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Journal articles on the topic 'Understanding the consumer loyalty's'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Kim. "Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb." Sustainability 11, no. 19 (2019): 5195. http://dx.doi.org/10.3390/su11195195.

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Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key anteceden

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Putri, Nadya Eka, Sri Halimah, Rifqi Habibi, et al. "The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City." International Journal of Economics (IJEC) 3, no. 2 (2024): 1212–19. http://dx.doi.org/10.55299/ijec.v3i2.1133.

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Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint h

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Odoom, Raphael. "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market." Journal of Product & Brand Management 25, no. 7 (2016): 651–62. http://dx.doi.org/10.1108/jpbm-04-2016-1141.

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Purpose The paper aims to examine brand marketing efforts and consumer loyalty among mobile phone users. By recognizing different levels of loyalty, the study assesses the degree of importance of the brand marketing programs on high and low loyalty consumer segments within an emerging market context. Design/methodology/approach The study uses a sample of 1,000 consumers of three mobile phone brands. Exploratory and confirmatory factor analyzes were used in evaluating scale measures, whereas cluster analysis was used to create consumer loyalty segments. Analysis of variance was conducted to eva

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Laddha, Dr Seema, Shivraj Bhosale, Suryansh Singh, and Suhasini Ghosh. "Understanding Consumer Sentiments Of Selecting Organic Brands Of Fashion Apparel." International Journal of Environmental Sciences 11, no. 9s (2025): 855–61. https://doi.org/10.64252/g52m3758.

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The fashion apparel industry is deeply influenced by consumer sentiments, with emotions and perceptions shaping purchasing decisions and brand loyalty. As fashion brands increasingly leverage online platforms to engage with consumers, analyzing sentiments expressed in consumer reviews and social media discussions has become a crucial tool in understanding brand perception. This study employs sentiment analysis using qualitative analytical tools to analyze consumer sentiment through diagrammatic and graphical representations towards selected fashion apparel brands. This paper examines online co

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Deliana, Yosini, and Irlan Adiyatma Rum. "UNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK." Polish Journal of Management Studies 16, no. 2 (2017): 51–61. http://dx.doi.org/10.17512/pjms.2017.16.2.05.

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KUMAR, PRINCE. "Understanding Consumer Views on Branded Apparel." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49222.

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This thesis investigates how consumers view the marketing of branded clothing, emphasizing the ways in which different marketing techniques affect consumer behavior, purchase choices, and brand loyalty. The study looks at how consumers make decisions about branded clothing based on advertising, product quality, price, sustainability, and overall brand image. It also emphasizes the growing importance of branding in the fashion industry. In order to create tactics that connect with target audiences and ultimately propel brand success, marketers must have a thorough understanding of these views.

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Barat, Imranur, and Md. Mazedul Haque. "Optimizing Fashion Marketing Strategies: Understanding Consumer Behavior in Bangladesh." Indonesian Journal of Business Analytics 4, no. 4 (2024): 1482–93. http://dx.doi.org/10.55927/ijba.v4i4.10897.

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This study delves into the intricate dynamics of consumer behavior in the context of fashion apparel, focusing on t-shirts and denim pants in Bangladesh. Consumer preferences, perceptions, and purchasing decisions are explored through qualitative research methods, aiming to uncover insights crucial for marketers and retailers. The research emphasizes the significance of fashion attributes such as quality, comfort, fabric, color, and special effects in influencing consumer choices. A sample of 500 young Bangladeshi consumers participated in structured interviews, providing nuanced perspectives

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Kour, Gurpreet, and Bhavika Chhabria. "Understanding platform strategies for consumer stickiness on OTT platforms." Journal of Indian Business Research 14, no. 4 (2022): 540–55. http://dx.doi.org/10.1108/jibr-04-2021-0122.

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Purpose Extant literature in Video on Demand (VoD) has taken the consumer perspective; however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by understanding the strategies to enhance the experience and engage customers from the supplier’s point of view. The purpose of the study is to identify and analyse strategies adopted by over-the-top (OTT) platforms that ensure consumer loyalty in the VoD space. Design/methodology/approach Using a qualitative approach and inductive qualitative design, the authors interviewed 16 industry experts associated with OTT pl

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Huynh, Hannah, Weronika Wojdyla, Colby Van Dyk, Ziyi Yang, and Ting Chi. "Transparent Threads: Understanding How U.S. Consumers Respond to Traceable Information in Fashion." Sustainability 16, no. 12 (2024): 5010. http://dx.doi.org/10.3390/su16125010.

