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1

Paraone, Israe. "Urban Voodoo an ambiguity document, seeking to record the disruption of language through imitation : a thesis/dissertation submitted to AUT University in partial fulfilment of the requirements for the degree of a Master of Art and Design, 2007 /." AUT University, 2007. http://hdl.handle.net/10292/135.

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Urban Voodoo mimics semiotic phenomena, which constitute language and functions as a system of signs that intra-act ambiguously within their own system. This project explores the link between the ambiguous signs of the worm, what looks like a mimesis of icons/symbols, and the way in which simulations are caught up in semiotic implications. Urban Voodoo, which followed on from my earlier Project Iroiro, developed language precursors from the study of the marks of the worm, creating different patterns and styles, and generating language-like effects. Using this system of signs, my project explores the idea that humans are part of a system operated by language, and examines the notion that language itself may be disrupted. To explore this, my project is about layers of competing imprints, about 'languages' tagged into spaces occupied by several graffiti artists within a local skate park. Urban Voodoo acts as a new Graffiti system. In mimicry, organisms make themselves resemble others or their environment. Icons 'look like' what they represent; simulation proposes 'to be' what it suggests. These concepts of assimilation and representation will be explored to understand and interrogate the power balance of language systems, starting with a specific local situation, the skate park. Latin; Inter" denotes "among" or "between," so "between symbols" or "among symbols" is a reasonable meaning. "Intra" denotes "within," as "intra muros," meaning "within the walls.". See also http://arden.aut.ac.nz/moodle/login/index.php#_ftn1 Iroiro, the mark of the worm found in nature, under the bark of trees or etched into the surface of seashells. It is these intriguing patterns that are of interest to this research. These marks perform a role in which systems of language surface. See also http://arden.aut.ac.nz/moodle/login/index.php#_ftn2 Graffiti Piece; the terminology used to define larger works of graffiti art as opposed to tagging, a form of territory recognition mark. See also http://arden.aut.ac.nz/moodle/mod/forum/discuss.php?d=3410#_ftn3
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2

Debarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.

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Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016.
In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveLife campaign, and how its billboards were interpreted. This study employs a qualitative research design and semiotic analysis with student participants from schools in Cape Town, South Africa, to investigate how the target audience understands and interprets campaign billboards.
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3

Mambwe, Kelvin. "Mobility, identity and localization of language in multilingual contexts of urban Lusaka." Thesis, University of Western Cape, 2014. http://hdl.handle.net/11394/3349.

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Philosophiae Doctor - PhD
This study explores Mobility, Identity and Localization of Language in Multilingual Contexts of Urban Lusaka. By examining data from different sites of language practices of Lusaka urbanites, that include, casual and formal conversations, Zambian popular music, computer mediated discourses and advertisements; the study shows how interlocutors creatively draw on their extended communicative repertoire to make meaning, transform social structures/roles and stylize modern identities. Accordingly, the study consolidates the recent sociolinguistic theoretical position that views language as social practice and privileges speakers as social actors in shaping and recreating language. In this regard, the study foregrounds language as localized social practice and argues against the idea that language is homogenous and a bounded system. In doing so, the study adds to recent sociolinguistic theorizing calling for a paradigm shift to language studies. Therefore, the main research question that the study addresses, relates to how Lusaka urban dwellers achieve their mediated agency, voice and actorhood through linguistic choices during interactions in various social contexts of modern Lusaka. In turn, the question relates to how urbanites use language as localized social practice to maintain, transform and reproduce social structures/roles and identities in modern Lusaka. Owing to the type of data the study collected, a multifaceted methodological and analytical approach was employed for both data collection and analysis. Informed by a descriptive research design, the study used focus group discussions and individual key-informant interviews to collect data from casual and formal conversations. Data from Zambian popular music were purposively sampled from Youtube.com and music CDs. In addition, group/individual interviews with musicians were conducted in order to supplement data collected from music CDs and video sources. Data from online discourses were collected from the Facebook platform and from two Zambian based online news blogs, while data from print advertisements were collected through the capturing of images on billboards around Lusaka city as well as advertisements from newspapers and internet sites. Television and radio advertisements were recorded from the Zambia National Broadcasting Corporation TV and radio channels. All the data collected from these sources were generally analyzed using Conversational Analysis, Facework Negotiation Theory, Multimodal Discourse Analysis and its cognate analytical tools such as Resemiotisation, Semiotic Remediation, Intertextuality, Multivocality and Dialogism. The study shows that message consumption is not a function of isolated semiotic resource but a combination of semiotic material drawn from semiotics that people are familiar with. The study thus argues that social meaning is steeped into social and cultural experiences of the speakers and that any study of language practices in such contexts should take into account the multifaceted nature of human communication. Furthermore, the study demonstrates that given the advancements in communication technology and mobility of semiotic resources across modes which have largely contributed to a reconceptualization of the nature of human language, any study of language in social contexts ought to account for other meaning making semiosis in both methodological and approaches to data collection and analysis, respectively. The study further shows how interactants in late modern settings of Lusaka stylize their multiple identities by dissolving the traditional linguistic boundaries through use of the extended linguistic repertoire. In this vein, the study demonstrates that social identity is a dynamic aspect of social life which is actively negotiated and performed through speakers' linguistic choices. In this respect, the study finds that speakers simultaneously stylize translocal hybrid identities which include urban versus rural, modern versus traditional, African versus Christian (Western fused) as well as gendered ones, through their use of different linguistic choices. Furthermore, the study finds that language borders and domains of language use are permeable. In this regard, the study demonstrates how Lusaka urban speakers use localized language forms to colonize the formal spaces thereby challenging the dominant ideologies about language as a fixed, impermeable and a bounded system. In the process of colonizing formal spaces using localized language forms, the study shows how speakers perform acts of humour, role play, face saving, identity and meaning enhancement. In turn these localized repertoires are drawn upon as resources to accomplish different tasks which would not be accomplished if only a 'single' language were to be used. In this regard, the study views language as a resource that transcends the role of meaning making. In addition, the study shows how, through the use of localized repertoires in formal spaces, speakers transform traditions and modernity into a hybrid space which identifies them as having multiple identities. This demonstrates that speakers in such modern settings use language as a resource to accomplish several things at once. It also highlights speakers’ agency in recreating language as well as transforming their social spaces. The findings of the study entail contributions to recent arguments on language that view it not as an autonomous system but rather as embedded in people’s social interactions. It demonstrates that languages have no clear-cut borders.The study also contributes to methodological and analytical approaches to the study of language in recent times. In addition, the study adds new knowledge to our understanding of identity as a performative act which is actively negotiated for as people interact in different social contexts. This implies that identity is not a fixed thing as traditionally conceived. Ultimately, the study calls for a rethinking of our conception of language and identity considering modernity practices.
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Johnson, Ian Lyndon. "Towards urban multilingualism: investigating the linguistic landscape of the public rail transport system in the Western Cape." Thesis, University of the Western Cape, 2012. http://hdl.handle.net/11394/4045.

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Magister Artium - MA
This study explores the linguistic landscape of Metrorail in the Western Cape, South Africa. The Western Cape is a diverse, multicultural society with a history of colonialism and imperialism. For this reason, the language/s on signage was explored to reveal differences/similarities between the various groups and cultures within society.This kind of investigation entailed consideration of the signage displayed on trains,stations and other railway infrastructure. Thus, data was collected over a three-month period during 2010 which coincided with the FIFA Soccer World Cup, hosted by South Africa. A combined quantitative and qualitative approach for the analysis of data was supplemented with a multimodal, multi-semiotic approach. In addition, interviews were conducted of a cross-section of commuters as a way to give meaning to the analysis of the quantitative and qualitative data. The analysis explored the extent to which multilingualism and multiculturalism are reflected in the linguistic landscape of Metrorail.The focus of the study was on the degree of visibility of the official and non-official languages on signage, as faced by Metrorail commuters. The findings of the study reveal that the interplay between power relations, prestige, symbolic value, identity and vitality in the linguistic landscape of Metrorail results in a somewhat limited display of multilingualism. The findings also reflect the changed language attitudes and perceptions, the maintenance of power relations, the expression of identity, and the desire to be perceived in a certain way, in a broader South African context. Furthermore,the data reveals that the actual linguistic reality does not accurately reflect the aims of the Western Cape language policy in terms of promoting multilingualism. Moreover, it reveals that English is the preferred language of wider communication and it is also the dominant language on the official and non-official signage in the public space. Although the indigenous African languages, along with Afrikaans, are generally neglected in the public space, these languages are widely spoken by Metrorail commuters. The linguistic landscape of Metrorail therefore does not accurately reflect the linguistic reality of the various speech communities in the Western Cape. The linguistic landscape of Metrorail serves to index the broader social developments of the transformed sociolinguistic South African identity.
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5

Thiburce, Julien. "Le dialogisme urbain : de l’usage tacite des espaces publics aux formes d’appropriation narrative et affective de la ville." Thesis, Lyon, 2018. http://www.theses.fr/2018LYSE2113/document.

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Cette recherche vise à montrer le passage de l’usage ordinaire des espaces publics à l’énonciation d’un récit de la ville où se réalise un engagement réel des acteurs sociaux dans le projet partagé d’une urbanité en devenir. Au-delà d’une pure préoccupation esthétique, le dialogisme urbain répond à la centralité de la ville comme lieu privilégié de l’élaboration des enjeux sociaux. En s’intéressant aux modalités d’appropriation de l’espace urbain durant des balades urbaines guidées, nous verrons en quoi elles constituent un rôle de catalyseur d’un déconditionnement pour les participants dans leur rapport à la ville. Le projet suit ainsi trois perspectives d’investigation. Il y a d’abord le passage de l’hétérogénéité pure des styles urbains – entre le bâtiment classé au patrimoine institutionnel et l’anomie du terrain vague – aux entrelacements dialogiques entre esthétiques en compétition. Nous pourrons ainsi cerner l’interaction des langages, la cohabitation de formes institutionnelles et d’expressions plus individualisées et temporaires, exprimées par une citoyenneté changeante. Ensuite, il s’agit d’observer la transformation des itinéraires fonctionnels aux déplacements selon des parcours électifs qui choisissent des passages par des éléments caractéristiques, permettant une prise affective à chaque fois renouvelée de la ville.Enfin, cette étude constitue une analyse ne se limitant pas à une taxonomie des pratiques. Elle cherche plutôt à rendre compte des gestions du sens dans l’interaction. Une forme d’interaction où l’appropriation de la ville et de ses objets n’est plus seulement intime, mais observable parce qu’explicite, socialisée et attestée par l’expérience
This research study aims to show the transition from the ordinary use of public spaces to the enunciation of a city narrative in which the social actors are committed in the shared project of an urbanity in the making. Beyond a pure aesthetic preoccupation, the urban dialogism responds to the centrality of the city as a privileged space for the elaboration of social issues. By focusing on the appropriation of urban space during guided urban walks, we will see how they constitute a catalyst for deconditioning participants in their relationship to the city. This research project thus follows three investigation perspectives.First, there is the transition from the pure heterogeneity of urban styles – from a building classified as institutional heritage to the anomie of a vacant lot - to the dialogical interplay between aesthetics in competition. We will be able to understand the interaction of languages, the cohabitation of institutional forms and more individualized and temporary statements, expressed by an ever-changing citizenship picture.Then, it is a question of observing the transformation of the functional itineraries to the displacements according to elective courses going through characteristic elements, allowing an ever-renewed affective grip on the city.Finally, this study constitutes an analysis that is not limited to a taxonomy of practices. Rather, it seeks to account for the management of meaning in interaction - a form of interaction where the appropriation of the city and its objects is not only intimate, but observable because explicit, socialized, and attested by experience
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Tostes, Filho Homero Cezar Nogueira. "Não nos falta, ao passo, coração. Avante! A intervenção urbana como processo comunicativo contemporâneo." Universidade Federal de Juiz de Fora (UFJF), 2010. https://repositorio.ufjf.br/jspui/handle/ufjf/2707.

