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Journal articles on the topic 'Village branding'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Suci Nurcandrani, Prita, Ade Tuti Turistiati, Sefy Andhriany, and Dinda Intan Nurulina. "Blue Ocean Strategy (BOS) Public Relations of Kampung Wisata Baluwarti Surakarta in Developing Village Branding." Majalah Ilmiah Bijak 17, no. 2 (2020): 154–69. http://dx.doi.org/10.31334/bijak.v17i2.1007.

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This study aims to analyze how the Baluwarti Surakarta Tourism Village builds village branding. The components of the formation of village branding include the physical potential of the village that is unique, natural, rare, and has the concept of community empowerment. In formulating village branding, this study uses the Blue Ocean Strategy in which competition with other tourist villages is irrelevant. The use of digital branding is also associated with the village branding business in Baluwarti Tourism Village. The research method used is descriptive qualitative and data collection techniqu

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Farhan, Raihan Muhammad, and Manik Sunuantari. "Digital Based Sustainable Tourism Village Brand as a Village Economic Driver." WACANA: Jurnal Ilmiah Ilmu Komunikasi 23, no. 2 (2024): 215–25. https://doi.org/10.32509/wacana.v23i2.3534.

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Rural tourism branding is one of the efforts that can generate a major contribution to Indonesian tourism. The variety of cultures and characteristics of Indonesian villages have opportunities in the development of sustainable tourist destinations. However, various fundamental problems have caused many tourist villages to have not maximized their potential. One of the main problems in developing villages as tourist destinations is the lack of promotional activities and branding for differentiation between villages. This study aims to examine digital rural branding activities in Batu Malang Cit

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Dendy Sundayana, Linandar Tanuwijaya, Mohamad Ridwan, Darmawan Sundayana, and Odang Rusmana. "Pandanrejo Tourism Village Digital Branding Identity Analysis." International Journal of Sustainable Competitiveness on Tourism 3, no. 01 (2024): 36–48. http://dx.doi.org/10.34013/ijscot.v3i01.1483.

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Tourism is one of the factors affected by the COVID-19 pandemic, but after the COVID-19 pandemic, tourism began to rise. There was the phenomenon of "Revenge Tourism," or revenge tourism, which increased interest in travelling after the COVID-19 pandemic. There is also an alternative trend in the form of tourist villages, which are increasingly growing. Pandanrejo Tourism Village is one of the tourist villages in Indonesia and has various attractions and tourism products that are attractive to tourists. The aim of this research is to determine how the digital branding of a tourist village can

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Rachmawati, Rini, Anindya Puteri Eka Susilowati, Prananta Radika, Tria Sofie, and Muhammad Yuda Aditya. "Sustainable Regional Development Through the Development of Smart Village and Smart Branding: A Case Study of Bangsri Village, Blora Regency." Jurnal Sistem Cerdas 7, no. 2 (2024): 199–214. http://dx.doi.org/10.37396/jsc.v7i2.441.

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Tourism village development is one of the steps in village development that is now widely pursued, especially for villages with unique potential. However, sustainability is a challenge in the development of tourism villages. This research examines the factors that involved in sustainable regional development through smart village and smart branding. This concept is used because it can accelerate the development of tourism villages. A case study was conducted in Bangsri Village, Blora Regency, Central Java. The factors that involved in the development of smart village and smart branding in Bang

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Maulida, Nazira, and Imam Indratno. "Magnets Branding Become a Solution for Halal Tourism in Alamendah Tourism Village." Apollo: Journal of Tourism and Business 2, no. 3 (2025): 296–312. https://doi.org/10.58905/apollo.v2i3.374.

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Brand Identity is important for halal tourism. Because with Brand Identity, the branding that is created will be more attached to the minds of tourists. Because with brand identity, the branding that is created will have distinctive characteristics and the branding that is created will be more detailed, not only limited to a logo. In this study, an analysis will be carried out using the magnet branding method consisting of 15 steps with the Stratified Random Sampling data collection method. This study is different from other studies that discuss branding for tourism in general, this study disc

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Murdani, Andika Drajat, Haryo Kusumo Aji, and Wirid Winduro. "PENGUATAN BRANDING DAN PROMOSI DESA WISATA NGIDAM MUNCAR MELALUI EKSISTENSI WEBSITE." JMM (Jurnal Masyarakat Mandiri) 6, no. 4 (2022): 2794. http://dx.doi.org/10.31764/jmm.v6i4.9119.

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Abstrak: Pengembangan desa wisata dianggap mampu menunbuhkembangkan ekonomi masyarakat pedesaan secara lebih merata, sesuai dengan agenda prioritas sektor pariwisata Indonesia. Hal inilah yang ditangkap oleh Desa Muncar, dengan langkah mengembangkan Desa Wisata Ngidam Muncar. Namun, terdapat keterbatasan dalam branding dan promosi desa, terutama melalui website, karena keterbatasan kapabilitas tim BUMDes Muncar Makmur. Kegiatan pengabdian ini bertujuan membangun website untuk menguatkan branding dan promosi Desa Wisata Ngidam Muncar, serta memberikan pelatihan pengelolaan website, agar website

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Dava Praya Syafa Kurniawan, Noor Rizkiyah, and Praja Firdaus Nuryananda. "Pendampingan UMKM Dapoer Mini di Kelurahan Gunung Anyar Melalui Branding Produk." Jurnal Informasi Pengabdian Masyarakat 1, no. 3 (2023): 159–66. http://dx.doi.org/10.47861/jipm-nalanda.v1i3.332.

