Dissertations / Theses: 'Value communication'

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Foster, Scott Eugene. "Surplus value in organizational communication." Thesis, Monterey, California. Naval Postgraduate School, 1992. http://hdl.handle.net/10945/23783.

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Desjardins, Nancy M. "A case study in organizational value communication : understanding value / behavior relationship /." View abstract, 2002. http://library.ccsu.edu/ccsu%5Ftheses/showit.php3?id=1641.

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Thesis (M.S.)--Central Connecticut State University, 2002.
Thesis advisor: Glynis Fitzgerald. " ... in partial fulfillment of the requirements for the degree of Master of Science in Organization Communication." Includes bibliographical references (leaves 37-43). Also available via the World Wide Web.

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Reinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.

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Business Administration/Marketing
Ph.D.
Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational variations in the decision context. This framework was applied and analyzed within two contexts. The first essay examined the dynamics of internal customers’ propensity to “blow the whistle” on peer misconduct to organization higher-ups. These studies revealed that employees disclosed or withheld firm-damaging information based on the social and functional value characteristics presented in available communication options. The second essay examined the motivating factors behind front-line employees’ decisions to convey brand information to external customers. These studies showed that employees were driven by factors affecting the perceived intrinsic value of engaging in discussions about the brand topic, as well as the perceived extrinsic value of rewards expected as a result of having such customer interactions. Overall, this dissertation suggests that companies may enable the diffusion of company information by creating conditions that increase employees’ perceived value of engaging in brand communications.
Temple University--Theses

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McGrew, Cat. "Living with Diabetes: The value of everyday communication." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1206124180.

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Crail, Clayton B. (Clayton Bradley). "Ranking CubeSat communication systems using a value-centric framework." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/82479.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics; in conjunction with the Leaders for Global Operations Program at MIT, 2013.
This electronic version was submitted and approved by the author's academic department as part of an electronic thesis pilot project. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from department-submitted PDF version of thesis
Includes bibliographical references (p. 71-73).
This work focuses on the application of a streamlined version of Multi-Attribute Tradespace Exploration (MATE) as a first-order analysis tool to aid in the selection of CubeSat communication systems. As CubeSats have become more capable, their need to support ever-increasing amounts of mission data has become imperative. However, the selection of a communications system is complex endeavor with multiple competing objectives and multiple stakeholders. This already challenging environment is compounded by the fact that CubeSats often operate with minuscule budgets on reduced timelines. So, in order to aid the decision maker while maximizing value, we show that MATE can be applied as a first-order analysis tool.
by Clayton B. Crail.
S.M.
M.B.A.

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Ascherl, Stefan. "ACCEPTANCE AND DEVELOPMENT OF MOBILE PAYMENTS : THE IMPORTANCE OF VALUE NETWORKS AND VALUE ADDED SERVICES." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170537.

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Many new mobile payments services have launched especially within Europe since 2012. Mass adaption of those new ways of payment is still far away though. Former research papers focused already on business models in forms of value networks to increase success and popularity of such services. However, the highly fragmented markets concerning consumer behaviour and the technological conditions were very often neglected. Therefore the thesis is directed to mobile payment services to improve their current service offering as well as potential partners in a possible value network. To highlight the importance of human behaviour in regards to consumer needs, a six months research period has been undertaken during and before the launch of a mobile payment service. The key outcomes of that research have been aligned with available literature on this field, to draw conclusions on how to shape and further extend a mobile payment service. As a final result, mobile payment services have to follow two strategies. First they have to maintain their flexibility by adjusting their service to different consumer needs and offering value added services. Second, by forming alliances in forms of value networks, as partnerships with long-established companies like banks, they will contribute to further popularity and further growth of mobile payment services. Due to the complexity of the subject, a list of further research can be found at the end for more investigations related to the latest topics influencing mobile payments.

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Hanson, Jennifer. "Phatic Communication Use in Employment Interviews: Predicted Outcome Value, Liking, Relational Closeness, and Communication Satisfaction." Thesis, North Dakota State University, 2016. https://hdl.handle.net/10365/28146.

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The purpose of this study was to examine phatic communication use in employment interviews and whether or not phatic communication use affects applicant perceptions of the interviewer. A lab experiment was conducted with three conditions: the absence of phatic communication, phatic communication, and phatic communication violation. Ninety-nine participants were interviewed and then they completed a survey that measured predicted outcome value, liking, relational closeness, and communication satisfaction. First, the current data revealed that when interviewers used some kind of phatic interaction, applicants rated the future relationship with the interviewer (i.e., predicted outcome value) positively; when phatic communication was absent, applicants rated predicted outcome value more negatively. Second, predicted outcome value was positively related with liking, relational closeness, and communication satisfaction.

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Schrader, Henrik. "Meanwhile ... wham! : comic and its communication value in organizational context." Thesis, University of Essex, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537945.

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Oosterhuis, Marian. "Communication in buyer-supplier relationships the value of shared perceptions /." Groningen : [Groningen : University of Groningen ; University Library Grooningen] [Host], 2009. http://irs.ub.rug.nl/ppn/317.

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Angeldal, Jacob, and Anton Westin. "Value creation from sustainability efforts : How customers’ value creation is affected by providers’ communication of sustainability efforts." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413758.

