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Books on the topic 'Visibility strategies'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Varra, Lucia, ed. Le case per ferie: valori, funzioni e processi per un servizio differenziato e di qualità. Firenze University Press, 2012. http://dx.doi.org/10.36253/978-88-6655-094-5.

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The research aims to analyse the concept of the 'holiday home' in Italy, a phenomenon that is not very well known and not given sufficient visibility in the tourism sector. The objective is to grasp the role and the degree of response that the holiday homes can offer in order to consolidate a genuinely social and sustainable tourism, which is the specific feature of the Associazione di Promozione Sociale Santa Lucia. The holiday homes represent an efficacious response to the emerging motivations for travel and a new sensitivity towards social and sustainable tourism. The growing opportunities

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2

Ervin, Loralee. Creating Advertising Strategies : How to Increase Your Online Visibility on the Restaurant Website: Increase Online Visibility. Independently Published, 2021.

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3

5% Zone: Visibility Strategies That Get You Recognized and Rewarded in Any Organization. Independently Published, 2020.

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4

Unleashing the Power of Free Traffic: Proven Strategies for Boosting Your Website's Visibility and Engagement. Cosmos Press, 2023.

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5

Borl, Nicolas. Seo Google: Discover 5 Strategies to Optimize Your SEO MARKETING Process. Strategies for Visibility on Search Engines. Useful for ONLINE MARKETING. Independently Published, 2019.

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6

Schweyen, Vernon. Mastering Business : Learn about Strategies for Increasing Visibility for Your Business: Tips on Mitigating Potential Losses. Independently Published, 2021.

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7

RUSSELL, Jonathan. Search Engine Optimization: Learn Hot to Increase Your Visibility on Google from Scratch with Modern Marketing Strategies. Independently Published, 2019.

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8

Hebl, Michelle R., Carlos Moreno, and Eden B. King. A Stigma Lens for Considering What Targets Can Do. Edited by Adrienne J. Colella and Eden B. King. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199363643.013.26.

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This chapter adopts an individual-level approach to reducing workplace discrimination with a focus on the actions of its targets. We consider the intersection of two dimensions of stigmatized attributes—their visibility and perceived controllability—as factors that directly influence the likely effectiveness of a range of remediation strategies. Through this lens and the evidence we synthesize, we build enhanced understanding of why there is a variance in the effectiveness of coping strategies and insight into what, when, and why certain strategies might be most effective. Finally, we articula

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9

Alman, Susan W., and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. 2nd ed. ABC-CLIO, LLC, 2014. http://dx.doi.org/10.5040/9798400633027.

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Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use―which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best mar

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10

Gonzenbach Perkins, Alexandra. Representing Queer and Transgender Identity. Bucknell University Press, 2017. https://doi.org/10.5040/9781611488821.

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Fluid Bodies traces the intersections of global movement with transgender and queer identities from authors and artists of the Hispanic Caribbean. Utilizing the theme of fluidity and travel, Fluid Bodies analyzes novels, graphic novels, theatre, and performance art. These works demonstrate how transgender and queer bodies redefine belonging, particularly national belonging, through global movement and community making practices. Through these genres, the text follows the movement of transgender and queer identities from textual spaces to spaces of the body. The gradual movement from text to bo

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11

Moscowitz, Leigh. Fighting the “Battle to Be Boring”. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038129.003.0002.

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This chapter examines how leading gay rights activists staged the issue of gay marriage for mainstream media audiences, and particularly how they developed narratives about same-sex marriage as well as gay and lesbian life. It first puts the U.S. gay rights movement and the media in perspective before looking at the internal struggle over marriage that has been at the center of debate within the gay community. More specifically, it explores how the movement split over competing definitional strategies—whether to define marriage as a package of rights and responsibilities or as the ultimate exp

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12

Burford, Mark. “The World’s Greatest Gospel Singer”. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190634902.003.0010.

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The Mahalia Jackson Show was part of an aggressive and coordinated effort by CBS and its subsidiary label Columbia Records to lure Jackson away from Apollo. The effort was successful, and in November 1954 Jackson entered the studio for her first sessions with Columbia. The move to Columbia, the biggest company in the industry, dramatically heightened Jackson’s visibility as a recording artist, but it also meant navigating new strategies and sound ideals in putting her voice on record. In her first year with the label, Jackson recorded both religious pop for singles produced by Mitch Miller and

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13

Lane, Jeffrey. Code Switching. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199381265.003.0003.

