Relevant bibliographies by topics / Unique Value Proposition

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Unique Value Proposition'

Author: Grafiati
Published: 5 June 2025
Last updated: 24 June 2025

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Journal articles on the topic "Unique Value Proposition"

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Rissalyn, V. Golpe, A. Ogarte Nico, G. Ong Harvin, and Marie T. Valenzuela Joie. "UNIQUE VALUE PROPOSITION MODELS FOR SELECTED SOCIAL ENTERPRISE PRODUCTS." GPH-International Journal of Business Management 07, no. 07 (2024): 64–105. https://doi.org/10.5281/zenodo.13384038.

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<em>This study generally aims to develop unique value propositions for selected social enterprise products to reward the owners with an understanding on the attitudes of the customers towards their products. It focused on 4 Social Enterprise products, namely; Green-Tie Enterprise&rsquo;s Usbong Pencils, Gugu Bags Backpack, Hataw&rsquo;s Blanket, and Karaw Craftventures Plush toys. A descriptive-evaluative research design was employed by the researchers and administered self- constructed survey questionnaires to determine the customer&rsquo;s attitudes and focused-group discussions to assess the level of acceptability of the developed Unique Value Proposition Models. The study revealed the following major results; Usbong Pencils is that it is less heavy, cheaper, and ecofriendly as it also maximized opportunities where customers can help in environmental advocacies by spending lesser costs while gaining &ldquo;positive self-perception or the feeling of being relevant&rdquo; once they purchase the pencils; Gugu Bag is has strong thread made of jute which made it durable to carry heavy items, has laptop compartment that&rsquo;s useful for youth and young professionals, and maximized opportunities for customers to provide employment for the community; Hataw blanket&rsquo;s unique value proposition is that it is a high quality blanket with a hint of culture that has been able to support local weavers' livelihoods; and Karaw Craftventures are sturdy, colorful, and innovative from their designs. It also promotes various societal benefits through support of local artists in the Bicol region, upscaling of scrap materials into artisanal products that helps the environment and provides sustainable livelihood to those belonging to the marginalized sector.</em>
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Suvorova, Tat'yana. "Russian Practice of Marketing Management by Value Proposition." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 9, no. 4 (2024): 610–19. https://doi.org/10.21603/2500-3372-2024-9-4-610-619.

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As a method of marketing management, value proposition means that the business strategy relies on a promise of value. It is a value offer that represents the product or service as unique, thus increasing the customer loyalty. This approach is regarded as efficient both by marketeers and entrepreneurs because a well-designed value proposition is usually profitable for the company. The author developed an up-to-date definition for value proposition and analyzed specific cases of successful value propositions as a marketing strategy. Standard research methods made it possible to describe the stages of managing the company’s value proposition management, define the existing model of value proposition tools, and identify the goals of value proposition. The illustrative part of the research involved a comprehensive analysis of Russian value proposition practice, i.e., presentation methods, promotion tools, stages, and customer orientation. Value proposition creates a lasting connection between the brand and the consumer, ensuring loyalty and repeat sales as companies employ multiple marketing channels to ensure optimal conversion metrics and deliver the product’s value proposition to the customer.
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Riasi, Arash, Zvi Schwartz, and Chih-Chien Chen. "A proposition-based theorizing approach to hotel cancellation practices research." International Journal of Contemporary Hospitality Management 30, no. 11 (2018): 3211–28. http://dx.doi.org/10.1108/ijchm-10-2017-0616.

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Purpose This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach Developing new theories could provide unique insights and broaden the scope of research in hospitality management. To illustrate the power of proposition-based theorizing, this methodology is applied to the hotel cancellation policies domain. Findings Using the proposition-based theorizing in the context of cancellation policies, this study provides several propositions that could have broad implications for future research. Originality/value The contribution of this paper is threefold. First, the potential benefit of the proposition-based theorizing in the revenue management context of cancellation policies is demonstrated. Second, the theoretical frameworks and insights from the product return policy literature that could enrich future studies on hotel cancellation policies are introduced. Finally, this study conjectures on these theories’ relevance to hotel cancellation policies and consequently on their potential contribution to the scholarly discourse.
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Johnson, Catherine, Timo Kaski, Yvonne Karsten, Ari Alamäki, and Suvi Stack. "The role of salesperson emotional behavior in value proposition co-creation." Journal of Services Marketing 35, no. 5 (2021): 617–33. http://dx.doi.org/10.1108/jsm-11-2019-0455.

