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Journal articles on the topic 'Visual communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 22 March 2025

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1

Annang, Lucy, Sheryl M. Strasser, and Jessica L. Muilenburg. "Visual Communication." Californian Journal of Health Promotion 3, no. 1 (March 1, 2005): 66–69. http://dx.doi.org/10.32398/cjhp.v3i1.1742.

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Poster presentations are an effective method of conveying scientific information in an interactive and nonthreatening format. They are also a means of increasing authors’ visibility and recognition in their field. The authors have presented a preparatory guide to minimize stress and increase poster presentation savvy at professional conferences for either the novice or seasoned professional.

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Dyrud, Marilyn A., and Rebecca B. Worley. "Visual Communication." Business Communication Quarterly 69, no. 4 (December 2006): 397–99. http://dx.doi.org/10.1177/1080569906294502.

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Erhardt, Louis. "Visual Communication." Lighting Design + Application 25, no. 8 (August 1995): 49–54. https://doi.org/10.1177/036063259502500809.

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Radovic, Ljiljana, and Slavik Jablan. "Visual communication through visual mathematics." Filomat 23, no. 2 (2009): 56–67. http://dx.doi.org/10.2298/fil0902056r.

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In this paper we present some possibilities how different areas of visual mathematics (symmetry in art and science, isometric symmetry groups, similarity symmetry, modularity, antisymmetry, tessellations, theory of proportions, theory of visual perception, perspective, anamorphoses, visual illusions, ethnomathematics, mirror curves, optiles, fractal structures) can be used as a tool of visual communication. The paper also contains (in parts) a description of the course 'Visual Mathematics and Design' organized at the Faculty of Information Technologies (Belgrade).

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Baker, William H. "Visual Communication: Integrating Visual Instruction Into Business Communication Courses." Business Communication Quarterly 69, no. 4 (December 2006): 403–7. http://dx.doi.org/10.1177/108056990606900410.

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6

Oyama, Rumiko. "Visual Communication across Cultures." Journal of Intercultural Communication 2, no. 1 (March 10, 2000): 1–12. http://dx.doi.org/10.36923/jicc.v20i1.373.

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In this paper, I question the notion that "The Visual" is a culturally transparent means of communication (Neurath, 1937, 1948). I will be demonstrating how different cultures (Japanese and British) use the resources of visual communication, in ways that are related to their specific underlying value systems. In order to show this I draw on advertisements from both countries and use the visual grammar developed by Kress and van Leeuwen (1990, 1996). By analysing the forms (visual syntax) that the advertisements take: the semiotic structure of the images, with less emphasis on their content (visual lexis), it is possible to find systematic differences that relate to the specific locations of the advertisements in a given social cultural context. I have discussed visual representations in Japanese and British advertisements with reference to the three notion of metafunctions. My analysis has demonstrated that both Japanese and British visual semiotics are conditioned by a different underlying spatial semiotic systems. This goes against the notion of culturally transparency of visuals. Visual representations and the way in which they convey meaning is culturally conditioned. I have focused exclusively on the formal structures of visual representation in this paper. What my discussion suggests is; if visual lexis can serve as cultural representation, so can visual syntax. For the full understanding of visual representations from a cross-cultural perspective, a further systematic study on visual syntax as well as visual lexis should become essential. In conclusion, cultures condition visual forms and visual forms represent cultures.

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Arora, Ms Bhawna. "Visual Communication Board – Bridge for Communication between Patient and Nurse." International Journal of Nursing & Midwifery Research 4, no. 2 (September 3, 2017): 61–64. http://dx.doi.org/10.24321/2455.9318.201722.

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Mullen, Lawrence. "Visual Communication History." Visual Communication Quarterly 29, no. 3 (July 3, 2022): 150. http://dx.doi.org/10.1080/15551393.2022.2097828.

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Singh, Gary. "Improving Visual Communication." IEEE Computer Graphics and Applications 38, no. 1 (January 2018): 8–10. http://dx.doi.org/10.1109/mcg.2018.011461523.

