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LINDBERG, DEBORAH, and SHABNAM TAVAKOLI. "Students´ usage of social media as asupplement to their studies." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-136861.
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Students’ usage of social media for their studies has increased enormously over the last years. They use these social media to interact with other students, work on their projects and much more. (Roblyer et al. 2010a) Most universities have their own platform for file sharing, communication and even other school related tasks available for both students and teachers. However, students still turn to other media for doing their schoolwork. The purpose of this study is to investigate how satisfied the students of two universities, KTH in Stockholm and UCA in Buenos Aires, are with their school platforms, and to find out the reasons behind why they turn to other media as a supplement for their studies. In order to achieve substantial results we chose to make a questionnaire and send it to students from both universities, as well as having one focus group in each university. The results of the study showed that these platforms needed to be improved in some aspects in order to get more satisfaction from the users and fulfill their needs. However, students will still be using social media and other sorts of media for communicating with each other and doing school related work, since social media has become a big part of their everyday life.<br>Studenternas användning av sociala medier för sina studier har ökat enormt under de senaste åren. De använder dessa medier för att interagera med andra studenter, arbeta med sina projekt och göra mycket mer. (Roblyer et al. 2010a) De flesta universitet har sin egen plattform för fildelning, kommunikation och även för att göra andra skolrelaterade uppgifter tillgängliga för både elever och lärare. Men eleverna vänder sig fortfarande till andra medier för sitt skolarbete. Syftet med denna studie är att undersöka hur nöjda eleverna i två universitet, KTH i Stockholm och UCA i Buenos Aires, är med sina skolplattformar, samt att ta reda på orsakerna bakom varför de vänder sig till andra medier som ett komplement till sina studier. För att uppnå betydande resultat valde vi att göra en enkät och skicka den till studenter från båda universiteten, samt ha en fokusgrupp vid varje universitet. Resultaten av studien visade att dessa plattformar behövde förbättras i vissa avseenden för att få mer tillfredsställelse från användarna och uppfylla deras behov. Däremot kommer eleverna fortfarande att använda sociala medier och andra typer av media för att kommunicera med varandra och göra skolrelaterat arbete, eftersom sociala medier har blivit en stor del av deras vardagsliv.
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Willenberg, Darren. "Quantifying MyCiTi supply usage via Big Data and Agent Based Modelling." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/27362.
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The MyCiTi is currently generating large volumes of raw transactional information in the form of commuter smartcard transactions, which can be considered Big Data. Agent Based modelling (ABM) has been applied internationally as a means of deriving actionable intelligence from Big Data. It is proposed that ABM can be used to unlock the hidden potential within the aforementioned data. This paper demonstrates how to go about developing and calibrating a MATSim-based ABM to analyse AFC data. It is found that data formatting algorithms are critical in the preparation of data for modelling activities. These algorithms are highly complex, requiring significant time investment prior to development. Furthermore, the development of appropriate ABM calibration parameters requires careful consideration in terms of appropriate data collection, simulation testing, and justification. This study serves as strong evidence to suggest that ABM is an appropriate analysis technique for MyCiTi data systems. Validation exercises reveal that ABM is able to calculate on board bus usage and system behaviour with a strong degree of accuracy (R-squared 0.85). It is however recommended that additional research be conducted into more detailed calibration activities, such as fine-tuning agent behaviour during simulation. Ultimately this research study achieves its explorative objectives of model development and testing, and paves a way forward for future research into the practical applications of Big Data and ABM in the South African context.
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KLECKNER, LAURA. "INTERNET ACCESS LOCATION AND ONLINE USAGE ACTIVITIES: CAN ACCESS LOCATION HELP EXPLAIN RACE/CLASS USAGE DIFFERENCES IN THE ONLINE COMMUNITY?" University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1085758796.
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Hu, Phillip (Philip H. ). "Public realm usage patterns : lessons from Shenzhen's disappearing urban villages." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/104990.
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Thesis: M.C.P., Massachusetts Institute of Technology, Department of Urban Studies and Planning, 2016.<br>Thesis: S.B. in Planning, Massachusetts Institute of Technology, Department of Urban Studies and Planning, 2016.<br>Thesis: S.B., Massachusetts Institute of Technology, Department of Architecture, 2016.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from student-submitted PDF version of thesis.<br>Includes bibliographical references (pages 119-121).<br>Shenzhen's villages in the city or urban villages are forms of informal settlement that emerged in the midst of rapid Chinese urbanization. For a period of time, both the city and villages mutually benefited from the arrangement where rural-designated urban villages used their unrestricted developmental rights to create an alternative affordable housing option for low cost workers. Recently, as land prices have increased, city leaders and developers have begun redeveloping urban villages as a new source of land supply. Even when the original village cooperative, now corporation, is well compensated, migrant workers must continuously move further away from the city to find affordable housing. The cost of erasing urban village cannot only be measured by figures of relocation costs, rental prices, and potential profits. This thesis acknowledges the value of urban villages as a community and place through its dynamic public realm. The unplanned activities and street life in the village's alleys and niches include many social and recreational uses alongside necessary economic and domestic uses. The urban village becomes a potential model for a responsive, never-obsolete, flexible structure that allows for a pluralistic approach to understanding cities. The thesis looks at the how both informal and formal spaces in the public realm are used and asks: How are informal and formal spaces used differently? How does public life in a flexible, adaptable public realm preserve affordability and community in urban villages? How does informal public life challenge conventional understandings of the role of public space? Through design, how can the lessons from these spaces be translated in contemporary developments to foster community and public life? The thesis begins with an overview of existing public realm design recommendations with regards to unplanned activities. A field study in January 2016 provides the primary research data, including observations, time-lapse photography, and informal conversations with public realm users and planning-related professionals. The thesis follows with a mapping and analysis process of building elements, adaptations, and activities that reveals how physical typological elements affect usage pattern. The thesis concludes with design recommendations and possible design interventions that reflect the continuing relevance of urban villages.<br>by Phillip Hu.<br>M.C.P.<br>S.B. in Planning<br>S.B.
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Zurawski, Janina. "Internet usage, self-efficacy, and proactive coping skills." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1585527.
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<p> This quantitative study examined the relationship between problematic Internet usage, self-efficacy, and proactive coping skills. This study compared demographic characteristics against three scales: Compulsive Internet Use Scale, General Self-Efficacy Scale, and Proactive Coping Subscale. A total of 146 Internet users over the age of 18 participated in this study. The results found a significant correlation between gender and, age, and ethnicity and proactive coping skills. There was also a significant relationship between age and compulsive Internet use. Compulsive Internet use was negatively correlated with proactive coping, suggesting improved proactive coping skills will lead to a lower level of compulsive Internet use.</p>
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Alvarsson, Sandra, Cheong Ha, and Sabrina Thams. "Student’s Website Usage : -Today’s students, tomorrows consumer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15020.
