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Journal articles on the topic 'Unique Value Proposition'
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Rissalyn, V. Golpe, A. Ogarte Nico, G. Ong Harvin, and Marie T. Valenzuela Joie. "UNIQUE VALUE PROPOSITION MODELS FOR SELECTED SOCIAL ENTERPRISE PRODUCTS." GPH-International Journal of Business Management 07, no. 07 (2024): 64–105. https://doi.org/10.5281/zenodo.13384038.
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<em>This study generally aims to develop unique value propositions for selected social enterprise products to reward the owners with an understanding on the attitudes of the customers towards their products. It focused on 4 Social Enterprise products, namely; Green-Tie Enterprise’s Usbong Pencils, Gugu Bags Backpack, Hataw’s Blanket, and Karaw Craftventures Plush toys. A descriptive-evaluative research design was employed by the researchers and administered self- constructed survey questionnaires to determine the customer’s attitudes and focused-group discussions to assess the level of acceptability of the developed Unique Value Proposition Models. The study revealed the following major results; Usbong Pencils is that it is less heavy, cheaper, and ecofriendly as it also maximized opportunities where customers can help in environmental advocacies by spending lesser costs while gaining “positive self-perception or the feeling of being relevant” once they purchase the pencils; Gugu Bag is has strong thread made of jute which made it durable to carry heavy items, has laptop compartment that’s useful for youth and young professionals, and maximized opportunities for customers to provide employment for the community; Hataw blanket’s unique value proposition is that it is a high quality blanket with a hint of culture that has been able to support local weavers' livelihoods; and Karaw Craftventures are sturdy, colorful, and innovative from their designs. It also promotes various societal benefits through support of local artists in the Bicol region, upscaling of scrap materials into artisanal products that helps the environment and provides sustainable livelihood to those belonging to the marginalized sector.</em>
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Suvorova, Tat'yana. "Russian Practice of Marketing Management by Value Proposition." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 9, no. 4 (2024): 610–19. https://doi.org/10.21603/2500-3372-2024-9-4-610-619.
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As a method of marketing management, value proposition means that the business strategy relies on a promise of value. It is a value offer that represents the product or service as unique, thus increasing the customer loyalty. This approach is regarded as efficient both by marketeers and entrepreneurs because a well-designed value proposition is usually profitable for the company. The author developed an up-to-date definition for value proposition and analyzed specific cases of successful value propositions as a marketing strategy. Standard research methods made it possible to describe the stages of managing the company’s value proposition management, define the existing model of value proposition tools, and identify the goals of value proposition. The illustrative part of the research involved a comprehensive analysis of Russian value proposition practice, i.e., presentation methods, promotion tools, stages, and customer orientation. Value proposition creates a lasting connection between the brand and the consumer, ensuring loyalty and repeat sales as companies employ multiple marketing channels to ensure optimal conversion metrics and deliver the product’s value proposition to the customer.
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Riasi, Arash, Zvi Schwartz, and Chih-Chien Chen. "A proposition-based theorizing approach to hotel cancellation practices research." International Journal of Contemporary Hospitality Management 30, no. 11 (2018): 3211–28. http://dx.doi.org/10.1108/ijchm-10-2017-0616.
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Purpose This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach Developing new theories could provide unique insights and broaden the scope of research in hospitality management. To illustrate the power of proposition-based theorizing, this methodology is applied to the hotel cancellation policies domain. Findings Using the proposition-based theorizing in the context of cancellation policies, this study provides several propositions that could have broad implications for future research. Originality/value The contribution of this paper is threefold. First, the potential benefit of the proposition-based theorizing in the revenue management context of cancellation policies is demonstrated. Second, the theoretical frameworks and insights from the product return policy literature that could enrich future studies on hotel cancellation policies are introduced. Finally, this study conjectures on these theories’ relevance to hotel cancellation policies and consequently on their potential contribution to the scholarly discourse.
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Johnson, Catherine, Timo Kaski, Yvonne Karsten, Ari Alamäki, and Suvi Stack. "The role of salesperson emotional behavior in value proposition co-creation." Journal of Services Marketing 35, no. 5 (2021): 617–33. http://dx.doi.org/10.1108/jsm-11-2019-0455.
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Purpose This paper aims to focus on how salespeople use emotions to build connections and facilitate value proposition co-creation (VPCC) in B2B complex services sales. Design/methodology/approach This paper uses video recordings of authentic B2B sales meetings in a two-part qualitative study. Findings This paper proposes a set of salesperson emotional behaviors that influence the co-creation of value propositions with customers. This paper uncovers five salesperson emotional behavior archetypes influencing VPCC. Research limitations/implications This study advances the value proposition literature by linking salespeople’s emotional behaviors with micro-level activities in the collaborative crafting of value propositions. The unique methodology may encourage researchers to apply video recordings in future studies. Practical implications The study provides managerial guidelines for improved selling competence and sales team organization. Originality/value This study’s findings represent a new insight into the actual manifestations of salesperson emotional behaviors that are commonly discussed but rarely observed directly.
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Hidayat, Desman, Apriani Kurnia Suci, and Gita Khadijatu Saliha. "Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up." Binus Business Review 7, no. 1 (2016): 89. http://dx.doi.org/10.21512/bbr.v7i1.1488.
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Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.
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Quero, María José, and Rafael Ventura. "Value proposition as a framework for value cocreation in crowdfunding ecosystems." Marketing Theory 19, no. 1 (2018): 47–63. http://dx.doi.org/10.1177/1470593118772213.
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The aim of this article is to explore whether the ecosystem approach is required to understand the new service model of crowdfunding. The value proposition approach offers different interpretations for each of the eight levels of value co-creation as seen in the service ecosystem. A qualitative multiple case-study approach is used to analyze the two most representative crowdfunding platforms in Spain, Verkami and Lánzanos, in terms of the amounts of funds provided. This article offers an analysis of specific cases of crowdfunding in the arts and cultural sector through the biggest platforms in Spain. The sampling design could be improved by including the experiences of crowdfunding projects in other countries in the analysis. The findings could assist service managers and practitioners to improve planning of value cocreation through the value propositions approach, with a variety of actors within the service ecosystem. This article is a contribution to the development of service-dominant (SD) logic in relation to FP 7 and FP 10. Managerial contributions include the development of a crowdfunding service ecosystem model for arts managers, which offers not only a method of generating finance or economic value but also opportunities for strengthening bonds with customers and other stakeholders. This article is unique in that it integrates value proposition categories in micro-, meso-, and macrocontexts and analyzes the different kinds of cocreation that exist in the crowdfunding context.
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Lundkvist, Hans. "Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive." International Journal of Business and Management 10, no. 11 (2015): 62. http://dx.doi.org/10.5539/ijbm.v10n11p62.
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Despite a global financial crisis, the concept Employer Branding became the point of departure for an interactive collaboration between an engineering company and a research team. When reviewing academic literature the conclusion was that very few articles combine the concepts of employer brand and gender equality. This article contributes theoretically to promote and examine arguments for the potential of adopting a gender perspective when developing an employer brand and when compiling the employer value propositioning. The article intends to inspire organizations to use a gender perspective when developing the employer value proposition in order to promote propositions reflecting the organization. It will also open avenues for further research by synthesizing the two fields.
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Ghandour, Ahmad. "Crafting a web-unique value proposition using the concept analysis technique." Global Business and Economics Review 21, no. 1 (2019): 14. http://dx.doi.org/10.1504/gber.2019.096853.
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Ghandour, Ahmad. "Crafting a web-unique value proposition using the concept analysis technique." Global Business and Economics Review 21, no. 1 (2019): 14. http://dx.doi.org/10.1504/gber.2019.10017576.
