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1
Coelho, Rita. "Veganism : Motivations and obstacles." Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88848.
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The interest in vegetarianism and veganism is increasing and the dietary option of abstaining from animal food products is currently a widely discussed and social relevant issue.The present study aims to provide a quantitative overview of the vegan diet, particularly the sociological aspects related to adoption, maintenance and obstacles connected with this diet. A web-based survey was conducted on facebook groups related tovegetarianism and veganism. 8531 participants (86.3% females) answered the survey, from those 6761 were vegan. Moral/ethical, animal and environmental protection, and health benefits seem to be the main reasons to adopt a vegan diet. Furthermore, demographic factors seem to have an effect on both the adoption and maintenance of a vegan diet. Younger participants appear to put more relevance on ethical/moral reasons, environmental and animal protection for adopting and maintaining a vegan diet. Living in a vegan household suggests less perceived difficulties and obstacles to the maintenance of a vegan diet and highers the relevance of moral/ethical reasons, environmental and animal protections as main motivations for a vegan diet. Also, being a female seems to higher health benefits as a source of inspiration to start a vegan diet but it also seems to increase the perceived difficulties.
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SCHULTE, NEIDE KOHLER. "DESIGN FOR SUSTAINABLE CLOTHING: CONTIBUTIONS OF BIOCENTRIC ENVIRONMENTAL ETHICS AND VEGANISM." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19116@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROA questão central desse estudo é verificar se os fundamentos da ética ambiental biocêntrica e a proposta do veganismo podem contribuir na reflexão sobre um sistema de moda mais pertinente à sustentabilidade ambiental e ao desenvolvimento da consciência quanto à necessidade de mudança no modo de vida dos humanos para que se preserve o ambiente natural. O pressuposto é que a proposta do veganismo e a ética ambiental biocêntrica oferecem fundamentos para um modo de produção e consumo mais adequados à sustentabilidade ambiental e para um modo de vida humana que seja menos destrutivo. Para alcançar esse objetivo levantou-se o estado da arte e os conceitos sobre moda, sustentabilidade ambiental, ética ambiental biocêntrica e veganismo; apresentou-se a proposta dos teóricos para a ética ambiental biocêntrica e estabeleceu-se uma relação com o estilo de vida dos veganos; entrevistou-se consumidores veganos que, segundo seu discurso, já praticam um consumo mais ético e sustentável, para verificar o seu modo de consumo; identificou-se novas propostas para o design do vestuário que visam um consumo ético e sustentável ambientalmente; e, apresentou-se a proposta do Programa de Extensão Ecomoda que vem sendo desenvolvida no curso de moda da UDESC. Esse trabalho é uma reflexão para contribuir na mudança nas engrenagens do atual sistema da moda, para que ele se torne mais adequado a uma visão de mundo mais sustentável ambientalmente.
The central question of this study is to verify that the fundamentals of biocentric environmental ethics of veganism and the proposal can contribute to reflection on a fashion system more relevant to environmental sustainability and the development of awareness of the need for change in the way of life for human to preserve the natural environment. The assumption is that the proposal of veganism biocentric environmental ethics and provide grounds for a mode of production and consumption to environmental sustainability and appropriate for a human way of life that is less destructive. To achieve this rose the state of the art and concepts about fashion, environmental sustainability, environmental ethics and biocentric veganism, presented the proposal for the theorists of biocentric environmental ethics and establish a relationship with the lifestyle of vegans; consumers interviewed are vegans who, according to his speech, already practice a more ethical and sustainable consumption, to check your mode of consumption, we identified new proposals for the design of clothing aimed at an environmentally sustainable and ethical consumption, and presented proposal to the Program Extension EcoMode being developed in the course of fashion UDESC and develop a reflection on their actions. This research is thought to contribute to a change in the gears of the current system of fashion, so that it becomes more suitable for a vision of environmentally sustainable world.
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Griffin, Nathan David Stephens. "Queering veganism : a biographical, visual and autoethnographic study of animal advocacy." Thesis, Durham University, 2015. http://etheses.dur.ac.uk/11022/.
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I am vegan. This means I eschew animal products (such as meat, dairy and eggs) for ethical reasons. Academic interest in animal advocacy is expanding, as evidenced in the emerging field of Critical Animal Studies (Taylor and Twine, 2014). However, concurrent with a ‘criminalization’ of legitimate protest since 9/11 (Gilmore, 2013), empirical research suggests a tendency for mainstream media sources to ridicule, misrepresent and discredit vegans (Cole and Morgan, 2011). I examine the events and experiences that have been significant in shaping the biographies of vegan animal advocates. I use biographical interviews with twelve (12) vegans alongside visual methods, and autoethnography. Participants created comics -the narrative juxtaposition of words and images- about their lives, and I created an ‘autoethnographic’ comic about my biography as a vegan researcher, thus examining animal advocacy from a reflexive, situated vegan perspective. I found that vegan identity is often subject to normalizing processes (Foucault, 1977), and is necessarily fluid across social situations (as evidenced in descriptions of ‘coming out’ vegan). Vegan identity is performed and achieved in various embodied ways. These processes intersect with other social structures such as gender and sexuality. Access to cultural narratives about veganism is also significant in the experience of participants. The project contributes to the diverse fields of Biographical Research and Critical Animal Studies, adding rich biographical and visual data to existing empirical evidence around animal advocacy. It sets a precedent for the potential use of comics in research, particularly in connection with queer methodological approaches that challenge existing representational forms and focus on fluidity. It also offers novel applications for autoethnographic and visual biographical approaches.
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Waters, Corey. "To V or Not to V: Narratives, Networks, and Contingencies of Veganism." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/475064.
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SociologyPh.D.
This study is an examination of mobilization processes, with a particular focus on how people come to contemplate and ultimately embrace or reject veganism. It is a response to social movements scholarship that has called for examinations of how identity interacts with mobilization. Engaging the narratives of 34 interview participants who interacted with vegan advocacy networks in Greater Philadelphia, the study accounts for how prospective vegans negotiate forces, such as social networks and ties, that activate or hinder their mobilization; and for how they prioritize veganism amid competing priorities. Among other manners, participants came to contemplate the prospect of becoming vegan upon recognizing veganism as congruent with their other priorities. Participants who became vegan were more likely than participants who did not to prioritize altruism and to seek information that motivated and empowered them. Rather than prioritize their veganism over competing priorities, the vegans more often sought to harmonize their veganism with competing priorities. The study also measures the capacity of people from socioeconomically and racially contrasting neighborhoods in Philadelphia to engage in a behavior and a movement such as veganism. Results from a sample of 335 survey participants suggest that people from impoverished neighborhoods may be less capable because they are less likely to know people who practice veganism. The study's findings suggest that participation in movements is contingent on how prospective participants prioritize, on the incentives with which they contemplate participation, and on their capacity to participate.
Temple University--Theses
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Pendergrast, Nicholas Preston. "A sociological examination of the contemporary animal advocacy movement: Organisations, rationality and veganism." Thesis, Curtin University, 2014. http://hdl.handle.net/20.500.11937/2472.
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This thesis analyses the animal advocacy movement, examining its ideological foundations and other factors that influence animal advocacy organisations. There is a particular emphasis on the differences between animal rights and animal welfare, as well as the emergence of veganism. Animal advocacy campaigns are analysed from a sociological perspective, drawing on theories related to social movements and organisations. The central research question is: how are animal advocacy campaigns consistent with different forms of rationality and organisational forms?
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Estrada, Camacho Gabriela Nicole, Quispe Mirella Estefania Mejía, Bravo Jorge Alejandro Ortega, Villasante Alejandra Peñaranda, and Muñoz Said Patricio Rodriguez. "Plan de negocios para la implementación de una plataforma virtual de concientización del veganismo y venta de postres veganos: Zona Natural." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656862.
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En los últimos años, se han popularizado diferentes tendencias para llevar una vida saludable, tales como las dietas vegetarianas, promoción del deporte y el estilo de vida vegano. Sin embargo, existen todo tipo de preguntas, especulaciones, estereotipos y suposiciones que otras personas tienen sobre el veganismo. Ante ello, surge la idea de Zona Natural, un espacio digital que pueda informar acerca de la filosofía del veganismo, el compromiso firme con la defensa de los derechos de los animales y brindar un acercamiento real a este estilo de vida a través de productos saludables elaborados con insumos 100% veganos. El mercado objetivo apunta a hacer énfasis en las posibilidades de aumentar la oferta de mercado en postres saludables e incentivar a los usuarios a buscar opciones saludables que puedan mejorar sus hábitos alimenticios a través de opciones atractivas para los clientes. Por ello, Zona Natural busca crear una comunidad donde se pueda brindar toda la información necesaria y los mejores productos y postres veganos para empezar con esta vida saludable. Tras las validaciones de interés del mercado meta como los resultados del concierge, el proyecto Zona Natural ha demostrado su potencial de rentabilidad en el escenario esperado de tres años, generando beneficios brutos por 50% y la evaluando una tasa de crecimiento de las ventas mensuales superior a 60%. Así, Zona Natural plantea convertirse en una marca que pueda contribuir con la difusión del veganismo y ser un canal que pueda dar a conocer alternativas saludables a través de medios digitales.In recent years, there have been different trends that intent to lead a healthy life, such as vegetarian diets, sport promotion and vegan lifestyle. However, there are all kinds of questions, speculations, stereotypes, and assumptions that other people have about veganism. In this context, the idea of Zona Natural arises as a digital space that can inform about the philosophy of veganism, the firm commitment to the defense of animal rights and provide a real approach to this lifestyle through healthy products made with 100% vegan ingredients. The target market aims to emphasize the possibilities of increasing the market offer in healthy desserts and to encourage users to seek healthy options that can improve their eating habits through attractive options for customers. For this reason, Zona Natural seeks to create a community where all the necessary information and the best vegan products and desserts can be provided to start this healthy life. After the interest validations and concierge results, Zona Natural has demonstrated its profitability potential in the expected three-year scenario, generating gross profits of 50% and evaluating a higher monthly sales growth rate. to 60%. Thus, Zona Natural proposes to become a brand that can contribute to the spread of veganism and be a modern way to promote healthy food alternatives through digital media.
Trabajo de investigación
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Kojic, Tijana. "The Environmental Benefits of Veganism in the Context of Responsible Tourism : (Quantitative KAB Survey)." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412475.
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Responsible tourism is tourism which aims at minimizing negative environmental, social, and economic impacts, and benefits the local community. One crucial aspect is being neglected in the context of responsible tourism – the environmental impacts of food consumption. The impacts on the environment may vary depending on the dietary lifestyle. According to research, a vegan diet is generally less taxing on the environment than for example vegetarian or omnivorous ones. In this quantitative study, 161 participants, who consider themselves responsible tourists, were asked about their knowledge, attitudes, and behaviour regarding the environmental benefits of veganism. The data were analysed using linear regressions within the mediation model and two-sample t- tests. I found that attitudes partly mediate the relationship between knowledge and behaviour. Vegans are more knowledgeable about the environmental benefits of veganism than omnivores. Besides, vegans showed the most pro-environmental attitudes and behaviour, followed by vegetarians and omnivores. Less than half of the sample perceive veganism as a part of responsible tourism. Those respondents who perceive it so are mainly vegans and vegetarians. A campaign that would raise awareness of the environmental benefits of veganism in the context of responsible travel needs to be implemented. A qualitative study should follow, and further research needs to be done among additional samples, such as typical mass tourists.
