Dissertations / Theses on the topic 'Types of magazines'

The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there were both similarities and differences in the specifics, but what remained constant is the use of beautiful women to sell clothing and beauty products. The findings suggest that Thai and U.S. advertisers should apply the similiarities found in the study in their cross-cultural advertising campaigns. In addition, advertisers should be aware of differences and create advertisements that reflect attractiveness values of each culture.

S’appuyant sur une revue de littérature portant sur le phénomène de l’appropriation d’enjeux féministes par les publicitaires, de même que sur leur pratique habituelle de marketing reposant sur une segmentation des marchés, l’auteure avait formulé l’hypothèse que les publicités commerciales promouvant des produits destinés aux femmes s’adresseraient davantage à un public de jeunes femmes et que les publicités axées sur des enjeux féministes viseraient surtout les femmes d’âge mûr. Pour vérifier cette hypothèse, une grille d’analyse a été appliquée aux 696 publicités insérées dans quatre numéros de quatre magazines féminins récents, deux destinés à un lectorat jeune, les deux autres à un lectorat plus âgé. Les résultats montrent que la stratégie de marketing utilisée repose effectivement sur la segmentation des marchés, laquelle consiste à promouvoir auprès des femmes plus âgées une gamme de produits qui, au-delà de l’apparence, répondent à des besoins plus variés. L’analyse des types de représentation de la femme utilisés ainsi que des valeurs évoquées dans les publicités laisse voir que cette stratégie de marketing tient aussi compte d’autres caractéristiques des générations visées. Quant au type de publicité qui prévaut, il demeure stéréotypé, les publicitaires se servant des standards de beauté parfaite et de la recherche du plaisir comme des idéaux à poursuivre, dans le but de vendre des produits liés à l’apparence. L’empowerment, soit la valeur la plus directement associée aux enjeux féministes, est relativement peu présente dans l’ensemble des magazines. Elle s’est, de plus, avérée davantage présente dans les magazines au lectorat jeune. Ces résultats infirment donc la deuxième partie de l’hypothèse formulée au départ. Toutefois, pour tirer une quelconque conclusion au regard des motivations des entreprises à miser sur les publicités féminines de type social et sur la récupération d’enjeux féministes, il aurait fallu faire l’examen des objectifs et des caractéristiques de ces publicités.

This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf
Bachelors
Business Administration
Marketing

碩士
世新大學
圖文傳播暨數位出版學研究所(含碩專班)
97
Recently, the media market in Taiwan is blooming, since the government lifted the limitation of the market. As the magazine market is getting diversified and the readers are more aware of the design, a good magazine design is becoming important to attract readers. Cover page is the first part of a magazine that perceived by readers, as a result that the cover designs is the most important aspect for a magazine design. For a good page design, color plays the most important part. According to government information office, magazines are divided into seven categories; include journalism, financial, fashion, lifestyle, art, language and technology. The purpose of this research is to study the difference of color design between these seven types of magazines in Taiwan, The experiment is based on the colorimetery measurement on the magazine covers. The CIE L*C*H* were measured to analysis the color arrangement on lightness, chroma, and hue aspects. The results indicated that there are differences of color design between different types of magazines. For lightness arrangement, the financial magazine and the art magazine are different from others. For chroma arrangement, the financial magazine, the art magazine and the technology magazine are different from others. For hue arrangement, every style of magazines is different from each other. Because the color arrangement difference between the seven styles of magazines, we can conclude that the color designs are varies based on the type of magazine. Finally, we make a conclusion for the color design of seven types of magazines in Taiwan, and suggestions for further studies.

Thesis (M.A.)--University of Wisconsin--Madison, 1995.
Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 93-97).

碩士
大同大學
工業設計學系(所)
102
A tatami was not a traditional Taiwanese style mat. It came from Japan when Taiwan was under Japanese rule. Nowadays it is widely used in the living space of residences or offices in Taiwan. However there are not enough studies of how tatamis are used in the living space In Taiwan. Based on literature survey and the perspective of the study of folk tools, this research investigates the ideas of how interior designers use tatamis in the living space, and analyses the methods and concepts of how designers utilize tatamis in their projects. The literature survey mainly contains cases published in six magazines and four books from 1975 to 2012. There are totally 314 cases, in which 267 cases are using tatamis in the living space. These cases are categorized and analyzed according to the constituent elements of the living space, the purpose of the living space, and the interior design style. We discovered the following in this study: 1) The tatami space was turned from the usage purpose to the display purpose: Tatamis were mainly used in bedrooms 30 years ago. However, in recent years, they are used for display in spaces near the living room. 2) The size of the living area can influence the function of the tatami space: The tatami space is used for multiple functions in small houses, but is used for a single, specific function in large houses. 3) The constituent elements of the interior space were in Japanese style traditionally, and later turned to diversified styles. 4) When tatamis are used in spaces where large furnitures are required, such as bedrooms, living rooms or study rooms, tatamis can be used as floor mats. When tatamis are used in public or guest spaces, such as tearooms or guestrooms, the room can be decorated by glass doors or can have no door. When tatamis are used in relaxing spaces, such as family rooms, Zen rooms, or children's play rooms, the floor is raised and tatamis are put on it. It makes people easy to sit or lie down on the tatami. 5) When the tatami space is decorated in Japanese style, the tatamis have black frames in accordance with the traditional Japanese design. Tatamis are also placed in the traditional Japanese arrangement, and they are for sitting and lying purposes. 6) When the tatami space is in Chinese style, the space is decorated with dark colors and usually has Chinese style furnitures. Besides using tatamis for sitting and lying, there are also tatami cushions or tatami floor mats. 7) When the tatami space is in modern style, the space is decorated with vivid colors, and tatamis have no frames. Tatamis are arranged side by side or in free styles. 8) When the tatami space is in mixed styles, the space is used for multiple functions. Tatamis are arranged in free styles. They are used as cushions, floor mats, or for sitting and lying. Keywords: Tatami, living space, constituent element, Interior Design Style, the study of folk tools.

