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Nguyen, Trong Tuan, Thi Khanh Phuong Phan, and Hai Ly Pham. "Customer Value in E-grocery : An investigation into Handla24 of ICA Bankeryd." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14018.
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Background Electronic commerce (EC) has become popular due to the increasing demand of efficiency in shopping. The reason for this trend is the changes in technology and socio-demography. E-grocery, therefore, appears to be a fresh and attractive business concept that creates customer value for companies trading in supermarket industry. Handla24 of ICA Bankeryd is known as one of the foremost ICA retailers that generates e-grocery in Sweden. Starting in 2009, the service supplier went from zero customer to its current position of approximately 1400 regular customers. However, perceived value and further expectations from their customers have not been thoroughly understood yet. This issue is hindering Handla24 of ICA Bankeryd in expanding their customer group. Also, their ability to give appropriate service levels is potentially restricting further customer growth. With these issues rectified, Hanla24 of ICA Bankeryd could become a stronger player in the market. Purpose The purpose of this thesis is to examine how customer values are created in e-grocery. We identify factors that deliver value to the existing customers and target a potential customer group in Jönköping city for Handla24 of ICA Bankeryd. We also provide recommendations on how Handla24 of ICA Bankeryd can attract this group. Method This thesis employs a combination of quantitative method and qualitative method. Data are collected through two face-to-face interviews with Handla24 of ICA Bankeryd. Customers in Jönköping are divided into two clusters: the existing customers and potential customers with two separate survey questionnaires for each of the clusters. Conclusion We conclude that e-grocery does create customer value. In the example of Handla24 - ICA Bankeryd, we identify four main factors that deliver value to their existing customers, namely delivery price, product range, convenience shopping and customer services. In order to target the potential customers for Handla24, we also recognize the characteristics that create the demand for e-grocery. The targeted customers are capable of shopping online due to the habit of surfing the Internet. In addtion, they do not like either queuing at the store or carrying groceries home. This group is a female majority. It also includes families having children or having greater than or equal to 3 members. This customer group does not find 99 kr delivery fee of Handla24 - ICA Bankeryd reasonable, but they still have an interest in trying and recommending e-grocery of Handla24 to other people.
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Gicquel, Inès. "Relations entre le système de consommation et les comportements en magasin : une approche par la valeur : application au vêtement." Phd thesis, Université de Bourgogne, 2011. http://tel.archives-ouvertes.fr/tel-00704521.
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Dans le courant de la théorie culturelle de la consommation (CCT), cette thèse explore la relation du consommateur à son système de consommation et s'emploie à décrire sous quelle forme de valorisation le consommateur l'exploite dans l'expérience. La première partie, qualitative, s'attache à explorer la nature de la relation du consommateur à son système d'objets (la garde-robe dans notre cas) à travers une étude anthropologique et une étude sémiotique réalisées durant les phases d'utilisation (filmées, photographiées et retranscrites) des systèmes de consommation. La seconde partie, quantitative, explore la sédimentation de valeur propre à l'exploitation d'un système au cours de différentes expériences de consommation : l'utilisation et le magasinage, envisagées dans le prêt-à-porter. Les résultats montrent une valorisation du système associée à la composante organisationnelle (traditionnellement décrite comme utilitaire) de la valeur à travers la recherche d'attributs d'interopérabilité des produits entre eux. Trois instruments de mesure sont adaptés et exploités dans une proposition de typologie. Nos données nous autorisent à valider la fiabilité des instruments de mesure adaptés et à identifier une typologie croisée de profils de magasinage et d'utilisation.
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Flouri, Eirini. "A typology of materialists." Thesis, University of Exeter, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312441.
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Razmdoost, Kamran. "The relationship between consumer calibration and consumer value : a systematic review." Thesis, Cranfield University, 2011. http://dspace.lib.cranfield.ac.uk/handle/1826/7020.
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Consumers’ perceptions of their resources in consumption tasks (that is, their abilities and endowments to perform consumption tasks) are many times not accurate. This misjudgement of resources negatively influences their performance in consuming or using products and services. Further, this carries on to influence consumers’ perceived value of products or services. In order to represent this phenomenon, consumer calibration is defined as the agreement between the subjective and objective assessment of consumer resources required in a consumption task. Therefore, it is crucial to discover the role of consumer calibration in the consumption experience. This paper proposes that consumer calibration occurs at two levels: of the task and of the self. Consumer task calibration refers to the extent of error in the task-required resource appraisal, whereas consumer self-calibration is the degree of accuracy in one’s self-perception of abilities. This systematic literature review is conducted to explore the relationships between consumer self and task calibration, on the one hand, and consumer value, on the other hand. After screening 2297 studies, based on their relevance and quality, forty texts in three main academic domains of Marketing, Psychology and Information Systems are selected for analysis and synthesis. The results reveal that subjective and objective assessments of consumer resources and task-required resources influence consumer value through their impact on functional performance and emotional consequences. The findings also suggest that, although a relationship between consumer task and self-calibration exists, their relationship with consumer value and their emotional consequences need further scrutiny. Consequently, a model for the effect of consumer calibration on consumer value is developed, based on the relationships established in the literature reviewed and the interpretation of the findings in the studies reviewed.
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Thomas, Morgan Avery Thomas. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Ohio University Honors Tutorial College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.
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Denton, D. Anthony. "The idiosyncratic consumer : co-creating value in the context of consumer loyalty programs." Thesis, University of Liverpool, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539595.
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SILVEIRA, ELAINE BARBOSA COUTO. "CONSUMER SATISFACTION RELATED WITH FIRM VALUE AND PROFITABILITY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35630@1.
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O objetivo deste trabalho é verificar qual a influencia do invetimento em marketing e consequentemente da satisfação do consumidor, no valor economico-financeiro das organizações no que tange a sua rentabilidade e lucratividade. Exite muita divergencia quanto a efetividade das ações de marketing no resultado econimico financeiro, constantemente discutida pelos administradores. Para abordar esta questão utilizou-se o ACSI, indice de satisfação do consumidor americano associados a indices de rentabilidade e performance usualmente utilizado nas avaliações das empresas. O campo de pesquisa foi delimitato as empreas de capital aberto em paises em desenvolvimento pertencentes ao mercado discricionário. A analise da satisfaçao do consumidor apesar da sua importância é pouco medida em termos de retorno financeiro. De modo que, este trabalho permitirá demonstrar segundo modelo aplicado a relação da satisfação do consumidor versus a rentabilidade e performance dessas empresas haja vista uma expectativa no impacto positivo, reafirmando a lealdade do consumidor com o produto da empresa ou negativo sob a influencia das percepções de insatisfação do cliente.<br>The objective of this study is to verify the influence of marketing investment spending and, consequently, consumer satisfaction with the economic-financial value of the companies in terms of their profitability and profitability. There are many disagreements as to the effectiveness of marketing actions in the economic-financial result, constantly discussed by managers. To address this issue, consumer satisfaction was used using the American Customer Satisfaction Index (ACSI), or American Consumer Satisfaction Index, associated with profitability indicators usually adopted in corporate valuations. As a research field, publicly traded companies in developed and developing countries belonging to the discretionary market were determined. The analysis of consumer satisfaction, despite its importance, is little measured in terms of financial return and is spared, so that, in this work, we try to demonstrate it according to the model applied to the relationship of consumer satisfaction with profitability of the companies, that is, with the generation of value to shareholders and investors of these. Let s see, an expectation not a positive impact reaffirming the impact of the consumer satisfaction index as a result of a marketing action that brings back to the company ACSI.
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Armellini, Juan Pablo. "Consumer engagement and value enhancement through product individualisation." Thesis, De Montfort University, 2017. http://hdl.handle.net/2086/15311.
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Product customisation has always been a regular practice as a form of self or group identification. Previous studies have demonstrated that when investing time and effort to customise a product, an emotional attachment to that product develops. Since the 1980s, new technologies in design, manufacturing and communications have facilitated customisation practices for mass manufacturers as well as for individual consumers. For example, computer algorithms can now automate customisation (i.e. individualise), meaning that the investment of time and effort can be significantly lower than in other customisation processes. Such novel automated practices have, however, not considered the effects on emotional attachment to products, which occurs when the consumer personally engages in the process. This research investigates individualisation as a form of customisation by looking at the relationship between an individualised product and the consumers’ attribution of value and emotional attachment to the end result. This was achieved through a mixed methods approach: following a literature review, in-depth interviews, observation and experiments were carried out. Four pilot studies were conducted, involving 42 respondents (designers, company directors, and consumers). The main study engaged a further 44 respondents, profiled as one of two types of consumers depending on their critical engagement with customisation processes, namely Active Consumers (AC) that Passive Consumers (PC). Data was collected through five Action Research cycles and incorporated key features of Design-Based Research. It was then processed, coded and analysed using thematic analysis. This study makes contributions to knowledge in the area of product customisation and individualisation, as well as in the research methods developed, applied and refined over the four pilot iterations and in the main study. Results suggest that despite limiting freedom of choice, individualisation is a valuable approach to product customisation, particularly for PCs willing to relinquish part of the decision making to an automated process, in order to obtain a customised and unique design. ACs, on the other hand, value their freedom to customise their own products and see individualisation as a limitation to the customisation experience and as a hindrance to developing emotional attachment to the product. These findings have the potential to inform entrepreneurs’ and designers’ decisions to better understand and exploit the benefits associated to individualisation processes. Offering specific consumer groups opportunities to engage with the individualisation process can trigger a strong emotional product attachment and potentially generate new business opportunities.
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Harmsen-van, Hout Marjolein J. W. "Online consumer-to-consumer communication networks an economic exploration of their formation and value /." Maastricht : Maastricht : Universitaire Pers ; University Library, Universiteit Maastricht [host], 2009. http://arno.unimaas.nl/show.cgi?fid=14959.
