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Shi, Min, and Hong Yuan. "Impact of E-Commerce Website Usability on User Satisfaction." Journal of Advanced Computational Intelligence and Intelligent Informatics 23, no. 1 (2019): 91–96. http://dx.doi.org/10.20965/jaciii.2019.p0091.
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This study explores the impact of the usability of E-commerce websites on user satisfaction and provides a reference for designing and assessing E-commerce websites, with the aim of improving websites usability for enterprises. This study proposes research hypotheses on the impact of the usability of E-commerce websites on user satisfaction based on Microsoft’s usability guidelines. In addition, the weighted scores and correlation analysis are used to test the hypotheses. One hundred and twenty three participants were selected for filling out questionnaires. Some countermeasures to improve E-commerce websites from the perspective of website usability are proposed in the end of this paper. The usability of web content, personalized services, and emotional states have the greatest impact on users’ satisfaction, which provides the relevant theoretical guides on usability construction of E-commerce websites.
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Won, Choi Ji, and Jong-Bae Kim. "Usability Metrics for E-Commerce Applications." Asia-pacific Journal of Multimedia services convergent with Art, Humanities, and Sociology 7, no. 11 (2017): 117–26. http://dx.doi.org/10.14257/ajmahs.2017.11.81.
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Rizky, Nanda Fathi, and Agung Triayudi. "E-Commerce User Satisfaction Analysis Using Usability Scale System and Pieces Framework." CESS (Journal of Computer Engineering, System and Science) 7, no. 1 (2022): 262. http://dx.doi.org/10.24114/cess.v7i1.30752.
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Perkembangan teknologi yang terjadi saat ini membawa perubahan dibidang ekonomi,e-commerce salah satu bentuk perkembangan teknologi di bidang ekonomi, dengan e-commerce pelanggan tidak harus datang langsung ke toko untuk membeli barang. Dalam mengelola e-commerce diperlukan perawatan khusus untuk memastikan e-commerce berjalan sebagaimana mestinya, salah satu caranya yaitu melakukan analisis kepuasan pengguna menggunakan Teknik usability yaitu melakukan penggujian kepada pengguna.Pengujian ini menggunakan metode Sistem Usablity Scale dan PIECES Framework dimana Sistem Usabiliti Scale memiliki 10 pertanyaan dan PIECES Framework memiliki 6 indikator antaralain Performance, Informations and Data, Economics, Control and Security, Efficiency, dan Service yang mana indicator ini bisa menjadi tolak ukur penilaian e-commerce dan menjadikan nilai terendah menjadi prioritas perbaikan yang berguna membuat website e-commerce menjadi lebih baik lagi.
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Riski Arifin. "PENGUKURAN SISTEM USABILITAS APLIKASI E-COMMERCE DI INDONESIA (PT.X VS PT.Y)." WALUYO JATMIKO PROCEEDING 15, no. 1 (2022): 7–12. http://dx.doi.org/10.33005/waluyojatmiko.v15i1.6.
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Perubahan yang terjadi dari kemajuan internet memunculkan E-commerce yang digunakan untuk berbelanja hal ini mengubah cara user untuk berbelanja kebutuhan yang awalnya offline dapat dilakukan dengan online. kemajuan teknologi tersebut tidak dirasakan oleh late majority dan laggards pada teori difusi inovasi yang merupakan sekelompok yang tidak mengadopsi aplikasi. Salah satu penyebabnya adalah kesulitan pengguna dalam menggunakan suatu aplikasi tersebut sehingga diperlukan untuk melakukan penilaian usabilitas aplikasi dengan menggukan system usability scale. System usability scale merupakan penilaian suatu aplikasi yang dilakukan secara subjektif sesuai yang dirasakan oleh para user. Penelitian ini dilakukan dengan membandingkan 2 E-commerce yaitu PT. X dan PT.Y dengan menggunakan 30 orang sampel dari setiap e-commerce. Hasil yang diraih yaitu kedua aplikasi memiliki nilai diatas 75 satuan yang artinya bahwa kedua E-commerce ini merupakan yang cenderung mudah dirasakan oleh para user dengan nilai tersebut aplikasi E-commerce cenderung menjadi net promoter untuk user lainnya dan hasil lain menunjukkan adanya kemudahan yang dirasakan oleh para pengguna dalam menggunaan aplikasi.
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Setiawan, Muhammad Safri. "Analisis Tingkat Usabilitas Menggunakan Metode Performance Measurement dan System Usability Scale (SUS) pada Aplikasi E-commerce Indomaret dan Alfamart." Seminar Nasional Teknik dan Manajemen Industri 1, no. 1 (2021): 299–306. http://dx.doi.org/10.28932/sentekmi2021.v1i1.46.
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Perkembangan teknologi yang mulai berkembang pesat membuat pengguna internet bertambah setiap tahunnya. Terhitung bahwa pengguna internet di Indonesia mencapai 175,4 juta pengguna, dimana 80% pengguna internet menggunakan platform marketplace/e-commerce. Banyaknya pengguna marketplace membuat banyak perusahaan mulai menapaki peluang dengan merambah ke bidang e-commerce, tidak terkecuali 2 raksasa retail yang menjamur di berbagai tempat yaitu Alfamart dan Indomaret. Penelitian ini bertujuan untuk mengetahui hal-hal yang dibutuhkan oleh pengguna dan hal-hal yang harus dikembangkan oleh owner e-commerce untuk memenuhi kebutuhan pengguna. Studi kasus yang digunakan dalam penelitian ini yaitu melakukan perbandingan tingkat usabilitas dari 2 e-commercedengan proses bisnis yang notabene bergerak di bidang yang sama dan juga masih baru dalam menerapkan implementasi e-commerce dalam bisnisnya. Metode yang digunakan dalam penelitian ini yaitu Performance Measurement dan System Usability Scale. Dimana performance measurement digunakan untuk mengetahui efisiensi dan efektifitas dari e-commerce, sementara System Usability Scale digunakan untuk menilai kepuasan pelanggan dalam menggunakan e-commerce. Hasil dari penelitian ini yaitu didapatkan bahwa efisiensi dan efektifitas e-commerce menunjukkan bahwa Indomaret lebih unggul dari Alfamart. Uji kepuasan menunjukkan bahwa pengguna Indomaret cenderung passive untuk memberikan review terhadap penggunaan aplikasi, sementara pengguna Alfamart menunjukkan bahwa pengguna cenderung menjadi detuctor atau merasa tidak puas dalam penggunaan e-commerce.
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Abraham, Goodhead T., Evans F. Osaisai, Dimie S. Wariowei, Abalaba Ineyekineye, and Obapou T. Tuesday. "Usability Issues with E-Commerce Websites in Nigeria." Asian Journal of Computer Science and Technology 10, no. 1 (2021): 5–12. http://dx.doi.org/10.51983/ajcst-2021.10.1.2694.
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Usability issues are vital components for online-based businesses. With Nigeria integrating electronic payment into its financial system coupled with rising internet penetration in the country, several businesses have created an online presence and are cashing in on the opportunities. This has created a form of online competition among e-commerce businesses. This study employs the user test method to test the usability issues associated with E-commerce websites in Nigeria and how this affects the success of e-commerce businesses. We find several usability issues with all e-commerce websites tested and a general need for user-focused improvement on all the websites. We also find the issues of security and trust as salient to expand the e-commerce business in Nigerians. Based on the result and analysis, recommendations on usability, data policy, security, registration and other vital issues are offered.