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Simlinger, Peter. "Visual communication design." Information Design Journal 25, no. 3 (December 31, 2019): 314–24. http://dx.doi.org/10.1075/idj.25.3.09sim.

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Abstract Having graduated in architecture at the University of Technology Wien [Vienna], I subsequently engaged in post-graduate studies at The Bartlett School of Architecture and Planning / University College London. Corporate design and signage design attracted my attention. Back home a major bank and Vienna airport (VIE), among others, were the first clients of my company. As chairman of Committee 133 “Public information symbols” of “Austrian Standards”, I was responsible for the elaboration of several theme specific national and international standards. In 1993 I founded the IIID International Institute for Information Design. Several r&d projects within the frame of the 6th and 7th European Union Framework Programmes for Research and Technological Development were carried out. However, due to the required but denied support from the Austrian Ministry of Science and Research, the founding of an interdisciplinary institute, affiliated to the United Nations University (UNU), did not materialize. No chance either to establish “Visual Communication Design” at a local university. Until now the Department of Typography and Graphic Communication of The University of Reading (UK) seems to be the only theme specific institution on tertiary university level in Europe. Challenges nowadays range from legible medical package inserts to a much required unified system for the European Union highway signs.

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Villi, Mikko. "Mobile Visual Communication." Nordicom Review 28, no. 1 (May 1, 2007): 49–62. http://dx.doi.org/10.1515/nor-2017-0200.

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Abstract In this article I will elucidate the concept of photo messaging, and examine camera phones in the context of communication and photography. Camera functions are nowadays a popular add-on to the mobile (cellular) phone. Users can send photographs directly from the phone as photo messages. Findings suggest that the ubiquitous camera phone, and photo messaging, may substantially change the ways in which people use personal photography. The imaging capacity of mobile phones is becoming a potential part of perpetual visual contact. Thus taking and sending photographs on a camera phone represents a new resource for visual communication.

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Do, Minh, Quang Nguyen, Ha Nguyen, Daniel Kubacki, and Sanjay Patel. "Immersive Visual Communication." IEEE Signal Processing Magazine 28, no. 1 (January 2011): 58–66. http://dx.doi.org/10.1109/msp.2010.939075.

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Safiullah, S. "PROJECT: Visual Communication." Nka Journal of Contemporary African Art 1997, no. 6-7 (June 1, 1997): 32–33. http://dx.doi.org/10.1215/10757163-6-7-1-32.

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Lauer, Mark J. "Effective visual communication." Performance Improvement 43, no. 5 (May 2004): 37–39. http://dx.doi.org/10.1002/pfi.4140430509.

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Kostynets, Valeriia, Andriy Balandiuk, and Liubov Padiy. "VISUAL COMMUNICATION DESIGN IN HOSPITALITY." Actual Problems of Economics 1, no. 236 (February 28, 2021): 24–33. http://dx.doi.org/10.32752/1993-6788-2021-1-236-24-33.

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The article is devoted to the generalization of the design features of visual communication of hospitality brands. Visual communications is a separate field of design, which began to take shape in the 1950s. Its purpose was to study a set of problems related to the interaction of the system "man - environment", designed to organize spatial content. Visual communications of design have become an important component of the modern consumer market, finding its expression not only in advertising, but also in the image of the seller and the product itself. Visual communications have become a link between design, science and economics. Based on the results of the study, the authors analyzed the impact of visual communication design on the branding process in the HoReCa segment. The share of perception through visual images, signs, systems is incredibly large, and the formation of proper visual communication based on basic principles of perception, relevant images and associations helps to create a correct, comfortable and cost-effective space for promoting goods and services, including hotel and restaurant segment. The authors propose a classification of design elements of visual communication in the field of hospitality. There are three main time stages of design in the structure of brand design in the hospitality industry. The article identifies the features of the design of visual communication for the hotel and restaurant business. Elements of the brand, embodied in the design, form a system of visual communications, which begin to perform the functions assigned to them by corporate and marketing strategy. Objects that are visually perceived are less likely to cause hostility and more likely to form positive associations, which leads to better assimilation of information and memory, which is an important element in shaping consumer loyalty in the hospitality industry.