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This study employed the stimulus–organism–response (S-O-R) model to investigate the factors that influence consumers’ internal evaluation and, consequently, their behavioral actions toward apparel with traceable information. The S-O-R model proposed comprised information quality, brand image, and promotional efforts as the stimuli, brand trust and perceived value as the organisms, and purchase intention, word-of-mouth, and brand loyalty as the behavioral responses. Additionally, consumer environmental knowledge was included as a moderator for the relationships between the stimuli and the organ

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Grimonia, Raissa, Fatchur Rohman, and Nanang Suryadi. "The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers." Devotion : Journal of Research and Community Service 4, no. 9 (2023): 1820–32. http://dx.doi.org/10.59188/devotion.v4i9.541.

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This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The re

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Nath, Tiharika, and Princee Verma. "Understanding Consumer Behavior through Social Media Marketing." International Journal of Advances in Engineering and Management 7, no. 3 (2025): 673–83. https://doi.org/10.35629/5252-0703673683.

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Throughout history, communication methods have evolved significantly, shaping the way people interact in daily life. In the 21st century, social media has emerged as a dominant form of communication, allowing individuals to express their beliefs, ideas, and opinions in entirely new ways. This transformation has also had a profound impact on businesses, which now recognize that a well-planned social media strategy is essential for standing out in the rapidly evolving digital landscape. To establish a strong presence on social media, companies must incorporate various marketing theories and inno

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Murray, John, Jonathan Elms, and Mike Curran. "Examining empathy and responsiveness in a high-service context." International Journal of Retail & Distribution Management 47, no. 12 (2019): 1364–78. http://dx.doi.org/10.1108/ijrdm-01-2019-0016.

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Purpose The delivery of high-quality service is critical for the success, or otherwise, of many retailers. However, despite calls to examine the efficacy of the dimensions of quality in different service contexts, it is still largely unknown how dimensions such as empathy and responsiveness interact to determine consumers’ perceptions of service quality. Recent research also suggests that loyalty strategies may not be equally effective across all services contexts. The purpose of this paper is, therefore, to contribute to the service quality literature by providing a better understanding of ho

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Nurhilalia, N., and Yusuf Saleh. "The Impact of Consumer Behavior on Consumer Loyalty." Golden Ratio of Mapping Idea and Literature Format 4, no. 2 (2024): 140–53. http://dx.doi.org/10.52970/grmilf.v4i2.357.

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In an era marked by increasingly fierce competition in the global marketplace, companies strive to maintain and enhance consumer loyalty, a key factor influenced by consumer behavior. Consumer behavior, once viewed as random actions, is now recognized as a complex phenomenon shaped by psychological, social, and economic factors. Beyond purchase decisions, it encompasses constant interaction between individuals and their environment, influenced by personal preferences, social influences, culture, values, and past experiences. Understanding consumer behavior enables companies to identify trends,

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Dr., Omran I. "A Review on Consumer Decision-Making Process in Marketing." International Journal of Innovative Science and Research Technology 8, no. 2 (2023): 1921–24. https://doi.org/10.5281/zenodo.7716433.

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Understanding the consumer decision-making process is essential for marketers to develop effective marketing strategies that can influence consumer behavior and drive sales. By understanding the different stages of the decision-making process and the factors that influence it, marketers can create targeted campaigns that meet the needs of consumers and improve customer satisfaction and loyalty

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Sasono, Annisa Ajeng Putikasari, Yolanda Masnita, and Kurniawati Kurniawati. "Studi Consumer Brand Engagement pada Media Sosial FnB (Food and Beverages) Brand di Indonesia untuk Meningkatkan Brand Loyalty dengan Teori Social Exchange." J-MAS (Jurnal Manajemen dan Sains) 9, no. 2 (2024): 1025. http://dx.doi.org/10.33087/jmas.v9i2.2003.

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Consumer Brand Engagement (CBE) on social media is important in shaping consumers emotional and interactive engagement with brands, spanning cognitive, affective and behavioral dimensions. In Indonesia, brand loyalty in the food and beverage (FnB) industry is often challenging, with many brands struggling to retain consumers in a competitive and dynamic market. The purpose of this study is to examine the dynamics of Consumer Brand Engagement and its impact on brand love and brand loyalty. This research specifically aims to understand how brand interactivity, consumer involvement, and e-WOM can

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Jiang, Peiwen. "Stability in Consumer Loyalty: Shaping and Establishing Brand Emotion A Case Study of the Apple Brand." Lecture Notes in Education Psychology and Public Media 38, no. 1 (2024): 180–86. http://dx.doi.org/10.54254/2753-7048/38/20240636.

