. This accomplished the study's second purpose by confirming that the four distinct levels of loya

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Hsu, Chiu-Ping, Heng-Chiang Huang, Chih-Huei Ko, and Shih-Ju Wang. "Basing bloggers' power on readers' satisfaction and loyalty." Online Information Review 38, no. 1 (2014): 78–94. http://dx.doi.org/10.1108/oir-10-2012-0184.

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Purpose – This study aims to present a conceptual model of how blog readers' perceptions of satisfaction generate blog loyalty, which in turn enhances bloggers' power. This study also seeks to investigate the moderating influence of subjective norms on the relationship between satisfaction and loyalty. Design/methodology/approach – The structural equation modelling approach was used to estimate a conceptual model based on survey data from blog readers in Taiwan. After discarding incomplete responses, the final sample consisted of 567 completed responses. Findings – The majority of the results

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Calero, Remedios, and Martina G. Gallarza. "In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)." Revista Ciencias de la Salud 16, no. 3 (2018): 391. http://dx.doi.org/10.12804/revistas.urosario.edu.co/revsalud/a.7259.

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Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two diff

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Galkina, Galina, Elena Gribkova, Tatiana Pak, et al. "Analysis of consumer behaviour in a retail drugstore chain in Russia based on the type of consumer loyalty." Tropical Journal of Pharmaceutical Research 18, no. 5 (2021): 1133–40. http://dx.doi.org/10.4314/tjpr.v18i5.31.

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Purpose: To identify the consumer loyalty types in a retail segment of the Russian pharmaceutical market. Methods: A sociological study was conducted in pharmaceutical organisations of various forms of ownership, located in different administrative districts of Moscow (Russian Federation). This was done using a questionnaire developed in advance, and based on literature review. The survey involved 480 respondents selected in a simple random sampling. Results: All questionnaire filled out by the respondents were considered valid. Analysis of the loyalty parameters obtained during th

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Obilade, Sandra. "Redefining Loyalty: Motivational Strategies and Employee Loyalty in an Era of Downsizing." New England Journal of Entrepreneurship 1, no. 1 (1998): 30–40. http://dx.doi.org/10.1108/neje-01-01-1998-b004.

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Retaining employee loyalty after restructuring is a problem for all types of businesses. The major issue concerns how management and employees can establish a new, mutually acceptable "psychological contract" which ensures employee loyalty but not lifelong employment. Eighteen small businesses in Fairfield County, Connecticut were surveyed to investigate loyalty and motivation after downsizing. A significant correlation was found between loyalty and motivation. Furthermore, several motivational techniques employed were inconsistent with employee needs. Suggestions are offered on how to retain

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Chung, Emily, Francis Farrelly, Michael B. Beverland, and Ingo O. Karpen. "Loyalty or liability." Marketing Theory 18, no. 1 (2017): 3–30. http://dx.doi.org/10.1177/1470593117705696.

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“Fanaticism” and its cognates, “fan” and “fanatic,” have been defined in inconsistent, contradictory, and often, nondiscriminant ways across disciplines. Due to these problematic conceptualizations, and particularly the mixed yet growing state of the literature in marketing, there is a need to revisit the phenomenon. Through a comprehensive review and synthesis of the existing literature, this article identifies the key defining characteristics of consumer fanaticism (i.e. “affective commitment” and “extraordinary pursuit”) and presents a typology (consisting of four types of fanaticism, i.e.

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Самойленко, Глеб, and Gleb Samoylenko. "Complex loyalty of culture organization’s stakeholders: types, indicators, connection, value." Russian Journal of Management 5, no. 1 (2017): 79–83. http://dx.doi.org/10.12737/article_592eaf1e51b218.38756227.

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Pal Bariha, Pratik. "Customer Loyalty Program and Retention Relationship." Psychology and Education Journal 58, no. 1 (2021): 5069–74. http://dx.doi.org/10.17762/pae.v58i1.2012.

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The aim of this study is to achieve the understanding on the different types of loyalty programs and their impact on the customers buying decision, patterns, behavior and ultimately the impact of their retention towards the brand or product in a long term. To achieve the conclusion, different research papers with the different surveys and geographic location were taken with random data. The participants in the surveys were primarily students and people from age group between 20-45 years. The finding from the study clearly shows that there is a significant impact of customer retention on

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Salama Awad Al-Hosan, Salama Awad Al-Hosan. "loyalty in the Holy Quran: الولاء في القرآن الكريم". Journal of Islamic Sciences 4, № 2 (2021): 34–17. http://dx.doi.org/10.26389/ajsrp.c231220.