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Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. Most market management theories were created before the digital revolution. Students are tomorrow’s high income consumers. It is valuable for companies to understand how these consumers orientate themselves on the internet and how to best reach them. Method An exploratory/explanatory deductive study to map what websites students use, how the websites are found and why they are used was conducted. The empirical findings were col-lected through group interviews. Conclusion Students have a very habitual behavior on the internet. They use some of the internet’s largest brands. Each website offers a niche and specialized service, presented in a simple and interactive manner. Students choose one website for each specific service. As the in-ternet is large with a lot of information they have a cluster of chore websites visited on a regular basis. From that base, students use friends and search engines to navigate them-selves to the destinations of their choice. Advertisement offer more trust than enticement to actually visit the sites.
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Henning, Luke. "Derivative usage by listed companies in Ghana and Nigeria - 2008/2009." Master's thesis, University of Cape Town, 2011. http://hdl.handle.net/11427/11273.
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This study seeks to establish if companies use derivatives and if so what kinds of derivatives. It does not seek to establish the reasons for derivative usage as is commonly done in Wharton Survey Style study.
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Sur, Saubashya. "Studies of codon usage, proteome analysis and evolution of nitrogen fixing genes in some microorganisms a bioinformatic approach." Thesis, University of North Bengal, 2010. http://hdl.handle.net/123456789/1378.
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Parker, Wilda Y. "Health Literacy Among Elderly Hispanics and Medication Usage." ScholarWorks, 2016. http://scholarworks.waldenu.edu/dissertations/2328.
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Health literacy among the elderly Hispanics is a problem for 44% who read at the lowest level due to issues with recognition, cognition, or vision. The purpose of this study was to determine the extent that elderly Hispanics have problems with medication adherence due to health literacy. The social cognitive theory was the framework for this study. Inclusion criteria consisted of being 65-75 years of age, and speaking and/or reading English and/or Spanish. Questionnaires from 156 individuals were completed in Cobb County/Atlanta GA and analyzed using multiple regression to determine the relationship between health literacy and medication usage. Medication adherence was the dependent variable and independent variables were gender, age, Hispanic origin, education, income, income means, health insurance, health literacy, and medication usage. Statistical significance was noted in medication adherence, health literacy, and working full-time. Results were based on the correct answers from health literacy questions, which showed an association between medication adherence and health literacy and a reduction in medication adherence problems among elderly Hispanics who worked full-time. These findings showed a significant association between medication adherence and health literacy level among elderly Hispanics. No medication adherence problems were noted among participants who had good health literacy, unlike participants with poor health literacy. A larger ethnic group may show a variation of problems in future studies. Implications for social change could include recommendations for the use of Spanish language hotlines and reading materials to provide care, knowledge, and medication information assistance.
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Langdown, N. "Electronic book usage amongst academic librarians in South Africa." University of the Western Cape, 2010. http://hdl.handle.net/11394/4970.
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Magister Bibliothecologiae - MBibl<br>Amongst university libraries e-books are gaining wider interest since the introduction of portable electronic reading devices and software-based readers. With the growing electronic environment within universities, a need for competent and knowledgeable librarians has come to the forefront of information seeking and use. The research question addressed in this study is to what extent are e-books being used among academic librarians in their work environment? The purpose of this study was to investigate the usage of e-books amongst academic librarians;
in particular which e-books are available to academic librarians, why they choose this format, what impact e-books have on librarians’ professional practice and what the usage patterns of ebooks are amongst academic librarians. The methodology used to collect the data is survey research. An electronic questionnaire was
distributed on the Library and Information Association of South Africa (LIASA) mailing list. The population sample for this study was the subject and reference librarians at South African university libraries who all subscribe to the LIASA mailing list. A user study is the theory that frames this research. The purpose of the user study was to obtain an overview of users’ habits, preferences, and conventions when interacting with in this case, ebooks in a work environment. The majority of user studies concerns clients of the library such as students or academics and how they search for information or what they want from a library service. This particular study is different. The academic librarians are the users in this instance and their use of e-books in their professional work the focus of the study. The results revealed that academic librarians (48% of respondents) would often select the e-book version before print materials if available within their institutions. The results reflect more a gradual trend towards e-book uptake. There is still a preference for print or a “bit of both” – print and electronic. This is because of the high costs of e-books using the subscription model as the predominant e-book acquisition model and the lack of sufficient e-books in all subject fields. Ebooks are used for “browsing for information” and are selected for functionalities such as having the ability to search the document, anytime access and automatic citation. Major problems identified with e-books are (1) the cost of the equipment to read e-book formats, (2) the cost of the e-books especially if the subscription purchasing model is used, (3) the reliability of the internet and (4) the lack of training in how to use e-books. The study concludes by making recommendations for further research.
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Krikorian, Margaret. "Factors influencing academics' usage of electronic journals." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2004. https://ro.ecu.edu.au/theses/786.
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Through a survey of academics at Edith Cowan University, Australia, this study explored their usage of and attitudes towards academic electronic journals (EJs). The data provided insights into the way academics were using EJs at the time of the study and their thoughts on how they will use them in the future. The emergence of academics publishing their work in EJs is a fairly recent phenomenon compared to the established tradition of publishing in paper-based journals. Many publishers have also begun to replace paper journals with electronic ones and many librarians have begun incorporating EJs into their resource collections. Librarians need to know their clients' attitudes towards new service delivery mechanisms and/or formats, such as replacing paper-based journals with EJs. The study's findings supported the earlier work of previous authors, indicating that while some academics were adapting EJs into their work practices, there remained a significant number who were strongly opposed to them. The study drew the following conclusions: I. At the time of the survey EJs were not wholly accepted by academics; 2. A group of committed enthusiasts existed who advocate EJs; 3. There was almost an equal number of academics who avidly preferred print journals, and were unlikely to change their preferences for the foreseeable future, perhaps for the rest of their career; 4. Most academics were not submitting articles to EJs, although more were open to doing so in the future; 5. Academics believe that publishing in EJs is given lower respect than publishing in paper-based journals; 6. Academics are troubled about historical access to EJ articles; 7. While academics are not using EJs fully they are normally aware of them; 8. Academics appear to have no time to obtain new skills such as using EJs, although there is a willingness to do so; 9. Academics are not inclined to have personal subscriptions to EJs; and 10. A minor number of academics cited EJs in their research however, a larger number thought their usage of them would increase in the future. Whatever the future of print journals or EJs may be, academic librarians need to continually assess how their clients will be able to gain access to archival information. Short-term access to bundled EJ titles may seem to be a panacea for stagnant or shrinking library budgets unable to keep up with escalating journal costs; however the true cost of abandoning paper journals in favour of EJs needs to be fully considered if the library is unable to maintain the future licensing costs of EJs.