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Fan, Haiyan. "Web personalization - a typology, instrument, and a test of a predictive model." Thesis, [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1581.
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Tupikovskaja-Omovie, Zofija. "Consumer perceived benefits and value in apparel m-retail." Thesis, Manchester Metropolitan University, 2016. http://e-space.mmu.ac.uk/618824/.
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Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of online retail, yet recent research has shown that apparel retailers have been slow to implement appropriate mobile platforms into overall marketing strategies, thereby failing to satisfy consumer expectations and missing opportunities emerging through this channel. This research analyses mobile apparel retail from the consumer’s perspective. The aim is to understand fashion shopping experiences via smartphones. Research questions relate to the benefits fashion consumers are seeking through mobile shopping channels, how consumers shop, why they use smartphones and what influences their decision-making process. Consequently, a theory of interactive relationship between m-retail and consumer purchase behaviour has been developed. A mixed methods approach was adopted guided by Grounded Theory methodology complemented by experimental work. It applied 200 questionnaires, 1,313 mobile app reviews, 23 eye tracking experiments involving websites, mobile apps and mobile websites, 6 focus group discussions and 8 case studies. A conceptual model of Essential Features of Mobile Channel (EFMC) was developed by triangulating data gathered from a range of sources: eye tracking experiments, mobile app reviews and focus groups. Case studies of commercial platforms, implementing 43 features of EFMC, were used to evaluate mobile websites and apps developed by apparel retailers. This research contributes to knowledge by developing a Benefits-Value Theory (BVT), which addresses the relationship between levels of benefits and their influence on shopping involvement, by examining the ways consumers perceive mobile platforms and respond with distinctive behaviours and attitudes. This conceptual framework devotes what companies are doing on mobile and what consumers think about it. BVT provides a base for fashion consumer segmentation. Consumer profiles have been developed to account for shifts in consumer behaviour led by mobile technologies. This research proposes a model for diagnosing the strengths and weaknesses of mobile platforms. Shopping journey and behaviour models establish how to segment the consumer base, capturing a complexity of their behaviours, by assigning value to fashion retail. This research helps apparel retailers to develop appropriate marketing strategies in m-retail focusing on maximizing customer benefits and satisfaction by fulfilling retailers’ value creation and delivery.
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Abimbola, T. M. L. "Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10757/.
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The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer searching, consumer behaviour, brand image, brand relevance, consumer perceived value, etc.), this research identifies CBE as a construct that is shaped, directed and made valuable by the beliefs, attitudes and the subjective preferences of consumers. This is done by examining the criteria on the basis of which the consumers evaluate brands and make brand purchase decisions. Understanding the criteria by which consumers evaluate brands is crucial for several reasons. First, as the basis upon which consumers select brands changes with consumption norms and technology, understanding the consumer choice process will help in formulating branding strategy. Secondly, an understanding of these criteria will help in formulating a creative and innovative agenda for ‘new brand’ propositions. Thirdly, it will also influence firms’ ability to simulate and mould the plasticity of demand for existing brands. In examining these three issues, this thesis presents a comprehensive account of CBE. This is because the first issue raised in the preceding paragraph deals with the content of CBE. The second issue addresses the problem of how to develop a reliable and valid measuring instrument for CBE. The third issue examines the structural and statistical relationships between the factors of CBE and the consequences of CBE on consumer perceived value (CPV). Using LISREL-SIMPLIS 8.30, the study finds direct and significant influential links between consumer brand equity and consumer value perception.
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Behrad, Babak. "Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1430.
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Thesis submitted in fulfilment of the requirements for the degree
Master of Technology: Public Relations Management
in the Faculty of Informatics and design
at the Cape Peninsula University of Technology
2014<br>This study examined KAPPAHL and IKEA’s Corporate Social Responsibility activities and the effect it has on building consumer brand loyalty. The conceptual framework of the study is built on two theories, stakeholder theory and triple bottom line theory, which are relevant to the objectives of this study. The methodology of the present study is qualitative approach, undertaken for the study through analysis of the CSR activities practiced in the two selected organisations. The CSR objectives, plan, implementation strategies and role of various stakeholders have been analysed. The research concludes that there are several factors that help create brand value and consumer brand loyalty and CSR can be one of those factors. The main role of CSR in the process of branding is to assist the brand to “keep its promise” to the consumers. One way to achieve this is through clear and consistent CSR communication. The research suggests that a key point in an organisation’s CSR communication strategy is to always take action before communicating. By offering total transparency with the organisation’s CSR work and efficiently conveying its possible impact, CSR can serve as an effective tool in educating and engaging the consumer about the brand. In a more emotional and personal economy, CSR helps to create a more genuine and deeper relationship with consumers wherein bold and unrealistic advertising campaigns without any social commitment may fail to attract consumers. While advertising mostly seeks to assert what a brand wishes to be, this study implies that CSR takes the proposition of what the brand actually has done and what it has achieved. In a period when organisations seek to build relationships between the consumer and the brand, a value based and honest approach towards CSR helps in creating a more genuine and loyal relationship which certainly enhances the value of the brand
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Styvén, Maria. "Exploring the online music market : consumer characteristics and value perceptions /." Luleå, 2007. http://epubl.ltu.se/1402-1544/2007/71/.
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Styvén, Maria. "Exploring the online music market : consumer characteristics and value perceptions." Doctoral thesis, Luleå tekniska universitet, Industriell Ekonomi, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-26440.
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The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. To attract new customers and successfully compete with file-sharing networks, commercial online music services need to meet customer expectations by delivering what they value. Therefore, to increase the understanding of prospective customers, the purpose of this thesis was to explore and describe customer value and target groups within the online music market. Data were collected through a survey of Swedish consumers between 16 and 60 years old. Customer-perceived value of downloadable music, in terms of expected value for money, was found to be quite low. Value could, however, be increased by improving the most important benefits. In addition to fundamental functions, such as ease of use and search, a large music catalogue, and good sound quality, flexibility in use is essential. This involves ensuring transferability, compatibility, possibility to duplicate files, and opportunity to sample. The high level of desired flexibility suggests that digital rights management (DRM) restrictions decrease value by making it difficult for consumers to use the product freely. Furthermore, perceived value could be enhanced by decreasing privacy risk, such as concerns about paying with credit card online, and, most importantly, lowering prices. Consumers, on average, thought that a downloadable song should cost 5-6 SEK, i.e. about half of the current price. However, providing better value in terms of the proposed benefits, combined with lower risk, would improve consumers' willingness to pay. The study also found that current potential target customers of online music services are between the ages of 25 and 45, have a higher-than- average interest in music, low concerns about risk, and are experienced users of the Internet and digital music overall. Clearly, use of file- sharing networks and commercial online music services is not mutually exclusive. In fact, P2P users in the study were generally more likely than P2P non-users to be customers of commercial services. Moreover, increased customer value of pay-per-download services is more likely to result in higher usage intentions among consumers with current Internet music download experience. An important challenge for commercial online music services, therefore, is not only to attract more file sharers, but also to retain occasional customers by increasing the perceived value.<br>Godkänd; 2007; 20071128 (ysko)
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Persson, Ridell Oscar. "Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices." Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-198751.
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There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). The papers rest on two research efforts: a study of the video game industry that includes an investigation of a game developer and a netnography of its consumer community and a study of the entire development of a customer loyalty card by a leading grocery retailer. The insights into the active consumer gained from the four papers are analyzed against the thesis-level research question using an explanatory lens that is developed through the notion of practice, rendering a discussion about the implications of the active consumer on the scripts of innovation and marketing practices. The thesis is concluded with a discussion of its contributions and implications for innovation and marketing scholars and managers.
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Mouri, Nacef. "A CONSUMER-BASED ASSESSMENT OF ALLIANCE PERFORMANCE: AN EXAMINATION OF CONSUMER VALUE, SATISFACTION AND POST-PURCHASE BEHAVIOR." Doctoral diss., University of Central Florida, 2005. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2326.
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Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances have been shown to contribute to firm value through numerous sources, including scale economies, effective risk management, cost efficient market entries, and learning from partners. Largely overlooked in the literature however, are issues investigating the relationship between strategic alliances and one of the organization's most important constituents, the consumer. Questions such as how the consumer reacts to inter-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be answered. This lacuna has been recently highlighted by prominent researchers in the discipline (Rindfleisch and Moorman 2003). Focusing on marketing alliances, the present dissertation attempts to address this gap in the alliance literature by advancing and testing a theoretical framework examining consumers' cognitive, affective, and behavioral reactions to organizational strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally viewed satisfaction as a cognitive response to the comparison of actual consumption experiences with some comparison standard (confirmation/disconfirmation paradigm). Recently however, there have been increasing calls for satisfaction measures to capture not just how the customer thinks the product performed relative to the comparison standard, but also the resulting customer emotion. The study provides additional support of an affective route to customer satisfaction, particularly when customer hedonic value is enhanced. Moreover, the association between customer satisfaction and behavioral outcomes is also examined. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to intentions to switch, it was found that these relationships are even stronger in the presence of alliances. The results of this dissertation provide important theoretical and managerial insights. The strategic alliance literature is enhanced insofar as this is the first effort aimed at investigating the impact of strategic alliances on the consumer. The study examines the relationship between marketing alliances and customer value, particularly utilitarian and hedonic value, as well as the moderating role of alliance type (functional or symbolic) in this relationship. From a managerial perspective, engaging in strategic alliances is strategically critical and costly. By providing insight into how alliances enhance consumer value, and how in turn value enhancement is related to customer satisfaction and behavioral outcomes, the present research will help managers make more appropriate and better-informed alliance decisions.<br>Ph.D.<br>Department of Marketing<br>Business Administration<br>Business Administration: Ph.D.
