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Dissertations / Theses on the topic 'Visual aids'

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1

Al-Atabany, Walid Ibrahim. "Image enhancement techniques for bioelectronic visual aids." Thesis, Imperial College London, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528303.

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2

Hodgson, Kristin. "Effectiveness of Visual Aids on Preventive Dental Goals." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/524.

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Purpose: To assess a caregiver’s oral health attitudes, habits, and behaviors pre and post intervention, and to determine whether a particular delivery-style (verbal-only or with visual supplementation) of a motivational interviewing session is more effective in improving oral health behaviors as well as improving success of a chosen preventive goal. Methods: N=140 caregivers of pediatric dental patients were given questionnaires to assess readiness to change and current preventive oral health behaviors. Oral health education was communicated in a MI style (verbal-only or with visual suppleme
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Åhgren, Kristoffer. "Impact of Visual Aids on Estimated Travel Times." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-263107.

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Many popular digital maps are aiming for a simple design with little visuals to aid the user. This study investigates what impact visual aids on a map have on how users estimate the length of travel times. To answer this question an experiment was conducted. The participants were to estimate the travel times between a dozen pairs of points on different maps. Three types of visual aids were tested during the experiment: nothing but the roads and the geography, a grid, and a set of circles centered around the same point. The results of this study suggest that people estimate travel times as shor
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Baser, Abdul Jabar. "THE ROLE OF VISUAL AIDS IN TEACHING : A study of visual aids used by TTC teachers in two provinces of Afghanistan." Thesis, Karlstads universitet, Institutionen för pedagogiska studier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31081.

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This research is about the usage of visual aids in education which takes place in teacher training colleges (TTCs) of Afghanistan. The data is collected from two TTCs, Kabul and Wardak provinces. It covers a specific area, which is the use of visual aids during teaching and learning. The views of 100 teachers regarding usage of visual aids, providing visual aids, as well as male and female differences are considered and views of experienced and less experienced teachers are investigated. The necessary data is collected by using questionnaires. The responses of teachers’ show, that all of them
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5

Sjöblom, Mattias. "Investigating Gaze Attraction to Bottom-Up Visual Features for Visual Aids in Games." Thesis, Blekinge Tekniska Högskola, Institutionen för kreativa teknologier, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12862.

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Context. Video games usually have visual aids guiding the players in 3D-environments. The designers need to know which visual feature is the most effective in attracting a player's gaze and what features are preferred by players as visual aid. Objectives. This study investigates which feature of the bottom-upvisual attention process attracts the gaze faster. Methods. With the use of the Tobii T60 eye tracking system, a user study with 32 participants was conducted in a controlled environment. An experiment was created where each participant looked at a slideshow consisting of 18 pictures with
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Tang, Pingjun. "Ergonomic evaluation of visual guidance aids for agricultural machines." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0019/MQ53123.pdf.

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7

Tucker, Roy Wyndham. "The use of audio visual aids in four polytechnics." Thesis, University of Bradford, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317000.

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8

Zetterlund, Christina. "Visual, musculoskeletal, and balance symptoms in people with visual impairments." Doctoral thesis, Örebro universitet, Institutionen för medicinska vetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-57087.

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Background: Worldwide, about 300 million people have some kind of visual impairment (VI). Most people with VI are in the older age range, as visual deficits increase with age. It is not unusual that people with VI suffer both from neck pain or scapular area symptoms and reduced balance, which they consider to be symptoms of old age. However, their symptoms may not be attributable to age, but rather to poor vision. Aims: First, to identify associations between visual, musculoskeletal and balance symptoms in people engaging in near work every day and in people with VI. Second, to design and vali
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9

Apraiz, Elvira. "Using pictures of paintings as aids to communication with people who have learning disabilities." Thesis, University of Reading, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247315.

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10

O'Connor, Peter J. "Audio-visual information programs as health promotion aids in hospital waiting rooms /." Title page, contents and abstract only, 1987. http://web4.library.adelaide.edu.au/theses/09ARM/09armo18.pdf.

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11

Tao, Ran. "Using visual ethnography to address sexuality, HIV and AIDS, and Chinese youth." Thesis, McGill University, 2009. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=66853.

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Worldwide, young people are the most vulnerable population to the HIV infection. In China, college students have been identified as the latest addition to the AIDS high-risk group due to their practices of unsafe heterosexual intercourse. Effective intervention work to protect these young college students needs to be based on a better understanding of the socio-cultural dimensions of the transmission of HIV/STIs (sexually transmitted infections) among them, and on an adequate conceptualization of youth sexuality in terms that go beyond the bio-medically-oriented and positivis
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12

Knyszek, Brittney Lynn. "The Impact of Visual Aids on Prenatal Genetic Counseling Session Patient Outcomes." Case Western Reserve University School of Graduate Studies / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=case1338515186.

