Relevant bibliographies by topics / United States Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'United States Marketing'

Author: Grafiati
Published: 26 July 2024
Last updated: 31 July 2025

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Journal articles on the topic "United States Marketing"

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Gimbel, Ronald W., Christy J. W. Ledford, and Mark B. Stephens. "Medical Education in the United States." Social Marketing Quarterly 18, no. 4 (2012): 293–302. http://dx.doi.org/10.1177/1524500412466074.

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Social marketing has a long and robust history in health education and public health. Social marketing strategies are designed to promote desired behaviors in high-priority health-related areas. Most prior initiatives have utilized an “orientation to consumer needs” in program design and delivery. Traditional social marketing campaigns have targeted patients or specific segments of the public, rather than physicians and other healthcare providers, to deliver health-related messages. This commentary explores an emerging opportunity for the social marketing and medical education communities to c
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Mininger, W. "UNITED STATES ONION PRODUCTION AND MARKETING." Acta Horticulturae, no. 555 (June 2001): 275–81. http://dx.doi.org/10.17660/actahortic.2001.555.42.

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Burghardt, Raymond F. "The United States and Vietnam." Journal of Macromarketing 32, no. 1 (2011): 152–54. http://dx.doi.org/10.1177/0276146711423667.

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US and Vietnamese relations have progressed remarkably since diplomatic relations between the two countries were normalized in 1995. The purpose of this essay is to reflect on this progress and to consider implications for the future. Trends suggest the United States and Vietnam will continue to cooperate closely and pragmatically on matters of trade and foreign direct investment, education, public health and well-being, and strategic interests, including military cooperation. While these trends are viewed as beneficial to both countries, they also are considered important to the regional bala
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Ahmed, Zafar U., and Kye-Sung Chon. "Marketing the United States to Korean Travelers." Cornell Hotel and Restaurant Administration Quarterly 35, no. 2 (1994): 90–94. http://dx.doi.org/10.1177/001088049403500224.

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Ahmed, Z. "Marketing the United States to Korean travelers." Cornell Hotel and Restaurant Administration Quarterly 35, no. 2 (1994): 90–94. http://dx.doi.org/10.1016/0010-8804(94)90024-8.

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Davies, Philip H. "Marketing Natural Gas: Canadian Overview." Alberta Law Review 28, no. 1 (1990): 82. http://dx.doi.org/10.29173/alr703.

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This article provides useful and brief background information on Canadian policy developments affecting the marketing of natural gas to the United States. Mr. Davies surveys the impact of the Canada-United States Free Trade Agreement; recent trends in bilateral gas trade; and current Canadian pipeline capacity. The article sets the context for others that follow in this issue.
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Schmitz, Andrew. "Marketing Institutions in International Commodity Markets." Journal of Agricultural and Applied Economics 18, no. 1 (1986): 41–48. http://dx.doi.org/10.1017/s0081305200005318.

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International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example, at one time the United States had roughly 45 percent of the world wheat market; but, by the end of 1985, its share had dropped below 40 percent. Also, in terms of rice, the United States market share has dropped from 25 percent to below 20 perc
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Han, Xiaoou (Jane), and Eric Hansen. "Marketing sophistication in private sawmilling companies in the United States." Canadian Journal of Forest Research 46, no. 2 (2016): 181–89. http://dx.doi.org/10.1139/cjfr-2015-0242.

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Recent research in the field of marketing documents a shift from a production–sales orientation to a customer–market–stakeholder orientation. However, there is no systematic investigation of marketing sophistication in firms. This study examines marketing sophistication in the context of private sawmilling companies in the United States using a case study approach. Specifically, marketing culture and marketing strategies in the companies are the focus of the study. Data were collected from 20 firms via personal interviews, website information, and field notes. Findings show that the studied co
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Lampe, Marc, and Gregory M. Gazda. "Green Marketing in Europe and the United States." Proceedings of the International Association for Business and Society 3 (1992): 106–24. http://dx.doi.org/10.5840/iabsproc199237.

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Bonaparte, Yvette Lynne, and Sharon D. White. "Sustainability, social marketing, veterinarians and United States veterans." Journal of Global Scholars of Marketing Science 30, no. 3 (2020): 240–51. http://dx.doi.org/10.1080/21639159.2020.1766366.

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Dissertations / Theses on the topic "United States Marketing"

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Sokoloski, Joseph A. "Strategic PSYOP management : a marketing management approach /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FSokoloski.pdf.

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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketin
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Gorsline, Christie Bayless. "Marketing classroom philosophy to achieve critical literacy." CSUSB ScholarWorks, 1994. https://scholarworks.lib.csusb.edu/etd-project/868.

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Patel, Apurva Ashok. "An analysis of Nescafé in the United States and India." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.

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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketin
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Almojel, Suliman. "Characteristics of United States Seafood Consumers." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.

