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1
Sivý, Pavol. "Finančná analýza spoločnosti Unilever." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360137.
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The diploma thesis is focused on the financial analysis of Unilever ČR s.r.o., which operates on FMCG market and specialize in consumer and cosmetic goods. The goal of this thesis is to identify weaknesses of financial management of the company from year 2008 until the year 2015 from the external analyst point of view. The output of this thesis are recommendations for better financial situation in the future period of time. Implementation of traditional and modern financial analysis tools is based on research of specialized literature. Traditional methods include analysis of balance rules, horizontal and vertical analysis, analysis of ratio indicators, analysis of differential indicators and pyramidal decomposition. The diagnosis of the financial situation and prediction of future of the company is implemented by the usage of creditworthy and bankruptcy models. A more modern point of view into problematic brings the usage of analysis of economic value added and usage of Spider analysis for comparison with market leaders. The source of information for practical part are annual reports, which are available for public on an online server provided by the Ministry of Justice.
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Nguyen, Thi Kim Chung, and Le Linh Nguyen. "Cultural adaptation of Unilever in Vietnam." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15292.
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The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. This research work is qualitative in nature and is based upon a case study. Both primary and secondary data are used for the case analysis. Primary data are collected by semi-structured interviews. As a Western company entering Vietnam – an Eastern market, Unilever has encountered both challenges and benefits from the differences and similarities between its global core values and Vietnamese culture. With its global vision: “We have local roots with global scale”, the company made a number of changes to accommodate the differences and took advantage of the similarities. Its adaptation strategies not only build up a strong and appropriate culture but also act as a source of competitive advantage, which contributes to Unilever impressive success in theVietnamese market. However, there are still some shortcomings that need to be taken into consideration.
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Medřický, Ondřej. "Finanční analýza Unilever ČR, spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-745.
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Teorie finanční analýzy. Zhodnocení finanční situace Unilever ČR, spol. s r.o. pomocí rozboru účetních výkazů a poměrových ukazatelů. To je doplněné Altmanovým modelem, ekonomickou přidanou hodnotou a tzv. ekonomickým normálem. Srovnání se společností Nestlé Česko s.r.o.
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Hameed, Yasir. "CSR Implementation and Concept at Unilever Pakistan : The Stakeholder Perspective." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-12415.
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This thesis studies the stakeholder dialogue of a multinational company known as Unilever Pakistan working in a developing economy like Pakistan. The study required deep understanding of the area that dictated research methodology be qualitative and exploratory. Thus, case study approach was adopted that satisfied the factors of reliability and trustworthiness. The theoretical model is based on the development of literature on sustainability marked by stating CSR and stakeholder thinking.The interview process included telephone as well as face to face interviews with the three groups namely managers, employees and customers. The research design included data collection, coding, categorizing, analysis and factors of reliability and trustworthiness.The objective is to study the stakeholder thinking in multinational companies due to which most of the theoretical and empirical study revolves around it. The empirical study has detail about the company’s objectives, achievements, social programs along with philanthropic activities.The analyses and discussion include matching of empirical, theoretical study and interviews of three groups. The assessment revealed that Unilever Pakistan has been facing challenges in having a continuous dialogue with stakeholders regardless of its profit in an economic crunch and other obstacles. The conclusion depicts the contribution of the research which reflects the findings of an exploratory study done on the multinational company that is one of the major multinational companies in Pakistan. Unilever Pakistan is facing problems in numerous dimensions while operating responsibly as customers perceive social responsiveness as an added factor with having an emphasis on price and product quality. The shareholders demand continuous profit irrespective of the industrial ecological complications.
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Wickman, Therese, and Jenny Hagström. "Företagsförvärv : Hur Ben & Jerry’s blir en del av Unilever." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16930.
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Denna uppsats har berört hur ett företagsförvärv kan gå till men även hur ett företag med många underliggande varumärken hanterar sin varumärkesportfölj. Som företag kan man öka sin tillväxt och lönsamhet på lite olika sätt, bland annat genom att expandera sin verksamhet. För att expandera kan man till exempel introducera en ny produkt eller nytt varumärke men även att köpa upp ett redan etablerat varumärke. Det var det sista alternativet som Unilever valde när de förvärvade det amerikanska premiumglassföretaget Ben & Jerry’s. Syftet med uppsatsen är att undersöka varför stora företag köper upp mindre och nischade företag. Vi har valt att fokusera på Unilevers uppköp av det amerikanska glassföretaget Ben & Jerry’s och tar även reda på vilka fördelar de båda vann på uppköpet samt hur Unilever hanterar sin varumärkesportfölj. Frågorna som vi har utgått ifrån lyder: Varför köpte det stora företaget Unilever upp det mindre och nischade varumärket Ben & Jerry’s och vilka fördelar fick respektive företag vid sammanslagningen? Hur hanterar ett företag de olika varumärkena? Efter att vi analyserat hur uppköpet mellan Unilever och Ben & Jerry’s gått till, tillsammans med teorierna om ämnet kom vi fram till följande. Det är viktigt att som företag ha en god bild av innehållet i sin varumärkesportfölj. Detta för att optimera samarbetet mellan varumärkena men även för att se vilka segment som saknas. Vid ett förvärv av ett nytt varumärke, i avsikt att komplettera varumärkesportföljen, måste det större företaget behandla det varsamt. Varumärket kan bli framgångsrikt just för att de besitter unik kompetens och får därför inte krossas av storföretagets jakt på lönsamhet. Ännu en slutsats vi kom fram till är att om båda företagen har något att vinna på förvärvet så ökar chansen att det blir lyckat. Det kan handla om att komma över ny kunskap om till exempel kundsegment eller tillgång till nya marknader.
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Diallo, Aissata, and Nana Benyiwa Ewusie. "Corporate social responsibility and stakeholder management in Unilever Ghana ltd." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5572.
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The concept of Corporate Social Responsibility (CSR) and stakeholder management is relatively new to the Ghanaian business sector. Unilever Ghana ltd. has consistently had a prominent CSR drive in Ghana for several years. It has been found that stakeholder involvement in CSR is important for implementing relevant CSR programs which creates goodwill, good reputation and enhances business value. It is on this basis that this case study of Unilever Ghana was conducted. It investigates the CSR process of the company, the involvement and management of stakeholders in that regard and the relationship with corporate (financial) performance. Using the stakeholder approach as theoretical frame, interviews with open-ended questioning style as well as documents are used as sources of evidence. Analysis of the data is done with the help of building empirical models which will serve as guidelines for management practitioners dealing with stakeholder relations and CSR in modern Ghana.
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Barrio, Fraile Estrella. "La gestión de la responsabilidad social corporativa: el caso Unilever España." Doctoral thesis, Universitat Autònoma de Barcelona, 2016. http://hdl.handle.net/10803/384844.
