Journal articles on the topic 'Vending stands'

Hazard analyses were conducted at four street-vending stands in the Dominican Republic. Temperatures of foods were measured during cooking, display (holding), and reheating (when done). Samples were taken at each step of the operation and at 5 to 6-h intervals during display. Foods usually attained temperatures that exceeded 90°C at the geometric center during cooking and reheating. At three of the stands, foods (e.g., fish, chickens, pork pieces) were fried and held until sold. Leftovers were held overnight at ambient temperatures in the home of the vendor or in a locked compartment of the stand. They were usually reheated early in the morning and displayed until sold. During the interval of holding, aerobic mesophilic counts progressively increased with time from about 103 after cooking to between 105 to 109/g. The higher counts were usually associated with holding overnight. Escherichia coli (in water, milk and cheese samples), Bacillus cereus (in bean and rice samples), and Clostridium perfringens (in meat, chicken and bean samples) were isolated, but usually in numbers less than 103/g. At the other stand, foods (e.g. beans, rice, meat and chicken) were cooked just before serving as complete meals. There were no leftovers. This operation was less hazardous, although there were many sanitary deficiencies. Recommendations for prevention and control of microbial hazards (mainly reducing holding time, periodic reheating and requesting reheating just before purchasing) are given. The need and suggestions for implementing educational activities to alert and inform those concerned about hazards and preventive measures are presented.

Today, street food vending is becoming a dynamically developing food industry in Europe, including Poland. Lifestyle changes and socioeconomic factors, especially among young consumers, make it a convenient food alternative, even in countries without this tradition. The aim of the study was to evaluate hygiene conditions and practices in selected street food facilities in Poland. The study was carried out in accordance with an observation checklist developed on the basis of the hygienic requirements of the European Union. The study covered 550 randomly selected street food vendors in Poland in 10 cities. The hygiene of street food outlets was assessed in three aspects: ensuring proper production conditions, hygiene of production and distribution, and hygiene of personnel. The evaluation of street food outlets showed that the level of hygiene was not fully acceptable. A small percentage of the examined objects satisfactorily fulfilled the requirements of the production conditions, production and distribution hygiene, and staff hygiene. The proposed hygienic checklist for quick daily monitoring of street food outlets can be used to perform internal and external inspections. It seems that specific codes of conduct for European street foods facilities are necessary.

Abstract. The paper discusses street vendors' spatial appropriations and the governance of public space in Dhaka, the capital of Bangladesh. The much debated question in social geography how people's position in social space relates to their position in physical space (and vice versa) stands at the centre of the analysis. I use Bourdieu's Theory of Practice to discuss this dialectic relation at two analytical levels. On a micro-political level it is shown that the street vendors' social positions and the informal rules of the street structure their access to public space and thus determine their "spatial profits". At a macro-political level, it is not only the conditions inside the "field of street vending" that matter for the hawkers, but also their relation to the state-controlled "field of power". The paper demonstrates that Bourdieu's key ideas can be linked to current debates about spatial appropriation and informality. Moreover, I argue that Bourdieu's theory builds an appropriate basis for a relational, critical, and reflexive social geography in the Urban South.

Female street vendors were a common sight in cities worldwide in the first half of the 19th century. Fields of history like women’s history have dealt with the role of these street vendors in European cities. In recent decades, female street vendors have also been studied by a number of Brazilian scholars, who have shed light on urban slavery, domestic slavery and other forms of unfree labor. These studies commonly focus on community building among urban slaves and the formation of a West African diaspora. All around the globe female street vendors were (and still are) not merely passive victims of marginalization, but capable actors, who created a gendered niche of economic opportunity, through the capitalization of their cooking and vending skills. The popularity of female hawkers was closely connected to their being women. Until now, few studies explore the food stalls in the city of Rio de Janeiro in the first half of the 19th century as special places of consumption within a global perspective. Street food gave rise to a working-class consumer culture. This study aims to focus on the social, material and imaginary aspects of these vending places. What role did they play within the consumer culture of Rio de Janeiro? What food did they provide? What was the communication between vendors and customers like? These questions are especially interesting to ask against the background of Rio de Janeiro’s intensive sociocultural transformation in the years between 1830 and 1860, after the official prohibition of the transatlantic slave trade. Places of food consumption such as the Paris-style restaurant (representative of luxury dining) and taverns (representative of more commonplace, popular restaurants) saw a great increase in the first half of the 19th century. Analyzing food stands as places of food consumption offers the possibility to break up the narrative of the male centered public sphere and show that women especially played a crucial role in providing 19th century cities with food. Daily newspapers, contemporary descriptions by foreign visitors and social novels demonstrate in an excellent manner the contemporary discourse of eating out, the dishes that were served, who consumed these dishes and female vendors in a global perspective. The paper argues that eating out was not only a necessity for some, but also a form of entertainment comparable to professional theater plays. Food stands were places were gender roles, prejudices against foreign food and sexual honor were negotiated. Since cooking is one of the most time-consuming types of labor in history the paper combines food history with labor history and demonstrates public eating as a special form of entertainment.

PurposeThis cross-sectional study aimed to evaluate the compliance of hygienic and technical standards of street food vendors in Slovenia with the requirements of the general hygienic food principals set in the Codex Alimentarius and Regulation (EC) No. 852/2004 on the hygiene of foodstuffs.Design/methodology/approachFood vendors were observed directly and discretely using a semi-structured observation sheet that allowed fast evaluation. The employee's behaviour was not affected during the observations because they were not aware of being observed. Each observation lasted approximately 30 min. Food vendors were divided into groups according to their location, type of facility, number of employees and type of food sold.FindingsDepending on the type of street vendor, more inconsistencies were found amongst food stands compared to food trucks and kiosks. Most food trucks and kiosks scored very high in both personal and hygienic-technical standards. Some of the major inconsistencies were lack of suitably located washbasins, improper hand-washing technique, improper waste management, working surfaces that were inadequately separated from consumers, and inconsistent maintenance of the cold chain. Food handlers have been confirmed as a critical risk factor.Research limitations/implicationsDespite methodology validation, the data was collected by a single observer, limiting the ability to obtain a more reliable estimate of the observations. The sample was disproportionate according to the type of street food facilities.Practical implicationsThe results provide a basis for (1) national professional guidelines of good hygiene practices for food business operators, which should cover street food vendors more extensively in future updates, and (2) the development of food safety training programmes tailored for street vendors.Originality/valueThe study provides valuable insights into current hygienic-technical conditions of the street food vending sector.

Abstract In this paper, we present an experimental model of a vending machine equipped with a stand-alone photovoltaic system and a DC-AC inverter used as the power supply for the refrigerator’s compressor. The harmonics generated by the inverter will be monitored using a power analyser and processed with a dedicated software. The acquired data is compared to the data obtained from data acquisition board specially built for the experimental model of the vending machine.

This paper questions the notion of creativity found in certain artworks produced with A.I. technologies. The artistic examples concerned are: The Giver of names by David Rokeby, Oscar by Catherine Ikam and Louis Fléri, and Emotion Vending Machine by Maurice Benayoun. These artworks were selected because they stand out for their autonomous behavior in front of the human public. In this context, creativity is revealed as a consequence of the functional autonomy, which is very typical of these pieces of art. The intention is to establish a relationship between the notion of autonomy and that of creativity, reviewing their meanings and applications in philosophy and in the field of life science.

Denne artikel tager afsæt i den aktuelle sociologiske og offentlige diskussion om offentlige byrum og præsenterer nyere og i dansk sammenhæng stort set ukendte bidrag fra den strømning i fransk sociologi, der betegnes som ”den pragmatiske vending”. Artiklen har to hovedpointer. For det første at den pragmatiske bysociologi kan bidrage til denne diskussion ved at beskrive og fremhæve betydningen af de oftest upåagtede og dagligdags kompetencer, ved hjælp af hvilke byboere skaber sociale overenskomster og fredelig sameksistens på offentlige steder i socialt og kulturelt differentierede byer. For det andet at bysociologien ifølge de pragmatiske sociologer ikke kan standse ved analyser af segregation, ghettodannelser og lokale fællesskabers tilegnelser af territorier. ”At tænke byen” indebærer at bevæge sig videre til også at undersøge de byrumsmæssige design og trafikale forbindelser og passageveje, der skaber sammenhængen i det urbane væv og tillader byboeren at overvinde fremmedheden på et ikke fortroligt territorium. ENGELSK ABSTRACT: Martin Severin Frandsen: Rediscovering Urban Culture and Public Space: On Isaac Joseph and the Pragmatic Turn in French Urban Sociology This article analyses current sociological and public discussions concerning public urban spaces, and introduces new (and in a Danish context largely unknown) contributions from the movement in French sociology that has been labelled ”the pragmatic turn”. The article makes two main arguments. Firstly, the pragmatic urban sociology can contribute to these discussions by highlighting the importance of the often unnoticed and everyday civilities through which city-dwellers create social agreements and peaceful co-existence in public places in socially and culturally heterogeneous cities. Secondly, urban sociology cannot, according to the pragmatic sociologists, stop with inquiries into segregation, ghettos and local populations appropriations of territories. Imagining the city implies moving on to explore the designs of public spaces and public transit systems that create continuity and mobility in urban agglomerations and allow city-dwellers to overcome the strangeness of unfamiliar territories.

