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Dissertations / Theses on the topic 'Usability; E-Commerce'

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1

Machado, Ana Teresa Martins. "Usability : impact on e-commerce." Doctoral thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/2959.

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Doutoramento em Gestão<br>While many factors can affect a Web site's ability to attract new customers, retain current customers, and efficiently facilitate online transactions, usability is becoming increasingly more important, particularly in light of the increased use of the Internet by both businesses and consumers. Numerous researchers and Web development practitioners have proposed various techniques and instruments for measuring usability however there is still no consensus on how to measure Web site usability. Of particular concern to designers of Web sites is the question of whether co
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Aborokbah, Majed Mohammeda. "Multimodal e-commerce : a usability and social presence investigation." Thesis, De Montfort University, 2014. http://hdl.handle.net/2086/10499.

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This thesis investigates empirically multimodal socially interactive e-commerce interfaces. The overall hypothesis is that multimodal social interaction will improve the usability of e-commerce interfaces and increase the user‘s feeling of social presence, decision making and product understanding when compared to an equivalent non-multimodal socially interactive interface. The investigation consisted eight conditions in three experimental phases. The first experimental phase investigated non-socially interactive, static-socially interactive, and interactive-socially interactive interfaces (th
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Hasan, Layla. "Usability evaluation framework for e-commerce websites in developing countries." Thesis, Loughborough University, 2009. https://dspace.lboro.ac.uk/2134/5647.

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The importance of evaluating the usability of e-commerce websites is well recognised and this area has attracted research attention for more than a decade. Nearly all the studies that evaluated the usability of e-commerce websites employed either user-based (i.e. user testing) or evaluator-based (i.e. heuristic evaluation) usability evaluation methods; but no research has employed softwarebased (i.e. Google Analytics software) in the evaluation of such sites. Furthermore, the studies which employed user testing and/or heuristic evaluation methods in the evaluation of the usability of e-commerc
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Tzanidou, Ekaterini. "Evaluating usability of e-commerce sites by tracking eye movements." Thesis, Open University, 2006. http://oro.open.ac.uk/19999/.

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The majority of existing e-commerce design guidelines has been derived by conducting heuristic evaluations, without reporting the involvement of the users themselves. This research provides clarification on a number of existing web design guidelines for e-commerce sites based on empirical studies with users. Four studies were conducted and each study focused on a specific set of design guidelines as found in the literature. A combined qualitative and quantitative approach has been used, including a state-of-the-art technique, eye tracking. The eye movement data were complemented by user-profil
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Tzanidou, Ekaterini. "Evaluating usability of e-commerce sites by tracking eye movements." n.p, 2005. http://ethos.bl.uk/.

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Kvist, Markus. "A Usability Engineering approach to developing an e-commerce web application." Thesis, Linköping University, Department of Computer and Information Science, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-7729.

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<p>Usability is an important aspect of product development that deals with the quality of interaction between the user and the product. Capturing requirements is aimed at understanding what the users expect the system to do. This report attempts to apply principles from both the Usability Engineering and the Requirements Engineering methodologies in the development of a subsystem for managing an e-commerce solution. The main focus is on the user interface design, which is developed by iterating the three phases of design, usability testing and evaluation, until the desired level of usability i
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Haglund, Gustav, and Román Clara Mood. "Visual appeal versus usability : A quantitative analysis of the importance of visual appeal and usability in e-commerce." Thesis, Jönköping University, Tekniska Högskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48016.

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Unappealing websites are rejected quickly upon visiting them, while visitors spend more time on visually appealing websites before judging its reliability; but to what extent can visual appeal alone carry the success of a website, and is it so powerful that good usability can be sacrificed? This paper studies the respective importance of visual appeal and usability in e-commerce as factors, in order to determine which factor plays the bigger role in generating trust and credibility for an e-commerce site, as credibility perception is highly correlated with its visual complexity. The relation b
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Ahlstedt, Kristoffer, Lovisa Annerwall, Daniel Axelsson, et al. "BryggaHem – Development of an E-commerce Web Application with a Usability Focus." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-118715.