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Travere, Alard. "The Interplay of Signs and Visuals: Unveiling the Symbiotic Relationship Between Semiotics and Visual Communication." Journal of Linguistics and Communication Studies 2, no. 3 (September 2023): 28–40. http://dx.doi.org/10.56397/jlcs.2023.09.05.

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This article explores the symbiotic relationship between semiotics and visual communication. Semiotics provides the framework for understanding the meanings and interpretations of signs and symbols within visuals, while visuals act as signs themselves, conveying messages and eliciting responses from viewers. The article discusses how semiotics enhances visual communication by guiding the selection and arrangement of visual elements, considering cultural codes and conventions, and leveraging symbolism and metaphor. It also explores emerging trends in semiotics and visual communication, the potential of technology in enhancing this relationship, and ethical considerations in visual communication. By understanding and embracing this symbiotic relationship, visual communicators can create impactful and ethical visual messages that effectively engage audiences.

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Lukas, Melkior A., Yosep Aprianto Stefanus, and Deden Agung Maulana. "Progress of Visual Communication Amid the Rapid Development of Technology." Journal of Community Engagement in Health 6, no. 1 (March 27, 2023): 124–28. http://dx.doi.org/10.30994/jceh.v6i1.381.

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Visual Communication originates from two word, that is communication and visuals. Communication is exchange information from one individual (communicator) to other individuals (communicant) through media channels with baitcome backcertain. Where as Visual communication is something to see with eye then Visual is a process of exchange information individually between communicator and communican twith create baitback. Where to in a communication have corner different view howe verhave same goal so that the visual communication have factors in communicate visually with each in a suitable way factor used. Visual communication also hasad vantages and benefits covers The more people are looking for, the easier it is promotion work, the more appreciated in the environment Public around. Because that a visual communication hasits principles alone. Visual communication is umbrella from various activity communication using element visuals in various media in media selection forserve information so you canreceived with fine, need choosing the right media and also interesting. So that the message you want be delivered could received withe asily by the intended target.

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18

Stănese, Radu. "Visual Anthropology vs. Anthropology of Visual Communication." SAECULUM 51, no. 1 (July 1, 2021): 17–23. http://dx.doi.org/10.2478/saec-2021-0002.

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Abstract In visual anthropology there are three different directions, overlapping but also competing with each other at the same time: there is the visual anthropology itself, which focuses mainly on the production of ethnographic and folklore film, for promotion and teaching; another kind of visual anthropology aims at the study of pictorial means usually represented by television and film; and the third subcategory is the anthropology of visual communication (anthropology of the visual), the most ambitious of the three, which includes the anthropological study of all forms of cultural visuality, as well as the production of visual media for anthropological purposes. An overview on the epistemological and methodological implications of visual anthropology reveals a whole new direction of research, in which the role of the scientific text must be rethought in the light of nonverbal means.

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Poland, Gregory A. "Visual Vaccinology – The Importance of Visual Communication." Vaccine 31, no. 41 (September 2013): 4465. http://dx.doi.org/10.1016/j.vaccine.2013.07.017.

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Arora, Bhawna, Urmila Bhardwaj, Rajlaxmi Rajlaxmi, Priyanka Bansal, and K. K. Girdhar. "Visual Communication Board for Communication Compromised Patients." IOSR Journal of Nursing and Health Science 06, no. 03 (June 2017): 01–07. http://dx.doi.org/10.9790/1959-0603040107.

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21

Harashima, Hiroshi. "Next generation visual communications. Intelligent image coding and communication." Journal of the Institute of Television Engineers of Japan 42, no. 6 (1988): 519–25. http://dx.doi.org/10.3169/itej1978.42.519.