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Staldoni, Luísa Schenato. "Culturas alternativas e a produção amadora em midiatização: entre ascensões e declínios." Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5390.
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CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico
Esta pesquisa é um estudo de duas culturas alternativas: heavy metal e veganismo. Nossa proposta é analisar os processos de interação (entre indivíduos) e a circulação comunicacional derivada nessas culturas na perspectiva intra e intermidiática (FERREIRA, 2007; 2013 e ROSA; 2012), sob a ótica dos conceitos de sociedade em rede (CASTELLS, 2002) e dispositivo midiático (BRAGA, 2015 e FERREIRA, 2006; 2015), a fim de entender como se constitui o processo de midiatização nesses espaços. Para a observação empírica selecionamos o site Whiplash, que veicula matérias sobre heavy metal e seus subgêneros, e o Portal Vista-se, que produz conteúdo sobre veganismo. Em ambos identificamos agrupamentos e lógicas que conceituamos como confraria de amadores (FLICHY, 2010). A partir disso, a pergunta de base deste trabalho é: Nos casos específicos (Whiplash e Vista-se), que lógicas são acionadas na circulação intramidiática e intermidiática para a constituição de culturas alternativas? Com base nessa problematização, constituímos nosso caso de pesquisa, elaborando análises individuais para cada um desses objetos, observando usos e apropriações midiáticas realizadas pelos atores sociais inscritos nesses espaços, construindo, deste modo, um episódio analítico. Por fim, cruzamos estes dados em um texto de reflexão transversal, que nos permitiu entender, para além dos casos específicos, como está acontecendo o processo de midiatização dessas culturas alternativas e como este cenário complexifica não só as relações, mas a própria cultura.
This research is a study of two alternative cultures: heavy metal and veganism. Our porposal is to analyze the interaction (among individuals) and communicational circulation processes derived in these cultures in the intramediatic and intermediatic perspective (FERREIRA, 2007: 2013) and (ROSA, 2012), under the scrutiny of network society (CASTELLS, 2002) and mediatic devices (BRAGA, 2015 e FERREIRA, 2006; 2015) concepts, in order to understand how the mediatization processes occur in these spaces. To the empiric observation, we selected the site Whiplash that issues reports on heavy metal and its subgenres, and the site ―Vista-se‖, which produces content about veganism. On both we identified groupings and logics which we named ―Confraria de Amadores‖ (Amateur Confraternity) (FLICHY, 2010). From that, the main question for this research is: In these specific cases (Whiplash and Vista-se), what reasoning is activates at the intramediatic and intermediatic circulations for the construction of alternatives cultures? Based on this problematization, we constituted our research case, elaborating individual analysis for each of these objects, observing the use and mediatic appropriation carried out by the social actors subscribed in this objects, building, thus, an analytical episode. Finally, the data were crossed in a transversal analytical text allowing, thus, the understanding beyond the specific cases how the mediatization processes of these alternative cultures are occurring and how this scenario, complexifies, not just the relations, but the culture itself.
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Monteiro, Lorena Lúcia Cardoso. "Feminismo animalista: a interseção entre discursos e práticas feministas e de libertação animal." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/9757.
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Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
The present work proposes to bring an interpretation of speeches and symbolic aspects involved in the practice of veganism among young feminists. As scholars and other authors of the theme activists, they bring in their discourses and practices political dimensions that relate animal and environmental exploitation, and the consumption of meat and animal clothing, with a patriarchal capitalist system of exploitation that is the same governing domination between people through gender relations. The research comprises a set of methodologies for obtaining data as field research and semi - structured interviews between activists and groups that propose discussion between feminism and animal liberation, which may be located more precisely a feminist anarchist youth culture of young women many places in Brazil; are participants of activist groups, vegan feminist projects, festivals, bands and zines or even autonomous activists.
O presente trabalho propõe trazer uma interpretação dos discursos e aspectos simbólicos envolvidos na prática do veganismo entre jovens feministas. Assim como autores estudiosos do tema e outros ativistas, elas trazem em seus discursos e práticas, dimensões políticas que relacionam a exploração animal e ambiental, além do consumo da carne e vestuário de origem animal, com um modelo capitalista e patriarcal de exploração que é o mesmo que rege a dominação entre pessoas através das relações de gênero. A pesquisa conta com um conjunto de metodologias de obtenção de dados como pesquisa de campo e entrevistas semiestruturadas entre ativistas e grupos que propõem a discussão entre feminismo e libertação animal, que podem ser localizados mais precisamente em uma cultura juvenil feminista de mulheres jovens anarquistas de diversos lugares do Brasil; sejam participantes de grupos ativistas, empreendimentos feministas veganos, festivais, bandas e zines ou até mesmo ativistas autônomas.
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Schinaider, Anelise Daniela. "Consumo vegano : o estado da arte e o comportamento do consumidor baseado na teoria do comportamento planejado (TCP)." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/178297.
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Houve um crescimento substancial constatado nos últimos anos no número de pessoas adotando dietas veganas em várias áreas do mundo, incluindo nas Américas, na Europa e em diferentes regiões da Ásia. Em 2012, já existiam cerca de 16 milhões, 5 milhões e 1,68 milhão de pessoas veganas nos Estados Unidos, Brasil e Inglaterra, respectivamente. Questões de saúde, de meio ambiente e de direitos dos animais são algumas das preocupações do consumidor vegano. Essas causalidades também são características do consumo consciente. O consumo de produtos está conduzido por fatores econômicos, sociais, culturais, pessoais e ambientais que atuam sobre o fator a decisão de compra e de o comportamento do consumidor. Nesse sentido, questiona-se qual é o perfil e suas principais motivações que influenciam o comportamento do consumidor vegano no Brasil Para obter essa resposta, foram escritos dois artigos, a fim de atender os seguintes objetivos: Artigo I) contextualizar o estado da arte do consumo vegano; e Artigo II) caracterizar o perfil dos consumidores veganos; e identificar e analisar as motivações que orientam e influenciam o comportamento de consumidores veganos, com base na Teoria do Comportamento Planejado (TCP). Para o consumidor vegano, a TCP auxilia na abordagem das motivações que fazem parte para a compreensão do comportamento do consumidor planejado. Os resultados encontrados no primeiro artigo apresentam que as pesquisas sobre o consumo vegano cresce a partir de 2009, sendo um dos países que mais pesquisam sobre o assunto são os Estados Unidos, com 22 artigos. Além disso, ressalta-se que ao longo dos anos foram descobertas novas pesquisas que ratificam a importância de os indivíduos aderirem uma dieta vegana, por questões de saúde, de meio ambiente, corroborando para o consumo consciente Já no segundo artigo, os resultados mostram que a maioria dos consumidores veganos são do sexo feminino, jovens, solteiros, com ensino superior completo e pós-graduação e com menos e mais de um ano de veganismo. As principais variáveis que influenciam e orientam o comportamento do consumidor vegano estão relacionadas a sua saúde, às intenções comportamentais, aos alimentos ecoinovadores, ao direito dos animais e ao meio ambiente. Portanto, o comportamento do consumidor vegano, quando aplicado à TCP, revela que as atitudes, normas subjetivas e controle percebido geram um comportamento do consumidor planejado ao veganismo. Conclui-se que o consumo vegano tornou-se um nicho de mercado, contribuindo para a produção de alimentos ecoinovadores. Sob o ponto de vista do agronegócio, salienta-se que novas cadeias de produção de alimentos, diferenciação de produtos, estímulo à produção de orgânicos, estratégias de mercado e ampliação da oferta para atender a demanda são algumas ações positivas que podem impactar e promover a expansão desse nicho de mercado.There has been substantial growth in recent years in the number of people adopting vegan diets in various areas of the world, including in the Americas, Europe and different regions of Asia. In 2012, there were already around 16 million, 5 million and 1.68 million vegans in the United States, Brazil and England, respectively. Health, environment and animal rights issues are some of the concerns of the vegan consumer. These causalities are also characteristic of conscious consumption. The consumption of products is driven by economic, social, cultural, personal and environmental factors that act on the buying decision factor and consumer behavior. In this sense, it is questioned what is the profile and its main motivations that influence the behavior of the vegan consumer in Brazil To obtain this answer, two articles were written in order to meet the following objectives: Article I) contextualize the state of the art of vegan consumption; and Article II) characterize the profile of vegan consumers; and to identify and analyze the motivations that guide and influence the behavior of vegan consumers, based on the Theory of Planned Behavior (TCP). For the vegan consumer, TCP assists in approaching the motivations that are part of understanding the intended consumer behavior. The results found in the first article show that research on vegan consumption grows from 2009, with one of the most researched countries being the United States, with 22 articles. In addition, it is emphasized that over the years new research has been discovered that ratify the importance of individuals adhering to a vegan diet, for health reasons, of the environment, corroborating for conscious consumption. The second article, the results show that the majority of vegan consumers are female, young, single, with full college and postgraduate education and with less than and more than one year of veganism. The main variables that influence and guide the behavior of the vegan consumer are related to their health, behavioral intentions, ecoinovator foods, animal rights and the environment Therefore, vegan consumer behavior, when applied to TCP, reveals that attitudes, subjective norms and perceived control generate consumer behavior designed for veganism. Concluded that vegan consumption has become a niche market, contributing to the production of ecoinovadores foods. The point of view of agribusiness, it should be pointed out that new food production chains, product differentiation, organic production incentives, market strategies and supply expansion to meet demand are some positive actions that can impact and promote expansion of this niche market.
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Kew, Barry. "Fearsome truths : the challenge of animal liberation." Thesis, Durham University, 1999. http://etheses.dur.ac.uk/1137/.
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Yliaho, Linda Charlotta. "Rättvisa för ickemänskliga djur : En filosofisk undersökning av Martha C. Nussbaums förmågemodell och dess perspektiv på rättvisa över artgränserna." Thesis, Umeå universitet, Institutionen för idé- och samhällsstudier, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122884.
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Syftet med denna uppsats har varit att granska påståenden om djurs rättigheter och tolkningen av rättvisa för ickemänskliga djur utifrån Martha C. Nussbaums förmågemodell, och undersöka om den är förenlig med en fortsatt djurhållning. För att besvara min frågeställning har jag studerat Nussbaums förslag om hur människan kan och bör främja förmågor när det kommer till andra arter, samt direkta liksom indirekta kommentarer inom ämnet från utilitaristen Peter Singer och abolitionisten Gary L. Francione. Nussbaum är trevande i sitt försvar av rättigheter för ickemänskliga djur och motsätter sig inte dödandet av dem – även om detta konstateras som en form av skada, görs viss skillnad mellan olika arter och dödandet av dem värderas olika både utifrån art och syfte. Denna tanke återfinns inom utilitarismen, där det främsta målet är att minska lidande men dödandet av andra arter kan rättfärdigas av ändamål såsom kulinarisk njutning och ekonomisk vinning. Inom det abolitionistiska synsättet krävs nolltolerans när det gäller nyttjandet och dödandet av ickemänskliga djur, grundat i att det saknas en moralisk grund för människan att döda kännande varelser när andra valmöjligheter finns. Min slutsats blev att oavsett vilken teori vi ansluter oss till har vi i egenskap av människor en maktposition i relationen till ickemänskliga djur, vilket medför en skyldighet att inte utsätta andra arter för lidande eller ta deras liv ifrån dem då det inte är en fråga om en absolut nödvändighet.
