Relevant bibliographies by topics / Types of viral marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Types of viral marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Types of viral marketing"

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Arora, Neha, and Ashok Wahi. "Viral Marketing." International Journal of Online Marketing 4, no. 1 (2014): 52–63. http://dx.doi.org/10.4018/ijom.2014010105.

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The paper explores how viral marketing plays a major role for the companies in the present scenario. This paper gives an insight into the various models to provide an overview into the mathematical aspect associated with viral marketing. At the end the implications of viral marketing on various different industries is discussed. This manuscript elucidates how organizations can design their viral marketing campaigns targeting different types of customers.
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Woerndl, M., S. Papagiannidis, M. Bourlakis, and F. Li. "Internet-induced marketing techniques: Critical factors in viral marketing campaigns." International Journal of Business Science and Applied Management 3, no. 1 (2008): 33–45. http://dx.doi.org/10.69864/ijbsam.3-1.23.

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The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based 'word-of-mouth' marketing technique. Based on existing knowledge, five types of viral marketing factors that may critically influence the success of viral marketing campaigns are identified. These factors are the overall structure of the campaign, the characteristics of the product or service, the content of the
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Tan, Haoyuan. "Influence of Tik Tok Challenge on Brand Interaction and Viral Marketing." Frontiers in Business, Economics and Management 17, no. 1 (2024): 313–16. http://dx.doi.org/10.54097/30cxgf14.

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This article aims to explore the impact mechanism of Tik Tok challenge on brand interaction and analyze its association with viral marketing in depth. The article comprehensively analyzes the types and strategies of Tik Tok challenges, the path of enhancing brand interaction, as well as the conditions under which Tik Tok challenges trigger viral transmission and the evaluation of viral marketing effectiveness. At the same time, this article points out the challenges and risks in practice, and constructs a theoretical framework for Tik Tok's challenges and brand interaction. By comparing differ
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Setya Rahmalida, Hanti, and Marcellia Susan. "The Influence Of Beauty Influencer Marketing And Viral Marketing On Purchase Intention: The Mediating Role Of Brand Trust In The Originote Skincare Products." International Journal of Science, Technology & Management 6, no. 3 (2025): 497–506. https://doi.org/10.46729/ijstm.v6i3.1279.

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This study aims to examine the impact of beauty influencer marketing and viral marketing on purchase intention, with brand trust as a mediating variable in the context of the skincare brand The Originote. The use of influencer and viral marketing strategies has become increasingly popular among brand owners as a means to foster consumer trust and drive purchasing behaviour. A quantitative approach with an explanatory research design was adopted. Primary data were collected through an online questionnaire distributed to 160 male and female respondents aged 20 and above, all of whom are active s
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Susanto, Ari, Suwartono Suwartono, and Sri Lestari. "GOOD PRICE MANY GOLD DEMANDS." Media Mahardhika 18, no. 3 (2020): 298. http://dx.doi.org/10.29062/mahardika.v18i3.167.

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The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing comm
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Pamekas, Arya Firman, Acum Wijaya, and Fakhrur Rozi. "EFFECT OF VIRAL MARKETING AND BRAND AWARENESS ON BUYING INTEREST IN S-COMMERCE TIKTOK SHOP." Maker: Jurnal Manajemen 11, no. 1 (2025): 21–30. https://doi.org/10.37403/mjm.v11i1.785.

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The purpose of this study is to investigate the impact of viral marketing and brand awareness on buying interest in Tiktokshop. TikTok Shop is one of Indonesia's social commerce platforms. TiktokShop is one of the fastest growing types of online commerce that leverages tiktok characteristics through creative content, digital marketing, and so on. Many trading activities are transferring to digital platforms, which may have an impact on the survival of traditional markets. For this reason, our study takes into account a number of elements, including viral marketing and brand awareness on TikTok
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Ruslim, Christina Ellena, and Rita Eka Setyaningsih. "The Influence of Viral Marketing and Celebrity Endorser Song Joong Ki on Consumers Purchase Intention of Scarlett Whitening Skincare Products in Jakarta." Global Research on Economy, Business, Communication, and Information 1, no. 1 (2023): 3–13. http://dx.doi.org/10.46806/grebuci.v1i1.970.