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As sustainability becomes a more prominent part of people’s lives, firms that embrace sustainability can create more value for customers. Value has traditionally been seen as being determined by the provider. However, recent theorisations have conceptualised value as being created by the customer with interactions as a key component. The primary way for customers to interact with firms is through indirect interaction – such as when reading labels on product packaging or taking part in advertising. In extant literature, there is a lack of research on how customers’ value creation is affected by interactions with firms – and more specifically – by indirect interaction. The purpose of this study has been to explore how customers’ value creation is affected by providers’ communication of sustainability efforts through indirect interaction. To gain this insight, 12 interviews with customers have been conducted and analysed in four dimensions – general, sustainability, communication and the value creation process. The study found that sustainability efforts were mainly communicated through indirect interactions. Sustainability efforts affected all respondents’ lives and consumption process. Customers valued communication of sustainability efforts that they perceived as being honest, could understand and was presented to them at an appropriate time.

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Toyer, Ayesha. "The value of corporate communications as a strategic management function to top management." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/2316.

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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.
This mini dissertation reports on the findings from a study on Chief Executive Officers of dually listed companies which, measures the value they place on Corporate Communication professionals. Using the Hill and Knowlton quantitative framework, the study explicates the role Corporate Communication professionals play within the organisational context and identifies their strategic legitimacy. Much of the literature on the topic of strategic Corporate Communication asserts that this function is drastically marginalised and its value disputed within the inner circle of organisations. The literature states that Corporate Communication managers and strategists are expected to validate their presence within the top levels of management in organisations. CEOs of companies listed on the Johannesburg Stock Exchange and at least one other international stock exchange were surveyed. Findings include evidence of inconsistency and confusion on the part of CEOs, with regard to the understanding of Corporate Communication as a discipline and business function, as well as its location within the organisational structure. Further study is recommended to investigate the determinants of value within Corporate Communication for CEOs, to bridge the current strategic and knowledge gap.

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Saarinen, Langner Clara, and Felicia Forsgren. "Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475.

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Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever. Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. The research area regarding employer branding and employer value proposition has developed since Ambler and Barrow (1996) first minted the concept, but it is still important to contribute with further studies. The purpose of this study was to contribute with more knowledge regarding the components of organizations EVP’s and how they communicate this to potential employees. Further, the study had a descriptive purpose with a qualitative approach, and it was deductive. This was achieved by interviewing six different respondents from six different audit firms active in Sweden. The interviews were semi-structured, recorded and transcribed. The collected empirical data showed that the components included in audit firms EVP’s are compensation, benefits, work content, career, affiliation and they choose to communicate work content, career, and affiliation. The main communication channels used to communicate their EVP’s to potential employees are social media, LinkedIn, their own websites and on-campus marketing. Keywords: Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion

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Wilder, Rose. "An examination of Ugandan and U.S. American communication styles and value orientations." Scholarly Commons, 2015. https://scholarlycommons.pacific.edu/uop_etds/204.

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This study describes cultural values and communication patterns that are attributable to Ugandans and U.S. Americans in Kampala, Uganda. Value patterns are described within this paper, a mixture of self-attributed and ascripted based on survey and interview data. This information was examined to better understand degrees of variations of communication styles and value orientations and how they contribute to intercultural misunderstanding and potential conflict in a professional setting. The purpose of the study is not merely to contrast Ugandan and U.S. American culture, but to create knowledge to allow better adaption for cross-cultural encounters and add to the scant communication based literature within the African context.

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Yang, Liuqing. "Biosocial reciprocity in environmental communication: a study of giant panda conservation communication in China." Texas A&M University, 2005. http://hdl.handle.net/1969.1/4868.

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This study proposes biosocial reciprocity framework in environmental communication, which suggests the interdependent relationships between mass media, people's attitudes, and the physical environment. Biosocial reciprocity is applied to analyze the mass media's possible roles in giant panda conservation in China. The mass media's image construction of giant pandas is assessed through a content analysis of People's Daily (1995 to 2004); the conservation awareness, activities, and environment changes are assessed by a review of the country's giant panda conservation history and policies. The result suggests active interrelations among the media, Chinese attitudes toward wildlife, and the loss of wild panda population and habitat. The study urges that to positively influence the natural world, much needs to be done to improve the Chinese media's effectiveness in fostering grassroots environmental value and awareness. Biosocial reciprocity provides a practical conceptual framework for this study to sort out media-related linkages between the social and physical world of giant panda conservation.

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Heywood, Heather Mary. "Appraising legal value : concepts and issues." Thesis, University of British Columbia, 1990. http://hdl.handle.net/2429/29662.

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Historically, legal records were the main focus of archival preservation, and archives served primarily as arsenals of law—instruments for control and management of the State. Today, archives have many different values and uses, and legal value is only one criterion considered during the archival appraisal process. It is an important criterion, though, since archivists have an obligation to preserve not only those documents needed to understand society and its culture, but also those required to protect the rights and interests of society, its institutions, its citizens, and its heirs. Unfortunately, little has been written in the archival literature about what constitutes documentary legal value nor how this value can be recognized and evaluated. This thesis draws on literature from archival science, sociology, records management, diplomatics, law, and jurisprudence in order to define legal value and to identify its components. Since the study focuses on North American archives, the legal literature consulted pertains to the English legal system and its particular manifestations in the United States and Canada. To begin with, the thesis examines the document-event relationship and the relationship of this unit to a society's juridical system. This analysis illustrates the functions that documents play in society, and aims to provide an understanding of the capacity of documents to protect society and to serve as legal evidence. It is then proposed that the presence of a relationship between a document and a juridical event (one in which the society's legal system has an interest) be considered the first component of legal value. Perhaps the most important and most useful of the documents having relevance to events with legal significance is the class identified in this thesis as "legal records," consisting of those documents that execute or constitute written evidence of acts and events which directly affect legal rights and duties. Exploring the first component further, the thesis makes a distinction between actual and potential legal value based on whether the relationship of the document to a juridical event is direct or indirect, and whether the event currently has juridical relevance. Determining the strength of potential legal value involves consideration of the second and third components of legal value, which are related to the use of documents as legal evidence. These two components are admissibility and weight (in the sense of a document's effectiveness as a representation of facts). External factors, such as retention regulations, may play a role in determining this aspect of legal value, and some of these factors are discussed. More often though, the archivist will need to search for indications of reliability and completeness in the documentary formation process and in the elements of form intrinsic to a type of document. The thesis identifies many of the internal factors that contribute to legal value and proposes some criteria and a methodology for appraisal of legal value. Appraisal of legal value is not a mysterious process. With the exception of some diplomatic analysis, much of the information and analysis needed to determine legal value is fundamental to any appraisal process. In a society governed by law in all its aspects, determining legal value is a central part of any archival appraisal.
Arts, Faculty of
Library, Archival and Information Studies (SLAIS), School of
Graduate

