Relevant bibliographies by topics / Viral Marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Viral Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Ruoss, Sven. "Erfolgsfaktoren des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02600278002/$FILE/02600278002.pdf.

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2

Stirnemann, Sandra. "Verhaltenswirksamkeit des Viral Marketing." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02601128002/$FILE/02601128002.pdf.

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3

Gholamzadeh, Caroline, and Karolina Jakobsson. "Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16192.

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4

Ilar, Sandra. "The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-105864.

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This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Li
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Bryce, Michael. "Viral marketing potential and pitfalls." Saarbrücken VDM, Müller, 2004. http://deposit.ddb.de/cgi-bin/dokserv?id=2761738&prov=M&dok_var=1&dok_ext=htm.

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6

Ahlberg, Jakob. "Successful Methods of Viral Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39843.

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7

Klinger, Michaela. "Virales Marketing : die Macht der sozialen Netzwerke /." Saarbrücken : VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2874943&prov=M&dok_var=1&dok_ext=htm.

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Gayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.

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9

Jara, Silva Carlos Segundo, Nontol Miguel Ángel Liza, Deza Edwin Muñoz, and Canchanya Dennys Jesús Santana. "Marketing viral en el sector turístico." Master's thesis, Pontificia Universidad Católica del Perú, 2013. http://hdl.handle.net/20.500.12404/13630.

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El marketing viral y el sector turístico han incrementado su importancia desde comienzos del siglo XXI, tanto para el crecimiento económico de los países como de las empresas. El incremento exponencial de las difusiones virales en los medios sociales, lo cual involucra de manera directa la difusión de los destinos turísticos, ― a través de opiniones, recomendaciones e informaciones ―, y las estimaciones de crecimiento del sector turístico a nivel mundial por parte de la Organización Mundial del Turismo (2012) ― 3.3% anual entre los años 2010 y 2030 ―, hacen relevante entender la relación
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10

Stålnacke, Larsson Richard, and Niklas Odén. "What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing." Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45659.

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What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being
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Larsson, Tom. "Kan jag bli viral?" Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20056.

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Integrationen av sociala medier i dagens samhälle har bidragit till framväxten av en mersammankopplad och global värld. En värld som erbjuder fler tekniska möjligheter än tidigare, men som även bidrar med nya utmaningar. En av dessa utmaningar är hur man ska agera för att bli positivt utmärkt på den alltmer konkurrensutsatta arbetsmarknaden. Denna studie syftar till att angripa denna utmaning genom att undersöka hur den sociala applikationen Instagram kan användas som en kanal för personlig marknadsföring. Studiens slutsatser, vilka är baserade på en kombination av resultat från litteraturstud
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12

Klinger, Michaela. "Virales Marketing die Macht der sozialen Netzwerke." Saarbrücken VDM, Müller, 2004. http://deposit.d-nb.de/cgi-bin/dokserv?id=2874943&prov=M&dok_var=1&dok_ext=htm.

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13

Qvist, Olof, and Julia Berggren. "Viral Marketing : How does the individual view a viral marketing message and what makes him or her pass it along?" Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-672.

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<p>Viral marketing is a form of marketing that is based on individuals sharing of a message within their social network. When viral marketing works, it’s cheap and efficient and there are several examples of successful viral marketing campaigns that has given products or companies great success.</p><p>Viral marketing is relatively unexplored as a phenomenon, and there are several different suggested paths to choose to form a successful campaign. One suggestion is that viral marketers base their campaigns on different feelings to make the individual share the campaign, or feeling, with its soci
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14

Sivera, Bello Silvia. "Marketing viral: claves creativas de la viralidad publicitaria." Doctoral thesis, Universitat Ramon Llull, 2014. http://hdl.handle.net/10803/247406.