Evidence for behavior modification for improved health outcomes was evaluated for nutrition, physical activity (PA), and indoor environmental quality (IEQ). The databases searched included LISTA, PubMed, and Web of Science, with articles rated using an a priori baseline score of 70/100 to establish inclusion. The initial search produced 52,847 articles, 63 of which were included in the qualitative synthesis. Thirteen articles met inclusion for nutrition: cafeteria interventions, single interventions, and vending interventions. Seventeen articles on physical activity were included: stair use, walking, and adjustable desks. For IEQ, 33 articles met inclusion: circadian disruption, view and natural light, and artificial light. A narrative synthesis was used to find meaningful connections across interventions with evidence contributing to health improvements. Commonalities throughout the nutrition studies included choice architecture, increasing the availability of healthy food items, and point-of-purchase food labeling. Interventions that promoted PA included stair use, sit/stand furniture, workplace exercise facilities and walking. Exposure to natural light and views of natural elements were found to increase PA and improve sleep quality. Overexposure to artificial light may cause circadian disruption, suppressing melatonin and increasing risks of cancers. Overall, design that encourages healthy behaviors may lower risks associated with chronic disease.

Faz tempo, o autor destas linhas foi confrontado com o «caso» que a seguir se expõe de modo simplificado (e, naturalmente, com nomes fictícios). AGENOR, já num quarto e serôdio casamento, mantinha, na maior discrição, relações extra-matrimoniais com CALISTA, também casada. Esta sempre cobiçara os inúmeros carros de alta cilindrada que aquele ciosamente possuía. Elanguescido pela idade, AGENOR acedeu às requestas da sedutora amante. Todavia, para se assegurar que a sua esposa de nada viria a saber, acordou com DOLÃO, procurador de CALISTA, e íntimo da sua casa -como mais à frente melhor se verá -, uma venda aparente. Venda que foi reduzida a escrito. Sucedeu ainda que DOLÃO, com o seu amigo ESQUIÃO, possuidor de um «stand de carros», tinha depreciado o valor da «máquina», a fim de remover as últimas resistências de AGENOR.Entretanto, CALISTA, convertida momentaneamente aos preceitos da fidelidade conjugal, deixou de corresponder às pretensões do amante. No ínterim, quase dois anos, o automóvel permaneceu «nas mãos» de DOLÃO.Mais tarde, ESQUIÃO, consciente de que a venda anterior escondia uma doação, mas ignorando os meandros da vida amorosa de AGENOR, convenceu DOLÃO a vender-lhe o valioso automóvel, sob ameaça de inconfidência acerca do «affair» que no passado aquele mantivera com a esposa de AGENOR. Contudo, à altura, DOLÃO já não detinha poderes para agir em nome de CALISTA. A qual, porém, quando finalmente soube que lhe tinha sido doado o carro e que este fora vendido posteriormente, se apressou, na ignorancia das peripécias ulteriores, a receber o preço.Volvidos mais dois anos, AGENOR, depeitado pelo repúdio intransigente de CALISTA, e ceinte agora do valor do disputado automóvel, pretende reavê-lo.

In the Earth studies, discoveries and investigations of impact craters buried beneath thick sediments are sporadic so far and may still remain inefficient, unless geophysical surveys of the areas of interest are initiated. Such studies can provide useful data to develop the knowledge about cosmic events of the past geological eras, as well as contribute to industrial development of the areas. It is known that an impact crater is filled with layered deposits that create specific sequences and are generally thicker that deposits outside the crater. We have investigated a Precambrian crater located in the southern part of the Nepa-Botuoba anteclise of the Siberian platform. This impact crater called Nepsky-1 was discovered by seismic surveys using the common depth point method (CDPM). In our study, we used the geological and geophysical deep-drilling data of three wells, including gamma-ray and neutron logs and lithological core descriptions. With reference to the concepts of regional geological conditions, we reconstructed the conditions of sedimentation in the study area based on a comprehensive analysis of the structural and textural features of the rocks, and logging and seismic survey data. By processing and interpretation of the CDPM 3D seismic survey data, we obtained the structural images and cross-sections of the impact crater and analysed the thickness of its fill deposits. The Nepsky-1 crater is a bowl-shaped structure with a rim composed of allogenic breccia. In the area around the crater, fault systems are detected. Based on the core sample analysis, we identified the lithological members of the crater and its rim and described them in detail. Active compensation with lacustrine-delta sediments took place in the Nepa period of the late Vendian. By the end of the Tira time, the crater was completely leveled up. In our study, we obtained the first data on the structure of the crater section of the Vendian deposits. Sedimentation in the study area was controlled by the sea level changes. The main terrigenous productive horizons are confined to sandstones that accumulated during the sea level low stand, and found at the bottoms of the lower and upper Nepa subsuites, as well as at the bottoms of the lower and upper Tira subsuites. It is established that the study area was tectonically active in the late Tira time. As a result, the sediments filling the crater were removed to subaerial conditions, and the edges of the allogenic breccia rim were partially destroyed and formed granite breccia outgrowths observed in the rim’s cross-section. We conclude that in the Nepa and Tira times, tectonic vertical movements initiated relatively fast weathering and transportation of the terrigenous material from the adjacent hills into the sedimentation basin. The Nepsky-1 crater gives evidence of meteorite bombing of the Siberian paleocontinent in Precambrian. Finding similar crater structures can be reasonably expected in the study region. Considering the increased thicknesses of crater fill deposits, buried craters are promising potential for discovering oil-source and overlying seal rocks, which is important for petroleum industry.

Chi avesse percorso la Sacra via tra gli ultimi decenni del I sec. a.C. e l'estate del 64 d.C. si sarebbe trovato in un profano e lussuoso quartiere commerciale: ori, argenti, perle e pietre preziose, aromi e spezie, primizie e cibi ricercati, strumenti musicali, libri, corone di fiori, cortigiane e prostitute — tutte le delizie della vita (come già ai Greci era piaciuto immaginarle) fornite dalla plebe urbana che qui gestiva il sistema di vendite al minuto più famoso e organizzato della città. Anche nelle altre zone intorno al Foro lo scenario non sarebbe stato diverso; nelle botteghe della piazza, lungo le strade circostanti e nei vicini edifici continuava il commercio di dispendiose mercanzie per una clientela di gusti ambiziosi e grandi disponibilità. La tradizione commerciale del luogo era molto antica e risaliva all'età dei re; stando alla tradizione, Tarquinio Prisco aveva per primo utilizzato la valle per attività pubbliche, facendo costruire appositi vani per artigianato e commercio (tabernae circa forum). Quando alla fine del VI sec. a.C. si impiantarono i quartieri della Sacra via, sul fronte degli isolati furono costruite una serie di botteghe tra le quali si aprivano gli ingressi alle domus. Nel periodo più remoto era lo smercio di prodotti alimentari, soprattutto le carni, l'attività primaria forse anche per la presenza di un mercato del bestiame collegato al Foro Boario (beccherie e beccai sono ricordati dal V sec. a.C). Fu negli ultimi decenni del IV sec. a.C. che un aspetto più conveniente (forensis dignitas) si sarebbe affermato per gli interventi di C. Maenius e per la trasformazione delle botteghe da lanienae in argentariae, da macellerie cioè in banchi di cambiavalute, usurai e banchieri, destinati a dominare la piazza fin agli inizi dell'Impero. I commerci più ordinari o le rivendite specializzate non dovettero scomparire del tutto almeno fino alla metà del II sec. a.C: alle tabernae argentariae si mescolavano i negozi di beccai e speziali, chiamati alla greca myropolae, i primi ricordati da Plauto e da Livio nel luogo della basilica Sempronia, i secondi soltanto da Plauto.

