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1
Tošnarová, Kristýna. "Propagace - výzkum dosahu média, výzkum účinnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76398.
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The aim of the dissertation on the theme "Analysis of the marketing communication of VF Czech company" is the evaluation of communication activities of the company VF Czech which is the distributor of Lee and Wrangler brands clothes in Czech Republic. Part of the dissertation is also description of particular marketing campaigns and theirs impact on retail sales and finding possible corrective measures. I evaluate the communication mix of VF Czech on the basis of comparison with its largest competitor, the Levi Strauss Prague company.
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Pavelková, Dana. "Zdanění vědy a výzkumu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11075.
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This essay is about new legal entity -public research institution. First chapter is about research and development in Czech republic, about good laws. In these days the situation is being changed due to changes in laws. Second charter is about accounting. As all legal entities in Czech republic public research institution should record information about its assets and liabilities. Third chapter is about taxes. The end is a summary. There are thoughts if Czech laws where adapted in correct way to be prepare for new legal entity. There are some more parts of law which should be modify in future.
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Jiráková, Gabriela. "Financování obranného výzkumu a vývoje v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75424.
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This thesis analyzes the effectiveness of public spending on defense research and development (hereafter R&D) financed from the state budget in chapter of the Czech Ministry of Defence. I evaluated the spending effectiveness based on usability criteria and based on my own evaluation criteria. The findings prove the spending on defense R&D to be ineffective as the effectiveness coefficient resulted to be only 51%.
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Utler, Richard. "Srovnání vybraných technik sběru dat kvantitativního výzkumu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-262389.
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The thesis analyses the differences that result from using of specific data collection method, computer assisted telephone interviewing (CATI) and computer assisted personal interviewing (CAPI). The main findings are based on election model built by research agency TNS Aisa for elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. The aim of the thesis is to determine whether the chosen method of data collection influences the results of the estimated electoral preferences, to determine in which sociodemographic categories it is happening and whether the differences in the obtained data are related to the ideological orientation of the political parties. The dependence of the results on the data collection method is assessed by the chi-quadrate independence test. Further, through personal interviews with researchers, it is determined at what stage of the research process the data may be distorted and what its possible causes are. The benefit of the thesis is the finding that the chosen method of collection influences the established preferences among voters aged 30-44, university graduates and voters living in Prague. In these groups, the left-hand side ČSSD is preferred more by personal interviewing and right-handed TOP 09 through telephone interviewing. The collection of data itself was evaluated by the most risky phase of the research process, in which possible distortion could occur. While the accuracy of personal interviewing depends largely on the interviewer's personality, the sources of distortion of the telephone inquiry result more from the nature of the use of the phone itself.
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Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.
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Diplomová práce se zabývá aktivitami Public Relations ve vybrané organizaci. Teoretická část představuje stručný úvod do problematiky PR. Praktická část se zabývá definováním cílové skupiny a následně přípravou tiskové konference. V práci je také proveden výzkum, který přináší informace o možné budoucí strategii společnosti. Závěrečná kapitola je věnována zhodnocení projektu Public Relations a návrhům na zlepšení pro vybranou společnost.
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Zavřelová, Eva. "Nová média v práci s divadelním publikem." Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2018. http://www.nusl.cz/ntk/nusl-393252.
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This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment.
The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové.
The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.
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Budín, Tomáš. "Strategické plánování v Mikrobiologickém ústavu Akademie věd ČR, v.v.i." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136215.
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In the frame of the Department of phototrophic organisms -- Algatech, future Center of algal biotechnologies of the Institute of Microbiology AS CR, v. v. i. in Třeboň, the economic effectiveness in the frame of another activity will be analysed. The first vision of this institution will be suggested, the long term goals will be set and a suggestion for reaching these goals will be made.
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Vašáková, Martina. "Marketingová komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260839.
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The thesis deals with marketing communications of a non-governmental,
non-profit organization NaZemi, which contributes to the development of Fair Trade
in the Czech republic. The thesis is divided into theoretical and practical part.
In the theoretical part is defined marketing, marketing mix, and various tools
of marketing communications, which includes advertising, sales promotion, public relations, personal selling, direct marketing, events and experiences.
Part of the theoretical part is characteristic of marketing research, modern trends
in marketing communications and outline of the concept of Fair Trade.
