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Journal articles on the topic 'Value Proposition Strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Suvorova, Tat'yana. "Russian Practice of Marketing Management by Value Proposition." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 9, no. 4 (2024): 610–19. https://doi.org/10.21603/2500-3372-2024-9-4-610-619.

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As a method of marketing management, value proposition means that the business strategy relies on a promise of value. It is a value offer that represents the product or service as unique, thus increasing the customer loyalty. This approach is regarded as efficient both by marketeers and entrepreneurs because a well-designed value proposition is usually profitable for the company. The author developed an up-to-date definition for value proposition and analyzed specific cases of successful value propositions as a marketing strategy. Standard research methods made it possible to describe the stag

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Bohnsack, René, and Jonatan Pinkse. "Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles." California Management Review 59, no. 4 (2017): 79–96. http://dx.doi.org/10.1177/0008125617717711.

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Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance

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Payne, Adrian, and Pennie Frow. "Developing superior value propositions: a strategic marketing imperative." Journal of Service Management 25, no. 2 (2014): 213–27. http://dx.doi.org/10.1108/josm-01-2014-0036.

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Purpose – Scholars identify the value proposition as representing the essence of strategy and the firm's single most important organizing principle. However, research suggests less than 10 per cent of companies formally develop value propositions. The purpose of this paper is to undertake case study research investigating the process by which leading companies develop their value propositions. Design/methodology/approach – The research identifies that the financial services and telecommunications vertical markets are viewed as the highly sophisticated industry sectors in terms of customer mana

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Äyväri, Anne, and Annukka Jyrämä. "Rethinking value proposition tools for living labs." Journal of Service Theory and Practice 27, no. 5 (2017): 1024–39. http://dx.doi.org/10.1108/jstp-09-2015-0205.

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Purpose The purpose of this paper is to provide a conceptual analysis on value proposition tools to be used in future empirical research and in building managerial insight. The conceptual analysis focusses on a living lab framework and recent theoretical developments around the concept of value that are reflected in the context of three managerial tools for creating value propositions. Design/methodology/approach Using abductive reasoning, the descriptions of the tools were analysed as cultural texts, as language-in-use in a social context. Findings In the context of the living labs approach,

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Wouters, Marc, James C. Anderson, and Markus Kirchberger. "New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions." California Management Review 60, no. 4 (2018): 101–24. http://dx.doi.org/10.1177/0008125618778855.

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A corporation that employs an “outside-in” startup program needs to screen a large number of potential startups and assess each time: What is the value of the startup’s offering to our business, and what resources and support will the startup need so we can actually obtain its offering? However, many startups are not very good at communicating their customer value proposition in a way that helps the customer firm making such assessments. This article recommends that startups construct two sequential value propositions. The Innovative Offering Value Proposition communicates how the startup’s of

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Smith, Laura, Roger Maull, and Irene C.L. Ng. "Servitization and operations management: a service dominant-logic approach." International Journal of Operations & Production Management 34, no. 2 (2014): 242–69. http://dx.doi.org/10.1108/ijopm-02-2011-0053.

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Purpose – The purpose of this paper is to provide further insight into operations management of the product-service (P-S) transition, known as servitization, and the resulting product service system (PSS) offerings. In exploring the P-S transition, this paper adopts a service-dominant (S-D) logic view of value creation, using it as a lens through which to explore value propositions of the P-S transition and their operations design. Design/methodology/approach – This paper presents an in-depth case study of an original equipment manufacturer of durable capital equipment who, over the last five

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Huerta, Timothy R., Eric W. Ford, Lori T. Peterson, and Keith H. Brigham. "Testing the hospital value proposition." Health Care Management Review 33, no. 4 (2008): 341–49. http://dx.doi.org/10.1097/01.hcm.0000318770.82642.c6.

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VOYIAKIS, EMMANUEL. "International Law and the Objectivity of Value." Leiden Journal of International Law 22, no. 1 (2009): 51–78. http://dx.doi.org/10.1017/s0922156508005633.

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AbstractThe familiar critical claim that propositions of international law cannot be both objective and normative casts a long shadow over international legal theory. The claim relies on the conjunction of two ideas: first, that the truth-conditions of any proposition of international law will include some element of evaluative judgement (about the right or the good) that gives the proposition its normative character, and, second, that evaluative judgements cannot be objectively true or false. International lawyers have two main strategies for defending their discipline against this sceptical

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Choi, Alexander S., and Aparna Ananth. "Anesthesia Value Proposition: An Introduction to a Practice Business Strategy." ASA Monitor 78, no. 12 (2014): 34–36. https://doi.org/10.1097/01.asm.0001072448.74686.cf.

