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Journal articles on the topic 'Viral Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

KARPAGAVALLI.G, KARPAGAVALLI G., and B. MANUEL PINTO. "Viral Marketing- An Insight." International Journal of Scientific Research 3, no. 4 (2012): 12–13. http://dx.doi.org/10.15373/22778179/apr2014/231.

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2

Ramadhani, Ghina. "Viral Marketing." IMOVICCON Conference Proceeding 1, no. 1 (2019): 123–30. http://dx.doi.org/10.37312/imoviccon.v1i1.14.

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Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media. Through The Line occurred to define internet media which has the quality of both above the line and below the line medias. Another form of adaptation to this situation exists in the form of marketing strategies; that is viral marketing. Viral marketing is a strategy that is only relevant in

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Arora, Neha, and Ashok Wahi. "Viral Marketing." International Journal of Online Marketing 4, no. 1 (2014): 52–63. http://dx.doi.org/10.4018/ijom.2014010105.

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The paper explores how viral marketing plays a major role for the companies in the present scenario. This paper gives an insight into the various models to provide an overview into the mathematical aspect associated with viral marketing. At the end the implications of viral marketing on various different industries is discussed. This manuscript elucidates how organizations can design their viral marketing campaigns targeting different types of customers.

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4

Grunder, Rebecca. "Viral Marketing." WiSt - Wirtschaftswissenschaftliches Studium 32, no. 9 (2003): 539–41. http://dx.doi.org/10.15358/0340-1650-2003-9-539.

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Jain, Dr Ritika. "Viral Marketing: Power or Menace." Indian Journal of Applied Research 3, no. 5 (2011): 403–5. http://dx.doi.org/10.15373/2249555x/may2013/123.

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Barutcu, Suleyman. "Mobile viral marketing." Journal of Internet Applications and Management 2, no. 1 (2011): 5–13. http://dx.doi.org/10.5505/iuyd.2011.87587.

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7

Schögel, Marcus. "Marketing goes Viral." Marketing Review St. Gallen 26, no. 1 (2009): 1. http://dx.doi.org/10.1007/s11621-009-0001-1.

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Dixit, Sushil Kumar. "Viral Marketing – A Power Tool." APEEJAY Journal of Management, Sciences and Technology 2, no. 2 (2008): 50–56. https://doi.org/10.5281/zenodo.8303734.

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One of the latest buzzwords in e-commerce is "viral marketing" - the basic idea being to use the power of the Internet to spread the good news about a product like an epidemic. The concept of viral marketing is not new. Its precursor Word-of-mouth marketing has been around for ages. The principle behind word-of-mouth marketing is simpJe; use influencers to generate peer-to-peer product recommendations. Prior to the advent of the Internet, however, this form of marketing was too disjointed to effectively benefit most advertisers. The effect of word-of-mouth was largely confined to spe

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Irma Aprianti, Dian, and Muhammad Ramadhan Reksa. "ANALISIS VIRAL MARKETING DAN VIRTUAL BRAND COMMUNITY TERHADAP BRAND ADVOCACY PRODUK JAM TANGAN MEREK CASIO G SHOCK." Jurnal Ekonomika : Manajemen, Akuntansi, dan Perbankan Syari'ah 11, no. 1 (2022): 115–28. http://dx.doi.org/10.24903/je.v11i1.1059.

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Permasalahan yang melatar belakangi penelitian ini adalah untuk mengetahui bagaimana pengaruh Viral Marketing dan Virtual Brand Community terhadap Brand Advocacy. Penelitian ini menganalisis bagaimana Brand Advocay yang dipengaruhi Viral Marketing dan Virtual Brand Community. Saat ini tidak bisa dipungkiri Viral Marketin dan Virtual Brand Community sebagai salah satu pendorong Brand Advocacy. Penelitian ini menggunakan analisis regresi linear berganda dengan variable bebas yaitu Viral Marketing sebagai variable X dan Virtual Brand Community sebagai X2 dengan Brand Advocacy sebagai varaib

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Erwin, Erwin, Haris Maupa, Julius Jilbert, and Abdullah Sanusi. "Amplifying the Customer Voice: Unleashing the Power of Influencer Partnerships and Co-creation to Drive Viral Growth." International Journal of Religion 5, no. 11 (2024): 8114–22. http://dx.doi.org/10.61707/yb8qg779.