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In today's fiercely competitive market, the emotional connection and loyalty between brands and consumers have become a focal point in marketing. Understanding the dynamics of the interaction between brands and consumers and how to foster consumer loyalty is crucial for business development. Taking Apple as a case study, this paper analyzes the process and reasons behind consumer loyalty to the Apple brand. It contrasts this with Blackberry and explores strategies to address the erosion of consumer loyalty. The research indicates that improvements in brand building, ecosystem development, and

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Kim, Byoungsoo, and Daekil Kim. "Understanding the role of mobile applications in brand loyalty in the coffee chains industry." Social Behavior and Personality: an international journal 50, no. 10 (2022): 1–11. http://dx.doi.org/10.2224/sbp.11866.

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With the spread of COVID-19, the development and distribution of mobile apps is a significant issue for sustainable growth in service industries. This study identified the relationship between customer loyalty to mobile apps and brand loyalty, and investigated the role of perceived benefits provided by mobile apps in enhancing brand loyalty. We integrated a set of perceived benefits into the expectation–confirmation model and collected data through a survey of 365 consumers in South Korea who used mobile apps of coffee chains. Results reveal that brand loyalty was affected by consumer satisfac

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Mulyadi, Rangga Dhimas Radithya, and Yen Efawati. "Understanding Consumer Minds: How Psychological Aspects Drive E-commerce Purchases." International Journal Administration, Business & Organization 5, no. 5 (2024): 15–23. https://doi.org/10.61242/ijabo.24.359.

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This study aims to analyze the influence of psychological factors such as motivation, perception, learning, and beliefs and attitudes on consumer purchasing decisions on e-commerce platforms, particularly focusing on the unique behaviors of young, tech-savvy consumers in the Greater Bandung area, Indonesia. The research method employs a quantitative approach with a structured questionnaire for data collection. The sample consists of 104 students who have actively engaged with e-commerce platforms, offering insights into the specific motivations driving their online shopping habits. Descriptive

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Singh, Ram Kumar, and Shuvendu Dey. "A Review on Factors and Proposal of a Model Influencing Online Consumer E-Satisfaction and E- Trust." International Journal of Science and Social Science Research 2, no. 3 (2024): 198–201. https://doi.org/10.5281/zenodo.14267107.

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Several frameworks exist to model how online marketing strategies impact customer trust, satisfaction, and loyalty. Understanding customer behavioral factors is crucial for online vendors to maximize profits, particularly in areas such as trust, satisfaction, and loyalty. Ultimately, customer loyalty is essential for the success and survival of online marketing initiatives.. This study aims to investigate the key factors that contribute to building customer loyalty towards online retailers. With the rapid growth of internet users and e-marketers, it is essential to examine the influence of web

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Kunkel, Thilo, Daniel Funk, and Brad Hill. "Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams." Journal of Sport Management 27, no. 3 (2013): 177–92. http://dx.doi.org/10.1123/jsm.27.3.177.

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Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams from a consumers’ perspective. Online questionnaire data were gathered from football consumers (N= 752) to test the influence of leagues and teams on consumer loyalty. Consumers were segmented into three theoretically identified sport brand architecture groups: league dominant, team dominant, and codomin

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Panda, Rajshree, and Deepa Kapoor. "Managing loyalty through brand image, judgement and feelings for leveraging power brands." Management & Marketing 11, no. 4 (2016): 624–37. http://dx.doi.org/10.1515/mmcks-2016-0020.

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AbstractRecent developments in the marketing literature highlight the significance of consumer loyalty in driving global brands. In order to provide a clear understanding of the impact of consumer loyalty on power brands, the study explores an integrated framework for managing consumer loyalty attributes: image, judgement and feelings for leveraging power brands. The article utilizes a survey-based empirical study of 600 consumers from FMCG sector. Subsequently, factor analysis has been used to test a series of hypotheses concerning the direct effect of consumer loyalty attributes on power bra

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Dr., Purvi Derashri, and Dignesh S. Panchasara Mr. "Study of Consumer Satisfaction: A Survey of Nestle Products in Baroda City." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 09 (2018): 82–85. https://doi.org/10.5281/zenodo.1409177.