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Gunung Anyar Village is one of the villages in Gunung Anyar sub-district, Surabaya City, East Java Province, Indonesia. Gunung Anyar village has a lot of potential, especially from an economic point of view. The awareness of MSMEs in Gunung Anyar about the importance of branding is still lacking. The need for assistance regarding branding can reduce these problems. In carrying out branding assistance to MSMEs, knowledge about this matter is also important so that when carrying out mentoring it goes well. The main purpose of branding is to create a product that is different from competing busin

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Murti, Desideria, Victoria Sundari, Antonius Bima, and Gabriel Emerald. "Village Branding: Instruments of Place Brand Identity for Destinations and MSMes In The Tourism Villages." Jurnal Spektrum Komunikasi 11, no. 2 (2023): 251–64. http://dx.doi.org/10.37826/spektrum.v11i2.458.

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This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas

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Maulana, Harry Fajar, L. M. Azhar Sa'ban, Muhammad Rizal Ardiansah Putra, and Nirmala Sari Anwar. "Branding of Wasuemba Tourism Village and Strengthening of Lahunduru Tourism Awareness Groups." Room of Civil Society Development 4, no. 3 (2025): 521–31. https://doi.org/10.59110/rcsd.654.

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Community service activities were carried out in Wasuemba Village, Buton Regency with participants from the Lahunduru Tourism Awareness Group. Wasuemba Village has tourism potential that can be developed as a tourist village. Wasuemba village has many interesting and unique things that can be presented to visitors/tourists who come to this place. Some of the partner's priority problems, namely the Lahunduru Tourism Awareness Group of Wasuemba Village has not prepared a mature concept for branding activities and the unavailability of human resources in managing the branding of Wasuemba Tourism

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Hidayat, Endik, Daniel Susilo, and Aufa Izzudin Baihaqi. "The practice of village branding and marginalisation in Mojokerto, Indonesia." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, no. 3 (2022): 805–26. http://dx.doi.org/10.25139/jsk.v6i3.5313.

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The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these que

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Anne Sandra Dewi and Rida Bareta. "BRANDING DIGITAL MARKETING." Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (2023): 1–11. http://dx.doi.org/10.37949/pm.v1i1.87.

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Cisolok Village is a village with a geographical location bordering the Indonesian Ocean. It has the potential for marine tourism and supporting MSMEs. The digital marketing branding seminar with the theme of optimizing social media in introducing local products digitally is one of the efforts made in Community Service activities to be able to increase the insight of Cisolok Village MSME players to recognize digital marketing branding in the hope of increasing product recognition to the wider community and increasing sales profits. The Cisolok Village digital marketing branding seminar was hel

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Eny Rachmawati, Didit Panji Saputra, Risma Millatul Ummah, et al. "Penggalian Potensi Wisata Desa Kemlagi dalam Pengembangan Destinasi Wisata Kampung Tematik." Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 4, no. 2 (2025): 10–19. https://doi.org/10.58192/sejahtera.v4i2.3041.

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Village potential greatly influences the community's economy. Management of superior village products from various sectors will influence and provide beneficial impacts for the village itself. Kemlagi Village, Mojokerto Regency has various products in the tourism sub-sector based on culture/local wisdom, agriculture and livestock whose quality is not inferior to other potential villages. To increase the potential of the village area, it is necessary to increase the village branding of any potential sub-sectors that the village has. Therefore, it is carried out in several stages; field observat

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Widaswara, Rieka Yulita, and Sayu Kadek Jelantik. "BRANDING DESA WISATA TOLERANSI BUWUN SEJATI MELALUI BERITA ONLINE MANDALIKA POST." Widya Sandhi Jurnal Kajian Agama Sosial dan Budaya 13, no. 2 (2022): 75–84. http://dx.doi.org/10.53977/ws.v13i2.790.

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This study aims to examine the potential of Buwun Sejati tourism village in an effort to brand tourism villages to attract tourist visits. Buwun Sejati Village besides having beautiful natural potential also has its own potential, namely the life of the Buwun Sejati village community which is thick with the value of tolerance even though they live side by side with religious and cultural differences. The potential value of tolerance in Buwun Sejati village life was then written by the online media Mandalika Post in a news story. The focus of the research is to find out the branding of the Buwu

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Alfaqi, Mifdal Zusron. "Peran Pemuda dalam Optimalisasi Branding Desa Wisata Edukasi Toleransi." Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan 7, no. 3 (2022): 609. http://dx.doi.org/10.17977/um019v7i3p609-616.

