Log in

Relevant bibliographies by topics / Visual discourse / Journal articles

To see the other types of publications on this topic, follow the link: Visual discourse.

Journal articles on the topic 'Visual discourse'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Visual discourse.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Ping, Kuang. "A Visual Grammar Analysis of Lesaffre’s Website." Advances in Language and Literary Studies 9, no. 6 (December 28, 2018): 38. http://dx.doi.org/10.7575/aiac.alls.v.9n.6p.38.

Full text

Abstract:

The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various communication semiotics is called multimodal discourse analysis. Kress and van Leeuwen (2001:2) hold that multimodality is one of the features of modern society. Multimodal Discourse Analysis is paid much attention in recent discourse analysis. The Visual Grammar founded by Kress and van Leeuwen can help to analyze the multimodal discourse. This text, based on the Visual Grammar to analyze the Lesaffre’s website, will find the charming of the combination of language and pictures, and finally give some points in designing our own websites. Through the study of Lesaffre’s website, when building the website of the company, first the arrangement of information should be paid much attention to. Except some essential conventional information, such as the introduction of the company, other new information, such as the latest news of the company, should be put in obvious place. Then website gives people intuitionistic feeling, so the collocation of the company’s information in the website should be reasonable.

APA, Harvard, Vancouver, ISO, and other styles

2

Zhou, Michelle X., and Steven K. Feiner. "Efficiently planning coherent visual discourse." Knowledge-Based Systems 10, no. 5 (March 1998): 275–86. http://dx.doi.org/10.1016/s0950-7051(97)00036-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Aresu, Francesco Marco. "Visual Discourse in Petrarch's Sestinas." Mediaevalia 39, no. 1 (2018): 185–215. http://dx.doi.org/10.1353/mdi.2018.0006.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Abousnnouga, Gill, and David Machin. "Visual discourses of the role of women in war commemoration." Journal of Language and Politics 10, no. 3 (October 31, 2011): 322–46. http://dx.doi.org/10.1075/jlp.10.3.02abo.

Full text

Abstract:

Discourses of war are disseminated and legitimised not only through speeches and written texts, but through visual semiotic resources. One important vehicle for this has been the war monument. Evidence shows that from WW1 in Europe and the US monuments have been used systematically by authorities to recontextualise the realities of war and soldiery, suppressing much of what comprises war, avoiding any critical stance, while fostering celebratory discourses of nation, protection and noble sacrifice. The representation of women on the war monument has been particularly important in this recontexualisation. Using Multimodal Critical Discourse Analysis to examine the discourses realised by British war monuments, this paper shows that while much of the way women participate in and experience war has been suppressed on war monuments. Their representation has been a key part of the legitimation of one particular discourse of war, a representation that has helped to sideline other possible discourse in British society and which is still used in the commemoration of the death of ‘our boys’ — such as the young men killed in Afghanistan.

APA, Harvard, Vancouver, ISO, and other styles

5

Fellendorf, Ansgar. "Shifting surface." Novos Olhares 9, no. 1 (July 9, 2020): 98–113. http://dx.doi.org/10.11606/issn.2238-7714.no.2020.171993.

Full text

Abstract:

This research explores how satellite images of Arctic sea ice contribute to climate change discourse. Different discourses require distinct responses. Policy measures are contingent upon representation, be it i.e. a threat or opportunity. The representations discussed are by the NSIDC and NASA, which hold a visual hegemony. First, the introduction discusses visual studies in policy research and identifies a simplified dichotomy of a threat discourse and environmental citizenship. Moreover, the methodology of visual discourse analysis based on poststructuralism is described. The delineated images portray a vertical, planar view allowing for spatial reference. Arctic sea ice is a visible climate change effect and the absence of boundaries, intervisuality with the Earthrise icon and focus on environmental effects support a discourse of citizenship.

APA, Harvard, Vancouver, ISO, and other styles

6

Poulsen, Søren Vigild. "CONSTRUCTING THE CORPORATE INSTAGRAM DISCOURSE – A CRITICAL VISUAL DISCOURSE APPROACH." Digital Age in Semiotics & Communication 1, no. 1 (November 28, 2018): 95–112. http://dx.doi.org/10.33919/dasc.18.1.7.

Full text

Abstract:

Since October 2010, the Instagram app has provided its users with means of visual communication that previously were reserved for professional photographers. Simultaneously, the Instagram Corporation’s official blog has offered suggestions on how the features of the app could be applied. In this manner, the corporation has established a norm of Instagram use. Norms of technology use, i.e., socially learned ways of behaving and communicating with technology, are well-researched in technology and science studies, but thus far these studies have only included social media, e.g., Instagram, to a minor degree. Furthermore, it remains largely unexplored how these social rules are represented multimodally in discourses about social media technology. Through a critical multimodal discourse analysis, this paper describes how the aforementioned corporate regulative norms on the usage of Instagram were established on the corporate blog from 2010 to 2014. The findings show that the discourse on the blog adjusts its focus. Initially, it dealt with correctional tools for the app, but it then progressed into presenting tools for experimental visual expression. At the same time, the blog confines the experimental uses of the application and, thereby, the possible perception of what entertaining imagery is. This way, the study demonstrates how the Instagram Corporation seeks to regulate the use of the app.

