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Journal articles on the topic 'Various consumer groups'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Biletska, Yana, Anna Perepelytsia, and Olha Bilovska. "DETERMINATION OF CONSUMER PREFERENCES OF DIFFERENT GROUPS OF FOOD." EUREKA: Social and Humanities 1 (January 31, 2020): 23–26. http://dx.doi.org/10.21303/2504-5571.2020.001136.

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Marketing research of consumer preferences of consumers when purchasing various groups of food products are conducted, the factors affecting respondents when purchasing food products are studied. It is established that the consumer in its daily diet takes 10.5 % of bakery products; 7.1 % cereals and soups based on cereals and legumes. 9.5 % of respondents consume confectionery for breakfast and during snacks, and 6.2 % consume sweets. Meat is consumed daily by 5.8 % of respondents. Products based on meat –10.7 %. 8.1 % of respondents consume fish daily and fish-based products 3.1 %. 5.9 % cons

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Yana, Biletska, Perepelytsia Anna, and Bilovska Olha. "DETERMINATION OF CONSUMER PREFERENCES OF DIFFERENT GROUPS OF FOOD." EUREKA: Social and Humanities 1 (January 31, 2020): 23–26. https://doi.org/10.21303/2504-5571.2020.001136.

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Marketing research of consumer preferences of consumers when purchasing various groups of food products are conducted, the factors affecting respondents when purchasing food products are studied. It is established that the consumer in its daily diet takes 10.5 % of bakery products; 7.1 % cereals and soups based on cereals and legumes. 9.5 % of respondents consume confectionery for breakfast and during snacks, and 6.2 % consume sweets. Meat is consumed daily by 5.8 % of respondents. Products based on meat –10.7 %. 8.1 % of respondents consume fish daily and fish-based products 3.1 %. 5.9

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Zheng, Xibei, Chengyan Yue, Karina Gallardo, Vicki McCracken, James Luby, and Jim McFerson. "What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments." Agricultural and Resource Economics Review 45, no. 1 (2016): 124–42. http://dx.doi.org/10.1017/age.2016.13.

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We investigate heterogeneous consumer preferences and willingness to pay (WTP) for various sweet cherry attributes using choice experiments. A mixed logit model and a latent-class logit model are used to estimate consumer WTP for the attributes and identify groups of consumers based on those preferences. We find that consumers of sweet cherries will pay the greatest premium for sweetness and the smallest premium for fruit size. Three groups of consumers are identified—flavor sensitive, price sensitive, and storage sensitive. The results are useful for suppliers of sweet cherries when adopting

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S., S. Lavate A. P. Periyasamy And Aadhar Mandot. "Life Cycle Assessment on Denim: Focus on the Indian Consumer's Phase." Journal Of The Textile Association (JTA) 85, no. 4 (2025): 1–9. https://doi.org/10.5281/zenodo.14604406.

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Denim has established itself as a prominent presence in the fashion industry, serving as an essential component in various clothing styles, ranging from formal attire to casual wear. India’s domestic denim industry is experiencing significant growth, leading to intense competition in the international denim market. This study primarily investigates the life cycle assessment of denim garments, with a specific focus on energy and water consumption during the consumer phase. The analysis encompasses three distinct demographics in India: urban, semi-urban, and rural areas. This study investi

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Shrestha, Sajeeb Kumar. "Impact of Celebrity Endorsement and Reference Group on Customer Purchase Intention for Non-durable Goods." Ganeshman Darpan 8, no. 1 (2023): 1–12. http://dx.doi.org/10.3126/gd.v8i1.57229.

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Consumer purchasing behaviour is impacted by a range of factors that must be identified. This study's main goal was to investigate how reference groups and celebrity endorsements affect consumers' choices for non-durable goods. Reference groups and celebrity endorsements both have a significant impact on how consumers choose products. The study's population encompassed customers from different age groups and sectors, including students, homemakers, bankers, teachers, and professionals in various fields. A total of 430 respondents received self-administered questionnaires through convenient sam

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A., Jaganathan. "A Study on Consumer Behavior towards Small Cars in Coimbatore City." RESEARCH REVIEW International Journal of Multidisciplinary 3, no. 12 (2018): 620–24. https://doi.org/10.5281/zenodo.2526267.