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A proposta deste trabalho é investigar a validade da intervenção urbana como meio de comunicação, bem como procurar as razões pelas quais esta prática sobrevive em meio a um contexto tecnológico que aparenta superá-la. Com tal objetivo em mente, utilizamos estudos de caso que concatenam movimentos contraculturais da década de 60 com coletivos ativistas contemporâneos. Para tanto, pretende-se analisar o desenvolvimento das técnicas empregadas na gênese das práticas ativistas ao longo deste intervalo de 40 anos de desenvolvimento tecnológico.
The purpose of this study is to investigate the validity of urban intervention as a means of communication and seek the reasons for this practice survives in the midst of a technological environment that appears to overcome it. With this goal in mind, we use case studies that concatenate countercultural movements of the 60s with contemporary activist collectives. To this end, we intend to analyze the development of techniques employed in the genesis of practices activists during this interval of 40 years of technological development.
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Coutinho, Vanessa Espínola. "Ativismo e poéticas no espaço urbano: uma abordagem comunicacional do grupo BijaRi." Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/4492.

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The objective of the present research is to analyse and understand the potential of communication within urban spaces, focusing in particular on the artistic practices of the activist group BijaRi through práxis da comunicação (Barros, 2011); Our hypothesis is that activist actions have the potential to demonstrate a new critical perspectives about the construction of possible worlds. The impression of urban space according to Santos (2002), is to understand, the web of material and immaterial aspects and proposes considering the space as a hybrid or synthesis, always provisional between social content and spatial forms . Investigating these, this paper aims to reflect them in the sentence urban space communicates horizontally with the proposed communicational density presented by Santos (2008) and powered by the concept of fracture by Greimas (2002). Working with the case studies of interventions realized by the BijaRi group that question urban space and dialogue with the conceptual proposals, we seek to demonstrate the potential of communication that is made possible by artistic practices activists. Methodologically the project consists of four phases: Literature review, articulation of the concepts and field research with case studies and interviews. Finally we present the results including the conclusion as well as issues that have the potential for further research
A presente pesquisa tem como objeto a materialidade das mídias, isto é, o potencial comunicante do espaço urbano, com foco em práticas artísticas. O objetivo do trabalho é compreender e analisar a potencialidade de práticas artísticas, mais precisamente práticas ativistas do grupo BijaRi, através da práxis da comunicação (Barros, 2011). Nossa hipótese é a de que ações ativistas na cidade são capazes de fazer despertar novas perspectivas críticas sobre construções de mundos possíveis. A noção de espaço urbano, segundo Santos (2002), compreende um entrelaçamento de aspectos materiais e imateriais, e propõe que se considere o espaço como um híbrido, ou síntese, sempre provisória entre conteúdo social e formas espaciais . A dissertação articula também o conceito de espaço urbano comunicante horizontal de Santos (2008) e o conceito de fratura em Greimas (2002). Trabalhamos com estudos de casos de intervenções realizadas pelo grupo BijaRi que problematizam o espaço urbano e dialogam com as propostas conceituais, buscamos mostrar o potencial comunicante do espaço urbano e o potencial comunicante que possui as práticas artísticas ativistas. Metodologicamente, o projeto é composto por quatro fases: revisão bibliográfica, articulação de conceitos, pesquisa de campo com o estudo de casos e entrevistas. Por fim, apresentamos a conclusão e seus resultados, além de apresentarmos as questões ainda em aberto para pesquisas posteriores
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Araújo, Francelle Santos. "As relações comunicativas entre a mídia exterior e o espaço urbano: um estudo da dinâmica da publicidade dos empreendimentos imobiliários na cidade de Manaus." Universidade Federal do Amazonas, 2013. http://tede.ufam.edu.br/handle/tede/5033.

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FAPEAM - Fundação de Amparo á Pesquisa do Estado do Amazonas
This master´s degree dissertation aims to present a study of ecosystem communicative processes involved in the relationship generated from outdoor media and urban space. To comply with the proposal, noted the necessity of using studies coming from other scientific fields such as Semiotics of Culture and Geography. In this sense, the field of semiotics in helpful for the construction of a semiotic look on the complexity with which the object is presented, so we resort to the concept of semiosis to identify the elements involved in the communication process regarding advertising and enrolled in the city. In the area of knowledge of geography, we used the concepts of fixed and streams to recognize other objects from the vision of another scientific field. In this perspective, we realized the close connection between the dynamics of the city influencing the participation of foreign media in your space. The main objective of this work is to recognize the relationships involved in the dialogue between the media outside of the real estate and the city of Manaus. Such notes raised justify the need of this research is to delineate the transdisciplinarity. We seek to address the communicative processes under the bias of ecosystem-based communication semiotics proposed Feitoza Mirna Pereira. The media were observed outside the panel, the man-arrow and checkered flag of the English and Residential projects Reserve Reflection lights, located in the district of Ponta Negra, west of Manaus. We prepared an extensive direct observation form organized into three categories: The communicative ecosystem in relation to urban space, the communicative ecosystem regarding their language and communicative ecosystem regarding the media observed. Data collection took place in the four weekends of April this year. Taking as reference the information collected in the field through the application form and experience of the researcher with the phenomenon, we developed two diagrams as a form of graphical representation of what is identified to be the communications ecosystem of external publicity and the city. Thus, this research aims to be a theoretical contribution both to academics and researchers, as well as a support for those who seek to think about the field of communication and the city from a systemic perspective.
Esta dissertação tem como propósito apresentar um estudo ecossistêmico dos processos comunicativos gerados envolvidos na relação entre a mídia externa e o espaço urbano. Para cumprir a proposta apresentada, observou-se a necessidade de utilizar estudos advindos de outros campos científicos, como a Semiótica da Cultura e a Geografia. Nesse sentido, o campo da Semiótica foi útil para a construção de um olhar semiótico diante da complexidade com que o objeto se apresentava, por isso recorre-se ao conceito de semiose para identificar parte dos elementos envolvidos no processo comunicativo arrolado na relação entre publicidade e cidade. Já na área de conhecimento da Geografia, recorreu-se aos conceitos de elementos fixos e fluxos para o reconhecimento de outros objetos a partir da visão de um campo científico distinto. Nessa perspectiva, percebeu-se a estreita ligação entre a dinâmica da cidade a influenciar a participação da mídia exterior em seu espaço. O objetivo fulcral, portanto, é reconhecer as relações envolvidas no diálogo entre a mídia exterior dos empreendimentos imobiliários e a cidade de Manaus. Tais apontamentos justificam a necessidade do delineamento transdisciplinar desta pesquisa. Buscou-se abordar os processos comunicativos sob o viés dos ecossistemas comunicacionais de base semiótica, proposta de Mirna Feitoza Pereira. As mídias exteriores observadas foram o painel, o homem-seta e a bandeirada dos empreendimentos Reserva Inglesa e Residencial Reflexo Luzes, localizados no bairro da Ponta Negra, zona oeste de Manaus. Foi elaborado um formulário de observação direta extensiva organizado em três categorias: O ecossistema comunicativo em relação ao espaço urbano, o ecossistema comunicativo em relação a sua linguagem e o ecossistema comunicativo em relação a mídia observada. A coleta de dados se deu nos quatro finais de semana do mês de abril do ano presente. Tendo como referencia as informações levantadas em campo através da aplicação do formulário e da experiência do pesquisador com o fenômeno estudado, elaboramos dois diagramas como uma forma de representação gráfica do que identificamos ser o ecossistema comunicativo da publicidade externa e a cidade. Com isso, essa pesquisa pretende ser uma contribuição teórica tanto para os acadêmicos e pesquisadores da área, como também um suporte para aqueles que buscam pensar o campo da comunicação e da cidade a partir de um olhar sistêmico.
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Gurgel, Adriana. "Espacialidades do habitar: percursos de comunicação urbana em Icapuí, Ceará." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/5174.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico
The intent of this research, based on the study of Icapuí s (Ceará) porched loam houses, and through the understanding of architecture as a language, is to comprehend the resources utilized by home builders and residents to communicate and create meaning, with the purpose of investigating the existing relationship between the construction of the home space and its representations (spatialitys) and the urban and communicative sociability originated from the interactive exchange of values, which start within the private area and expands into the public space. Through the understanding of architecture as a language, this research analyzes Icapuí s porched loam houses to comprehend the resources utilized by home builders and residents to create and communicate meaning. The research investigates the existing relationship between the construction of the home space and its representations (spatialitys) and the urban and communicative sociability originated from the interactive exchange of values that start within the private area and expand into the public space. The object of this paper is, therefore, Icapuí s porched loam houses and the relationship that this architecture establishes with the habitants and the city, especififically how the home becomes the means of communicating everyday habits, values and specifific and not transferable behaviors. It will be necessary, along this analysis, to document a specifific architectonic typology and indentify the values, implicit or explicit, that justify this typology s endurance or that stimulate its disappearance. Apart from identifying these values, it is necessary to investigate the mediation processes that prompted the value transmission and also indentify how the changes on the way of living influence the characterization of the communicability of the home values. It was found, so far, that home building and home inhabiting constitute a mediation to a communicative sociability, and that the typological changes in the architecture of the Icapuí s porched loam houses (multiples and mutant spatialitys) characterize sociability and meaning changes in the communication processes. The methodology consisted in the characterization of the object (through a fifield research, realized within 2006 and 2008) and the confrontation and analysis of the obtained data (based on C.S. Peirce Semiotic), from a plural and theoretical perspective that provides a dialogue between communication, space and culture. Concepts such as space, spatialitys and urban sociability (l. Ferrara), means and mediation (M.Mcluhan, J.M-Barbero), inhabit and live in (M.Heidegger, N.Leach), and communicate, transmit and methodology (R.Debray), are fundamental to the development of the research
A pesquisa pretende, a partir do estudo das casas de taipa alpendradas de Icapuí / Ceará, e através da compreensão da arquitetura como linguagem, estudar o repertório utilizado por aquele que constrói e aquele que habita para comunicar e constituir sentido, a fifim de investigar as relações existentes entre a construção do espaço do habitar e suas representações (espacialidades), e a sociabilidade urbana e comunicativa decorrente das trocas interativas de valores, que se dão no âmbito privado, e expandem-se para o espaço público. O objeto de estudo deste trabalho consiste, portanto, nas casas de taipa alpendradas de Icapuí e nas relações que esta arquitetura estabelece com os habitantes e a cidade, ou seja, no modo como o habitar se transforma em meio que produz um ambiente comunicativo e um cotidiano com hábitos, valores e comportamentos específificos e intransferíveis. Será necessário, ao longo deste percurso, documentar uma tipologia arquitetônica específifica e identifificar os valores, implícitos e explícitos, que justifificam sua permanência ou estimulam seu desaparecimento. Ao perceber tais valores, deve-se ainda investigar os processos de mediação através dos quais sua transmissão se deu e continua ocorrendo -, bem como identifificar como as alterações no modo de morar influenciam a caracterização da comunicabilidade dos valores do habitar. Verififica-se, até então, que os processos do habitar constituem uma mediação para uma sociabilidade comunicativa, e que as alterações tipológicas na arquitetura das casas de taipa alpendradas de Icapuí (múltiplas e mutantes espacialidades) caracterizam alterações na sociabilidade e nos modos de signifificação dos seus processos de comunicação. A estratégia metodológica consiste na caracterização do objeto (a partir de pesquisa de campo, realizada entre 2006 e 2008), comparação e análise dos dados obtidos (a partir da Semiótica de C.S. Peirce), partindo de um horizonte teórico múltiplo que permita o diálogo entre a comunicação, o espaço e a cultura. Conceitos como espaço, espacialidade e sociabilidade urbana (L. Ferrara), meio e mediação (M.McLuhan, J.M-Barbero), habitar e morar (M.Heidegger, N.Leach), e comunicar, transmitir e mediologia (R.Debray), são fundamentais para o desenvolvimento da pesquisa
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Borén, Thomas. "Meeting-places of Transformation : Urban Identity, Spatial Representations and Local Politics in St Petersburg, Russia." Doctoral thesis, Stockholm University, Department of Human Geography, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-412.

