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Relevant bibliographies by topics / Value Proposition Strategy / Dissertations / Theses

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Dissertations / Theses on the topic 'Value Proposition Strategy'

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Published: 4 June 2025

Last updated: 1 August 2025

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1

Storubleva, Ekaterina, Gregor Milosch, and Christian Neumann. "Volvo Trucks' Customer Value Proposition." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9535.

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<p><strong>Title:</strong> Volvo Trucks' Customer Value Proposition</p><p><strong>Authors:</strong> Ekaterina Storubleva, Gregor Milosch, Christian Neumann</p><p><strong>Tutor:</strong> Erik Hunter</p><p><strong>Date:</strong> May 2009</p><p><strong>Keywords:</strong></p><p><strong></strong>Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing</p><p><strong>Purpose:</strong></p><p><strong></strong>The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to

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Culling, Benjamin George. "Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries." Thesis, De Montfort University, 2006. http://hdl.handle.net/2086/4293.

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Dunstheimer, Markus. "Idea Management in Technology Development : Evaluation Criteria for Value Proposition, Technology and Strategy." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40790.

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Purpose Idea Management as key activity in the front-end of innovation is crucial for not only targeting new products but also for new technologies. Nevertheless, the interrelations between Idea Management and Technology Development are still not fully understood. Due to the different abstraction levels of products and technologies, an in-depth investigation of evaluation criteria for Technology Development ideas is required. Therefore, the purpose of this thesis is to examine which evaluation criteria are pertinent for each phase of Idea Management, when applied for Technology Development. De

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Van, der Merwe Carmen. "An engineering approach to an integrated value proposition design framework." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/96856.

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Thesis (MEng)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: Numerous problems with product quality and time-to-market launches can be traced back to the management of the product lifecycle. This research assignment provides insight into how an integrated value proposition design framework can address these issues by shifting the focus of product lifecycle management from being product-centric to being customer-centric. This framework combines tools, methods and processes from a variety of disciplines such as Systems Engineering, Marketing, Project Management, and Financial Management. T

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Dilani, Sara, and Alexandra Papadopoulos. "Six-hour workday as an employer branding strategy : A multiple case study." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36697.

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Background - In pace with increased work-related stress and the difficulty in attracting and retaining skilled staff, companies find new ways to rationalize the organization. Working-time reduction is one of these strategies in connection to an effective employer branding attribute. Purpose - The aim is to examine the rationale behind the six-hour workday and how it is used as an employer branding strategy. Additionally, the aim is to examine the advantages and disadvantages of the six-hour workday as an employer branding strategy as well as the future prospects. Method - This study has applie

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Gouveia, Joana Catarina Luz. "Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?" Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11663.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>For a long period, energy has been seen as an invisible good. In the users' mind, choices and costs related to energy are not connected. However, for consumers to change their behavior these two may be connected and consumers should become aware of the consequences of their actions and motivated to adjust them. Through the development of Smart meters, the next generation of gas and electricity meters which offer a range of intelligent functio

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Alkhasov, Solomon S. "Commercializing a Resin-Coated Proppant." Case Western Reserve University School of Graduate Studies / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=case1404838630.

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Jacobs, Stephan. "The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209828.

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The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not

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Tošić, Damjan, and Usman Tariq Bhatty. "Value Co-Creation & Proposition in Service Business Models & Eco-Systems – Interactions, Perspectives, Roles : 20 Manager Interviews in SMEs & MNCs 3 Case Studies from IBM (Leadership, Strategy, Technology, Services)." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-34812.

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The academic and business understanding of how Business Models through Service Logic co-creates, proposes, and captures value in extensive and complex Networked Systems is at its first daylight, specifically in the context of Service Systems with their Ecologies. With the complexity emerging in the Service Economies along with the advances in Information and Communication Technology such as the Cloud and Big Data, to describe and define the business operations, units, and value propositions consequently is done by business modeling and innovation of the company to acquire a current or new capi

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Sörberg, Sanna, and Mathias Österlund. "Digitaliseringens påverkan på värdeerbjudandet inom skogsbranschen utifrån ett kundperspektiv." Thesis, Linköpings universitet, Industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138353.

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This study examines how digitalization changes the value proposition and the business model within the forest industry from the perspective of the forest owners and how this changes the experienced customer value. Previous studies have focused on how digitalization creates value for the company, and this study contributes to research by giving insights in how the customers perceive a digitalization and is useful in the design of the value proposition and the business model. The Swedish forest industry is highly competitive and the companies have to compete for the wood and forest service jobs

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Vinberg, Kasper, and Stefan Lindstedt. "The price you’re worth: A case-study of pricing in the TIC-market." Thesis, Linköpings universitet, Industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166406.