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Araujo, Gabriella Ribeiro da Silva e. "Aspectos e implicações associados à aceitabilidade de simulacros de materiais de origem animal, em materiais artificiais, no vestuário de usuários vegetarianos veganos." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-15022017-101354/.
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Em relação ao vestuário utilizável pelo público vegano (indivíduos que se abstêm, por motivos éticos e/ou ideológicos, na medida do possível, do consumo de produtos e serviços provenientes do reino animal), há diversas alternativas sintéticas aos materiais de origem animal que os substituem em suas funções práticas, estéticas e/ou simbólicas. De arremedos burlescos a imitações fidedignas da realidade, simulacros de peles, penas, pelos, ossos e secreções de animais, à primeira vista, de perto, de longe e/ou aos olhos de leigos, em diferentes graus de realismo, figuram aspectos estéticos e sensoriais que os tornam difíceis de serem distinguidos de genuínos materiais de origem animal. Neste contexto, o presente estudo concerne uma investigação qualitativa exploratória de caráter sobretudo fenomenológico, acerca da reflexão sobre a problemática de possíveis implicações conceituais e práticas mais notáveis, sob o enfoque ético, estético, sociológico, semiótico e prático, da ideia de simulacro, emulação e cópia de materiais de origem animal e/ou que façam referência, alusão ou evoquem aspectos exteriores de corpos de animais em vestuário de veganos. Para tanto, a partir de levantamentos de comentários de usuários veganos em redes sociais da internet, aplicação de questionários e entrevistas em profundidade com usuários, ativistas do movimento vegano e especialistas teóricos, espera-se, com esta contribuição, iluminar os campos do design de moda, do veganismo e, consequentemente, dos direitos dos animais. Alguns dos resultados desta investigação sugerem, por exemplo, que, enquanto, para alguns usuários, o recurso a alternativas consideradas como veganas seria aceitável pelo fato de substituírem atributos funcionais, estéticos e até afetivos de roupas e acessórios diretamente associados, por eles, a sofrimento, para outros usuários, seria objeto de reprovação. Segundo parte dos respondentes, devido ao razoável grau de fidedignidade de vários destes simulacros, o mero uso deste tipo de material artificial resultaria pouco aceitável por ser insuficientemente discernível de materiais derivados de corpos de animais. Nestes casos, esta verossimilhança poderia, segundo eles, indiretamente promover a ideia de que o uso de materiais de origem animal seria admissível, contribuindo, assim, para estimular o consumo de vestuário não condizente com a ideologia que adotamIn the cathegory of clothing which can be worn by the vegan public that is, by those who abstain as much as possible from consuming products and services of animal origin for ethical and ideological reasons there are various synthetic alternatives to materials of animal origin which fulfill the practical, aesthetic and/or symbolic functions. From burlesque copies to reliable imitations, like those of leather, feathers, fur, bones and animal secretionswith different degrees of realism, they haveat first, up close, or from a distance and/or to the eyes of laypeople, aesthetic and sensorial aspects that make it difficult to distinguish from genuine materials of animal origin. This study is a qualitative, exploratory, phenomenological investigation about the problematic of some of the most notable possible conceptual and practical implications, from the practical, aesthetic, philosophical, sociological and ethical viewpoints, of the idea of imitation, emulation and copying of materials of animal origin or materials which make a reference or allusion to, or which evoke exterior aspects of, animals bodies in vegans\' clothing.To this end, based on searches for vegan users comments in online social media, questionnaires and in-depth interviews with users, vegan movement activists and theoretical specialists (like ethics philosophers and designers specializing in ethical fashion), the aim of this study, based on conclusions obtained through analysis of these different points of view, is to illuminate the fields of fashion design, veganism and consequently, animal rights. Results of this investigation suggest, for instance, that for some users, making use of alternatives considered vegan would be an acceptable practice because they would replace functional, aesthetic and even affective attributes of clothing and accessories that such users otherwise associate with pain, while for other users this option would be objectionable. According to some respondents, due to the reasonably high level of visual similarity of various types of such simulacra, merely employing these animal byproducts would be considered less acceptable, given their insufficiently discernible distinction from animal-body materials. In such instances, they felt this verisimilitude could indirectly foster the idea that the use of such animal-origin material would be acceptable, therefore contributing to promoting the consumption of clothing of a type which is against the principles they adopt
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Markowski, Kelly Lorraine. "Including the Counter-Normative in Identity Theory: The Case of Vegans and Group Participation on Identity Maintenance." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1467905905.
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Aguilera, Paulina. "Veg-gendered| A cultural study of gendered onscreen representations of food and their implications for veganism." Thesis, Florida Atlantic University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1527081.
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Erlandsson, Edvin. "Veganismens motiv och effekter på det psykiska välbefinnandet." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-5712.
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Syfte Syftet med studien är att genom intervjuer ta reda på vad som föranleder veganers val till sin kosthållning samt analysera hur denna livsstilsförändring har påverkat dem psykiskt. Metod I studien intervjuades två stycken veganer, en man och en kvinna, vid separata tillfällen. En semistrukturerad intervjuguide utformades. Intervjuerna spelades in med iPhones applikation för röstinspelning. Intervjuerna transkriberades och utifrån transkriberingen utformades en innehållsanalys i vilken diverse meningsbärande enheter extraherades för att kunna identifiera förekommande teman. Resultat Studien visar på att det kan finnas flera olika motiv till att bli vegan men att det kan vara en enskild faktor som inducerar livsstilsförändringen till att bli vegan. I föreliggande studie framgår det att denna faktor, i ett av fallen, är en oväntad ögonkontakt med ett djur i en lastbil som är påväg mot ett slakthus. I det andra fallet visas det att en informationsskylt om hur mycket nötkött påverkar klimatet är den orsakande faktor som leder till att livsstilsförändringen påbörjas. I studien framgår det även att omställningen till en vegansk diet kan bringa ett ökat psykiskt välbefinnande på olika sätt. Bland annat genom att man börjat följa sina egna värderingar och är delaktig i en förändring man vill se i samhället. Det kan å andra sidan även leda till att man får ta emot en del kritiska synpunkter gällande sitt rådande livsstil. Slutsats Denna studie kan inte ge någon förklaring som kan appliceras på en större skala till varför individer överlag väljer att bli veganer. Den kan heller inte fastställa några samband mellan livsstilsförändringen och dess efterverkningar. Däremot kan den bidra till en ökad förståelse kring vad som föranleder veganers val till sin kosthållning samt vad denna livsstilsförändring har medfört för efterverkningar i och med de djupgående personliga uttalanden som berör föreliggande frågeställningar.
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Lillbäck, Mikaela. "Social identitet, normbrytande, konflikt och tillhörighet : En kvalitativ studie om fem personers övergång från köttnorm till veganism." Thesis, Umeå universitet, Sociologiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-153675.
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Syftet med studien var att utifrån Victor Turners teori om riter och övergångsritualer undersöka övergången från köttnorm till veganism och hur det påverkar och strukturerar individernas sociala identitet. Semistrukturerade intervjuer genomfördes med fem veganer och analyserades genom tematisk innehållsanalys. Detta gav tre teman; Uppbrott, Konflikt och Tillhörighet. Utifrån de temana redogör rapporten för individernas övergång från köttnormen till veganism, samt hur upplevelsen av tillhörighet och uteslutning påverkade individernas sociala identitet i övergångsprocessen. Studien visar att Turners teori om riter och övergångsritualer är applicerbar även på övergången från köttnormen till veganismen. Vidare visar studien att konflikt och tillhörighet kan ses som primära drivkrafter i individens övergång samt starkt påverkar dennes sociala identitet under processens gång. Konsekvenserna av detta, sett i ett bredare sammanhang, kan även tänkas innebära effekter på samhällsstrukturen i stort.
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MININNI, FRANCESCA. "La rivoluzione parte dal piatto? Il veganismo tra identità, etica e stile di vita." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2018. http://hdl.handle.net/10281/199171.
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A partire dalla fine degli anni Settanta del ‘900, il tema dell'alimentazione comincia a ricoprire un ruolo di preminenza nel panorama delle discipline sociologiche come nuova ed inesplorata materia di studio. Basti pensare ai risvolti che la scelta di una pietanza piuttosto che un'altra determina sull'esperienza quotidiana dei soggetti, sull'ambiente, sulla natura. Ogni qualvolta una persona decida di nutrirsi di una mela, ad esempio, si trova immersa in una rete di azioni “ecologiche” che hanno permesso la realizzazione del suo atto. Compiendo una simile scelta, l'attore sociale si vede partecipe di realtà geografiche, percorsi storici, economie e contesti culturali differenti.
La società edifica le proprie strutture interne e il suo universo simbolico anche per mezzo della dimensione culinaria: il cibo crea le comunità, le plasma, ne consolida i confini o li rende labili, dando origine a punti di contatto o di separazione mediante la pratica di rituali, l'adozione di tabù o in conseguenza dell'evoluzione di gusti e preferenze definiti dalla comunità. A tavola è riproposta la struttura della società: ogni pasto e i modi del suo consumo sono simbolo di precisi rapporti sociali e funzionano come sistema di classificazione o discriminazione in base al ceto, all’etnia, al genere, alle possibilità economiche. Inoltre, la qualità del cibo possiede un valore comunicativo: avere la possibilità di nutrirsi di un certo genere alimentare non solo manifesta l'appartenenza a un gruppo, ma denota un'identità sociale alla quale è associato un determinato status.
È interessante notare che, sebbene in presenza di un’ampia scelta di cibi commestibili, ogni cultura definisce uno specifico sottoinsieme di alimenti atto ad essere consumato. Quando in un gruppo si opera la distinzione tra ciò che è commestibile e ciò che non lo è, l’alimento viene investito di un valore simbolico che trascende i gusti soggettivi. La necessità biologica di mangiare si trova così a fare i conti con il sistema di valori entro cui è inserita. Appare a questo punto ragionevole affermare che mangiare costituisce un (f)atto sociale: quando si impugnano le posate, si comunica da che parte si sta rispetto agli altri esseri umani, agli animali, alla natura e, non da ultimo, all’economia.