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13

Napper, Nick Louis. "An investigation into the impact of visual aids in post-compulsory education." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/16561.

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This study seeks insight into the use of visual aids in contemporary post-compulsory teaching. The importance of the study is linked to the large number of students who enter Higher Education; many of whom regularly receive lectures supported by visual displays which comprise textual summaries of a lecturer’s speech. This thesis comprises a two-part study and employs a mixed methods approach. The first part inquires into teachers’ and lecturers’ practice with regard to their visual aids, and the second compares the effectiveness of text, images and imagery displayed in support of a lectu
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14

Peck, Christian. "THE EFFECTIVENESS OF VISUAL AIDS IN MOTIVATIONAL COUNSELING ON ORAL HEALTH LITERACY." VCU Scholars Compass, 2012. http://scholarscompass.vcu.edu/etd/2750.

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Purpose: The purpose of this study is to determine if motivational interviewing with written/illustrated infant oral health education provided to caregivers of pediatric dental patients increases caregivers’ oral health literacy compared to verbal only motivational instruction. Methods: This is a cohort study of caregivers and their child receiving oral health anticipatory guidance utilizing motivational interviewing with and without visual aids. Caregivers (N=20) of pediatric dental patients age 0-4 that presented to the Virginia Commonwealth University School of Dentistry for a new patient e
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15

Dumville, Stuart Lloyd. "An investigation into the alignment of illustration in higher education practices and the visual communications industry." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/2282.

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Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2012.<br>University graduates entering the graphic design, advertising and publishing industries do so with the hand and digital illustration knowledge and skills that they acquired during their time of study. As a result of the ever-changing developments in technology, the parameters of hand-generated illustration within the visual communications industry have increasingly progressed toward digitally generated artwork. This thesis investigates the alignment or nonalignment between illustration teaching and learning
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Hobson, David Allen. "Developing transparency masters for Introduction To Construction Technology for Indiana's industrial technology education curriculum." Virtual Press, 1988. http://liblink.bsu.edu/uhtbin/catkey/544154.

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This creative project is an approach to assist the Industrial Technology Educators of Indiana in Implementing the Introduction to Construction Technoloay Course. The necessity for high quality instructional materials has set the objectives for a valuable and productive creative project: to research and collect pertinent data from Indiana's state curriculum guides, and recommended texts for the development of transparency masters for the Introduction to Construction Technology Course. The instructional benefits to both prospective and veteran teachers is well worth the effort.<br>Department of
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Apple, Steven David. "Developing transparency masters for Product and Manufacturing System Design to support Indiana's industrial technology education curriculum." Virtual Press, 1988. http://liblink.bsu.edu/uhtbin/catkey/544152.

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The purpose of this creative project is to develop transparency masters for the course, Product and Manufacturing System Design, as outlined in the Indiana Industrial Technology Education Curriculum Guide. Since the curriculum's acceptance, there has been a need for visual instructional material to support the new courses. The author identified this need by assembling a committee to advice his creative project and thus developed instructional media in the form of transparency masters. Now that the transparency masters are developed, instructors in the field of industrial technology education m
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18

Mulford, Kymberli Fahlbeck. "A multimedia paradigm of engaged learning: An intergenerational approach." CSUSB ScholarWorks, 1999. https://scholarworks.lib.csusb.edu/etd-project/1790.

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19

Nothnagel, Ignatius. "Conceptual metaphors in media discourses on AIDS denialism in South Africa." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/1653.

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Thesis (MA (General Linguistics))--University of Stellenbosch, 2009.<br>According to Nattrass (2007:138), the denial and questioning of the science of HIV/AIDS at government level by, amongst others, Thabo Mbeki (former State President) and Manto Tshabalala-Msimang (former Minister of Health) resulted in an estimated 343 000 preventable AIDS deaths in South Africa by 2007. Such governmental discourse of AIDS denialism has been the target of criticism in the media and by activist groups such as the Treatment Action Campaign. This study investigates the nature of this criticism, specifical
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20

Carter, Ashley. "Attitude change regarding animal abuse in adults the effect of education and visual aids." Honors in the Major Thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/357.