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How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. As a simplifying measure, pricing practices are commonly categorized into three categories: cost-based, competition-based and value-based pricing, of which value-based pricing is considered the superior practice by scholars. Consequently, the issue of how to adopt value-based pricing

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12

Crafford, Johannes. "The strategic sourcing value proposition : a Sasol case study." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/8257.

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Thesis (MBA)--University of Stellenbosch, 2010.<br>The value-add of a functional department in the corporate environment is continuously being challenged. Functions regularly find themselves in a state of restructuring in order to reduce cost structures which speaks volumes about an organisation’s view of its functions. What is however extremely important to take into account, is that functions can in fact add a great deal of value to the business, but before a function can be recognised as a value-adding partner, it needs to transform itself from a traditional transaction-driven service to

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Mthiyane, Sandile. "The impact of strategic Facilities Management on the Employee Value Proposition." Master's thesis, University of Cape Town, 2018. http://hdl.handle.net/11427/29779.

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Facilities Management (FM) has and continues to evolve strongly as a strategic function in many organisation. Many organisations have also recognised the importance of human capital for the success of their operations. This is why the concept of Employee Value Proposition (EVP) is growing in popularity and is becoming one of the main focuses especially in human capital management spheres. Whilst there are many factors that contribute to the EVP, strategic FM has not been one of the focus areas. Although strategic FM has had a focus on user satisfaction as well as the usability of facilities, t

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ISAKSSON, JENNY, and JOHANNA SJÖGREN. "Revenue model analysis in the creditdecision services market." Thesis, KTH, Industriell Management, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190198.

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One of the most fundamental aspects of a business is revenue generation. The revenue modeldescribes how revenues are collected by a firm through selling its products and services. Asrevenue generation is of great importance to a business, it is essential for companies to analyzetheir revenue model to establish whether their current model for revenue appropriation isoptimal.After conducting pre-interviews at Bisnode AB, the commissioner of this study, it becameevident that Bisnode has a need to analyze their current revenue model for its credit decisionservices in a structured manner to ensure

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15

Filho, Antonio Sabre Nasser. "Proposta de valor e modelo de negócios: o caso do salgante." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/12/12142/tde-15122016-114556/.

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O objetivo deste estudo foi o de analisar o lançamento do Bio Salgante, produto desenvolvido sem a presença de sódio em sua formulação, com a finalidade de substituir parcialmente o sal de cozinha. A motivação da Matrix Health, empresa nascente de pequeno porte e detentora do Bio Salgante, em desenvolver e lançar o produto, veio da observação do potencial para este segmento; o consumo de sal e consequentemente de sódio no Brasil é uma vez e meia maior que o recomendado pela Organização Mundial de Saúde, e um importante inconveniente desse excesso no consumo está relacionado com a hipertensão a

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16

Battula, Karthik. "Business Model Framework for Open Innovation projects in Incumbent organizations : A study on Incumbent organization in Sweden." Thesis, Blekinge Tekniska Högskola, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-17883.

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This thesis is about exploring the suitable business model framework for open innovation projects in incumbent organizations like Ericsson. Due to the rise in global competition and digitalization incumbent companies cannot innovate in closed innovation systems. Open innovation accelerates the flow of internal and external knowledge for expanding to the new markets by the use of innovation. Companies need reliable and working tools to innovate their business models. Along with technological innovation, business models also play a dominant role in businesses. Companies need to protect their bus

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Van, der Molen Thomas, and Anastasia Bagrianski. "Strategic Sustainable Trigger Questions: How Strategic Sustainable Development might be introduced in the Lean Startup through the Business Model Canvas." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12858.

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We are living in the “Anthropocene” the era in which human activities are responsible for severe damage to the resilience of the ecological and social systems, undermining the Earth’s autopoetic mechanism, integrity and ability to function as a healthy complex adaptive systems. The prevailing societal paradigm for business practices has yet to realise the reality of our current global unsustainable state – and the shift necessary to move us forward collectively. Startup companies have a unique opportunity to gain and leverage competitiveness and attractiveness for funding and customers through

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18

Aline, de Santa Izabel Alves. "To Be Lean or Not To Be Lean : Developing a Strategic Plan for a Nutraceutical Startup in Sweden." Thesis, KTH, Entreprenörskap och Innovation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190199.

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Time to market can be a decisive factor when bringing a new product or a new company to the market. Sometimes, for not defining strategic plans during the new product development phase, companies fail. According to the Lean Start Up Methodology (LSM), testing market-fit as early as possible and customer focused product development are important to increase the chances of a successful commercialization. The definition of a value proposition based on the market needs is seen as a central point to orchestrate key activities such as teamwork, efficient product development and marketing and finally

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19

Chen, Cheng-Ta, and 陳政大. "Application of Value Proposition in Patent Filing Strategy." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5r78pb.