In the practical part is introduced the organization NaZemi with its tools
of marketing communication. Based on the survey findings are formulated proposals, leading to possible improvements in marketing communications. In the end there
is deeply descibed one proposal in detail of a particular campaingn.
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Rybářová, Sylva. "Veřejná diplomacie a její projevy v česko-německých vztazích." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114293.
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The thesis defines the term of public diplomacy and describes it by its main actors and dimensions. The second chapter is focused on the concrete concept of public diplomacy in the Czech Republic and Germany. Attention is paid to most important documents and the main actors. Chapter three deals about the actions of public diplomacy in the Czech-German relations.
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Josková, Michaela. "Návrh komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264838.
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The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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Vrbka, Boris. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319218.
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The thesis Deals with evaluation of financial situation of Vodovody a kanalizace Břeclav which takes care of running the water supply system and the sewage system in the city of Břeclav. The evaluated period is during years 2012 - 2016. In theoretical part of the thesis some basic terms are identified as well as financial indicators and methods of financial and strategic analysis and also basic information about public contracts in the Czech Republic. In the analytical part I state basic information about the company, calculations of financial indicators and analysis of economy in the field of public contracts. Third part contains proposals for improvements to financial situation of the company.
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Hapala, Marek. "Strategický management ve veřejné správě." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76250.
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This diploma thesis is focused on implementation evaluation of strategic management on the level of local regional authorities. According to extensiveness of this issue, it's concretely targeted on usage of modern methods of management and quality, which have been discused a lot during last years. In the theoretical part of this thesis there are mentioned basic principles that include individual requirements to current public administrational reform. Further the most important methods and tools are presented here (authorities are aspiring to use them to improve their own services). The practical part is mainly focused on research of current modern methods use on czech regional authorities. These methods are being consequently compared with effected similar research on austrian regional authorities. Research evaluation is applied for convenient comparing example to extrapolation of another classifications and recommendations.
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Pomykalová, Andrea. "ARCHEOLOGICKÉ MUZEUM - PŘESTAVBA AREÁLU HRADIŠTĚ SV.HYPPOLITA VE ZNOJMĚ." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2014. http://www.nusl.cz/ntk/nusl-216117.
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This thesis presents the use of the uppermost place in Znojmo - Hradište . The objective was to create a center of archeology at the heart of Hradiště with connection to cycling and walking routes , but also attract visitors and revive the whole Znojmo. Archeological museum needs three functions ( research, culture , recreation) that complement each other . The main gist of the division is the fact that cultural are is created by research but used by recreational areas. There are designed three buildings , each of which has a different function. In account is the historic environment and the overall concept of settlement. The area is designed with the aim of developing and transferring nature of philosophy from archeology to architecture. Buildings in the south notionally closed top shape and follows on shape neighboring monastery.Division into two units allow connection of streets Mašovická and Křižovnické . Schematic plan view of the southern part of the site is designed with the recreational areas in shapes inspired by human bone under a microscope. Culture uilding located in the northern part of the site follows the curvature of the final contour . By using complementary cultural remains ( foundations ) Moravian stone church , the highlighted field . Inspiration unit is based on archaeological finds ruins . The building is divided into several unequal masses, each of which performs a specific function . Trying transcript archaeological finds in architecture is also designed in detail. The proportions of wall and grassy areas before entering the cultural building is inspired by the shape and proportions of the graves that were found at the Great Moravian Slavic necropolis .
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Labantová, Zuzana. "Mediální konvergence v prostředí internetu - sociodemografie publika a jeho kvantitativní výzkumy." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298447.
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Bibliografický záznam LABANTOVÁ, Zuzana. Mediální konvergence v prostředí internetu. Praha, 2011. 126 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch Abstract Media convergence - continuous merging of media determined by new technologies development - is one of the most significant phenomenons nowadays. The theoretical portion of this thesis describes technological, economical and content aspects of convergence. It is emphasizing Henry Jenkins's definition, which characterizes convergence as change in audience behavior, their active media content consumption. This contrast between passive audience of old traditional media and active audience of convergence media is a premise of following empirical portion of the thesis. It aims to assign socio- demographic characteristics to these contradictory descriptions. Audience of MF DNES, Rádio Impuls and TV Nova are elected as representatives of traditional audience and their profile is compared with iDnes.cz, Impuls.cz and nova.cz users characteristics. Methodologically, the thesis uses a quantitative analyze of dates gained from continuous big media researches realized in the Czech Republic. The thesis focuses also on these...