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Chapter 3 explores the primary challenge of the digital street: managing its visibility. This chapter reveals how teenagers in Harlem use online spaces to live out varied and contradictory identities. The author discusses the code-switching strategies teens developed to answer to the street code, but also to obligations of family, school, and work. The chapter indicates that teenagers first partitioned street life on Twitter to keep it from the adult world on Facebook before eventually opening up to the possibility of help from their elders. The author discusses Sarah’s fight video, Tiana’s at

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14

Alvesson, Mats. The Triumph of Emptiness. Oxford University Press, 2013. http://dx.doi.org/10.1093/oso/9780199660940.001.0001.

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In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends that a culture of grandiosity is leading to numerous inflated claims. We no longer talk about plans but 'strategies'. Supervisors have been replaced by 'managers', managers are referred to as executives. Management is about 'leadership'. Giving advice is 'coaching'. Companies become 'knowledge-intensive firms'. The book views the contemporary econ

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15

Moscowitz, Leigh. Conclusion. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038129.003.0006.

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This concluding chapter highlights the limits of commercial media as a route to social change and critiques the institution of marriage as a route to inclusive citizenship. It first considers how gay marriage in the 2000s was interpreted as a case of trouble for “straight America,” a reflection of the larger anxieties over an institution that appears to be fragile and falling out of favor. It then examines how the same-sex marriage debate also meant trouble for gay rights activists who sought to influence news frames and images and for the LGBTQ community more generally. It argues that the ima

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16

Trotter, Henry, Catherine Kell, Michelle Willmers, Eve Gray, and Thomas K. C. King. Seeking Impact and Visibility: Scholarly Communication in Southern Africa. African Minds, 2014. http://dx.doi.org/10.47622/978-1-920677-51-0.

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African scholarly research is relatively invisible globally because even though research production on the continent is growing in absolute terms, it is falling in comparative terms. In addition, traditional metrics of visibility, such as the Impact Factor, fail to make legible all African scholarly production. Many African universities also do not take a strategic approach to scholarly communication to broaden the reach of their scholars'work. To address this challenge, the Scholarly Communication in Africa Programme (SCAP) was established to help raise the visibility of African scholarship b

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17

Myers, Victoria. Trial Literature. Edited by David Duff. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780199660896.013.19.

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The increasing visibility of trials in the press, at a time when changes in trial procedures and dispute over political reform occupied national attention, stimulated Romantic-era writers to give trials a prominent place in fictional works. The need for defence against law’s invidious fictions encouraged the incorporation of fictional strategies into trial writings, and into legal proceedings themselves. Scepticism about institutions, allied with a crisis in epistemological trust, encouraged writers like William Godwin to challenge inadequate representation of the accused, reliance on circumst

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18

Tunalı, Tijen, and Josepha Wessels, eds. Art Against Authoritarianism in Southwest Asia and North Africa. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9780755650682.

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Over the past decade, there has been a burgeoning interest in the realm of art activism within the Southwest Asia and North Africa region, shedding light on the political implications of aesthetic representation. Nevertheless, a critical inquiry into how political aesthetics can formulate both discernible and imperceptible resistance strategies in response to resurging authoritarianism and counter-revolution after the 2011 uprisings in the region remains conspicuously absent. This book delves into a comprehensive examination of diverse art forms, ranging from street art and cinema to performan

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19

Spiers, Emily. Pop-Feminist Narratives. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198820871.001.0001.

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Emily Spiers explores the recent phenomenon of ‘pop-feminism’ and pop-feminist writing across North America, Britain, and Germany. Pop-feminism is characterized by its engagement with popular culture and consumerism; its preoccupation with sexuality and transgression in relation to female agency; and its thematization of intergenerational feminist discord, portrayed either as a damaging discursive construct or as a verifiable phenomenon requiring remediation. Central to this study is the question of theorizing the female subject in a postfeminist neoliberal climate and the role played by genre

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20

Penney, Joel. Self-Labeled and Visible Identities. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190658052.003.0003.

