Academic literature on the topic 'Value Proposition Canvas'
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Journal articles on the topic "Value Proposition Canvas"
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Belleflamme, Paul, and Nicolas Neysen. "A Multisided Value Proposition Canvas for Online Platforms." Journal of Business Ecosystems 2, no. 1 (January 2021): 1–14. http://dx.doi.org/10.4018/jbe.2021010101.
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Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, the authors argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, they propose an alternative tool that overcomes the limitations they identified and is more appropriate for nascent multisided platforms. They argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs, and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.
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Belleflamme, Paul, and Nicolas Neysen. "A Multisided Value Proposition Canvas for Online Platforms." Journal of Business Ecosystems 2, no. 1 (January 2021): 1–14. http://dx.doi.org/10.4018/jbe.2021010101.
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Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, the authors argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, they propose an alternative tool that overcomes the limitations they identified and is more appropriate for nascent multisided platforms. They argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs, and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.
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Carter, Michelle, and Chris Carter. "The Creative Business Model Canvas." Social Enterprise Journal 16, no. 2 (March 11, 2020): 141–58. http://dx.doi.org/10.1108/sej-03-2019-0018.
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Purpose Creative and cultural producers, like social enterprises, operate in a complex business environment where the value proposition is difficult to define, and the organisational motivations are not always financially driven. In the case of Australian visual artists, low incomes and limited access to government funding magnify the importance of developing sustainable business models. This paper aims to present the Creative Business Model Canvas (CBMC), a reinterpretation of Osterwalder and Pigneur’s CBMC (2010), for the benefit of a visual artist’s business planning. Design/methodology/approach This qualitative study uses data from semi-structured interviews to analyse and evaluate the effectiveness of the Osterwalder and Pigneur’s BMC (2010) for use by creative artists to understand the value of their artwork beyond traditional profit-driven business models. A modified canvas is presented to capture a clearer snapshot of creative arts practice with a focus on value propositions that possess dimensions of symbolic value. Findings This study found that the symbolic value of an artist’s practice is difficult to capture using Osterwalder and Pigneur’s CBMC (2010). An artist value proposition is composed of the artifact, artistic services and the artist’s identity. The creative CBMC, as a modified CBMC, captures aspects of the artistic identity such as professional achievements, personal life and the artist’s authenticity. Originality/value This study builds on Osterwalder and Pigneur’s CBMC and reimagines it for use by visual artists and art-based social enterprise organisations where the notion of value can be challenging to articulate.
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Pradana, Wibawa, Dwi Purnomo, and Anas Bunyamin. "PERANCANGAN MUTU BIOBRIKET MENGGUNAKAN TOOLS VALUE PROPOSITION CANVAS." Kumawula: Jurnal Pengabdian Kepada Masyarakat 4, no. 1 (May 10, 2021): 1. http://dx.doi.org/10.24198/kumawula.v4i1.29141.
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Biobriket menjadi salah satu produk yang dapat dihasilkan dari pemanfaatan kayu kaliandra dan limbah teh. Biobriket berbahan dasar kayu dan limbah teh ini merupakan hal baru, karena umumnya biobriket dibuat dari tempurung kelapa. Market testing diperlukan untuk mengetahui respon konsumen terhadap mutu dari biobriket yang dihasilkan. Respon konsumen nantinya digunakan untuk melakukan perancangan mutu biobriket agar dapat diterima konsumen dan memperluas pasar biobriket. Penelitian ini dilakukan menggunakan tools value proposition canvas dalam melakukan analisis respon konsumen untuk selanjutnya menjadi acuan dalam pembuatan biobriket.
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Apriani, Nanda Dwi, Maria Alviona Filiana, and Jamot Gery Ermando. "Strategic Formulation Analysis of National Sport Institute of Indonesia, "IONI"." International Journal of Research and Review 9, no. 3 (March 7, 2022): 32–40. http://dx.doi.org/10.52403/ijrr.20220305.
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The Indonesian Sports Institute is a private university engaged in the sports industry that contributes to the sports performance segment. We are the solution to achieve sports achievements because we will produce competent and certified undergraduate trainers. We also provide services that are easily accessible, friendly and fast. The strategy method uses the value proposition canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and lean business canvas model. The results of this analysis can help to determine a suitable business model for the Indonesian National Sports Institute. Keywords: Value Proposition Canvas, Porter's Generic Strategy, Lean Business Model Canvas, containers, sport institute, sport industry.
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Äyväri, Anne, and Annukka Jyrämä. "Rethinking value proposition tools for living labs." Journal of Service Theory and Practice 27, no. 5 (September 11, 2017): 1024–39. http://dx.doi.org/10.1108/jstp-09-2015-0205.