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Consumers of nestle product refers to the level of happiness or dissatisfaction with product and brand. The researchers have taken the sample size of 100 respondents of students, children, businessman, servicemen and housewives because majority these people consume nestle product in the market. The main objective of the research is to study about consumer satisfaction of nestle product with understanding the consumer profile, understanding the effectiveness of marketing strategy and examine the loyalty of consumer. The research design chosen is descriptive in nature. For this study, the sampli

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Nanang Andhiyan Mergining Mei, Wahyu Adhafiya, and Maersa Berlina Putri Rifai. "Sosialisasi Pengaruh Kualitas Layanan dan Kepuasan Konsumen Terhadap Loyalitas Konsumen pada Perusahaan Jasa Perjalanan Wisata Mojopahit Tour & Travel di Mojokerto." Jurnal Pengabdian Masyarakat Indonesia Sejahtera 3, no. 4 (2024): 46–52. https://doi.org/10.59059/jpmis.v3i4.1784.

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The high number of domestic (domestic) tourists increases competition between travel entrepreneurs in providing satisfaction to consumers. Satisfied consumers will recommend to others. This is what is called loyalty. Between service quality, customer satisfaction and loyalty are a series. Majapahit tour & travel as one of the travel service providers does not yet know the relationship and influence between service quality, consumer satisfaction and consumer loyalty. The problem that partners often encounter is a lack of understanding of the service quality factors that determine consumer s

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Anggitaningsih, Retna. "PENGARUH KERAMAHAN KARYAWAN, PEMAHAMAN TENTANG PRODUK, DAN KERAGAMAN ITEM PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA ALFAMART DI WILAYAH KOTA SURABAYA." Reinforce: Journal of Sharia Management 2, no. 1 (2023): 1–17. http://dx.doi.org/10.21274/reinforce.v2i1.6472.

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This study aims to explain the effect of employee friendliness, understanding of the products sold, and the diversity of product items on consumer loyalty through consumer satisfaction at Alfamart in the city of Surabaya. The object of observation is consumers who visit Alfamart to shop. In this study, observations were made of 200 consumers who were shopping at Alfamart stores, provided that the consumer has made purchases at least five times at any Alfamart store in Surabaya. The analytical method used is the structural equation model (SEM), with exogenous variables: friendliness of salespeo

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Patel, Mohit, Rahul Chauhan, Himalay Patel, Kush Kalariya, and Parth Soni. "Packaging Perception: Unveiling Consumer Insights for Brand Success." Journal of Business Economics and Agribusiness 1, no. 3 (2024): 1–11. http://dx.doi.org/10.47134/jbea.v1i3.296.

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Abstract: This study aims to explore the factors influencing consumer perception of product packaging, with a focus on understanding their impact on brand loyalty and differentiation in the competitive marketplace. Through comprehensive analysis, it seeks to identify key elements that drive consumer preferences and purchase decisions. Employing correlation analysis and statistical testing, this research evaluates the significance of various packaging elements such as colour, imagery, shape, and branding position. Data collected from consumer surveys and market research enables a thorough exami

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Suarniki, Ni Nyoman, and Ibrahim Daud. "Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality." Maneggio 1, no. 6 (2024): 72–80. https://doi.org/10.62872/3785b108.

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This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer

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Chaney, Damien, and Drew Martin. "The Role of Shared Values in Understanding Loyalty over Time." Journal of Travel Research 56, no. 4 (2016): 507–20. http://dx.doi.org/10.1177/0047287516643411.

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Tourism’s unique features limit the consumer behavior literature’s ability to explain consumer loyalty. More precisely, existing consumer loyalty models do not consider social and cultural dimensions highlighted by tourism literature. Using new institutional theory, this article proposes a new perspective to explain loyalty. This study of musical festival patrons and managers combines cognitive mapping and questionnaires. Findings demonstrate that shared values between managers and festival-goers influence the latter’s loyalty. More precisely, shared values impact attitudinal loyalty and word-

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Saputra, Achmad Hidayat Dwi, Souza Nurafrianto Windiartono Putra, and Daniel Bennet. "Consumer Behavior and Brand Loyalty: A Study on Digital Marketing Practices." Startupreneur Business Digital (SABDA Journal) 3, no. 2 (2024): 160–70. http://dx.doi.org/10.33050/sabda.v3i2.630.