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Consumer behaviour study is based on consumer buying behaviour, with the consumer playing the three distinct roles of users, payer and buyer. Consumer behaviour is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the

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Syaifuddin, Syaifuddin. "PENDEKATAN INTERDISIPLINER TERHADAP PERILAKU KONSUMEN BANK SYARI’AH." ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM 1, no. 1 (2016): 196–218. http://dx.doi.org/10.32923/asy.v1i1.671.

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Interdisciplinary is a collaboration between several disciplines to respond to developments and problems of human civilization. Mu'amalah science, economics, sociology, and psychology work together to examine the behavior of Muslim consumers. Consumer behavior is the study of how individuals, groups and organizations select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their wants and needs. Consumer behavior studies focused on how individuals make the decision to utilize their resources (time, money and effort) to buy goods and services consumed. This interdis

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Devi, Dr J. Prateeba. "Consumer Insights: Evaluating Preferences for Rubber-Based Products." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 02 (2025): 1–9. https://doi.org/10.55041/ijsrem41463.

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This research study explores consumer anticipations and preferences for rubber products, aiming to identify preferred product attributes, discover consumer price sensitivity, uncover demand for innovative features, and measure satisfaction with rubber products. The various rubber product are Axle seals, End cap seals, Hydraulic seals, Rotary shaft seals, Bonded seals, Wheel seals, Crankshaft seals, shock absorber seals, Value stem seals and Differential, Timing seal, O rings and Moulded rubber products. And these rubber products are used for various purpose by various groups, they are Individu

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Muhandri, Tjahja, Uswatun Hasanah, and Aisyah Amanah. "Perilaku Konsumen Terhadap Jajanan Tradisional di Kabupaten Pekalongan." Jurnal Mutu Pangan : Indonesian Journal of Food Quality 8, no. 1 (2021): 10–16. http://dx.doi.org/10.29244/jmpi.2021.8.1.10.

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Traditional snacks are made from local ingredients, cooked by boiling, steaming, frying, or grilling, whose recipes are passed down from predecessors throughout generations. This research was aimed to study consumer behavior in Pekalongan Regency towards traditional snacks and their preferences for traditional and modern snacks. This research was conducted with a survey method using the Google form online questionnaire to 100 respondens. Consumers of traditional snacks, both men and women, came from various ages, occupations, and income groups. The most popular and most consumed traditional sn

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Bremane, Inguna, Veronika Liberova, Alise Egija Bezrucko, Dagnija Blumberga, and Andra Blumberga. "Mind Over Waste: Decoding the Mental Models of Hard-to-Reach in Household Waste Practices." Environmental and Climate Technologies 29, no. 1 (2025): 35–50. https://doi.org/10.2478/rtuect-2025-0003.

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Abstract A resource-efficient society that reduces waste is one of the European Union’s long-term objectives. Waste that cannot be prevented should be reused as far as possible through sorting, recycling and minimizing landfill. Achieving this goal requires the active and coordinated participation of all stakeholders, including households. However, the low involvement in waste reduction measures of certain consumer groups, especially hard-to-reach consumers, poses a significant challenge. This paper investigates the mental models of waste reduction practices of different consumer groups using

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Dr., M. V. Sathiya Bama. "CONSUMER RIGHTS AND CONSUMER FORUMS - EVALUATING THE DETERMINANTS OF LEVEL OF AWARENESS AMONG SELF HELP GROUP MEMBERS." International Journal of Computational Research and Development 2, no. 2 (2017): 196–200. https://doi.org/10.5281/zenodo.1115612.

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We are very much aware that in any market “Consumer is the King”. Products should be produced keeping in mind, the needs and requirements of the consumers. Tastes and preferences of the consumers rule the market. However, in countries like India, where the market is seller oriented, the buyers are often tricked and exploited. In order to protect consumers from such exploitation, the Government has taken various initiatives and devised Consumer Protection Act to educate and create awareness among the consumers. Even though there are number of Acts to protect them, it is mainly the d

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Lee, Stacy H., and Sojin Jung. "Fashion consumers’ channel-hopping profiles by psychographics and demographics." International Journal of Market Research 62, no. 5 (2019): 615–32. http://dx.doi.org/10.1177/1470785318821854.