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This study develops a model for understanding spatial change and the construction of space as a meeting-place, and then employs it in order to show an otherwise little-known picture of (sub-)urban Russia and its transformation from Soviet times to today. The model is based on time-geographic ideas of time-space as a limited resource in which forces of various kinds struggle for access and form space in interaction with each other. Drawing on cultural semiotics and the concepts of lifeworld and system, the study highlights the social side of these space-forming forces. Based on a long-term fieldwork (participant observation) in Ligovo/Uritsk, a high-rise residential district developed around 1970 and situated on the outskirts of Sankt-Peterburg (St Petersburg), the empirical material concerns processes of urban identity, spatial representations and local politics. The study explicates three codes used to form the image of the city that all relate to its pre-Revolutionary history, two textual strategies of juxtaposition in creating the genius loci of a place, and a discussion of what I call Soviet "stiff landscape" in relation to Soviet mental and ordinary maps of the urban landscape. Moreover, the study shows that the newly implemented self-governing municipalities have not realised their potential as political actors in forming local space, which raises questions on the democratisation of urban space. Finally, the study argues that the model that guides the research is a tool that facilitates the application of the world-view of time-geography and the epistemology of the landscape of courses in concrete research. The study ends with an attempt to generalise spatial change in four types.

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Hypolito, Acácio. "Processos comunicacionais no meio outdoor: uma análise semiótica." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/4990.

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Made available in DSpace on 2016-04-26T18:16:43Z (GMT). No. of bitstreams: 1 Acacio Hypolito.pdf: 1810749 bytes, checksum: 3a47fe9e5a854892ba68287952539d21 (MD5) Previous issue date: 2007-11-28
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
It´s a fact , today, a constant worry about the understanding of publicity world, given the undoubted importance of the efects that this world has on us. In the context of such worry, the objective of this research is to identify the suggestibility strategies used to create the advertising communication directed to billboards. To do so, the influence level iconicity to follow these strategies on the advertising messages and the associations that we are apt to make through these signs or semi-signs that are presented by the power of suggestibility. This dissertation is presented into five chapters. The first, named The City, there is a historical study of how the cities were born and their evolution, pointing out the city of São Paulo and the Paulista avenue, which was chosen to obtain the billboards for analysis and interpretation. In chapter two, named TheBillboard, a historical profile will be outlined, bringing the memory of the billboard evolution back in Brazil and mainly in the city of São Paulo. The third chapter: Advertising: the association of ideas, images and words, concerns about the contextualizing of advertising besides looking for illustrating the power of advertising on the consumer. In the forth chapter: A brief looking over at the Pierce s theory, the theoretical support will be presented, in a non exhaustive way, so that it is possible to base the analysis of the billboard of the fifth and last chapter. Last but not least, in chapter five: The suggestibility strategies used to create the advertising communication, the semiotics analyses are found with emphasis on the iconicity levels and on the details of making a billboard searching its suggestibility strategies
É fato, hoje, uma constante preocupação com o entendimento do mundo da publicidade, dada a importância indiscutível dos efeitos que esse mundo produz em nós. No contexto dessa preocupação, o objetivo desta pesquisa é identificar as estratégias de sugestão empregadas na composição da comunicação publicitária direcionada ao meio outdoor. Para isso, será estudado o grau de influência da iconicidade para a realização dessas estratégias nas mensagens publicitárias e as associações que estamos aptos a realizar por meio destes signos ou quase-signos que se apresentam pelo poder de sugestão. Esta dissertação apresenta-se em cinco capítulos. O primeiro deles, intitulado A Cidade, há um levantamento histórico do surgimento das cidades e sua evolução, destacando a cidade de São Paulo e a Avenida Paulista local de passagem escolhido para a obtenção das peças publicitárias para análise e interpretação. No capítulo dois, denominado O Outdoor, será traçado o perfil histórico que resgata a memória da evolução do outdoor no Brasil e principalmente na cidade de São Paulo. O terceiro capítulo: Publicidade: a associação de idéias, imagens e palavras, preocupa-se a contextualização da publicidade e ainda procurarse- á ilustrar a força publicitária exercida sobre o consumidor. No capítulo quarto: Um breve percurso na teoria Peirceana, de uma forma não exaustiva, será apresentada o suporte teórico utilizado a fim de que se possa embasar as análises das peças publicitárias do quinto e último Por fim, no capítulo cinco: As estratégias de sugestão na composição da comunicação publicitária, encontram-se as análises semióticas com ênfase nos graus de iconicidade e nos meandros da montagem de uma peça publicitária na busca de suas estratégias de sugestão
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Kaiser, Lesley. "Preserve, renew, invent [Light Bytes] an art exploration into disseminating aphorisms : this exegesis is submitted to Auckland University of Technology in partial fulfillment of the degree of Master of Arts (Art and Design) MAArtDes, 2008." Click here to access this resource online, 2008. http://hdl.handle.net/10292/410.

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The expanding potential for the dissemination and archiving of aphorisms is explored in this practice-based research thesis. An aphorism is a short statement that communicates an insight about the world (and can sometimes function as a guide to action). Eric McLuhan, interviewed in Signs of the Times: The History of Writing (Goëss Video, 1996), suggests that the future of the book is the aphoristic statement. Aphoristic knowledge has traditionally been transmitted through texts and through libraries, but this project brings into play various modes of recirculating aphoristic texts using contemporary distribution networks and digital media such as moving image, projection on to urban screens, artists’ books, archival digital photography and glazed ceramics. Texts ‘virally inhabit’ a number of sites and languages in a series of works situated in the interdisciplinary context of contemporary text art and artists’ books. The sayings rejoin the cultural river of ideas in local and international incarnations. Practice-based work (80%) and exegesis (20%)
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Américo, Edélcio Rodiney. "Os textos de Moscou e São Peterburgo como reflexo da identidade nacional russa." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/8/8155/tde-13062012-154434/.

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A tese tem como objetivo o estudo do texto da cidade de Moscou, sua análise comparativa e diálogo com o texto de São Petersburgo, bem como a importância de ambos os textos no processo de formação de identidade cultural russa. A metodologia da pesquisa baseia-se no conceito de texto urbano elaborado por destacados estudiosos da escola semiótica de Tártu-Moscou, tais como: Iúri Lótman, Vladimir Toporov, entre outros. O trabalho apresentado é constituído de três partes: No primeiro capítulo é apresentada a análise teórica dos conceitos de texto e cidade e sua aplicação à Moscou; O segundo capítulo representa uma análise histórico-cultural do processo de formação do texto de Moscou desde a fundação da cidade até o século XXI, a reflexão do texto de Moscou na cultura e, principalmente, na literatura russa; A terceira parte é composta por traduções de alguns ensaios de escritores russos do século XIX nos quais foram descritas as relações controversas entre Moscou e São Petersburgo. A conclusão da presente pesquisa consiste na tese de que tanto o texto de Moscou como sua oposição ao texto de São Petersburgo formam-se como resultado da bipolaridade, própria não apenas da cultura russa, como de toda humanidade.
The thesis aims to study the Moscow city text, its comparative analysis and the dialogue with the St. Petersburg text, and the importance of both texts in the process of formation of Russian cultural identity. The survey methodology is based on the concept of urban text drawn up by prominent scholars of Tartu-Moscow Semiotic School, such as Yuri Lotamn, Vladimir Toporov, among others. The work presented is comprised of three parts: The first chapter presents the theoretical analysis of concepts of \"text\" and \"city\" and its application to Moscow; The second chapter represents a cultural-historical analysis of the formation process of the Moscow text since the founding of the city until the 21st century, the reflection of Moscow text in the culture and, mostly in the Russian literature; The third part is composed of translations of some Russian writers´ essays of the 19th century with a description of the controversial relations between Moscow and St. Petersburg. The conclusion of this research consists of the thesis that both Moscow text and its opposition to the St. Petersburg text are formed as a result of a proper bipolarity not only of the Russian culture, but of the whole mankind.
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Maassen, Anne-Christine Stephanie. "Solar cities in Europe : a material semiotic analysis of innovation in urban photovoltaics." Thesis, Durham University, 2012. http://etheses.dur.ac.uk/3592/.

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This thesis explores the gradual and by no means unproblematic emergence of solar photovoltaic technologies (PV) in European cities. It is a qualitative study of innovation in urban PV across three European cities: Barcelona (Spain), London (UK) and Paris (France) which draws on documentary evidence and interview data with a broad range of urban professionals engaged in implementing the technology. The thesis interrogates current understandings of how ‘green’ technologies such as PV are thought to bring about ‘sustainable’ transformations by ‘breaking through’ from the margins into mainstream society. Several innovation studies frameworks are assessed in terms of their merits and shortcomings for understanding innovation in urban PV. It is argued that extant literatures succinctly frame innovation as an interplay between that which is ‘novel’ and that which is ‘in place’, however, that they fail to address three issues that are critical for understanding how new technologies may emerge and transform: the multiplicity and heterogeneity of actors and their means for contesting ‘sustainable’ (or other) transformations, the complex spatio-temporality of ‘barriers’ to innovation, and the ways in which technologies gather humans, materials and spaces into new, potentially more ‘sustainable’ constellations. The thesis develops ‘material semiotics’ as a conceptual foundation and methodology for understanding innovation. Material semiotics provides powerful analytical sensibilities that enable the thesis to radically re-imagine the objects, processes and places involved in innovation. Through understanding innovation as characterised by attempts to bring forth into the present aspirations for alternative futures, urban PV is understood as simultaneously a vehicle for, as well as an outcome of, sustainable transformation. Its entanglement in a myriad of social, material, spatial and temporal relations is shown to engender a geography of ‘sustainable’ innovation that is much more partial and imperfect than current understandings suggest.
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15

Mortezaei, Seyed-Reza. "Culture rich design : a 'cultural-semiotic' framework in product design applied to urban streetscape elements." Thesis, University of Brighton, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.486665.