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In the rapidly evolving digital landscape, understanding consumer behavior is critical for building and sustaining brand loyalty. This study explores the relationship between digital marketing practices and consumer behavior, and how these behaviors influence brand loyalty. Leveraging a comprehensive literature review and empirical analysis, this research employs a mixed-methods approach, combining quantitative surveys with qualitative interviews to gain a holistic view of the consumer-brand interaction in the digital era. Data were collected from a diverse sample of consumers who regularly en

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Luo, Yumei, and Qiongwei Ye. "Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value." Sustainability 11, no. 19 (2019): 5371. http://dx.doi.org/10.3390/su11195371.

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We draw upon the social capital theory in order to discuss how three dimensions of social capital affect consumer value and loyalty to online outshopping platforms. After considering the characteristics of consumers, we propose that the structural, relational, and cognitive dimensions of social capital promote consumers’ perceptions of utilitarian and idea shopping value, and that those perceived values increase loyalty to online outshopping platforms. The survey data of 291 Chinese consumers with online outshopping platform experience are used to test the model. The results show that differen

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Jiang, Yaping, Yanyan Sun, and Shibo Tu. "ECONOMIC IMPLICATIONS OF EMOTIONAL MARKETING BASED ON CONSUMER LOYALTY OF MOBILE PHONE BRANDS: THE SEQUENTIAL MEDIATING ROLES OF BRAND IDENTITY AND BRAND TRUST." Technological and Economic Development of Economy 29, no. 4 (2023): 1318–35. http://dx.doi.org/10.3846/tede.2023.19278.

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With the advent of digital technology and social media, mobile phone companies are increasingly turning to emotional marketing to appeal to consumers’ inner preferences. The purpose of this study is to examine the economic consequences of emotional marketing on customer loyalty, while taking into account the mediating variables of brand identity and brand trust. By surveying 647 digitally-savvy consumers in China, the proposed model was empirically validated. The results suggest that emotional marketing plays a crucial role in fostering consumer loyalty towards mobile phone brands, and that br

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Samra, Balwant, and Anna Wos. "Consumer in Sports: Fan typology analysis." Journal of Intercultural Management 6, no. 4-1 (2014): 263–88. http://dx.doi.org/10.2478/joim-2014-0050.

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AbstractSport fan loyalty is important to attain within a culturally rich and global audience as loyal sport fans are unique consumers. The ability to adequately understand what motivates the sports consumer is an important requirement for sport managers. This paper proposes that a greater understanding of fandom will contribute to a better understanding of the concept of loyalty. Although there is research regarding typology of fans and loyalty, but even within sport advocates group there may be sub-categories that can explain loyalty behaviour further. This research analyses types of sport f

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Budi Utomo, Sulistyo, Eva Yuniarti Utami, and Andri Ardhiyansyah. "Pengaruh Brand Activism, Persepsi Konsumen Terhadap Loyalitas Merek: Analisis dalam Konteks Industri Fast Fashion di Jawa Barat." Jurnal Bisnisman : Riset Bisnis dan Manajemen 5, no. 2 (2023): 01–10. http://dx.doi.org/10.52005/bisnisman.v5i2.157.

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This study investigates the dynamics between brand activism, consumer perceptions, and brand loyalty in the fast fashion industry in West Java. A diverse sample of 250 consumers provided insights into their perceptions and preferences. The study revealed that most respondents had positive perceptions of brand activism initiatives by fast fashion brands, highlighting its resonance with West Java consumers. Regression analysis confirmed a significant positive relationship between consumer perceptions of brand activism and brand loyalty. This research contributes to understanding the impact of br

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Nosike, Chukwunonso, and Chinedu Egbunike. "Customers’ Loyalty and Sales Performance of Dangote Cement Product in Awka, Anambra State." Annals of Management and Organization Research 3, no. 2 (2021): 115–28. http://dx.doi.org/10.35912/amor.v3i2.1160.

