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Dissertations / Theses on the topic 'Veletrhy'
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1
Hájek, Michal. "IT podpora procesů v segmentu veletrhy a výstavy." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4033.
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Diplomová práce analyzuje aktuální stav reingeeringu procesů v segmentu výstavnictví. Dotazníkovým šetřením zpracovává informace z předních firem z oboru. Cílem je určení klíčových činností, core procesu a zaměření se na jeho optimalizaci z hlediska jeho možné podpory informačními technologiemi. Předkládá čtenáři návod jak v takovém případě postupovat, čeho se vyvarovat a co neopomenout. Zaměřeno úzce na obor výstavnictví.
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Domorádová, Lucie. "Výstavy a veletrhy z pohledu malých a středních podniků." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12165.
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Nowdays the exhibition business and whole economics are attacked by the impacts of world-wide crisis. The organizers of exhibitions and trade fairs are afraid of massive decrease in exhibitors interest info taking part at these shows. Is it really important to realize that these shows offer a quality presentation of wide assortment and companies from current branch at one place and at the same time. This fact cause that exhibitions or trade fairs are often more effective than any grandiose marketing campaign.
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Betlach, Jiří. "PROMĚNA AREÁLU BRNĚNSKÝCH VELETRHŮ." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216194.
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Zbořilová, Lenka. "Marketingový potenciál veletrhů se současným uměním." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-194659.
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The master's thesis deals with the marketing potential of the recent art work fairs. The aim of the thesis was to analyse the potential of the fair trades with the emphasis on the benefits of participation for the Czech private galleries in such fairs. The thesis also deals with the fair as one of the communication mix tools, which shall serve to achieve the marketing and communication goals and presents the relationships between the participants in the art work market. The advantages of the participation in recent art work fairs were analysed through the method of interview comparison with the gallery owners and employees. The analytical part covers the analysis of the participation of a Czech private gallery in an international recent art fair and presents the barriers of entry for Czech galleries in such fairs. With regard to the results of the analysis the measures were recommended that would lead to more effective usage of the marketing potential of the recent art fairs.
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Bauer, Karel. "PROMĚNA AREÁLU BRNĚNSKÝCH VELETRHŮ /Transformace západní části areálu BVV/." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2018. http://www.nusl.cz/ntk/nusl-377211.
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Brno trade fairs are the heart of Central Europe for exhibitions of everything interesting for already more than 90 years. Nevertheless, the most valuable exhibits are the urban and architectural values of the complex, which are reflecting the development of modern Czech architecture. Even after years of development, it is still necessary to look to the future, to solve the coming problems of generosity, to keep the high level of the area, to support its function and to keep legacy of the fairs for the next generation. As the main happenings moves further from the city centre, the issue is still more up to date on how to handle the west side of this area. In my work, I set out clearly the future urban planning of the trade fairs and divide the various functions into logically integrated areas. In the west part, I am creating a new administrative centre with a lot of other associated services. The basic idea is to create a permanent supporting superstructure, into which the variable function is inserted. I take advantage of the basic principles of smart city, flexibility and the versatility of buildings. To achieve a good connection of the complex with the surrounding area, I maintain the existing transport connections and make new possibilities of movement through the complex and the surrounding areas. This creates a new modern part of the complex, which could evolve over time based on the needs and requirements of its users.
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Hraběová, Jana. "Marketingová strategie motoristických veletrhů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222781.
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The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
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Vokounová, Barbora. "Vliv veletrhů a kongresů na budování image destinace ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136223.
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This diploma thesis analyses the influence of fairs and congresses on destination image. Marketing knowledge in field of branding and image is used as well as theory of tourism and destination marketing. As interdisciplinary approach proposes, fairs and congresses are understood as factors influencing the destination image through various agents. Not only general direct benefits but also variables participating on image transfer of congresses and fairs to destination image are described. Target group performing the strongest influence is identified. Review of contemporary fair and congress industry together with real situation examples demonstrate the transfer of associations. The diploma thesis suggests measures on the base of gained theoretical and practical knowledge, which could help in development of fairs and congresses to strengthen the positive influences on destination image.
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Bazelová, Nikola. "Urbanistické řešení areálu Výstaviště Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2014. http://www.nusl.cz/ntk/nusl-227124.
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This thesis aims to create an urban concept for the Brno Exhibition Centre, which is located in the city of Pisarky. The aim was to create new functional and urban design for the whole area. When the work was important to evaluate the use and functionality of the existing exhibition center. There was also necessary to take into account a large number of historically protected buildings and green space, find new application for objects. An equally important factor was the overall closeness of BVV.