Biografia, cultura, cibo, pratiche e società sono dunque aspetti interdipendenti di una fitta rete di relazioni che esige di essere sottoposta ad un'analisi critica. In questa cornice è possibile volgere lo sguardo verso lo sviluppo e la diffusione di un fenomeno nuovo: il veganismo e lo stile di vita ad esso associato. La veloce espansione della cultura vegan degli ultimi due decenni, ha portato all’attenzione la necessità di analizzare le radici su cui essa pone le proprie fondamenta e quella di verificare quali sono le conseguenze di una simile condotta sulla vita quotidiana degli individui. Gli attori sociali si trovano sempre più spesso a confrontarsi su un tema così controverso perché esso assume importanza dal punto di vista politico, economico oltre che sociale. Lo stile di vita vegan costituisce una parte integrante della modernità ma opera per rifondarla su altri principi. Esso mira a diventare lo strumento concreto attraverso cui operare una diffusa riflessione e problematizzazione del rapporto che lega l’essere umano alla natura, agli animali e al suo prossimo. Poste queste premesse, nel corso della ricerca si intende esaminare e comprendere in che modo le prassi, le attività, gli usi e le concezioni che accompagnano gli individui lungo il corso della loro esistenza ne vengano condizionati e come il cambiamento di abitudini eventualmente esercitato sia percepito ed esperito dagli individui stessi. Si vaglieranno le motivazioni che conducono ad effettuare una simile scelta di vita e come questa possa influire su valori, identità e sulle consuetudini degli attori sociali durante la loro vita quotidiana.In the ‘70s, the topic of nutrition started to have a prominent role in Sociology as a new subject of study. Our meals have unattended consequences on all aspects of human and non-human life: it will be enough to think about the implications of the choice of a meal instead of another affecting the lives of people and the environment. In this frame, the diffusion of veganism in the last two decades has drawn attention to the need for an analysis. Exploring a minority eating practice is necessary to reflect on the role human beings have taken in this world, but also to reason on the ethical and political dimensions. The foundation of this article is the reflection on the relationship we have with animal otherness. What directs our focus is the perspective of the adoption of veganism as a driving force that leads social actors to question what is “taken for granted” and the capability of individuals to build their new identity and networks. Food strongly affects social relations: it will suffice to think about the tension rising when we find someone who eats in a different way from ours, or how a particular eating style can condition the choice of friends, partners and, sometimes, job. Vegans literally embody the resistance to the assertiveness of meatist culture. Vegans also lead to a reflection on the consumption of animals: they promote new meanings of food and of the relationship between humans and animals, making man closer to compassion and empathy. Boycotting the production of “capitalistic misery” by means of micro-political actions vegans implement, means to found a new order. The meaning of vegan ethics is associated with the rejection of the speciesist privilege and the construction of new habits, to collaboration and participation, to the shaping of new, empathy-based society.
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Troncale, Rawls Shannon. "Sustained efforts and collective claims : the social influence of the vegan movement from 1944 to present." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4135.
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Johansson, Sundqvist Emma. "Den gröna gråzonen : Greenwashing i veganska produkters visuella kommunikation." Thesis, Mittuniversitetet, Institutionen för design, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-38951.
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Hållbarhetsfrågan har blivit allt viktigare. Intresset för hållbarhet ökar och får större inverkan på människors val (Ottosson &Parment, 2016, s. 13). Dessvärre förekommer det att företag utnyttjar detta genom användning av vilseledande grön kommunikation,vilket äventyrar hållbarhetsrörelsens kraft på marknaden (TerraChoice, 2009). Den här rapporten lyfter begreppen hållbarhet ochgreenwashing. Syftet är att undersöka den visuella kommunikationen för veganska produkter och hur det budskapet speglar ett urvaldokumenterade miljöstörningar. Detta i och med att allt fler svenskar väljer en vegansk kost av miljömässiga skäl (Novus, 2018).Rapporten fokuserar på att undersöka livsmedelsföretaget Oatly som utvecklar, producerar och marknadsför bland annathavrebaserade drycker. Oatly har under 2018 haft en total tillväxt på 65 %, samtidigt som företaget fått kritik gällande gällande derasfaktiska klimatnytta (Sörbring, 2019). Rapporten undersöker Oatlys visuella kommunikation och dokumenterade miljöstörningar föratt kartlägga differensen mellan dessa. För att besvara frågeställningarna gjordes semiotiska bildanalyser på delar av Oatlyskommunikation, samt en kvalitativ textanalys på deras hållbarhetsrapport från 2018.Resultatet i rapporten visar att Oatly genomgående kommunicerar hållbarhet, men att deras faktiska hållbarhetsarbete är bristandebåde ekonomiskt, miljömässigt och socialt. Vidare framhåller företagets kommunikation noga sin avhållsamhet från djurriket, vilketfaktiskt är kritiskt ur ett hållbarhetsperspektiv då det krockar med miljömålet om biologisk mångfald (Extrakt, 2019; Rundgrens,2019). Slutsatsen är att det förekommer en viss grad av greenwashing i Oatlys visuella kommunikation.
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Guggenheim, Bim. "Veganismens könstillhörighet i film. : Könsroller, manliga ideal och rädsla för förlorad maskulinitet i representationen av veganism i amerikansk film." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-55115.
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The following essay describes a study made of eight American films, where the purpose of the study was to analyze how veganism was portrayed in the chosen films. Through a semiotic analysis, the aim was to investigate how views on traditional gender roles are reproduced in the way that the practice of veganism and discourse on veganism is portrayed in modern cinema. The reason for this study was firstly because most vegans are women, with a sizeable margin; close to 80% of vegans in America are women, while almost half of vegetarians are men. The question why so many vegans are women is something worth studying closer. Secondly, there has been very few studies made on this topic. There is a sufficient amount of texts which acknowledge and discuss the correlation between the practice of not eating animals and gender issues. Further there are accounts made on how vegans are typically portrayed in media in a society where the norm is to exploit animals. These accounts demonstrate that vegans are often portrayed unfavorably. However scientific studies made on how vegans are portrayed in film are practically nonexistent. This despite cinema being a large and powerful media tool for reproducing social and cultural values. The discourse on gender and veganism were missing a valuable angle and this was something that this essay aimed to bring to the discussions of both veganism and gender. By searching on internet for films which include either vegan characters or the word vegan, there were eight films found. And through an analysis of these the results concluded that veganism is indeed portrayed negatively in movies as well, however there is also another dimension to this negative perspective towards vegans: these negative portrayals of veganism in film is grounded in archaic views and values on traditional gender roles and equality.
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Nunes, Ernesto Luiz Marques. "Vegetarianismo além da dieta: ativismo vegano em São Paulo." Pontifícia Universidade Católica de São Paulo, 2010. http://tede2.pucsp.br/handle/handle/3051.
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This dissertation aims to investigate the vegan activism who are vegans, how vegan groups and collectives are formed, how they work and spread their cause - in the metropolitan region of Sao Paulo. The initial working hypothesis is that the vegan activism is a form of social change, taking into account the questions that make the consumption of products and services that involve the use of animals. The study begins with a characterization of various aspects of vegetarianism - including veganism - considering in this analysis some key concepts of Pierre Bourdieu s theoretical approach, including some his concepts as habitus, taste, symbolic violence and lifestyles. Beyond Bourdieu's reference in the field of social sciences, three other authors, philosophers Peter Singer and Tom Regan and a lawyer, Gary Francione, are presented as theoretical thinker that contribute with some concepts - sentience, speciesism, animal welfare, among others - that serve of theoretical and practical reference to the action of vegans, on which I present a panel of its organization, operation and dissemination of ideas, analyzing their contributions to social change. I adopted a methodology that combines various techniques of quantitative and qualitative profile, as in-depth personal interviews, the online survey, interview by email only with open questions, ethnographic observation and virtual ethnography. A total of 230 vegetarians were interviewed to understand the vegetarian origins, considering the various types of vegetarians (lacto vegetarianism, egg vegetarianism, lacto egg vegetarianism and strict vegetarian or vegan), the differences between the regime and vegetarian eating habits, the main reasons for becoming vegetarian - health, religion, ecology, economics, ethics - as well as pointing out the profile, the characteristics of the lifestyle and the symbolic violence suffered by vegetarians in their daily lives. In this sense, the dissertation is inserted in the field of social sciences, particularly focused on anthropology of consumption, on appropriations and on uses
Esta dissertação de mestrado tem como objetivo investigar o ativismo vegano como se constitui, como se organizam os grupos e coletivos que o formam, como atuam e difundem sua causa na Região Metropolitana de São Paulo. A hipótese inicial de trabalho é a de que o ativismo vegano representa uma forma de transformação social, levando em conta o questionamento que fazem do consumo de produtos e serviços que envolvem a utilização de animais. O estudo inicia com uma caracterização das várias vertentes do vegetarianismo entre as quais o veganismo , considerando em sua análise alguns conceitos-chave da abordagem teórica presente na obra de Pierre Bourdieu, como habitus, gosto, violência simbólica e estilos de vida. Além de Bourdieu, referência no campo das Ciências Sociais, três outros autores, os filósofos Peter Singer e Tom Regan, e o jurista Gary Francione, são apresentados como teóricos que contribuem com conceitos senciência, especismo, bem-estarismo, entre outros que servem de referência teórica e prática à ação dos veganos, sobre os quais apresento um painel de sua organização, atuação e difusão de ideias, analisando, por fim, sua contribuição para possíveis transformações sociais. Foi adotada uma estratégia metodológica que combina diversas técnicas de perfil qualitativo e quantitativo, como a entrevista em profundidade presencial, o questionário on line, a entrevista por e-mail somente com questões abertas, a observação etnográfica e a etnografia virtual. No total foram entrevistados 230 vegetarianos para dar conta de apresentar as origens vegetarianas do ativismo vegano, a partir do detalhamento dos diversos tipos de vegetarianismos (lactovegetarianismo, ovovegetarianismo, ovolactovegetarianismo e o vegetarianismo estrito ou vegano) existentes, as diferenças entre regime e prática alimentar vegetarianos, as principais motivações para tornar-se vegetariano saúde, religião, ecologia, economia, ética , além de apontar o perfil, as características do estilo de vida e as violências simbólicas sofridas por eles em seu dia a dia. Nesse sentido, a dissertação insere-se no campo das Ciências Sociais, particularmente voltada para uma antropologia dos estudos do consumo, das apropriações e dos usos
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Andersson, Staffan. "Det gröna djurskyddet : Möjligheter och hinder för djurens frigörelse i Miljöpartiets djursyn." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-33060.
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Solidaritet med djur är en av hörnstenarna i Miljöpartiets gröna ideologi och partiet uppfattas ofta som mer djurvänligt än andra riksdagspartier. Den här uppsatsen analyserar hur partiets djursyn artikuleras utifrån tre diskurser: djurskydd, ekologism och djurrätt. Uppsatsen har också ett kritiskt djurrättsligt perspektiv och intresserar sig för vilka möjligheter och hinder för djurens frigörelse som finns i partiets djurpolitik. Slutsatsen är att djurskyddsdiskursen är dominerande i Miljöpartiet men att partiet problematiserar dagens djurskyddslagstiftning och vill se ett ”verkligt djurskydd”. Det finns också en tendens till att djurskyddsdiskursen i kombination med den ekologiska diskursen håller tillbaka djurrättsdiskursen som är i det närmaste osynlig. I en avslutande reflektion föreslås att djurrättsrörelsen ska bli tydligare i sin kritik mot Miljöpartiets och samtidens intresse för närproducerat, kravmärkt och ekologiskt kött, samt att ekologismens djursyn behöver utmanas i högre grad.Animal solidarity constitutes one of the cornerstones of the Green Party's ideology, and the party is often perceived as more animal friendly than other parties in the Swedish parliament. This thesis analyzes how the Green Party's perspective on animals are articulated through three discourses: animal welfare, ecology, and animal rights. Furthermore, the thesis utilizes a critical perspective and tries to discern opportunities and obstacles for animal liberation within the party's animal politics. The conclusion is that the animal welfare discourse is the dominating perspective within the Green Party, but also that the party problematizes the current animal welfare in their strive for "real animal welfare". There is also a tendency for the animal welfare discourse, combined with the ecology discourse, to obscure the animal rights discourse, the latter being more or less invisible. In a final reflection it is suggested that the animal rights movement should be more explicit regarding its criticism against the Green Party's and the contemporary's interest in local produce, KRAV-labeling, and organic meat, as well as the need to challenge the animal views of ecology to a greater extent.