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Purpose This paper aims to focus on how salespeople use emotions to build connections and facilitate value proposition co-creation (VPCC) in B2B complex services sales. Design/methodology/approach This paper uses video recordings of authentic B2B sales meetings in a two-part qualitative study. Findings This paper proposes a set of salesperson emotional behaviors that influence the co-creation of value propositions with customers. This paper uncovers five salesperson emotional behavior archetypes influencing VPCC. Research limitations/implications This study advances the value proposition literature by linking salespeople’s emotional behaviors with micro-level activities in the collaborative crafting of value propositions. The unique methodology may encourage researchers to apply video recordings in future studies. Practical implications The study provides managerial guidelines for improved selling competence and sales team organization. Originality/value This study’s findings represent a new insight into the actual manifestations of salesperson emotional behaviors that are commonly discussed but rarely observed directly.
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Hidayat, Desman, Apriani Kurnia Suci, and Gita Khadijatu Saliha. "Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up." Binus Business Review 7, no. 1 (2016): 89. http://dx.doi.org/10.21512/bbr.v7i1.1488.

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Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.
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Quero, María José, and Rafael Ventura. "Value proposition as a framework for value cocreation in crowdfunding ecosystems." Marketing Theory 19, no. 1 (2018): 47–63. http://dx.doi.org/10.1177/1470593118772213.

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The aim of this article is to explore whether the ecosystem approach is required to understand the new service model of crowdfunding. The value proposition approach offers different interpretations for each of the eight levels of value co-creation as seen in the service ecosystem. A qualitative multiple case-study approach is used to analyze the two most representative crowdfunding platforms in Spain, Verkami and Lánzanos, in terms of the amounts of funds provided. This article offers an analysis of specific cases of crowdfunding in the arts and cultural sector through the biggest platforms in Spain. The sampling design could be improved by including the experiences of crowdfunding projects in other countries in the analysis. The findings could assist service managers and practitioners to improve planning of value cocreation through the value propositions approach, with a variety of actors within the service ecosystem. This article is a contribution to the development of service-dominant (SD) logic in relation to FP 7 and FP 10. Managerial contributions include the development of a crowdfunding service ecosystem model for arts managers, which offers not only a method of generating finance or economic value but also opportunities for strengthening bonds with customers and other stakeholders. This article is unique in that it integrates value proposition categories in micro-, meso-, and macrocontexts and analyzes the different kinds of cocreation that exist in the crowdfunding context.
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Lundkvist, Hans. "Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive." International Journal of Business and Management 10, no. 11 (2015): 62. http://dx.doi.org/10.5539/ijbm.v10n11p62.

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Despite a global financial crisis, the concept Employer Branding became the point of departure for an interactive collaboration between an engineering company and a research team. When reviewing academic literature the conclusion was that very few articles combine the concepts of employer brand and gender equality. This article contributes theoretically to promote and examine arguments for the potential of adopting a gender perspective when developing an employer brand and when compiling the employer value propositioning. The article intends to inspire organizations to use a gender perspective when developing the employer value proposition in order to promote propositions reflecting the organization. It will also open avenues for further research by synthesizing the two fields.
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Ghandour, Ahmad. "Crafting a web-unique value proposition using the concept analysis technique." Global Business and Economics Review 21, no. 1 (2019): 14. http://dx.doi.org/10.1504/gber.2019.096853.

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Ghandour, Ahmad. "Crafting a web-unique value proposition using the concept analysis technique." Global Business and Economics Review 21, no. 1 (2019): 14. http://dx.doi.org/10.1504/gber.2019.10017576.

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Elma, Maranita. "Proposed Ideal Business Model of an IoT Online Store (Case Study of Cosmic.id)." International Journal of Current Science Research and Review 05, no. 12 (2022): 4617–36. https://doi.org/10.5281/zenodo.7451041.