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This chapter focuses on the identity politics of social movements and uses the case study of gay and lesbian activism to examine how citizen media participation is mobilized in strategic projects of public visibility. It charts how citizens use mediated acts of self-labeling, such as changing profile pictures on social media, to announce the presence of their identities and attempt to influence perceptions of social and political reality. This model of “coming out” may have particular resonance for the LGBT community that has long sought to end its historical invisibility, yet it has also been

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21

Fogarty, Alison Ash, and Lily Zheng. Gender Ambiguity in the Workplace. ABC-CLIO, LLC, 2018. http://dx.doi.org/10.5040/9798400655838.

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A delicate exploration of the discrimination that gender-diverse people face, this book analyzes the relationship between gender identity and performance in the workplace while considering the emotional and economic survival of those who identify as transgender. The transgender community is more visible now than ever before, but the diversity within this community has remained obscure in the workplace as organizations, corporations, and institutions struggle to keep up with the rate at which transgender communities are gaining visibility. For leaders seeking best practices related to bathroom

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22

Hogan, Brandon, Michael Cholbi, Alex Madva, and Benjamin S. Yost, eds. The Movement for Black Lives. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197507773.001.0001.

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The Movement for Black Lives (M4BL) has gained worldwide visibility as a grassroots social justice movement distinguished by a decentralized, nonhierarchical mode of organization. M4BL rose to prominence in part thanks to its protests against police brutality and misconduct directed at black Americans. However, its animating concerns are far broader, calling for a wide range of economic, political, legal, and cultural measures to address what it terms a “war against Black people,” as well as the “shared struggle with all oppressed people.” Despite the significance of the social, political, and

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23

Corrigan, Lisa M. Prison Power. University Press of Mississippi, 2016. http://dx.doi.org/10.14325/mississippi/9781496809070.001.0001.

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Prison Power centers imprisonment in the history of black liberation as a rhetorical, theoretical, physical, and media resource as activists developed movement tactics and ideology to counter white supremacy. In highlighting imprisonment as a site for both political and personal transformation, Prison Power underscores how imprisonment shaped movement leaders by influencing their political analysis and organizational strategies. The book suggests that prison became the critical space for the transformation from civil rights to Black Power, especially as southern civil rights activists faced se

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24

Benzie, Rebecca, and Marissia Fragkou, eds. Methuen Drama Handbook of Women in Contemporary British Theatre. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781350360280.

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This handbook provides a detailed exploration of the rich and diverse theatrical work produced by women in the first two decades of 21st-century British theatre. The book explores key issues and methodologies relevant to women working in the UK’s theatre industry, including the legacies of feminism and its role in shaping contemporary work by women, the politics of visibility and inclusion in theatrical institutions, and collaborative strategies in creating original work. It closely examines how women in contemporary British theatre tackle urgent social issues such as environmental risk, the r

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25

Borl, Nicolas. Seo Google: Scopri 5 Strategie per Ottimizzare il Tuo Processo Di SEO MARKETING. Strategie per Aver Visibilità Sui Motori Di Ricerca. Utile per l' ONLINE MARKETING. Independently Published, 2019.

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26

Peacey, Jason. The Madman and the Churchrobber. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780192897138.001.0001.

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This microhistory reconstructs and analyses a protracted legal dispute over a small parcel of land called Warrens Court in Nibley, Gloucestershire, which was contested between successive generations of two families from the mid-sixteenth century to the early eighteenth century. Employing a rich cache of archival material, it traces legal contestation over time, and through a range of different courts, as well as in Parliament and the public domain, and it contends that a microhistorical approach makes it possible to shed valuable light upon the legal and political culture of early modern Engla

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27

Scacco, Joshua M., and Kevin Coe. The Ubiquitous Presidency. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197520635.001.0001.

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American democracy is in a period of striking tumult. The clash of a rapidly changing socio-technological environment and the traditional presidency has led to an upheaval in the scope and standards of executive leadership. Research on the presidency, although abundant, has been slow to adjust to changing realities associated with digital technologies, diverse audiences, and new political practices. Meanwhile, journalists and the public continue to encounter and shape emerging presidential efforts in deeply consequential ways. This book offers a comprehensive framework for understanding contem

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28

Barylo, William. British Muslims in the Neoliberal Empire. Oxford University PressOxford, 2025. https://doi.org/10.1093/9780198924975.001.0001.