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Sernhede, Saralie. "“Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44237.
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Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. Relying on Critical Discourse Analysis (CDA) both as a theoretical and methodological framework, this study places itself in the field of media and communication studies in the intersection between studies on discourse, veganism, Twitter usage, and the everyday activism of Lifestyle Movements (LMs). Four main identity formations were identified and analyzed in the communication event, discursively constructing very different definitions and implications of veganism – as a diet, a challenge, a lifestyle, an identity, activism, a market opportunity, and a brand mission. Ultimately, #veganuary on Twitter can be understood as a site for discursive and socio-cultural change as a hemeratopian everyday alternative space, in which new interdiscursive mixes and discursive practices are interlaced in creative ways, inviting and involving new voices to the communication, imagination, and development of alternative ways of living.
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Avergren, Emmi. "Det känns som att ingen vågar äta mig nu : En modedesigners önskan att förändra världen." Thesis, Konstfack, Textil, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-7180.
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Jag definierar mig som mode - och textildesigner och som aktivist. Som examensprojekt har jag designat en vegansk modekollektion där jag har använt mig av tyger som jag målat och färgat själv. Jag lyfter hantverket i en modekontext och vill visa styrkan i det handgjorda. Att skapa veganskt mode betyder att jag inte använder mig av djurs kroppar, hud eller päls. Jag avstår alltså helt från att använda skinn, siden, ull, päls, dun och fjädrar. Jag vill visa att det går att skapa mode utan att utnyttja och döda djur i processen. Kollektionen presenteras dels som en konceptuell konstfilm men också i form av modefoton. Jag ser uppsatsen som ett sätt att upplysa, utbilda och skapa debatt kring vilka djur vi äter och vilka vi bär på kroppen. Uppsatsen är också en del av gestaltningen. Konstfilmen är inspirerad av surrealism och är en utopi och dystopi på samma gång, med flera världar i en. Den är ett experiment i hur en kan kombinera mode, koncept, konst och djurrättsaktivism i ett och samma projekt.
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Lindman, Julia. "Vegansk kosthållning : En kvantitativ studie om upplevelser, erfarenheter och kostmönster hos veganer." Thesis, Umeå universitet, Institutionen för kostvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-157362.
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Bakgrund Vegetarisk kosthållning blir vanligare och intresset för veganism ökar. Kosthållningen kan innebära hälsofördelar vilket är ett av motiven till veganism. Trots ökad popularitet cirkulerar fortfarande fördomar kring kosthållningen. Syfte Syftet med studien var att undersöka veganers motiv till, upplevelser av och eventuella svårigheter med kosthållningen. Syftet med studien var även att undersöka veganers uppgivna intag av frukt, grönsaker och bär, utrymmesmat, ersättningsprodukter samt kosttillskott. Metod Veganer rekryterades via Facebook där 517 veganer besvarade en webbenkät innehållande frågor om bland annat motiv till veganism, upplevda hälsoförändringar, livsmedelsintag och svårigheter. Statistiska test som användes var: Chi-två test, Mann-Whitney U-test, Kruskal-Wallis test, Spearman correlation coefficient och One sample Wilcoxon Ranked. Signifikansnivån sattes till p<0,05. Resultat De vanligaste motiven till veganism var etik (94,2%), miljö (60,1%) och hälsa (41,2%). Många deltagare hade upplevt positiva hälsoförändringar efter kostombytet, (77,3%) till exempel mindre mag-tarmbesvär (45,8%) och mera energi (41,8%). Deltagarna uppgav att omgivningen ofta hade åsikter om kosthållningen (p<0,001), samtidigt som de försökte inspirera omgivningen att äta växtbaserat (p<0,001). Den vanligaste svårigheten med kosthållningen var restaurangbesök (34,6%). Majoriteten av deltagarna använde sojabaserade köttersättningsprodukter (99,6%) och mjölkersättningsprodukter (99%). Kosttillskott användes frekvent (85,5%), framför allt B12 (56,3%). Slutsats Veganerna åt mera frukt, grönsaker och kosttillskott än genomsnittspopulationen. Många veganer upplevde dock svårigheter med kosthållningen. Detta kunde leda till undvikande av växtbaserad kost trots möjliga hälsofördelar. Även om det fanns hälsofördelar med kosthållningen valde majoriteten av veganer kosten av etiska skäl. Trots utmaningarna är det lättare att vara vegan idag. Till exempel är utbudet av ersättningsprodukter större än tidigare. Detta underlättar vardagen för veganer men kan dock innebära ett mindre näringsrikt matintag, vilket kan göra den veganska kosthållningen mindre fördelaktig.
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Arriazú, Nolasco Noelia. "Vegan lifestile on Facebook : An online ethnography study." Thesis, Högskolan Väst, Avd för informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-9481.
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In recent years there has been an increase in the number of vegans in the world. The main goal of my research is to understand the vegan struggles in their daily life and study how Facebook might help them solve these difficulties. This master's thesis focuses on the user perspective and how they perceive barriers to follow a vegetarian lifestyle in Spain. The research questions are about finding those barriers and knowing how they could be solved by using Facebook groups. For this purpose, an ethnographic approach has been used. The target group of this study are vegans who have gone through the time of change and may have had some problems in making that decision. Fifteen vegans have been interviewed to find challenges that have arisen when they have changed their lifestyles. After that, an online ethnography study has been performed by observing the content of a Facebook group, called "Vegetarianos y Veganos – España", focusing on publications where group members were asking for advice, information or solutions. The results indicate that the investigated group of Facebook is essential for the exchange of information, knowledge and experience. The members also contribute to increased knowledge through publications and comments. But most importantly, the members receive solutions to the problems they share with the group.
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Carmichael, Richard. "Becoming vegetarian and vegan : rhetoric, ambivalence and repression in self-narrative." Thesis, Loughborough University, 2002. https://dspace.lboro.ac.uk/2134/6904.
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This thesis takes a discursive-rhetorical approach to becoming vegetarian and vegan. Previous studies have pointed to complexity and variety in definitions, types and criteria of vegetarianism, making `objective' studies difficult. Meat is also one of the most highly prized but ambivalently valued foodstuffs. The cultural and social meanings of diet in terms of `identities' are well established but the rhetorical approach taken here explores identity as accomplished through social practices of accounting. Rather than seeing variation and disagreement as problematic, analytic focus is on the complex and varied construction of social categories/identities in accounts and the practices of justification and criticism. Cultural ambivalences are recast as dilemmas of identity and account-giving. Diary and serial interview `case-material' was collected from 23 new and aspiring vegetarians and vegans. Participants' accounts are shown to handle a number of dilemmatic aspects of vegetarian/vegan identity; notably, a dilemma of moral superiority and a dilemma of abstinence. These dilemmas are discussed in terms of stereotype-avoidance, commitment, and the co-construction of self and Other. Such identity-management is argued to fundamentally involve relationships. Seen as contexts, texts and resources for account-giving, relationships highlight both local and biographical elements in self-construction, the inter-dependence of selfnarratives/ identities and the need for managing them, especially when identities are changed. A number of other rhetorical resources and practices used in the management of identity are also drawn out, including the discourses of lapsing, desire and temptation and accounts of suppression and repression. The management of dilemmas of accounting through presenting the self as ambivalent, conflicted and divided is underlined. Following recent work by Billig (e. g., 1999a), ambivalence and repression are further considered as discursive activities as well as claims. This leads to a discussion of identity, contradiction and repression in terms of prohibition, desire and transgression. It is suggested that becoming vegetarian or vegan may be characterised as a matter of narrating autobiographical change and the continued negotiation of various dilemmas of identity. Social psychological theories of identity and identity change are criticised and the importance of argumentation, ambivalence and commitment are emphasised. The value of a more `populated' case-study perspective within discursive psychology is also stressed and the study of discursive avoidance and repression is illustrated and recommended.
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Björkman, Patricia, and Heléne Andersson. "Anamma – En vegansk livsstil : En kvalitativ studie kring Anammas marknadskommunikation." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-178992.
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This study aimed to examine how a company like Anamma creates a platform where people can connect and inspire others to buy vegan food and what strategies they use to do so. The empirical material consisted of eight posts on Instagram made by the Swedish vegan company Anamma. The posts are showing how vegan meals can be healthy, tasteful but also how it is good for the environment. Since the material in these posts were both text, pictures and animated videos a multimodal analysis was most suitable to get a valid and true result. Initially the posts were analyzed one by one. Then we summarized the result into three themes based on what was discovered during the first analysis. The study shows that Anamma is using strategic tools like the theory of Two-step-flow, or Word of mouth to make people hear about them. By using hashtags and tagging people they are creating a chain of equivalence, using the digital platform to spread their message. They also use words like, “together”, “all of us” and “save the planet” et cetera, which is assumed to make people want to be a part of making the world a better place. Also, they frequently use statistics as a strategy of persuasion to show how much less effluent vegan food is to the environment compared to meat. Using the word “Anamma-friends” is a strategy that helps create a strong community for their customers. All their strategies combined contributes to creating social identity and a feeling of belonging. However, this study is not a study of communication effects, since that would require a different approach. Therefore the conclusion of this study is that Anammas communication is effective and adequate towards the social context and can be seen as successful in relation to the purpose of the study.
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Celka, Marianne. "L'Animalisme : enquête sociologique sur une idéologie et une pratique contemporaines des relations homme / animal." Phd thesis, Université Paul Valéry - Montpellier III, 2012. http://tel.archives-ouvertes.fr/tel-00806908.
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La présente recherche s'attache de comprendre les manières dont la culture occidentale contemporaine modélise la nature humaine. Cette constante anthropologique qui fait de l'homme un être au monde particulier est sans relâche réactualisée selon des singularités propres à la culture dominante, mais aussi selon des singularités propres à des groupes sociaux donnés. La construction de la forme de l'homme est donc en perpétuelle mutation et aujourd'hui, suite à diverses révélations, révolutions scientifiques (éthologie, écologie, biologie ou encore paléoanthropologie) et techniques (révolution des images et des nouveaux médias), plus que jamais, la nature humaine est sujette aux métamorphoses. La compréhension du phénomène animaliste se situe au coeur de la recherche en tant que ce dernier exprime d'une manière paroxystique les conséquences sociologiques desdites révélations et révolutions. Il est le prisme par lequel cette recherche tâche de rendre compte de ce qui, dans l'esprit du temps, préside dans les relations anthropozoologiques.
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Malek, Wasim. "Big Data Analysis in Social Networks : Extracting Food Preferences of Vegans from Twitter." Thesis, Högskolan Dalarna, Mikrodataanalys, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-22460.
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Market research is often conducted through conventional methods such as surveys, focus groups and interviews. But the drawbacks of these methods are that they can be costly and timeconsuming. This study develops a new method, based on a combination of standard techniques like sentiment analysis and normalisation, to conduct market research in a manner that is free and quick. The method can be used in many application-areas, but this study focuses mainly on the veganism market to identify vegan food preferences in the form of a profile. Several food words are identified, along with their distribution between positive and negative sentiments in the profile. Surprisingly, non-vegan foods such as cheese, cake, milk, pizza and chicken dominate the profile, indicating that there is a significant market for vegan-suitable alternatives for such foods. Meanwhile, vegan-suitable foods such as coconut, potato, blueberries, kale and tofu also make strong appearances in the profile. Validation is performed by using the method on Volkswagen vehicle data to identify positive and negative sentiment across five car models. Some results were found to be consistent with sales figures and expert reviews, while others were inconsistent. The reliability of the method is therefore questionable, so the results should be used with caution.
