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Journal articles on the topic 'United States Marketing'

Author: Grafiati

Published: 26 July 2024

Last updated: 31 July 2025

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1

Gimbel, Ronald W., Christy J. W. Ledford, and Mark B. Stephens. "Medical Education in the United States." Social Marketing Quarterly 18, no. 4 (2012): 293–302. http://dx.doi.org/10.1177/1524500412466074.

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Social marketing has a long and robust history in health education and public health. Social marketing strategies are designed to promote desired behaviors in high-priority health-related areas. Most prior initiatives have utilized an “orientation to consumer needs” in program design and delivery. Traditional social marketing campaigns have targeted patients or specific segments of the public, rather than physicians and other healthcare providers, to deliver health-related messages. This commentary explores an emerging opportunity for the social marketing and medical education communities to c

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2

Mininger, W. "UNITED STATES ONION PRODUCTION AND MARKETING." Acta Horticulturae, no. 555 (June 2001): 275–81. http://dx.doi.org/10.17660/actahortic.2001.555.42.

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3

Burghardt, Raymond F. "The United States and Vietnam." Journal of Macromarketing 32, no. 1 (2011): 152–54. http://dx.doi.org/10.1177/0276146711423667.

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US and Vietnamese relations have progressed remarkably since diplomatic relations between the two countries were normalized in 1995. The purpose of this essay is to reflect on this progress and to consider implications for the future. Trends suggest the United States and Vietnam will continue to cooperate closely and pragmatically on matters of trade and foreign direct investment, education, public health and well-being, and strategic interests, including military cooperation. While these trends are viewed as beneficial to both countries, they also are considered important to the regional bala

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4

Ahmed, Zafar U., and Kye-Sung Chon. "Marketing the United States to Korean Travelers." Cornell Hotel and Restaurant Administration Quarterly 35, no. 2 (1994): 90–94. http://dx.doi.org/10.1177/001088049403500224.

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5

Ahmed, Z. "Marketing the United States to Korean travelers." Cornell Hotel and Restaurant Administration Quarterly 35, no. 2 (1994): 90–94. http://dx.doi.org/10.1016/0010-8804(94)90024-8.

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6

Davies, Philip H. "Marketing Natural Gas: Canadian Overview." Alberta Law Review 28, no. 1 (1990): 82. http://dx.doi.org/10.29173/alr703.

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This article provides useful and brief background information on Canadian policy developments affecting the marketing of natural gas to the United States. Mr. Davies surveys the impact of the Canada-United States Free Trade Agreement; recent trends in bilateral gas trade; and current Canadian pipeline capacity. The article sets the context for others that follow in this issue.

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7

Schmitz, Andrew. "Marketing Institutions in International Commodity Markets." Journal of Agricultural and Applied Economics 18, no. 1 (1986): 41–48. http://dx.doi.org/10.1017/s0081305200005318.

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International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example, at one time the United States had roughly 45 percent of the world wheat market; but, by the end of 1985, its share had dropped below 40 percent. Also, in terms of rice, the United States market share has dropped from 25 percent to below 20 perc

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8

Han, Xiaoou (Jane), and Eric Hansen. "Marketing sophistication in private sawmilling companies in the United States." Canadian Journal of Forest Research 46, no. 2 (2016): 181–89. http://dx.doi.org/10.1139/cjfr-2015-0242.

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Recent research in the field of marketing documents a shift from a production–sales orientation to a customer–market–stakeholder orientation. However, there is no systematic investigation of marketing sophistication in firms. This study examines marketing sophistication in the context of private sawmilling companies in the United States using a case study approach. Specifically, marketing culture and marketing strategies in the companies are the focus of the study. Data were collected from 20 firms via personal interviews, website information, and field notes. Findings show that the studied co

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9

Lampe, Marc, and Gregory M. Gazda. "Green Marketing in Europe and the United States." Proceedings of the International Association for Business and Society 3 (1992): 106–24. http://dx.doi.org/10.5840/iabsproc199237.

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10

Bonaparte, Yvette Lynne, and Sharon D. White. "Sustainability, social marketing, veterinarians and United States veterans." Journal of Global Scholars of Marketing Science 30, no. 3 (2020): 240–51. http://dx.doi.org/10.1080/21639159.2020.1766366.