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Veličková, Markéta. "Výzkum publika: mediální politika na mateřské/rodičovské dovolené." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-336445.
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A media policy on maternity leave is the subject matter of the thesis, which presents the results of a qualitative research of an audience by the grounded theory method. The analysis of various causes, conditions, contexts, strategies and consequences of media policies of individual speakers is based on the use of semi-structured interviews. The media usage on maternity leave is a complex of attitudes not only of the mother but also of the father who can be in agreement with his partner in one household but in conflict in another household. Influences of parents childhood or of the nearest neighborhood is continuously reflected in individual strategies of the media policy. A professional status of the mother and her needs offered by the media also plays a significant role. Last but not least, there is a conflict between mothers` own comfort when the media take over the role of a nanny and are a vital member of the household, and a childcare when the mother more or less regulates the role of the media in the early years of a child's life on the basis of her own experience, in other words to a reasonable degree.
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Young, Mitchell. "NOVE NÁSTROJE ŘÍZENÍ VÝZKUMU: Případové studie implementace výzkumné politiky v České republice, Švédsku a Evropské unii." Doctoral thesis, 2015. http://www.nusl.cz/ntk/nusl-333793.
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Research policy has become increasingly important for policymakers in Europe as it is considered to be a driving force behind the global knowledge-based economy. An array of new tools for the evaluation and funding of research have been implemented both by the European Union and its Member States; particularly distinctive are those that have been developed in the Czech Republic and Sweden. This dissertation, through four cases studies, investigates why these tools have appeared and what effects they have on the practice of research. Using a conceptual framework of public administration ideal-type narratives, the dissertation shows that these new tools can be considered as New Public Management type reforms. Further, the dissertation creates a theoretical model in which institutional theories are operationalized and used to reveal the politics behind the policy tools and the way that they affect individual behavior in the academic environment. The results demonstrate that strong influences are exerted by the rational choice logics embedded in New Public Management tools, which do distort the practice of research, yet these influences are also tempered by other historically and normatively-based logics within the complex system of research in higher education institutions. Powered by TCPDF (www.tcpdf.org)
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Jindrová, Eliška. "Fenomén zdravého životního stylu v online prostředí: výzkum publika." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-339104.
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The objective of the diploma theses "The Phenomenon of Healthy Lifestyle in the Online Setting: Public Research" is to introduce detailed characteristics of the audience consuming media subject matter focusing on healthy lifestyle. For this purpose the audience is defined as a group of readers of the thematic blog. At the same time the readers are linked up into the social network community and lead discussions of the given topic. The first part of the theses sets a theoretical framework of the healthy lifestyle phenomenon in the society and in the media. It is followed by the research of the audience using quantitative and qualitative indicator methods. Initially a "research preview" based on a questionnaire is completed, which provides general characteristics of the audience. The qualitative research realized by the method of the grounded theory using a form of half-structured dialogues with selected people from the audience describes in detail the role of healthy lifestyle in their lives and which values in this field these people follow. It also describes their habits connected with the consumption of the media subject matter focused on the topic, while the main emphasis is put on media channels in the online setting.
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Höschlová, Aneta. "Seriál Život je ples očima seniorů: recepční analýza zobrazených témat." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-350593.
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This master's thesis is focused on reception analysis of Czech TV series "Život je ples". It is a family TV series produced by Česká televize. Its central topic are lives of clients of a retirement home, their families and employees of the facility, who are taking care of them. The analysis of reception is mainly devoted to how elderly, the social group which this TV show is about, perceived the series. The theoretical part introduces three approaches of audience research, the most emphasis is put on sociocultural research, which refused the power of text and admitted, that media texts are open to several possible interpretations in dependence on particular social context of every recipient and other conventions. From this approach arose reception research, which this thesis also introduces. It also describes problems of lives of the elderly and therefore puts forth a theoretical basis for subsequent analysis. The final point deals with construction of identity based on media fiction. In the empirical part the thesis focuses on several selected topics, which came from qualitative content analysis of individual episodes of the series. It is about dreams and education, family ties, relationships of elderly and specifics of a life in retirement home. This thesis through the method of focus groups...