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Parry, Jovian Lang. "The New Visibility of Slaughter in Popular Gastronomy." Thesis, University of Canterbury. School of Humanities, 2010. http://hdl.handle.net/10092/5312.
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Animal slaughter has recently become highly visible in popular food media. This thesis interrogates the myths, assumptions and ideologies underlying this so-called New Carnivore movement, through critical analysis of a range of popular gastronomic texts. Socially-constructed ideas about ‘reality’, ‘sentimentality’, ‘sacrifice’, and ‘redemption’
are intimately implicated in the process of animal slaughter, as are the notions of ‘good taste’ and social distinction. The domination of animals, demonstrated through the slaughter, butchery, and consumption of nonhuman bodies, is held to be an integral component in the performance of gender, as well as a means of reconnecting, via a kind of secular epiphany, with ‘Nature’ at its most authentic. As a hostile backlash against the social progress made by the animal advocacy and vegetarian movements, New Carnivorism denigrates vegetarianism and veganism as outdated, unfashionable, unnatural, puritanical and rude. Although these texts’ potential to inspire farmed animal welfare reform should not be ignored, New Carnivorism ultimately serves to naturalize, justify and promote the continued consumption of meat, and the continued exploitation of nonhuman animals, in Western societies.
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Reitsma, Elly, and Alexander Sundberg. "Ha'vre så bra : En kvalitativ studie kring Oatlys roll som aktör på den samtida svenska livsmedelsmarknaden." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157291.
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Dagens konsumtionssamhälle är ständigt under utveckling. Idag kan vi se att företag anpassar sig till denna utveckling. Framförallt har den veganska livsstilen av olika anledningar som djurskydd,miljöhänsyn och hälsa blivit central, varigenom Oatly med sina havrebaserade produkter skapat relevans för en hållbar och medveten konsument. Hållbarhet bygger på trender och ses som det nya coola. Att konsumera Oatlys produkter kategoriserar därmed konsumenter in i ett coolt sammanhang. Då Oatlys marknadsföringssätt är något som omtalats avsevärt i medier och lett till samhällsdebatter lockades vår nyfikenhet till att undersöka hur Oatly ser på sin roll som aktör på den samtida svenska livsmedelsmarknaden. Utefter detta formulerades två övergripande frågeställningar som sedermera vidare formulerats i en underfråga: Utifrån ovanstående syfte ämnar vi besvara följande frågeställningar: - Hur tänker Oatly kring sin roll på den samtida svenska livsmedelsmarknaden? - Hur uttrycker de sitt budskap för att konkurrera på den marknaden? För att ge svar på frågeställningarna genomfördes en samtalsintervju vid Forsman & Bodenfors reklambyrå i Göteborg, där vi fick chansen att träffa Art Director Lars Elfman och Copywriter Martin Ringqvist, som tillsammans jobbar tätt ihop med företaget Oatly och därmed kunde svara på allt från Oatlys identitet och mål till hur deras marknadsföringsstrategi ser ut. Vi granskade även Oatlys visualitet som fanns att hitta både på deras egna hemsida samt som case på Forsman & Bodenfors hemsida. Resultatet från intervjun och de visuella observationerna kopplas sedan till tidigare forskning och teorier som berör samhälleliga trender, marknadsföringsstrategier och teorier om coolhet och den coola konsumenten. Slutsatsen vi kan dra av denna undersökning är att Oatly vill göra sin havredryck till det nya mainstream, det som ska drickas istället för mjölk. Oatly vill även bidra till en social förändring och gå från att vara ett livsmedel till att bli en livsstil, detta är något de förverkligar genom sin normifrågasättande marknadsföring med retoriska, humoristiska inslag.
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Lehto, Magnus. "Varför frigörelse för djuren? : En jämförande analys mellan Lewis Gompertz och Peter Singers djuretiska tänkande." Thesis, Umeå universitet, Institutionen för idé- och samhällsstudier, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-140172.
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This study examines differences and similarities in how two animal ethicists living in different times have argued for a liberation of the animals, the basis for the study is Lewis Gompertz Moral Inquiries: On the Situation of Man and of Brutes (1824) and Peter Singers Animal Liberation (1975). The analysis has been conducted with a historical perspective where close reading and contextualization have been used to further understand both the sources and the authors. The investigation is limited to four themes: animal's ability to experience, to kill animals, using animals and products of animals, and finally the idea of equality. The study concludes that there are significant similarities between the arguments Gompertz and Singer use, and that their ideas are rooted in a view of equality where the ability to suffer and have needs should be fundamental for our moral caring towards other creatures. A significant difference between the authors is their relationship to reason, where Gompertz highlights the animals' ability to reason as a cause to treat them well while Singer dismisses the idea that such abilities are of any interest for our moral considerations. The study also points out that the differences in the authors' conclusions and arguments can be understood on the basis of the scientific and intellectual context they operate in, where Gompertz can be described as an enlightenment philosopher with a strong belief in the developable reason within creatures, while the modern-day philosopher Singer rather sees reason as excluding, not only of animals but also of human beings. For animals to be liberated from man's oppression, both writers argue that it is necessary for man to eat a vegetarian diet.
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Fernández, Laura. "Imágenes que liberan: Shock moral y comunicación visual estratégica en el activismo por la liberación animal." Doctoral thesis, Universitat Pompeu Fabra, 2021. http://hdl.handle.net/10803/673034.
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Esta tesis doctoral explora la efectividad y la ética comunicativa de las producciones visuales activistas antiespecistas, especialmente las imágenes de violencia y la estrategia comunicativa del shock moral. El objetivo principal de esta tesis es conocer qué contenidos visuales y estrategias de comunicación visual son más efectivas para promover cambios en las actitudes especistas de las personas. Para ello, se han realizado 60 entrevistas semiestructuradas a personas veganas y activistas antiespecistas en Suecia, Dinamarca y el Estado español para conocer la influencia de las imágenes de violencia y el shock moral en sus cambios de actitud con relación a los animales no humanos. Este cambio se mide a partir de la adopción del veganismo y el involucramiento en el activismo antiespecista. Además, se ha elaborado y validado una herramienta de clasificación de la violencia visual. Dicha validación se ha testado cualitativamente y se ha incluido como parte de la entrevista una encuesta cuantitativa para valorar el nivel de violencia explícita de diez fotografías que representan la explotación de animales considerados de granja en una escala 1-10. Previamente a la encuesta, se realizó un análisis visual (interpretación composicional) de las diez fotografías testadas. Los resultados obtenidos permiten concluir que las imágenes de violencia explícita y menos explícita y el shock moral son estrategias de comunicación efectivas muy relevantes para promover cambios en las actitudes y comportamientos especistas de las personas. Los resultados de la investigación se han puesto en discusión interdisciplinar desde los ámbitos de los estudios críticos animales, los estudios de los movimientos sociales y la comunicación medioambiental, visual y estratégica.
La investigación se compone de tres publicaciones: 1) “The Emotional Politics of Images: Moral Shock, Explicit Violence and Strategic Visual Communication in the Animal Liberation Movement”; 2) “Using Images of Farmed Animals in Environmental Advocacy: An Antispeciesist, Strategic Visual Communication Proposal” y 3) “Images That Liberate: Moral Shock and Strategic Visual Communication in Animal Liberation Activism”. La presente memoria organiza, contextualiza y amplía las principales aportaciones de estos artículos.Aquesta tesi doctoral explora l'efectivitat i l'ètica comunicativa de les produccions visuals activistes antiespecistes, especialment les imatges de violència i l'estratègia comunicativa del shock moral. L'objectiu principal d'aquesta tesi és conèixer quins continguts visuals i estratègies de comunicació visual són més efectives per promoure canvis en les actituds especistes de les persones. Per a això, s'han realitzat 60 entrevistes semiestructurades a persones veganes i activistes antiespecistes a Suècia, Dinamarca i l'Estat espanyol per conèixer la influència de les imatges de violència i el shock moral en els seus canvis d'actitud amb relació als animals no humans. Aquest canvi es mesura a partir de l'adopció del veganisme i l'involucrament en l'activisme antiespecista. A més, s'ha elaborat i validat una eina de classificació de la violència visual. Aquesta validació s'ha testat qualitativament i s'ha inclòs com a part de l'entrevista una enquesta quantitativa per valorar el nivell de violència explícita de deu fotografies que representen l'explotació d'animals considerats de granja en una escala 1-10. Prèviament a l'enquesta, es va realitzar una anàlisi visual (interpretació composicional) de les deu fotografies testades. Els resultats obtinguts permeten concloure que les imatges de violència explícita i menys explícita i el shock moral són estratègies de comunicació efectives molt rellevants per promoure canvis en les actituds i comportaments especistes de les persones. Els resultats de la investigació s'han posat en discussió interdisciplinària des dels àmbits dels estudis crítics animals, els estudis dels moviments socials i la comunicació mediambiental, visual i estratègica. La investigació es compon de tres publicacions: 1) “The Emotional Politics of Images: Moral Shock, Explicit Violence and Strategic Visual Communication in the Animal Liberation Movement”; 2) “Using Images of Farmed Animals in Environmental Advocacy: An Antispeciesist, Strategic Visual Communication Proposal” i 3) “Images That Liberate: Moral Shock and Strategic Visual Communication in Animal Liberation Activism”. La present memòria organitza, contextualitza i amplia les principals aportacions d'aquests articles.
This doctoral thesis explores the effectiveness and communicative ethics of antispeciesist activist visual productions, especially images of violence and the communicative strategy of moral shock. Its main objective is to identify the visual content and visual communication strategies that are most effective in promoting changes in people’s speciesist attitudes. To this end, 60 semi-structured interviews were carried out with vegans and antispeciesist activists in Sweden, Denmark, and Spain to learn about the influence of violent images and moral shock on their attitude changes in relation to nonhuman animals. These changes are measured from the adoption of veganism and involvement in antispeciesist activism. In addition, a visual violence classification tool was developed and validated. This validation was qualitatively tested, and a quantitative survey was included as part of the interview to assess the level of explicit violence of ten photographs that represent the exploitation of farmed animals on a scale of one to ten. Prior to the survey, a visual analysis (compositional interpretation) of the ten tested photographs was conducted. The results obtained allow us to conclude that the explicit and less explicit violent images and moral shock are communication strategies that are relevant to and effective in promoting changes in people’s speciesist attitudes. The results of the research have been discussed from the interdisciplinary fields of critical animal studies, social movements studies and environmental, visual and strategic communication. The research consists of three publications: 1) “The Emotional Politics of Images: Moral Shock, Explicit Violence and Strategic Visual Communication in the Animal Liberation Movement”; 2) “Using Images of Farmed Animals in Environmental Advocacy: An Antispeciesist, Strategic Visual Communication Proposal”; and 3) “Images That Liberate: Moral Shock and Strategic Visual Communication in Animal Liberation Activism”. This report organizes, contextualizes, and expands on the main contributions of these articles.
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Thelander, Jeanette. "Kannibaler och veganer : avstånd och gränsdragningar i köttets värld." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1129.