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This thesis is part of a bachelor’s project conducted at Linköping University and addresses the development of an e-commerce web application with a usability focus. A market survey was conducted as part of the project to establish the orientation of the web application. Furthermore, the Scrum methodology is described and analyzed, and the team’s experiences of the project are documented. Research relevant to designing an application with high usability is detailed. Additionally the thesis addresses the tools and frameworks used during the development of the application, as well as ethical asp
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ROSA, JOSE GUILHERME DA SILVA SANTA. "HUMAN-FACTORS AND USABILITY ON WEBFORMS: A CASE STUDY OF E-COMMERCE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7758@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Esta pesquisa apresenta os conceitos do comércio eletrônico e busca o entendimento de como a preocupação com aspectos de usabilidade e da arquitetura da informação pode contribuir para uma experiência centrada no usuário, de modo a promover maior satisfação e aumentar as chances da conclusão da compra on-line. Para verificar a hipótese de que os aspectos de usabilidade de interface de formulários são determinantes do sucesso no preenchimento e na conclusão da venda on-line, foram selecionados os sites das Lojas Americanas, Casa e Víd
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Nilsson, Madeleine. "UX method development from Usability testing with Eye tracking for E-commerce." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21842.

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This thesis investigates the knowledge around the field of eye tracking within e-commerce, and specifically CDON. Eyetracking is a powerful tool within usability testing and it makes us as designers see what the user is actually looking at on the screen. This paper will present the design process and through usability testing result in how to gather and later on analyse data to benefit e-commerce. The study contains research around the methods of eyetracking and usability testing for e-commerce within the field of interaction design that results in a developed user experience method, specializ
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Licina, Aida, Hannah Radtke, and Charlotte Johansson. "Usability in M-commerce : Critical factors to consider when adapting m-commerce." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15033.

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The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. The user no longer has to visit physical stores in order to make a purchase, it can now all be done from a device in the palm of the hand. The aim with this research was to describe what the driving factors of m-commerce are from a usability perspective and
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Abel, Troy Donald. "Beyond usability a rubric to evaluate the emotional impact of e-commerce homepages by /." [Ames, Iowa : Iowa State University], 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1469761.

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Lulek, Alexandra. "Usability on e-commerce sites for increased sales : How to get the wheel spinning." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8684.

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Commerce through Internet gets more usual and has become a part of everyday activities and the users get more experienced. Today e-commerce is not only used to go through with pur-chases online, it is also about decision making before going to a physical store to purchase the product. But even if e-commerce is an established concept there is still shown that customers tend to cancel purchases in due to that the e-commerce site is hard to use. The purpose of this research is to review earlier researchers’ contributions and through this study add theoretical contribution that widens the understa
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Brunander, Filip, Albin Folkesson, Henrik Hörnlund, et al. "Does Enhanced Usability Increase Trust? : A case study on a Swedish snus e-commerce application." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166381.

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The purpose of this study was to examine the importance of usability to enhance perceived consumer trust in a web application selling snus. This was done by answering the research question “Does usability affect Swedish snus consumers trust in snus e-commerce applications?”. The concept of trust is especially important in an e-commerce environment where consumers have to rely heavily on the seller to follow through on the transactions, and the web application is the main way of interacting with the seller. In order to do so, a web application, “Dosan”, was developed and tested to collect data
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Axelsson, Alfred. "Designing for usability of 3D configuration in E-commerce : Interactive design of 3D in web applications." Thesis, Linköpings universitet, Interaktiva och kognitiva system, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139152.

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Mass production of consumer products is both wasteful and limit the consumers' power to influence the design of what they are buying. When shopping for a product, the customer must choose between a range of specific products with limited variations. What if the customer could make all the design choices, creating and buying the product according to his or her own needs? A 3D product generator holding a configurable model of a product was created to replace static content in online stores and give creative power to customers. This work aimed at creating an effective 3D product generator by eval
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Ravendran, Rajinesh. "Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking." Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/64179/2/Rajinesh_Ravendran_Thesis.pdf.