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This study deals with the issue of loyalty in the Holy Quran. Because of its great importance in the Muslim faith and the impact it entails, and since this loyalty deals with many types, many people differed in its legitimacy, or expanded without restrictions, this study aimed to clarify the meaning and types of loyalty in the Holy Qur’an, and to know its most important aspects and the controls set by the Holy Quran for each of these types. To achieve these goals, the researcher followed: (the inductive approach) to collect and extrapolate the word loyalty in the Noble Qur’an, the (analytical)

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Wang, Guocai, ShanLiang Li, Xifeng Wang, Chunyu Lu, and Chen Lv. "Relationship-Specific Investment, Guanxi Behavior, and Salesperson-Owned Customer Loyalty Transfer." Social Behavior and Personality: an international journal 42, no. 7 (2014): 1147–66. http://dx.doi.org/10.2224/sbp.2014.42.7.1147.

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Customer loyalty has been gaining attention as firms face increasing competition. However, customer loyalty consists of a mixture of loyalty to the firm, as well as to the specific salesperson. By using dyadic data from both buyers and sellers, we investigated the influence of salespersons' and selling firms' behaviors on these 2 types of customer loyalty, and the moderating effect of employees' brand-building behavior in the loyalty transfer process. Our results showed that both salesperson's and selling firm's behaviors can promote the 2 kinds of loyalty, and that salesperson-owned loyalty i

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Christian, Ishmael Ofoli, Thomas Anning-Dorson, and Nii Nookwei Tackie. "Customer loyalty and value anticipation: does perceived competition matter?" African Journal of Economic and Management Studies 12, no. 2 (2021): 321–35. http://dx.doi.org/10.1108/ajems-09-2020-0443.

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PurposeDrawing on customer value theory and the demanding nature of today's customers, this paper examines the moderating effects of competition, as perceived by customers, on the nexus between customer value anticipation (CVA), satisfaction and loyalty.Design/methodology/approachUtilizing data from the Ghanaian banking sector, which has been going through some reforms that are changing the banking landscape, the study analyzes data from 587 customers. Respondents were drawn from a cluster of banks within an enclave with different types of customers and epitomize the competitive nature of Ghan

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Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson. "How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities." Journal of Consumer Research 46, no. 3 (2019): 435–59. http://dx.doi.org/10.1093/jcr/ucz006.

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Abstract To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand relationship elasticity is .439. More importantly, results demonstrate under what conditions various typ

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Puzina, N. V., A. A. Vereteno, E. A. Luneva, and N. V. Katunina. "Management of loyalty in developing a company’s brand on the Russian oil and gas B2B market." E3S Web of Conferences 124 (2019): 05075. http://dx.doi.org/10.1051/e3sconf/201912405075.

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In this article, we consider the importance of lifestyle and preferences of the decision-makers as parts of management of loyalty in developing a company’s brand on the Russian oil and gas B2B market. We provide the definitions of the concepts of “brand” and “loyalty”, types of loyalty and development stages of a loyalty program. Additionally, we report the results of a marketing research for development of the loyalty program of the oil trading company (characteristics, opinions and preferences of the decisionmakers on the Russian market of light oil and liquefied hydrocarbon gas products).

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Cuong, Pham Hung, Oanh Dinh Yen Nguyen, Liem Viet Ngo, and Nguyen Phong Nguyen. "Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty." European Journal of Marketing 54, no. 9 (2020): 2257–86. http://dx.doi.org/10.1108/ejm-04-2018-0228.

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Purpose This study aims to use social exchange theory and the principle of reciprocity in proposing a theoretical model to examine the essential but unexplored unique roles of individual customer equity drivers (CEDs) and their contribution to brand loyalty. This study identifies a reciprocity pathway in that brand equity, which mediates the linkage between relationship equity and brand loyalty. This study further posits that the linkage between relationship equity and brand equity is contingent on value equity. The authors then incorporate value equity as a moderator upon which the interrelat

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PréMont, Marie-Claude, and Marc-André Gagnon. "Three Types Of Brand Name Loyalty Strategies Set Up By Drug Manufacturers." Healthcare Policy | Politiques de Santé 10, no. 2 (2014): 79–89. http://dx.doi.org/10.12927/hcpol.2015.24045.

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Zhurylo, V. "TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET." Bulletin of Taras Shevchenko National University of Kyiv Economics, no. 190 (2017): 6–12. http://dx.doi.org/10.17721/1728-2667.2017/190-1/1.

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Hwang, Kwang-Kuo. "Filial Piety and Loyalty: Two Types of Social Identification in Confucianism." Asian Journal of Social Psychology 2, no. 1 (1999): 163–83. http://dx.doi.org/10.1111/1467-839x.00031.