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Mundriyah, Mundriyah, Ganda Himawan, Azizi Khoirruchim, Ricky Rey Naldi, Afif Muharram Tawakal Putra, and Fenilinas Adi Artanto. "ANALISIS USABILITY USER INTERFACE PADA APLIKASI E-COMMERCE SHOPPEE, TOKOPEDIA, LAZADA, ZALORA, JD.ID, BLIBLI DAN SOCIOLLA." Jurnal Surya Informatika 12, no. 2 (2022): 48–52. http://dx.doi.org/10.48144/suryainformatika.v12i2.1360.
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Saat ini kegiatan jual beli mulai mengikuti pengembangan teknologi menggunakan media internet. Dengan adanya internet membuat banyaknya aplikasi e-commerce yang digunakan untuk memudahkan para pembeli dan penjual dalam melakukan transaksi. Dengan banyaknya aplikasi e-commerce yang ada, setiap orang memiliki penilaian masing-masing ketika menggunakan aplikasi tersebut. Penilaian pada rating e-commerce juga dipengaruhi oleh para penggunanya. Salah satu faktornya adalah desain dari usability interface pada aplikasi e-commerce. Usability adalah bentuk dari sejauh mana produk aplikasi dapat digunakan oleh pengguna untuk mencapai tujuan tertentu dengan efektivitas, efisiensi dan kepuasan dalam konteks penggunaan produk. Dilakukan penelitian studi komparasi mengenai usability desain user interface dari beberapa aplikasi e-commerce seperti Lazada, Shoppee, Tokopedia, JD.ID, Zalora, Blibli, dan Sociola. Dari analisa yang telah dilakukan, terlihat bahwa Shoppee menjadi e-commerce pilihan pengguna berdasarkan usability user interface, dengan nilai 4,2 untuk kemudahan dalam penggunaan aplikasi dan nilai 4,2 tentang kemungkinan aplikasi akan digunakan banyak orang. Lalu juga terlihat bahwa Zalora menjadi aplikasi e-commerce yang tidak diminati, dengan nilai 4,2 untuk kebutuhan akan bantuan technical suport dan nilai 3,2 untuk aplikasi e-commerce dengan user interface yang tidak konsisten
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Khanna, Siddharth, and Ashok Kumar Wahi. "Website Attractiveness in E-Commerce Sites." International Journal of Virtual Communities and Social Networking 6, no. 2 (2014): 49–59. http://dx.doi.org/10.4018/ijvcsn.2014040104.
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Website attractiveness has become the essence of online business and bringing in more customer base. Website attracting variables play a key role enhancing the online purchase among the consumers. Key website attracting variables influencing consumer purchase decision include: Services & Offers, Ease of Use (Usability) and Concerns & Issues. Services & Offers: The consumers are attracted by the services and offers that a website provides to its users. The higher the services and offers provided by a website, the more will be the attractiveness to its users. The services and offers play a vital role as an attracting force to influence consumers in their purchasing decision. Ease of Use (Usability) is redefined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors (Sutcliffe, 2002). The perceived usefulness and perceived ease of use are the two main factors on which usability counts. The quality of the website is also determined by its usability i.e. the perceived usefulness and perceived ease of use to the customer. Concerns & Issues: The eradication of trust in Internet commerce applications may cause prudent business operators and clients to forgo use of the Internet for now and revert back to traditional methods of doing business. This loss of trust is being fueled by continued stories of hacker attacks on e-commerce sites and consumer data privacy abuse. Credibility can be defined as believability. Credible information is believable information. In discussing the credibility of an e-commerce site we will aim at the reliability of the information given about the products and services. The following study aims at analyzing the website attractiveness factors of Concerns & Issues, Services & Offers and Ease of Use (Usability) influencing the consumer purchasing decision. It also aims at finding the importance of these afro mentioned variables in attracting and winning over the consumer in the highly competitive Internet marketplace. A survey of focus group of participants who were regular users of E-commerce websites like E-Bay, Yebhi, and Snapdeal etc. helped in creating a web management score.
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Niedermann, Iris, and Marcel B. F. Uhr. "E-Commerce: Mehr Kunden dank Formular-Usability." i-com 6, no. 3/2007 (2008): 55–56. http://dx.doi.org/10.1524/icom.2007.6.3.55.
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Konradt, Udo, Gunther Held, Timo Christophersen, and Friedemann W. Nerdinger. "The Role of Usability in E-Commerce Services." International Journal of E-Business Research 8, no. 4 (2012): 57–76. http://dx.doi.org/10.4018/jebr.2012100104.
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The authors examined the impact of perceived usability of websites of commercial service vendors on consumer’s affective, intentional, and behavioral variables. Reflective and formative usability measures were used within a nomological network of predictors (trust, reputation, and perceived fun), mediators (user satisfaction, and intention to use), decision to choose as the criteria, product involvement as a moderator, and controls. Results from structural equation modeling revealed that usability holds both direct and indirect paths, via trust and perceived fun, to user satisfaction. User satisfaction was positively related to the intention to use and partially mediated the relation between usability and intention to use. Furthermore, product involvement does not moderate the relation between usability and intention to use and the relation between user satisfaction and intention to use. Finally, intention to use provided an excellent prediction of the decision to choose. Limitations and suggestions for future research are discussed.
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Attamimi, Alfarizi Alif, and Kartika Gianina Tileng. "Usability Testing on E-Commerce Shopee Based on Mobile Application with Cognitive Walkthrough Method to Increase Entrepreneurial." Jurnal Entrepreneur dan Entrepreneurship 10, no. 2 (2021): 93–100. http://dx.doi.org/10.37715/jee.v10i2.2214.
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As we know, currently the use of mobile e-commerce is becoming a trend as an opening for entrepreneurs. As a supporter of creative entrepreneurship, it is necessary to develop a user interface and user experience. To create a quality mobile application, one of the steps that can be taken is to carry out a usability testing. This study aims to measure and provide recommendation for improvements in e-commerce based on the Shopee mobile application based on the results of the usability evaluation which is reviewed by Shopee users, effectiveness, efficiency and satisfaction. After conducting usability testing on e-commerce based on Shopee’s mobile apps with the cognitive walkthrough method and the System Usability Scale (SUS), the results of the research on aspects of effectiveness are 93%, the level of speed efficiency every second is 0,08 and 72% satisfaction. To increase the usability level of e-commerce based apps, this study designed a recommendation on the Shopee e-commerce application that changes the layout of the pages and menus, and the others is simplifies the display.
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AlSalem, Thanaa Saad, and Majed Aadi AlShamari. "Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques." Future Internet 15, no. 11 (2023): 365. http://dx.doi.org/10.3390/fi15110365.
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Nowadays, e-commerce websites have become part of people’s daily lives; therefore, it has become necessary to seek help in assessing and improving the usability of the services of e-commerce websites. Essentially, usability studies offer significant information about users’ assessment and perceptions of satisfaction, effectiveness, and efficiency of online services. This research investigated the usability of two e-commerce web-sites in Saudi Arabia and compared the effectiveness of different behavioral measurement techniques, such as heuristic evaluation, usability testing, and eye-tracking. In particular, this research selected the Extra and Jarir e-commerce websites in Saudi Arabia based on a combined approach of criteria and ranking. This research followed an experimental approach in which both qualitative and quantitative approaches were employed to collect and analyze the data. Each of the behavioral measurement techniques identified usability issues ranging from cosmetic to catastrophic issues. It is worth mentioning that the heuristic evaluation by experts provided both the majority of the issues and identified the most severe usability issues compared to the number of issues identified by both usability testing and eye-tracking combined. Usability testing provided fewer problems, most of which had already been identified by the experts. Eye-tracking provided critical information regarding the page design and element placements and revealed certain user behavior patterns that indicated certain usability problems. Overall, the research findings appeared useful to user experience (UX) and user interface (UI) designers to consider the provided recommendations to enhance the usability of e-commerce websites.
