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Dissertations / Theses on the topic 'Users' engagement'

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1

Estrada, Priscilla C. "Motivations Predicting Facebook Users' Engagement with Advertising| A Uses and Gratifications Approach." Thesis, University of Louisiana at Lafayette, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10978175.

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<p> Social media allows people to communicate and interact with friends and acquaintances around the world. This innovative avenue of advertisement is now helping companies create content and turn information into profit. This study seeks to understand the effects of social network advertisement (focusing on Facebook) on the biggest population of Facebook users. This population between 30&ndash;36 years old is highly engaged in Facebook; spending a critical part of their time on social media channels for several reasons such as: increasing their social life, networking, locating old friends, e
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Bea, Alexander. "TreeHugging users: Engagement in an online green community." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/32870.

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The study of blogs up to this point has primarily, though not exclusively, covered â A-listâ and political or campaign blogs. Large filter blogs have not yet been the focus of communication research and offer an exciting new area of scholarship in online communication. This study examined if and how the environmental blog, TreeHugger, works to engage and maintain the online environmental community by potentially acting an online environmental public sphere and interacting with users who make up the community. Through a content analysis of two constructed weeks of blog posts (N=336) and t
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Branley, Dawn Beverley. "Risky behaviour : psychological mechanisms underpinning social media users' engagement." Thesis, Durham University, 2015. http://etheses.dur.ac.uk/11309/.

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Social media has received considerable media attention due to concerns that its use may be linked to risky behaviours, e.g., sharing personal information (Tow, Dell, & Venable, 2010), sexual communication with strangers (Baumgartner, Valkenburg, & Peter, 2010b) and extreme communities that may encourage self-harm and eating disorders (Lewis, Heath, Sornberger, & Arbuthnott, 2012). This thesis identifies who is using social media, what factors influence usage and willingness to engage in online risk behaviour, whether there is a link between content viewed on social media and offline risk behav
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Tikkanen, Marjo. "Engaging users with surrealist techniques." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21557.

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Building on current methods used in the field of interaction design, this thesis aims to explore how surrealist art techniques could be applied to the fuzzy front end of a design process. This is done to inspire and expand the current range of user engagement methods. The premise is that all people are creative, but they might need tools and techniques to express themselves. This creative potential could be harnessed more in design processes. The techniques conceived by surrealist artists could serve as generative tools that empower users to create, discuss, be playful and reduce their self-ce
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Wang, Xi. "Engagement of users in online health communities - a social support perspective." Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/5675.

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Online Health Communities (OHCs) have become an important source of sharing and receiving information and support for people with health-related concerns. These communities provide important benefits to users including enhanced medical knowledge, emotional comfort, personal empowerment and the ability to create offline social connections. High levels of user engagement are beneficial to both users and the OHC, so it is important to understand what motivate users’ participation, encourage them to contribute and influence their churning behaviors. This thesis covers why, when, and how users are
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Vanga, Sudarsana Reddy, and Yan Yang. "Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387909.

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Social media marketing has gained tremendous attention in recent years and has become a powerful tool for companies, entrepreneurs and marketers to approach their target customers and cultivate longtime customer relationship with increased engagement. Despite the increasing investment on social media marketing and the increasingly important roles users play today, few of previous studies, however, were focused on the user behavior or the key factors that influence user engagement with brands on social media. We chose the technology acceptance model (TAM) and uses and gratifications theory (UGT
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Monero, D. "Discrepancies between service users' and care coordinators' views of need and service engagement." Thesis, University College London (University of London), 2005. http://discovery.ucl.ac.uk/1445700/.

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Service engagement is paramount in ensuring effective services are delivered to help people with long-term mental health problems. Another important issue is the extent to which service users and professionals agree on recovery priorities so that these can be translated into needs to be met. Although the disagreement between service users and clinicians on opinions of need status (met or unmet) has been related to several clinical and functional outcomes the impact of discrepant views on service engagement has not been fully explored. This pilot study aimed to examine the association between d
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Pearce, Rebecca Elizabeth. "How can healthcare service engagement be supported for service users with complex healthcare needs?" Thesis, Lancaster University, 2015. http://eprints.lancs.ac.uk/79123/.