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Purpose The purpose of this paper is to provide a conceptual analysis on value proposition tools to be used in future empirical research and in building managerial insight. The conceptual analysis focusses on a living lab framework and recent theoretical developments around the concept of value that are reflected in the context of three managerial tools for creating value propositions. Design/methodology/approach Using abductive reasoning, the descriptions of the tools were analysed as cultural texts, as language-in-use in a social context. Findings In the context of the living labs approach, the Value Proposition Builder™ (VPB) seems to conflict with the ideas and premises of user-centric innovation processes. In the Value Proposition Canvas (VPC), the co-creation aspect is rather vague, as the enterprise and its offerings are presented as creators of value for the customer. Thus, this tool somewhat contradicts the living lab approach. The People Value Canvas (PVC) is aligned with the service-dominant logic and the premises of living labs. However, all three tools largely neglect a deeper acknowledgement of the role of the wider context, the service ecosystem, and the role of networked actors as resource integrators. Moreover, none of the tools explicitly point out the role of enterprises as intermediaries in constructing invitations for value co-creation. Originality/value The paper contributes to the SDL and living labs literature by conceptual analysis on different value proposition tools; the VPB™, the PVC, and the VPC which are relevant for academics as well as practitioners creating new understanding and insights on the connectedness of the living labs framework and SDL as well as their relationship to managerial tools. By identifying the absent elements of S-D logic from managerial value proposition tools, the paper contributes to current discussions by giving attention from scholars towards investigating managerial tools and by providing a new conceptual analysis for future empirical research. The critical analysis of the managerial tools contributes to managerial practice by emphasising the need to consciously evaluate the benefits and failures of tools for developing their organisations.
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Jones, Michelle Eulalia, Alfianida Wulandari, and Ubaidillah . "Strategic Formulation Analysis of Semi-Permanent Building Provider from Containers, "I-Cont."." International Journal of Research and Review 8, no. 11 (November 30, 2021): 431–40. http://dx.doi.org/10.52403/ijrr.20211155.
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PT. Karya Inti Abadi Kontainer, trademark ‘I-CONT,’ is a container modification company creating business stalls with modern, practical and economical containers. We are the solution for MSME business players, which is focusing on the food and beverage industry. Aside from that, we also provide services in membership from consultation, modification containers, delivery, maintenance, service until reselling and remodification. The strategy method uses the Value Proposition Canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and Lean Business Canvas Model. The results of this analysis can help to determine a suitable business model for PT. Karya Inti Abadi. Keywords: Value Proposition Canvas, Porter's Generic Strategy, Lean Business Model Canvas, containers.
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Swasty, Wirania. "Business Model Innovation for Small Medium Enterprises." Winners 16, no. 2 (September 30, 2015): 85. http://dx.doi.org/10.21512/tw.v16i2.1561.
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Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
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Pps, Jurnalpps, and Abdul Jalal. "EKSPLORASARI KEGAGALAN TOUR &TRAVEL DENGAN MENGGUNAKAN VALUE PROPOSITION DARI BUSINESS MODEL CANVAS (PENELITIAN PADA PT. XYZ)." Jurnal Manajerial Bisnis 2, no. 03 (July 11, 2019): 189–202. http://dx.doi.org/10.37504/jmb.v2i03.199.
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This study aims to determine the business performance of a tour & travel company PT. XYZ in 2015-2018. Next to reveal the causes of failure at PT. XYZ using a value proposition from Business Model Canvas. This study uses a qualitative descriptive approach with a total of five informants. The results of the study show the current conditions that occur at PT. XYZ Tour & travel only puts forward low prices which results in customers being disappointed and never want to use their services anymore. Value proposition owned by PT. XYZ cannot be felt by its customers because customer perception is different from the perception of the company. PT XYZ's failure due to its consistent performance decreases every year and there is no suitability of targets to be achieved because there are different perceptions of the value proposition created by the company and the value received by the customer. Of the 11 value propositions there are only three that are accepted by customers, namely performance, cost reduction and convenience. While the other nine values, namely newness, customization, getting the job done, brand, design, price, risk reduction, accessbility and ability are still homework for PT XYZ.Keywords: failure, value proposition, performance, cost reduction, convenience
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Kusumah, Agus Angling, Frischa Sonawaty Theresia Sianturi, and Gusriantho Mendrofa. "Strategic Formulation Analysis of Digital Legal Consultant Services, “Bilik Hukum”." International Journal of Research and Review 9, no. 3 (March 26, 2022): 393–400. http://dx.doi.org/10.52403/ijrr.20220344.
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Bilik Hukum is a digital legal advisory service solution. It is easier and more practical to get help with legal matters. Thanks to digital applications and websites that connect you with experts in your field, no matter where you are or what time it is. For this study, the division's strategy is to use various tools to create a more advanced and competent business. This research examines how the value proposition canvas, Porter's Five Forces, PEST, CPM, IE Matrix, and the Lean Business Canvas can be used to help a company remain viable in the face of challenges and opportunities both inside and outside the company. Keywords: Value Proposition Canvas, Porter’s Five Forces, PEST, IE Matrix dan Lean Business Canvas.