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Cruz, Carlos. "Judging Warranting Value from Aggregate Feedback: The Intersection between Warranting Theory and the Heuristic-Systematic Model." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1440165536.

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Stamfjord, Thall Sofie, and Hjelm Yvonne Holmgren. "Facebook as a platform for corporate branding : How IKEA brand values are co-created in communication by users on Facebook." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK. Medie- och kommunikationsforskning, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-17695.

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The aim of this thesis is to explore and illustrate empirically how brand values are co-created in communication by users on a corporate Facebook page. The text from two months of conversa-tion on IKEA Sweden’s Facebook page has been analyzed using qualitative and quantitative meth-ods. The concept of value co-creation has been excessively discussed in marketing literature during the last decades. In co-creation the customers, or stakeholders, create value together with the brands, but how this happens in communication on the social media remains to be further exam-ined. This thesis takes a close perspective of the phenomenon and the result shows how a few brand values of the IKEA brand are recurrently reinforced in the text communication as IKEA and other users of their Facebook page share practical advices, emotions, and thoughts. The communication is surprisingly friendly and supportive, the atmosphere reminds of a big family, an IKEA family, even though users don’t know each other. The social values appear to be of fun-damental importance as one of the world’s largest furnisher retailers uses the world’s largest social media, and these values are co-created between the users in the IKEA Facebook community. Fur-thermore, there is a brand value of IKEA explaining that IKEA understands their customers living situations and needs. This value is continuously co-created as employees of IKEA talks with cus-tomers and learn from what is said, commented and suggested on their corporate Facebook page.

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Flores, Juan Carlos. "Cultural Value Differences in Arguments Between Presidents Ronald Reagan and Oscar Arias." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/3877.

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Costa Rica embodies many of the characteristics which the United States would like to foster in Central America and elsewhere. In recent years, however, misunderstandings have often been present in the development of relations between both nations, and leaders. These differences have been particularly visible between Presidents Reagan and Arias when carrying out their foreign policies towards Central America. Recent developments in warfare, social and political unrest and economic crises in the region added to the emergence of a Central American political leadership--independent of U.S. decision making-have increased international misunderstandings between both political speakers. These misunderstandings are shown by Reagan and Arias' through their public discourses which have revealed deterioration in communication and cooperation between them. Since Reagan and Arias come from different cultures, their values are different, making it difficult for the two men to communicate effectively. Towards discovering the differences m cultural values underlying arguments between them, this study uses the Toulmin model to provide a critical and interpretative analysis of the exchange of political arguments from both leaders concerning Central America. Data were collected from public discourses by Reagan and Arias. An intercultural communication perspective is then used to assess the effects of the arguments on international understanding. This research was successful in isolating a number of political arguments concerning Reagan and Arias' respective policies toward Central America, it revealed consistently different underlying cultural values. These differences in cultural values may affect the mutual understanding between the two political leaders, since their discourses did not acknowledge each other's cultural values or patterns of thinking. At the core of Reagan and Arias' disagreements is the ethnocentric assumption that each is similar to the other. This assumption is not a recommended strategy for intercultural interaction. Because of the novelty of this type of interdisciplinary interpretative research, the results can not be compared adequately with previous research on values in public discourse. Further investigation in this area should support the worth of studying political argumentation from the combines approaches of rhetorical analysis and intercultural communication.

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Kayahara, Matthew. ""Travestis politiques": The gay value of Michel Tremblay's dramatic work in translation." Thesis, University of Ottawa (Canada), 2004. http://hdl.handle.net/10393/26673.

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Michel Tremblay often denies that he writes about gayness, despite frequent themes of sexual difference in his plays. In Hosanna , for example, he has suggested that the gay content is a metaphor for Quebec's aspirations to independence. In other plays, such as Les anciennes odeurs and Messe solennelle pour une pleine lune d'ete, he seems to be advancing a "banalizing" conception of gay identity. Despite these interpretations, a number of Anglophone academics have mobilized Tremblay's texts to make arguments about community-based gay identity and have treated Tremblay as a gay writer. This thesis seeks to determine if this appropriation is facilitated by the translation process, as a result of the translators intervening in the texts to enhance their gay content. Ultimately, it seems this is not the case, suggesting that the appropriation of Tremblay's work results more from the gay community reading its own conceptions of gay identity into the texts than from the translation process.

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Methanuntakul, Kanwipa. "High-street fashion brand communication amongst female adolescents." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/5255.