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En los últimos años hemos visto que, tanto en nuestro país como a nivel internacional, han salido a la luz escándalos empresariales que han provocado una creciente desconfianza de la ciudadanía hacia las empresas. Esta pérdida de confianza, junto a otros cambios producidos en el entorno empresarial, han llevado a las organizaciones a cambiar su manera de actuar, ya que han comprendido que no son un ente aislado, sino que forman parte de la sociedad y que su existencia a largo plazo depende de su legitimación ante ésta. Y para ello es imprescindible recuperar la confianza de los ciudadanos. Ante esta situación, la responsabilidad social corporativa (RSC) se presenta como una vía para restablecer el equilibrio entre empresa y sociedad. Por tanto es imprescindible conocer cómo debe ser gestionada.
En este sentido, la presente tesis doctoral tiene como objeto de estudio analizar la gestión de la RSC de las organizaciones desde el enfoque de la disciplina de la comunicación corporativa. Para ello se ha realizado una investigación basada en el método del caso, concretamente el caso de la RSC de Unilever España. Las técnicas e instrumentos de recolección de datos han sido: revisión de documentos, 11 entrevistas a agentes clave en la gestión de la RSC y 7 observaciones.
Los resultados demuestran que la RSC de Unilever supone un planteamiento estratégico alineado con la visión, misión y valores de la compañía. Su gestión, aunque recae en el Departamento de Comunicación, implica a todos los departamentos, por lo que se gestiona de manera transversal en la organización. También se ha podido constatar que la gestión de la RSC de Unilever España se realiza siguiendo los principios básicos de transparencia, materialidad, verificabilidad, visión amplia, mejora continua y naturaleza social de la organización.In the last years we have seen that, in our country and at international level as well, some corporate scandals has raised-up, which has created an up-growing lack of confidence from the citizenship towards corporations. This lack of confidence, in addition to other changes in the corporation environments, has led organizations to change their way to behalf, due to the fact that they have understood that they are not isolated entities, but that they belong to the society and their existence at long-term depends on the legitimation of the society. And for that it is essential to recover the trust of the citizenship. Against this challenge, Corporate Social Responsibility (CSR) is a way to re-establish the balance between enterprises and society. This is the reason why it is essential understand how it has to be managed. In this sense, the present thesis has as object of study to analyse of the CSR management on the corporations from the point of view of the corporate communication discipline. In that way, an investigation has been carried out based on the case study, specifically in the CSR Unilever Spain case. Technics and instruments of data collection has been: documentary revision, eleven interviews with key agents on CSR management, and seven observations. Results proof that CSR at Unilever implies a strategic mind-set perfectly aligned with the vision, the mission and the values of the company. Even though it´s management belong to the communication department, it involves all the departments, that´s way it is managed in an transversal way inside the corporation. As matter of fact it´s been demonstrated that CSR management at Unilever Spain is done following the basic principles of transparency, materiality, verifiability, wide vision, continuous improvement, and social nature of the organization.
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Sica, de Campos Andre Luiz. "University-Industry Links in Late-Industrializing Countries : A Study of Unilever Brazil." Thesis, University of Sussex, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506845.
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Ibrahimaj, Adelina <1995>. "More Human in the Digital World, Unilever in the digital transformation process." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16654.
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Society and companies are each other mirrors, everything that happens in the society has repercussions in the companies and vice versa. Since the society is characterized by continues changes necessary the company must evolve and incorporate the changes within it. One of the variables of the evolution of society in general and firms is the digital transformation process.
Digital Transformation is a process that determines non-indifferent changes in the workplace but, there is not an exhaustive definition of it. Nevertheless, for sure this process does not interest only the IT department or even it does not consist in the acquisition of digital platforms or specific software. This process starts from the HR department and people, before the tech investments it is a must people’s digital mind-set. Unilever’s moto is “More human in a digital world”. What does it mean? This expression for Unilever means that everything starts from people and their ideas that can be transformed in action through technologies and digital platforms. Digital Transformation process determined two main strands that are interdependent with each other:
- Employee-centricity;
- Customer-centricity.
The right mindset and thinking workflow are the basic for the development of every strategy based on novelties and in a particular way digital transformation. HR department guides people during the evolution of this process offering different variables of tools that permit future people fit and evolve their professional personalities. Employee-centricity consequently has strong effects on society in general and specifically on clients and consumers.
Therefore, internally digital transformation determines people’s up-skilling and re-skilling that shape a more efficient relationship with the clients and consumers and an exciting workplace environment characterized by continuous growing and learning challenges.
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Vácha, Pavel. "Komunikační strategie značky AXE v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206972.
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The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future.
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Silva, Jean Carlo Ferreira da. "Metodologia para sistemas integrados de gestão: modelo para aplicação na Fábrica Suape da Unilever." Universidade Federal de Pernambuco, 2008. https://repositorio.ufpe.br/handle/123456789/5252.
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Previous issue date: 2008A fábrica Suape da Unilever, localizada em Pernambuco, fornece produtos de higiene e beleza para o Brasil e demais países da América Latina, com destaque para as linhas de shampoo e creme dental. Com o objetivo de melhorar sua estrutura de manufatura e aumentar sua competitividade frente aos desafios do mercado, a fábrica adota sistemas de gestão corporativos utilizados nas fábricas da Unilever em todo o mundo. Para gestão de saúde ocupacional e segurança, a Unilever adota um sistema próprio chamado SHE Framework Standard e para gestão de manufatura está sendo implementado o TPM (Total Perfeição da Manufatura), composto por oito pilares, entre eles, os de manutenção autônoma e SHE (segurança, saúde e meio ambiente) que serão abordados com mais detalhe neste trabalho. Com o intuito de melhorar sua estrutura para implementação do TPM e integrar suas práticas com o sistema de gestão de SO&S já implementado, a Unilever em parceria com a Universidade Federal de Pernambuco, investiu em um estudo para desenvolver o modelo de um sistema integrado de gestão e também do seu plano de implementação. A contribuição deste trabalho consiste na construção de um modelo integrado que será aplicado na fábrica Suape da Unilever, unindo a aplicação dos pilares de SHE e manutenção autônoma com o sistema de gestão de SO&S, SHE Framework Standard. Além de apresentar o seu plano de implementação e expansão na fábrica nos próximos anos
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Carbó, Marina Cercós. "A marketing plan for the ice cream brand Max Adventures in food service." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9816.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in the food service sector. The objective of the plan is to increase current level of sales and distribution. For this reason an external and internal audit is done in order to understand the context, observe what competitors are doing, discover consumer needs and wants and analyze the brand internally. The proposed marketing plan is based on my internship in Unilever, the audit results and it suggests recommendations in terms of product, price and promotion.
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Kuhar, Alan Jezovsek. "Estudos de caso do processo de lançamento de produtos na Unilever e Diageo no Brasil." reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/2363.
