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Journal articles on the topic 'Viral emotions'

Author: Grafiati

Published: 6 September 2023

Last updated: 31 July 2025

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1

Berger, Jonah, and Katherine L. Milkman. "Emotion and Virality: What Makes Online Content Go Viral?" GfK Marketing Intelligence Review 5, no. 1 (2013): 18–23. http://dx.doi.org/10.2478/gfkmir-2014-0022.

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Abstract "Companies are relying more and more on online communication to reach consumers. While some viral campaigns are tremendously successful, others remain far below expectations. But why are certain pieces of online content more viral than others? An analysis conducted on the New York Times’ most-emailed list, along with further experimental evidence, showed that positive content is more viral than negative content. However, the relationship between emotion and social transmission is more complex than valence alone. Virality is driven, in part, by activation and arousal. Content that evok

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Nelson-Field, Karen, Erica Riebe, and Kellie Newstead. "The emotions that drive viral video." Australasian Marketing Journal (AMJ) 21, no. 4 (2013): 205–11. http://dx.doi.org/10.1016/j.ausmj.2013.07.003.

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Marouf, Ahmed Al, Jon G. Rokne, and Reda Alhajj. "Detecting and Understanding Sentiment Trends and Emotion Patterns of Twitter Users—A Study on the Demise of a Bollywood Celebrity." Big Data and Cognitive Computing 6, no. 4 (2022): 129. http://dx.doi.org/10.3390/bdcc6040129.

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Detecting societal sentiment trends and emotion patterns is of great interest. Due to the time-varying nature of these patterns and trends this detection can be a challenging task. In this paper, the emotion patterns and trends are detected among social media users in a certain case and it is noted that the detection of the trends and patterns is especially difficult in this medium because of the use of informal language. In particular, the role of social networks in the expression of emotions relating to the death of a well-known and loved Bollywood actor Sushant Singh Rajput (SSR) by their f

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Sharma, Rishi Raj, and Balpreet Kaur. "E-mail viral marketing: modeling the determinants of creation of “viral infection”." Management Decision 58, no. 1 (2020): 112–28. http://dx.doi.org/10.1108/md-03-2017-0215.

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Purpose The purpose of this paper is to identify factors influencing the opening and forwarding of commercial e-mails received directly from companies to further promote products via sharing by consumers to create viral infection. Design/methodology/approach The study is descriptive in nature and carried out in the country, India. A structural equation modeling technique was used to test the hypothesized relationships among the constructs pertaining to opening and forwarding of commercial e-mails. Findings The results indicate that mail opening intentions of the recipients are influenced by th

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Alyafie, Muhammad Fauzan, and Shimaditya Nuraeni. "Beyond Virality: A Study of Indonesia's Viral Video Ads." Jurnal Manajemen Teknologi 21, no. 1 (2022): 84–100. http://dx.doi.org/10.12695/jmt.2022.21.1.6.

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Abstract. Customers' and companies' strong interest in dynamic advertisements makes brands focus on creating video advertisements that will be viewed and shared by many consumers. However, being “viral” is not the complete picture of a brand's objective. Brands need to find a more valuable virality that focuses not only on the number of shares but also on brand evaluation and sales. Using collections of Indonesia's most popular ads from YouTube Indonesia, the study aims to understand how emotional combinations in ads can affect valuable virality. Results indicate two emotional combinations in

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Pham, Ly Truc Thi, Minh Tien Dinh, and Hy Xuan Luong. "Viral advertising: viewer’s emotional tone, attitudes and sharing intention." Journal of Development and Integration, no. 75 (April 30, 2024): 49–58. http://dx.doi.org/10.61602/jdi.2024.75.07.

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This research applied Lang’s model of limited intermediate information processing ability (2000, 2006, 2009) to test the impact of different emotional reactions to attitudes towards viral video advertising, brand attitude and sharing intention of Vietnamse viewer after watching viral video ads. Experimental Research Design is used to test the relationships between independent variables and dependent variables. Research results show that viral advertising brings a pleasant emotional response that will positively influence viewers’ attitudes toward the brand and their intention to share it with

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Herzfeld-Schild, Marie Louise. "GOING VIRAL: Music and Emotions during Pandemics (1679–1919)." VIRUS - Beiträge zur Sozialgeschichte der Medizin 1 (2024): 197–206. http://dx.doi.org/10.1553/virus22s197.

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Naspetti, Simona, and Raffaele Zanoli. "Emotions and Attitude to Food Viral Advertising: An Empirical Study." Food Studies: An Interdisciplinary Journal 1, no. 2 (2012): 1–10. http://dx.doi.org/10.18848/2160-1933/cgp/v01i02/40526.