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Zheng, Vanessa. "The value proposition of adopting mCRM strategy in UK SMEs." Journal of Systems and Information Technology 13, no. 2 (2011): 223–45. http://dx.doi.org/10.1108/13287261111136025.

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Wiengarten, Frank, Huashan Li, Prakash J. Singh, and Brian Fynes. "Re-evaluating supply chain integration and firm performance: linking operations strategy to supply chain strategy." Supply Chain Management: An International Journal 24, no. 4 (2019): 540–59. http://dx.doi.org/10.1108/scm-05-2018-0189.

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Purpose This paper aims to explore the performance implications of supply chain integration (SCI) taking a strategic perspective. Thus, this paper is set to provide answers to the following research questions: Does a higher degree of SCI always lead to greater firm performance improvements? As the answer to this question is likely to be no, the authors explore the performance implications from a strategic perspective: Is the SCI–performance relationship contingent on a company’s competitive priorities (i.e. operations strategy)? Design/methodology/approach The authors explore their questions t

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Ayularas, Bonita, and Ilma Aulia Zaim. "Business Strategic Realignment for a Sustainable Fashion Brand." Journal of Business and Management Review 5, no. 2 (2024): 105–23. http://dx.doi.org/10.47153/jbmr52.8952024.

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Research Aims: This study aims to determine and formulate business strategies for House of Majik, an upcycling fashion brand, to redefine its business model as a sustainable fashion brand.  Design/methodology/approach: This study uses a conceptual framework which uses several steps and tolls, such as business environmental scanning through external analysis (PESTEL, Porter’s Five Forces, and Competitor Analysis), Internal Analysis (Value-chain Analysis), Strategy Formulation (TOWS Matrix Analysis), and Redefining Business Model through Value Proposition Canvas and Business Model Canvas a

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Emerson, Jed. "The Blended Value Proposition: Integrating Social and Financial Returns." California Management Review 45, no. 4 (2003): 35–51. http://dx.doi.org/10.2307/41166187.

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Ahmad Dahlan, Abdul Rahman, Jamaludin Ibrahim, Mohamed Razi Mohamed Jalaldeen, and Mohammed El Mohajir. "REDESIGN BUSINESS MODEL OPTIONS FOR "UNIVERSITY OF THE FUTURE" AND STAYING RELEVANT IN THE FOURTH INDUSTRIAL REVOLUTION AGE." Journal of Information Systems and Digital Technologies 2, no. 1 (2020): 47–59. http://dx.doi.org/10.31436/jisdt.v2i1.91.

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Several key studies have shown that the higher education sector is in need of new business models in order to stay relevant and sustainable in the New Digital Age. Pressures and drivers of change â€“ funding, changes in the technology and Fourth Industrial Revolution (4IR), digital socio-economy, and business model, to name a few â€“ that demand institutional change by re-examine its existing business model and value proposition, if success is to be sustained over the long term. The digital changes are dynamic and complex. This paper adopted the design and system thinking approach. Strategy ca

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Sharma, Tripti, and Tapabrata Ghosh. "Cognizant India: reinventing the value proposition." Emerald Emerging Markets Case Studies 5, no. 8 (2015): 1–18. http://dx.doi.org/10.1108/eemcs-11-2014-0271.

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Subject area Strategic management, IT strategy, Business & IT Consulting, International Business. Study level/applicability PGDM and Executive programmes. Case overview Cognizant Technology Solutions, one of the giants in the Indian information technology (IT) industry, has been continually evolving new strategies and business models to cater to the global IT demand. Starting as an in-house technology unit of Duns & Bradstreet, the case highlights the various pioneering and transformative decisions taken by Cognizant to become one among the Fortune 500 companies of the world. However,

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Swasty, Wirania. "Business Model Innovation for Small Medium Enterprises." Winners 16, no. 2 (2015): 85. http://dx.doi.org/10.21512/tw.v16i2.1561.

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Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SME

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Nagano, Aki. "Value Propositions for Small Fashion Businesses: From Japanese Case Studies." Sustainability 14, no. 6 (2022): 3502. http://dx.doi.org/10.3390/su14063502.