APA, Harvard, Vancouver, ISO, and other styles

7

Terskikh, Marina V. "Visual metaphorization models in PSA discourse." XLinguae 11, no. 2 (2018): 68–94. http://dx.doi.org/10.18355/xl.2018.11.02.07.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Habrajska, Grażyna. "Interpreting Texts in Various Discourses." Acta Universitatis Lodziensis. Folia Litteraria Polonica 54, no. 3 (September 30, 2019): 187–208. http://dx.doi.org/10.18778/1505-9057.54.11.

Full text

Abstract:

Within the communication-based approach, discourse is an area of meanings, which are formed through the interpretation of texts. Those meanings remain in our memory and are active as per communicational needs. The meanings forming a discourse constitute a particular basis for reference, i.e. its own logic. Therefore, one must learn how to participate in specific discourses. In considering the general purpose of communication and the special base of reference of meaning, we identified such discourses as: academic, official, journalistic, and artistic, which one could narrow down to more specific sub-discourses. The texts created within a discourse or sub-discourse may take both verbal and visual forms. Each discourse introduces different rules of interpretation, which a participant must learn. Discourses develop and exist within their own interpretative fields. Participation in a discourse both expands and improves its interpretative field. When a person does not participate in a discourse, they drop out of the discourse altogether. It is worth remembering that people possess various levels of the readiness to participate in specific discourses.

APA, Harvard, Vancouver, ISO, and other styles

9

Kachmar, Olga. "ECONOMIC DISCOURSE AS A TYPE OF INSTITUTIONAL DISCOURSE." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 11(79) (September 29, 2021): 80–84. http://dx.doi.org/10.25264/2519-2558-2021-11(79)-80-84.

Full text

Abstract:

The research deals with the study of the English language economic discourse and its basic characteristics. The object of the article is discourse in general and the main approaches to its interpretation. The subject of the investigation is the English economic discourse as one of its institutional types. The aim of the research is to highlight the main linguistic characteristics of the English economic discourse. Economic discourse is defined as a type of discourse, in which the process of speech production based on certain economic ideas. Each of the texts of discourse creates a special field of discussion in relation to economy, and the texts within this discourse are aimed at the communication between the experts in the field which determines the institutionality of the communication. Thus, economic discourse is a complex communicative phenomenon implemented in the speech practice of subjects of economic activity. The characteristic features of the economic discourse are strict visual design, minimum usage of tropes and figures of speech, the use of persuasive devices, neologisms, idioms and numerous abbreviations used with the aim of compressing the transmitted knowledge. Neologisms, idioms and abbreviations that function in English economic discourse present special difficulties for translators. Therefore the perspective of the further research is seen in the study of translation techniques in reproducing various lexical, grammatical and syntactical features of the English economic discourse into the Ukrainian language.

APA, Harvard, Vancouver, ISO, and other styles

10

Sokolova, Natalia Vladimirovna. "Multimodal IT marketing discourse: An integrated approach investigation." Russian Journal of Linguistics 24, no. 2 (December 15, 2020): 366–85. http://dx.doi.org/10.22363/2687-0088-2020-24-2-366-385.

Full text

Abstract:

Websites of software vendors feature verbal and nonverbal means providing for a number of parameters to be taken into account in order to gain more comprehensive insights into the range and interplay of the means in use. This paper investigates the multimodal website marketing discourse of Microsoft , Oracle, and SAP relying on an approach which makes use of multimodal critical discourse analysis, pragmatics, and text linguistics. The integrated framework allows for consideration of the discourse-generating intention of the locutionary source, the discourse function, verbal content categories and audio-visual techniques employed in the nonverbal discourse contributing to the global category of ideologeme consisting of key ideas and aimed at the locutionary target. The intention of such discourse is to persuade consumers to purchase IT solutions which is manifested in the persuasive function. The textual content has been investigated in terms of a set of categories such as: the theme, including IT terms; tonality, made explicit through positively charged words and imperative sentences; time and space, emphasizing time saving efforts to deal with challenges enterprise-wide. The findings are similar to those revealed in the verbal content of customer testimonial videos, with audio-visual techniques such as invigorating music, company settings, contrast colors, etc. being alike. It is of particular interest that the linguistic means in these three marketing discourses are different only when it comes to metaphorical expressions. The global ideologeme is made explicit by urging customers to optimize data and feel IT-powered performance benefits. It is conveyed through multiple antitheses such as data challenges vs. one solution, previously vs. now, old vs. new, and slowly vs. fast. The antitheses in the three marketing discourses are similar as are the typical manifestations of categories and audio-visual techniques which may encourage further research in terms of making the specific discourse of a company stand out to its customers.