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The aim of this study was to extend the application of culture into product design with particular attention to urban stre.etscape elements (known as street furniture). Poor understanding of culture and the lack of opportunity to use culture ina practical manner within the student group were explored as the problem areas. The initial motivation for the study stemmed from a desire to encourage the integration of the non-technological aspects of the design products, in which culture was categorised. This was believed to mainly achieve by developing a Cultural-Semiotic framework, which enables and encourages design students (novice designers) to approach culture in their projects. Therefore, a hypothesis was formulated to examine the extent of the .framework: A culturally orientated framework can be developed to determine important/significant variables to produce predictable culturally relevant changes in product design in general and urban streetscape elements in partl.cuIar. '' Culture could have strong interactions with product design in several ways, due to the symbolic qualities that a design product provides. Therefore, this enables products to be studied culturally, e.g. within a designer's mind (subjective aspects of culture) or outside his/her mind (objective aspects). To develop the framework, three fieldworks as a triangulation methodology were initially undertaken. Through Fieldwork 1 the author acquired a general idea about the current cultural understanding of novice designers. Fieldwork 2, examined the cultural extent of the design courses, and the understanding of culture amongst a wider and versatile audience. Meanwhile, Fieldwork 3 looked at how novice designers could convert cultural knowledge into practice. This established the problem areas and indicated the area of focus, which was representation. Representation is the process that gives product-signs their particular meaning. Then, a number of associated models were studied and the relevant ones were used as the basis. By implementing Schwartz Value Inventory, Four semantic functions of signs and the Saussrean model of sign, the Cultural-Semiotic framework was developed. The framework could perform on the degree of cultural meaning one might want to put into a design product. The framework was examined and evaluated through a workshop and a sample project session, involVing a selected group of novice designers. The Circuit of Culture model was used as an evaluation model alongside the SOLO Taxonomy, a model that describes the levels of increasing compleXity in a student's understanding of subjects. The emphasis was on the representational qualities of products. The result confirmed the role of the framework in enhancing the cultural understanding of novice designers. It specified: • The degree of cultural insight of a selected group; • The level of objectiVity in a totally subjective issue; • A deeper understanding of culture compared to the preliminary participants; • A certain degree of confirmation of the proposed hypothesis.
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16

Lerman, Ellinor. "Urban skönhet med skinn på näsan : En analys ur ett genusperspektiv av framställningen av kvinnan i modetidskriften Styleby." Thesis, Stockholms universitet, JMK, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-125908.

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Idén om att vår bild av verkligheten konstrueras till stor del utifrån medierna är i min mening mycket intressant, men är bilderna vi dagligen matas med verklighetsförankrade? Att påstå att det finns ett korrekt och ett felaktigt sätt att framställa kön på vore att föra sig med osanning men att stereotypera könsrollerna borde kunna undvikas, kan tyckas. Min fråga var hur det förhåller sig i ett av Sveriges största modemagasin för kvinnor. I den här uppsatsen undersöker jag hur det svenska modemagasinet Styleby, med modeprofilen och entreprenören Elin Kling i spetsen, framställer kvinnan. Undersökningen är gjord ur ett genusvetenskapligt perspektiv. Delarna som analyserats är ledarsidan eftersom den i min mening sätter prägeln för magasinet samt modereportagen eftersom det är där mest resurser används. Semiotiken i Barthes version, där begreppen denotation och konnotation står i centrum, användes som huvudsaklig metod. I Barthes semiotiska modell analyseras bilden i två steg där det första steget, denotationen, är läsarens omedelbara förståelse och den andra nivån, konnotationen, är det samspel som uppstår då bildens tecken möter läsarens förkunskaper och kulturella förståelse. Vid analyserna av ledarsidan förstärktes semiotiken med en textanalytisk metod som kan säga något mer om tilltalet. Enligt min analys porträtterar Styleby i sina modereportage kvinnan som ung och smal vilket inte skiljer sig från hur modemagasin traditionellt framställer kvinnan. Det finns en ambition till en etnisk variation men som enligt min åsikt skulle kunna förbättras ytterligare. Magasinet tenderar att emellanåt framställa kvinnan som underordnad och ett sexuellt objekt men det är något mindre tydligt i de senare numren är i de tidiga. Kvinnorna porträtteras aldrig uttryckligen i en arbetssituation eller ett officiellt sammanhang vilket kan tolkas som att myten om att kvinnan är mindre viktig än mannen på en samhällelig nivå upprätthålls. På ledarsidan porträtteras kvinnan som en förebild: ambitiös, och självständig men medveten om vilka förmåner ett fördelaktigt yttre kan ha.
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Viti, Silvia. "Al di qua del quadro, la strada : Attraversamenti urbani e arti del quotidiano." Thesis, Limoges, 2015. http://www.theses.fr/2015LIMO0085/document.

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L’enjeu et la motivation de cette recherche est de rendre une dignité théorique à toutes ces pratiques qui revendiquent une appropriation, ne serait-ce que exclusivement sémiotique, de l’espace urbain. En consonance avec la démarche de Michel De Certeau, même le concept d’art a été analysé en tant que forme d’expression quotidienne. La street art a été interrogée en tant que pratique de traversée de l’espace et en tant que style de spatialisation : le produit c’est toujours un certain effet-espace qui sous-tend un certain effet de présence. L’exigence de ce travail c’était de faire un portrait de la ville à partir de micros narrations créatives qui la racontent comme par exemple l’intervention de Banksy sur la West Bank Barrier en Palestine, les inscriptions des pixadores brésiliens, les traversées des traceurs du Parkour, et les portraits affichés par JR. La street art c’est une narration possible de la ville, qui, comme un tatou sur la peau, en racontent les moments difficiles, en célèbrent les éléments d’identification, en souvient l’histoire (même celle des villes lointaines) dans une dialectique continue entre soi et Autre. D’un point de vue méthodologique, nous sommes partis de l’analyse des cas pour interroger certaines problématiques sémiotiques à l’aide de la réflexion sur les interactions et les styles de vie d’Éric Landowski, celle sur les pratiques et les formes de vie de Jacques Fontanille et celle sur l’ethno-sémiotique de Francesco Marsciani. L’analyse du phénomène a été nourri par la contribution des autres sciences sociales ayant déjà réfléchi sur l’espace et sa représentation artistique, et tout particulièrement l’anthropologie
The issue and the motivation of this research is to give a theoretical dignity to all these practices that claim an appropriation of the urban space, even out of its semiotic meaning. In consonance with Michel De Certeau approach, even the concept of art has been analyzed as an everyday form of expression. The street art has been examined either as a space-crossing practice either as a style of spatialization: the altogether product is a space-effect which underlies a certain effect of presence. The goal of this work is to obtain a portrait of the city from a series of creative micro-narrations that illustrate it, as, for example, Banksy’s intervention on the West Bank Barrier in Palestine, the inscriptions of the Brazilian pixadores, Parkour tracers’ city crossings, the portraits posted up in the city by JR. The street art is a possible way of narration of the city, as a tattoo on the skin, it tells the hard moments, celebrates the identification elements, recollects the history (even for the far cities) with a continuous dialogue between itself and the Other. From a methodological point of view, we started from case analyses to question certain semiotic issues with the help of Eric Landowski’s thoughts about interactions and lifestyles, Jacques Fontanille’s ones about life practices and forms, Francesco Marsciani’s reflections on ethno-semiotics. The analysis of the phenomenon has been enriched by the contribution of other social sciences which had already pondered on the concept of space and its artistic representation, anthropology among the others
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Monteiro, Peter Ribon. "São Paulo no centro das marginais: a imagem paulistana refletida nos Rios Pinheiros e Tietê." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-17062010-152626/.

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Os rios Pinheiros e Tietê sempre se destacaram como uma paisagem singular no planalto colinoso sobre o qual se assentou a cidade de São Paulo. Num processo de transformação iniciado ainda no final do século 19 e cujo ápice se deu durante as décadas de 1940 e 1960 - quando estes cursos dágua são então canalizados e retificados, ao mesmo tempo em que vias expressas são construídas em suas margens -, um novo desenho molda as grandes várzeas paulistanas. Com o passar do tempo, novos elementos se juntam a este desenho - pontes, usinas elevatórias, via férrea, edifícios industriais, comerciais, residenciais etc. -, consolidando-o à estrutura da cidade. O caráter estruturador do sistema natural é então intensificado pelas avenidas marginais que, não apenas se adaptam à expansão urbana da capital paulista, como contribuem para a consolidação da região metropolitana. Por outro lado, o centro deste novo desenho - representado pelos próprios rios que, antes da grande mudança, chegaram a apresentar uma relação harmônica com a cidade através do desenvolvimento de práticas sociais em seu leito e em suas margens -, sofre um contínuo processo de contaminação que, somado ao bloqueio provocado pelas próprias vias (avenidas e ferrovia), o isola do traçado urbano. Buscando reverter este quadro, um programa de requalificação é iniciado na década de 1990, visando não apenas à limpeza das águas fluviais, mas também o controle das inundações que ainda hoje assolam a metrópole. Apesar da evidente degradação ambiental, acreditamos, porém, que o desenho formado pelos rios, avenidas marginais e conjunto urbano adjacente - por sua importância físico-geográfica e histórico-cultural - acabou por se constituir num sistema de comunicação visual urbana de caráter primordial à identidade de São Paulo, e dentro do qual os primeiros elementos, por se encontrarem diretamente vinculados ao cerne de criação desse mesmo sistema, se destacam como essenciais, refletindo assim a representatividade da própria cidade. Desse modo, buscamos investigar a confirmação deste fato através de uma análise teórica - enfatizando os projetos e planos desenvolvidos e realizados para as várzeas dos rios Pinheiros e Tietê - e de uma análise prática - enfatizando a importância da inter-relação entre os diversos elementos do sistema e significados presentes em locais estrategicamente escolhidos: foz do rio Tamanduateí, pontes das Bandeiras e Cruzeiro do Sul, estações de trens da CPTM e parque ecológico do Tietê. Para esta última, valemo-nos de procedimentos metodológicos que nos levam a uma leitura semiótica, considerando o sistema como um signo e privilegiando o entendimento da percepção ambiental (nível pragmático) sob um enfoque fenomenológico. Junto a isso, complementam nossa investigação uma análise do desenho natural do sistema em seus diversos níveis de abrangência (metropolitano, regional e nacional) e um histórico do processo de reintegração entre cidades e rios (ou baías e mares) a partir de meados do século 20 nos países desenvolvidos.
The rivers Pinheiros and Tietê have always stood out as a unique landscape on the hilly plateau over which São Paulo has settled. In a process of transformation already begun at the end of the 19th century and whose apex occurred during the 1940s and 1960s decades - when these creeks were channelized and rectified and a pair of urban freeways were built on their banks -, a new design shapes the biggest floodplains of the city. Time after time, new elements - bridges, pumping plants, railway, industrial, commercial and residential buildings, etc. -, are connected to this shape, then fit to the urban fabric. So the structuring character of the natural system is intensified by the marginal avenues3 that, besides adapting themselves to the growth of the city, contribute to the consolidation of the metropolitan region. In the other hand, the centre of this new shape - presented by the rivers themselves that, before the big changing, could create a harmonic relationship with the city by the development of social activities on their bed and banks -, suffered a continuous process of contamination that, added to the blocking provoked by the freeways and the railway, did isolate it from the urban fabric. By trying to reverse this framework, a program of requalification takes place in 1990, aiming to clean the waters as well as controlling the floods that still have been ravaging the metropolis. Though, in spite of this evident environmental degradation, we believe that the shape created by the rivers, the marginal avenues and the urban elements - for its physical-geographic and historical-cultural importance - constituted a urban visual communication system with a primordial character to the identity of São Paulo, and in which the first elements, by being strictly connected to the heart of the creation of this system, stand out as essential for reflecting representations of the city itself. So we intend to investigate the confirmation of this fact by a theoretical analysis - by emphasizing the projects and plans idealized and realized for the floodplains of the rivers Pinheiros and Tietê - and a practical analysis - by emphasizing the importance of the inter-relationship between the several elements of the system and the representation of the places strategically chosen: the mouth of the river Tamanduateí, the Bandeiras and Cruzeiro do Sul Bridges, the railway stations and the Ecological Park of Tietê. For this last one, we used methodological proceedings that took us to a semiotic reading, by considering the system as a sign and understanding the environmental perception by a phenomenological focus. Besides that, our investigation is complemented by an analysis of the natural design of the system in its several levels of coverage (metropolitan, regional and nation) and a history of the process of reintegration between cities and rivers (or bays or seas) initialized in the middle of the 20th century in the developed countries. 1 Actually the term corresponds to the marginal avenues which are popular known as marginal (ones). Once the adjective is not used on plural in English we decided to use the term marginals. 2 Related to São Paulo city. 3 The marginal avenues received this name for having occupied the original banks (margens) of the rivers.
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Jiménez, González Camilo Arturo Verfasser], Dieter [Akademischer Betreuer] [Hassenpflug, Andreas [Gutachter] Hofer, and Nieto Jorge [Gutachter] Ramirez. "Bogotá as a Spatial Sign: A Semiotic Reading of Urban Centrality in Latin America / Camilo Arturo Jiménez González ; Gutachter: Andreas Hofer, Jorge Ramírez Nieto ; Betreuer: Dieter Hassenpflug." Weimar : Professur Soziologie und Sozialgeschichte der Stadt, 2017. http://d-nb.info/1136864687/34.