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By 2033 the number of elderly people in England and Wales is expected to exceed 16.4 million. The consequent increase in prevalence of chronic illness and demand on the health and social care services are major causes of concern for healthcare practitioners and policy-makers alike. In response, calls for greater service user autonomy, involvement, and self-care all indicate a shift away from existing paternalistic models of care to a model where service users knowledgably and competently manage their own healthcare and wellbeing. To equip healthcare professionals implement these fundamental ch
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Llorens, Gumbau Susana. "Burnout and Engagement among Information and Communication Technology Users: a test of the Job demands-resources model / Burnout y Engagement en Usuarios de Tecnología de la Información y Comunicación: Validación del Modelo de Demandas-Recursos." Doctoral thesis, Universitat Jaume I, 2004. http://hdl.handle.net/10803/10525.

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El objetivo de esta tesis es poner a prueba una ampliación del modelo de Demandas-Recursos en usuarios de Tecnología de la Información y la Comunicación (TIC), integrando tanto las aproximaciones negativas (burnout) como positivas (engagement) del bienestar psicológico de los empleados y una consecuencia organizacional: el compromiso. Para conseguir este objetivo se han seguido una serie de pasos. En primer lugar, y para realizar una validación transcultural, este modelo se ha puesto a prueba simultáneamente con empleados que utilizan tecnologías pertenecientes a dos países Europeos: España y
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Cruickshank, Leon. "The development of design strategies that promote the engagement of users in the authorship process." Thesis, Middlesex University, 2006. http://eprints.mdx.ac.uk/10874/.

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Underlying all the ideas articulated in this thesis is a political challenge to the designer's innate right to occupy a hierarchical position in the designer/user relationship. Equally, where these relationships have been superseded (in for example Desktop Publishing and web page design) the designer still has an important, but quite different, role to play. In contrast to some community design-led initiatives, the aim here is not necessarily to welcome users into an aspect of the conventional design process on terms determined by the designer by helping users conform to practices established
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Mathieu, Jean-Paul, Victor Videgren, and Auf Der Stroth Alexander Jost. "Users motivational drives to engage with athletes on social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75969.

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Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports marketing, athletes stand to gain much by implementing it in their branding and marketing efforts. However, existing literature on the matter inclined that further research in which the perspective of the user was taken, thus advancing the understanding of user engagement motivation toward these athl
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Grinter, David John. "Non-engagement in psychosis : a narrative analysis of service-users’ experiences of relationships with mental health services." Thesis, University of Glasgow, 2012. http://theses.gla.ac.uk/3304/.

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Introduction: Non-engagement with treatment is a familiar problem for health services and has been identified as a particularly important issue for those who experience psychosis. The therapeutic relationship between service-users and clinicians is considered to be crucial to good engagement. The extent to which requirements of engagement with treatments and mental health services represent a threat to the individual’s autonomy is a potential factor in non-engagement. Reactance theory has attempted to explain this phenomenon. However, relationships are complex and reactance theory does not ref
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Weekes, Jerren C. M. A. "The Relation of Race/Ethnic-Matching to the Engagement, Retention, and Treatment Outcomes of Adolescent Substance Users." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307321945.

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IYER, SHARANYA. "HYBRID SPACE FOR ENGAGING WITH THE LIVING PAST: COMMUNITY CENTER FOR TOURISTS AND LOCALS AT HYDERABAD INDIA." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1193884424.

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Baum, David E. Baum. "The Effects of a Brief Motivational Enhancement Targeting Parents of Adolescent Substance Users." Xavier University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1471260225.

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Maxwell, Jessica Lynch. "Investigating the global stakeholder engagement process that informed the development of the Key Biodiversity Area Standard." Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/28868.