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In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in househo
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Sease, Kasey Marie. "Marketing Agencies For Science: Nonprofits, Public Science Education, And Capitalism In Modern America." W&M ScholarWorks, 2021. https://scholarworks.wm.edu/etd/1627047885.

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“Marketing Agencies for Science: Nonprofits, Public Science Education, and Capitalism in Modern America” explores how the manmade environment of capitalism generated and transformed nonprofit public science education from the nineteenth century to today. Each chapter considers four untold histories of public-serving organizations—including the Smithsonian Institution and the Science Museum of Virginia—across nearly 200 years to identify common trends in, and unique transformations to, the ways that Americans teach each other about science. Ultimately, nonprofit institutions taught Americans mo
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Clute, Kevin P. "A study of wildland fire communications in the United States." Connect to resource, 2000. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1125587904.

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Ford, Conny (Conny M. ). "Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc278064/.

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The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
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Kleinknecht, Wolfram. "Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc278816/.

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The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
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Books on the topic "United States Marketing"

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Brooks, Tyler E. United States agricultural trade. Nova Science Publishers, 2011.

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Development, Alberta Alberta Economic. Exporting to the United States. Alberta Economic Development, 1985.

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Ashley, Gregory A. An analysis of the potential for exporting vegetables grown in the United States: A United States exporter's perspective. Georgia Agricultural Experiment Stations, College of Agriculture, University of Georgia, 1987.

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Sroge, Maxwell. The United States mail order industry. 2nd ed. NTC Business Books, 1994.

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Maxwell, Sroge. The United States mail order industry. N.T.C.Business Books, 1994.

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Whitmore, Susan. Marketing of floricultural products in the United States. U.S. Dept. of Agriculture, 1989.

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Low, Sarah A. Direct and intermediated marketing of local foods in the United States. U.S. Dept. of Agriculture, Economic Research Service, 2011.

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United States. Dept. of Transportation. Marketing information package. Office of Small and Disadvantaged Business Utilization, U.S. Dept. of Transportation, 1997.

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United States. Dept. of Transportation. Office of Small and Disadvantaged Business Utilization., ed. Marketing information package. Office of Small and Disadvantaged Business Utilization, U.S. Dept. of Transportation, 1998.

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Daniel, Grant. The business of being an artist. 4th ed. Allworth Press, 2010.

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Book chapters on the topic "United States Marketing"

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Korzenny, Felipe, Sindy Chapa, and Betty Ann Korzenny. "The Hispanic Marketing Communication Industry in the United States." In Hispanic Marketing, 4th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003230755-8.

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Martinez, Stephen, and Krishna P. Paudel. "Food marketing in the United States." In The Routledge Handbook of Agricultural Economics. Routledge, 2018. http://dx.doi.org/10.4324/9781315623351-8.

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How, R. Brian. "The United States Market for Food." In Marketing Fresh Fruits and Vegetables. Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_1.

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Eggerth, Linda L. "Compost Marketing Trends in the United States." In The Science of Composting. Springer Netherlands, 1996. http://dx.doi.org/10.1007/978-94-009-1569-5_95.

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Dyer, John M. "The Multilateral Trade Negotiations: United States Position." In Marketing Horizons: A 1980's Perspective. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_92.

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How, R. Brian. "The United States Market for Fresh Fruits and Vegetables." In Marketing Fresh Fruits and Vegetables. Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_2.

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Nehf, James P. "Regulating Green Marketing Claims in the United States." In Sustainable Consumption. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16985-5_12.

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Sanghvi, Minita. "Gender in Political Marketing in the United States." In Gender and Political Marketing in the United States and the 2016 Presidential Election. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-1-137-60171-1_1.

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Byrne, Anne T., and David R. Just. "Food consumer trends: food experience, pleasure, and policy in the United States." In Food and Experiential Marketing. Routledge, 2019. http://dx.doi.org/10.4324/9781351182201-3.

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Shipchandler, Zoher E., James S. Moore, and Vern Terpstra. "Linking Marketing Strategy and Foreign Firm Performance in the United States." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_60.

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Conference papers on the topic "United States Marketing"

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Keane, B. "Marketing Clean Energy in the United States." In 2007 International Conference on Clean Electrical Power. IEEE, 2007. http://dx.doi.org/10.1109/iccep.2007.384220.

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Dennis, Jerome E. "CDRH activities affecting the marketing of laser products in the United States." In ILSC® 2007: Proceedings of the International Laser Safety Conference. Laser Institute of America, 2007. http://dx.doi.org/10.2351/1.5056663.

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Yoon, Sukki, Yeonshin Kim, and Tae Hyun Baek. "EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.06.

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Mu, Zixin. "Research on the Marketing Strategy of Social Enterprises in the United States to Promote Development." In ICEBA 2021: 2021 7th International Conference on E-Business and Applications. ACM, 2021. http://dx.doi.org/10.1145/3457640.3457668.