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Elma, Maranita. "Proposed Ideal Business Model of an IoT Online Store (Case Study of Cosmic.id)." International Journal of Current Science Research and Review 05, no. 12 (2022): 4617–36. https://doi.org/10.5281/zenodo.7451041.
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<strong>ABSTRACT: </strong>Cosmic.id is one of the businesses engaged in the IoT industry. It has been established since 2018 and is selling the products via e-commerce (Tokopedia). Cosmic.id has three products categories; in-house products (LoRa, and Development Board), resale products (Resistor, Connector, Capacitor, and etc) and custom products or services (Bridge Monitoring System, Temperature Sensor, and etc). Currently, Cosmic.id serves 2 segmented customers; B2C and B2B. Both segment give profit to the company, but since the internal resources are limited, then Cosmic.id has to decided which segment that the company should focus on, so the company could gain more revenue and have stable revenue for each month. The research objective of this thesis is to discover the ideal model business of Cosmic.id, B2B or B2C, therefore they could focus more to gain more revenue for the business. Also, another purpose is to discover whether the existing Unique Value Proposition is still relevant to the target model and what needs to be fixed. The research conducts in qualitative study, interviewing existing and prospective customers, both B2C and B2B customers. During the research, it was found that the B2B segment has a big opportunity for Cosmic.id’s revenue streams. It could give more revenue to the business, but some efforts have to be done to reach that market. In addition to that, some parts of the existing Unique Value Proposition are not relevant to the current condition. The end outcome of this study is the focus on B2B customers and the new Unique Value Proposition, which will be applied in this business and is given in the form of OKR and KPI in accordance with consumer needs. It is hoped that Cosmic.id and the team would do their best to provide the products that the market really needs and apply the new Unique Value Proposition both for B2B and B2C customers, so that the company will have stable revenue and could be sustained in the future. It is also hoped that Cosmic.id could contribute to the IoT development in Indonesia since there are not many LoRa manufacturers in Indonesia.
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Nagano, Aki. "Value Propositions for Small Fashion Businesses: From Japanese Case Studies." Sustainability 14, no. 6 (2022): 3502. http://dx.doi.org/10.3390/su14063502.
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Environmental problems at the global level have become a critical issue in today’s fashion industry. However, small-and medium-sized fashion business (SMFBs) encounter barriers in promoting green business owing to finances, professional expertise, knowledge, and technology. Therefore, innovative ideas are vital for SMFBs to effectively address constraints to compliance. The purpose of this research is to analyze how SMFBs develop the interactive nature of value propositions based on the case studies of the Onomichi Denim Project and the REKROW and addresses what elements are associated with value propositions based on the human-centered perspectives. This study collected data through face-to-face and remote interviews, and a review of the previous literature, including magazines, websites, and videos. This study identified four value elements contributing to value propositions: environmental value, embedded social value, synergetic value, and educational value. These elements developed through various forms of interaction, such as a unique co-production system embedding social ties and the establishment of a production-oriented circular economy. The study proposed value creation through value proposition as a strategy crucial to managing SMFBs.
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Putri Salsabilla, Yasa, and Isti Raafaldini Mirzanti. "Value Proposition Design Testing for Developing Fashion Business." European Journal of Business and Management Research 7, no. 4 (2022): 270–73. http://dx.doi.org/10.24018/ejbmr.2022.7.4.1572.
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In 2019, 90% of start-ups fail with 42% of businesses failing due to a lack of demand for their product or service. The absence of an appealing value proposition that would compel prospective buyers to take a purchase action was the reason for a new business or start-up's failure. Due to the massive fierce competition, a company should have unique characteristics upon its value offered for its existence to be accepted and perceived by the market. As a new business, Olwité, a women's clothing from Indonesia, has not articulated a value proposition because there is no evidence that the jobs, pains, and gains stated actually matter to the customer; additionally, there is no evidence that the products add value to the customer. Thus, value proposition hypotheses were developed. To test the hypothesis, three stages of testing were conducted based on the hypotheses: Interest Validation, Preference Validation, and Willingness to pay Validation through Facebook Ads tracking actions. The result of the test is value related sustainability of the brand becomes the most compelling value proposition with the highest willingness to pay.
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Piriyakul, Intaka, Benjamas Sirijai, Rapepun Piriyakul, and Noraphol Chiranunthadej. "Human agility management in Thai SMEs: A catalyst for enhancing employee value proposition." Journal of Infrastructure, Policy and Development 8, no. 11 (2024): 7478. http://dx.doi.org/10.24294/jipd.v8i11.7478.
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This study investigates the application of Operational Agility Management in Thai SMEs, examining its impact on Employee Dynamic Capability and the resulting Employee Value Proposition. Using a quantitative approach with a questionnaire survey targeted at Thai SME executives, the research analyzes the relationships between “Value of Work”, “Goal Orientation”, and “Network Communication” as independent variables, “Employee Dynamic Capability” as a mediating variable, and “Employee Value Proposition” as the dependent variable. The findings reveal that Thai Small and Medium-sized Enterprises (SMEs) struggle particularly with “Network Communication” in enhancing their “Employee Value Proposition”, primarily due to their predominant hierarchical command structure. This challenge highlights the need for Thai SMEs to reassess their organizational structures and communication practices to improve employee dynamic capabilities and overall employee value proposition. The study provides novel insights into the application of Operational Agility Management in Thai SMEs, bridging the gap between high-performance management theories and the practical realities faced by SMEs in unpredictable business environments, thus offering a unique perspective on cultivating employee dynamic capabilities in this setting.
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Ramsay, Michèle, Amelia C. Crampin, Ayaga A. Bawah, Evelyn Gitau, and Kobus Herbst. "The Value Proposition of Coordinated Population Cohorts Across Africa." Annual Review of Biomedical Data Science 7, no. 1 (2024): 277–94. http://dx.doi.org/10.1146/annurev-biodatasci-020722-015026.
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Building longitudinal population cohorts in Africa for coordinated research and surveillance can influence the setting of national health priorities, lead to the introduction of appropriate interventions, and provide evidence for targeted treatment, leading to better health across the continent. However, compared to cohorts from the global north, longitudinal continental African population cohorts remain scarce, are relatively small in size, and lack data complexity. As infections and noncommunicable diseases disproportionately affect Africa's approximately 1.4 billion inhabitants, African cohorts present a unique opportunity for research and surveillance. High genetic diversity in African populations and multiomic research studies, together with detailed phenotyping and clinical profiling, will be a treasure trove for discovery. The outcomes, including novel drug targets, biological pathways for disease, and gene-environment interactions, will boost precision medicine approaches, not only in Africa but across the globe.
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Jeya Jothi, M., M. Lakshmi Nivethiga, and A. Sabarirajan. "Evaluating Brand Positioning Strategies and Consumer Perceptions in Textile Outlets of Dindigul District, Tamil Nadu." Asian Journal of Managerial Science 13, no. 1 (2024): 1–6. http://dx.doi.org/10.70112/ajms-2024.13.1.4227.
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This study examines brand positioning strategies and consumer perceptions in textile outlets in Dindigul. Brand positioning refers to the process by which a company establishes a unique value proposition to differentiate its products from competitors and resonate with its target audience. The research aims to identify key factors influencing effective brand positioning and analyze consumer perceptions and preferences. Demographic and psychographic analyses are employed to understand the target market, assess competitive advantages, and evaluate brand personality and values. The findings reveal significant correlations between brand positioning strategies and consumer perceptions, including brand image, communication of unique selling propositions (USPs), and their impact on competitive advantage and brand loyalty. The study concludes with recommendations for developing and implementing effective brand positioning strategies in the textile sector.