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Environmental problems at the global level have become a critical issue in today’s fashion industry. However, small-and medium-sized fashion business (SMFBs) encounter barriers in promoting green business owing to finances, professional expertise, knowledge, and technology. Therefore, innovative ideas are vital for SMFBs to effectively address constraints to compliance. The purpose of this research is to analyze how SMFBs develop the interactive nature of value propositions based on the case studies of the Onomichi Denim Project and the REKROW and addresses what elements are associated with va

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WOUTERS, MARC. "CUSTOMER VALUE PROPOSITIONS IN THE CONTEXT OF TECHNOLOGY COMMERCIALIZATION." International Journal of Innovation Management 14, no. 06 (2010): 1099–127. http://dx.doi.org/10.1142/s1363919610003021.

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Many larger, technology incumbent companies involve smaller, high-tech entrepreneurial firms in their innovation processes by outsourcing the development of new products, services, and processes. These R&D firms face the challenge of profitable technology commercialization. In this context, we study the use of customer value propositions and agreements based on these. The problem is that it is not clear how such propositions can be structured under considerable uncertainty. Real options logic seems to lend itself, in principle, to structuring value propositions. However, recent studies hav

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Ratih, Mukti Azhar, and Evanthi Ayundha. "Implementation of Value Proposition Design in Indonesian Tourism Industry." Journal of Economics, Finance And Management Studies 5, no. 05 (2022): 1346–52. https://doi.org/10.5281/zenodo.6572892.

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In tourism industry, competitiveness of tourism products which cover tourism attraction, accessibility, and tourism facility have potentials to increase business and industrial competitiveness. But today, those three components are still considered lacking, therefore it needs strategy or business model also innovation in the implementation. Value proposition design as a business model tool which can help a company or organization to know more about a product or service that will be designed or developed and relate it to market interest, so it can create product or service value in order to ful

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Leroi-Werelds, Sara, Sandra Streukens, Yves Van Vaerenbergh, and Christian Grönroos. "Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?" Journal of Service Management 28, no. 4 (2017): 618–39. http://dx.doi.org/10.1108/josm-11-2015-0366.

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Purpose The purpose of this paper is to examine whether explicitly communicating the customer’s resource integrating role in value propositions improves or diminishes value proposition effectiveness. Design/methodology/approach Based on existing research on value propositions, three effectiveness criteria are used: role clarity, expected customer value, and purchase intention. Two experiments manipulating the presence of the customer’s resource integrating role in value propositions test the conceptual model in both an indirect interaction (Study 1, toothpaste, n=207) and a direct interaction

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Larchenko, Victoriya. "A Fashionable Mask: Branded Value Proposition during the Coronavirus Pandemic." European Journal of Medicine and Natural Sciences 4, no. 1 (2021): 21. http://dx.doi.org/10.26417/158ibe43i.

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The coronavirus pandemic has changed not only the social, economic, political spheres of nations, but also fashion industry, having to cancel fashion shows. Fashion brands started offering value proposition changed under new conditions to give the value to their customers with changing needs. A lot of fashion brands follow their pandemic sustainable business strategy to help medical staff with masks, gowns, and sanitizers for free, to donate to medical organizations, coronavirus research in Universities’ laboratories that also increases their EVA. A mask takes mostly two functions – utilitaria

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Mawahreh, Mamdouh Abdel Latif Al, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled Almagharbeh, and Ahmad Y, Bani Ahmad. "Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry." International Journal of Innovative Research and Scientific Studies 8, no. 3 (2025): 2667–76. https://doi.org/10.53894/ijirss.v8i3.7067.

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The study explores the impacts of digital marketing initiatives such as online advertising, social media engagement, and customer analytics on productivity enhancement in service organizations and the mediating role of Value Proposition Strategy. Methods: This study, grounded in a comprehensive literature review and experts' insights, collected data from a structured questionnaire administered to managers from diverse service sectors. Descriptive statistics, correlation analysis, and structural equation modeling (SEM) using Smart PLS were used to analyze the relationships among these variables

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Isomura, Kazuhito, and Pei-Yuh Huang. "Shimamura’s strategy to avoid competition: developing a low-cost operating system and evolutionary manuals." Strategic Direction 31, no. 5 (2015): 37–39. http://dx.doi.org/10.1108/sd-02-2015-0035.