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Křápková, Irena. "Regionální diferenciace v úrovni rozvoje malého a středního podnikání v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1767.
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Předmětem mé diplomové práce je ?Regionální diferenciace v úrovni rozvoje malého a středního podnikání v České republice?. Cíle diplomové práce lze charakterizovat následovně ? zjistit, jaké faktory mají vliv na rozvoj malého a středního podnikání, specifikovat podmínky, za kterých lze začít s podnikatelskou činností ve 3 vybraných krajích, které ovlivňují a utvářejí podnikatelské prostředí, dále vymezit a definovat ty přednosti nebo nedostatky a možná pozitivní i negativní rizika, které mohou působit na rozvoj podnikání. V neposlední řadě se budu věnovat činnosti státu jako prostředku podpory malým a středním podnikatelům. Pro srovnání jsem si zvolila kraj Hl.m. Praha, Jihomoravský a Liberecký. Rovněž uvádím praktický příklad v oboru podnikání výstavy a veletrhy, hodnocení provádím na třech podnicích sídlících v krajích Hl.m. Praha, Jihomoravském a Libereckém. Diplomová práce je rozdělena na dvě části. První část je věnována především definicím a klasifikacím malých a středních podniků, stručné charakteristice vybraných krajů z pohledu makroekonomických veličin a programům podpor malým a středním podnikům. Druhá část je věnována vybraným krajům a v nich působícím firmám.
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Fusková, Michaela. "Efektivní marketingová komunikace na veletrzích." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222415.
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The master´s thesis is prepared for the company TONDACH Czech Republic, Ltd. is focused on effective marketing communications at fairs. It contains information on the efficient use of company presentation at trade fairs. Options and proposals on how it could look like the structure of company presentations on various trade fairs. What should the company focus on what used to be fair for the company effectively.
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Matyšková, Dana. "Návrh komunikačního mixu ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402071.
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Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.
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Dohnalová, Kamila. "PROMĚNA AREÁLU BRNĚNSKÝCH VELETRHŮ." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2017. http://www.nusl.cz/ntk/nusl-316293.
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Study of revitalisation of an east side of trade fair area in Brno is focused on incorporating area to the city structure, this requires to make the area accessible. Attention is payed to movement of physical bareer, designing different form of boundary line between the city and the Trade fair area, densification of new city structure, public space, solution of transport situation and sustainable strategies applied to the area.
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Michulková, Aneta. "Marketingová komunikace firmy XY, s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223348.
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This thesis helps to understand the problems of marketing communication in business-to-business market. The main intention is to show the theoretical background on the example of real company called XY, s. r. o. The author tried to get familiar with the current company marketing communications and applied the theoretical knowledge, especially in the proposals to improve this communication.
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Gajdíková, Zuzana. "Urbanistické řešení areálu Výstaviště Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2014. http://www.nusl.cz/ntk/nusl-227129.
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The subject of the thesis is the urban design of the Exhibition Brno and its idea of using in the long term horizon. The basic prerequisite for solving is the change of property rights in the company Veletrhy Brno a.s.The solution is a new definition of functional areas in the whole territory and connecting to the city life and opening this area to the public. The aim was to design a rational solution structure that will complement and interconnects the existing area. The result should be an effective and functional area.
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Kutálková, Silvie. "Zahraniční veletrh v praxi vybrané české firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16562.
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The introductory part explains the term fair. The objective of the chapter devoted to the fair is to help understand the role of the fairs in marketing communication. This chapter depicts objectives that need to be defined when considering the participation in the fairs. The positives and negatives of the participation in the fair are compared here as well. This part shows the process of the preparation for the participation in the fair and realization of the plans. The next part is dedicated to the chosen Czech company Tescoma and general information about this company. The following chapter is devoted to the fair Ambiente, which takes place in Frankfurt am Main. My following research focuses on the participation of the Tescoma in the Ambiente fair. The main part of my diploma thesis is dealing with the questionnaire research. The questions are adjusted to the Ambiente visitors and exhibitors as well. Several questions concern the Tescoma company itself. The success of the Tescoma's preparatory work and the presentation at the Ambiente is evaluated by means of the answered questions from the respondents. The final chapter outlines the possible solutions when finding the drawbacks of the company Tescoma.