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Ehret, Michael, and Jochen Wirtz. "Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy." Journal of Creating Value 4, no. 1 (2018): 42–60. http://dx.doi.org/10.1177/2394964318772146.
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The benefits of specialization have been driving the rise of the service economy and pushing capability frontiers and economic growth. In service economies, almost any activity, asset, and skill can be bought on competitive markets, making it harder to build competitive advantage on any of those inputs. Against that background, the question emerges what constitutes sustainable value propositions of service providers. Drawing on an emerging stream of research on the non-ownership value of services, we argue that service providers create value by taking on ownership of service assets and thereby transform uncertainty of value creation into economic opportunities. In our view, service providers offer the essential value proposition of transforming their clients’ uncertainty downsides into opportunities related to assets such as vehicles, real estate, equipment and computing platforms. Clients benefit by delegating ownership of assets to the domain of a service provider. In turn, clients can focus their investment on their most promising assets. Service providers create sustainable competitive advantage by assuming ownership and excelling at the management of (a) unique physical assets, (b) unique intangible assets and (c) maintaining an appropriate architecture of social capital through customer relationships and business ecosystems.
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Charters, Stephen, Nathalie Spielmann, and Barry J. Babin. "The nature and value of terroir products." European Journal of Marketing 51, no. 4 (2017): 748–71. http://dx.doi.org/10.1108/ejm-06-2015-0330.
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Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors conceptually analyse the role of place in marketing by contrasting terroir to three other approaches: “in the style of […]”; “made in […]” and Protected Designations of Origin. They explore the impact of terroir on a range of products, offering a series of terroir value propositions. Findings Versus other place links, terroir offers a more specific Resource-Advantage, operating at environmental, philosophical and commercial levels. It offers a unique form of value to both consumers (e.g. identity, authenticity, cultural rootedness) and producers (e.g. irreproducibility, potential legal protection). Research limitations/implications Propositions address the antecedents and consequences of the terroir designation, the impact of consumer engagement, perceived authenticity and the added value offered to other regional goods. Additionally, how terroir may form a barrier to market entry, the relationship it has with the territorial brand, whether it offers greater product longevity and how it can be used as leverage for other related place-based brands and tourism are examined. Originality/value This is the first paper to address terroir as a marketing concept and to situate it within other forms of place marketing. It provides a definition, outlines the ways in which terroir creates value and provides a research agenda for future engagement with the concept.
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Mawahreh, Mamdouh Abdel Latif Al, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled Almagharbeh, and Ahmad Y, Bani Ahmad. "Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry." International Journal of Innovative Research and Scientific Studies 8, no. 3 (2025): 2667–76. https://doi.org/10.53894/ijirss.v8i3.7067.
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The study explores the impacts of digital marketing initiatives such as online advertising, social media engagement, and customer analytics on productivity enhancement in service organizations and the mediating role of Value Proposition Strategy. Methods: This study, grounded in a comprehensive literature review and experts' insights, collected data from a structured questionnaire administered to managers from diverse service sectors. Descriptive statistics, correlation analysis, and structural equation modeling (SEM) using Smart PLS were used to analyze the relationships among these variables. Findings also show how the process becomes optimized by digital marketing, interpreting that organizational productivity is driven by process optimization and engagement with the customer. Furthermore, the value proposition strategy also has a significant mediating role, highlighting how the unique value offered by companies optimizes the impact of digital marketing efforts. A key insight from the research is using the former to apply two approaches as the key motivation for productivity and sustainability in the long term: building a value proposition and harnessing the power of digital marketing to enhance service management.
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Lukić-Nikolić, Jelena, and Snežana Lazarević. "Employer branding and employee value proposition for Generation Z in digital economy." Marketing 53, no. 3 (2022): 203–14. http://dx.doi.org/10.5937/mkng2203203l.
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Every generation of people has needs, incentives, desires, intentions, attitudes and values that make it distinguishable, specific and unique. Generation Z is entering the labour market and beginning its search for an ideal employer in order to obtain outstanding experience and optimal employee value proposition. Members of Generation Z have specific traits and characteristics that set them apart from other generations. In order to build a brand as a successful and desirable employer in digital economy, one should take into account these specific traits and characteristics in order to attract and retain members of Generation Z in the long term. This paper points out the key factors of employer branding and employee value proposition that influence Generation Z's decision-making regarding employment. The results of an empirical research, which included 339 members of Generation Z from the Republic of Serbia, indicated the following three key factors that influence their choice of an employer: the opportunity for career advancement, a pleasant and interesting work environment, and the opportunity for personal development (acquiring new knowledge and skills). The conducted research provides important information on the basis of which employers can better conceptualize value proposition for members of Generation Z and establish their branding of a desired employer.
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Larchenko, Victoriya. "A Fashionable Mask: Branded Value Proposition during the Coronavirus Pandemic." European Journal of Medicine and Natural Sciences 4, no. 1 (2021): 21. http://dx.doi.org/10.26417/158ibe43i.
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The coronavirus pandemic has changed not only the social, economic, political spheres of nations, but also fashion industry, having to cancel fashion shows. Fashion brands started offering value proposition changed under new conditions to give the value to their customers with changing needs. A lot of fashion brands follow their pandemic sustainable business strategy to help medical staff with masks, gowns, and sanitizers for free, to donate to medical organizations, coronavirus research in Universities’ laboratories that also increases their EVA. A mask takes mostly two functions – utilitarian and emotional, i.e. new technological and fashionable part of the mask production/consumption. There are creative ideas in mask making by technological brands like a self-cleaning mask, collaborations of high-tech companies and fashion industry representatives like hijab-wearing masks for Arab medical female staff, fashion brands creating fashionable masks by using double sustainable business strategy like cutting masks from vintage clothes and donating from proceeds, popculture brands creating masks with their branded themes, fashion brands creating cloth masks made of the latest trends, artists creating unique masks using artisan techniques, a technological and fashionable mix like face-recognition masks, and also politicians setting up mask trends like the Slovakia president to have the mask matching the look in color or Japanese Chief Cabinet Secretary to promote indigenous print on a mask. The fashion brand analysis shows that the value proposition is based on value increase in EVA during the coronavirus pandemic, because they understand the necessity of sustainabile business strategy to gain the longer-term customer loyalty.
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Sassanelli, Claudio, and Sergio Terzi. "The D-BEST Based digital innovation hub customer journey analysis method: Configuring DIHs unique value proposition." International Journal of Engineering Business Management 14 (January 2022): 184797902211246. http://dx.doi.org/10.1177/18479790221124634.
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Digital Innovation Hubs (DIHs) are ecosystems bolstering European companies to overtake innovation hindrances and drive Europe to become the world leading innovator in the industry digital revolution. Each of such organizations can provide a certain list of services, that can be classified and grouped in five macro-classes according to the Data-driven Business-Ecosystem-Skills-Technology (D-BEST) reference model, able to decode DIHs’ service portfolio and to shape collaborative networks in the Industry 4.0 age. However, to support an easier codification of DIH support actions, which also directly entails the engagement of enterprises in the DIH ecosystems, a method able to analyze typical Customer Journeys (CJs) is needed. Therefore, this paper proposes the D-BEST based DIH CJ analysis method, able to configure DIHs’ unique value proposition, mapping on the five macro-classes of services of the D-BEST the digital transformation processes of the two main categories of DIH customers (technology end-users and technology providers). The method analyses the service provision process of single DIHs, evidencing their strengths and weaknesses, and is also effective in suggesting possible collaborations and joint service provision in a network of multiple DIHs, being able to unveil the commonalities and complementarities among the different journeys.