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Purpose – The purpose of this paper is to clarify how a follower company sets its survival strategy and creates its own business model to implement the strategy. Design/methodology/approach – The paper examines the case of Shimamura from the viewpoint of its strategy, business model, business processes, managerial resources and value proposition. Findings – Shimamura’s strategy is to avoid competition by creating a high entry barrier in its main market of local city areas. Shimamura dominates the market by opening its stores intensively in one area and eliminates its competitors to sell its pr

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Siregar, Nurul Haliza, Sri Ramadhani, and Muhammad Ikhsan Harahap. "Strategy Analysis Using the Business Model Canvas Method." Jurnal Manajemen Bisnis 11, no. 1 (2024): 536–46. http://dx.doi.org/10.33096/jmb.v11i1.767.

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This research aims to analyze the Business Model Canvas of Hendys Bakery, which comprises nine elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research adopts a qualitative descriptive research method, employing semi-structured interviews for data collection. The analysis reveals that Hendys Bakery's customer segments encompass individuals of all ages, including tourists visiting attractions in Deli Serdang Regency and Medan City. Value propositions consist of quality pr

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Apriani, Nanda Dwi, Maria Alviona Filiana, and Jamot Gery Ermando. "Strategic Formulation Analysis of National Sport Institute of Indonesia, "IONI"." International Journal of Research and Review 9, no. 3 (2022): 32–40. http://dx.doi.org/10.52403/ijrr.20220305.

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The Indonesian Sports Institute is a private university engaged in the sports industry that contributes to the sports performance segment. We are the solution to achieve sports achievements because we will produce competent and certified undergraduate trainers. We also provide services that are easily accessible, friendly and fast. The strategy method uses the value proposition canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and lean business canvas model. The results of this analysis can help to determine a suitable business model for the Indonesian National Sports Inst

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Phillips-Wren, Gloria, Ralph Doran, and Kristen Merrill. "Creating a value proposition with a social media strategy for talent acquisition." Journal of Decision Systems 25, sup1 (2016): 450–62. http://dx.doi.org/10.1080/12460125.2016.1187398.

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Payne, Adrian, Pennie Frow, Lena Steinhoff, and Andreas Eggert. "Toward a comprehensive framework of value proposition development: From strategy to implementation." Industrial Marketing Management 87 (May 2020): 244–55. http://dx.doi.org/10.1016/j.indmarman.2020.02.015.

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Ardwiansyah, Yogha, Achmad Tjahya Nugraha, and Nunuk Adiarni. "PENERAPAN METODE BUSINESS MODEL CANVAS DAN PETA EMPATI PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) KEBAB DURIAN UCOK." Niagawan 12, no. 2 (2023): 118. http://dx.doi.org/10.24114/niaga.v12i2.46470.

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The research explores the development of a business model for UMKM Kebab Durian Ucok using business model canvas analysis, empathy maps, and gap analysis. As an MSME, Kebab Durian Ucok plays an important role in the national economy. Understanding the business model, customer needs, and identifying performance gaps is critical to Kebab Durian Ucok's continued growth and competitiveness.The study begins by providing an overview of the challenges faced by Kebab Durian Ucok as MSMEs in the food industry and emphasizing the importance of strategic planning in business. This study provides an overv

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Risky Amelia and Tata Sutabri. "Analisis Strategi Sukses Model Bisnis Startup E-Commerce di Era Digital Menggunakan Metode Value Proposition Design." Uranus : Jurnal Ilmiah Teknik Elektro, Sains dan Informatika 2, no. 4 (2024): 23–40. http://dx.doi.org/10.61132/uranus.v2i4.467.

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In the digital age, e-commerce startups are racing to achieve success. However, behind sophisticated technology, the key to success lies in understanding and meeting customer needs. Value Proposition Design (VPD) emerges as an effective strategy for designing customer-centric business models. This study aims to examine the role of VPD in building successful e-commerce startup business models in the digital era. Using a qualitative approach and case studies, this research analyzes the experiences and strategies of several successful e-commerce startups in Indonesia that have implemented VPD. Th

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Graham Spickett‐Jones, J., Philip J. Kitchen, and Jon D. Reast. "Social facts and ethical hardware: Ethics in the value proposition." Journal of Communication Management 8, no. 1 (2003): 68–82. http://dx.doi.org/10.1108/13632540410807556.