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Abstract: Purpose: The broad objective of the study is to ascertain the relationship between customers’ loyalty and the sales performance of Dangote Cement products in Awka, Anambra State. The study specifically examined the relationship between emotional loyalty and consumer purchase intention; and, the relationship between behavioral loyalty and consumer purchase intention of Dangote cement. Research methodology: The study adopts the survey research design. The final sample comprised one hundred and twenty-four (124) consumers of Dangote cement products in the Awka metropolis. The study reli

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Fränzel, Nils, and Bernhard Swoboda. "Reciprocal Effects of Cognitive, Affective, and Social Customer Experience on Customer Loyalty and Word-of-Mouth in Omnichannel Fashion Retailing." Marketing ZFP 46, no. 4 (2024): 3–18. http://dx.doi.org/10.15358/0344-1369-2024-4-3.

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Although the cognitive dimension of customer experience (CX) affects the affective or social dimensions of CX and vice versa in consumers’ thoughts and behavior, our understanding of this reciprocity is limited. The authors fill this gap by applying categorization theory rationales to analyze whether reciprocity exists among important CX dimensions in consumer shopping at omnichannel retailers and how it affects consumer loyalty versus word-of-mouth. They analyze longitudinal data from 528 consumer evaluations of leading fashion retailers in three waves via cross-lagged panel models. The resul

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Zafar, Ayesha, Muhammad Hasnain Zafar, Rida Liaquat, and Ismat Nasim. "Green Consumption of Electronics: Bridging the Gap between Awareness and Action." Bulletin of Business and Economics (BBE) 13, no. 2 (2024): 1048–58. http://dx.doi.org/10.61506/01.00440.

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With the rapid economic growth and industrialization, the consumption pattern of consumers is a major reason for environmental deterioration. With the increased energy demand followed by inadequate supply, there is a need to adopt eco-friendly electronic products that are safer for the environment and consume less energy. It is now the responsibility of organizations to create awareness among consumers regarding the benefits of using eco-friendly electronic products for both the current and future generations. For conducting this research, the data was collected from 430 consumers from Lahore,

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Moki, Stephen, Kingsley Ngange, and Nicole Mbiatem. "Understanding the Nexus between Customers Satisfaction with Product Quality and Branding on Consumer Loyalty: The Case of Consumers of Les Brasseries du Cameroun Products in the Buea Municipality." International Journal of Strategic Marketing Practice 5, no. 2 (2023): 30–49. http://dx.doi.org/10.47604/ijsmp.2199.

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Purpose: Companies are today struggling for survival in a very competitive business environment. It has become very important for them to identify the factors that influence customers’ loyalty to various products and how these factors are connected to the choices consumers make, hence their loyalty to the products they chose. This study examines how often consumers use various Les Brasseries du Cameroun products and test to what extent consumer loyalty depends on consumers’ satisfaction with branding and quality of the company’s products. Methodology: Using survey method, a total of 390

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Nazri, Nur Ain Shakila, Noorsyalina Nordin, and Sharizan Sharkawi. "Understanding the Consumers’ Purchase Intention Toward Green Cosmetic Products in Malaysia." International Journal of Research and Innovation in Social Science VIII, no. IX (2024): 1503–27. http://dx.doi.org/10.47772/ijriss.2024.8090123.

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This research explores the evolving landscape of consumer behaviors within Malaysia’s growing market for green cosmetic products. Globally, the natural and organic cosmetics market has witnessed substantial growth, reflecting an increasing trend toward green cosmetic choices. In Malaysia, a market characterized by diverse consumer preferences and heightened environmental awareness, this study aims to unravel the intricate factors influencing consumers’ intentions in adopting green cosmetic products. Despite a preference for eco-friendly items, challenges arise from the perception that green pr

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Ahmad Nursodik, Aep Saefullah, Usman Ali, et al. "FAKTOR FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS KONSUMEN DI UD. MEKAR JAYA BUAH KOTA TANGERANG." Jurnal Multidisiplin Indonesia 1, no. 3 (2023): 09–19. https://doi.org/10.62007/joumi.v1i3.98.

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This study aims to identify factors that influence customer satisfaction and loyalty at UD. Mekar Jaya Buah, a fruit trading company in Tangerang City. As business competition is getting tougher, a deep understanding of customer satisfaction and loyalty is essential to develop effective marketing strategies. This research uses a descriptive qualitative approach which was conducted for two months, from June to July 2023. Data collection techniques through interviews, observation, and literature. The results revealed that product quality and customer service are the main factors that influence c

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Sethi, Asmeet Kaur, and Bindoo Malviya. "GREEN PACKAGING AND BRAND IMAGE: AN ANALYSIS OF CONSUMER PREFERENCES AND LOYALTY." International Journal of Innovations & Research Analysis 05, no. 01 (2025): 15–22. https://doi.org/10.62823/ijira/05.01.7147.