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This study aimed to analyze the value of tolerance in religious diversity in Sukodadi Village and the role of youth in optimizing Sukodadi Village as a tolerant educational tourism village. This study was a qualitative approach with an intrinsic case study type of research. Informants were selected through a purposive sampling technique. Data collection techniques utilized interviews, observation, and documentation. Data were analyzed using the Robert K. Yin technique, including preparing propositions, comparing cases and initial propositions, correcting statements, and repeating the process u

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Lenny Sofia Bire Manoe, Chris Oiladang, Imanta I. Perangin Angin, and Hildigardis M.I Nahak. "What Is The Benefit Of Tourism Branding? Analysis of Digital Marketing Tourism Branding Based in Fatumnasi Village, Indonesia." Journal of Tourism and Economic 8, no. 1 (2025): 40–51. https://doi.org/10.36594/jtec/7wa79g70.

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This study explores the benefits of tourism branding through the lens of digital marketing in Fatumnasi Village, located in the south east timor district, East Nusa Tenggara. This will influence the spread of information about tourist destinations in Fatumnasi Village, boost tourist visits, raise public awareness about the use of information technology (Instagram social media platform), and identify suitable solutions for the sociological analysis of rural tourism development. The qualitative method employs a case study as its research method. Data collected through in-depth interviews, focus

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Githa Girindra, Ida Ayu. "MATEMATIS (MALANG TEMATIK TOURISM): INOVASI DIGITAL MARKETING WISATA KAMPUNG TEMATIK BERBASIS PENTA-HELIX." Jurnal Widya Publika 8, no. 1 (2020): 1–23. http://dx.doi.org/10.47329/widyapublika.v8i1.637.

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The Indonesian tourism sector in 2014 has doubled since 2007 in contributing to the country's foreign exchange, amounting to USD 11,166.13 million. Malang City supports the Indonesian government in encouraging tourism growth, namely through the vision of 'Tri Bina Cita' with three main foundations, namely development. creative industry, education and tourism. Along with the development of thematic villages as leading tourism in Malang City, quoted from malangtoday.net, so far Malang branding is still considered less than optimal in terms of packaging, strategy and concept. This writing uses de

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Nugroho, Dhimas Setyo. "Peningkatan Kapasitas Masyarakat dalam Pengelolaan Desa Wisata Sangurejo." Jurnal Abdimas Pariwisata 4, no. 2 (2023): 188–91. http://dx.doi.org/10.36276/jap.v4i2.495.

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This Community Service Activity (PKM) aims to increase the capacity of the Sangurejo tourism village community in managing the tourism village. This PKM activity includes socialization of the digitalization of marketing village tourism branding, tourism awareness socialization, and socialization of Sapta Pesona. Through the dissemination of digitalization of tourism village marketing branding, the community and tourism actors in the Sangurejo Tourism Village gain a better understanding of the importance of utilizing technology and digital media in promoting tourist destinations. Tourism awaren

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Satriyo, Galih, Suwarso Suwarso, Fandi Ahmad, and Saiful Rohman. "PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN AGROWISATA BERKONSEP GREEN MARKETING (ORGANIK) DI KECAMATAN LICIN." Jurnal Bisnis Terapan 4, no. 1 (2020): 57–68. http://dx.doi.org/10.24123/jbt.v4i1.2483.

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The geographical condition of the Banyuwangi district 5,782.50 km2 is partly a forest area. One element of the agricultural sector that has not been explored optimally is agro-tourism. The physical potential of the Banjar and Segobang Villages has volcanic and Alluvial types which are very fertile because they are located on the slopes of Mount Ijen. The purpose of this research is to encourage the people of Segobang Village and Banjar Village, Licin District to optimize their agricultural land so that they have added value by realizing agro-tourism through community empowerment. The method in

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Purnamasari, Ica, Agung Winarno, Zihan Novita Sari, Nuriyatul Mustofiyah, and Adinda Rizkiqa Amalia. "PENDAMPINGAN LITERASI DIGITAL DALAM MEMBRANDING WISATA KAMPUNG TANI BAGI KELOMPOK MASYARAKAT JAMSAREN." Jurnal Graha Pengabdian 4, no. 3 (2022): 193. http://dx.doi.org/10.17977/um078v4i32022p193-203.

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Abstrak: Kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh tim pengabdian masyarakat Universitas Negeri Malang di Kelurahan Jamsaren, Kecamatan Pesantren, Kota Kediri dilaksanakan dalam bentuk pendampingan branding dari kelompok Sadar Wisata Kampung Wisata Edukasi Tani mengenai penggunaan sosial media. Tujuan dari pengabdian ini adalah untuk membuat branding dari Kampung Tani Jamsaren dengan mempromosikannya melalui platform media sosial agar semakin dikenal oleh khalayak banyak. Sasaran dari pengabdian ini yakni pokdarwis, pelaku usaha dan karang taruna. Kelurahan Jamsaren dengan m

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Ren Lifen. "Digital Media and Tourism Destination Branding: Promoting Jingxing’s Traditional Villages." Journal of Information Systems Engineering and Management 10, no. 36s (2025): 728–38. https://doi.org/10.52783/jisem.v10i36s.6559.