Dissertations / Theses on the topic "Value Proposition Canvas"
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Silva, Patrícia de Jesus. "Modelos de negócio para startups : o complemento value proposition canvas na metodologia business model canvas." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10406.
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Mestrado em Gestão e Estratégia IndustrialO crescente aparecimento de metodologias para auxílio à conceção de novos empreendimentos, incluindo startups, obriga à necessidade de avaliar a relevância e contexto das mesmas, face à abrangente temática dos modelos de negócio, suas formas de design e avaliação, e ao contexto económico atual que influencia o circundante ecossistema empresarial. Este trabalho visa a comparação de algumas metodologias e a influência que as mesmas têm na conceção da proposta de valor para um modelo de negócio, sublinhando alguma flexibilidade comparativamente aos planos de negócio utilizados até então. Para realização de um estudo exploratório e aplicação de conceitos, foi concebida uma proposta de valor e o correspondente modelo de negócio para a Startup "Y".
The increasing emergence of methodologies to aid conception of new projects, including startups, requires the need to assess the relevance and context of the same, given the comprehensive business models body of knowledge, which comprehends their design and evaluation, and the current economic context that influences companies ecosystems. This study aims to compare the influence of some methodologies on the design of the value proposition of a business model, emphasizing some flexibility compared to business plans used hitherto. To conduct an exploratory study, a value proposition and corresponding business model was designed for Startup Y.
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Smith, Jonasson Agnes. "Customer involvement in the creation of a value proposition for a start-up." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54737.
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Background The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. Customer involvement have been proven to contribute to both higher customer satisfaction and productivity. It can also make value propositions more accurate and make a start-up gain new customers. A successful value proposition often leads to a higher perceived value for customers, making them willing to pay a higher price. Despite the benefits, start-ups rarely involve their customers in the creation of value propositions, and there is little research on how this affects the value propositions. Therefore, these research questions were formulated: Research questions RQ1: How does customer involvement influence customer value propositions? RQ2: How can customer involvement be facilitated for start-ups in the creation of value propositions? Method The study consisted of a literature review and a case study. In the literature review, success factors were investigated for value propositions and customer involvement along with answers to how customer involvement could be facilitated for start-ups. The case study was performed at a start-up company in the EdTech sector where a value proposition created solely by the case company (without customer involvement) was compared to a new value proposition with customer involvement, created in this study. Both were placed in the framework of the value proposition canvas. The value proposition with customer involvement was based on ten interviews with both customers and potential customers in the customer segment. Findings The findings show that the value proposition with customer involvement was broader, more extensive and included more important customer needs. There is also a low risk of missing latent needs. To facilitate customer involvement for start-ups, the findings suggest that the customer involvement must cost little time and money. Social media can be used as a platform for gaining generic information about customers while a few deep relationships with customers can generate deeper understandings about customer needs. Findings also suggest that a third party can generate objective information about key customers with low time and money costs.Bakgrund Det viktigaste för ett nystartat företag är att definiera hur de ska tillgodose sina kunders behov eftersom det är nyckeln till överlevnad. Detta kan göras genom att skapa ett värdeerbjudande som presenterar fördelarna med den produkt och/eller tjänst som säljs. Kundinvolvering har visat sig bidra till både högre kundnöjdhet och högre produktivitet. Det kan även göra värdeerbjudanden mer exakta samt genererar nya kunder till nystartade företag. Ett framgångsrikt värdeerbjudande leder ofta i sin tur till ett högre upplevt värde för kunderna vilket gör dem villiga att betala ett högre pris. Trots fördelarna involverar sällan nystartade företag sina kunder vid skapandet av värdeerbjudanden, och det finns bristfällig forskning på hur detta påverkar värdeerbjudandena. Därför formulerades dessa forskningsfrågor: Forskningsfrågor FF1: Hur påverkar kundinvolvering värdeerbjudanden? FF2: Hur kan kundinvolvering underlättas för nystartade företag vid skapandet av värdeerbjudanden? Metod I studien utfördes en litteraturstudie och en fallstudie. I litteraturstudien undersöktes framgångsfaktorer för värdeerbjudanden och kundinvolvering samt svar på hur kundinvolvering kan underlättas för nystartade företag. Fallstudien utfördes på ett nystartat företag inom EdTech-sektorn där ett värdeerbjudande som skapats enbart av företaget (utan kundinvolvering) jämfördes med ett nytt värdeerbjudande som skapats under fallstudien, med kundinvolvering. Båda placerades i en värdeerbjudande-canvas. Det kundinvolverade värdeerbjudandet baserades på tio intervjuer med kunder och potentiella kunder i målgruppen. Resultat Resultatet visar att det kundinvolverade värdeerbjudandet var bredare, mer omfattande och inkluderade fler viktiga kundbehov. Dessutom så är risken för att missa latenta behov låg. För att underlätta kundinvolvering i nystartade företag tyder resultaten på att kundinvolveringen inte får kosta mycket tid och pengar. Sociala medier kan användas som en plattform för att utvinna generisk och bred information om kunder medan några få djupa relationer med kunder kan generera djupare förståelser kring kundens behov. Resultaten tyder också på att en tredje part kan genera objektiv information om nyckelkunder på ett tids och kostnadseffektivt sätt.