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Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive advantage. Using an uncertainty‐reduction model adapted from the diffusion literature, it is suggested that appropriately communicated moral and ethical values can have a role in underpinning an organisation’s reputation and “trusted capacities”, thereby heightening confidence in likely future actions, off

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Trkman, Peter. "Value proposition of business schools: More than meets the eye." International Journal of Management Education 17, no. 3 (2019): 100310. http://dx.doi.org/10.1016/j.ijme.2019.100310.

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Jones, Michelle Eulalia, Alfianida Wulandari, and Ubaidillah . "Strategic Formulation Analysis of Semi-Permanent Building Provider from Containers, "I-Cont."." International Journal of Research and Review 8, no. 11 (2021): 431–40. http://dx.doi.org/10.52403/ijrr.20211155.

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PT. Karya Inti Abadi Kontainer, trademark ‘I-CONT,’ is a container modification company creating business stalls with modern, practical and economical containers. We are the solution for MSME business players, which is focusing on the food and beverage industry. Aside from that, we also provide services in membership from consultation, modification containers, delivery, maintenance, service until reselling and remodification. The strategy method uses the Value Proposition Canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and Lean Business Canvas Model. The results of this

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Latief, Prori Vitaliano, Rizal Syarief, and Rokhani Hasbullah. "Analisis Strategy Pengembangan Bisnis E-Commerce Pertamina Retail dengan Pendekatan Bisnis Model Kanvas." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 14, no. 1 (2019): 24–34. http://dx.doi.org/10.29244/mikm.14.1.24-34.

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The competition of oil and gas industri in Indonesia is very tight. To get survive from the competition; the company has to develop their technology. Nowadays, technological advancement have salient roles in improving the company's business. PT Pertaminan Retail is a large oil and gas company in Indonesia. This study analyzed the design of e-commerce business development models from PT Pertamina Retail called MyPertamina. The method of the study is descriptive analysis and using business model canvas (BMC), the Delphi method, SWOT (Strenghts, weakness, opportunities, & threats), and the Bl

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Gauché, Paul, Theodor W. Von Backström, and Alan C. Brent. "A concentrating solar power value proposition for South Africa." Journal of Energy in Southern Africa 24, no. 1 (2013): 66–76. http://dx.doi.org/10.17159/2413-3051/2013/v24i1a3122.

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Concentrating solar power (CSP) offers the potential for a high degree of localization and an alternative strategy to meet electricity demand for South Africa in a future of uncertain conventional resources. The integrated resource plan (IRP) makes strides to introduce renewables to the electricity generation system by 2030, but we argue that the proposed energy mix is too reliant on resources that are not only unsustainable but also at risk in the short to medium term. Coal and other conventional resources may be more limited than originally anticipated, which if true, requires action to be t

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Setiyawati, Erna, Andhika Saputra, and Rhian Indradewa. "Strategic Formulation Analysis to Build a New Business Startup “Jamu Partnership” in Indonesia." International Journal of Research and Review 8, no. 8 (2021): 568–76. http://dx.doi.org/10.52403/ijrr.20210876.

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Background – PT Oesodo Alam Mandiri (PT OAM) is a startup company that was established to provide solutions to business opportunities and problems that are being faced by people in Indonesia. Before starting a business, it is necessary to analyze both internal and external factors, also carry out strategy formulation. The results of this analysis will assist in determining the right strategy and business model. Through the right strategy and business model, a newly established startup company will be able to compete and be sustainable. Method – Using Value Proposition Canvas, EFE, IFE, VRIO, C

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Eunice, N. Wandiga, M. Kilika James, and James Rosemary. "The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya." Journal of Economics and Business 2, no. 2 (2019): 469–88. https://doi.org/10.31014/aior.1992.02.02.102.

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The purpose of this study was to establish the effect of operations strategy on the performance of management consultancy firms in Nairobi, Kenya. The objectives of the study were: to investigate the effect of resource management, value proposition, facility, and knowledge-based value chain strategies on performance of management consultancy firms in Nairobi, Kenya. The study was conducted among management consultancy firms in Nairobi. The target population for the study was all the 227 management consultancy firms which practice as marketing, human resource, accounting and finance, and operat

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Vinod, B. "Distribution and revenue management: Origins and value proposition." Journal of Revenue and Pricing Management 8, no. 2-3 (2009): 117–33. http://dx.doi.org/10.1057/rpm.2008.62.

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Mr. Ganesh Wadekar, Mr Ganesh Wadekar, and Dr Deepak Tiwari Dr. Deepak Tiwari. "A Review of Marketing Strategy in Internet Marketing." International Journal of Information Technology and Management 16, no. 2 (2024): 29–33. http://dx.doi.org/10.29070/v7hvkd53.