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Karkkila, H. (Harri). "Consumer pre-purchase decision taxonomy." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514287985.
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Abstract
A high level of customer perceived value is the key to customer loyalty and to the profitability of customers and companies. It is not enough to meet the customer's needs in order to win customer loyalty. Instead the aim for companies should be to try to delight customers. Customers are delighted when they feel that the product or service not only fulfils their needs and expectations, but also gives them unexpected additional value.
Value has been studied widely and there are several different models and theories to describe customer perceived value. In the main, they tend to be too general or insufficient or they do not provide a useful guide for management practices. Therefore the aim of this thesis is to generate a theory for consumer perceived value which could be useful for managements trying to develop superior value so as to improve their customer loyalty.
Pre-purchase consumer value was examined applying Grounded Theory methodology and by synthesizing the existing research results. The resulting theory from this synthesis consists of three main stages namely, gaining, sacrifice and purchase factors. The gaining stage has three sub elements: substance, reputation and interaction. All these sub-elements have the same four subcategories: emotional, social, functional and economical elements.
What is novel about this research is its treatment of customer perceived value firstly, from the perspectives of the companies – based on three functionally different factors: substance, reputation and interaction – and secondly from the perspective of the customers based on the identified subjective outcomes (i.e. emotional, social, functional and economic factors). Based on this approach companies can develop products based on a better understanding of consumer perceived value.
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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.
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Razmdoost, Kamran. "The effect of knowledge miscalibration on the dimensions of consumer value." Thesis, Cranfield University, 2015. http://dspace.lib.cranfield.ac.uk/handle/1826/9273.
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Consumer value is an important determinant of consumers’ post-use behaviour, for example satisfaction, repeat purchase and word of mouth. The existing research mainly looks at the factors associated with the product and service providers to improve consumer value. Few studies on the role of the consumer in shaping consumer value have found consumer knowledge to be an important element in shaping consumer value. Adopting critical realism, this PhD expands this area of knowledge by investigating knowledge miscalibration (i.e., the inaccuracy in subjective knowledge) as a significant antecedent of consumer value. Most of the time, consumers’ perceptions of what they think they know (i.e., subjective knowledge) has been shown to be different from what they actually know (i.e., objective knowledge). Thus, subjective knowledge is usually inaccurate. This inaccuracy in subjective knowledge relative to objective knowledge is called knowledge miscalibration. Although the effect of knowledge miscalibration on consumers’ purchasing decisions has been investigated in the consumer behaviour literature, its role in the use stage of consumption has received much less attention. The aim of this research is to examine the effect of knowledge miscalibration on product or service use, and more specifically on the value consumers derive from actually using products or services (i.e., value-in-use). In this research a critical realism paradigm is pursued, implying that reality exists in the three domains of the empirical, the actual and the real. The research starts with observing regularity in the empirical domain (i.e., consumer value) followed by imagining the causal power in the actual and the real domains (i.e., knowledge miscalibration), shaping the research question. A retroductive strategy is followed, firstly by proposing the effect of knowledge miscalibration on consumer value and secondly by conceptually and empirically testing this relationship. This research conceptualises that knowledge miscalibration influences consumer value dimensions, described as efficiency, excellence, play and aesthetics. It is suggested that underconfidence (i.e., knowledge miscalibration where subjective knowledge is deflated) and overconfidence (i.e., knowledge miscalibration where subjective knowledge is inflated) influence consumer value dimensions differently as they generate different consequences in use. Therefore, a conceptual model is developed that describes the effect of knowledge miscalibration (i.e., overconfidence and underconfidence) on the dimensions of consumer value. The empirical part of the research is designed by conducting a covariance-based study and an experimental investigation in order to gain both internal and external validity. The covariance-based investigation is conducted in the context of amazon.com online shopping. Knowledge miscalibration and consumer value dimensions are measured in this study. This study supports the negative effect of underconfidence on efficiency, excellence, play and aesthetics and the negative effect of overconfidence on play. The experimental investigation is designed in the context of prezi.com, an online dynamic presentation creation website that enables its users to move between slides, words and images during their presentations. In this study, overconfidence and underconfidence are manipulated and their effects on the dimensions of consumer value are examined. The findings of this study show that underconfidence negatively influences efficiency, excellence and aesthetics, while overconfidence negatively impacts excellence, play and aesthetics. Overall, this PhD concludes that knowledge miscalibration negatively influences the dimensions of consumer value, with the exception of overconfidence impacting efficiency. The contradictory results of the covariance-based study observed in the experimental study can be explained through its inability to account for reciprocal relationships (i.e., where consumer value dimensions also impact knowledge miscalibration) and the existence of a third variable affecting both independent and dependent variables. Furthermore, the context of the experimental study (employing a new consumption task) is proposed to be the main reason for the lack of support for the effect of underconfidence on play.
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Skourtis, Georgios. "The impact of operant resources on consumer value co-recovery in-role behavior and co-created value." Thesis, Toulouse 1, 2016. http://www.theses.fr/2016TOU10072/document.
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La service-dominant logic (S-D logic) est une approche qui montre l'importance de créer le marketing avec les consommateurs (orienté-processus) et non vers les consommateurs (orienté-output). En outre, la S-D logic souligne l'importance des ressources opérantes (immatérielles, par exemple les compétences) plutôt que les ressources opérandes (matérielles). La contribution la plus importante de la S-D logic est que le consommateur n’y est pas considéré comme un acteur passif mais comme un partenaire actif toujours cocréateur de valeur. La compréhension de ce qui mène à la co-création de valeur et son importance est rarement étudiée. De plus, bien que la S-D logic ait des implications majeures pour toutes les autres activités de marketing, il n’existe que peu de recherches abordant le processus de rétablissement de service après un incident. Plus spécifiquement, les études précédentes ont peu abordé des points tels que ce qui contribue à la co-création de la valeur, le rôle des ressources opérantes, le moment de co-création de la valeur et la motivation des consommateurs à contribuer au processus de rétablissement du service. Cette recherche se propose de répondre à ces questions en étudiant le mécanisme psychologique sous-jacent à la façon dont les ressources opérantes sont utilisées pour le processus de rétablissement de service et sur leurs conditions de co-affectation pour générer une valeur co-créée. Cette thèse soutient que la capacité des consommateurs à intégrer leurs ressources pour co-créer le rétablissement de service les motive à exprimer une volonté plus forte de co-création et les amène à profiter de valeurs hédoniques et utilitaires. Pour tester cette hypothèse, cette thèse étudie lΥimpact de la capacité des consommateurs pour la cocréation de rétablissement de service sur leur participation à ce rétablissement en tenant compte des motivations extrinsèque et intrinsèque en tant que médiateurs. De plus, elle explore le rôle de plusieurs variables modératrices (clarté du rôle, blâme interne, confiance dans la capacité de résolution du fournisseur de services et émotions négatives) pour acquérir une meilleure compréhension de la co-création de rétablissement de service. Les résultats révèlent que seulement la motivation extrinsèque médiatise partiellement la relation entre la capacité des consommateurs pour la co-création et la participation des consommateurs au rétablissement du service. En outre, les résultats démontrent que la participation des consommateurs au rétablissement de service augmente sa valeur utilitaire mais diminue sa valeur hédonique<br>Service-dominant logic is a mindset in marketing literature which embraces a process orientation rather than an output orientation. Moreover, S-D logic emphasizes the role of operant resources (e.g skills) rather than operand (tangible) resources, which importance is high as there are the source of competitive advantage. The most important contribution of this emerging school of thought is that customers shift from being passive to active, who always co-create value with firms and other stakeholders. Understanding therefore what leads to value co-creation is a major issue and also neglected. Furthermore, although this shift has important implications for all service activities, very little research has focused on service recovery context. What is more it is not yet known what contributes to value co-creation and what is the role of operant resources in a service recovery context, while prior studies have no examined under which circumstances value is co-created and what motivates customers to contribute their resources in the service recovery process. With the goal of addressing these issues, this study focuses on the underlying mechanism of how operant resources are utilized during service recovery and, in turn, under which conditions co-allocation of these resources generates co-created value. It argues that the consumers’ ability to integrate their resources to co-recover from a service failure motivates them to express higher value co-recovery in-role behavior and hence enjoy higher hedonic and utilitarian values. To test this claim, this dissertation investigates the impact of consumers’ ability to co-recover on value co-recovery in-role behavior by taking into account extrinsic and intrinsic motivation as mediators. It also explores the role of several moderating variables (role clarity, internal blame, trust in service provider’s resolution ability, and negative emotions) to gain a deeper understanding of the co-recovery process. The results reveal that only extrinsic motivation partially mediates the relationship between ability to co-recover and value co-recovery in-role behavior. Furthermore, outcomes demonstrate that value co-recovery in-role behavior increases utilitarian value but decreases hedonic value
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Fraser, Keith D. "Towards a theory of detritus : waste and value in consumer society." Thesis, University of Nottingham, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.594599.
