Relevant bibliographies by topics / Visual Merchandising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Visual Merchandising'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Visual Merchandising"

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P, Pradeep, Keertan C, and Harshini S. "AI in Visual Merchandising." International Journal of Research Publication and Reviews 4, no. 10 (2023): 1257–61. http://dx.doi.org/10.55248/gengpi.4.1023.102627.

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of
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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach.
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Araujo, Myvrian Hazy Braga de, Henrique César Melo Ribeiro, and Elaine Pontes Bezerra. "VISUAL MERCHANDISING: a Vitrine e sua Influência no Comportamento do Consumidor." Revista de Gestão e Contabilidade da UFPI 4, no. 2 (2017): 56. http://dx.doi.org/10.26694/2358.1735.2017.v4ed25668.

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A exposição dos produtos e seu visual no ponto de venda são ações realizadas pelo visual merchandising, que busca dar visibilidade aos produtos e influenciar o comportamento do consumidor, sendo a vitrine, uma das ferramentas do visual merchandising. O objetivo geral do presente estudo é entender como as ações do visual merchandising aplicado na vitrine buscam influenciar o comportamento do consumidor. No referencial teórico estão explanados os seguintes temas: Marketing e Varejo, Merchandising e Visual Merchandising, A Vitrine, Comportamento do Consumidor e Percepção Visual do Consumidor. Qua
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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample
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Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.

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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence,
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Redler, Jörn. "Online Visual Merchandising (OVM)." WiSt - Wirtschaftswissenschaftliches Studium 48, no. 10 (2019): 52–54. http://dx.doi.org/10.15358/0340-1650-2019-10-52.

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Als wichtiger Vertriebs- und Kommunikationskanal steht der Onlineshop im Fokus. Besonders für Handelsunternehmen ist er oftmals die wesentliche und markenprägende Schnittstelle zum Kunden. Das Online-Visual-Merchandising befasst sich mit der Ausgestaltung des Onlineshop aus Marketingsicht. Es ist ein grundlegender, aber spezifischer Zugang, der einen theoretisch und praktisch relevanten Analyse- und Gestaltungsrahmen zur Verfügung stellt.
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Pryono, Priscilla Amanda, Edwin Japarianto, and Yohan Gunawan Henuk. "PENGARUH VISUAL MERCHANDISING KKV GALAXY MALL SURABAYA TERHADAP REPURCHASE INTENTION DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DAN IMPULSIVE BUYING SEBAGAI VARIABEL MEDIASI." Jurnal Manajemen Pemasaran 19, no. 1 (2025): 46–59. https://doi.org/10.9744/pemasaran.19.1.46-59.

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Penelitian ini bertujuan untuk menganalisa pengaruh Visual Merchandising KKV Galaxy Mall Surabaya terhadap Repurchase Intention dengan Shopping Lifestyle sebagai variabel moderasi dan Impulsive Buying sebagai variabel mediasi. Pengumpulan data untuk penelitian ini dilakukan dengan cara survey secara langsung di KKV Galaxy Mall dan online melalui Line, Whatsapp, dan Instagram. Jumlah responden yang berhasil diperoleh dan diolah datanya sebanyak 124 responden. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian tugas akhir ini menunjukkan bahwa Visual Mer
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Ahmad Ali, Noor Laila Ramadhani, Arda Raditya Tantra, Abdul Aziz, and Teguh Harso Widagdo. "Visual Merchandising Pada UMKM KEDJORA Magelang." Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. 2, no. 1 (2024): 58–66. http://dx.doi.org/10.61132/natural.v2i1.230.

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Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education
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Dr., K. R. Mahalaxmi, and Keerthika R. "A study on Store Layout and its impact on Visual Merchandising in Retail Outlet." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 06 (2018): 49–55. https://doi.org/10.5281/zenodo.1258102.

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Visual merchandising is the marketing promotion strategy that are implemented in the retail industry by emerging innovative floor plans and three dimensional display using store layout techniques in order to increase the sale. This study examine the store layout strategy in relation to visual merchandising and assist the managers in developing better merchandising techniques for retail stores. This study also helps to find out the analysis the impact of various visual merchandising variables on store layout.
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Dissertations / Theses on the topic "Visual Merchandising"

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Pettersson, Linus, Emma Johansson, and Fredrica Enström. "Visual Merchandising : Har visual merchandising en betydande roll inom second hand?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23816.