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The development of digital media has penetrated every aspect of human life, with modern digital media technologies making brand communication more efficient. For the dissemination of traditional village tourism destination brands, the advantages of digital media are even more pronounced. Existing research on tourism destination branding primarily focuses on urban or well-known tourism destinations, with relatively little attention paid to economically underdeveloped traditional villages. The strengths of digital media can transcend geographical and temporal constraints, enabling traditional vi

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Mohammad Ikhsan Kurnia. "VILLAGE BRANDING BASED ON DEVELOPMENT OF MSMEs." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, no. 3 (2023): 2610–18. http://dx.doi.org/10.35794/jmbi.v10i3.54659.

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Village branding based on the development of Micro, Small and Medium Enterprises (MSMEs) is an innovative approach that aims to increase the economic potential and welfare of village communities. Village branding integrated with MSME development can create an environment that supports local business growth, increases market access, and optimizes the use of local resources. Apart from that, village branding also contributes to increasing community skills and knowledge, increasing their participation in decision-making processes, and improving basic infrastructure that supports economic sustaina

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Mohammad Ikhsan Kurnia and Yusuf Amri Amrullah. "BRANDING STRATEGY OF VILLAGES OUTSIDE JAVA IN INCREASING MARKET AWARENESS." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 11, no. 1 (2024): 609–18. http://dx.doi.org/10.35794/jmbi.v11i1.54710.

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Indonesia is a very rich country, not only in terms of its natural resources, but also in terms of the creativity of the people. Most villages in Indonesia have a diversity of culture, arts, crafts, culinary delights and historical heritage. The potential of villages in Indonesia is not actually concentrated on the island of Java as the most densely populated area, but villages outside Java also have enormous potential if managed well. There are several villages that are well known, but there are still many of them not yet known by the markets outside their region. This makes researchers feel

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Andreani, Ni Putu Elvian. "BRANDING WISATA BERBASIS PEMASARAN DIGITAL DI DESA YEHEMBANG KANGIN, KABUPATEN JEMBRANA." Jurnal Nawala Visual 5, no. 1 (2023): 1–10. http://dx.doi.org/10.35886/nawalavisual.v5i1.469.

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Yehembang Kangin tourism village is one of the tourism villages based on nature, man-made and religion with the main branding titled "Tri Hita Karana". Problems with promotion and branding concepts that are still immature cause the marketing process of tourist destinations to run slowly. This article presents the formulation of an appropriate digital-based marketing branding strategy as a first step in improving the image of tourism in Yehembang Kangin Tourism Village. The data in the form of interviews about tourism marketing conditions, observation data on field conditions, and visitor revie

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Razak, Januarani, and Evi Novianti. "KONSEP BRANDING WISATA BERBASIS PEMASARAN DIGITAL DI DESA SIRNAJAYA, KABUPATEN BOGOR." Jurnal Pariwisata 9, no. 1 (2022): 1–13. http://dx.doi.org/10.31294/par.v9i1.11803.

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ABSTRAKDesa Sirnajaya merupakan salah satu desa wisata berbasis alam dengan branding utama bertajuk “Agrowisata Situ Rawa Gede”. Permasalahan promosi dan konsep branding yang masih belum matang menyebabkan proses pemasaran destinasi wisata menjadi berjalan lambat. Artikel ini menyajikan tentang perumusan strategi branding pemasaran berbasis digital yang tepat sebagai langkah awal meningkatkan citra wisata di Desa Sirnajaya. Data-data berupa hasil wawancara tentang kondisi pemasaran wisata, data observasi kondisi lapangan, dan data survei review pengunjung dari Google Maps diolah menggunakan me

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Roels, Ni Made Sri Puspa Dewi, Nisa Rahmaniyah Utami, and Fidelia Brenda Pingkan Vania. "The Role of Tourism Village in Strengthening Poterry SMEs in Kasongan Tourism Village, Bantul District, Yogyakarta." Media Wisata 21, no. 2 (2023): 207–17. http://dx.doi.org/10.36276/mws.v21i2.419.

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This research was conducted to examine the role of tourism villages in strengthening pottery SMEs in Kasongan Tourism Village. Pottery products are the superior product of this village tourist attraction. The existence of pottery products cannot be separated from the role of the tourist village as a bridge to attract tourists. Data collection methods used are observation, interviews and literature study. Interviews were conducted with 20 people that are Kasongan Tourism Village managers and SMEs actors. Determination of informants using the Non-Probability Sampling technique, namely Purposive

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Karta, Ni Luh Putu Agustini, Ni Made Ary Widiastini, I. Ketut Sutapa, and Erna Wiles. "The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali." Jurnal Kajian Bali (Journal of Bali Studies) 11, no. 2 (2021): 369. http://dx.doi.org/10.24843/jkb.2021.v11.i02.p07.

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The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding st

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PRAYUDI, PRAYUDI, and Kartika Ayu ARDHANARISWARI. "From Nothing to Something: Study on How Local Government Transformed Oil and Gas Area into Ecotourism Village in Indonesia through Branding Strategy." Journal of Environmental Management and Tourism 9, no. 8 (2019): 1760. http://dx.doi.org/10.14505//jemt.v9.8(32).15.