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L'objectiu principal d'aquesta tesi doctoral és detectar si existeixen claus creatives comunes en els vídeos publicitaris virals que constitueixin un detonant per al seu contagi entre els usuaris de les xarxes socials digitals. S'inicia amb un estudi diagnòstic de la literatura existent sobre el tema per aclarir conceptes, resoldre confusions terminològiques i distingir diferències entre el màrqueting viral, la publicitat viral o la publicitat boca a orella, entre d’altres. A continuació, s'estudia un marc conceptual reticular, en el qual es connecten els fonaments del màrqueting, de la com
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15

Chohan, Raeesah. "Understanding the role of emotion in viral marketing." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/5815.

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Includes abstract.<br>Includes bibliographical references.<br>Using the Internet to share content online is not only a daily activity for many people, yet a means to share their experiences and emotion with others. This study aims to answer why Internet users in South Africa share content online and to better understand the role of emotion in viral marketing. There are three main objectives of this study: to determine what encourages people to share content online, to investigate the role of emotion in sharing content online and to determine whether there is a difference between sharing conten
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16

Ptáček, Petr. "Guerrilla marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-14084.

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Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
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Puro, Emma, and Nathalie Randeniye. "Viral Marketing : en analys av dold marknadsföring på YouTube." Thesis, Linköping University, Linköping University, Linköping University, Linköping University, Faculty of Arts and Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-17352.

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18

Yang, Xiaofang. "Viral Marketing: A New Branding Strategy to Influence Consumers." Thesis, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/20660.

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The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Responding to marketing trends and catering to consumers’ psychological demands and behavioral changes, viral marketing represents the latest online customer-centric marketing (Shukla, 2010). Extending the advertising effects of word-of-mouth (WOM) communication and Internet marketing, viral marketing has
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19

Botha, Elsie Margaretha. "Contagious Communications : The role of emotion in viral marketing." Doctoral thesis, KTH, Industriell marknadsföring, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150888.

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The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. With the ever increasing growth of the internet and the rise of social media and social network sites, viral marketing has cemented itself in the marketing and corporate agenda. However, while there has been a shift in marketing budge
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Maia, Gabriel Monteiro da Fonseca Leal. "A estratégia do marketing viral no laço social contemporâneo." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/17053.

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Made available in DSpace on 2016-04-29T13:31:10Z (GMT). No. of bitstreams: 1 Gabriel Monteiro da Fonseca Leal Maia.pdf: 598823 bytes, checksum: 35700c02e6514ebcf21024b2cc2f933a (MD5) Previous issue date: 2014-03-28<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>The present work had as its main purpose to investigate, under the lacanian psychoanalytic notion of discourse as a form for enjoyment implementation on social bonds, the way in which the modality referred to as "viral marketing" largely employed in the Internet fuses with the technical properties of netw
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Silva, Nelito Falcão da. "Marketing viral : quando os internautas são a melhor propaganda." reponame:Repositório Institucional da UnB, 2008. http://repositorio.unb.br/handle/10482/2284.

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Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, 2008.<br>Submitted by wesley oliveira leite (leite.wesley@yahoo.com.br) on 2009-09-18T14:23:26Z No. of bitstreams: 1 2008_NelitoFalcaodaSilva.pdf: 963733 bytes, checksum: 344cf623384698da7ac8f74ff4f577c1 (MD5)<br>Approved for entry into archive by Luanna Maia(luanna@bce.unb.br) on 2009-11-24T18:37:37Z (GMT) No. of bitstreams: 1 2008_NelitoFalcaodaSilva.pdf: 963733 bytes, checksum: 344cf623384698da7ac8f74ff4f577c1 (MD5)<br>Made available in DSpace on 2009-11-24T18:37:37Z (GMT). No. of bitstreams: 1 2008_NelitoFalcao
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Poore, Amanda. "Catch the wave : how viral marketing can help GECDF create a remarkable product /." Lynchburg, VA : Liberty University, 2007. http://digitalcommons.liberty.edu.

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23

Kapusta, Tomáš. "Využití online nástrojů v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71804.