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11

Schwartz, Lisa M., and Steven Woloshin. "Medical Marketing in the United States, 1997-2016." JAMA 321, no. 1 (2019): 80. http://dx.doi.org/10.1001/jama.2018.19320.

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12

Carlson, Les, and Robert Harrison. "Family Public Policy in the United States." Journal of Macromarketing 30, no. 4 (2010): 320–30. http://dx.doi.org/10.1177/0276146710378169.

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13

Fullerton, Ronald A. "How Modern is Modern Marketing? Marketing's Evolution and the Myth of the “Production Era”." Journal of Marketing 52, no. 1 (1988): 108–25. http://dx.doi.org/10.1177/002224298805200109.

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The widely accepted belief in a Production Era implies that serious and sophisticated marketing is a recent phenomenon. Analyzing conditions in Britain, Germany, and the United States, the author shows that the Production Era concept obscures the extent and level of development of earlier marketing practice, as do the Sales Era and Marketing Era concepts. A new model of marketing's evolution is used to propose a more accurate periodization of modern marketing's development.

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14

Morganosky, Michelle A., and John Fernie. "Mail Order Direct Marketing in the United States and the United Kingdom." Journal of Business Research 45, no. 3 (1999): 275–79. http://dx.doi.org/10.1016/s0148-2963(97)00239-7.

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15

Clark, John R. "Changing Times for Eastern United States Blackberries." HortTechnology 15, no. 3 (2005): 491–94. http://dx.doi.org/10.21273/horttech.15.3.0491.

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Eastern U.S. blackberries (Rubus subgenus Rubus) have advanced in recent years in production and quality of cultivar choices. Mainly a pick-your-own and local sales item of the early 1990s and before, the increased presence of blackberries in retail grocery stores in the last 10 years has broadened the market for this small fruit. Cultivars that can be shipped and have extended shelf life have been the cornerstone of this expansion. Also, off-season production in Mexico has provided fruit for retail marketing during most months of the year. Further advances in production, marketing, and consum

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16

Campbell, Nigel C. G., John L. Graham, Alain Jolibert, and Hans Gunther Meissner. "Marketing Negotiations in France, Germany, the United Kingdom, and the United States." Journal of Marketing 52, no. 2 (1988): 49. http://dx.doi.org/10.2307/1251264.

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17

Campbell, Nigel C. G., John L. Graham, Alain Jolibert, and Hans Gunther Meissner. "Marketing Negotiations in France, Germany, the United Kingdom, and the United States." Journal of Marketing 52, no. 2 (1988): 49–62. http://dx.doi.org/10.1177/002224298805200204.

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The determinants of marketing negotiations in four cultures are investigated in a laboratory simulation. One hundred thirty-eight businesspeople from the United States, 48 from France, 44 from West Germany, and 44 from the United Kingdom participated in two-person, buyer-seller negotiation simulations. The American process of negotiation is found to be different from that of the Europeans in several respects.

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18

Leach Waters, Cathy. "The United States launch of the Sony PlayStation2." Journal of Business Research 58, no. 7 (2005): 995–98. http://dx.doi.org/10.1016/j.jbusres.2003.12.009.

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19

Harris, Jennifer L., and Jennifer L. Pomeranz. "Infant formula and toddler milk marketing: opportunities to address harmful practices and improve young children’s diets." Nutrition Reviews 78, no. 10 (2020): 866–83. http://dx.doi.org/10.1093/nutrit/nuz095.

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Abstract Children’s diets in their first 1000 days influence dietary preferences, eating habits, and long-term health. Yet the diets of most infants and toddlers in the United States do not conform to recommendations for optimal child nutrition. This narrative review examines whether marketing for infant formula and other commercial baby/toddler foods plays a role. The World Health Organization’s International Code of Marketing Breast-milk Substitutes strongly encourages countries and manufacturers to prohibit marketing practices that discourage initiation of, and continued, breastfeeding. How

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20

W. Keep, William, and Peter J. Vander Nat. "Multilevel marketing and pyramid schemes in the United States." Journal of Historical Research in Marketing 6, no. 2 (2014): 188–210. http://dx.doi.org/10.1108/jhrm-01-2014-0002.