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22

Haust, William. "Writing for Visual Communication." WAC Journal 1, no. 1 (1989): 23–27. http://dx.doi.org/10.37514/wac-j.1989.1.1.05.

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23

Günay, Mustafa. "Design in Visual Communication." Art and Design Review 09, no. 02 (2021): 109–22. http://dx.doi.org/10.4236/adr.2021.92010.

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24

Mullen, Lawrence. "Visual Communication and Beyond!" Visual Communication Quarterly 29, no. 1 (January 2, 2022): 2. http://dx.doi.org/10.1080/15551393.2022.2026209.

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Florin, Ulrika, and Yvonne Eriksson. "Visual Awareness Aiding Communication." International Journal of Visual Design 14, no. 2 (2020): 21–33. http://dx.doi.org/10.18848/2325-1581/cgp/v14i02/21-33.

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26

Longtin, Christopher. "Visual communication research designs." Visual Studies 25, no. 1 (March 23, 2010): 109–10. http://dx.doi.org/10.1080/14725861003607173.

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Alter-Gartenberg, R. "Optimal visual communication channels." IEEE Transactions on Communications 43, no. 2/3/4 (February 1995): 1075–88. http://dx.doi.org/10.1109/26.380139.

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Ravelli, Louise, Elisabetta Adami, Morten Boeriis, Francisco Od Veloso, and Janina Wildfeuer. "Visual communication: mobilizing perspectives." Visual Communication 17, no. 4 (August 23, 2018): 397–405. http://dx.doi.org/10.1177/1470357218794838.

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29

Foss, Sonja K. "Visual imagery as communication." Text and Performance Quarterly 12, no. 1 (January 1992): 85–90. http://dx.doi.org/10.1080/10462939209359638.

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30

Lin, Tingyi S. "Visual representation and communication." Information Design Journal 17, no. 3 (December 31, 2009): 261–72. http://dx.doi.org/10.1075/idj.17.3.10lin.

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There is great potential for graphics to present quantities, processes, and spatial relations that make knowledge communication more effective through simple to complex visual languages. Visual representation conveys certain messages, directly or metaphorically. An effective visual representation communicates with users by offering core messages and other embedded qualities. These embedded qualities generate interest in the topics/issues, create desirable energy for seeking more knowledge in depth, and enable readers to explore their favorable influences. It is no longer enough to consider a visual representation to be merely attractive or pleasing; it also has to be designed in a way to effectively tell stories in order to better play its role as an information carrier and to meet users’ needs for multiple modes of usage. This study examines the ways in which visual explanation both tells stories and presents their underlying meanings. Visual information design not only presents concepts and events across time but also disseminates information widely through various media. This case study investigates various visual depictions of fertility rates and observes the causes and effects of viewers’ decision making. The total fertility rates in Taiwan dropped dramatically from 1951 to 2006, according to the Department of Household Registration Affairs, Ministry of Interior (MOI), Taiwan. This drop not only will render the aging population greater than other age groups in the near future, but also greatly changes social, economic, and environmental progress in this region. This study’s small effort in the information design field will help create a link between practitioners’ intelligence and researchers’ suggestions, thereby helping enhance the effectiveness of visual communication.

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Hansen, Anders, and David Machin. "Researching Visual Environmental Communication." Environmental Communication 7, no. 2 (May 16, 2013): 151–68. http://dx.doi.org/10.1080/17524032.2013.785441.

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Nielsen, Janni. "Visual communication and interaction." Digital Creativity 13, no. 2 (June 2002): 65–70. http://dx.doi.org/10.1076/digc.13.2.65.3203.

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Mutanen, Arto. "Relativity of Visual Communication." Coactivity: Philosophy, Communication 24, no. 1 (March 31, 2016): 24–35. http://dx.doi.org/10.3846/cpc.2016.240.