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Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels. Based on the consumer decision-making model, this study explored the typology of consumer groups based on consumers’ channel usage during the entire shopping trip and how each group differs in terms of shopping values, shopping behaviors, perceived benefits, and risks. Using a total of 264 US nationwide consumer responses, we identified four consumer groups that have distinctive channel-hopping patterns; hyperconnected shoppers, traditional s

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Gireesan, E. M. "CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF XIAOMI SMART PHONES." International Journal of Interdisciplinary Research in Arts and Humanities 2, no. 2 (2017): 79–82. https://doi.org/10.5281/zenodo.1000931.

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Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use<strong>. </strong>Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Most of the selection process involved in purchasing is based on emotions and reasoning. Consumer behaviour is the study of how individual customers, groups or organizat

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Simões-Wüst, Ana Paula, Carolina Moltó-Puigmartí, Martien CJM van Dongen, Pieter C. Dagnelie, and Carel Thijs. "Organic food consumption during pregnancy is associated with different consumer profiles, food patterns and intake: the KOALA Birth Cohort Study." Public Health Nutrition 20, no. 12 (2017): 2134–44. http://dx.doi.org/10.1017/s1368980017000842.

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AbstractObjectiveTo find out how the consumption of organic food during pregnancy is associated with consumer characteristics, dietary patterns and macro- and micronutrient intakes.DesignCross-sectional description of consumer characteristics, dietary patterns and macro- and micronutrient intakes associated with consumption of organic food during pregnancy.SettingHealthy, pregnant women recruited to a prospective cohort study at midwives’ practices in the southern part of the Netherlands; to enrich the study with participants adhering to alternative lifestyles, pregnant women were recruited th

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Dzúrová, Mária. "Consumer legal protection in the EU." SHS Web of Conferences 83 (2020): 01013. http://dx.doi.org/10.1051/shsconf/20208301013.

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Consumer protection is a very wide-ranging issue and needs to be given due attention. It concerns the safety of consumers in the environment of individual countries of the world, it concerns the consumer safety of certain groups, such as the European Union. The basic frameworks of consumer protection are set by the guidelines of world organizations - the UN, WHO, but also the European Union and individual member states. In the area of consumer protection, attention is paid to major health problems caused by unsuitable food, such as food scandals, various types of diseases - mad cow disease, sw

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Rane, Pranav, Riddhi Modha, and Dr Stuti Sahni. "A Study on Consumer Perception towards Organic Food in Indian Market." International Journal of Enhanced Research in Educational Development 11, no. 02 (2023): 83–89. http://dx.doi.org/10.55948/ijered.2023.0317.

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The popularity of organic food has been increasing over the years as people have become more concerned about the health, safety and quality of the food they and their family consumes. This study aims to investigate consumer perceptions towards organic food and why people purchase it. The research was conducted through a survey of a sample of consumers in various age groups and demographics. The results indicate that consumers perceive organic food tobe healthier, safer, and more environmentally friendly than conventionally produced food. Consumers also believe that organic farming methods are

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Lin, Wei-Ling, and Chao-Chan Wu. "The Concerns about Choice Attributes and Behavior Intentions of Consumers toward Food Safety Restaurant." International Business Research 9, no. 4 (2016): 11. http://dx.doi.org/10.5539/ibr.v9n4p11.

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<p>Consumers have grown increasingly aware about food safety over the last decade. However, various lifestyles have been shown to influence and predict consumer behavior. The main objective of this study is to investigate different consumers’ attribute and intentions toward food safety in restaurant. This study uses a food-related lifestyle approach and cluster analysis to identify three consumer segments: the conservative, the adventurous and the health-conscious consumer. Health-conscious consumers turned out to have more positive attitudes toward healthy and natural foods than the oth

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Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (2020): 9870. http://dx.doi.org/10.3390/su12239870.

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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward gree

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Sitopu, Joni Wilson, and Adhy Firdaus. "Analyzing the Impact of Packaging Design on Consumer Purchasing Decisions in the Cosmetics Industry." Journal on Economics, Management and Business Technology 3, no. 1 (2024): 1–8. https://doi.org/10.35335/jembut.v3i1.220.