APA, Harvard, Vancouver, ISO, and other styles

11

Hamilton, Clifton W. "Political Discourse in a Visual Art Classroom." Radical Teacher 116 (November 30, 2019): 84–86. http://dx.doi.org/10.5195/rt.2020.632.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Paulston, Rolland G. "Mapping Visual Culture in Comparative Education Discourse." Compare: A Journal of Comparative and International Education 27, no. 2 (June 1997): 117–52. http://dx.doi.org/10.1080/0305792970270202.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Bateman, John A., and Janina Wildfeuer. "A multimodal discourse theory of visual narrative." Journal of Pragmatics 74 (December 2014): 180–208. http://dx.doi.org/10.1016/j.pragma.2014.10.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Dobler, Ralph-Miklas. "Truth and Visual Discourse on Social Media." Proceedings 1, no. 3 (June 9, 2017): 267. http://dx.doi.org/10.3390/is4si-2017-04123.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

PUSHONKOVA, Oksana. "AESTHETIC PRACTICES IN CONTEMPORARY VISUAL ANTHROPOLOGICAL DISCOURSE." CHERKASY UNIVERSITY BULLETIN: PHILOSOPHY, no. 2 (2019): 77–85. http://dx.doi.org/10.31651/2076-5894-2019-2-77-85.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Jhala, Arnav, and R. Michael Young. "Cinematic Visual Discourse: Representation, Generation, and Evaluation." IEEE Transactions on Computational Intelligence and AI in Games 2, no. 2 (June 2010): 69–81. http://dx.doi.org/10.1109/tciaig.2010.2046486.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Devos, Anastasiia. "VISUAL ARTISTIC MEANS IN FRENCH ADVERTISING DISCOURSE." Scientific Journal of Polonia University 49, no. 6 (January 18, 2022): 8–16. http://dx.doi.org/10.23856/4901.

Full text

Abstract:

The article is devoted to the study of the use of artistic means of visualization, namely visual metaphor and personification in the discourse of French social advertising. The artistic, rhetorical and stylistic features of the use of metaphor and personification in advertising discourse are demonstrated on concrete examples of advertising messages of modern French advertising, taken from print and Internet sources. In general, the discourse of modern French social advertising is rich in artistic means. Many examples of figures of emphasis or understatement, figures of construction and figures of speech were found in the analysed corpus of advertising messages. However, in our opinion, the use of figures of speech, such as metaphor and personification, gives advertising more vivid clarity and imagery, and is therefore the most effective in achieving the final goal of the advertising message – to influence the potential reader. The research demonstrates that the most characteristic of French advertising discourse is the use of zoomorphic metaphor and subject metaphor. The second visual stylistic figure frequently used in French advertising discourse after metaphor is personification. The use of personification is typical of the discourse of French social advertising, as the authors of advertising messages tend to give certain phenomena or objects human qualities.

APA, Harvard, Vancouver, ISO, and other styles

18

Prinz, Jessica. "Art Discourse/Discourse in Art." Journal of Aesthetics and Art Criticism 50, no. 3 (1992): 272. http://dx.doi.org/10.2307/431248.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Kuronen, Tuomas. "Visual discourse analysis in historical research: a case of visual archaeology?" Management & Organizational History 10, no. 1 (December 23, 2014): 52–70. http://dx.doi.org/10.1080/17449359.2014.989233.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Engel, Antke. "Queer Reading as Power Play: Methodological Considerations for Discourse Analysis of Visual Material." Qualitative Inquiry 25, no. 4 (August 3, 2018): 338–49. http://dx.doi.org/10.1177/1077800418789454.

Full text

Abstract:

This article considers the social productivity of images through a methodological reflection on various ways of presenting and challenging visual materials through textual means. I suggest employing a power-sensitive method of ekphrasis which renders methodologically productive desiring relations implied or performed by the image (in short: engaged ekphrasis). Concerning discourse analysis of visual material, two questions are of particular interest: What does it mean to invoke a discourse through visual means? And what does it mean to confront a particular piece of visual material with a discourse that is not explicitly invoked by this material? Reconsidering the method developed in an earlier monograph, this article asks how one can incite an exchange between a visual work and a discursive formation. Does this process depend on or make particular use of aesthetic forms and strategies, as well as visual rhetoric? How does such an exchange contribute to the analysis of social power relations? What can be learned about the relevance of visualizing practices and conditions of visibility in reproducing or transforming social relations? I introduce the notion of images as instruments and agents of governmentality to develop these methodological reflections. A particular focus lies on the overlaps between economic and queer discourses. I support my arguments through close readings of two commercial advertisements.

APA, Harvard, Vancouver, ISO, and other styles

21

Jongore, Magret, Pinky Phaahla, and Rose Masubelele. "An Exploration of the Manipulative Use of Language and Visuals in Advertisements." International Journal of Semiotics and Visual Rhetoric 4, no. 1 (January 2020): 34–48. http://dx.doi.org/10.4018/ijsvr.2020010103.

Full text

Abstract:

The article presents an analysis of TV advertisements targeted at African audiences. It further foregrounds the use of language and visuals to associate a product to an appropriate solution to social conflicts rooted in oppositional African and Western worldviews. The author applies the critical discourse analysis (CDA) method to the analysis to highlight the use of manipulative language and visuals. The author argues that CDA is an effective tool for analysing both visual and linguistic elements of advertising discourse compared to other discourse analysis methods that focus on either texts or visuals. This article is relevant to the literature on semiotic construction of social discourse as applied in advertising.