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Second hand-handeln i Sverige växer allt mer och antalet aktörer inom marknaden ökar. Konsumenter sätter allt större krav på hur företag framställer sina produkter och designar sina butiker. Konventionell handel skiljer sig åt från second hand-handeln då strategier inom visual merchandising följs mer noggrant. Fast-fashion utgår ifrån att företag producerar nya plagg snabbt och billigt där företagens hållbarhetsaspekter ifrågasätts allt mer. Second hand är ett mer miljövänligt konsumtionsalternativ där begagnade varor säljs. Visual merchandising används inom konventionell handel genom att på o
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LINGE, CECILIA, and SOFIE SVANTESSON. "Online visual merchandising -ur ett konsumentperspektiv." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18102.

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Denna uppsats handlar om modeföretags online visual merchandising ur ett konsumentperspektiv. Vi har undersökt vad konsumenter anser vara viktiga aspekter ur perspektiven miljö, navigering och produktpresentation för att de ska finna en e-handelssida attraktiv. Tidigare forskning visar att för en kund ska genomföra ett lyckat köp på ett modeföretags e-handelssida krävs det att den virtuella miljön är väl utformad. Dock fann vi ett gap i tidigare forskningen där teorierna inte var prövade utifrån ett konsumentperspektiv. Målet var därför att skapa en modell, som tog hänsyn till konsumentens åsi
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Zhu, Li. "Effective visual merchandising in fashion retailing." Thesis, University of Leeds, 2009. http://etheses.whiterose.ac.uk/11290/.

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This investigation attempts to identify the role of window display in today's arena of fashion retailing and formulate a system of approaches that can be considered useful in designing the image of window display. The literature view provides a review of the aspects of knowledge thought to be related to the subject of window display. The review covers the area of fashion marketing with regard to the history of fashion retailing, fashion marketing promotion mix and store atmospherics. Window display shares similar principles with fashion marketing and promotion mix, but demonstrates uniqueness
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Zannetti, Ilaria <1993&gt. "Online Visual Merchandising nel settore dell'occhialeria." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14754.

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Il presente lavoro di tesi si propone di identificare gli elementi di Online Visual Merchandising utilizzati negli e-commerce di occhialeria. Il modello proposto da Katrandjiev e Velinov (2014), riguardante il settore dell’abbigliamento, viene ripreso e applicato per la prima volta ad un campione di siti web di occhialeria, presentando gli elementi individuati in cinque categorie che a loro volta formano due gruppi principali. I risultati vengono analizzati calcolandone la frequenza di utilizzo, in base alla quale i dati vengono discussi e confrontati per identificare quali siano gli elementi
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Hernquist, Felicia, and Denise Masser. "Visual merchandising online : Utformning av produktsidor för sportkläder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-235.

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Denna uppsats handlar om visual merchandising online med fokus på företag som säljer sportkläder. Studien har genomförts ur ett konsumentperspektiv. Vår undersökning syftar till att studera produktsidor för sportkläder för att se hur konsumenter uppfattar den produktinformation, både visuell och verbal, som produktsidorna innehåller. Därigenom ska en kartläggning kunna göras av vilka element som är av vikt för respondenterna samt hur dessa bör utformas. Visual merchandising kan förklaras som den strategiska presentationen av ett företag och deras produkt, eller produkter, vars funktion är att
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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Romero, Vizarreta Juan De Dios. "Elementos del Windows display en relación con la intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626201.

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En base al constante crecimiento del mercado de videojuegos, diversas marcas buscan incorporar estrategias para diferenciarse del resto y poder potenciar la intención de compra de las personas en su beneficio, tal como las tiendas Phantom y Lawgamers, quienes buscan obtener la mayor cantidad de ventas posibles. Por tal motivo, la presente investigación tiene como finalidad encontrar la relación entre las variables de los elementos del windows display e intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana. Así mismo, el trabajo de investiga
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Bechiňová, Markéta. "Fashion merchandising a jeho aplikace ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19253.

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The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.
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Berggren, Matilda, and Klara Nordin. "Online visual merchandising : På e-handelssidor riktade mot den svenska marknaden." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-314.

