Relevant bibliographies by topics / Visual Merchandising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Visual Merchandising'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 September 2023

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Journal articles on the topic "Visual Merchandising"

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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (September 1, 2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach. The value of the research study lies in its contribution to the development of strategic visual merchandising elements that can be used in the retail strategies of apparel retailers. Incorporating visual merchandising elements can improve visual merchandising proficiency and thus have greater impact on store design and layout, as well as when designing and planning new stores.
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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.
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Araujo, Myvrian Hazy Braga de, Henrique César Melo Ribeiro, and Elaine Pontes Bezerra. "VISUAL MERCHANDISING: a Vitrine e sua Influência no Comportamento do Consumidor." Revista de Gestão e Contabilidade da UFPI 4, no. 2 (December 15, 2017): 56. http://dx.doi.org/10.26694/2358.1735.2017.v4ed25668.

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A exposição dos produtos e seu visual no ponto de venda são ações realizadas pelo visual merchandising, que busca dar visibilidade aos produtos e influenciar o comportamento do consumidor, sendo a vitrine, uma das ferramentas do visual merchandising. O objetivo geral do presente estudo é entender como as ações do visual merchandising aplicado na vitrine buscam influenciar o comportamento do consumidor. No referencial teórico estão explanados os seguintes temas: Marketing e Varejo, Merchandising e Visual Merchandising, A Vitrine, Comportamento do Consumidor e Percepção Visual do Consumidor. Quanto à metodologia a pesquisa é qualitativa, exploratória, descritiva e explicativa, bibliográfica, documental e estudo de casos múltiplos, pois foram entrevistados profissionais responsáveis pelo visual merchandising e vitrine de três lojas de departamento de roupas e acessórios. A análise e discussão possui triangulação dos dados por meio de observação, entrevista e documentos de websites. Os objetivos da pesquisa foram atingidos, pois, os resultados encontrados mostram que as lojas buscam se comunicar com seus consumidores por meio da vitrine, despertando o desejo pela compra de determinados produtos e, ainda, focam no público-alvo, mediante treinamentos e estudos acerca do visual merchandising e da vitrine.PALAVRAS-CHAVE: Visual merchandising. Comportamento do Consumidor. Vitrine.
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Redler, Jörn. "Online Visual Merchandising (OVM)." WiSt - Wirtschaftswissenschaftliches Studium 48, no. 10 (2019): 52–54. http://dx.doi.org/10.15358/0340-1650-2019-10-52.

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Als wichtiger Vertriebs- und Kommunikationskanal steht der Onlineshop im Fokus. Besonders für Handelsunternehmen ist er oftmals die wesentliche und markenprägende Schnittstelle zum Kunden. Das Online-Visual-Merchandising befasst sich mit der Ausgestaltung des Onlineshop aus Marketingsicht. Es ist ein grundlegender, aber spezifischer Zugang, der einen theoretisch und praktisch relevanten Analyse- und Gestaltungsrahmen zur Verfügung stellt.
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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (June 18, 2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shown that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.
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Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (December 30, 2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.

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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase both the sales and the communication effect of the stores.
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Dewanti, Retno, Jefry Leonard, and Tjia Fie Tjoe. "Peran Pembelian Spontan dalam Menentukan Citra Merek Café." Binus Business Review 3, no. 2 (November 30, 2012): 819. http://dx.doi.org/10.21512/bbr.v3i2.1364.

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Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.
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Cant, M. C., and Mrs Y. Hefer. "Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores." Journal of Applied Business Research (JABR) 28, no. 6 (October 26, 2012): 1489. http://dx.doi.org/10.19030/jabr.v28i6.7356.

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Retailing per se has been with us since the beginning of time. Over the years retailing methods and techniques have been adapted and changed in order to meet the demands of the market. In the same way the in store activities aimed at the consumer has been evolving and changing. At first the focus was on merchandising per se, but even merchandising has become more focussed and professional and specialised. This has led to this study focussing on visual merchandising and its effect or not - on consumer spending. Much has been said about visual merchandising displays and the effect it has on consumer perceptions. Consumers perceptions towards visual merchandising displays are investigated and evaluated in this study. The primary research question that was posed in this study was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and nave sketches. The data was analysed by means of a thematic analysis process. The main conclusions that can be drawn from this research is that the perceptions of visual merchandising displays are subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store.
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Siva Vineela, G. "Visual Merchandising in Retail Sector." International Journal of Management Studies VI, no. 3 (June 10, 2019): 40. http://dx.doi.org/10.18843/ijms/v6si3/05.