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Previous issue date: 2008-11-12T00:00:00ZO objetivo geral desta dissertação é estudar como a Diageo e a Unilever do Brasil apresentam ao mercado seus novos produtos, analisando de modo comparativo as variáveis envolvidas na fase de pesquisa, avaliação, desenvolvimento e lançamento do produto. Para isso foram realizadas entrevistas com gerentes seniores das duas empresas de modo a entender o contexto e processo que as empresas adotam para disponibilizar novos produtos para o consumidor. Os resultados apontam que as empresas têm processos similares para tratar o desenvolvimento de um novo produto, mas há uma grande diferença na quantidade de lançamentos realizados pelas empresas devido ao modo em que cada uma organiza as pessoas responsáveis pelo processo de lançamento de produtos
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Leitner, Katharina E. "Balanced sustainability marketing : how a fish processor deals with the shortage of a natural resource /." [S.l.] : [s.n.], 2009. http://aleph.unisg.ch/hsgscan/hm00249147.pdf.
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Pereira, Tiago Ramos de Almeida de Pina. "How to relaunch Programa 100%?" Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9800.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis Work Project’s main goal is to relaunch Programa 100%, a program by Unilever Food Solutions Portugal (UFS) in partnership with the Portuguese ministry of Education that aims at providing children with healthier, more diverse and higher quality meals in public schools canteens that try to reduce the high number of obese children in Portugal. Besides, the initiative also tries to revitalize a low profitable market for UFS. This initiative has been active for almost 2 years and has not been giving the expected return to the company, so in this Work Project recommendations and conclusions are presented in order for the main strategic objective of this work project to be met: reach the breakeven point of Programa 100% in 2013. The major recommendation that is made is the addition of a new target (private schools).
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Prado, Perez Sonia. "Sustainability Discourse in the Fast-Moving Consumer Goods Sector – A comparison between Procter & Gamble and Unilever." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23428.
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Environmental protection has gained a lot of attention in recent years. People, governments and NGOs understand that our economic growth needs to be sustainable and respect the ecosystem. Everyone has a role to play in the planet conservation, from consumers to industries. This paper investigates on a linguistic level how the fast-moving consumer goods companies such as Procter & Gamble and Unilever communicate about their sustainability profile, as well as the differences and similarities in their communications. Lastly, I analysed the companies’ sustainability goals and how they relate to those established by the United Nations (UN) Sustainable Development Goals (SDGs). My methodology was a Faircloughian textual analysis of each company’s official web pages with a focus on their sustainability section. The results show that each company addresses their impact on the environment on different sustainability goals. To resolve the environmental challenges, both companies count on innovative technologies to improve their products so they become eco-friendly. This study’s implication is the importance of words choices in the companies’ sustainability discourse, in order to convey clearly what measures are applied to diminish their environmental footprint.
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Cooper, Adrienne D. "Two-way communication a win-win model for facing activists pressure : a case study on McDonald's and Unilever's responses to Greenpeace /." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/646.
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Pååg, Tom, and Fredrik Lundberg. "Har du provat Lättas nya sallad? : En studie av varumärkets potential att utvecklas genom Brand Extension." Thesis, Uppsala University, Department of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7972.
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I denna kvantitativa studie undersöks möjligheterna för tre olika varumärken att utvidgas till nya produktkategorier. De tre studieobjekten är Lipton, Lätta och Knorr, som alla är hämtade ur företaget Unilevers varumärkesportfölj. Unilever har även bistått med en väsentlig del av den kvalitativa bakgrundsdata som lagt grunden för hur undersökningen har genomförts. Utifrån svaren från Unilevers representanter samt utifrån befintliga, vetenskapliga teorier inom området varumärkesutvidgning, har en webbaserad konsumentenkät förmedlats till 164 svenska konsumenter som har fått uttrycka sina åsikter om de tre aktuella varumärkena. Enkäten tog även upp sex stycken hypotetiska varumärkesutvidgningar vilka framför allt skulle utvärderas enligt parametrarna ”perceived quality” och ”fit” mellan det ursprungliga varumärket och utvidgningen. Tre av dessa utvidgningar var relativt närliggande det ursprungliga varumärket medan övriga tre utvidgningar förutsattes uppfattas som mer långtgående.
Syftet med analysen av de inkomna enkätsvaren var att förklara vilken potential de tre valda varumärkena hade att utvidgas till nya produktkategorier. Som underlag för denna analys användes en teoretisk modell som poängterade vikten av varumärkenas respektive positioneringsnivå för deras utvidgningspotential. Resultaten från enkäten kunde inte bekräfta denna modells giltighet men likväl kunde andra slutsatser dras från studien. Av de sex hypotetiska varumärkesutvidgningarna var Knorr Frysrätter och Lätta Ost de två som uppvisade högst potential gällande ”perceived quality” hos konsumenterna. Vidare konstaterades ett signifikant, positivt samband mellan graden av ”fit” och ”perceived quality”. Resultaten som framkom i studien mynnar ut i ett diskussionsavsnitt vari det resoneras kring resultatens betydelse och vad som i metoden hade kunnat göras annorlunda. Slutligen ges förslag på vilken framtida forskning inom varumärkesutvidgning som denna studie kan ge upphov till samt vilka rekommendationer rapportens författare har att framlägga till Unilever.
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Sadri, Sorab Georgy. "Management and industrial relations strategies of multinational corporations in developing countries : a case study of Unilever in Nigeria." Thesis, University of London, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319986.
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Vovk, Nataliya <1990>. "Global Value Chain of Unilever with the focus on the Ice Cream category. Porter’s diamond and Silesian region." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9605.
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La tesi si basa sullo studio dell’azienda Unilever, la multinazionale anglo-olandese proprietaria di circa 400 marchi nel settore di largo consumo. Viene fatto uno sguardo generale sull’organizzazione della Global Value Chain aziendale e ci si focalizza sulla categoria del gelato. Si descrive la storia e l’evoluzione della multinazionale, il logo, i principi e i valori fondamentali.
In Ottobre 2015 Unilever ha annunciato l'acquisizione di Grom, l'azienda italiana produttrice di gelato, per rafforzare ulteriormente il portfolio del gruppo nella categoria ice-cream. Si studia Grom (catena di fornitura, distribuzione geografica del valore, la condivisione del valore creato, investimenti) e ci si interroga sugli aspetti in comune tra una start up italiana e una multinazionale.
Si prende in considerazione il processo di centralizzazione delle operazioni nei HUB, come quello situato a Katowice, Polonia. La teoria del diamante di M. Porter viene applicata allo studio dei fattori relativi alla competitività nazionale della Polonia e ci si focalizza sulla regione Silesia. Inoltre, si evidenzia come le aziende non si fermano più alla Corporate Social Responsibility ma si impegnano nella condivisione del valore creato (Shared Value).
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Grenville, David Paul. "A critical analysis of the practical man principle in Commissioner for Inland Revenue v Lever Brothers and Unilever Ltd." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013238.