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Ain, Qurat ul, Tayyeb Ali, and Aisha Rizwan. "Leaders' Strategies for Managing Difficult Emotions During Peak Waves of COVID-19 Pandemic: A Study on Senior Managers of Textile Industry in Pakistan." Global Social Sciences Review VIII, no. I (2023): 61–78. http://dx.doi.org/10.31703/gssr.2023(viii-i).06.

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The study focuses on difficult emotions experienced by the functional heads of two leading textile companies in Pakistan during the peak waves of the COVID-19 pandemic. It explicates the coping strategies developed at individual and group levels and provides a unique indigenous narrative of how leaders manage their emotional journey during the pandemic. The research design was qualitative, and in-depth semi-structured interviews were the primary method for data collection. The findings highlighted that the participants experienced fear, anxiety, loneliness, and frustration due to the COVID-19

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Maddrell, Avril. "Bereavement, grief, and consolation: Emotional-affective geographies of loss during COVID-19." Dialogues in Human Geography 10, no. 2 (2020): 107–11. http://dx.doi.org/10.1177/2043820620934947.

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COVID-19 has resulted in new global geographies of death ranging from cellular to global scales. These geographies are uneven, reflecting existing inequalities and failures of governance. In addition to death and bereavement, the pandemic has generated varied forms of loss and consolation, as well as negative and positive affective atmospheres, whereby emotions are mobilised and politicised. Understanding these emotional-affective topographies and ‘emotional-viral-loads’ is vital to wellbeing, resilience, and unfolding policy interventions locally and globally.

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11

Sawaoka, Takuya, and Benoît Monin. "Outraged but Sympathetic: Ambivalent Emotions Limit the Influence of Viral Outrage." Social Psychological and Personality Science 11, no. 4 (2019): 499–512. http://dx.doi.org/10.1177/1948550619853595.

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Viral outrage—the piling up of online condemnation in response to offensive remarks—is a common expression of moral judgment in the digital age. We examined whether viral outrage is effective in convincing observers that an offender is blameworthy. Across seven studies, participants ( N = 3,406) saw racist, sexist, or disrespectful posts with accompanying expressions of outrage and evaluated the offender. As more people expressed outrage, observers believed it was more normative to express condemnation but also felt that the outrage was more excessive, thus inspiring both more outrage and more

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Singh, Rakesh Kumar, Meenakshi Shukla, and Aradhana Kumari. "The Emotional Toll of HIV: Exploring Facial and Auditory Emotion Recognition and Emotion Regulation in People Living With HIV." Romanian Journal of Applied Psychology 26, no. 1 (2024): 1–10. http://dx.doi.org/10.2478/rjap-2024-0001.

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Abstract People living with Human Immunodeficiency Virus (PLHIV) have been reported to show poor facial emotion recognition. However, these studies presented participants with facial emotion photographs whereas in real life facial emotion recognition hardly involves inferring emotions from static faces. Moreover, emotion recognition from other sensory modalities, such as auditory, has hardly been explored. There’s also a dearth of studies examining emotion regulation difficulties in this group. The present study, thus, explored facial (using facial emotion videos) and auditory emotion recognit

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Ehlers, Lené, and Stephan Van Schalkwyk. "Product videos “gone viral”." Communicare: Journal for Communication Sciences in Southern Africa 40, no. 2 (2022): 43–62. http://dx.doi.org/10.36615/jcssa.v40i2.1310.

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Viral video advertising is an avenue for marketers to spread information rapidly to a large, widespread audience. Video advertisements intended to “go viral” still get drowned out by media clutter. Content characteristics, positive affect and social motivations of the viewer have been highlighted as factors that influence the forwarding intention of viral product videos.This study investigated these factors and their impact on forwarding intention. The results from a realised sample of 250 respondents confirmed the relationship between content characteristics and forwarding intention, the medi

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Chen, Boyi. "Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example." Highlights in Business, Economics and Management 23 (December 29, 2023): 958–70. http://dx.doi.org/10.54097/3zyad735.

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This essay explores the resurgence of nostalgia and retro waves in modern marketing and their viral impact on contemporary brand strategy. Nostalgia has gained immense importance as both an emotion and a marketing tool. This study chose to investigate this topic due to its growing relevance in shaping consumer behavior and brand perception, seeking to understand how nostalgia can enhance brand engagement and consumer loyalty. Through two case studies, this study examines the real-world application of nostalgia marketing. The first case study analyzes the retro wave created by the popular TV se

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Nanath, Krishnadas, Supriya Kaitheri, Sonia Malik, and Shahid Mustafa. "Examination of fake news from a viral perspective: an interplay of emotions, resonance, and sentiments." Journal of Systems and Information Technology 24, no. 2 (2022): 131–55. http://dx.doi.org/10.1108/jsit-11-2020-0257.