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Risbourg, Julie. "The impact of videos regarding the diverse consequences of palm oil usage on audiences." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37247.
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Mörner, Andreas. "Studies on HIV-2 antibody mediated neutralisation, coreceptor usage and in vivo tropism /." Stockholm : [Karolinska institutets bibl.], 2001. http://diss.kib.ki.se/2001/91-7349-056-3/.
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Teo, Yi Min. "Acculturation Levels, Social Media Usage and Their Relationship with Dietary Patterns among Asian American Young Adults." Thesis, California State University, Long Beach, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10690830.
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<p> Intergenerational ethnic health disparities among Asian American young adults have been attributed to cultural, socio-environmental and dietary changes. The relationship between acculturation levels, social media use and dietary outcomes were analyzed using data collected from 137 Asian American young adults in California through an online survey distributed on social media and on-campus recruitment. Correlational analyses, <i>t</i>-tests and hierarchical linear regression were used to observe the predictability of (1) acculturation, (2) social media, and (3) both variables on Fruits and Vegetables (F&V) outcomes. Most participants were bicultural, had daily social media use and 3.88 F&V servings consumed. Acculturation levels significantly predicted F&V servings, but not when adjusted for age and education level. No significant relationship was found between acculturation and social media use or social media use and F&V outcomes. Food purchasing and health-information seeking behaviors were explored, reflecting possible implications involving online health literacy and multidimensional acculturation measures for future health and media studies.</p><p>
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Baugess, Betsy. "Examining Social Network Site Usage by Older Adults: A Phenomenological Approach." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/37.
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The Internet has infiltrated our daily lives in many ways. Social networking on the Internet is a great example of how the Internet has expanded interpersonal communication. Many individuals have made social networking sites, like FaceBook and Twitter, an essential part of their lives and use these platforms to communicate daily. Until recently, young people have been the primary participants in this fast-growing phenomenon, and older adults' participation in the Internet, specifically social networking sites, has lagged far behind. However, in recent years, there has been a noteworthy increase in the number of older adult participants. The increase in older adult participation in social networking sites is important because it seems to signify a decrease in the Internet usage gap called the "digital divide", and because there is strong evidence older adults may greatly benefit from social networking activity. The aging of the Baby Boomers has resulted in significant growth in the senior age group, reinforcing the timely importance of considering the older adults' "digital divide". This study uses a phenomenological approach to explore the experience of older adult users of social networking sites to determine the reasons why more older adults are now making social networking sites part of their lives. The study revealed both negative and positive influences on this choice that include: early negative personal experiences with technology, positive family influences, an increasing prevalence of technology, and technology's transition from complexity of use to ease of use. Although some resulting attitudes of older adults are negative, such as a need to control the role of social media in their life, online social networking plays a positive role in their lives. The probing, detailed nature of this phenomenological study clarifies influences and offers new perspectives, implying that research could benefit from a broader and deeper inspection. Research should consider, as related to the use of technology by older adults, a closer look at the effectiveness of training, potential gender differences in the choice to use technology, and the consequences of negative technological experiences.
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Fitzgerald, Brian. "Methodology-in-action : the nature of usage of systems development methodologies in practice." Thesis, Birkbeck (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.265004.
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Eriksson, Jonas. "SharePoint’s Implications on Knowledge Management : A Case Study of Stora Enso’s Usage of SharePoint." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8772.
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<p>Companies use IT tools for knowledge management. The purpose of this study is to examine the perceived benefits and possible drawbacks of SharePoint. Different perspectives on knowledge and different knowledge management processes are compared to this system. The vision for SharePoint in Stora Enso includes e.g. increasing work efficiency and supporting of knowledge sharing. The situation before SharePoint 2007 included e.g. information was hard to find and static sites existed in changeable conditions. Knowledge is mostly perceived as an object in Stora Enso, but with new features and techniques it is possible to view knowledge with other perspectives. The main benefit of SharePoint is the possibility to collaborate and share knowledge.</p>
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Green, Brita Elisabet. "Noun compounds in the language of Harry Martinson : a study in creative word-formation and usage." Thesis, University of Hull, 1989. http://hydra.hull.ac.uk/resources/hull:13030.
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This investigation began as frustration - frustration, during my attempts at translating Harry Martinson's poetry at being unable to find adequate English equivalents for most of his compounds. The frustration developed into curiosity about the nature of the compounds and their use. The thesis is the result of that curiosity. I have studied the compounds from both linguistic and stylistic points of view. One chapter concerns numbers. Very nearly 4,500 (some 3,500 different) noun compounds have been excerpted from almost 92,000 words of Harry Martinson's published poetry. In addition, some thousand compounds have been excerpted from the manuscript poems in the Harry Martinson archive in Uppsala University Library. Whereas every attempt has been made to be accurate in word-counts and calculations, comparisons across tables may reveal minor discrepancies. Manually calculated figures do not always exactly match the numbers indicated by computer calculations. This may be a result of human error, whether in the manual calculations or in the typing in of the data, but it may also be caused by such factors as compounds appearing in prose passages and section titles (included in some calculations, not in others) or in poems included in more than one collection. In small-scale manual calculations, allowance can be made for such factors, but it is not usually possible to foresee all the repercussions of such adjustments on all other calculations and tables. I am confident that the discrepancies are in no case of a magnitude to affect the conclusions drawn from the figures.
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Allen, Linda P. "College Students' Trust in Government, Interpersonal Trust, Facebook Usage, and Political Efficacy." Thesis, University of Louisiana at Lafayette, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10243819.
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<p> Increased citizen participation is a vital element in the concept of political efficacy. The feeling that an individual has towards political action has an impact on the political process in stimulating citizen participation and influencing public opinion. This thesis relies on an analytical survey of University of Louisiana at Lafayette students to examine potential relationships of the social networking site Facebook with college students’ trust in government, interpersonal trust, Facebook usage, and political efficacy. </p><p> Many scholars have concentrated research on social networking. Agenda melding involves a process by which people can personally engage in the democratic process through personal selection of any number of agendas to create their individual networked communities. With the advancement in technology of interactive media providing immediate access for college students through their agenda melded individual communities, this study found the social networking site of Facebook significantly related to college students’ political efficacy. Significant relationships involving trust, Facebook usage, and political efficacy were found to exist among this young demographic that previous literature indicated is the least politically effective. Further research is needed in agenda melding as Facebook provides an avenue for college students to influence political attitudes, public opinion, and democratic participation through their individual networked agenda melded communities. Further research is needed in agenda melding as algorithms may bypass the personal selection process that an individual uses to create his or her valued reference communities. Facebook’s news algorithm engine may have introduced a new concept of agenda melding, one that may be void of a Facebook user’s intention. </p><p>
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Kim, Jongsung. "The Relationship between Facebook Usage and Self-efficacy in Collegiate Athletes." Thesis, St. Thomas University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3563489.