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Demetresco, Sylvia. "Vitrinas: arte versus visual merchandising." dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda 2, no. 2 (February 14, 2008): 44. http://dx.doi.org/10.26563/dobras.v2i2.376.

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Existe, hoje, uma forte relação da arte com o Visual Merchandising (VM ), relação tão próxima como a existente entre consumidores e produtos. Surgem no marketing novas palavras, por exemplo, crossover, definida como o fenômeno de transversalidade entre disciplinas e que nas aproximações entre arte e Visual Merchandising não impõe mais uma diferença gritante, mas sim apresenta um novo espaço no qual os artistas vêem a loja, o museu e o espaço do comércio como uma fonte de renda, reunindo a arte ao mundo do glamour da moda e ao consumo. E vice-versa. O VM , que sempre criou espaços estéticos e inovadores para a moda, invade outros campos de experimentação na construção de novas organizações de sentidos que, agora, se vêem refletidos na arte, nas exposições, nas bienais, nas galerias, nos desfiles, ao expor produtos e marcas, ao pensar o percurso do espectador/consumidor nesses ambientes (...)
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Dissertations / Theses on the topic "Visual Merchandising"

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Pettersson, Linus, Emma Johansson, and Fredrica Enström. "Visual Merchandising : Har visual merchandising en betydande roll inom second hand?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23816.

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Second hand-handeln i Sverige växer allt mer och antalet aktörer inom marknaden ökar. Konsumenter sätter allt större krav på hur företag framställer sina produkter och designar sina butiker. Konventionell handel skiljer sig åt från second hand-handeln då strategier inom visual merchandising följs mer noggrant. Fast-fashion utgår ifrån att företag producerar nya plagg snabbt och billigt där företagens hållbarhetsaspekter ifrågasätts allt mer. Second hand är ett mer miljövänligt konsumtionsalternativ där begagnade varor säljs. Visual merchandising används inom konventionell handel genom att på olika sätt skapa en bra butiksmiljö som är eftertraktad hos konsumenterna. Företags värderingar och budskap förmedlas genom användandet av visual merchandising och detta hjälper företag att differentiera sig mot andra företag. En kvalitativ studie har genomförts med semistrukturerade intervjuer av sex kunder och två butiksanställda från butiken Veras samt en observation av butiken. Studiens syfte har varit att undersöka vilken roll visual merchandising spelar inom second hand-butiker. För att kunna besvara studiens syfte har ett teoretiskt ramverk formulerats genom litteratursökning inom området visual merchandising. Dessa teorier har legat till grund för de frågor som ställts till intervjudeltagarna. Kunderna har svarat på frågor om deras generella åsikter inom second hand samt hur de upplever butiken Veras i Borås. Butikspersonalen har svarat på frågor om hur deras butiksdesign ser ut och hur de arbetar med visual merchandising. Av resultaten från intervjumaterialet och observationen har slutsatser dragits om att visual merchandising spelar stor roll för både kunder och företag inom second hand, då kunders butiksupplevelse förhöjs med hjälp av verktyg som visual merchandising. Kunder upplever visual merchandising som viktigt och positivt för att hitta inspiration och för att förhöja deras butiksupplevelse. Det är viktigt att butiker förmedlar butikernas tema och att det stämmer överens med butikens identitet och värderingar. Konkret fönsterskyltning, tydligt förmedlande av butikens sortiment, utnyttjande av strategier inom doft och ljud samt ha en strukturerad strategi inom produktexponering, är de viktigaste områdena inom visual merchandising för second hand-butiker att följa.
Second hand trade in Sweden is growing and the number of players in the market are increasing. Consumers puts higher demand on how companies manufacture their products and design their stores. Conventional trade differs from second hand in that visual merchandising strategies are more closely followed. The fast fashion business model is based on companies producing new garments quickly and cheaply, where companies' sustainability aspects are increasingly questioned. Second hand is a more environmentally friendly consumer alternative where used goods are sold.Visual merchandising is used in conventional trade by creating a good retail environment that is sought after by consumers in various ways. Corporate values and messages are conveyed through the use of visual merchandising and this helps companies differentiate themselves from other companies.A qualitative study was conducted with semi-structured interviews of six customers and two store employees from the Veras store as well as an observation of the store. The purpose of the study was to investigate the role visual merchandising plays in second hand stores. In order to answer the study's purpose, a theoretical framework has been formulated through literature search in the area of visual merchandising. These theories have been the basis for the questions asked to the interview participants. Customers have answered questions about their general opinion on second hand and how they experience the store Veras in Borås. The staff of Veras has answered questions about what their store design looks like and how they work with visual merchandising.From the results of the interview material and the observation, conclusions have been drawn that visual merchandising plays a big role for second hand companies, since customers find it important how a store's environment is perceived. Veras clients are experiencing Veras visual merchandising techniques as positive, since they think it contributes to an inspiring shopping environment and inherence the clients experience. It is important that stores communicate the stores' theme and that it matches the store's identity and values. Concrete window display, clear communication of the store's product assortment, utilization of strategies in fragrance and sound as well as having a structured strategy in product exposure, are the most important areas of visual merchandising for second hand stores to follow.
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LINGE, CECILIA, and SOFIE SVANTESSON. "Online visual merchandising -ur ett konsumentperspektiv." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18102.