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Cacák, Richard. "Výzkum publika po roce 1989 : "od programových deníčků k audiometrům"." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-269085.
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The aim of this thesis was to describe a coherent image of Czech commercial audience research history beyond 1989. We focused on substantial events in the field, the structure of its leading players and the methodology used. We can say there is no major difference between European (worldwide) audience research and the Czech one. According to opinions and verdicts of experts, Czech research might. be even on a little bit higher level than average. Powered by TCPDF (www.tcpdf.org)
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Malinová, Lenka. "Trend zombifikace v současné filmové a serálové tvorbě - výzkum publika." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-333317.
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The dissertation is titled "The trend of zombification in a current film and series production - audience-based research" and is aimed at explaining why people seek zombie themed series and movies. In the theoretical part, the author introduces the concept of a zombie in terms of its dominant position within the popular culture. With the historical background and the theoretical frame of the topic, the results of the audience research, that was focused mainly on the fans of a zombie genre, will be presented. By comparison of the media product discourse and the public discourse, the analysis reve als the hypothesis describing the relationship between the audience and the media content with a zombie theme. The research is based on a qualitative method of grounded theory. The methods of semi-structured interview and participant observation were used to collect the data.
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Tikalová, Magdalena. "Výzkum image firmy." Master's thesis, 1999. http://www.nusl.cz/ntk/nusl-366666.
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Romoliniová, Michaela. "Politické strany a výzkumy veřejného mínění." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-357928.
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This diploma thesis Political parties and public opinion polls deals with the use of research in political party. From a theoretical point of view, the thesis focuses on defining the concept of public opinion, its influence on political tradition, and the importance of public opinion polls and their criticism. The main part of the thesis focuses on political communication introducing the use of methods and tools of political marketing, namely utilizing public opinion polls. It describes a change in political communication that has led to professionalization and the need to hire professionals from outside sources, and the role of media, which is often the only source of information for citizens. It explains the difference between particular mediated public opinion polls and focuses on their medial impact on voters. The research section have a form of a case study which focuses on how the public opinion polling is used to develop the electoral strategy in the political party TOP 09 before the elections to the regional councils in 2016. The result of the analysis shows that this political party is highly professionalized, continues to develop its electoral strategy based on research results, and follows recommendations of research agencies, using modern political marketing methods.
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Burdová, Václava. "Novináři a výzkumy veřejného mínění: reprezentace veřejného mínění v médiích na příkladu prvních přímých prezidentských voleb v ČR." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-336441.
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Diploma thesis Journalists and Public Opinion Polls: Media Representation of Public Opinion in the case of the First Direct Presidental Election in Czech Republic deals with an issue of media representation of public opinion polls and journalists' attitudes towards these polls. From the theoretical point of view this thesis focuses on definition of concepts such as public and public opinion, examination of how these concepts are approached within public opinion polls and investigation of possible influence of mediated public opinion polls on recipient of media messages. The main part of this thesis describes results of academic studies that address an issue of media coverage of pre-election polls. Analytic part is divided into two parts. The first part deals with media content analysis, the second one deals with journalists' attitudes towards polls. We can conclude that interviewed journalists are rather skeptical about public opinion polls while this scepticism is not followed by critical interpretation of pre-election poll results. This conclusion rises a question why journalists' sceptical attitude doesn't correspond with media coverage of polls that was found rather uncritical. Powered by TCPDF (www.tcpdf.org)
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Pevný, Jiří. "Kvantitativní výzkum médií: výzvy a omezení." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311256.
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The diploma thesis concentrates on description of qualitative research of media audience. It is divided into three parts, in first of them introducing historical and teoretical background of the attitudes towards media audience and general methodology of quantitative research as well. Stages of the quantitative research project, description of variables and sampling and most widely used ways of field work compose the core of this part. Following section is focused on history of quantitative research of the media audience worldwide and particulary in Czech Republic (or former Czechoslovakia). In detail the most important up-to-date quantitative surveys in field of radio, television, print and internet are presented. The last part can be divided into two - first of them describes the limitations of the research itself by reason of current technical or economical conditions. Second one offers the view of potential future and challenges that might come to the quantitative research of the media audience.
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Tučková, Kateřina. "Interpretace předvolebních výzkumů v českých tištěných denících." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-398540.
