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Dissertations / Theses on the topic 'Understanding the consumer loyalty's'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Neale, Larry. "Toward a better understanding of uncommon loyalty." Thesis, University of Western Australia, 2007. https://eprints.qut.edu.au/17007/1/c17007.pdf.

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Some brands seem to garner uncommon levels of loyalty from their customers. These brands can weather economic downturns, long-term competitive disadvantage and continual performance failures to emerge with a core of dedicated, committed, and loyal consumers. Good examples of this phenomenon come from sports. Some sports teams have fans who proudly proclaim their loyalty as well as financially support their team through attendance, yet live their entire life without witnessing their team win a championship. Why would they do this, when switching brands is possible? This study used the sp

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2

Bbenkele, Edwin C. K. C. "Understanding consumer behaviour in the less developed countries : an empirical investigation of brand loyalty in Zambia." Thesis, University of Stirling, 1986. http://hdl.handle.net/1893/2151.

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The objectives of this study are to contribute to the understanding of consumer behaviour, and to investigate the existence of brand loyalty in the less developed countries. The study attempts to fill the gap in literature on consumer behaviour and consumer characteristics in the less developed countries. The significance of the study is that while the existing studies focus on Latin American markets, it investigates consumer behaviour in Africa: Zambia. A further contribution lies in its attempts to understand consumer behaviour in markets where there is a common notion that marketing is not

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Salmela, Markus, and Sakari Ylönen. "The New Music Industry : - Understanding the Dynamics of the New Consumer of Music." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11902.

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<p>The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e.g. the tip jar model (Hiatt & Serpick, 2007). The tip jar model embodies the problem the industry is facing since it allows the consumer to choose whether to pay or not. T

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Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.

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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives. A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behaviours. The Internet channel is shown as having a modifying effect on pre- and post-purchase preference structures,

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5

Kwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.

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6

Ramachandran, S. (Sunder). "Understanding brand loyalty and disloyalty formation among consumers’ of short life-cycle products." Doctoral thesis, Oulun yliopisto, 2015. http://urn.fi/urn:isbn:9789526209760.

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Abstract This study examines the formation of brand loyalty and disloyalty behaviours among consumers of short life-cycle technology products. Today, the life cycle of technology products have become shortened due to rapid pace of innovation leading to introduction of new and innovative products at shortened intervals. Such technological changes create a dynamic market, induce uncertainties among the consumers in the usage leading to stress and anxiety and development of coping strategies to deal with such situations. This study attempts at an understanding of the formation of brand loyalty an

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7

Freestone, Oliver M. "Understanding the ethically aware consumer." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632544.

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There exists evidence of increased consumer awareness and concern for environmental and other ethical issues, leading many business organizations and political entities to reappraise and communicate more effectively their ethical credentials. However, in both the media and academic research there is considerable debate concerning whether consumers actively consider ethical issues when making purchasing decisions; alternatively, is ethically aware consumerism merely a passing fad, at risk of being exploited by the commercial and political world as simply another marketable point of difference?

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Mahomed, Nadim. "Understanding consumer adoption of cryptocurrencies." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64874.

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Cryptocurrency, most notably Bitcoin, has continued to attract attention and consequently substantial investment from businesses, consumers, and the media. Understanding what drives consumer adoption of the technology, however, is not understood. This study uses the UTAUT2 technology adoption theory in order to fill this research gap. A conceptual model is built through a review of the technical aspects of cryptocurrency, an analysis of the technology as currency, and finally a review of technology adoption theory to date. UTAUT2 is found to be the most appropriate adoption theory directly dea

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9

Sloot, Laurentius Martinus. "Understanding consumer reactions to assortment unavailability." [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7438.

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10

Clonan, Angie. "Understanding consumer attitudes to sustainable food." Thesis, University of Nottingham, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588069.

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Sustainability has become fundamental to many global policy agendas in areas relating to human impact on the earth's resources, such as food production and consumption. In the UK, the former labour government devised 'Food 2030', a strategy document stipulating sustainable production and consumption as priority issues for food policy; however this has not been incorporated into guidance for consumers. Additionally, current dietary guidelines concerning meat and fish are in direct conflict with environmental interests. Amidst this ambiguity, Sustain: 'the alliance for better food and farming' p

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11

Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, pri

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Eweida, Adam, and Simon Sverkel. "Understanding consumer preference in the flower industry." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-108254.

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13

Patel, Shreena. "Understanding consumer demand in customised pricing environments." Thesis, Lancaster University, 2016. http://eprints.lancs.ac.uk/83132/.

