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Relevant bibliographies by topics / Village branding

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Academic literature on the topic 'Village branding'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "Village branding"

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Suci Nurcandrani, Prita, Ade Tuti Turistiati, Sefy Andhriany, and Dinda Intan Nurulina. "Blue Ocean Strategy (BOS) Public Relations of Kampung Wisata Baluwarti Surakarta in Developing Village Branding." Majalah Ilmiah Bijak 17, no. 2 (2020): 154–69. http://dx.doi.org/10.31334/bijak.v17i2.1007.

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This study aims to analyze how the Baluwarti Surakarta Tourism Village builds village branding. The components of the formation of village branding include the physical potential of the village that is unique, natural, rare, and has the concept of community empowerment. In formulating village branding, this study uses the Blue Ocean Strategy in which competition with other tourist villages is irrelevant. The use of digital branding is also associated with the village branding business in Baluwarti Tourism Village. The research method used is descriptive qualitative and data collection techniqu

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Farhan, Raihan Muhammad, and Manik Sunuantari. "Digital Based Sustainable Tourism Village Brand as a Village Economic Driver." WACANA: Jurnal Ilmiah Ilmu Komunikasi 23, no. 2 (2024): 215–25. https://doi.org/10.32509/wacana.v23i2.3534.

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Rural tourism branding is one of the efforts that can generate a major contribution to Indonesian tourism. The variety of cultures and characteristics of Indonesian villages have opportunities in the development of sustainable tourist destinations. However, various fundamental problems have caused many tourist villages to have not maximized their potential. One of the main problems in developing villages as tourist destinations is the lack of promotional activities and branding for differentiation between villages. This study aims to examine digital rural branding activities in Batu Malang Cit

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Dendy Sundayana, Linandar Tanuwijaya, Mohamad Ridwan, Darmawan Sundayana, and Odang Rusmana. "Pandanrejo Tourism Village Digital Branding Identity Analysis." International Journal of Sustainable Competitiveness on Tourism 3, no. 01 (2024): 36–48. http://dx.doi.org/10.34013/ijscot.v3i01.1483.

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Tourism is one of the factors affected by the COVID-19 pandemic, but after the COVID-19 pandemic, tourism began to rise. There was the phenomenon of "Revenge Tourism," or revenge tourism, which increased interest in travelling after the COVID-19 pandemic. There is also an alternative trend in the form of tourist villages, which are increasingly growing. Pandanrejo Tourism Village is one of the tourist villages in Indonesia and has various attractions and tourism products that are attractive to tourists. The aim of this research is to determine how the digital branding of a tourist village can

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Rachmawati, Rini, Anindya Puteri Eka Susilowati, Prananta Radika, Tria Sofie, and Muhammad Yuda Aditya. "Sustainable Regional Development Through the Development of Smart Village and Smart Branding: A Case Study of Bangsri Village, Blora Regency." Jurnal Sistem Cerdas 7, no. 2 (2024): 199–214. http://dx.doi.org/10.37396/jsc.v7i2.441.

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Tourism village development is one of the steps in village development that is now widely pursued, especially for villages with unique potential. However, sustainability is a challenge in the development of tourism villages. This research examines the factors that involved in sustainable regional development through smart village and smart branding. This concept is used because it can accelerate the development of tourism villages. A case study was conducted in Bangsri Village, Blora Regency, Central Java. The factors that involved in the development of smart village and smart branding in Bang

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Maulida, Nazira, and Imam Indratno. "Magnets Branding Become a Solution for Halal Tourism in Alamendah Tourism Village." Apollo: Journal of Tourism and Business 2, no. 3 (2025): 296–312. https://doi.org/10.58905/apollo.v2i3.374.

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Brand Identity is important for halal tourism. Because with Brand Identity, the branding that is created will be more attached to the minds of tourists. Because with brand identity, the branding that is created will have distinctive characteristics and the branding that is created will be more detailed, not only limited to a logo. In this study, an analysis will be carried out using the magnet branding method consisting of 15 steps with the Stratified Random Sampling data collection method. This study is different from other studies that discuss branding for tourism in general, this study disc

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Murdani, Andika Drajat, Haryo Kusumo Aji, and Wirid Winduro. "PENGUATAN BRANDING DAN PROMOSI DESA WISATA NGIDAM MUNCAR MELALUI EKSISTENSI WEBSITE." JMM (Jurnal Masyarakat Mandiri) 6, no. 4 (2022): 2794. http://dx.doi.org/10.31764/jmm.v6i4.9119.

