To see the other types of publications on this topic, follow the link: Types of magazines.
Journal articles on the topic 'Types of magazines'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Types of magazines.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Febiyaska, Agatha Elma, and Priyatno Ardi. "Indonesian-English Code-Switching in Gogirl! Magazine: Types and Features." Journal of English Language Teaching and Linguistics 4, no. 3 (December 14, 2019): 289. http://dx.doi.org/10.21462/jeltl.v4i3.307.
Full textAbstract:
<p><em><span>The present study investigates the types and features of Indonesian-English code switching in GoGirl! Magazine of March to May 2016 editions. Content analysis was employed in this study. The results of the analysis revealed that 1.355 cases of Indonesian-English code switching appeared in the magazines. The types of code-switching included alternation, insertion, and congruent lexicalization. The features of code switching in the magazines were several constituents, non-nested a b a, length and complexity, discourse particles and adverbs, peripherality, single constituent, nested a b a, content words, linear and structural equivalence, multi-constituent code-mixing, non-constituent mixing, and triggering. The researchers concluded that the mostly used type was alternation and non-nested a b a is the mostly used feature in GoGirl! Magazine.</span></em></p>
2
Walkowiak, Natalia. "Rynek prasy kobiecej we Francji w XXI wieku. Charakterystyka na podstawie wybranych tytułów – wstęp do badań." Media Biznes Kultura, no. 2 (9) (2020): 23–33. http://dx.doi.org/10.4467/25442554.mbk.20.015.13179.
Full textAbstract:
Women’s press market in France in 21st century based on selected titles. Introduction to research Reading magazines is still one of the favourite activities of French society. Despite the general decline in press readership, they have a relatively stable market position. Women’s press, which is a huge segment of the magazine market, deserve a special attention. There are both exclusive and fashion magazines as well as tip magazines, which show French women how to live, dress, cook, raise children or make money. These types of magazines achieve such high sale, that many information newspapers (such as “Le Figaro”) have decided to create women’s addition to the newspaper to increase their entire print – run. The women’s press is also attractive for advertisers, because many global companies in the clothing or cosmetics industry are from France. It all makes up the magazines addressed to the female customer are still an attractive sector of the media market, bringing profits to their owners and constituting an important source of knowledge for their readers.
3
Walkowiak, Natalia. "Rynek prasy kobiecej we Francji w XXI wieku. Charakterystyka na podstawie wybranych tytułów – wstęp do badań." Media Biznes Kultura, no. 2 (9) (2020): 23–33. http://dx.doi.org/10.4467/25442554.mbk.20.015.13179.
Full textAbstract:
Women’s press market in France in 21st century based on selected titles. Introduction to research Reading magazines is still one of the favourite activities of French society. Despite the general decline in press readership, they have a relatively stable market position. Women’s press, which is a huge segment of the magazine market, deserve a special attention. There are both exclusive and fashion magazines as well as tip magazines, which show French women how to live, dress, cook, raise children or make money. These types of magazines achieve such high sale, that many information newspapers (such as “Le Figaro”) have decided to create women’s addition to the newspaper to increase their entire print – run. The women’s press is also attractive for advertisers, because many global companies in the clothing or cosmetics industry are from France. It all makes up the magazines addressed to the female customer are still an attractive sector of the media market, bringing profits to their owners and constituting an important source of knowledge for their readers.
4
Wiyana Nararya Nginte, Putu Gede, and Kadek Adi Indra Brata. "LOANWORDS FOUND IN BALI AND BEYOND MAGAZINES." KULTURISTIK: Jurnal Bahasa dan Budaya 2, no. 2 (July 31, 2018): 175. http://dx.doi.org/10.22225/kulturistik.2.2.754.
Full textAbstract:
The aim of this study is to know the types and the reason of using loanword found in Bali and Beyond Magazine. Another specific reason is to find out how many the loanword is used in these magazines. The data were collected by using observation method then they were analyzed by identifying the loanwords found in the magazines, then categorizing whether it is loanwords based on the level, loanwords based on the language involved and loanwords based on the frequency. Based on the analysis above, there are three types of loanwords: (1) loanwords based on the level that can be divided into two, they are: necessary loanword and unnecessary loanword, (2) loanword based on the language involved that can be divided into two, they are: loanword as culture and loanword as intimate and (3) loanword based on the frequency that can be divided into two, they are: loanword as speech borrowing and loanword as language borrowing.
5
Anstiss, David, and Antonia Lyons. "From men to the media and back again." Journal of Health Psychology 19, no. 11 (June 5, 2013): 1358–70. http://dx.doi.org/10.1177/1359105313490314.
Full textAbstract:
Men’s help-seeking behaviour for health issues is apparent in advice columns in men’s magazines. This study discursively analysed men’s help-seeking letters and expert replies within two international and popular men’s magazines, Men’s Health and For Him Magazine or FHM. Findings showed that the texts reinforced hegemonic ideals. Letters positioning men as self-reliant, independently knowledgeable, stoic and avoiding associations with femininity were positively reinforced in expert replies, while other types of positioning were responded to with condescension or ridicule. Results suggest the policing of boundaries by ‘experts’ around unacceptable/acceptable enactments of masculinity, which may have implications for if, how and when men seek help from experts.
6
Fanani, Fajriannoor. "Harian Kuning dan Media Sensasional Islam." Jurnal The Messenger 4, no. 2 (January 18, 2016): 1. http://dx.doi.org/10.26623/themessenger.v4i2.148.
Full textAbstract:
<p><em>Yellow press or yellow journalism is types of journalism that have little concern to accuracy and impartiality. This kind of journalism usually used in many metropolitan newspaper that heavily sensationalized crime, sex, and metaphysical news. This kind of newspaper allegedly also found in some Islamic magazine with its own characteristic, in this case Sabili Magazine. These magazines have some unique journalism characteristic that could be compared to yellow journalism. This is including sensationalist, bombastic, and partisan. This writing tries to show how Sabili magazine used types of journalism that have similarities with yellow journalism.</em><em></em></p>
7
Miller, Laura. "People Types: Personality Classification in Japanese Women's Magazines." Journal of Popular Culture 31, no. 2 (September 1997): 143–59. http://dx.doi.org/10.1111/j.0022-3840.1997.00143.x.
Full text
8
Rydsjö, Celia Aijmer, and AnnKatrin Jonsson. "Making It News: Money and Marketing in the Expatriate Modernist Little Magazine in Europe." Journal of European Periodical Studies 1, no. 1 (July 5, 2016): 71. http://dx.doi.org/10.21825/jeps.v1i1.2578.