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Nowadays, beauty products are increasingly diverse and growing many local brands are constantly emerging with various types. So that a new promotion method emerged, namely viral marketing and celebrity endorsers. Therefore, this research will specifically discuss viral marketing and celebrity endorsers to find out consumers purchase intentions towards Scarlett Whitening skincare products. The theories used in this study are viral marketing, celebrity endorsers, and purchase intentions. The independent variables in this study are viral marketing and celebrity endorsers, while the dependent vari
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Kamal, Aida Faradilla, Nobelson Nobelson, and Yudi Nur Supriadi. "The Influence of Online Customer Review, Customer Rating, and Viral Marketing on Purchase Decisions in Generation Z at Tokopedia." International Journal of Business, Technology and Organizational Behavior (IJBTOB) 3, no. 4 (2023): 284–94. http://dx.doi.org/10.52218/ijbtob.v3i4.283.

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Tokopedia is the most visited e-commerce platform in Indonesia. But now there is a problem because Tokopedia is still below its competitors in purchasing decisions for generation Z. So the problem formulation in this study is whether customer reviews, customer ratings, and viral marketing influence purchasing decisions. This study has the objective of knowing, proving, and analyzing the influence of customer reviews, customer ratings, and viral marketing on purchasing decisions. The population in this study is generation Z consumers who have made purchases at Tokopedia in Jakarta. The sample u
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Mohd Hilmi, Nur Syazwani Atikah, and Noorzila Sharif. "Analyzing Online Marketing for Contemporary Snacks Through Instagram using SIR Model." Journal of Computing Research and Innovation 7, no. 2 (2022): 23–34. http://dx.doi.org/10.24191/jcrinn.v7i2.280.

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During the implementation of the Movement Control Order (MCO), e-marketing became a favourable solution for sellers to interact with customers at home. Today, even though the MCO is no longer in existence, online shopping behaviours have become a new norm because of a long-term impact on the interactions between seller and buyer. Since the number of online marketing is growing, sellers must understand the concept of viral marketing that suits their products. This study analyses the virality of contemporary snack marketing on the Instagram platform using the Susceptible-Infected-Recovery (SIR)
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Shinkarenko, Ivan. "Digital Marketing Solutions for Adaptive Development of Retail Enterprises." Economic journal Odessa polytechnic university 3, no. 21 (2022): 51–57. http://dx.doi.org/10.15276/ej.03.2022.6.

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The article examines the theoretical aspects of modern types of marketing - traditional and progressive. The main differences between traditional and progressive types of marketing are determined in terms of key aspects: purpose, tools, method of interaction with the consumer, type of communication, tactics and business promotion channels. The expediency is argued and the main stages of the introduction of progressive marketing into the system of adaptive development of retail trade enterprises are defined. The result of the study is the improvement of the organizational and practical approach
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Dissertations / Theses on the topic "Types of viral marketing"

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Цуненко, А. М. "Особливості застосування вірусного маркетингу". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64965.

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Вірусний маркетинг – це стратегія, яка доносить рекламу товару чи послуги таким чином, що та впливає на людину і «заражає» її ідеєю поширити той чи інший продукт. Це та реклама, про яку людина із задоволенням розповідає знайомим та друзям, яка подобається їй самій [1]. Вірусна реклама розповсюджується подібно до біологічного вірусу, тобто одержувач інформації зацікавлюється та переймається ідеєю передати її максимально швидко та максимально великій кількості знайомим, використовуючи при цьому соціальні мережі та блоги.
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Ruoss, Sven. "Erfolgsfaktoren des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02600278002/$FILE/02600278002.pdf.

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Stirnemann, Sandra. "Verhaltenswirksamkeit des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02601128002/$FILE/02601128002.pdf.

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Gholamzadeh, Caroline, and Karolina Jakobsson. "Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16192.

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Ilar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.

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This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Li
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Bryce, Michael. "Viral marketing potential and pitfalls." Saarbrücken VDM, Müller, 2004. http://deposit.ddb.de/cgi-bin/dokserv?id=2761738&prov=M&dok_var=1&dok_ext=htm.

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Ahlberg, Jakob. "Successful Methods of Viral Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39843.

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Klinger, Michaela. "Virales Marketing : die Macht der sozialen Netzwerke /." Saarbrücken : VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2874943&prov=M&dok_var=1&dok_ext=htm.

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Gayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.

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Jara, Silva Carlos Segundo, Nontol Miguel Ángel Liza, Deza Edwin Muñoz, and Canchanya Dennys Jesús Santana. "Marketing viral en el sector turístico." Master's thesis, Pontificia Universidad Católica del Perú, 2013. http://hdl.handle.net/20.500.12404/13630.