碩士
輔仁大學
德國語文學系碩士班
102
There have been numerous loanwords in German due to the internal and external factors of linguistics. Since most of the German language learners had learned English as their first foreign language, this study, which investigated the impact of English on German words instead of other languages, may be the reference to the German pedagogics and acquisition. In this paper, to understand the types of anglicisms in modern German, the Carstensen’s classification (2001) is used to analyze the anglicism-types in German online-magazine “Stern”. After knowing the features of anglicisms, German language educators and learners can take advantage of their English abilities to put positive transfer into German learning. For instance, they are able to acquire principles of English anglicism-types. On the other hand, they may avoid or reduce the negative transfer, such as reading and pronouncing German letters incorrectly into English. Owing to the limited space and time, this paper collected language materials from financial section of “Stern”, the German on-line magazine, in the year of 2002, 2004, 2006, 2008 and 2010. During this particular length of time, the researcher collected news reports every three days a month in January, April, August and December to analyze and explain the English anglicism-types. The whole thesis consists of five chapters. The first chapter introduces the objectives, methods, subject and framework of this study as well as an overview of relevant literature. The second chapter clarifies the definition of anglicism, gives a broad overview of the background in German language contact, and explains the factors and functions of anglicism. The third chapter introduces the development of Carstensen’s anglicism-types from its foundation Betz’s classification to Carstensen’s two classifications developed in 1965 and 2001. The aim of chapter fourth analyzes the formation process of English anglicism-types in “Stern”. It also takes a look at some examples and explains their changes in the phonetics, morphology or semantics. The final chapter is conclusion. The study concluded with a brief summary and made some suggestions for further research in the field of anglicisms. According to the above research direction, there are two main conclusions. First, the anglicisms in “Stern” from 2002 to 2010 corresponded with Carstensen’s anglicism-types published in 2010, and since then there is no new type of anglicism. Second, anglicisms that shared the same parts of speech are similar in flexion or conjugation. Consequently, German learners can acquire certain princilples from these anglicisms. As for teaching and learning German, the second conclusion mentioned above helps German language learners understand that English words have certain changes after loaning to German. In this way, they may reduce grammatical, phonetical or semmantic errors resulted from English. Besides, in the class, German language educators can use the conclusion of this study to improve learning effectiveness of the learners whose first foreign language is English.

碩士
高苑科技大學
電子工程研究所
102
Thestudy usedMoldex3D R12mold flowanalysissoftwareto simulate and analyzethe flow ofplasticinjectiontime, respectively, aluminum-magnesium alloy(MIM),nylon 6with glass fiber30% (PA6-30%),these two differentmaterials,as well asforcomparisonwiththetwo different forms ofthewayintothewater.

碩士
國立臺灣師範大學
社會教育學系
102
We always retrieve much information through advertisements. Nowadays, in the tendency of aging, “aging” has obviously become an emerging issue. However, previous research has only focused on elderly’s cognition, health care, or stereotype among advertisements, and seldom employed a “cultural type” perspective to investigate elderly’s image. Therefore, in this study, the purpose is to adopt “cultural type” as a starting point for exploring the differences of elderly’s image in “individualism” and “collectivism”, and employed Businessweek of Taiwan and Bloomberg Businessweek of America as representatives of cultural types. Furthermore, the study also revised the categories which is addressed by Tajima (2008), and employed content analysis as research method. The results indicated that role’s gender, importance, occasion, impression, product types of advertisements in different cultural types significantly influence elderly’s image.