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Communication is sharing and conveying information. In visual communication especially visual messages have to be formulated and interpreted. The interpretation is relative to a method of information presentation method which is human construction. This holds also in the case of visual languages. The notions of syntax and semantics for visual languages are not so well founded as they are for natural languages. Visual languages are both syntactically and semantically dense. The density is connected to the compositionality of the (pictorial) languages. In the paper Charles Sanders Peirce’s theory of signs will be used in characterizing visual languages. This allows us to relate visual languages to natural languages. The foundation of information presentation methods for visual languages is the logic of perception, but only if perception is understood as propositional perception. This allows us to understand better the relativity of information presentation methods, and hence to evaluate the cultural relativity of visual communication.

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Alter-Gartenberg, Rachel. "Efficient visual communication channels." Journal of Mathematical Imaging and Vision 5, no. 1 (January 1995): 59–76. http://dx.doi.org/10.1007/bf01250253.

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Ari, Ida Ayu Dwita Krisna, and I. Wayan Nuriarta. "Visual Communication of Murals." COMMUSTY Journal of Communication Studies and Society 1, no. 2 (March 27, 2024): 48–64. http://dx.doi.org/10.38043/commusty.v1i2.4047.

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The aim of this study is to describe the visual communication of mural in Tamanbali village, Bangli-Bali. The mural in Tamanbali village is a visual communication work that conveys information and persuades the public to always follow the health protocols during this Covid-19 pandemic. This study used a qualitative design. Everything related to the mural made by the 2021 Community Services Programme students of Indonesian Institute of the Art Denpasar in Tamanbali village, Bangli regency will be describe qualitatively. The subject of this research is a mural made by the 2021 Community Services Programme students of Indonesian Institute of the Art Denpasar inTamanbali village, Bangli. The object of this research focus on analyzing the illustration, typography, colour, and layout as well as the denotative and connotative meaning. The presence of the mural in Tamanbali village, Bangli made by the 2021 Community Services Programme students of Indonesian Institute of the Art Denpasar is a form of visual communication work that effective in conveying messages. The mural that presents the social problem related to the corona virus becomes an effective way to persuade and inform the public to always be aware of the spread of the corona virus. This mural reminds Tamanbali residents and the people in general to always follow the health protocols in various actions. The health protocols mentioned above, such as maintaining distance between one another during meetings, always wearing a mask, and also washing hands regularly to maintain cleanliness.

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Clawson, Sheila. "Visual/Oral Communication Activity." Speech Communication Teacher 3, no. 1 (November 30, 1988): 5. http://dx.doi.org/10.1080/29945054.1988.12289110.

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Lee, Youngmi. "Visual Literacy of Nonverbal Communication represented in Visual Communication - Focused on Iconotext." KOREA SCIENCE & ART FORUM 32 (January 31, 2018): 205–16. http://dx.doi.org/10.17548/ksaf.2018.01.30.205.

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Staszewska, Jolanta, and Piotr Skorus. "Visual messages - the specifics of marketing communications." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 18, no. 1 (May 30, 2017): 83–100. http://dx.doi.org/10.5604/01.3001.0010.2883.

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Skillful using of visual communication tools creates the conditions for the existence of the company on the market. This is an important element of building the competitive position and the desired market image. The main problem of the article is to show how to use visual communication by actors from the SME sector in the marketing communications context. The authors want to try to identify how to manage visual communication to an entrepreneur from the SME sector gained market effect in the form of self-satisfaction and the customer. The aim this article - how a company can use visual communication while maintaining the context of marketing communications

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Appel, Stephen. "Visual disturbance as occult communication." Ata: Journal of Psychotherapy Aotearoa New Zealand 6, no. 1 (July 30, 2000): 32–50. http://dx.doi.org/10.9791/ajpanz.2000.04.

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This article is an elaboration of an idea of Nina Coltart to do with using one's first impressions of a patient. I consider this a form of phantasy communication and link it to a classic, but neglected, text which considered such matters, Psychoanalysis and the Occult (Devereux: 1953). Next I provide clinical and other examples of such visual disturbance. My thinking is that transference/councertransference often involves fleeting, visual eruptions of primary process which can be thought of as occult communications.