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This thesis is an exploration of customisation in online and mobile banking. It investigates the application of user-tags to facilitate customised interactions in desktop and mobile devices, and its impact on usability. The thesis through a comparative study explains that customisation can positively affect usability especially for younger users, leading to higher levels of satisfaction.
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Beronius, Gabriella, and Sarah Andrén. "E-Commerce Web design : The importance of a first impression." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12227.

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The technical society we live in is in a constant state of advancement and we are continuallyintroduced to new innovative ways of mediating information through. Today, plenty of mediachannels exist, for organizations to use when they strive to reach larger groups of people, butto achieve web site success; researchers have stated that considerations of user preferencesimplemented in web design are crucial. This makes understanding and addressing whichcharacteristics will be valued from the moment a user enters a site something that isconsidered helpful to the web designer in order to maintain u
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Chanko, Elisabeth. "Factors that influence users' perceptions of trust in e-commerce." Thesis, University of Skövde, School of Humanities and Informatics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-888.

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<p>The popularity of personal computers and recent advances in Internet technology has provided companies with a new medium for selling their products and increasing their customer base. Due to the influx and acceptance of these new possibilities for both users and businesses, all the more organizations are choosing to exploit electronic commerce. This concept is nothing new or novel, but over the years recent development in the domain of e-commerce has increased tremendously and it has become more commonplace and viable as a solution for customers to easily and effectively shop for products a
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Liu, Yu. "Optimization Method of Usability Test Process Based on User Requirements --- Taking E-commerce Application Software as an Example." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-20525.

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Context. During each iteration of the application, we need to test the usability of the application. Therefore, how to improve efficiency and test according to the user's real experience is a problem faced by the company. According to our preliminary research on the literature. In the past, the usability of software systems was evaluated subjectively and the process was not well defined [21]. Every usability evaluation method has its advantages and disadvantages. Some are difficult to apply, and others are dependent on the measurer's opinions or instruments [21]. Moreover, currently, there are
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Mariottoni, Stefano. "L'introduzione dell'e-commerce nel settore fieristico: piano di email marketing e studio di usabilità." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amslaurea.unibo.it/1878/.

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L’obiettivo di questa relazione è presentare i risultati raggiunti dalle attività di marketing svolte al fine di promuovere e valutare la piattaforma e-commerce di BF Servizi, azienda che opera come intermediario nella fornitura di servizi all’interno del contesto fieristico di Bologna Fiere. A fine del 2009 BF Servizi ha commissionato a Gecod lo sviluppo di un sistema informativo per le gestione integrata di tutti i processi rilevanti per il business aziendale. A ottobre 2010 viene completato e presentato uno dei moduli previsti dall’intero progetto: la piattaforma e-commerce. Questa si dif
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Lilliecrona, David, and Jin Ria Zhang. "Factors to consider when adapting to M-commerce : From a design perspective." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8680.

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Mobile commerce through smart phones as an extension of the traditional electronic commerce is becoming widely implemented together with the IT development and increased usage of smart phones. The thesis is limited to the design factors to consider when adapting to m-commerce for the apparel industry, since this industry has a long experience in online and mail order business. Sales of clothing and footwear have its roots in the mail order business, which means that many users are already accustomed to purchase at a distance, which had facilitated the development.Adapting to the m-commerce tre
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Besara, Sheyno, and Zanna Barbäck. "Webbshop för optik : En förstudie: Vikten av användbarhet och aktuella trender inom e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27730.

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Marknaden inom e-handel drivs till stor del av aktuella trender, vilka är med och utmanar både marknaden och företagen. Trender i sin tur drivs framåt av dagens teknologi som hela tiden utvecklas. För att ett företag ska kunna överleva på marknaden är det viktigt att hålla jämna steg med trenderna och teknologin. Det är inte bara marknaden som ställer högre krav på företagen och deras tjänster.  Konsumenter är snabba med att uppfatta de nya trenderna och teknologier, och ser det som en självklarhet att företag ska omfamna dessa och implementera dem i tjänsterna. Marknadens nya standarder leder
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Esteves, Andreia Filipa Pinto. "Usuabilidade em websites : o caso da Ticketline." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8476.