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Furinto, Asnan, Teddy Pawitra, and Tengku E. Balqiah. "Designing competitive loyalty programs: How types of program affect customer equity." Journal of Targeting, Measurement and Analysis for Marketing 17, no. 4 (2009): 307–19. http://dx.doi.org/10.1057/jt.2009.20.

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Berezka, Svetlana. "Loyalty Programs: Foreign and Russian Experience." Moscow University Economics Bulletin 2016, no. 5 (2016): 113–31. http://dx.doi.org/10.38050/01300105201657.

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The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article offers the definition of customer loyalty programs as relationship marketing tool, and contains the differentiation criteria from the frequency and reward schemes, also the role of customer loyalty programs for retail chains are investigated. Th

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Konieczko, Anna. "Change in Organisation vs. Employees’ Loyalty." Kwartalnik Ekonomistów i Menedżerów 23, no. 1 (2012): 44–61. http://dx.doi.org/10.5604/01.3001.0009.5769.

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Modern organizations, which want to grow, should implement changes, and take care OF human resource as well, because it is important to make a firm more competitive. Considering that, the managers attention should be focused on employees’ loyalty. The loyalty may define how employees’ trust in managers, in organization’s mission and purpose, thus as good image. Creating the dynamics of types of employees’ loyalty as a result of introducing innovations is of great importance.

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Walsman, Matthew C., and Michael J. Dixon. "Fee-Based Loyalty Programs: An Empirical Investigation of Benefit Redemption Behavior and Its Effects on Loyalty." Service Science 12, no. 2-3 (2020): 100–118. http://dx.doi.org/10.1287/serv.2020.0260.

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Loyalty program (LP) membership gives customers access to benefits such as free, discounted, or upgraded products or services; however, firms are increasingly charging customers enrollment fees for access to benefits instead of allowing them to earn benefits through repeat patronage. We sketch the evolution and design of LPs over the past 200 years and distinguish between several types of programs (free rewards-based programs and paid membership programs) and the types of benefits they offer (discounts and giveaways). We propose a theoretical model that hypothesizes that members who pay direct

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Muro-Rodríguez, Ana Isabel, Israel Roberto Pérez-Jiménez, Andrea Esteban-Dorado, and María Pilar Martínez-Ruiz. "Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic." Sustainability 13, no. 7 (2021): 3908. http://dx.doi.org/10.3390/su13073908.

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Recent evidence illuminates the importance of relatively new concepts in grocery retailing, such as the concept of food values. The present work aims at analyzing the influence of: (i) food values on key non-financial results, particularly satisfaction and loyalty; and (ii) satisfaction on loyalty. The paper makes a further delineation for both satisfaction and loyalty (i.e., with the product and with the grocery store), as well as considers the potential implications derived from the COVID-19 pandemic. With these objectives in mind, the paper distributed an online survey to the residents of T

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Rauyruen, Papassapa, Kenneth E. Miller, and Markus Groth. "B2B services: linking service loyalty and brand equity." Journal of Services Marketing 23, no. 3 (2009): 175–86. http://dx.doi.org/10.1108/08876040910955189.

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PurposeA significant way of achieving high profitability is to retain existing customers who contribute to the service provider's revenue by continuously purchasing and paying more for products and services and building brand equity to the provider. The main objective of this study is to empirically examine and extend the knowledge underlying the linkage between service loyalty and brand equity performance outcomes in the context of business‐to‐business markets. It aims to develop and empirically test a theoretical model examining the antecedents and the outcomes of service loyalty in a busine

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Rocereto, Joseph F., and Joseph B. Mosca. "The Differential Roles Of Product Brand Image And Store Brand Image In Retail Loyalty: A Self-Concept Image Congruity Perspective." Journal of Business & Economics Research (JBER) 10, no. 2 (2012): 77. http://dx.doi.org/10.19030/jber.v10i2.6788.

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The effects of self-concept congruity constructs on retail loyalty have received various attentions in the marketing literature. However, to date, few studies have simultaneously investigated the differential roles of product brand image congruity and store brand image congruity in the creation of retail loyalty between different retail store types. To address this gap, two empirical models are proposed and tested to assess the differential effects of these congruity constructs under the context of two different types of retail stores (i.e., The Gap, Macys). Results show that, for retailers wh

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Ha, Hong-Youl, and Philip J. Kitchen. "Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era." European Journal of Marketing 54, no. 6 (2020): 1383–405. http://dx.doi.org/10.1108/ejm-08-2018-0593.