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Denna uppsats handlar om modeföretags online visual merchandising ur ett konsumentperspektiv. Vi har undersökt vad konsumenter anser vara viktiga aspekter ur perspektiven miljö, navigering och produktpresentation för att de ska finna en e-handelssida attraktiv. Tidigare forskning visar att för en kund ska genomföra ett lyckat köp på ett modeföretags e-handelssida krävs det att den virtuella miljön är väl utformad. Dock fann vi ett gap i tidigare forskningen där teorierna inte var prövade utifrån ett konsumentperspektiv. Målet var därför att skapa en modell, som tog hänsyn till konsumentens åsikter, och som modeföretagen kan ha användning för vid utformning av sin virtuella miljö. Vi har funnit inspiration till vår studie utifrån ett fallföretag, här i uppsatsen kallat Företag X, som är ett modeföretag som till största del bedriver sin handel på nätet. För att tillgå data som kunde besvara vår frågeställning valde vi en kvalitativ inriktning på vår studie där sju tycken semistrukturerade intervjuer utgjorde den största delen av vår datainsamling. Vi utförde även två observationer på Företag X i form av möten, som fungerade som en förstudie till våra intervjuer. Vår undersökning visade att konsumenter föredrar en avskalad och enkel e-handelssida som är lätt att hitta på. Reklambilderna på förstasidan ska vara enhetliga och inspirerande och alla onödiga bilder och texter ska tas bort. Även navigeringen ska vara enkel som möjligt eftersom konsumenten värdesätter så få klick som möjligt innan hen når den tänkta produkten. Produktbilderna och produkttexten ska vara i fokus på en produktsida eftersom hen gärna vill få en snabb överblick över produktens egenskaper. Konsumenten vill helst att det ska finnas tre bilder på produkten, en fram, en bak och en från sidan, som ska vara på en mänsklig modell mot en neutral bakgrund. Produkttexten ska vara kort och koncis men samtidigt beskriva en känsla av plagget. Zoom och catwalk-film är värdeadderande verktyg som gärna får finnas med vid produktvisningen. Utifrån vår studie kan vi konstatera att dagens modeföretag har en stor utmaning framför sig gällande utformning av sin e-handelssidas atmosfär, navigering och produktpresentation för att attrahera kunden till ett köp och för att hen ska känna sig säker i sitt köpbeslut. Utifrån vår studie kan vi också konstatera att konsumenterna är kräsna då de ställer höga krav på att informationsflödet från företagen ska uppfylla deras förväntningar på plagget. Då modeföretagen ännu inte kan individanpassa sina e-handelssidor i den höga grad som konsumenten troligtvis hade velat är det av stor vikt att företagen ändå har kunskap om vad deras kunder eftersträvar i fråga om den virtuella miljön. Därför kan vår utformade modell hjälpa modeföretagen att använda sig av online visual merchandising på rätt sätt
Program: Textilekonomutbildningen
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Zhu, Li. "Effective visual merchandising in fashion retailing." Thesis, University of Leeds, 2009. http://etheses.whiterose.ac.uk/11290/.