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El marketing viral y el sector turístico han incrementado su importancia desde comienzos del siglo XXI, tanto para el crecimiento económico de los países como de las empresas. El incremento exponencial de las difusiones virales en los medios sociales, lo cual involucra de manera directa la difusión de los destinos turísticos, ― a través de opiniones, recomendaciones e informaciones ―, y las estimaciones de crecimiento del sector turístico a nivel mundial por parte de la Organización Mundial del Turismo (2012) ― 3.3% anual entre los años 2010 y 2030 ―, hacen relevante entender la relación
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Books on the topic "Types of viral marketing"

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Langner, Sascha. Viral Marketing. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8258-2.

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Langner, Sascha. Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5.

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Langner, Sascha. Viral Marketing: Wie sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen. 2nd ed. Gabler, 2007.

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Stratten, Scott. UnMarketing: Stop Marketing. Start Engaging. Wiley, 2010.

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Justin, Kirby, and Marsden Paul, eds. Connected marketing: The viral, buzz and word of mouth revolution. Butterworth-Heinemann, 2006.

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Ben-Zenou, Claudine. Discuss the value of Viral marketing as part of the online marketing mix. LCP, 2000.

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McColl, Peggy. Viral explosions!: Proven techniques to expand, explode, or ignite your business or brand online. Career Press, 2010.

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Bushovisky, Deshawn. Viral Marketing Techniques : the Basic Steps of Making Business and Website Viral: Types of Viral Marketing. Independently Published, 2021.

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Viral Marketing. Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9537-7.

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Grahan, Sophia. Viral Marketing. Lulu Press, Inc., 2010.

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Book chapters on the topic "Types of viral marketing"

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Partida, Alberto, and Diego Andina. "Viral Marketing." In Lecture Notes in Electrical Engineering. Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-90-481-8882-6_7.

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Lindgreen, Adam, Angela Dobele, Michael Beverland, and Joëlle Vanhamme. "Viral Marketing." In Marketing Metaphors and Metamorphosis. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230227538_7.

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Zhang, Jiawei, and Philip S. Yu. "Viral Marketing." In Broad Learning Through Fusions. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12528-8_10.

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Langner, Sascha. "Einleitung." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_1.

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Langner, Sascha. "Grundlagen: Wie entsteht Mund-zu-Mund-Propaganda?" In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_2.

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Langner, Sascha. "Was ist Viral Marketing?" In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_3.

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Langner, Sascha. "Kernelemente des Viral Marketing." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_4.

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Langner, Sascha. "Planung und Umsetzung einer Viral-Marketing-Kampagne." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_5.

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Langner, Sascha. "Erfolgsmessung." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_6.

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Langner, Sascha. "Fallstudien." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_7.

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Conference papers on the topic "Types of viral marketing"

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Hansen, Derek L., and Christianne Johnson. "Veiled viral marketing." In the 2nd ACM SIGHIT symposium. ACM Press, 2012. http://dx.doi.org/10.1145/2110363.2110393.

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Lakshmanan, Laks V. S. "Viral marketing 2.0." In SIGMOD/PODS'16: International Conference on Management of Data. ACM, 2016. http://dx.doi.org/10.1145/2980523.2980526.

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Stonedahl, Forrest, William Rand, and Uri Wilensky. "Evolving viral marketing strategies." In the 12th annual conference. ACM Press, 2010. http://dx.doi.org/10.1145/1830483.1830701.

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Xia, Xiufeng, Na Wang, and Xiaoming Li. "Core Group Marketing Strategy in Web Viral Marketing." In 2012 Fourth International Conference on Computational and Information Sciences (ICCIS). IEEE, 2012. http://dx.doi.org/10.1109/iccis.2012.114.

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Madlenak, Radovan, Lucia Madlenakova, and Anna Rudawska. "VIRAL MARKETING AS PART OF EFFECTIVE UNIVERSITY MARKETING STRATEGY." In International Technology, Education and Development Conference. IATED, 2017. http://dx.doi.org/10.21125/inted.2017.1313.

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Zhechev, Vladimir, and Maria-Yoana Gercheva. "An overview of viral marketing." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24077z.

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Many scholars and practitioners invest a great deal of time and effort to demystify the tools for shining through marketing messages. Harnessing the power of online technologies and quick (online) spread of word of mouth has yielded greatly positive results for markets. However, some of the dimensions of effectiveness are yet to be explored. In view of this, viral marketing has earned itself the reputation of a strategic tool that has the power to influence customers rapidly and offer extra value through means of innovative marketing practices. The aim of this article is to review different de
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Datta, Samik, Anirban Majumder, and Nisheeth Shrivastava. "Viral Marketing for Multiple Products." In 2010 IEEE 10th International Conference on Data Mining (ICDM). IEEE, 2010. http://dx.doi.org/10.1109/icdm.2010.52.