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Purpose – This paper aims to analyze the evolution of direct selling – a retail channel that successfully sold products ranging from cosmetics to radios to automobiles – to multilevel marketing (MLM), an industry now apparently heavily reliant on selling to itself. As the courts have found some MLM companies to be pyramid schemes, the analysis includes the overlap between the legal MLM model and an illegal pyramid scheme. Design/methodology/approach – The development of direct selling in the USA was examined, followed by the factors contributing to the design and growth of the MLM model and it

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21

WERSIG, GERNOT, and PETRA SCHUCK-WERSIG. "A German View of Marketing in United States Museums." Curator: The Museum Journal 33, no. 1 (1990): 72–80. http://dx.doi.org/10.1111/j.2151-6952.1990.tb00979.x.

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22

Heroux, Lise. "Restaurant Marketing Strategies in the United States and Canada." Journal of Foodservice Business Research 5, no. 4 (2002): 95–110. http://dx.doi.org/10.1300/j369v05n04_07.

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23

Lefebvre, Craig. "Health reform in the United States: a marketing perspective." Health Promotion International 9, no. 4 (1994): 229–30. http://dx.doi.org/10.1093/heapro/9.4.229.

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24

Eiermann, Heinz J. "Regulatory Requirements for Marketing Cosmetics in the United States." Drug Information Journal 21, no. 4 (1987): 387–91. http://dx.doi.org/10.1177/009286158702100403.

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25

Ryan, Edward J. "Has the marketing concept returned to the United States?" Journal of Business & Industrial Marketing 4, no. 2 (1989): 61–63. http://dx.doi.org/10.1108/eum0000000002732.

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26

Liu, Xizhe. "Marketing Research of New Alcohol Brand in United States." BCP Business & Management 34 (December 14, 2022): 1103–8. http://dx.doi.org/10.54691/bcpbm.v34i.3146.

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This paper is mainly divided into four parts, including an introduction, a literature review, the main body, and the conclusion. The main research direction is how new alcohol brands can be advertised and promoted under the existing difficulties in the market. There are a lot of difficulties in the U.S. alcohol market these days. On the one hand, there are many alcohol brands that have been in operation for many years, and they have a wide range of users, with relatively stable sales volume and reputation. On the other hand, the whole alcohol market is in a depressed state due to the impact of

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27

Edie, Donald C. "Marketing of Alberta Gas for Export under Deregulation." Alberta Law Review 26, no. 1 (1987): 46. http://dx.doi.org/10.29173/alr718.

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This paper examines the current regulatory framework respecting the export of AIberta natural gas to United States markets. It contains an outline of the current Canadian and certain American regulatory requirements to be fulfilled, discusses producer concerns respecting some effects of certain of these requirements and briefly raises certain practical concerns respecting available pipeline capacity required to transport natural gas from Alberta to the United States.

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28

Yates, C. Kemm, and Patrick J. Keeley. "Alberta Gas in United States Markets: Canadian and American Perspectives on Competition, Constitutional and Contract Enforcement Issues." Alberta Law Review 30, no. 1 (1992): 219. http://dx.doi.org/10.29173/alr687.

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The authors discuss regulatory issues of particular importance and topicality. Included are considerations of the question of whether the pricing pool arrangements under the Alberta Natural Gas Marketing Act, as amended in 1991, may be challenged as violations of the Competition Act (Canada) or the Sherman Antitrust Act (United States) or the Free Trade Agreement between Canada and the United States. The constitutional validity of the amended Alberta Natural Gas Marketing Act is reviewed. The effects of decisions of state regulatory tribunals on contracts for purchase and sale of natural gas a

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29

Kent, George. "How does the U.S. Government violate the infant formula marketing code?" World Nutrition 14, no. 1 (2023): 76–85. http://dx.doi.org/10.26596/wn.202314176-85.

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The United States’ Special Supplemental Nutrition Program for Women, Infants, and Children, commonly known as WIC, is based in the United States Department of Agriculture (USDA). It provides services to about half the infants born in the country, with many of them getting subsidized infant formula. WIC manages this in close collaboration with major manufacturers of formula. This commentary examines WIC’s practices in relation to the International Code of Marketing of Breastmilk Substitutes and concludes that the United States is a major violator of the aims and principles of the Code.