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Mestrado em Ciências Empresariais<br>Numa era em que a WWW se tornou uma ferramenta indispensável, é importante avaliar os seus impactos. No caso do comércio online, a WWW é uma plataforma essencial para conectar clientes e vendedores. A crescente utilização deste canal evidencia a necessidade de desenvolver websites usáveis, pois são cruciais no sucesso de um e-business. No entanto, não existe na literatura um consenso quanto às métricas, constructos e linhas orientadoras para avaliar a usabilidade em websites, sendo também limitada a existência de estudos empíricos que avaliem o impacto da u
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Enamul, Hoque Mohammad. "On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17651.

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E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. The theoretical framework discusses in brief about the customerexpectation and effect of retention on customer satisfaction. The study on customer expectation andonline shopping usability has been done from the perspective of a firm performing online business.To understand the customer
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Aktan, Mathias, and Ulf Wirén-Hallqvist. "Developing a responsive mobile-first design guide for e-commerce with the users in focus." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-112458.

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Mobile e-commerce is an increasing trend. Still, many sales sites are not adapted to mobile interfaces. Important factors in the design of successful e-commerce applications are trust, high quality graphics, and easy navigation. However, a typical design approach is to strip down functionality and this can have a negative impact on the user experience. The goal of this thesis was to create a style guide that can be used to develop responsive e-commerce sites through a mobile first implementation strategy. A style guide was created by applying modern design theory and by investigating existing
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Daunoravičius, Arūnas. "Saityno svetainių vartotojo sąsajos panaudojamumo vertinimo metodo sudarymas ir tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120813_150705-43056.

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Pagrindinis šio darbo uždavinys yra parengti metodą, kuris leistų įvertinti saityno svetainių vartotojo sąsajos panaudojamumą. Sprendimas remiasi egzistuojančiais panaudojamumo vertinimo būdais, teorijoje apibrėžtomis gairėmis bei panaudojamumo srities ekspertų nusakytomis idėjomis. Metodas realizuotas sukūrus internetinę sistemą, kuria gali naudotis bet kuris vartotojas, turintis interneto prieigą. Sistema suteikia galimybę įvertinti pasirinktos svetainės vartotojo sąsajos panaudojamumą. Atsakius į vertinimo klausimus pateikiamos nustatytos problemos bei pasiūlomos rekomendacijos. Metodas yra
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Ekenstierna, Axel, Sandra Färdig, Jonatan Harling, et al. "Hur en god användbarhet kan uppnås med avseende på navigerbarhet vid utvecklandet av en e-handel." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158626.

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A survey, carried out and answered by students at Linköping University proved that 92.6% of the surveyees are interested in buying second-hand course literature. Numerous retailers exist for this market, however the problems with the solutions at the time of the survey are clear; lack of structure and absence of filtering and search functions. Therefore, the thesis aims to create an e-commerce for second-hand course literature with good usability with regards to good navigability for students by applying scientific theories and the feedback of user tests at two separate iterations. The result
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Lindgren, Linnéa, and Johanna Kviberg. "Användbarhetens roll i de mobila webbshopparna." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26370.

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This paper reports a study on the usability of e-commerce accessed through smartphones. There is much research in the usability of mobile interfaces and many sets of design patterns have been created but a few studies are available for specific domains, and in this report we focus on mobile e-commerce. In this study a framework is developed for how to design mobile e-commerce interfaces with a high degree of usability. Furthermore, the study also contributes a method to how other specific domain can develop a framework with general standards to work from when creating a web interface. By exami
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Guedes, José Renato de Souza. "Usabilidade na aplicação do conceito de design responsivo em websites de comércio eletrônico." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21679.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-12-04T11:48:32Z No. of bitstreams: 1 José Renato de Souza Guedes.pdf: 30726036 bytes, checksum: d3abeb573665a5abedf54c90173445d0 (MD5)<br>Made available in DSpace on 2018-12-04T11:48:32Z (GMT). No. of bitstreams: 1 José Renato de Souza Guedes.pdf: 30726036 bytes, checksum: d3abeb573665a5abedf54c90173445d0 (MD5) Previous issue date: 2018-09-14<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>Mobile Internet access has surpassed access by the traditional desktops and notebooks, which opens up opportunities
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Renzi, Adriano Bernardo. "Usabilidade na procura e compra de livros em livrarias online." Universidade do Estado do Rio de Janeiro, 2010. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=2019.