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Additionally, images of animals alone immediately increased attitudes regarding treatment of animals. This difference does not appear to increase further over time. Images of animals alone appear to aid in immediately altering individuals' sense of continuity with animals. The attitude that animals and humans share some commonalities and exist in relation to each other could assist in adoption campaigns by allowing the potential owners to place themselves with the animals they are adopting. However, over time information combined with images of humans and animals significantly increase this se
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Macdonald, Neil. "Wound cultures : explorations of embodiment in visual culture in the age of HIV/AIDS." Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/wound-cultures-explorations-of-embodiment-in-visual-culture-in-the-age-of-hivaids(ed2b1d74-c3f4-4d24-92ba-525a489fa1b7).html.

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This thesis employs the bodily wound as a metaphor for exploring HIV/AIDS in visual culture. In particular it connects issues of bodily penetration, sexuality and mortality with pre-existing anxieties around the integrity of the male body and identity. The thesis is structured around four case studies, none of which can be said to be ‘about’ HIV/AIDS in any straightforward way, and a theoretical and historical overview in the introduction. In doing so it demonstrates that our understanding of HIV/AIDS is always connected to highly entrenched ways of thinking, particularly around gender and emb
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22

Trinh, Tan T. (Tan Thanh) 1974. "Investigation of visual cueing aids for UAV targeting for real-time waypoint re-allocation." Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/50475.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 1998.<br>Includes bibliographical references (p. 59).<br>An experimental study was performed to determine the effects of two visual cueing aids for a real-time waypoint navigation system. The applications of the cueing aids would be in enhancing operator performance during real-time operation of an Unmanned Autonomous Vehicle (UAV). Subjects used a graphical user interface to perform a simulated surveillance mission. Two cueing aids were used during the missions. The cueing aids were a synthetic video
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23

Knauf, Mark Christopher. "Setting the stage for Japanese language learning with AVAIL (Audio-Visual Aids Indexed Library)." The Ohio State University, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=osu1413371656.

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24

Carter, James Stanley. "An historical analysis of the development and application of visual and aural aids in English education from 1900 to 1970." Thesis, University of Leeds, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268705.

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25

Hamilton, Cheryl A. (Cheryl Ann). "The Effect of Quality and Color Visual Aids on Immediate Recall, Attitude Toward Speaker, and Attitude Toward Speech." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc500384/.

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Thirty years of empirical research on visual aids have produced inconsistent results--perhaps because the quality and color of those visuals were inconsistent. The purpose of this study was to determine what effects quality and color of instructional transparencies used in an informative speech have on listener recall and attitudes toward speaker and speech. A total of 709 community college and university students in 36 intact classes were randomly assigned to one of four visual treatment groups (poor-quality black/white, high-quality black/white, poor-quality color, or high-quality color) or
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26

Bush, Trenton D. "The creation of flat-pattern garment samples to serve as visual aids for demonstrative purposes." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/682.

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Al-Fier, Al-Sharif M. "An investigation into the use of audio-visual aids in teaching in Saudi Arabian universities." Thesis, Cardiff University, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.334949.

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28

James, Jane Whitlock. "Effects of imposed visuals and instructions to image on immediate recall in students of varying ages and cognitive styles." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54203.

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The purpose of this research was to determine if levels of field dependence affects a student’s ability to profit from either imposed visuals or instructions to form visual images to aid immediate recall of concrete paired-axociate nouns. Also of interest are possible changes in the relationship between field dependence and visual strategy as students move from upper elementary to high school. It was hypothesized that the field-dependent individual is less able to profit from the use of interactive imagery required in a memory task of this nature due to the inability to impose structure in a n
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Seawright, Larry L. "Reducing learning object inspection/evaluation costs in instructional design /." Diss., CLICK HERE for online access, 2003. http://contentdm.lib.byu.edu/ETD/image/etd232.pdf.

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Omar, Maizurah. "The skills required by teachers to make effective and appropriate use of visual materials." Thesis, Boston Spa, U.K. : British Library Document Supply Centre, 2000. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.323552.

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Ruttun, Rishi Dev. "The effects of individual differences and instructional aids on learners' disorientation, learning performance and attitudes in a hypermedia learning system." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6506.

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Hypermedia Learning Systems (HLS) are being used increasingly widely in Higher Education, offering non-linear navigation through complex learning materials and, it is argued, leading to improve cognitive flexibility. For some learners, though, nonlinear navigation in HLS leads to higher levels of disorientation, which can have an impact on their learning performance and attitudes towards the learning system. There has been significant research into the factors that can influence individual learners‘ experiences. For example, a number of studies have confirmed that individual differences such a
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Mathey, Alain Bernard. "Teaching languages the natural way with visual cues." CSUSB ScholarWorks, 1987. https://scholarworks.lib.csusb.edu/etd-project/403.