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碩士<br>國立臺灣大學<br>創業創新管理碩士在職專班<br>107<br>Nowadays, strategies for filing intellectual properties in most industries are focused in innovative efficiencies of new product or new technologies, and protective rights in the intellectual property, for example: patent, obtained is the main target to accumulate intangible assets in patent or other intellectual property. And these intangible assets composed by the patents and intellectual properties have became one of the most important mainly properties. Industries, inventors and patent specialists often take the patent qualities as key factors, not on

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20

Beath, Cynthia, and Jeanne W. Ross. "Delivering on the Vendor's Value Proposition: Business Process Outsourcing at EFunds." 2005. http://hdl.handle.net/1721.1/27858.

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EFunds Corporation is the third largest business process outsourcing (BPO) provider in India. Specializing in the financial services, retail and telecommunications industries, EFunds offers financial services, customer services and transaction intensive applications. In early 2005 EFunds was assessing how it could garner a larger share of the growing offshore BPO market. EFunds management was focusing on honing three distinctive competencies: robust IT support, business process expertise, and its unique customer qualification methodology. But to really grow its business EFunds also needed to h

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21

Goss, Dominika. "Decomposing the value proposition of a cloud services company for technological startups." Master's thesis, 2021. http://hdl.handle.net/10362/132590.

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The CEE region is rich in software developers, which leads to a significant concentration of technological start ups. Cloud Computing providers recognize the importance and potential of these start ups and invest in this region. Therefore, an arising question is: How to market oneself to partner to the greatest number of promising start ups? In this thesis, two studies were conducted to verify the above question. First, the free word association task combined with the affinity index was performed. Second, perceptual maps of start uppers perception were created,

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22

Huang, Han-Te, and 黃瀚德. "Evolutionary Business Model: Value Proposition, Knowledge Management Process and Growth Strategy in Health Care Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/89427107127985971249.

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碩士<br>元智大學<br>經營管理碩士班(國際企業學程)<br>100<br>Business model has been viewed as an important element to determine the performance of a company. Business model has been used extensively but its definition is not clear in academics. In addition, the evolution of the business model is not well studied. Because of the ambiguous definition, managers cannot precisely define and design their own business model in practical world. This study focuses on the evolution of the business model, specifically in Healthcare Industry. First, from secondary data, we collect the concepts of the business model from the

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Marques, Diogo Miguel De Aguiar Pinto E. Morais. "Boosting customer loyalty by increasing brand engagement and offering value-added solutions: the development of a loyalty program´s value proposition." Master's thesis, 2021. http://hdl.handle.net/10362/131003.

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The Consulting Project focuses on the strategic assessment of the potential value creation of a loyalty program in the context of the insurance industry and also on the development of one for Tranquilidade–including its value proposition; structure; mechanics; and financial impact assessment. The fulfilment of this pair of objectives was accomplished by conducting externa land internal analyses, in order to identify not only the opportunities and threats in the insurance industry but also to pinpoint Tranquilidade’s strengths and weak nesses to succeed in it. The Team proceeded to formulate hy

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Roquette, Diana Briz Esteves De Carvalho. "Lusíadas dental field lab: launching a new brand in dental care - designing a winning value proposition." Master's thesis, 2021. http://hdl.handle.net/10362/132374.

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Following the proposed scope of the project, goals and deliverables were set under three distinct dimensions, comprising an analysis of both the market and the company, the creation of a winning Value Proposition, and the conceiving of recommendations for an expansion strategy. An Internal Analysis was conducted to assess Lusíadas Dental’s current capabilities and key figures, supporting the evaluation with an examination of the Consumer Decision Journey to better understand the existent efforts within the distinct stages of the process

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Friedrich, Julius. "Transparency international Canada - developing a fundraising strategy." Master's thesis, 2016. http://hdl.handle.net/10362/20539.

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CEMS<br>The lack of resources and a clear fundraising strategy have been identified as the main reasons preventing Transparency International Canada from achieving its vision and mission and developing TI Canada into a stronger chapter. Therefore, our team developed a fundraising strategy and a concrete work plan on how to generate additional funding in the short and long run. This was achieved by profoundly analyzing TI Canada’s current fundraising situation, drawing a detailed picture of the ideal situation and identifying the gaps in between. Eventually, different deliverables for the var

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Santos, Maria João Sousa Inácio dos. "An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites." Master's thesis, 2014. http://hdl.handle.net/10071/10229.