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Esta dissertação trata da importância e influência da usabilidade na procura e decisão de compra de livros em livrarias online. A pesquisa baseia-se em estudos e teorias de pesquisadores renomados internacionalmente no assunto (Preece, Nielsen, Maurer, Haubl e outros), bem como resultados coletados através de enquetes e testes de usabilidade com direcionamento no design centrado no usuário. Os testes descritos e utilizados na dissertação resumem-se em questionário online e entrevista aberta com usuários, Think-aloud Protocol, direcionado ao comércio eletrônico e procura de livros de nicho, Mat
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Angulo, Julio. "Usable privacy for digital transactions : Exploring the usability aspects of three privacy enhancing mechanisms." Licentiate thesis, Karlstads universitet, Avdelningen för informatik och projektledning, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-14832.

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The amount of personal identifiable information that people distribute over different online services has grown rapidly and considerably over the last decades. This has led to increased probabilities for identity theft, profiling and linkability attacks, which can in turn not only result in a threat to people’s personal dignity, finances, and many other aspects of their lives, but also to societies in general. Methods and tools for securing people’s online activities and protecting their privacy on the Internet, so called Privacy Enhancing Technologies (PETs), are being designed and developed.
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Přívara, Tomáš. "Analýza, návrh a implementace elektronického obchodu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222579.

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Notation The goal of the submitted diploma thesis “Analysis, Design and Implementaion of Company's E-commerce” is analyze market of e-commerce system's and installation of a new internet shop. First part is devoted to theory, in the second part I describe characteristic features of present systems. Third part is concerned with web usability, SEO optimization and implementation internet shop into company.
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Piják, Lukáš. "SMS řešení pro e-komerce a jeho využití v praxi." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2014. http://www.nusl.cz/ntk/nusl-413298.

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This diploma thesis is based around SMS module for free e-commerce solution. Because of big amount of e-commerce platforms, this dissertation focuses on creating generic solution of SMS module, which will be easily modifiable across individual platforms. The SMS module is used to notify administrators or customers about order changes. Module also contains effective SMS marketing tool, which allows, for a low price, targeting ads in a form of SMS. Including a whole lot of other functions, like statistics, history of outcoming messages, optional language mutation and other settings requested by
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Bilyayeva, Tetiana A. "Cross-Cultural Comparative Study of Users’ Perception of the Navigation Organization of an E-Commerce Web Application." UNF Digital Commons, 2012. http://digitalcommons.unf.edu/etd/413.

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The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was
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Bredenberg, Sofia. "Från förberedelse till upplevelse : Hur användarupplevelsen i e-handel kan efterlikna upplevelsen från en fysisk butik med fokus på single brandföretag." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13911.

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Syfte Syftet med denna studie har varit att undersöka vilka delar av upplevelsen som konsumenten får i en fysisk single brandbutik som bör efterliknas och lyftas in i samma företags digitala butik. Det har även varit att se hur väl företag förmedlar sina kärnvärden till sina konsumenter i den fysiska butiken. Slutligen har det undersökts vad som är viktigt när det kommer till egenskaper, funktioner och upplevelsen generellt för konsumenter när de handlar online. Problemformulering Vad som gör denna studie speciellt intressant är att de single brandföretag jag har undersökt bedriver egen fysisk
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Collin, Alicia. "Informationskvalité : En studie om vilka informationskvalitativa faktorer som påverkar användarupplevelsen i en e-handelskontext." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89780.