Purpose The use of technology has remained a staple in modern day industry because it creates an enabling environment, which promotes innovation that has propelled globalization. Maritime and tourism are two such critical sectors that have benefited from such technology and stand to benefit more in light of the fourth industrial revolution. The handcart has been used by humans for centuries as a mode of transportation. It has remained relevant to this day, more so a positive contributor to public market experience in developing countries. Notwithstanding, this phenomenon remained largely under-explored and informal with little to no integration in the planning of public markets or market districts. As such, little study or research exists to inform policies to improve and integrate the handcart profession in the overall planning and rejuvenation of downtown Kingston, Jamaica. Therefore, the purpose of this paper is to understand the characteristics and benefits of the handcart logistics by investigating the socioeconomic and spatial dynamics surrounding the operations of this mode of transportation. Design/methodology/approach Qualitative and quantitative techniques were used to completely grasp the complexity of factors that influence and sustain the handcart trade within the coronation market as well as its contribution to Jamaica’s economy. Collection of data was achieved via the administration of questionnaires supported by observations and interviews. Geographic Information System (GIS) was used along with satellite images to integrate spatial representations in the analysis and discussions of results. Findings Consistent with the reviewed literature, the results and analyses revealed that, despite the handcart’s informality and inadequate infrastructural support, handcarts are generally perceived as beneficial to market districts. They fill the transportation gaps where formal governance operations failed and contribute to the local economy by providing employment for low-skilled persons. The handcart industry has been sustained because of the need for the service by mostly vendors and shoppers but more so because of the economic benefits that have been accrued by builders, owners and operators. Research limitations/implications The research focused on handcarts used to convey goods and not carts used as mobile vending carts. In addition, the geographical scope of the research is restricted to the Coronation Market in Kingston. Obtaining knowledge about the sector poses a challenge because some or all aspects of informal activity are not recorded. Various opportunities exist for the improvement of handcarts. As such, they must be incorporated in any future transportation improvement plans in the city of Kingston, Jamaica. Practical implications Despite the attempts to regularize the handcart phenomenon in the downtown Kingston market district, the handcart operators are still not incorporated in various plans and improvement initiatives. Notwithstanding, the benefits to the transportation gap and local economy warrants the need to pay keen attention to this phenomenon and promote regularization. With the introduction of Kingston as a UNESCO Creative City in 2016 and the advent of Airbnb, the potential exists for exponential growth in cultural and community tourism in downtown Kingston. The use of the handcart can therefore be leveraged and integrated in the tourism package to facilitate the movement of tourist luggage from bus terminals and parking lots to their destination in the downtown communities. Originality/value The handcart system is a prominent feature of market districts in Jamaica and, as such, this research bears high levels of significance because it can be replicated or used as a basis to inform handcart policies and the design to improve logistics in any tourism destination. The research serves as a body of knowledge to “all and sundry” because it unearthed some of the handcart’s attributes and contribution to the local economy, can contribute to adequate layout of Market districts by government to incorporate the handcart system, facilitate their integration in cultural and community tourism and facilitate the handcart trade being viewed by society as a profession. At the advent of this Fourth Industrial Revolution, an upgraded design of the handcart may appear.

ISCPES stands for International Society for Comparative Physical Education and Sports and it is going to celebrate its 40th anniversary in 2018. Since the beginning (Israel 1978) the main goals of the Society were established under a worldwide mind set considering five continents and no discrimination of any kind. The founders wanted to compare Physical Education and Sports across the world, searching for the best practices deserving consideration and applied on the purpose of improving citizen quality of life. The mission still stands for “Compare to learn and improve”.As all the organizations lasting for 39 years, ISCPES experienced several vicissitudes, usually correlated with world economic cycles, social and sports changes, which are in ISS journal articles - International Sport Studies.ISS journal is Scopus indexed, aiming to improve its quality (under evaluation) to reach more qualified students, experts, professionals and researchers; doing so it will raise its indexation, which we know it is nowadays a more difficult task. First, because there are more journals trying to compete on this academic fierce competitive market; secondly, because the basic requirements are getting more and more hard to gather in the publishing environment around Physical Education and Sports issues. However, we can promise this will be one of our main strategic goals.Another goal I would like to address on this Editorial is the language issue. We have this second strategic goal, which is to reach most of languages spoken in different continents; besides the English language, we will reach Chinese, Spanish and Portuguese speaking countries. For that reason, we already defined that all the abstracts in English will be translated into Chinese, Spanish and Portuguese words so people can find them on any search browser. That will expand the demand for our journal and articles, increasing the number of potential readers. Of course this opportunity, given by Motricidade, can be considered as a good example to multiply our scope.In June 2017 we organized a joint Conference in Borovets, Bulgaria, with our colleagues from the BCES – Bulgarian Society for Comparative Educational Studies. During those days, there was an election to appoint a new (Portuguese) president. This constitutes an important step for the Portuguese speaker countries, which, for a 4th year term, will have the opportunity to expand the influence of ISCPES Society diffusing the research results we have been achieving into a vast extended new public and inviting new research experts to innovative debates. This new president will be working with a wide geographical diverse team: the Vice President coming from a South American country (Venezuela), and the other several Executive Board members are coming from Brazil, China, Africa and North America. This constitutes a very favorable situation once, adding to this, we kept the previous editorial team from Australia and Europe. We are definitely committed to improve our influence through new incentives to organize several regional (continental) workshops, seminars and Conferences in the next future.The international research is crossing troubled times with exponential number of new indexed journals trying to get new influence and visibility. In order to do that, readers face new challenges because several studies present contradictory conclusions and outcome comparisons still lacking robust methodologies. Uncovering these issues is the focus of our Society.In the past, ISCPES started its activity collecting answers to the same questions asked to several experts in different countries and continents across the world. The starting studies developed some important insights on several issues concerning the way Physical Education professionals approached their challenges. In the very starting documents ISCPES activity focused in identifying certain games and indigenous activities that were not understood by people in other parts of the world, improving this international understanding and communication. This first attempt considered six groups of countries roughly comprehending 26 countries from all the continents.ISCPES has on its archives several seminal works, PhD proposals and program proposals, which constitutes the main theoretical framework considered in some textbooks printed at the end of the sixties in the XXth century.The methods used mostly sources’ country comparisons, historic development of comparative education systems, list of factors affecting those systems and a systematic analysis of case studies; additionally, international organizations for sports and physical education were also required to identify basic problems and unique features considered for the implementation of each own system. At the time, Lynn C. Vendien & John E. Nixon book “The World Today in Health, Physical Education and Recreation”, Englewood Cliffs, New Jersey: Prentice-Hall, Inc. 1968, together with two monographies from William Johnson “Physical Education around the World”, 1966, 1968, Indianapolis, Phi Epsilon Kappa editions, were the main textbook references.The main landscapes of interest were to study sports compared or the sport role in Nationalisms, Political subsidization, Religion, Race and volunteering versus professionalism. The goal was to state the true place of sports in societies.In March 1970, Ben W. Miller from the University of California compiled an interesting Exhibit n.1 about the main conclusions of a breakfast meeting occurred during the American Association for Health, Physical Education and Recreation. There, they identified thirty-one individuals, which had separate courses in “Comparative and/or International Physical Education, Recreation and Sports”; one month later, they collected eighteen responses with the bibliographic references they used. On this same Exhibit n.1 there is detailed information on the title, catalogue description, date of initial course (1948, the first), credit units, eligibility, number of year offer, type of graduation (from major to doctorate and professional). Concluding, the end of the sixties can be the mark of a well-established body of literature in comparative education and sports studies published in several scientific journals.What about the XXIst century? Is it still important to compare sports and education throughout the world? Only with qualitative methods? Mixed methods?We think so. That is why, after a certain decline and fuzzy goal definition in research motivations within ISCPES we decided to innovate and reorganize people from physical education and sports around this important theme of comparative studies. Important because we observe an increasing concern on the contradictions across different results in publications under the same subject. How can we infer? What about good research questions which get no statistically significant results? New times are coming, and we want to be on that frontline of this move as said by Elsevier “With RMR (results masked review) articles, you don’t need to worry about what editors or reviewers might think about your results. As long as you have asked an important question and performed a rigorous study, your paper will be treated the same as any other. You do not need to have null results to submit an RMR article; there are many reasons why it can be helpful to have the results blinded at initial review”.https://www.elsevier.com/connect/reviewers-update/results-masked-review-peer-review-without-publication-bias.This is a very different and challenging time. Our future strategy will comprehend more cooperation between researchers, institutions and scientific societies as an instrument to leverage our understanding of physical activity and sports through different continents and countries and be useful for policy designs.Next 2018, on the occasion of the UE initiative Sofia – European Capital of Sport 2018 we - Bulgarian Comparative Education Society (BCES) & the International Society for Comparative Physical Education and Sport (ISCPES) - will jointly organize an International Conference on Sport Governance around the World.Sports and Physical Education are facing complex problems worldwide, which need to be solved. For health reasons, a vast number of organizations are popularizing the belief that physical education and sports are ‘a must’ in order to promote human activity and movement. However, several studies show that modern lifestyles are the main cause for people's inactivity and sedentary lifestyles.Extensive funded programs used to promote healthy lifestyles; sports media advertising several athletes, turning them into global heroes, influencers in a new emerging industry around sports organizations. Therefore, there is a rise in the number of unethical cases and corruption that influence the image of physical education and sports roles.We, the people emotional and physically involved with sports and physical activity must be aware of this, studying, discussing and comparing global facts and events around the world.This Conference aims to offer an incentive to colleagues from all continents to participate and present their latest results on four specific topics: 1. Sport Governance Systems; 2. Ethics and Corruption in Physical Education and Sports Policies; 3. Physical Education and Sport Development; 4. Training Physical Educators and Coaches. Please consider your selves invited to attend. Details in http://bcesconvention.com/