APA, Harvard, Vancouver, ISO, and other styles

22

Ludes, Peter, Winfried Nöth, and Kathrin Fahlenbrach. "Introduction: Critical Visual Theory." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 12, no. 1 (March 21, 2014): 202–13. http://dx.doi.org/10.31269/triplec.v12i1.559.

Full text

Abstract:

The studies selected for publication in this special issue on Critical Visual Theory can be divided into three thematic groups: (1) image making as power making, (2) commodification and recanonization, and (3) approaches to critical visual theory. The approaches to critical visual theory adopted by the authors of this issue may be subsumed under the following headings (3.1) critical visual discourse and visual memes in general and Anonymous visual discourse in particular, (3.2) collective memory and gendered gaze, and (3.3) visual capitalism, global north and south.

APA, Harvard, Vancouver, ISO, and other styles

23

Ludes, Peter, Winfried Nöth, and Kathrin Fahlenbrach. "Introduction: Critical Visual Theory." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 12, no. 1 (March 21, 2014): 202–13. http://dx.doi.org/10.31269/vol12iss1pp202-213.

Full text

Abstract:

The studies selected for publication in this special issue on Critical Visual Theory can be divided into three thematic groups: (1) image making as power making, (2) commodification and recanonization, and (3) approaches to critical visual theory. The approaches to critical visual theory adopted by the authors of this issue may be subsumed under the following headings (3.1) critical visual discourse and visual memes in general and Anonymous visual discourse in particular, (3.2) collective memory and gendered gaze, and (3.3) visual capitalism, global north and south.

APA, Harvard, Vancouver, ISO, and other styles

24

Mekheimar, Mariam Waheed. "Multimodal Discourse Analysis of Egyptian Political Movies: Framing Social Justice in the Movie Ahl El Kemma (Cream of the Crop)." Global Social Sciences Review VI, no. IV (December 30, 2021): 68–83. http://dx.doi.org/10.31703/gssr.2021(vi-iv).07.

Full text

Abstract:

Nascent research is conducted on the advancement of discourse analysis in film to include different modes as images, sound and text. This study is focused on how images are embedded within texts in an audio-visual medium such as cinema to highlight political messages; it also seeks to broaden our understanding of politics beyond a relatively narrow conceptualization of the "political" through studying non-traditional discourses such as cinematic discourse. The aim of the study is to develop a systematic approach to film analysis to examine political nuance sin film. The method adopted in this research is Multi modal Discourse Analysis (MDA) focusing on embedding visuals, audio, and text in the film to examine how a political meaning can be conveyed through the interaction between those different modes. Drawing on the multi modal discourse analysis literature, different modalities will be studied to understand how those modes interact in the cinematic discourse. The film, "Cream of the Crop", is selected as an example to examine how political meanings in film can tackle the cinematic representation of the notion of social justice. This study contributes to the vast array of literature on the multi modal discourse analysis of films by focusing on political dynamics within them.

APA, Harvard, Vancouver, ISO, and other styles

25

Ledin, Per, and David Machin. "A discourse–design approach to multimodality: the visual communication of neoliberal management discourse." Social Semiotics 26, no. 1 (October 5, 2015): 1–18. http://dx.doi.org/10.1080/10350330.2015.1089652.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Jongore, Magret, Pink Phaahla, and Rose Masubelele. "Linguistic and Extra-Linguistic features of SABC indigenous language adverts: A Critical Discourse Approach." DANDE Journal of Social Sciences and Communication 2, no. 2 (2018): 120–39. http://dx.doi.org/10.15641/dande.v2i2.45.

Full text

Abstract:

Discourse encompasses not only written and spoken language but visual images as well. If discourse combines visuals and images, it is important that analysis of such texts account for the special characteristics of visual semiotics; the relationship between language and images. Using Critical Discourse Analysis (CDA), this paper, unravels power relations in the electronic advertising texts such as those aired on television. The targeted television advertising discourse is characterised by sound, colour, picture, camera angle and other motion picture attributes. The paper argues that texts in general and texts as adverts are hegemonic in nature. The reproduction of a popular culture perpetuated by adverts has been noted to support the perspective that advertising drives the global media and has profound influence on the content of the media messages received and subsequently on the cultures of the recipients. The paper makes use of the McDonalds TV Seat Advert shown on SABC1.

APA, Harvard, Vancouver, ISO, and other styles

27

Wetzstein, Irmgard. "The Visual Discourse of Protest Movements on Twitter: The Case of Hong Kong 2014." Media and Communication 5, no. 4 (December 21, 2017): 26–36. http://dx.doi.org/10.17645/mac.v5i4.1020.

Full text

Abstract:

The article presents the results of a qualitative documentary image interpretation of the visual discourse of the Hong Kong protests on the Twitter hashtag #hongkongprotests. Visual thematic patterns, the actors depicted, and the relations between actors as well as visual perspectives were analyzed to derive the function of visual images and to give insights into visual protest storytelling. Visuals and image-text relations in Tweets within #hongkongprotests revealed an application of images in clear favor of the protest movement taking an ‘at the scene’/‘on the ground’ perspective, with media workers being active in front of the camera rather than mere observers behind the camera. While the approach used proved to be suitable for the research project, the research design comes with some limitations, for example in terms of the non-generalizability of results.