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This investigation attempts to identify the role of window display in today's arena of fashion retailing and formulate a system of approaches that can be considered useful in designing the image of window display. The literature view provides a review of the aspects of knowledge thought to be related to the subject of window display. The review covers the area of fashion marketing with regard to the history of fashion retailing, fashion marketing promotion mix and store atmospherics. Window display shares similar principles with fashion marketing and promotion mix, but demonstrates uniqueness with regard to its aesthetic and commercial functions. The design tactics of window display need to be adopted to gear to the complexity of the fashion market. Designing store window should not only depend upon the creativity of the designer, marketers and designers need to cooperate to create window displays which can attract attention and encourage consumers' patronage. The 'market in' principles have now penetrated into every aspect of fashion marketing. It becomes essentially important to transform the attributes of consumers' preference into aspects of design in order to make the design outcome effective in influencing consumer behaviour. This investigation shows an initial step in investigating the various aspects of window displays. Five experiments and surveys have been taken to attempt on the approaches which can be used to possibly improve the effectiveness of window display. The emphasis of the experiments and surveys were focused on the perspective in viewing a window display. Finally, the implication of the literature reviews and the research findings, together with the recommendations are valued.
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Zannetti, Ilaria <1993&gt. "Online Visual Merchandising nel settore dell'occhialeria." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14754.

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Il presente lavoro di tesi si propone di identificare gli elementi di Online Visual Merchandising utilizzati negli e-commerce di occhialeria. Il modello proposto da Katrandjiev e Velinov (2014), riguardante il settore dell’abbigliamento, viene ripreso e applicato per la prima volta ad un campione di siti web di occhialeria, presentando gli elementi individuati in cinque categorie che a loro volta formano due gruppi principali. I risultati vengono analizzati calcolandone la frequenza di utilizzo, in base alla quale i dati vengono discussi e confrontati per identificare quali siano gli elementi maggiormente presenti nel settore.
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Hernquist, Felicia, and Denise Masser. "Visual merchandising online : Utformning av produktsidor för sportkläder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-235.

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Denna uppsats handlar om visual merchandising online med fokus på företag som säljer sportkläder. Studien har genomförts ur ett konsumentperspektiv. Vår undersökning syftar till att studera produktsidor för sportkläder för att se hur konsumenter uppfattar den produktinformation, både visuell och verbal, som produktsidorna innehåller. Därigenom ska en kartläggning kunna göras av vilka element som är av vikt för respondenterna samt hur dessa bör utformas. Visual merchandising kan förklaras som den strategiska presentationen av ett företag och deras produkt, eller produkter, vars funktion är att attrahera kunder och underlätta inköpsprocessen. Således är visual merchandising online den visuella försäljningen i en onlinemiljö. Det finns utmaningar vid onlineshopping som tycks vara detta: att kommunicera sina produkter på ett rättvisande sätt som både lockar och ger rätt förväntningar. Man måste väga upp för det som går förlorat när köpet inte längre sker i en fysisk butiksmiljö, där en produkt upplevs både visuellt och taktilt. Forskning visar att en tydlig strategi för visual merchandising ge konkurrensfördelar och vara avgörande för att locka kunder. Som en förstudie analyserades sex olika produktsidor. Undersökningen genomfördes sedan genom semi-strukturerade intervjuer med tio respondenter. Under intervjuerna fick respondenterna besöka produktsidorna för att sedan kunna dela med sig av sina åsikter och iakttagelser. Intervjufrågor formulerades utifrån undersökningsmodellen som formulerats samt det teoretiska ramverket. Undersökningsmodellen skapades utifrån S-O-R-modellen för att kunna kartlägga respondenternas beteenden samt tydliggöra vilka faktorer som ligger till grund för deras respons. Resultaten av studien är en guide för utformningen av en produktsidas element; produktsidans helhet, produktbilder samt produktinformation. Sammanställningen av denna studie visar att en ren och avskalad produktsida föredras. Fokus ska ligga på den valda produkten för att inte sidan ska upplevas som rörig. Viktiga direkta signaler är pris, bild och produktbeskrivning. Dock kan det vara så att om intentionen verkligen är att genomföra ett köp kan annan information som exempelvis rör retur-, leverans- eller köpvillkor anses vara relevanta direkta signaler. För hela plagget är två bilder att föredra, en framifrån och en bakifrån. Bilderna bör vara av mycket god kvalitet och inte heller vara för mörka. Produktbilderna bör ha en sportigare framtoning för att ge konsumenter känslan att det faktiskt är ett sportplagg som presenteras. Konsumenter vill även ha möjlighet att se plaggets detaljer och sömmar. Detta kan göras genom zoom-funktion eller detaljbilder. Den verbala informationen är viktig för att beskriva materialets funktion och komposition då detta kan vara svårt att få en uppfattning om bara genom bilder av ett plagg.
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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Romero, Vizarreta Juan De Dios. "Elementos del Windows display en relación con la intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626201.