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30

Chen, Yijie. "Marketing Strategy Analysis of Coca-Cola in China and the United States." Advances in Economics, Management and Political Sciences 38, no. 1 (2023): 44–50. http://dx.doi.org/10.54254/2754-1169/38/20231883.

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For multinational corporations, marketing is a complex and challenging process. Companies must develop localized marketing methods that consider cultural differences, language barriers, and varying consumer behaviors when conducting business in different countries. As one of the world's largest soft drink manufacturers, Coca-Cola has a significant global market share and a broad consumer base. The company's success around the world is largely due to its different marketing strategies implemented in various countries. This study aims to use the 4Ps model to explore Coca-Cola's marketing strateg

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31

Um, Nam-Hyun, and Sojung Kim. "Practitioners’ Perspectives on Branded Entertainment in The United States." Journal of Promotion Management 20, no. 2 (2014): 164–80. http://dx.doi.org/10.1080/10496491.2014.885477.

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32

Wu, Kaiyang, Carola Raab, Wen Chang, and Anjala Krishen. "Understanding Chinese tourists' food consumption in the United States." Journal of Business Research 69, no. 10 (2016): 4706–13. http://dx.doi.org/10.1016/j.jbusres.2016.04.018.

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33

Baldwin, Paul. "The Regulation of Dietary Supplements in the United States." Senior Care Pharmacist 37, no. 8 (2022): 374. http://dx.doi.org/10.4140/tcp.n.2022.374.

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Is it legal to make health claims for a product sold in the United States without being required to prove those claims? Yes, but only if those claims relate to dietary supplements, not drugs. The world of dietary supplement regulation is quite unlike any other. First, dietary supplements are not drugs, but "food" in the regulatory scheme. The US Food and Drug Administration has no authority to approve or deny approval to manufacturers for the marketing of dietary supplements. There is, however, a general prohibition against marketing drugs that are "adulterated or misbranded." The author discu

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34

Gomez-Joseph, Rosemond, Joseph A. Gioia, Kerry Lanza, Michael Berger, and Aldwin Domingo. "Professional Agent Perspectives on Representing WNBA Athletes in the United States." Archives of Business Research 12, no. 5 (2024): 15–34. http://dx.doi.org/10.14738/abr.125.16778.

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The purpose of this qualitative phenomenological study was to explore the experiences,challenges, and opportunities faced by professional sports agents in the United States whorepresent professional Women’s National Basketball Association (WNBA) athletes. Data werecollected using semi-structured interviews with 15 professional sports agents. A thematicanalysis of the data helped identify 11 major themes which included (a)Contract itemsnegotiated, (b)WNBA’s contract negotiations differences from other professional leagues,(c)Contract negotiation Challenges, (d)Level of Branding and Marketing in

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35

Warrington, Traci. "U.S. Marketers Play Catch-Up With Text-Message Marketing Usage." Review of Business Information Systems (RBIS) 11, no. 1 (2007): 37–44. http://dx.doi.org/10.19030/rbis.v11i1.4429.

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While the use of text-message (or SMS) marketing is widely used in marketing campaigns in countries like Singapore, China, England, and Norway, U.S. marketers have been slow to adopt this new technology. As text message use increases in the United States marketers are beginning to explore its use as part of the marketing communications mix. Marketers are finding text-message marketing a valuable direct marketing tool that can be used to send one-way or two-way communications that aid in direct response marketing and database development. From providing in-the-moment data such as driving direct

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36

Jiang, Rikang. "The 4P Analysis of the McDonalds Marketing in the United States." Advances in Economics, Management and Political Sciences 136, no. 1 (2024): 24–28. https://doi.org/10.54254/2754-1169/2024.18612.

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Marketing plays a crucial role in determining the success of a company. Regeardless of how good the product is, its profitability is what ultimately matters. McDonalds, originally established as a normal restaurant in the United States during the 1940s, has now evolved into the leading global food service retailer with over 38,000 locations across more than 100 countries. As the world's largest fast food supplier, McDonalds ensures consistent quality of their drumstick burgers both in Beijing and the United States while also adapting their marketing strategies and products to cater to local ta

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37

Héroux, Lise, and James Csipak. "Marketing Strategies of Museums in Quebec and Northeastern United States." Téoros: Revue de recherche en tourisme 27, no. 3 (2008): 35. http://dx.doi.org/10.7202/1070782ar.