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Den här studien har tittat närmare på vilka informationskvalitativa faktorer som påverkar användarens upplevelse av informationskvalité i en e-handelskontext. Studien bygger på vetenskapliga artiklar och litteratur inom områdena informationskvalité och e-handel. Det gjordes även en egen datainsamling där sex informanter deltog. Dessa fick svara på intervjufrågor och genomföra ett användartest på en befintlig e-handelswebbplats. Uppgifterna i användartesterna presenterades i form av scenarios där informanten fick genomföra olika handlingar som är vanliga vid e-handel. Svaren
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Dvořák, Jaroslav. "Audit webových stránek internetových obchodů deskových her." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-73513.

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This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which ar
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Bäck, Karlander Marie, and Anders Eriksson. "Det första intrycket gör allt : Webbdesign på användarens villkor." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17334.

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Konsumenters beteende har förändrats och i dag är det helt normalt att handla varor via Internet. Den totala e-handeln ökat för varje år som gått sedan försäljning via internet kom igång på allvar i början av förra decenniet. Användare bokar resor, köper hemelektronik, kläder, skor och böcker och tron på framtiden bland e-handlarna fortsätter att vara stark trots att ekonomin har försämrats under året och lågkonjunkturen påverkat detaljhandeln i stort.Det råder stor konkurrens bland alla e-handelsaktörer på internet och de etablerade kedjorna har genom sitt starka varumärke inga problem med at
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Ferreira, de Alencar Bruno, and Isak Eriksson. "Mind your own business-to-business : En fallstudie om hur användbarhet och användarupplevelse kan förbättras inom e-handelsportaler för B2B." Thesis, Uppsala universitet, Informationssystem, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-303972.

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Trots att business-to- business (B2B) är tydligt överrepresenterat inom dagens globala e-handel präglas e-handelsportaler designade för detta ändamål av avsevärt sämre användbarhet och användarupplevelse än de inom andra områden av e-handel. Syftet med denna studie är således att klargöra problemområden gällande användbarhet som kan identifieras i e-handelsportaler avsedda för B2B. Vidare syftar forskningen till att praktiskt redovisa hur systemutvecklingsmetoder, ramverk och designprinciper kan appliceras för att åtgärda identifierade problemområden. För att genomföra studien utfördes intervj
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Antoš, Milan. "Model funkční optimalizace elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222410.

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The diploma thesis consists of specification of e-commerce as a tool serving for grocery presentation and distribution. Specifies conditions of foundation, operation and service relevant to used solution. It contains new framework suggestions contributing increases in effectivity and productivity in online grocery shopping.
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Angulo, Julio. "Designing for Usable Privacy and Transparency in Digital Transactions." Doctoral thesis, Karlstads universitet, Centrum för HumanIT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-35921.

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People engage with multiple online services and carry out a range of different digital transactions with these services. Registering an account, sharing content in social networks, or requesting products or services online are a few examples of such digital transactions. With every transaction, people take decisions and make disclosures of personal data. Despite the possible benefits of collecting data about a person or a group of people, massive collection and aggregation of personal data carries a series of privacy and security implications which can ultimately result in a threat to people's
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Hamplová, Veronika. "Možnosti elektronického obchodu při nákupu nových automobilů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223767.

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This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.
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Chieh, Kao Chuen, and 高雋傑. "Usability studies for the E-commerce Web Site." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/56516951001576968337.

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碩士<br>龍華科技大學<br>商學與管理研究所碩士班<br>95<br>In spite of the rapid growth of Electronic Commerce in recent years, few studies have been published which assess the usability of current commercial web sites. The usability of a web site defines how well and how easily a visitor, without formal training, can interact with the site. This research empirically investigated the Web site usability across three types of commercial Web sites: online shopping, financial services, and tourism services. To this end, a Web-based survey questionnaire was assembled, based on previously reported instruments for measuri
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Kesa, Deni Danial, and 達呢亞. "Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71102451092750526622.