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ALIC, ALMEDINA, and CAROLINE EMILSSON. "Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236045.
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A rapid development with many innovations has happened in recent years. Nevertheless, more than half of all innovations fail, why it is important to understand the customers: their demand, their needs and their benefits. Hence, the purpose of this study is to develop a value proposition for a high technological product in rain measurement, called Ericsson Weather Data (EWD). Since it is a technology-driven product, it is necessary to understand the potential customers to determine the product's market potential. Therefore, semi-structured interviews have been conducted with potential users in Sweden. The purpose has been to understand how they use rain data, which challenges and improvement opportunities there are with current rain data and which the most prominent value drivers are. Our empirical findings show that most of rain data in Sweden is free and published online by public entities. However, the current measurements are one-point measurements, which leads to information losses. This complicates the assessment of rain damages, why there is a great desire for increased spatial resolution. In addition, there is a need for better information regarding local cloudbursts. We have developed a value proposition, matched to the customers’ needs. EWD measures rainfall using the existing mobile network, which is more deployed and achieves a better spatial resolution than the traditional equipment. In addition, EWD measures rain data with an interval of ten seconds, generating tighter (more) information about local cloudbursts. As cloudbursts and spatial resolution were highlighted as the most important factors, a value proposition with resonating focus has been developed, meaning that we focus on these two factors.En snabb utveckling med många innovationer har skett under senare år. Trots det misslyckas mer än hälften av alla innovationer, varför det blir allt viktigare att förstå kunderna: deras efterfrågan, deras behov och deras nytta. Syftet med det här arbetet är att utveckla ett värdeerbjudande för en högteknologisk produkt inom regnmätning, kallad Ericsson Weather Data (EWD). Då det är en teknikdriven produkt, är det nödvändigt att förstå de potentiella kunderna för att avgöra produktens marknadspotential. Därav har semi-strukturerade intervjuer genomförts med potentiella kunder i Sverige. Syftet har varit att förstå hur de använder regn data, vilka utmaningar och förbättringsmöjligheter de ser med nuvarande regndata och vilka de främsta värdedrivarna är. Våra empiriska resultat visar att majoriteten av den data som används i Sverige är gratis och publiceras online av statliga myndigheter. Dock, är nuvarande mätningar enpunktsmätningar, vilket leder till att information går förlorad. Detta bidrar till svårbedömliga skadevalideringar, varför det råder en stor önskan om en ökad geografisk täckning. Dessutom finns ett behov av bättre information om lokala skyfall. Vi har utvecklat ett erbjudande, utifrån kundernas behov. EWD mäter regn med hjälp av det befintliga mobila nätverket, som är mer utspritt och uppnår därav en bättre geografisk täckning än den traditionella utrustningen. Dessutom mäter EWD regndata med ett intervall på tio sekunder, vilket genererar tätare (mer) information om lokal skyfall. Eftersom skyfall och geografisk täckning lyfts fram som de viktigaste faktorerna, har ett värdeerbjudande med resonating focus utvecklats, vilket innebär att vi fokuserar på dessa två parametrar.
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Fernández, Paz Christian Mauricio, and Zuloeta Yalid Belith Paredes. "Propuesta de un rediseño de modelo de negocio aplicando la metodología value proposition canvas al Hotel Emperador en la ciudad de Chiclayo." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2018. http://tesis.usat.edu.pe/handle/usat/1475.
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En la actividad empresarial, la construcción de un modelo de negocio se presenta como una necesidad y requisito para determinar un mayor nivel de certeza a la hora de realizar una inversión; así mismo, con su implementación se posibilita el generar propuestas de valor y de diferenciación a los mercados seleccionados, con el fin de contribuir con la sostenibilidad de una organización o emprendimiento. Este trabajo parte de la necesidad por conocer los factores Emocionales y racionales que presenta el consumidor al momento de elegir un hotel en la ciudad de Chiclayo. Basados en esta premisa y tomando en cuenta cada uno de los factores que influyen en su comportamiento y decisión de ir a un establecimiento se realizaron Focus Group con los clientes del hotel con el fin de validar el prototipo que nos permita replantear el modelo de negocio del Hotel emperador, se pudo determinar que las decisiones de los usuarios de hoteles en Chiclayo no son meramente racionales, debido a que la elección de un hotel u otro sobresaldrá por su valor emotivo. Por tanto, el estudio y análisis de los aportes relevantes alrededor del concepto de modelo de negocio, así como las principales características y metodologías para su implementación; se propone finalmente, un rediseño del modelo de negocio del Hotel Emperador que contemple los elementos diferenciadores que puedan servir como propuesta para realizar una actividad de emprendimiento futuro basado en la identificación de los factores emocionales y racionales de los clientes de negocios como son un ambiente agradable, confort en las habitaciones, habitaciones espaciosas y condiciones adecuadas para laborar ,servicio de Internet ,localización, precio, etc.Tesis
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Van, der Molen Thomas, and Anastasia Bagrianski. "Strategic Sustainable Trigger Questions: How Strategic Sustainable Development might be introduced in the Lean Startup through the Business Model Canvas." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12858.