APA, Harvard, Vancouver, ISO, and other styles

28

Pauwels, Luc. "Street Discourse: A Visual Essay on Urban Signification." Culture Unbound 1, no. 2 (December 21, 2009): 263–72. http://dx.doi.org/10.3384/cu.2000.1525.09117263.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Bateman, John, Chiao-I. Tseng, Ognyan Seizov, Arne Jacobs, Andree Lüdtke, Marion G. Müller, and Otthein Herzog. "Towards next-generation visual archives:image, film and discourse." Visual Studies 31, no. 2 (April 2, 2016): 131–54. http://dx.doi.org/10.1080/1472586x.2016.1173892.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Kroksnes, Andrea. "VISUAL CULTURE AND PUBLIC DISCOURSE IN ART MUSEUMS." Kunst og Kultur 88, no. 02 (July 26, 2005): 67–76. http://dx.doi.org/10.18261/issn1504-3029-2005-02-02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Wróblewska-Trochimiuk, Ewa. "Imagine All the People: The Populist and Anti-Populist Discourses of Serbian and Croatian Protests (2017–2020)." AUC STUDIA TERRITORIALIA 21, no. 2 (February 28, 2022): 35–59. http://dx.doi.org/10.14712/23363231.2022.3.

Full text

Abstract:

The aim of this article is to analyze the anti-populist and populist elements in the visual language of selected political manifestations. Protests in Serbia from 2017 to 2020 (mass demonstrations and one individual act of resistance) and in Croatia from 2018 to 2020 were chosen as examples. The article draws on visual materials from the demonstrations and their media coverage. The author tracks different strategies for visualizing populist and anti-populist rhetoric. It presents various types of the visual discourse of populism: the discourse of the masses, the discourse of polarization, the discourse of vulnerability, and the discourse of the gallows.

APA, Harvard, Vancouver, ISO, and other styles

32

Haddad, Nicole. "Utilizing Visual Literacy as A Communicative Discourse in the English Classroom: A Case Study." International Journal of Languages, Literature and Linguistics 5, no. 2 (June 2019): 51–61. http://dx.doi.org/10.18178/ijlll.2019.5.2.204.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Korkmazer, Burcu, Sander De Ridder, and Sofie Van Bauwel. "The visual digital self: A discourse theoretical analysis of young people’s negotiations on gender, reputation and sexual morality online." DiGeSt - Journal of Diversity and Gender Studies 8, no. 1 (May 17, 2021): 22–40. http://dx.doi.org/10.21825/digest.v8i1.17608.

Full text

Abstract:

Young people’s self-presentations on Instagram often display considerate discourses on gender, reputation and (sexual) morality. Previous studies have explored how these discourses are embedded in cultural narratives, while overseeing the significance of visibility and visual storytelling cultures online. Using a Foucauldian Feminist approach, we explore how young people’s discourses reflect the visual performance of aesthetic and neoliberal subjectivities online. Through six groups of young people between thirteen and twenty years old, we investigate how the visibility afforded by Instagram affects the negotiations of young people on gender, reputation and sexual morality. We gave them the agency to create, narrate and reflect upon fictious social media profiles with ‘good’, ‘bad’ or ‘ideal’ self-presentations, using a discourse theoretical analysis to examine the visual artefacts, individual stories and group conversations. Our analysis shows that youth’s discourses on self-presentation are based on a dynamic relation between self-determination and self-monitoring. Ideal self-presentations are understood as self-determining performances of visual, aesthetic and neoliberal subjectivities, whereas bad self-presentations are often negotiated as self-monitoring performances regarding sexual morality.

APA, Harvard, Vancouver, ISO, and other styles

34

Cruz, Tiago, Fernando Faria Paulino, and Mirian Tavares. "CulturalNature Arga #2." International Journal of Creative Interfaces and Computer Graphics 5, no. 1 (January 2014): 21–31. http://dx.doi.org/10.4018/ijcicg.2014010102.

Full text

Abstract:

CulturalNature Arga#2 is an interactive audio-visual installation intended to explore the concept of landscape as a verb (to landscape) questioning and reflecting about the semiotic discourses associated with this concept. The landscape as something natural, static, peaceful, silent, etc. is a semiotic discourse with roots in a past related with the representation of a point of view, not only perceptual but also conceptual, ideological. These representations enformed the visual culture leading to a particular discourse. The installation proposes a reflexion about the way different elements associated with a particular territory shape this territory's landscape, giving it a dynamic existence, a product of cultural activity. Like J.T.W. Mitchell, here, the landscape is seen “…as a process by which social and subjective identities are formed.” (1994)

APA, Harvard, Vancouver, ISO, and other styles

35

Amankevičiūtė, Simona. "Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space." Respectus Philologicus 24, no. 29 (October 25, 2013): 108–20. http://dx.doi.org/10.15388/respectus.2013.24.29.9.