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Koláčný, Zbyněk. "Návrh pro rozvoj živnostenského podnikání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224625.
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This thesis deals with the proposal for the development of small business. The thesis analyzes the present situation of the company by analyzing of the internal and external surroundings. The aim is to suggest changes and choose the appropriate strategy for the development of small business. This thesis will serve as a document for implementation of the proposed changes to the business owner.
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Figlovská, Petra. "PROMĚNA AREÁLU BRNĚNSKÝCH VELETRHŮ - Transformace západní části areálu BVV." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2017. http://www.nusl.cz/ntk/nusl-316326.
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The diploma project is focused on finding a new urban solution for the Brno Exhibition Center. Based on the theoretical assumptions, it develops an urban strategy for the transformation of the western part of the BVV area. The central theme is the relocation of administrative functions and accompanying exhibition functions from the eastern part to the western part of the fairground. The main spatial concept of the study focuses primarily on the location of a new fire station.
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Andronic, Valerie. "Účast na výstavách a veletrzích jako faktor budování značky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81928.
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Moldova is known for its wines, which enjoy great popularity not only in its own country, but in all CIS countries too. The wine trade is the heart of the Moldovian economy and the main export article of the country. That is why I have decided to write about wines and focus on exhibitions and fairs. Exhibitions and fairs are, in my opinion, a quite neglected item in comparison with traditional methods of propagation - advertising, PR, sponsorship, etc. My diploma work among other things will help to eliminate this gap. The main objective of my work is the analysis of the wine trade fair ExpoVin Moldova, followed by recommendations to improve the activities of the event. The central hypothesis of my work will be the following assertion: ExpoVin Moldova provides absolutely excellent opportunity for collaboration for producer of wines, government and retailers of wine. Therefore, I will try either to confirm or reject this hypothesis.
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Vostalová, Zuzana. "Designblok 2011 a jeho účastníci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85323.
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The thesis focus on detection of motivation and satisfaction of visitors and exhibitors of annual design fair Designblok 2011 in Prague. Its creation proceeded in cooperation with main organizers and the results aimed to be usable in practice while planning and organizing of forthcoming years. One part of it deals with visitor's research executed by personal questioning whose results were analyzed in statistic software IBM SPSS Statistics. Satisfaction and motivation of exhibitors in another section was detected by means of half-structured interviews. While analyzing all the findings the maximal applicability in real life of Designblok and future usability was emphasized. The conclusion includes summary and review of all the recommendations connected to partial research results.
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Faltysová, Veronika. "Concept of marketing communication strategy of the firm ESAB." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75591.
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I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficiency of presentation and advise of other opportunities that firma ESAB could use when creating communication strategy.
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Janovcová, Zuzana. "Designové markety/weeky jako nový fenomén vystavování a prodeje designové tvorby." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359685.
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This Master thesis is entitled to Design Markets/Weeks as a new phenomenon of exhibiting and selling design works. It focuses on a market research due to increase of these events in recent years. The aim of the thesis is whether there is a possibility of entry of another design fair to the area of Prague with regard to current competition, availability of exhibition premises, number of exhibitors and visitors. The theoretical part describes concepts of design, design week and phenomenon, as well as the support of design in the Czech Republic, the possibility of exhibiting and selling design works and conditions for hosting a design week in the Czech Republic. In the practical part observed subjects are presented and based on the data obtained from the organizers and from other available sources the market analysis for period 2011-2016 is presented.
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Kaliariková, Beáta. "Budoucnost brněnského výstaviště." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-391845.
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The theme of diploma thesis is design of convention center situated in area of BVV Trade Fairs Brno. The location of designed buildings is reacting on surrounding buildings and important compositional axes.The convention center is crossing axis leading from historical entrance and its front glass facades open the view for dominant feature of hotel zone in south part of area.The convention center is designed as two three-storey buildings connected by bridge with sightseeing terrace and main entrance underneath. The bigger building contains main convention hall with a maximal capacity of 2300 people, two halls with a capacity of 500 and 600 people and other conference and meeting rooms with various capacity. The other building contains plenary hall with a capacity of 1100 in circular seating arrangement. The buildings are connecting to pavillions C and B, which provide spaces for opening and exhibiton parts of cenvention events. Designed convention center provides spaces for big diversity of conventional events thanks to its capacities and location.
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Fialová, Denisa. "Zhodnocení marketingové komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-258911.