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Purpose The purpose of this paper is to examine the factors that significantly affect the prediction of fake news from the virality theory perspective. The paper looks at a mix of emotion-driven content, sentimental resonance, topic modeling and linguistic features of news articles to predict the probability of fake news. Design/methodology/approach A data set of over 12,000 articles was chosen to develop a model for fake news detection. Machine learning algorithms and natural language processing techniques were used to handle big data with efficiency. Lexicon-based emotion analysis provided e

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Montague, Sarah, Kosh Agarwal, and Mary Cannon. "Exploring the emotions of patients undergoing therapy for hepatitis C." British Journal of Nursing 28, no. 13 (2019): 824–28. http://dx.doi.org/10.12968/bjon.2019.28.13.824.

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Background: direct-acting antiviral (DAA) therapy is highly efficacious in the treatment of hepatitis C (HCV). The literature to date has focused primarily on the physical health benefits of viral eradication. Aims: this study explored patient emotions during and after DAA therapy for HCV. Methods: over a 6-month period, 178 patients attending a viral hepatitis clinic for treatment of HCV were posed a single question: ‘How do you feel about your diagnosis of hepatitis C today?’ Responses were transcribed verbatim, thematically coded and visualised using WordArt software. Findings: the images d

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Montague, Sarah, Kosh Agarwal, and Mary Cannon. "Exploring the emotions of patients undergoing therapy for hepatitis C." Gastrointestinal Nursing 17, Sup6 (2019): S18—S21. http://dx.doi.org/10.12968/gasn.2019.17.sup6.s18.

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Background: direct-acting antiviral (DAA) therapy is highly efficacious in the treatment of hepatitis C (HCV). The literature to date has focused primarily on the physical health benefits of viral eradication. Aims: this study explored patient emotions during and after DAA therapy for HCV. Methods: over a 6-month period, 178 patients attending a viral hepatitis clinic for treatment of HCV were posed a single question: ‘How do you feel about your diagnosis of hepatitis C today?’ Responses were transcribed verbatim, thematically coded and visualised using WordArt software. Findings: the images d

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Montague, Sarah, Kosh Agarwal, and Mary Cannon. "Exploring the emotions of patients undergoing therapy for hepatitis C." British Journal of Healthcare Assistants 13, no. 11 (2019): 544–48. http://dx.doi.org/10.12968/bjha.2019.13.11.544.

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Background: Direct-acting antiviral (DAA) therapy is highly efficacious in the treatment of hepatitis C (HCV). The literature to date has focused primarily on the physical health benefits of viral eradication. Aims: This study explored patient emotions during and after DAA therapy for HCV. Methods: Over a 6-month period, 178 patients attending a viral hepatitis clinic for treatment of HCV were posed a single question: ‘How do you feel about your diagnosis of hepatitis C today?’ Responses were transcribed verbatim, thematically coded and visualised using WordArt software. Findings: The images d

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19

Dafonte-Gómez, Alberto, María-Isabel Míguez-González, and Juan-Manuel Corbacho-Valencia. "Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers." Communication & Society 33, no. 1 (2020): 107–20. http://dx.doi.org/10.15581/003.33.33448.

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Social media has become a relevant content dissemination channel in recent years. Each user has the capacity to potentially reach others, and in this way, social media challenges the traditional distribution of content through mass media. The advertising industry has had to adapt to this new ecosystem and develop audiovisual pieces specifically tailored to this environment as part of their communication strategies. These pieces aim at achieving not only views but to engage viewers in sharing content with their contacts. Recent research indicates that there are certain aspects of human behaviou

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Burnatowska, Ewelina, Stanisław Surma, and Magdalena Olszanecka-Glinianowicz. "Relationship between Mental Health and Emotional Eating during the COVID-19 Pandemic: A Systematic Review." Nutrients 14, no. 19 (2022): 3989. http://dx.doi.org/10.3390/nu14193989.