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Yulisda, Desvina, Rahma Fitria, Eka Susanti, and Ebi Putra. "USER USER EXPERIENCE TEST MARKETPLACE E-COMMERCE KOPI DENGAN MENGGUNAKAN ISO METRICS PADA UMKM DI ACEH TENGAH." Jurnal Informatika Kaputama (JIK) 7, no. 1 (2023): 57–66. http://dx.doi.org/10.59697/jik.v7i1.7.
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E-commerce sites have become popular for sellers in promoting their business during the covid-19 pandemic. One of the e-commerce that is used in promoting business is shopee. . This e-commerce website is very often used by Indonesian people in selling goods. In order to make it easier for middle-range businesss to market their products on e-commerce shopee, this website needs to be tested by users to provide feedback on how the website feels after use. The purpose of this research is to test the user experience (UX) on e-commerce shopee as a seller. The UX test was carried out in a room set-up like in a laboratory with 10 users who have never used the Shopee website as sellers. During testing, users are given several tasks related to the website while the facilitator makes observations to analyze usability metrics. The data collected will reveal the weaknesses and strengths of the website. Usability score is measured based on ISO usability metrics including effectiveness, efficiency and satisfaction. The results of this UX test show that the website is quite user-friendly as evidenced by a usability score of around 84% or above average. It is expected that this research can be adopted by software engineers or usability testers to produce user-friendly e-commerce that makes users comfortable and easy to use the website.
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Niedźwiedzińska, Hanna. "Logistic solutions in e-commerce." AUTOBUSY – Technika, Eksploatacja, Systemy Transportowe 19, no. 12 (2018): 931–35. http://dx.doi.org/10.24136/atest.2018.526.
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The article presents current environment of e-commerce in Poland and issues related to the most common problems of an online store both in the field of logistics and application implementation. What is more, logistic models are presented, as well as the organization of delivery and subject of usability.
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Kaur, Daljit, and Harpreet Kaur. "Usability and Performance Analysis of E-Commerce Websites." Asian Journal of Computer Science and Technology 9, no. 1 (2020): 1–7. http://dx.doi.org/10.51983/ajcst-2020.9.1.2168.
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Online business or trade has become the buzz word in today’s Internet dominant era. The concept of using e-commerce sites for shopping the daily items and other goods have become also popular in the developing countries like India. The experience of users and study of their behaviour on e-commerce websites helps in determining the usability of these websites, which is acknowledged as a key factor for assessing the quality of any website. These quality measures along with performance measures are collected and compared for 28 e-commerce websites using two different approaches. The relative priority and preferences of the features and ease are investigated through a survey in this paper. Further, using GTmetrix-an online tool, speed tests and other parameters are garnered to analyze their performance. This research work is carried out with the objective to compare and analyze the performance of popular e-commerce websites and also to study its relationship with user preferences and behavior on these websites which can further guide the website developers and entrepreneurs in improving the performance and satisfying the customers.
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Riyadi, Willy. "EVALUASI KEGUNAAN PAYO KEPASAR DENGAN METODE SISTEM USABILITY SCALE (SUS) DAN UMUX-LITE." Jurnal Ilmiah Media Sisfo 17, no. 1 (2023): 51–60. http://dx.doi.org/10.33998/mediasisfo.2023.17.1.90.
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Perdagangan elektronik (e-commerce) melibatkan penggunaan Internet, World Wide Web (Web), dan aplikasi seluler serta peramban yang berjalan di perangkat seluler untuk melakukan transaksi bisnis dengan kemajuan teknologi Internet memungkinkan perusahaan untuk langsung menjual produk ke konsumen melalui platform e-commerce, guna meningkatkan penjualan adapun prinsip utama desain E-commerce adalah kegunaan. Payo Kepasar merupakan salah satu bentuk e-commerce guna memudahkan masyarakat dalam memperoleh sayur mayur di pasar tradisional saat Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) di tengah pandemi Covid-19 di kota Jambi yang tersedia dalam bentuk aplikasi berbasis android maupun berbasis website sejak Agustus 2019 dan dirancang oleh Muhammad Khatami. Untuk menjamin bahwa aplikasi Payo Kepasar telah sesuai dengan kebutuhan masyarakat kota Jambi, maka perlu dilakukan evaluasi tingkat kegunaan (usability) agar konten yang disajikan sesuai dengan harapan pengguna. Untuk mengetahui tingkat kegunaan (usability) aplikasi serta situs website Payo Kepasar dihitung dengan menggunakan metode System Usability Scale (SUS) dan Usability Metric for User Experience-Lite (UMUX-Lite), sebab SUS dan UMUX-Lite telah menjadi standar kuesioner yang paling banyak digunakan peneliti dan praktisi untuk penilaian tingkat kegunaan (usability).
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Khan, Shahid Kalim, Naseer Abbas Khan, Quratulain, Olga Egorova, Nimra Zia, and Maria Akhtar. "Young Consumers’ Usability Preferences for Mobile and Computer Screens for Online Shopping Activities." Human Behavior and Emerging Technologies 2023 (February 28, 2023): 1–13. http://dx.doi.org/10.1155/2023/7173280.
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The current research endeavors to investigate and contrast consumer usability preferences in the context of electronic commerce (e-commerce) and mobile commerce (m-commerce) using the theoretical framework of the theory of planned behavior (TPB). In order to distinguish the variations in usability preferences between e-commerce and m-commerce, a survey consisting of 37 items was administered to a sample of 213 young Chinese respondents. The survey is aimed at gathering information pertaining to the usability aspects of these two online shopping platforms. The findings of this research indicate that consumer preferences for m-commerce and e-commerce are contingent on the specific context of online shopping. The results suggest that individuals tend to prefer one medium over the other based on the specific situation or task at hand. This information is valuable for professionals in the fields of marketing, branding, and distribution as it can inform the development of effective strategies for optimizing online presence and revenue. Specifically, knowledge of consumer preferences can assist in the creation of appropriate communication, branding, and distribution strategies tailored to the specific contexts in which consumers are likely to engage in e-commerce and m-commerce.
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Gupta, Sanjay. "E-Commerce Website." International Journal for Research in Applied Science and Engineering Technology 11, no. 5 (2023): 6654–58. http://dx.doi.org/10.22214/ijraset.2023.53062.
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Abstract: This research paper presents the design and development process of an e-commerce website using HTML, CSS, and React. The study aims to create a user-friendly and visually appealing platform for online shopping, focusing on enhancing user experience and optimizing performance. The research incorporates a comprehensive analysis of existing e-commerce websites, with a specific focus on improving navigation, usability, and conversion rates. Through the application of HTML, CSS, and React, the study demonstrates the effectiveness of these technologies in creating an engaging and efficient e-commerce website. The research findings highlight the significance of well-designed interfaces, intuitive navigation, and responsive design in enhancing customer satisfaction and driving business growth. The outcomes of this study provide valuable insights and practical implications for e-commerce businesses seeking to develop or enhance their online presence through effective web design and development practices.
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Samawi, Ghazi A., Luai Jraisat, Fadi Khlaif, et al. "Evaluating Usability and User Experience Amid COVID-19." International Journal of Technology and Human Interaction 19, no. 1 (2023): 1–23. http://dx.doi.org/10.4018/ijthi.328090.
