Relevant bibliographies by topics / Viral Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Viral Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Viral Marketing"

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KARPAGAVALLI.G, KARPAGAVALLI G., and B. MANUEL PINTO. "Viral Marketing- An Insight." International Journal of Scientific Research 3, no. 4 (2012): 12–13. http://dx.doi.org/10.15373/22778179/apr2014/231.

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Ramadhani, Ghina. "Viral Marketing." IMOVICCON Conference Proceeding 1, no. 1 (2019): 123–30. http://dx.doi.org/10.37312/imoviccon.v1i1.14.

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Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media. Through The Line occurred to define internet media which has the quality of both above the line and below the line medias. Another form of adaptation to this situation exists in the form of marketing strategies; that is viral marketing. Viral marketing is a strategy that is only relevant in
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Arora, Neha, and Ashok Wahi. "Viral Marketing." International Journal of Online Marketing 4, no. 1 (2014): 52–63. http://dx.doi.org/10.4018/ijom.2014010105.

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The paper explores how viral marketing plays a major role for the companies in the present scenario. This paper gives an insight into the various models to provide an overview into the mathematical aspect associated with viral marketing. At the end the implications of viral marketing on various different industries is discussed. This manuscript elucidates how organizations can design their viral marketing campaigns targeting different types of customers.
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Grunder, Rebecca. "Viral Marketing." WiSt - Wirtschaftswissenschaftliches Studium 32, no. 9 (2003): 539–41. http://dx.doi.org/10.15358/0340-1650-2003-9-539.

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Jain, Dr Ritika. "Viral Marketing: Power or Menace." Indian Journal of Applied Research 3, no. 5 (2011): 403–5. http://dx.doi.org/10.15373/2249555x/may2013/123.

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Barutcu, Suleyman. "Mobile viral marketing." Journal of Internet Applications and Management 2, no. 1 (2011): 5–13. http://dx.doi.org/10.5505/iuyd.2011.87587.

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Schögel, Marcus. "Marketing goes Viral." Marketing Review St. Gallen 26, no. 1 (2009): 1. http://dx.doi.org/10.1007/s11621-009-0001-1.

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Dixit, Sushil Kumar. "Viral Marketing – A Power Tool." APEEJAY Journal of Management, Sciences and Technology 2, no. 2 (2008): 50–56. https://doi.org/10.5281/zenodo.8303734.

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One of the latest buzzwords in e-commerce is "viral marketing" - the basic idea being to use the power of the Internet to spread the good news about a product like an epidemic. The concept of viral marketing is not new. Its precursor Word-of-mouth marketing has been around for ages. The principle behind word-of-mouth marketing is simpJe; use influencers to generate peer-to-peer product recommendations. Prior to the advent of the Internet, however, this form of marketing was too disjointed to effectively benefit most advertisers. The effect of word-of-mouth was largely confined to spe
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Irma Aprianti, Dian, and Muhammad Ramadhan Reksa. "ANALISIS VIRAL MARKETING DAN VIRTUAL BRAND COMMUNITY TERHADAP BRAND ADVOCACY PRODUK JAM TANGAN MEREK CASIO G SHOCK." Jurnal Ekonomika : Manajemen, Akuntansi, dan Perbankan Syari'ah 11, no. 1 (2022): 115–28. http://dx.doi.org/10.24903/je.v11i1.1059.

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Permasalahan yang melatar belakangi penelitian ini adalah untuk mengetahui bagaimana pengaruh Viral Marketing dan Virtual Brand Community terhadap Brand Advocacy. Penelitian ini menganalisis bagaimana Brand Advocay yang dipengaruhi Viral Marketing dan Virtual Brand Community. Saat ini tidak bisa dipungkiri Viral Marketin dan Virtual Brand Community sebagai salah satu pendorong Brand Advocacy.
 Penelitian ini menggunakan analisis regresi linear berganda dengan variable bebas yaitu Viral Marketing sebagai variable X dan Virtual Brand Community sebagai X2 dengan Brand Advocacy sebagai varaib
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Erwin, Erwin, Haris Maupa, Julius Jilbert, and Abdullah Sanusi. "Amplifying the Customer Voice: Unleashing the Power of Influencer Partnerships and Co-creation to Drive Viral Growth." International Journal of Religion 5, no. 11 (2024): 8114–22. http://dx.doi.org/10.61707/yb8qg779.