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<p> The purpose of this research was to investigate the relationship between Facebook usage and self-efficacy in collegiate athletes. The data for this study was provided by St. Thomas University athletes in the United States. The variables used to represent Facebook usage, Facebook frequency of use, Facebook number of friends and Facebook frequency status updates were measured using Facebook Intensity Scale (Ellison et al., 2007). The dependent variable used in this study is self-efficacy which is measured using the General Self-efficacy (GSE) developed (Jerusalem & Schwarzer, 1979). Data analyses indicated a statistically significant relationship between Facebook number of friends and self-efficacy. The data also indicated significant inverse relationship between Facebook frequency status updates and self-efficacy. The results of the correlation analysis indicated inverse relationships between frequency status updates and frequency of use, and frequency status updates and Facebook number of friends. These findings suggest that once the coaches, administrators, and professors attend to the issue of Facebook usage for collegiate athletes, it may enhance self-efficacy and psychological benefits.</p>
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Löfgren, Emma, and Juan Li. "Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35116.
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<p>The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). Marketershave heavily relied on celebrity endorsement, because they believe in its positive impact ofassisting in improvement of brand awareness, brand equity, and even financial returns.Celebrities are easily chosen by marketers to peddle their products. Especially in cosmeticsindustry, this tactic is commonplace and often seen in TV advertisements, magazines and othertypes of media. If you flip through the television channels, you can easily find a number ofdifferent celebrity endorsers; from Eva Longoria for L’Oreal to Julia Roberts for Lancôme andeven Nicole Kidman for Schweppes. What do marketers expect from enormous amounts spenton celebrities appearing in their advertisements? Besides returns on the financial aspect andbrand awareness, using celebrities in advertisements can be a shortcut to assisting brands ingaining recognitions. All these efforts may be contributions in creating brand loyalty, which iswhere the marketing battle really begins. The brand loyalty concept has been somewhatoverlooked, in the sense that many studies have only been focused on the “behavioral” aspect.Recent studies actively propose that brand loyalty shall take both behavioral and attitudinalaspects into consideration in order to make it comprehensive. David Aaker (1991) suggested,“The brand loyalty of the customer base is often the core of a brand’s equity”. Because of theexistence of brand loyalty, it makes the brand choice and brand equity possible. For theseparticular reasons and arguments, the topic was chosen regarding both celebrity endorsement andbrand loyalty in cosmetics advertising, with the aim to probe the relationship between them. Thisstudy concerns celebrity endorsement in cosmetics advertisements and the creation of brandloyalty, thus investigating the use of celebrities in advertising and the effect it has and if and howit contributes to brand loyalty. It is based on customers’ perception of this type of advertisingtechnique in relation to the cosmetics industry, and two different types of brand loyalty,attitudinal loyalty and behavioral loyalty.The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). Marketershave heavily relied on celebrity endorsement, because they believe in its positive impact ofassisting in improvement of brand awareness, brand equity, and even financial returns.Celebrities are easily chosen by marketers to peddle their products. Especially in cosmeticsindustry, this tactic is commonplace and often seen in TV advertisements, magazines and othertypes of media. If you flip through the television channels, you can easily find a number ofdifferent celebrity endorsers; from Eva Longoria for L’Oreal to Julia Roberts for Lancôme andeven Nicole Kidman for Schweppes. What do marketers expect from enormous amounts spenton celebrities appearing in their advertisements? Besides returns on the financial aspect andbrand awareness, using celebrities in advertisements can be a shortcut to assisting brands ingaining recognitions. All these efforts may be contributions in creating brand loyalty, which iswhere the marketing battle really begins. The brand loyalty concept has been somewhatoverlooked, in the sense that many studies have only been focused on the “behavioral” aspect.Recent studies actively propose that brand loyalty shall take both behavioral and attitudinalaspects into consideration in order to make it comprehensive. David Aaker (1991) suggested,“The brand loyalty of the customer base is often the core of a brand’s equity”. Because of theexistence of brand loyalty, it makes the brand choice and brand equity possible. For theseparticular reasons and arguments, the topic was chosen regarding both celebrity endorsement andbrand loyalty in cosmetics advertising, with the aim to probe the relationship between them. Thisstudy concerns celebrity endorsement in cosmetics advertisements and the creation of brandloyalty, thus investigating the use of celebrities in advertising and the effect it has and if and howit contributes to brand loyalty. It is based on customers’ perception of this type of advertisingtechnique in relation to the cosmetics industry, and two different types of brand loyalty,attitudinal loyalty and behavioral loyalty.</p><p>The literature and theories used for investigating and supporting this area mainly focused on thetwo most important concepts for this study, celebrity endorsement and brand loyalty. In order toreview these two theories and support the research question, additional concepts concerningendorsement, attitudes, behavior, brands and products were investigated and evaluated. These inturn enabled the creation of a questionnaire, covering the area to be scrutinized.The literature and theories used for investigating and supporting this area mainly focused on thetwo most important concepts for this study, celebrity endorsement and brand loyalty. In order toreview these two theories and support the research question, additional concepts concerningendorsement, attitudes, behavior, brands and products were investigated and evaluated. These inturn enabled the creation of a questionnaire, covering the area to be scrutinized.</p><p>For the purpose of this quantitative study, a self completion web based questionnaire was carriedout. The survey was sent by email to possible respondents, with a students’ email account atUmeå School of Business. The sampling method used when sending out the web survey was of anon-probability nature.For the purpose of this quantitative study, a self completion web based questionnaire was carriedout. The survey was sent by email to possible respondents, with a students’ email account atUmeå School of Business. The sampling method used when sending out the web survey was of anon-probability nature.</p><p>The findings led to a conclusion confirming that neither brand loyalty nor attitudinal loyalty isproved to be created by famous endorsers. Although, not bearing brand loyalty in mind, it can beseen that the endorsers help customers to get to know a brand better. The data findings alsosuggest that the costs of using celebrity endorsement are not reasonable in relation to gainingrespondents’ attitudinal loyalty. It is positively confirmed that both behavioural and attitudinalloyalty should be included when measuring actual brand loyalty concerning cosmetics brands.The findings led to a conclusion confirming that neither brand loyalty nor attitudinal loyalty isproved to be created by famous endorsers. Although, not bearing brand loyalty in mind, it can beseen that the endorsers help customers to get to know a brand better. The data findings alsosuggest that the costs of using celebrity endorsement are not reasonable in relation to gainingrespondents’ attitudinal loyalty. It is positively confirmed that both behavioural and attitudinalloyalty should be included when measuring actual brand loyalty concerning cosmetics brands.</p>
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Fread, Danica. "International Students' Use of Social Networking Sites| A Study of Usage, Social Connectedness, and Acculturative Stress." Thesis, Southern Illinois University at Edwardsville, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1561065.