WHY SCIENCE AND FAITH BELONG TOGETHER: Stories of Mutual Enrichment by Malcolm A. Jeeves. Eugene, OR: Cascade Books, 2021. 294 pages. Paperback; $35.00. ISBN: 9781725286191. *Many sense tension between modern science and Christian faith. Malcolm Jeeves, however, intends to show how the two are quite complementary. As Emeritus Professor (University of St. Andrews), past-President of the Royal Society of Edinburgh, Fellow of both the Academy of Medical Sciences and the British Psychological Society, and a prolific author in the arena of science and faith, he is supremely qualified to write this book. *The Preface reveals his motives: emails from distraught students despairing over a faith that seems incompatible with modern science, and polls showing the mass exodus of young people from faith for the same reason. The emails come from those appealing desperately to believing experts for help to hang on to faith, while the polls represent those making the opposite choice by voting with their feet. Scripture has much longer roots than modern science: the written texts go back two or three millennia, and the oral traditions underlying them another several millennia, whereas modern science is very new. So, when these two divinely inspired searches for truth seem to come into conflict, the tendency for some is to favor the tried-and-true, whereas others feel it necessary to favor what is seen as the "new-and-improved." Jeeves's goal is to show how these two books actually complement one another even when they appear to conflict. *The book is divided into three sections. The first looks at how science and cultural changes seem to keep shrinking and changing God, while introducing new alternative gods. God had long been the explanation for many previously unanswerable questions (the origin of the universe and of life, for example), but as modern science made more and more discoveries and filled in knowledge gaps, God grew smaller and smaller. At the same time, changes in societal values prompted some to re-define God to conform to more modern thinking. Essentially, we started making God in our own image using insights gleaned through science (psychology, psychoanalysis [pp. 35–38]) and theology (Augustine, Aquinas, Jonathan Edwards, Karl Rahner [pp. 38–41]). A plethora of substitute gods came into view, chief of which is technology. Social media and the internet seemed to facilitate the erosion of belief. However, Jeeves closes out this section looking at how science and technology can also expand our view of God. From studies of the very small (including DNA and the genetic code) to the very large (the known universe expanding from an estimated radius of 100,000 light years in 1917 to the present day estimate of 46 billion light years), there is now greater reason to be in awe of the Creator God. *The second section explores five major questions: (1) human origins; (2) human nature; (3) miracles of nature; (4) healing miracles; and (5) the nature of faith. For each, there is a pair of chapters: one subtitled "evidence from scripture," and a complementary chapter subtitled "evidence from science." Those subtitles might be misconstrued to imply that evidence would be proffered to explain or answer the question. Sometimes, that is the case. More often, distinct lines of evidence are cited to raise thought-provoking questions, provide divergent perspectives, add a bit of color or fill gaps, and call for more careful nuancing of the data. They serve more to stimulate questions and reflection than to provide an overview or explanation. I eventually came to see that the two sources of human evidence, when brought together within the mind of the reader, become a three-dimensional stereoscopic hologram. *In chapters 4 and 5, on human origins, Jeeves opens with the challenge, voiced by other secular scientists, that genetics does not explain everything about humanity, such as the emergence of personhood and consciousness, our moral values and ethical sense, and language. Therefore, standard evolutionary theory is too limited in scope and needs a "re-think." Equally true, however, theological explanations of these also need a "re-think." The scientific data clearly shows that humans are not starkly different from other animals, and in fact that it is almost certain that we evolved from them. We humans are, though, much more than genes, tissues, and organs. *In chapters 6 and 7, on human nature, nonscholars (both believing and not) are in nearly unanimous agreement that Christianity is critically tied to substance dualism--the idea that humans comprise a material body and an immaterial soul/spirit. In contrast, many scholars, across the spectra of belief (belief/nonbelief) and knowledge (science/theology/philosophy), see major problems with such dualism. Can science explain the soul? Is the case of a child with nearly normal cognitive abilities but lacking a major proportion of brain mass, evidence for a nonmaterial soul (p. 101)? Does Libet's experiment say anything about free will (p. 102)? If humans do not exhibit categorical differences from animals, how are we created in the image of God? *In chapters 8 and 9 (on miracles of nature), Jeeves asks a number of questions. Do miracle claims constitute proof of God? Is God a divine upholder, or occasional gap filler? Do attempts to explain miracles "[explain] them away" (pp. 140–41)? What exactly do we mean by words such as "miracle" and "supernatural"? What does the Bible mean by "signs" and "wonders"? Is there merit in trying to normalize biblical phenomena that appear to be miraculous, using modern scientific explanations? Or do such attempts only raise other problems? *Chapter 10 addresses healing miracles. If someone claims an experience/event which can be shown to have a probability of one-in-a-million, is that a miracle ... given that those odds predict that roughly 7,500 such events will occur within the present global human population? Do religious people tend to live healthier or longer lives than their secular counterparts? Studies that look at cognitive variables (depression; optimism) might suggest "yes," while those that look at biological variables (cancers; cardiovascular events) say "no" (p. 171). Do prayers become cosmic-vending machines? Do miracle claims stand up to medical/scientific scrutiny? Do they need to? *Chapters 11 and 12 concern the multifaceted nature of faith. Jeeves describes faith as involving "credulity," "intellectual assent," and "the psychological processes involved in the act of believing" (p. 178), and then compares faith with belief, doubt, trust, certainty, action, and discipleship (pp. 178–82). Jeeves recounts fascinating evidence from patients suffering various forms of brain disease (Alzheimer's, Parkinson's), discussing how such biological injuries degrade their enjoyment of faith because they rob them of the ability to focus attention, feel emotion, or keep track of a sermon or a passage of scripture (which, Jeeves points out, is another argument against substance dualism). He also looks at how brain dysfunction affected many well-known people of faith, including Martin Luther, John Bunyan, John Wesley, William Cowper, Gerard Manley Hopkins, Lord Shaftesbury, and Christina Rossetti. *The third section focusses on a central theme in this book: that of God interacting with creation in general, and humans in particular. God does this by creating all things, including humans, in his image (as the divine creator), by constantly upholding that creation through natural laws which he has set in place to maintain it (as the divine sustainer), and by putting off his divinity and embodying himself within creation (divine self-emptying or kenosis). Here, Jeeves unpacks divine kenosis, as well as the evolutionary origins and emergence of kenotic behavior in his creatures (otherwise commonly known as altruism, love, compassion, and empathy). *The book concludes with a valuable resource for self-reflection and group study. For each of the thirteen chapters, he provides a few relevant scripture passages, a variety of short paragraphs to review and reflect upon, a number of specific questions for discussion, and suggestions for further readings (books, articles, web-links). *The book is written at the level of a well-read and informed lay-person. No formal training in science or religion is needed, although a keen interest in both is essential. Overall, I found the book very useful, and I highly recommend it. But actions speak louder than words. My first thought upon reading it was to suggest it to my own church pastor for a small group book study; he read the book, then promptly and convincingly made the sales pitch to our church leaders. *Reviewed by Luke Janssen, Emeritus Professor in the Faculty of Health Sciences, McMaster University, Hamilton, ON.

Public recreation facilities are preferred gathering places for families to participate in physical, social, intellectual, and creative pursuits, and the importance of food environments in these facilities is gaining recognition. Evidence from other Canadian jurisdictions describes such food environments as unsupportive of health, which contradicts national recreation priorities to have healthy choices as the easy choices. This study aimed to characterize food environments in a convenient sample of Saskatchewan public recreation facilities. A convergent/parallel mixed methods study design used quantitative methods to determine the healthfulness of concession stands and vending machines and qualitative methods to examine barriers and facilitators to healthy eating at facilitates. Results found that 5% of concession main dishes were defined as healthy and packaged foods/beverages in concession stands and vending machines were defined as Offer Most Often 6% and 8% of the time, respectively, according to Saskatchewan Nutrition Standards. Reported barriers to healthy eating were more than twice as prevalent as facilitators. To align with population health recommendations in Saskatchewan, food environments in public recreation facilities require immediate attention. Results and recommendations can be used to build collective action to address the problem and as a benchmark to measure change. Novelty Bullets • Only 5% of concession main dishes were defined as healthy. • Only 6% of packaged foods and beverages in concessions, and 8% in vending, were defined as Offer Most Often. • Reported barriers to healthy eating were more than twice as prevalent as facilitators, resulting in a current state that is difficult to change.

Abstract Background Due to the increase in all-day compulsory schools in Austria, it is important that students receive health-promoting meals throughout the day. The aim of the analysis was a nationwide evaluation of the current situation concerning catering at schools. Methods Using a nationwide representative sample of schools from the 5th grade upwards, a questionnaire was conducted as a telephone interview with 331 randomly chosen schools. In addition, 56 schools in Vienna from the 5th grade onwards were randomly selected in order to analyze the current offer at school cafeterias in detail. Results Lunch was offered at 72% of all schools, a school cafeteria was available at 81%, a cold drink vending machine at 66%, a hot drink vending machine at 41% and a snack vending machine at 23%. With regard to the health promoting composition of the catering offer, 18% of all schools already had a certified lunch menu, 22% a certified school cafeteria, 14% a certified cold drink vending machine and 5% a certified snack vending machine. In 79% of schools there is direct competition for school catering (93% supermarkets, 45% bakeries, 33% snack stands, 8% fast food restaurants). The results of the detailed analysis in Vienna showed that only 35% of all school cafeterias are certified. All of these locations are advised externally. Conclusions The majority of the schools offer catering during breaks and at lunchtime. Without external advice, the majority of the offers must be classified as not health promoting. Key messages The food offered at schools is an important component in the nutrition of students in Austria. Cafeteria operators in schools often need external advice in order to be able to offer a healthy selection of food and beverages.