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En base al constante crecimiento del mercado de videojuegos, diversas marcas buscan incorporar estrategias para diferenciarse del resto y poder potenciar la intención de compra de las personas en su beneficio, tal como las tiendas Phantom y Lawgamers, quienes buscan obtener la mayor cantidad de ventas posibles. Por tal motivo, la presente investigación tiene como finalidad encontrar la relación entre las variables de los elementos del windows display e intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana. Así mismo, el trabajo de investigación busca responder a la pregunta de investigación formulada, la cual debate acerca de cuál de los elementos del windows display son más influyentes en la intención de compra y, así responder la hipótesis propuesta, la cual menciona que el sticker o la estatua tienen mayor influencia en la intención de compra. Además, esta investigación esta compuesta por una parte cualitativa y cuantitativa, la cual es de tipo correlacional porque se busca comprobar la relación de una variable con otra y con técnica mixta. Así pues, los resultados obtenidos de la investigación revelaron que el sticker y la estatua no son los elemento del windows display que más influyente en la intención de compra en el público objetivo. Por otro lado, el windows display cuenta con otros elementos, los cuales fueron jerarquizados según su grado de importancia, siendo los más importantes producto, color, sticker, iluminación y estatua. Por ultimo, se pudo concluir que el producto es el elemento del windows display que más influyente en la intención de compra en el público objetivo.
Based on the constant growth of the videogame market, several brands seek to incorporate strategies to differentiate themselves from the rest and to maximize the intention of people to purchase on their benefit, Stores like Phantom and Lawgamers, who seek to obtain as much sales as possible. For this reason, the purpose of this research is to find the relationship between The variable elements of windows display and the intention of buying videogames in shopping centers for amateur women in Metropolitan Lima. Likewise, the research work seeks to answer the question formulated, that discusses which of the elements windows display are most influential in the purchase intention and, answer the proposed hypothesis, which mentions that the sticker or the statue have a greater influence on the purchase intention. In addition, this research is composed of a qualitative and quantitative part, which is correlated because it seeks to verify the relationship of one variable with another and with mixed media. Thus, the results obtained from the investigation revealed that the sticker and the statue are not elements of the windows display that most influential in the purchase intention in the target audience. On the other hand, the windows display has other elements, which were ranked according to its importance, being the most important product, color, sticker, lighting, statue. Finally, it can be concluded that the product is the element of the windows display that is the most influential in the purchase intention in the target audience.
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Bechiňová, Markéta. "Fashion merchandising a jeho aplikace ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19253.

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The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.
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Berggren, Matilda, and Klara Nordin. "Online visual merchandising : På e-handelssidor riktade mot den svenska marknaden." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-314.