Full textAbstract:
This article deals with practical and economic aspects of expatriate little magazine production and should be seen as furthering the understanding of the economic and promotional underpinnings of modernist cultural expression in the 1920s and 30s. In particular, the article indicates to what extent literary ambitions and idealistic actions associated with the editing of a little magazine on the European continent intermingled with material and promotional concerns. Moreover, by focusing on expatriate little magazines, the article emphasizes the significance of geographical location for both practical and marketing purposes. Marketing ambitions blended with tactics for gaining legitimacy, and promotional language provided a valuable tool for advancing sales as well as cultural credibility. One important way of catering to economic interests while upholding literary ambitions was to incorporate the magazines into the flow of news, suggesting an affinity with publication types dedicated to hot topics, large readerships, and the journalistic virtue of presence on the scene. Designating the little magazine and its literary content as news therefore complicates and troubles the boundary between elitist and popular culture.
9
Sukalenko, Tetiana. "Linguo-cultural tupe «journalist» in the modern media discourse." Linguistics, no. 2 (44) (2021): 107–19. http://dx.doi.org/10.12958/2227-2631-2021-2-44-107-119.
Full textAbstract:
The paper deals with the view that a journalist as a linguistic and cultural type is a recognizable representative of a certain group of people, whose behavior corresponds to stereotypes about such people. The conceptual characteristics of the linguistic and cultural type «journalist», based on definitions, descriptions, interpretations, have been determined. The positions of journalists by type of activity – a newspaperman, a publicist, a reporter, a correspondent, a commentator, a columnist, an editor have been analyzed and the specifics of their activities has been clarified on the example of modern media: a newspaperman is a professional journalist who works in a newspaper; a publicist is a journalist who writes journalistic works, presents material devoted to topical socio-political events; a reporter is an employee of the newspaper, radio, television who writes reports on the facts of everyday life, prepares operational information material for the magazine, newspaper, radio, television; a correspondent is an employee of a newspaper, magazine, radio who sends prepared materials, publishes them or broadcasts them; a commentator – a journalist who makes comments on radio, television, in magazines, newspapers, etc.; a columnist – a journalist who prepares reviews for radio or television, is the author of publications of a general nature for a magazine, newspaper or other publication; an editor is the head of a publication, newspaper or magazine. The texts of the media present various commentators – political, international, military, economic, columnists of newspapers, magazines etc. Media discourse refers to the editor of an online publication, the editor of an international analytical publication, the editor of a newspaper, and the editor of a magazine. The proposed model of description of the linguistic and cultural types «journalist» can be used to study types on a wider textual material, as well as to implement a comparative approach to the study of linguistic and cultural types in different languages and cultures.
10
Spencer, Rosemary J., Jean M. Russell, and Margo E. Barker. "Temporality in British young women's magazines: food, cooking and weight loss." Public Health Nutrition 17, no. 10 (October 14, 2013): 2359–67. http://dx.doi.org/10.1017/s1368980013002620.
Full textAbstract:
AbstractObjectiveThe present study examines seasonal and temporal patterns in food-related content of two UK magazines for young women focusing on food types, cooking and weight loss.DesignContent analysis of magazines from three time blocks between 1999 and 2011.SettingDesk-based study.SubjectsNinety-seven magazines yielding 590 advertisements and 148 articles.ResultsCluster analysis of type of food advertising produced three clusters of magazines, which reflected recognised food behaviours of young women: vegetarianism, convenience eating and weight control. The first cluster of magazines was associated with Christmas and Millennium time periods, with advertising of alcohol, coffee, cheese, vegetarian meat substitutes and weight-loss pills. Recipes were prominent in article content and tended to be for cakes/desserts, luxury meals and party food. The second cluster was associated with summer months and 2010 issues. There was little advertising for conventional foods in cluster 2, but strong representation of diet plans and foods for weight loss. Weight-loss messages in articles focused on short-term aesthetic goals, emphasising speedy weight loss without giving up nice foods or exercising. Cluster 3 magazines were associated with post-New Year and 2005 periods. Food advertising was for everyday foods and convenience products, with fewer weight-loss products than other clusters; conversely, article content had a greater prevalence of weight-loss messages.ConclusionsThe cyclical nature of magazine content – indulgence and excess encouraged at Christmas, restraint recommended post-New Year and severe dieting advocated in the summer months – endorses yo-yo dieting behaviour and may not be conducive to public health.
11
Trakhtenberg, Lev A. "THE ESSAY IN RUSSIAN 18th-CENTURY SATIRICAL MAGAZINES." Вестник Пермского университета. Российская и зарубежная филология 12, no. 3 (2020): 124–31. http://dx.doi.org/10.17072/2073-6681-2020-3-124-131.
Full textAbstract:
18th-century satirical magazines laid the foundations of the essay as a genre in the modern sense of the word. They formed a paradigm of essay in its various forms. The paper presents a typology of essays in satirical magazines. There are considered such magazines as Vsyakaya vsyachina (All Sorts of Things) edited by Catherine II, I to i se (This and That) and Parnasskiy shchepetil’nik (The Parnassian Vendor) by Mikhail Chulkov, Truten’ (The Drone), Pustomelya (The Tattler), Zhivopisets (The Painter) and Koshelek (The Purse) by Nikolai Novikov, Rasskazchik zabavnykh basen (The Teller of Amusing Stories) by Aleksandr Ablesimov etc. Essays are divided into three classes: in the first one, reflection and description form the structural basis of the text; the second is organized by narration; the third one combines the features of the first two. The classes are further subdivided into types according to the role of the editor as a fictitious persona being the primary subject of speech in the magazine. The first type of all classes is formed by essays that focus attention on the editor; articles where the editor plays a secondary role fall within the second type. In class I, type 1 is formed by essays characterizing the editor, while those in which other topics prevail fall under type 2. In class II, essays in which the editor takes part in the plot form type 1, while those where they do not fall into type 2. In class III, type 1 is characterized by the editor’s hegemony throughout the whole text, while in type 2 the editor’s position may change from part to part of the essay. The classification also takes into account such devices as dialogue and frame. Essays involving fantasy elements are specially marked. The editor’s persona makes essays in satirical magazines unique among all versions of the genre. It unites all the articles in a single magazine. This gives the magazine integrity, making it a continuum. Thus, essays become part of a complex literary unity.
12
Dąbrowska-Cendrowska, Olga. "Guidance Magazines for Woman: Crisis, Stagnation, or Development." Respectus Philologicus 28, no. 33 (October 25, 2015): 165–76. http://dx.doi.org/10.15388/respectus.2015.28.33.16.
Full textAbstract:
Female press is a broad segment of the press market. Some publications touch many topics, such as monthly Claudia, while others are dedicated to one specific field of everyday life, e.g., My cooking (Moje gotowanie) or I have a baby (Mam dziecko). Regardless of the release profile of the magazine, the press offer is addressed to women and based on the transmission of different types of advice adjusted to the prospective target group. Due to this offer, female readers can cope with all their problems and find answers to all the questions. The commercialization of the media is leading to the deepening of segmentation of female magazines, the goal of which is to reach the widest possible audience and achieve satisfactory results of the copy sales. This article attempts to answer the question what conditions the guidance bi-weekly and the guidance monthly magazines for women issued by companies with foreign capital, such as: Bauer Media Poland, Edipresse Poland, Burda Media Poland. The conclusions are drawn on the basis of data on the average copy sales published by the Association Press Distribution Control for the surveyed magazines.