Full text

Abstract:

This article conceptualizes the image of women in the sexist advertisements of the 1950s and 60s and in current advertising discourse by combining the research traditions of both cognitive linguistics and semiotic image analysis. The aim of the research is to try to evaluate how canonical positionings of women in the hyperreality of advertisements may slip into everyday discourse (stereotype space) and to present an interpretation of the creators’ visual lexicon. It is presumed that the traditional (formed by feminist linguists) approach to sexist advertising as an expression of an androcentric worldview in culture may be considered too subjectively critical. This study complements an interpretation of women’s social roles in advertising with cognitive linguistic insights on the subject’s (woman’s) visualisation and positioning in ad space. The article briefly overviews the feminist approach to women’s place in public discourse, and discusses the relevance of Goffman’s Gender Studies to an investigation of women’s images in advertising. The scholar’s contribution to adapting cognitive frame theory for an investigation of visuals in advertising is also discussed. The analysed ads were divided into three groups by Goffman’s classification, according to the concrete visuals used to represent women’s bodies or parts thereof: dismemberment, commodification, and subordination ritual. The classified stereotypical images of women’s bodies are discussed as visual metonymy, visual metaphor, and image schemas.

APA, Harvard, Vancouver, ISO, and other styles

36

Chang, Jiat-Hwee. "Deviating Discourse." Journal of Architectural Education 63, no. 2 (March 2010): 153–58. http://dx.doi.org/10.1111/j.1531-314x.2010.01079.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Newell, Christine, and Chase Orton. "Classroom Routines: an Invitation to Discourse." Teaching Children Mathematics 25, no. 2 (October 2018): 94–102. http://dx.doi.org/10.5951/teacchilmath.25.2.0094.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Behshad, Azam, and Saeed Ghaniabadi. "Visual Analysis of Magazine Covers." International Journal of Linguistics 7, no. 5 (October 19, 2015): 20. http://dx.doi.org/10.5296/ijl.v7i5.8445.

Full text

Abstract:

<p>The aim of this paper is to look into ways in which modes are chosen if signs are produced for interpretation and presentation of theories and meanings. Magazine is a complex collection of signs that can be extensively decoded and analyzed by different factors. The most spectacular components are documentary photos, manipulated images and portrait photos. According to the results, many processes (action, symbolic, reaction, and analytical processes), and strategies (e.g. top vs. bottom strategies and margin vs. center), modality modification and color differentiation, are required in representing and interpreting concepts and meanings in this type of discourse. The discourse analysis used here is accomplished based on Halliday’s model of functional-systematic grammar (1976, 2004), which uses three meta functions to describe different communicational modes.</p>

APA, Harvard, Vancouver, ISO, and other styles

39

Liu, Shuting. "A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement." JOURNAL OF ADVANCES IN LINGUISTICS 10 (March 28, 2019): 1523–34. http://dx.doi.org/10.24297/jal.v10i0.8196.

Full text

Abstract:

On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.

APA, Harvard, Vancouver, ISO, and other styles

40

Salama, Amir H. Y. "Towards a discourse-semantic approach to visual narrative analysis." Pragmatics and Society 12, no. 2 (June 3, 2021): 188–222. http://dx.doi.org/10.1075/ps.18045.sal.

Full text

Abstract:

Abstract The present study propounds a novel discourse-semantic approach that problematizes the social semiotic analysis of visual narrative in two respects: (i) the lack of a model that can explain the plurifunctional structure of visual acts of communication in general and (ii) the failure to provide the deep structure underlying the characters and/or objects in visual narrative in particular. Redressing these two shortcomings, the approach is methodologically geared towards analysing the visual narrative grammar that encodes the 2017 BBC image-enabled news story of Islamic State (IS). The proposed approach rests on two theoretical models: (i) Roman Jakobson’s (1960) communication model of language functions; (ii) Algirdas Julien Greimas’s (1966, 1987) structural-semantic model of actant grammar. The study has reached two major findings. First, theoretically, the visual narrative analysis of images demands the presence of both (1) a theory that can adequately explain the plurifunctional structure associated with the semiotic complexity of visual communication and (2) a structural-semantic model that reveals the deep structure of the actants that enable the dramatis personae to relate to the events featuring in the mono-/multimodal discourse of narrative. Second, on a practical level of the BBC’s visual storyline, IS has been represented within three actant-based enunciation-spectacles: (a) victimhood with Subject versus Object, (b) beneficiariness with Sender versus Receiver, and (c) villainy (self-presented and other-presented) with Opponent/Victim versus Helper.

APA, Harvard, Vancouver, ISO, and other styles

41

Rodner, Victoria, and Finola Kerrigan. "From Modernism to Populism – art as a discursive mirror of the nation brand." European Journal of Marketing 52, no. 3/4 (April 9, 2018): 882–906. http://dx.doi.org/10.1108/ejm-12-2016-0707.