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År 2014, var kläder och skor två av de varukategorier som resulterade i flest transaktioner online, i Sverige. Till följd av att e-handeln växer, behöver företag inom modeindustrin utveckla sin visual merchandising online, så att den är lika effektiv som i fysiska butiker. De amerikanska forskarna Ha, Kwon och Lennon (2007) utvecklade i en studie en taxonomi där de undersökte visual merchandsing-element på den koreanska och amerikanska e-handelsmarknaden. Syftet med denna studie är att testa den taxonomi som Ha et al. (2007) utvecklade, på e-handelssidor riktade mot den svenska marknaden. Resultatet jämförs med den tidigare studien av Ha et al. (2007), följaktligen e-handelssidor på den koreanska och amerikanska marknaden. Detta utförs genom att undersöka om de visual merchandsing-element som Ha et al. (2007) identifierade återfinns på e-handelssidor riktade mot den svenska marknaden, samt om det finns nya visual merchandising-element som kan identifieras på e-handelssidor riktade mot den svenska marknaden. Som metod användes en innehållsanalys där online visual merchandsing-teman studerades på 50 e-handelssidor riktade mot den svenska marknaden. De teman, med underliggande element, som analyserades var navigering, e-handelsmiljön och produktpresentation. Utöver dessa teman lades ytterligare ett tema till, från en studie gjord av Park och Stoel (2002); information. Flertalet andra element observerades som inte fanns med i den tidigare taxonomin av Ha et al. (2007) och dessa adderades till studien. Resultatet visade att vissa av elementen inom online visual merchandsing på den svenska marknaden skiljde sig från de resultat Ha et al. (2007) presenterade i sin studie
In 2014, apparel and shoes was two of the product categories that resulted in most transactions online in Sweden. As a result of the growing interest in e-commerce, companies in the fashion industry needs to develop visual merchandising strategies that can function just as well online as the ones in physical stores. In a study made by the American researchers Ha, Kwon and Lennon (2007), a taxonomy was developed in order to examine visual merchandising elements of apparel retail websites in Korea and The US. The purpose of this study is to test the taxonomy created by Ha et al. (2007) on websites targeted at the Swedish market This will be done by addressing the questions at issue; to examine if the visual merchandising elements that Ha et al. (2007) identified can be found on the web sites in this study and to examine whether there are new elements to identify on the web sites targeted at the Swedish market. A content analysis was used to examine online visual merchandising-themes on 50 Swedish e-commerce sites. The themes analysed, with underlying elements, was environment, manner of presentation, path finding. In addition to these themes another one was added from a study made by Park and Stoel (2002), information. During the analysis several elements that was not included in the previous studies was discovered. These were also added to the taxonomy developed in this study. The findings of the study showed that some of the online visual merchandsing-elements differed on the Swedish market compared to previous studies. Also as mentioned, the taxonomy was further developed. This thesis will henceforth be written in Swedish.
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Aguiar, Karine Petry de. "Ambientes comerciais e a influência do design visual." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-16022017-123447/.