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This thesis investigated the development of the Global Standard for the Identification of Key Biodiversity Areas (KBA Standard), which is a new approach to identifying important sites for biodiversity. Key Biodiversity Areas are defined as sites contributing significantly to the global persistence of biodiversity. The KBA Standard was developed through a global stakeholder engagement process convened by the International Union for Conservation of Nature’s Joint Task Force on Biodiversity and Protected Areas (IUCN Task Force). The engagement process included four main components: (i) technical
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Viana, Alfred. "A comparison of engagement ranges from the M1A2 early users test and experimentation to the Janus(A) combat simulation model." Thesis, Monterey, California. Naval Postgraduate School, 1992. http://hdl.handle.net/10945/23840.

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Approved for public release; distribution is unlimited<br>The purpose of this thesis is to assist in the accreditation of the Janus(A) combat model for the post-test modeling phase of the Army's Model-Test-Model Concept. Specifically, the First Shot Engagement (FSE) and Opening Round Engagement (ORE) ranges from the September 1991 trials of the MlA2's Early Users Test and Experimentation are compared to similar ranges generated by the Janus(A) simulation model. The location and distributions of these ranges are compared using nonparametric procedures. A regression model using the results
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Ryczer-Dumas, Malgorzata. "Users’ agencies : juxtaposing public portrayals and users’ accounts of app-mediated cardiac arrest volunteer work in Sweden." Thesis, Paris, EHESS, 2022. http://www.theses.fr/2022EHES0024.

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Cette thèse adopte une perspective de recherche en sciences sociales pour examiner les usages de l'application SMSlivräddare (eng. SMSlifesaving), devenue Heartrunner, ayant pour objectif de solliciter des bénévoles à proximité de personnes presumées victimes d'un arrêt cardiaque extra-hospitalier. Cette étude de cas sur les usages de cette application médicale et de santé juxtapose les « portraits » publics de l'application, de ses utilisateurs potentiels, de leurs rôles actifs et de leurs pratiques d'usage et les témoignages des utilisateurs bénévoles. Cette analyse explore les dimensions de
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Wiesner, Kevin. "From “anytime, anywhere” to “here and now”: place and time restrictions in mobile narratives to enhance situated engagement of mobile users." Thesis, Ludwig-Maximilians-Universitat Munchen, 2009. https://eprints.qut.edu.au/67653/1/Diplomarbeit_KevinWiesner_%28Web%29.pdf.

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The usage of the mobile Internet has increased tremendously within the last couple of years, and thereby the vision of accessing information anytime, anywhere has become more realistic and a dominant design principle for providing content. However, this study challenges this paradigm of unlimited and unrestricted access, and explores the question whether constraints and restrictions can positively influence the motivation and enticement of mobile users to engage with location-specific content. Restrictions, such as a particular time or location that gives a user access to content, may be used
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Hammarlund, Fanny. "Social media marketing guidelines for NGOs to engage users on Instagram - A case study of the non-profit organization Kompis Sverige." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20379.

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As social media continues to expand in usage, so does marketing on the platforms. Theperformance of social media marketing includes both possibilities and challenges, whichdepends on the user. The possibilities and challenges naturally correlate with the sender’srequisition. Most companies and non-governmental organizations exist on social media tocommunicate with private users who are customers or potential customers. This createschallenges performing social media marketing that engage users since there are so many who compete for users attention. Instagram is one of the biggest social media
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Xie, Quan. "Youthful Users' Participation in Facebook Brand Communities: Motivations, Activities, and Outcomes." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1420562909.

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Cameron, Lynsey. "An exploration of self-awareness of autobiographical memory deficits in forensic mental health service users with psychosis and its impact on service engagement." Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6710/.