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The escalating prominence of social media trends within micro and small enterprise (MSEs) marketing strategies has prompted this research. Its primary objective is to scrutinize the influence of influencer marketing and co-creation on MSEs' marketing performance, with viral marketing serving as a mediating factor. A survey involving 214 MSEs, utilizing a 5-point Likert scale questionnaire, yielded the data for this study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through Warp-PLS version 8.0. The findings reveal that both influencer marketin
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Dissertations / Theses on the topic "Viral Marketing"

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Ruoss, Sven. "Erfolgsfaktoren des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02600278002/$FILE/02600278002.pdf.

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Stirnemann, Sandra. "Verhaltenswirksamkeit des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02601128002/$FILE/02601128002.pdf.

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Gholamzadeh, Caroline, and Karolina Jakobsson. "Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16192.

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Ilar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.

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This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Li
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Bryce, Michael. "Viral marketing potential and pitfalls." Saarbrücken VDM, Müller, 2004. http://deposit.ddb.de/cgi-bin/dokserv?id=2761738&prov=M&dok_var=1&dok_ext=htm.

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Ahlberg, Jakob. "Successful Methods of Viral Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39843.

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Klinger, Michaela. "Virales Marketing : die Macht der sozialen Netzwerke /." Saarbrücken : VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2874943&prov=M&dok_var=1&dok_ext=htm.

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Gayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.

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Jara, Silva Carlos Segundo, Nontol Miguel Ángel Liza, Deza Edwin Muñoz, and Canchanya Dennys Jesús Santana. "Marketing viral en el sector turístico." Master's thesis, Pontificia Universidad Católica del Perú, 2013. http://hdl.handle.net/20.500.12404/13630.

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El marketing viral y el sector turístico han incrementado su importancia desde comienzos del siglo XXI, tanto para el crecimiento económico de los países como de las empresas. El incremento exponencial de las difusiones virales en los medios sociales, lo cual involucra de manera directa la difusión de los destinos turísticos, ― a través de opiniones, recomendaciones e informaciones ―, y las estimaciones de crecimiento del sector turístico a nivel mundial por parte de la Organización Mundial del Turismo (2012) ― 3.3% anual entre los años 2010 y 2030 ―, hacen relevante entender la relación
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Stålnacke, Larsson Richard, and Niklas Odén. "What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing." Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45659.

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What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being
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Books on the topic "Viral Marketing"

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Langner, Sascha. Viral Marketing. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8258-2.

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Langner, Sascha. Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5.

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Langner, Sascha. Viral Marketing: Wie sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen. 2nd ed. Gabler, 2007.

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Stratten, Scott. UnMarketing: Stop Marketing. Start Engaging. Wiley, 2010.

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Justin, Kirby, and Marsden Paul, eds. Connected marketing: The viral, buzz and word of mouth revolution. Butterworth-Heinemann, 2006.

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Ben-Zenou, Claudine. Discuss the value of Viral marketing as part of the online marketing mix. LCP, 2000.

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McColl, Peggy. Viral explosions!: Proven techniques to expand, explode, or ignite your business or brand online. Career Press, 2010.

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Viral Marketing. Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9537-7.

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Grahan, Sophia. Viral Marketing. Lulu Press, Inc., 2010.

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Braitinger, Frederike. Viral Marketing. GRIN Verlag GmbH, 2013.

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Book chapters on the topic "Viral Marketing"

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Partida, Alberto, and Diego Andina. "Viral Marketing." In Lecture Notes in Electrical Engineering. Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-90-481-8882-6_7.

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Lindgreen, Adam, Angela Dobele, Michael Beverland, and Joëlle Vanhamme. "Viral Marketing." In Marketing Metaphors and Metamorphosis. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230227538_7.

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Zhang, Jiawei, and Philip S. Yu. "Viral Marketing." In Broad Learning Through Fusions. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12528-8_10.

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Langner, Sascha. "Einleitung." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_1.

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Langner, Sascha. "Grundlagen: Wie entsteht Mund-zu-Mund-Propaganda?" In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_2.