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This research evaluates e-commerce platforms (ECP) amid the COVID-19 pandemic and investigates the relationship between usability and user experience (UX) and e-commerce platforms performance (ECPP) by testing online customer's interactions with online retailers. Exploratory and confirmatory factor analyses assessed the research constructs' dimensions, dimensionality, validity, and composite reliability, while structural path analysis tested the hypothesized model relationships. The empirical results indicate that six usability dimensional attributes are strategically significant antecedents to UX and ECPP: navigation, information architecture, value of content, satisfaction, aesthetics, and consistency and functionality. An integrated framework of usability and UX is recommended for retailers running their businesses on digital platforms. This research investigates usability, UX, and ECPP through understanding digital marketing frameworks in e-commerce stores in the COVID-19 context, shedding light on the strategic role of usability attributes and how they affect UX digital performance.
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Lim, Julianto Wijaya Akoi, Deli Deli, and Diny Anggraini Adnas. "Analisis Aplikasi E-Commerce pada Generasi Z dengan Pendekatan System Usability Scale." MALCOM: Indonesian Journal of Machine Learning and Computer Science 5, no. 2 (2025): 645–55. https://doi.org/10.57152/malcom.v5i2.1851.
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Kota Batam sebagai kota industri dan perdagangan memiliki pertumbuhan e-commerce yang pesat, tetapi belum ada studi spesifik yang menganalisis usability aplikasi e-commerce pada Generasi Z di wilayah ini. Oleh karena itu, penelitian ini penting untuk mengidentifikasi faktor usability yang dapat meningkatkan pengalaman pengguna dan memberikan wawasan bagi pengembang aplikasi. Penelitian ini bertujuan untuk mengukur tingkat kepuasan dan efektivitas aplikasi serta hambatan yang terjadi dengan pendekatan System Usability Scale (SUS). Penelitian ini menggunakan metode kuantitatif dengan kuesioner berbasis System Usability Scale (SUS) dengan generasi Z di Kota Batam sebagai populasi penelitian, dan cluster disproportionate random sampling sebagai metode sampling. Penelitian ini membandingkan kegunaan tiga aplikasi e-commerce; Shopee, Tokopedia, dan Lazada. Hasil penelitian menunjukkan nilai usability ketiga aplikasi e-commerce berbeda tipis antara Shopee (90,06), Tokopedia (91,98), dan Lazada (88,42). Berdasarkan jenis kelamin, perempuan lebih memilih Shopee, sedangkan laki-laki lebih memilih Tokopedia dan Lazada. Dari segi usia, rentang 20–24 tahun lebih dominan dibanding 15–19 tahun, sementara berdasarkan pekerjaan, mahasiswa/pelajar cenderung menggunakan Lazada, dan pegawai swasta lebih memilih Shopee dan Tokopedia. Shopee dan Tokopedia berada pada performa optimal, sedangkan Lazada memiliki potensi pengembangan, terutama untuk pegawai swasta dan pengguna usia 15–19 tahun.
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Süss, Yannik. "Usability als wichtiger Erfolgsfaktor von E-Commerce-Webseiten." Wirtschaftsinformatik & Management 8, no. 1 (2016): 6–15. http://dx.doi.org/10.1007/s35764-016-0017-7.
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Grigera, Julián, Alejandra Garrido, Jose Ignacio Panach, Damiano Distante, and Gustavo Rossi. "Assessing refactorings for usability in e-commerce applications." Empirical Software Engineering 21, no. 3 (2015): 1224–71. http://dx.doi.org/10.1007/s10664-015-9384-6.
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Wulandari, Nur Fitri. "ANALISA KUALITAS WEBSITE LAZADA DENGAN MENGGUNAKAN METODE WEBQUAL 4.0." Jurnal Sistem Informasi Kaputama (JSIK) 6, no. 2 (2022): 235–44. http://dx.doi.org/10.59697/jsik.v6i2.175.
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 Pertumbuhan e-commerce di Indonesia terbilang cukup pesat dan persaingan industri e-commerce semakin ketat. Masing-masing e-commerce terus melakukan inovasi untuk memastikan bahwa bisnis mereka masih diminati dan sesuai dengan keinginan pasar. Lazada merupakan salah satu penyedia layanan belanja online yang mudah, aman dan cepat. Sebagai e-commerce dengan begitu banyak pengguna perlu dilakukan analisis kualitas website menggunakan metode webqual 4.0 yang terdiri dari 3 variabel yaitu usability, information quality, dan service interaction. Layanan website perlu diukur untuk mendapatkan umpan balik dari pengguna. Dalam penelitian ini pengukuran kualitas website menggunakan webqual 4.0 menurut persepsi pengguna akhir dan diolah dengan SPSS. Metode pengumpulan data penelitian ini menggunakan teknik sampel dengan menyebar kuesioner ke pengguna website Lazada. Hasil penelitian dari tiga variabel usability, information quality dan service interaction yaitu secara simultan variabel independet yang terdiri dari usability, information quality, dan interaction quality memiliki pengaruh signifikan terhadap variabel kepuasaan pengguna. Secara parsial variabel usability, information quality, information quality dapat disimpulkan bahwa variabel usability berpengaruh positif dan signifikan terhadap kepuasan pengguna sedangkan varibel interaction quality quality tidak berpengaruh positif dan signifikan terhadap kepuasan pengguna.
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Putra, I. Gusti Putu Agung Arka, Pande Putu Ode Juiantara. KW, I. Made Agus Oka Gunawan, and Gede Indrawan. "EVALUASI USABILITY WEBSITE BUKALAPAK DAN TOKOPEDIA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ)." INTI Nusa Mandiri 18, no. 2 (2024): 166–75. http://dx.doi.org/10.33480/inti.v18i2.5023.
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This research aims to compare elements of usability and user experience on the e-commerce platforms Bukalapak and Tokopedia. Usability quality has important significance because if an application or website has optimal usability, users will be able to use it easily. Users who feel disappointed or have difficulty interacting with a website are likely to leave the platform and look for an alternative that is easier to use. Therefore, usability evaluation becomes crucial for e-commerce websites. Measurements were carried out using the User Experience Questionnaire (UEQ) method which involves several aspects, including attractiveness, perception, efficiency, dependability, stimulation and novelty. The results of evaluating user usage and experience on these two e-commerce websites, using the UEQ method, show that Bukalapak achieved an Attractiveness value of 0.80, Perspicuity of 0.83, Efficiency of 0.63, Dependability of 0.53, Stimulation of 0.74, and Novelty of 0.38. Meanwhile, Tokopedia achieved an Attractiveness score of 1.24, Perspicuity of 1.08, Efficiency of 1.20, Dependability of 1.19, Stimulation of 0.96, and Novelty of 0.70. Therefore, it can be concluded that Tokopedia shows better performance than Bukalapak in terms of usability and user experience on the e-commerce platform.
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Hikmah, Nur Suci, Hera Febria Mavilinda, and Iisnawati. "The influence of website quality on purchasing decisions in Lazada e-commerce." Journal of Management and Digital Business 4, no. 2 (2024): 234–49. http://dx.doi.org/10.53088/jmdb.v4i2.994.
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The quick development of e-commerce has changed how consumers make purchases, and the quality of a website is a major factor in what people decide to buy online. The purpose of this research is to ascertain how purchase choices made in Lazada e-commerce are influenced by the quality aspects of websites, including usability, information quality, and service interaction quality. This study used a descriptive quantitative methodology. Purposive sampling was used in this research to choose 100 respondents depending on certain criteria. Questionnaires were used in the data collection method. The data analysis method used to test the effect of the three dimensions of website quality on purchasing decisions was multiple linear regression analysis. The results indicate that the usability variable has a partial effect on purchasing decisions. In contrast, the information quality variable and the service interaction variable have no partial effect on purchasing decisions in Lazada e-commerce. Furthermore, the usability, information quality, and service interaction variables in the website quality dimension simultaneously affect purchasing decisions in Lazada e-commerce, with the usability variable being the most dominant factor.