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The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message for this sector. There are a number of information barriers for high-street fashion brands to build customer value and differentiate the core values of their brands from competitors because of 1) imbalanced strategic communication implementation particularly in the encoding process, 2) ambiguous interpretation of target audience behaviour as a key disseminator of brand messages and 3) a lack of an integrated communication approach to complement the brand building communication plan. Accordingly, there is a need for a brand building communication framework to formulate and direct the female adolescent perceived values within a limited time based on mutual understanding and shared requirements between a high-street fashion brand and its target audience. Moreover, a strategic plan using an integrated brand-building communication in the encoding process which optimises the contribution of the audience must be developed. This research has revealed that high-street fashion brands should concentrate on consumer self-construal, consumer-brand congruence and consumer-brand relationships of female adolescents in order to clearly construct brand messages which match audiences’ values and lifestyles. Due to the needs for informative cooperation amongst the target audiences, the brand-building communication strategy as a persuasive medium, which encourages audiences and prospects to initiate interactivity with the high-street fashion brand, was thoroughly examined in the empirical study. A conceptual model of a high-street fashion brand-building communication was developed and evaluated by means of design research methodology and soft systems methodology. The proposed model explains the platform of brand-building communication strategy in the encoding process for the high-street fashion market. A number of advantages are offered: Firstly, brand managers may use the model to overcome the barriers to integrate a fashion brand communication strategy. Secondly, it can enhance the recognition of fashion brand-building communication. Thirdly, the model offers an approach to leverage customer-brand relationships by means of the communication process. Fourthly, it allows the description of a holistic view of brand message construction in the encoding process. Finally, it offers a strategy to integrate online and off-line communications.

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Pearson, Connie. "The Effects of Corporate Culture on the Value of Performance Appaisals." TopSCHOLAR®, 2000. http://digitalcommons.wku.edu/theses/732.

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This research project attempts to provide information that will determine the effects of corporate culture on the value of performance appraisals in an organization. To provide analysis for this theory, the researcher utilized information found in prior written literature that examined results of performance appraisals and conducted interviews in various manufacturing organizations on results not yet published. In particular, the researcher examined the development and practice of performance appraisals at Logan Aluminum Inc. and used this team management greenfield site as a basis for looking at results from other organizations. Results of the study found strong evidence to support the theory that the corporate culture of an organization has a direct effect upon the value of performance appraisals in the organization.

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Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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Research Question: Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?

Purpose: This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers, suppliers, society, environment, employees and shareholders) in complex ICT environments.

Methodology: The study involves business organizations in Sweden. A research questionnaire was sent to one thousand five hundred top level management executives in Swedish based business organizations, to collect data. Business organizations were carefully selected to cut across many industry sectors.

Findings: Some of the findings includes: that many companies in Sweden still have a hard time satisfying all stakeholders simultaneously without trade-off, even with the huge ICT infrastructures. We discovered that although companies invest a lot on ICT, but the combination of strategy which will bring corporate partnership and create value for all without “robbing Peter to pay Paul” is still lacking.

Research Limitations: First, the study was limited to Sweden because of lack of resources to conduct interviews in many countries. Thus, there is the need to exercise caution in generalising these findings. Second, the number of respondents was limited, because it was difficult to get very busy top management executives from different companies to respond to our questionnaire.

Originality: This research work provides insight to understand and interpret balanced stakeholder value creation in companies, identify attributes for simultaneous value creation, as well as the role information and communication technology play in achieving this objective.

Keywords: Stakeholder, Value Creation, Information and communication technology, Sustainable Value, and Stakeholder Analysis

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Folck, Alcinda L. "Case Study of Strategic Communication Campaigns by Certification Programs." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354542044.

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Storubleva, Ekaterina, Gregor Milosch, and Christian Neumann. "Volvo Trucks' Customer Value Proposition." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9535.

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Title: Volvo Trucks' Customer Value Proposition

Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann

Tutor: Erik Hunter

Date: May 2009

Keywords:

Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing

Purpose:

The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool.

Background:

The concept of customer value gains more and more importance in modern companies. Firms have to truly understand what their customers expect in order to provide the right products for them.Truck manufacturing is a very cyclical industry, which is why in times of crisis, when trade volumes go down, they need to excel even more in order to maintain good business relations with their customers. Volvo Trucks, one of the world's leading truck producers, has adopted a special retailing strategy, in which it owns strategically important dealerships, in order to improve customer understanding and consequently customer value. This paper discusses in how far they succeed at this.

Method:

The authors followed a triangular approach, combining quantitative and qualitative research. The quantitative part was covered by a communication chain study and a value driver study, both developed by the authors. In the qualitative part, each participant answered ten open questions, which were then used for internal consistency checks and contributed additional thoughts.

Conclusion:

The Volvo Truck Corporation (VTC), by adapting its retail strategy, realized the importance of establishing long-term customer relationships and generating adequate intelligence about customer needs. The company not only incorporated influential elements of relationship marketing but also strives for sustainable improvements in customer-perceived value. However, some conflicts between the stakeholder groups involved have been discovered. The corporation's core values were found to be in line with customer preferences.

In essence, it is crucial for Volvo Trucks to implement the ideas of relationship marketing, establish superior communication channels, and to promote a common understanding of customer value.

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Qian, Jingjing. "More Than an Ornament: Intercultural Communication Value of Metaphors from Chinese and English Literature." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_theses/37.

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Due to China's important status on the global stage, its language and culture have drawn a great deal of attention in academia. Meanwhile, the United States remains a major power, and English continues to be the most widely spoken language in today's world. Exploring intercultural communication among people who speak Chinese and English continues to be an important research area. This study, with its primarily linguistic concern, was designed to focus on a frequently employed figure of speech, metaphor. Based on a comprehensive review of literature on intercultural communication and cognitive linguistics, this research focused on metaphor's cognitive value in order to explore its universal validity. A sample database was generated utilizing metaphorical expressions in classical poetry from Chinese, British, and American literature. An in-depth content analysis was conducted using grounded theory methodology to investigate the common place understanding between Chinese and English cultures. Similarities were achieved among existing patterns of metaphorical expressions from relevant poems. Three primary types of metaphors were found. The first metaphor included abstract concepts projected to concrete concepts. The second metaphor was objects projected to human beings. The third metaphor was objects projected to objects. Two main implications were found based on this research. The primary implication for intercultural communication was related to common ground understanding, adaptation of Chinese immigrants in the United States, and improved international relations. Metaphor's universally cognitive validity constitutes the secondary implication of this study, which contributes to the development of cognitive linguistic theory.