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Background: People with psychosis display difficulties with autobiographical memory (AM). They also show poor awareness of deficits in cognitive ability; however, it is not yet known if this extends to awareness of deficits in AM. It is unclear if any awareness deficit is specific to AM or is part of a more general deficit in metacognitive ability. Alternatively, awareness deficits could be attributable to executive functioning problems. Deficits in these domains are also predicted to disrupt engagement in services. Aims: We aimed to test the degree to which patients were aware of deficits in
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Mallum, Ridwaan. "A phenomenological study in the behavioural patterns of users in the adaptation of enhanced information system applications : the case of a South African University." University of the Western Cape, 2015. http://hdl.handle.net/11394/5213.

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Magister Commercii (Information Management) - MCom(IM)<br>In this thesis, the author explores the phenomena of attitudinal behaviour of some users (management and administrative support personnel) in the adaptation of enhanced information system applications (EISAs) during the last decade of the programme lifecycle of the Student Enrolment Management System (SEMS) programme at a South African university, hereinafter referred to as the University. Using the qualitative approach through Case Study Methodology and IPA in this research, the author uses research methods such as observation, content
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Silva, Camila Mariane Costa. "Uso de mídia social governamental para promover engajamento entre cidadãos e governo federal." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/100/100131/tde-01052015-103725/.

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As ferramentas de mídia social possibilitam a criação de ambientes colaborativos, comunidades virtuais e mecanismos de interação, como bate-papos e registro de comentários. Algumas organizações públicas estão se apropriando dessas ferramentas para ampliar suas formas de participação, inclusive desenvolvendo plataformas próprias. Mas como uma mídia social promove engajamento nos usuários de uma comunidade inserida nela? Assim, para estudo dessa questão foi selecionada a plataforma Participa.br, que foi disponibilizada pelo governo federal brasileiro em 2013, cujo intuito é oferecer meios para q
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Hart, Jennefer. "Investigating user experience and user engagement for design." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/investigating-user-experience-and-user-engagement-for-design(d0f13517-fea8-4188-84a3-198c7d3ede71).html.

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Understanding the interactive experience of using digital technologies is a complex process. Traditional methods of evaluating interactive technologies originate from usability, which focuses on ease of use, ease of learning and performance. User Experience (UX) emerged from the recognition that usability alone does not account for the more subjective emotional responses experienced when interacting with a product. Although the term UX has become widely accepted within the area of Human Computer Interaction (HCI), its definition still remains unclear, making it difficult to evaluate and design
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Connor, Caroline. "Service user engagement by assertive outreach staff." Thesis, Cardiff University, 2012. http://orca.cf.ac.uk/37504/.

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Study Aim: Despite ‘Assertive Outreach’ being a widely researched model of mental health delivery, previous research has mainly focused on how features of the service model encourage service users to engage with the service. Little is known about how the staff working in such services promote service user engagement, especially with service users who are particularly difficult to engage. This qualitative study explores how assertive outreach staff engage and maintain engagement with their service users. Design, Setting and Participants: Eight care co-ordinators were recruited from three assert
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Coffey, Kathleen M. "Designing Mobile User Experiences for Community Engagement." Miami University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=miami1556039507640102.

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Nordbeck, Lars. "Lika barn leka bäst? : Hur påverkas engagemang av att motparten inte är en människa utan en dator?" Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54217.

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Frågan som denna rapport ställer sig är hur en användares engagemang i en aktivitet påverkas av vetskapen att motparten är en datorstyrd, dels jämfört med om motparten är en människostyrd Agent jämfört med en människostyrd Avatar och dels beroende på om den datorstyrda Agenten uppvisar ett mer mänskligt beteende, till motsats till ett mer maskin-likt. I syfte att besvara denna fråga har en utförlig litteraturstudie gjorts, som dels utforskat konceptet Engagemang, men även utforskat andra koncept, såsom Social närvaro, Ethopoeia och Simulering av mänskligt beteende. Dessa teorier har sedan anvä
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von, Grothusen Beata. "User Engagement Metrics in Story Focused News Articles." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279507.