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Purpose This paper aims to examine how customers encounter consumption-based evolution between mobile and offline platforms together with temporal and crossover effects. Counter to research on customer satisfaction theory, which shows that satisfaction directly affects loyalty, the authors show that when shopping between mobile and offline platforms, customers differently evaluate loyalty compared to the traditional satisfaction and loyalty approach. Also, customers differently evaluate three types of service quality from online to offline (O2O) platforms and response dynamically to firm satis

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Zanchett, Ricardo, and Edson Pacheco Paladini. "Consumer loyalty programs: impact of different modalities." DYNA 86, no. 208 (2019): 206–13. http://dx.doi.org/10.15446/dyna.v86n208.71080.

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The present study structures a new modality for loyalty programs and compares it with traditional approaches. Initially, described here are two modalities of loyalty programs - individual and coalition, often used, being analyzed are their main characteristics, advantages and restrictions, market ranges in which they operate and the managerial implications of each modality. Subsequently, the study proposes a new program modality (cluster) and provides practical aspects for its use. The types of loyalty (loyalty to the brand, loyalty to the store or loyalty to the program) that are intended to

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Prasad, K. Sai, and Sita Mishra. "A Study to Explore Relationships Between Customer Demographics and Brand Loyalty in The Indian Telecom Sector." International Journal of Customer Relationship Marketing and Management 5, no. 3 (2014): 1–13. http://dx.doi.org/10.4018/ijcrmm.2014070101.

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Customer loyalty is vital in any relationship marketing effort. With little or no product and service differentiation in the telecom sector, retaining the loyalty of customers is a big challenge. Service providers are investing substantial amounts in a variety of CRM strategies. While on one hand customer loyalty is a function of good products and services, resulting in increased levels of satisfaction, on the other hand customers' social and demographic profile plays a key role in determining a customer's loyalty to his service provider. Four types of loyalty measures were categorized and rel

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Prasad, K. Sai, and Sita Mishra. "The Relationship Between Customer Demographics and Brand Loyalty in the Indian Telecom Sector." International Journal of Customer Relationship Marketing and Management 5, no. 4 (2014): 38–57. http://dx.doi.org/10.4018/ijcrmm.2014100103.

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Customer loyalty is vital in any relationship marketing effort. With little or no product and service differentiation in the telecom sector, retaining the loyalty of customers is a big challenge. Service providers are investing substantial amounts in a variety of CRM strategies. While on one hand customer loyalty is a function of good products and services, resulting in increased levels of satisfaction, on the other hand customers' social and demographic profile plays a key role in determining a customer's loyalty to his service provider. Four types of loyalty measures were categorized and rel

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Weldemariam, Tizitaye, and Yibeltal Nigussie Ayele. "The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products." Asian Business Review 10, no. 2 (2020): XX. http://dx.doi.org/10.18034/abr.v10i2.467.

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This study was carried out with the intention of examining the role of the marketing mix on brand loyalty advertising and pricing play in building brand equity. The study focuses on a new cable brand (Belayab Cable) and attempts to find out the role of marketing mix elements on brand loyalty of Belayab Cable products. For this study, an accessible population of 62 Belayab Cable consumers who have used its products at least twice was selected randomly from stratified groups of three types of customers (Contractors, Traders, Electo Mechanical Engineers, and Government,). A structured questionnai

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Hur, Won-Moo, and Seongho Kang. "Interaction Effects of the Three Commitment Components on Customer Loyalty Behaviors." Social Behavior and Personality: an international journal 40, no. 9 (2012): 1537–41. http://dx.doi.org/10.2224/sbp.2012.40.9.1537.

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In this study we examined the relationships among affective, normative, and continuance customer commitment and customer loyalty behaviors of service retention, word of mouth, and willingness to pay. The sample consisted of 427 university students and employees in the manufacturing or retail sectors in South Korea who were mobile service users. Our findings confirmed that each of the 3 customer commitment components had an influence on loyalty behaviors, but for each of the components the influence differed. In addition, significant 2-way and 3-way interactions were found for loyalty behaviors

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Ruiz-Molina, Maria-Eugenia, Martina Gallarza, and Irene Gil-Saura. "A review of value drivers in service settings." Journal of Services Marketing 32, no. 7 (2018): 850–67. http://dx.doi.org/10.1108/jsm-11-2017-0399.