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There are several ways in which people can relate to eating or not eating animals. This essay is focussing two main strategies: Making distances and drawing borders. Today, there are several reasons for not eating meat, including environmental reasons, individual and public health reasons, ethical reasons and more. Yet, people eat more meat than ever. According to the UN, this is a major problem. In 2006 the report Livestock’s long shadow pointed out that meat consumption was a bigger problem from an environmental point of view, than global transports, including air-traffic. At the same time, western societies are becoming both more animal friendly (when it comes to companion animals) and more animal abusive (when it comes to production animals). There seems to be a lot of empathy for animals, yet people choose to hurt them, kill them and eat them. This essay, with a feministic approach, tries to reveal what mechanisms are behind this ambigous behaviour. The findings suggest that the border line between humans and animals is blurred due to several reasons.Att äta eller inte äta djur är en fråga som det går att förhålla sig till på olika sätt. Den här uppsatsen fokuserar på två huvudstrategier: Avståndstagande och gränsdragningar. I dag finns många anledningar till att inte äta kött, till exempel miljöskäl, hälsoskäl (såväl individuella som folkhälsomässiga), etiska skäl med flera. Ändå äter jordens befolkning mer kött än någonsin. Enligt FN är det ett stort problem. Rapporten "Livestock's long shadow" som kom ut 2006, pekar ut köttkonsumtionen som ett större miljöproblem än världens samlade transporter, inklusive flygtransporter. Samtidigt, håller västerländska samhällen på att bli allt mer djurvänliga (när det handlar om sällskapsdjur) och allt mer djurfientliga (när det handlar om så kallade produktionsdjur). Det finns uppenbarligen mycket empati för djuren, ändå väljer människor att göra dem illa, döda dem och äta dem. Den här uppsatsen försöker ur ett feministiskt perspektiv undersöka de mekanismer som ligger bakom detta ambivalenta beteende. Resultatet tyder på att gränsen mellan människa och djur är en kulturell konstruktion som håller på att suddas ut, av flera skäl.
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Waller, Natalie. "Bloom : Thoughts for food— re-thinking the norms of (toxic) consumption and masculinity." Thesis, Linnéuniversitetet, Institutionen för design (DE), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104112.
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An exploration of the idea that tangible change could be made in the world when norms are unsettled rather than reinforced or left untouched. Bloom focuses on creating a space for the individual to re-define the outdated, toxic norms surrounding masculinity to explore ‘what men can be’. This is tied into questioning ‘what food can be’ — now and in the future — in relation to the norm of consuming animal food products in western societies. In collaboration with people who have actively reduced their meat consumption or identify as plant based or vegan, I have aspired to use my practice as a visual communicator to illustrate connections and reveal hidden narratives of these individuals who are already challenging these norms as change agents within society. The outcome is the Bloom Box — an interactive box containing their stories visualised with ‘out of the norm’ plant foods.
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Elvin, Emelie. "I Am Someone : Towards a Recognition of Nonhuman Personhood in Children’s Media and Education." Thesis, Linnéuniversitetet, Institutionen för design (DE), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105309.
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From our earliest days of childhood, our exposure to certain species is confusing and contradictory, with animals like the beloved characters who fill our storybooks moulded into unrecognisable shapes and served up to us in deceptively happy packaging. With a recognition of this cognitive dissonance as a starting point, this report seeks to highlight the inconsistency of teaching children to love and respect animals whilst at the same time to accept the eating and usage of them. Whilst the topic of animal farming is finally beginning to be taken seriously in conversations about environmental sustainability, its ethical implications for both humans and nonhumans remain massively overlooked. My project aims to bring the conversation about animal rights to the forefront of our moral considerations with childhood education as an entry point. In collaboration with a primary school class (ages 9-11) and an animal sanctuary, I ran a three-part workshop designed to encourage interspecies thinking and provide a space for students to critically evaluate mainstream attitudes and assumptions towards nonhuman animals and, by extension, to question current norms surrounding animal use and consumption.
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Bartke, Jonas. "Hegemonic Masculinity, Food and Identity – Uncovering the Relationship between Dominant Discourses and Future Diets." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387632.
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Food consumption plays an important role for future sustainable livelihoods and, in particular, the vegan diet is becoming increasingly popular among consumers of different societies. Understanding how people change their food habits is a major research quest and there is growing interest in the role of social media sites since these are important platforms for visual presentation online where individuals can influence others. This article investigates how vegan ‘men’ present themselves on the social media network Instagram. Drawing on the analytical framework of ‘hegemonic masculinity’, the study examines what values these individuals visually portray online. By conducting a content analysis of 600 top-posts that appear under the hashtag #veganmen, narratives are examined for what they convey and how certain ‘masculine’ perceptions are re-shaped or reinforced. The findings reveal the visual significance of ‘masculine’ self-presentation by vegan ‘men’ over other narratives that portray values of sustainability, compassion and empathy. Nonetheless, this narrative of ‘masculine’ self-presentation can still be understood as an attempt to motivate other individuals to embrace a plant-based diet and thereby contribute to change towards more ‘sustainable’ food consumption habits.
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Emre, Yasmin. "No Milk Today? Challenges of Maintaining a Vegan Diet in Germany." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-300843.
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Ferrigno, Mayra Vergotti 1984. "Veganismo e libertação animal = um estudo etnográfico." [s.n.], 2012. http://repositorio.unicamp.br/jspui/handle/REPOSIP/279340.
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Orientador: Ronaldo Rômulo Machado de AlmeidaDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas
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Resumo: A partir de estudo etnográfico em congressos, manifestações públicas e encontros organizados ao redor do tema do vegetarianismo e da luta pelos direitos animais, a dissertação descreve a formação e a dinâmica de um movimento político em território brasileiro, expondo as principais discussões que mobilizam os ativistas na busca da emancipação dos animais na sociedade. Orientada pelo debate antropológico contemporâneo, voltado para observação das relações entre humanos e não-humanos, pode-se analisar uma discussão atual, na qual os atores não-humanos adquirem status de sujeito, o que mobiliza humanos na formação de um novo modo de fazer política e de se relacionar, em variadas esferas da vida social: a mudança de hábitos alimentares (disseminação da dieta vegetariana), o entretenimento (fim do uso de animais em circos, rodeios, touradas), bem como a revisão e a reflexão profundas sobre o modo de produção científica (fim dos testes em animais em pesquisas biomédicas e início de uma visão, dentro das ciências humanas, que encare seres não-humanos como atores sociais)
Abstract: Starting from an ethnographic study at conferences, public events and meetings organized around the theme of the vegetarianism and the struggle for animal rights, the manuscript describes the formation and dynamics of a political movement in Brazilian territory, exposing the main discussions that mobilize activists in pursuit of the emancipation of the animals in society. Guided by contemporary anthropological debate, aimed at observing the relationship between humans and nonhumans, can analyze a current discussion, in which nonhumans acquire status of subject, which mobilizes humans to the formation of a new way of doing politics and the relationship in various spheres of social life: changing eating habits (spread of vegetarian diet), entertainment (ending the use of animals in circuses, rodeos, bullfights), as well as review and reflection about scientific production (end of animal testing in biomedical researches and the beginning of a vision within the Human sciences, which sees non-human beings as social actors)
Mestrado
Antropologia Social
Mestre em Antropologia Social
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Wiemer, Lena. "Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1530929650105597.
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Turesson, Hanna. "Kött? Nej tack, jag äter inte likdelar! : En studie i hur veganer och köttätare talar olika om kött." Thesis, Uppsala universitet, Avdelningen för retorik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325383.
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Köttätande är i dag en fråga som engagerar många. Vissa menar att det är farligt både för klimat och hälsa medan andra menar att det är nödvändigt för människans överlevnad. När frågan kring köttätandet lyfts och köttkonsumtionen ifrågasätts i debatten mellan köttätare och veganer händer något och heta känslor uppstår. Debatten provocerar och upprör och inte sällan slutar det i osämja de båda parterna emellan. Det är därför av intresse att analysera hur de båda sidorna uttrycker sig när de talar om kött för att ta reda på hur de skiljer sig åt. Det här ämnar denna uppsats undersöka. Detta görs genom att bland annat analysera olika typer av bildspråk som förekommer i de båda sidornas sätt att uttrycka sig kring kött. George Lakoffs och Mark Johnsons teori om konceptuella metaforer fungerar även som inspirationskälla för denna analys. Genom att synliggöra underliggande diskurser som ligger till grund för hur vi i samhället talar, tänker och ser på kött kan vi ta reda på hur veganers terminologi kring kött skiljer sig åt från köttätarnas. På så sätt kan vi få en förståelse för varför de heta känslorna uppstår, att konflikten kanske snarare bottnar i en brist på förståelse över de olika sidornas sätt att tala om kött.
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Hallgrímsdóttir, Una. "Comfort Food - Comfortable for Who? : An Exploration of Genuine Comfort Food Through Design." Thesis, Linnéuniversitetet, Institutionen för design (DE), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96975.
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“Comfort Food – Comfortable for Who?” – Questions the true comfort of our eating habits, critically addressing our prevalent unsustainable animal-based food cultures by exploring genuine comfort food through design. In my process I have researched why our eating habits are so hard to change, from our psychological attachment to meat to the patriarchal foundation of our food cultures. By exploring the medium of food and cooking as design practice, I have encountered how essential the element of comfort is to human’s eating experience. Resulting in an approach to plant-based eating where the essential comfort factors of our food cultures meet the beyond-human comfort needs.
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Poirel, Nicolas. "S'engager dans une communauté de mouvement social. La cause animaliste abolitionniste dans la France contemporaine." Electronic Thesis or Diss., Université Paris sciences et lettres, 2024. http://www.theses.fr/2024UPSLD039.
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À partir d’une enquête de terrain mobilisant observations, entretiens semi-directifs et archives militantes, cette thèse analyse la diffusion de la cause animaliste abolitionniste et des formes d’engagements pour ce mouvement dans la France contemporaine. Elle montre comment cette cause s’est construite en articulant l’antispécisme et la lutte contre l’exploitation des animaux à la pratique des végétarismes, notamment du véganisme, autour d’une communauté de mouvement social composée d’une pluralité d’organisations, de collectifs et d’associations, mais aussi de commerces et d’entreprises véganes. À travers le concept de carrière d’engagements animalistes, elle met ensuite en évidence la centralité des pratiques de consommation engagée végétariennes pour comprendre les formes plurielles de participation à la communauté animaliste abolitionniste contemporaine. Elle montre ainsi en quoi le militantisme antispéciste constitue une conséquence biographique de la conversion au véganismeFrom research comprised of field research, semi-structured interviews and activist archives, this thesis is an analysis of the spreading of the animal rights movement and forms of commitment to this movement in contemporary France. This thesis shows how this movement was constituted by articulating anti-speciesism and opposition to animal exploitation with the practice of vegetarianism and especially veganism. It also shows how this cause has been built around a social movement community comprising a plurality of organizations, collectives and associations, as well as vegan shops and businesses. Using the concept of career of commitments, this thesis then shows how central vegetarianism is to understand the diversity of the contemporary animal-rights activist community. Thus, this thesis shows how animal-rights activism comes as a biographical consequence of conversion to veganism
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Hlavatý, Adam. "Podnikatelský záměr - prodej doplňků výživy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414497.
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This diploma thesis is processed as a business plan draft for the creation of a small business focused on the sale of vegan sports nutrition supplements. The thesis is divided into three parts. The first part consists of the theoretical bases related to business activities. The second part focuses on the analyses of the business environment and the results of the primary research. The third part deals with the business plan itself, including financial plan and risk analysis.