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Estimation of price sensitivity from real world data is typically complicated by a dependence between price and demand, or endogeneity of price, since prices are regularly varied in anticipation of changes to demand. This problem is particularly severe in customised pricing environments, where sellers have some freedom to quote different prices for different orders, based on information about each customer and their order. When endogeneity is left untreated and price is modelled as an independent predictor, this leads to underestimation of price sensitivity and sub-optimal pricing strategies.

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Hamilton, Robert. "[Credit] scoring : predicting, understanding and explaining consumer behaviour." Thesis, Loughborough University, 2005. https://dspace.lboro.ac.uk/2134/13053.

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This thesis stems from my research into the broad area of (credit) scoring and the predicting, understanding and explaining of consumer behaviour. This research started at the Univers1ty of Edinburgh on an ESRC funded project in 1988. This work, which is being submitted as the partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough Unvers1ty, consists of an introductory chapter and a selection of papers published 1991 - 2001 (inclusive). The papers address some of the key issues and areas of interest and concern arising from the rapidly evolving and expandi

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Schembri, Sharon T. "Consumer understanding of professional service quality : a phenomenographic approach /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18920.pdf.

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Blanco-Velo, Joanna. "Modelling mainstream consumer understanding of the ethical fashion message." Thesis, Manchester Metropolitan University, 2017. http://e-space.mmu.ac.uk/621183/.

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The academic literature that explores consumer behaviour in relation to ethical fashion has, to date, emphasised the behaviour of the highly motivated ethical consumer. A number of ethical fashion studies have examined the behaviour of the mainstream consumer but of these, very few were conducted in the UK or emphasised mainstream consumer interpretation of the ethical fashion message. In the drive towards mainstreaming sustainable product consumption, global information programmes imply that consumer education leads to consumer action. The research presented in this thesis questions the value

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Soares, Pereira Maria Teresa. "Understanding self-gift consumer behaviour : nature, contexts and emotions." Thesis, University of Nottingham, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.437099.

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18

Crommentuijn-Marsh, Philippa Jane. "Understanding consumer behaviour regarding the sustainable consumption of clothing." Thesis, Open University, 2018. http://oro.open.ac.uk/56317/.

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In response to the rapidly growing consumption of clothing, environmental sustainability concerns have increasingly been expressed. While designers and industry have worked on responses, little is known about how ordinary consumers understand sustainability with regarding to clothing. A study by Defra in 2008 revealed a low awareness of sustainability and proposed sustainable fashion goals for consumers. Research on consumer clothing purchase tends to be from a marketing perspective with the ultimate aim of increasing consumer sales. Much of the literature on clothing sustainability has focuse

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19

Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Tetley, Sarah. "Why the Big 5? : understanding UK seafood consumer behaviour." Thesis, University of Kent, 2016. https://kar.kent.ac.uk/54790/.

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UK consumers bought just under 500 thousand tonnes of seafood in 2010, at a cost of £3.8bn. Despite rising prices, consumption is on a general upwards path, with the average UK adult now eating 2% more seafood than they would have eaten a generation ago, and demand predicted to grow by a further 17% by 2030. However, this demand is increasingly restricted to a narrow range of imported and wild-caught species (Cod, Haddock, Tuna) and farmed products (Salmon and Prawns) over locally-available species with the consequence that between 60% and 80% of UK domestic landings are currently exported and

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21

Jones, Brenda Ivory. "Understanding Ecommerce Consumer Privacy From the Behavioral Marketers' Viewpoint." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7878.

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Ecommerce sales were expected to increase to $4.8 trillion dollars in 2021 for online retailers in the United States. Behavioral marketers increase sales and revenue by targeting potential customers based on the use of ecommerce consumers' personal information. This correlational research study was framed with the theory of planned behavior. The participants were behavioral marketers based in the United States who completed an online survey. The data were analyzed using multiple regressions and analysis of variance analyses to answer the research question. The results of the analysis answered

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Dietrich, Olaf. "Understanding the ageing consumer : exploring strategies for overcoming innovation resistance." Thesis, University of Gloucestershire, 2016. http://eprints.glos.ac.uk/3838/.

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This thesis deals with the trend of an ageing population in Germany and the opportunities and challenges that it presents for the consumer goods industry. The goal of the research is to provide a more nuanced understanding of ageing consumers and to suggest strategies to overcome innovation resistance. It departs from the traditional product-oriented research perspective and explores domestic practices of everyday life. Using this approach, it investigates the role of household appliances in facilitating the wish of older adults to age-in-place. Due to the interdisciplinary nature of the resea

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Newholm, Terry. "Understanding the ethical consumer : employing a frame of bounded rationality." Thesis, Open University, 2000. http://oro.open.ac.uk/58071/.