Full textAbstract:
This thesis focuses on the complex cultural, social and material factors that combine to hasten the decay of value and precipitate disposal in contemporary consumer societies. I argue that the dominance in waste studies of constructivism as a framework for understanding the endowment of objects with value, has lead to an underestimation of the materiality of devalued materials and objects. This overemphasis on abstract value theory in dominant discourses, I suggest, necessitates a return to a more grounded theory of va1ue that can be re-integrated with both the material affordances of objects and political economy. I therefore reconsider and re-theorise Marx's concept of use-value in order to redress these concerns; particularly the tendency to treat waste as an issue autonomous of production in capitalist societies. I argue that use-value can be reinterpreted as encompassing symbolic as well as material aspects of objects and that Marx therefore provides a significant basis for reworking theories of waste and impurity. I also argue for a renewed emphasis on the changing temporal characteristics of objects and their value in order to counter the overly synchronic and spatial basis of classic approaches to dirt, waste and disposal. My argument is brought into critical engagement with the cultura1 theory of Mary Douglas and Michael Thompson's influential Rubbish Theory: The Destruction and Creation of Value (I979), as well as more recent engagements in debates. With reference to the thesis I develop, I ask whether it can be legitimately claimed that capitalist consumer societies are also necessarily 'throwaway societies' and I discuss the possibility that objects devoid of use and exchange values can offer a critique of the capitalist economic system
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Binti, Ishak Nisrin Alyani. "Enacting organisational and consumer value capture : a social co-creation perspective." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/17138.
Full textAbstract:
The capability of the organisation in capturing customer value of experience (VoE) has led to continuous social interaction and spawned innovative ways to collaborate and co-create with the customers. This notion of reciprocal engagement is referred to as social co-creation. The co-creation paradigm represents value and is referred to as a function of experience other than the product itself. However, there is a critically needs for the organisation to formulate a 'value capture strategy' through the lens of social co-creation. It is evident that the fundamental question of the causal relationship between social media and co-creation has not been fully explained. The research developed a value capture framework in order to have a clear need to understand the various perceptions of four important conditions, social co-creation, customer engagement, engagement platform and organisation capability on value capture. The theoretical aspect of 'Absorptive Capacity Theory (ACT)' is used to demonstrate the organisational capability in order to recognise, identify, assimilate and implement the VoE in the organisation as part of competitive advantage along with existing of social technologies. In this respect, an original conceptual framework was formulated based on evidence within the current literature where a series of constructs are reported to guide the empirical fieldwork in identifying a 'value capture strategy'. The research adopted a qualitative methodology for the data collection approach which consequently enabled an exploratory and interpretive investigation. This included three pilot studies, twentyeight semi-structured interviews and one validation phase with experienced senior managers involved in co-creation within the technology and services industry who were regarded as valid respondents. The findings addressed external and internal conditions of value capture framework for VoE as a result of the analysis. The external condition focuses on organisation capability in recognising a customer active participation with the engagement platform. The internal condition enables an organisational strategy to assimilate and implement the VoE through co-creation initiatives in capturing the VoE. The research considers the organisation role as an actioner purposes on using a social co-creation for direct communication as part of the organisations practice. 9 The study not only contributes to the knowledge of social co-creation generally, but also extending the needs for the organisation on considering the internal condition for the organisation to identifies the VoE from customer participation. With that regards, the social co-creation engagement works as the interface before extending on cocreation stages which more direct, in-depth conversations with customers internally. The evidence is presented which confirms that a value capture strategy in cocreation is important for organisations stability and enhanced service delivery. By formulating a value capture framework, it creates a much deeper understanding of how each element were related and correlated to reach potential end result for the organisation. The implications of the study are that organisations should carefully consider the role of social media on engaging with the customers and propose to develop an online engagement network with their customers in order to have more direct and effective communication tools. This would allow them to have the right strategy on selecting the right customer to engage, for the right purposes at the right time is far more important from creating a massive communication.
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Bainbridge, Clint. "Novel high added value materials from mixed post-consumer polymer waste." Thesis, Manchester Metropolitan University, 2013. http://e-space.mmu.ac.uk/313186/.
Full textAbstract:
Increasing awareness of the impact of today’s ‘disposable society’ has highlighted the finite nature of mankind’s resources. As such, there is increasing impetus on ‘the three Rs’ – Reduce, Reuse, Recycle. While many sources such as metals, glass and plastic bottles (high density polyethylene (HDPE) and poly(ethylene terephthalate) (PET)) are widely recycled, mixed polyolefins require resource-intensive separation and are rarely recycled as a comingled feedstock. Furthermore, these mixed polyolefins may be in the form of multi-material items such as food packaging which comprises of many layers of bonded materials which are impossible to segregate. This thesis discusses a method of processing comingled mixed polyolefin waste streams by use of a compatibilising system which negates the necessity of separation. The outcome of adopting this approach resulted in the significant improvement of the mechanical properties of the materials, whilst also reducing cost by means of adding the compatibiliser system via a surface-treated filler. Calibration curves were developed using differential scanning calorimetry (DSC) and attenuated total reflectance fourier-transform infra-red spectroscopy (ATR-FTIR) data to calculate the polyolefin ratios of unknown samples. Binary polyolefin blends of HDPE and polypropylene (PP) were also produced to investigate the associated interactions and behaviour of the systems to understand how the morphology contributes to the mechanical behaviour observed. A commercial coupling agent know as Lubrizol Solplus C800® was used via a calcium carbonate filler as a compatibiliser in the polyolefin wastes, and in most instances significantly improved the mechanical response of the materials. Through solvent extraction and subsequent TGA analysis, it was suggested that the mechanism by which compatibilisation occurred was through the formation of an amorphous rubbery interfacial region close to the filler surface. While it was found that Solplus C800® goes a significant way in compatibilising mixed polyolefin wastes, it was suggested that an increased functionality coupling agent would be the next logical step in this line of research. However, initial work in this area has suggested that the complexity of this topic may provide a basis for subsequent research and development.
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Khan, Sadia Yaqub. "Anti-consumption and materialism in consumer behaviour : a value orientation perspective." Thesis, Cardiff University, 2017. http://orca.cf.ac.uk/98646/.
Full textAbstract:
Starting from the premise that both anti-consumption and materialism are prevalent concepts in developed economies, this study firstly empirically explores if anti-consumption attitudes and materialistic attitudes are opposite to each other. Secondly, it examines how consumers in developed countries, such as the United Kingdom, find a balance between these contradictory attitudes, and if this balance could be used to classify these consumers into unique and distinct segments. A theoretical framework is proposed based on the literature from anti-consumption, materialism, values, environmental consciousness, authenticity and wellbeing. Subsequently, correlations and regressions are conducted on survey data (N=288) from British consumers, to explore if values, environmental consciousness, authenticity and wellbeing have an inverse relationship with anti-consumption attitudes compared to materialistic attitudes. This is done to empirically assess whether the anti-consumption attitude is in fact opposite to materialistic attitude. Next, cluster analysis, using the two attitudes, was conducted on the data in order to explore if contemporary consumers hold different combinations of anti-consumption attitudes and materialistic attitudes and to see if these combinations could be used to classify consumers into a typology with different segments. Additionally, One-way ANOVA, post- hoc tests, discriminant analysis and chi2 tests were employed to rigorously validate this typology of consumers. Value orientations, environmental consciousness, wellbeing, authenticity, age and education are used as external variables for the validation of the typology. The thesis principally concludes the following: 1) anti-consumption and materialistic attitudes are opposite to each other as a) values that act as antecedents of anti-consumption attitude are opposite to values that act as antecedents of materialistic attitude,:b) environmental consciousness is a positive predictor of anti-consumption attitude and a negative predictor of materialistic attitude and, :c) the relationship of values, environmental consciousness, authenticity and wellbeing with anti-consumption attitude is opposite to that of materialistic attitude; 2) contemporary consumers can be classified into four unique segments in terms of the specific balance they acquire between their anti-consumption and materialistic attitudes. These segments are labelled as anti-consumers, materialistic consumers, dualistic consumers and disinterested consumers. The four groups in the typology exhibit different psychographic and demographic profiles according to the specific combination of anti-consumption and materialistic attitudes that they exhibit. The findings from this thesis provide empirical support to the notion that anti-consumption is opposite to materialism, thereby responding to the call for empirical research (Lee and Ahn, 2016). More importantly, the development and validation of a typology of contemporary consumers in this thesis brings new understanding of consumers in the 21st century, thus adding to the existing knowledge in consumer behaviour and marketing. Marketers can benefit from the findings of this study as they can develop strategies for each segment in order to cater to their specific needs. Policy-makers striving to attain sustainability can benefit from this knowledge as they can determine which values to promote so as to sway people to consume in a sustainable way.
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Samarov, Evgeny. "Value creation and co-creaiton in the consumer sphere online retail." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52309.
Full textAbstract:
Intense business competitiveness, accelerated by web technological advancement of recent
years, poses challenges for online organisations to remain relevant in the market, while
continuing to serve customers needs and wants, as well as acquire new customers in a cost
effective manner. Nowadays, online consumers possess a much greater bargaining power
and are capable of exercising their consumer choice behaviour to a much larger degree than
in the recent past. An increasing number of academic scholars and business practitioners
maintain, that success of the future business will depend on how organisations manage to
revise their existing business practices and bring the customers into the process of value
co-creation.
The research set out to explore opportunities for value creation and co-creation between
online firms and online consumers. In-depth interviews conducted with 22 participants
provided further insights into the notion of value creation and value co-creation in online
retail. Expansive literature review allowed to form solid academic grounds, upon which the
investigation was built and evolved to its conclusion.
Coupled with theoretical premises, key research findings suggested that online firms can
indeed co-create value with existing customers in the closed-to-firms customer sphere,
where only customer-to-customer interactions take place. Enhancement of customers' value
perception plays key role in the process of value co-creation in the customer sphere. As a
result, online firms may reduce cost on acquiring new customers and consequently excel in
revenue growth and business prosperity.<br>Mini Dissertation (MBA)--University of Pretoria, 2015.<br>sn2016<br>Gordon Institute of Business Science (GIBS)<br>MBA<br>Unrestricted
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Abdul, Kudus Syahibudil I. "The value of personalised consumer product design facilitated through additive manufacturing technology." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/34616.