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<strong>ABSTRACT: </strong>Cosmic.id is one of the businesses engaged in the IoT industry. It has been established since 2018 and is selling the products via e-commerce (Tokopedia). Cosmic.id has three products categories; in-house products (LoRa, and Development Board), resale products (Resistor, Connector, Capacitor, and etc) and custom products or services (Bridge Monitoring System, Temperature Sensor, and etc). Currently, Cosmic.id serves 2 segmented customers; B2C and B2B. Both segment give profit to the company, but since the internal resources are limited, then Cosmic.id has to decided which segment that the company should focus on, so the company could gain more revenue and have stable revenue for each month. The research objective of this thesis is to discover the ideal model business of Cosmic.id, B2B or B2C, therefore they could focus more to gain more revenue for the business. Also, another purpose is to discover whether the existing Unique Value Proposition is still relevant to the target model and what needs to be fixed. The research conducts in qualitative study, interviewing existing and prospective customers, both B2C and B2B customers. During the research, it was found that the B2B segment has a big opportunity for Cosmic.id&rsquo;s revenue streams. It could give more revenue to the business, but some efforts have to be done to reach that market. In addition to that, some parts of the existing Unique Value Proposition are not relevant to the current condition. The end outcome of this study is the focus on B2B customers and the new Unique Value Proposition, which will be applied in this business and is given in the form of OKR and KPI in accordance with consumer needs. It is hoped that Cosmic.id and the team would do their best to provide the products that the market really needs and apply the new Unique Value Proposition both for B2B and B2C customers, so that the company will have stable revenue and could be sustained in the future. It is also hoped that Cosmic.id could contribute to the IoT development in Indonesia since there are not many LoRa manufacturers in Indonesia. &nbsp;
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Dissertations / Theses on the topic "Unique Value Proposition"

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Liedström, Kvelland Max. "Designing Towards a Unique Value Proposition : Iterating Using the Directed Product Reaction Method: A Case Study." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-95454.

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Lean Startup lacks a method specifically designed to evaluate whether a HCI-design is fulfilling the promises delivered by the unique value proposition (UVP). At the time of writing, concurrent think aloud protocols during usability testing and interviews are used to that end. There are, however, a couple of issues bundled with the use of such methods. Using a case study conducted on two iterations of high-fidelity prototypes of a meal planning website currently in development, a method called Directed Product Reaction (DPR) is proposed. DPR is a result of the adaptation of Product Reaction Cards, and the addressing of issues uncovered during case study iterations. DPR aspires to be that specifically designed method needed for assessment of user experience in relation to UVP in Lean Startup, and while the resulting method proposed has far from achieved that goal, it serves as a foundation moving forward.
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Books on the topic "Unique Value Proposition"

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Kjar, Kevan. UNIQUE VALUE PROPOSITION CREATION GHT+Forum. Independently Published, 2019.

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Murray, Kyle. Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. University of Toronto Press, 2019.

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Lucchina, Marco. Camel Theory: Design and Execute Your Unique Value Proposition. Independently Published, 2018.

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Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. University of Toronto Press, 2013.

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Murray, Kyle. American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. University of Toronto Press, 2018.

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American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. University of Toronto Press, 2016.

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Business Model Canvas Blank Templates: Large Blank Business Model Canvas Templates for Business Owners. Design and Plan Your Startup Ideas with Unique Value Proposition. Independently Published, 2020.

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King, Jeffrey C. Felicitous Underspecification. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192857057.001.0001.

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Felicitous uses of contextually sensitive expressions generally have unique semantic values in context. For example, a felicitous use of the singular pronoun ‘she’ generally has a single female as its unique semantic value in context. In the present work, it is argued that contextually sensitive expressions have felicitous uses where they lack unique semantic values in context. The author calls such uses instances of felicitous underspecification. In these uses, the underspecified expression is associated with a range of candidate semantic values in context. A rule is provided for updating the Stalnakerian common ground when sentences containing felicitous underspecified expressions are uttered and accepted in a conversation. The author also gives an account of the mechanism that associates the range of candidate semantic values in context with an underspecified expression. Sentences containing felicitous underspecified expressions can be embedded in various constructions. The author considers the result of embedding such sentences under negation and verbs of propositional attitude. He also examines the question of why some uses of underspecified expressions are felicitous and others aren’t. This investigation yields the notion of a context being appropriate for a sentence (LF), where a context is appropriate for a sentence containing an underspecified expression if the sentence is felicitous in that context. Finally, some difficulties are covered that arise in virtue of the fact that pronouns and demonstratives have some sorts of implications of uniqueness that clash with their being underspecified.
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Avruch, Kevin, Peter W. Black, and Joseph A. Scimecca, eds. Conflict Resolution. Greenwood Publishing Group, Inc., 1991. http://dx.doi.org/10.5040/9798400630477.