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Meehan, Brendan. "Using digitally versatile disk (DVD) video technology for teaching disability sport, games, and activities to general physical educators." Virtual Press, 2002. http://liblink.bsu.edu/uhtbin/catkey/1277065.

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The purpose of this project was to design, create, and implement a pilot for an adapted physical education (APE), DVD-Video teaching aid. This creative project has resulted in a DVD-Video that can be used as an instructional tool and resource for physical educators. It follows the teaching methods and skills from the wheelchair basketball chapter in Davis (2002), featuring strategies and ideas that can aid in the successful teaching of physical education (basketball) to individuals of all abilities.The use of interactive DVD-Video in a learning environment is seen as an innovative and exciting
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Froissard, Benoit. "Assistance visuelle des malvoyants par traitement d’images adaptatif." Thesis, Saint-Etienne, 2014. http://www.theses.fr/2014STET4004/document.

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Cette thèse s’inscrit dans le cadre de l’analyse des besoins de personnes malvoyantes dans le but de développer de nouvelles solutions d’assistance visuelle en utilisant le principe de réalité augmentée. Le principal objectif de ces travaux était le développement d’un dispositif d’assistance visuelle pour faciliter la mobilité de personnes malvoyantes grâce à un algorithme qui en temps réel adapte sa réponse en fonction des besoins de l’utilisateur et de la situation dans laquelle il évolue. Le premier postulat de cette thèse est d’utiliser l’acuité résiduelle fonctionnelle des malvoyants afin
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Okashah, Areej. "The prescribing and use of pocket and portable electronic low vision aids for patients with visual impairment." Thesis, Cardiff University, 2015. http://orca.cf.ac.uk/88031/.

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Pocket and portable electronic low vision aids (PELVAs) are relatively new devices designed to enhance vision of people with visual impairment. Therefore, the aim of this thesis was to evaluate their use and prescribing patterns for PELVAs for patients with visual impairment and to inform clinicians of the functions or attributes that are most important when considering their prescription. Firstly, the parameters (including magnification screen size, luminance contrast, and resolution) of PELVAs were assessed. Magnification and screen size were also compared with the manufacturers’ data. Secon
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Lee, Judy Raven. "Learning when using an instructionally designed mediated lecture compared with traditional lecture." Diss., The University of Arizona, 1988. http://hdl.handle.net/10150/184385.

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This study focused on the differences in the knowledge gained between instructionally designed mediated lecture instruction and traditional lecture instruction. The sample used in this study consisted of 107 new hospital employees required to attend an orientation. The experimental group consisted of 43 subjects and the control group consisted of 64 subjects. Each group was given a pre-, post- and post-delayed knowledge test and an attitude test. The following hypotheses were tested: (H₀1) There will be no differences in post-test scores between groups. (H₂) There will be no differences in pos
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Smith, William Ernest 1950. "THE USE OF VIDEOTAPE AS AN ENVIRONMENTAL PRESENTATION MEDIUM IN ENVIRONMENTAL PREFERENCE RESEARCH." Thesis, The University of Arizona, 1985. http://hdl.handle.net/10150/275249.

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Tau, Nontobeko Sylvia. "An analysis of TalkBack, an interactive HIV and AIDS education programme on Botswana Television." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5043.

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The Republic of Botswana (2011a) recognises behaviour change as the only long term solution to the HIV and AIDS epidemic that has become a leading health and development challenge for the country. The study aimed to examine how Talk Back, an interactive HIV and AIDS educational programme on Botswana television, capacitates the school community to deal with challenges brought about by the HIV and AIDS epidemic. The study was based on recordings of 2014 Term One theme— ‘Paediatric care and support: challenges and implications in the teaching and learning environment. The study conducted a conten
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PORRECA-EASLEY, ZANA. "THE RELATIONSHIP BETWEEN THE TEACHING OF SHAKESPEAREAN DRAMA USING MEDIA AND STUDENT RETENTION AND APPRECIATION (HAMLET)." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184117.

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The study described in this dissertation was conducted during a three week period and encompassed four senior high school English classes. The data derived from the study were elicited from a pre test of knowledge and a pre treatment attitude survey; a post test of knowledge and a post treatment attitude survey and a delayed post test of knowledge. The four groups of students were given the following treatments within the Shakespearean drama unit on Hamlet: (1) Group I - Students in this group were shown four teaching films on Hamlet and read the play aloud in class with students taking parts
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Stahl, Karen Ann. "TEACHING VISUALLY IMPAIRED STUDENTS CLOTHING SELECTION THROUGH AUDIO AND PRINT INDIVIDUALIZED INSTRUCTION (CASE STUDY)." Thesis, The University of Arizona, 1985. http://hdl.handle.net/10150/275328.