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I23 - Higher Education Research Institutions; M16 - International Business Administration<br>Surrounded by and born out of an increasingly borderless, competitive and customer-centred world, business schools are being pushed into replacing the typical educational ad-hoc management by a more strategic and market-driven approach. However, due to the so-claimed specificities of educational service and the academic ambitions of business schools, this path is neither consensual nor generalised. This study looks into international business schools’ web sites as a “shop window” to their choices of r

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27

Lai, Hung-Chi, and 賴宏奇. "On the Marketing Strategy and Customer Value Proposition for a Taiwanese System Kitchenware Retail-Chain: A Case Study of A Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/t724ya.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>105<br>Following the progressive transformation of the lifestyle and the development of economy, consumers pay more attention to improve the quality of their kitchen layout and equipment, and to satisfy various demands of lifestyle. Therefore, system Kitchenware companies must have better perception on customers’ demand and value of their kitchen. This study investigated the management strategy of a system Kitchenware company via the aspects of customer value proposition using the approach of case study. We examined the management strategies of system kitchenw

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28

Burgmayr, Alexander. "From business plan to value creation : a strategic B2B marketing plan for a start-up in the digital health care market." Master's thesis, 2021. http://hdl.handle.net/10400.14/35351.

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The digital health market is becoming increasingly important and is driven by the current COVID-19 pandemic. Despite the increasing importance of the market, the existing literature does not sufficiently cover direct marketing applications. The dissertation therefore directly addresses this research gap and is intended to demonstrate how concrete B2B marketing strategies can be designed for the digital health market. To illustrate this kind of marketing plan, the Portuguese start-up Mentora Health served as an example. Based on a comprehensive situation analysis, a positioning strategy w

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Passos, Carlos Daniel. "The flex consulting project business plan and value proposition." Master's thesis, 2010. http://hdl.handle.net/10071/10410.

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JEL Classification: Startups (M13), IT Management (M15)<br>This study presents the business plan and value proposition for the startup company named Flex Consulting. The project explains the strategic vision and creation process of this new business venture in IT management consulting. The main goal of the Flex Consulting company is to create integrated business solution to compete in the global market. The most important concept is based in the innovative philosophy in business consulting: proper methods to work with the corporate core knowledge resources and the use of essential tools

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Lu, Chia-lung, and 呂佳隆. "A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/26716019140702233035.

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碩士<br>國立中山大學<br>高階經營碩士班<br>104<br>There were numerous food safety issues for the past few years. The modern human have discontent toward chemicals, chemical drugs and food additives. Now people back to nature things, for example, natural herbal products, natural herbal nutritional supplements, and natural herbal skin care products and so on. The purpose of this research analyzes the demand of the modern consumers for Chinese herbal medicine, seeks value proposition with differences, deliberates the new business model, and lead the same trade upgrading. This research will include questionnaire

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Lopes, Rita Maria Videira Vieira Gonzalez. "AI meets Strategic Management Consulting : the effects of AI on the business model & value proposition of SMC firms." Master's thesis, 2021. http://hdl.handle.net/10400.14/35073.

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The Strategic Management Consulting (SMC) industry is one of the more developed segments within the professional services industry. Artificial intelligence (AI) has already been introduced in some consultancies, but its application is still very limited and the implications of this technology from a strategic standpoint are still to be fully determined. The aim of this study is to analyse to what extent the business model and value proposition of SMC firms will be impacted once AI has been further introduced into its operations. Disruptive technologies such as big data and big data analytics

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Charamba, Millicent Patience. "Applying the business model canvas to develop business models for SMEs in Namibia : a case of the Khomas Region." Diss., 2017. http://hdl.handle.net/10500/23845.

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There have been tremendous economic developments in all parts of the world including developing nations. One of the major drivers of these developments has been from the Small to Medium Enterprises (SMEs). These businesses have enabled many nations to create employment, resulting in an increase in the Gross Domestic Product (GDP). In as much as SMEs have well documented benefits, they also require many support, capital and business skills. This has led to the establishment of SME incubation centres where start-ups are hosted and trained to have the business skills. However, despite the incubat

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Cruz, Ana Margarida Ferreira. "Análise da estratégia de negócio em empresas de software." Master's thesis, 2017. http://hdl.handle.net/1822/55838.

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Dissertação de mestrado em Engenharia Informática<br>A procura por produtos e serviços baseados em software mantém-se em níveis muito elevados. Esta procura induz uma competitividade muito forte no mercado, particularmente ao nível das start-ups onde se tem verificado uma taxa de sobrevivência bastante reduzida. Nestas empresas, é necessário desenvolver um modelo de negócio apropriado às condições de mercado e que tire partido das vantagens competitivas da empresa. Por outro lado, a estratégia de negócio e o modelo de negócio podem sofrer alterações ao longo da vida da empresa, no sentido

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