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This study examines the influence of product packaging on consumer purchasing decisions in the cosmetics industry, aiming to understand how various packaging elements impact consumer behavior. Utilizing a mixed-methods approach, including quantitative surveys, qualitative focus groups, and observational studies, the research provides comprehensive insights into consumer preferences and the role of packaging in shaping purchasing decisions. Key findings indicate that aesthetic appeal, functional design, brand congruence, and sustainability are critical factors influencing consumer choices. Visu

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Chevhanova, V., and V. Vasiuta. "The role of market segmentation in consumer behavior investigation." Galic'kij ekonomičnij visnik 71, no. 4 (2021): 116–22. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.04.116.

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The essence of market segmentation is investigated and its role in consumer behavior investigation is defined in this paper. Market segmentation is an important element of the company's marketing strategy, where various methods and approaches are used in order to define customer segments. It can have various models that establish the relationship of consumer behavior with the main criteria. According to these models, consumers are divided into target groups (segments). As the result, we obtain description of the process of analyzing consumers in relation to the basis of market segmentation. Th

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Chevhanova, V., and V. Vasiuta. "The role of market segmentation in consumer behavior investigation." Galic'kij ekonomičnij visnik 71, no. 4 (2021): 116–22. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.04.116.

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The essence of market segmentation is investigated and its role in consumer behavior investigation is defined in this paper. Market segmentation is an important element of the company's marketing strategy, where various methods and approaches are used in order to define customer segments. It can have various models that establish the relationship of consumer behavior with the main criteria. According to these models, consumers are divided into target groups (segments). As the result, we obtain description of the process of analyzing consumers in relation to the basis of market segmentation. Th

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Шемчук, Мария, Mariya Shemchuk, Евгения Лобач, and Evgeniya Lobach. "Kemerovo chocolate market: consumer preferences." Food Processing: Techniques and Technology 49, no. 1 (2019): 159–65. http://dx.doi.org/10.21603/2074-9414-2019-1-159-165.

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Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made. The market offers a wide range of products for various market segments. The high level of competition among the major domestic producers stimulates them to systematically study consumer preferences and adapt to them. In contrast with the central part of Russia, such market novelties as chocolate with salt, pepper, and other specific additives take

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Gorbachev, V. V. "Developing diets for various consumer groups and assessing their antiradical properties using neural networks." Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), no. 9 (August 27, 2024): 562–65. http://dx.doi.org/10.33920/igt-01-2409-11.

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The article provides examples of calculations of diets with increased antiradical potential (ARP) for various consumer groups. The work provides summary data of the main essential nutrients for 4 calculated diets and evaluates the ARP of diets based on data predicted by machine learning algorithms.

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Pentz, Chris D., Nic S. Terblanche, and Christo Boshoff. "Demographics and consumer ethnocentrism in a developing context: A South African study." South African Journal of Economic and Management Sciences 17, no. 4 (2014): 412–26. http://dx.doi.org/10.4102/sajems.v17i4.570.

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The continued growth in international trade results in the fact that consumers in many countries are exposed to increasing amounts of product offerings from various countries of origin. As the origin of products might have an influence on consumer behavior, many marketers realize that extended knowledge on consumer behavior toward both domestic and imported products can be useful in the formulation of more effective marketing strategies. Past research in the field of international marketing suggest that the concept of consumer ethnocentrism can be an influencing factor in the decision of consu

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Wongprawmas, Rungsaran, Cristina Mora, Nicoletta Pellegrini, et al. "Food Choice Determinants and Perceptions of a Healthy Diet among Italian Consumers." Foods 10, no. 2 (2021): 318. http://dx.doi.org/10.3390/foods10020318.

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Healthy food choices are crucial for a healthy lifestyle. However, food choices are complex and affected by various factors. Understanding the determinant factors affecting food choices could aid policy-makers in designing better strategies to promote healthy food choices in the general public. This study aims to evaluate the food choice motivations and to segment consumer groups, according to their food choice motivations, in a sample of 531 Italian consumers (collected by convenience sampling), through offline and online survey platforms. K-means cluster analysis was applied to identify cons

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Park, Yongsook. "A study on consumer protection measures in Japan: Focusing on the penalty system." European Constitutional Law Association 42 (August 31, 2023): 27–64. http://dx.doi.org/10.21592/eucj.2023.42.27.