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<p> This study investigated the relationships between international students' use of social networking sites (SNS), their acculturative stress and social connectedness. A survey was conducted among 63 international students who attended a rural, Midwestern University in the United States. To keep in contact with individuals from their home country and individuals in the U.S., international students reported using both U.S.-based SNS such as Facebook and Twitter, as well as SNS geared towards their home countries, such as Weibo and WeChat. Positive correlations were found between Guilt and Culture Shock, Culture Shock and Homesickness, Guilt and Homesickness, Guilt and Perceived Hatred, Culture Shock and Perceived Hatred, Perceived Discrimination and Perceived Hatred, Perceived Discrimination and Culture Shock, and between Perceived Discrimination and Guilt. Hours spent per day on social networking sites was negatively correlated with Perceived Hatred, Guilt and Social Connectedness, but positively correlated with Relationship Maintenance, Social Surveillance, Socializing, Culture Shock and Perceived Discrimination. Social Connectedness was negatively associated with all five components of Acculturative Stress and Social Surveillance, but positively associated with Relationship Maintenance. The findings suggest that international students' SNS use may be associated with their ability to adjust to life in the foreign country and to continue feeling connected to a network of social support. The small sample size and other limitations are discussed, as are the potential implications.</p>
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Hong, S. H. "Aviation english and its usage at the Macau International Airport." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636180.
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Serben, Dion F. "The examination of factors influencing social media usage by African American small business owners using the UTAUT model." Thesis, Capella University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3613968.
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<p> The unified theory of acceptance and use of technology (UTAUT) model has demonstrated the influencing factors for various business technology uses within the organizational system. However, in the context of African American small businesses (AASB), there was very little evidence of research to determine factors affecting the intention to use social media based on the UTAUT model. This quantitative study investigated factors that were expected to influence the intention of AASB owners to use social media based on modified constructs of the UTAUT model. The modified constructs represented several independent variables, namely performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) as moderated by age, gender, and experience in using social media tools. A random sampling method was used for the study. African American small business owners (<i>n</i> = 152) between the ages of 21 and 64 years participated in the study. Results showed that PE, SI, and FC were positively related to the AABB owners' intention to use and use of social media, while age, gender, and experience showed no evidence of any significant interactions. This study shed new lights on research of acceptance and use of social media by AASB owners. As a result, it is expected that knowledge gained will encourage increased use of social media tools by AASB, not only for social value but also as a vital socioeconomic option for a competitive advantage.</p>
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Huebert, Robert J. "Sports fans' media usage at a Kansas City Chiefs' fan club." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/1661.
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The media play a major role in every part of American society by distributing content that has value to individuals, and a National Football League (NFL) sports fan club is no different. This study examines how members of a Kansas City Chiefs' fan club use media to stay connected to their team and socialize with fellow members. Social identification theory explains that when an individual comes together with one or more individuals with like-minded interests, they form social bonds. Their shared interests allow them to disseminate Chiefs' information through content gathered from media usage. To understand how the Chiefs' fans use media, the author conducted research at a Kansas City Chiefs' sports club at a local bar in a large Southeastern city in the United States. The researcher used observation, participation, and interviews to collect information on the media usage of fan club members. The results find that the majority of members logged on to KCStar.com and KCChiefs.com when they wanted to read about the team from sources that lived in the Kansas City Region. When the members wanted to follow the games live, one person listened to play-by-play on their cellular phone, while others followed Internet updates on sports Web sites, or watched the games on television with the other fan club members.
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Galpin, Kennedy L. "DuIK Bassel in Usage in After Effects and an Animated Short Film." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/honors/480.
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This thesis was made with the goal of creating a 2D short film in the end, with mainly using a program that is not normally used for character animation: Adobe After Effects. With the usage of an originally French plugin called DuIK Bassel (v16.0.9), I was able to create a model in Adobe Photoshop and then put it into After Effects. When the files were imported, the plugin would then assist in the rigging process, wherein I would be able to create the character’s rig and make the 2D model within the program. This document discusses the entire creation of the short film that I progressed through, from the storyboarding, character creation, rigging process, and putting the elements together.
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Campbell, Ashley B. "An analysis of the demography and habitat usage of Roatan's spiny-tailed iguana, Ctenosaura oedirhina." Thesis, Florida Atlantic University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10154936.
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<p> The Roatán Spiny-tailed Iguana (<i>Ctenosaura oedirhina </i>) is endemic to the 146-km<sup>2</sup> island of Roatán, Honduras. Harvesting for consumption, fragmentation of habitat, and predation by domestic animals threaten this lizard. It is currently listed as Endangered by the International Union for Conservation of Nature (IUCN), as threatened by the Honduran government, and is on Appendix II of the Convention on International Trade in Endangered Species (CITES). This species has been geographically fragmented and genetically isolated into small subpopulations that are declining in density. With data gathered from use/availability surveys, resource selection functions were used to identify habitats and environmental variables associated with their presence. Results indicate that protection from harvesting is the most important factor in determining their distribution. These high-density populations are currently restricted to ∼0.6 km<sup>2</sup>. Organisms living in small, isolated populations with very restricted ranges are at higher risk of extirpation due</p><p> to various direct and indirect forces. Mark-recapture-resight surveys and distance sampling have been used to monitor the populations since 2010 and 2012 respectively. The data show that the high-density populations are declining. The current population size is estimated to be 4130-4860 individuals in 2015. A population viability analysis (PVA) was conducted to identify the most pressing threats and specific life history traits that are affecting this decline. The analysis estimates that if current trends persist, the species will be extinct in the wild in less than ten years. Adult mortality is a main factor and female mortality specifically characterizes this decline. In order for this species to persist over the next fifty years, adult mortality needs to be reduced by more than 50%. A lack of enforcement of the current laws results in the persistence of the main threat, poaching for consumption, thus altering the species distribution and causing high adult mortality. This is complicated by social customs and a lack of post primary education. Management changes could mitigate this threat and slow the population decline. Recommendations include an education campaign on the island, increased enforcement of the current laws, and breeding of <i>C. oedirhina in situ</i> and <i> ex situ</i> for release into the wild.</p>
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Wilkin, Shelley. "E-book usage in academic libraries: does the research indicate it is a tame solution or wicked problem ?" Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/12997.