13
Selemeneva, O. A. "Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)." Nauchnyi dialog 11, no. 2 (March 19, 2022): 239–56. http://dx.doi.org/10.24224/2227-1295-2022-11-2-239-256.
Full textAbstract:
The article is devoted to the problem of intertextuality in native commercial advertising as one of the most modern technologies for promoting goods and services on the market. The types of intertextual inclusions in the international glossy magazine Tatler” is systematized in the paper and their functional potential is described. The choice of the research source is due to the significant influence of transnational media on the process of homogenization of cultural pictures of the world of different ethnic groups and the prototypical nature of the journal as an encyclopedia of the lifestyle of a successful person. It is proved that the native advertising discourse of “Tatler” magazine is characterized by the presence of a complex system of verifiable intertextual units, including quotes from fashion designers, models, actors, etc., transformed and non-transformed text applications from different source areas, precedent names, hashtags with an allusive function. It is noted that the analyzed units are multifunctional and perform informative, attractive, expressive, suggestive, compositional-playing and other functions. The author comes to the conclusion that the whole system of intertextual inclusions of “Tatler” native advertising is aimed at creating and maintaining a myth about the existence of a special “Tatler man” in the visually aesthetic world of luxury, whose image becomes a tool for forming the social status identity of the addressee of the advertising message.
14
Górska, Marzena. "Woman through the Lens of the Polish - and Russian-Language Magazines „Dobre rady” – «Добрые советы»." Respectus Philologicus 23, no. 28 (April 25, 2013): 174–88. http://dx.doi.org/10.15388/respectus.2013.23.28.15.
Full textAbstract:
This article attempts to characterize the Polishlanguage magazine Dobre rady in comparison with its Russian-language version Добрые cоветы. This article applies a comprehensively targeted discursive comparison of content to analyze thematic, semantic, cultural, social, structural, and linguistic data. The magazines are related to each other and form a whole, and both affect the perception of a specific group of readers. The analyzed magazines are monthlies of a handbook character, which help readers to take care of children, their health and beauty, and the home. They also provide information on how to resolve legal and financial issues, publish recipes, and entertain their readers. The analysis reveals that in these magazines, a personal pattern emerges of a woman whose main task is to combine the roles of worker, wife, mother, and housekeeper. The presented model comprises two types of women—the stereotypical, empathetic woman whose most important values are marriage and the home, and the rebel woman—a professional, for whom the realization of her own ambitions and the cult of the body are in the first place. The article reflects both theoretical and practical interests, and may be useful not only to those who read the magazines (modern women, housewives burdened with family problems, etc.) but also more broadly—taking into account women who do not fit the outlined image. The comparative nature of the article allows reflection on psychological as well as general cultural issues.
15
Syafryadin, Syafryadin, and Haryani Haryani. "AN ANALYSIS OF ENGLISH CODE MIXING USED IN INDONESIAN MAGAZINE." Journal of Languages and Language Teaching 8, no. 4 (October 25, 2020): 381. http://dx.doi.org/10.33394/jollt.v8i4.2465.
Full textAbstract:
This study investigated the types of code mixing used in one of teenage magazines in Indonesia, namely Aneka Yess! magazine. The research question was “what types of code mixing used in Aneka Yess! magazine”. The objective of this study was to find out the types of code mixing used in Aneka Yess! magazine, especially in “Palls Issue” rubric. The design of this study was descriptive qualitative. The techniques of data collection were: 1) collected the magazine during a month which consisted of two editions, namely 14 – 27 March dition, and 28 March – 10 April edition, 2) decided the rubric as an object of the study, 3) read the rubric, 4) underlined English code mixings, 5) identified the forms of code mixing. The result of this study showed that there were five forms of code mixings that used in the magazine, namely code mixing of word insertion that consist of 64 data, phrase insertion consist of 29 data, clause insertion consist of 10 data, reduplication insertion consist of 1 data, and idiom insertion consist of 4 data. The code mixings in word insertion was most frequently used in the magazine rather than the other types of code mixings, while the most rarely used was code mixing in reduplication insertion. It can be concluded that the using of code mixing was influenced by the capability or the knowledge of the speaker or interlocutor in using English language.
16
Sałek, Weronika. "Situation of British women’s magazines during the COVID-19 pandemic." Media Biznes Kultura, no. 2 (11) (December 22, 2021): 141–53. http://dx.doi.org/10.4467/25442554.mbk.21.019.15160.
Full textAbstract:
The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.
17
Tarabella, Angela, Andrea Apicella, Sara Tessitore, and Maria Francesca Romano. "The effects of advertisements on consumer choices and health: a content analysis of health claims in Italian magazines." British Food Journal 123, no. 8 (February 1, 2021): 2785–804. http://dx.doi.org/10.1108/bfj-08-2020-0682.
Full textAbstract:
PurposeThe purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising.Design/methodology/approachOn the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food context, the authors designed a matrix of 1,316 advertisements, which were selected based on the analysis of 67,340 advertisements and using the reference to the food sector as a discriminator. The advertisements were extrapolated from a sample of six Italian magazines, so as to determine the extent to which the various demographic groups in Italy are exposed to print advertising for food, beverages and food supplements. The authors examined the frequency of the relevant advertising forms over a period of four years, from January 2014 to December 2017.FindingsThe results revealed the main types of claims used in the four-year period, as well as the statistically significant differences between the different magazine panels, as concerns the frequency and the types of messages. Moreover, a strong relationship between the number of advertisements in the magazines and the time of the year was also ascertained, as well as significant gender variations.Originality/valueThis study introduces the trends and dynamics of the Italian printed advertising for food to the relevant scientific literature. The results yielded by this research have added further implications and contributions to the existing studies, as concerns claim diffusion based on type, gender and seasonality, and the authors also provide important insights to various socio-economical stakeholders.
18
Pinto, Mary Beth. "On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs." Psychological Reports 86, no. 2 (April 2000): 597–607. http://dx.doi.org/10.2466/pr0.2000.86.2.597.
Full textAbstract:
The past decade has seen a steady rise in expenditures for direct-to-consumer pharmaceutical advertising. While total revenues across all media are approaching the $1 billion dollar mark, surprisingly little is known about the effectiveness of these types of advertisements, including the appropriateness of various forms of emotional and informational appeal. A content analysis of direct-to-consumer advertising in 24 popular magazines shows that these advertisements are found in every category of magazine, the advertisements employ a mix of informational and emotional appeals, all types of emotional appeals are used, and to date, the type of appeal (emotional and/or informational) tends not to be based on the type of drug advertised. Implications of this content analysis are considered and directions for research on appeals used in direct-to-consumer advertising are suggested.