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Akker, Dale L. "An experiment to determine the effectiveness of the use of audio-visual aids in the teaching of church school curriculum." Theological Research Exchange Network (TREN), 2005. http://www.tren.com.

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Zhang, Don C. "Using Icon Array as a Visual Aid for Communicating Validity Information." Bowling Green State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1459517352.

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Åbom, Karl. "Comparison of effectiveness in using 3D-audio and visual aids in identifying objects in a three-dimensional environment." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2068.

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Context: Modern commercial computer games use a number of different stimuli to assist players in locating key objects in the presented Virtual Environment (VE). These stimuli range from visual to auditory, and are employed in VEs depending on several factors such as gameplay design and aesthetics. Objectives: This study compares three different localization aids in order to evaluate their effectiveness in VEs. Method: An experiment is carried out in which testplayers are tasked with using audio signals, visual input, as well as a combination of both to correctly identify objects in a virtual s
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Fullwood, Christopher. "Video-mediated communication : psychological and communicative implications for advice on good practice." Thesis, University of Stirling, 2003. http://hdl.handle.net/1893/932.

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This thesis investigates whether certain practices improve the use of video-mediated communication; specifically video-mediated gazing (the act of looking directly into the camera) and face-to-face familiarisation prior to video-mediated meetings. This is done through comparisons of conditions where such practices are employed and control conditions. The successful adoption of these practices is assessed using a multi-level approach: investigating the communicative process, participant perceptions and task outcome. Participant perceptions are directed towards assessing the media, assessing oth
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Francoeur, Eric. "The forgotten tool : a socio-historical analysis of the development and use of mechanical molecular models in chemistry and allied disciplines." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0003/NQ44433.pdf.

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Liebenberg, Linda. "The use of visual research methods in the South African research context." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50532.

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Thesis (DPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: South African society presents a complex and diverse environment to social scientists. Within immense economic stratification; a multitude of cultures and classes; languages and their dialects; and varied racial groups, researchers attempt to produce information that contributes constructively to policy, programs and a host of services. Beneath the surface also lay complex power issues informed by both political and cultural histories. Many contexts in which researchers find themselves continue to be marginalised and oppr
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Yego, Lily Jerotich, Violet Opata, and Heloise Sathorar. "Exploring the use of participatory visual methods in teaching sexuality education within the HIV and AIDS education programme in selected Kenyan secondary schools." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13414.

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The HIV and AIDS prevalence in Kenya is still high and remains a major health concern despite the Kenyan government’s initiatives to create awareness about the epidemic through inclusion of the HIV and AIDS programme in schools. This is because the provision of sexuality, HIV and AIDS education in schools is not effective. Teachers face various challenges in the effective delivery of the subject due to their discomfort related to these sensitive topics. Therefore, learners are left inadequately supported by the teachers. With an immense variety of conflicting information about sexuality availe
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Meyrow, Arnold Burt. "The effect of on-screen instructor gender and expressivity upon adult learning of basic computer skills from an instructional videotape." Diss., Virginia Tech, 1991. http://hdl.handle.net/10919/39875.

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Rajabi, Paak Mina. "The epidemic of spectacles : the HIV/AIDS pandemic, visual culture and the philanthropic documentary archive of the global South." Thesis, University of British Columbia, 2014. http://hdl.handle.net/2429/50083.

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In the twenty years since the recognition of HIV/AIDS as a pandemic, the disease has become a global challenge, which is not only of medical nature, but also involves various political, social, and cultural factors. As Simon Watney once wrote, “AIDS is not only a medical crisis on an unparalleled scale, it involves a crisis of representation itself” (3). And indeed, HIV/AIDS visual culture and the politics of representation have become integral to our understanding of the meaning of the pandemic. Within the epidemic’s visual culture, AIDS documentaries stand out as one of the most prominent f
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Murray, Jacqueline Ruth. "A visual analysis of HIV/AIDS antiretroviral therapy print campaign materials found in four Western Cape community clinic environments." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/23426.

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Print media campaign material strongly influences people's perceptions of illness and health and the role and purpose of medication (NSMC, 2010: np). Because adherence is critical to the successful management of the Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS), the introduction of antiretroviral treatment (ART) into the South African health sector presented a major communications challenge, namely how best to communicate awareness and administration of the drugs and how they should be taken. Over the past ten years, the government Department of Health (DoH)
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