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The diploma thesis Interpretation of Pre-election Polls in The Czech Printed Dailies studyies the ways in which media portrays data from election polls as part of thier news service. The thesis draws from theories of media effects, the research of which indicates a possible influence of media content on the formation of public opinion or even voting behaviour. For this reason, it maz be expected that the media present data in line with certain standards. However, in the Czech Republic, there is no code of conduct that would formulate such requirements. This leads to an ongoing struggle between the research agencies who supply such data and the media who present it to the public, where each party judges the content's quality by different measures. Some of the often criticised errors include misinterpretation of data and an insufficient explanation of the research's background. This paper uses quantitative content analysis to examine 154 articles from Czech printed journals across the three pre-election periods (2010, 2013, 2017) with the aim of determining in which form the results of pre- election polls are presented, and if all necessary data are added. The final analysis looks at the data as a whole as well as examining the trendlines during the studied time period. In conclusion, it evaluates...
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Bebutová, Erika. "Spolupráce celostátních deníků a agentur pro výzkum veřejného mínění v České republice." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311242.
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Diploma thesis "The cooporation of national daily press and agencies for research of public opinion in the Czech republic" attempts to describe from the practical point of view how mutual cooperation of agencies for public opinion research and the media, especially the press, looks. The chapters of theoretical part of diploma thesis deal with the historical development of public opinion researches in our country where the year 1989 is stressed as the separation turning-point and the foreign studies about the relation of public opinion polls and media. In the practical part of diploma thesis is detailed analysis of media presentation of public opinion polls in the press. At first it compares the different approach of the journalists and sociologists to the work with the informations about public opinion polls and then the way of media processing of public opinion polls in the newspaper in two different historical periods, namely in 1991 and 2009. The analysed materil contained the press releases by IVVM and by CVVM of the first five months 1991 and 2009 and the press articles where the journalists used the informations from this press releases. The media act in the diploma thesis in part as the users of informations about public opinion polls and in part as the initiators of these polls. The staff...
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Voglová, Daniela. "Diskuse priorit výzkumu socioekonomických determinant obezity." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-307481.
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This work follows the studies focused on obesity, its global extent and its serious health and economic impact. At the same time, the work examines the unsuccessful fight of public policies which try to reverse growing prevalence of obesity. Nevertheless, the main goal of the thesis is a discussion about priorities of new orientation in the research on the causes of the obesity epidemic and effectiveness of precautions that were taken in many countries and international organizations with the main aim to stop the obesity and its consequences. The discussion leads to the more detailed description of the problems connected with obesity, for instance, environmental aspects, housing culture in relation to physical activities, lifestyle in relation to advertisement/marketing, psychological and socio- psychological aspects, combating stress, etc. My intention was to find out utility of contemporary research on obesity for setting of policy fighting against obesity. At the same time, I wanted to find out other possible directions in the research into this field and discover how the discussion about priorities of the research in the experimental community proceeds. Two international dimensions of paradigmatic approaches separated to the certain degree can be considered as relevant with regard to the global...
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Kostruh, Matěj Sebastián. "Publikum má vždy pravdu: výzkum vzorců divácké recepce televizní show "Tvoje tvář má známý hlas"." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-415402.
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A diploma work titled The Audience Is Always Right: An Analysis of Audience Viewing Patterns of "Your Face Sounds Familiar" TV Show is focusing on the research of television audience motivation to watch the popular imitation reality show Your Face Sounds Familiar a Czech television TV Nova channel production. From the perspective of classical etnographic audience research and of cultural studies theoretical discourse, the presented qualitative analysis addresses particularly the capturing and interpretation of the viewers' pleasures which the audience experiences while watching the given show, and moreover it also deals with the social functions and cultural meanings the show conveys to its consumers. The central finding of the analysis is the fact that the viewer's pleasures oscillates around their interaction with cultural identities the production of which the show systematically addresses. The origin of the pleasure is based on the mechanism of a semiotic imitation game with these cultural identities, or as the case may be, it is based on a game vesting in the recognition of pop-culture references and subsequent comparison of iconic features of the original identity with its acted resemblance. The viewer experiences pleasure at the moment when enabled to make use of his cultural capital and...
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Pudlák, Štěpán. "Spin: koncept "spin doctoringu", jeho teoretické uchopení, projevy a výzkum." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-304826.