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We are living in the “Anthropocene” the era in which human activities are responsible for severe damage to the resilience of the ecological and social systems, undermining the Earth’s autopoetic mechanism, integrity and ability to function as a healthy complex adaptive systems. The prevailing societal paradigm for business practices has yet to realise the reality of our current global unsustainable state – and the shift necessary to move us forward collectively. Startup companies have a unique opportunity to gain and leverage competitiveness and attractiveness for funding and customers through sustainability driven business strategies, models and value propositions. This research analyses literature, document and interview data to explore if and how current practices in the Lean Startup contribute to a sustainable society – and how a Strategic Sustainable Development approach might be introduced to enhance the resilience of Lean Startups. Therefore, our key recommendations for Lean Startups that want to introduce an SSD approach are: to raise awareness about the sustainability challenges and opportunities; utilise backcasting towards a vision framed by the Sustainability Principles; focus on fulfilling fundamental basic Human Needs; utilize strategic prioritization questions when pivoting and combine the FSSD ABCD process with the Lean BML cycle. Ultimately, this thesis proposes the use of Strategic Sustainable Trigger Questions to (re)design sustainable business models and value-propositions. We conclude that “asking the right questions - rather than giving answers up front” might spark conversations and innovations in Lean Startups, beneficial for the sustainability of both the individual startup the larger socio-ecological systems.
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Kameník, Tomáš. "Návrh na zavedení CRM systému ve zvolené společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442941.
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The diploma thesis deals with the implementation of a CRM system in a selected company dealing with the sale of medical supplies in the Vysočina region. The theoretical part of the work contains a basic definition of concepts falling into the field of modern technologies of the 21st century. The aim of the theoretical part is to create a means for the reader to search for selected analyzes, which will be used in the next part of the work. These are the Canvas business model, SWOT analysis, risk analysis and other use of tools. The analytical part creates an overview of the use of methods and analyzes in a particular company and shows the direct application in practice. The final part of the work is devoted to the process of implementing a CRM system into business practice with subsequent use in specific internal processes within business activities. This design part describes the internal processes before implementation and then outlines the methodological work after the already implied system into the process.
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Frade, Mafalda Maria Leal de Oliveira e. Silva. "Uma empresa editorial de nicho no mercado livreiro português: potencialidades e viabilidade." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/21131.
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Mestrado em Estudos EditoriaisCom este projeto pretende-se delinear os passos que conduzem à formação de uma empresa editorial ligada a um nicho do mercado livreiro português. Neste âmbito, e tendo em conta as condicionantes socioeconómicas e editoriais de Portugal, far-se-á uma breve investigação sobre a situação editorial do país, nomeadamente sobre as editoras independentes que atuam para nichos de mercado, e sobre um nicho específico para o qual existem poucas respostas a nível editorial: o mercado livreiro escutista. Após esta investigação, proceder-se-á a inquéritos capazes de analisar as potencialidades deste nicho de mercado e serão delineados dois planos de negócios, contendo toda a informação necessária para, de seguida, se proceder ao posicionamento da empresa a constituir.
The aim of the present work is to outline the steps that lead to the formation of a publishing company bonded to a market niche in the Portuguese book industry. Within this frame, and bearing in mind the socioeconomic and editorial constraints in Portugal, a brief investigation about the country's editorial industry will be made, namely on the indie publishers focused on market niches, and in particular targeting a specific niche for which there is little offer: the book market for Scouts. After this, market surveys will be conducted so the potential of this niche can be evaluated and two business plans will be proposed, holding all the needed information so the market positioning of the new company can be determined afterwards.
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Jacobs, Stephan. "The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209828.
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The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not yet adopted within the private consumer market with respect to the financial issues and the Green social status?’. The research is done for the company, Kaffee Engineering, a young innovative company in the Netherlands. Kaffee Engineering is in possession of a design of a UWT but doesn’t know how to put it into the market. The research is there to use for Kaffee Engineering to develop a strategy to innovate its product. The research is an exploratory, quantitative, applied and deductive research. In this the literature is used to create and examine a survey which is hold under the possible market group. Theories such as the Blue Ocean Stategy, Green Consumerism, and Value proposition are used to create the survey and to analyse the data. The sample group is living in North and South-Holland since this is an area where the product could be well implemented and has to be a house owner or an almost house owner. This since the average wind in this area is high and the product can be seen as an investment for the house. The total sample size of the survey is set to 68 participants to get sufficient data. The Survey shows that a market opening for the UWT is to develop a low costs and easy maintained product in which the looks are not very important. As a recommendation more research can be done in the investment options and new revenue models to create an even better Blue Ocean.