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Story-focused news articles are a different type of news articles, containing more visual and interactive elements, developed in order to engage a younger audience for online newspapers. User engagement has been defined as the “emotional, cognitive and behavioral connection between a user and a resource”, and different metrics are used to track the user engagement of the readers on these articles. However, there is no prior research on which of these metrics describe user engagement in the most accurate way. This study therefore aims to find out what metrics to use when measuring user engageme
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Dow, Steven P. "Understanding user engagement in immersive and interactive stories." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2008. http://hdl.handle.net/1853/26468.

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Thesis (Ph.D)--Computing, Georgia Institute of Technology, 2009.<br>Committee Chair: MacIntyre, Blair; Committee Member: Bolter, Jay; Committee Member: Guzdial, Mark; Committee Member: Mateas, Michael; Committee Member: Mynatt, Elizabeth. Part of the SMARTech Electronic Thesis and Dissertation Collection.
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Rossel, Felix. "The influence of explanations in recommender systems on user engagement." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50373.

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Recommender systems are without a doubt a staple of the modern internet. Services like Amazon, Netflix, YouTube and Spotify rely on them. What makes them so engaging that millions of users spent billions of hours on them every day? User engagement is widely accept as a core concept of user experience but we still don’t know what role the user interface plays into it. This thesis investigates the effect of explanations in recommender systems on the users engagement with a case study on BMW Financial Services Thailand’s recommender system. An experiment on Amazon Mechanical Turks with the User E
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Lehmann, Janette. "From site to inter-site user engagement : fundamentals and applications." Doctoral thesis, Universitat Pompeu Fabra, 2015. http://hdl.handle.net/10803/287327.

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L’objetiu d’aquesta tesi és aprofundir en el concepte de participació i compromís dels usuaris en pàgines web i analitzar com mesurar aquesta interacció. Comencem estudiant les mètriques del comportament online, les quals s’utilitzen habitualment com a representació de la participació de l’usuari, i proposem noves mètriques que consideren aspectes inexplorats de la participació i compromís de l’usuari. A continuació, analitzem una sèrie de casos d’estudi que demostren com aquestes mètriques proporcionen una millor comprensió de la participació i el compromís dels usuaris. En cadascun d’aquests
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Valle, Juarranz Victor. "Gamification on IPTV : Towards Gamification on IPTV for User Engagement." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177389.

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This thesis explores how to use gamification for an IPTV platform to increase user engagement. Gamification has been defined as the use of game elements in non-game contexts. This thesis describes the fundamental concepts about gamification and taps on the practical use of these concepts for media and TV consumption. Based on interviews and an online survey we developed and evaluated low-fi prototypes to study some key aspects of Gamification for IPTV solutions. 19 people, not real users, participated in the final evaluation of the last designed low-fi prototype providing qualitative results t
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Strukel, David Michael. "Teen Pregnancy and Media Engagement: A Uses and Gratifications Study." Bowling Green State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1449249202.

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West, Saga, and Phatchana Srinin. "Targeted content - a case study on increasing online user engagement." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43346.

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The data generated from the user's activities and surfing online can have a significant impact when used to improve the content of web pages. The user has little time to scan the content of a web page and the motivation to save time is high. Recommendations and personalized content are becoming more and more common and both businesses and consumers seem to benefit from more targeted content. In order to know what recommendations to present to each individual, information about the user is needed and there are many tools to analyze the behaviours of the users online. In this study, we examined
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Orchard, Lisa. "Personality as a predictor of Facebook engagement." Thesis, University of Wolverhampton, 2013. http://hdl.handle.net/2436/297315.

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Research suggests that personality may dictate specific Internet behaviours or preferences. However, literature to date has been piecemeal and has tended to focus on generic use. One area that remains relatively unexplored is the influence of personality on engagement with social networking sites (SNSs). The current thesis aims to fill this gap by exploring the influence of personality on motivations for using SNSs and behavioural patterns within them. Eysenck’s EPQ-R short form (extraversion, neuroticism and psychoticism) and Beck’s SAS (sociotropy and autonomy) were used to explore personali
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Massa, Roland Rahe. "Hispanic Acculturation and Social Media Engagement: A Uses and Gratifications Perspective." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4537.