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Abstract Muslims in Europe and North America have been under scrutiny since 9/11 and have faced numerous barriers to attain financial stability, media visibility, and political representation. From the occupation of lands, the world has entered the era of the occupation of minds. State strategies have evolved to offer a dangerous gamble to people from post-colonial diasporas: remain at the margins or silently blend in for the sake of an illusory liberation. Power-hungry Muslim politicians in elite private clubs, politically apathetic social media influencers, multi-million-pound neo-colonial ‘

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29

Robinson, Amanda Lea. The Political Logic of Cultural Revival. Oxford University PressOxford, 2024. https://doi.org/10.1093/oso/9780198909712.001.0001.

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Abstract Since 2008, prominent members of the Lhomwe ethnic group — a large but politically marginalized community in Malawi — have waged an aggressive campaign to revive their lost cultural heritage, including their language, names, foods, and dances. Existing research has linked such processes of “inventing tradition” to the strategic actions of political elites who benefit from mobilizing members of marginalized ethnic communities for political ends. Yet, because existing research has focused primarily on elite incentives, we know less about how such elite-led efforts translate into lasting

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30

Hearne, Siobhán. Policing Prostitution. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198837916.001.0001.

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Policing Prostitution examines the complex world of commercial sex in the final two decades of the Russian Empire before its collapse in 1917. From the 1840s until 1917, prostitution was legally tolerated across the Empire under a system known as regulation. Medical-police were in charge of compiling information about registered prostitutes and ensuring that they followed the strict rules prescribed by the imperial state governing their visibility and behaviour. The vast majority of women who sold sex hailed from the lower classes, as did their managers and clients. Official interest in prosti

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31

Alvesson, Mats. The Triumph of Emptiness. 2nd ed. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780192865274.001.0001.

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In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends that a culture of grandiosity is leading to numerous inflated claims. We no longer talk about plans but ‘strategies’. Supervisors have been replaced by ‘managers’, managers are referred to as executives. Management is about ‘leadership’. Giving advice is ‘coaching’. Companies become ‘knowledge-intensive firms’. The book views the contemporary econ

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32

Shoenfelt, Elizabeth L. Mastering the Job Market. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190071172.001.0001.

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Mastering the Job Market: Career Issues for Master’s Level Industrial-Organizational Psychologists is the definitive source for practical advice and data-based recommendations addressing key issues leading to successful careers as industrial-organizational (I-O) master’s practitioners. Both the U.S. Bureau of Labor Statistics and the American Psychological Association have reported a bright outlook for I-O master’s graduates. The increased interest in and growth of I-O master’s programs and graduates are attributed to higher visibility in the workplace, readily obtained jobs, interesting work,

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33

Leonini, Luana, and Augusto Vecchi. Fintech, Crowdfunding, Web Marketing: Come Ottenere una Grande Visibilità Mediatica Senza Spendere un Euro, Acquisire Strategie Imprenditoriali e Metodi per Valutare Startup. Independently Published, 2017.

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34

Hiner, Susan. Behind the Seams. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781350339835.

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In 19th-century France, fashion was a powerful and lucrative regime that depended on women’s expert manipulation of its raw materials. The delicate finger work of seamstresses and modistes yielded frothy dresses and ethereal hats; the subtle, persuasive rhetoric of written chronicles resulted in savvy, targeted marketing campaigns of goods and behaviors; and the stylized visual splendor of the detailed drawing, engraving, and painting of fashion plates fed an aspirational fantasy that ended in consumption. Yet this fashion system paradoxically effaced many of the women on whom it depended. Beh

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35

Fojas, Camilla. Border Optics. NYU Press, 2021. http://dx.doi.org/10.18574/nyu/9781479806980.001.0001.

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The US-Mexico border zone is one of the most visualized and imagined spaces in the United States, not just for the mythology of the Southwest as the cornerstone of US identity but as a place under continual crisis, permanent visibility, and territorial defense. Border Optics argues that the border is both a laboratory and an archive that indexes an optical regime and a way of seeing drawn from maps, geographical surveys, military strategic plans, illustrations, photographs, postcards, novels, film, and television—all of which combine fascination with the region with the visual codes of surveil

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36

Kelly, Phil. Defending Classical Geopolitics. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228637.013.279.

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Three successive parts are presented within this article, all intended to raise the visibility and show the utility of classical geopolitics as a deserving and separate international-relations model: (a) a common traditional definition, (b) relevant theories that correspond to that definition, and (c) applications of certain theories that will delve at some depth into three case studies (the Ukrainian shatterbelt, contemporary Turkish geopolitics, and a North American heartland).The placement of states, regions, and resources, as affecting international relations and foreign policies, defines

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