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Tošić, Damjan, and Usman Tariq Bhatty. "Value Co-Creation & Proposition in Service Business Models & Eco-Systems – Interactions, Perspectives, Roles : 20 Manager Interviews in SMEs & MNCs 3 Case Studies from IBM (Leadership, Strategy, Technology, Services)." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-34812.
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The academic and business understanding of how Business Models through Service Logic co-creates, proposes, and captures value in extensive and complex Networked Systems is at its first daylight, specifically in the context of Service Systems with their Ecologies. With the complexity emerging in the Service Economies along with the advances in Information and Communication Technology such as the Cloud and Big Data, to describe and define the business operations, units, and value propositions consequently is done by business modeling and innovation of the company to acquire a current or new capitalization strategy, control and execution. Open Business Models such as the Business Model Canvas are easily integrated in existing or new Enterprises and Service Systems, and aim to facilitate the development of private as well as public entities in adapting, accessing, and integrating operant and operand resources by the ever-so-more used Service Logic. A Service Business Model has the academia and business recognized Service-Dominant Logic (S-D Logic) as a foundation for sensemaking in complex Networked Systems and Service Economies. The authors have conducted 20 face-to-face interviews with private and public company managers at all levels, review of literature in the Business Model and Service Logic fields, and also reviewed case studies from IBM on Business Models and its Leadership, Strategy and Technology (and Services) – which is a natural extension of our Interdisciplinary and Systems Sciences studies with S-D Logic at Karlstad Business School and Karlstad University for the past four years. The author’s research, interviews and IBM’s case studies show a need for further conceptualization and sensemaking of the Value Co-Creations and Propositions in Service Eco-System settings – and also decision-making assistance for managers designing, innovating and using Service Business Models to create sustainable Ecologies. Moreover, a Leadership perspective with a systems level strategy in Service Eco-Systems through externally-faced Value Propositions with the ability to create opportunities needs to be developed through a systems thinking. Furthermore, the quality of interaction, shared information, and influence in Dyad Perspective to facilitate Triad Relationships captures value – which is facilitated by the new Service Canvas Business Model. We argue for a multiple perspective in Service Business Models to cater both partner and customer perspective with internally- and externally-faced Value Propositions to Co-Create or Capture Value – we see that this requires an objective (objectification) foundation for consensus; the 4C model. We contend that Service Eco-Systems cannot scale or sustain without the proper use of Technology specifically Communication but also Information, which determine most of the quality in modern and digital service interactions and perspectives. Our interviews, reviews, and cumulative research in Service Business Models and Eco-Systems with IBM case studies are all strong foundations for current and future research but also for business practice today.
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DUMAS, AUGUSTIN YANN. "Large scale companies and the challenge of being innovative: the integration of external startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236538.
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During the 20th century, Large Scale Companies (LSCs) mindset was all about minimizing risks and maximizing profits. On top of this, they were heavily relying on intellectual property – culture of secret – and they were shaped to exploit rather than to explore. In this context, open innovation brought a completely new approach. As part of the changing landscape, trends of corporate venturing appeared about five years ago. Among LSCs which have chosen to get on the train of innovation, different strategies have been adopted from one company to another. Only today are people witnessing corporate venturing getting more structured. Yet, LSCs have not focused enough just yet on the development of venture structures with external startups. It is essential to understand how to make incubation and acceleration of external startups successful within LSCs. This study adopts LSCs’ perspective and aims at providing them with the best practices that currently exist in the innovation ecosystem in terms of corporate venturing. In particular, this study focuses on how Large Scale Companies (LSCs) can take advantage of external startups through a corporate incubator and/or corporate accelerator in order to become more innovative. The study suggests the venturing process should be divided into three main stages: the identification of the appropriate venture structure and of the right startups, the follow-up of the integrated startups of the corporate venture structure and finally the exit strategy. Building upon the business model canvas and customer value proposition theories, the suggestion is made for LSCs to step backwards and reflect thoroughly about the corporate venture strategy they want to adopt. LSCs should be aware that they evolve as part of a complex venturing ecosystem, and that each tool, rather than being isolated, should embrace and collaborate with the multitude of existing structures.Under de 20 århundradena var Large Scale Companies (LSCs) tankegangen allt om minimering av risker och maximesring av överskott. Utöver detta var de starkt beroende av immateriella rättigheter - hemlighetskulturen - och de var formade att utnyttja snarare än att utforska. I det här sammanhanget kom öppen innovation till ett helt nytt tillvägagångssätt. Som ett led i det förändrade landskapet uppträdde trenderna för företagsvågningar för ungefär fem år sedan. Blandt LSCs, som har valt att få på toget