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Abstrak: Pengembangan desa wisata dianggap mampu menunbuhkembangkan ekonomi masyarakat pedesaan secara lebih merata, sesuai dengan agenda prioritas sektor pariwisata Indonesia. Hal inilah yang ditangkap oleh Desa Muncar, dengan langkah mengembangkan Desa Wisata Ngidam Muncar. Namun, terdapat keterbatasan dalam branding dan promosi desa, terutama melalui website, karena keterbatasan kapabilitas tim BUMDes Muncar Makmur. Kegiatan pengabdian ini bertujuan membangun website untuk menguatkan branding dan promosi Desa Wisata Ngidam Muncar, serta memberikan pelatihan pengelolaan website, agar website

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Dava Praya Syafa Kurniawan, Noor Rizkiyah, and Praja Firdaus Nuryananda. "Pendampingan UMKM Dapoer Mini di Kelurahan Gunung Anyar Melalui Branding Produk." Jurnal Informasi Pengabdian Masyarakat 1, no. 3 (2023): 159–66. http://dx.doi.org/10.47861/jipm-nalanda.v1i3.332.

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Gunung Anyar Village is one of the villages in Gunung Anyar sub-district, Surabaya City, East Java Province, Indonesia. Gunung Anyar village has a lot of potential, especially from an economic point of view. The awareness of MSMEs in Gunung Anyar about the importance of branding is still lacking. The need for assistance regarding branding can reduce these problems. In carrying out branding assistance to MSMEs, knowledge about this matter is also important so that when carrying out mentoring it goes well. The main purpose of branding is to create a product that is different from competing busin

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Murti, Desideria, Victoria Sundari, Antonius Bima, and Gabriel Emerald. "Village Branding: Instruments of Place Brand Identity for Destinations and MSMes In The Tourism Villages." Jurnal Spektrum Komunikasi 11, no. 2 (2023): 251–64. http://dx.doi.org/10.37826/spektrum.v11i2.458.

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This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas

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Maulana, Harry Fajar, L. M. Azhar Sa'ban, Muhammad Rizal Ardiansah Putra, and Nirmala Sari Anwar. "Branding of Wasuemba Tourism Village and Strengthening of Lahunduru Tourism Awareness Groups." Room of Civil Society Development 4, no. 3 (2025): 521–31. https://doi.org/10.59110/rcsd.654.

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Community service activities were carried out in Wasuemba Village, Buton Regency with participants from the Lahunduru Tourism Awareness Group. Wasuemba Village has tourism potential that can be developed as a tourist village. Wasuemba village has many interesting and unique things that can be presented to visitors/tourists who come to this place. Some of the partner's priority problems, namely the Lahunduru Tourism Awareness Group of Wasuemba Village has not prepared a mature concept for branding activities and the unavailability of human resources in managing the branding of Wasuemba Tourism

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Hidayat, Endik, Daniel Susilo, and Aufa Izzudin Baihaqi. "The practice of village branding and marginalisation in Mojokerto, Indonesia." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, no. 3 (2022): 805–26. http://dx.doi.org/10.25139/jsk.v6i3.5313.

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The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these que

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Dissertations / Theses on the topic "Village branding"

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Jurova, Klara <1994&gt. "Storia ed evoluzione del giardino di Villa de Brandis." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21513.

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Berrada, Mohamed. "Le branding territorial : une démarche d'attractivité pour le développement local : cas de la ville de Casablanca." Thesis, Lyon, 2019. http://www.theses.fr/2019LYSE2018/document.

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Le branding territorial est perçu aujourd’hui comme un élément central de la stratégie de développement et de promotion des territoires, permettant de construire autour d’un nom de marque une identité et une offre singulière du territoire. Cependant, bien qu’une marque territoriale puisse paraître comme un véritable levier de différenciation et de dynamisme, la réalité a montré qu’elle n’engendre pas systématiquement une amélioration de l’attractivité ou du développement du territoire. D’ailleurs, certaines marques ont réussi alors que d’autres ont échoué. La présente thèse cherche donc à expl

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Yang, Yin-Ting, and 楊穎婷. "The Land of Fungi And The New Branding Village: The Reconstruction and Transformation of Mushroom Industry in Eastern Fujian." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/42573140585860044702.

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碩士<br>國立臺灣大學<br>人類學研究所<br>102<br>This article discusses the development of mushroom industry in Gutian (古田縣), a small and distant county which located in eastern Fujian. After suffering from a period of hunger and poverty, Gutian has experienced an enormous transformation during China''s economic reform since the late 1970''s. As becoming one of the largest fungi producing area in china, Gutian now is known as "the land of fungi "(食用菌之鄉). This article tries to explore how the mushroom industry mediate local society between new power struggle, by presenting two villages in

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Gharsallah, Anis. "A propos de l’intégration de l’icône forme architecturale dans le paysage de la ville à travers le Branding." Thèse, 2010. http://hdl.handle.net/1866/4607.