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År 2014, var kläder och skor två av de varukategorier som resulterade i flest transaktioner online, i Sverige. Till följd av att e-handeln växer, behöver företag inom modeindustrin utveckla sin visual merchandising online, så att den är lika effektiv som i fysiska butiker. De amerikanska forskarna Ha, Kwon och Lennon (2007) utvecklade i en studie en taxonomi där de undersökte visual merchandsing-element på den koreanska och amerikanska e-handelsmarknaden. Syftet med denna studie är att testa den taxonomi som Ha et al. (2007) utvecklade, på e-handelssidor riktade mot den svenska marknaden. Resu
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Aguiar, Karine Petry de. "Ambientes comerciais e a influência do design visual." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-16022017-123447/.

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O comércio foi uma das razões que impulsionaram os amplos investimentos em infraestrutura e desenvolvimento dos meios de transporte, com o intuito de facilitar o deslocamento por grandes distâncias. Além de influenciar diretamente o surgimento dos contratos mercantis, das instituições financeiras e da moeda. O comércio, na forma como conhecemos hoje, teve início com o escambo, que ocorria em feiras itinerantes. Com o tempo, houve a necessidade de se estabelecer um local fixo onde fossem promovidas tais trocas. Com isso, surgiram os primeiros armazéns de secos e molhados, que propiciaram a base
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Books on the topic "Visual Merchandising"

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Mills, Kenneth H. Applied visual merchandising. 3rd ed. Prentice Hall, 1995.

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Mills, Kenneth H. Applied visual merchandising. 2nd ed. Prentice Hall, 1988.

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Diamond, Jay. Contemporary visual merchandising. Prentice Hall, 1999.

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Frank, White, ed. Display & visual merchandising. St. Francis Press, 1996.

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Carty, Richard. Visual merchandising: Principles and practice. 3rd ed. MPC Pub., 1985.

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Samson, Harland E. Visual merchandising: Planning and techniques. 2nd ed. South-Western Pub. Co., 1985.

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Diamond, Jay. Contemporary visual merchandising and environmental design. 5th ed. Prentice Hall, 2011.

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Ellen, Diamond, ed. Contemporary visual merchandising and environmental design. 5th ed. Prentice Hall, 2010.

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Ellen, Diamond, ed. Contemporary visual merchandising and environmental design. 3rd ed. Pearson Prentice Hall, 2004.

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Diamond, Jay. Contemporary visual merchandising and environmental design. 3rd ed. Pearson Prentice Hall, 2004.

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Book chapters on the topic "Visual Merchandising"

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Varley, Rosemary, and Mohammed Rafiq. "Retail Design and Visual Merchandising." In Principles of Retailing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-35452-5_10.

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Jackson, Tim, and David Shaw. "Retail formats and visual merchandising." In Mastering. Macmillan Education UK, 2001. http://dx.doi.org/10.1007/978-0-230-36514-8_10.

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Wood, Alessandra. "The development of visual merchandising." In Designed to Sell. Routledge, 2020. http://dx.doi.org/10.4324/9780429438301-2.

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Dhillon, Prachi Kapte, and Sujata Joshi. "Visual Merchandising in Retail Stores: A Bibliometric Review." In Pandemic to Endemic. Routledge, 2024. http://dx.doi.org/10.4324/9781003450931-3.

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Paluchová, J., J. Berčík, and K. Neomániová. "7. Application of neuromarketing in visual merchandising in services." In Neuromarketing in food retailing. Wageningen Academic Publishers, 2017. http://dx.doi.org/10.3920/978-90-8686-843-8_7.

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Shukre, Anagha, Deveshan Shukre, and Kulraj Singh. "Effect of Visual Merchandising in Retail Outlets on Consumers' Purchase Decisions." In Global Business Transformation. CRC Press, 2025. https://doi.org/10.1201/9781003480853-15.

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Sivakumar, Arunkumar, Sudarsan Jayasingh, and Ernest Johnson. "Online Visual Merchandising Cues Impacting Consumer Pleasure and Arousal: An Empirical Study." In Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-162-3_3.

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Nepomuceno, Gisele, Catarina Moura, and Fernando Oliveira. "Facades, Visual Merchandising, and Storytelling, How Brands Reinvent Themselves in the Post-pandemic." In Advances in Fashion and Design Research. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-16773-7_39.

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Chiu, Tseng-Ping. "The Integrated Study of Cross-cultural Differences in Visual Merchandising Design and Consumer’s Visual Perception on E-Commerce Platform." In Cross-Cultural Design. Interaction Design Across Cultures. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-06038-0_25.