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The topic of the thesis is evaluation of marketing communication. In the theoretical part is performed literature review within which are characterized important concepts for this elaboration. They are marketing, communication, marketing communication, communication mix and marketing research. Practical part is completed by marketing research which was performed in the fairs in Bratislala and Prague.
In the second part of thesis are applied theoretical solutions to the analysis of marketing communication of particular company which is for purposes of this thesis JV Pohoda, s. r. o. selling luxury furniture. The aim of the evaluation was to determine what is the shopping behavior of visitors of the fair, which is their awareness of communication mix of company, and if fairs are valuable form of communication for the company. Based of the evaluation results will be submitted suggestions for improve efficiency of communication activities of the company. They are outcome and part of this thesis.
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Průšová, Barbora. "Podklady pro inovaci prezentace FM VŠE na Gaudeamus 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17161.
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This thesis is aimed at Faculty of Management innovation process of presentation methods at the European Education and Lifelong Learning Exhibition Gaudeamus 2010. The theoretical part explains the sensory and social perception of advertising and the role of trade fairs in marketing communication. The practical part deals with the current presentation system of Faculty of Management at the European Education and Lifelong Learning Exhibition Gaudeamus 2010 and suggests a new innovation concept in order to increase efficiency of institute presentation.
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Kubaštová, Michaela. "Zhodnocení marketingové komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260167.
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The final thesis is about marketing communication of the expo Země Živitelka, which is the flagship event of the company Výstaviště České Budějovice a.s. The aim is to evaluate the current situation in the company and the effective set-up of fundamental elements of a marketing communication mix. The first part of the final thesis concerns the theoretical approaches to the given topic. The main aspects are defined as marketing and marketing communication, their goals and strategies. The folowing part is about the description of each element of the communication mix focused on current trends and marketing communication on the Internet. The elements of this final thesis are predominantly the theoretical specifications of the expo as a product and its advertising as these are the key cores for the practical part of the final thesis. Firstly, I will introduce Výstaviště České Budějovice a.s. and its services provided. Then the main part is the analysis of the communication mix of the expo Země Živitelka, which includes the description and the evaluation of existing components of marketing communication used by the company. Consequently, the market research is carried out by questionnaires. The aim is to find out the attitudes of respondents to the marketing communication of the expo. The final part of the work introduces the concrete marketing communication solutions to exhibitors and visitors using traditional and modern communication methods.
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Davčíková, Gabriela. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225101.
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The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.
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Vykoukalová, Jana. "Česko-německá obchodní a průmyslová komora a její význam pro obchodní spolupráci mezi ČR a SRN." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193018.
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This thesis is focused on the importance of the German-Czech Chamber of Industry and Commerce for business cooperation between the Czech Republic and Germany, especially with a focus on the participation of Czech companies at trade fairs in Germany and German companies at the Czech trade fairs. The theoretical part describes the history of relation between the Czech Republic and Germany, Czech and German cultural standards, trade between these two states, foreign trade investment and the exhibiton industry in the Czech Republic and Germany. In the following chapters are introduced the German-Czech Chamber of Industry and Commerce and its activities, offered services, structure and five trade fairs which represents the Chamber. One part of the practical part is the assessment of the participation at trade fairs, communication with the Chamber and cultural standards by the Czech and German companies.
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Nováček, Radek. "Analýza vybraných prvků komunikační strategie společnosti Veletrhy Brno, a.s." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-92694.
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Čechová, Bohdana. "Analýza účasti společnosti Škoda Auto na veletrhu Autosalon Brno 2005." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-92567.
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Kadlčková, Iva. "Prezentace firem podnikajících v oblasti automatizační techniky ve strojírenství na veletrzích." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-431507.
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The thesis is focused on identification factors that affect the fair presentation of companies operating in mechanical engineering. Based on these factors are formulated principles of communication strategies and recommendations for the selected company in the field of industrial automation. The thesis includes the analysis of marketing and communication mix of selected company, matrix of industry attractiveness and calculation of selected indicators of financial analysis. Questionnaire survey contributed to the formulation of recommendations. The recommendation was formulated based on a questionnaire survey.
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Veverková, Michaela. "Marketing prodeje zemědělské techniky." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-251234.
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The diploma thesis is focused on sales of agricultural equipment in the domestic market. It analyses the current situation and competition in the industry and possibilities of using funds from the EU funds and the state budget of the Czech government. Furthermore, the work processed by selected instruments for promoting agricultural machines and tools and assessment of participation in trade fairs at selected specialized commercial company. Part of this thesis is a brief survey respondent´s shopper of agricultural machinery.