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Obesity is one of the most dangerous epidemics of the 21st century. In 2019, the COVID-19 pandemic began and caused many deaths among patients with obesity with and without complications. Simultaneously, the lockdown related to the COVID-19 pandemic caused a host of emotional problems including anxiety, depression, and sleep disturbances. Many people began to cope with their emotions by increasing food (emotional eating) and alcohol consumption and in combination with decreased physical activity, promoted the development of overweight and obesity. Emotional eating, also known as stress eating,

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21

Xu, Haili. "A bigura-based real time sentiment analysis of new media." PeerJ Computer Science 10 (June 28, 2024): e2069. http://dx.doi.org/10.7717/peerj-cs.2069.

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Public opinion mining is an active research domain, especially the penetration of the internet and the adoption of smartphones lead to the enormous generation of data in new media. Thus generation of large amounts of data leads to the limitation of traditional machine learning techniques. Therefore, the obvious adoption of deep learning for the said data. A multilayer BiGura modal-based technique for real-time sentiment detection is proposed. The proposed system is analysed on different viral incidents such as Gaza’s invision. The exact case scenario is as follows “Taking Israel’s demand for m

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Liedke, Heidi, and Monika Pietrzak-Franger. "Viral Theatre: Preliminary Thoughts on the Impact of the COVID-19 Pandemic on Online Theatre." Journal of Contemporary Drama in English 9, no. 1 (2021): 128–44. http://dx.doi.org/10.1515/jcde-2021-0009.

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Abstract Theatre has been associated with contagion and contagious emotions since Plato and Aristotle. In the twentieth century, Antonin Artaud proposed that theatre or performance should be like the plague that takes control of actors’ and spectators’ bodies and infects them with an affective energy. For these infections to happen, however, audiences and actors must be in the same room. In times of the corona pandemic, this spatial proximity has been substituted by theatre mostly performed and/or streamed online. This article offers some preliminary thoughts on this development: it considers

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Mukherjee, Mohor. "My tête-à-tête with COVID…!" Physician 6, no. 2 (2020): 1–2. http://dx.doi.org/10.38192/1.6.2.27.

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The dilemma of a persistent post-viral syndrome experienced by many remains highly suggestive of Long-COVID-19 yet, the confusion with timing, accuracy, and ability of the UK to provide for a responsive testing system has posed a huge burden on many battling with debilitating hurdles in daily life. This original account from a patient's perspective offers a window to understand the human emotions as unleashed by this viral pandemic. We invite personal stories of how the virus has affected people to help the scientific community understand the range of human experience.

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Matsumoto, Kazuyuki, Reishi Amitani, Minoru Yoshida, and Kenji Kita. "Trend Prediction Based on Multi-Modal Affective Analysis from Social Networking Posts." Electronics 11, no. 21 (2022): 3431. http://dx.doi.org/10.3390/electronics11213431.

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This paper propose a method to predict the stage of buzz-trend generation by analyzing the emotional information posted on social networking services for multimodal information, such as posted text and attached images, based on the content of the posts. The proposed method can analyze the diffusion scale from various angles, using only the information at the time of posting, when predicting in advance and the information of time error, when used for posterior analysis. Specifically, tweets and reply tweets were converted into vectors using the BERT general-purpose language model that was train

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Nahari, Vina Rizky, and Dwi Susanti. "The Phenomenon of Media Virality Formula in Budi Pekerti Movie: A Semiotic Analysis Study." Proceeding of International Conference on Digital, Social, and Science 1, no. 01 (2024): 398–410. https://doi.org/10.62201/icodss.v1i01.183.

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Nowadays many people are competing to be in the spotlight of public conversation by making various efforts. This phenomenon is called viral. Social media also supports user content to achieve virality, so there are celebrities who go viral because of idle content such us, Fadil Jaidi/@fadiljaidi, Fujianti/@fuji_an, and Awkarin/@awkarin. Therefore many people want to go viral to get sponsorship cooperation and get brand endorsements. The movie Budi Pekerti also illustrates the phenomenon played by characters who show their desire to achieve virality through social media. It provides insight for

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Melehin, Alexey I. "Remote cognitive behavioral therapy for viral anxiety associated with the COVID-19 pandemic." National Psychological Journal 39, no. 3 (2020): 39–47. http://dx.doi.org/10.11621/npj.2020.0306.

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Relevance. The coronavirus pandemic has had a significant negative impact on the mental health of the population leading to an increase in anxiety disorders, depression, sleep disorders, eating disorders and alcohol abuse. This situation urgently demanded the introduction of a new method of providing psychological assistance, taking into account the inaccessibility of its full-time forms (“face to face”) in an epidemic. The objective of the article is to acquaint Russian mental health professionals with the specifics of the application and the effectiveness of short-term distance cognitive-beh

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Dafonte-Gómez, Alberto. "The key elements of viral advertising. From motivation to emotion in the most shared videos." Comunicar 22, no. 43 (2014): 199–207. http://dx.doi.org/10.3916/c43-2014-20.