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This study aims to analyse how Bojonegoro District Government in Indonesia applied branding strategy for oil and gas area in Wonocolo Village. This village has a unique atmosphere of traditional petroleum mining. Government, villagers and state oil company discussed on how to change and add value to this village through branding strategy. Branding strategy involves creating, developing, implementing and managing brands continuously until the brand becomes strong. Using qualitative research methods, this study describes how the steps undertaken in the village that formerly was full of old oil w

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Achmad Syaifulloh Putra, Arya Gilang Wiryawan, Rosedefi Angelia Putri, Sarah Adora Febria, Virda Kurnia Barbara, and Dhian Satria Yudha Kartika. "Optimalisasi Rancangan Potensi Desa Wisata Oleh UMKM Lokal Di Desa Gedangan Kecamatan Mojowarno Kabupaten Jombang." ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan 1, no. 1 (2023): 45–53. http://dx.doi.org/10.59061/abdimasterapan.v1i1.193.

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Small Micro Medium Enterprise (Usaha Kecil Mikro dan Menengah or UMKM) are one of the driving factors of the economic condition of a region. Gedangan Village, Mojowarno District has the potential for local UMKM whose management has not been optimized to improve economic conditions in the village. Optimizing UMKM management can be done by designing the potential of tourist villages by local UMKM through digital branding. This is done with the aim of strengthening the marketing and branding of UMKM in Gedangan Village. The stages carried out in designing tourism by local UMKM in Gedangan Village

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Bunga Asriandhini and Muhammad Abdul Kafi Thosien. "Pelatihan Komunikasi Naratif Untuk Mendukung Digital Village Branding." Artinara 1, no. 01 (2021): 9–15. http://dx.doi.org/10.36080/an.v1i01.4.

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Kegiatan pengabdian berupa pelatihan komunikasi naratif ini bertujuan untuk mendukung pemerintah dalam mengembangkan desa wisata Melung. Desa Wisata melung yang terletak di Kecamatan Kedungbanteng Kabupaten Banyumas adalah salah satu desa yang berpotensi menjadi desa wisata yang maju. Strateginya yang dapat dilakukan adalah dengan membangun identitas atau brandunik yang tidak dimiliki desa sekitarnya. Peserta pelatihan adalah anggota karang taruna yang memiliki minat terhadap pembuatan konten kreatif. Persoalannya adalah peserta belum mengetahui konsep branding. Fasilitator mengadakan sharing

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Pratama, I. Gede Yudha. "Desain Mural Sebagai Media Komunikasi Visual Perwujudan Destination Branding Desa Wisata Bongan." Jurnal Bahasa Rupa 6, no. 1 (2022): 81–89. http://dx.doi.org/10.31598/bahasarupa.v6i1.1080.

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Destination Branding is an effort to identify and introduce the potential of a destination, in order to build the identity of a destination against public perception through information and communication media. Bongan Village is one of the tourist villages in the Tabanan Regency which has the potential for its natural, historical, and cultural wealth that can become a leading tourist destination. So, it is important to realize destination branding for Bongan Tourism Village in order to introduce its superior potential through the right communication media. The purpose of realizing this destina

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Lalu Putrwandi Karjaya, Nune Ganggas Eka Arowana, Muhammad Fahier Fabian, Suliza Nurbayani Karniala, and Zikry Aulia Ghifary Fajar. "STRATEGI PEMERINTAH DESA DALAM UPAYA PEMANFAATAN KAIN TENUN SASAK SEBAGAI BRANDING IMAGE DI DESA SADE." Media Bina Ilmiah 18, no. 9 (2024): 2241–52. http://dx.doi.org/10.33758/mbi.v18i9.750.

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The development of tourism in Indonesia has led to the emergence of various types of tourism, one of which is tourism based on the customs and culture of a region. One of the traditional tourist areas that can be found in Indonesia is the Dese Sade traditional cultural tourist village which is located on the island of Lombok. The Dese Sade traditional cultural tourism offers various types of commodities and one of them is the typical Dese Sade sasak woven cloth commodity. This commodity is quite popular among local and international communities, so it has the potential to be used as a branding

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Adawiyah, Robiatul, and Arika Indah Kristiana. "BUSINESS COMMUNITY EMPOWERMENT: BRANDING OPTIMIZATION, PRODUCT DIVERSIFICATION AND DIGITAL MARKETING." As-Sidanah : Jurnal Pengabdian Masyarakat 7, no. 1 (2025): 35–49. https://doi.org/10.35316/assidanah.v7i1.35-49.