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20

Jiménez, González Camilo Arturo [Verfasser], Dieter [Akademischer Betreuer] Hassenpflug, Andreas [Gutachter] Hofer, and Nieto Jorge [Gutachter] Ramirez. "Bogotá as a Spatial Sign: A Semiotic Reading of Urban Centrality in Latin America / Camilo Arturo Jiménez González ; Gutachter: Andreas Hofer, Jorge Ramírez Nieto ; Betreuer: Dieter Hassenpflug." Weimar : Professur Soziologie und Sozialgeschichte der Stadt, 2017. http://d-nb.info/1136864687/34.

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21

Hanna, Mirna. "Une approche sémiotique de l’architecture domestique à Beyrouth au XXème siècle. Étude comparative de deux cas typologiques." Thesis, Paris 4, 2011. http://www.theses.fr/2011PA040076.

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L’analyse sémiotique de l’architecture domestique a pour but de voir comment se manifestent, à travers le langage architectural, les comportements codés qui remplacent la communication linguistique, en postulant qu'il y a un déterminisme de l'architecture par les valeurs macro-sociales, et que le signe architectural doit être considéré comme un marqueur anthropologique. L’approche pluridisciplinaire qui allie des champs aussi divers que l’architecture, la sémiologie et l’anthropologie, a pour ambition de contribuer d’une part, à la sémiotique de l’architecture en proposant une méthodologie pour l’analyse et le découpage d’un corpus architectural, et d’une autre, d’élargir le champ de la géographie urbaine à de nouvelles disciplines, et enfin, de proposer une lecture inédite du paysage urbain à Beyrouth à travers l’étude comparative de deux typologies architecturales. L’approche sémiotique proposée peut être appliquée en tant qu’outil de la géographie urbaine à des corpus architecturaux ou des pans du tissu urbain afin d’appréhender les mécanismes de production et d’obsolescence des formes, et par extension de la ville
The purpose of a semiotic analysis of architecture is to see how non verbal codes manifest themselves through the architectural language, based upon the idea that such a language is conditioned by macro-social values, and therefore the architectural sign should be considered as an anthropological marker. This multi-disciplinary approach combining different fields such as architecture, semiotics and anthropology, is aimed on one hand at contributing to semiotics by proposing a methodology for the analysis of an architectural corpus, and on the other hand, to broadening the field of urban geography to new disciplines, and finally, to providing a new analysis of Beirut’s urban fabric through the comparative case study of two architectural typologies. The proposed semiotic approach can be applied as a tool of urban geography to architectural corpuses and urban fabrics in order to understand the mechanisms of production and obsolescence of form
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Williams, Richmond Paul Bowen. "Towards a strategic transcultural model of leadership that enhances Koinonia in urban Southern Africa." Thesis, Full-text available online as a .pdf file, 2006. http://hdl.handle.net/2263/23874.

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The research conducted was done on the basis of providing an initial platform or starting point for insight and discussion into what a strategic transcultural model of leadership might look like which was relevant to the early 21st Century Christian context in the cities of Southern Africa. A strategic transcultural leader is essentially a transformational leader who exhibits an ability beyond the norm in being able to cross socio-political barriers and thus inspiring the multicultural dynamic, while also honouring the individual cultures represented. In order to study strategic transcultural leadership models a strong leadership angle was taken, which employed investigating six leaders, three political and three Christian as to the structures, styles, values, transcultural abilities and Christian/political beliefs and/or philosophies they employed. The thesis poses the problem of urban unrest in the cities of Southern Africa. The problem of an influx into the cities, of the many different ethnicities and tribes from throughout Southern Africa and the pressures this has caused is briefly alluded to. This problem has been further exacerbated in South Africa by the arrival of many peoples from throughout Africa, south of the Sahara seeking their fortune without having to leave the African Subcontinent, and in Zimbabwe by the political policies of the Zimbabwean government, over land and in clearing away her unapproved urban high-density housing, and her informal business and white farming sectors of the economy. With these issues in mind, there is a need for strategic transcultural leadership to address these and other issues of unrest. The examples of Mandela and De Klerk as transformational leaders, inspire hope, that the vacuum of strategic transcultural leadership seen in Africa at large and specifically in relation to Southern Africa can be met, as is noted by the progress made in recent years in the arena of transformational leadership which the Group of eight and the United Nations and others allude to. While this is true, there are still problems in relation to the political decision-making within South African, as seen by Mbeki’s stance in the past on HIV-AIDS, and Zimbabwe’s woes. The stage is set from a missiological and historical perspective by looking at multicultural models of leadership in the Early Church with specific reference to Paul and the Antiochan model he used as a prototype. The Jerusalem Church is mentioned as a bi-cultural model, which has significant use outside of large urban environs. However it was the Pauline-Antiochan model that provided a platform, in the later use of a synthetic-semiotic model, to deduce or synthesis a transcultural model. Paul’s model of leadership was analysed specifically in relation to the five elements already noted (structures, styles, etc.) and is particularly useful as a model as Paul himself provides firstly an insight into a man of bi-cultural heritage yet someone who was empire-conscious. Paul was able to uphold both the cultural distinctive or uniqueness of both the Greek and Jew (noting Paul’s use of both Hebraic and Hellenistic styles of the diatribe for example) as well as the universal, in that he was empire-conscious which played into his Kingdom perspective. Secondly he provides a reasonable grounds for understanding that if the belief system of the individual is changed on one of its most fundamental levels – allegiance – then given time the macro-cultural identity of a nation, even empire can be significantly altered. He was able to do this primarily because the Graeco-Roman Empire had a common linguafranca in Greek, and the Christian community – as the followers of the Way became known as – had an ethos of reconciliation, enhancing the multicultural and one also of inclusivity (for example a worship style that encompasses both Jewish and local expressions) enhancing the particular. In declaring the One God of Israel and Jesus Christ – Messiah, as the only true Kyrios, Paul replaced the Emperor and the whole Greek pantheon of the Gods with the one true God and Father of us all, and his one and only Son.< /p> The three political leaders – Moshoeshoe, Smuts and Mandela – and the three Christian leaders – Mutendi, Cassidy and Tutu – are investigated in terms of the five elements (structures, styles, values etc.) that comprise the model of leadership. Each of these leaders in turn made a lasting contribution to national and/or tribal change. After looking at the six leadership models an initial conceptual framework for a multicultural model of leadership is outlined. However, in order to bring significant current postmodern/neo-African/tribal/multicultural paradigms of thought and the associated socio-political forces and philosophies of the day, to bear on the evolving model, these were specifically highlighted and brought into the process of synthesizing a model. Lastly once all these inputs are brought together in a tabulated framework, and the evolving multicultural model is screened against three known working scenarios, and further synthesized such that the refined model was then called a strategic transcultural model of leadership. Before this can be achieved however, various North American multicultural models posited were looked at in a literary review, which served to reinforce the understanding of the need to balance the universal and the particular aspects of culture. In refining a strategic transcultural model, the thesis next attempted to address the problem of developing a national macro-cultural identity. A strict delineation in a postmodern era between Church and State was considered to be not only unnecessary but a modern myth, also noting that the State mirrors the Church in many of the problems of community and identity. Thus the meso-level of the Church provided key insights into the macro-level of the State. An argument all along was posed for not just orchestrating a macro-culture based on multiculturalism, nor in just upholding the micro-cultural individual identities at the expense of participation in a national framework and beyond this the global village, but an argument was made for a both/and scenario. In doing this the thesis sought to address both the macro-cultural and individual cultural identities at every level and in every element of the model of leadership. The plausibility of the argument for today was based on the prevalence of a language of choice – in most cases English – and an ethos of reconciliation and inclusivity for which Madiba and Tutu among others have set the standard. A final picture of a community based on both was posited for reflection, a picture that John paints where the great heavenly host (mirroring the macro-level of the Kingdom) is contrasted with the micro-level of a people made up “from every tribe and language and people and nation” (Rev 5:9).
Thesis (PhD (Science of Religion and Missiology))--University of Pretoria, 2007.
Science of Religion and Missiology
PhD
Unrestricted
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Altenberger, Iris. "A neighbourhood through the viewfinder : an autodriven photo-elicitation of a housing estate undergoing renewal." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/20415.