19
Miller, Mark J., and Jerome Tobacyk. "Would a Conventional/Realistic Type Subscribe to National Geographic? Expanding Holland's Typology." Psychological Reports 60, no. 2 (April 1987): 561–62. http://dx.doi.org/10.2466/pr0.1987.60.2.561.
Full text
20
Rauwers, Fabiënne, Hilde A. M. Voorveld, and Peter C. Neijens. "Explaining Perceived Interactivity Effects on Attitudinal Responses." Journal of Media Psychology 32, no. 3 (July 2020): 130–42. http://dx.doi.org/10.1027/1864-1105/a000266.
Full textAbstract:
Abstract. In the context of digital magazines, this study investigates why higher levels of perceived interactivity improve consumers’ attitudinal responses, and which interactive features have the ability to elicit these stronger interactivity perceptions. To examine this, a field experiment was conducted in which participants ( n = 197) used a digital magazine with either (a) external communication features (facilitating social interactions on external platforms, like Facebook), (b) internal communication features (facilitating social interactions within the digital magazine itself), or (c) no communication features. Results revealed that both feature types increased consumers’ interactivity perceptions, but that the effects of the internal communication features were the strongest. Subsequently, mediation analyses revealed that the higher levels of perceived interactivity elicited stronger feelings of flow and enjoyment through which the positive findings of perceived interactivity on consumers’ attitudinal responses can be explained.
21
Lavriša, Živa, Karmen Erjavec, and Igor Pravst. "Trends in marketing foods to children in Slovenian magazines: a content analysis." Public Health Nutrition 21, no. 18 (October 8, 2018): 3344–53. http://dx.doi.org/10.1017/s1368980018002513.
Full textAbstract:
AbstractObjectiveFood marketing is an important factor influencing children’s food preferences. In Slovenia the use of magazines is widespread among children. We investigated food advertising in children’s and teens’ magazines (CTM) in 2013 and 2017. The penetration of food advertising was compared with magazines targeting the adult population.DesignA repeated cross-sectional study. Magazines were searched for branded food references (BFR). All BFR were categorised and evaluated using the WHO Europe nutrient profile model.SettingSlovenia.SubjectsAll issues of CTM and a selected sample of issues of adult-targeting magazines and newspapers published in Slovenia in 2013 and 2017.ResultsOne hundred and seventy-five issues of CTM (ninety-two in 2013, eighty-three in 2017) and 675 issues of adult-targeted magazines and newspapers were analysed (345 in 2013, 330 in 2017). In 2017, food advertising in CTM dropped notably but the opposite was found for adult-targeted magazines. Regular advertisements dominated in 2017 in CTM, while in 2013, 83 % of BFR types were games/puzzles, competitions and product placements. Chocolate and confectionery were the most advertised in CTM and food supplements in adults’ magazines. Most foods in CTM were classed as ‘not permitted’ in both years (98 % in 2013 and 100 % in 2017).ConclusionsThe advertisements in CTM still mostly refer to unhealthy foods. The extent of food advertising has dropped considerably since 2013. On the contrary, food advertising in printed media targeting adults has increased, chiefly referring to food supplements and foods that do not pass the WHO Europe nutrient profile model criteria.
22
Koch, Thomas, Jana Vogel, Nora Denner, and Sarah Encarnacao. "Voice of the management or employee advocate? How editors of employee magazines see their professional role." Corporate Communications: An International Journal 23, no. 1 (February 5, 2018): 51–65. http://dx.doi.org/10.1108/ccij-03-2017-0020.
Full textAbstract:
Purpose Editors of employee magazines work in a grey area between public relations and journalism. On the one hand, they need to accommodate the company management’s interest in a positive presentation; on the other, they must meet the employees’ need for objective and independent information. Although employee magazines reach millions of recipients every day, its editors have rarely been the focus of academic work. The purpose of this paper is to change this and scrutinise the way the editors view their professional role and the role conflicts to which they are subjected. Design/methodology/approach We conduct 15 qualitative semi-structured interviews with editors of employee magazines to analyse their professional role and possible conflicts in their work. Findings The editors’ self-concept varies significantly along two dimensions, which the authors use as the basis for distinguishing four types: the management ambassador, the employee representative, the mediator and the service provider. Originality/value The study sheds light on employee magazines, a medium between public relations and journalism that has not been analysed before. It helps to specify the role of these magazines and its editors’ between the expectations of the management and the employees.
23
Kosonen, Miia, and Hanna-Kaisa Ellonen. "The Business Value of Consumer Participation through Social Media." International Journal of Interactive Communication Systems and Technologies 2, no. 1 (January 2012): 1–17. http://dx.doi.org/10.4018/ijicst.2012010101.
Full textAbstract:
Despite the growing enthusiasm about social media’s revolutionary potential, there is a lack of research on the possible business-side benefits. The authors maintain that in order to realize social media’s business potential, it is essential to identify the roles in which customers can participate in value co-creation. This study explores consumer participation enabled by social interaction technologies in the context of the newspaper and magazine industry. A qualitative analysis of 31 interviews with the publishers of the leading Finnish newspapers and magazines was conducted. A typology of six different roles of online consumer participation was developed: namely, agent, commentator, tester, debater, content producer, and messenger. The more company-driven types of participation (agent, commentator, and tester) can be integrated with product development support and learning from customers, the more consumer-driven types (debater, content producer, and messenger) are able to provide brand support and options for value co-creation.
24
Hassan, Bahaa-eddin. "Translating Scientific Terminology: Examples from the Arabic versions of Two International Magazines." Mediterranean Journal of Social Sciences 8, no. 2 (March 28, 2017): 183–93. http://dx.doi.org/10.5901/mjss.2017.v8n2p183.
Full textAbstract:
Abstract The purpose of this study is to examine the strategies used in translating scientific terminology. It is an attempt to explore how scientific English terms are translated in the Arabic versions of two international magazines; namely, the famous Scientific American (Arabic Edition) and Nature (Arabic Edition). The evidence provided by these magazines is expected to explain to what extent semantic and communicative translation is crucial in rendering scientific terms into Arabic. It also classifies the different types of semantic translation.
25
Wahyuningsih, Sungkawati Kardi. "Analysis of Register Used in Reader’s Digest Magazine’s Food Columns." Journal of Linguistics, Literature and Language Teaching (JLLLT) 1, no. 1 (December 31, 2021): 42–50. http://dx.doi.org/10.37249/jlllt.v1i1.332.