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Langner, Sascha. "Was ist Viral Marketing?" In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_3.

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Langner, Sascha. "Kernelemente des Viral Marketing." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_4.

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Langner, Sascha. "Planung und Umsetzung einer Viral-Marketing-Kampagne." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_5.

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Langner, Sascha. "Erfolgsmessung." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_6.

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Langner, Sascha. "Fallstudien." In Viral Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-8349-9078-5_7.

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Conference papers on the topic "Viral Marketing"

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Hansen, Derek L., and Christianne Johnson. "Veiled viral marketing." In the 2nd ACM SIGHIT symposium. ACM Press, 2012. http://dx.doi.org/10.1145/2110363.2110393.

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Lakshmanan, Laks V. S. "Viral marketing 2.0." In SIGMOD/PODS'16: International Conference on Management of Data. ACM, 2016. http://dx.doi.org/10.1145/2980523.2980526.

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Stonedahl, Forrest, William Rand, and Uri Wilensky. "Evolving viral marketing strategies." In the 12th annual conference. ACM Press, 2010. http://dx.doi.org/10.1145/1830483.1830701.

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Xia, Xiufeng, Na Wang, and Xiaoming Li. "Core Group Marketing Strategy in Web Viral Marketing." In 2012 Fourth International Conference on Computational and Information Sciences (ICCIS). IEEE, 2012. http://dx.doi.org/10.1109/iccis.2012.114.

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Zhechev, Vladimir, and Maria-Yoana Gercheva. "An overview of viral marketing." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24077z.

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Many scholars and practitioners invest a great deal of time and effort to demystify the tools for shining through marketing messages. Harnessing the power of online technologies and quick (online) spread of word of mouth has yielded greatly positive results for markets. However, some of the dimensions of effectiveness are yet to be explored. In view of this, viral marketing has earned itself the reputation of a strategic tool that has the power to influence customers rapidly and offer extra value through means of innovative marketing practices. The aim of this article is to review different de
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Datta, Samik, Anirban Majumder, and Nisheeth Shrivastava. "Viral Marketing for Multiple Products." In 2010 IEEE 10th International Conference on Data Mining (ICDM). IEEE, 2010. http://dx.doi.org/10.1109/icdm.2010.52.

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." In the 7th ACM conference. ACM Press, 2006. http://dx.doi.org/10.1145/1134707.1134732.

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Liu, Min, and TianShi Qu. "Cases Discussion for Viral Marketing." In 2011 International Conference on Control, Automation and Systems Engineering (CASE). IEEE, 2011. http://dx.doi.org/10.1109/iccase.2011.5997667.

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Zhao, Juan, Lu-Xing Yang, and Xiaofan Yang. "Maximum Profit of Viral Marketing." In the 2019 4th International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3325730.3325767.

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Zhang, Zhao, Yishuo Shi, James Willson, Ding-Zhu Du, and Guangmo Tong. "Viral marketing with positive influence." In IEEE INFOCOM 2017 - IEEE Conference on Computer Communications. IEEE, 2017. http://dx.doi.org/10.1109/infocom.2017.8057070.

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Reports on the topic "Viral Marketing"

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Kobia, Caroline, and Chuanlan Liu. Developing an Attitudinal Model of Viral Marketing Acceptance: Moderating Effects of Consumer Traits and Situational Factors. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-936.

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Kobia, Caroline, and Chuanlan Liu. Developing a Framework to Understand the Roles of Fashion Leaders and Followers in a Process of Fashion Viral Marketing Campaigns. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-508.

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Asfaw, Etenesh. “Dehqan” Farms: Uzbekistan’s Underserved 70 Percent. TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2020. https://doi.org/10.70735/vzxc8585.

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Support targeted to the small Dehqan farms would increase national agricultural productivity, supporting livelihoods in rural areas. Seventy percent of Uzbekistan’s agricultural output comes from the Dehqan farms that represent 95 percent of all farms and operate only one-fifth of all farmland. Dehqan farms have unrestricted production and marketing choices, stronger tenure security, and higher crop productivity compared with large farms. Dehqan farms, however, experience global yield gaps, have difficulty entering modern markets and own little incomes. Uzbekistan’s agriculture sector needs to
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