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Purpose Perceived value and customer loyalty have been studied jointly in most of services literature but mainly through SEM models. This paper aims to draw on the literature on the multidimensional richness of perceived value, to adopt a segmentation approach and explore segments of loyal consumers towards the service provider based on their value perceptions. Design/methodology/approach A survey was conducted among 460 Spanish consumers interviewed at the store exit of seven retail chains in two sectors (grocery and home furnishing). A CHAID analysis was performed on loyalty responses, throu

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Rahimipordanjani, Mahdi, and Md Yusuf Hossein Khan. "Impact of Mediterranean Climatic factors in Algarve on loyalty over International Tourist (Case study of Algarve, Portugal)." SocioEconomic Challenges 3, no. 3 (2019): 21–29. http://dx.doi.org/10.21272/sec.3(3).21-29.2019.

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Weather and climate affect all living organisms that inhabit our planet. At the same time, weather and climate influence a person as a biological being (on his or her well-being), as well as on most branches of his or her economic activity. The tourism sector (and especially some types of tourism) is among the most dependent on the weather and climate among human activities. The customer loyalty plays a vital role within the tourism and hospitality industry. It is very important to make sure the customers are satisfied and remain as loyal as possible, because the loyal customers work as a good

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Närvänen, Elina, Hannu Kuusela, Heli Paavola, and Noora Sirola. "A meaning-based framework for customer loyalty." International Journal of Retail & Distribution Management 48, no. 8 (2020): 825–43. http://dx.doi.org/10.1108/ijrdm-05-2019-0153.

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PurposeThis paper's purpose is to develop a meaning-based framework for customer loyalty by examining how consumers make sense of customer loyalty through meanings and metaphors.Design/methodology/approachA qualitative study based on in-depth interviews and focus group data in the retail context was conducted with Finnish customers. The data were analysed with qualitative data analysis techniques such as the constant comparative technique.FindingsThe empirical findings comprise eight loyalty meanings characterised by two dimensions. The first dimension is reflexive vs. routinised, and the seco

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Hwang Yun-yong, 라광진, and Mintaek Kwon. "Customers' Loyalty Response to Design Value - A Comparative Study among Product Types -." A Journal of Brand Design Association of Korea 10, no. 3 (2012): 265–76. http://dx.doi.org/10.18852/bdak.2012.10.3.265.

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Kwang Jin Na and Mintaek Kwon. "The Effects of the Brand Language Types on Brand Personality and Loyalty." A Journal of Brand Design Association of Korea 16, no. 3 (2018): 255–64. http://dx.doi.org/10.18852/bdak.2018.16.3.255.

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Cho, Yoon C. "Exploring Relationship Among Customer Dissatisfaction, Complaints, And Loyalty In The Virtualized Environment: Roles Of Advanced Services." International Business & Economics Research Journal (IBER) 12, no. 11 (2014): 1343. http://dx.doi.org/10.19030/iber.v12i11.8381.

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Various studies support how satisfied customers become loyal customers by investigating attitudes and behavior, while fewer studies have examined links among dissatisfaction, complaints, and loyalty, particularly in the virtualized environment. By applying justice dimension, the purpose of this study is to explore i) how different types of justice affect customer dissatisfaction; ii) how the level of customer dissatisfaction affects willingness to complain/complaining behavior; iii) how willingness to complain/complaining behavior affects repeat purchase behavior based on how complaints are re

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Kang, Minjung, and Dong-Hee Shin. "The effect of customers’ perceived benefits on virtual brand community loyalty." Online Information Review 40, no. 3 (2016): 298–315. http://dx.doi.org/10.1108/oir-09-2015-0300.

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Purpose – The purpose of this paper is to examine how types of virtual brand community (VBC) benefits influence VBC loyalty through specific types of interaction. Design/methodology/approach – The study targeted 250 brand community users to conduct an empirical analysis using SPSS 19.0. Findings – Consumers’ perceived benefits (functional, experiential, and symbolic) were found to be the leading variables in inducing consumer loyalty. Brand community managers should not focus only on the benefits offered by the brand community, but also on how these benefits can be associated with human-to-com

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ZHU, Weina, Ruochen ZENG, Xiaodong LI, Yi ZHU, and Zhihui ZHANG. "MANAGERIAL DRIVERS OF CHINESE LABOUR LOYALTY IN INTERNATIONAL CONSTRUCTION PROJECTS." Journal of Civil Engineering and Management 23, no. 8 (2017): 1109–22. http://dx.doi.org/10.3846/13923730.2017.1381644.

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Organization performance is becoming ever more dependent on employee loyalty in the international construction projects. However, the improvement of construction labour loyalty on construction sites remains a largely neglected measure for reducing their turnover and improving their productivity. The purpose of this study was to quantitatively investigate the managerial drivers of labour loyalty, including macro-environment of the project host country, organizational living environment, job system, rewards, and communication, and to explore the significance of satisfaction as a mediating var

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