Academic literature on the topic 'Unicorns'

The objective of this study is to find out the determinants of the prevalence of unicorns per Country. In order to do that, I have collected data from 45 countries in two time periods: from 2010 until 2018 and from 2019 until April 2021. The independent variables used are the GDP per capita, the ease of doing business, the network readiness index, global innovation index and the expenditure on R&D as a percentage of the GDP. The analysis was carried out using panel data. The main results were that the expenditure on r&d is, by a large margin, the factor that contributes the most to the number of unicorns per capita. It is followed by the global innovation index and the GDP per capita.

Companies are always trying to increase their sales and revenue, but nowadays due to technology advancement, competence and the fast moving economy this task becomes more difficult as time goes by. This is where innovation walks in, to find new ways to add value to customers, increasing profit and even find new potential markets. As part of implementing innovative practices, many companies have added corporate entrepreneurship to their structure, to look for new business models that reach diverse customers within the same industry. Getting in the mind of customers, trying to decipher unspoken needs and matching problems to new solutions is part of the insighting process that has to be done when attempting idea incubation. This research seeks to provide a methodology to make the insighting process for early idea validation, in a corporate environment, less manual and more mechanical. For this purpose the Stockholm division of Telia Company was used as study case and main source of data recollection, which brings the research results to a practical use and analysis.

This thesis is an exploration of the work I have completed during graduate study at UNO. My time has been spent investigating concepts of evaluation and the attribution of meaning. The main thrust and impetus of my art has been to explore the subjective way people interpret visual language and how that interpretation can be manipulated and undermined. By undoing these associations I hope to reveal the tentative nature of meaning.

Os unicórnios são empresas com um elevado nível de tecnologia onde o seu valor de mercado é superior a mil milhões de dólares e que não estão cotadas em Bolsa. O estudo pretende avaliar as alterações dos valores de mercado dos unicórnios e iden-tificar que variáveis influenciam os seus valores de mercado nos diferentes momen-tos do tempo. Através da comparação dos valores de mercado, verificou-se que os unicórnios antes da OPVI estão subavaliados em relação aos momentos subsequen-tes. Além disso, as regressões lineares mostram que o nível de subavaliação e o vo-lume de vendas parecem influenciar positivamente o valor de mercado dos unicór-nios, enquanto que o nível de alavancagem financeira parece influenciar negativa-mente. A retenção de capital após a OPVI não apresenta evidência de que influência o valor de mercado dos unicórnios; ABSTRACT: Unicorns and their IPO: Will unicorns be overvalued? Unicorns are companies with a high level technology where their market value is more than 1 billion dollars and are not listed on the Stock Exchange. The study aims to measure the changes in market values of unicorns and identify which variables influence their market values in different periods of time. By comparing the market values, it was verified that unicorns before IPO are undervalued in relation to the subsequent periods. Furthermore, the linear regressions show that the level of under-valuation and sales volume appear to influence positively the unicorns market value, while the level of financial leverage seems to have a negative influence. The capital retention after IPO does not show evidence that it influences the unicorns market value.

<p> In the process of creating <i>Like A Unicorn in Captivity</i>, I sought the answers to two primary research questions: "What happens when you realize that your idol isn't perfect?" and "What happens when you recognize her flaws in yourself?" The work began as a response to and an interpretation of the work of writer and aviator Anne Morrow Lindbergh, incorporating multimedia, spoken word, and movement in an exploration of celebrity, hero-worship, identity, relationship, ambition, creativity and duty. As we investigated these notions, the cast and I embarked on a transdisciplinary choreographic process, one that combined movement-based and theoretical research across dance, theatre, design, music, history, literature, feminism, and women's studies. This paper offers an explanation of the inspirations behind the piece, how I arrived at the notion of transdiciplinary choreography, what the practice looked and felt like in progress, and a description of the piece that resulted from the process.</p>

This thesis focuses on strategic analysis of Unicorn Systems, joint-stock company. The first part describes theoretical process of strategic analysis which continues to practical part. It contains external analysis, internal analysis and competitive strategy. The end of the thesis contains evaluations of strategy analysis and recommendations.

The goal of the master thesis is to suggest a marketing strategy for company Uni-corn a.s. based on marketing situation analysis. The thesis consists of theoretical and practical parts. In the theoretical part, the concept of marketing and marke-ting management are discussed and the perception of marketing mix is described. It presents further methodology for the practical part. The practical part contains situation analysis in which the study of outer and inner enterprise environment is presented. The result is a basis for SWOT analysis a furthermore composition of EFE and IFE matrix. Next, the suggestions for tactical targets are determined through the marketing mix. In conclusion a proposition of marketing strategy is presented which is founded not only on situation analysis but also on review study of contemporary company marketing tools.

Amongst the great numbers of companies being listed on the stock exchange, one type of company stands out from the rest. Known as Unicorns, these companies are valued at $1 billion or more before they are even acquired or listed on the stock market. In order to understand why some of these companies perform well on the stock exchange, this thesis attempts to find the driving factors of stock price growth using multiple regression analysis. The results are two different models that can be used by investors considering investing in this type of company. The first model consists of the increase of a company’s total costs, research and development costs, total assets and number of employees. This model is likely to be useful when investing in companies operating in the tech industry as they typically have high research and development costs. The second model consists of a company’s increase in marketing costs, return on invested capital and number of employees. When considering investing in companies that have a large amount of marketing costs, such as companies operating in the retail industry, this model is likely to serve a better purpose. The models are however not accurate enough to solely be relied upon when deciding if and how much to invest but should rather be used as pointers on whether a company will increase in value after the first day of trading.<br>Bland den mängd företag som listas på börsen, är det en typ av företag som sticker ut från mängden. De kallas för Unicorns och är värderade till över en miljard dollar innan de köps upp eller börsnoteras. För att förstå varför vissa av dessa företag presterar så bra på börsen, försöker man i denna rapport hitta de drivande faktorerna för aktieprisutveckling genom multipel regressionsanalys. Det resulterade i två olika modeller som skulle kunna nyttjas av investerare som överväger att investera i denna typ av företag. Den första modellen bestod av tillväxten av ett företags totala kostnader, forskning- och utvecklingskostnader, totala tillgångar och antalet anställda. Den här modellen skulle kunna vara användningsbar när man överväger att investera i företag som verkar inom teknologisektorn, då dessa företag investerar mycket pengar i forskning och utveckling. Den andra modellen bestod av tillväxten av ett företags marknadsföringskostnader, avkastning på investerat kapital och antalet anställda. I situationer där man överväger att investera i företag som har stora marknadsföringskostnader, som företag som verkar i detaljhandel, är denna modell förmodligen mer användbar. Modellerna är dock inte korrekta nog för att fullständigt lita på vid ett beslut om och hur mycket man ska investera, utan bör istället användas som en fingervisning för om företaget kommer stiga i värde efter första handlingsdagen på börsen.

Presented graduation theses concern proposition of competitive strategy in paticular company active in field of IT. The analytical part describes actual condition of the company on the market and its competitors, as well as internal processes and external environment. The theoretical part defines abstract conclusion of this graduation theses. Finally the application part includes proposals of solutions how to succeed in competitive fight by means of given targets and taking the competitive advantage.