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Ng, Normardiyah Binti Muhammad Azman, and Md Lazim Bin Mohd Zin. "The Relationship between Employee Value Proposition and Employee Loyalty: A Conceptual Framework." Journal of Business and Economics 10, no. 10 (2019): 959–65. http://dx.doi.org/10.15341/jbe(2155-7950)/10.10.2019/004.
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An Employee Value Proposition (EVP) is the unique value of benefits offered to the employees and the employee will get consequently from the skills, capabilities and experience they convey to an organization. An EVP is about differentiating the organization from the others. Employee loyalty is when they employee feels satisfied, obligated and willing to commit and stay with the organization for organizational success. In this paper, the relationship between EVP and employee loyalty will be proposed. A conceptual framework on this relationship is used as a fundamental for highlighting the roles of EVP in influencing talented workers or outstanding performers to remain loyal with the current organization. Five dimensions of EVP such as rewards, opportunity, organization, work and people are discussed, and its potential significant influence on employee loyalty is concluded at the end of the discussion.
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Azman Ng, Normardiyah Binti Muhammad, and Lazim Bin Mohd Zin. "The Relationship Between Employee Value Proposition and Employee Loyalty: A Conceptual Framework." Journal of Business and Economics 10, no. 8 (2019): 788–93. http://dx.doi.org/10.15341/jbe(2155-7950)/08.10.2019/009.
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An Employee Value Proposition (EVP) is the unique value of benefits offered to the employees and the employee will get consequently from the skills, capabilities and experience they convey to an organization. An EVP is about differentiating the organization from the others. Employee loyalty is when they employee feels satisfied, obligated and willing to commit and stay with the organization for organizational success. In this paper, the relationship between EVP and employee loyalty will be proposed. A conceptual framework on this relationship is used as a fundamental for highlighting the roles of EVP in influencing talented workers or outstanding performers to remain loyal with the current organization. Five dimensions of EVP such as rewards, opportunity, organization, work and people are discussed, and its potential significant influence on employee loyalty is concluded at the end of the discussion.
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Gunawan, Arien Arianti, Mediany Kriseka Putri*, and Alfita Syifa Toni. "Fostering Innovation in MSMEs through Internationalization: The Mediating Roles of Market Orientation and Entrepreneurship in West Java." JURISMA : Jurnal Riset Bisnis & Manajemen 13, no. 2 (2023): 191–204. http://dx.doi.org/10.34010/jurisma.v13i2.9781.
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This study aims to investigate the effect of internationalization on innovation performance through the mediating factors of market orientation and entrepreneurship in SMEs in emerging markets. The research involved 175 export-ready SMEs in the West Java Province, utilizing a quantitative methodology. The analysis in this study employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) and was processed using the SmartPLS software. Based on the findings of this research, it was determined that internationalization can influence innovation through the mediation of market orientation and entrepreneurship. Therefore, it is recommended for SMEs to recognize their unique value proposition by utilizing the value proposition design method. Additionally, SMEs are advised to maintain strategies that meet consumer needs.
 Keywords: MSMEs; Internationalization; Entrepreneurship Orientation; Marketing Orientation; Innovation
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Charni, Hanen, Isabelle Brun, and Line Ricard. "Impact of employee job satisfaction and commitment on customer perceived value." International Journal of Bank Marketing 38, no. 3 (2019): 737–55. http://dx.doi.org/10.1108/ijbm-03-2019-0097.
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Purpose The purpose of this paper is to analyse the impact of employee job satisfaction and affective commitment as perceived by customers on customer perceived value, more specifically its benefits dimensions. Design/methodology/approach A total of 652 panellists from a large Canadian polling firm self-administer a web-based questionnaire. To measure customer perceived value, a formative index is used which contributes to topical literature through a unique methodology. Hypotheses are tested using a structural equation model. Findings An analysis of the direct, indirect and total effects confirms the unique positive impact of employee job satisfaction and affective commitment, as perceived by customers, on the emotional, social, relationship and epistemic benefits, as well as on the formative index of customer perceived value. Practical implications Customer perceptions of employee attitudes (job satisfaction and affective commitment) represent a unique opportunity for banks to differentiate their value proposition in a hypercompetitive market. Originality/value This study is the first to consider customer perceptions of employee job satisfaction and affective commitment in relation to a formative index of customer perceived value and its related benefits dimensions.
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Amin, Amirullah Muh, Lukman M. Baga, and Netti Tinaprilla. "Strategi Perencanaan Model Bisnis Perusahaan Jasa Konsultan Arsitektur dan Jasa Kontraktor PT Architectaria Media Cipta." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 13, no. 1 (2018): 55. http://dx.doi.org/10.29244/mikm.13.1.55-65.
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PT Architectaria Media Cipta is an architectural consulting and contractor company.The purpose of this research is to describe and improve the business model used by PT Architectaria Media Cipta based on Business Model Canvas (BMC) approach and SWOT analysis, and then develop a new business model prototype for PT Architectaria Media Cipta using Blue Ocean Strategy (BOS).BMC consist of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. The data collected bystructured interview.There are seven unsurts that need to be improved in a major way, and the two unsurts are remedied in a minor.The new business model prototype is created with a new value proposition that makes home and office furnishings products with unique designs, fixed size, light weight that can be sold massively through webstores and marketplace. Innovative products made by utilizing waste materials with the concept of re-use and re-cycle, therefore) the selling price of the product remains affordable.
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Cruz, Breno de Paula Andrade, and Delane Botelho. "Proposition of the relational boycott." Management Research: The Journal of the Iberoamerican Academy of Management 13, no. 3 (2015): 315–33. http://dx.doi.org/10.1108/mrjiam-05-2015-0593.
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Purpose – The purpose of this study is to identify, in the context of virtual social networks (VSNs), other types of boycott which have not yet been addressed in the literature. We relate the boycott(s) emerged on the VSNs with those found in the literature (economic, religious, of minorities, ecological and labor boycott), and verify the motivation that must be unique to such context. Design/methodology/approach – Grounded theory was used in triangulation with netnography (interacting with 183 customers), non-participant observation (68 postings/47 complaints, from 2009 to 2012) and in-depth interview (15 consumers). Findings – A new classification of boycott was proposed, which emerged on the basis of company service quality, named “relational boycott”, which can generate additional acts of repudiation, such as interaction, unity of the group and encouragement of third parties. Research limitations/implications – The model of relational boycott proposed was not empirically tested, but insights for future test are provided. Practical implications – A model of how the relational boycott is structured is provided, being a deliberate, primary act of the consumer resulting from the management problems of a company generating backlash actions. Social implications – Since boycott represents a mechanism of protesting, it is a way that consumers pressure companies to provide better services and products, which may improve consumer’s wellbeing in the long range. Originality/value – A new type of boycott emerges in the research, named relational boycott, structured in a model that can be tested empirically.
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Voloboieva, I. O., O. I. Kravchuk, and D. V. Varshava. "The Value Dimension of the Employer Brand: Influencing the Staff Engagement." Business Inform 4, no. 519 (2021): 302–9. http://dx.doi.org/10.32983/2222-4459-2021-4-302-309.