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Diploma thesis deals with dynamically developing medium -- Internet and focuses on its marketing usage. At first the thesis describes development of the Internet worldwide, in Czech republic and analyzes czech Internet users. Then follows description advantages and disadvantages of the Internet as a marketing tool and media analyses. The thesis also describes various kinds of Internet marketing tools as viral marketing, buzz marketing, social networks and others. In section buzz marketing is focus on insight into real work in media communication agency . The gained information are used as a th
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Nilsson, Ida, and Magnus Svensson. "The viral makes you aware : how is brand association affected by viral marketing through individual networks." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5930.

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<p>Nowadays the internet has become more and more important in today’s technology addicted society. Consumers of today use the internet as a tool to communicate, do shopping and search for information. Hence, the internet has become a convenient way for organizations to reach out to consumers in an easy and cheap way, specially through the tool viral marketing. In this paper we research the phenomenon brand awareness and brand association affected by viral marketing. This is done through two research questions: <em>How does a commercial affect consumers to create a network Viral marketing camp
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Alcazar, Alexander, and Alexander Weiss. "Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-98190.

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<p>In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the r
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Kutzborski, Regina. "Guerilla Marketing und Virales Marketing : Alternativen zur klassischen Werbung? /." Hamburg : Diplomica Verl, 2007. http://www.diplom.de/katalog/arbeit/10493.

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Vana, Alin Sergiu. "Networked marketing." kostenfrei, 2009. http://www.biblio.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3665.

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Štverák, Martin. "Virální marketing na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15575.

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Thesis provides an overview of viral marketing. It describes the process by which you can be inspired to implement viral campaign. The thesis includes analysis of specific viral Web project. The aim of this thesis is to create a breakdown of the various components of viral marketing, to establish conditions that should be satisfied for the viral marketing to success, suggesting how to use viral marketing on social network Facebook and evaluate the various components of this service for the promotion possibilities, to analyze own viral projects and map out the key factors for their success. The
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Ekberg, Johan, and Fredrik Isaksson. "Viral Marknadsföring." Thesis, Linköping University, Department of Management and Economics, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-705.

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<p>Bakgrund: I massmedia har det på senare tid börjat uppmärksammas ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär. </p><p>Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka möjligheten att kunna utnyttja viral marknadsföring. </p><p>Avgränsningar: I denna studie har vi avgränsat oss genom att säga att teorierna kring viral marknadsföring endast går att applicera på Internet. I studien behandlas endast konsumentrelaterade p
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30

Mavridou, Melissanthi. "Marketing content going viral : What are the factors that may boost virality?" Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298116.

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Viral marketing allows companies to promote their products and services using very small budgets and the viral ad can be considered the holy grail of digital marketing. In this light, the aim of this study is to discuss the main factors in the existing literature that are considered to boost virality and articulate a summarized Virality Theoretical Model. The empirical study included in this thesis involves the monitoring of an actual ad and an assessment of whether it went viral or not and if it follows the guidelines of the Virality Theoretical Model. The empirical study showed that the ad d
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31

Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 15, 2008) Includes bibliographical references.
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Jendoubi, Siwar. "Influencers characterization in a social network for viral marketing perspectives." Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1S076.

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Le marketing viral est une nouvelle forme de marketing qui exploite les réseaux sociaux afin de promouvoir un produit, une marque, etc. Il se fonde sur l'influence qu'exerce un utilisateur sur un autre. La maximisation de l'influence est le problème scientifique pour le marketing viral. En fait, son but principal est de sélectionner un ensemble d'utilisateurs d'influences qui pourraient adopter le produit et déclencher une large cascade d'influence et d'adoption à travers le réseau. Dans cette thèse, nous proposons deux modèles de maximisation de l'influence sur les réseaux sociaux. L'approche
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Bachmayer, Martina. "Multiplikationsmarketing : das neue Marketingtool für erfolgreiche Unternehmen." Hamburg Diplomica Verlag, 2008. http://www.wiso-net.de/r%5Febook/webcgi?START=A60&DOKV%5FDB=DIPL,ADIP&DOKV%5FNO=9783836601603168&DOKV%5FHS=0&PP=1.