eller innovation, olika strategier har beslutats från ett företag till ett annat. Endast idag är människors vittnesbörd om företagsvågar att bli mer strukturerad. Ändå har LSCs inte fokuserat tillräckligt på utvecklingen av venturestrukturer med externa startups. Det är viktigt att förstå hur man gör inkubation och acceleration av externa startups framgångsrika inom LSCs. Denna studie antar LSCs perspektiv och syftar till att ge dem de bästa praxis som för närvarande finns i innovationsekosystemet när det gäller företagsledning. I synnerhet fokuserar den här studien på hur Large Scale Companies (LSC) kan dra nytta av externa uppstart genom en företags inkubator och / eller företagsaccelerator för att bli mer innovativ. De studier som antyder vid venturingprocessen bör delas in tre huvudfaser: Identifiering av den aktuella riskstrukturen och rätt uppstart, uppföljning av den integrerade uppstarten av den organisationsstruktur och slutgiltigt slutstrategi. Med utgångspunkt i affärsmodellens kanfas och kundvärdes propositionsteorier, görs förslaget att LSCs ska gå bakåt och reflektera noggrant på företagsledningsstrategin som de vill anta. LSCs borde vara medvetna om att de utvecklas som en del av ett komplext venturerande ekosystem, och att varje verktyg, istället för att isoleras, ska omfamna och samarbeta med de många befintliga strukturerna.
Books on the topic "Value Proposition Canvas"
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Publications, Phoresia. Business Model Canvas: Large and Blank Business Model Canvas Templates with Value Proposition. Independently Published, 2020.
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Publications, Phoresia. Business Model Canvas: Large Blank Business Model Canvas Templates and Value Proposition for Business Owners. Independently Published, 2020.
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Einfluss der Blockchain-Technologie auf Geschäftsmodelle: Entwicklung eines Vorgehensmodells am Beispiel von intermediären Akteuren. Göttingen, Deutschland: Cuvillier Verlag, 2021.
Find full textBook chapters on the topic "Value Proposition Canvas"
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Sire, Pascal, Eric Prevost, Yves Guillou, Alain Riwan, and Pierre Saulais. "How Can TRIZ Tools Tremendously Stimulate the Lean Canvas Analysis to Foster Start-Up Business Model and Value Proposition?" In IFIP Advances in Information and Communication Technology, 93–105. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-32497-1_9.
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Fisher, Greg, John E. Wisneski, and Rene M. Bakker. "Business Model Canvas." In Strategy in 3D, 174–84. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190081478.003.0019.
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The purpose of a business model canvas is to assess how the firm’s economic activity is configured to create and deliver on a firm’s value proposition. The business model canvas provides a holistic perspective of how the major elements of a business need to be aligned to allow the firm to create and capture value. Managers can use a business model canvas when initiating a new business, or when seeking to revise the strategy of an existing business by assessing how the current configuration of activities may need to change to deliver on the new strategy. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of the business model canvas. The chapter also continues the illustration of Spotify and applies the steps of business model canvas to this case.
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Vojinović, Iva, Dušan Barać, Ivan Jezdović, Milica Labus, and Filip Jovanović. "An Approach to Designing IoT-Based Business Models." In Sustainable Business, 246–67. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9615-8.ch012.
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This chapter will foster the understanding of the structure of business model elements in Internet of things field. Business model provides an efficient way to analyze, understand and manage strategically oriented goals for one or more stakeholders in order to create some value for end-users, but in the Internet of things there is not clear path for its development. An approach that will be used is the generally accepted principle of forming business model, Canvas template, which is a strategic template for understanding the relation between key partners, key activities, customers and clients, key resources, value proposition for customers in the form of products or services, relationships with customers, sales and distribution channels, cost structure, income flow. Presented is an integrated model with main aspects that should be covered when it comes to the Internet of things business model development, combining Canvas template, inside organizational structure and ecosystem restrictions.
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Vojinović, Iva, Dušan Barać, Ivan Jezdović, Milica Labus, and Filip Jovanović. "An Approach to Designing IoT-Based Business Models." In Securing the Internet of Things, 148–69. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9866-4.ch009.
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This chapter will foster the understanding of the structure of business model elements in Internet of things field. Business model provides an efficient way to analyze, understand and manage strategically oriented goals for one or more stakeholders in order to create some value for end-users, but in the Internet of things there is not clear path for its development. An approach that will be used is the generally accepted principle of forming business model, Canvas template, which is a strategic template for understanding the relation between key partners, key activities, customers and clients, key resources, value proposition for customers in the form of products or services, relationships with customers, sales and distribution channels, cost structure, income flow. Presented is an integrated model with main aspects that should be covered when it comes to the Internet of things business model development, combining Canvas template, inside organizational structure and ecosystem restrictions.