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This thesis is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every preference. Conversely some advocates of more radical change propose consumer activism as part of a movement which will force ethical considerations into the decision-making of capitalist businesses and governments alike. Questions about ethics are central to consumer society. Unlike most recent research into the 'green' or 'socially conscious' consumer that has been based on either extensive quantitative

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24

Abraham, Villy. "Towards a fuller understanding of consumer animosity and purchase involvement." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/towards-a-fuller-understanding-of-consumer-animosity-and-purchase-involvement(2164f2a9-4998-49e8-9f43-1fdc2de5b111).html.

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The effects of consumer involvement on product choice have been studied extensively. However, to the knowledge of the researcher of this work, no study has examined whether consumers become more involved with a product choice when it is associated with a country towards which they harbour feelings of animosity. Hence, this work examines whether feelings of animosity increase consumers' level of purchase involvement. This is a cross-cultural investigation conducted in the context of the Holocaust. 340 Israeli and British Jews took part in this experimental research. Structural equation modeling

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Newholm, Terry. "Understanding the ethical consumer : employing a frame of bounded rationality." n.p, 1999. http://ethos.bl.uk/.

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26

Che, Rose Kamarul Hasni. "Understanding of Consumer Behavioural Intention towards Choice of Ethnic Restaurant." Thesis, Griffith University, 2016. http://hdl.handle.net/10072/368009.

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A person’s choice of restaurant is influenced by the quality of food (Cullen, 2005; Jang, Ha & Park, 2012), price (Hyun, 2009; Law, To & Goh, 2008), service quality (Arora & Singer, 2006; Chen & Hu, 2010; Law et al., 2008), value for money (Hyun, 2009), atmosphere or ambience (Arora & Singer, 2006; Law et al., 2008; Ryu & Han, 2010; Namkung & Jang, 2008) and location (Hyun, 2009: Johns & Howard, 1998). While a number of studies have been conducted on a range of restaurant types, such as fast food restaurants, chain restaurants, fine dining restaurants and casual dining restaurants (Arora & Sin

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27

Sagara, Namika. "Consumer understanding and use of numeric information in product claims." Thesis, University of Oregon, 2009. http://hdl.handle.net/1794/10588.

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xiii, 109 p. : ill. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.<br>Numeric information is often presented to consumers in order to communicate important and precise information that is not well communicated through non-numeric information. The assumption of marketers, then, seems to be that numeric information is useful for consumers in evaluating products. Do consumers understand and use such numerical information in product claims? Recent research suggests that many people are "innumerate" and about half of

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Le, Truc H. "Understanding and Conceptualising Authenticity in Dining Experiences Using Online Reviews." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/400563.

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The quest for authentic experiences has been evidenced in modern society, either as a pursuit for product purchases, leisure experiences, or true self. Many studies have investigated authenticity and attempted to operationalise this complex concept in several ways. While being well examined since the 1970s by tourism researchers such as MacCannell (1973, 1976) and Cohen (1979), scholarly interest in authenticity remains prevalent in current hospitality and tourism research. In the dining context, the extant literature has only studied authenticity from the dimensions of the cultural/ethnic the

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Yang, Baojiang. "Essays on Telecommunications Management: Understanding Consumer Switch, Search and Purchase Behaviors." Research Showcase @ CMU, 2018. http://repository.cmu.edu/dissertations/1149.

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Digitization has been pervasively reshaping the landscape of home-based telecommunication industries. The massive disruptive challenges call for telecom companies to react with efficient strategic managerial policies. Meanwhile, how consumer decision makings and welfare are impacted by such policies often remains complicated and non-transparent to policy makers. My thesis aims at leveraging large-scale empirical data to investigate the impacts of several prevalent firm initiated strategies on both sides of the market, i.e. consumers and firms. The thesis is comprised of three studies focusing

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Khoo-Lattimore, Cathryn Suan chin, and n/a. "Home truths : understanding the key motives that underlie consumer home choice." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090807.144732.

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This thesis aims to identify the motivating factors driving consumers home purchase decisions from the consumer's point of view. Although there is an abundance of past real estate research, dating back as far as the 1920's, the factors shaping consumers home choice have not been fully explored. Past research has tended to assume that homebuyers arrive at a decision following a logical and rational decision making process. These studies have also tended to focus on utilitarian or economic factors shaping home choice. Although past research has unquestionably added to the understanding of home p

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Atorough, Peter. "Consumer behaviour in online shopping : understanding the role of regulatory focus." Thesis, Robert Gordon University, 2013. http://hdl.handle.net/10059/916.