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The escalating prominence of social media trends within micro and small enterprise (MSEs) marketing strategies has prompted this research. Its primary objective is to scrutinize the influence of influencer marketing and co-creation on MSEs' marketing performance, with viral marketing serving as a mediating factor. A survey involving 214 MSEs, utilizing a 5-point Likert scale questionnaire, yielded the data for this study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through Warp-PLS version 8.0. The findings reveal that both influencer marketin

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11

Awaludin, Muhammad Nurfauzi, and Sigit Sukmono. "THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA." AFEBI Management and Business Review 5, no. 1 (2020): 54. http://dx.doi.org/10.47312/ambr.v5i1.303.

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<p>The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta. convenience sampling with samples used as many as 214 respondents to fill out an online questionnaire with certain criteria. This research uses two independent variables, namely social media marketing and brand awareness, the dependent variable is the purchase decision and as an intervening variable (mediation), namely viral marketing.

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Awaludin, Muhammad Nurfauzi, and Sigit Sukmono. "THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA." AFEBI Management and Business Review 5, no. 01 (2020): 54. http://dx.doi.org/10.47312/ambr.v5i01.303.

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<p>The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta. convenience sampling with samples used as many as 214 respondents to fill out an online questionnaire with certain criteria. This research uses two independent variables, namely social media marketing and brand awareness, the dependent variable is the purchase decision and as an intervening variable (mediation), namely viral marketing.

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Mihailovic, Lidija, and Aleksandar Tanaskovic. "Modern marketing approach: Concept of viral marketing." Tehnika 72, no. 6 (2017): 910–15. http://dx.doi.org/10.5937/tehnika1706910m.

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14

Singh, Nitin. "Viral Marketing : The Rise of Marketing Virus." Review of Professional Management- A Journal of New Delhi Institute of Management 12, no. 2 (2014): 34. http://dx.doi.org/10.20968/rpm/2014/v12/i2/70805.

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15

Vega, Eduardo. "Marketing viral político dentro del esquema Ponzi." aDResearch ESIC International Journal of Communication Research 14, no. 14 (2016): 108–25. http://dx.doi.org/10.7263/adresic-014-01.

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Vega, Eduardo. "Marketing viral político dentro del esquema Ponzi." aDResearch ESIC International Journal of Communication Research 14, no. 14 (2016): 108–25. http://dx.doi.org/10.7263/adresic-016-01.

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17

A, Arockia Jeyasheela, and Dr S. Chandramohan. "Techniques of Viral Marketing." Restaurant Business 118, no. 6 (2019): 97–99. http://dx.doi.org/10.26643/rb.v118i6.7660.

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This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral market

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Oneto Márquez, Moisés. "Técnicas de marketing viral." Questiones Publicitarias, no. 20 (July 31, 2015): 169. http://dx.doi.org/10.5565/rev/qp.20.

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19

Smith, Bill. "Viral Marketing, What's That?" Social Marketing Quarterly 6, no. 4 (2000): 4–7. http://dx.doi.org/10.1080/15245004.2000.9961140.

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20

Ethelda, Vania Renata, Daud Yusuf, Sarah Sausan Hanun, and Sewaka Sewaka. "TINJAUAN LITERATUR VIRAL MARKETING." JURNAL ECONOMINA 1, no. 4 (2022): 938–44. http://dx.doi.org/10.55681/economina.v1i4.201.

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Viral marketing is a phenomenon that emerged with the development of social media marketing; this study aims to provide information regarding the impact of viral marketing on the business world and enrich the literature related to the impact of viral marketing. A total of 20 journal articles relevant to viral marketing were selected and analyzed. The results of the review show that viral marketing has a positive impact on purchasing decisions for a product or service. It is important to provide entertaining, informative and credible messages in viral marketing content. This will result in high

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21

RIDHO, AHMAD. "FAKTOR- FAKTOR YANG MEMPENGARUHI VIRAL MARKETING ATTITUDE TERHADAP MOBILE VIRAL MARKETING INTENTION." Aksioma: Jurnal Manajemen 1, no. 1 (2022): 1–12. http://dx.doi.org/10.30822/aksioma.v1i1.1493.

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Internet users, especially younger ones, spend a lot of time on the Internet to interact with others through various channels and applications such as e-mail, instant messaging, and even online games. The growing use of mobile devices today makes the interaction between individuals online becomes easier and more intense. One of the implications of this condition is the phenomenon of spreading viral content through mobile devices. This provides various impacts for both consumers and marketers. This research attempts to continue several prior research efforts through empirical testing of a mobil

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22

Woerndl, M., S. Papagiannidis, M. Bourlakis, and F. Li. "Internet-induced marketing techniques: Critical factors in viral marketing campaigns." International Journal of Business Science and Applied Management 3, no. 1 (2008): 33–45. http://dx.doi.org/10.69864/ijbsam.3-1.23.