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Humans are constantly engaged in consumption activities throughout their lives. Regardless of gender, age, residential area, education level, and cultural differences, people participate in economic activities while purchasing various goods and services to satisfy their needs. However, compared to business operators, consumers are often affected by exaggerated advertisements or promotional activities because it is difficult for consumers to obtain accurate and diverse information about products and they are in an inferior position in technical manipulation. In order to reduce the damage caused

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CN, Harshitha. "A Study on Consumer Perception towards Perfumes." Shanlax International Journal of Management 11, S1-Mar (2024): 99–105. http://dx.doi.org/10.34293/management.v11is1-mar.8093.

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Perfumes have become an integral part of daily grooming, offering individuals a sense of luxury and sophistication. Understanding consumer perception towards perfume is crucial for perfume manufacturers and marketers to develop effective strategies for product positioning and successful brand management. This research aims to explore the various factors that influence consumer perception of perfume, including fragrance composition, packaging, brand image, and social influence. The research will employ a mixed-methods approach, combining qualitative and quantitative techniques. Qualitative meth

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Nurdiansyah and Paulus Djohan Lolo. "Analysis of Consumer Behavior towards Product Groups at Indomaret Sudiang Raya." Kontigensi : Jurnal Ilmiah Manajemen 11, no. 2 (2023): 491–99. http://dx.doi.org/10.56457/jimk.v11i2.489.

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Effective marketing necessitates a profound understanding of consumer behavior, and the SOR Model (stimuli-organisms-response) stands out as a crucial theory in this domain. This model identifies three stages in the purchasing process: stimuli, organism (consumer's mind), and response. In this study, we explore consumer responses within various product categories, seeking to unveil patterns in decision-making processes. The experiment at Indomaret Sudiang Raya involved observing 146 randomly selected individuals, ensuring gender balance among respondents. The research encompassed three key sec

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Yeo, Ga Eun, Mi-Sook Cho, and Jieun Oh. "Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice." British Food Journal 122, no. 12 (2020): 3663–77. http://dx.doi.org/10.1108/bfj-10-2019-0817.

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PurposeAs the risks associated with sugar-sweetened beverages (SSBs) increase, various policies require sugar to be reduced in beverages. This paper segmented consumers according to food-related lifestyle (FRL), analyzed beverage selection attributes and preference for sugar-reduced beverages (SRBs) for each group and presented basic data for the strategies of SRBs for each consumer group.Design/methodology/approachIn total, 1,000 Korean consumer panels responded to the online survey. The questionnaire consisted of FRL, beverage selection attributes and attitude toward SRBs.FindingsConsumer gr

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Gemar, Adam. "Sport as culture: Social class, styles of cultural consumption and sports participation in Canada." International Review for the Sociology of Sport 55, no. 2 (2018): 186–208. http://dx.doi.org/10.1177/1012690218793855.

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Cultural consumption writ large has had a prominent place in the sociological discipline since Pierre Bourdieu. While Bourdieu often considered sport in analyses of culture, there have since been relatively few studies that are focused on considering sport within the broader landscape of cultural consumption. This paper seeks to assess the place of sports participation within the cultural lifestyles of Canadians. To this end, this paper employs multiple latent class analyses of various cultural and sporting variables from a large-scale Canadian government survey. It also employs regression ana

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Vedant, Bhrambhatt. "Understanding the New Age Green Consumer." Understanding the New Age Green Consumer 8, no. 10 (2023): 24. https://doi.org/10.5281/zenodo.10049923.

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The main aim of this study was to develop a better understanding about consumers who have made a green purchase or intend to do so, and what factors influence that decision. A wide range of variables were examined in this study including 1. Green Purchase Intention, 2. Green Packaging and Labels, 3. Attitude towards Green Purchase Behaviour, 4. Subjective norms, 5. Influence of a Price point 6. Perceived Behavioural Control in terms of Eco friendly purchase, and how various socio-demographics groups differ in these variables. The theory of planned behaviour was used as a basis to examine relat

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Apaydin, Fahri, and Magdalena Szczepaniak. "ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND." Ekonomika 96, no. 1 (2017): 93–112. http://dx.doi.org/10.15388/ekon.2017.1.10666.