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From its origins in the mid ‘90, the application of the concept of virality to commercial communication has represented an opportunity for brands to cross the traditional barriers of the audience concerning advertising and turn it into active communicator of brand messages. Viral marketing has been based, since then, on two basic principles: offer free and engaging content that masks its commercial purpose to the individual and use of using a peer-to-peer dissemination system. The transformation of the passive spectator into an active user who broadcasts advertising messages promoted by sponso

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Drałus, Dorota, and Monika Wichłacz. "The Performativity of Weaponized Language: Manipulation, Power, and Resistance." Roczniki Nauk Społecznych 53, no. 1 (2025): 93–110. https://doi.org/10.18290/rns2025.0011.

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This study explores weaponized communication—a strategic manipulation of language used to influence perceptions, emotions, and behavior while undermining democratic values and societal cohesion. Building on theories of speech acts by John L. Austin and John Searle, it examines how language’s performative nature is exploited to reshape realities, normalize exclusion, and disrupt public trust. Weaponized communication leverages modern technology to amplify cognitive overload, disinformation, and divisive narratives, marking a shift from traditional persuasion to emotion-driven, viral rhetoric. T

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Gray, Chris Hables. "Virus Is a Language." Cultural Politics 17, no. 1 (2021): 92–101. http://dx.doi.org/10.1215/17432197-8797571.

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Abstract To understand 2020’s pandemic is to see virus as a language we can use. By drawing on viral principles—viruses are infections through information, viruses can be understood only through percentages and exponentials, and viruses are zombies from outer space—the dynamics of our twenty-first-century virus crisis can be discerned, even influenced. The crisis isn't just biological, it is about ideas and how they propagate through, for example, conspiracy theories and inflammatory actions. Viral emotions are integral to what is happening, as attention to both the virus of fascism and fear-b

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Tedjasulaksana, Jeffrey Junior, and Abba Suganda Girsang. "Virality classification from Twitter data using pre-trained language model and multi-layer perceptron." Indonesian Journal of Electrical Engineering and Computer Science 35, no. 3 (2024): 1952. http://dx.doi.org/10.11591/ijeecs.v35.i3.pp1952-1962.

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Twitter is one of the well-known text-based social media that is often used to disseminate content. According to Katadata, Indonesia ranked fifth in the world in 2023. So many people or organizations want to make tweets go viral. Therefore, this research aims to develop a model that uses tweet data from the Indonesian language Twitter social media to categorize the level of virality. There are several tasks in classifying the level of virality, such as upsampling data, predicting sentiment and emotion, and text embedding. Upsampling data was carried out because the dataset used was an imbalanc

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Jeffrey, Junior Tedjasulaksana Abba Suganda Girsang. "Virality classification from Twitter data using pre-trained language model and multi-layer perceptron." Indonesian Journal of Electrical Engineering and Computer Science 35, no. 3 (2024): 1952–62. https://doi.org/10.11591/ijeecs.v35.i3.pp1952-1962.

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Twitter is one of the well-known text-based social media that is often used to disseminate content. According to Katadata, Indonesia ranked fifth in the world in 2023. So many people or organizations want to make tweets go viral. Therefore, this research aims to develop a model that uses tweet data from the Indonesian language Twitter social media to categorize the level of virality. There are several tasks in classifying the level of virality, such as upsampling data, predicting sentiment and emotion, and text embedding. Upsampling data was carried out because the dataset used was an imbalanc

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Ubaedilah, Nofian, Puji Isyanto, and Asep Darojatul Romli. "Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Impulsif Pada Pengguna Tiktok Shop." Journal of Trends Economics and Accounting Research 4, no. 1 (2023): 46–56. http://dx.doi.org/10.47065/jtear.v4i1.875.

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The phenomenon of "TikTok Temptation" has emerged due to the diverse and captivating content on the platform, such as trending product reviews. Viewers who don't want to miss out often find themselves drawn to products that are going viral and being discussed by content creators. Such content sparks curiosity in many individuals, leading them to frequently make impulsive purchases of these products through TikTok Shop, sometimes even without prior planning. The aim of this research is to uncover the factors influencing impulsive buying decisions. Building on previous studies, impulsive buying

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Szepietowska, Ewa M., and Sara A. Filipiak. "Greater knowledge about COVID-19, more negative emotions. Research in adult Poles after 2nd and 5th waves of the pandemic." Current Problems of Psychiatry 24 (January 25, 2023): 19–32. http://dx.doi.org/10.12923/2353-8627/2023-0002.

