Log in

Relevant bibliographies by topics / Video game marketing / Books

To see the other types of publications on this topic, follow the link: Video game marketing.

Books on the topic 'Video game marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 42 books for your research on the topic 'Video game marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Zackariasson, Peter, and Mikolaj Dymek. Video Game Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2017. |: Routledge, 2016. http://dx.doi.org/10.4324/9781315748900.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Edery, David. Changing the game: How video games are transforming the business world. Upper Saddle River, N.J: FT Press, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Wesley, David T. A. Innovation and marketing in the video game industry: Avoiding the performance trap. Farnham, Surrey, England: Gower, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Wesley, David T. A. Innovation and marketing in the video game industry: Avoiding the performance trap. Farnham, Surrey, England: Gower, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Wesley, David T. A. Innovation and marketing in the video game industry: Avoiding the performance trap. Farnham: Ashgate Pub. Co., 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Gloria, Barczak, ed. Innovation and marketing in the video game industry: Avoiding the performance trap. Farnham: Ashgate Pub. Co., 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Zeng, Jun Yan. The virtual war: A marketing strategy of the video game console market. Oxford: Oxford Brookes University, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Best before: Videogames, supersession and obsolescence. Milton Park, Abingdon, Oxon: Routledge, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Power-Up: How Japanese video games gave the world an extra life. Indianapolis, IN: BradyGames, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

1951-, Dyer-Witheford Nick, and De Peuter Greig 1974-, eds. Digital games: The interaction of technology, culture, and marketing. Montréal: McGill-Queen's University Press, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Marketing violence to children: Hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Sixth Congress, first session, May 4, 1999. Washington: U.S. G.P.O., 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

Marketing violence to children: Hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Sixth Congress, second session, September 13, 2000. Washington: U.S. G.P.O., 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Allison, Anne. Millennial monsters: Japanese toys and the global imagination. Berkeley: University of California Press, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Video Game Marketing: Unleashing the Full Potential of Video Games. Taylor & Francis Group, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

Zackariasson, Peter, and Mikolaj Dymek. Video Game Marketing: A Student Textbook. Taylor & Francis Group, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

Games That Sell! (Wordware Game and Graphics Library). Wordware Publishing, Inc., 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Wesley, David. Innovation and Marketing in the Video Game Industry. Routledge, 2016. http://dx.doi.org/10.4324/9781315588612.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Edery, David, and Ethan Mollick. Changing the Game: How Video Games Are Transforming the Future of Business. Pearson Higher Education & Professional Group, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Playing to Win: Sports, Video Games, and the Culture of Play (Digital Game Studies). Indiana University Press, 2015.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

20

Saltzman, Marc. Game Design: Secrets of the Sages. BradyGames, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Game Design: Secrets of the Sages. Pearson Education, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

22

Game Design: Secrets of the Sages. Indianapolis, USA: Pearson Education, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Game Design: Die Geheimnisse der Profis. Markt und Technik, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Game Design: Secrets of the Sages. BradyGames, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Game Design - Secrets of the Sages - 3rd Edition. 3rd ed. Pearson Software, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

26

Game Creation and Careers: Insider Secrets from Industry Experts. New Riders Publishing, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

27

Game Design: Die Geheimnisse der Profis: Erfahrungen der besten Designer der Welt. Deutschland: Markt und Technik, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Vandewater, Elizabeth A., and Ellen A. Wartella. Food Marketing, Television, and Video Games. Oxford University Press, 2011. http://dx.doi.org/10.1093/oxfordhb/9780199736362.013.0021.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Group, Entrepreneur, ed. Video arcade. [Irvine, CA] (2392 Morse Ave., Irvine 92714): Entrepreneur Group, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

30

Co-Creation, Innovation and New Service Development: The Case of Videogames Industry. Taylor & Francis Group, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

Kohler, Chris. Power-Up: How Japanese Video Games Gave the World an Extra Life. BRADY GAMES, 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Power-up: How Japanese video games gave the world an extra life. 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

Nintendo, SEGA: Entateinmento sangyo no yakushin to daikyoso (Nihon no biggu bijinesu). Otsuki Shoten, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

Gamers Go to College. American Association of Collegiate Registrars, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

35

Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books. Pelican Publishing Company, Incorporated, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Designing Games for Children: Developmental, Usability, and Design Considerations for Making Games for Kids. Taylor & Francis Group, 2014.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

Dyer-Witheford, Nick, Greig De Peuter, and Stephen Kline. Digital Play: The Interaction of Technology, Culture, and Marketing. McGill-Queen's University Press, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

Dyer-Witheford, Nick, Greig De Peuter, and Stephen Kline. Digital Play: The Interaction of Technology, Culture, and Marketing. McGill-Queen's University Press, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Nintendo Magic: Winning the Videogame Wars. Vertical, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

40

Hughey, Matthew W., and Emma González-Lesser, eds. Racialized Media. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479811076.001.0001.

Full text

Abstract:

This book examines the design (imagining and producing), delivery (distribution, gatekeeping, and cultural mediation), and decoding (reception, consumption, and debate) of varied genres and styles of contemporary racialized media. In line with what the late great media sociologist Stuart Hall called the “circuit of culture,” the authors herein collectively analyze, first, the production side of imagining and encoding ideological meanings and narratives, the material structures, the people involved, and global political economy of media; second, the arena of distribution in which marketing strategies, gatekeeping traditions, laws and policies, and professional customs structure where and how media is framed; and third, the practices of consumption whereby audience receive, interpret, and debate racialized media. Despite pronouncements that we have reached a “postracial” or “colorblind” society or that racial—and racist—meanings are only the domains of extremist activism and political rhetoric, we demonstrate how dominant racial meanings are deployed, negotiated, and contested in the behind-the-scenes productive activity with, distributive processes regarding, and consumer reactions to racialized media. The chapters highlight the multidirectional influences between media, the racialized climate of politics and culture, reverberations of media meanings in society, and experiences of media consumption along the lines of race, class, and gender positionalities. To analyze these complex relationships, contributing authors utilize various forms of media, including film, television, books, newspapers, social media, video games, and comics, among others.

APA, Harvard, Vancouver, ISO, and other styles

41

Allison, Anne. Millennial Monsters: Japanese Toys and the Global Imagination. University of California Press, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

42

Allison, Anne. Millennial Monsters: Japanese Toys and the Global Imagination. University of California Press, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!