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Consumers have started to search for green products and services as their environmental consciousness has been increasingly rising. As a result, companies have been forced to implement the strategies of green marketing, and marketers began to consider the differences existing between various segments of market in terms of green awareness. The aims of this study are to divide the market into specific consumer groups according to the environmental variables that have been viewed as important in the consumption process of the eco-friendly products; it is done so as to determine whether the signif

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Kheyfets, B. A., and V. Yu Chernova. "Consumer Involvement in the Globalisation of Trade: Case of the European Union." Economy of Region 18, no. 2 (2022): 413–22. http://dx.doi.org/10.17059/ekon.reg.2022-2-8.

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Consumer globalisation is a fundamentally new stage in modern economic development. The Internet and digital technologies are becoming key drivers of consumer globalisation. To assess these processes, a quantitative evaluation method was developed that distinguishes consumer globalisation twofold — actual and potential. The example of the EU countries was analysed for consumer globalisation. The results obtained allow concluding that consumers in countries with high per capita income and higher prevalence and availability of Internet technologies are more globalised. The highest growth rates o

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Ying, Jiayao. "The Impact of Live Streaming Behavior on Consumers’ Consumption Intention." SHS Web of Conferences 155 (2023): 02007. http://dx.doi.org/10.1051/shsconf/202315502007.

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The emergence of the phenomenon of live streaming has led to the development of many industries at home and abroad at present, especially in the context of the COVID-19, live streaming has facilitated people’s consumer life. In order to explore the current popularity of live streaming in China and to provide reasonable suggestions for the development of the live streaming industry, this paper investigated samples of various age groups around us by means of a questionnaire distribution. Research results show that the popularity of live behavior is not very high, there are still a lot of consume

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Mulyadi, Tirta, PA Andiena Nindya Putri, Rosento Rosento, Yenni Kurnia Gusti, and Sabil Sabil. "Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement." Dinasti International Journal of Education Management And Social Science 5, no. 3 (2024): 347–55. https://doi.org/10.38035/dijemss.v5i3.2394.

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In the dynamic landscape of modern marketing, innovative strategies are essential for businesses to thrive. This article delves into the intricate interplay between brand positioning, market segmentation, and consumer engagement within the realm of marketing management. Brand positioning forms the cornerstone of effective marketing, defining how a brand is perceived in the minds of consumers relative to competitors. Market segmentation further refines this process by dividing heterogeneous markets into distinct groups with similar needs and preferences. By understanding these segments, markete

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J. Wulf, Alexander, and Ognyan Seizov. "The Principle of Transparency in Practice: How Different Groups of Stakeholders View EU Online Information Obligations." European Review of Private Law 28, Issue 5 (2020): 1065–92. http://dx.doi.org/10.54648/erpl2020063.

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Online information obligations have come under heavy criticism, among other things because they are felt to be too numerous, too long, and insufficiently transparent. To date, empirical research on online disclosures employed quantitative research designs that were restricted to a consumer-centric perspective in pre-contract conclusion scenarios. The aim of this article is to add to our understanding of online information disclosures in Europe by investigating them from multiple perspectives. We report on how the most relevant stakeholders inGermany, the largest consumermarket in the EUand the

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Bogdan, I. V., M. D. Gornostalev, V. A. Kuzmenkov, T. A. Potyaeva, and D. P. Chistyakova. "Alcohol consumption in a Russian metropolis: factors and risk groups." Health Risk Analysis, no. 2 (June 2023): 30–41. http://dx.doi.org/10.21668/health.risk/2023.2.03.