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This thesis explores the ongoing regeneration of Raploch council housing estate, in Stirling, focusing on the lived experiences of the established residents who reside in the pre-regeneration council housing estate, or had family or historical links with the area, as well as new residents, who have moved into the new owner occupied houses that were built in the regeneration. Key informants who have worked in a professional capacity in the area were also consulted to broaden the perspective. The regeneration was a response to a long history of deprivation, segregation and stigmatisation, which led to the demolition of council housing on one side of a main road within the area. The demolition site was redeveloped by a partnership of private developers and a social housing provider. As a consequence of the regeneration there were various physical and social changes in the area, caused by the construction of new homes, as well as other changes to the built environment, and the influx of owner occupiers into the new housing. A visual research method, 'auto-driven photo elicitation', was utilised, which allowed an insight into these changes from a unique perspective. Participants made photos of the area, of places they wanted to discuss, which became the starting point of a subsequent interview process; allowing participants to focus on issues relevant to them. The findings showed that the participants attached a great importance to the history of this specific place, but also that there was segregation between the new residents and the established community. Further fragmentations, religious and historic territorial divisions, within the communities were visually reinforced by the regeneration process. The participants also attached great significance to the linguistic and semiotic landscape, which they interpreted in the context of this place.
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Mouren, Renan. "E-médiations territoriales : modélisation et mise en ressources numériques : entre espace informé et espace géographique." Thesis, Paris 8, 2017. http://www.theses.fr/2017PA080100/document.

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Entre espace informé et espace géographiqueNous observons une grande diversité des champs d’application, statuts, fonctions, usages de la e-médiationterritoriale, selon les contextes socio-économiques, politiques, géographiques ou écologiques. Cette hétérogénéitérévèle l'existence d'un lien épistémologiquement fécond entre numérique, espace informé et espace géographique.Cette thèse circonscrit et approfondit ces dimensions complexes, articulées, parfois divergentes, mais qui sont desparamètres essentiels de l’action et du développement territorial. Face aux grands enjeux, socio-économiques,écologiques, sociétaux et multiculturels qui pèsent aujourd’hui plus ou moins uniformément sur le monde, cesdimensions sont essentielles à la construction de modèles de développement spécifiques dans lesquels le numériquetient une place décisive. Plus la e-médiation territoriale se subordonne à la logique fonctionnaliste du branchementdu global vers le local, plus elle favorise l’usage de données territoriales tracées, capturées et marchandisées. Cettestratégie internationale de définition, d’homogénéisation, d’analyse et de traitement massif (big data) des donnéesnumériques territoriales, produit un appauvrissement qualitatif de ces données, induit de nouvelles normativitéspolitiques, limite les recherches théorico-pratiques d’innovations sociales et d’usages, conduisant à unrefroidissement numérique des territoires. La notion centrale de e-médiation, « objet frontière » entre les disciplines,fonctionne dans cette thèse comme une matrice d’interprétation du territoire à partir de laquelle s’élabore un canevasthéorico-pratique. Cette thèse rassemble, analyse et référence des articles, documents, publications, travauxthéoriques, contributions professionnelles, politiques et pratiques, explore ce lien entre espaces informé,géographique et numérique, qui déplace le centre de gravité d’interprétation théorique des territoires, à la mesuredes mutations et des représentations auxquelles ils sont confrontés. Ce canevas, nous l’expérimentons avec leterritoire de la Seine-Saint-Denis sur la base d’un schéma d’intervention numérique qui combine acteurs et actions,innovation technologique et innovation sociale afin de donner du sens aux différentes modalités d’actions dans laperspective du développement durable et du bien commun. Des territoires très éloignés et de cultures différentespourraient, sous certaines conditions méthodologiques, utiliser un tel schéma d’intervention afin d’exprimer etexpérimenter des modèles de développement, et des e-médiations autoriseraient alors des comparaisons inter et intraterritoriales, des analyses fines des contextes historiques, géographiques et sociaux d’émergence, des observationsdétaillées de certains traits ou solutions locales comme globales
Between informed space and geographical spaceWe observe a wide range of territorial e-mediation’s concrete fields, statutes, functions and uses, according to socioeconomics,political, geographical or ecological contexts. This diversity reveals an epistemologically productivelink between digital, geographical and informized spaces. This thesis aims to circumscribe and deepen thosearticulated, sometimes divergent, complex dimensions, keys parameters of action and territorial development.Indeed, in the face of the major issues, socio-economic, ecological, societal and multicultural that weigh more orless uniformly today on the world, these dimensions of digital territorial mediation, are essential and necessary tobuild specific development models in which digital is one of the most significant. Moreover the higher the territoriale-mediation obeys a logic of branching, from the global to the local, the more it favors the use of territorial data thatare easy to track, capture, analyze and merchandise by the Data-Broker. This relative homogenization and thisqualitative impoverishment of the numerical data available on the territories, can induce new political normativities,limit the theoretical-practical researches on the social and usages innovations and lead to a numerical cooling of theterritories. This central notion of territorial e-mediation, is a « Boundary Objects » operates in this thesis as a amatrix for interpreting territories from which a theoretical-practical frameworks is designed. This thesis collect,analyse, reference, documents, publications, theoretical works, professional contributions, policies and practices onthis link between digital, geographical and informized spaces that is shifting the centre of gravity of territoriestheorical interpretations, proportionate to mutations and représentations that are facing them. For a number of yearswe experiment this framework with the Seine-Saint-Denis (Paris) territory, based on an interventions outline whichcombines stakeholders and actions, technical an social innovations in order to give meaning to the various forms ofaction, in view of sustainable development and common good. Distant territories and from different cultures couldunder certain methodological conditions through e-mediations, use this kind of framework to experiment andexpress their developpment models, comparisons, detailed analysis, the context of emergence, detailed comments,« traits » or solutions.Those mediations would permit
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Perombelon, Brice Désiré Jude. "Prioritising indigenous representations of geopower : the case of Tulita, Northwest Territories, Canada." Thesis, University of Oxford, 2018. http://ora.ox.ac.uk/objects/uuid:71e14c26-d00a-4320-a385-df74715c45c8.

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Recent calls from progressive, subaltern and postcolonial geopoliticians to move geopolitical scholarship away from its Western ontological bases have argued that more ethnographic studies centred on peripheral and dispossessed geographies need to be undertaken in order to integrate peripheralised agents and agencies in dominant ontologies of geopolitics. This thesis follows these calls. Through empirical data collected during a period of five months of fieldwork undertaken between October 2014 and March 2015, it investigates the ways through which an Indigenous community of the Canadian Arctic, Tulita (located in the Northwest Territories' Sahtu region) represents geopower. It suggests a semiotic reading of these representations in order to take the agency of other-than/more-than-human beings into account. In doing so, it identifies the ontological bases through which geopolitics can be indigenised. Drawing from Dene animist ontologies, it indeed introduces the notion of a place-contingent speculative geopolitics. Two overarching argumentative lines are pursued. First, this thesis contends that geopower operates through metamorphic refashionings of the material forms of, and signs associated with, space and place. Second, it infers from this that through this transformational process, geopower is able to create the conditions for alienating but also transcending experiences and meanings of place to emerge. It argues that this movement between conflictual and progressive understandings is dialectical in nature. In addition to its conceptual suggestions, this thesis makes three empirical contributions. First, it confirms that settler geopolitical narratives of sovereignty assertion in the North cannot be disentangled from capitalist and industrial political-economic processes. Second, it shows that these processes, and the geopolitical visions that subtend them, are materialised in space via the extension of the urban fabric into Indigenous lands. Third, it demonstrates that by assembling space ontologically in particular ways, geopower establishes (and entrenches) a geopolitical distinction between living/sovereign (or governmentalised) spaces and nonliving/bare spaces (or spaces of nothingness).
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Huang, Ying-Ming, and 黃盈茗. "Visualizing Bits as Urban Semiotics." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/t6mprr.

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碩士
銘傳大學
資訊工程學系碩士班
95
At the beginning of 21st century, ubiquitous, interactive, and tangible media have become popular in designing intelligent installations and devices and consequently they reforged the sense of space. Companioned with wireless network and mobile technology in our daily lives, our living space has turned into an emerging urban space. Considering the physical world of our urban space, there are many indexical signs situated at their locations to represent different meanings. Often set by government or organizations, these indexical signs are rarely placed by individuals probably because of the existing high friction to do so. Therefore, we propose a new concept to place personal indexical semiotics onto the physical space, enabled by mobile devices and augmented reality technology. Overlapped onto the physical world via visual, iconic, and metaphorical methods, what these unique personal semiotics bring is a living space with novel urban landscape and geosemiotics.
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Hall, Kelvin Brian. "A study of environmental semiotics in the production of a mixed-income housing complex." Thesis, 1996. http://hdl.handle.net/1911/14022.

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Our present society does not actively promote ideas of segregation. We all confront one another at some point in time, regardless of race, sex, or financial status. However, the majority of designs for today's housing complexes does not reflect the balance of the societal structure. Residential segregation is plentiful. By disregarding present-day norms, and by analyzing different housing typologies with various densities and income statuses, a synthesis of ideas will produce a more financially-diverse housing complex. The concepts of private and public space, territory, boundary, extension, and interaction suggest spatial situations that will enhance the entire site in terms of design to maximize security, identity, and neighborly friendliness.
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Kelleher, William. "Linguistic landscape and the local : a comparative study of texts, visible in the streets of two culturally diverse urban neighbourhoods in Marseille and Pretoria." Thesis, 2014. http://hdl.handle.net/10539/15010.

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The thesis concerns the linguistic landscape (LL) of two neighbourhoods, one in Pretoria, South Africa, and the other in Marseille, France. This is a longitudinal study whose data was collected over two years of site visits. LL are explored in terms of both space and place. In terms of place, they are seen to be constitutive of a sense of place, allowing insights into memory, aspiration, and familial and cultural networks. Spatially, they are seen to realise a politics where design and distribution of LL are markers of power and modality. Analysis takes its point of departure in geosemiotics. Artefacts of LL are interpreted as sites of encounter of four cycles of discourse: the interaction order, habitus, semiotics of place and visual semiotics. The focus is on understanding LL artefacts, their production and reception, as a nexus of practice. Methodologically, walking - as a creative practice, and as an actualisation of the place and space of the neighbourhood - is chosen for photographing LL, for observing interactions and for meeting participants to the research. In examining habitus, the discourses, literacy and narratives of the people who live, work and pass through the site are compared. Deep social and economic similarities are noted between the two sites. Exploration of the semiotics of place brings to light regularities in the features of formal and informal LL, the nature of participation with and subversion of these texts, but also disparities among producers and receivers in terms of literacy, access, the socio-cultural and the socio-economic. Visual semiotic analysis continues these findings and it is noted that global and local discourses of identification, aspiration and self-stylisation circulate transversally in the sites. LL are taken to realise a politics of space when multimodal analysis of composition and modality is extended to the streetscape, as LL ensemble. A key facet of the research is the interpretation of informal LL. Their inclusion challenges existing LL methodologies by flagging the necessity to ground quantitative findings ethnographically.
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Ribeiro, Ines Sofia Mateus. "A Avenida Almeida Ribeiro e o Cotai: Análise experiencial de duas tipologias urbanas em Macau." Master's thesis, 2017. http://hdl.handle.net/10316/81612.