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Harmsen-van, Hout Marjolein J. W. "Online consumer-to-consumer communication networks an economic exploration of their formation and value /." Maastricht : Maastricht : Universitaire Pers ; University Library, Universiteit Maastricht [host], 2009. http://arno.unimaas.nl/show.cgi?fid=14959.

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Weche, Michael Oyoo. "Bantu and Nilotic children' s singing games : a comparative study of their value communication." Doctoral thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/8278.

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Includes abstract.
Includes bibliographical references (leaves 229-238).
This study is based on the premise that Luo and Luhya children's singing games are creative works that subtly reflect the aesthetics of the two communities. The aim is to critically examine how the performance of the singing games and their texts reflect the aspirations, norms and values of the macro cultures of the two Nilotic and Bantu communities respectively. The sampled singing games include those done in the traditional setting, sung in vernacular and those that are taken from the urban or cosmopolitan settings.

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Layton, Cheryl Marie. "Relationship Between Hospital Size, Staff Communication, Physician Communication, and Patient Experience Scores." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7816.

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Healthcare leaders who struggle to understand the importance of interactions between patients, staff, and physicians can result in poor patient experience. Healthcare care leaders who understand the importance of patient experience can develop customer service training modules and tutorials to improve organizational outcomes. The purpose of this correlational study was to examine the relationship between staff communication, physician communication, size of the hospital, and patient experience. House's path-goal theory was used to frame the study. Secondary data were collected from hospitals in Northeastern Ohio, that reported patient experience scores through the Centers for Medicare and Medicaid's Hospital Consumer Assessment of Healthcare Providers and Systems survey database for the years 2016 and 2017. The results of the multiple linear regression indicated the results were significant, F(5, 144) = 56.822, p <.001, R2 = .652. The findings may provide health care leaders with tools to communicate with staff on how to improve patient experience through improving employee and patient engagement, thereby improving patient experience scores.

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Ramirez, Artemio. "The impact of inter-activity on relationship development: Testing predicted outcome value theory on computer-mediated interactions." Diss., The University of Arizona, 2000. http://hdl.handle.net/10150/289223.

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This study proposed and tested a model of relational development in mediated environments. Burgoon and colleagues' principle of inter-activity (Burgoon, Bonito, Bengtsson, Ramirez, Dunbar, & Miczo, 1999), Sunnafrank's (1986) Predicted Outcome Value theory, and Walther's (1996; Walther & Burgoon, 1992) Social Information Processing theory were reviewed and each incorporated into a model for understanding how decisions to pursue relationships in mediated environments occur. The present study examined the role of media and information richness and mediation within the model's framework. Dyads conducted two socially-oriented interactions via one of four conditions (text-only, audioconferencing, videoconferencing, or face-to-face). Results indicated experiential properties were strongly associated with initial predicted outcome values and the certainty with which they are held, which in turn were associated with various relational and communicative factors. Initial predicted outcome values also distinguished relationships which developed from those that did not. Implications for each theoretical perspective are discussed.

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Tisovski, Marija. "International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting?" Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-115488.

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The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy to analyze these relations. This ensures a level of diversification from mass retail approach. In addition, this brings back to the store as source of value creation and experiences that one should expect from a luxury brand. The aim: To explore conceptually the nature of value creation and how the relationship gets between a retailer and customer translated and communicated by a means of store, also to identify the key determinants for the value creation within the formats while looking at which levels it brings to ability to co - create the experiential value with consumer. Method: The two primary methods used are: in-depth, semi-structured interview with professionals or key informants and field notes in ethnographic context with a sample of 52 international marketing students. The secondary data collection draws upon extensive, relevant and significant academic literature review including books, professional journals, online resources, etc. Findings: The work identified two value drivers: Symbolic Desire and Exclusive Excitement. Excitement and Desire were found to be the main emotions to trigger the consumer within the luxury setting and to translate a product into service or experience of a kind. Second, research identified the two experiential prospects of: Become and Belong. These show all the way the interaction builds and develops to immerse the customers in a branded world and experiences. As a result the thesis suggests two new approaches; Experiential Value Co-Creation and In - Store Typology. Such orientation offers an outline for adjusting the service and mapping the generic groups of luxury consumers. Moreover, in-store experiential typology offers four types of spaces and/or segments within the setting: Expertise, Exclusivize, Aspirational and Popularize.

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Jalmsell, Li. "Towards Good Palliation for Children with Cancer : Recognizing the Family and the Value of Communication." Doctoral thesis, Uppsala universitet, Centrum för forsknings- och bioetik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-259409.