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This unique collection of comparable case studies addresses the need to assess modes of conflict resolution in a larger sociocultural context with attention to varying approaches and cultural perspectives. Editors Avruch, Black, and Scimecca, together with other anthropologists and sociologists, propose and test different propositions, while looking toward a general theory of conflict and conflict resolution. Their joint effort should be of real interest to sociologists, anthropologists, political scientists, indeed to all those concerned with ethnic studies and ethnoconflict today. The contributors examine different theoretical concepts and approaches to conflict resolution in five different cultures, American, Arab, Asian, Latin American, and Pacific societies. The interdisciplinary study offers a broad range of vantage points for considering interpersonal, community, institutional, and national problems. The authors analyze concepts of personhood, the role of power and authority, ethical values, and methods for negotiating differences, and conflict resolution as an emerging discipline.
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Belohlavek, Radim, Joseph W. Dauben, and George J. Klir. Fuzzy Logic and Mathematics. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190200015.001.0001.

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The term “fuzzy logic” (FL) is a generic one, which stands for a broad variety of logical systems. Their common ground is the rejection of the most fundamental principle of classical logic—the principle of bivalence—according to which each declarative sentence has exactly two possible truth values—true and false. Each logical system subsumed under FL allows for additional, intermediary truth values, which are interpreted as degrees of truth. These systems are distinguished from one another by the set of truth degrees employed, its algebraic structure, truth functions chosen for logical connectives, and other properties. The book examines from the historical perspective two areas of research on fuzzy logic known as fuzzy logic in the narrow sense (FLN) and fuzzy logic in the broad sense (FLB), which have distinct research agendas. The agenda of FLN is the development of propositional, predicate, and other fuzzy logic calculi. The agenda of FLB is to emulate commonsense human reasoning in natural language and other unique capabilities of human beings. In addition to FL, the book also examines mathematics based on FL. One chapter in the book is devoted to overviewing successful applications of FL and the associated mathematics in various areas of human affairs. The principal aim of the book is to assess the significance of FL and especially its significance for mathematics. For this purpose, the notions of paradigms and paradigm shifts in science, mathematics, and other areas are introduced and employed as useful metaphors.
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Book chapters on the topic "Unique Value Proposition"

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Hirst, Anderson. "Your unique value proposition and pricing." In Sales Management for Start-ups and SMEs. Routledge, 2024. http://dx.doi.org/10.4324/9781003449614-7.

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Koschinski, Ralf. "Impuls 32 – U wie Unique Value Proposition." In 40 Impulse für den neuen Vertriebsinnendienst. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44581-2_32.

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Clarke, Monif. "I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition." In 50 Billion Dollar Boss. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137475022_3.

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Coita, Dorin-Cristian, and Diana Teodora Trip. "Exploring the Impact of Blockchain Technology on Branding in the Luxury Spa Tourism Industry." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_22.

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AbstractIn the world of luxury spa tourism, brands offer unique value propositions that make a spa different from all the others. Luxury spas should use technology to attract guests, such as integrating blockchain technology to enhance brand trust and authenticity. Blockchain technology can influence branding by enhancing trust, improving loyalty programs, and addressing trust issues in the digital space. It can make the luxury spa tourism industry more efficient, transparent, and trustworthy. It can also help spas better meet their customers’ needs and attract new customers worldwide. A systematic review of the pertinent academic literature was undertaken to delineate the constituent components arising from the integration of blockchain technology and their prospective impact on branding within the luxury spa tourism domain. This comprehensive analysis encompassed scrutiny of 50 scholarly articles focused on the application of blockchain technology in tourism. Through a rigorous examination of this corpus, 24 recurrent facets were identified, having the potential to mold the landscape of branding in the luxury spa hospitality industry.
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Knox, Simon, Stan Maklan, and Keith E. Thompson. "Building the Unique Organization Value Proposition." In The Expressive Organization. Oxford University PressOxford, 2000. http://dx.doi.org/10.1093/oso/9780198297789.003.0009.