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The topic of this thesis is spin doctoring. It understands terms "spin" and "spin doctoring" as deliberate manipulation with public opinion by means of communication. The thesis includes an account of relevant concepts as are public relations, propaganda or corporate spin. It describes academical approaches to this issue. The authors criticize especially a corruptive influence of spin doctoring on democratic society and manipulative nature of public relations, but they offer possibilities of counteraction against these practices as well. The thesis considers both historical and recent manifestations of spin doctoring. Many examples analyzed in this thesis concerns political environment of the Great Britain. Techniques and practices of spin doctoring such as "third party technique", "astroturfing" or "denigration campaings" are thoroughly explained. The perspective of semiotics and spin doctoring as manipulation with signs within social environment are concerned. The conflict between critics of spin doctoring and representatives of public relations is interpreted as discoursive discrepancy and both the antagonist discourses are analyzed. One chapter is devoted to spin doctoring within pharmaceutical industry. The practices and techniques of spin doctoring are interpreted in detail on this example....
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Houlíková, Martina. "Výzkum vnímání vlivu kultovního seriálu HBO Sex ve městě na jeho divačky." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-415460.
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A large number of professional articles or academic works have been written about the series Sex in the City, but none of them directly dealt with the impact of the series on their fans. From an empirical point of view, the diploma thesis Research of the Perception of the Influence of the Cult Series HBO Sex in the City on its Viewers is a qualitative analysis. It is examined opinions of the series' viewers on various aspects of the series and also their motivation to watch such media content are examined through in-depth interviews. In the qualitative analysis, the author focuses mainly on the phenomena such as gender stereotyping, consumer lifestyle (product placement in the series) or, for instance, the postfeminist tone of the series itself. The inspiration for this thesis was the work of Ien Ang, who also focused on fans of the cult series Dallas in her researches and tried to interpret the success of this phenomenon through qualitative research.
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Zbořilová, Veronika. "Výzkum veřejného mínění návštěvníků Olympijského parku Soči - Letná 2014." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-337582.
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6 Abstract Title: Public opinion research of visitors of the Olympic Park Sochi - Letna 2014 Goal: To evaluate the importance of the Olympic Park Sochi - Letna 2014 based on public opinion of visitors. To propose conceptual improvements for the following Olympic parks during the Summer and the Winter Olympic Games. Methods: Quantitative questionnaire was used as the main method to determine public opinion. Qualitative in-depth interview with representatives of sports institutions and analysis of documents from internal resources served as a secondary analysis. Results: The Olympic Park Sochi - Letna 2014 was visited mainly by sport active people from Prague and Central Bohemia. Most of them were satisfied with the concept of the park and they would visit this kind of park in the next years, for which they would recommend bigger capacity and fitting refreshments. People came to the park to play sports and to try lesser known sports. They think that the concept of Olympic park would help to motivate public to practise sports. Key words: Public opinion, sport and population, Olympic Park Sochi - Letna 2014, Winter Olympic Games
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Krivenkaya, Yana. "Výzkum divácké motivace mužů při sledování televizních seriálů určených ženám." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-352635.
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This thesis investigates the motivation, engagement and experiences of men as they interact with the selected television shows, which are presented or conceived as shows for women. The purpose of this thesis is to examine, identify and evaluate the motivation of men as a perceived non-target audience for watching the shows. Using gender theories and the audience in media theories as the background of this thesis, it then presents full- scale research on the TV shows "Sex and the City", "Desperate Housewives", "2 Broke Girls" through fifteen in-depth interviews, discovering narrators' viewing experience and reactions. The empirical analysis of this thesis is conducted in light of perceived and reported demographic groups, keeping in mind the sociocultural context of each series. This thesis examines both socio-economic and gender topics, which are represented in the shows by product placement on the first hand, and emancipatory themes on the other.
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Prokop, Daniel. "Výzkum volebních preferencí v ČR: návrh metodologické optimalizace." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311280.