Full textAbstract:
This research is qualitative applying content analysis. The objectives of this research are to describe the types of register, and to describe the meanings of register based on the Reader’s Digest magazine’s food columns. The source of the data in this research was the food columns in Reader’s Digest magazines. Technique of data collection was carried out by reading and taking note. The main instrument of this research was the researcher herself while the secondary instruments were data sheets. The trustworthiness of the data analysis was achieved with the employment triangulation technique. The research findings show 138 register items. The results reveal that the forms of register found in this research are the oratorical frozen register (12.3%), the deliberative/formal register (60.2%), the consultative register (11.6%), the casual register (12.3%), and the intimate register (3.6%). Of the five types of register, the deliberative/formal register ranks first. This means that the writer honors the reader beside the intimacy between them.
26
Ariani, Ni Putu, Ni Luh Sutjiati Beratha, and Ni Luh Nyoman Seri Malini. "SEMANTIC CHANGES IN TRANSLATION OF EUPHEMISM AND DYSPHEMISM IN TEMPO MAGAZINE." Research and Innovation in Language Learning 3, no. 2 (June 1, 2020): 107. http://dx.doi.org/10.33603/rill.v3i2.3255.
Full textAbstract:
This research aims at identifying the semantic changes in the translation of euphemism and dysphemism of news text of Tempo Magazine. This research used a descriptive qualitative method and took the data from bilingual Tempo Magazine edition 2019 with Indonesian in a source language and its translation into English. The result shows that 6 types of semantic change occur in the translation of euphemism and dysphemism of Tempo Magazines such as semantic broadening, semantic narrowing, semantic metaphor, semantic pejoration, semantic amelioration, and semantic metonymy. When euphemism or dysphemism are translated into the same categories, they undergo semantic broadening, narrowing, metonymy or metaphor. While semantic change pejorations occur when euphemism is translated into dysphemism and semantic change ameliorations occur when dysphemism is translated into euphemism. Even though there are changing of the meaning from the earlier one to the new one in the translation of euphemism and dysphemism, the sense relation still tied the words up so they still have a relation between them
27
Trakhtenberg, L. A. "Typology of Short Forms in Russian 18th‑century Satirical Magazines." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 26, no. 4 (2020): 19–26. http://dx.doi.org/10.15826/izv1.2020.26.4.065.
Full textAbstract:
18th century satirical magazines are characterized by a wide range of short literary forms. The article outlines their threedimensional typology. One dimension stands for the “outer” form of the text, differentiating between two main article types, i.e., moralistic discourse and satirical character sketch. Two other dimensions describe the “outer” form. Basic structural types may be presented as editor’s essays or readers’ letters. They may also realize different models of composition, including parodic ones. All this helps authors to diversify the impressions of the audience, reinforcing the didactic appeal of the text.
28
Bueno, Thaisa Cristina, and Yanna Duarte Arraes. "Textos Jornalísticos Nas Revistas De Moda: Um Estudo Das Publicações Usuais na Vogue E Harper´s Bazaar." Cambiassu: Estudos em Comunicação 16, no. 27 (June 25, 2021): 64. http://dx.doi.org/10.18764/2176-5111v16n27.2021.3.
Full textAbstract:
Este estudo tem por objetivo identificar os textos mais comuns produzidos no jornalismo de moda nacional. Deste modo buscou-se levantar os tipos mais usuais, tendo como foco a classificação de Joffily (1991) e Flores (2018). O recorte de pesquisa elegeu duas revistas de importante circulação no país: Vogue e Harper´s Bazaar. Ao todo foram analisados 517 textos publicados em seis meses nos dois veículos. Conclusivamente o estudo mostra que o texto de jornalismo de moda, ainda que abarque marcas textuais exclusivas, tem focado na produção noticiosa, explorando pouco o viés opinativo e, investido em produções que se encaixam no jornalismo de serviço e no perfil. Journalistic Texts in Fashion Magazines: A study of usual publications in Vogue and Harper ́s BazaarAbstractThis study aims to identify the most common texts produced in national fashion journalism. We sought to identify the most usual types, focusing on the Joffily (1991) and Flores (2018) classification. The research selected two magazines of major circulation in the country: Vogue and Harper ́s Bazaar. In all, 517 texts published during six months in both media outlets were analyzed. In conclusion, the study shows that the fashion journalism text, despite exclusive discourse marks, has focused on news production, exploring little opinion and investing in productions that fit the service and profile journalism. Keywords: Journalistic genres; fashion journalism; fashion magazine.
29
Burns, Maureen. "Delicious Market Devices: Abc Magazines Media Kits." Media International Australia 146, no. 1 (February 2013): 133–42. http://dx.doi.org/10.1177/1329878x1314600117.
Full textAbstract:
Like all our objects of research, public service media are not prey waiting in the world – we create them as research objects when we research and when we write. This is easy to forget in the case of public service media, which seem so familiar as research objects because they are already so overwritten. Often we begin the creation of our public service media research object from assumptions that we don't even feel the need to unpack. Public service media institutions might be (and have been) written as discourses, practices, philosophies, politics and/or histories. This article examines what it means to write and research public service media, and it discusses whether descriptions of assemblages that favour particular types of human agency over others – and human agency generally over non-human agents – are sufficient, or whether our research and writing practices might benefit from a hybridisation of methods as well as object(s).
30
Kotras, Marcin. "The discourse about immigrants. Argumentation strategies in Polish weekly magazines." Acta Universitatis Lodziensis. Folia Sociologica, no. 59 (December 30, 2016): 59–80. http://dx.doi.org/10.18778/0208-600x.59.04.
Full textAbstract:
The article deals with the problem of different argumentation strategies inside the discourse about immigrants. In the beginning there is a short description of immigration phenomena in Poland. The next section explains the main methodological assumptions (social representation, framing) and basic analytical categories applied in researches presented in this paper. The main part of the article concerns the research outcomes. They concentrates on different types of argumentation strategies in III RP and IV RP weekly magazines. Final results show the contradictions between two types of narrations about the immigrants and about expected crisis solutions. In the last segment of the article it is expressed that the immigration issue is one of the factors in the process of social cleavages sustain, especially when it comes to the attitude towards modernization and system transformation.
31
Hingorani, Anurag G. "An Exploratory Study of the Types and Roles of Skincare Advertising Visuals in Magazines." International Journal of the Humanities: Annual Review 6, no. 1 (2008): 75–82. http://dx.doi.org/10.18848/1447-9508/cgp/v06i01/42346.
Full text
32
Abdelrahim, Yasser Abuelmakarem A. "Visual Analysis of ISIS Discourse Strategies and Types in Dabiq and Rumiyah Online Magazines." Visual Communication Quarterly 26, no. 2 (April 3, 2019): 63–78. http://dx.doi.org/10.1080/15551393.2019.1586546.