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It is a company's entire strategy for attracting and converting potential customers into buyers ofits products or services. In addition to the company's value proposition and core brand message, amarketing plan includes information on the demographics of the target audience. This paper showintroduction of marketing, internet strategy, internet marketing scenario, market strategy in neweconomy firm.

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Muhammad Haris Suwandi, Farda Hasun, and Muhammad Almaududi Pulungan. "Perancangan Value Proposition Canvas untuk Produk Layanan Digitalisasi UMKM PT XYZ." MES Management Journal 3, no. 3 (2024): 772–89. https://doi.org/10.56709/mesman.v3i3.534.

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The digitalization services for MSMEs (Micro, Small, and Medium Enterprises) by PT. XYZ are designed to provide consistent and high-quality internet connectivity to support various MSME businesses in Indonesia. This service aims to assist MSME operations digitally, reducing operational costs and increasing productivity in the era of globalization. However, in the last year, PT. XYZ has failed to meet its sales targets. The main cause of this issue is that PT. XYZ has not been able to offer services that align with the customer profile. To address this, the research focuses on designing a Value

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Hjelmbrekke, Hallgrim, Ola Lædre, and Jardar Lohne. "The need for a project governance body." International Journal of Managing Projects in Business 7, no. 4 (2014): 661–77. http://dx.doi.org/10.1108/ijmpb-03-2013-0012.

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Purpose – From a project owner's perspective, it is obvious that a project shall contribute to achieving the organisation's strategic goals. The purpose of this paper is to find out what project owners can do to ensure value creation in their projects, what owners actually do in the few cases in which they are actively involved in ensuring value creation and what is the result of their choice. Design/methodology/approach – The authors have analysed 12 projects in the Norwegian construction industry, using a qualitative approach. A general business framework for understanding projects has been

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Pawar, Avinash, Rira Nuradhawati, Atik Rochaeni, and Indra Kristian. "BUSINESS SIGNIFICANCE OF EMPLOYEE VALUE PROPOSITION TOWARDS EFFECTIVE WORKFORCE MANAGEMENT." Jurnal Academia Praja 6, no. 1 (2023): 1–20. http://dx.doi.org/10.36859/jap.v6i1.1421.

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The Employee Value Proposition (EVP) represents the perceived overall deal between employer and employee. The employer offers the employee and expects contributions from the employee in return. The inducements and contributions consist of mutual obligations and promises. Inducements typically concern career progression, organisational support, fair and transparent performance management and more tangible things such as pay and holiday entitlements. Contributions related to working hours, being an employer advocate within and outside the organisation, bringing skills, enthusiasm and entrepreneu

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TOMODA, Akiko. "Japanese SAKE & WINE – Emerging New Value Proposition." Journal of Japan Society of Kansei Engineering 16, no. 1 (2018): 39–42. http://dx.doi.org/10.5057/kansei.16.1_39.

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Straker, Karla, and Erez Nusem. "Designing value propositions: An exploration and extension of Sinek’s ‘Golden Circle’ model." Journal of Design, Business & Society 5, no. 1 (2019): 59–76. http://dx.doi.org/10.1386/dbs.5.1.59_1.

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Organizations feel compelled to tell us ‘what’ they do, without first explaining ‘why’ they do it. Part of the design process is first understanding the need (the why) before focusing on the outcome (the what). An organization’s ‘why’, if successful, can inspire employees and customers to buy-in long term, by resonating on a deeper, emotional level. Sinek’s ‘Golden Circle’ concept has been used to analyse 100 organization’s value propositions across sixteen industries to understand how they are currently communicating their what, how and why. Findings revealed that only 24 per cent of organiza

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Vinod, Ben. "Seat availability: Alignment with the revenue management value proposition." Journal of Revenue and Pricing Management 6, no. 4 (2007): 315–20. http://dx.doi.org/10.1057/palgrave.rpm.5160116.

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Somantri, Gun Gumelar, Arif Satria, and Budhi Hascaryo Iskandar. "ANALISIS MODEL BISNIS PT. PAHALA BAHARI NUSANTARA DENGAN MENGGUNAKAN PENDEKATAN MODEL BISNIS KANVAS." ALBACORE Jurnal Penelitian Perikanan Laut 2, no. 1 (2018): 1–12. http://dx.doi.org/10.29244/core.2.1.1-12.