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Smith, Benjamin J. "Identity Crisis: The Agency of Instagram in Schools of Architecture." In 2018 ACSA International Conference. ACSA Press, 2018. http://dx.doi.org/10.35483/acsa.intl.2018.28.

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The focus of this paper addresses themes of neoliberalism, university commercialization and marketing, architecture school identity formation as a representational practice through social media, and the role of image curation and its production in contemporary architecture. This paper emerged after hearing the phrase ‘buyer’s motive,’ which explained what schools needed to consider for attracting students to their programs at a conference by Ruffalo Noel Levtiz on recruitment, marketing, and retention in higher education in the United States. The use of the word, ‘buyer’, instead of ‘student’,
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Pakšytė, Ieva, and Daiva Jurevičienė. "STUDY ON THE ELIGIBILITY OF VENTURE CAPITAL FUNDS IN THE UNITED STATES MARKET." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.778.

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Experience shows that 9 out of 10 start-ups and SMEs do not survive in the market and fail at an early stage. This study aims to fill a gap on how start-ups and SMEs are affected by venture capital fund investments, i.e., identifying the criteria for selecting a potentially best VCF, ensuring the success of the investment and reducing pos-sible bankruptcy risk. The object is VCFs in the United States. The data was used from a publicly available statistical database Crunchbase. Using the complex proportional assessment method CORPAS for evaluating and ranking VCF criteria and the cluster analys
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Johnson, Tait. "Marketing Modernism with the R.S. Reynolds Memorial Prize." In 110th ACSA Annual Meeting Paper Proceedings. ACSA Press, 2022. http://dx.doi.org/10.35483/acsa.am.110.60.

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This paper examines the influence on modern architecture of the R.S. Reynolds Memorial Prize, which bestowed $25,000 and an original work of aluminum sculpture to an architect from 1957 to 1993. Established by Reynolds Metals, once the second largest aluminum producer in the United States, the purpose of the prize was stated publicly: “The Award is conferred annually on an architect who, in the judgement of his profession, has designed a significant work of architecture, in the creation of which aluminum has been an important contributing factor.” Investigating the prize in the context of the
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Kim, Junyong. "A COMPARATIVE STUDY OF ENVIRONMENTAL ATTITUDES AND ECO-FRIENDLY CONSUMER BEHAVIORS OF CONSUMERS IN KOREA AND THE UNITED STATES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.08.02.

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Attaran, Sharmin, Bilge Gokhan Celik, and Xia Li. "THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.08.01.

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Peirson, Bradley, and Nael Barakat. "Global Engineering Ethics: A Marketing Approach." In ASME 2009 International Mechanical Engineering Congress and Exposition. ASMEDC, 2009. http://dx.doi.org/10.1115/imece2009-12789.

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There is no doubt that the world is shrinking in many ways, including the ways that engineers from various nations collaborate and share ideas. Along with major international projects such as the international space station, corporations in the United States and abroad are carrying out international engineering tasks on a daily basis. Such collaborations have been of great benefit to the engineering profession because of the free exchange of ideas and engineering talents. One of the main problems facing engineers in the international arena, however, is the lack of a common ethical background.
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Reports on the topic "United States Marketing"

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report (Ninth Edition). Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/896155.

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report, Sixth Edition. Office of Scientific and Technical Information (OSTI), 2003. http://dx.doi.org/10.2172/15005528.

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report; Seventh Edition. Office of Scientific and Technical Information (OSTI), 2004. http://dx.doi.org/10.2172/15009706.

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Bird, L., and J. Sumner. Green Power Marketing in the United States: A Status Report (2009 Data). Office of Scientific and Technical Information (OSTI), 2010. http://dx.doi.org/10.2172/991052.

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Bird, Lori, Claire Kreycik, and Barry Friedman. Green Power Marketing in the United States. A Status Report (11th Edition). Office of Scientific and Technical Information (OSTI), 2008. http://dx.doi.org/10.2172/1219266.

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Bird, Lori, Claire Kreycik, and Barry Friedman. Green Power Marketing in the United States. A Status Report (2008 Data). Office of Scientific and Technical Information (OSTI), 2009. http://dx.doi.org/10.2172/1219267.

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Bird, Lori, and Jenny Sumner. Green Power Marketing in the United States. A Status Report (2009 Data). Office of Scientific and Technical Information (OSTI), 2010. http://dx.doi.org/10.2172/1219268.

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Bird, Lori, Leila Dagher, and Blair Swezey. Green Power Marketing in the United States. A Status Report (Tenth Edition). Office of Scientific and Technical Information (OSTI), 2007. http://dx.doi.org/10.2172/1219269.

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Bird, L., L. Dagher, and B. Swezey. Green Power Marketing in the United States: A Status Report (Tenth Edition). Office of Scientific and Technical Information (OSTI), 2007. http://dx.doi.org/10.2172/922146.

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report (Eighth Edition). Office of Scientific and Technical Information (OSTI), 2005. http://dx.doi.org/10.2172/15020500.

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