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The article is aimed at examining the impact of the employer brand on the choice of a job seeker. After studying and analyzing the works of many foreign and domestic scholars, the main approaches to the definition of the concept of «employer brand» are considered and the authors’ definition of this concept is proposed. As result of the carried out research, both the external and the internal elements of the employer brand are systematized; the employer value proposition (EVP), constituting an integral part of the employer brand, is substantiated; a survey of LinkedIn users was conducted in order to identify the influence of the employer brand on the choice of job seekers; the main priority elements of branding are defined. The carried out research allows to conclude that employer branding and the current EVP are among the most priority directions of the company’s activity in attracting the best specialists and preserving talents in the company. The value proposition of the employer should be the strategy of the company, oriented to employees, being consistent with them. To develop a strong brand and increase the attractiveness and competitiveness of the organization, the value proposition of the employer must be unique. The EVP should be a real embodiment of the benefits offered by the company to employee, otherwise it will be impossible to retain the employees involved and form loyalty to the company in them. Prospects for further research in this direction are to determine the degree of influence of digitalization of business on the development of the employer brand, and, at the theoretical level, – a study and closer definition of some components of the employer brand.
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Lytras, Miltiadis D., Andreea Claudia Serban, and Stamatios Ntanos. "Exploring distance learning in higher education: satisfaction and insights from Mexico, Saudi Arabia, Romania, Turkey." Journal of Business Economics and Management 26, no. 1 (2025): 1–20. https://doi.org/10.3846/jbem.2025.23030.
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Education, notably higher education, faced a significant challenge during the last period. Our data exploratory study aims to provide insights into the key factors that define students’ Distance Learning (DL) in the current period. Based on the main findings, we justify our bold proposition for the current era of distance and blended learning in Higher Education. Our research study aims to understand cultural and national differences in four countries: Mexico, Saudi Arabia, Turkey and Romania. It contributes to the theory of DL with a model of six hermeneutic factors for the satisfaction of using the DL method. It investigated and confirmed the capacity of the components to explain 60% of the DL satisfaction variance. Our research study also emphasized the interpretation of the essential findings and the drafting of bold propositions for the DL practice, emphasising academic environments. We identified significant areas of improvement, and we suggested the orchestration of combined efforts. Our research promotes the strategic deployment of DL in the current context as a resilient strategy of institutions for high-impact training and targeting of huge audiences, with emphasis on the deployment of new tools and teaching methods customized for a new, unique value proposition of the DL.
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Воробьева, А. А. "Value-based approach to the management of innovative educational projects in the field of DPO." Экономика и предпринимательство, no. 12(137) (May 3, 2022): 1021–26. http://dx.doi.org/10.34925/eip.2021.137.12.199.
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В статье представлен алгоритм формирования ценности в рамках управления инновационным образовательным проектом в сфере дополнительного профессионального образования. Обоснована актуальность использования ценностного подхода при управлении инновационными проектами. Рассмотрен интегрированный подход к созданию уникального ценностного предложения для потребителя через цепочку создания ценностей: глобальные ценности, корпоративные ценности, общественные и социальные ценности, ценности образовательного продукта. Выявлены особенности ценностного подхода и предложены ключевые принципы управления для компаний и образовательных организаций, которые занимаются разработкой и реализацией инновационных образовательных проектов в сфере дополнительного профессионального образования - цена соответствует предлагаемой ценности, выявление ценностей на основе аналитического исследования, устойчивое развитие организации за счет максимизации ценностей, развитие корпоративной культуры, создание уникального ценностного предложения. The article presents an algorithm for value formation in the framework of the management of an innovative educational project in the field of additional professional education. The relevance of using a value-based approach in the management of innovative projects is substantiated. An integrated approach to creating a unique value proposition for the consumer is considered. This approach is based on the creation of a value chain: global values, corporate values, social and social values, educational product values. The features of the value approach are revealed, and key management principles are proposed for companies and educational organizations that are engaged in the development and implementation of innovative educational projects in the field of additional professional education. The following principles are presented: the price corresponds to the proposed value, the identification of values based on analytical research, the sustainable development of the organization by maximizing values, the development of corporate culture, the creation of a unique value proposition.
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Rackow, Tobias, Toni Donhauser, Peter Schuderer, and Jörg Franke. "Integrated Energy-Controlling in Industrial Value Chains." Applied Mechanics and Materials 805 (November 2015): 86–93. http://dx.doi.org/10.4028/www.scientific.net/amm.805.86.
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The energy efficient production of goods can only be used as a unique selling proposition, if reliable values for the energy consumption, caused by production and transportation, are determinable. Furthermore, the customer must be able to compare these values for different products. Using a consistent and standardized methodology for calculating these values along the value chain, this comparability can be achieved. Providing this information, as potentially required by the end customer or by law, the penetration of this methodology could be achieved, while obviously the comparably more energy efficiently produced goods would be more attractive for the (end) customer. Consequently, an incentive system would emerge, which motivates the companies to improve their energy efficiency throughout the complete value chain. The following paper presents the above-mentioned methodology along with a unified scheme for allocating the energy consumption of the production to products.
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Nijhof, Andre, Marjolein Bakker, and Henk Kievit. "The role in encroachment of the sustainability aspects of value propositions." European Journal of Marketing 53, no. 10 (2019): 2126–45. http://dx.doi.org/10.1108/ejm-11-2017-0879.
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Purpose This paper aims to elucidate what concepts of encroachment in business-to-consumer markets explain the market share increase of companies with sustainability value propositions. It documents the encroachment field, analyses the practice of ten companies and proposes and defines the additional concept of transparency encroachment. Design/methodology/approach Semi-structured interviews were conducted with representatives of companies with an increase in customers and market share due to their sustainability value proposition. These were supplemented with secondary data, like documented interviews, sustainability reports and reports on market development. The interview transcripts and secondary data notes were coded using template analysis. Findings As the literature on encroachment assumes that new value propositions take away market share from incumbents due to advantages for customers, it is questionable whether it can explain how value propositions with advantages for society as a whole can encroach markets. The results of this study show that the dominant forms of encroachment in the current literature – high-end encroachment, low-end encroachment and business model encroachment – can only partly explain encroachment through sustainability value propositions. An additional encroachment form is identified: transparency encroachment. Research limitations/implications This research adds greater clarity to what companies do when they encroach markets with sustainability value propositions. Furthermore, the pattern of transparency encroachment is discussed to define the common aspects of this concept and to argue why these aspects are needed for encroachment. It implies that marketing activities should start from the perception that customers are allies – and not kings – in the development toward higher levels of sustainability. Practical implications The paper offers practical implications insofar as it deconstructs three aspects of transparency encroachment that are enacted by companies. Customer awareness, unique experience and customer contribution are all needed to enact transparency encroachment. It is argued that other companies introducing sustainability value propositions to encroach markets should find their own application of these three aspects to create the potential for successful encroachment. Social implications Because of the focus on sustainability aspects of value propositions, this study generates knowledge about the marketing and encroachment of products with a relatively positive impact on society. Adoption of the identified concept of transparency encroachment contributes to sustainable development. Originality/value To date, there has been very little marketing research that explores the role of sustainability value propositions in the encroachment of markets. Nonetheless, nowadays customers seem to look beyond their own benefits and are increasingly demanding a new approach that builds upon the sustainability aspects of products. This research adds greater clarity to encroachment through sustainability value propositions.
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HEMMONSBEY, Janice, and Tembi M. TICHAAWA. "STAKEHOLDER AND VISITOR REFLECTIONS OF SPORT BRAND POSITIONING IN SOUTH AFRICA." GeoJournal of Tourism and Geosites 34, no. 1 (2021): 177–85. http://dx.doi.org/10.30892/gtg.34123-634.