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Abstract The key issue facing companies today is how to add more customer value in the face of product commoditization, increased service levels, faster innovation, and diminishing brand loyalty. We argue in this chapter that the marketing community is not responding sufficiently to the challenge: many of our brand and marketing tools are dated, worse still, they focus on creating brand values not customer value. Before marketing management can return to their place at the heart of value-adding activities, they will need to work much more closely with business process owners and acknowledge the need for creating value across the organization, rather than just through products and brands. We offer a methodology that enables marketing to reinvent itself as the architect for branding the customer value proposition at an organizational level.
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Malinauskaite, Jurgita, and Hussam Jouhara. "Innovation frameworks. Lean canvas: Unique value proposition canvas." In Sustainable Energy Technology, Business Models, and Policies. Elsevier, 2024. http://dx.doi.org/10.1016/b978-0-443-18454-3.00006-0.

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Coles, Drew X. "The Metropolitan Players: the search for a unique value proposition." In Cases on Arts Entrepreneurship. Edward Elgar Publishing, 2023. http://dx.doi.org/10.4337/9781802209303.00013.

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Appelo, Jurgen. "5 Glücksrad: Bestimmen Sie Ihr Unique Value Proposition durch die Ermittlung der Pains und Gains Ihrer Kunden und die Erstellung eines Value Proposition Wheel." In kreativ Denken, beherzt Machen, erfolgreich Skalieren. Verlag Franz Vahlen GmbH, 2020. http://dx.doi.org/10.15358/9783800661602-43.

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Malinowski, Grzegorz. "Introduction." In Many-Valued Logics. Oxford University PressOxford, 1993. http://dx.doi.org/10.1093/oso/9780198537878.003.0001.

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Abstract The vital part of the studies of logic seeks to determine structural criteria for propositional validity and deals with formal inference relations. A suitable starting point for any analysis of these problems consists in the selection of a set of propositions from among all grammatically well-formed sentences, the members of which satisfy some specified syntactical and semantical conditions. The assumption stating that to every proposition it may be ascribed exactly one of the two logical values, truth or falsity, called the principle of bivalence, constitutes the basis of classical logic. It determines both the subject matter and the scope of applicability of the logic, the main systems of which are the classical propositional calculus (CPC) and the (first-order) predicate calculus (quantifier calculus). CPC is a theory of all truth-functional propositional connectives, i.e. sentence-argument propositional functions having the property that the logical value of any complex sentence formed with their use is determined uniquely by the logical values of its components. The predicate calculus is formed by introducing to the language system, with its semantics adequately extended, the symbols of name-argument propositional functions representing the names of properties and relations and name quantifiers. It renders possible the profound analysis of propositions within the principle of bivalence paradigm.
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Tabassum, Adiba, and Azim Siddiqui. "Crafting a Compelling Employer Brand to Attract Top Antenna Design Talent." In Advances in Mechatronics and Mechanical Engineering. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-6035-4.ch012.

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In the highly competitive field of antenna design, attracting and retaining top engineering talent is crucial for organizations seeking to pioneer breakthrough wireless technologies. This chapter explores strategies for crafting a compelling employer brand that resonates with antenna designers' unique motivations and aspirations. Key attributes valued by antenna engineers are examined, including challenging work, access to cutting-edge tools, continuous learning opportunities, collaborative culture, and competitive compensation. A framework for developing an effective employer brand strategy is presented, encompassing the employee value proposition, showcasing innovative projects, leveraging employee advocacy, community engagement, and delivering an exceptional candidate experience. Case studies illustrate successful employer branding initiatives in the antenna design industry. The chapter also discusses emerging trends and challenges, such as remote work, AI integration, sustainability focus, and the need for diversity and inclusion.
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Conference papers on the topic "Unique Value Proposition"

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Karpstein, Robin, Victor Luis, and Florian Holzapfel. "Agent-based Simulation of UAV based Logistics Networks with Real World Data." In Vertical Flight Society 80th Annual Forum & Technology Display. The Vertical Flight Society, 2024. http://dx.doi.org/10.4050/f-0080-2024-1407.