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Bibliographic record PROKOP, Daniel. (2012). Election polls in the Czech Republic: Methodological Optimization. Charles University in Prague, Faculty of Social Sciences, Institut of Sociological Studies. Thesis academic consultant: Mgr. Jindřich Krejčí, Ph.D. Abstract The thesis focuses on the election-polls and prediction of election results in the Czech Republic. Using data of research company MEDIAN s.r.o. from face-to-face (CAPI) and telephone interviewing (CATI) in election year 2010 it examines possibilities of methodological optimizations which could lead to reducing systematic bias and discrepancies of pre-election polls the election results. In particular, it discusses these methodological solutions: mix-mode data collection (combination of CATI and CAPI), data weighting focused on specific factors correlated with voting behavior, including preferences of undecided voters, prediction of the respondents' participation in elections, election-polls results time-series smoothing. Based on these analyses the thesis tries to articulate general findings which could be fruitful in discussion about Czech election-polls and their methodology in general. In the thesis, basic and advanced statistic methods (CART, exponential smoothing, etc.) are being used to achieve given research goals. Keywords: election...
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Bražinová, Michaela. "Rozbor mediálního trhu v České republice v roce 2009 z hlediska konstrukce publika za účelem prodeje." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298405.
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Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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Turnová, Zuzana. "Fenomén antihrdinů v současných televizních seriálech Kvalitativní výzkum recepce seriálu Breaking Bad." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-347522.
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The thesis thematizes the antihero phenomenon in current television series, whereas the phenomenon mentioned is attempted to be explained by a qualitative reception research regarding the television series called Breaking Bad. Therefore, the aim of this research is to understand the motivations of viewers for selecting and watching series featuring a main protagonist that might be described as an antihero. It is thus a type of audience research that is attempting to identify the aspects that are the most attractive for audience of these kinds of narratives. Furthermore this thesis is trying to clarify viewer's attitudes towards antihero as a type of serial character, as it becomes apparent that these characters are becoming more popular than ever before. The results of this research offer an evaluation of viewer's motivations for watching the series featuring antiheroes and identification of aspects that are the most attractive for audience of these kinds of narratives.
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ZLATUŠKOVÁ, Lucie. "Public relations." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251776.
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The diploma thesis contains the summary of literary research where some important terms of solving issue are explained. The company for realizing of research was chosen and characterized, concretely Tkalcovna Kubák Strmilov company. It manufactures textile from the natural materials. With the help of qualitative and quantitative research the analysis of actual situation in area of PR techniques applied in chosen company was realized. The synthesis of acquired information and results was realized. On the basis of this the suggestions and recommendations for improvement of situation in PR in choice company were devised. The thesis contains the assets of the suggestions.
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Landová, Marína. "Média a edukace (na materiálu vybraných domácích a zahraničních výzkumů mediálních edukačních obsahů)." Doctoral thesis, 2012. http://www.nusl.cz/ntk/nusl-307952.
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This dissertation deals with the problematics of the research of the educative media content, using mainly the data we gathered during surveys carried out between 2003 and 2011. The paper handles several theoretical and methodological aspects of the relationship between media and education, namely the role of educative media in education as such. In the theoretical part we focus mainly on the interdisciplinarity of the subject, i.e. the differences in the media studies and other social sciences perspectives. After a description of the necessary theoretical/methodological framework, an outline of a classification system of educative programmes is proposed that could be useful both in pedagogical and media practise. In the next part of the paper we discuss the current state of the czech public service media education area. The second chapter itself consists of selected researches results carried out in the area of education programmes and contents, some of which the author of this paper collaborated on. The survey choice consisted of questionnaire and enquiry surveys focusing on the relationship of structured media audiences (students and teachers) towards educative programmes. The other survey then aimed at selected educative programmes, using both content analyses and focus groups as tools to...
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Puhačová, Veronika. "Nové přístupy v prezentaci a popularizaci archeologie. Výzkum didaktických aspektů současné role archeologie ve společnosti." Doctoral thesis, 2018. http://www.nusl.cz/ntk/nusl-389889.
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This thesis concentrates on new approaches in the popularization of archaeology in the light of its social contribution to the society of the 21st century. Its main research issue is the problem of didactical transformation of the archaeological data and knowledge for the needs of an efficient popularization of the discipline. An effective popularization is considered to be a complex of interdisciplinary processes leading to a multi-layered usage of archaeological in-formation and data by the general public. The author as well emphasizes the substantial educational dimension of archaeological popularization. According to this fact she tries to apply the pieces of knowledge gained from field didactics, museum education and experiential learning on the duplex communication with general public. Thesis consists form a theoretical and a practical part. The theoretical part deals with information and experiences from public archaeology, history, sociology and philosophy and analyses both familiar and neglected roles of archaeology within the contemporary society and situates them into a broader educational context. The second - practical - part of the thesis focuses on new approaches, methods and themes within the research issue, and introduces several model examples of good praxis as well as seven...