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Dissertação de Mestrado Integrado em Arquitetura apresentada à Faculdade de Ciências e Tecnologia
A obliteração e reconstrução do espaço urbano é uma narrativa sempre presente na cidade. É um ciclo contínuo que consolida as cidades e as pontua com diversas vertentes urbanísticas e arquitetónicas, decorrentes do seu tempo e da sua história. Como se sabe, Macau é o ponto de culminância entre duas das mais distintas culturas: a extremo-ocidental e a extremo-oriental e tem vivido uma transformação recente, baseada em processos de “artificialização” do seu território. Desde a apropriação da região pelos portugueses que Macau se foi erguendo em formas arquitetónicas, muitas vezes contraditórias, hipnóticas, ou mesmo cinematográficas, pontuadas pela hibridez no contacto com a sociedade chinesa, tornando-a num objeto de estudo peculiar com um carácter único.Em Macau, o radicalismo com que os objetos e as formas urbanas se modificam choca e fascina simultaneamente. Até aos anos 1960, no decorrer da soberania portuguesa, Macau resistiu à transformação acelerada mas, desde então, a construção de aterros passou a ser uma realidade. Ainda assim, apenas no final do século XX, Macau atravessou grandes transformações políticas. Em 1999, a transferência de soberania de Portugal para a China, alterou os paradigmas da região, e as mudanças começaram a fazer-se sentir em maior escala e mais aceleradamente, tanto a nível social como a nível urbano. A construção de casinos começou a surgir em força, alterando a escala da cidade, a escala da rua e as vivências da população macaense. Deste modo, existem várias formas espaciais que surgem, novos processos de percorrer a cidade e, portanto, o conceito de limite urbano é modificado.Desde então, e com cada vez mais incidência, Macau experiencia, simultaneamente, dois fatores de mudança: o crescimento económico sustentado pela indústria do jogo e o crescimento desmesurado do investimento turístico e city branding, baseados na história singular da região. Ainda assim, mantêm-se vivas as formas do “urbanismo português”, memórias de um tempo que se tenta museificar. Ambos os fatores contribuem para uma indefinição do tecido urbano, potenciando narrativas individuais e experiências espaciais diferenciadas num mesmo conjunto urbano. A imagem urbana é abordada aqui como uma construção entre forma urbana, experiências no espaço e semiótica, ambiências que pontuam a urbe. O espaço público e constituintes urbanos ganham outro significado, assumindo-se como espaços e antiespaços num mesmo tecido e adotando peculiaridades dissemelhantes.Desta forma, sob uma perspetiva percetual e experiencial, a investigação visa alcançar uma significação dos espaços públicos fragmentários da cidade, indagando sobre a sua influência na experimentação do lugar e a sua preponderância na imagem urbana de Macau, descortinando as suas complexidades morfológicas, percecionais e iconográficas, à luz do urbanismo de importação portuguesa e da Las Vegas do jogo.Estes elementos formam as contradições destas diversas “cidades” de Macau, e utiliza-se como focos de investigação dois espaços da cidade que traduzem duas épocas marcadamente diferentes: a Avenida Almeida Ribeiro e o Cotai; assumindo como objeto de estudo a experiência individual do espaço como narração de uma imagem urbana de Macau.
Obliteration and reconstruction of the urban space forms the never-ending narrative of a city: it is an uninterrupted cycle that consolidates the metropolis and punctuates it with numerous urban and architectural characteristics, arising both from its era and history. As is known, Macao is in a sense the culmination point between two of the most distinct cultures ever: the extreme western and the far eastern cultures, and it has experienced some changes due to several processes of “artificialization” of its territory. Since the territory came under Portuguese jurisdiction, Macao has been building up architectural forms, often conflicting, hypnotic, or even cinematographic, punctuated by hybrid contacts with Chinese society, making it a peculiar study subject with a unique charisma.In Macao, the radicalism attached to the fluctuations of urban objects and urban shapes can be quite shocking and mesmerizing. Until the 1960s, during Portuguese sovereignty, Macao battled against the accelerated transformation but, ever since, the incessant land reclamations became a reality. Nevertheless, only at the end of the twentieth century did Macao experience major political revolutions. In 1999, the transfer of sovereignty from Portugal to China changed paradigms in the region and fluctuations began to be felt on a larger scale, faster than ever, both socially and in urban areas. Construction of casinos began to be a strong reality, changing the scale of the city, the scale of the street and the daily experiences of Macanese population. Therefore, Macao experienced the emergence of multiple spatial forms, such as new ways to walk around the city, which changed the concept of urban boundaries in the territory.Since then, with increasing frequency, Macao has simultaneously experienced two factors of transformation: the economic growth sustained by the gaming industry and the unbalanced growth of tourism investment and city branding based on the distinctive history of the region. Nevertheless, the urban forms of “Portuguese urbanism”, memories of an era that one tries to preserve, are still kept alive. Both factors contribute to the lack of definition of the urban fabric, enhancing individual narratives and distinguishing spatial experiences in the same urban fabric. In this investigation, we explore the urban image as a concoction of the urban form, experiences in space and semiotics. Public space and urban components are shown with a different meaning, assuming themselves as spaces and antispaces, which adopt divergent peculiarities inside the same urban fabric.Accordingly, following an experiential standpoint, this research aims to reach a signification of the fragmentary public spaces of the city, investigating its influence in the perception of a place and its dominance in the urban image of Macao, revealing its morphological, perceptual and iconographic complexities, and taking the imported Portuguese urbanism and Las Vegas gaming into consideration.These elements are part of the contradictions of these several “cities” of Macao and, to achieve our goal, we study two areas of the city, which represent two evidently dissimilar historic periods: Avenida Almeida Ribeiro and Cotai, taking the individual experience of space as a narrative of an urban image of Macao as an object of study.
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Strydom, Cornus. "Modulayer-Berea Park Learner's Resource Centre." Diss., 2003. http://hdl.handle.net/2263/29604.

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The designed building is a proposed Learner's Resource Centre situated in Berea Park. The development will be funded by the European Union and managed by a section 21 company of tertiary institutions and government departments. It creates a community facility that is needed in the Pretoria inner city, addressing lack of study space and urban parks in the CBD. The main building includes a digital library, offices, auditorium, conferencing facilities and a restaurant. This building forms the focus of the investigation, while the rest of the campus development forms part of an Urban Design scheme proposed for the Pretoria inner city. The functions included on the campus are overnight facilities, workshops, classrooms and a multi purpose hall. The thesis is introduced by an investigation into the theory of the meaning in architecture. This includes research in the fields of semiotics and visual culture and the conclusion of that theory into a designed building.
Dissertation (MArch (Prof))--University of Pretoria, 2005.
Architecture
unrestricted
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31

Andělová, Tereza. "Krize veřejného prostoru a pokusy o jeho revitalizaci." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-353630.

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The thesis called Crisis of public space and the attempts for its revitalisation is trying to analyse public space from the perspective of urban anthropology and sociology and it introduces the role of semiotics in this issue. It presents the crisis of public space and tries to uncover the causes and possible solutions. It opposes the modernistic concepts of the city which looked away from the human aspect and focuses on everyday life of people in urban space. The thesis adverts to the necessity of blending various fields which deal with the issue of public space and perceiving the city as a whole. It takes notice of the mutual relationship of space and people, of creating individual's identity and character of the society based on the environment which surrounds it and at the same time the possibility for everyone to participate in changing their surroundings, mind patterns and perception. At first, this thesis addresses the issue of the definition of public space, presents the fundamental theoretical publications dealing with its origin and crisis. Then it in detail describes the characteristics of the city, analyses the demand for good-quality space and takes notice of the tendencies that threaten public space. In terms of the attempts to revitalize public space, this thesis points out the...
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Šilhavý, Petr. "Pojem palimpsestu a jeho uplatnění ve zkoumání textu urbánního prostoru." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-353920.

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This thesis called The Term of Palimpsest and its Application in Examining of the Urban Space focuses on providing a more complex perspective of the analysis of urban space through the metaphor of text and also palimpsest. Thanks to the disintegration of the concept of the text multiple layers of reality began to be progressively viewed - from the literature to the culture text. This opens up the possibility to contemplate the city as well as another type of text, respectively in a metaphorical sense of intertextuality as so-called palimpsest. The work focuses on these terms in the theoretical part and suggests the urban space term and the possibility of examination. The empirical part is dedicated to the application of developer theoretical basis onto the site-specific urban space of the Prague's Peter's district. The anchoring of the palimpsest in the semiosphere of culture and cultural texts of historical depth but does not provide possibilities of complete renovation and securing the continuity of interpretation. This does not seem to be an obstacle for the set more complex view of palimpsest, on contrary it better reflects and deals with such this continuity. It helps to seek roots and identity of cities and their inhabitants.
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Mamvura, Zvinashe. "A sociolinguistics analysis of school names in selected urban centres during the colonial period in Zimbabwe, 1890-1979." Thesis, 2014. http://hdl.handle.net/10500/19664.

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This study analyses the different social variables that conditioned the naming of schools during the colonial period in Zimbabwe (1890-1979). The study collects and analyses the names given to schools in Salisbury (including Chitungwiza), Umtali and Fort Victoria the colonial period in Zimbabwe. The study adopts Geosemiotics, a theory propounded by Scollon and Scollon (2003), together with insights from Semantics, Semiotics and Pragmatics in the analysis of school names. Critical Discourse Analysis is used a method of data analysis. One of the main findings of the study is that place names are discourses of power which are used to express and legitimise power because they are part of the symbolic emblems of power. It was possible to ‘read’ the politics during the colonial period in Zimbabwe through the place names used in the colonial society. Both Europeans and Africans made conscious efforts to imbue public places with meanings. Overally, people who have access to power have ultimate control over place naming in any society. In this case, they manipulate place naming system in order to inscribe their own meanings and versions of history in the toponomastic landscape. The second finding is that place names are critical place-making devices that can be used to create imagined boundaries between people living in the same environment. Place names are useful discourses that index sameness and differences of people in a nation-state. Place names exist in interaction and kinship with other discourses in making places and imposing an identity on the landscape. Semiotics, Semantics and Pragmatics are instrumental in the appreciation of the meaning conveyed by school names. This study makes an important contribution to onomastic research in the sense that its findings can be generalised to other place naming categories during the colonial period in Zimbabwe. This study provides background information on how place naming was done during thecolonial period in Zimbabwe. This makes it significant because it provides insights on place naming in other states that went through the colonial experience, in Africa or elsewhere in the world.
African Languages
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34

Almeida, Rodrigo da Cruz Silva Pina de. "Interpretação do Património Urbano: Uma Análise Semiótica a um Sistema Cultural na Cidade de Tomar." Master's thesis, 2018. http://hdl.handle.net/10362/59494.