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碩士<br>清雲科技大學<br>企業管理系暨經營管理研究所<br>97<br>Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy Graduate Institute of Business Administration Ching Yun University Student : Deni Danial Kesa Advisor : Prof. Steve Pan Abstract Many studies have examined the different components involved in the formation of e-commerce, as well as internet marketing for general. This thesis provides empirical evidence about the blog user competitive advantages, and the relation between blog usability for business motives. T
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Bahareh, Beyk. "Enhancing usability of e-commerce platforms by utilizing the usability factors : An investigation into user preferences." Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45717.

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Availability of internet to a wide audiences has revolutionized how business is performed. Businesses now use e-commerce to trade products and services. The growth of e-commerce has been dramatically rapid among developed countries. Therefore, the adoption of e-commerce platforms is studied in these countries. Meanwhile less attentions has been given to developing countries. Developing countries can take advantage of lessons learned in the developed countries. One of the major success factors of e-commerce platforms in developed countries is improving the usability of e-commerce platform by co
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Lin, KAI-JYUN, and 林楷鈞. "The Microinteraction of Impulsive Buying Behavior and Usability on E-commerce." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hvr4bw.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>105<br>In recent years, with the development of user experience, more and more designers realized the importance of diversification needs and motivations for the user. The users are coming to the site for the content and designers should lead the user interface to help the user to reach the target, so in the interface design field, began to rise a new frontier "Microinteraction". According to the MIC survey found that brings impulse buying phenomenon on mobile devices is more than the traditional percentage of shopping high. Therefore, this study will then be used by
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Lin, Peiwen, and 林珮雯. "The Study of E-commerce Website Interface Design–Aesthetics v.s. Usability." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/03313452196632469532.

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碩士<br>國立交通大學<br>傳播研究所<br>93<br>The argument between functionality and form in the field of interface design mainly concerns these two issues: “Ease to use” and “Joy to use”. “Ease to use” represents the objective values of product functions; “Joy to use” relates to subjective feelings. Earlier HCI researchers focused on the usability issues in terms of efficiency and functionality. The drawback is that designers might easily neglect the forms and aesthetics of products which affect users’ experiences and emotion. Up to date, researchers have been prompted to pay more attention toward formative
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Chang, Shu-Chen, and 張淑貞. "A Study of User-Centered Usability Evaluation on E-Commerce Website." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/86127812703220566365.

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碩士<br>國立臺灣師範大學<br>圖書資訊學研究所<br>98<br>The aim of this case study is to explore the applications of usability evaluation for e-commerce sites. In order to understand the real-world applications and effectiveness of usability evaluation on helping improving e-commerce sites, an evaluation system was created and implemented on iWEE, an online cosmeceutical shop. By Using task oriented usability testing, think aloud method, system usability scale, observation and in-depth interview to acpuire data. We then told the subjects apart by backgrounds and cognition discrepancy toward usability problems an
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Moczarny, Izabela Maria. "Dual-method usability evaluation of e-commerce websites : in quest of better user experience." Diss., 2011. http://hdl.handle.net/10500/5300.

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E-commerce has increased substantially, as e-retailers engage with consumers online. Users require more than products and quality service; they also expect a good user experience. User experience is affected by branding, functionality, navigation, content, aesthetics and usability. This study investigates the attainment of better user experience on e-commerce websites. A dual-method usability evaluation approach – usability testing with end-users and heuristic evaluation by experts – was employed to obtain a holistic picture of how usability aspects support or hinder the user experience. Usab
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"Improving understanding of website privacy policies." Thesis, 2004. http://hdl.handle.net/10388/etd-01212005-144210.

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Machine-readable privacy policies have been developed to help reduce user effort in understanding how websites will use personally identifiable information (PII). The goal of these policies is to enable the user to make informed decisions about the disclosure of personal information in web-based transactions. However, these privacy policies are complex, requiring that a user agent evaluate conformance between the user’s privacy preferences and the site’s privacy policy, and indicate this conformance information to the user. The problem addressed in this thesis is that even with machine-readabl
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