Full text
33
Alhawawsheh, Ayman Nawwaf Sharif, and Yaser Mohamad Mohamad Al Sawy. "Publishing in hijacked Web of Science journals: Analytical and legal study." International Journal of ADVANCED AND APPLIED SCIENCES 9, no. 4 (April 2022): 6–14. http://dx.doi.org/10.21833/ijaas.2022.04.002.
Full textAbstract:
This study aimed at a legal and scientific analysis of the plagiarized journals within the Web of Science system, in a time when the phenomenon of plagiarism and piracy spread to the titles of scientific and humanities magazines. Researchers sought to analyze the concept of plagiarism of international scientific journals based on its definition in scientific publishing, its dimensions and danger at the academic level of the researcher, and the academic and institutional level of the university. It also analyzed the types of plagiarism that include cloning, copying, substitution, mixing, and repetition as well as the scientific publishing of forged magazines that are no less dangerous and effective than the spoofed magazines. The study obtained several results, the most important of which is the risk for researchers to lose academic promotion and face direct penalties that hinder their path when appropriating funds through unaccredited scientific publications. The study has also reached specific criteria that the researcher must adhere to when seeking publication, the most important of which is the use of accredited websites of scientific journals and international publishers.
34
Selemenova, O. "About the Functioning of Punctuation Marks in the Advertising Communication of Glossy Magazines (on the Example of the Russian Edition of the International Magazine “Tatler”)." Scientific Research and Development. Modern Communication Studies 10, no. 5 (November 3, 2021): 78–85. http://dx.doi.org/10.12737/2587-9103-2021-10-5-78-85.
Full textAbstract:
The article analyzes the features of the use of disjunctive, intensifying and separating punctuation marks in the advertising texts of commercial communication of glossy magazines. The relevance of the topic is due to linguists’ interest to the normative aspect of punctuation of the verbal part of advertising messages, to the influencing potential of paralinguistical active means, including syngrahemics. The research material is glossy periodicals, which, due to the special content and accumulation of various types of stereotypical ideas, ensures the effectiveness of the advertising text. The author comes to the conclusion that in the commercial advertising texts of the glossy magazine “Tatler” the dash is the most effective punctuation mark in terms of the optimal combination of segmenting and interpretive potential. It is noted that in the advertising text the punctuation marks become an auxiliary means of influencing the recipient's psychoemotional state to the verbal component in accordance with copywriter’s idea.
35
Schuurman, Nora. "Conceptions of Equine Welfare in Finnish Horse Magazines." Society & Animals 23, no. 3 (July 14, 2015): 250–68. http://dx.doi.org/10.1163/15685306-12341268.
Full textAbstract:
Keeping equines for leisure purposes has become increasingly popular. Along with the wider concern for animal welfare, the question of equine welfare has attracted increasing attention. The purpose of this article is to ask what is understood by equine welfare and how it is perceived in contemporary Finnish equine industry and culture. The main focus is on the conceptions of equine welfare used in justifying certain practices in caring for or handling horses. The data consist of articles from a Finnish horse magazine published in the year 2008. According to the data, conceptions of equine welfare within the equine industry and culture are somewhat contradictory. The contradictions appear between the uses of the animal for various types of work and the risks inherent in the work itself, and in the role of nature either in promoting equine welfare or as a risk for the animal’s health. The various conceptions of equine welfare are united by an empathetic tendency to interpret and understand the horse as a sentient and, often, an intentional subject.
36
Kocaj, Agata, and Izabela Krasińska. "Musical education from the perspective "Musical news" (1925-1926)." Edukacja Muzyczna 15 (2020): 363–77. http://dx.doi.org/10.16926/em.2020.15.20.
Full textAbstract:
In Poland, over a hundred music magazines appeared in the interwar period. They were divided into several categories: subject and methodological, social and cultural music press, music and li- turgical magazines, regional music periodicals, as well as musicological and popular science mag- azines. The final group includes the subject of this article, “Wiadomości Muzyczne” (1925–1926), edited by the music collector and journalist Edward Wrocki. The article is the first attempt at a monograph elaboration of this periodical, both in terms of the formal and publishing aspects and its content. However, it focuses mainly on educational content, training and professional develop- ment of musicians and music and singing teachers in various types of schools (conservatories and music academies, primary and secondary schools, courses).
37
Alberto, Achmad Riyadi, Rangga Agung Primayadi, and Tiara Sugih Hartati. "Perancangan E-Magazine sebagai Referensi Program untuk Perpustakaan Sekolah Menengah Atas (Design and Development di Perpustakaan Sekolah Negeri se-Kota Bandung)." Media Pustakawan 28, no. 2 (August 26, 2021): 109–22. http://dx.doi.org/10.37014/medpus.v28i2.1213.
Full textAbstract:
The Covid-19 pandemic has made school libraries unable to provide their services, plus there is still a lack of school library programs to respond to the way of learning from offline to online. Even though libraries can use technology to continue to provide services for their users. The purpose of this research is to design library e-magazines at High School Libraries in Bandung city as a form of innovation for school library programs that can be run in the midst of the Covid-19 pandemic. This research can be used as an e-magazine blueprint that can be used at other school libraries. The research using a design and development model. The design of the e-magazine consists of three processes: 1) pre-production, which includes determining the theme, searching for articles, writing articles and correcting the text; 2) production, including magazine design, proofreading of design results, and trial printing; and 3) post-production, including printing and marketing. The results of the needs analysis show that suitable content in e-magazine are light reading types such as short stories, tips and tricks, various recommendations such as food, tourist attractions, movies, and books, as well as light like crossword puzzles. The response of librarians and students to the e-magazine is very good in terms of theme selection, material and language, and appearance. It is stated that the chosen theme is very relevant to the conditions and needs that occur. The responses obtained can then be used as an illustration and evaluation material for the next e-magazine design.
38
Pecherskaya, T. I. "Plot Clic s of Novels about “New People” in the Context of the Magazine Polemic of the 1860s and 1870s." Vestnik NSU. Series: History and Philology 20, no. 6 (August 11, 2021): 45–53. http://dx.doi.org/10.25205/1818-7919-2021-20-6-45-53.
Full textAbstract:
The article considers papers and reviews by Saltykov-Shchedrin, criticizing novels about “new people”. The main focus is on the period 1868–1871 when Saltykov-Shchedrin was the main critic of the magazine “Notes of The Fatherland” (“Otechestvennye Zapiski”). The polemic between magazines “Notes of The Fatherland” and “Delo” continued the debate started by the predecessor magazines – Nekrasov’s “Sovremennik” and Blagvetlov’s “Russian word”.The purpose of the article is to identify the main plot clichés in novels about “new people” presented in reviews.Results. The main criticism expressed through the parody indicates the position of the critic towards the author. Parody is a crucial part of most reviews. The article describes the main techniques of parody: selection of plot elements that are repeated in novels about “new people”, schematization of their combinations. All this brings the plot to a common denominator with many similar plots. It also demonstrates an important point of the critic: the lack of artistry cannot be compensated for by any actual social ideas.Conclusions. By the end of the 1860s, the repetition of plot patterns and hero types in novels about “new people” was a basic feature of any plot. In the reviews, Saltykov-Shchedrin drew a fairly complete picture of the plot clichés used both in democratic literature and in the anti-nihilist novel. Parody as a reflexive response to the processes taking place in literature can be considered as a symptom of a completed phenomenon. In this case, the parody marks the end of the intense but short life of the “new people” of the 1860s.