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A noção de património cultural tem-se afigurado no século XXI como um eixo relevante de análise e prática social, congregando noções de representação social, memória colectiva, nacionalismo e globalização com questões técnicas de importância histórica e política pública. Não obstante, a indefinição do conceito, e mais concretamente, a falta de uma estrutura analítica que organize como se pensa o património em relação com outros domínios sociais, ameaça a possibilidade de que tais discussões possam ser feitas baseando a compreensão cientificamente. Neste trabalho começamos por defender que essa indefinição analítica está longe de ser específica do património, e é em geral partilhada com o domínio geral da “cultura”, argumentando que o património cultural deverá partilhar pelo menos a estrutura de uma definição de cultura, dadas as suas proximidades. Nesse processo discutimos um conjunto de perspectivas clássicas sobre a cultura, antes de partir para construir uma análise estritamente sistémica da cultura na base de acções e interpretações de significados. Defendemos esta perspectiva mobilizando um caso de estudo na cidade de Tomar, traçando o seu sistema patrimonial como visto pelos habitantes locais, utilizando uma metodologia de recolha baseada na representação visual e interpretação por parte dos próprios intervenientes, e isolando certas componentes do sistema que interessarão, particularmente, para caracterizar o contexto: uma alta autonomia de certas categorias de interpretação, uma entropia moderada indicando algum nível de consenso, e graus de iconização e simbolização substanciais. Estas medidas são analisadas e são traçadas algumas consequências para a descrição do sistema patrimonial na relação com fenómenos de turismo, nacionalismo e representação social. Mais ainda: tentamos complementar esta abordagem utilizando modelação baseada em agentes para abrir caminho à compreensão da dinâmica de categorias significativas, chegando a uma tentativa de descrever a estrutura de grupos sociais, bem como as relações de indivíduos com esses grupos como determinantes para a dinâmica de significados. Concluímos relacionando os vários pontos que discutimos com o contexto empírico e traçando as conclusões preliminares possíveis, nomeadamente notando o papel central dos mecanismos de mediação para a sustentabilidade do sistema cultural, e propondo um novo mecanismo participativo ligado ao turismo e à população local.
The idea of cultural heritage has become in the 21st century a relevant field of social analysis and practice, bringing together notions of social representation, collective memory, nationalism and globalisation, as well as technical issues of historical and political relevance. Nonetheless, the concept remains strongly undefined, and moreso, it lacks an analytical foundation which organises how we think of it in relationship to other social domains, with potential threats to these topics being discussed on purely moral or ethical grounds, without resort to scientific analysis. In this work we begin by defending that this situation is far from specific to heritage, and is in general shared with the much wider domain of “culture”, arguing that heritage can be seen as sharing structure with it. In the process we discuss a series of classical approaches to culture before moving on to develop a systemic analysis of culture that focuses on actions and interpretations. We defend this perspective by developing a case study of the city of Tomar, tracing its heritage system as seen by local inhabitants, using techniques based on visual representation and interpretation by the agents themselves. We seek to obtain the system level components which we are interested in to characterise the context: high autonomy of certain interpretative categories, moderate entropy, indicating some level of consensus, and certain degrees of iconization and symbolisation, amongst other measures. These measures are then analysed in their potential to describe the specific heritage system of Tomar in relation to phenomena such as tourism, nationalism and social representation. Moreover, we attempt to complement this approach by using agent-based modelling in order to understand the conceptual dynamics of heritage categories, reaching a preliminary notion that group structure of users and their patterns of communication can be key in understanding such dynamics. We conclude by relating the former empirical and simulation analysis to the concrete case under study, tracing some preliminary conclusions and limitations, with the idea of mediation standing out as a key mechanism of increasing the sustainability of the cultural system, proposing a new participatory mechanism connecting tourism and local populations.
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Carvalho, Joana Filipa Fontes. "Estudo e avaliação de mapas para ciclismo urbano." Master's thesis, 2019. http://hdl.handle.net/1822/70149.

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Dissertação de mestrado integrado em Engenharia e Gestão de Sistemas de Informação
Atualmente, com o aumento dos custos e efeitos ambientais prejudiciais associados ao uso desmesurado do automóvel, a população tem explorado outros modos alternativos de meio de transporte. Um meio de transporte que tem vindo a tornar-se popular é a bicicleta, sendo utilizada em diferentes contextos, como de desporto, lazer, turismo, trabalho, entre outros. Contudo, sabe-se que as cidades têm vindo a ser pensadas e desenhadas para o automóvel. Um reflexo disso mesmo é a falta de ferramentas de navegação de apoio à mobilidade ciclável. Com o crescimento do número de adeptos deste meio de transporte seria expectável a existência de mapas e ferramentas de informação de apoio já pensadas e bem-adaptadas a esse tipo de mobilidade. No entanto, os mapas existentes têm imensas limitações na quantidade e qualidade da informação que conseguem disponibilizar aos ciclistas. Este trabalho tem por objetivo estudar e explorar novos modelos de mapa para ciclismo, concebidos de acordo com os requisitos e necessidades para a mobilidade ciclável. Pretende-se criar um conjunto de novos conceitos de visualização gráfica para melhorar a experiência dos ciclistas na utilização de mapas. Foram identificadas as variáveis mais relevantes a representar em mapas de ciclismo com o intuito de criar de um protótipo de mapa. Através de entrevistas a ciclistas avaliou-se a viabilidade e eficácia do protótipo de mapa desenvolvido. Foram identificadas as respetivas limitações e um conjunto de ideias novas e opiniões em relação aos mecanismos de representação. Isto permitiu perceber que a proposta de mapa parece corresponder às necessidades dos ciclistas e permitiu também agregar um conjunto de novas ideias e soluções para mapas futuros.
Currently, due to increasing costs and damaging environmental effects associated with excessive use of cars, the population has been exploring other alternative means of transport. An alternative mean of transport that has become more popular is the bicycle, being used in different contexts such as sports, leisure, tourism, job, etc. However, the cities are being thought and designed mostly for cars. A reflection of this is the lack of navigation tools to support cycling mobility. With the growing number of users of this means of transport, it would be expected the existence of maps and supporting information tools already thought out and well adapted to this type of mobility. However, existing maps have huge limitations on the amount and quality of information given to cyclists. The purpose of this project is to study and explore the new cycling map models, designed according to the requirements and needs for cycling mobility. It is intended to create a set of new graphic visualization concepts to improve the cyclists experience in the use of maps. The most relevant variables to be represented on cycling maps were identified in order to create a map prototype. Through interviews with cyclists the feasibility and effectiveness of the developed map prototype was evaluated. The respective limitations and a set of new ideas and opinions regarding the mechanisms of representation were also identified. This allowed us to realize that the map proposal seems to meet the needs of cyclists and also setting new ideas and solutions for future maps.
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Брызгалов, Д. А., and D. A. Bryzgalov. "Образ Екатеринбурга в представлениях его жителей как ресурс городского брендинга : магистерская диссертация." Master's thesis, 2017. http://hdl.handle.net/10995/48058.

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Рассмотрение образа города представлено через призму классических и современных положений социологии города, социологии социального пространства, теории символического интеракционизма и концепции брендинга территорий. Проведенное эмпирическое исследование позволило выделить версии символических реальностей, присущих Екатеринбургу, и проверить каждую их них, насколько они являются доминирующими в представлениях его жителей. Сконструированный на основе совместного анализа данных опроса и контент-анализа образ города является отражением наиболее ярких черт Екатеринбурга, которые можно использовать при разработке целостной концепции брендинга.
Consideration of the image of the city is represented through the prism of the classical and modern positions of the sociology of the city, the sociology of social space, the theory of symbolic interactionism and the concept of territory branding. The empirical study made it possible to identify the versions of the symbolic realities inherent in Yekaterinburg, and to test each of them as far as they are dominant in the representations of its citizens. Designed on the basis of a joint analysis of survey data and content analysis, the image of the city is a reflection of the most striking features of Ekaterinburg, which can be used to develop an integral branding concept.
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Gavriněvová, Kristýna. "Jak vypadá neviditelné město." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-327000.

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The subject of this thesis entitled What does an invisible city look like is the perception of a city and the way it is represented. The work is based on urban semiotics that sees urban environment as a particular system of communication. The methods of sensory urbanism and rhythm analysis are employed as well. The author asks whether the cities could be represented by other than visual symbols as it is usually the case for the products of tourism industry (guidebooks, souvenirs, etc.). Usually, the symbol of a particular city is formed by the image of its skyline. In Prague, this is the skyline of the Prague Castle, in Paris, it is the Eiffel tower, in New York, it is the Statue of Liberty, etc. But every city has definitely many other qualities. What are they? To find the answer, the author asks for help the visually impaired people. These people can tell easily what are the non-visual qualities of the urban space as they experience them necessarily in their everyday life and use them for better orientation. The author interviewed the visually impaired people and she also observed the way they read the city in real. The practical part of the thesis focuses on the Prague city centre.
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Baro, Gilles Jean Bernard. "The language of post-apartheid urban development: the semiotic landscape of Marshalltown in Johannesburg." Thesis, 2017. https://hdl.handle.net/10539/24555.

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A dissertation submitted to the School of Language, Literature and Media, Faculty of Humanities for the degree of Doctor of Philosophy, March 2017
Although the burgeoning fields of linguistic and semiotic landscapes (LL and SL) studies provide extensive coverage of urban settings around the globe, it lacks a focus on urban development and the associated phenomenons such as gentrification, with the notable exception of Lou (2016). This dissertation looks at the neighbourhood of Marshalltown, located in the inner city of Johannesburg. Marshalltown is known as the mining district because of its proximity to the original goldmines that sparked the growth of the city. The neighbourhood’s SL has radically shifted from a place of urban decay to a trendy neighbourhood since the late 1990s, after urban development efforts financed by the private sector made the area stand out from the rest of the inner city. The developers working in Marshalltown have purposefully filled it with signs indexing the mining heritage its businesses which tend to cater to the middle-to-upper-classes, thus excluding poorer residents which make up most of the inner city’s population. Against this backdrop, the dissertation aims to answer the following three research questions: 1) How is Marshalltown constructed as a space of heritage, both in its materiality and in its representation in a corpus of media texts? 2) Considering that heritage entails a selection process from a more general historic field, which sections of history are curated in Marshalltown’s SL, which are silenced, and what are the implications for the narratives displayed in the context of post-apartheid South Africa? 3) How is Marshalltown’s urban environment experienced by social actors in a context of globalized trends in urban design which rely on heritage and authenticity to market formerly ignored city centres? The data for this study consists of a corpus of 25 media articles from various outlets, 255 photographs of Marshalltown and its vicinity, ethnographic field notes written between 2012 and 2016, as well as interviews with developers, heritage architect, a deputy director of immovable heritage at the City of Johannesburg, shop owners and people who work in the area. This dissertation aims to contribute to the young field of SL studies, while bringing forth Scollon and Scollon’s (2003) methodological toolkit of geosemiotic which allows for an analysis of signs in place and how people interact with them to draw a pertinent analysis of the construction of place. Geosemiotics is coupled with specific themes for each analytical chapter which brings forth a new way of analysing a SL. Those themes are 1) the language of urban development which drawing on Markus and Cameron (2002) helps analyse the representation of city neighbourhoods; 2) heritage, which brings a temporal perspective to SL studies that I call a chronoscape; 3) authenticity, which brings a visual analysis addition to the recent debate on the topic within sociolinguistics scholarship (Coupland 2003, Bucholtz 2003 and Eckert 2003) and its focus on the discursive construction of what counts as authentic. This study argues that Marshalltown’s post-apartheid SL is carefully designed by a majority of (white) developers wanting to give the area a heritage feel, borrowing from the mining history of the city; thus anchoring a European influenced heritage within their own interpretation of what an African city should look like. The heritage feel of Marshalltown is part of a broader plan to reclaim the city, which means changing the image it acquired previously during an era of urban decay as a dangerous no-go area, into an attractive tourism-friendly urban space. Those changes are achieved by inserting development efforts into the market for authentic urban lifestyle which Marshalltown can provide thanks to its preserved history. The neighbourhood stands out from the rest of the inner city by being privately controlled and maintained thus distancing itself from the popular discourse of inner city Johannesburg and instead developers redesign it as an ideal space for consumption.
XL2018
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