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The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers’ behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. Yet it has been acknowledged that while aspects such as adoption and usage motivation are now better understood, there are many questions that remain unanswered, and this warrants continued research effort. In line with the above, this research addresses an issue in online consumer behaviour that is c

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Cornish, Amelia Rose. "Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices." Thesis, The University of Sydney, 2020. https://hdl.handle.net/2123/22333.

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A core challenge facing the world today is how to sustain the more than 2 billion people who are expected to join the world population by 2050, giving rise to a population reaching approximately 9.7 billion. Such intense population growth, combined with rising affluence and current increases in per capita consumption of animal-based products, are forcing the world to face the intersecting challenges of how to feed such a large population whilst controlling the impact of food production on the planet, people and animals. In response to the growing demand for foods of animal origin, much animal

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Lopez, Ramos Jorge Andres. "Consumer Behavior: An economical and marketing overview between the actual American and Czech consumer." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75476.

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The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and the American Consumer behavior based on the marketing parameters, economic elements and sociocultural dimensions that affect their purchase decisions. This thesis portraits the different purchase directions and preferences of the modern societies in USA and Czech Republic and the reasoning behind them therefore it will allow future investors and entrepreneurs to understand their business surroundings and make informed decisions towards specific objectives and targets in the both countries.

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Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.

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Gates, Jessica. "Understanding motivation and consumer behavior based on stages of change in exercise." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0025088.

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Zamora, Jorge. "Understanding market demand for agricultural products through consumer research : the coffee example." Thesis, University of Greenwich, 1985. http://gala.gre.ac.uk/8711/.

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A theoretical model of coffee consumption in the U.K. is proposed, which is estimated and used to examine the influence of habit formation and advertising in the period 1957-80. This work challenges both the assumption of symmetrical consumer response and the statistical source for measuring coffee consumption. The model allows for asymmetrical consumer reactions. Explanatory variables are: price of coffee and of tea, income, advertising and the strength of the coffee drinking habit. This work is original in terms of interpreting and quantifying product field advertising and habit formation; a

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Drosou, Ekaterini. "Meanings, views and opinions of fashion brands : understanding the female Greek consumer." Thesis, Sheffield Hallam University, 2016. http://shura.shu.ac.uk/19580/.

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This thesis is an examination of the meanings, viewpoints and opinions of foreign fashion brands held by Greek women living in Athens. Years of personal interaction with this social group sparked an interest for the research study; as the researcher being a Greek female. Through interaction, the research observed fashion brands, particularly foreign luxury ones, were used beyond utilitarian purposes, as a form of projection. The study aims to contribute to academic and practitioner knowledge on the effectiveness of print images of fashion brand advertising and communication. Using a symbolic i

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Jiang, Ling. "Understanding non-deceptive counterfeit consumption in China : consumer demand for “branded” products." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1113.

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L’objectif de cette thèse est d’explorer la consommation de contrefaçon non trompeuse qui se présente lorsque les consommateurs reconnaissent que le produit n'est pas authentique dans le cadre des marques de luxe. Les objectifs et les problématiques de la recherche sont exposés : Les valeurs de la marque prédisent-Elles la consommation de contrefaçon de celle-Ci ? La possession de la marque contrefaite influence-T-Elle l’achat de la marque authentique ? Quelle influence la connaissance de la marque peut avoir dans la consommation de produits contrefaits ? A l’issu d’une revue de littérature et

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Jiang, Ling. "Understanding non-deceptive counterfeit consumption in China : consumer demand for “branded” products." Electronic Thesis or Diss., Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1113.

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L’objectif de cette thèse est d’explorer la consommation de contrefaçon non trompeuse qui se présente lorsque les consommateurs reconnaissent que le produit n'est pas authentique dans le cadre des marques de luxe. Les objectifs et les problématiques de la recherche sont exposés : Les valeurs de la marque prédisent-Elles la consommation de contrefaçon de celle-Ci ? La possession de la marque contrefaite influence-T-Elle l’achat de la marque authentique ? Quelle influence la connaissance de la marque peut avoir dans la consommation de produits contrefaits ? A l’issu d’une revue de littérature et

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Shifren, Rena. "Sharing the Caring: Understanding Determinants and Consequences of Shared Social Responsibility." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/293405.