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O comércio foi uma das razões que impulsionaram os amplos investimentos em infraestrutura e desenvolvimento dos meios de transporte, com o intuito de facilitar o deslocamento por grandes distâncias. Além de influenciar diretamente o surgimento dos contratos mercantis, das instituições financeiras e da moeda. O comércio, na forma como conhecemos hoje, teve início com o escambo, que ocorria em feiras itinerantes. Com o tempo, houve a necessidade de se estabelecer um local fixo onde fossem promovidas tais trocas. Com isso, surgiram os primeiros armazéns de secos e molhados, que propiciaram a base para a arquitetura comercial. A pouca relevância dada a este tipo de arquitetura, bem como a influência clara do comércio na paisagem urbana, foram os impulsos necessários para este projeto. Os ambientes comerciais são a estética dos espaços urbanos e, muitas vezes, são projetados sem a devida preocupação em conciliar a arquitetura com ferramentas de design visual, como o merchandising visual, que permitem projetar ambientes que se comuniquem melhor com os consumidores e com a cidade. O presente mestrado consiste em uma pesquisa para levantar, identificar e indicar parâmetros pertinentes ao design visual aplicados em fachadas de estabelecimentos comerciais e as influências do modo de consumir do sujeito pós-moderno na concepção destes espaços.
Commerce was one of the main reasons that boosted investments in infrastructure and development of transportation systems with the intent to facilitate long-distance movement. It also influenced directly the emergence of commercial contracts, financial institutions, and currencies. Commerce, as we know it, began with the exchange of goods and services that happened in roving markets. With time, as the demand grew, there was a rise in the need for an established location where trade could expand. That enabled the development of the first warehouses of dried and liquid goods which formed the base for commercial architecture. The low level of importance given to this type of architecture along with the influence of commerce in the urban landscape were the key motivations for this project. The places of trade area the aesthetically shape urban spaces and, in many cases, these places do not align the architecture with tools of Visual Design, such as visual merchandising, which allow us to design environments that better communicate with the consumers and the city. This present study aims to find out, identify and specify parameters relevant to the visual design applied in commercial storefronts and influences the way of consuming the postmodern subject in the design of these spaces.
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Books on the topic "Visual Merchandising"

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Frank, White, ed. Display & visual merchandising. Westwood, N.J: St. Francis Press, 1996.

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Mills, Kenneth H. Applied visual merchandising. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1988.

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Diamond, Jay. Contemporary visual merchandising. Upper Saddle River, NJ: Prentice Hall, 1999.

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Visual merchandising & display. 3rd ed. New York: Fairchild Publications, 1995.

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Mills, Kenneth H. Applied visual merchandising. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1995.

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Visual merchandising and display. 6th ed. New York: Fairchild Books, 2012.

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Visual merchandising and display. 2nd ed. New York: Fairchild Fashion & Merchandising Group, 1991.

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Visual merchandising and display. 4th ed. New York: Fairchild Publications, 1998.

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Samson, Harland E. Visual merchandising: Planning and techniques. 2nd ed. Cincinnati,OH: South-Western Pub. Co., 1985.

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Carty, Richard. Visual merchandising: Principles and practice. 3rd ed. Bronx, N. Y: MPC Pub., 1985.

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Book chapters on the topic "Visual Merchandising"

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Varley, Rosemary, and Mohammed Rafiq. "Retail Design and Visual Merchandising." In Principles of Retailing, 170–85. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-35452-5_10.

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Jackson, Tim, and David Shaw. "Retail formats and visual merchandising." In Mastering, 156–73. London: Macmillan Education UK, 2001. http://dx.doi.org/10.1007/978-0-230-36514-8_10.

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Wood, Alessandra. "The development of visual merchandising." In Designed to Sell, 35–56. Abingdon, Oxon New York, NY : Routledge, 2020. |: Routledge, 2020. http://dx.doi.org/10.4324/9780429438301-2.

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Paluchová, J., J. Berčík, and K. Neomániová. "7. Application of neuromarketing in visual merchandising in services." In Neuromarketing in food retailing, 143–58. The Netherlands: Wageningen Academic Publishers, 2017. http://dx.doi.org/10.3920/978-90-8686-843-8_7.

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Sivakumar, Arunkumar, Sudarsan Jayasingh, and Ernest Johnson. "Online Visual Merchandising Cues Impacting Consumer Pleasure and Arousal: An Empirical Study." In Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), 12–21. Dordrecht: Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-162-3_3.

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Nepomuceno, Gisele, Catarina Moura, and Fernando Oliveira. "Facades, Visual Merchandising, and Storytelling, How Brands Reinvent Themselves in the Post-pandemic." In Advances in Fashion and Design Research, 450–59. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-16773-7_39.

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Chiu, Tseng-Ping. "The Integrated Study of Cross-cultural Differences in Visual Merchandising Design and Consumer’s Visual Perception on E-Commerce Platform." In Cross-Cultural Design. Interaction Design Across Cultures, 342–56. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-06038-0_25.

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Miao, Ling. "The Impact of Shop Window Design on the Development of Modern Time Visual Merchandising in China." In Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 169–77. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-33012-4_18.