Full textAbstract:
This research attempted to discover how Additive Manufacturing (AM) can best be used to increase the value of personalised consumer products and how designers can be assisted in finding an effective way to facilitate value addition within personalisable product designs. AM has become an enabler for end-users to become directly involved in product personalisation through the manipulation of three-dimensional (3D) designs of the product using easy-to-use design toolkits. In this way, end-users are able to fabricate their own personalised designs using various types of AM systems. Personalisation activity can contribute to an increment in the value of a product because it delivers a closer fit to user preferences. The research began with a literature review that covered the areas of product personalisation, additive manufacturing, and consumer value in product design. The literature review revealed that the lack of methods and tools to enable designers to exploit AM has become a fundamental challenge in fully realising the advantages of the technology. Consequently, the question remained as to whether industrial designers are able to identify the design characteristics that can potentially add value to a product, particularly when the product is being personalised by end-users using AM-enabled design tools and systems. A new value taxonomy was developed to capture the relevant value attributes of personalised AM products. The value taxonomy comprised two first-level value types: product value and experiential value. It was further expanded into six second-level value components: functional value, personal-expressive value, sensory value, unique value, co-design value, and hedonic value. The research employed a survey to assess end-users value reflection on personalised features; measuring their willingness to pay (WTP) and their intention to purchase a product with personalised features. Thereafter, an experimental study was performed to measure end-users opinions on the value of 3D-printed personalised products based on the two value types: product value and experiential value. Based on the findings, a formal added value identification method was developed to act as a design aid tool to assist designers in preparing a personalisable product design that embodies value-adding personalisation features within the product. The design method was translated into a beta-test version paper-based design workbook known as the V+APP Design Method: Design Workbook. The design aid tool was validated by expert designers. In conclusion, this research has indicated that the added value identification method shows promise as a practical and effective method in aiding expert designers to identify the potential value-adding personalisation features within personalisable AM products, ensuring they are able to fully exploit the unique characteristics and value-adding design characteristics enabled by AM. Finally, the limitations of the research have been explained and recommendations made for future work in this area.
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Walsh, Maureen C. "The predictive value of psychological type and self-monitoring on emergent leadership." Thesis, Virginia Tech, 1992. http://hdl.handle.net/10919/40669.
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Loh, Sin Lee. "Effects of white space on consumer perceptions of value in e-commerce." Thesis, San Jose State University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1547105.
Full textAbstract:
<p> As e-commerce becomes an increasingly large industry, questions remain about how the isolated effects of design elements on websites influence consumer perceptions and purchasing behavior. This study used a quantitative approach to measuring the effect of a ubiquitous element of design, white space, on the perception of the monetary value of individual items. White space is a key component of design and website usability, yet it has been shown to be related to the perception of luxury. Little is known about the direct relationship between manipulation of white space and the outcomes on consumer perceptions of value in an e-commerce context. This study found no significant difference between two levels of total white space area (large vs. small) measured by participants' perceived cost of items (chairs). In contrast, while holding total white space constant, the effect of white space distance between images was significant for males but not for females. Additionally, no significant relationship between gender and frequency of online shopping behavior was found, χ<sup>2</sup>(1) = 3.19, <i>p</i> = .07, &phis; = .17. Gender and amount of time spent per month online were significantly related, χ<sup> 2</sup>(1) = 6.21, <i>p</i> = .013, &phis; = .24.</p>
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Lundén, Philip, and Oscar Modig. "The Paradox of Luxury : A perspective on luxury value and consumer behavior." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-243237.
Full textAbstract:
There must be a human factor to explain the lack of logic in luxury consumption. This irrational behavior is subject to explanation in this thesis, using values to map a framework where hopefully, conclusions can be drawn regarding how values drive people to consume luxury clothing. An individual’s luxury value perception and the motives for luxury clothing consumption are not simply tied to a set of social perspectives of displaying status, success, distinction and the human desire to impress other people, but also depend on the nature of the financial, functional and individual utilities of the certain luxury brand (Wiedmann et al., 2007). The values are divided into different dimensions with “sub-dimensions”: financial “price”, functional “usability, quality and uniqueness”, individual “self-identity, hedonic and materialistic” and social “conspicuousness, prestige and contextual”. The different values presented and the conceptualized framework might provide some insight into the matter of why we consume luxury goods and the underlying reasons behind consumer behavior, what values motivate us to consume and explain the paradox of luxury consumption.
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Tsau, Richard, and 曹明誠. "The consumer typology and consumer behavior research of convenience stores." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/93664969157358240484.
Full textAbstract:
碩士<br>國立成功大學<br>企業管理學系碩博士班<br>91<br>The consumer behavior of convenience stores is different from other types of shopping, but previous researchers focus on the field of department stores, supermarkets, or other types of shopping in their surveys of retail issues. Little attention has been given to the consumer behavior in convenience stores.
This research categorize the consumers of convenience stores by two taxonomies at the same time, first it categorize the respondents into three types on the base of shopping orientation, and then it categorize the same respondents into five types on the base of shopping motivation. The effort was made to explore the variation between each group of consumers differentiated on the base of the two taxonomies. Besides, it also probes for the correlation between each dimension of shopping orientation, shopping motivation, and the patronage behavior.
The result enable the identification of three distinctive shopper types based on the shopping orientation: (1) the apathetic shoppers, (2) the moderate shoppers, (3) the active shoppers, and differentiate five fairly distinct shopper types based on the shopping motivation of convenience stores:(1) the routine shoppers (2) the special buyers (3) the light users (4) the heavy users and (5) the occasional shoppers. The result of cross analysis of the two taxonomies indicate that the main customers of convenience stores are likely to be “active shoppers”, they have shopping confidence, like to shop with friends and sharing shopping information with them. They also like to shop where people or clerk know them .The motivations of patronizing a convenience store are “occasional needs”,” anticipated utility”, “trying new products”, and “buying special” in order of intensity, the customers have a higher intensity of need for new products in the categories of beverages, nibble snacks, commodity, and publication. Finally the study propose some
Practical managerial suggestions for proprietors to form related marketing strategies.
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Kuni, Katherine Ann. "Understanding click and brick shopping : development of consumer typology." Thesis, 2006. http://hdl.handle.net/2152/30339.
Full textAbstract:
Little previous research has been conducted concerning consumer shopping behaviors when dealing with stores that have both physical and online outlets where products can be browsed or bought, also known as "click and brick" retailers. This exploratory study seeks to determine if distinct "click and brick" consumer typologies can be formed according to consumers' preferred method of shopping. This study also examines the relationships between consumer's needs for convenience, product tangibility, social interaction and levels of trust and their preferred method of "click and brick" shopping. While significant differences were found between shopping preferences, results indicated that consumer preference significantly differs depending on the store or product type implying that an overall "click and brick" consumer typology cannot be formed. Also, results indicate that the two shopping preferences that significantly differ the most depending on motivations are still "browse and buy in store" and "browse and buy online," indicating that consumers do not heavily utilize multichannel shopping methods for purchases.<br>text
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Chen, Chao-Tung, and 陳昭同. "A Study of Typology of Consumer Dissatisfaction Response Styles." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/54720766251222107533.
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Reeler, Rachelle Tanith. "Consumer behaviour typology of members of health and fitness centres." Diss., 2019. http://hdl.handle.net/10500/26625.
Full textAbstract:
Abstracts in English, Afrikaans and Xhosa<br>Consumers are an important part of business and understanding their behaviour, wants, and
needs plays a vital role in the success of any business. This study focussed on the health and
fitness industry in South Africa and the consumers making use of their services, as well as the
non-users of these services. The primary objective of this study is to develop a consumer typology
for health and fitness centres, based on the consumer behaviour of its members. Non-gym
member responses were also solicited. A questionnaire was developed and sent out via email
and Facebook, using convenience and snowball sampling to gather quantitative data. In total,
209 responses were received of which 98 were gym members and 111 not. Various statistical
analyses were conducted on the data. A factor analysis was done to create a more manageable
number of variables, while a cluster analysis was done to indicate whether certain profiles existed
within the data. Cross-tabulations were carried out on the profiles to identify any significant
differences in terms of their consumer behaviour. A T-test was performed to determine whether
any differences existed regarding the choice of a specific health and fitness centre, while two
binary logistical regressions were done to identify which factors could predict gym membership.