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In recent years, Russia has seen a considerable decrease in the number of consumers of alcoholic beverages. However, mortality from alcohol-related causes is still quite high. In the context of the Concept for lowering alcohol use in the Russian Federation up to 2030, it is promising to assess the risks of alcohol involvement of Muscovites as residents of a certain metropolitan region. The purpose of the study is to identify the characteristics of alcohol intake by Moscow residents, including factors and risk groups. An empirical sociological survey (CATI, randomized sample, N = 1002) was cond

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Alwinie, Ade Agusti, Popong Nurhayati, and Bagus Sartono. "The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic." Journal of Consumer Sciences 9, no. 1 (2024): 40–62. http://dx.doi.org/10.29244/jcs.9.1.40-62.

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The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had v

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Gunay Imanova, Khalida Mehtiyeva, Gunay Imanova, Khalida Mehtiyeva. "THE IMPACT OF ADVERTISING ON CONSUMER BUYING DECISION." PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions 35, no. 12 (2023): 73–79. http://dx.doi.org/10.36962/pahtei35122023-73.

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Advertising is an effective method for shaping consumer attitudes, desires, and buying decisions. Brands can successfully contact and communicate with their target audience through a variety of advertising channels, involving traditional media and social media platforms. This study examines how the types of advertising and the advertising strategies affect purchasing decisions of consumers. It entails gathering information from the respondents via a questionnaire in order to evaluate the predetermined hypotheses. The hypotheses were examined using cross tabulation analyses in SPSS. The analysi

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Camanzi, Luca, Sina Ahmadi Kaliji, Paolo Prosperi, et al. "Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries." British Food Journal 126, no. 13 (2024): 303–31. http://dx.doi.org/10.1108/bfj-12-2023-1151.

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PurposeThe aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market.Design/methodology/approachA structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data were collected in an online survey with 925 participants in France, Greece, and Italy. A principal component analysis was conducted to interpret and exa

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Eisend, Martin, and Farid Tarrahi. "How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship." Journal of Public Policy & Marketing 41, no. 2 (2022): 107–23. http://dx.doi.org/10.1177/07439156221076166.

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Persuasion knowledge development helps consumers cope with marketplace persuasion, leads to better consumer decision making, and adds to consumer well-being. While significant research exists on the impact that individual factors (e.g., age) and cues (e.g., sponsorship disclosure messages) have on consumers’ persuasion knowledge development, little is known about the influence of marketer actions, such as advertising spending. This is surprising, as marketer activities provide a major source of information for consumers’ persuasion knowledge learning and practice and can theoretically either s

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Kilian, David, and Ulrich Hamm. "Perceptions of Vegan Food among Organic Food Consumers Following Different Diets." Sustainability 13, no. 17 (2021): 9794. http://dx.doi.org/10.3390/su13179794.

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This article identifies consumer segments for vegan food by analysing perceptions of vegan food among food organic consumers following different diets: vegans, vegetarians, former vegetarians, flexitarians, and omnivores. The analysis is based on responses to a quantitative consumer survey for which 503 participants were recruited from customers at German grocery stores by quota sampling according to diet and region. From the responses to an open-ended question eliciting the participants’ associations with vegan food, the analysis finds that vegans and vegetarians perceive vegan foods primaril

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Adeloye, Adebayo, Omotunde Jeje, Tope Kayode, and Olusegun Kolade. "Comparative Analysis of Consumer Preferences for African Prints in Southwest Nigerian States." NIU Journal of Social Sciences 10, no. 1 (2024): 235–41. http://dx.doi.org/10.58709/niujss.v10i1.1809.

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This research investigates the diverse perceptions and preferences of consumers towards African prints in Southwest Nigeria across various age groups. The study examined the interplay of cultural, social, and economic factors shaping consumer choices in of African print fabric usage. Survey research design was adopted for the study using questionnaire as the data gathering tool. Samples were selected across the six states in Southwest Nigeria. A total of three hundred and eighty-four (384) African print consumers were sampled using random sampling technique. The data was subjected descriptive

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Et. al., Zhang Xiaoyang,. "Linking the Determinants of Online Shopping Behavior, Full Nest Consumers, and Behavioral Intentions - A Conceptual Review and Framework." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 11 (2021): 1696–706. http://dx.doi.org/10.17762/turcomat.v12i11.6104.