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This research studies the practical person principle as it was introduced in the case of Commissioner for Inland Revenue v Lever Brothers and Unilever Ltd 1946 AD 441. In its time the Lever Brothers case was a seminal judgment in South Africa’s tax jurisprudence and the practical person principle was a decisive criterion for the determination of source of income. The primary goal of this research was a critical analysis the practical man principle. This involved an analysis of the extent to which this principle requires judges to adopt a criterion that is too flexible for legitimate judicial decision-making. The extent to which the practical person principle creates a clash between a philosophical approach to law and an approach that is based on common sense or practicality was also debated. Finally, it was considered whether adopting a philosophical approach to determining the source of income could overcome the problems associated with the practical approach. A doctrinal methodology was applied to the documentary data consisting of the South African and Australian Income Tax Acts, South African and other case law, historical records and the writings of scholars. From the critical analysis of the practical person principle it was concluded that the anthropomorphised form of the principle gives rise to several problems that may be overcome by looking to the underlying operation of the principle. Further analysis of this operation, however, revealed deeper problems in that the principle undermines the doctrine of judicial precedent, legal certainty and the rule of law. Accordingly a practical approach to determining the source of income is undesirable and unconstitutional. Further research was conducted into the relative merits of a philosophical approach to determining source of income and it was argued that such an approach could provide a more desirable solution to determining source of income as well as approaching legal problems more generally.
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Nováková, Kateřina. "Nové trendy CSR strategií a jejich aplikace pro lokální strategii vybrané společnosti, včetně možností komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-198993.
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This thesis covers topic of actual trends in CSR strategies of the multinationals, especially of the global company Unilever. It presents drivers and bariers to the implementation of the CSR strategies. The goal of this paper is to understand new trends of the corporate social responsibility and sustainablity using the analysis of current TNC strategies. The thesis is divided into the two parts, theoretical based on the literature reading and practical based on PEST analysis, SWOT analysis, survey and the content analysis in order to prove or disprove specified hypotheses.
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Anggrahita, Hayuning. "Le marketing social est-il la solution au problème de la consommation de l'eau à Jakarta (Indonésie)?" Thesis, Paris 4, 2014. http://www.theses.fr/2014PA040081.
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La ressource en eau à Jakarta est abondante,du fait que la pluviométrie annuelle moyenne à Jakarta est de 2500 mm/an et que la ville est traversée par 13 cours d’eau d’importance. Cependant, elle ne peut pas répondre aux besoins de ses habitants en matière d’approvisionnement en eau. De plus, l’accès à l’eau propre est inégal en fonction des critères socio-spatiaux de la communauté jakartanaise. Par ailleurs, la société indonésienne, dans son ensemble et la société jakartanaise en particulier, ont tendance à penser que la ressource en eauest illimitée. Cela conduit à une utilisation excessive de la ressource en eau qui aggrave le problème d’approvisionnement en eau. En se basant sur les enjeux ci-dessus, cette étude cherche premièrement à mettre en évidence les causes du paradoxe de l’eau à Jakarta en tenant compte de la trajectoire historique de l’approvisionnement en eau à Jakarta. Deuxièmement, des enquêtes de terrain auprès de la communauté jakartanaise en fonction des catégories socio-spatiales différentes ont été effectuées pour connaître la compréhension de l’inégalité de l’approvisionnement en eau qu’ont les citadins qui vivent ce phénomène au jour le jour, et en quoi cela affecte leurs perceptions etleurscomportements sur l’eau. Enfin, comme Jakarta est peuplée de 9,7 millions de personnes, les économies d’eau réalisables paraissent importantes. Une approche empruntée au domaine du marketing, «le marketing social», me semble prometteuse pour convaincre les populations d’économiser l’eau. Une étude de cas du programme « Gerakan Molto Ultra Sekali Bilas/ Mouvement d’un seul rinçage», effectué par Unilever, sera analysée pour valoriser et justifier le potentiel du marketing socialThe water resources in Jakarta are abundant because the average rainfall in Jakarta is 2500 mm/year and this city is crossed by 13 important rivers. However, Jakarta cannot meet the needs of its inhabitants when it comes to an appropriate “drinkable” water supply. The access to the appropriate“drinkable” water is unequal according to various socio-spatial criteria pertaining to the Jakartan community. Moreover, the Indonesian society in general, and Jakartans in particular, tend to think that water resources are unlimited. It leads to an excessive use of water resources which deteriorates the water supply problem in Jakarta. Based on the issues above, this study tries in the first place to highlight the causes of the water paradox in Jakarta, taking into account an historical trajectory of the way the water supplying system evolved in Jakarta. Secondly, field surveys within the Jakartan community, according to the different socio-spatial categories, were conducted to see how the inhabitants understand the disparity of the water supply, as they face this phenomenon day to day. It can affect their perceptions and behaviors concerning water. Finally, since the Province of Jakarta is populated with 9.7 million people, water savings seem important. The approach borrowed from the marketing domain, “social marketing” appears to hold potential to convince and persuade the community to preserve water. A case study of Unilever’s program, “Gerakan Molto Ultra Sekali Bilas”, will be analyzed in order to justify the potential of social marketing
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CHOBANOVA, Yordanka. "MNEs in the CEECs : shaping the microeconomic architecture of states in the context of EU integration : the cases of Unilever, Nestlé and InBev." Doctoral thesis, European University Institute, 2007. http://hdl.handle.net/1814/10461.
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Defence date: 13 December 2007Examining Board: Prof. Martin Rhodes, (University of Denver/EUI) ; Prof. Colin Crouch, (Warwick Business School) ; Prof. Rajneesh Narula, (Reading Business School) ; Prof. Mladen Velev, (Technical University Sofia)
PDF of thesis uploaded from the Library digital archive of EUI PhD theses
Using Systems of Innovation Approach (SI) and International Business (IB) literature, this dissertation analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). MNEs are discussed as they link the economy of the host country with the global economy by their regional and global networks. The expansion and successful embeddedness of West European multinational firms is crucial for the industrial integration of CEECs into the EU. The focus of the study is on the largest food processing companies, which invested in the region : namely Nestlé, Unilever and InBev. The dissertation discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestlé, Unilever and InBev in CEE. All of the three MNEs, which form the object of this research, closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddedness of food MNEs in a certain economy and not so much the national actors and institutions.
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Schwarz, Martin. "Die direkte Verpflichtung des EU-Bürgers durch Normen des Gemeinschaftsrechts : die Rechtsprechung des Europäischen Gerichtshofs zur unmittelbaren Dritt- und Direktwirkung nach Angonese und Unilever /." Hamburg : Kovač, 2003. http://www.gbv.de/dms/spk/sbb/recht/toc/366950843.pdf.
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Hasan, Md Nazmul, and Gul Hakeem. "TO STANDARDIZE OR TO ADAPT: A WEBSITE’S DILEMMA IN THE CONTEXT OF ONLINE CUSTOMER SATISFACTION : A Comparative Study of Unilever & Adhuli Website’s in the Bangladeshi Market." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19512.