Among conservation deposits, the Vendian occurrences of Ediacara-type fossils stand out for reasons other than their formidable age. They are unique because soft-bodied organisms are preserved not as organic or permineralized films in fine-grained sediments, but as threedimensional impressions on (and sometimes in) sandstones. Also, they do not reflect unusual physiographic ‘accidents’, but occur in ordinary sediments, representing well agitated conditions, all over the world. Nor are they restricted to a certain sedimentary regime, since similar impressions have now been found in shallow-marine tempestites as well as deep-water turbidites. We deal rather with a time signature that has no counterparts in the Phanerozoic record

Artiklen diskuterer ontologibegrebet og nogle af de indsigter, den ontologiske vending har bragt med sig i antropologien. Den afviser ikke ontologi som et begreb, der er velegnet til at udvide forståelsen af anderledes verdener og bringe nye indsigter på grundlag af et kritisk syn på tidligere forståelser af kulturer som forskellige repræsentationer. Tværtimod anerkendes værdien af det kritiske syn på forholdet mellem tegn og betegnet, mellem repræsentationer og ting. Men samtidig argumenteres der for, at man ved at „tænke ontologisk“ og „æke gennem ting“ kan risikere at tabe indsigten i andre nok såvigtige forhold ved de verdener, man studerer. Det etnografiske materiale hentes fra den brasilianske religion candomblé Med udgangspunkt i en indkøsliste over ingredienserne til et offer til en af candomblé guder gå argumentet vejen igennem en beskrivelse af candomblé kosmologi, som rummer de klassifikationer og kategoriseringer af materialer og ting i levende og døt stof, hvis overskridelse er kernen i rituel praksis. Etnografien viser betydningen af kosmologiens klassifikatoriske orden, og at en vis stabilitet i denne orden er forudsæningen for den bevæelighed, candombléontologisk set hædes at rumme. Til sidst argumenteres der for, at der er en risiko forbundet med at tæke ontologisk, hvis det betyder, at anderledes verdeners ontologi forstå som altomfattende og reduceres til væensmåer. En fortsat opmæksomhed påspræker, overskridelser og manøreringer inden for den klassifikatoriske orden, såvel som manipulering af tegn og ting, er nøvendig. Dels for at kunne forståen anderledes verden som candomblépåsine egne præisser. Men ogsåhvis man øsker at fastholde antropologien som et kritisk projekt, der er i stand til at identificere de områder i livet, hvor magtudøvelser, løgn og forvrængninger finder sted, såvel som de steder, hvor ontologisk forskellige verdener overskrides, ved at mennesker viser sig at kunne være i flere verdener. Søgeord: ontologi, candomblé, klassifikation, orden, manipulering, ritual

Use of technologies in domestic spaces in a market economy suggests a certain notion of consumption. But is this the same as consumption or use of technologies in public spaces such as urban streets, internet cafes and libraries? As Baudrillard has argued, consumption can be seen as a form of desire for social meaning and interaction [1988]. How then do we describe the types of social interaction made possible by virtualising technologies, and the tensions between these interactions and the physical spaces in which they take place? Studies of the social and behavioural impacts of new technologies often focus on the home as a site where these technologies (for example, radio and television) are consumed, appropriated, fetishised or made into artefacts by their owners. For example Silverstone and Haddon [1996] speak of the domestication of new technologies as a process involving four stages, making a claim for the role of users/consumers and consumption in the production, design and innovation of technologies - a role which has until recently very rarely been acknowledged. Such a process is dependent on the processes of a capitalist market system in general, which sets roles for people not just in the workplace but in the home as well. Historically this system informed the distinction between public and private spaces. Embedded in this dichotomy are notions of gender, class and race. While Silverstone and Haddon are showing the artificiality of the distinction, their assumption that consumption is a largely domestic activity reinforces the public/private divide. This however begs the question of how technologies are consumed and indeed, whether this is even the right word to use when describing such uses in public spaces. It is ironic that our consumption of technologies has become so public and yet so disconnected from traditional notions of social interaction. The mobile phone, numbers of which surpassed fixed lines for the first time last year in Australia [ACA 2002] is a much-hyped case in point. In our new mobile condition we minimise social encounters with strangers on the street and avoid face-to-face contact. Instead we invest in mediated faceless conversations with known counterparts through text messaging and mobile telephony. After all, as Baudrillard says, most of these machines are used for delusion, for eluding communication (leave a message) for absolving us of the face-to-face relation and the social responsibility. [1995] This may in part explain the sense of anxiety often expressed by commentators (and users) in respect of these new technologies. Perhaps the falling back on a form of technological determinism is in actual fact the expression of a profound pessimism, similar to that voiced by a journalist in a London newspaper in 1897: We shall soon be nothing but transparent heaps of jelly to each other. [Marvin 1988, 68] The use of technologies in public spaces in our own time use has not until recently been noted, even in official statistics, due perhaps to an overwhelming preoccupation with domestic access. It must also be acknowledged that Australian government policy with respect to the Internet during the last decade has assumed that the functions of the free market will deliver access to the home, the assumption being that, like the fixed line telephone, the domestic Internet will eventually become ubiquitous. And, indeed, home computer ownership has risen over time; household connections to the Internet have also risen sharply, and a large number of Australians also access the Internet from work [ABS 2001]. Public libraries, tertiary institutions and friend or neighbour's house as sites of access make up a mere remainder in these statistics. And yet, the inclusion of these three categories makes for a far more complete picture when discussing effective use. What do people use technologies in public spaces for? Are these uses different to domestic uses? If not, what does this suggest about public use, in terms of present policy and provision? We can notionally divide the complex set of places known as public space into four categories: civic spaces (including libraries), commercial spaces (including malls, shops and arcades), public spaces (such as the street and the park) and semi-privat(is)e(d) spaces. The shopping mall, for example, is a semi-privatised space, which mediates both the type of users and their activities through surveillance and obtrusive design (images of the street). The library, as a civic space, represents a place in which the use of new technologies (for example the Internet, if not the mobile phone) can be both appropriate (i.e. relevant) and equitable. But what of Internet access in other public spaces? The existence of a growing body of literature relating to mobile phone use in public spaces, for example, suggests that the relationship between new technologies and space is fluid [see Lee 1999; also DoCoMo Reports 2000] At a more basic, societal level, interactions between people on the street have historically been mediated by considerations of gender, occupation and disability [see for example, Rendell's male rambler]. In the same way as the provision of public access is often miscast as being solely for those without access at home, so too the street has been characterised as a site whose occupiers are transient, homeless or otherwise unengaged (for example, unemployed). So, what happens when the street meets the commercial imperative, as in the case of an Internet cafe? Most Internet cafes in Australia operate on a commercial basis. A further distinction can be made between pay-per-session and free public access Internet cafes. Within the pay-per-session category we may locate not only Internet cafes but also kiosks (the vending machine approach to access) and wireless Internet users; while within the free category we could include libraries, community centres and tertiary institutions. Each of these spaces induce certain kinds of activities, encourage and discourage certain forms of behaviour. When we add use of the Internet, which in itself functions as a semi-private space, this cocktail of design, use, consumption and communication becomes very potent indeed. Crang describes the intersection of two different kinds of spaces: the architectural (where forms are entered and moved through) and the cinematic (where pictures move in front of an unmoving person) (2000, 5). We would argue that Internet cafes, especially those where customers are visible to passers-by on the street, embody this essentially urban, interactive, consumption-driven shopping mall kind of a space, whose 'liberties of action' (to borrow Sawhney's phrase) are contained not within the present but a (perhaps misnamed) hyperreality. This approach has been taken by several multimedia Internet cafes in Australia, notably the Ngapartji centre in Adelaide, where "Equity of access is underlined by the vision of the walk-in, hands-on, street-front showcase of high-end multimedia Timezone for grown-ups. [Green 1996] This is an overwhelmingly urban notion of space. Public space in non-urban areas, by comparison, is located within a predominantly civic framework (the ANZAC memorial, the Town Hall). It's therefore apparent that an examination of public space in terms of strict public/private demarcations must also take into account the inter-relationship between urbanisation and consumption. Crang's image-event (2000, 12) may have many manifestations, not all of which will fit into simple dichotomies such as public/private, commercial/charitable, streetside/inside. What then can we say about users of technologies in public spaces, engaged in a notionally private act in a public space, mediated by a cash transaction? In what ways is this complex interaction made possible by (or embedded within) the design of the Internet cafe itself? Does the kind of public space induce particular forms of behaviour or usage? How do people interact with each other in these public spaces, whilst also engaging with another community, whose sole physical presence is a screen? One could argue, as Connery [1997] does, that the cafe metaphor is appropriate not so much to the space itself, but to the interactions between people on mailing and discussion lists, whose interplay occurs, perhaps ironically, in a virtual space. Internet cafes occupy a vague, barely-researched space somewhere in between the home and the office. They are an example of the intersection between new communications technologies and sites where leisure activities take place. They are at once intensely public but also intensely private. Lee's (1999) study of an Internet cafe and its users is timely, as it refutes the notion that public access encourages totally different users and use, a point of view summed up in a (no longer accessible) 1999 BT OpenWorld market analysis of Internet cafes: The clientele will largely consist of people who appreciate the usefulness of the Internet, but have no other access to it. These circumstances will not continue indefinitely, as PC ownership is increasing daily. In other words, you'd better get in quick, before universal domestic access kills your business! Lee's study runs counter to this view, suggesting that the progression from public access to domestic access is not linear, and that people frequent Internet cafes for a variety of reasons, and may indeed have access elsewhere. Lee's conclusion that peoples' use of Internet cafes is directly connected to their home and work life suggests the need for a re-examination of the kinds of public access being made available, and the public policy assumptions behind this access. Public use does not necessarily equate with a lack of access elsewhere. In fact, mobile Internet users may use public access as an adjunct to their daily activities; travelling users may log on to workstations en route to another destination; public library users may be accessing training, Internet facilities and bibliographic databases at the same time. It is a matter of concern that recent government policies have shown little recognition of these subtleties in both users and their activities. References Australian Bureau of Statistics, 8147.0 Use of the Internet by Householders, Australia (Final Issue: November 2000) and 8146.0 Household Use of Information Technology. Australian Communications Authority (2002) Media Release: Mobile Numbers Up by 25%, 13 February [http://www.aca.gov.au/media/2002/02-06.htm (viewed 6 March 2002)]Baudrillard, J.(1995) The virtual illusion for the Automatic writing of the World in Theory, Culture and Society, 12: 97-107. Baudrillard, J.(1998) The Consumer Society, Myths and Structures, Sage, London Connery, B. (1997) IMHO: Authority and Egalitarian Rhetoric in the Virtual Coffeehouse, in Porter, D. (ed.) Internet Culture, Routledge. Crang, M. (2000) Public Space, Urban Space and Electronic Space: Would the Real City Please Stand Up? in Urban Studies February, 37.2: 301. DoCoMo Reports (2000) No. 9 (The use of cell phones/PHS phones in everyday life) and No. 10 (Current trends in mobile phone usage among adolescents) NTT DoCoMo (Japan), Public Relations Department [http://www.nttdocomo.com] Green, L. (1996) Interactive Multimedia, the Cooperative Multimedia Centre Story in Media International Australia, 81: 11-20. Lee, S. (1999) Private Uses in Public Space: a study of an Internet cafe, in New Media and Society, 1.3: 331-350. Marvin, C. (1988) When Old Technologies Were New: Thinking about Electronic Communications in the late 19th century, Oxford University Press. Rendell, J. (1998) Displaying Sexuality: Gendered Identities and the early nineteenth century street, in Fyfe, N. (ed.), Images of the Street: Planning, Identity and Control in Public Space, Routledge. Silverstone & Haddon (1996) Design and the Domestication of Information and Communication Technologies: Technical Change and Everyday Life in Mansell and Silverstone (eds.) Communication By Design: the Politics of Information and Communication Technologies. Oxford University Press. 44-74. Links http://www.nttdocomo.com http://www.ngapartji.com.au http://www.aca.gov.au/media/2002/02-06.htm Citation reference for this article MLA Style Prater, David and Miller, Sarah. "We shall soon be nothing but transparent heaps of jelly to each other" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/transparent.php>. Chicago Style Prater, David and Miller, Sarah, "We shall soon be nothing but transparent heaps of jelly to each other" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/transparent.php> ([your date of access]). APA Style Prater, David and Miller, Sarah. (2002) We shall soon be nothing but transparent heaps of jelly to each other. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/transparent.php> ([your date of access]).