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This research paper investigates the relationship between green packaging and brand image, focusing on their influence on consumer preferences and loyalty. In an era marked by increasing environmental consciousness, businesses are increasingly adopting sustainable practices, including the use of green packaging, to align with consumer values and enhance brand perception. Understanding how consumers perceive green packaging and its impact on their perceptions of a brand's image is crucial for companies seeking to establish competitive advantages in today's market. The study aims to address two

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Chen, Jiali. "The Influence of Short Video Marketing on Consumer Brand Attitudes under New Media Environment." Communications in Humanities Research 45, no. 1 (2024): 187–92. http://dx.doi.org/10.54254/2753-7064/45/20240093.

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With the development of the Internet, it has become a convenient shopping platform for consumers. In the ear of new media and big data, the short video market has gradually become the mainstream trend of society. The research theme of this paper aims to explore the influence of short video marketing on consumer brand attitude in the context of new media. Specifically, it will analyze how factors such as content creativity and brand loyalty influence consumers perceptions and attitudes toward brands through short video marketing. In this paper, the influence of short video on brand perception a

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Sethi, Asmeet Kaur, and Dr Bindoo Malviya. "Green Packaging AND Purchase Intention: An Analysis OF Consumer Perception AND Loyalty." International Journal of Environmental Sciences 11, no. 7s (2025): 1234–44. https://doi.org/10.64252/hpbzxx71.

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This research paper investigates the relationship between green packaging and purchase intention, focusing on their influence on consumer perception and loyalty. In an era marked by increasing environmental consciousness, businesses are increasingly adopting sustainable practices, including the use of green packaging, to align with consumer values and enhance purchase intention. Understanding how consumers perceive green packaging and its impact on their willingness to purchase is crucial for companies seeking to establish competitive advantages in today's market. The study aims to address two

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Dwi, Nurcahyanti, and Handayani Rini. "Online Reviews Drive Loyalty: Purchase Decisions Mediate Somethinc Skincare Consumer Behavior." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCH 04, no. 04 (2025): 667–75. https://doi.org/10.5281/zenodo.15210283.

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The purpose of the study is to determine how online customer reviews and integrated marketing communications affect the loyalty of consumers to certain skincare products. being aware of how integrated marketing communications and online customer reviews affect consumers' choices to buy certain skincare products. understanding how customer loyalty is influenced by online reviews and integrated marketing communication, which are mediated by choices to buy certain skincare products. This kind of study employs a consumer survey approach using a questionnaire collection technique involving cosmetic

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Tsabita, Aliza Fithriya, Chayra Cordelia, and Bobby Ibtisam. "Analysis of Consumer Loyalty to Muslim Fashion Products Based on Islamic Values." Seriat Ekonomisi 1, no. 3 (2024): 80–87. https://doi.org/10.35335/s2vpdb26.

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This study explores the influence of Islamic values on consumer loyalty to Muslim fashion products, a sector experiencing significant growth both globally and locally. As Muslim consumers increasingly seek products that align with their religious and ethical beliefs, understanding the role of faith-based values in shaping brand loyalty has become crucial. The research employs a quantitative approach through structured questionnaires distributed to Muslim fashion consumers, focusing on key variables such as religiosity, brand trust, product conformity with Islamic principles, and consumer satis

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Tunde, Odebunmi Abayomi, Oh Zi Jian, Wen, Tianyu, et al. "Factors Influencing Consumer Satisfaction: An Analysis of Consumer Electronics." Asian Pacific Journal of Management and Education 8, no. 1 (2025): 150–69. https://doi.org/10.32535/apjme.v8i1.3858.

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Consumer satisfaction is a crucial determinant of brand success, particularly in the competitive consumer electronics industry. This study examines the key factors influencing consumer satisfaction with Huawei gadgets, focusing on brand loyalty, technological innovation, product quality, and service quality. Using a quantitative approach, data were collected through an online survey distributed via Google Forms to 150 respondents who had purchased and used Huawei devices. Convenience sampling was employed to reach a diverse group of consumers. A five-point Likert scale was used to measure sati

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Febrian, Feby, Ahmad Zaelani Adnan, Lutfi Setiadi Wibawa, Rudi Suprianto Ahmadi, and Granit Agustina. "DIVERSITY OF INNOVATION TO ENHANCE CUSTOMER LOYALTY IN BATIK SLAMET HADIPRIYANTO BANYUMAS." Dinasti International Journal of Digital Business Management 1, no. 6 (2020): 921–29. http://dx.doi.org/10.31933/dijdbm.v1i6.574.