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Vojinović, Iva, Dušan Barać, Ivan Jezdović, Milica Labus, and Filip Jovanović. "An Approach to Designing IoT-Based Business Models." In Emerging Trends and Applications of the Internet of Things, 43–70. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2437-3.ch002.
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This chapter will foster the understanding of the structure of business model elements in Internet of things field. Business model provides an efficient way to analyze, understand and manage strategically oriented goals for one or more stakeholders in order to create some value for end-users, but in the Internet of things there is not clear path for its development. An approach that will be used is the generally accepted principle of forming business model, Canvas template, which is a strategic template for understanding the relation between key partners, key activities, customers and clients, key resources, value proposition for customers in the form of products or services, relationships with customers, sales and distribution channels, cost structure, income flow. Presented is an integrated model with main aspects that should be covered when it comes to the Internet of things business model development, combining Canvas template, inside organizational structure and ecosystem restrictions.
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Hysa, Xhimi, Vusal Gambarov, and Besjon Zenelaj. "The University in a Retail Context." In Advances in Marketing, Customer Relationship Management, and E-Services, 249–67. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7856-7.ch013.
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On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.
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Yu, Poshan, Xinyi Liu, Ramya Mahendran, and Shengyuan Lu. "Analysis and Comparison of Business Models of Leading Enterprises in the Chinese Hydrogen Energy Industry." In Advances in Civil and Industrial Engineering, 179–216. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9810-8.ch008.
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In order to achieve the goals of peak global greenhouse gas (GHG) emissions by 2030 and carbon neutralization by 2050, it is necessary to promote the transformation of China's energy sector dominated by fossil energy. Hydrogen energy is considered as the “ultimate energy” in the 21st century. It is redefining, restructuring, and transforming the China's energy sector. Therefore, Chinese enterprises need to reshape their value proposition through business model innovation. This chapter selects 10 leading enterprises in China's hydrogen energy industry. Through the business model canvas analysis of their business models, along with policies and development trends of China's hydrogen energy industry, this chapter provides the basic knowledge of popular business models in China's hydrogen industry and puts forward suggestions and research directions for the long-term development of its enterprises.
Conference papers on the topic "Value Proposition Canvas"
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Schodl, Reinhold, and Sandra Eitler. "Evaluation of Urban Consolidation Centers from the Customer’s Perspective." In TRANSPORT FOR TODAY'S SOCIETY. Faculty of Technical Sciences Bitola, 2021. http://dx.doi.org/10.20544/tts2021.1.1.21.p28.
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Abstract – An Urban Consolidation Center (UCC) is a logistics solution aimed at reducing negative environmental and traffic effects of freight transportation in cities. This is mainly achieved by the consolidation of loads across customers. Despite having potential benefits, UCCs have not been widely implemented in practice. To realize the theoretical potential of UCCs in practice, a UCC has to attract customers. Crucial for the success of a UCC is a good fit between its services and the requirements of its market. Therefore, this paper addresses how UCCs can be evaluated from the perspective of its direct customers, i.e., freight forwarders and carriers. The Value Proposition Canvas, an established tool for business modeling, is adopted as a framework. The presented framework can be applied in a practical setting and provides the basis for an estimation of a UCC’s actual benefits. Keywords – Urban Consolidation Center, Value Proposition Canvas, city logistics, urban freight transport
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Grilo, André, Geraldo Neto, and Laura Caroline Dias Fernandes. "VALUE PROPOSITION CANVAS APLICADO AO PROCESSO DE DESIGN: DESENVOLVIMENTO DE NOME E IDENTIDADE VISUAL PARA APLICATIVO DE MOBILIDADE EM CAMPUS UNIVERSITÁRIO." In 12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Editora Blucher, 2016. http://dx.doi.org/10.5151/despro-ped2016-0097.
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Marcelo Borja-Galeas, Carlos, and Hugo Arias-Flores. "How does the participatory design in the brand construction helps?" In 8th International Conference on Human Interaction and Emerging Technologies. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002800.
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The brand is not just a logo, goes further, it is like the consumer internalizes the product or service. It is to look from coherence, consistency, perseverance, trust, content and reach the customer, these elements are the way for the construction of a brand. The corporate image is created from a cultural internalization of the company and becomes the identity that will be reflected towards the whole world, this design is born of the participation of the designer and the senior executives, who transform the ideas through the use of tools Innovative administration. The objective of this investigation is to generate the corporate identity manual through the use of Canvas, identifying the value proposition of the company. Through the use of a heuristic matrix, the value proposition and differentiators that the company have, added the iconic elements that represent them, together with the colors and typographies that together build the brand with its components: (1) , (2) Color and (3) typography. The participatory design of the actors at each stage, accelerates the brand construction and the results are integrated into the best corporate identity and resistance is avoided in their adoption.