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Avilés, Parra Sandra Elba, Alva Sheyla Lesly Fernandez, and Torre Huatay Daniela La. "Pastillas dentales veganas “Eco – Bite”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/629955.
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Eco- Bite es un proyecto innovador que se enfoca en un estilo de vida saludable, complementando su idea de negocio para poder brindar un producto que aportará con la reducción de la contaminación ambiental.
La idea de negocio propuesta es un producto práctico de transportar ya que se presentará mediante frascos de pastillas que a la vez serán reutilizables gracias a las recargas periódicas de acuerdo al consumo del cliente.
Este producto está elaborado con insumos libres de químicos lo que evitará dañar nuestra salud bucal y aportar al cuidado, limpieza y blanqueamiento de los dientes.
Las pastillas dentales Eco Bite está dirigida a personas de 18 a 55 años de nivel socio económico A y B zona 6, 7 y 8 (San Isidro, Miraflores, Surco, San Borja, La Molina.
Eco- Bite será distribuido a través de tiendas multimarca ecológicas- naturales, ferias ecológicas donde se realizarán los lanzamientos de nuevas promociones, así como de manera virtual a través de las redes sociales más comerciales. La sede principal de Eco Bite Operará en el distrito de Lince donde funcionarán las áreas de producción, almacén y la oficina administrativa.
Nuestra principal comunicación con nuestros futuros clientes será por redes sociales a través de la cual se mostrarán los atributos, beneficios y propiedades de las pastillas dentales, además de lanzamiento de nuevas promociones generando el interés para nuestros clientes.
El producto Eco Bite no sólo se encargará del cuidado de salud bucal sino que además estará enfocado en la reducción de plásticos y microplásticos, aportando al cuidado del planeta.Eco - Bite is an innovative project that focuses on a healthy lifestyle, complementing their business idea in order to provide a product that will contribute to reducing environmental pollution. The proposal of this business idea is a practical product of transport that will be presented by bottles of pills that will simultaneously be reusable thanks to the periodic charges according to consumption of the client. This product is made from chemical-free inputs which will prevent damage our oral health and they will contribute to the care, cleaning, and whitening of the teeth. Dental pills, Eco Bite is aimed at people 18 to 55 years of socio-economic level A and B from the zone 6, 7 and 8 (San Isidro, Miraflores, Surco, San Borja, La Molina). Eco - Bite will be distributed through multi-brand shops, eco - natural, ecological fairs where there will be launches of new promotions, as well as virtually through most commercial social networks. The Eco Bite headquarters operates in the Lince district where the production, warehouse and administrative office will operate. Our main communication with our future clients will be through social networks in which we displayed attributes, benefits, and properties of the dental pills, as well there we will launch new promotions generating interest from our clients. Product Eco Bite will not only take care of oral health care, but it will also focus on the reduction of plastics and microplastics, contributing to the good care of the planet.
Trabajo de investigación
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Holm, Tilda, and Patrik Svensson. "Vegansk kost och typ 2-diabetes." Thesis, Högskolan i Skövde, Institutionen för hälsovetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-20206.
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Introduktion: Kardiovaskulära sjukdomar är en av de vanligaste sjukdomarna världen över och står årligen för 18 miljoner dödsfall, en tredjedel av alla dödsfall. En av dessa sjukdomar är diabetes som en av elva i världen har i någon form och mörkertalet är stort. Typ 2-diabetes (T2D) kan vara ärftlig men är också påverkbart. Riskfaktorerna kan förebyggas genom en hälsosam livsstil som innefattar fysisk aktivitet och hälsosam kost, som kan reducera övervikt. En skyddsfaktor är frukt och grönsaker, något som en vegansk diet till stora delar består av. Syfte: Syftet med denna studie är att genom två perspektiv (primär- och sekundärprevention) undersöka om en vegansk kost minskar risken för T2D. Metod: Med en strukturerad litteraturstudie har datainsamling skett via databaser PubMed och Cochrane Library. Vald analysmetod var innehållsanalys. Resultat: Från 21 granskade artiklar framkom sex olika kategorier: 1) Prevention, prevalens och incidens av T2D (veganer löper lägre risk att drabbas av T2D); 2) Vikt, BMI och kroppsmått (en vegansk kost främjar viktnedgång och sänkt BMI vid övervikt); 3) Blodvärden och blodtryck (både systoliskt och diastoliskt blodtryck, HbA1c, glukos, c-peptid, betacellsfunktion och insulinkänslighet förbättras av en vegansk kost); 4) Hormoner (GLP-1, GIP, PYY och amylin optimeras av en vegansk kost); 5) Metabolism (TMAO minskar medan och postprandial metabolism stärks av vegansk kost); och 6) Kolesterol (vegansk kost förbättrar värden för LDL, HDL samt triglycerider). Slutsats: I sin helhet visade resultatet på att en vegansk kost kan minska risken för T2D bland vuxna (≥18 år) på både primär och sekundär nivå.Introduction: Cardiovascular disease (CVD) is one of the most common diseases worldwide and accounts for 18 million deaths annually, which is one-third of all deaths. One risk factor for CVD is type 2 diabetes (T2D). Globally, one in eleven persons has T2D and undetected cases are high. T2D can be hereditary but people can also be susceptible to T2D. The risk factors can be prevented through a healthy lifestyle including physical activity and healthy diet, which can reduce obesity. A protective factor is dietary intake of fruits and vegetables, something that a vegan diet largely contains. Aim: The aim of this study is to investigate through two perspectives (primary and secondary prevention) whether a vegan diet reduces the risk of T2D. Methods: A systematic literature review accomplished data collection using two databases, PubMed and the Cochrane Library. The analysis method chosen was content analysis. Results: Of 21 articles reviewed, six different categories emerged: 1) prevention, prevalence and incidence of type 2 diabetes (vegans are at lower risk of developing T2D); 2) body weight, body mass index (BMI) and body measurements (a vegan diet promotes weight loss, decreased BMI); 3) Blood values and blood pressure (systolic and diastolic blood pressure, HbA1c , glucose, c-peptide, beta cell function and insulin sensitivity are enhanced by a vegan diet); 4) Hormones (GLP-1, GIP, PYY and amylin are optimized by a vegan diet); 5) Metabolism (TMAO decreases and postprandial metabolism is enhanced by vegan diet); and 6) Cholesterol (vegan diet improves LDL, HDL and triglycerides). Conclusion: The results showed that a vegan diet can reduce the risk of type 2-diabetes among adults (≥18 years) at both primary and secondary levels.
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Hines, Danita Martha. "VEGETARIANS AND VEGANS IN KENTUCKY." UKnowledge, 2010. http://uknowledge.uky.edu/gradschool_theses/49.
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Kentucky has a health crisis and most of the causes can be linked to diet, smoking and physical activity. Vegetarian and vegan diets have numerous benefits for many diet related health problems such as obesity, heart disease, Type 2 diabetes and certain cancers. There has been limited research on vegetarians and vegans in the United States and none in Kentucky. This study used an anonymous electronic survey to examine the different characteristics, behaviors, experiences and opinions of adult vegetarians and vegans in Kentucky. Results were compared to statistical data reported on the general population of Kentucky. Calculated body mass index (BMI) from self-reported height and weight showed 36% of vegetarians and 21% of vegans to be overweight or obese compared to 67% of the general Kentucky population being overweight or obese. The impact on BMI due to type of plant based diet (vegetarian or vegan) was found to be of greater significance (p=0.0030) than that of exercise. Reports from both groups indicated that they may be underserved by health care professionals. These findings have important implications for dietitians, dietetics education programs and health care providers concerned with high rates of obesity and chronic diseases.
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Souza, Camila Carbornar de. "#Govegan : veganismo, vegetarianismo e dever moral nos enquadramentos da mobilização pelos direitos animais no Brasil." reponame:Repositório Institucional da UFPR, 2016. http://hdl.handle.net/1884/44259.
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Orientador: Profª. Drª. Kelly PrudencioDissertação (mestrado) - Universidade Federal do Parana, Setor de Artes, Comunicação e Design, Programa de Pós-Graduação em Comunicação. Defesa: Curitiba, 30/03/2016
Inclui referências : f. 145-160
Àrea de concentração: Comunicação e sociedade
Resumo: Os grupos dos direitos animais no Brasil têm se deparado com um problema de comunicação: como estabelecer um debate sobre a abolição animal pelo fim do status de propriedade a que os animais são submetido. A abolição culmina no veganismo que passa a ser defendido a partir de um eixo moral - a condição dos animais como seres que sentem dor conscientemente (senciência). São 25 os grupos mapeados com esse viés no Brasil, sendo que a concentração está no eixo sudeste-sul. O objeto da pesquisa é a comunicação pelos enquadramentos desses grupos, na apresentação pública para a mobilização e o reconhecimento. A pesquisa parte da teoria da mobilização política para se chegar ao problema: como o movimento dos direitos animais mobiliza seus quadros - atividade estratégica de comunicação - para direcionar o debate público sobre a abolição animal? O objetivo principal da pesquisa é verificar como os grupos do MDA direcionam interpretativamente o debate através do enquadramento. A metodologia empregada é a análise de alinhamento de quadros. 5 grupos foram selecionados a partir do critério de atuação em mais de uma cidade. O corpus de análise é composto pelos sites e pelos perfis no Facebook dos 5 grupos, o que permite evidenciar como se dá a mobilização nesses espaços. Como resultados da pesquisa, pode ser observado que o debate tem teor especializado, que há controvérsia interna sobre como alcançar a abolição, que adjacente à mobilização pela causa e à busca do reconhecimento dos direitos animais, há a luta por reconhecimento dos veganos e, por fim, que os grupos fazem basicamente o processo de frame amplification, difundindo o dissenso interno em relação à causa animal, sem grandes alterações dos quadros de diagnóstico e prognóstico. Palavras-chave: Movimento dos direitos animais; Comunicação política; Enquadramento; Reconhecimento.
Abstract: Animal rights groups in Brazil have faced a communication problem: how to establish a debate on animal abolition for the end of the ownership status to which animals are subjected. The abolition culminates in veganism, which happens to be defended from a moral axis - the condition of the animals as beings that feel pain consciously (sentience). 25 are mapped groups with this bias in Brazil, and the concentration is in the south-southeast axis. The object of the research is communication by frameworks of these groups, in public presentation to the mobilization and recognition. The research starts of the theory of political mobilization to get to the problem: how animal rights movement mobilizes its framesworks - strategic activity of communication - to drive the public debate on animal abolition? The main objective of the research is to see how the MDA groups direct interpretively the debate through the frame. The methodology is the frame-alignment analysis. 5 groups were selected according to the criterion of being present in more than one town. The analysis corpus is composed of the sites and the Facebook profiles of the 5 groups, which makes it plain how is the mobilization in these spaces. As search results, could be observed that the debate about the cause has specialized content, that there is internal controversy on how to achieve the abolition, that adjacent to the mobilization for the cause and the pursuit of recognition of animal rights, there is the struggle for recognition of vegans and, finally, the groups do essentially the frame amplification process, spreading the internal dissensus on the animals concerned, with no major changes in the diagnostic frames and prognostic frame. Palavras-chave: Animal rights movement; Political communication; Framework; Recognition.