The results indicated that two distinct gym member profiles, and two non-gym member profiles,
could be identified.<br>Verbruikers is ʼn belangrike deel van besigheid en ʼn deeglike begrip van hul gedrag, begeertes
en behoeftes speel ʼn deurslaggewende rol in die sukses van enige sakeonderneming. Hierdie
studie fokus op die gesondheid- en fiksheidbedryf in Suid-Afrika, die verbruikers wat van hierdie
dienste gebruik maak, asook dié wat nie daarvan gebruik maak nie. Die hoofoogmerk van hierdie
studie is om ʼn verbruikertipologie vir gesondheid- en fiksheidsentrums te ontwikkel op grond van
die verbruikersgedrag van die lede. Niegimnasiumlede is ook aangemoedig om deel te neem. ʼn
Vraelys is ontwikkel en via e-pos en Facebook versprei. Gerieflikheid- en
sneeubalsteekproefneming is gebruik om kwantitatiewe data in te samel. Altesaam 209 response
is ontvang, waarvan 98 gimnasiumlede is en 111 nie gimnasiumlede is nie. Verskeie statistiese
ontledings van die data is uitgevoer. ʼn Faktorontleding is gedoen om ʼn meer hanteerbare aantal
veranderlikes te kry, terwyl trosontleding gebruik is om te bepaal of daar sekere profiele in die
data bestaan. Kruistabellerings is op die profiele uitgevoer om enige noemenswaardige verskille
ten opsigte van hul verbruikersgedrag te identifiseer. ʼn T-toets is gedoen om te bepaal of daar enige verskille rakende die keuse van ʼn spesifieke gesondheid- en fiksheidsentrum is, terwyl twee
binêre logistieke regressies gedoen is om te identifiseer watter faktore gimansiumlidmaatskap
kan voorspel. Die resultate het getoon dat twee afsonderlike gimnasiumlidprofiele, en twee
nielidprofiele, geïdentifiseer kan word.<br>Badiriši ke karolo ye bohlokwa ya kgwebo gomme go kwešiša maitshwaro a bona, dihlokwa le
dinyakwa go bapala karolo ye bohlokwa katlegong ya kgwebo efe le efe. Nyakišišo ye e lebantše
go intasteri ya maphelo le tša boitekanelo ka Afrika Borwa, badiriši bao ba šomišago ditirelo tša
yona, le bona bao ba sa šomišego ditirelo tše. Maikemišetšomagolo a nyakišišo ye ke go bopa
thaepolotši ya badiriši ba disenthara tša maphelo le tša boitekanelo, go ya ka maitshwaro a
badiriši ba maloko a tšona. Dikarabo tša maloko a go se šomiše lefelo la boithobollelo le tšona di
kgopetšwe. Lenaneopotšišo le dirilwe gomme le rometšwe ka imeili le Facebook, go šomišwa
sešupo sa boiketlo le sa koketšo go kgoboketša datha ya khwalitheithifi. Ka moka, go amogetšwe
dikarabo tše 209 tšeo 98 ya tšona e lego ya maloko a lefelo la boithobollelo gomme tše 111 ga
se tša maloko. Ditshekatsheko tša go fapana tša dipalopalo di dirilwe godimo ga datha.
Tshekatsheko ya dintlha e dirilwe go bopa palo ye e laolegago bonolo ya dintlha, mola
tshekatsheko ya sehlopha e dirilwe go laetša ge eba diprofaele tše itšeng di gona ka gare ga
datha. Mekgwatshekatsheko ya go fapana e dirilwe godimo ga diprofaele go hlaola diphapano
dife le dife tše bohlokwa go ya ka maitshwaro a bona a bodiriši. Teko-T e dirilwe go laetša ge
eba go bile le phapano efe le efe mabapi le kgetho ye itšeng ya senthara ya maphelo le
boitekanelo, mola dikakanyo tša lotšistiki tša go menagana gabedi di dirilwe go hlaola ntlha yeo
e kago bonelapele boleloko bja lefelo la boithobollelo. Dipoelo di laeditše gore diprofaele tše pedi
tša go fapana tša maloko a lefelo la boithobollelo, le diprofaele tše pedi tše e sego tša maloko a
lefelo la boithobollelo, di ka hlaolwago.<br>Business Management<br>M. Com. (Business Management)
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Chemela, Marta Sofia Ribeiro. "The relation between content typology and consumer engagement in Instagram." Master's thesis, 2019. http://hdl.handle.net/10400.14/26921.
Full textAbstract:
The use of social media channels has been growing significantly, bringing a third of the
worldwide population online. Thus, brands’ presence in online channels has become critical
to communicate and engage with consumers through brand pages such as Instagram accounts.
For brands to stand out in Instagram, their content marketing strategies must be consistent
with the brand’s mission and relevant to attract their target audience. Therefore, to grasp
consumers’ attention, content needs to be original, unique and appealing. This dissertation
aims to study the relation between content delivered by brands and consumer engagement in
Instagram. Three hypotheses were proposed regarding whether consumer engagement was
impacted by different content types, human presence and reposting on Instagram. Content
typology was based on a theoretical framework, which subdivided content into different
categories (Brand Awareness, Corporate Social Responsibility, Customer Service,
Engagement, Product Awareness, Promotion and Seasonal). Consumer engagement was
measured by users’ reactions (number of likes and comments) on posts of two fashion
accessories brands. Results showed that content typology has a significant impact on
consumer engagement, and that there was a linear trend between all types of content, being
Brand Awareness the content which raised higher engagement. Additionally, consumer
engagement was higher when posts showed only the product itself and were original content
from the brands rather than reposts.<br>O uso de plataformas de redes sociais tem aumentado significativamente nos últimos anos e já reúne um terço da população mundial online. Desta forma, a presença das marcas nas redes sociais é fundamental para comunicar e interagir com os consumidores através de aplicações como o Instagram. Para as marcas se destacarem no Instagram, as estratégias de marketing de conteúdo devem ser consistentes com a missão da marca e relevantes para atrair o público-alvo. Para tal, o conteúdo publicado deve ser original, único e atrativo. Esta dissertação visa estudar a relação entre o conteúdo das marcas e o envolvimento do consumidor no Instagram. Foram propostas três hipóteses relacionadas com o impacto de tipos de conteúdo, a presença humana e o reposting no envolvimento do consumidor no Instagram. A tipologia de conteúdo utilizada foi baseada num quadro teórico que dividia o conteúdo em sete categorias diferentes: consciência da marca, envolvimento, responsabilidade social corporativa, consciência de produto, serviço ao cliente, promoção e sazonalidade. O envolvimento do consumidor foi medido através de interações nas redes sociais (número de gostos e comentários) de publicações de duas marcas na indústria de acessórios de moda. Resultados mostram que a tipologia de conteúdo tem um impacto significativo no envolvimento do consumidor e que existe uma tendência linear entre todos os tipos de conteúdo apresentados, sendo que conteúdos de consciência da marca despoletaram maior envolvimento. Adicionalmente, o envolvimento do consumidor foi maior quando o conteúdo mostrou apenas os produtos (sem presença humana) e quando era original das marcas (ao invés de ser repost).
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Roemer, Ellen. "A Typology of Customer Lifetime Values in Buyer-Seller Relationships." 2007. http://hdl.handle.net/10454/3912.
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No<br>In the past, marketing researchers have proposed the use of simple net present value analyses to assess customer lifetime values (CLVs). However, simple net present values disregard two important aspects: (1) environmental risks affecting customer cash flows and (2) a firm's flexibility in reacting to these risks. Consequently, they are inappropriate for assessing CLVs in relationships, in which risks affect customer cash flows and suppliers are able to react. This paper suggests a typology of CLV models in accordance with the degree of environmental risk and the supplier's flexibility. The paper thus contributes to a more differentiated customer lifetime valuation and, consequently, to a more accurate basis for decision making in relationships. The use of real options analysis is recommended for relationships which are affected by environmental risks and in which suppliers are flexible. By applying real options analysis to customer lifetime valuation, the paper offers a new methodological approach, thus merging financial valuation methods with key marketing concepts.
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"Experiential value in consumption: scale development and validation." 2009. http://library.cuhk.edu.hk/record=b5896920.
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Chan, Ka Yan Elisa.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.<br>Includes bibliographical references (leaves 99-106).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.ii<br>ABSTRACT (CHINESE) --- p.iv<br>ACKNOWLEDGEMENTS --- p.vi<br>TABLE OF CONTENTS --- p.viii<br>LIST OF TABLES --- p.xi<br>LIST OF FIGURES --- p.xii<br>LIST OF APPENDICE --- p.xii<br>Chapter CHAPTER ONE --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Background --- p.1<br>Chapter 1.2 --- Overview of Research Objectives --- p.2<br>Chapter 1.3 --- Outline of the Current Study --- p.2<br>Chapter CHAPTER TWO --- LITERATURE REVIEW --- p.4<br>Chapter 2.1 --- Defining “Experience´ح in Consumption --- p.4<br>Chapter 2.2 --- Experience-rich Consumption --- p.7<br>Chapter 2.3 --- Consumer Value --- p.8<br>Chapter 2.4 --- Models and Scales of Consumer Value --- p.11<br>Chapter 2.4.1 --- Typology of Consumer Value by Holbrook (1999) --- p.11<br>Chapter 2.4.2 --- The Theory of Consumption Value --- p.12<br>Chapter 2.4.3 --- Consumer Perceived Value --- p.16<br>Chapter 2.4.4 --- Experiential Value Scale (EVS) --- p.17<br>Chapter 2.5 --- Summary of Literature Review --- p.19<br>Chapter CHAPTER THREE --- OBJECTIVES OF THE CURRENT STUDY --- p.22<br>Chapter 3.1 --- First Objective of this Research --- p.22<br>Chapter 3.2 --- Second Objective of this Research --- p.22<br>Chapter 3.3 --- Third Objective of this Research --- p.23<br>Chapter CHAPTER FOUR --- CONCEPTUALIZATION OF EXPERIENTIAL VALUE --- p.25<br>Chapter 4.1 --- Exploring the Components of Experience --- p.25<br>Chapter 4.1.1 --- Psychology Literature: Everyday Life Experience --- p.25<br>Chapter 4.1.2 --- Stimulus-Organism-Response Framework --- p.26<br>Chapter 4.2 --- Dimensionality of Experiential Value --- p.27<br>Chapter 4.2.1 --- Emotional Value --- p.28<br>Chapter 4.2.2 --- Intellectual Value --- p.30<br>Chapter 4.3 --- Dimensional Relation Between Emotional and Intellectual Value --- p.33<br>Chapter CHAPTER FIVE --- DEVELOPING THE EXPERIENTIAL VALUE SCALE --- p.35<br>Chapter 5.1 --- Study 1: Item Generation and Selection --- p.35<br>Chapter 5.1.1 --- Literature Review --- p.35<br>Chapter 5.1.2 --- Focus Group --- p.37<br>Chapter 5.2 --- Study 2: Item Reduction and Dimensionality of the Scale --- p.38<br>Chapter 5.2.1 --- Scale Purification with Exploratory Factor Analysis --- p.39<br>Chapter 5.2.2 --- Initial Confirmatory Factor Analysis --- p.42<br>Chapter 5.2.3 --- Scale Reliability and Validity --- p.42<br>Chapter 5.3 --- Study 3: Convergent and Discriminant Validity Analysis --- p.43<br>Chapter 5.3.1 --- Method --- p.43<br>Chapter 5.3.2 --- Results --- p.44<br>Chapter CHAPTER SIX --- CONCEPTUAL MODEL TESTING --- p.50<br>Chapter 6.1 --- Study 4: The Antecedents and Consequents of Experiential Value --- p.51<br>Chapter 6.1.1 --- Subjective Well-Being --- p.52<br>Chapter 6.1.2 --- Method --- p.53<br>Chapter 6.1.2.1 --- Dependent Measures --- p.54<br>Chapter 6.1.3 --- Results and Discussion --- p.54<br>Chapter 6.1.3.1 --- Discriminant Validity of Constructs --- p.54<br>Chapter 6.1.3.2 --- Overall Model Results --- p.55<br>Chapter 6.1.3.3 --- Equivalence Across Religious Group --- p.56<br>Chapter 6.2 --- Study 5: Using Experiential Value to Predict Consumer Behavior and the Moderating Effect of Experience Context --- p.57<br>Chapter 6.2.1 --- "Experiential Values, Consumer Trust, and Loyalty" --- p.57<br>Chapter 6.2.2 --- The Moderating Effect of Shopping Context --- p.59<br>Chapter 6.2.3 --- Method --- p.61<br>Chapter 6.2.3.1 --- Dependent Measures --- p.61<br>Chapter 6.2.4 --- Results and Discussion --- p.62<br>Chapter 6.2.4.1 --- Discriminant Validity of Constructs --- p.62<br>Chapter 6.2.4.2 --- Overall Model Results --- p.63<br>Chapter 6.2.4.3 --- Moderation Model Results --- p.63<br>Chapter CHAPTER SEVEN --- GENERAL DISCUSSION AND MANAGERIAL IMPLICATION --- p.65<br>Chapter 7.1 --- Theoretical Contribution --- p.66<br>Chapter 7.2 --- Managerial Implication --- p.68<br>Chapter 7.3 --- Limitations and Future Research --- p.71<br>REFERENCES --- p.99
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HUANG, CHEN-XUAN, and 黃晨軒. "The Influence of Hedonic Value and Utilitarian Value to Consumer Behavioral Intentions." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dxat5d.