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Dans une perspective strictement structurale, cherchant à étendre et généraliser le calque linguistique à la majorité des champs épistémologiques, une nouvelle science –la sémiologie– est née. Considérant les conventions et systèmes langagiers circulant dans la vie sociale des signes, ladite science n’a pas hésité à comparer les systèmes sémiotiques-forme architecturale et paysage de la ville à des structures discursives ou encore des « textes ». L’intégration du système de signes-forme architecturale dans le paysage de la ville se définit conséquemment comme une « dialogie » entre lesdits sys

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Cochard, Magali. "Trois-Rivières et le Festival international de la poésie : l'inscription de la poésie dans la ville industrielle." Thèse, 2007. http://hdl.handle.net/1866/8248.

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Burg, Ana Paula. "Méga-événements et nouveaux médias : le journalisme liquide dans le contexte de la Coupe du monde de 2014 et des Jeux olympiques de 2016." Thèse, 2014. http://hdl.handle.net/1866/11084.

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Ce mémoire porte sur les représentations qui ont circulé sur Internet avant et durant le mouvement historique et inattendu de révolte sociale au Brésil, pendant la Coupe des confédérations de 2013. La vague de manifestations a provoqué un débat passionné sur Internet à propos des méga-événements, mais des études sur ce phénomène récent sont encore absents de la littérature. La présente recherche est un effort de combler cette lacune en examinant le cas de la ville de Rio de Janeiro, qui accueillera la finale de la Coupe du monde de soccer de 2014 et sera la ville hôte des Jeux olympiques de 20

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Books on the topic "Village branding"

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Basham, John E. Brandon 1789: A village fire. Salient Press, 1986.

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Glaser, Isabel. ChurãN - Village Destination Branding in the Peruvian Andes. GRIN Verlag GmbH, 2010.

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Clark, Brandyn. Brandyn Infinite Villages Yellow. Independently Published, 2022.

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Book chapters on the topic "Village branding"

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Andari, Rini, Yeni Yuniawati, and Gitasiswhara. "Local Wisdom Value: Promoting and Branding Tourism Village." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-096-1_56.

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Widiastini, Ni Made Ary, I. Ketut Sida Arsa, Ni Luh Putu Agustini Karta, and Komang Krishna Darmawan. "Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products." In Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-170-8_19.

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Andhyka Satria Putra, M., and F. Ciptandi. "Destination branding strategy Bitombang old village as alternate tourism destination in Selayar, Sulawesi Selatan." In Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities. Routledge, 2023. http://dx.doi.org/10.1201/9781003372486-58.

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Rero, Laurensius Sandro, and Boiris Milyardo. "Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination." In Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022). Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-83-1_31.

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"Commodities, Brands, and Village Economies in the Classic Maya Lowlands, Jason Yaeger." In Cultures of Commodity Branding. Routledge, 2016. http://dx.doi.org/10.4324/9781315430898-13.

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"CHAPTER FIVE Modernizing Rural Infrastructure and Branding a Historical Village." In Ethnic Branding in Contemporary China. University of Washington Press, 2025. https://doi.org/10.1515/9780295753652-010.

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Presutti, Manuela, Francesco Maria Barbini, and Valeria lo Presti. "Village Tourism Balances Brand Identity and Sustainability in Montegridolfo." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6700-1.ch016.

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This paper explores the role of village tourism in promoting sustainable practices and enhancing destination branding, using the case study of Montegridolfo and Palazzo Viviani, a luxury hotel in Italy's Riviera Romagnola. Through ethnographic research, we investigate the motivations behind establishing a high-end hotel in a small,rich village far from mainstream tourist routes. The study examines how luxury tourism can foster sustainable development, support unique destination branding, and balance tourism growth with the preservation of cultural heritage and local identity. The case of Palaz

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"CHAPTER FOUR Heritage and Identity Politics on Display in the Village Museum." In Ethnic Branding in Contemporary China. University of Washington Press, 2025. https://doi.org/10.1515/9780295753652-009.

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Ellenberger, Allan R. "Broadway Bound." In Miriam Hopkins. University Press of Kentucky, 2018. http://dx.doi.org/10.5810/kentucky/9780813174310.003.0003.