La importancia de esta investigación se plantea desde la estrategia de comunicación para la ejecución de un proyecto de diseño de mediana complejidad para el mercado digital, como elemento fundamental para plantear el diseño de estrategias de comunicación y análisis de datos, que se ajusten a las necesidades y el presupuesto de la empresa. Partiendo desde un análisis del mercado en la comparación de precios, diseño web, estrategias de comercialización y publicidad que permitan a emprendimientos y pequeñas empresas conseguir llegar a nuevos mercados evitando intermediarios.El poder llegar directamente a sus clientes en el mercado de usuarios de internet le permitan analizar y buscar los estímulos en el proceso compra, tratando de entender la configuración mental o el comportamiento de compra de los usuarios a través de la experiencia con la comunicación e interacción en el sitio web. El proceso de compra por internet a cambiado la relación con el mercado tradicional de venta de productos y servicios, dando una nueva dinámica a las relaciones de las personas en el manejo de los medios de comunicación y los comportamientos de consumo ofrecidos por el desarrollo constante de la tecnología aplicada en internet, con la facilidad de comunicación que dan estas interfaces necesarias para el desempeño de las empresas y los usuarios en sus interfaces auto gestionadas como los correos electrónicos, buscadores, redes sociales y portales de comercialización. El capítulo uno hace una introducción al fenómeno de la sociedad de la información y la manera como se está gestionando los procesos tecnológicos con el desarrollo macro estructural de la empresas al nivel de los factores externos que puedan influenciar su rendimiento. El segundo capítulo se trabaja sobre el micro entorno, donde se definen los conceptos y diferencias entre la publicidad tradicional y publicidad en internet, profundizando en los espacios publicitarios que brinda internet a sus anunciantes y la capacidad de segmentación que brindan al poder medir el comportamientos de los usuarios en internet. El capítulo tres busca documentar el fenómeno de las nuevas plataformas de comunicación en internet y la diferenciación de la publicidad tradicional, definiendo el uso dado a cada una de estas plataformas utilizadas en internet, detallando cuales son las más sobresalientes en el mercado online en este caso el elección de buscador Google con respecto a los otros medios como: las redes sociales, foros, plataformas de comercio. Analizando el uso que hace el internauta argentino de estos medios online en cuanto acceso a internet, consumo de medios, comercio electrónico y la diferenciación en la identidad adquirida de la publicidad tradicional con respecto a la publicidad online. El capítulo cuarto es la investigación por medio de entrevistas realizada a los especialistas del proyecto de cuentas nuevas de Google AdWords, especialista en el desarrollo de PYMES y especialistas en estrategias de publicidad, documentando el comportamiento del marketing online en el surgimiento del consumo de la publicidad online en Buenos Aires Argentina, como parte fundamental del diagnóstico. En el quinto capítulo se analiza la publicidad como medio de comercialización para PYMES y su capacidad de innovación y mejoramiento de productos y servicios en los procesos de comercialización al llegar cliente de forma directa. Se analiza el fenómeno del nuevo concepto de marketing digital creado por Google donde el usuario recibe estímulos publicitarios que lo llevan a tomar la decisión de compra, la diferenciación de estrategias de posicionamiento y comunicación orgánica y patrocinada en Google AdWords y en la red de YouTube. Se diseña un Plan estratégico para la aplicación de publicidad patrocinada a una estrategia de posicionamiento en motores de búsqueda para las PYME, por medio de un caso real de éxito de una PYME en Bogotá-Colombia. Además, se muestra el seguimiento de las campañas de Google AdWords y los distintos tipos de estrategias y análisis que se puede lograr con las herramientas diseñadas para la optimización de sitios web y campañas de Google AdWords, al igual que la capacidad del diseño de las estrategias de comunicación en móviles y en el seguimiento de posibles clientes con estrategias de publicidad en Remarketing. El periodo escogido para esta investigación fluctúa entre el año 2011 al 2013, periodo donde se identifica parte de la creación de la operación tercerizada de Google y el análisis de estudios que versan sobre el crecimiento de la publicidad online de Internet en Buenos Aires.Estado del arte Cabe destacar que uno de los antecedentes más interesantes para comprender el auge de la publicidad en Buenos Aires reside en la elección de Argentina como país presidente de la Comisión Interamericana de Ciencia y Tecnología durante el período de 2008 al 2009, el país propone y coordina proyectos y actividades de cooperación entre países miembros. Para esto, se recogen estudios e índices que se vinculen con el uso y desarrollo del Internet, y tras el análisis de esos estudios, se comparan con los índices de otros países latinoamericanos, pese a la minuciosidad del trabajo, aun no existe ningún estudio que establezca la dinámica mediante la cual las PYMES se relaciona con las plataformas de publicidad online. Por esta razón, se decidió realizar una investigación que realice un análisis del uso de la plataforma auto gestionada Google AdWords por parte de las PYMES en la ciudad de Buenos Aires durante el período 2011-2013. Dados los fines de investigación del fenómeno de la publicidad online, el estudio se enfocará en un estudio aplicado a especialistas que se vinculen con la operación que realiza la Agencia Atento para Google desde el año 2011 en Argentina. Este estudio se reforzará con una entrevista de preguntas abiertas, tomando una muestra del marcado y considerará a un grupo de ambos géneros, mayores de 18 años y que residen en la capital porteña. Las entrevistas tendrán como finalidad encontrar el público más idóneo con el manejo de la plataforma de Google AdWords y cómo ésta se vincula con las PYMES. A su vez, este trabajo se ubica dentro de las líneas Temáticas de nuevas tecnologías, medios y estrategias de comunicación, identificando la importancia que tienen éstas en la cotidianeidad gracias a las innovaciones creativas que introducen al área del diseño y la comunicación como herramientas de trabajo que permiten explorar otros lenguajes, que aportan a la renovación de los modelos organizativos de las empresas, junto con movilizar la dinámica del consumo de bienes y servicios. De esta forma, se puede indicar que el tema de esta investigación nace a partir de una inquietud natural de todo aquel que ya se siente preparado para enfrentar el mundo profesional del diseño y considerarlo desde otros puntos de vistas, como la creación de planes estratégicos que contribuyan al desarrollo de nuevos campos del conocimiento. Así, se puede precisar que, tras una vinculación laboral dentro del desarrollo de la publicidad online, esta investigación ha logrado identificar la necesidad de analizar el uso que hacen las PYMES de la publicidad online como un medio de comunicación auto gestionado a través de interfaces virtuales que le permiten crear y medir su propia comunicación, por medio de una planificación estratégica a nivel de los medios tradicionales de comunicación que permita sopesar las altas inversiones que requiere la publicidad tradicional en televisión, radio, revistas y prensa, supliendo la necesidad de comunicación con interfaces que le permiten personalizar la comunicación segmento de mercado hacia el cual se dirige sus productos o servicios.Teniendo en cuenta las herramientas precisas y desarrollando una planificación inteligente y perspicaz, se logra un impacto mayor, que deriva en un crecimiento económico para la empresa en cuestión. De esta forma, se desea exponer los beneficios que ha tenido el uso de Internet para generar una dinámica de consumo que permita un crecimiento rentable y sostenible.Aspectos metodológicos El proyecto aplica el método de investigación descriptivo, porque examina las características del problema escogido, se definen y formulan las hipótesis y los procesos adaptados, por medio del diagnóstico del comportamiento de las PYMES respecto a la publicidad online, por medio de entrevistas a funcionarios, desde 2 puntos de vista, el de las agencia Atento Google quienes conocen a fondo la realidad de las necesidades y problemas de las PYME y desde el punto de vista del director de