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The Village SDGs are an effort to create a village without poverty and hunger, a village with an even economic growth, a women-friendly village, a networked village, and a culturally responsive village to accelerate the achievement of the Sustainable Development Goals. Dusun Krajan is one of the villages part located at the western tip of Jember Regency. This village is a village that has a variety of potential, both in terms of natural resource potential and the potential for an abundant population. However, this potential cannot yet be utilized optimally. Many residents of Tanggul Wetan Vill

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Agus Darmawan, Galang Jati Zhahara, Rinaldi Ferdian, et al. "Perancangan Branding Dalam Peningkatan Produk UMKM di Desa Cikangkung." Jurnal Pengabdian Kepada Masyarakat Abdi Putra 3, no. 3 (2023): 157–68. http://dx.doi.org/10.52005/abdiputra.v3i3.142.

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Abstract Branding is an important part of introducing a product or service as a business undertaken to the public or target market. Branding is a necessity for business actors who require special attention to their products or services to increase added value to their business. A strong identity with the right design is able to reach the sales target market well. The branding design for UMKM products in Cikangkung Village is a new thing that has never been done. The branding and marketing relationship that is designed by experts will be able to describe the company's value in the product

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Fikri, M. Andi, and Poppy Febriana. "Branding Desa Kalanganyar sebagai Ekowisata Bahari di Kabupaten Sidoarjo." KANAL: Jurnal Ilmu Komunikasi 5, no. 1 (2018): 61. http://dx.doi.org/10.21070/kanal.v5i1.1461.

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This study aimed to describe the potential development of Kalanganyar Village as a marine ecotourism in Sidoarjo regency, and to describe the supporting and inhibiting factors in Kalanganyar Village as marine ecotourism in Sidoarjo regency. Qualitative methods in this study used an interaction model consisting of three activities: data reduction, data presentation, and conclusion. Data collection techniques was obtained by direct observation of the research location and interviews to visitors of marine tourism in Kalanganyar Village, Sedati Sub-district, Sidoarjo Regency. The results of this s

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El Hadi, Firdaus, Yudhi Martha Nugraha, and Nurjanis. "Pelatihan Branding dan Packaging Produk UMKM Kue Bolu di Desa Kuok Kabupaten Kampar." TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat 4, no. 1 (2024): 46–51. https://doi.org/10.58707/trimas.v4i1.932.

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Kuok Village in Kampar Regency is famous for its delicious and unique sponge cake production. However, there are still some of them as sponge cake business actors in the village who experience obstacles in terms of branding and product packaging. This makes their products less known and difficult to compete in the market. This service aims to provide branding and packaging training for sponge cake products in Kuok Village, Kampar Regency. The service method used is an experimental approach with pre-test and post-test design. The results of this service show that the branding and packaging trai

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Afdhal, Vernanda Em, Stevany Stevany, and Tedy Wiraseptya. "The Branding of Kampung Adat Rimbo Tarok Gunung Sariak Village as a Cultural Tourism Attraction." MITRA: Jurnal Pemberdayaan Masyarakat 6, no. 2 (2022): 189–98. http://dx.doi.org/10.25170/mitra.v6i2.3591.

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Branding is the process of building a brand to form an image or brand image. One of the thematic villages is Kampung Adat Rimbo Tarok, Gunung Sariak. This village has the potential to develop as an area that can become a thematic village in Padang City. Kampung Adat Rimbo Tarok exhibits unique characteristics, which include traditional house buildings and traditional cultural arts activities. The area of Kampung Adat Rimbo Tarok has not been significantly branded as no promotional media and information are found, and the area has not been properly managed. As a result, not many people know abo

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Puji Lestari, Arie Budiawan, Sari Nurhayati, Yoga Gustiadi, and Ibah Muhammad Misbahudin. "Strategi Branding Destinasi Wisata Berbasis Kearifan Lokal Melalui Program-Progran Desa Wisata di Desa Selamanik Kecamatan Cipaku Kabupaten Ciamis." MIMBAR ADMINISTRASI FISIP UNTAG Semarang 22, no. 1 (2025): 36–51. https://doi.org/10.56444/86vsae33.

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Selamanik Village, Cipaku District, Ciamis Regency, has developed various tourist village programs to increase its attractiveness as a leading destination. This research aims to analyze local wisdom-based destination branding strategies implemented through tourism programs in this village. The research method used is a qualitative approach with data collection techniques in the form of observation, interviews and documentation studies. The research results show that tourism programs such as Live-In Selamanik, Kampung Jaya Wijaya Innovation, and the potential development of sunflowers currently

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Atmojo, Muhammad Eko, Vindhi Putri Pratiwi, and Nita Aribah Hanif. "Penguatan Branding dan Kelembagaan Desa Wisata di Kalurahan Hargorejo Kecamatan Kokap Kabupaten Kulon Progo." Bubungan Tinggi: Jurnal Pengabdian Masyarakat 5, no. 2 (2023): 976. http://dx.doi.org/10.20527/btjpm.v5i2.7925.