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Svobodová, Silvie. "Strategic analysis and plan of a selected enterprise." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-425776.
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Following diploma thesis provides an overview of external and internal factors influencing the operating of the company Trade Fairs Brno a.s. Theoretical part describes the background of strategic management and planning including the strategic methods used later in the analytical part. In the analytical part, PESTLE analysis, 7S McKinsey Model or Porter’s Five forces analysis are applied. The strategic plan proposed involves two alternatives and a SWOT analysis. The information used in the work are obtained from appropriate literature sources, Czech Statistical Office, Annual Reports of the company or directly provided information from the company’s representatives.
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Štejnarová, Olga. "The Fair Participation of the Companies Producing the Machines for Agriculture within European Union Market." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-179723.
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The diploma thesis is dealing with the assessment of the strategy for the fair participation of the companies producing machines for the feed production within the EU market. There is aimed on the agricultural production industry and the companies' performance with the competitors on the EU market are compared. As the fractional objectives were included the characteristics of the company ROmiLL Ltd., elaboration of market segmentation, the concept of the fairs and exhibitions, where the company regularly takes part, analysis of the environment in which this company exists. Because I am dealing with the topic of agricultural production, in the present thesis is analysed one of the shared politics of the European Union - The Common Agricultural Policy. One of the main results of the thesis is the proposed strategy of the company that will improve the company's position in the market with regard to the fractional goals. The marketing recommendations for the industry at the time of economic crisis were designed.
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Vyskočilová, Klára. "Informační technologie jako faktor rozvoje podniku působícího v odvětví veletržního průmyslu." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-362976.
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The aim of this thesis is to analyze dependence of development of the Internet and informatic technologies with regard to the impact of financial situation of the chosen company on trade fair industry. In conlusion a correlation relating selected indicators of trends in the number of exhibitors, number of visitors to trade fairs and exhibitions, exhibition space will be used to analyze the impact of Internet development on the exhibition industry. By using factors of financial situation of the company represented by corporate performance of selected company, asset turnover, liquidity ratios, debt ratios and the development of added value will be used to analyze the impact of Internet development on the exhibiton industry. Based on analysis of the impact of information technology and Internet on the development of the exhibition industry solutions will be exploit possible opportunities for the company in the emerging information environment and eliminiate the threats associated with it.
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Abrahamová, Jana. "Strategická koncepce veletrhů Styl a Kabo." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-86755.
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Velčovská, Magdaléna. "Role knižních veletrhů ve čtenářské výchově." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-282535.
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Tématem diplomové práce je Role knižních veletrhů ve čtenářské výchově. Práce je rozdělena do tří hlavních kapitol. V úvodu práce je nastíněna obecná historie veletrhů a rozdělení dle přístupnosti. První část se zabývá zahraničními veletrhy. Popisuje vznik a vývoj mezinárodních veletrhů a jejich současnost. Jako stěžejní mezinárodní veletrh je představen Frankfurter Buchmesse. Dále je věnován prostor českým veletrhům, opět, kdy vznikaly, popř. proč. Jaký je jejich doprovodný program a zaměření. Více je rozebrán jediný mezinárodní veletrh v České republice Svět knihy Praha. V poslední kapitole je nabídnut výběr kampaní, akcí a projektů, jež jsou v České republice uskutečňovány na podporu a propagaci četby. Práce rozebírá kampaně zaměřené nejen pro děti, ale také pro dospělé, způsob jejich prezentace a jejich oblíbenost.
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Dobešová, Adéla. "Absurdita v Zahradní slavnosti a Veletrhu splněných přání." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-277187.
Full textAbstract:
Resumé The work presented here tries to analyze and compare two texts of seemingly incongruous authors: "Veletrh splněných přání", by Vladimír Páral and "Zahradní slavnost" by Václav Havel. Both pieces connects together the period and conditions of their creation. The selection is also motivated by the similarity of its topics, crowned finally with the almost identical point. Pervasive sense of the absurd is analysed on three levels in the text: in the plane of language, fonn and motif. ln the plane of language above aH is concerned the comparison of deviated fonn of language that creates the atmosphere of alienation, misunderstanding, grooviness and nonsense; in the fonnal plane is compared the use of fonnal means creating the feeling of the mechanisation of life and the oppressive atmosphere of everydayness achieved in particular through the use of: repetition, variation and shortening; in the third plane, the process of identity loss is examined: the motif of both texts is the loss of identity on the way to self-assertion in the (mechanism of) quaintly inhuman environment and confonnation to the absurd world. This work at the same time attempts to name the links of both authors to the context of the world (international) literature in particular to the absurd drama and experimental prose, whose interface...