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The student thesis deals with standardization and adaptation of a company’s website in the enhancement of customers’ online satisfaction in the case of Unilever Bangladesh & Adhuli. The aim of the study is to carry out a comparative study between Unilever’s Bangladesh website and Adhuli’s website and through comparing and contrasting, identify the level of adaptation and standardization that effects customer online satisfaction in a positive manner. Effectiveness of a website in our study context means the website’s ability to attract, retain and ultimately engage the customer in a buying behavior online or later in an offline context. Ultimately, the examination of the two websites in an OCS context will lead to some recommendations, which we hope can prove insightful for future online retailers within the confines of similar markets. Website is probably the best and most time and cost effective way for companies to engage their customers and entice them to buy online or in some cases connect with them for later offline 6/18/2013 iv engagement. It’s therefore essential for companies to standardize and adapt their websites according to the needs and tastes of their target customers for enhanced customer satisfaction. It’s significant to note that MNCs especially those like Unilever with an informational website often ignore the importance of adaptation of their webpage in accordance with the local tastes of their customers and thereby primarily rely on their technological knowhow often dictate by costs concerns minimized through standardization. Local vendors like Adhuli with a transactional website on the other hand often ignore the value of technologically sound webpages often blinded by the fact that their understanding of the local market and taste, to some extent handicapped by costs as well, can adequately cater for online customer satisfaction. Either strategies result in the design of a webpage which capacity to enhance customer satisfaction online is greatly diminished.
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Bourque-Bélanger, Émilie. "Étude de la réception des représentations des femmes dans deux campagnes publicitaires de Unilever, la Bom Chicka Wah Wah de Axe et l'initiative de vraie beauté de Dove." Mémoire, Université de Sherbrooke, 2009. http://savoirs.usherbrooke.ca/handle/11143/2589.
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Résumé : Cette recherche a pour objectif d'analyser la réception des représentations des femmes dans deux campagnes publicitaires de produits de toilette, l'Initiative de vraie beauté de Dove et la Bom Chicka Wah Wah de Axe. Alors que la première cherche à construire un modèle de beauté accessible, la seconde reproduit le modèle dominant de la femme idéale. Cette contradiction n'a rien d'étonnant, si ce n'est que les marques appartiennent toutes deux à la multinationale Unilever. Ceci a soulevé une importante controverse. Ce mémoire s'appuie sur différentes théories en communication et en études féministes. Je traite notamment de la socialisation, des rôles concurrentiels des médias et de la mère dans ce processus, de la construction du genre, des représentations des femmes dans les médias et la publicité, ainsi que de la question des publics et de la réception selon l'approche du sens construit. Cette étude de la réception se penche sur un public en particulier, les mères d'adolescentes : celles-ci sont le public cible de Dove et leurs filles sont quotidiennement exposées aux idéaux de beauté féminine, présentés, entre autres, par Axe. Trois groupes de discussion ont été menés auprès de vingt-trois participantes dans différentes villes du Québec. Les participantes ont été invitées à donner leur opinion à propos des publicités diffusées sur les sites Web des campagnes de Dove et Axe et à échanger sur la publicité, les standards de beauté et les représentations des femmes dans les médias. Il se dégage trois grands points de l'analyse des résultats. D'abord, les mères d'adolescentes interviewées tendent à négocier les messages publicitaires. Il est certain qu'elles intègrent directement certains éléments de sens, mais elles en rejettent d'autres et se montrent critiques. Ensuite, elles semblent jouer un rôle-clé dans la socialisation, et ce, tant dans l'apprentissage et la reproduction des normes de la féminité que dans le développement d'un sens critique par rapport à ces normes. Finalement, elles adoptent des points de vue féministes par rapport au corps, à la mode et aux pratiques de beauté et par rapport aux représentations des femmes dans les médias.||Abstract : This research examines the reception of women's representations in two advertising campaigns for beauty products, Dove's Campaign for Real Beauty and Axe's Bom Chicka Wah Wah. While the first seeks to construct a more democratic beauty standard, the second reproduces the dominant standard of the ideal woman. Such contradiction would by no means be surprising if it was not that both brands belong to Unilever, a multinational corporation. Such contradiction therefore created an important controversy.This master's thesis is based on different theories in communication and feminist studies. It deals with socialization, competing roles of media and mothers in this process, gender construction, women's representations in media and advertising, as well as with the issues of publics and reception, as discussed by the constructed meaning approach.This reception study looks into a particular public, that is mothers of teenage girls: these women are Dove's target and their daughters are regularly exposed to feminine beauty ideals, represented, among others, by Axe. Three focus groups were held with 23 participants in different cities of Québec. Participants were invited to share their opinions on the ads broadcasted on the websites of Dove's Real Beauty Campaign and Axe's Born Chicka Wah Wah, and to exchange ideas and views on advertising, beauty standards and women's representations in media. Three main points can be drawn from the results and their analysis. First, the mothers of teenage girls interviewed tend to negotiate the messages in advertisings. It is certain that they directly integrate some elements of meaning, but they also reject others and display great critical faculty. Second, it seems they play a key-role in socialization, both in the initiation to and the reproduction of norms of feminity and in the acquisition and development of critical faculty towards these norms. Third, they take up feminist positions and views on the body, fashion and beauty practices, as well as women's representations in media.
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Book, Jonathan, and Jesper Lindahl. "Enabling and using local communication channels in rural India." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26780.
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The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. The BOP-segment may seem lucrative but it is however risky and challenging to enter a market characterized by poverty. One of the risks that are pointed out in research is minimal local marketing expertise. A key to succeed in a BOP-market is finding innovative ways of building awareness for a product. Earlier research have pointed at local partners as important for creating that awareness. This study aimed to find how companies have enabled and used non-traditional partners as a communication channel. The findings of the study indicate that companies have used enabling efforts and that CSR approaches and NGO partnerships had been important for enabling the communication channel as well as important for delivering a trustworthy message for all investigated cases
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Willer, Ragnar Karl. "Dispelling the myth of a global consumer." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät III, 2006. http://dx.doi.org/10.18452/15540.
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Welche Bedeutung hat Kultur für das Konsumverhalten? Die hier vorgelegte Auseinandersetzung mit dieser Frage im Kontext der Mischkultur Indonesiens zeichnet sich aus, dass sie über die Binnenräume der jeweiligen Wissenschaftsfächer, wie der Südostasienkunde und der Betriebswirtschaftslehre, weit hinausragt und für die Beantwortung der Fragestellung ein neu entwickeltes analytisches Diagramm zur strukturierten Analyse kultureller Einflüsse auf das Konsumverhalten aufweist, das die Möglichkeit, Märkte interkulturell zu erschließen, eröffnet. Die Untersuchung der den indonesischen Konsumenten beeinflussenden Kulturelemente ist ein Indizienbeweis gegen die so häufig postulierte Vorstellung eines global, homogen denkenden und universalistisch handelnden Konsumenten, die mit der Fallstudie eines für das Nischensegment der verschleierten Musliminnen in Indonesien geschaffenen Shampoos eines Weltkonzerns abschließt.What impact does culture have on consumer behavior? The discussion of the above question in the multicultural context (Mischkultur) of Indonesia is characterized by the fact that it goes far beyond the limits of the respective scientific fields like Southeast Asian studies or business studies. It provides a new analytical diagram for structural analysis of cultural influences on consumer behavior which offers the possibility to develop new markets in an intercultural manner. Investigation of cultural factors influencing Indonesian consumers has indicated that the often postulated globally homogenous thinking and universally acting consumer is merely a myth. This investigation concludes with a case-study dealing with a shampoo developed by a multinational for the niche segment, Indonesian veiled Muslim women.