desarrollo y PYMES de la Bolsa de Comercio de Buenos Aires. El proyecto busca el porqué de los hechos mediante el establecimiento de relaciones causa-efecto. En este sentido, se analizan los efectos del diagnóstico, como los efectos de la investigación experimental realizada en las entrevistas, presentación del caso y del plan estratégico para probar la hipótesis. Sus resultados y conclusiones constituyen el nivel más profundo de conocimientos. Incluye la explicación del problema y la deducción de los resultados de las entrevistas y el diseño del plan estratégico como solución tanto a las PYME como a los profesionales en diseño y comunicación en manejo de campañas online en Google Adwords.Hipótesis La hipótesis propone que el uso de Google AdWords tuvo un crecimiento sostenido por parte de las PYMES de la Buenos Aires Argentina entre el año 2011 y 2013, con bajo rendimiento en los resultados esperados respecto a su inversión en campañas publicitarias, debido a la falta de capacitación en el uso de la interfaz Google AdWords, de conocimiento en la segmentación del público objetivo y la falta de seguimiento y control de las campañas publicitarias online, por lo anterior se formula la siguiente pregunta: ¿Cómo incorporan las PYMES en la ciudad de Buenos Aires, Argentina, las exigencias que han surgido con las nuevas formas tecnológicas de publicidad en internet y específicamente en el caso de Google AdWords? En este sentido, la hipótesis de esta investigación se basa en el gran crecimiento que tuvo el uso de Google AdWords por parte de las PYMES de Buenos Aires, pero que obtuvo bajo rendimiento en los resultados esperados respecto a su inversión en campañas publicitarias. Así, esta investigación considera esta relación inversamente proporcional, debido a la falta de capacitación en el uso de la herramienta Google AdWords, en la falta de conocimiento de la segmentación del público objetivo y la falta de seguimiento y control de las campañas publicitarias online.Objetivo general Como objetivo general se busca analizar el comportamiento publicitario online de las PYMES en Buenos Aires Argentina a través de la herramienta Google AdWords, durante el periodo 2011-2013.Objetivos específicos Los objetivos específicos proponen indagar las ventajas y desventajas comparativas que ofrece Google AdWords para los diferentes clientes PYMES frente a otros sistemas de publicidad online; analizar las formas de segmentación de las plataformas publicitarias online y las utilizadas por Google AdWords para promocionar los productos y servicios de la PYMES; conocer las dificultades más frecuentes y los modelos de capacitación que tuvieron los PYMES de Buenos Aires Argentina en el uso de Google AdWords; diagnosticar el Micro y Macro entorno de las Pymes de Buenos Aires - Argentina en el uso de la publicidad online; y diseñar un plan estratégico de diseño y comunicación para que las Pymes puedan aplicar la plataforma Google AdWords de una forma fácil y estructurada, con el fin que tanto las Pymes como los profesionales con maestría en Diseño y Comunicación puedan implementarlo, por medio de un caso de éxito.Antecedentes Para efectos de esta investigación, se tiene en cuenta que la herramienta de Google AdWords es un medio de comunicación y publicidad online nuevo en el mercado Latinoamericano, ya que es países como España y Estados Unidos, tienen procesos de comercialización por internet avanzados y a gran escala. Por esto, para el caso en Buenos Aires Argentina se realiza un análisis desde los inicios de los años 90s, donde un grupo de físicos encabezado por Tim Berners-Lee creó el lenguaje HTML y luego el WWW -Word Wide Web- y generó nuevas facilidades de interconexión y herramientas gráficas amigables. Han pasado casi 22 años y la importancia de las TIC’s (tecnologías de la información y la comunicación) es cada vez mayor, incluyendo el desarrollo en las redes sociales, que parte desde los diferentes procesos de manejo de la información en su producción, circulación y utilización, que se ha basado en diferentes conocimientos científicos, empíricos, subjetivos, prácticas sociales e instrumentalismo acerca del desarrollo de la información y la comunicación en la realidad, política, cultural y económica desde un contexto social tecnológico, en el cual se encuentran la información con la comunicación. Manuel Castells afirma que “La Era de la Información” es nuestra era (Castell, 2007): “Es un periodo histórico caracterizado por una revolución tecnológica centrada en las tecnologías digitales de información y comunicación, concomitante, pero no causante, con la emergencia de una estructura social en red, en todos los ámbitos de la actividad humana, y con la interdependencia global de dicha actividad. Es un proceso de transformación multidimensional que es a la vez incluyente y excluyente en función de los valores e intereses dominantes en cada proceso, en cada país y en cada organización social. Como todo proceso de transformación histórica, la era de la información no determina un curso único de la historia humana; sus consecuencias, sus características dependen del poder de quienes se benefician en cada una de las múltiples opciones que se presentan a la voluntad humana. Pero la ideología tecnocrática futurológica trata de presentar la revolución tecnológica, la ley del mercado, se refuerza la una a la otra. En ambos casos, desaparece la sociedad como proceso autónomo de decisión en función de los intereses y valores de sus miembros, sometidos a las fuerzas externas del mercado y la tecnología”.Internet se convierte en un fenómeno masivo a nivel mundial donde se crea un gigantesco centro comercial virtual, de tiendas que están abiertas las 24 horas del día, 7 días a la semana, 365 días al año, que permiten el libre acceso de todas las personas que tengas acceso a la red. Existen tiendas que venden de todo: productos, servicios, ideas, creencias, contactos, en fin es un centro comercial donde sólo algunos clientes saben a qué tienda van, mientras que la mayoría, para no perderse, pide ayuda en un stand a la entrada que dice “buscadores”. (Ordozgoiti, 2010, p. 17)Este espacio creado por la Internet no solo propició una comercialización masiva, sino que también permitió innovar en las relaciones interpersonales, diseños web personalizados, nuevos modelos de negocio, nuevas formas de publicidad y nuevas formas de comunicación a través de redes sociales. En la actualidad los usuarios conocen gente, intercambian opiniones, comparten experiencias, compara precios, productos y calidad, se compra y se vende, y la gente se siente como en su casa, por lo cual no desea ser molestada (Ordozgoiti, 2010, pp. 17-18). De esta forma, se puede ver cómo el desarrollo de Internet y la evolución sostenida de las TIC impusieron una modificación ineludible de los procesos de comunicación entre los hombres, mujeres y niños de cada país de Latinoamérica. Son cada vez más las personas que utilizan la web como plataforma para la búsqueda de información, el entretenimiento y la interacción con otros individuos. En Argentina según el diario La Nación (Julio, 2013), el crecimiento de la publicidad –online– es importante, puesto que ha superado considerablemente a la publicidad en medios tradicionales. En el año 2010, la web se consolida como medio publicitario de amplia relevancia en Argentina, creciendo un 49.5% respecto de 2009 y superando en 528 millones de pesos la inversión efectuada en los diarios y la televisión. En 2011, los pronósticos que estimaban un crecimiento del 40%, la publicidad –online– creció un 117%, facturando 1147 millones de pesos, pasando al 3º puesto entre los medios más demandados (Crettaz, 2012). Se atribuye este crecimiento principalmente al cambio de hábito en el consumo de medios por parte del público argentino. Los cambios generados por Internet y su vertiginoso crecimiento, han llevado a las empresas a replantear sus modelos de negocios e incorporar estrategias basadas en los medios –online–, lo que se ha visto apoyado por el cambio de costumbres, hábitos de información, comunicación y consumo de los usuarios. El novedoso fenómeno comunicacional que es Internet, también ha tenido etapas de grandes cambios que se trasladaron inmediatamente a empresas y usuarios. La banda ancha y la web 2.0 y el surgimiento y ascenso de Google, simplificaron el acceso y la navegación, así como los niveles de creación y participación de los usuarios. Por su parte, la banda ancha permitió que los usuarios pasaran más tiempo navegando y la web 2.0 dio acceso a los usuarios a herramientas de