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Desa Hargorejo salah satu desa yang memiliki potensi wisata budaya maupun alam. Adapun wisata budaya salah satunya adalah tradisi jemparingan atau biasa disebut dengan Panahan. Berdasarkan potensi budaya dan kearifan local yang dimiliki, Desa Hargorejo memiliki peluang besar untuk dapat menarik wisatawan dari luar terutama dalam hal memperkenalkan wisata budaya maupun alamnya. Akan tetapi, potensi tersebut belum masih memiliki permasalahan diantaranya adalah pengelolaan (kelembagaan) dan pemasaran atau branding pariwisata. Dari permasalahan tersebut, maka dilakukan adanya pelatihan kaitannya d

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Atmojo, Muhammad Eko, Nasrullah Nasrullah, and Vicky Alfitra Perdana. "Creative economy improvement: Optimizing tourism potential through institution linking and branding." Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 9, no. 1 (2024): 203–12. http://dx.doi.org/10.26905/abdimas.v9i1.12138.

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Tourism villages play a crucial role in national economic growth. However, despite their potential, they often face institutional challenges and lack integration in information technology use, hindering economic progress. Hargorejo tourism village exemplifies these issues, with untapped potential and limited managerial competence hindering economic growth. This community service initiative aims to address these challenges by enhancing understanding of institutional design and emphasizing the importance of branding for each business unit. Through managerial and administrative training and group

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Aziz, Riyan Abdul, Hadis Turmudi, Ina Sholihah Widiati, Nina Dewi Lashwaty, Twojar Shahirul Kurniawan, and Muhammad Daffa. "Branding and Digital Marketing Strategy to Increase the Potential of Janti Park Tourism Object Klaten Regency." Society : Jurnal Pengabdian Masyarakat 4, no. 2 (2025): 199–206. https://doi.org/10.55824/jpm.v4i2.512.

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The tourism sector is one sector that can have a major economic impact on every village community. One of the villages that uses the tourism sector to revive its village economy is Janti Village with one of its leading tourist attractions, Janti Park. The main challenge for the Janti Park tourist attraction is the branding and digital marketing process which is less than optimal, resulting in less than optimal number of visitors. The community service team solved the partner's problem in three main stages: the branding stage, the training stage, and the mentoring stage. The branding stage prod

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Kurniawan, Itok Dwi, Lia Lestari, and Muhammad Yusuf Airlangga. "BRANDING IN THE DEVELOPMENT OF MATARAM ANCIENT KINGDOM TOURISM VILLAGE IN PLERET KELURAHAN BANTUL, YOGYAKARTA SPECIAL REGION." E-Amal: Jurnal Pengabdian Kepada Masyarakat 2, no. 1 (2022): 905–1000. http://dx.doi.org/10.47492/eamal.v2i1.1165.

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The development of tourist villages is one of the efforts to improve the local community's economy. The development of the potential possessed by the village is one way out that can be offered. Pleret Village, which is located in Pleret District, Bantul Regency, Special Region of Yogyakarta, has various potentials that can be developed. Especially in the field of tourism. The development of tourism potential owned by Pleret is still in the development and revitalization stage. The tourism village branding activities carried out by the 2021 UNS KKN TIM include making profile videos, tourism vil

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Sayce, Sarah L. "Branding and the new global village?" Journal of Retail & Leisure Property 2, no. 1 (2002): 5–8. http://dx.doi.org/10.1057/palgrave.rlp.5090134.

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Leiliyanti, Eva, Rizki Taufik Rakhman, Eko Hadi Prayitno, and Tesaanisa Tesaanisa. "PERANCANGAN MODEL WISATA EDUKASI DI KAMPUNG TANI MELALUI PEMBUATAN DESAIN DENAH DAN DESAIN PEMBUATAN PLANG." Jurnal KARINOV 6, no. 1 (2022): 26. http://dx.doi.org/10.17977/um045v6i1p26-31.

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Fakultas Bahasa dan Seni turut bersinergi mewujudkan program desa binaan Universitas Negeri Jakarta di Desa Cisaat, Subang Jawa Barat sebagai desa wisata edukasi. Tujuan dari kegiatan pengabdian pada masyarakat yang berjudul Branding Desa Wisata Edukasi Cisaat: Promosi Budaya melalui Pengembangan Konten Kreatif Cerita Lokal berbasis Media Sosial adalah mengoptimalisasi kompetensi generasi muda Desa Cisaat dalam upaya branding desa wisata edukasi melalui pelatihan promosi budaya berupa pengembangan konten kreatif cerita lokal berbasis media sosial. Hal ini dilakukan berdasarkan analisis kebutuh

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Wisudawati, Ni Nyoman Sri, Putu Ratna Juwita Sari, and Ni Wayan Widhiasthini. "Mapping The Potential Creative Tourism Based Community to Build Creative Experience in Gianyar Regency." Jurnal Antropologi: Isu-Isu Sosial Budaya 25, no. 2 (2023): 252. http://dx.doi.org/10.25077/jantro.v25.n2.p252-257.2023.

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Gianyar regency has a diverse culture and crafts as one of authentic tourism attraction. This study aims to map the creative tourism potential in accordance with the distinction of the artisan village in Gianyar regency. This study solely examined the tourism potential of 14 creative village that had been identified by the government tourism office have creative potential to support promote Gianyar district as a World Craft City in 2023. In this study, a qualitative approach, checklist of observations was also made in each creative village along with interviews with informants from the Gianyar

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Bianca Hanjaya, Aurelia, and Gabriella Sagita Putri. "Development of economic circular model to strengthen sustainable tourism village branding in Wringinanom Village, Malang." IOP Conference Series: Earth and Environmental Science 1489, no. 1 (2025): 012011. https://doi.org/10.1088/1755-1315/1489/1/012011.