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Pediatric cancer imposes a threat on the child’s life and approximately every fifth child diagnosed with cancer will die due to his or her disease. The overall aim of this thesis was to explore palliative care of children with cancer and bereaved family members. The thesis includes data collected retrospectively from medical records, a nationwide questionnaire directed to bereaved parents, a nationwide questionnaire for bereaved siblings and individual interviews with children in cancer care. Most children dying from cancer were recognized as being beyond cure at time of death; for some this recognition occurred close to death, leaving little time for potential personal preferences (Paper I). Bereaved parents and siblings noticed extensive suffering in the child close to death (Paper II, VI), with physical fatigue being the most commonly reported symptom irrespectively of age and diagnosis of the child (Paper II). Bereaved parents’ psychological well-being appears to be closely related to experiencing suffering in the dying child (Paper III) but also to high-intensity treatment (with bone marrow transplant as the example) of a child that still dies from his or her disease (Paper IV). Bereaved siblings experience a lack in information at the end of their brother’s or sister’s life and report feeling poorly prepared for the loss. An increased risk of anxiety was seen in siblings whom nobody talked to about what to expect at the time of death of their brother or sister (Paper VI). When caring for children with cancer it is vital to take the individual child’s awareness and preferences regarding information into consideration. Bereaved parents who have communicated with their child about death expressed that this often occurred at the child’s own initiative (Paper V) and simple means such as fairy tales could be used to facilitate communication. Ill children themselves expressed in interviews wanting honest, but still hopeful information regarding bad news (Paper VII). The results of this thesis stress the importance of striving to achieve good communication and keeping a family perspective throughout care of children with cancer.

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Tsakonas, Konstantinos Georgios. "Measuring the value of workspace architectural design : construction of the Workspace Communication Suitability Index (WOCSIT)." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/44679.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008.
"June 2008."
Includes bibliographical references (leaves 143-146).
The aim of this dissertation is to measure the impact of workspace architectural design on the value it generates for tenant organizations in terms of, without loss of generality, strengthening organizational identity and communication - two critical productivity factors. The hypothesis, then, is that there is a measurable correlation between workspace architectural design and organizational identity and communication and, in turn, productivity (ICP). To elucidate this correlation, a set of architectural design variables that can measure ICP in a replicable manner is identified and structured. Observations, interviews and survey instruments are used to construct the "Workspace Communication Suitability Index" (WOCSIT). In constructing the index, a set of diagnostic tools were designed to collect reliable field data while remaining mindful of confounding factors such as facility users' adaptable nature of behavior, culture, irrationality etc. Each index component, an architectural design variable, assumes a suitability rating as a result of subjective assessment of what range of values is acceptable for it to be "suitable" or relevant to ICP. Evaluation schemata, scoring devices derived from the index, can then be used to generate scores for different workspace artifacts and can either evaluate the design of existing composite artifacts - workspaces or guide the creation of new ones. Wider adoption of the index in the professional world can influence all phases of the building design and management process, helping identify areas of possible intervention in the physical environment that improve performance in the design and planning of new and existing buildings.
(cont.) Thus, the predictive accuracy of the index can be the foundation for design guidelines that can be embedded in immediate interventions and, over time, in best practices used by workspace architects from the very early stages in the design process.
by Konstantinos Tsakonas.
S.M.

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Ruarus, Imme Myrthe. "Engaging the private sector in public-private partnerships in commodity value chains through corporate communication." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-358352.

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Over the past decades the traditional development agenda of a donor-beneficiary model has been replaced by one builton partnerships with mutual benefits. In recent years the paradigms of ‘aid effectiveness’ and ‘developmenteffectiveness’, characterized by a set of new and emerging actors that play an important role in development and arenewed focus on economic growth, have emerged. One of the actors that is becoming more important is the privatesector, as they increasingly have the opportunity to take on a new profound role as development driver. While there hasbeen a trend of decreasing government spending for development aid, the private sector has considerable financial assetsat their disposal. However, the financial contribution of the private sector in sectors related to the SustainableDevelopment Goals remains low. Public-private partnerships are seen as a way that can attract the private sector indoing investments in sustainable development. Especially for global agri-food chains, partnerships have the ambitionto bring about sustainable change. In order to attract the private sector in such collaborations, an understanding of theirinformation needs regarding public-private partnerships and sustainability is necessary. The focus of this research wasto explain those information needs. As part of a case study research, interviews with the private sector were conducted.To gain additional insights, web testing tasks were conducted with the same interviewees. It is found that p the two mainreasons to join in a partnership for the private partners of this case study are because it is a platform for collaborationand knowledge exchange. Understanding these motivations helps to articulate a message that is seen as valuable. Next,with regard to sustainability interests, these mainly fall under the three pillars of sustainability – economic,environmental, social – but it was also found that the companies can use information on traceability and connectingtheir work to the Sustainable Development Goals as ways to communicate about their sustainability efforts. Relatingthis to the findings on information needs and how to communicate about such topics, the main findings suggest that theinformation should be concrete, result-oriented and proof of impact. In general, the information needs of the privatesector all to less or more extent have to do with continuation of the business, while also interest is shown for makingsustainability a viable business case and being a thought leader on sustainability topics. These findings are parallel tothe dominant paradigms of development effectiveness and aid effectiveness that continue to shape the agenda ondevelopment collaboration.

I cannot select the correct organization/department for my supervisor and evaluator as both ar connected to SLU, not UU.

For Cecilia: Department of Forest Products at the Swedish University of Agricultural Sciences

For Per: Department of Economics; Rural Entrepreneurship at the Swedish University of Agricultural Sciences

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Rehnberg, Andrée. "Virtual prototyping of physical space - The value of presence, place and direct communication in prototyping." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22511.

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This thesis explores the use of virtual reality as a prototyping tool for designpractitioners to utilize when designing artifacts situated in physical places.Methods used in the study are qualitative and derive from the field ofinteraction design. The topic is explored through literature review on theattributes of virtual reality and sense of place, presented in the theorychapter, and is connected to the empirical research throughout the designprocess chapter. The theories presented strongly indicate that places affecthuman behavior, making them a substantial part of the user experience wheninteracting with designed artifacts in specific locations, which is echoedthough the target audience who voice the need to prototype design conceptsin the context of place. The study culminates in two kinds of virtual realityprototypes, dubbed contextual prototypes, that are suggested to havedifferent use cases depending on what the purpose for prototyping is.