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The research objective was to evaluate the relationship between innovation and customer loyalty as a determining factor in the sustainability of the marketing of batik cloth products. Design / methodology / approach - using descriptive and verification methods. The design uses consumer report data from the objective test results of 100 consumers from 3000 populations. The responses measured include innovation and loyalty. Measured data diversity and analysis was performed using simple regression to estimate customer loyalty. Findings – diversity of innovation are important factors affecting co

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Harmawan, Wisnu Agus, Syafrizal Helmi Situmorang, and Endang Sulistya Rini. "Fairness of Price and Satisfaction On Loyalty Of Digital Streaming Services Users." Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi 2, no. 2 (2023): 01–07. http://dx.doi.org/10.58477/ebima.v2i2.110.

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The digital streaming industry faces increasing competition, particularly in price competition. The subscription prices of digital streaming platforms vary, making it difficult for companies to maintain price fairness. The fairness of price is a psychological factor that impacts consumer reactions to prices, and it significantly impacts satisfaction and loyalty. This study examines the relationship between price fairness, consumer satisfaction, and loyalty among digital streaming subscribers in Medan City. The sample consisted of 180 respondents, with the data collected using a questionnaire.

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Yörük, E. Erdal. "Tüketici Ruhunun Haritası: Satın Alma Motivasyonları Ve Marka Sadakatinin Psikodinamiği Üzerine Bir Araştırma." International Journal of Social Sciences 9, no. 38 (2025): 224–58. https://doi.org/10.52096/usbd.9.38.12.

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This study investigates the influence of purchase motivations -hedonic, utilitarian, impulsive and passionate motivations- on brand loyalty and focuses on the extent to which these motivations influence consumer behavior and decision-making processes. In order to explore the psychological processes underlying the development of brand loyalty, quantitative questionnaires assessing consumer motivations are administered and the data are interpreted through statistical analysis to reveal the relationships between motivation types and loyalty tendencies. The results suggest that businesses can incr

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Karunia, Erick. "Consumer Trends: Exploring Shifts and Patterns in Contemporary Consumer Behavior." Journal of Business and Management Research 6, no. 2 (2024): 103–18. http://dx.doi.org/10.55098/tjbmr.v6i2.662.

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This study explores contemporary consumer behavior trends, focusing mainly on conscious consumerism, digital transformation, and socio-cultural influences. The research design involves a comprehensive literature review spanning multiple disciplines: marketing, psychology, sociology, and anthropology. Methodologically, the study synthesizes findings from existing research to provide insights into the motivations, preferences, and behaviors of socially conscious consumers in the digital age. The findings highlight the growing importance of ethical and sustainable consumption practices among Mill

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Fayumi, Makki, Edy Kusnadi Hamdun, and Ediyanto Ediyanto. "PENGARUH KERAGAMAN PRODUK DAN LOKASI TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA TOKO JAYA BARU SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 2, no. 5 (2023): 1043. http://dx.doi.org/10.36841/jme.v2i5.3530.

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Marketing is an important element in a company to determine whether a business is successful or not, for that the company must apply the understanding of marketing with a large amount in order to survive. The purpose of this study is to determine the effect of product diversity on consumer satisfaction. the population in this study is all Consumers who dated to The jaya baru Store. the method of random sampling (simple probability sampling) tampa pays attention to stara in the population in this study conducted. In taking this saampel using a presentation level of 10%. Data analysis and hypoth

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Ieva, Marco, and Cristina Ziliani. "Understanding the customer experience-loyalty link: A moderated mediation model." MERCATI & COMPETITIVITÀ, no. 3 (September 2019): 51–69. http://dx.doi.org/10.3280/mc3-2019oa8501.

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Multiple studies have focused on Customer Experience and its relationship with Customer Loyalty. Despite such attention, two research gaps are still open with reference to the Experience-Loyalty link: the mediating role of Customer Satisfaction and the moderating role of consumer characteristics. This study employs a moderated mediation analysis of the relationship between Customer Experience and CustomerLoyalty by including Customer Satisfaction as a mediator and Shopping Enjoyment as a moderator. An online survey on almost three thousand consumers is run with reference to grocery retailing.

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