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." In the 7th ACM conference. ACM Press, 2006. http://dx.doi.org/10.1145/1134707.1134732.

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Liu, Min, and TianShi Qu. "Cases Discussion for Viral Marketing." In 2011 International Conference on Control, Automation and Systems Engineering (CASE). IEEE, 2011. http://dx.doi.org/10.1109/iccase.2011.5997667.

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Zhao, Juan, Lu-Xing Yang, and Xiaofan Yang. "Maximum Profit of Viral Marketing." In the 2019 4th International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3325730.3325767.

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Reports on the topic "Types of viral marketing"

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Kobia, Caroline, and Chuanlan Liu. Developing an Attitudinal Model of Viral Marketing Acceptance: Moderating Effects of Consumer Traits and Situational Factors. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-936.

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Kobia, Caroline, and Chuanlan Liu. Developing a Framework to Understand the Roles of Fashion Leaders and Followers in a Process of Fashion Viral Marketing Campaigns. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-508.

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PANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Singh, Anjali. What Is Optogenetics and How Does It Work? ConductScience, 2022. http://dx.doi.org/10.55157/cs20220704.

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Optogenetics is a biotechnological method that combines optical systems and genetic engineering to control and monitor the functions of cells, tissues, and organisms. It involves using light-sensitive proteins called opsins to manipulate specific cells or regions with precision. This technique has revolutionized neuroscience, allowing researchers to study neural circuits and behavior by turning cells on and off. Opsins are categorized into microbial and animal types, each with specific functions. Optogenetic experiments require opsins, suitable plasmids or viral vectors, and a light source. Th
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Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact
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David, Lior, Yaniv Palti, Moshe Kotler, Gideon Hulata, and Eric M. Hallerman. Genetic Basis of Cyprinid Herpes Virus-3 Resistance in Common Carp. United States Department of Agriculture, 2011. http://dx.doi.org/10.32747/2011.7592645.bard.

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The goal of this project was to provide scientific and technical basis for initiating the development of breeding protocols using marker assisted selection for viral disease resistance in common carp. The specific objectives were: 1) Establishing families and characterizing the phenotypic and genetic variation of viral resistance; 2) Measuring the dynamics of immune response and developing a method to measure the long term immune memory; 3) Developing markers and generating a new genetic linkage map, which will enable initial QTL mapping; and, 4) Identifying genetic linkage of markers and cand
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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (
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Chimombo, Masautso, Mirriam Matita, Loveness Mgalamadzi, et al. Interrogating the Effectiveness of Farmer Producer Organisations in Enhancing Smallholder Commercialisation – Frontline Experiences From Central Malawi. Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/apra.2022.004.

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Many years of significant investment into the production and adoption of productivity-enhancing technologies and practices in agriculture have not yielded the desired results. Most smallholder farmers in Africa remain trapped in poverty. Having realised that addressing production challenges alone is not enough to impact the lives of poor smallholder farmers, resources and attention have now shifted to the marketing side of agriculture. Organising farmers into farmer producer organisations (FPOs), like clubs, associations and cooperatives, has been one of the strategies aimed at commercialising
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Bonita, Manuel, Fernando Correa, Harri Ahveninen, and Pertti Veijalainen. Forest Clusters: A Competitive Model for Latin America. Inter-American Development Bank, 2002. http://dx.doi.org/10.18235/0008811.

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contribute to success in the forest business. These include sound macroeconomic and long-term forest policies, secure land tenure, support from related education and technology programs, and cooperation among the various industries involved in producing and marketing forest products and services. The basic objective of this document is to examine the potential for creating forest clusters in Latin America. These clusters are based on the experience of Nordic countries and on studies of six natural resource-based clusters, identified by ECLAC/CEPAL. Specifically, this study aims to: 1) Identify
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Jourdain, Jean-Loup. Evaluation Tool to Implement Good Practices in the Area of Customer Management for Water and Sewerage Operators. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0008832.

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The following is a tool developed by the Water and Sanitation Division of the IDB for evaluating customer management practices in use by water and sewerage utilities. In order to facilitate the use of this tool, all matters which relate to customer management have been grouped into four main functional areas: the "Billing Factory" (or the recurrent billing and collection activities); Revenue Management; Customer Care (management of contacts with customers); and Customer Marketing, a relatively new activity in water and sewerage companies, which aims to study and propose solutions tailored for
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