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Kumar, Bimal aklesh. "Mobile-First Usability Guideline for Responsive E-Commerce Websites." International Journal of Web Portals 14, no. 1 (2022): 1–12. http://dx.doi.org/10.4018/ijwp.310060.
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Handheld devices such as smartphones, tablets, and PDAs are commonly used for online shopping. In order to satisfy web page requests on these devices, web developers are using a responsive web design approach, where websites dynamically adapt to different screen sizes and orientations. One of the challenges faced by web developers is to provide a usable experience across different devices. Motivated by this, a mobile-first usability guideline was established by extracting good usability practices from five popular responsive e-commerce websites. Validation of the usability guideline was conducted, and results indicate that it will have a positive impact on the overall user experience.
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Nugroho, Doni Tri, Dwi Rosa Indah, Hardini Novianti, M. Rudi Sanjaya, and M. Husni Syahbani. "The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform." SISTEMASI 14, no. 2 (2025): 687. https://doi.org/10.32520/stmsi.v14i2.5030.
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The advancement of technology and the internet has transformed consumer behavior, particularly in online shopping through e-commerce. Shopee, as a leading e-commerce platform in Indonesia, accounted for 51% of total e-commerce visits from February to April 2024, thanks to its integration of usability principles in its User Interface (UI) and User Experience (UX). In a highly competitive e-commerce landscape, usability is a key factor influencing purchasing decisions, as an optimal user experience can enhance trust and reduce shopping cart abandonment. This study evaluates the impact of usability, based on Nielsen’s Attributes of Usability (NAU), on consumer purchase intention on Shopee. A quantitative survey method was employed, involving 100 active Shopee users in Palembang. Data was collected through an online questionnaire and analyzed using multiple linear regression. The results indicate that efficiency, memorability, and satisfaction significantly influence purchase intention, with efficiency having a negative impact, while memorability and satisfaction have positive effects. Meanwhile, learnability and errors were found to have no significant effect. From a practical perspective, Shopee and other e-commerce platforms should optimize memorability and satisfaction in UI/UX design—such as through personalized interfaces and enhanced accessibility—to improve user experience, drive purchase intention, and strengthen customer loyalty in an increasingly competitive market.
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Muqoddas, Ali, Auria Farantika Yogananti, and Henry Bastian. "Usability User Interface Desain pada Aplikasi Ecommerce (Studi Komparasi Terhadap Pengalaman Pengguna Shopee, Lazada, dan Tokopedia)." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 6, no. 1 (2020): 73–82. http://dx.doi.org/10.33633/andharupa.v6i1.3194.
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Abstrak Di Indonesia, kegiatan jual beli telah bergeser dari kegiatan jual beli secara tradisional ke elektronik. Hal ini dibuktikan dengan semakin menjamurnya aplikasi ecommerce yang berbanding lurus dengan jumlah orang yang telah mengunduhnya. Dengan banyaknya aplikasi ecommerce yang ada, setiap orang memiliki penilaian masing-masing ketika menggunakan aplikasi tersebut. Hal Ini dapat dilihat pada jumlah rating nilai pengguna pada tiap aplikasi ecommerce. Penilaian tersebut dapat bergantung dari pengalaman pengguna (User Experience) saat menggunakan aplikasi ecommerce, yaitu ketika pengguna bersinggungan langsung dengan Graphic User Inteface (GUI). GUI membuat aplikasi lebih mudah digunakan karena adanya tampilan grafis pada layar. Menurut ISO 9241-11, usability adalah bentuk ukuran sejauh mana sebuah produk dapat digunakan oleh pengguna untuk mencapai tujuan tertentu dengan efektivitas, efisiensi dan kepuasan dalam konteks penggunaan produk. Pada penelitian ini, dilakukan sebuah studi komparasi mengenai usability desain user interface pada beberapa aplikasi ecommerce dengan menggunakan analisa System Usability Scale (SUS). Studi komparasi ini diaplikasikan pada 3 aplikasi ecommerce dengan jumlah pengunduh tertinggi yaitu Shopee, Lazada dan Tokopedia. Hasil yang didapatkan dari studi komparasi usability pada beberapa aplikasi tersebut menunjukan bahwa usability dari ketiga aplikasi ecommerce ini masuk dalam range OK dan GOOD, dimana Shopee memiliki nilai yang paling tinggi dibandingkan Lazada dan Tokopedia. Kata Kunci: ecommerce, komparasi, pengalaman pengguna, usability AbstractIn Indonesia, buying and selling activities have shifted from traditional to electronics this matter proved by the e-commerce applications widespread that are directly proportional to the number of people who have downloaded it. With so many e-commerce applications available, everyone has their ain judgment when using an application. It can be seen in the number of ratings on each e-commerce applications. The judgment depends on the user experience when using the e-commerce application when the user indirectly contacts with the Graphic User Interface (GUI). The GUI makes the program easier to use because of the graphical display on the screen. According to ISO 9241-11, usability is a form of measurement to check how far a product can be used to achieve certain goals with effectiveness, efficiency, and satisfaction in the context of product use. This comparative study applied to three e-commerce applications with the highest number of downloaders named Shopee, Lazada, and Tokopedia. This comparative study was applied to 3 e-commerce applications with the highest number of downloaders namely Shopee, Lazada, and Tokopedia. The result obtained from comparative studies of usability in some applications indicates that the usability of the three e-commerce applications went to grade OK and GOOD, where Shopee has a higher value compared to Lazada and Tokopedia. Keywords: comparative, ecommerce, usability, user experience
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Ford, Steven, Jordan Schotz, and Fernando Montalvo. "Individuation Based Usability of a Customized E-commerce Platform." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 65, no. 1 (2021): 908–12. http://dx.doi.org/10.1177/1071181321651306.
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The usability of interfaces is critical in commerce, as it can lead to increased productivity and revenue. However, employees often have different needs from a system based on their role within the company. Hancock, Hancock, and Warm (2009) suggested that applied scientists should embrace person-specific interactions as the world moves ever more toward individual customization. Magento is an open-source e-commerce platform that can be tailored to the needs of respective companies. In conjunction with a retail plant and flower sales company in Clearwater, Florida, we assessed the usability of a custom Magento interface, focusing on each employee’s individual needs in the organization using heuristic evaluation, usability assessment, and structured interviews.
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Herawati, Yani, Sandy Halim, and Ceicalia Tesavrita. "Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing." Jurnal Rekayasa Sistem Industri 5, no. 1 (2016): 60. http://dx.doi.org/10.26593/jrsi.v5i1.1914.60-68.
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<p><em>The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, website’s usability has an important role in attracting consumers to conduct transactions. RI website’s usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI website’s feature and the improvements was made. From the results of the evaluation of advertisement’s placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the website's homepage.</em></p>
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Basiroh, Basiroh, Dian Asmarajati, and Wilanti Fatmafury. "PENGARUH USER INTERFACE TOKO ONLINE TERHADAP KENYAMANAN PENGGUNA STUDI KASUS PADA E – COMMERCE WONOSOBO MALL." Device 10, no. 1 (2020): 33–37. http://dx.doi.org/10.32699/device.v10i1.1484.