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Model Bisnis Kanvas (BMC) membantu perusahaan menciptakan model bisnis berdasarkan sembilan blok. Penelitian ini bertujuan menganalisa desain pengembangan model bisnis industri tuna di PT. Pahala Bahari Nusantara (PBN). Metode yang digunakan adalah analisis deskriptif dengan BMC, Metode Delphi, SWOT, dan Blue Ocean Strategy. Pemetaan model bisnis PBN memperlihatkan costumer segment, value proposition, channels, revenue streams, key resources, key activities, key partnership, dan cost structure. Analisis lingkungan eksternal dengan Metode Delphi menunjukkan nilai kekuatan pasar 25,76%, kekuatan

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I Gede Marendra, I. Made Aryata, and Rudy Bodewyn Mangasa Tua. "SWOT Analysis and Value Proposition Canvas as a Business Development Strategy for Tirta Sasmita Mineral Water." Indonesian Journal of Interdisciplinary Research in Science and Technology 1, no. 10 (2023): 905–20. http://dx.doi.org/10.55927/marcopolo.v1i10.7024.

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The mineral water business is a very interesting business, this is because the growth potential is projected to continue to increase every year, so it is not surprising that many companies are involved in the (AMDK) business, including CV. Tirta Sasmita which produces Tirta Sasmita Drinking Water. The large number of manufacturers in the AMDK business makes competition in the AMDK business increasingly tough, so it is important for companies to have a strategy to face business competition. One method that can be used to create a business development strategy is through SWOT Analysis and Value

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., Fahrizal, Arabella Jean Cornelia, and Juan Beta Margala. "Strategic Formulation Analysis of Coworking Space Businesses Using Containers." International Journal of Research and Review 9, no. 3 (2022): 183–92. http://dx.doi.org/10.52403/ijrr.20220322.

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The coworking spaces are now alternative locations and workspaces for many professions. PT Space Digital Indonesia (PT SDI) is a startup company with the Space-Con brand that is committed to the coworking space industry. It proposes the concept of coworking spaces by using containers and targeting the market share of buffer cities (satellite cities) in some parts of Indonesia as business locations. Targeted customer segments are the creative actors of the industry such as digital nomads, start-ups, and MSMEs. Companies need to plan strategies and perform business model analysis. Strategy metho

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Lanning, Michael J. "Try taking your value proposition seriously - Why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)." Industrial Marketing Management 87 (May 2020): 306–8. http://dx.doi.org/10.1016/j.indmarman.2019.10.011.

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Rifai, Zanuar, and Dwiki Agung Witriantino. "Analisis Digital Marketing Website Hompimpaa.id Menggunakan Metode Analisis SWOT, Value Proposition Canvas, dan Competitive Five Force." Indonesian Journal on Software Engineering (IJSE) 8, no. 1 (2022): 75–82. http://dx.doi.org/10.31294/ijse.v8i1.11796.

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Hompimpaa.id merupakan perusahaan yang bergerak di bidang jasa. Jasa yang ditawarkan berupa jasa bimbingan parenting untuk orang tua dan anak-anak usia 3-9 tahun. Hompimpaa.id menggunakan aplikasi berbasis website untuk melakukan pemasaran dan mengenalkan produknya mulai dari e-book, buku parenting dan video permainan dan pembelajaran untuk anak. Cara pemasaran yang digunakan oleh hompimpaa.id dalam mengenalkan jasanya ke masyarakat luas yaitu dengan cara pemasaran secara digital atau digital marketing. Masalah yang dihadapi oleh hompimpaa.id adalah belum adanya patokan dalam untuk membuat kon

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Rounak, Sujata, and Rajnish Kumar Misra. "Employee value proposition: an analysis of organizational factors – the way to enhance value perception." Development and Learning in Organizations: An International Journal 34, no. 6 (2020): 9–12. http://dx.doi.org/10.1108/dlo-09-2019-0216.

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Purpose The purpose of this paper is to draw attention to the organizational factors that can impact the perception of value proposition as offered by organizations. It aims to highlight the importance of Perceived Organizational Support (POS), Organization’s Perceived Identity (OPI) and Exchange Quality in enhancing the value perception among employees. Design/methodology/approach This study is based on a review of the literature and offers a conceptual analysis to explain the impact of POS, OPI and exchange quality on the employee’s perception of value proposition. Findings POS, OPI and exch

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