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碩士<br>育達科技大學<br>資訊管理所<br>106<br>As more and more people are accustomed to shopping on the Internet, even indulging in. Because online shopping is often attracted by the intentionally created videos or pictures on the Internet, Internet topics are attractively purchased. In recent years, Internet The amount of consumption has also gradually increased, so manufacturers are also targeting the trend, using the hedonic value or utilitarian value of goods to create topics and bring consumer behavior. This work considers addiction make consumers do irrationalpurchasealso every good has special characteristicmeanwhile the reason of consumers make purchase is goods have their own characteristic which hedonic value or utilitarian value to attract. So that flow theory would affect hedonic value and utilitarian value, this work supposes flow theory, hedonic value and utilitarian value would affect consumer behavioral intentions also flow theoryaffect hedonic value and utilitarian value as well. This work assumes both hedonic value and utilitarian value are mediators to affect the relationship between flow theory and consumer behavioral intentions.
This work figures out the flow theory significantly affect hedonic value, utilitarian value and behavioral intentions, both hedonic value and utilitarian value significantly affect behavioral intentions. Also hedonic value and utilitarian value are respectively to be mediator in the relationship between flow theory and behavioral intentions. More and more people are accustomed to shopping on the Internet, and even addicted, because online shopping is often attracted by the intentionally created videos or pictures on the Internet, or Internet topics are attractively purchased. In recent years, the amount of money has also gradually increased, so manufacturers are also aiming at the trend, using the hedonic value or utilitarian value of goods to create topics that cause consumer behavior. Therefore, this study believes that a sense of indifference will cause online consumers to be biased towards irrational purchases, while being highly enjoyable or utilitarian goods induce online consumer purchases, which can cause immersion theories because their special attractions cause them to be categorized as propensity for pleasure or utilitarian value. Therefore, immersion theories will affect hedonic value and utilitarian value.
Keyword：Flow Theory,Hedonic Value,Utilitarian Value,Behavioral Intentions
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Ro, Hee Jung Mattila Anna. "A typology of consumer dissatisfaction responses exit, voice, loyalty, and "more" by Hee Jung Ro." 2007. http://etda.libraries.psu.edu/theses/approved/WorldWideIndex/ETD-2173/index.html.
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Tan, Li-En, and 譚酈恩. "Consumer Value and Consumer Repurchase Intention: A Study of Coffee Store Consumption Experiences." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/n97e2t.
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碩士<br>國立彰化師範大學<br>企業管理學系<br>106<br>The rapid expansion of the coffee industry has led to a new type of coffee consumption culture. The study was to examine the effects of coffee consumer value on consumer satisfaction and consumer repurchase intention. With consumer satisfaction used as a mediating variable, the study investigated the indirect effects of consumer value on consumer repurchase intention. Furthermore, gender was used as a moderator variable in examining its moderating effects on the relationship between consumer satisfaction and consumer repurchase intention. The subjects of the study included consumers who used to have experiences with the consumption in one of the chain stores operated by a well-known global coffee firm. The data of the study were collected by a questionnaire developed by the study through the delivery of a paper copy of the questionnaire or an electronic copy on the internet to each respondent. The software of SPSS19.0 was used to conduct reliability and regression analyses.
As indicated by the results of the study, consumer emotional value had statistically significant direct effects on consumer satisfaction and consumer repurchase intention. Whereas consumer functional value and consumer social value had significant effects on consumer satisfaction, their effects on consumer repurchase intention were not statistically significant. With consumer satisfaction used as a mediating variable, it was found in the study that consumer functional value, consumer emotional value and consumer social value had significant indirect effects on consumer repurchase intention. As gender was used as a moderator variable, gender was found to have significant moderating effects on the influence of consumer satisfaction on consumer repurchase intention, but no significant moderating effects existed on the other relationships among the variables investigated in the study.
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Elin, Norell, and Larsson Emma. "Consumer Perception of the Value of Brand Heritage." Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652.
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Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. This study therefore intends to explore how consumers perceive the value of brand heritage of luxury fashion brands. To achieve this purpose, the study will investigate consumers’ perception of the value of brand heritage of four European luxury fashion brands – Burberry, Chanel, Gucci, and Louis Vuitton – which serve as illustrative/reference brands in this study. These four European luxury fashion brands are chosen as illustrative brands in this study based on the determination that heritage is a central part of their brands. Secondary data was collected through Internet based document analysis of the illustrative brands to determine whether these qualify as heritage brands. Furthermore, semi-structured interviews were conducted to collect primary data for the purpose to explore how consumers perceive the value of brand heritage of the illustrative brands. The findings of the study reveal that consumers perceive the value of the brand heritage of the illustrative brands because it serves as a source of credibility and trust between the consumers and the brands. There is a perception that the brands have managed to maintain a certain standard regarding quality and craftsmanship, and likewise delivered according to consumers’ expectations over time. Furthermore consumers perceive the value of the brand heritage of the illustrative brands since it contributes to a sense of belongingness and social acceptance. They value the identity and meaning of the illustrative brand, hence the perception that the brands have managed to persistently deliver according to their core values and promises over time. It provides the consumers with the opportunity to connect with the brands on a personal level and to create their own individual identities and lifestyles through the brands. All this, in combination with the perception of the brands as timeless and durable, that they inhabit a sense of credibility and trust, which in the long run may generate loyalty - they value that the brands are loyal to them - conclude how consumers perceive the value of the brand heritage of the illustrative brands.
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Chiu, Chien-Ting, and 邱健庭. "The Brand Value of Consumer PC across Nations." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37195881337792050160.
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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>98<br>This article consist of two sections. First, it tests how global brand equity create the value by increasing the ASP (Average selling price) to the corporate. Secondly, in the global economic, the company should pay attention to the national culture which the end users are willing to pay more to buy the products with better product quality image to avoid uncertainty . The author uses GFK retail sales statics report to measure the ASP (Average selling price)in UK, Germany, France, Spain, Italy in Europe, and China, Australia, Singapore, Taiwan, and Indonesia in Asia. Compare with the Hofstede’s 5 dimensions of culture. The results provide the positive effect of global brand equity on ASP (Average selling price), and the countries with higher Uncertainty Avoidance (UA) can recognize higher relative price (ASP) as well.
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吳思佳. "Applying Conjoint Analysis on Consumer Value of Smartphone." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/28001892038111732816.
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Cheng, Yu-Ju, and 鄭鈺如. "Study On Consumer Value Structures of E-learning." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/16162939473150586340.
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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>94<br>In the age of knowledge of economy, e-learning has been a wide-spreading trend. In order to explore the value structure of e-leanrner, in this study, means-end theory and laddering methodology were employed and 42 subjects were interviewed. Subjects were divided into two groups, attend e-learning course and face-to-face learning course. The course versions differed only in that face- to-face lectures were replaced with e-learning modules; the other course elements remain the same. The results of interviews were categorized with content analysis method and expressed in Hierarchical Value Map (HVM).
The research found that, though e-learning and face-to-face learning were with opposite attributes, all these attributes help learners to learn well. Therefore, this study explained why these contrary attributes lead to the same conclusions and values.