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Shared social responsibility (SSR) has been increasingly promoted in sustainability research. While conceptual development has been expanded, empirical developments are still in their infancy. Extant SSR literature acknowledges that entities like industry, governments, consumers, and others must accept responsibility for achieving a common goal. However, a basic understanding of how consumers view this responsibility in the shared setting is lacking. Since collaborative efforts towards sustainability may be strategically more effective than individual efforts, this research investigates SS

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Hoenig, Jennifer. "Sexual Identity Milestone Attainment: Understanding Differences among Lesbian, Gay, and Bisexual Young People." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/613143.

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Those examining lesbian, gay, and bisexual (LGB) sexual identity development have largely shifted away from testing stage models of the past (Cass, 1979; Coleman, 1982; Troiden, 1989) to understanding differences in the age and order of milestone occurrence and issues of timing. Examination of milestone attainment was more prevalent at the turn of the 21st century and thus less is known about milestone attainment among current cohorts of LGB identified young people. The goals of this dissertation were to 1) describe milestone attainment among a recent cohort of LGB identified young people, exa

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GUSTAVSSON, RIKARD, and KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.

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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The backgr

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Chung, Sol. "Essays on Understanding Consumer Decision Making: Mortgage Choice and Consumption and Investment Behaviour." Thesis, The University of Sydney, 2022. https://hdl.handle.net/2123/29390.

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Consumer decision making impacts short-term and long-term financial welfare. We study two important aspects of consumer financial behaviour by using both revealed and stated preference data. The first is mortgage decision making which is inherently complex. The second is consumption and investment behaviour in response to a large shock in the form of a natural disaster. Many people find mortgage choice decisions daunting and confusing because mortgage products have many attributes that can be hard to understand and difficult to compare. We provide an overview of the conditions in the Australia

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Schwartz, Joseph Michael. "Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase." Diss., Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/31030.

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Peter, Paula Caterina. "Emotional Reasoning and Decision Making: understanding and regulating emotions that serve people's goals." Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/27062.

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Increasing physical activity and adopting a healthy diet have the goal to enhance consumer welfare. The goal of this set of studies is to contribute to a research agenda that tries to support and enhance the life of consumers, through the exploration of emotional intelligence as a new possible avenue of research related to consumer behavior and health. Four studies are proposed that look at the possibility to introduce emotional intelligence in decision making and performance related to health (i.e. adoption and maintenance of a healthy diet/weight). The findings suggest the salient role of

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Nilsson, Elin. "Where to shop? : understanding consumers' choices of grocery stores." Doctoral thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-120166.

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For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. In comparison to other types of shopping, food is essential to life, and not often are there as many choices to be made in a short period of time as when shopping groceries. The purpose of this dissertation was to advance the knowledge of what influences consumers’ choices of grocery stores. More specifically, the main focus has been on how different situations (e.g., type of shopping) influ

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Francis, Mark. "Understanding lower innovation product development processes in the UK fast moving consumer goods sector." Thesis, Cardiff University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539630.

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48

Zhang, H. C. "Towards a greater understanding of consumer cynicism in the context of cause-related marketing." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/43828/.

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Abstract:

Many studies have acknowledged the importance of cause-related marketing (CRM) (e.g. Steckstor, 2011; Guerreiro et al., 2016) and increasing consumer cynicism about it (e.g. Johansen, 2016). Although the topic of consumer cynicism has attracted increasing attention in contemporary research (Andersen and Johansen, 2016), an extensive review of the literature conducted for this study revealed that such studies remain on conceptual grounds (e.g. Odou and Pechpeyrou, 2011) or focus on general consumer cynicism in the marketplace (e.g. Chylinski and Chu, 2010; Helm et al., 2015; Ketron, 2016). Desp

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Nacheva, Nadezhda, and Gijs Heldens. "The next generation of commercial supersonic flight : understanding the industry and the consumer perspectives." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39682.

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For decades, the speed of commercial aviation was constrained by the sound barrier. However, recent noticeable growth in air traffic and the recognition of the “time” as a valuable asset for passengers, call for more efficient, faster commercial transport. The commercial supersonic flight, able to fly above the speed of the sound has not been around ever since Concorde made its last trip in 2003, but it is promised to be on its way back. Currently, several existing and emerging companies are competing to revive the concept by developing and launching efficient supersonic plane between 2020-202

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Han, Tae-Im. "Understanding the Effects of Social Norms and Knowledge on Socially Responsible Consumer Behavior (SRCB)." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1417516750.

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