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Introduction: The study investigated the dynamics of cognitive and emotional representation of COVID-19 in adult Poles, following the second (2021) and the fifth (2022) wave of the pandemic. Material and methods: The study involved a total of 303 subjects (N = 198 in Survey 1 in 2021, and N = 105 in Survey 2 in 2022). The following measures were used: a questionnaire covering demographic data and general opinions about COVID-19 as well as the Revised Illness Perception Questionnaire (IPQ-R). Results: After the fifth wave, significantly more respondents were convinced that COVID-19 was a real a

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Song, Yuhan, and Haiting Yang. "Research on Viral Marketing of Global Warming Communication based on the STEPPS Model." Highlights in Business, Economics and Management 23 (December 29, 2023): 754–61. http://dx.doi.org/10.54097/c3msc941.

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Effective communication of global warming information is the basic process to alleviate the climate change problem closely linked to humans’ sustainable development. What’s more, climate change is not reversible and invisible. The reasons for the failure to communicate global warming-related information can be attributed to obscure language, unidirectional input, and disinformation. Therefore, catching people’s eyes in this field isn’t easy. Although the United Nations and governments implement lots of policies to reduce the emission of carbon dioxide, global warming has threatened millions of

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Savolainen, Laura, Damian Trilling, and Dimitra Liotsiou. "Delighting and Detesting Engagement: Emotional Politics of Junk News." Social Media + Society 6, no. 4 (2020): 205630512097203. http://dx.doi.org/10.1177/2056305120972037.

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How do audiences make sense of and interact with political junk news on Facebook? How does the platform’s “emotional architecture” intervene in these sense-making, interactive processes? What kinds of mediated publics emerge on and through Facebook as a result? We study these questions through topic modeling 40,500 junk news articles, quantitatively analyzing their engagement metrics, and a qualitative comment analysis. This exploratory research design allows us to move between levels of public discourse, zooming in from cross-outlet talking points to microsociological processes of meaning-mak

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Su, Zi Bin, and Pang Chia Yee. "A Qualitative Research on Genders in Crisis: Young Adults’ Perspective and Experiences towards the COVID-19." Malaysian Journal of Social Sciences and Humanities (MJSSH) 7, no. 3 (2022): e001368. http://dx.doi.org/10.47405/mjssh.v7i3.1368.

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As disaster occurs and impacts humanity negatively, issues like community-related risks for mental health, challenges within families and more will start to rise. People tend to lose jobs, businesses, places to live, or even family members. The government of Malaysia declared a Movement Control Order (MCO) in order to regulate viral replication and smooth the pandemic curve caused by COVID-19. Therefore, qualitative research about what the young adults of Malaysia perceive and experience in the COVID-19 situation has been conducted. Twelve individuals who have undergone MCO participated in the

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Melehin, A. I. "Remote cognitive behavioral psychotherapy for stress disorder associated with the COVID-19 pandemic." Journal of Telemedicine and E-Health 6, no. 3 (2020): 3–14. http://dx.doi.org/10.29188/2542-2413-2020-6-3-3-14.

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This article presents for the first time the symptoms of pandemic-related stress disorder. The article describes the general specifics of remote cognitive behavioral psychotherapy in the context of the COVID-19 pandemic, highlights its advantages and disadvantages. The components of remote examination of the mental state of a patient with a pandemic stress disorder are described. The modules and effectiveness of the short-term protocol of cognitive behavioral psychotherapy Anderson's approach is aimed at influencing the patient's viral anxiety by minimizing dysfunctional strategies for regulat

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Melehin, A. I. "Remote cognitive behavioral psychotherapy for stress disorder associated with the COVID-19 pandemic." Journal of Telemedicine and E-Health 6, no. 3 (2020): 3–14. http://dx.doi.org/10.29188/2542-2413-2020-6-3-3-14.

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This article presents for the first time the symptoms of pandemic-related stress disorder. The article describes the general specifics of remote cognitive behavioral psychotherapy in the context of the COVID-19 pandemic, highlights its advantages and disadvantages. The components of remote examination of the mental state of a patient with a pandemic stress disorder are described. The modules and effectiveness of the short-term protocol of cognitive behavioral psychotherapy Anderson's approach is aimed at influencing the patient's viral anxiety by minimizing dysfunctional strategies for regulat

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Del Ciampo, Luiz Antonio, and Ieda Regina Lopes Del Ciampo. "Genital human papilloma virus, adolescent and vaccine: a mini-review." Science Archives 03, no. 04 (2022): 332–35. http://dx.doi.org/10.47587/sa.2022.3413.