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Perkembangan teknologi yang sangat pesat membuat para pelaku bisnis mulai melakukan proses jual-beli secara online, hal ini membuat banyak e-commerce mulai bermunculan di Indonesia yang membuat persaingan bisnis pun berpindah menjadi online, salah satunya adalah e-commerce Wonosobo Mall. Wonosobo Mall adalah e – commerce yang digunakan penulis untuk melakukan studi analisis tentang user interface terhadap kenyamanan pengguna menggunakan metode regresi linier sederhana dan usability testing. Dari 79 responden yang berpartisipasi dalam penelitian ini, 47 responden berjenis kelamin laki – laki sedangkan 32 responden berjenis kelamin perempuan. Dari pengujian yang dilakukan dapat disebut e – commerce Wonosobo Mall adalah baik. Penelitian bertujuan untuk memperoleh hasil yaitu prosentase usability testing untuk mengukur penggunaan e – commerce Wonosobo Mall. Pada penelitian ini menggunakan pengujian secara objektif dengan pengujian secara langsung kepada responden pengguna e - commerce Wonosobo Mall dengan menggunakan kuesioner yang memiliki 5 skala yaitu: learnability, efficiency, memorability, errors dan satisfaction.
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Fauza Adelma Syafrizal, Rahmat Izwan Heroza, Ermatita, et al. "Using ISO 9241-11 To Identify How E-Commerce Companies Applied UX Guidelines." Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi 7, no. 1 (2022): 9–15. http://dx.doi.org/10.25139/inform.v7i1.4443.
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A lot of the company's business activities failed due to not adapting to user needs and technological developments. Previous studies show that there is no way to implement UX guidelines that explain the specific user needs for the UX of e-commerce systems. Therefore, we need a way of implementing UX for e-commerce websites. We used usability parameters in ISO 9241-11, namely effectiveness, efficiency, and satisfaction, to measure the system's usability and then conduct an interview to follow up the result. This research identifies how e-commerce companies implement UX best practices for their systems that can be used for other people who want to design their e-commerce applications.
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Fauza Adelma Syafrizal, Rahmat Izwan Heroza, Ermatita, et al. "Using ISO 9241-11 To Identify How E-Commerce Companies Applied UX Guidelines." Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi 7, no. 1 (2022): 9–15. http://dx.doi.org/10.25139/inform.v7i1.4261.
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A lot of the company's business activities failed due to not adapting to user needs and technological developments. Previous studies show that there is no way to implement UX guidelines that explain the specific user needs for the UX of e-commerce systems. Therefore, we need a way of implementing UX for e-commerce websites. We used usability parameters in ISO 9241-11, namely effectiveness, efficiency, and satisfaction, to measure the system's usability and then conduct an interview to follow up the result. This research identifies how e-commerce companies implement UX best practices for their systems that can be used for other people who want to design their e-commerce applications.
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Suparmanto, Nova, Anna Maria Sri Asih, Andi Sudiarso, Titis Wijayanto, and Paulus Insap Santoso. "Usability Evaluation of An Eye-Tracking for Batik E-Commerce Web-Based Systems." International Journal of Electronic Commerce Studies 15, no. 1 (2024): 25–50. http://dx.doi.org/10.7903/ijecs.2281.
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Online developments encourage various store businesses to set up online stores or e-commerce, including buying and selling batik products. Batik as one of the masterpieces as world-recognized Indonesian cultural heritage, is still being done by Small-Medium Industry (SMIs). Currently, batik SMI still has technological limitations, even though there are quite a lot of enthusiasts. There has been no testing with the Eye-Tracking method and usability testing for batik e-commerce. Therefore, the batik e-commerce website was chosen to be the subject of this study. Techniques used to usability conducted by users, evaluators, or software used Webcam Eye-tracking. There are two batik e-commerce that provide ready-to-sell products used in this research, one is an established, and the other is a newcomer. Based on usability testing with the performance metrics, the results show that both Danar Hadi and Butimo have values that aren’t much different for the aspects of time-on-task, efficiency, and errors. While in the test satisfaction, both are in the Acceptable category. Based on statistical tests, there were no significant differences based on gender for the usability aspect tested. Proposed improvements based on the performance analysis, heatmap, and gaze replay include the main menu section and the payment platform icon section. It’s proposed to improve the placement of advertisements on the batik e-commerce with an area of interest analysis.
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Kelana, Bayu, Alya Firyal L.R., Frans Firmansyah, and Khalisa Salma A. "Optimasi Remote Moderated Usability Testing Pada Low-Fidelity Prototype Dari E-Commerce Dengan Wawancara Pada Generasi Z Di Indonesia." JURNAL TEKNIK INFORMATIKA UNIS 11, no. 1 (2023): 1–14. https://doi.org/10.33592/jutis.v11i1.3281.
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Penelitian ini bertujuan mengoptimasi metode remote moderated usability testing pada low-fidelity prototype dari e-commerce dengan wawancara, pada generasi Z di Indonesia. Untuk mencapai tujuan ini, maka penelitian ini membandingkan jumlah temuan negatif yang dihasilkan dari metode remote moderated usability testing, tanpa dan dengan tambahan wawancara. Usability testing dilakukan secara daring dengan menerapkan protokol think-aloud pada lima mahasiswa S1 yang berlokasi di area Jabodetabek, Indonesia. Data kualitatif yang berupa rekaman video, diobservasi, diolah dan dianalisa hingga mendapat temuan sentimen negatif. Usability testing dengan tambahan wawancara dapat meningkatkan jumlah temuan negatif sebesar 100%. Dengan begitu, teknik wawancara dapat digunakan secara signifikan untuk mengoptimasi metode remote usability moderated usability testing pada low-fidelity prototype dari e-Commerce pada pengguna generasi Z di Indonesia.
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Lyu, Mengyi. "Research on Hotel E-commerce Application Base on Convention and Exhibition Economy." MATEC Web of Conferences 228 (2018): 05003. http://dx.doi.org/10.1051/matecconf/201822805003.
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Convention and Exhibition Economy provides the new impetus for the development of hotel e-commerce. On the basis of theory related to Convention and Exhibition Economy, this paper expounds the connection between Convention and Exhibition Economy and the hotel e-commerce, then using the factor analysis method to study the hotel convention-class e-commerce usability evaluation indexes, finally the five common factors are extracted. The analysis shows that the hotel convention-class usability is influenced by the service efficiency, security assurance, operability, understandability, aesthetic effect, according to these indicators as well as the current situation of the development of the hotel exhibition business, some related suggestions are put forward in order to provide certain reference for the development of the hotel e-commerce.
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Sahi, Geetanjali, and Sushila Madan. "Developing a Website Usability Framework for B2C E-Commerce Success." International Journal of Information Communication Technologies and Human Development 5, no. 1 (2013): 1–19. http://dx.doi.org/10.4018/jicthd.2013010101.
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With the growth and proliferation of the internet, B2C E-commerce has grown across the globe. To reach the huge geographically spread customer base, organizations are opening web-based stores; as these organizations invest a lot of resources in this process, it is imperative that they measure the success of their E-commerce venture. Although much research has been done in the area of ascertaining factors that influence the adoption of E-commerce, little research has been conducted on post-adoption phenomenon of E-commerce success. The purpose of this study is to fill this gap. A conceptual model is derived after extracting elements of Technology acceptance model and expectation-confirmation theory. The model was then tested using data gathered from 297 online shoppers in India. As a result of an extensive review of IS literature 7 dimensions (4 first order and 3 intermediate) viz. System Quality, Trust, Extension Quality, Propriety of content, User satisfaction, Perceived usability and Intention to purchase were identified. Statistical analysis of the data revealed that all the intermediate dimensions viz. User satisfaction, Perceived usability and Intention to purchase and one first order dimension Trust significantly impacted E-commerce success. All of the first order dimensions significantly impacted one or the other intermediate dimension.
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Sukma, Fanni, Ulil Ambri, Dwiny Meidelfi, and Defni. "Design Thinking Method Application in UI/UX Design on the Sabiekah E-Commerce Website." International Journal of Advanced Technology and Social Sciences 2, no. 3 (2024): 345–56. http://dx.doi.org/10.59890/ijatss.v2i3.1532.