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MOHD FATHIR, MOHD FIRDAUZ, ANITAWATI MOHD LOKMAN, SHAMSIAH ABD KADIR, and ISMAIL SUALMAN. "Social Media Usage and Interactions: An In-Depth Interview on BERSIH 2.0 Social Media Visual Framing." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 1 (March 31, 2023): 224–39. http://dx.doi.org/10.17576/jkmjc-2023-3901-13.

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The BERSIH movement in Malaysia is a coalition of civil society organizations advocating for clean and fair elections. This research examines how visual communication shapes political participation by focusing on the visual framing of the BERSIH movement. The study interviewed ten visual communication experts to uncover the meanings and ideological representations behind the visual frames used in the movement. The investigation identified three main themes: portrayal of the crowd, significant individuals, and injustice. The portrayal of the crowd theme highlighted the use of visuals to create a sense of unity and solidarity among participants, while the significant individuals theme emphasized the importance of visual representations of influential figures in shaping people's perceptions. The injustice theme highlighted the use of visuals to expose the injustices and inequality within the electoral system. The study found that visual framing plays a significant role in shaping people's attitudes towards political participation. Neutral or cool visual elements can evoke strong feelings and attract people to the cause, demonstrating that visual elements play a vital role in political mobilization. The findings suggest that carefully crafting visual frames can evoke strong emotional responses and encourage participation in political action. This research sheds light on the power of visual communication in shaping political participation in Malaysia's social movements and highlights the need for a strategic approach in creating visuals that appeal to people's emotions and encourage political engagement. Keywords: Visual framing, social movement, social media, politics, Malaysia.

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Mejía, G. Mauricio. "Visual Intelligence and Mood in Visual Communication Design." Information Design Journal 20, no. 1 (September 23, 2013): 47–57. http://dx.doi.org/10.1075/idj.20.1.04mej.

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Human-centered design approaches are intended to provide designers with tools to improve the interaction between design objects and their human users. Often, the design principles of these approaches try to cover broad human requirements, but not particular human differences relevant to use and communication. This paper is a study of visual intelligence and mood as two of the major hypothesized human differences for visual communication design. Evidence shows that visual intelligence predicts adequate interaction patterns and that two dimensions of mood – high tense arousal and anger/frustration – negatively affect the interaction with visual information. The data also suggests that mood change might be negatively associated with interaction experience, showing that mood effects have the potential to be used as a measurement of interaction design quality.

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Van Winkle, Kevin. "Between the Lines: Visual Euphemism in Technical and Professional Communication Visuals." Communication Design Quarterly 12, no. 4 (December 2024): 54–63. https://doi.org/10.1145/3658438.3658439.

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This article explores visual euphemism in the realm of technical and professional communication (TPC) visuals. I argue that euphemism is a mostly unexplored topic in TPC scholarship and deserving of further inquiry. Due to its equal capacity to inform or deceive, visual euphemism has particular value for scholars concerned with the efficacy and ethicality of TPC visuals. To support this argument, I identify the unique features of visual euphemism, as well as outline a basic critical framework for its identification and analysis. I conclude by briefly examining prominent TPC visuals and advocating for further research of visual euphemism.

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Skliarenko, Nataliia V., Marina V. Kolosnichenko, Anna S. Didukh, Olena V. Kolosnichenko, and Tetiana V. Remenieva. "Living Visual Communication Design Toward to Sustainable Development: Conceptual Framework and Ecological Strategies." International Journal of Design & Nature and Ecodynamics 17, no. 6 (December 31, 2022): 875–82. http://dx.doi.org/10.18280/ijdne.170607.

