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Books on the topic 'Types of online advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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1

Advertising: Types, trends, and controversies. Hauppauge, N.Y: Nova Science Publisher's, 2011.

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2

Cunningham, Court. Local online advertising for dummies. Hoboken, NJ: Wiley, 2010.

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3

Eberts, Marjorie. Careers for cybersurfers & other online types. Lincolnwood, Ill: VGM Career Horizons, 1998.

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4

Zhu, Xingquan, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, and Jeremy Kayne. Fraud Prevention in Online Digital Advertising. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56793-8.

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5

Hua, Xian-Sheng. Online multimedia advertising: Techniques and technologies. Hershey, PA: Information Science Reference, 2011.

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6

Miller, Michael. Online marketing heroes: Interviews with 25 successful online marketing gurus. Indianapolis, IN: Wiley Technology Pub, 2009.

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7

The mood of information: Online behavioural advertising. New York, NY: Continuum International Pub. Group, 2011.

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8

Meyerson, Mitch. Mastering online marketing. [Irvine, CA]: Entrepreneur Press, 2008.

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9

Tuten, Tracy L. Advertising 2.0. Santa Barbara: Greenwood Publishing Group, 2010.

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10

Levinson, Jay Conrad. Guerrilla marketing online weapons: 100 low-cost, high-impact weapons for online profits and prosperity. Boston: Houghton Mifflin Co., 1996.

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11

1983-, Behboudi Mehdi, ed. Online advertising and promotion: Modern technologies for marketing. Hershey, PA: Business Science Reference, 2012.

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12

Online video revolution: How to reinvent and market your business using online video. New York, NY: Palgrave Macmillan, 2012.

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13

Smith, Bud E. Marketing online for dummies. Foster City, CA: IDG Books Worldwide, 1998.

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14

Net words: Creating high-impact online copy. New York: McGraw-Hill, 2002.

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15

Lammenett, Erwin. Praxiswissen Online-Marketing: Affiliate- und E-Mail-Marketing ; Keyword-Advertising ; Online-Werbung ; Suchmaschinen-Optimierung. Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, 2006.

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16

Internet Society of New Zealand and Victoria University of Wellington. Law Faculty, eds. Keyword advertising, and other invisible uses of third-party trade marks in online advertising. [Wellington, N.Z.]: Victoria University of Wellington, Faculty of Law, 2009.

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17

(Firm), Google. Improving online conversions for dummies. Chichester, England: John Wiley & Sons, Ltd, 2010.

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18

Schmidt, Sebastian. Das Online-Erfolgsmodell digitaler Produkte. Wiesbaden: Springer Fachmedien, 2007.

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19

Vándor, Ágnes. A Gyufacímkétől az online hirdetésig: A magyar reklám 25 éve, 1975-2000. Budapest: Geomédia Szakkönyvek, 2000.

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20

Feder, Judy. Prodigy and the future of electronic marketing & advertising. Edited by SIMBA Information Communications Trends (Firm). Wilton, CT: SIMBA/Communications Trends, 1993.

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21

Subcommittee hearing on the impact of online advertising on small firms. Washington: U.S. G.P.O., 2008.

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22

Cakim, Idil M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

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23

New York (N.Y.). City Council. Brokered deception: The hidden perils of online real estate ads. [New York, NY]: Council of the City of New York, 2006.

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24

Auteur, Lendrevie Jacques, and Emprin Catherine Collaborateur, eds. Publicitor: Publicité offline & online : TV, presse, Internet, mobiles, tablettes ... 8th ed. Paris: Dunod, 2014.

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25

Vitale, Joseph G. Cyber writing: How to promote your product or service online (without being flamed). New York: AMACOM, 1997.

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26

Cathy, McCall, ed. The complete idiot's guide to online marketing. Indianapolis, IN: Que, 1999.

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27

Wang dian she ying: Cong hong xin dao huang guan = Online store photography. Beijing Shi: Zhongguo she ying chu ban she, 2014.

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28

Kent, Peter. Poor Richard's internet marketing and promotions: How to promote yourself, your business, your ideas online. 2nd ed. Lakewood, CO: Top Floor Pub., 2001.

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29

Wadia, Kris. Optimising e-brand profitability: Launching, growing and protecting your brand online. London: Financial Times Prentice Hall, 2001.

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30

CyberBuck$: Making money online. Forest City, CA: IDG Books Worldwide, 1996.

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31

1953-, Rubin Charles, ed. Guerrilla marketing online attack: 100 low-cost, high-impact strategies for creating profits on the Internet. London: Piatkus, 1996.

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32

How policy and profit shape content. New York: Rosen Publishing, 2015.

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33

Forrester, Duane. Turn clicks into customers: Proven marketing techniques for converting online traffic into revenue. New York: McGraw-Hill, 2010.

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34

Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York: Routledge, 2012.

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35

Levinson, Jay Conrad. Guerrilla marketing online: The entrepreneur's guide to earning profits on the Internet. Boston: Houghton Mifflin, 1995.

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36

Advertising Now. Online. Taschen, 2007.

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37

Phillips, Marc. World's Best Online Advertising Campaigns. Macmillan of Canada, 2000.

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38

15 Questions About Online Advertising . Massimo Moruzzi, 2016.

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39

The revolution online advertising report. London: Haymarket Business Publications Ltd, 1998.

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40

15 Questions About Online Advertising. Massimo Moruzzi, 2016.

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41

The revolution online advertising report. London: Haymarket Management Publications Ltd, 1999.

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42

Sharma, S., and P. P. Singh. Web Advertising and Online Marketing. Deep & Deep Publications,India, 2004.

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43

Staff, Aspatore Books, and Bigwig Briefs Staff. Bigwig Briefs: Online Advertising - Industry Experts Reveal the Secrets to Profitable Online Advertising. Aspatore Books, 2001.

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44

Meadows-Klue, Danny. A Marketer's Guide to Online Advertising. Butterworth-Heinemann Ltd, 2005.

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45

Flanagin, Annette. Advertising and Sponsorship in Online Publications. Oxford University Press, 2009. http://dx.doi.org/10.1093/jama/9780195176339.022.256.

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46

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Wiley, 2008.

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47

Online Recruiting. Davies-Black Publishing, 2000.

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48

Eberts, Marjorie, and Rachel Kelsey. Careers for Cyber Surfers & Other Online Types. 2nd ed. McGraw-Hill, 2003.

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49

Eberts, Marjorie, and Rachel Kelsey. Careers for Cyber Surfers & Other Online Types. McGraw-Hill, 2003.

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50

Organisation for Economic Co-operation and Development. Directorate for Science, Technology, and Industry. and Organisation for Economic Co-operation and Development. Committee on Consumer Policy., eds. Online advertising and marketing directed toward children. Paris: OECD, 1999.

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