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Uses and gratifications theory posits that media use is an intentional and selective process by individuals in order to satisfy emotional needs. Basis this theory, the author conducted an exploratory study to compare social media engagement with four factors of acculturation among Hispanic Americans. These variables were also compared to the variables of education level and generation in order to test for a relationship. An online questionnaire captured data from a sample of Hispanic American participants (N = 85). Correlation analysis was performed, and results indicated that generation had a
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Maleshkova, Jeni. "Presentation of visual artworks in interactive virtual environments towards user engagement." Thesis, Queen Mary, University of London, 2018. http://qmro.qmul.ac.uk/xmlui/handle/123456789/43183.

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This thesis explores the role of interactivity in interfaces for visual artwork display, and the promotion of user engagement. In contrast to most previous work, which has been based on digitally recreating the physical properties of traditional exhibition spaces, this research explores the advantages that interactive digital displays offer to user engagement by investigating different methods and techniques for presenting images of visual artworks in a virtual environment. Throughout this research, various interactive virtual presentation designs, including four interactivity modes, have been d
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Lau, Charlotte. "Supporting User Engagement in Participatory Design: A Multiple-fidelity Prototyping Approach." Thesis, Umeå universitet, Institutionen för informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160978.

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Over the history of interaction design, concepts and methods of prototyping have been significantly developed to address new challenges faced by the field and the ever-going advancement of new technologies. Some of the important developments are related to the notions of mixed-fidelity prototyping, experience prototyping, and prototypes as filters. Building upon these developments, this study explores a multiple-fidelity prototyping approach, that is, using progressively higher fidelity prototypes in iteration. The study focused particularly on the design of user engagement. It documented, and
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Torvinen, H. (Hannu). "It takes three to tango:end-user engagement in innovative public procurement." Doctoral thesis, Oulun yliopisto, 2019. http://urn.fi/urn:isbn:9789526223926.

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Abstract This study examines the phenomenon of end-user engagement in innovative public procurement. Innovative public procurement aims at satisfying human needs and fixing societal problems by enhancing the development of innovative products, services or processes. To understand the functions expected from procurement, collaborative interfaces, such as interaction with citizen communities, become instrumental for innovations to materialise. In contrast to the existing debate on innovative public procurement focused on broad policy issues or the dyadic relationship between procurer and supplie
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Yang, Binbin. "Enhancing User Engagement in Electronic Commerce Through the Transition to a Digital Ecosystem." Thesis, Umeå universitet, Institutionen för informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124532.

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Electronic Commerce (EC) companies are faced with a highly competitive environment today. Strengthening user engagement in digital ecosystems is a promising approach to increasing value co-creation. However, enterprise-oriented user engagement strategies examined in previous studies are relatively inadequate to meet today’s expectations. This paper looks to answer the question, “how to effectively strengthen user engagement to acquire a sustainable value co-creation system in EC.” A plausible user engagement strategy was revealed by analyzing a single case study in the music sector based on de
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Finnerty, Cecilia. "Towards the development of a model of user engagement with packaged software." Thesis, London Metropolitan University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343190.

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Miller, Stephen. "Gamification of a business intelligence tool: an evaluation of user engagement scale." Thesis, University of the West of Scotland, 2017. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.736948.

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Järnfors, J. (Jani). "The relationship between content marketing and user engagement in online brand communities." Bachelor's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201805312278.

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This bachelor’s thesis is a systematic literature review focusing on the relationship between content marketing and user engagement in online brand communities. Based on the literature reviewed, it creates definitions for the main terminology, investigates the value of engagement for both online communities and marketers, creates a model of the factors motivating user engagement in online brand communities and connects this to content marketing. In addition, guidelines for engaging users in online brand communities are provided for content marketers based on the findings of the research. Final
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Martin, Diego. "Incorporating social features in an application through a user engagement-centered design." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279952.