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The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based 'word-of-mouth' marketing technique. Based on existing knowledge, five types of viral marketing factors that may critically influence the success of viral marketing campaigns are identified. These factors are the overall structure of the campaign, the characteristics of the product or service, the content of the

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23

Tandijaya, Trixie Nova Bella, and Samuel Hatane. "VIRAL MARKETING MESSAGE, CONSUMERS’ ATTITUDE TOWARDS VIRAL MARKETING, COMPETITIVENESS ABILITY, AND BUSINESS PERFORMANCE." Jurnal Manajemen Pemasaran 15, no. 2 (2021): 83–96. http://dx.doi.org/10.9744/pemasaran.15.2.83-96.

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Empowerment of technology and the use of digital media that are currently practiced through appropriate marketing strategies and tactics will be able to make businesses survive in the midst of the Covid-19 pandemic. Viral marketing strategy is a low-cost effective marketing strategy for mass targeting. Powerful viral promotions can reach thousands of consumers, can inspire them to buy certain branded products, and create a competitive advantage for businesses. This study takes the Tanggulangin leather craft SMEs as one of the centers of the leather industry in Indonesia, with the research vari

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Yanchuk, Tetiana, and Daria Horelova. "VIRAL MARKETING AS THE MAIN TYPE OF INTERNET MARKETING." Economic Analysis, no. 32(2) (2022): 228–35. http://dx.doi.org/10.35774/econa2022.02.228.

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Introduction. Practically all modern companies have representation in the Internet in the form of a full-fledged resource, blog, site, pages in social networks. However, by simply creating a network resource and even filling it with information content, we will not provide increase of sales and increase of popularity of the enterprise. For this purpose it is necessary to apply the tools of communication policy and bases of Internet marketing. As a result of rapid development of information technologies, social networks and new media, the role of widespread use of viral marketing is increasing.

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Uchevatkin, A., and V. Smirnov. "Viral Marketing and Its Creation." Bulletin of Science and Practice 6, no. 1 (2020): 270–73. http://dx.doi.org/10.33619/2414-2948/50/31.

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The article deals with theoretical and practical aspects of viral marketing. Based on the analysis of theoretical material, as well as practical knowledge about this topic, a number of measures for the development and creation of viral advertising were proposed.

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26

Mellet, Kevin. "Aux sources du marketing viral." Réseaux 157-158, no. 5 (2009): 267. http://dx.doi.org/10.3917/res.157.0267.

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27

Tarczydło, Beata, Anna Kondak, and Adrian Konior. "Viral Marketing Communication for Brand." Marketing i Zarządzanie 54 (2018): 89–101. http://dx.doi.org/10.18276/miz.2018.54-07.

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28

Duque-Hurtado, Pedro, Adrián Toro-Cardona, Dahiana Ramírez-Carvajal, and Martin Eugenio Carvajal-Henao. "Marketing viral: Aplicación y tendencias." Clío América 14, no. 27 (2020): 454–68. http://dx.doi.org/10.21676/23897848.3759.

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El propósito de este documento es explorar la estructura intelectual del Marketing Viral, su evolución y tendencias de investigación. Para ello, a partir de técnicas y herramientas de la cienciometría se efectuó un análisis de citaciones, a partir de 188 publicaciones realizadas en el tema, desde el año 2000 hasta el 2020, en la base de datos Web of Science. Este artículo identifica tres subáreas que han emergido de la literatura. La primera enfocada a los factores que generan influencia en la toma de decisiones de los consumidores, cuando se interactúa con el contenido generado por la empresa

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Aslay, Cigdem, Wei Lu, Francesco Bonchi, Amit Goyal, and Laks V. S. Lakshmanan. "Viral marketing meets social advertising." Proceedings of the VLDB Endowment 8, no. 7 (2015): 814–25. http://dx.doi.org/10.14778/2752939.2752950.

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." ACM Transactions on the Web 1, no. 1 (2007): 5. http://dx.doi.org/10.1145/1232722.1232727.

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31

Utakaeva, I. Kh. "Mathematical model of viral marketing." Journal of Physics: Conference Series 1353 (November 2019): 012122. http://dx.doi.org/10.1088/1742-6596/1353/1/012122.