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Includes bibliographical references.<br>Many academic libraries around the world are allocating large portions of their budget to the provision of electronic books (e-books). While circulation statistics provided by the e-book vendors indicate that the e-books are being used, they do not inform the libraries of the reasons behind use, how they are being perceived and user satisfaction. In recent years, academics and researchers have been investigating e-book usage and user satisfaction at their respective institutions. This dissertation looks at e-book usage in academic libraries through a systematic review of the literature on research about e-books. Journal articles with subject matter concerning ebook usage in academic libraries in the United States and the United Kingdom were collected. Due to technological advances, only articles which had been published from 2004 to 2014 were collected. Other limitations of the study included language, solely using the literature to conduct research and the internet as a research tool.
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Willstedt, Alexander. "Absolutely amplified : A corpus study of amplifiers, their usage and collocations in two different corpora." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45539.
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The purpose of this study is to investigate the usage and frequencies of amplifiers in the English language and whether there are differences in usage, collocations and in gender. The material used is the Swedish-English Corpus (SWENC), a collection of Swedish native speaking journalists writing in English, and the Corpus of American Soaps (SOAP), a collection of American soap opera scripts. The size of the two corpora is quite different and therefore the number of tokens varies largely, but by using normalization, the frequencies have been compared. The results show differences in frequency and collocations between the different corpora and the conclusion drawn from this study is that there in fact are some amplifier differences when it comes to gender and collocations. KEYWORDS: adverbs, amplifiers, collocations, corpus-studies, gendered language, linguistics, normalization
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Brown, Lois D. "The Influence of Out-Group Network Ties on the Television Usage and Attitudes of Mormon Women." Diss., CLICK HERE for online access, 1997. http://patriot.lib.byu.edu/u?/MTAF,15805.
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Allen, Megan. "Twitter usage by professional sports teams: A content analysis." Scholarly Commons, 2015. https://scholarlycommons.pacific.edu/uop_etds/199.
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Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The study used a content analysis and coded 815 team tweets into one of five content themes based on the fan gratification being met. Findings revealed that teams are most likely to meet fans' information needs and use models of press agentry and public information, despite the opportunity for conversation and relationship building Twitter provides. The results indicate there is a lack of two-way conversation being facilitated by NHL teams to build relationships with fans. The results of this study will inform sports teams, as well as other organizations, on current and future communication strategies on social media.
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Andersson, Jens. "Metaphor in writing : A study on metaphor usage in the online sports sections of two British newspapers." Thesis, Linnéuniversitetet, Institutionen för språk och litteratur, SOL, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12612.
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This study seeks to investigate the use of metaphors in the sports section of two British newspapers; a broadsheet, The Telegraph, and a tabloid, The Mirror, and locate whether there are any differences between them in terms of metaphor usage. To accomplish this, a total number of twenty sports articles written by four different journalists – two from each newspaper – were analyzed for both conventional and novel metaphors. In order to properly locate and identify metaphors, a method known as MIP (Metaphor Identification Procedure) was used in coordination with the Macmillan Online Dictionary as well as the Oxford English Dictionary in order to deduce the conventionality of the investigated metaphors. The yielded results then showed that both newspapers were very similar in their use of both conventional and novel metaphors, with The Telegraph journalists being slightly more inclined to use novel metaphorical expressions than their colleagues from The Mirror.
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Azabany, Azad. "Economic analysis and environmental impact of energy usage in microbusinesses in UK and Kurdistan, Iraq." Thesis, University of Central Lancashire, 2014. http://clok.uclan.ac.uk/20475/.
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Over reliance on fossil fuels, rising global population, industrialization, demands for a higher standard of living and transportation have caused alarming damage to the environment. If current trend continues then catastrophic damage to the earth and its environment may not be reversible. There is an urgent need to reduce the use of fossils fuels and substituting it with renewable energy sources such as wind, tidal and hydroelectric. Solar source seems to be the most promising due to its environmental friendly nature, portability and reliability. This source was examined in terms of microbusinesses such as SMEs including hair dressing salon, education centre, fried chicken outlet and printing shop. Small businesses account for a large proportion of the economy. The analysis developed could be applied to small business to show their contribution to the carbon footprint and how this could be reduced using solar energy. The proportions of their current electricity usage that could be substituted with solar cells were calculated. Combined these have a significant impact. These businesses were considered for UK and Iraq with the former being more amenable to solar energy implementation. Analysis of the four SMEs showed that the most energy intensive business was fried chicken take away using a large amount of electricity and the least energy intensive business was the education centre. In the latter in UK 57% of the electricity usage could be replaced by solar energy compared to Kurdistan, which generated a surplus energy that could be fed into the national grid. The gents groom hairdressing and blue apple businesses gave intermediate figures. Parallel conclusions were drawn regarding CO2 emissions released into the atmosphere with education centre being the most environmentally friendly and the fried chicken the least. In addition, a larger public space, an international airport data was analysed and the value of solar replacement demonstrated. The methodology and data analysis approach used may be implemented for other business units and larger public spaces such as hospitals, shopping complexes and football stadiums.
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Farrar, Ruth. "Creating soundscapes : a creative, technological and theoretical investigation of binaural technology usage." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/17557.
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Through its portfolio of practical case studies and its engagement with critical thinking from a range of disciplines, the PhD investigates the following key question: what are the technical, aesthetic and conceptual impacts of using binaural technology to create a soundscape? ‘Using binaural technology’ implies users and users are essentially at the heart of this impact because users mediate the technical and aesthetic aspects of binaural technology and also inherently shape the theoretical ideology of this technology. By analysing users’ interactions with binaural technology from a social constructivist perspective, this thesis gains rich insights into the impact of using binaural technology when creating soundscapes. Chapter One explores sound artists’ and field recordists’ work that use binaural technology for the shared purpose of documenting urban soundwalks. The first case study “Audio Postcards” is also informed by questions drawn from acoustic ecology, socio-political theories on the practices of everyday life and the challenges that arise in finding, recording and preserving ‘soundmarks’. Chapter Two outlines practitioners’ applications of binaural technology to create an intimate connection to an art piece such as theatre director David Rosenberg’s productions. Peter Salvatore Petralia’s concept of headspace is applied to the chapter’s case study: “From Austria To America” to further understand binaural technology’s psychoacoustic effects. Chapter Three studies the impact of social groups who use binaural technology to record classical music performances. Traditional stereo and binaural classical music recording conventions are shaped in a new direction in two case studies: “Point of Audition” and “From Page to Stage”. Questions of ‘fidelity’ also arise from this creative practice. The outcomes of this reflective binaural practice unearth deep layers of understanding. This thesis discovers the impact of binaural technology moves beyond the effect it has on a listener to realise this recording practice also impacts a recordist’s decisions in the field and a sound artist’s creative choices when crafting soundscapes. The beneficial impact of binaural technology including its inconspicuous nature, the ability to imprint an artist’s subjective signature on recordings and its lifelike immersive qualities in playback are revealed through practice and reflection. Representing the real, the role of artist and point of audition are also themes explored throughout each chapter. Ultimately, insights gained are woven together as a means of constructing an original theoretical framework for an under-theorised subject: understanding how social user groups shape the impact of using binaural technology when creating soundscapes.