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Online social interactions have become commonplace in the way we interact with one another. The way these interactions can be incorporated into an otherwise social-less application is explored in this study. By designing features based on user engagement design and inspired by theories of user needs, motivations, and social dynamics an application concept was created. Social features were incorporated into the concept in the form of a social feed that allows users to create and react to others' content within the platform. The concept was then realized through a high-fidelity interactive proto
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Alibakhshi, Reza. "Essays on User Engagement in Social Media : understanding the Influence of Emotions." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2022. http://www.theses.fr/2022EHEC0003.

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Ma thèse porte sur l'étude du rôle des différents aspects des émotions dans l'influence de l'engagement des utilisateurs de médias sociaux. J'étudie en particulier la façon dont divers attributs émotionnels du contenu des médias sociaux sont rendus possibles par les nouvelles capacités des médias sociaux, et influencent l'engagement des utilisateurs avec divers types de contenus comme le texte, l'image et la vidéo. Le premier essai examine l'influence de la dissonance entre les sentiments intégrés dans le contenu visuel et textuel des messages multimodaux des médias sociaux sur l'engagement de
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Mohammadi, Samin. "Analysis of user popularity pattern and engagement prediction in online social networks." Thesis, Evry, Institut national des télécommunications, 2018. http://www.theses.fr/2018TELE0019/document.

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De nos jours, les médias sociaux ont largement affecté tous les aspects de la vie humaine. Le changement le plus significatif dans le comportement des gens après l'émergence des réseaux sociaux en ligne (OSNs) est leur méthode de communication et sa portée. Avoir plus de connexions sur les OSNs apporte plus d'attention et de visibilité aux gens, où cela s'appelle la popularité sur les médias sociaux. Selon le type de réseau social, la popularité se mesure par le nombre d'adeptes, d'amis, de retweets, de goûts et toutes les autres mesures qui servaient à calculer l'engagement. L'étude du compor
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Mohammadi, Samin. "Analysis of user popularity pattern and engagement prediction in online social networks." Electronic Thesis or Diss., Evry, Institut national des télécommunications, 2018. http://www.theses.fr/2018TELE0019.

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De nos jours, les médias sociaux ont largement affecté tous les aspects de la vie humaine. Le changement le plus significatif dans le comportement des gens après l'émergence des réseaux sociaux en ligne (OSNs) est leur méthode de communication et sa portée. Avoir plus de connexions sur les OSNs apporte plus d'attention et de visibilité aux gens, où cela s'appelle la popularité sur les médias sociaux. Selon le type de réseau social, la popularité se mesure par le nombre d'adeptes, d'amis, de retweets, de goûts et toutes les autres mesures qui servaient à calculer l'engagement. L'étude du compor
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Augustinson, Christian. "Videor i mobila nyhetsartiklar." Thesis, KTH, Skolan för teknikvetenskaplig kommunikation och lärande (ECE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-206858.

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Denna studie undersöker hur engagemanget för nyhetsartiklar bestående av både text och video förändras om artikeln består av flera kortare videor istället för en längre video. Detta för att se hur multimodala metoder påverkar engagemanget för nyheter. Med mutimodala metoder menas blandningen av olika medier i en kommunikation vilket används för att skapa mening för användarna. Undersökningen består av totalt 23 st användartester där användarna blir exponerades för en av tre olika varianter av en nyhetsartikel. Skillnaden var att de bestod av noll, ett eller tre videoklipp. Engagemanget mättes
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Hurley, Erin L. "Integrating theory and user insights: Developing co-design." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/400566.

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Adolescent alcohol consumption is an ongoing issue of concern. While latest trends indicate an increase in the number of adolescents choosing to abstain from alcohol, there are subgroups within the population who are drinking at alarming rates (Australian Institute of Health and Welfare, 2017). Of late, unforeseen changes of drinking habits due to increased stress and isolation resulting from the corona virus (COVID)-19 pandemic is also of concern (Chodkiewicz et al., 2020; Dumas et al., 2020). The National Health and Medical Research Council (2009) recommends adolescents avoid consuming any a
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