La présente recherche avait pour but d'identifier, pour chacune des trois cultures sous étude (mexicaine, canadienne française et canadienne anglaise), le type de produit qui semble se prêter le mieux à l'utilisation de l'humour dans ses publicités magazines. Cela aura donc pour incidence de guider les entreprises exportatrices et désireuses de vouloir publiciser leurs produits en sol étranger de savoir si l'utilisation de l'humour en publicité pourrait aider ou nuire à l'image du produit à exporter. Quatre hypothèses ont servi de piliers à la recherche. Tout d'abord, nous croyons que le taux global de publicités humoristiques imprimées sera différent entre la culture canadienne française, canadienne anglaise et mexicaine. Ensuite, les cultures plus collectivistes utiliseraient davantage l'humour dans leurs publicités que les cultures plus individualistes. Aussi, plus l'indice d'aversion à l'incertitude d'une culture serait faible, plus elle aurait tendance à utiliser l'humour dans ses publicités pour annoncer un produit risqué. Et enfin, le taux de publicités humoristiques imprimées présentées pour chacun des quatre types de produits à l'intérieur de la grille établie par Spotts et al. (1997) (objectif du consommateur versus niveau de risque perçu) serait différent dans chacune des trois cultures étudiées. Pour ce faire, nous devions commencer par étudier ce qui se fait en publicité à l'intérieur des trois cultures en recueillant un échantillon représentatif des publicités parues dans les magazines d'intérêt général de chaque culture. Ensuite, nous avons catégorisé chaque produit annoncé dans la grille PCM de Spotts et al. (1997) et analysé le caractère humoristique de chaque publicité. Cela nous a permis d'identifier, pour chaque culture, les types de produits où l'on utilise le plus et le moins l'humour en publicité. Il est donc normal que nous supposions que l'échantillon de publicités choisi pour chaque culture est représentatif du seuil d'acceptabilité de l'humour pour les divers types de produits annoncés. Enfin, les résultats nous ont permis de constater que la culture canadienne française effectue près de deux fois plus de publicités humoristiques lorsque le produit annoncé est utile plutôt que lorsqu'il favorise l'expression du soi. Que dans la culture canadienne anglaise, on fait près de deux fois plus de publicités humoristiques lorsque le produit annoncé est risqué que lorsqu'il est peu risqué à l'achat. Et enfin, qu'en regardant ce qui se fait présentement au Mexique, il pourrait être assez audacieux d'utiliser quelque forme d'humour que ce soit pour annoncer un produit favorisant l'expression du soi dans la publicité imprimée parce qu'actuellement, il y a environ une publicité humoristique sur cinq qui annonce tels types de produits.

碩士
國立雲林科技大學
空間設計系碩士班
94
Abstract This research is mainly to probe into the indoor space level of the apartment type set of 30 years in Taiwan house and form the tactics, and make a analysis and compare from the case that on the market relevant indoor design magazines publish , is it understand house indoor space “original design ”＆ “second design” development changes way of the two to come. Because of indoor space of house being will be with different persons who move in, because of changing progressively in conformity with compatriots'' habits and customs, its already existing space separates the development of type and tactics of the production space planning way thereupon too of the office . So this research is to publishing the house case to the indoor design magazine to do for the target at that time, investigation through these“original design ” , planning allocation plan that “second design”, understand apartment set house indoor characteristic of space planning. Investigate the case that the indoor design magazine that the case was adopted from the 1994 year of the Republic of China to 2004 mainly publishes , analyse that compares the disposition tactics of forming the tactics , every space unit of level of house planning . There are the following three items mainly in the concrete research purpose : First, the house indoor space planning level forms the changes of the type, second, the analysis of the tactics changes of indoor space planning of the house, third, the using the analysis that the function changes of indoor space planning of the house, propose the development of the apartment type set house indoor space planning model . Through analysing and summing up and putting in order and receiving four the following results finally: 1. The level of the indoor space of set house of apartment type is formed , in “original design ”with “second design” regard '' the standing side by side type '' as main disposition type, only the less important disposition type changes to some extent. Form the respect in the elementary cell, it divide into nature of using having “the Public space”and“the Private dense space”、 “the Serve the space” and “the Public space” and “private dense space”,etc. kind not five major. 2. House room every space area matching in “original design ”accounting for the great majority so as to “private dense space” when “second design”, its preface location relation is: Private dense space > the Public space > the Serve the space > the passage space , prepare space, but the public space ＆ the Serve the space have small size downward trends until “second design”, thorough fare space prepare space is it grow up the trend progressively to appear. 3. The entry form of the house “original design ” is regarded entry as and disposed 39.0% that the form accounts for all cases mainly, secondly it is 36.8% that the form entered from the sitting room directly accounts for all cases. It is all from putting profoundly into into the indoor space to reach “second design” and have 70% of the cases, secondly still enter room in the space from the sitting room. 4. The quantity of the room is disposed to roughly regard room 3 as the main disposition form and account for about 50% with the house “second design”. Accounting for all cases 33% such as relying mainly on the fact that the room uses the function to look , act as and offer the bedroom of space of sleep completely, when the room changes its function of using of space, by putting into the study and accounting for 31.8% relatively more, secondly change and the room space use and account for nearly 25%.