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1

Gupta, Varun. Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-18322-5.

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3rd, Wilson James. Making the Case: Value Proposition Analysis and Strategy. Penser Press, 2020.

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Perrin, Ben. Value Proposition. John Wiley & Sons Inc, 2006.

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Liang Tsai, Hui. Information Technology and Business Process Reengineering. Praeger, 2003. http://dx.doi.org/10.5040/9798400670251.

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Information technology matters. The formulation of business models and strategies is likely to be seriously flawed if it neglects new technological changes and repercussions. Information technology and organizational learning are both critical to attaining and sustaining competitive advantage. Based on these premises, and on the increasingly evident obsolescence of the traditional, hierarchical business model, the author takes an integrated approach to the discussion of organizational learning, new value propositions, supply-chain optimization, e-commerce, new perspectives on business process
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Chonko, Larry B., and Eli Jones. Sales Force Agility, Strategic Thinking, and Value Propositions. Oxford University Press, 2011. http://dx.doi.org/10.1093/oxfordhb/9780199569458.003.0019.

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Pigneur, Yves, Alexander Osterwalder, Smith Alan, Gregory Bernarda, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Wiley & Sons, Incorporated, John, 2015.

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Pigneur, Yves, Alexander Osterwalder, Smith Alan, Gregory Bernarda, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Wiley & Sons, Incorporated, John, 2015.

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Pigneur, Yves, Alexander Osterwalder, Smith Alan, Gregory Bernarda, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Wiley & Sons, Incorporated, John, 2015.

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9

Dooms, Michael. Crafting the Integrative Value Proposition for Large Scale Transport Infrastructure Hubs: A Stakeholder Management Approach. Academic & Scientific Publishers, 2011.

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10

Gupta, Varun. Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage. Springer International Publishing AG, 2023.

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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage. Springer International Publishing AG, 2023.

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12

Value Proposition Design: How to Create Products and Services Customers Want. Wiley India Private Limited, 2015.

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13

author, Pigneur Yves, Bernarda Greg author, and Smith Alan author, eds. Value proposition design: How to create products and services customers want. John Wiley & Sons, 2014.

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14

Papadakos, Patricia, Yves Pigneur, Alexander Osterwalder, Smith Alan, and Gregory Bernarda. Value Proposition Design: How to Create Products and Services Customers Want. Get Started With... Wiley & Sons, Incorporated, John, 2015.

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Pigneur, Yves, Alexander Osterwalder, Smith Alan, and Greg Bernarda. Value Proposition Design: Entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollenDie Fortsetzung des Bestsellers Business Model Generation! Campus Verlag GmbH, 2015.

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16

Larson, John A., and Bennett E. McClellan. Capturing Loyalty. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400623356.

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Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consiste
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Guerrero, Alexander A. Defense and Ignorance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190922542.003.0016.

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This chapter has a negative thesis and a positive thesis. The negative thesis is that, at least in the arena of national security, electoral representative democracy is incompatible with popular sovereignty, a prerequisite of political legitimacy. The incompatibility arises due to five distinct but interrelated factors. First, confidentiality: strategic requirements of confidentiality and secrecy undermine meaningful political accountability. Second, ignorance: national security policy is technical and complicated to an extent that the average voter lacks the information and competence require
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