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In this study, the attention is focused on the essence of integrated living visual communication design. It contains plant and biological components that cause the design system transformation and ensure dynamic visualization of the images. The methodological concept of the study is based on systematic and interdisciplinary approaches, which allow to assess living visual communications as integrated design systems. The author’s methodology includes analysis and systematization of examples; the formation of the integrated design model is based on an associative-metaphorical approach and substantiation of development strategies of ecological visual communications. The study resulted in the development of two groups of visual communication systems, namely green visual communications and biological visual communications. Their visual language was created on the base of such processes as landscaping, facing, encapsulation, energy recovery, and self-organization. The developed model of integrated design of living visual communications allows to put together artificial and natural components using their associative similarities. This model is considered an instrument for decision-making that is aimed at the implementation of ecological innovations into the design of dynamic visual communications. This study broadens the possibilities of using the living organisms in design and substantiating eco-strategies of communication design development in the context of forming designers’ creative potential.

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Amit, Elinor, Cheryl Wakslak, and Yaacov Trope. "The Use of Visual and Verbal Means of Communication Across Psychological Distance." Personality and Social Psychology Bulletin 39, no. 1 (October 4, 2012): 43–56. http://dx.doi.org/10.1177/0146167212460282.

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The current study investigated the effect of distance on medium preferences in interpersonal communication. Five experiments showed that people’s preference for using pictures (vs. words) is increasingly higher when communicating with temporally, socially, or geographically proximal (vs. distal) others. In contrast, preference for words is increasingly higher when communicating with those who were distal. A sixth experiment showed that communication’s medium influences distance preferences, such that people’s preference for communicating a message to a distant (vs. proximal) target is greater for verbal compared with pictorial communications. A seventh experiment showed that recipients are more likely to heed a sender’s suggestions when the medium and distance are congruent. These findings reflect the suitability of pictures for communication with proximal others and words with distal others. Implications of these findings for construal-level theory, perspective taking, embodied cognition, the development of language, and social skills with children are discussed.

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Kuvondikovna, Karimova Shohida, and Botirova Hakima. "Designing Visual Aid." European Journal of Higher Education and Academic Advancement 1, no. 2 (May 18, 2023): 165–67. http://dx.doi.org/10.61796/ejheaa.v1i2.131.

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Designing visual aids are essential for informed decision making. Unfortunately, many people struggle to understand typical risk communications because they lack essential decision-making skills. Objective The aim of this study was to review the literature on the effect of numeracy on risk literacy, decision making, and health outcomes, and to evaluate the benefits of visual aids in risk communication. Method We present a conceptual framework describing the influence of numeracy on risk literacy, decision making, and health outcomes, followed by a systematic review of the benefits of visual aids in risk communication for people with different levels of numeracy and graph literacy. The systematic review covers scientific research published between January 1995 and April 2016, drawn from the following databases: Improvements in risk understanding consistently produced beneficial changes in attitudes, behavioral intentions, trust, and healthy behaviors. Visual aids were found to be particularly beneficial for vulnerable and less skilled individuals.

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Lambrecht, K. M., B. J. Hatchett, L. C. Walsh, M. Collins, and Z. Tolby. "Improving Visual Communication of Weather Forecasts with Rhetoric." Bulletin of the American Meteorological Society 100, no. 4 (April 1, 2019): 557–63. http://dx.doi.org/10.1175/bams-d-18-0186.1.

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Abstract Communicating weather-related hazards to the public can be a challenge for meteorologists, particularly given the nature of confidence levels in forecasting science. Despite these challenges, communicating high-impact weather remains extremely important because it has implications for the safety, health, and resilience of impacted communities. Because the dynamics of this issue are complex, solutions to weather hazard communication benefit from interdisciplinary solutions and multiple types of expertise. Our work demonstrates how rhetoric, a foundational communication discipline, can be applied to improving weather forecast communication. Applying a rhetorical framework allows the identification of communication strategies that not only invite public involvement but encourage users to act as conduits for weather information distribution. As a result, trust can be developed between the National Weather Service (NWS) and public audiences. The initial results support the hypothesis that effective public communication from NWS messaging can be improved by incorporating the concept of “commonplaces,” which are the expressions of beliefs, values, and norms that construct community attitudes toward weather or natural hazard forecasts, into visual communication techniques such as NWS Weather Stories.