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Abstract The Sustainable Development Goals are a set of systems that must be executed and fulfilled in respected industries before 2030. Parallel with the goals, the circular economy has been an increasingly common conversation around sectors, specifically tourism. However, the United Nations’ vision is far easier said than done, notably in rural settings in Southeast Asia. This paper aims to use case-based alternatives to the circular economy in the form of sustainable tourism implementation in an Indonesian setting, taking the site of Wringinanom village in Malang, East Java. The set of prac

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Universari, Nuria, Rr Lulus Prapti, and Haris M. Paramitayana. "Pengenalan Literasi Branding bagi Usaha Kuliner di Krobokan Semarang Barat." TEMATIK 4, no. 2 (2024): 32. http://dx.doi.org/10.26623/tmt.v4i2.9868.

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<em><span>The Village of Krobokan in the Semarang Barat Sub-District is renowned for producing Semarang’s distinctive culinary offerings. However, Micro Small, and Medium Enterprises (MSMEs) in Krobokan Village are confronted with various challenges, including a deficiency in branding capabilities. The primary objective of this community dedication program is to increase the knowledge of culinary business owners in Krobokan Village about branding to implement branding strategies to make their products known to the wider community. A proper understanding of branding will help MSMEs

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Jupri, Ahmad, Nurfadiansih Nurfadiansih, Wahyuni Wahyuni, M. Adi Julva, Eka Sunarwidi P, and Tapaul Rozi. "Pengembangan Kawasan Pariwisata Melalui Branding Desa di Tetebatu Selatan Kecamatan Sikur Kabupaten Lombok Timur." Jurnal Gema Ngabdi 5, no. 1 (2023): 149–53. http://dx.doi.org/10.29303/jgn.v5i1.327.

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The tourism sector in the province of West Nusa Tenggara (NTB) is starting to have a major impact on the economy. In fact, the role of tourism in economic growth is quite dominant, when viewed from a number of business sectors in the province of West Nusa Tenggara (NTB). South Tetebatu Village is a Tourism Village which is the Entrance to other Villages in the Southern Region of Mount Rinjani, besides presenting beautiful Accommodations and Landscapes, South Tetebatu Village has interesting characteristics to visit. One of the tourist villages that is currently starting to develop is Tetebatu

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Ellfrida, Ellyta, Samuel Harmoko, and Hans Silitonga. "Sipinsur Geosite Branding in Marketing Pearung Village Paranginan District Humbang Hasundutan District." Formosa Journal of Multidisciplinary Research 3, no. 2 (2024): 153–72. http://dx.doi.org/10.55927/fjmr.v3i2.8194.

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Currently, village promotions can be more massive with the use of information technology such as websites. Branding is an important activity that needs to be carried out so that the village has a competitive identity. Branding is nothing but an attempt to label the village so that the village has a specificity or uniqueness. Therefore, the author is interested in knowing more about the branding that must be owned and whether this branding can provide an increase in the marketing of the Sipinsur Geosite, so that the Sipinsur Geosite has branding that indicates its uniqueness and superiority. Th

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Atmojo, Muhammad Eko, and Ahmad Syafiqurahman. "Penyusunan Company Profile Sebagai Wujud Branding Pariwisata Desa Hargorejo." Jurnal Pengabdian Pada Masyarakat 7, no. 3 (2022): 739–47. http://dx.doi.org/10.30653/002.202273.132.

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PREPARATION OF COMPANY PROFILE AS A FORM OF TOURISM BRANDING IN HARGOREJO VILLAGE. Tourism is one of the most affected sectors amid the Covid-19 Pandemic. The existence of a policy that requires limiting tourism activities, turns out to have an impact on the development of tourism nationally in villages. One of them is Kalurahan Hargorejo, Kokap District, Kulon Progo Regency which has a variety of natural beauty that is geographically located in the hills of Mount Menoreh. The beautiful and interesting natural potential was utilized by the community and the Kalurahan Hargorejo Government to fo

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Titi Nawang Yudi, Diah, and Ellen Prima. "UPAYA PENINGKATAN BRANDING DESA BEJI SEBAGAI KAMPUNG MINA UNTUK MENINGKATKAN PEMASARAN." Jurnal Al Basirah 1, no. 2 (2021): 91–100. http://dx.doi.org/10.58326/jab.v1i2.13.

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As a country with abundant natural wealth, this should be an added point for Indonesia. Because the existing resources are used properly, they can be of economic value and of course will also help increase income. But in fact, this has not been running optimally, it can be seen from there are still quite a lot of underdeveloped areas and low regional income. The government has tried to deal with this by supplying funds for the development of each region. However, until now there are still many areas or villages that have not developed their potential properly. Beji village is one of the villag

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