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Johl, Christian Peter. "A value framework for information and communication technology governance in South African higher education institutions." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020281.

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The public higher education sector in South Africa is governed by an act of Parliament which defines the governance organs and mechanisms required within institutions and the sector. This doctoral thesis begins by contextualising ICT governance within the levels of systemic governance in South Africa that have relevance to this study. It then continues by advancing the understanding of the state of Information and Communication Technology (ICT) governance in public higher education institutions in South Africa by investigating the level of pervasiveness, the level of ICT process maturity and the alignment of ICT to the institutional processes within these institutions. Subsequently, this thesis results in the production of a contextually appropriate value framework that contributes towards an understanding of the need for the improvement of ICT governance. A survey of the extant literature on governance, ICT governance, and the frameworks and standards associated with governance indicates that the methodological approach currently favoured in ICT governance research is predominantly interpretive and based on surveys and interviews. This study leans towards a Design Science approach paradigm using surveys for the qualitative data collection process. The empirical research data was gathered from the highest ranking ICT officers at public higher education institutions in South Africa. This study makes contributions on a number of levels – from the first known measurement of ICT pervasiveness within the context of higher education, to the measurement of ICT process maturity and the measurement of the alignment of ICT and institutional processes, to the design of a value framework that breaks down governance into layers indicating which governance organs are appropriate at the relevant layers and which governance mechanisms can be used to address governance at each layer of governance. This study therefore makes a contribution to the ICT domain for development research by demonstrating praxis for the improvement of ICT governance implementation in the public higher education sector in South Africa. This study makes both method design and practical contributions to the ICT body of knowledge at various stages of the research process. These contributions include reflection on and analysis of the data gathering approaches that occur within the public higher education sector and in the complex environment of institutional autonomy and academic freedom; the use of Agency Theory to support the ‗governance intent‘ transfer between the layers of governance in the value framework and the synthesis of the improvement of ICT governance with value creation. The findings of this study further contribute to an understanding of the dynamics and interrelatedness of aspects of governance and management, while making a contribution to theoretical research by extending practical and empirical understanding of the ICT governance environment in the public higher education sector in South Africa.

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Coyne, Jack W. "FPGA-based co-processor for singular value array reconciliation tomography." Worcester, Mass. : Worcester Polytechnic Institute, 2007. http://www.wpi.edu/Pubs/ETD/Available/etd-090507-114502/.

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Packalén, Sara. "Content and Composition : An essay on tense, content, and semantic value." Doctoral thesis, Stockholms universitet, Filosofiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-129380.

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A remarkable thing about natural language is that we can use it to share our beliefs and thoughts about the world with other speakers of our language. In cases of successful communication, beliefs seem to be transferred from speakers to hearers by means of the hearer recovering the contents of the speaker’s utterances. This is so natural to us that we take it for granted in our everyday life, and rarely stop to think about how it's is possible. Nevertheless, it's a phenomenon that calls for explanation. It is natural to expect that natural language semantics has a key explanatory role to play here. In order to understand this role, we must relate the semantic values assigned to sentences by semantic theories with the contents of our speech acts. The simplest possible relation would be identity; the meaning of a sentence is simply the belief expressed by an assertion of the sentence in a given context of utterance. However, a number of problem cases in the literature suggest that this cannot be the case. This dissertation offers a critical assessment of the arguments for distinguishing the semantic value of a sentence from its so-called assertoric content, focusing on problems arising from the analysis of tense and temporal expressions. I conclude that they are indeed distinct, and offer a constructive account of how they must be related in order to allow for an explanation of communicative success.

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Andersson, Angelica, and Iskander Madelene Yavuz. "Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12884.

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The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand.

The purpose with this thesis is to explore and illustrate how organizational core values are communicated through notional employees.

The phenomenon of notional employees was researched from both a company and customer perspective, where a multiple case study research was made. Interviews were held with the authors of the notional employees and focus groups were held among consumers.

Communication of core values via notional employees follows four steps.

First the notional employee and its character is created. This step is followed by communication of core values through the notional employee. Thirdly, the type of values which has been communicated needs to be analyzed. Finally, if true core values are not communicated, communicative adjustments are required.

These steps are presented in “The Core Value Communication Wheel”.

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Jensen, Bradley K. (Bradley Kevin). "An Investigation of the Value of Color in Hard Copy Output." Thesis, University of North Texas, 1996. https://digital.library.unt.edu/ark:/67531/metadc332657/.

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The objectives of this research were to: (1) augment existing research regarding the impact of information retention resulting from the application of redundant color codes; and (2) determine whether the application of color in hard-copy documents has a positive influence in business reports by non-color deficient subjects. This research was an extension of work done by Lamberski and Dwyer (1983) and Moore and Dwyer (1991). Both studies were hard copy based and focused on the impact of information retention resulting from the application of redundant color codes.

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Velez, Jonathan J. "Instructor Communication Behaviors and Classroom Climate: Exploring Relationships with Student Self-Efficacy and Task Value Motivation." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211151901.

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Welchans, Thomas Daniel. "The effects of telecommuting and communication media on perceived value congruence, organizational support and job satisfaction." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1240662452.

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Chiambiro, Robson. "An analysis of the information and communication technology initiatives needed to enhance business value at Transwerk." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/486.