39
Alexandropoulos, George. "THE FUNCTION OF THE SET AND FROZEN EXPRESSIONS IN THE MODERN GREEK LANGUAGE IN NEWS, ADVERTISING AND MEDIA: A CORPUS BASED APPROACH." Buckingham Journal of Language and Linguistics 5 (November 7, 2012): 1–8. http://dx.doi.org/10.5750/bjll.v5i0.209.
Full textAbstract:
This paper studies the function of the set and frozen fixed expressions in Modern Greek in news, media and advertising. Its purpose is to describe, through the building of a digital corpus the way that newspapers, magazines, TV programs and advertisements use these expressions and understand the reason for their stabilization and change into types.
40
Harper, Suzanne R. "Take Time For Action: Students' Interpretations of Misleading Graphs." Mathematics Teaching in the Middle School 9, no. 6 (February 2004): 340–43. http://dx.doi.org/10.5951/mtms.9.6.0340.
Full textAbstract:
Since graphical displays of data are increasingly used in magazines, in newspapers, and on television to communicate relationships among numerical data, it is important to expose middle school students to various types of contexts where interpretation of graphical data is necessary. The NCTM (2000) concurs that students in grades 6–8 should “begin to compare the effectiveness of various types of displays in organizing the data for further analysis or in presenting the data clearly to an audience” (p. 49).
41
Lin, Wei-Chao, Chih-Fong Tsai, and Shih-Wen Ke. "Correlation analysis for comparison of the citation impact of journals, magazines, and conferences in computer science." Online Information Review 39, no. 3 (June 8, 2015): 310–25. http://dx.doi.org/10.1108/oir-11-2014-0273.
Full textAbstract:
Purpose – In many research areas, there are a variety of different types of academic publications, including journals, magazines and conferences, which provide outlets for researchers to present their findings. Generally speaking, although there are differences in the reviewing criteria and publication processes of different publication types, in the same research area, there is certainly overlap in terms of the problems addressed and the audience for different publication types. Therefore, the research impacts of different publication types in the same research area should be moderately or highly correlated. The paper aims to discuss these issues. Design/methodology/approach – To prove this hypothesis, the authors examine the correlation coefficient of citation impacts for different types of publications, in seven research areas of computer science, from 2000 to 2013. In particular, four related citation statistics are examined for each publication type, which are average citations per paper, average citations per year, average annual increase in individual h-index, and h-index. Findings – The analysis results show only a partial correlation in terms of several specific citation measures for different publication types in the same research area. Moreover, the level of correlation of the citation impact between different publication types is different, depending on the research area. Originality/value – The contribution of this paper is to investigate whether the research impact of different types of publications in the same area is correlated. The findings can help guide researchers and academics choose the most appropriate publication outlets.
42
Mishra, Suman. "Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India." International Communication Gazette 83, no. 3 (February 7, 2021): 280–98. http://dx.doi.org/10.1177/1748048521992498.
Full textAbstract:
This study examines the construction of new models of masculinity in men’s lifestyle magazine advertising in India. Using textual analysis of advertisements, the study shows how certain kinds of western masculine ideals and body aesthetics are being adopted and reworked into advertising to appeal and facilitate consumption among middle and upper-class Indian men living in the urban centers of India. The contemporary construction of upper and aspirational middle-class masculinity includes size and hypermuscularity, fair skin/whiteness, and a view of self as global ethnic. These types of constructions help to globalize the male body and masculine ideal while also privileging whiteness and class in the local and global arena.
43
Abdulrahman, Sanaa Galal. "Children Journalism and its Informational Role in the Arab World: An Analytical and Evaluation study." Journal of Arts and Social Sciences [JASS] 3, no. 1 (January 1, 2012): 99. http://dx.doi.org/10.24200/jass.vol3iss1pp99-120.
Full textAbstract:
This research deals with the status of children’s journalism in the Arab world in the light of the information revolution, the obstacles they face, and the factors affecting its knowledge role. The research aims to describe and analyze the knowledge role of Arabic children’s magazines through the analysis of knowledge content provided by a sample of these magazines. The research revealed the lack of a clear concept of children journalism in the Arab literature. It also stressed the need to extend the concept of the children journalism to include all new types of media dealing with children. It also revealed a number of features that distinguish children journalism in the Arab world and affect its knowledge role. These features include the governmental nature of the children journalism, the limited market in which they operate seasonality of the market, and the fierce competition it faces from other media.
44
Arifah, Nur, Djatmika Djatmika, and Riyadi Santosa. "Conjunctive Relation in English Advertisement on Child and Teen Magazines." Indonesian Journal of EFL and Linguistics 4, no. 2 (November 15, 2019): 263. http://dx.doi.org/10.21462/ijefl.v4i2.185.
Full textAbstract:
There are many previous types of research about semiotics, language style and image in analyzing advertisements. This study analyzes advertisements by conjunctive relations. This is aimed at observing how the conjunctive relation analyzing the advertisement and constructing the meaning to target readers. This study describes the use of conjunctive relation that results from different stages in the advertisement. The data used advertisements published from August – September 2018 in Junior and Teen Magazine. The method of this study is descriptive qualitative. This study used purposive based sampling based on the objectives of the study. In analyzing data, researchers use Systemic Functional Linguistics approach. This step of analysis uses a domain, taxonomy, componential and cultural theme analysis. The study finds out that the advertisement is structured by exposition genre and the message is delivered well to specific target readers; children or teenagers. Besides,conjunctive relation’s analysis finds the invitation meaning explicitly. In conclusion, the language and meaning are easy to understand both the target readers.
45
Zaytoon, Heba. "Design and Interaction in the Narratives of Decoration Discourse." International Journal of Applied Linguistics and English Literature 6, no. 3 (March 1, 2017): 1. http://dx.doi.org/10.7575/aiac.ijalel.v.6n.3p.1.
Full textAbstract:
The vast literature on discourse analysis includes many studies which investigate different types of texts and attempts to identify the properties that characterize them. The present study proposes an analysis of the narrative aspect in decoration discourse with the aim of revealing the textual features and organization that are uniquely utilized by this type of discourse and to clarify facets of similarities and differences from traditional narratives. The study explores the utilization of the problem-solution pattern and the goal-achievement pattern to communicate the intended message. Language with its pragmatic aspects plays an essential role in the construction and interpretation of such narratives. The database includes a variety of narratives extracted from different decoration and household magazines. Sharing experiences through narratives serves a broader function of establishing certain norms and standards to be followed by the majority of the population. By abiding to these norms, individuals strive to be affiliated to a particular social standard; the one intended by authors and publishers of these magazines.