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The purpose of this paper was to identify stakeholder and visitor perceptions of brand images of the South African destination brand in order to examine how sport is utilised as a catalytic agent for achieving brand positioning. Following a mixed method approach, in-depth semistructured interviews were conducted with 24 sport, tourism, and government stakeholders. Survey questionnaires were administered with 403 sport event visitors at major events across South Africa. The results show congruence between stakeholder and sport event visitor perceptions on the multi-layered brand images of South Africa. Uniquely defined city brand images raise challenges and opportunities for establishing a coherent national brand positioning. The utilisation of sport for brand positioning is greatly dependent on brand distinctive ness and dedicated stakeholder vision and policy. The study provides a framework of recommendations that practically guide key industry stakeholders on value propositions that underpin brand positioning strategies. This study also makes a contribution to existing brand positioning t heories and practice by exploring the value proposition construct to a unique sport environment while employing real-life destination brand scenarios.
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Tullo, Carol. "Legislation.gov.uk – Essential for the Law Business." Legal Information Management 13, no. 4 (2013): 218–24. http://dx.doi.org/10.1017/s1472669613000509.
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AbstractLegislation on the Web gives rise to a unique set of challenges. The content has strict rules governing its structure and typographic layout. One piece of legislation can change others, often in complex ways. The text may or may not be in force and may or may not extend to a particular jurisdiction. This unique linked data service and its value proposition is discussed by Carol Tullo. This is a data source that underpins and drives the UK legislation publishing processes and the validation of secondary legislation, providing a streamlined end to end set of online legal tools for all to use.
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Konanahalli, Ashwini, Marina Marinelli, and Lukumon Oyedele. "Big Data Value Proposition in UK Facilities Management: A Structural Equation Modelling Approach." Buildings 14, no. 7 (2024): 2083. http://dx.doi.org/10.3390/buildings14072083.
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Big data analytics (BDA) has been introduced in the past few years in most industries as a factor capable of revolutionizing their operations by offering significant efficiency opportunities and benefits. To compete in this digital age, businesses must adopt a client-centric service model, founded on data delivering continuous value and achieving optimal performance, whilst also upgrading their own decision-making and reporting processes. This article aims to explore how UK FM organizations are currently capitalizing on BDA to drive innovation and ‘added value’ in their operations. The objective is to shed light on the initial BDA adoption efforts within the UK’s FM sector, particularly capturing the benefits experienced by FM organizations in relation to customer value and improved decision-making processes. Drawing upon exploratory sequential research including a qualitative stage with 12 semi-structured interviews and an industry-wide questionnaire survey with 52 responses, a novel fifteen-variable model for BDA outcomes was developed. Exploratory Factor Analysis (EFA) and a Higher-Order model using Partial Least Square Structural modelling (PLS-SEM) were used to validate the scale. The EFA output generated three dimensions with 14 items. The dimensions included Improved client value, FM business operations added value, and Improved efficiency added value. Furthermore, the results of PLS-SEM confirmed the validity of the scale items and the reflective–formative measurement model. The findings suggest that the contemporary digitization trend offers the FM service the unique opportunity to develop a smarter, client-centric strategy resulting in more personalized services and stronger customer relationships. Furthermore, efficient resource management and planning powered by analytics and data-driven insights emerge as a key driver for competitive differentiation in the field. As one of the first studies to develop and validate scale items measuring specific dimensions of BDA adoption outcomes, the study makes significant contributions to the literature.
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Jantan, Ramlan, Norfadilah Kamaruddin, Shahriman Zainal Abidin, Khairol Ezedy Abd. Rahman, and Afeez Nawfal Mohd Isa. "EMERGING NEW PRACTICE: CREATING NEW VALUE PROPOSITION FOR INNOVATIVE APPROACH TOWARDS DESIGN PRACTICE IN MALAYSIA." International Journal of Advanced Research 10, no. 08 (2022): 01–08. http://dx.doi.org/10.21474/ijar01/15144.
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In dire straits we always look for ways to equip our self with latest information or knowledge available so that we can have a grasp of what is happen. Eventually, design production issues in Malaysia seriously need a new frontier for future design development in Malaysia. Co-creation value, the new approach or method most debated for the past few years, re-known as efficient tools to create new value proposition. The new approach is customer centric, rather than products only focus. Hence, involving customer, design and stakeholder to create new value creation, this new approach create new opportunities that lead to competitive and innovative services and products. Whereby, user share their personal interest and personal behaviours to erect and actualized new value creation by envision future services. This study aims to investigate a unique proposition actualized from nuances of co-creation value attributes and characteristic. Whereby, the attributes and characteristic of co-creation value can be apply to design production in Malaysia, and create value-in-exchange in good services or products. Thus, this paper propose a critical report and suggestion obtain, pertinent to characteristic and attributes of co-creation value. The report and study clearly provide an insight of what co-creation value approach can promise to Malaysia design studies and root of design production. This paper further contributes to the literature on the co-creation of value and digital ecosystems.
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Sembiring, Raja Agus Lukasta, and Yasinta Aprilia Sembiring. "BUSINESS MODEL ANALYSIS STUDY OF ADVENTURESTOCK.COM." Multifinance 2, no. 2 (2024): 101–7. https://doi.org/10.61397/mfc.v2i2.297.
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This research aims to analyze the AdventureStock.com business model with a value-based approach in e-commerce, specifically in the value proposition, community involvement, sustainability, differentiation strategy, and customer satisfaction. This research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, direct observation, and document analysis related to the AdventureStock.com platform. The data was analyzed using a thematic approach based on Prahalad and Ramaswamy's value co-creation theory and Osterwalder and Pigneur's business model elements. The results showed that AdventureStock.com has a unique value proposition by integrating the values of sustainability, community, and personal experience. The active involvement of the community in the value co-creation process increases product relevance and customer loyalty. The principle of environmental sustainability is applied as part of the core value, thus attracting customers who care about the environment. An effective differentiation strategy enables AdventureStock.com to occupy a niche market that many competitors have not yet touched. In addition, the focus on service personalization contributed significantly to customer satisfaction and built stronger long-term relationships with the user community. This study concludes that a value-based approach in e-commerce can create a competitive advantage and sustainable customer loyalty. These results are expected to serve as a reference for other e-commerce businesses in designing relevant and effective value-based strategies.
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Morita, Saki, Keiji Jindo, and Petros Maliotis. "Exploring the Influence of Work Integration Social Enterprises on Consumers through Differentiated Customer Value Proposition." Sustainability 15, no. 7 (2023): 5630. http://dx.doi.org/10.3390/su15075630.
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In the endeavour towards an inclusive society, work integration social enterprises (WISEs) play an important role in workplaces and labour market. Customers of WISEs are an underexplored field, and thus, this study looked at the influence of WISEs on customers using the concept of customer value. It deployed qualitative and quantitative study of two cases of WISEs in the Dutch agriculture and food industry. Market basket analysis was conducted to find interactions between customer characteristics and customer values. The results of our study show that taste as a functional value is a minimum requirement as well as a unique selling proposition for these two cases. The fact that they are a WISE was presented at different explicitness levels to customers: sometimes with a direct statement, other times with a phrase or visual hinting at this social aspect. Customers not always received this message or misinterpreted it as the WISEs intended. The results also indicate that products from these two cases are not associated with lower quality despite findings by earlier studies on socially oriented organisations. However, it is yet to be explored how the general Dutch population perceives the products and services of WISEs.
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Habibi, Fatemeh, Caroline Anne Hamilton, Michael John Valos, and Michael Callaghan. "E-marketing orientation and social media implementation in B2B marketing." European Business Review 27, no. 6 (2015): 638–55. http://dx.doi.org/10.1108/ebr-03-2015-0026.