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The rapid growth of electronic commerce (e-commerce) has compelled organizations, including educational entities such as Islamic boarding schools, to strategically prioritize the refinement of user experience on their website. Institution of Diniyyah Puteri Padang Panjang, one of the oldest Islamic boarding schools for girls, has a business unit under the supervision of Diniyyah Business Pillar. This business unit has established an e-commerce website to promote their services to the public. However, the user experience in terms of design (user interface) and functionality (user experience) has not received adequate attention. Therefore, a redesign of the Sabiekah e-commerce website has been undertaken with the goal of enhancing user experience through improved visuals. This research employs the design thinking method to design the UI/UX of the Sabiekah e-commerce website. The design thinking method consists of five stages: empathize, define, ideate, prototype, and testing. The usability testing results using the System Usability Scale (SUS)(Derisma, 2020; Sembodo et al., 2021; Welda et al., 2020) generated a score of 90. This calculation confirms that the prototype design meets acceptable standards in usability testing evaluation
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Jain, Samkit, and Pradnya Purandare. "Study of the Usability Testing of E-Commerce Applications." Journal of Physics: Conference Series 1964, no. 4 (2021): 042059. http://dx.doi.org/10.1088/1742-6596/1964/4/042059.
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Gautam, Anju, Prashant Sahai Saxena, and Savita Shiwani. "Quantitative analysis of usability issues of E-commerce portals." Journal of Statistics and Management Systems 20, no. 4 (2017): 681–92. http://dx.doi.org/10.1080/09720510.2017.1395188.
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Alqahtani, Abdullah Saleh, Robert Goodwin, and Denise de Vries. "Cultural factors influencing e-commerce usability in Saudi Arabia." International Journal of ADVANCED AND APPLIED SCIENCES 5, no. 6 (2018): 1–10. http://dx.doi.org/10.21833/ijaas.2018.06.001.
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Sembodo, Firman Galuh, Gita Fadila Fitriana, and Novian Adi Prasetyo. "Evaluasi Usability Website Shopee Menggunakan System Usability Scale (SUS)." Journal of Applied Informatics and Computing 5, no. 2 (2021): 146–50. http://dx.doi.org/10.30871/jaic.v5i2.3293.
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The progress of information technology is currently growing rapidly. Technology related to the internet is often a solution to most of the problems in existing needs, especially those related to the effectiveness and efficiency of activities and procedures. In this final project, the author discusses websites in the business field, namely e-commerce websites. In this study, the authors chose one of the most popular e-commerce websites in Indonesia this year, namely the shopee website, a website that not only offers products but also puts forward the appearance of the Shopee website which must always be considered because it is the main factor to increase customer purchases. In this study, the quality of the web that will be measured by users, especially for consumers, is based on measuring the quality of the website using the System Usability Scale (SUS). Evaluation of the shopee website is the first step to measure the level of usability on the website. Usability evaluation on the website is carried out to collect opinions from various respondents regarding the functionality of the website. In this study, the results obtained from the calculation of the average usability of the shopee website of 67.08 so that it can be said that the usability of the shopee website on product purchases has entered the OK category.
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Lee, Soo Bin, and Ji Hyun Lee. "Suggestions for complementary uses of usability testing (UT) and in-page analytics for e-commerce." Korea Institute of Design Research Society 8, no. 3 (2023): 399–411. http://dx.doi.org/10.46248/kidrs.2023.3.399.
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At a time when research is becoming increasingly important to many organizations, this study aims to provide suggestions on how to use in-page analysis quantitative data as a complement to usability evaluation qualitative data. The research methodology was to analyze the differences between quantitative and qualitative reports through a case study that utilized both usability evaluation and in-page analysis and to come up with complementary ways to use them. To utilize both qualitative usability evaluation and quantitative in-page analysis data, we selected '100yearshop,' a rice cake brand in the domestic e-commerce sector, and 'Beusable,' a service that supports domestic data visualization tools, and collected qualitative data from a usability evaluation conducted with new users, and collected and analyzed real-time data and accumulated quantitative data from users through the Beusable service at a certain time. By utilizing the data collected through the above two methods, we derived the differences between usability evaluation and in-page analysis results and proposed a method for complementary use of usability evaluation and in-page analysis results in the field of e-commerce by breaking it down into the design, implementation, and analysis stages. We expect that the resulting method, “Proposal for Complementary Use of Usability Evaluation and In-Page Analysis Tools for E-commerce,” will be suitable and effective in practice by applying it to actual work.
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Ali, Adnan, Irshad Ahmed Ahmed, Ayesha Afzal, and Zaima Ilyas. "Comparison of Usability Level of E-Commerce Websites: Daraz and Homeshopping." Pakistan Journal of Engineering and Technology 5, no. 2 (2022): 211–15. http://dx.doi.org/10.51846/vol5iss2pp211-215.
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Usability denotes approaches for refining the ease-of-use application design. Online free classified shopping websites "daraz.pk" and "Homeshopping.pk" were most often used and top five online stores in Pakistan. It is important for the realization of online business is that the structure of online shopping websites should be effective and efficient. The study aimed to compare the usability level of both shopping websites in the form of Efficiency, Satisfaction and Effectiveness. It was found that e-commerce websites with higher usability have a more re-accessed probability. Two different evaluation methods were used: User testing and quick and dirty. Total 10 users were used in this study and participated in filling out the questionnaires for satisfaction using the quick and dirty method. Then eight users were randomly taken to check both websites' efficiency and effectiveness using user testing. This user testing of daraz.pk and Homeshopping.pk established that daraz.pk has greater efficiency compared to Homeshopping.pk, but Homeshopping.pk has higher usability in terms of effectiveness.
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Pathagama, Kuruppuge Tharindu, and Koggalage Ravindra. "Usability of E-Commerce Websites: State of the Art and Future Directions." International Research Journal of Modernization in Engineering Technology & Science 3, no. 2 (2021): 314–19. https://doi.org/10.5281/zenodo.4529411.
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COVID-19’s impact on cross-border e-commerce has been tremendous. What had once been a gentle slope of growth has now taken on a sharp and steep incline, requiring the search for novel approaches to increase the conversion rate. In this context, web usability has gained prime significance and is considered to be the most important aspect that affects the quality and success of any interactive application. Today exists a substantial body of knowledge devoted to the usability of computer-based applications. The purpose of this study is to determine the current state of the art nature of the topic by revealing the research achievements in the scientific literature and to identify possible future directions. The paper claims that there is a pressing need for new techniques for an accurate usability evaluation, tailored explicitly for e-commerce applications.
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Wisnel, Wisnel, Eri Wirdianto, and Tara Cantika. "Analysis of the Effect of E-Service Quality on E-Commerce Customer Satisfaction and Loyalty." MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering 4, no. 3 (2022): 209–22. http://dx.doi.org/10.46574/motivection.v4i3.145.
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Service quality is a determining factor for the success of an e-commerce business serving its customers, which has an impact on customer satisfaction and loyalty. Therefore, this study aims to measure the service quality of several online e-commerce market-places on customer satisfaction and loyalty in Indonesia. This study focuses on the four most visited e-commerce application providers, namely Lazada, Tokopedia, Bukalapak, and Shopee. The concept of e-servqual and the SEM-PLS analysis method are used in this study. The results show that the variables that have significant effect on customer satisfaction are responsiveness, personalization, and reliability. While the variables that have no significant effect are website usability, information quality, and assurance. Furthermore, the variables that affect customer loyalty and satisfaction are assurance and website usability. Meanwhile, the variables of reliability, information quality, personalization, and responsiveness have no significant effect on customer loyalty.