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Laljer, David B. "Comparing Media Usage of Binary and Non-Binary Transgender Individuals when Discovering and Describing Gender Identity." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc984259/.
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This study was conducted through in-depth interviews to examine potential differences between binary-aligned transgender individuals and non-binary individuals in regards to media usage when learning about, articulating, and explaining their gender identity. Results showed numerous differences between transgender people with binary-aligned and non-binary gender identifications in regards to social media preferences and differences in perceived media importance and effects. Additional information was found in regards to the age at which gender identity is articulated and the importance of individuality in comparison to one's gender identity.
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Husain, Kalthom. "Women's internet usage in university settings in Malaysia and the United Kingdom : a comparative case study." Thesis, University of Brighton, 2010. https://research.brighton.ac.uk/en/studentTheses/624ae409-93c1-4634-b4ac-00118832d7de.
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The revolution in information technology has resulted in innovations that are having increasingly important effects on the life of their users, in both their personal and work lives. In particular, the Internet and associated applications such as email and the World Wide Web have had profound impacts over the last twenty or so years that they have been in widespread use, raising issues about various types of digital divide, including that between more and less developed nations. This thesis reports a study carried out on two continents, Europe and Asia, to compare and contrast the adoption of these innovations in a roughly comparable context, that of a University department. Interviews were carried out with 27 women drawn from administrative and academic staff in the University of Brighton (UK) and Kolej Universiti Teknikal Kebangsaan (Malaysia).
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Lin, Kung-Yuan. "The relationship between electricity and economic activity, and the saturation level of the electricity share in the secondary energy usage." Master's thesis, University of Cape Town, 1990. http://hdl.handle.net/11427/8281.
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Bibliography: leaves 108-110.<br>The consumption of electric power is pervasive in the lives of all of us. Electricity heats and cools homes, offices and factories. Electricity helps preserve and prepare food. It powers office machinery, and in manufacturing establishments provides energy to utilize the capital stock. In some processes electricity is a direct input into the production process.
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Persson, Niklas. "Analysis of Emoji Usage : Differences in Preference and Function Across Genders." Thesis, Högskolan i Jönköping, Högskolan för lärande och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43856.
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How do people make use of emojis in their daily computer-mediated communication? In order to obtain data, a sampling methodology was implemented in which data from 15 female and 15 male participants was used to provide reports on the differences in preference and functions of emoji usage across genders. The study found that in variety and in total, males tend to select a greater amount of emojis, in comparison to females. The participants’ reasons for using emojis in instant messages varied across the two gender groups, females focused on illustrating a state of emotion while the males focused on emphasizing a message. This partially corresponded with previous studies. The study also found that the males replace words with emojis because it is easy, fun or quick, and in order to illustrate a state of emotion, while females do not prefer to replace words with emojis. In accordance with previous findings, this study shows that in general, people prefer using emojis to complement rather than to replace words. All of the males in this study tend to make use of emojis in order to complement words, while there was a low amount of females who do not use emojis for the purpose of complementing.
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Kang, Youn Ah. "Informing design of visual analytics systems for intelligence analysis: understanding users, user tasks, and tool usage." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/44847.
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Visual analytics, defined as "the science of analytical reasoning facilitated by interactive visual interfaces," emerged several years ago as a new research field. While it has seen rapid growth for its first five years of existence, the main focus of visual analytics research has been on developing new techniques and systems rather than identifying how people conduct analysis and how visual analytics tools can help the process and the product of sensemaking. The intelligence analysis community in particular has not been fully examined in visual analytics research even though intelligence analysts are one of the major target users for which visual analytics systems are built. The lack of understanding about how analysts work and how they can benefit from visual analytics systems has created a gap between tools being developed and real world practices.
This dissertation is motivated by the observation that existing models of sensemaking/intelligence analysis do not adequately characterize the analysis process and that many visual analytics tools do not truly meet user needs and are not being used effectively by intelligence analysts. I argue that visual analytics research needs to adopt successful HCI practices to better support user tasks and add utility to current work practices. As the first step, my research aims (1) to understand work processes and practices of intelligence analysts and (2) to evaluate a visual analytics system in order to identify where and how visual analytics tools can assist. By characterizing the analysis process and identifying leverage points for future visual analytics tools through empirical studies, I suggest a set of design guidelines and implications that can be used for both designing and evaluating future visual analytics systems.
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Ali, Yasir. "The delicate balance of Internet banking and bricks and mortar offices : a study on bank services offered in Visby." Thesis, Gotland University, Institutionen för humaniora och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-531.
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<p>Internet banking has an impact on banking performance as well as customer’s daily life. Customers are getting more used to use Internet banking services because the Internet is so popular and common available, it is more convenient and comfortable for customers to use banking services on the Internet. Hereby Internet banking also helps to improve banking service and increasing banks profitability by reducing costs. It also increases the overall value of the banks services by providing convenience, reliable, faster, cheaper services. The purpose of study is to find out which services customer prefers to execute the Internet bank and which services customers prefer to execute through branch office and based on this, what combination of services are desirable for banks customers in Visby. Finding shows that young and educated people are more frequently users of Internet banking for balance inquiry and for viewing the transaction history of his/her account. For some services customers prefer to visit branch office when opining a new account, deposit money, insurances service and loan activities. Banks encourage their customers to use online services but there is need that there are some activities that customer must go to the branch office.</p>
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Eriksson, Sanna. "Maximizers - completely complex adverbs : A corpus study of the maximizer usage in American and Swedish journalists' writing in English." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-31589.
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The purpose of this study is to investigate the possible differences in the way American and Swedish journalists writing in English use maximizers, i.e. intensifying adverbs. In order to fulfill the purpose, information about how maximizers are used in two different sub-corpora, namely SWENC (The Swedish-English Corpus) and TIME (Time Corpus of American English) is collected. The data in SWENC has been collected from various websites where the crucial criterion was that the authors of the articles must have Swedish as their first language. The data from TIME has been collected from Time Magazine’s online corpora which is freely available on the Internet. The results show that there are some differences in the way Swedes and Americans use maximizers. The number of tokens for each maximizer does not differ to a great extent between the two corpora. However, there are larger deviances in the use of collocations and semantic prosody. The conclusion drawn from this is that there are indeed some differences in how American and Swedish journalists writing in English use maximizers, although they are not very many.