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Purpose – The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social media implementation. Previous research has demonstrated differences between B2B and business-to-consumer (B2C) marketing. Design/methodology/approach – The paper draws on existing B2B marketing, social media and organisational orientation literature, both academic and practitioner. This facilitates the development of a conceptual model and research proposition as a basis of further research into addressing contemporary barriers to B2B social media implementation. Findings – The paper contends that each of the four components of the EMO addresses different implementation issues faced in implementing social media and, more specifically, the unique issues faced by B2B marketers. Research limitations/implications – The paper is conceptual in nature; however, it provides directions for future empirical research. Practical implications – The differences in promotional and sales channels and messages required in B2B context are addressed in the research propositions. The paper highlights implementation challenges and how a particular organisational orientation can facilitate the decision-making in dealing with them. Originality/value – The paper provides a unique theoretical contribution by introducing the EMO conceptual model in a specific context of B2B social media marketing.
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Alharethi, Thaib, and Moaaz Kabil. "Charting the Sustainable Course: Navigating the Saudi Arabia Medical and Wellness Tourism Roadmap with Business Model Canvas (BMC)." Sustainability 16, no. 9 (2024): 3856. http://dx.doi.org/10.3390/su16093856.
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Medical and wellness tourism has emerged as a pivotal sector with significant economic implications globally, especially after the COVID-19 pandemic. This study delves into the landscape of Saudi Arabia’s medical and wellness tourism, recognizing its importance as a key player in the tourism industry. The study aims to elevate this sector to new heights on the global stage by employing the Business Model Canvas (BMC) as a strategic tool. BMC allows for a comprehensive analysis of the medical tourism industry in Saudi Arabia, breaking down key elements across its nine blocks: key partners, key activities, key resources, value propositions, customer segments, channels, customer relationships, cost structure, and revenue streams. The results of this study shed light on the unique selling proposition (USP) as a crucial strategic step for Saudi Arabia to distinguish itself and enhance its position in the international medical tourism arena. By identifying and maximizing the unique aspects within each BMC block, the study presents a roadmap for Saudi Arabia, navigating the challenges and capitalizing on the potential of the medical and wellness tourism sector. This research serves as a guide, emphasizing the strategic importance of a well-defined business model to shape the future of medical and wellness tourism in Saudi Arabia and establish a prominent global presence.
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Prasad, Nishaal, David Hay, and Li Chen. "Internal audit use, earnings quality and external audit fees." Pacific Accounting Review 33, no. 4 (2021): 474–504. http://dx.doi.org/10.1108/par-04-2020-0050.
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Purpose The purpose of this study is to examine the effect of internal audit function (IAF) use on earnings quality and external audit fees using empirical data collected from the New Zealand (NZ) setting. Design/methodology/approach Applying institutional theory as the underlying framework, this study examines an IAF’s ability to demonstrate legitimacy, which will shed light to the functions long-term survival. Using a unique data set from the NZ setting, which combines information obtained from “The Institute of Internal Auditors of New Zealand” with empirical firm data collected from publicly available sources, multivariate analysis is performed to test the prediction that IAF use is associated with earnings quality, measured using discretionary accruals, and external audit fees. Findings There is strong positive association between IAF use and external audit fees, which supports the complementary controls view, where better internal controls increase audit fees by increasing the demand for scope of external audit work. The authors find no significant relationship between IAF use and earnings quality, which is not entirely surprising. Research limitations/implications The aim is to empirically test the IAF value proposition and to delve deeper into the black box of IAF value drivers. Given the size of the NZ economy and limitations of data availability, total sample size used in this study is relatively modest. However, the analysis does yield significant results. Apart from academic contribution to knowledge, this study offers a profound list of practical contributions. Practitioners will be interested to learn about the IAF value proposition from an empirical viewpoint. Senior management (SM) will obtain value from the outcomes when contemplating IAF investment and sourcing decisions. Regulators will be inherently interested in whether IAFs should be mandated. Originality/value The aim is to empirically test IAF value proposition and to delve deeper into the black box of IAF value drivers. To the best of the authors’ knowledge, this is the first NZ-based academic investigation which examines the relationship between IAF use and earnings quality. Apart from academic contribution to knowledge, this study offers a profound list of practical contributions. Practitioners will be interested to learn about the IAF value proposition from an empirical viewpoint. SM will obtain value from the outcomes when contemplating IAF investment and sourcing decisions. Regulators will be inherently interested in whether IAFs should be mandated.
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Seiferlein, Benedict, and Dominik Kanbach. "Business Model Innovation through Open Innovation: Empirical Evidence from the Automotive Industry." Journal of Business Strategies 40, no. 1 (2023): 37–52. http://dx.doi.org/10.54155/jbs.40.1.37-52.
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Although open innovation (OI) has been characterized as one key driver for business model innovation (BMI), the literature lacks an in-depth understanding of how OI influences the business models (BM) of new ventures. However, such an understanding is crucial for improving the value creation and value capture for technological innovations in inbound OI settings. Based upon a unique dataset of 19 new ventures from 7 countries, which participated in Europe’s largest OI platform, this study finds that OI leads to an expansion in the customer segment, a greater focus in the value proposition, a shorter (but deeper) value chain, and challenges to the revenue model. The paper highlights important theoretical contributions for the BMI and OI literature, and derives tangible managerial guidance for entering OI partnerships.
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Ahmad Sohail Khan, Muhammad Abrar, and Rizwan Shabbir. "Consumer Behavior in the Social and Hospitality Clubs: Exploring the role of Customer Experience as a Mediator between Masstige Values and Customer Lifetime Value." Critical Review of Social Sciences Studies 3, no. 2 (2025): 926–42. https://doi.org/10.59075/0az3pw74.
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Consumption values play a fundamental role in designing customer choice, and customer experience (CX) is a critical success factor for a long-term profitable business relationship. This research expands the Theory of Consumption Values (TCV) to the masstige landscape within Pakistan’s social and hospitality clubs, formulating a unique domain of the hospitality industry. Calling on the rich body of literature on consumption values and customer experience in the service industry, it investigates the mediating role of customer experience between consumption values: functional, emotional, social, conditional, epistemic and customer lifetime value. The data are collected from 416 members of leading social clubs in Pakistan through a structured questionnaire. Smart PLS is used for data analysis. The relationship among consumption values comprising functional, emotional, social, epistemic, conditional and customer lifetime value (CLV) is mediated by customer experience. Studying perceived values, customer experience, and lifetime value within the masstige framework expands theoretical insights about consumer behaviour in the context of masstige clubs and offers practical guidance for managers intending to improve value proposition strategies in masstige hospitality.
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Prakash, Chand, Ritu Yadav, Amardeep Singh, and Aarti. "An Empirical Investigation of the Higher Educational Institutions’ Attractiveness as an Employer." South Asian Journal of Human Resources Management 9, no. 1 (2022): 130–48. http://dx.doi.org/10.1177/23220937221078118.
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In this competitive global market, where organisations struggle to attract the best talent, providing a unique employer value proposition (EVP), educational sector does not lag behind other sectors. In this study, the researchers tried to identify the dimensions of employer brand attractiveness among higher educational institutions’ potential faculty members. Furthermore, this study compares higher educational institutions’ attractiveness dimensions as employers among potential faculty members based on gender. A sample of 250 potential faculty members of higher educational institutions has been drawn from the national capital region (NCR), India. Confirmatory factor analysis and independent-sample t-test has been used to attain the objectives of the study. The study highlighted that economic value, social value, developmental value, interest value and application value significantly contribute to higher educational intuitions’ employer attractiveness. Furthermore, the independent sample t-test showed a significant difference among male and female potential employees of higher education institutions based on application value. The remaining dimensions, namely economic, social, developmental and interest, do not significantly differ. The study will help the management of higher educational institutions frame their unique EVP to attract quality academic talent.
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Town, Stephen. "The Value Scorecard." Information and Learning Science 119, no. 1/2 (2018): 25–38. http://dx.doi.org/10.1108/ils-10-2017-0098.