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Genital human papillomavirus HPV infection is the most common sexually transmitted infection worldwide, involving men and women of all ages, and is associated with poor health outcomes. Particularly during adolescence, this health problem assumes greater proportions due to the behavioral characteristics of adolescents, which make them a person at high risk of contracting this infection. As they are in the process of physical, emotional, sexual, and social maturation, adolescents exhibit risky behaviors due to the beginning of sexual activities driven by pubertal development, most of the time w

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Kuvaeva, Irina O., and Alexandra M. Strelnikova. "Conceptualisation of the pandemic situation by the recovered people." Vestnik of Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics 27, no. 3 (2021): 72–82. http://dx.doi.org/10.34216/2073-1426-2021-27-3-72-82.

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The article is devoted to the study of the concept of the pandemic and coping behaviour. Two groups of participants are the following – the recovered respondents (n=57) and those who have not had a new coronavirus infection (n=57). The concept of the pandemic in psychological interpretation is a mental model that reflects objectified and subjective-evaluative characteristics and affects the choice of copings in a specific difficult situation. Based on the expert work, the relevant objectified and subjective-evaluative characteristics of the pandemic concept were identified. The conceptualisati

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Smirnov, A. N. "European Right-Wing Centrism in the Face of the Coronavirus Crisis." Outlines of global transformations: politics, economics, law 13, no. 5 (2020): 114–27. http://dx.doi.org/10.23932/2542-0240-2020-13-5-7.

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The article examines the reaction of European right-centrist politicians to the threats associated with the spread of coronavirus infection. At the same time, the political context of the perception of the problem is analyzed, especially vividly expressed in approaches to understanding the current crisis and its consequences for the European integration project. The close relationship that exists between the actualization of the national-state identity of Europeans and the increasing requirements for their security is stated. According to leading representatives of the European People’s Party,

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ABUIN, VENCES NATALIA, and Rosales Daniel Francisco García. "Populist strategies on Twitter: analysis of the political discourse during the campaign for the general elections in Spain on November 10th, 2019." Communication & Society 36, no. 4 (2023): 175–90. https://doi.org/10.5281/zenodo.14614885.

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In recent years we have witnessed a resurgence of populism, which has relied on the virality of social networks to deepen its roots in society and spread its ideas. This paper analyses the populist strategies used by all parties to viralise their messages in the online environment, regardless of ideology. The present research has also examined the possible existence of complementary strategies used by the parties’ organisational profiles and those of their leaders. To this end, a content analysis has been carried out regarding the publications made on Twitter during the 2019 election cam

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Okoronkwo, Chizorom Ebosie. "Analysing the Use of Memes as a Messaging Strategy for Resilience and Crisis Communication." International Journal of Research and Innovation in Social Science IX, no. I (2025): 2900–2909. https://doi.org/10.47772/ijriss.2025.9010236.

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This review analyses the use of memes as a messaging strategy for resilience and crisis communication. Memes utilise the viral nature to convey messages rapidly and efficiently when employed as a communications tactic. This makes memes an essential tool in marketing strategy for resilience and crisis communication. This review is underpinned with the Situational Crisis Communication Theory (SCCT), which was developed by W. Timothy Coombs. Memes have evolved into powerful communication tools capable of conveying complex emotions, ideas, and social commentaries with remarkable speed and reach. T

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West, Nora S., William Ddaaki, Sarah M. Murray, et al. "“Someone who hates themself doesn’t come for their drugs”: Experiences of mental health along the HIV care continuum in South-Central, Uganda." PLOS ONE 19, no. 10 (2024): e0290809. http://dx.doi.org/10.1371/journal.pone.0290809.

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Introduction Poor mental health occurs more frequently among people living with HIV. Understanding what mental health problems occur and at what point during the continuum of HIV care is critical to ensure these problems are identified and appropriately addressed. We explored how mental health is experienced along the HIV care continuum in Rakai, Uganda. Methods We conducted qualitative semi-structured in-depth interviews with 20 adults living with HIV and 10 health workers from March to December 2020. Interviews followed a timeline approach. Responses were analyzed using content analysis. Res

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Idowu, Olubunmi, and Titilayo Soji-Oni. "The Role of Language in Emotions: A Pragmatic Analysis of the Naked Man’s Utterances during the Naira Scarcity in a Banking Hall in Nigeria." Outlook: Journal of English Studies 15 (July 15, 2024): 137–46. http://dx.doi.org/10.3126/ojes.v15i1.67773.