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34

Martinsson, Mattias, and Per-Erik Strömblad. "Öppet eller dolt? : En studie om viral marknadsföring på Youtube." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13334.

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Abstract Purpose The purpose of this thesis is to examine the Swedish students’ habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys. The surveys collected quantitative information. Then the inform
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35

Ricci, Filippo. "Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/11317.

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Submitted by Filippo Ricci (filoricci@hotmail.it) on 2013-12-04T18:18:20Z No. of bitstreams: 1 FilippoRicci-Tese FINAL.pdf: 3291691 bytes, checksum: fcbe485c408e56346c91db5e79abaf25 (MD5)<br>Rejected by Luana Rodrigues (luana.rodrigues@fgv.br), reason: Prezado Aluno, Por gentileza, substitua o arquivo da "ficha catalográfica" enviado pela Biblioteca Digital, na página 4. No arquivo anexo, este encontra-se na 1ª página. Atenciosamente, Luana on 2013-12-04T19:29:04Z (GMT)<br>Submitted by Filippo Ricci (filoricci@hotmail.it) on 2013-12-04T19:34:45Z No. of bitstreams: 1 FilippoRicci-
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Aslay, Çiğdem. "From viral marketing to social advertising: ad allocation under social influence." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/401679.

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This thesis constitutes one of the first investigations that lie at the intersection of social influence propagation, viral marketing, and social advertising. The objective of this thesis is to take the algorithmic aspects of viral marketing out of the lab, and further enhance these aspects to account for the real world social advertisement models, by drawing on the viral marketing literature to study social influence aware ad allocation for social advertising. To this end, we take a first step towards enabling social influence online analytics in support of viral marketing decision making, an
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Mitrovic, Aleksandra, and Marko Kljunic. "Gerillamarknadsföring : En studie som granskar viral marketing och word of mouth." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-8330.

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<p>Poängen med vår studie är att undersöka hur företag praktiskt använder sig av gerillamarknadsföring. Vi har valt att avgränsa oss till att studera de två främsta metoderna inom gerillamarknadsföringen: viral marketing samt word of mouth. Viral marketing är inriktat på Internetmarknadsföring medan word of mouth är en metod som är baserad på verbal spridning, där konsumenterna sprider ordet vidare. Vi kommer att göra oss insatta i dessa metoder genom att studera två företag som arbetar med respektive metod. På så vis kommer vi att få en djupare inblick i deras världar samt hur de går tillväga
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Lindamulage, de Silva Olivier. "On the Efficiency of Decentralized Epidemic Management and Competitive Viral Marketing." Electronic Thesis or Diss., Université de Lorraine, 2023. http://www.theses.fr/2023LORR0145.

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Cette thèse explore la prise de décision décentralisée dans les dynamiques épidémiques et de marketing viral en utilisant la théorie des jeux afin d'évaluer son efficacité. La thèse commence par une revue des outils mathématiques, mettant l'accent sur la théorie des graphes/jeux. Dans la suite de ce manuscrit, l'analyse de jeu épidémiologique et de compétition en marketing viral est établie. Notamment, dans le chapitre 2 où il est présenté un jeu épidémique en réseau dans lequel chaque joueur (région ou pays) cherche à trouver un compromis entre les pertes socio-économiques et sanitaires, tout
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Morgenthaler, Linda. "Virales Marketing Treiber, Erfolgsfaktoren und Risiken /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02602464003/$FILE/02602464003.pdf.

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40

Wiedemann, Dietmar Georg. "Entwicklung und empirische Überprüfung einer Theorie zu Mobile-viral-Marketing : ein Methoden-Mix /." Hamburg : Kovač, 2009. http://d-nb.info/996716335/04.