Finally, this study proposes the following innovative suggestions for the suppliers of e-learning: (1) offer learners “flexible lesson schedules”;(2) let learners self-pace their learning process;(3) offer “peer information and real-time consultation” ;(4) increase the “Perceived ease of use” and “Perceived usefulness”;(5) offer “gracious relationship”;(6) connect their services with “learner’s value”.
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Wu, Yi-Chun, and 吳儀君. "Research On Consumer Value Structures of Museum Visitors." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58837643228319074837.
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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>94<br>In many tourism destination plans,museums are considered to be a core element in the urban attraction and a crucial element in generating a “high quality” urban environment（Smith，1994）.This paper advocates that not only do museums have a preservation obligation to society,they also have an education and entertainment obligation to their visitors.To fulfil second task,management and marketing personnel must determine what customer actually wants from their visit（Thyne，2001）.
In this study, means-end theory and laddering methodology were employed in interviews with 40 consumers (20 from Chi Mei Museum and 20 from National Palace Museum) who visit museum, in order to investigate the value structures behind visit museum. The results of interviews categorized by content analysis were drawn into Hierarchical Value Maps.
Many of the values found in this exploratory research reiterate findings in previous research on the role of museum in fulfilling education and learning objectives and values. In addition, we find out that the visitors of Chi Mei Museum on the final personal values include“happiness and pleasure”、“self-achievement”；the visitors of National Palace Museum on the final personal values include“happiness and pleasure”、“life quality”.
According to the results, we suggest several strategies for museum managers：
(1) Emphasize on the value from products;（2）To fulfill the need of”learning something ” for museum visitors;（3）Add additional values for museum visitors;（4）The well capability of serve quality with museum; (5) Maintain the customers who value efficiency、spirituality; (6) The rising generation’s education; (7) Put stress on aesthetics values;
(8) Suggestions for promotion strategies.
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Chen, Ching-Chih, and 陳清智. "The Critical Factors of the Consumer Purchase for LCD-TV –the Consumer Value Point." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/65404995165013381807.
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碩士<br>淡江大學<br>管理科學研究所碩士班<br>95<br>LCD-TV is no longer the untouchable product because of the panel company constantly set up new age plants and push the product cost down. LCD-TV is regarded as the new stuff to replace the traditional CRT TV, because of thin and light. In recent years, the huge sport game play (such as 2006 World Cup Soccer Game) is the best marketing timing for the LCD-TV what have High- Definition function to match the high-quality transmit contant.Under the agreessive expectation,the companies increasing their capabilitycannot result in their expected profits.Today, LCD-TV is still not yet popular in every family. It demonstrates that there is gap between the company and counsumer.
This study tries to find out which factors of the counsumer value impact on the wi-llingness of the customer to buy from the consumer viewpoint.It has been continuously looking for the key elements of inflencing customer to buy LCD-TV between market variables and counsumer value factors. This study has surveyed 1037 samples by questionai-re and built database to extract the main factors by the multivariance analysis and regret-ssion analysis methods, under the help of the software SPSS 12 version. The study co-nclusion are following：
1. “Novel value” is significant in the market segmentation by gender.
2. “Emotional value” is significant in the market segmentation by gender.
3. The five main factors of consumer value have different weights in different geographies in Taiwan.
4. “Try New” , “Emotional” ,and” Situational” value are key factors to inflence Taiwan consumers to buy LCD-TV.
This study suggests that the LCD-TV companies should be focusing on the psychological factors of consumers.Replanning the marketing stategy mix of 4P’s(Price、Product、Place、Promotion),and increasing consumers willingness to buy LCD-TV in the strong c-ompetitive market. In order to create double win-win condition, one action is to increase the demand capability market, and the other factor is to make more profits through ec-onomy scale.
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李思玉. "The Study on Experiential Value, Consumer Satisfaction, and Consumer Loyalty of Indigenous Restaurant Consumers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/rjabc5.
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碩士<br>國立臺灣師範大學<br>運動與休閒管理研究所<br>100<br>The purpose of this study was to know the demographics and purchasing behavior of indigenous restaurant consumers; moreover, to learn the effect and correlation from different participants on experiential value, consumer satisfaction, and consumer loyalty. This study aimed at indigenous restaurant consumers above 18 year-old as participants, which used questionnaire of experiential value, satisfaction, and loyalty measurement as study tool to collect 458 valid data by using convenience sampling from February to April, 2011. Descriptive statistics, independent t-test, one-way ANOVA, Scheffé post hoc comparison, Pearson’s correlation analysis, and multiple linear regression analysis were used to analyze the data. The results followed:
1. Most of the consumers were female, married, above 41years old , and mainly worked in government system or service industry, earned below 20,000 NT and 20,001-30,000NT. The time they stayed 2-3 hours, had meals 2-3 times per year, with their family and relatives, and got information of the restaurants from word-of mouth of family and friends.
2. Among the four experiential values, scores of “aesthetics” was the highest and “service excellence” was next. The difference on consumers’ demographics and consumer behavior had significant difference on experiential value. The difference on consumers’ consumer behavior had significant difference on satisfaction, and the difference on purchasing time(s), and restaurant information had significant difference on loyalty.
3. Experiential value, consumer satisfaction, and consumer loyalty had highly positive correlation.
Suggestions are advised for restaurant owners to focus on design of aesthetics expression, and change the arrangement or themes after a period of time to retain the loyal consumers in order to run on business.
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Fang, Yi-Tse, and 方翊澤. "Optimal Consumer Electronics Product Purchase and Take-back Time with Consideration of Consumer Value." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/71947357306403353399.
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博士<br>中原大學<br>工業與系統工程研究所<br>105<br>Because of recent technical advancement and rapidly changing market demand, lifecycles of consumer electronics products have continuously shortened, and numerous diverse products have been developed to replace the old. The availability of many types of products and variations in product information causes consumers to worry about whether the chosen product will be easily replaced or rendered obsolete by new products. This makes it difficult to know the most appropriate time to make a purchase is. On the other hand, after purchasing a product consumers are facing the problem of when to take back the product for recycling.
Environmental sustainability awareness has caused many manufacturers to release green products that have more environmentally friendly design concepts. As for how beneficial these environmentally friendly products actually are to the consumer, there has been very little discussion. In view of that, this study proposes a set of methods for consumer value and eco-efficiency evaluation from the perspective of consumers. Three models are also developed with the inclusion of the time factor to determine: the product purchase time, the product take back time and the product purchase time with take back consideration respectively.
In the first model, we consider different groups of consumers and different types of products to explore the changes in consumer values and eco-efficiency to determine the optimal purchase time. Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is used to find the suggested order of purchases at different times. In the second model, we consider different usage modes for various consumer groups and different recycling award schemes (fixed and variable recycling awards) to explore the changes in consumer value in determining the optimal product take back time. Finally, the last model considers different types of products to determine the optimal purchase time taking into consideration the take back time. By incorporating the take back time, more complete and accurate information is acquired in optimizing the product purchase time in this model than in the first model. Numerical examples are included to show the capability of the proposed models in determining the optimum period of product purchasing and take back time in order to give a useful managerial insight for manufacturer, as well as to provide a reference for consumers when making decisions.
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Martinez, Michel Lorelei. "Value-added poultry product development: a consumer driven approach." Master's thesis, 2009. http://hdl.handle.net/10048/843.
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To provide consumer oriented insight into the expanding market for value-added chicken product development, consumer science and econometric techniques were used to identify consumer perceptions and willingness to pay for chicken product attributes. Convenience and health were positively perceived attributes of unprocessed products while traditional processed products such as chicken nuggets represented undesirable composition, processing and quality concerns. Consumers had a strong preference for a refrigerated free range chicken breast product, without additives/preservatives or added flavour that could be oven heated. Microwaveable and organic products were less preferred. Half of respondents were willing to pay around 30% more for a value-added chicken product over the price of a conventional one. This information will allow poultry processors to develop new value-added chicken products in response to current consumer attribute preferences while maintaining a price that could enhance not only their profits but consumer satisfaction.
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Joung, Kang Hua, and 康華容. "Pursuing the Value-Conscious Effects on Consumer Sales Promotion." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/20611571861140650892.
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碩士<br>淡江大學<br>國際貿易學系<br>91<br>The first purpose of this study is to explore the effects of the attitude of consumption on consumer psychographics. The second purpose of this paper is to research the effects of consumer psychographics on the different types of promotion. The samples are collected form the college of business in Tamkang University, and the data is analyzed with such main methods as analysis of regression.
Utilitarian value and hedonic value are the measuring variables of the dimension of the attitude of consumption. At the aspect of consumer psychographics, we adopt shopping enjoyment, innovativeness, variety seeking, mavenism, impulsiveness, and NFC to be the measuring variable. The promotions of price cut, POP, free trial, free gifts, and easy payment are the variables of the dimension that types of consumer sales promotion.
The study concludes:
1.The attitude of consumption has significant effect on consumer psychographics. It means that the more hedonic value consumer respect, he will have the psychographic traits of shopping enjoyment, innovativeness, variety seeking, mavenism, impulsiveness, and NFC, and the more utilitarian value consumer respect, he will have the psychographic traits of mavenism and NFC.
2.Consumer psychographics has significant effect on different types of sales promotion. First, when consumer has the trait of shopping enjoyment or variety seeking or mavenism or impulsiveness, he will prefer like the price-cut sales promotion. Second, if consumer has the characteristic of shopping enjoyment or innovativeness or variety seeking or mavenism or NFC, he will like the sales promotion of POP. Third, if consumer has the attribution of shopping enjoyment, he will adopt the sales promotion of easy payment. Fourth, when consumer has the impulsive characteristic, he will be attracted by the sales promotion of free gifts. The last, if consumer has the trait of mavenism or NFC, he will prefer the sales promotion of free trial.