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Caliva, Eugene Julius, Maria Celine Salera, Angelica Jean Mari Tajonera, Abigail Rose Tan, and Keneth Sedilla. "Affective Design of Store Window Displays for Selected Philippine Retail Brands: Guidelines for an Affective Visual Merchandising." In Advances in Intelligent Systems and Computing, 349–57. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20441-9_37.

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Sharma, Sourabh, Rajesh P. Jawajala, Amruta Rajesh Jawajala, and Megha Sharma. "To Study the Influence of Antecedents, Consumer Lifestyles and Consumer Involvement: Determining the Mediating Role of Visual Merchandising." In Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth, 359–79. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-12217-0_18.

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Conference papers on the topic "Visual Merchandising"

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Ji, Xiaofen, and Chen Pang. "Online Visual Merchandising of Apparel E-retailers." In 2006 IEEE International Engineering Management Conference. IEEE, 2006. http://dx.doi.org/10.1109/iemc.2006.4279873.

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Liu, Xiaolong, and Keum-Shik Hong. "Investigate the visual merchandising of a fashion store using fNIRS." In 2017 36th Chinese Control Conference (CCC). IEEE, 2017. http://dx.doi.org/10.23919/chicc.2017.8029192.

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Mamp, Michael, and Natalie Zainea. "Lester Gaba: Soap Carver, Mannequin Designer, and Visual Merchandising Critic, and Educator." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11916.

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Ralyk, D. V. "Visual And Cross-Merchandising Features In Online Art-Materials Stores In Russia." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.186.

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Abreu, Leiliane Maria de Oliveira. "A Perspectiva de Varejo Sobre a Gestão de Designe do Visual Merchandising." In Colóquio Internacional de Design 2020. São Paulo: Editora Blucher, 2020. http://dx.doi.org/10.5151/cid2020-12.

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Halim, Erwin, Yohanes Julianto, and Marylise Hebrard. "The Impact of Visual Merchandising and Transaction Attitude to E-commerce Purchase Intention." In 2020 International Conference on Information Management and Technology (ICIMTech). IEEE, 2020. http://dx.doi.org/10.1109/icimtech50083.2020.9211259.

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Maharani, Nina, Arief Helmi, Asep Mulyana, and Meydia Hasan. "Visual Merchandising Impact on Intention to Buy Private Label Products at Modern Stores." In Social and Humanities Research Symposium (SORES 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210617.008.

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Ferrão, Karoline Nunes, Ana Paula Barth, and Cláudia Libânio. "ESTUDO DE MELHORIAS DO MERCHANDISING VISUAL DE UMA LOJA DE VAREJO DE MODA." In 12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Editora Blucher, 2016. http://dx.doi.org/10.5151/despro-ped2016-0411.

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Wijaya, Andreas, and Ongky Alex Sander. "The Effects of Visual Merchandising, Layout, Store Facility, Store Atmosphere on Store Patronage." In International Conference on Entrepreneurship and Business Management (ICEBM) Untar. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008490301850190.

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Maharani, Nina, Arief Helmi, Asep Mulyana, and Meydia Hasan. "Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value." In 2nd Social and Humaniora Research Symposium (SoRes 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200225.098.

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Reports on the topic "Visual Merchandising"

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Hasty, Ashley. Visual Reflections for Visual Merchandising. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1161.

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Hasty, Ashley, and Jessica Ridgway. Navigating Design Rules vs. Creativity in Two Visual Merchandising Courses. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1539.

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Sadachar, Amrut, and Kseniya Konika. The Role of Sustainable Visual Merchandising Practices in Predicting Retail Store Loyalty. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1869.

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Brown, Victoria, and Cathy Nowicki. Adopt-A-Store: An Innovative & Immersive Experiential Pedagogy for Visual Merchandising Design. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8368.

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Harmon, Dr Jennifer. Exploring the Efficacy of Active and Authentic Learning in the Visual Merchandising Classroom. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1524.

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Magie, Anna A., and Deborah D. Young. Building Bookstore Displays: A Collaboration Between University Fashion Students and Campus Bookstore to Develop Merchandising, Management, and Leadership Skills Through the Development of Visual Displays. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1839.

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