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Mees-Buss, A. E. Jacqueline. "Multinationals in transition: Unilever’s response to the demand for corporate social responsibility in a changing world." Thesis, The University of Sydney, 2014. http://hdl.handle.net/2123/11607.
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Adverse side effects of rapid industrialisation and globalisation have increasingly challenged the role and responsibility of large multinational corporations (MNCs). The motivation for this study was to contribute to a deeper understanding why, despite the public commitment of many of the world’s largest MNCs to reverse these negative side effects, change is still limited. What is presented is a historical case study that follows the evolution of Unilever – in particular Unilever’s largest and most global brand Dove - over a 10-year period (2001 – 2011). During the time under study, Unilever earned a reputation as one of the world’s leaders in corporate social responsibility (CSR). Dove became a powerful advocate for reversing the negative social impact created by its own industry, the beauty industry; a strategy that achieved wide public acclaim. By taking a critical realist (CR) perspective, the focus is on the forces and mechanisms that have shaped the evolutionary processes of change as well as resilience to change at a corporate as well as at a brand-team level. One of the main contributions of the study is that it demonstrates that CSR and its related constructs such as Sustainability or Shared Value Creation are subjective interpretations of the role and responsibility of corporations in society that change over time. Interpretations have been subject to an evolutionary process of variation, selection and retention that is driven by economic, social and ideological forces. The conclusion is that the interpretation of CSR is, an ongoing ideological and political debate that cannot be tamed by reducing the social role and responsibility of the MNC to the introduction of profitable solutions to social problems. At the same time, the nature of Unilever as an organisation is evolving towards a system that is less flexible and leaves little room for experimentation and political debate.
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Eusébio, Mariana Isabel Rodrigues, Eugenia Antonia Isoletti, Joana Maria Baptista de Almeida, Maria Luísa Melo Gomes Oliveira, and Rita Jordão Paula Nogueira. "Unilever recruitment branding." Master's thesis, 2014. http://hdl.handle.net/10362/120297.
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Pires, Susana Sofia Castelo. "Unilever Group : equity valuation." Master's thesis, 2014. http://hdl.handle.net/10400.14/16592.
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The following dissertation has the purpose to value the Unilever Group, but more specifically Unilever N.V. being publicly traded in the Amsterdam Exchange Index. Unilever is seen as a global player and one of most successful and competitive fast-moving consumer goods companies.
In order to valuate Unilever’s equity, a Discounted Cash Flow (DCF) approach is first carried out, since it is believed to be the most reliable methodology. The value estimated was €36.39, advising one to buy its shares when comparing to the actual price of € 31.86.
Further on, a relative valuation (selecting a specific peer group and applying multiples) is suggested, as a complementary analysis to the DCF, leading to a target price of €34.15 using a forward enterprise-value multiple for 2014. Meaning, once again, a buy recommendation is issued, since the market currently yields a lower value.
As a final assessment and basing the target price on the present value of future dividends, a Dividend Discount Model (DDM) is performed. This model indicates Unilever’s is priced at €18.65, leading to an overvalued market price and, consequently, a selling opportunity.
Lastly, a comparison is made between these results and the target price reached by a JP Morgan’s analyst, being the last one priced at €27.00 using a DCF-WACC methodology (representing a selling opportunity). All details are further addressed in this Thesis.
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Evantha, Raynaldo. "Equity valuation: Unilever Indonesia." Master's thesis, 2021. http://hdl.handle.net/10071/23396.
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Unilever Indonesia specializes in the manufacture and sale of fast-moving consumer
products in the areas of nutrition, hygiene and personal care. It operates in four segments,
including personal care, food, beverage and home care. The Company has maintained a
sustainable growth in stock price over the years since its Initial Public Offering (IPO) in 1982.
At the end of 2020, the Company was the 3rd largest on stock-market capitalization in Indonesia
Stock Exchange standing at USD 21.4 billion.
The present project aims at carrying out Unilever Indonesia's firm valuation study, using the
Discounted Cash Flow approach to achieve the fair value for each share on December 31st,
2020. The key results show that the shares of Unilever Indonesia are valued slightly above their
fair value.A Unilever Indonesia está especializada no fabrico e venda de bens de grande consumo nas áreas alimentar, higiene e cuidados pessoais. Opera em quatro segmentos incluindo cuidados pessoais, alimentação, bebidas e produtos para o lar. A Empresa tem mantido um crescimento sustentado do preço das suas ações desde a sua entrada em bolsa em 1982. No final de 2020 era a terceira no Bolsa da Indonésia de acordo com a sua capitalização bolsista cerca de 21.4 biliões de USD. Este Projeto visa a determinação do valor das ações da Unilever Indonesia a 31 de dezembro de 2020 segundo o método do Discounted Cash Flow. O resultado final encontrado aponta para uma ligeira sobrevalorização das ações naquela data.
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Carvalho, Ana Margarida Almeida. "The proposed acquisition of Danone by Unilever." Master's thesis, 2020. http://hdl.handle.net/10400.14/31319.
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The purpose of this dissertation is to propose an acquisition in the Consumer Goods Sector.
This Sector has been consistently growing in the last years, and Investment Analysts forecast it
as one of the fastest moving in the next years.
The proposed companies are Unilever as acquirer and Danone as target. Danone is a unique
opportunity for Unilever to acquire a company that has brands loved by million families across
countries and a strong pathway for delivering long term sustainable value to the economy and
environment.
Unilever and Danone have an intrinsic value of €123 046million and €44 507million,
respectively. The acquisition would follow a friendly takeover with a bid price of €56
265 million, which represents a 30% premium over the market capitalization of the target as of
29th May 2020. The offer would be 80% cash and 20% equity, financed by cash reserves and
the issuance of debt. In term of shares, Unilever would need to issue 242million shares for the
acquisition. It is expected that the proposed acquisition yield €13 967million in synergies and
deliver €2 208 million value to acquirer shareholders.Esta dissertação tem como objetivo propor uma aquisição no setor de Bens de Consumo. Este setor tem vindo a crescer nos últimos anos, e analistas preveem como um dos setores com maior mudança nos próximos anos. Unilever é a empresa proposta como investidora e Danone como empresa adquirida. Danone é uma oportunidade única para Unilever adquirir uma empresa que tem marcas amadas por milhões de famílias em vários países e um plano forte para criar valor sustentável a longo prazo para a economia e ambiente. Unilever e Danone têm valor intrínseco de €123 046 milhões e €44 507 milhões, respetivamente. A aquisição seguiria uma proposta amigável com uma oferta de €56 265 milhões, que representa um prémio de 30% acima do valor de mercado da empresa adquirida a 29 Maio 2020. A oferta seria em dinheiro e ações, financiada por capital próprio e emissão de dívida. Unilever emitiria 242 milhões de novas ações. Espera-se que a aquisição proposta gere sinergias no valor de €13 967m e crie um valor capturado de €2 208 milhões para os acionistas da Unilever.