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Lombard, Skye, Nomsa Khabo, and Neo Ligaraba. "Online Visual Merchandising in Grocery Retail: The Impact on Retailer and Customer Behavioural Outcomes." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-62135-2_26.

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Conference papers on the topic "Visual Merchandising"

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Ananda, Artha Sejati, Miranda Tanjung, Sekar Wulan Prasetyaningtyas, Ratna Dewi Paramita, and Janita Sembiring Meliala. "Achieving Customer Engagement Through Exposing Brand Expertise on Social Media – Toward Online Visual Merchandising." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875755.

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Stoica, Mariana. "Visual merchandising across cultures." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.11.

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Purpose of the article: The purpose of this article is to explore the relationship between visual merchandising techniques and cultural contexts, analyzing how these factors influence consumer behavior across various regions. It aims to provide insights for marketers and retailers on the importance of culturally informed visual merchandising strategies in global markets. Methodology: The research employs a comparative analysis of case studies from multiple countries. It examines various visual merchandising strategies such as color symbolism, product placement, and storytelling within distinct
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Ji, Xiaofen, and Chen Pang. "Online Visual Merchandising of Apparel E-retailers." In 2006 IEEE International Engineering Management Conference. IEEE, 2006. http://dx.doi.org/10.1109/iemc.2006.4279873.

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HO, XUAN NHAT LINH, and Yoon Jin Ma. "Application of Image-Generative AI in Visual Merchandising Class." In Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18472.

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Liu, Xiaolong, and Keum-Shik Hong. "Investigate the visual merchandising of a fashion store using fNIRS." In 2017 36th Chinese Control Conference (CCC). IEEE, 2017. http://dx.doi.org/10.23919/chicc.2017.8029192.

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Wijenayake, M. H. K. A., and R. Rathnayake. "Bridging consumer preferences and cultural norms in Sri Lankan lingerie retail through visual merchandising strategies." In Spatial Dynamics: Envisioning tomorrow’s Design through Advanced Practices. Faculty of Architecture Research Unit, 2024. https://doi.org/10.31705/faru.2024.45.

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This research aims to explore the interplay between Visual Merchandising, Consumer Preferences, and Cultural Norms within the context of Sri Lankan Lingerie retail. As the fashion retail sector in Sri Lanka undergoes transformative shifts, the challenge of aligning modern retail aesthetics with traditional values becomes increasingly significant. This paper seeks to investigate how Visual Merchandising strategies can effectively bridge this gap by resonating with Consumer Preferences while respecting cultural sensitivities. Using a mixed-methods approach that includes interviews, observations,
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Mamp, Michael, and Natalie Zainea. "Lester Gaba: Soap Carver, Mannequin Designer, and Visual Merchandising Critic, and Educator." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11916.

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Ralyk, D. V. "Visual And Cross-Merchandising Features In Online Art-Materials Stores In Russia." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.186.

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Abreu, Leiliane Maria de Oliveira. "A Perspectiva de Varejo Sobre a Gestão de Designe do Visual Merchandising." In Colóquio Internacional de Design 2020. Editora Blucher, 2020. http://dx.doi.org/10.5151/cid2020-12.

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Aghilar, Potito, Vito Walter Anelli, Andrea Lops, et al. "Adaptive User Modeling in Visual Merchandising: Balancing Brand Identity with Operational Efficiency." In UMAP '25: 33rd ACM Conference on User Modeling, Adaptation and Personalization. ACM, 2025. https://doi.org/10.1145/3699682.3730976.

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Reports on the topic "Visual Merchandising"

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Hasty, Ashley. Visual Reflections for Visual Merchandising. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1161.

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Hasty, Ashley, and Jessica Ridgway. Navigating Design Rules vs. Creativity in Two Visual Merchandising Courses. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1539.

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Sadachar, Amrut, and Kseniya Konika. The Role of Sustainable Visual Merchandising Practices in Predicting Retail Store Loyalty. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1869.

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Brown, Victoria, and Cathy Nowicki. Adopt-A-Store: An Innovative & Immersive Experiential Pedagogy for Visual Merchandising Design. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8368.

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Harmon, Dr Jennifer. Exploring the Efficacy of Active and Authentic Learning in the Visual Merchandising Classroom. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1524.

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Magie, Anna A., and Deborah D. Young. Building Bookstore Displays: A Collaboration Between University Fashion Students and Campus Bookstore to Develop Merchandising, Management, and Leadership Skills Through the Development of Visual Displays. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1839.

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