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Consumer shopping behavior is a complex process, and several factors affect purchase decisions. In recent times, there is a drastic shift in consumer buying behavior due to technological advancements and mobile shopping applications, and consumers are very much concerned about their purchase decisions of what, where, and how to buy. Online shopping outlets use both push and pull marketing strategies for a wide range of products. Hence, online sellers redefined the business model by making consumers actively visit their online stores even though they do not intend to buy anything. Most of the t

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Chen, Kaida, Hanliang Lin, Yen-Jong Chen, et al. "Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?" Buildings 14, no. 2 (2024): 557. http://dx.doi.org/10.3390/buildings14020557.

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The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significant industry reference value for urban planning authorities and residential development companies. However, the colour and material aesthetic preferences of consumers for building facades have not received much research attention. To fill this gap, this study empirically investigates these preferences within the cultural context of Fuzhou, China.

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Liu, Xiaoshun. "The Impact of Marketing Strategies on Consumer Purchasing Behavior." Highlights in Business, Economics and Management 48 (March 3, 2025): 30–38. https://doi.org/10.54097/n26pqj21.

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Current research deals with how various social media marketing and promotional strategies influence the purchasing behavior of contemporary consumers. Through a critical literature review and empirical investigation, this paper examines the impact of various social media platforms and promotions on consumer purchasing behavior. Through quantitative analysis of data collected from consumer surveys, as well as case studies of some successful social media marketing campaigns. It found that greater social media engagement increases brand awareness, consumer trust, and purchase intentions. This wil

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Ilias, Ibtisam @. Ilyana, Rusni Hassan, Salina Kassim, and Elistina Abu Bakar. "CONSUMER CREDIT GRIEVANCE AND REDRESS MECHANISMS: THE MALAYSIA PERSPECTIVE." UUM Journal of Legal Studies 12, Number 2 (2021): 61–88. http://dx.doi.org/10.32890/uumjls2021.12.2.4.

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This study examines the redress mechanisms accessible to aggrieved consumers dealing with various consumer credit providers in Malaysia. The existing legal and institutional framework characterised by the piecemeal approach has led different groups of consumers to varying levels of access, which can be superior or inferior to one another. The study employs a doctrinal legal research methodology in analysing the two alternative dispute resolution bodies, namely, the Ombudsman for Financial Services, and the Tribunal for Consumer Claims. Primary sources of law, namely, the Consumer Protection Ac

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Hammad Zafar, Fakhre Alam Siddiqui, and Zarmina Haroon. "Digital and Social Determinants of Consumer Decision Making in OTC Pharmaceuticals." Critical Review of Social Sciences Studies 3, no. 1 (2025): 742–60. https://doi.org/10.59075/7rfg0c24.

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This paper outlines various factors that determine consumer choice of over-the-counter drugs, focused mainly on digital marketing and social group influence. The research work is based on quantifying the relationship between different factors and consumer decision processes. These results also suggest a fair relationship between digital marketing and consumer buying behaviour, showing that digital platforms are increasingly used as information sources for OTC medicines. On the other side, reference groups—like advice from pharmacists, doctors, family, and friends—are more important for purchas

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Goluch, Zuzanna, Maja Słupczyńska, Andrzej Okruszek, Gabriela Haraf, Monika Wereńska, and Janina Wołoszyn. "The Energy and Nutritional Value of Meat of Broiler Chickens Fed with Various Addition of Wheat Germ Expeller." Animals 13, no. 3 (2023): 499. http://dx.doi.org/10.3390/ani13030499.

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The study concerns the effect of wheat germ expeller (WGE) as a feed additive given to male Ross-308 broiler chickens on their meat’s energy and nutritional value, and coverage of nutrient reference values-requirements (NRV-R) of consumers for particular minerals. The chickens in the control group (CT—Control Treatment) were fed a standard complete mix. The experimental groups (EX5, EX10, EX15) were given a feed in which wheat middling was replaced with 5, 10, and 15% WGE. The breast and thigh muscles of 32 randomly selected chickens (8 in each group) were analyzed. More water, crude protein,

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Rousseau, G. G., and D. J. Venter. "Measuring consumer attitudes toward money." South African Journal of Economic and Management Sciences 2, no. 3 (1999): 407–22. http://dx.doi.org/10.4102/sajems.v2i3.2588.

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The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instr

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