 Kualitas layanan merupakan faktor penentu kesuksesan suatu usaha e-commerce melayani konsumennya yang berdampak pada kepuasan dan loyalitas pelanggan. Oleh karena itu, penelitian ditujukan untuk mengukur kualitas layanan beberapa e-commerce market-place daring terhadap kepuasan dan loyalitas pelanggannya di Indonesia. Penelitian ini fokus pada empat penyedia aplikasi e-commerce yang paling banyak dikunjungi yaitu Lazada, Tokopedia, Bukalapak, dan Shopee. Konsep e-servqual dan metode analisis SEM-PLS digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa variabel yang berpengaruh nyata terhadap kepuasan pelanggan adalah daya tanggap, personalisasi dan keandalan. Sedangkan variabel yang tidak berpengaruh nyata adalah kegunaan website, kualitas informasi, dan jaminan. Selanjutnya, variabel yang mempengaruhi loyalitas dan kepuasan pelanggan adalah jaminan (assurance), dan kegunaan website (website usability). Sementara itu, variabel keandalan (reliability), kualitas informasi (information quality), personalisasi (personalization), dan daya tanggap (responsiveness) tidak berpengaruh nyata pada loyalitas pelanggan.
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Hasan, Layla. "Key Design Characteristics for Developing Usable E-Commerce Websites in the Arab World." Informing Science: The International Journal of an Emerging Transdiscipline 19 (2016): 253–75. http://dx.doi.org/10.28945/3569.
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This research aims to suggest key design characteristics that are necessary for developing usable e-commerce websites in the Arab world. A comprehensive usability evaluation of four leading Arab e-commerce websites was conducted using the heuristic evaluation method. The results identified major and minor usability problems and major and minor good design characteristics on the selected websites. Based on the results, 51 key design characteristics were suggested. The recommended key design characteristics comprised two levels according to their priority: level one which includes mandatory key design characteristics and level two which includes supplementary design characteristics. The key design characteristics in each level were categorized under specific pages and areas that can be found on any e-commerce website. Such categorizations could direct website evaluators and designers to important pages and areas that should be considered to improve the overall usability of e-commerce websites. The results of this research are particularly important to developing countries which are still facing challenges that may affect the design and accessibility of usable and useful websites. These relate to low speed of accessing the Internet and a lack of website designers who have experience in customers’ needs and websites’ usable design characteristics.
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Kumar, Biresh, Sharmistha Roy, Anurag Sinha, Celestine Iwendi, and Ľubomíra Strážovská. "E-Commerce Website Usability Analysis Using the Association Rule Mining and Machine Learning Algorithm." Mathematics 11, no. 1 (2022): 25. http://dx.doi.org/10.3390/math11010025.
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The overall effectiveness of a website as an e-commerce platform is influenced by how usable it is. This study aimed to find out if advanced web metrics, derived from Google Analytics software, could be used to evaluate the overall usability of e-commerce sites and identify potential usability issues. It is simple to gather web indicators, but processing and interpretation take time. This data is produced through several digital channels, including mobile. Big data has proven to be very helpful in a variety of online platforms, including social networking and e-commerce websites, etc. The sheer amount of data that needs to be processed and assessed to be useful is one of the main issues with e-commerce today as a result of the digital revolution. Additionally, on social media a crucial growth strategy for e-commerce is the usage of BDA capabilities as a guideline to boost sales and draw clients for suppliers. In this paper, we have used the KMP algorithm-based multivariate pruning method for web-based web index searching and different web analytics algorithm with machine learning classifiers to achieve patterns from transactional data gathered from e-commerce websites. Moreover, through the use of log-based transactional data, the research presented in this paper suggests a new machine learning-based evaluation method for evaluating the usability of e-commerce websites. To identify the underlying relationship between the overall usability of the eLearning system and its predictor factors, three machine learning techniques and multiple linear regressions are used to create prediction models. This strategy will lead the e-commerce industry to an economically profitable stage. This capability can assist a vendor in keeping track of customers and items they have viewed, as well as categorizing how customers use their e-commerce emporium so the vendor can cater to their specific needs. It has been proposed that machine learning models, by offering trustworthy prognoses, can aid in excellent usability. Such models might be incorporated into an online prognostic calculator or tool to help with treatment selection and possibly increase visibility. However, none of these models have been recommended for use in reusability because of concerns about the deployment of machine learning in e-commerce and technical issues. One problem with machine learning science that needs to be solved is explainability. For instance, let us say B is 10 and all the people in our population are even. The hash function’s behavior is not random since only buckets 0, 2, 4, 6, and 8 can be the value of h(x). However, if B = 11, we would find that 1/11th of the even integers is transmitted to each of the 11 buckets. The hash function would work well in this situation.
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Roosdhani, Mohamad Rifqy, Jati Widagdo, and Erika Ayu Amelia. "USABILITY ANALYSIS IN PAASAAR.COM APPLICATION USING THE SYSTEM USABILITY SCALE (SUS) APPROACH." International Journal of Economics, Business and Accounting Research (IJEBAR) 6, no. 1 (2022): 839. http://dx.doi.org/10.29040/ijebar.v6i1.4065.
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The development of internet use in Indonesia to do online shopping continues to show an increase. Usability and accessibility are core human concepts computer interaction (HCI). These concepts are intended to ensure effectiveness and satisfaction of the system to users. Usability is considered throughout the standard. It states that all interactive products will have a user interface, and the quality of the user interface can have significant effect on the achievement of user goals. Paasaar.com application is an e-commerce platform that can be accessed through a website which is addressed at paasaar.com. This research method is descriptive quantitative. Data collection is done by method of answering the questionnaire that has been standard used for the SUS method. Questionnaire distributed to 100 people respondents to fill directly questionnaires were selected randomly. By calculation using the SUS formula, it is obtained as shown in Table 1. Based on Table 1, the value of 83.88 is obtained. This value means that it is in the Good category. Good in this case is in terms of system usability. So that the e-commerce developed is in accordance with user expectations and is feasible to be used and accessed more widely.
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Saro, David. "Perancangan Wireframe dan Mockup Sistem E-Commerce untuk PT.XYZ." Engineering and Technology International Journal 7, no. 01 (2025): 28–35. https://doi.org/10.55642/eatij.v7i01.966.
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Perkembangan teknologi digital telah mendorong perusahaan untuk mengadopsi sistem e-commerce guna meningkatkan visibilitas produk dan memperluas jangkauan pelanggan. PT. XYZ menghadapi tantangan dalam perancangan antarmuka yang user-friendly agar dapat memberikan pengalaman pengguna yang optimal dan meningkatkan tingkat konversi. Penelitian ini bertujuan untuk merancang wireframe dan mockup sistem e-commerce PT. XYZ yang sesuai dengan kebutuhan pengguna dan bisnis.Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan tahapan studi literatur, analisis kebutuhan, perancangan wireframe, pembuatan mockup, serta evaluasi desain melalui usability testing. Hasil penelitian menunjukkan bahwa desain yang dikembangkan memiliki navigasi intuitif, tampilan responsif, dan fitur interaktif yang dapat meningkatkan pengalaman pengguna serta efisiensi proses transaksi. Evaluasi usability testing mengonfirmasi bahwa rancangan ini dapat mempermudah pengguna dalam mengakses informasi dan melakukan pembelian. Dengan demikian, implementasi wireframe dan mockup yang sistematis dapat berkontribusi dalam pengembangan sistem e-commerce yang lebih efektif dan sesuai dengan kebutuhan bisnis PT. XYZ.