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UHLÍŘOVÁ, Michaela. "Význam a využití vybraného propagačního prostředku." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-376098.
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The theme of this diploma thesis is ,,The meaning and use of selected promotional tool". The aim of this study was to evaluate the effectiveness of the selected promotional tool. The subject of the analysis was fairs and exhibitions of ESCO PODLAHY, s.r.o. Based on the information found, suggest possible recommendations for their further use or improvement.
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Drahošová, Michaela. "Návrh marketingových doporučení pro vybrané veletržní obory v ČR." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-429176.
Full textAbstract:
Drahosova, M., Proposal of marketing recommendations for selected trade fairs in the Czech Republic. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with the selected trade fairs branches in the Czech Republic and evaluates their current situation in detail. The attention is focused on branches showing a downward trend in performance indicators in recent years. Using a qualitative and quantitative survey, a more detailed analysis of the branches was carried out with the aim of identifying the reasons for downward development and identifying the needs of the trade fair participants. The results of the survey lead to the proposal of marketing recommendations for trade fair organizers that could positively influence the current situation.
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Janásová, Miriam. "Návrh zázemí výstavních expozic a jejich mobiliáře." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-190727.
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The submitted thesis is focused on the design of two types of furniture that are designed for the company Veletrhy Brno, a.s. This company has established cooperation with the author thanks to her thesis concerning the design of promotional stand. In the current thesis the first design is the table in the style of a showcase, and the second is the shelf unit in the style of a binder. Both products are in accordance with the requirements of the contractor and were made from exhibition material of modular system -- Octanorm. The theoretical part of the thesis is aimed at the characteristics of exhibitions, Octanorm material and the requirements for the creation of tables and storage furniture. In terms of design quality, analysis was conducted from a position of organizer, exhibitors and visitors, which underlines the needs of all three categories. The final part of the project describes in detail the origin and design of both products, which were created on the basis of the previous theoretical and practical knowledge.
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Jirmusová, Petra. "Svět knihy Praha - 25 let mezinárodního knižního a literárního festivalu na pozadí sociálně-kulturních proměn českého knižního trhu." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-438498.
Full textAbstract:
(in English) This diploma thesis focuses on the Book World Prague - International Book Fair and Literary Festival - in the context of the transformation of the Czech book market after 1989. Particularly, it aims to examine the role the Book World Prague played in rehabilitation of the Czech book market as for re-implementation of basic market mechanisms in book production and distribution. Individual chapters cover the following topics: characterization and typology of modern book fairs, the history of the Czech book market from 1948 the present day, the history of the origin of trade fairs, the specific history and developments of book fairs, and the milestones in the history of the Book World Prague. Central to the research are data collected by the author by interviewing ten professionals working in various fields of the book industry. The transcribed interviews served two major purposes: firstly, they were used as the primary source enabling the author to answer the research question. Secondly, they created a primary source material relating the history of the Book World Prague.
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SMOLÍKOVÁ, Jitka. "Vybrané problémy ochrany spotřebitele." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-50626.
Full textAbstract:
The goal of my dissertation was to find out, how the consumers are informed about the consumer protection, if they know their rights and the organization dealing with this area. At first there were chosen four working hypotheses. Based on questionary research were these hypotheses confirmed or disconfirmed and in consequence was given suggestion to improve this situation - presentation of the organizations dealing with the consumers protection at expert fair. It was chosen fair Holiday World in Prague, beacause it is the biggest fair of tourism.
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BUČILOVÁ, Lenka. "Podpora exportu z pohledu vybrané firmy." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-136887.
Full textAbstract:
The main objective was to investigate the possibility of export promotion for Czech companies, namely Kovohutě Příbram nástupnická, a. s., Products Division. To evaluate the use of the possibilities of export promotion from the perspective of the selected company and propose measures to improve the opportunities.As a secondary objective was determined using the potential to promote exports in selected sectors and appreciation of the use of export promotion. The final output of this work was a recommendation for the company in promoting exports. Because the company does not have a good opinion on a range of support services exports, this recommendation has been prepared only for those services with which the company has a positive experience.