Full text

Abstract:

Purpose The purpose of this paper is to examine the role played by the visual arts in expressing and shaping the nation brand. In doing so, it establishes the centrality of visual discourse in nation branding; illustrating that discursive strategies can directly alter the nation brand’s perception. Design/methodology/approach This single case study drawing on in-depth interviews, field observation and secondary/historical material, applies mediated discourse analysis and critical discourse analysis to capture a transitional period in the cultural policies and nation branding rhetoric across a time frame of 60 years. Findings This study establishes the visual arts as a significant carrier of meaning, thus reflecting changes in the national discourse. This analysis illustrates that publicly supported visual arts can articulate policy aspirations and provide insight into the power of competing national discourse which co-exists, thereby shaping the internal and external nation brand. Research limitations/implications The study focuses on the visual arts and the context of Venezuela. Future research could expand this to look at the visual arts in other national or regional contexts. Practical implications The paper establishes visual art as central to expressing national identity and policy, and a tool for examination of national identity and policy. More broadly, the paper establishes public support for the (visual) arts as central to nation-branding projects providing insight for those engaged in such campaigns to prioritize arts funding. Originality/value The authors’ study indicates the marketing relevance of visualization of the nation through the arts and establishes the visual arts as a central tenant of the nation brand.

APA, Harvard, Vancouver, ISO, and other styles

42

Krug, Don. "Visual Cultural Practice and the Politics of Aesthetic Discourse." Marilyn Zurmuehlen Working Papers in Art Education 11, no. 1 (1992): 103–17. http://dx.doi.org/10.17077/2326-7070.1242.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Nurmis, Joanna. "Visual climate change art 2005-2015: discourse and practice." Wiley Interdisciplinary Reviews: Climate Change 7, no. 4 (June 3, 2016): 501–16. http://dx.doi.org/10.1002/wcc.400.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Wu, Ting. "Reasoning and Appraisal in Multimodal Argumentation." Chinese Semiotic Studies 16, no. 3 (August 26, 2020): 419–38. http://dx.doi.org/10.1515/css-2020-0023.

Full text

Abstract:

AbstractThe development of new media enlarges the repertoire of semantic resources in creating a discourse. Apart from language, visual and sound symbols can all become semantic sources, and a synergy of different modality and symbols can be used to complete argumentative reasoning and evaluation. In the framework of multimodal argumentation and appraisal theory, this study conducted quantitative and multimodal discourse analysis on a new media discourse Building a community of shared future for humankind and found that visual symbols can independently fulfill both reasoning and evaluation in the argumentative discourse. An interplay of multiple modalities constructs a multi-layered semantic source, with verbal subtitles as a frame and a sound system designed to reinforce the theme and mood. In addition, visual modality is implicit in constructing the stance and evaluation of the discourse, with the verbal mode playing the role of “anchoring,” i.e. providing explicit explanation. A synergy of visual, acoustic, and verbal modalities could effectively transmit conceptual, interpersonal, and discursive meanings, but the persuasive result with the audience from different cultural backgrounds might be mixed.

APA, Harvard, Vancouver, ISO, and other styles

45

Jabeen, Sarwat, Tazanfal Tehseem, and Samia Naz. "War against Terror Impacts on Pakistan’s Economy: A Critical Discourse Analysis of Pakistani Newspapers." Review of Economics and Development Studies 6, no. 2 (June 15, 2020): 631–43. http://dx.doi.org/10.47067/reads.v6i2.229.

Full text

Abstract:

The present research is an attempt to explore the discourses of political cartoons published in Pakistani Urdu and English newspapers representing the war against terror impacts on Pakistan’s economy. Newspapers’ linguistic and semiotic representations of war against terror impacts on Pakistan’s economy are ideologically loaded and employed in the construction and deconstruction of the realities of post 9/11 scenario in a desired way. The research uses multimodal critical discourse approach (Machin, 2007) along with Van Leeuwen’s framework for recontextualisation (2008) and Fairclough’s (2003) framework for visual and linguistic analyses of the political cartoons to explore the hidden ideologies. The visual and linguistic analyses of the political cartoons pay careful attention to how discourses are chosen and then represented visually and linguistically to promote particular interests and ideologies that shape public perception of the reality.

APA, Harvard, Vancouver, ISO, and other styles

46

Feng, Dezheng, and Peter Wignell. "Intertextual voices and engagement in TV advertisements." Visual Communication 10, no. 4 (October 14, 2011): 565–88. http://dx.doi.org/10.1177/1470357211415788.

Full text

Abstract:

By analysing multimodal TV advertisements, this study aims to show how intertextual voices are exploited in advertising discourse to enhance persuasive power. Taking as their point of departure the assumption that all discourses are intertextual recontextualizations of social practice that draw on external voices from both specific discourses and discursive conventions, the authors identify two types of intertextual voice in TV advertisements: character and discursive voice. This article illustrates the multimodal construction of voices and demonstrates that the choice of voices is closely related to the ‘domain’ of the product. It is argued that the intertexual voices contribute to the advertising discourse through multimodal engagement strategies. Character voice endorses the advertised product through such resources as lexico-grammar, intonation, facial expression and staged narrative, while discursive voice endorses the advertised product through contextualization and intertextual discourse structure. It is hoped that the study will shed light on the understanding of the heteroglossic nature of advertisements, the interaction between intertextual voices and the advertised message, and multimodal construction of voices and engagement.