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38

Robertson, Christopher J., Michael K. Brady, and James J. Hoffman. "MORAL AND MARKETING DIFFERENCES BETWEEN THE UNITED STATES AND ECUADOR." International Journal Organization Theory and Behavior 4, no. 1-2 (2001): 75–90. http://dx.doi.org/10.1081/otb-100103036.

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39

Mayer, Robert N., Debra L. Scammon, and R. Craig Lefebvre. "Health Reform in the United States: A Social Marketing Perspective." Journal of Public Policy & Marketing 13, no. 2 (1994): 319–20. http://dx.doi.org/10.1177/074391569401300214.

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40

Heroux, Lise, and James Csipak. "Marketing Strategies of Bars in the United States and Canada." Journal of Foodservice Business Research 8, no. 2 (2005): 55–72. http://dx.doi.org/10.1300/j369v08n02_05.

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41

Samuels, Jeffrey M., and Linda B. Samuels. "Marketing and the Law: United States Finally Joins Madrid Protocol." Journal of the Academy of Marketing Science 32, no. 1 (2004): 104–5. http://dx.doi.org/10.1177/0092070304321014.

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42

Robertson, Christopher J., Michael K. Brady, and James J. Hoffman. "Moral and marketing differences between the united states and ecuador." International Journal of Organization Theory & Behavior 4, no. 1/2 (2001): 75–90. http://dx.doi.org/10.1108/ijotb-04-01-02-2001-b005.

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43

Goldman, Robert L., Wesley Barker, Zenobia Clark, et al. "Marketing a Practical Health Care Policy for the United States." Health Marketing Quarterly 6, no. 4 (1989): 113–26. http://dx.doi.org/10.1300/j026v06n04_08.

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44

Pieniaszek, Henry J. "Products Approved in the United States for Marketing during 2000." Journal of Clinical Pharmacology 41, no. 5 (2001): 479–81. http://dx.doi.org/10.1177/00912700122010348.

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45

Brennan, Troyen. "Pharmaceutical Marketing Revisited — United States v. Biogen Idec." New England Journal of Medicine 387, no. 18 (2022): 1631–33. http://dx.doi.org/10.1056/nejmp2210637.

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46

Bauchner, Howard, and Phil B. Fontanarosa. "Medical Marketing in the United States—A Truly Special Communication." JAMA 321, no. 1 (2019): 42. http://dx.doi.org/10.1001/jama.2018.20505.

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47

Lowe, Larry S., and Kevin McCrohan. "GRAY MARKETS IN THE UNITED STATES." Journal of Consumer Marketing 5, no. 1 (1988): 45–51. http://dx.doi.org/10.1108/eb008218.

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48

Baack, Daniel W., Nitish Singh, and Donald Baack. "Culturally Customizing Websites for Immigrant Communities in the United States." Journal of Promotion Management 19, no. 1 (2013): 38–53. http://dx.doi.org/10.1080/10496491.2012.715125.

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49

Lewin, Jeffrey E., Wim Biemans, and Wolfgang Ulaga. "Firm downsizing and satisfaction among United States and European customers." Journal of Business Research 63, no. 7 (2010): 697–706. http://dx.doi.org/10.1016/j.jbusres.2009.05.005.

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50

Kolodinsky, Jane. "Persistence of Health Labeling Information Asymmetry in the United States." Journal of Macromarketing 32, no. 2 (2012): 193–207. http://dx.doi.org/10.1177/0276146711434829.

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Food labeling in the United States has been a topic of public debate and conflict for almost two centuries. Legislative activity has involved consumer–industry–government battles over both mandated requirements for food labeling, industry’s freedom of speech in messaging, and consumers’ struggle to make informed choices in a complex food environment. Information asymmetries have been attributed to the failure of government in terms of enough legislation, industry’s noncompliance with existing regulations, lack of consumer attention to the information available, and industry marketing practices

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