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Purpose The purpose of this paper is to describe the Value Scorecard framework for performance measurement and advocacy in academic and research libraries. Design/methodology/approach The study used a leadership perspective and an autoethnographic approach to develop and test the theory and practice of value measurement in a case study research library. A constructivist approach was taken for developing the framework, followed by quantitative and qualitative methods to develop, deepen and implement the full description. Findings The Scorecard proposition is summarized as previously elaborated in five papers, covering the overall framework and its implementation and more detailed theory and practice from the case library on human and relational capital assessment. Research limitations/implications The paper provides a new ontology for research libraries. Implementation has been undertaken in one case library, but the learning should be transferable to others and also potentially to other public sector or values-based organizations. Practical implications The Value Scorecard is shown to be applicable to organize measurement and assessment in research libraries for the demonstration and advocacy of a library’s value. It is hospitable to pre-existing data collection approaches. Social implications The Scorecard addresses the need to prove the social value and worth of libraries. Originality/value The Value Scorecard is a unique and unifying contribution to the frameworks and methods for performance measurement and advocacy in academic and research libraries. The study covers 10 years of research work to understand the concept of value in libraries, as well as 8 years of organizational development to apply this learning.
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Matysiewicz, Justyna, and Sławomir Smyczek. "Determinants of the Relationship of Medical Service Entities in the Virtual Environment." Sustainability 12, no. 18 (2020): 7780. http://dx.doi.org/10.3390/su12187780.
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Introducing new technologies to the healthcare market provides unique opportunities for implementing a powerful framework of resources, tools, and applications that can revolutionize the ways in which medical units interact with their patients, as well as help deliver and manage medical services. The Internet of Services, as a new concept of Internet evaluation, depends not only on technological solutions but also on service innovations in the field of new value propositions where a patient-centered model is needed. Such a model would consider patient preferences, values, and the need for information as the leading characteristics of care. Patient and medical unit engagement is an essential prerequisite for the new value proposition development process. In this paper, we focus on the identification and analysis of the determinants responsible for the mutual engagement of patients and medical units. The purpose of this study was to identify and describe a relational model for the virtual healthcare service market. This study adopted a quantitative survey approach. The questionnaire was based on a three-factor model of consumer behavior, considering motivation, capacity, and opportunities. The relationships between patients and healthcare organizations will develop on the condition that the patients are properly motivated and have adequate abilities to become engaged in the relationships with health care providers.
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Kaneko, Hiroaki, Cristian Vlad, Luiza Gatan, Toru Takahashi, and Seiko Adachi. "Ina Food Industry: A Company that Makes Employees Happy." Studia Universitatis Babeș-Bolyai Negotia 66, no. 1 (2021): 49–77. http://dx.doi.org/10.24193/subbnegotia.2021.1.03.
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"This research illustrates how a traditional Japanese company, Ina Food Industry, focuses on talent operations, engagement, their well being and social innovation. The authors worked with key executives and talent operators from Ina Food Industry to underpin the main characteristics of their talent operations strategy and to determine how the organization draws from its corporate philosophy and core elements of traditional Japanese culture to create sustainable user engagement and to develop a unique employee value proposition. Keywords: Innovation, Japan, Organization, Transformation, Sustainability, Talent, Strategy, Ethics JEL Classification: M10, L66 "
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Babina, Yulia V. "MODERN TECHNOLOGIES FOR PROMOTING UNIVERSITY EDUCATIONAL SERVICES (EXPERIENCE OF A REGIONAL UNIVERSITY)." Ekonomika i upravlenie: problemy, resheniya 4/7, no. 157 (2025): 169–75. https://doi.org/10.36871/ek.up.p.r.2025.04.07.021.
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The article is devoted to topical issues of promoting educational services of regional universities in modern conditions. The author has proposed an original algorithm that provides for a set of measures aimed at increasing the competitiveness of the university in the educational services market. The main focus is on the formation of a unique value proposition, an “Image of the Result” model, and an omnichannel approach to promoting educational programs. The article examines and presents examples of the practical implementation of the proposed approaches at Novosibirsk State University of Economics and Management (NSUEMU).
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Woldeyes, Tirufat Dejene, Moreno Muffatto, and Francesco Ferrati. "A Value Proposition Analysis of Emerging Circular Economy Business Models in the WEEE Sector." European Conference on Innovation and Entrepreneurship 18, no. 1 (2023): 269–80. http://dx.doi.org/10.34190/ecie.18.1.1744.
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Due to the rapid economic growth, growing demand for high-tech products, and decreasing service life of products, global waste generation from the electrical and electronic equipment sector is increasing. From the environmental and economic perspective, the circular economy (CE) emphasizes e-waste prevention as it is one of the fastest-growing waste streams having both valuable and rare materials as well as toxic substances. It is common to manage electrical products at their end-of-life through circular practices however, knowledge and implementation of CE in the waste electrical and electronic equipment (WEEE) sector still need to be improved. End-of-life practices center on recycling, and the percentage of valuable resources recovered is low. There is a missing insight into the business opportunities for alternative end-of-life options such as reusing, repairing, and re-manufacturing that hold stakeholders from implementing circular strategies. To fill the gaps identified, we developed a research question for investigating and analyzing the services offered and the electrical products adaptable to CE business models (CEBMs) of young companies operating in the WEEE. This study aims to explore the business models (BMs) of circular practice-based business options such as buyers and sellers of used and refurbished electronic devices, information technology asset dispositions (ITADs) companies, and e-waste recyclers to enhance other researchers with a better understanding of business options toward end-of-life e-waste handling and emerging issues in this industry. We conduct a literature review on CEBMs in the WEEE and conduct a multiple-case analysis of 412 emerging circular companies in the WEEE selected from the Crunchbase database to explore their BMs. Key findings show that most young WEEE companies focus on IT and telecom equipment and consumer electronics. Emerging WEEE companies mostly involve asset management and e-waste Recycling service, followed by ITAD services, trade-in/buyback, and reselling of preowned and refurbished electrical devices service, and e-waste collection, recycling, and disposal service. These companies provide unique offerings such as information security, compliance, trustworthiness, convenience, quality, social responsibility, and charitable purpose. Studies in the future may explore other dimensions of these BMs to gain a comprehensive picture and support the design of CEBMs.
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Honour, Eric C., and Tyson R. Browning. "DYNAMIC OPTIMIZATION OF SYSTEMS OF SYSTEMS USING VALUE MEASUREMENT." Journal of Integrated Design and Process Science: Transactions of the SDPS, Official Journal of the Society for Design and Process Science 11, no. 2 (2007): 33–53. http://dx.doi.org/10.3233/jid-2007-11204.
Full textAbstract:
Many systems of systems (SoS) occur today through the collaboration of multiple stakeholders, without any clear authority or direction at the SoS level. Examples include a supply chain, an airport, and the Internet. Because of the uncontrolled interactions, such a SoS exhibits complexity behaviors such as reflexivity, emergence, self-organization, and adaptation. This paper presents underlying theory to explain a methodology for dynamic optimization of SoS, in which the stakeholders make changes based on local perceptions of the value of the SoS. Each stakeholder has a different local perception of value, measured against an objective function that may be unique to the stakeholder. As the stakeholder compares perceived value to desired value, the stakeholder attempts to optimize the SoS from its own point of view by making decisions that lead to SoS changes. These changes then affect other stakeholders, resulting in a dynamic architecture and implementation of the SoS. We present the optimizing value proposition of each stakeholder in terms of a quantifiable objective function based on the life-cycle value of the SoS to that stakeholder, and we present the dynamic interaction as a model of self-organization. An example based on supply chain management demonstrates the approach.