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Rujiyanto, Rujiyanto. "Perancangan Komunikasi Visual Gerakan Sosial di Sungai Ciliwung Jakarta dengan Pendekatan Ambient Media." Humaniora 5, no. 1 (April 30, 2014): 406. http://dx.doi.org/10.21512/humaniora.v5i1.3039.

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Social movement in Ciliwung river area is an informal group activity specifically focuses on environmental issues about Ciliwung river, Jakarta, by implementing or rejecting and campaigning the movement. Visual communication design of social movement is very important because good visual communication design will acquire proper visual communication and specific message to support the success of social movement. Exploration of visual communication for environmental social movement campaign to the point of finding the right communication media will train the sense of environmental problems, enrich knowledge and insight, strengthen the theory and expert opinion, as well as a reference in visual communication design. Appropriate message of visual communication will make it easier to apply the message on the media. The number of visual communications media requires careful thought to decide the use of media in social movement. Ambient mascot creation and election of new media as the media are important in the selection of environmental social movement media. Ethnography was used as method in the study and design then through library research. Field work for approximately one and a half years in the Ciliwung river environmental activist and community Betawi culture become a fundamental tool for understanding the issues arise in the environment. Research is based on participant observation that strengthens the results which can be applied in the design of visual communication. Mascot is an important finding in this design. Figure which can be a spokesperson or spokespersons for social movement in the Ciliwung river is the central figure applied in any visual message in the visual communication design. Mascot also strengthens ambient media as new media in social movement of visual communication. This visual communication design contributes to Visual Communication Design in its patterns of thinking design phase from starting stages of concept, idea, and reference data exploration, ethnography to visualization stage.

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Goransson, Karina, and Anna-Sara Fagerholm. "Towards visual strategic communications." Journal of Communication Management 22, no. 1 (February 5, 2018): 46–66. http://dx.doi.org/10.1108/jcom-12-2016-0098.

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Purpose The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis. Design/methodology/approach In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011). Findings The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015. Research limitations/implications This study summarises how visual approaches are applied in strategic communication research during 2005-2015. Originality/value This study can provide important knowledge about an innovative visual perspective in strategic communication research.

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Njirić, Diana, and Ivica Miloslavić. "Semiotic Effect in Visual Communication." European Journal of Multidisciplinary Studies 1, no. 2 (April 30, 2016): 308. http://dx.doi.org/10.26417/ejms.v1i2.p308-316.

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The paper attempts to define the term semiotics of photography. Approach to the theme was started from the concept of semiotics. Since the 60s of the last century, "semiotics", which studies the characters, has begun to affect changes in the humanities and natural sciences. After Ferdinand de Saussure, the study of signs focused on humans need labeling, especially on the logic of "communication" and disclosure "codes" that form the background of diverse cultural phenomena. Semiotics provides to understand in a different way, by language and framework, the link between the image and society. It is also a method that can be used to expose photos, studying mass media, literary texts and systematically analyze a number of other features of the popular culture. In the modern, technologically developed world, man is exposed to photos more than ever (billboards, advertisements, magazines, art photography... ). Visual impact, as the most convincing form of attracting attention, affects the formation of opinions and attitudes, encouraging consumption and serves in many other commercial or political purposes. Therefore, semiotics, science which studies signs and their meanings, is becoming more important scientific discipline in explaining sociosemiotic aspects of society. In the paper is analized the photo in a different context using semiotics to understand it. Assuming that the symbolism of the publicly engaged photos exposed to the public differs from those intended for the specialized or limited audience, will be attempted to prove that the former is expected to influence with emotions, more shocking attempt to attract attention, and the later let observers themselves to decode picture.

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Parode, Fabio Pezzi, and Paula Visoná. "Transgression in Contemporary Visual Communication." Journal of Modern Education Review 4, no. 8 (August 20, 2014): 629–38. http://dx.doi.org/10.15341/jmer(2155-7993)/08.04.2014/007.

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