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Applications of Unmanned Aerial Vehicles (UAVs) are on the rise. Particularly within the healthcare sector the potential is huge as its cited as the most accepted application. This paper introduces an agent-based simulation to evaluate the network performance of UAV-based logistics networks in healthcare. The simulation is applied to a hypothetical real-world network. During a simulated day, the UAV fleet performs 212 flights, including 97 delivery flights, amounting to 4264 minutes enroute and covering a distance of 5941 kilometers. The analysis reveals average non-idle and mission utilization of 66% and 33%, respectively. The study also calculates annual network costs of EUR 2.23Mn, with a majority of it being direct costs (54.5%). Further sensitivity analysis identifies the biggest influences of battery capacity, C-Rate, and operator-to-UAV ratio on network performance and costs, highlighting these factors as critical for future optimization. Additionally, the benefit of incorporating various different UAV types into the network is only given if each UAV provides a unique value proposition to enhance the network performance.
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Dahle, Yngve, Ben Toscher, Anh Nguyen Duc, Martin Steinert, and Kevin Reuther. "An analysis of Core Competence and Unique Value Proposition as normative entrepreneurship elements." In 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE, 2019. http://dx.doi.org/10.1109/ice.2019.8792669.

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Hoorn, Johan, Elly Konijn, Desmond Germans, Sander Burger, and Annemiek Munneke. "The In-between Machine - The Unique Value Proposition of a Robot or Why we are Modelling the Wrong Things." In International Conference on Agents and Artificial Intelligence. SCITEPRESS - Science and and Technology Publications, 2015. http://dx.doi.org/10.5220/0005251304640469.

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Peiffer, Antoine, Kevin Banister, and Dominique Roddier. "Creating an Offshore Floating Wind Energy Industry in California." In ASME 2018 1st International Offshore Wind Technical Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/iowtc2018-1026.

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The state of California stands at a crossroads where many different enablers are now coming together to spur its leadership in a new offshore wind energy industry off the west coast of the US. This paper presents the rationale for this new industry to be built from the ground up and elaborates on the development efforts recently undertaken by Principle Power Inc. (PPI) to jumpstart this important opportunity. The paper will first focus on the unique value proposition offshore wind offers to the Golden State and discuss the path the company has taken to accelerate the development of the offshore wind industry along the coast, with the proposition of a flagship project in Humboldt County.
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"An Overview of the Global Open Educational Badge Movement: Opportunities and Challenges [Abstract]." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4242.

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Aim/Purpose: Educational stakeholders have little understanding of digital educational badg-ing. Background A current overview of the developing educational badging ecosystem, key terminology, advantages, challenges, and examples of badge utilization. Methodology: Illustrative case study Contribution: Creates a record of the developing digital badge industry providing insights to educational stakeholders. Findings: Highly dynamic industry, developing unique terminology, may improve access to higher education, reduce credential fraud, decrease concerns about vague transcripts, and support customized learning. The challenges include a crowded market with many providers, establishing standards, and determining the value proposition of the credential. Recommendations for Practitioners: Before engaging in a long-term badging strategy, understand the badging system as well as the advantages and challenges of this innovation. Recommendations for Researchers: Consider the profound shift offered by the badging system and the relationship that digital educational badges have on grounded theory related to credentials such as human capital development theory, signaling theory, and credentialism theory. Impact on Society: Digital badging marks a paradigm shift in how we think about formal human development; from one that is institution-centric and bounded to one that is learner-centric and unbounded. Future Research: As a new innovation, there is a wide range of needed research. Most current research involves motivational impacts on K-12 learners. Based on this investigation, research regarding impact on access, pedagogy, security, credential information granularity, case studies about choosing a badging platform, value proposition, and the development of standards is needed.
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Gričnik, Ana Marija, Matjaž Mulej, and Simona Šarotar Žižek. "Sustainable Human Resource Management." In 7th FEB International Scientific Conference. University of Maribor, University Press, 2023. http://dx.doi.org/10.18690/um.epf.3.2023.35.