46
Rykunina, Yulia A. "“The World of Writers” in Z.N. Gippius’s Prose Works and Her Strategies at the Turn of the Century." Literary Fact, no. 20 (2021): 257–79. http://dx.doi.org/10.22455/2541-8297-2021-20-257-279.
Full textAbstract:
The paper discusses Z.N. Gippius’s formation as a prose writer. Her position in literature was ambivalent: she published her prose in “thick” magazines, was a friend of some old generation writers and at the same time was associated with decadence and new directions in literature. It was important for her to get support of respectable writers and at the same time she criticized their outdated positivistic world perception from her modernist point of view. She also published her prose in thin illustrated magazines just to provide the Merezhkovskys’ financial position. All of these items are reflected in her letters of this period and as well in her prose, in which she represented various types of writers and showed her attitude to them. The analyses reveals that among the writers that were ironically shown by Gippius there were no authoritative figures; to the author’s opinion, for Gippius such figure was Leo Tolstoy, who would appear in her prose under his own name.
47
Dedukhin, Andrey A., and Anna G. Dedukhina. "Classification Thematic Groups of English Borrowings of the Semantic Field “Beauty” Based on the Material of Russian Glossy Female Magazines." Proceedings of Southern Federal University. Philology 2021, no. 1 (March 30, 2021): 68–77. http://dx.doi.org/10.18522/1995-0640-2021-1-68-77.
Full textAbstract:
An enormous flow of foreign lexical units into the Russian language is caused by a number of extra-linguistic and intra-linguistic reasons. The whole experience of foreign advertising is borrowed and in particular the technique of creation of advertising messages, which has led to the use of English borrowings in Russian. The purpose of the article is to describe and classify thematic groups of English borrowings of the semantic field “beauty”, based on the material of Russian glossy female magazines. Classification thematic groups of English borrowings of the semantic field “beauty” in Russian glossy female magazines are widely spread and relevant, which devoted to beauty, care, makeup types and vocabulary related to the beauty industry. English borrowings presented in these groups are the most common and well-known, since the beauty industry occupies a significant place in the world. Editors of glossy magazines, authors of articles and advertising messages resort to using a huge number of Anglicisms in order to interest the reader with novelty, expression, thereby increasing the sales of magazines and accordingly advertised goods, the demand for appropriate services in the beauty industry. Such a universal interest in beauty in all its manifestations predetermined the folding of the metalanguage as a system of signs and certain discursive resources. A relevant feature of the modern Russian language and metalanguage of the beauty industry is the use of English borrowings, which are typical of this sphere, in all studied glossy publications. Based on the list of given examples and classification, we can confidently say that English borrowings are firmly entered in the living space of the advertising text. The reasons for the extralinguistic and intra-linguistic nature played a significant role in expanding the lexical-semantic system of the Russian language.
48
De la Cruz, Isabel, and Cristina Tejedor Martínez. "Sports and Adventure Tourism Anglicisms in Spanish: Esferatón or Zorbing?" Revista Alicantina de Estudios Ingleses, no. 32 (December 15, 2019): 67. http://dx.doi.org/10.14198/raei.2019.32.04.
Full textAbstract:
Active and adventure tourism are two types of tourism that take place outdoors in contact with nature. The present article discusses the language of sports and adventure tourism in Spanish focusing on the use of Anglicisms. We examine the different aspects related to the integration and adaptation of English words. The integration process is often attested through the change in the spelling of the word and its adaptation to the Spanish orthographic system. Furthermore, the influence of English upon Spanish pervades not only its lexicon, but also its morphology, syntax, semantics and phraseology. In this article, we analyse word morphology in terms of plural formation and gender assignment. In order to carry out the research, the data are retrieved from a corpus and an associated database, known as Anglicor, that the authors have been compiling since 2003 up to now. The corpus is made up of several subcorpora, whose main topics are computers, medicine and health issues, fashion, beauty, science and technology, and tourism. The tourism subcorpus is a collection of texts from airline magazines, brochures, academic journals, leaflets, websites and active tourism magazines. For this study, we have made use of recent texts from specialised websites and printed magazines. Thus, the explanations are illustrated with examples obtained from authentic sources, which will provide an up-to-date overview of the presence, use and significance of Anglicisms in the language of sports and adventure tourism in Spanish.
49
Maksymovych, Myroslav. "NEWS PHOTOGRAPHY IN MODERN PHOTOJOURNALISM: TYPES AND FEATURES." Bulletin of Lviv Polytechnic National University: journalism 1, no. 1 (2021): 7–14. http://dx.doi.org/10.23939/sjs2021.01.007.
Full textAbstract:
The article is about the fact that in modern mass-media photos more and more often become not only a visual background to informative, analytical or journalistic text, but as headlines attract attention of audience. Such kind of approach increases quality requirements of illustrative material in modern periodicals because popularity of texts which are published in newspapers and magazines depends on that. Some separate photos might become a kind of visual factage which does not need any verbal explanation. A lot of attention is paid to the role, purpose and features of photos for news as a genre of modern photojournalism. A short review of sources of research issues is made in the article. The author has considered the main definitions and features of news photography as one of the main informative genres of modern pictural journalism. It is accented on the fact that modern photojournalists have to orientate not only in genres of photojournalism but also to be able to use them in everyday practice. Here you can find views of photojournalism theorists on the condition of news photography. In the article are given recommendations of photojournalists practitioners and workers of information agencies on the main requirements of producing photos in this genre. In the article process of producing news photos and their use in modern periodical publications are considered. The author emphasizes on the quality of such pictures and their place in visual accompaniment of informative text. In the summary are given recommendations on preparation of photojournalists who are going to work in the genre of news photography.
50
Kvěchová, Kateřina. "An Analysis of Products Communicated on Instagram by the Most followed Czech Influencers." SHS Web of Conferences 90 (2021): 01012. http://dx.doi.org/10.1051/shsconf/20219001012.
Full textAbstract:
The aim of this contribution is to determine and analyse the types of products the five most followed Instagram influencers in the Czech Republic promoted during the period September 2019 – September 2020. The most followed influencers in 2020 were identified on the basis of the highest number of followers (Leoš Mareš, Petr Čech, Jirka Král, Karolina Kurková and Anna Šulcová). The next step was to calculate the frequency of product-related posts by each influencer according to the individual product types. Based on the data, it can be concluded that the most frequent product-related posts are associated with clothing and accessories, followed by magazines, cosmetics, e-shops, sports, travel, culture, children’s goods or restaurants.