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Long, Cheng, and Raymond Chi-Wing Wong. "Viral marketing for dedicated customers." Information Systems 46 (December 2014): 1–23. http://dx.doi.org/10.1016/j.is.2014.05.003.

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Thoifur, Dimas Muhammad, Eka Retno Utari, Debora Libraini Sinaga, and Sewaka Sewaka. "ANALISIS BIBLIOMETRIK TERKAIT VIRAL MARKETING." JURNAL ECONOMINA 1, no. 4 (2022): 931–37. http://dx.doi.org/10.55681/economina.v1i4.200.

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Some scientific publications related to viral marketing have been carried out; viral marketing that occurs on social media can be one way to market a product or service, this article aims to provide information regarding research trends that have been published on the topic of viral marketing in the 2017-2021 periods. The method used in this study was to identify the number of journals using Harzing's Publish or Perish software, as well as bibliometric analysis using VOSviewer. The results showed that there were 997 publications with 51135 citations and 10227 cites/year that discussed viral ma

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Ayuni, Risa Dwi. "Crowdsourcing : Tools for Viral Marketing." Communicare : Journal of Communication Studies 9, no. 2 (2022): 108. http://dx.doi.org/10.37535/101009220223.

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Tiktok is no longer new as Digital Marketing platform. By offering the convenience of creating content without involving video editing applications, it makes users more able to create their interests only with a mobile phone. Massively developed communication technology allows consumers to actively participate in various business activities. Not only relying on companies, but many other collaborative methods, one of which is crowdsourcing. The development of social media has facilitated the rapid development of crowdsourcing as an innovative tool in the field of marketing. One of the cases dis

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Thammakorn, Pramoch, Sakarin Yuphong, and Phatthira Kaewkerd. "Viral Marketing Via Online Networks." Journal Of Technical Education Development 35, no. 125 (2023): 11–16. http://dx.doi.org/10.14416/j.ted.2023.02.001.

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Viral marketing via online network or viral marketing is one of the internet marketing. It is a form of communication to target group that interested information. The recipient receives the message will be asked to forward the message to their own friend group again. It is a form of interpersonal communication in the form of viral via online network. It is a method to spread information quickly in a short time. This type of marketing has the advantage to spread information quickly but there is a disadvantage in the media that makes the information unreliable. In term of information due to easi

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McAdams, David, and Yangbo Song. "Adoption epidemics and viral marketing." Theoretical Economics 20, no. 2 (2025): 453–80. https://doi.org/10.3982/te5886.

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An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equilibrium adoption dynamics and the resulting lifecycle of virally‐spread innovations. Herding on adoption can occur but only early in the innovation lifecycle, and adoption eventually ceases for all virally‐spread innovations. A producer capable of advertising directly to consumers finds it optimal to wait and allow awareness to grow virally i

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Furqon, Mohammad Amir. "Pengaruh Viral Marketing dan Turbo Marketing Terhadap Keputusan Pembelian." Jurnal Inspirasi Bisnis dan Manajemen 4, no. 1 (2020): 79. http://dx.doi.org/10.33603/jibm.v4i1.3311.

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Abstract : The current boom in startup is directly or inversely proportional to company profit. The purpose of this research is to find out whether Viral Marketing and Turbo Marketing simultaneously influence the Purchasing Decision in startup business, especially in the type of cafe or culinary place. The method in this study uses a type of correlation research, with a sample of 100 people, data collection techniques using questionnaires between 16:00 and 20:00 for people who visit Insomnia Café with age around 15-20 years. This study uses statistical analysis techniques, namely by using Corr

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Galuh Pramesti, Lusiana Putri, Ida Aryati, and Raisa Aribatul Hamidah. "Keputusan Pembelian Ditinjau dari Brand Ambassador, Viral Marketing dan Brand Trust:." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 3 (2023): 2834–43. http://dx.doi.org/10.47467/alkharaj.v6i3.4715.

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This study aims to ascertain the impact of brand ambassadors on consumer decisions. To ascertain how viral marketing influences consumers' purchase choices. To ascertain how purchasing decisions are impacted by brand trust. To assess the combined effects of viral marketing, brand trust, and brand ambassadors on purchasing choices. The research iis descriptive quantitative in nature. Consumers of azarine were the subject of this study in Surakarta. The sample size for this study is 100 respondents. Purposive sampling is the sampling method that is employed. data gathering through questionnaires

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Susilo, Daniel, and Lu Hui Chen. "DIGITAL MARKETING MODEL OF INDOMIE ICE CREAM’S VIRAL MARKETING." SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan 2, no. 5 (2023): 1397–410. http://dx.doi.org/10.54443/sibatik.v2i5.760.