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Sustainable HRM (SHRM) is a new approach to people management, focusing on long-term HRM, regeneration, and renewal. It helps firms attract and retain high-quality employees: by integrating SHRM practices into their employee value proposition, firms establish unique, attractive employer brands. Socially Responsible HRM, Green HRM, Triple Bottom Line HRM, and Common Good HRM are types of SHRM. Especially these characteristics of SHRM matter: Long-term orientation, care for employees, environment, profitability, employee participation and social dialogue, employee development, external partnership, flexibility, compliance beyond labor regulations, employee cooperation, fairness, equality. SHRM is based on sustainable HR policies, such as management of employment relationships, prevention, health and safety at work, training and continuous development, diversity and equal opportunities, fair remuneration and social benefits, communication, transparency, social dialogue, attraction, and retention of employees, work–family balance. The paper presents a possible requisitely holistic model of SHRM.
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Trifonova, Larisa. "The art of slow traveling: combining tradition and innovation in tourism." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.62.

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Purpose of the article: to analyze the potential of slow travel in revitalizing tourism offerings and enhancing destination competitiveness by fostering meaningful experiences that emphasize quality over quantity. Methodology: a qualitative approach, utilizing case studies to identify best practices and emerging trends in slow travel. A thematic analysis is conducted to evaluate the effectiveness of combining traditional cultural elements with innovative services in creating a unique value proposition for slow travel destinations. Conclusions: findings indicate that destinations successfully incorporating both traditional and modern elements into their slow travel offerings are able to provide richer experiences, promoting longer stays and increased visitor satisfaction. Originality: This article contributes to the growing literature on sustainable tourism by presenting a comprehensive framework for integrating tradition and innovation in slow travel. It offers new ideas on how destinations can enhance their appeal through a balanced approach that respects cultural authenticity while embracing technological advances through the art of slow traveling.
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Puke, Ieva, Anda Batraga, Jelena Salkovska, and Henrijs Kalkis. "Specific Marketing Capabilities for Improved Export Performance in Young Firms." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002655.

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The key challenge for young firms in export markets is to find the market opportunity and to develop an appropriate value proposition. The aim of this study is to identify the specific marketing capabilities that support the process of internationalization in young firms and to develop the model that links marketing capabilities to the export performance. The research model was tested within young exporting firm sample in Latvia. Quantitative data was analysed using factor analysis and structural equation modelling with PLS-SEM. This study identifies a unique set of marketing capabilities that enhance the export performance. Strategic marketing capabilities that have a positive effect on export performance are 1) customer engagement (the largest effect), 2) partner linking, 3) market sensing, 4) new product development and 5) strategic creativity capabilities. Firms need to develop cultural marketing capabilities - agility, proactivity, adaptiveness and openness to experiments in the export marketing process. This type of behaviour, particularly proactivity and openness to experiments, has a positive effect on export results and enhances the level of strategic marketing capabilities. The research model can be used by export firm managers and owners to improve the export performance and by government export promotion program leaders to develop and substantiate support tools and activities.
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Zinatullina, E. R., and V. Zh Dubrovsky. "MODELS OF ORGANIZATIONAL SUPPORT FOR DIGITAL ENTERPRISE TRANSFORMATION." In Digital transformation in industry: trends, management, strategies. Institute of Economics of the Ural Brach of Russian Academy of Sciences, 2023. http://dx.doi.org/10.17059/dti-2023-5.