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Hopkins first Broadway job is as a chorus girl in Irving Berlin’s The Music Box Revue. She goes between vaudeville shows until she lands Little Jessie James, where she receives good notices. After that, she receives small parts in Broadway plays, working consistently but relatively unnoticed, and picks up a husband, actor Brandon Peters. Finally, she catches a break and lands a role in the successful Broadway production of Theodore Dreiser’s An American Tragedy. Just before the play premieres, she dumps Peters and, within weeks, begins an affair with neophyte publisher Bennett Cerf, following

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Conference papers on the topic "Village branding"

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Muljosumarto, Cindy. "Tourism Villages Branding Strategy for Mojotrisno Village as the Embodiment of Sustainable Branding Concept." In Proceedings of the 3rd International Conference of Humanities and Social Science, ICHSS 2023, December 27, 2023, Surakarta, Central Java, Indonesia. EAI, 2024. https://doi.org/10.4108/eai.27-12-2023.2348631.

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Sugeng Widodo, Agung. "STRATEGY TO STRENGTHEN THE LEGALITY SUPERIOR PRODUCTS IN PENGADAH VILLAGE, NATUNA REGENCY." In International conference on Innovation and Technology. JOURNAL OF INNOVATION AND APPLIED TECHNOLOGY, 2021. http://dx.doi.org/10.21776/ub.jiat.2021.se.01.005.

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As an archipelagic country, Indonesia has border areas with neighboring countries. Natuna Regency is one of the outermost regions of Indonesia administratively bordering three countries, namely Vietnam, Cambodia, and Malaysia. The geographical location in the middle of the North Natuna Sea, problems with climate influences is very vulnerable to occur in the agricultural and fishery potential development in Natuna Regency. The majority of the livelihoods of the Pengadah Village residents are fishermen. Implementing the Research Program by the Institute of Research and Community Service, Univers

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Lestari, Baroroh, Ita Rifiani P., and Ellyn Eka W. "The Identification of Historical Tourism Potential in the Re-Branding of Kajoetangan Village." In 2nd Annual Management, Business and Economic Conference (AMBEC 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210717.016.

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Rahmawati, Femi, Sony Sukmawan, and Fitrahayunitisna Fitrahayunitisna. "The Beauty of the Sumberawan Folklore in the Village of Toyomarto Indonesia as Tourism Branding." In 1st International Seminar on Cultural Sciences, ISCS 2020, 4 November 2020, Malang, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.4-11-2020.2308909.

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Sukardani, Puspita, Vinda Setianingrum, and Gilang Aji. "Tourist Village Program for Modern Tourism:A Study on City Branding “Shining Batu”of Batu City." In Proceedings of the International Conference on Social Science 2019 (ICSS 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icss-19.2019.158.

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"Application of Klampar Batik Branding as A Tactical Image Forming Factor (Case Study of Batik Center, Klampar Village)." In International Seminar of Research Month Science and Technology for People Empowerment. Galaxy Science, 2019. http://dx.doi.org/10.11594/nstp.2019.0205.

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"Development of Coffee Product Marketing System Through Branding and Use of E-Commerce in Wonosobo Village, Srono District, Banyuwangi Regency." In International Seminar of Research Month 2021. Galaxy Science, 2022. http://dx.doi.org/10.11594/nstp.2022.2408.

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Karunarathne, H., and J. Dharmasena. "Branding heritage crafts in Sri Lanka: contribution of experiential architecture via strategies of experiential marketing." In Empower communities. Faculty of Architecture Research Unit, 2023. http://dx.doi.org/10.31705/faru.2023.9.

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This paper investigates the relationship between heritage crafts store architecture and consumer experiences to brand heritage crafts through experiential architecture and marketing. The research establishes a theoretical framework to qualitatively measure consumer experiences in the context of heritage crafts branding, drawing upon Schmitt’s Experiential Marketing theory (1999), Klingmann’s Experiential Architecture theory (2010) and Lee’s characteristics of interior space (2022). To refine and validate the framework, the research explores three local heritage crafts stores, consults with pro

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Lino, Barbara, Diana Rolando, Maddalena Ferretti, and Sara Favargiotti. "Branding4Resilience. Co-Design As A Tool to Enhance and Transform Inner Territories Through Architecture." In 2022 AIA/ACSA Intersections Research Conference. ACSA Press, 2022. http://dx.doi.org/10.35483/acsa.aia.inter.22.1.

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Inner territories are a central issue that is being discussed all over Europe. More than 60% of the European population live in peripheral contexts outside of main urban conurbations. Yet, the contexts addressed by the Italian National Strategy on Inner Areas – covering approximately the 60% of Italy and hosting nearly 13.5 million people – are often lacking successful regional policies and systemic territorial approaches to achieve effective transformations. In order to tackle with such fragile areas, a new development path has to be defined through the engagement of communities and the invol

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