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Industry progressed significantly day by day, especially in digital era. Indonesia doesn’t escape this loop especially with their cultured habit and the way they consume trusted product. This time Indomie shines again as the product looked by everyone due to their flashy new product named Indomie Ice Cream. Indomie Ice Cream and the Ice Cream’s sweetened clashed each other, yet people in Twitter still so eager to buy it and taste it themselves. With SWOT analysis, this research shows how Indomie makes an advanced impact through opportunities even though the type of product isn’t dominantly lov

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Li, Van Kevin, Patricia Alexandria Ongpauco, and Janine Therese Rubante. "The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement." Journal of Business and Management Studies 4, no. 1 (2022): 264–72. http://dx.doi.org/10.32996/jbms.2022.4.1.28.

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Viral marketing is one of the essential strategies of businesses during promotional campaigns. Many companies have successfully used viral marketing as a profitable and effective marketing strategy. However, information regarding factors and elements that impact viral marketing remains unclear and how this viral marketing campaign influences customer perception. Drawing from Porter’s theory of competitive advantage and the Associative learning theory, this paper seeks to investigate the effect of the viral marketing campaign on customer perception and examine the impact of the factors and elem

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Sari, Wulan Purnama, and Sinta Paramita. "VIRAL MARKETING DI MEDIA SOSIAL SEBAGAI GAYA BARU KOMUNIKASI PEMASARAN." Jurnal Muara Ilmu Ekonomi dan Bisnis 6, no. 2 (2022): 309–19. http://dx.doi.org/10.24912/jmieb.v6i2.20243.

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Tren penggunaan media sosial sebagai alat pemasaran atau marketing ini memunculkan istilah baru yang disebut juga sebagai viral marketing. Viral marketing secara sederhana dapat diartikan sebagai sebuah teknik pemasaran yang memanfaatkan media sosial atau disebut juga word of mouth dengan menggunakan internet dan media sosial. Viral marketing ini banyak dimanfaatkan oleh pelaku bisnis, termasuk pelaku bisnis yang bergerak di bidang healthy catering atau katering diet. Bisnis katering diet ini, sekarang juga sedang menjadi tren, sebagai pendukung tren gaya hidup sehat. Salah satu penyedia jasa

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Lestari, Anisa Citra, and Meylani Tuti. "Using Technology to Increase Sales: Influencer Marketing and Viral Marketing." Jurnal Sosioteknologi 23, no. 1 (2024): 120–32. http://dx.doi.org/10.5614/sostek.itbj.2024.23.1.9.

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Companies need to boost sales to draw in clients and influence their purchase decisions at a time when business rivalry is becoming fiercer. As technology develops, many businesses develop new ideas to boost sales through more effective digital marketing, such as viral and influencer marketing tactics. In addition, companies need to use technology strategically to modify their marketing campaigns based on the tastes and actions of their target audience. This study will ascertain how taste, influencers, and viral marketing affect consumer decisions. The people who shop at Roti Keset Condet are

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G, Naveen. "Viral Marketing -Analysis and its Implementation." International Journal of Emerging Research in Management and Technology 6, no. 7 (2018): 134. http://dx.doi.org/10.23956/ijermt.v6i7.199.

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Viral marketing has emerged as an important concept in India as in other parts of the developing and developed countries and has become a necessary tool for every organization. Although there is increasing popularity among viral marketing, factors influencing to such a new communication medium, remains largely unknown. Hotmail has become one of the first to exploit online viral marketing since its email service was launched in the late 1990s, when every outgoing email contained a short message at the bottom with a link for people to click and sign up. In 1996, Steve and Tim also took advantage

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Hakiki, Ali Nur, Kurniawati Mulyanti, Luthpiyah Juliandara, and Evi Mafriningsianti. "The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account." Asian Pacific Journal of Management and Education 7, no. 3 (2024): 145–67. http://dx.doi.org/10.32535/apjme.v7i3.3479.

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Skintific_ID's skincare marketing has utilized viral marketing and influencer marketing strategies through the social media platform TikTok. Despite achieving second place in market share, Skintific_ID continues to face stiff competition from its main competitor, Somethinc. To address this gap, this research focuses on viral marketing and influencer marketing strategies. The purpose of this study is to analyze the effect of viral marketing and influencer marketing on the purchase intention of the @skintific_id TikTok account. The research method used is a quantitative method with a causal asso

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PRAKASH, SHAKTI. "Viral Marketing: Word of Mouth To Word of Mouse Marketing Communication." Research Fronts 8 (June 7, 2018): 98. https://doi.org/10.5281/zenodo.14657854.