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The unique socio-economic contexts known as trendy speech events take place especially in commercial banking halls as the result of a tensed political situation in Nigeria. Against this backdrop, this paper focuses on the use of speech act theory in pragmatics by a naked man to explicate the various illocutionary acts of the data for this study. The data comprises 45 sentences of the viral video used for this analysis. The mixed method design was adopted for this study. The qualitative method accounted for the content and the textual analyses, while the quantitative method was used for the per

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Ilmy Firdaus Hafidz, Rofhani Rofhani, and Lina Puryanti. "Fear of Missing Out and the Hyperreal Consumption of BTS Meal: A Study of Indonesian Muslimah Millennials." Journal of Islamic Philosophy and Contemporary Thought 2, no. 2 (2024): 151–73. https://doi.org/10.15642/jipct.2024.2.2.151-173.

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This article discusses the phenomenon of Fear of Missing Out (FoMO) in the consumption behavior of BTS Meal by Indonesian Muslimah millennials through Jean Baudrillard’s perspective on simulacra and hyper-reality. This study uses a qualitative method with a phenomenological approach through semi-structured interviews and photo elicitation techniques on nine female Muslim millennial informants. The results indicate that BTS Meal consumption is influenced by low individual control over consumption choices and intensive social media contamination. The urge to purchase the product is no longer bas

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Cruvinel, Ilton Belchior, Mauricio Dias Paes Lemes, and Matheus Barcelos de Jesus. "DIGITAL POLITICAL MARKETING IN BRAZIL: PLATFORMS, STRATEGIES, AND VOTER BEHAVIOR." REVISTA FOCO 18, no. 6 (2025): e8770. https://doi.org/10.54751/revistafoco.v18n6-029.

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This article examines the impact of digital platforms on Brazilian voter behavior, focusing on digital political marketing strategies, the spread of disinformation, and the intensification of polarization between 2020 and 2024. Through a systematic qualitative literature review, empirical studies published in peer-reviewed journals were analyzed, with an emphasis on national, regional, and municipal elections. The findings reveal that social media platforms such as Facebook, Instagram, WhatsApp, Twitter, and TikTok have reshaped political communication, enabling precise voter targeting and amp

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Nur Fadilah and Ari Nugrahani. "Penggunaan Ragam Bahasa Sarkasme pada Kolom Komentar Akun Tiktok @Vadelbadjideh." Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora 5, no. 1 (2025): 386–404. https://doi.org/10.55606/khatulistiwa.v5i1.6041.

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This study aims to describe the types of sarcasm found in the comment section of the TikTok account @vadelbadjideh, the types of posts that receive the most sarcastic comments, and the illocutionary speech acts contained in those comments. The research method used is descriptive qualitative, employing documentation techniques by capturing screenshots of comments from the most viewed video posts. The data were analyzed using a pragmatic approach based on Charles Morris’s theory and classified according to Elizabeth Camp’s sarcasm types and Searle’s speech act categories. The results show that l

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Li, Xin, Haiyun Shen, and Zhuoyi Zhang. "Fabricating Salacious Rumors on the Internet exists among Adolescents Affect the Emotions, Mental Health, and Well-being of Bystanders or Spreaders." Journal of Education, Humanities and Social Sciences 22 (November 26, 2023): 741–45. http://dx.doi.org/10.54097/ehss.v22i.13353.

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Through reviewing previous research, the opinion if teenagers and other bystander one internet salacious rumors and the influence on those bystanders are discussed in detail in this article. The topic was split into three different directions for discussion and proof. The first one is whether will the bystander perceive the falsehoods as true or not with a conclusion of internet user will easily truth falsehood and will transfer the rumor immediately. The second one is dose social media amplify or narrow the effects of cyberbullying (especially for salacious rumors) in comparison to reality to

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Zeyu, Wang, Zhu Yue, and Zhang Qian. "LLM for Sentiment Analysis in E-commerce: A Deep Dive into Customer Feedback." Applied Science & Engineering Journal for Advanced Research 3, no. 4 (2024): 8–13. https://doi.org/10.5281/zenodo.12730477.

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With the rise of online shopping becoming an integral part of daily life, it has brought unparalleled convenience, allowing us to purchase anything from daily necessities to luxury items with ease. On platforms like Amazon[1], customer feedback mechanisms play a crucial role in shaping user behavior and business practices. These mechanisms include the Star Rate (1-5) and detailed reviews. The star rating provides a quick and intuitive way for customers to score a product, while reviews offer comprehensive descriptions and shopping experiences. These feedback systems influence other customers'

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