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The study was triggered by a discussion with one of Transwerk’s executive management during an MBA tea break. The discussion was centred on the lack of IT Governance Structure in some organisations that are centrally managed due to geographical location and spreading of branches countrywide. The purpose of this study was to analyse the information and communication technology initiatives that can be implemented at Transwerk by the ICT department to ensure significant value from their information and communication technology investments. This was undertaken by means of a literature and an empirical study. The elements of the information and communication technology initiatives were discussed and the study then analysed the responses in an attempt to determine the initiatives that are currently implemented at Transwerk’s ICT department. The literature study indicated that is it critical for any organisation that needs to be successful should have an integrated ICT Governance Structure. The empirical study found out that the current situation at Transwerk’s ICT department requires attention because their IT Governance Structure does not involve major stakeholders from other business units. Recommendations were made as a result of analysing the literature study and empirical study to ensure the implementation of key initiatives that can add value to the organization.

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Hughes, Melissa Marie. ""She's Just a Slut": The Effect of Language on the Perceived Value and Worth of Women." University of Dayton / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1462187944.

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Gottfridsson, Anna. "Samverkansprocessen : Att skapa värden genom kunskapsbildning." Thesis, Växjö University, School of Education, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1976.

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Abstract; Finding needs of knowledge are important for universities but also for operation in the surrounding area. Teacher, student and other organization have to make efforts to create opportunities to develop knowledge. Without cooperate/ cooperation they can loose possibilities to develop valuable knowledge. How do the organization see upon meanings of the procedures of cooperation? How do they work with and for cooperation? What role should the universities play in the development of knowledge in todays community of change? The aim of this study is to create an understanding for the meaning of cooperation procedure by developing knowledge and how it might bring value.

My interest in this is to find the means of procedure of cooperation and to create understanding. By using interviews, the interviewee can tell about their different experiences. In this study there is six interviews made with people who work with procedure of cooperation in six different operation.

The result shows that opportunity to make a procedure of cooperation and developing knowledge depends on the operators work with planning of the procedure. By finding needs and the means to attain the goals depends on the different needs and demands of the operator. The procedure might bring both the development of knowledge but also values. It requires good communication and action from all parts involved. Both Universities and surrounding operators have to change their role by working towards cooperation. It is a matter of creating values for all in the procedure of cooperation.

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Obanya, Kaycee. "Ascertaining the value of a virtual team strategy in development projects : a synchronicity conceptualization of communication performance." Thesis, University of Southampton, 2015. https://eprints.soton.ac.uk/400656/.

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This research addresses the question of whether or not the adoption of a virtual team strategy creates value throughout the duration of a development project. It looks at the context in which communication occurs, and then examines the practices that are effective in facilitating communication performance. The thesis also presents discussions on the emerging new perspective of media synchronicity and its applicability to the analysis of the Nigerian operations of a development programme. Data collection is centred on Enterprise Resource Planning (ERP) activities. With that in consideration, the research adopts a case study design. The technique of template analysis is applied in the analysis of qualitative data. Three work systems involved in the ERP setting (i.e. Applications Development, Business Services and Infrastructure Support) are examined. Empirical analysis shows that communication media characteristics tend to influence an individual’s behaviour. People also behave differently based on the set of tool, policies and practices open to them – and so virtual teams don't all function in the same way. Research outcomes also contribute to managerial practices: it is suggested that enforcing appropriate control mechanisms can be more beneficial in a virtual team than instilling trust. Socio-emotional functions hold important implications for performance within these environments.

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Grant, Lisanne F. M. "Dimensions and Validation of Perceived Message Sensation Value Scale for Print Messages." UKnowledge, 2014. http://uknowledge.uky.edu/comm_etds/29.

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The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensions (emotional arousal, novelty, and dramatic impact) and 12 items. Additionally, the newly developed PMSV scale for print messages remained stable across sensation-seeking levels and two different sets of anti-drug messages. Analysis of the data collected also provided support for the convergent, divergent, and predictive validity of the PMSV scale for print messages. Furthermore, from the data it can be inferred that PMSV is an important element that contributes to perceived message effectiveness and attitude towards the ad. The findings associated with this research project also suggest that both high and low sensation seekers preferred high over low sensation value print messages. Lastly, the implications of the PMSV scale for print messages were addressed.

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Stewart, Duncan Chaz. "Investigating Cable: the Potential and Actual Value of PEG & Franchise Fees." PDXScholar, 2017. https://pdxscholar.library.pdx.edu/open_access_etds/3831.

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Cable Franchise Fees and PEG Fees function as key resources to the longevity of local media. Critics of the fees suggest that revenue earned from them is misplaced, and/or misused. This research examines the budgets of twenty US cities to determine how much money cities are collecting from these fees and where these funds are spent in an attempt to determine if the actual usages of Franchise and PEG Fee revenue corresponds to their theoretical benefits.

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Mpapela, Vuyo. "Our turn to eat?: an Interrogation of South African media discourse on allocation of value through cadre deployment." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/19179.

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South Africa‟s liberal democratic constitution allows for political competition for office, enhanced by the media‟s involvement or role, as both stakeholder and facilitator for debate between the public and political parties. The role of the media becomes a sensitive one as it entails perspectives on the political process and, as a consequence, certain perceptions of the political class, structures and electoral process will emerge. In previous elections the media has been cited for abdicating its objective stance in the narrative on political competition in view of candidate lists, party coalitions and allocation of value through cadre deployment, a term used for political appointments within party structures to positions of leadership in public office. Accordingly, it provokes intense debates in which the rationality of liberal-objective-observer to democratic process is criticized by thinking which argues that such rationality remains trapped by a devotion to „liberalist rituals‟, rituals detached from embedded meanings specific to South Africa‟s socio-political dynamics.

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Lee, Ji Young. "The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1430953033.

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Blankson, Herbert K. "A Three Cultures Model Approach to Understanding Organizational Communication: A Case Study of Multicultural Organizations." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307992562.

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Dissertations / Theses on the topic 'Value communication'

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