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<strong>Abstract</strong> Viral marketing is a technique of reaching customers through social media and other platforms on the internet. It is like traditional word-of-mouth communication but assisted by the internet. The use of internet makes it fast and if used properly may bring great profit with little or no expenses as most of the channels used in viral marketing are free and therefore good for those organizations which have very limited budgets for promotion. The reason for the great success of viral marketing is the change in customer buying behavior these days. Presently customers usua

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Wahyuning M., Diana Nur, and Didiek Tranggono. "Strategi Viral Marketing Melalui Instagram @Suweger.Indonesia Dalam Membangun Brand Awareness." Da'watuna: Journal of Communication and Islamic Broadcasting 4, no. 1 (2023): 213–27. http://dx.doi.org/10.47467/dawatuna.v4i1.3393.

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 This study aims to describe how a viral marketing strategy can occur on the Instagram account @suweger.indonesia and how the viral marketing activities carried out can build brand awareness. Considering that after the pandemic, people's interest in consuming modern drinks has increased, however, a large number of competitors in the city of Surabaya has made the business competition even tougher, therefore a strategy is needed to build brand awareness. This research is descriptive qualitative research, where the data collection method is through in-depth interviews, observation, and docu

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Esther Silvia and S. Rabiyathul Basariya. "Viral Marketing – Strategies For Business Promotion." GIS Business 15, no. 1 (2020): 1–9. http://dx.doi.org/10.26643/gis.v15i1.17183.

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Viral advertising utilizes electronic interchanges to trigger brand messages all through a far reaching system of purchasers. The procedure is regularly depicted as an arbitrary ground-up wonder over which advertisers have little control. In any case, an examination of fruitful viral showcasing cases distinguishes various procedures supporting this disordered wonder, giving knowledge into how advertisers can utilize it to position their brands, change their picture, and increment selection rates. With the development and advancement of the Web, electronic associate - to – peer referrals have t

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Palka, Wolfgang, Key Pousttchi, and Dietmar G. Wiedemann. "Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing." Journal of Information Technology 24, no. 2 (2009): 172–85. http://dx.doi.org/10.1057/jit.2008.37.

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Mobile devices as personal communication tools are used as platforms for viral marketing within existing social networks. Although there is some evidence on the usefulness of mobile viral marketing from the marketers’ perspective, little is known about the motivations, attitudes, and behaviors of consumers engaged in this marketing instrument. The purpose of this research is to better understand the motivations behind a consumer's decision to engage in mobile viral marketing strategies. The outcome is a grounded theory of mobile viral marketing with respect to the consumer and his social netwo

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Grenčíková, Adriana, Karol Krajčo, and Jakub Sokol. "Use of Viral Marketing by Universities." Marketing and Branding Research 5, no. 2 (2018): 100–110. https://doi.org/10.33844/mbr.2018.60440.

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This study is an attempt to use a viral marketing at universities in Slovak and Czech Republics. Social networks have become an everyday part of life. Permanent communication takes place on social networks and it can be used by private companies as well as other organizations. The social network can serve any organization to provide up-to-date information, respond to customer inquiries, and get quick feedback from them, which is a huge asset. Social networks are becoming a means for companies to find their customers opinions about products. This helps to improve products and adapt to current m

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Erwin, Erwin, Yuyun Karystin Meilisa Suade, Cindy Yoel Tanesia, Salmah Sharon, and Maichal Maichal. "Customer Engagement Usaha Kuliner; Kontribusi Marketing Content dan Efek Viral Marketing Campaigns." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 6, no. 3 (2023): 383–97. http://dx.doi.org/10.31842/jurnalinobis.v6i3.285.

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 Usaha mikro yang bergerak di bidang kuliner saat ini telah banyak bermunculan, eksistensinya seiring dengan tren perkembangan digitalisasi termasuk dalam promosi maupun proses penjualan produk. Media sosial menjadi saluran yang banyak diminati khususnya pelaku usaha kuliner dalam mengembangkan usahanya. Adapun tujuan pada penelitian ini yaitu menganalisis kontribusi marketing content dan efek penggunaan viral marketing campaigns dalam meningkatkan customer engagement usaha kuliner. Penelitian ini menggunakan responden sebanyak 156 pelaku usaha mikro yang bergerak di bidang kuliner dan s

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