APA, Harvard, Vancouver, ISO, and other styles

47

Manaysay, Ferth Vandensteen. "Illustrating Political Discourse: Comics and the Rohingya Refugee Crisis." IKAT: The Indonesian Journal of Southeast Asian Studies 3, no. 1 (August 16, 2019): 45. http://dx.doi.org/10.22146/ikat.v3i1.45539.

Full text

Abstract:

This article explores the possibility of examining a storytelling platform, which has largely been ignored by scholars of visual politics about Southeast Asia: comics. It particularly describes how comics can serve as a discursive mechanism for visual representation within the purview of the Rohingya refugee crisis in the region. Drawing from post-structuralism and visual discourse analysis as the theoretical and methodological basis of the research, the article considers a case of a long-form online comic’s engagement withthe refugee crisis,with particular attention to the criticisms about Aung San Suu Kyi and the bloody military campaign against the Rohingya minorities in Myanmar. By specifically looking into the text-image discourses and inter-textual components of the comics, this article attempts to demonstrate that the ability of comics to “speak” politics is still dependent on international news sources and wider debates, which shape the ways in which the comic artists are able to frame their work. In this case, the use of comics as a story-telling platform, however, also suggests the agency of refugees to be portrayed as political-security actors. Although the article generally focuses on the case of the Rohingya refugee crisis, it also draws attention to the contention that scholars of Southeast Asian visual politics can most profitably engage with other regional issues by turning their attention to the dynamic role of comics as an alternative medium and source of data towards the analysis of threat construction and political-security discourse about Southeast Asia.

APA, Harvard, Vancouver, ISO, and other styles

48

Bi, Mengyuan. "Multimodal Discourse Analysis of News Pictures." Theory and Practice in Language Studies 9, no. 8 (August 1, 2019): 1035. http://dx.doi.org/10.17507/tpls.0908.23.

Full text

Abstract:

Multimodal discourse analysis is the analysis of different symbolic modes within a text, which breaks through many limitations of traditional discourse analysis to a great extent. This paper takes the visual grammar of Kress and Leeuwen as the theoretical framework, which gives a good explanation of the reproducing meaning, interactive meaning and composition meaning of image discourse, which is also suitable for the analysis of news picture discourse. This paper expounds how other symbolic resources interact with each other, so as to construct a complete text with linguistic symbols, and then convey more social interactive meaning. The results show that visual grammar is feasible and operational in the analysis of multimodal news texts. The background and text of news discourse can be effectively supplemented and explained, and it is of great significance to improve readers' pictures’ reading ability.

APA, Harvard, Vancouver, ISO, and other styles

49

Catalano, Theresa, and Peiwen Wang. "Social Media, Populism, and COVID-19: Weibo Users’ Reactions to Anti-Chinese Discourse." Studies in Media and Communication 9, no. 2 (October 23, 2021): 58. http://dx.doi.org/10.11114/smc.v9i2.5388.

Full text

Abstract:

US government communication about the COVID-19 pandemic, particularly the ‘Chinese virus’ discourse adopted by Donald Trump and his administration, has led to real-world violence and triggered heated discussions across social media sites, including Sina Weibo (aka Chinese Twitter). The current study explores the relationship between populism and social media by examining how Sina Weibo users respond to Trump’s communication on the virus. Employing multimodal critical discourse analysis, we examine both visual and verbal strategies used to build counter-discourses that challenge the use of terms such as ‘Chinese virus’. Findings demonstrate the potential of Weibo as a platform of resistance and site where users contest social injustice and racism, but also as a dangerous space in which populist discourses can yield more populist discourses which influence public sentiment and potentially government policies and international relations.

APA, Harvard, Vancouver, ISO, and other styles

50

Shakir Hussein, Khalid. "Re-contextualisation and the Transformation of Meanings: A Critical Discourse Analysis of the Islamic State Pedagogical Discourse in Iraq." Studies in Pragmatics and Discourse Analysis 2, no. 1 (June 30, 2021): 11–25. http://dx.doi.org/10.48185/spda.v2i1.147.

Full text

Abstract:

This article is an attempt to investigate the recontextualisation and transformation process involved in the pedagogic discourse of Islamic State classroom textbooks during its takeover of some parts of Iraq. The article uses an eclectic analytical framework comprising Bernstein's pedagogical model of recontextualization, Linell's levels of recontextualization, Fairclough's concept of genre mixing, Wodak's discourse-historical approach (DHA), and Barthes' model of visual semiotics. These mixed approaches are applied to the analysis of a variety of visual images of Islamic State published textbooks and classroom pedagogic visual aids downloaded from different websites. It is found that the meaning of the pedagogic discourse is transformed via interdiscursive recontextualisation processed in two reversal directions: a militarization of pedagogic discourse and a pedagogization of decapitation practice. Recontextualisation is exceptionally significant with regard to Islamic State jihadist pedagogic discourse that is reframed historically and ideologically to suit an extreme sense of religious intolerance which Islamic State prioritizes as a foundation of regaining and refreshing their lost Islamic caliphate.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!