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Geirinhas, Pedro António dos Santos. "Should Unilever JM export Cornettos to emergent countries?" Master's thesis, 2014. http://hdl.handle.net/10362/15054.
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Stack, E., D. P. Grenville, R. Poole, E. B. Horn, and H. N. Harnett. "Lever Brothers & Unilever – a practical problem of source?" 2014. http://hdl.handle.net/10962/2143.
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Ceia, João Pedro Oliveira. "Cost-to-serve customers’ optimization: macro project Unilever – Jerónimo Martins." Master's thesis, 2014. http://hdl.handle.net/10362/15050.
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The objective of this work project is to analyse and discuss the importance of the “Cost to Serve” as a differentiation key factor, by accessing cost to serve customers of a Portuguese subsidiary of a multinational company, which is operating in the sector of fast moving consumer goods (FMCG) – Unilever – Jerónimo Martins (UJM). I will also suggest and quantify key proposals to decrease costs and increase customers’ value. Hence, the scope of this work project is focused on logistics and distribution processes of the company supply chain.NSBE - UNL
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Holstein, Catarina Bebiano de Sousa e. "Unilever JM's Knorr : sustainable leadership in the portuguese bouillon market." Master's thesis, 2011. http://hdl.handle.net/10400.14/7881.
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Сейфуллаєв, Фяган Васіф огли, and Фяган Васиф оглы Сейфуллаев. "Формирование конкурентоспособности компании в условиях глобализации (на материалах компании «Unilever»)." Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/11252.
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holstein, Maria Joana Pereira Coutinho de Sousa e. "Unilever food solutions new digital CRM platform- what is the combination of tools, processes and content that will help Unilever food solutions grow his business?" Master's thesis, 2016. http://hdl.handle.net/10362/17190.
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Unilever Food Solutions new digital CRM1 Platform - What is the combination of tools, processes and content that will help Unilever Food Solutions grow his business?
Unilever Food Solutions (UFS) intend to create a new online platform to enable it to communicate with segments of the markets, which have previously been too difficult to reach.
Specifically targeted at Chefs and other food professionals, the aim is to create an interactive website, which delivers value to its intended users by providing a variety of relevant content and functions, while simultaneously opening up a potential transactional channel to those same users.
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Brito, Bárbara de Resende Magalhães Souzela. "Centralization of supply chain management operations: the case of Unilever Ultralogistik." Master's thesis, 2016. https://repositorio-aberto.up.pt/handle/10216/87084.
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Brito, Bárbara de Resende Magalhães Souzela. "Centralization of supply chain management operations: the case of Unilever Ultralogistik." Dissertação, 2016. https://repositorio-aberto.up.pt/handle/10216/87084.
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Ho, Kuan-Chen, and 何冠臻. "Competitive Strategy of FMCG Industry：The Cases of P&G and Unilever." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/k66epn.
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Gaspar, Carolina de Matos Pereira. "How to re-launch the Unilever face care brand simple® in Portugal?" Master's thesis, 2018. http://hdl.handle.net/10362/39289.
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Simple® is a brand recently launched in Portugal that has failed to reach the launching
objectives projected by Unilever-Jerónimo Martins. This Work Project focuses on the face
care category and its main intention is to understand how to re-launch the brand in Portugal.
After developing a deep research through in-depth interviews and in-store observations, based
on the purpose of understanding why Simple® was not able to meet its launching objectives,
we identified that the brand positioning was the main issue to be addressed to re-launch
Simple® successfully in Portugal.
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Enkhbaatar, Chinguun, and Chinguun Enkhbaatar. "A Comparative Study of Forecasting Methods- A Case Study on Clorox, P&G, Unilever." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/15232216054023069435.
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碩士銘傳大學
企業管理學系碩士班
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Financial performance can be predicted more effectively through a chronological sequence of experiments over time. The characteristic and optimal solution of experiments should consider both linear and nonlinear forecasting methods. The objective of this study presented is to highlight the advantages of combining the linear (Exponential Smoothing) and nonlinear (Multilayer Perception Neural Networks) models. The proposed method can outperform not only in flexible data collection but also can be more informative and practical for microscopic and macroscopic applications.
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Vaqueiro, Cláudia de Jesus Letras. "Strengthen Unilever-Jerónimo Martins’ position in the traditional supermarkets: Focusing on the interior of Portugal." Master's thesis, 2013. http://hdl.handle.net/10362/17575.
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Field lab: Entrepreneurial and innovative venturesThe survival of the retail market is based on ‘customer centricity’ and traditional supermarkets are specialist in this client focus business model. Moreover, traditional retailers still presented positive results in the last years despite the decreasing stores number. Therefore, Unilever-Jerónimo Martins is reinforcing the relationship with those through a direct approach in terms of marketing and sales channels management, avoiding the involvement of the cash and carries. This bypass strategy aims to increase traditional supermarkets potential using merchandising and point of sale activity. In the interior of the country, especially in Alentejo, traditional supermarkets value in their suppliers price just as customer service, based on trust and past relationship success, and store delivery. Regardless of cash and carries’ threats, cash and carries have a strong position in the value chain of the traditional supermarkets and there is potential to enrich this target via a three parties’ partnership model. Concluding, the present work project evaluates the efficacy and effectiveness of the Unilever-Jerónimo Martins’ direct approach to traditional supermarkets in the interior of Portugal, providing gap analysis, drawing risk assessment and recommending the best approach in strategic, tactics and implementation levels.
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Мамедалієв, Аліафсун Алі огли. "«Конкурентоспроможність підприємства в умовах економічної глобалізації: проблеми та умови забезпечення (на матеріалах компанії «Unilever Group»)»." Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/10148.
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Объем и структура работы: дипломная магистерская работа состоит из введения, трех глав, выводов и предложений, приложений и списка использованной литературы. Общий объем работы 118 страниц. Основной объем работы составляет 105 страниц и содержит 13 рисунков, 18 таблиц. Список использованных источников состоит из 89-ти наименований и размещен на 10-и страницах. В дипломной работе 3 приложения - на 3-х страницах.