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The article is devoted to the problem of developing a systematic approach to the implementation of digital transformation processes of an enterprise. Interest in its solution is due to the understanding that unique recipes for implementing digital transformation objectively do not exist, but the solution proposed by the authors to the problem of choosing organizational methods and means for developing and implementing a digital business strategy for an enterprise, with the goal of its future transformation into a “digital” enterprise, may be useful . To justify the author's approach, the goals, factors, and key elements of organizational support for the digital transformation of an enterprise are considered, as well as the results of an analysis of the experience of a number of foreign companies and organizations in terms of identifying those elements of the organization, the behavior or state of which ensures a positive result of the digital transformation processes. As an example demonstrating fragments of the author's approach and its system capabilities, models of organizational support for the digital transformation of the value proposition and the main business processes of the enterprise are given - two of the identified seven basic components of the areas of economic activity of the enterprise - the objects of its transformation into a “digital” enterprise.
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Chatar, Crispin, Andrey Konchenko, and Maxim Goncharov. "Vision Analytics for Decreasing HSE Risk and Improving Worksite Efficiency." In IADC/SPE International Drilling Conference and Exhibition. SPE, 2022. http://dx.doi.org/10.2118/208773-ms.

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Abstract Many Industrie are using cameras as the new sensor. Vision Analytics are being used to extract insight from video. One such project was completed recently where vision analytics proved to be a useful technology for improving HSE and increasing efficiency. Data inferred from existing cameras was used to create a monitoring dashboard where supervisors could receive alerts at the worksite level or drill down to the specific events. New technology for training machine learning models which result in faster training times over traditional methods was used. Operators and supervisors can use this to monitor trends and improve efficiency. Working with companies external to the energy industry, a new technology was tested which allows users to train machine learning models in a fraction of the time and with much less data. In order to test the capability, several use cases were tested and workflows for each along with a dashboard for advance analytics was constructed. This paper will not describe the unique methods used to train the machine learning models. It will however describe the use cases and results as well as discuss the next steps in the evolution of a digital workshop. Of interest will be the adaptation of this technology to the oil and gas industry. Each use case will be described with the corresponding value proposition.
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Reports on the topic "Unique Value Proposition"

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Pautz Stephenson, Stefani, Rebecca Banks, and Merijke Coenraad. Outcomes of Increased Practitioner Engagement in Edtech Development: How Strong, Sustainable Research-Practice-Industry Partnerships will Build a Better Edtech Future. Digital Promise, 2022. http://dx.doi.org/10.51388/20.500.12265/158.

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A new participatory research model, Research-Practice-Industry Partnerships (RPIP), presents a unique value proposition. Design processes have typically placed professional designers, not the end users, at the center of the work. RPIPs create an intentional feedback loop that transforms the knowledge, action, or goals of all involved parties (Baker et al., 2022). RPIP aims to create better designs for scalable technologies that both meet the needs of educators and incorporate research from the learning sciences. This yields a product more likely to be used, used appropriately, and have the desired impact for learners. Digital Promise partnered with edtech startup Merlyn Mind and the University of California, Irvine (UCI) in an RPIP. This white paper describes our engagement and suggests that this model can yield positive impacts and new learning for all participants. Surveys and interviews with participants showed that engagement was mutually valued among all parties, practitioners learned more about AI and edtech in general, and Merlyn Mind staff learned more about working with schools and educators. Practitioners also benefited from the networking and collaboration that participation in the RPIP brought and felt it helped them grow professionally.
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bin Ahsan, Wahid, Md Tanvir Hasan, Danilson Placid Purification, Nilim Ahsan, Naima Haque Numa, and Mostain Billa Tusar. Challenges and Opportunities in Bangladesh’s Content Writing Industry: A Qualitative Exploration. Userhub, 2023. http://dx.doi.org/10.58947/ghkp-lxdn.

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This research provides a qualitative, in-depth exploration of the content writing industry in Bangladesh, identifying prevalent trends, challenges, and growth potential. The study utilizes data from 44 participants, which include content writers and clients with diverse levels of industry experience, collected via online surveys and detailed interviews. Key findings suggest that while the industry is marked by a high demand for unique, engaging, and SEO-optimized content, issues pertaining to AI’s role, market saturation, and remuneration concerns persist. Despite these challenges, strategies for success emerged, such as continuous learning, effective client-writer communication, and strategic use of AI and social media tools. The study highlights the industry’s considerable potential for growth and recommends enhancing skill sets, promoting clear communication, creating unique value propositions, and encouraging supportive industry-wide policies. The study also signals future research directions, including the exploration of AI’s impact, pay practices, professional development programs, and the differential roles of social media platforms.
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