uso relativamente sencillo, debido a su diseño focalizado en el usuario. Con estas herramientas, el usuario puede crear y compartir contenidos que se suban a la red, gestionando sus propias redes sociales o utilizando plataformas como Facebook o Twitter para compartir opiniones, conocimiento, contenidos e información. Desde esta perspectiva, los nuevos modelos de publicidad, dilucidaron nuevas oportunidades de negocios dentro de esta participación activa del usuario en el Internet, debido a que eran los mismos usuarios quienes daban cuenta de sus gustos e intereses, información sumamente valiosa para las empresas. La nueva facilidad en la información creó un mercado o ventana de visualización para las empresas ofertantes, beneficiándose de aquella información obtenida de los propios usuarios denominados nuevos modelos de investigación de mercados y de consumo del usuario. Algunas de empresas han hecho grandes esfuerzos para posicionar la promoción de sus servicios y productos en miles de páginas web y blogs a través de publicidades en Google, Facebook, YouTube, MercadoLibre, Taringa y otros, para que dichos usuarios puedan satisfacer sus necesidades de manera rápida desde cualquier lugar. Estas tendencias hacen a la publicidad online cada vez más accesible y rentable. Desde este contexto mencionado, ha llevado al ámbito empresarial argentino y latinoamericano de pequeñas y medianas empresas –PYMES– a replantearse sus estrategias de marketing y comunicación, debido al gran potencial que propicia hoy en día el Internet para poder tener un acceso mucho más fluido a las nuevas tendencias, permitiendo delimitar las nuevas posibilidades que tiene la empresa dentro del mercado. Así, se demuestra cómo Internet tiene que ser estudiado de manera consciente, puesto que se constituye en una fuente creciente de difusión de bienes y servicios. En este sentido, la posibilidad de las empresas no solo tienen ser considerada por las grandes corporaciones, sino que, sobre todo, por aquellas PYMES y comerciantes que están comenzando sus emprendimientos, puesto que Internet les ofrece la posibilidad de visualizarse de manera fácil y económica. Lo importante, es tener una planificación estratégica que permita reconocer cada una de las fortalezas del producto o bien a ofrecer. En las etapas iniciales de Internet en las década de los ochenta, los modelos de negocio online requerían de una importante inversión inicial, pero el escenario se vio profundamente modificado por las interacciones de Google, la banda ancha y la intervención de la web 2.0. Según (Zanoni, 2008) “Google cambió todo, en 1999 Google era irrelevante y hoy domina Internet. Este hecho tiene efectos fenomenalmente relevantes. En 1999, para lograr tráfico masivo hacia un sitio era necesario hacer publicidad masiva y para eso era necesario mucho capital, millones de dólares”. Por esta razón, Google en parte fue el gran responsable de la dinamización y circulación de las ofertas dentro de la red. Es tan potente que puede ayudar a una empresa a que se posicione rápidamente. Lo importante es que ésta tenga una página web bien construida para que la empresa logre indexar el contenido (lo cual se realiza por medio de la herramienta Webmaster tools y Adsense, de esta manera comienza a generar divisas o clientes en la red). El éxito obtenido a través de la popularidad del buscador de Google desde su lanzamiento en septiembre de 1998 llevó a la empresa a replicar su eficiente modelo de indexación (o formato de ordenación de información para elaborar posteriormente su índice) como medio de publicidad para cualquier anunciante. Bajo esta premisa nace Google AdWords una interfaz que permite a sus usuarios crear sus propias campañas de comunicación en el año 2000 como su sistema de publicidad online auto gestionado, que relaciona las palabras clave usadas por los internautas con anuncios patrocinados relacionados a la búsqueda. Este modelo es desarrollado a partir de las ciencias de la información, área del conocimiento encargada de la gestión y organización del conocimiento, así como la indexación de la información en los sistemas de bases de datos que usando los análisis de los buscadores o querys, usan los tesauros o palabras claves para identificar y organizar la información dentro del sistema de buscador de Google, la base del sistema es conocido como page rank. Las herramientas y facilidades que brinda Internet han sido rápidamente captadas por los usuarios, quienes las han adoptado para sus actividades de consumo. Este fenómeno se ha visto profundizado por las sucesivas crisis y distintas recesiones que muchas economías del mundo han sufrido estos últimos años, lo que ha permitido sacar provecho la a información directa sobre proveedores, marcas, precios, productos y servicios, establecer comparaciones y aún efectuar la compra desde la comodidad de su hogar, o desde su teléfono inteligente, sin necesidad de un intermediario. Esto ha llevado a afirmaciones como la realizada por la comunidad de emprendedores Red innova “Salir de la crisis económica pasa por emprender y más concretamente, por emprender en el entorno digital” (Diario informático, 2012). Se puede afirmar así, que los medios elegidos tradicionalmente para publicitar como la televisión, la radio o la gráfica han perdido la hegemonía que poseían entre las preferencias de los potenciales consumidores. Esta situación obligó a las empresas a gestionar nuevas estrategias para captar y retener sus clientes. Fue así como apareció el concepto de Marketing online. Este fenómeno comunicacional ha cambiado el modo en que se consume, puesto que permite resolver con mayor velocidad las necesidades, además de contar con información cada vez más precisa y detallada sobre los servicios y productos disponibles para los consumidores, también permite combinar la información online, con actividades offline, como acercarse a la tienda más cercana al lugar en el que el usuario realiza la búsqueda y que provea el servicio o producto que éste está dispuesto a comprar. Así, el Internet se convierte en una herramienta de venta fundamental para el éxito de las empresas y marcas, y la publicidad juega en ello un rol indispensable: ser visible en Internet es un factor clave de éxito. Así mismo las nuevas formas del diseño en la publicidad, pues adquieren nuevos parámetros, estilos, estructuras. La evolución tecnológica no solo genera cambios en los usuarios sino que también en la forma en que se realiza publicidad y es por causa de este dinamismo incesante que la información resulta indispensable para elaborar estrategias comunicacionales acertadas que permitan conocer profundamente al público objetivo, por lo que conocer sus conductas online, sus necesidades, expectativas y preferencias en materia publicitaria, resulta cada vez más necesario, en un contexto de rápidos cambios, alta competencia y de nuevas oportunidades, tanto para las grandes corporaciones, como para las pequeñas empresas. Cabe detenerse en la nueva posición en la que se encuentran las empresas al momento de vender sus productos. Los usuarios de Internet cuentan con una herramienta que les permite obtener con facilidad información sobre un determinado producto o servicio, comparando las ventajas que les ofrecen las diversas marcas. De esta manera, la competencia entre las empresas se intensifica, induciéndolas a presentar sus productos con creatividad e inteligencia a los diversos públicos objetivos. Ante tal situación, se percibe que las condiciones de éxito empresarial están condicionadas por la manera en que se capitalizan las herramientas que provee Internet. Las reglas del juego para competir en el mercado se han modificado, y todo parece indicar que quien no se adapte a ellas terminará perdiendo en rentabilidad y crecimiento económico. Como se dijo anteriormente, esta realidad no solo tiene que ser consideradas por las grandes empresas, dispersas por el mundo entero, sino que también por las pequeñas y medianas (PYMES). Es importante enfatizar que el uso adecuado de la web exige a las empresas contar con un equipo dedicado exclusivamente a esta tarea. De aquí la importancia de un departamento de marketing digital. Sin embargo, el presupuesto y estructura de las PYMES no se ajusta a tal requerimiento, no cuentan con el personal suficiente para distribuir las tareas tal como se desearía, haciendo muchas veces que una misma persona ejecute diversas funciones. En estas condiciones, se hace más difícil estar atentos a las condiciones cambiantes del mercado y capacitarse para responder a dichas exigencias.