Целью исследования является анализ международной конкурентоспособности компаний в условиях экономической глобализации. Задачи заключаются в следующем: исследовать понятие конкурентоспособности предприятия; проанализировать методические подходы к оценке конкурентоспособности предприятия в условиях экономической глобализации; рассмотреть характеристику системы управления конкурентоспособностью предприятия; определить международную конкурентную среду компании «Unilever Group»; провести анализ финансово-экономического состояния «Unilever Group» в аспекте определения конкурентоспособности компании; определить международную конкурентоспособность компании «Unilever Group»; исследовать организационные меры по повышению уровня конкурентоспособности компании «Unilever Group»; разработать пути совершенствования конкурентной стратегии компании «Unilever Group»; проанализировать перспективы развития бизнеса компании «Unilever Group» на рынке Украины.
Объект исследования – международная конкурентоспособность компаний на рынке FMCG в условиях экономической глобализации, предмет – международная конкурентоспособность компании «Unilever Group».
Методы исследования: системный; системный анализ; структурный анализ; SWOT-анализ.
Информационную базу исследования составили монографии, статистические сборники, годовая финансовая отчетность компании «Unilever Group», статьи зарубежных и отечественных ученых в периодических изданиях, электронные ресурсы сети Интернет.
Результаты исследования. Рассмотрены теоретические подходы к определению конкурентоспособности предприятия. Проведен анализ конкурентоспособности компании «Unilever Group». Исследованы пути повышения конкурентоспособности компании «Unilever Group».
Рекомендации по использованию результатов исследования:
1. ПАО «Полтавский автоагрегатный завод», заключающиеся в необходимости: 1) постоянно осуществлять модернизацию производства с целью повышения качества и расширения ассортимента продукции; 2) таргетировать рекламу по социально-демографическим характеристикам и профильным интересам пользователей.
2. ВУЗ Укоопсоюза «Полтавский университет экономики и торговли» при преподавании учебной дисциплины «Управление международной конкурентоспособностью» о следующем: 1) в тему «Оценка международной конкурентоспособности предприятия» включить материал, освещающий аналитические расчеты деятельности компании «Unilever Group»; 2) использовать мультимедийную презентацию по теме «Перспективы бизнеса «Unilever Group» на рынке FMCG в Украине; 3 в перечень тем рефератов добавить тему «Конкурентоспособность международных компаний на рынке FMCG».
Значимость работы и выводы по результатам исследования. Выводы. Появление большого количества новых компаний, либерализация импорта, создания рынка капитала – все это в значительной степени усложняет рыночную ситуацию, увеличение предложения товаров и услуг, с одной стороны, и сокращение платежеспособного спроса, с другой, создали условия, в которых конкуренция стала обычным делом. Проведенные исследования свидетельствуют об усилении конкуренции на мировом рынке. Появление большого количества новых компаний, либерализация импорта, создания рынка капитала – все это в значительной степени усложняет рыночную ситуацию, увеличение предложения товаров и услуг, с одной стороны, и сокращение платежеспособного спроса, с другой, создали условия, в которых конкуренция стала обычным делом. Предложения. Проведенное исследование основных направлений деятельности компании «Unilever Group» на национальном и мировом уровнях, а также определение основных субъектов хозяйствования позволяет предоставить перечень предложений по направлениям улучшения результативности деятельности украинских предприятий стоит: постоянно осуществлять модернизацию производства с целью повышения качества и расширения ассортимента продукции; совершенствовать систему распределительной логистики, расширять каналы сбыта и связи с розничными торговыми сетями; обеспечивать коммуникацию компании с потребителем через проведение промо-акций, участвовать в ценовых акциях; используя стратегию диверсификации, создавать новую продукцию, что позволит освоить новые сегменты рынка и усилит конкуренцию.
Связь работы с научными программами, планами, темами: участие в кафедральных научных исследованиях по теме «Современные процессы глобализации движущие силы, мегатренды, противоречия» (0113U006220).
Апробация результатов магистерской работы. Основные положения и полученные результаты исследований опубликованы на научной конференции студентов и молодых ученых специальности 292 Международные экономические отношения «Актуальные проблемы теории и практики международных экономических отношений в условиях глобальной трансформации» (г. Полтава, 2 декабря 2020 г.).
Публикации: Мамедалиев А. А. Проблемы повышения международной конкурентоспособности предприятий Украины в условиях глобализации / А. А. Мамедалиев // Актуальні проблеми теорії та практики міжнародних економічних відносин в умовах глобальної трансформації : матеріали наук. конф. студ. та молодих учених спеціальності 292 Міжнародні економічні відносини (м. Полтава, 2 грудня 2020 року) / за заг. ред. В. Ю. Стрілець. – Полтава : ПУЕТ, 2020. – С. 22-26.
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Arisadita, Rahmani, and Rahmani Arisadita. "Opportunities and Barriers for Implementing International Strategy in Indonesia: A Case Study of Unilever Indonesia." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13953863746455189345.
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碩士國立臺灣科技大學
管理學院MBA
101
The purpose of my thesis is to understand why Unilever Indonesia can successfully penetrate and survive in Indonesia market and capture the lessons in managing international strategy and upon understanding the key reasons, I explore possible improvement opportunities. The success stories of Unilever Indonesia brand is not only widely known locally in Indonesia but also internationally. This thesis mainly covers about what is Unilever Global international opportunities to enter the market in emerging country, in this case, Indonesia; what kind of international strategies they implement, what kind of modes of entry and how is the strategic competitiveness outcomes they have got during their pace in Indonesia. Unilever Indonesia operations in Indonesia have started since 1933 when they decided to established a factory to produce their pioneer products: soap bar and margarine, during 78 years Unilever Indonesia seems always can control and handle the problem they faced through a multidomestic strategy so they always in a safe position in Indonesia market. Recent years, Unilever Indonesia not only focus on their business development, they also trying to care to their surrounding area through a sustainable living plan which is first launch in 2010. Unilever try to double their business and investment in Indonesia but on the other hand they try to halving impacts for the environment. The key lessons and barriers of international strategy will be highlighted in this case study and finally it will come up with the recommended strategies due to increase market share in Indonesia market. Keyword: International Strategy, Investment, Fast-Moving Consumer Goods Industry, Indonesia Market, Unilever Indonesia.
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Kpoku, Obed Kojo. "Positive and negative influence of globalization on international business actors’ activity (on materials of Unilever Group)." Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/11137.
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BOISSONNAS, ALICIA MARION, and 艾莉莎. "Multinational Enterprises Operating in Emerging Economies: The case of Unilever and Procter & Gamble in India." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/67581741801192045051.
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碩士輔仁大學
國際創業與經營管理學程碩士在職專班
105
The aim of this thesis is to analyze the growing importance of emerging markets for international companies. The example of Unilever and Procter and Gamble in India will be used as a case study to evaluate which of the leading fast moving consumer good company is using the most appropriate strategy in emerging markets with regards to product adaptation, innovation, distribution and social responsibility. The analysis concludes that the market driven strategy followed by Unilever that focuses on reaching the rural population is more effective than the capability driven approach followed by Procter & Gamble.