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Bernström, Kristian, and Anders Näsman. "Is content king? : En studie om reklambranschens utveckling i och med content marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-207705.

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I dagens samhälle syns reklambudskap överallt men allt färre tar emot dessa budskap. För att försöka komma under den så kallade reklamgarden har fokus inom marknadsföring på senare tid skiftats mot innehållet i budskapen. Denna typ av marknadsföring kallas content marketing och det finns idag begränsad forskning inom området. Syftet med studien är att undersöka hur och varför reklambranschen påverkas och eventuellt förändras i och med content marketing som marknadsföringsmetod. Detta undersöks genom intervjuer med fyra personer som jobbar på contentbyråer. Resultatet visar på att reklambransch
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Lang, Marc. "Communities im Rahmen des aufgabenorientierten Ansatzes Potenziale und Einflussmöglichkeiten /." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02603710002/$FILE/02603710002.pdf.

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Kulp, Steven C. Sweeney John. "Advertising amongst ourselves a qualitative study of viewer attitudes towards viral marketing /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2007. http://dc.lib.unc.edu/u?/etd,876.

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Thesis (M.A.)--University of North Carolina at Chapel Hill, 2007.<br>Title from electronic title page (viewed Dec. 18, 2007). "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.
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Kraus, Kateryna Mykolaivna. "PRECONDITIONS AND CONSEQUENCES OF APPLICATION OF VIRAL MARKETING BY SMALL TRADE ENTERPRISES." Thesis, Полтава : ПУЕТ, 2015. http://dspace.puet.edu.ua/handle/123456789/3527.

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Sapian, A. S. "The main factors of viral marketing or how to capture consumer attention." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/11396.

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Zhou, Feng. "Viral product design for social network effects." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/53067.

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Recent advances in social media have profound technical and economic implications for innovative design. This research is motivated to investigate social network effects on product design with a focus on the interface of engineering design, viral marketing, and social computing. This dissertation envisions a new paradigm of design, called viral product design for social network effects. The research problem is formulated as identification of both an optimal set of product configurations and an optimal set of seed customers so as to maximize product adoption via online social networks through e
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Olsson, Jonathan, and Elin Skeppstedt. "Sharing is Caring : En studie om viral marknadsföring i ideella organisationer." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-39383.

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The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in social media. Following that we have chosen the research question: In what ways can nonprofit organisations develop viral marketing in social media? The study has a qualitative research methodology with empirical findings as base. We have throughout the research process stri
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Klimeš, Tomáš. "Guerilla marketing a jeho využití v komerčních komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72172.

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The diploma thesis introduces Guerilla marketing as an unconventional method of commercial communication. The basics of traditional marketing are described in the first part of the work. Afterwards, the types of Guerilla marketing are presented whereas their advantages and possibilities are identified using practical examples. The consumers attitude toward the unconventional commercial communication is analyzed with the help of executed survey.
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Messarra, Nasri. "Stratégie du marketing viral sur Facebook : Analyses, expérimentations et études de cas sur les populations de diffusion initiales." Thesis, Montpellier, 2015. http://www.theses.fr/2015MONTD019/document.

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Le marketing sur les réseaux sociaux en ligne se caractérise par une perte de contrôle par rapport au marketing traditionnel (Mangold &amp; Faulds, 2009) et ceci, pour deux raisons principales. La première étant que l'équilibre des forces est complètement inversé sur les réseaux sociaux en ligne au profit du consommateur. La deuxième étant que les plateformes, particulièrement Facebook, rendent l'accès aux informations propres à l'entreprise, comme par exemple la liste de ses fans, limité, compliqué, et dans certains cas impossible. Cette thèse s'inscrit à un moment où le besoin d'une base mar
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Jäckle, Yves. "Mobile Marketing im Handel." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01651306002/$FILE/01651306002.pdf.

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