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Nauman, Saadia Ishtiaq. "News usage practices of Pakistani university students in the networked media environment." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/25463.
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This thesis aims to examine the News Usage practices of young Pakistani university students in the networked news media environment. The development of internet and its subsequent technologies have played a significant role in the transition from Mass Media towards Networked Media and this transition has directly influenced news usage practices. In Pakistan, almost 99% of the sample population of this research has mobile phones. The introduction of 3G and 4G mobile technologies in 2014 and recent ICT policy initiatives suggests that there are plans to subsidize smart phones in the country, which will further boost the digital environment. The news users in Pakistan now have more choices to follow news from multiple platforms and via multiple devices. There is a networked media ecosystem around users and it is continuously evolving and consequently transforming the news media institutions and the users’ news usage experience. The practice of using news is changing and transforming the user’s news usage experience but the available theoretical framework did not adequately address this, until the emergence of the ‘Theory of Mediatization’. The four main contributors to mediatization theory have been Lundby (2014) Hepp (2009), Hjarvard, (2008), Couldry (2008) and Krotz (2007) .Building on their contribution, and including the valuable addition by Winfried Schulz (2004), I am applying the framework of mediatization to a cohort of university students in Pakistan to investigate their changing news usage practices in the networked media environment. I have adopted a mixed method approach, following the double sequential loops method.
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Shea, James. "Pre-service teachers' social media usage to support professional development : a communities of practice analysis." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622490.
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The current study was based in one higher education institution and examined pre-service teachers’ use of social media to support their own professional development whilst on school placement, through a community of practice lens. The trainees were registered on a one year secondary course designed to lead to a Post Graduate Certificate in Education with 60 credits at Masters Level combined with Qualified Teacher Status (QTS) for England and Wales during which the researcher repeatedly interviewed a focus group sample from each subject cohort and analysed transcripts of these interviews through the lens of Wenger’s (1998) concept of a community of practice. The research took place in a national context of review and reform of teacher education in England. Some trainees, for example those studying at the higher education establishment at question, might experience considerable challenge in the school placement. Authentic self-reflection requires a safe place in which pre-service teachers can openly articulate with others what they might see as their own failures as well as successes in the classroom in order to develop a greater sense of self-efficacy and new ideas about teaching. In some instances, such as in the area of behaviour management, the national focus on maintaining good order means that it may become even more challenging and ultimately riskier to share the experience of failure because acknowledgement of this risks the possibility of failing to achieve the requisite standard for qualified teacher status. Besides, to gain qualified teacher status a trainee must attain the Teachers’ Standards (DfE, 2013) which include a requirement that a professional teacher upholds the ethos of the school to which the trainee might not be sympathetic. Findings from this research cannot be generalised. However, in this small-scale study it was found that pre-service teachers used private social media to support each other on the course in a number of ways: to establish a group that might be viewed as a community of practice and then, as part of the core enterprise of becoming a qualified teacher, to offer or to receive shared practice or support from another pre-service teacher in the role of more knowledgeable other and to broker new ideas about teaching to each other and to schools themselves from the other communities to which they belonged. Those who networked socially as part of the community of practice were more organised around deadlines. They also more likely to manage risky and stressful situations collaboratively and present an enhanced image of “…a body of common knowledge, practices and approaches” (Wenger, McDermott and Snyder, 2007, pp. 4-5) during their school placement which was unavailable to the trainee who did not participate within the online community. The scope for openly sharing practice and the development of learning communities among pre-service teachers is potentially restricted by the current national and local context of teacher education. However, one conclusion from this study might be that social media can potentially enable pre-service teachers to communicate privately in important ways that support their professional development whilst undertaking their training.
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Wang, Yajiao. "Changing media, changing cultural values - Chinese young adults' micro-blog usage and cultural values." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/209.
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This study investigated the relationship between Chinese young adults' usage of micro-blog and their cultural values. Data was collected from a group-administered survey, which was constituted by 484 students aged from 17 to 30 in variety majors in five colleges in Beijing. Results answered two research questions, indicating that there is a strong relationship between traditional cultural values' changes in Chinese young adults and micro-blog usage. The results also indicated that the more Chinese young adults engaged in micro-blog usage, the more likely they would show distinctive features in both Eastern and Western cultural values. In other words, highly active Chinese micro-blog users have crossed the Eastern and Western cultural boundaries and are developing bicultural identity due to globalization in media environment.
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Balsvik, Gudrun. "Information technology users : studies of self-efficacy and creativity among Swedish newspaper journalists." Doctoral thesis, Stockholm : Stockholm School of Economics, Effi, The Economic Research Inst, 2004. http://swbplus.bsz-bw.de/bsz256106037inh.pdf.
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Nical, Iluminado C. "Language usage and language attitudes among education consumers : the experience of Filipinos in Australia and in three linguistic communities in the Philippines." Title page, contents and abstract only, 2000. http://web4.library.adelaide.edu.au/theses/09PH/09phn582.pdf.
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Errata inserted facing t. p. Bibliography: leaves 406-457. A comparative investigation of language usage and language attitudes in relation to Filipino/Tagalog, Philippine languages other than Tagalog and English among senior high school students and their parents in two countries, the Philippines and Australia. The study provides an historical overview of the development of national language policies in Australia and in the Philippines, focussing on the way in which multiculturalism in Australia influenced language policies, and on the reasons for the adoption of the Bilingual Education Program in the Philippines.
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Tao, Qiong. "Self-construals, types of social media usage and consumer decision-making styles - A study of young Asian Americans." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461595036.
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Engström, Andriette. "I’m sure women use more hedges, I think : A study comparing male and female usage of hedges." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-26186.
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This study reexamines Lakoff’s (1973) claim that women use more hedges than men is true. Because of the vast number of hedges, this study focuses on two hedges: I think and I’m sure. It also investigates how the included hedges are used by men and women to express belief and opinion. The study has been carried out with the help of a corpus called British National Corpus 2014 (BNC2014). From this database, authentic conversations that include these hedges in clause-final position have been extracted. By using the extracted and processed data, a conclusion can be drawn regarding similarities and differences in how often men and women use these hedges and in what context they are used. The results show that Lakoff’s (1973) claim has a certain truth to it, since 63.0% of the valid I think tokens and 67.6% of the valid I’m sure tokens were produced by women. As for the expression of belief or opinion, the results points towards I think and I’m sure upholding traditional gender traits.
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Jia, Ting Ting. "A comparative study of English-language newspaper headlines." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525502.
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GIORDANO, FRANCESCO. "Optimal Management of Network Integrated EV Batteries by Individual EV Usage Forecasts: Vehicle to Home and Vehicle to Grid Case Studies." Doctoral thesis, Politecnico di Torino, 2021. http://hdl.handle.net/11583/2898046.
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