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Vajda, Mário. "Analýza a pretesting audiovizuální tvorby v perspektivě sociologických metod." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-439311.
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The aim of this diploma thesis is to prove the applicability of sociological methods in the research of audiovisual production. The theoretical part of this thesis is based especially on the approaches of the authors G. H. Gallup and R. L. Nafziger and further the methods used in the given type of research are described. Based on the proven empirical research, the subject of which is a trailer for the upcoming film Adam Ondra: Pushing the Limits and which used qualitative and quantitative methods, which were also described in the theoretical section, the thesis demonstrates the applicability and effectiveness of the use of these methods in research of audiovisual production. In the final section of the thesis, recommendations for optimizing the film trailer in terms of more effective targeting of selected audiences are proposed.
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Zajíčková, Hana. "Časopis Veřejné mínění (1946-1948)." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321962.
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This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
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Vitková, Zdeňka. "Vývoj metodiky měření televizní sledovanosti v Československu a České republice." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-278522.
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Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Laube, David. "Nová média shromažďující informace o svém publiku a vztah uživatelů k bezpečnosti dat: kvalitativní studie." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-340243.
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The theoretical part of the thesis analyzes the topic of new media and how it works with the privacy of its users. On the examples of applications such as Facebook, or Google services, I refer to the intensive and extensive kind of private information, that are stored on the provider's servers. All these data are not just gathered, but also analyzed and evaluated. Private companies use data of its users in such extension like never before. New media and their activities raises new questions about possible misuse of such data. In this thesis I mention a few examples that are somehow related to the topic of privacy and personal data protection. In the practical part I use the tools of qualitative research to explore how the issue of online privacy and data security is perceived by different user groups and how they explain their behavior. I examined whether the privacy issue is an important one and if their online activity in this context is somehow particularly regulated or restricted. For research I chose two groups of respondents - younger users up to 37 years of age and older aged 55 +. I get information from the respondents in the form of semi-structured interview. These were analyzed and I created new conclusions from it.
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Slezar, Pavel. "Marketing survey of public opinion on the use of countryside in the Olomouc Region." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-430679.
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This thesis deals with a marketing thesis in Olomouc Region. The goal is to find out on a representative sample public view on land use. The questionnaire has many questions from a field like: green areas, sustainable energy, forestry, hunting, fishing or protected areas and national parks. Each field has couple of questions on opinion of the respondent. The theoretical part contains basic information on every field mentioned in the questionnaire. It also includes current information on Olomouc Region and the situation with these fields on it land. The practical part shows all the valid respondents which took part in the questionnaire. The results which were obtained thanks to them are presented in a number of figures and tables which show the current trend among them. It is followed by various correlations and ends with a comparison of other works done on diverse regions.
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Zahradníčková, Zuzana. "Otázka podpory umění: mediální diskurs a veřejné mínění." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-353914.
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The diploma thesis deals with the issue of public attitude towards the state cultural policy. It examines the changes of media discourse regarding the state support of the art after 1989. Articles from "Lidové noviny" and "Právo" from the years 1990-1993, 1995-1996, 2005 and 2013 have been analysed. The selection focuses on such periods in which the issue of the relation between the state and culture was discussed in a greater extent (the period of essential changes of cultural infrastructure within the framework of economic transformation, publishing of the so-called White Book as the first cultural policy draft, discussion regarding the manifestation for "1% for the Culture" and the petition action "Safe the Culture"). The results of critical discourse analysis of media texts are complemented and partly confronted with the quantitative analysis of public opinion polls.
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Šlégrová, Petra. "Postoje adolescentů ve výzkumech veřejného mínění, kvalita a spolehlivost získaných dat." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-341318.
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The diploma thesis focuses on the youngest age cathegory of respondents in public opinion polls. The main goal is to examine character and quality of information about adolescent's attitudes and opinions obtained in public opinion polls that are held by The Public Opinion Research Centre. To achieve the main goal nonattitude is examined. The thesis will be divided into theoretical and practical part. Theoretical part stands on the basis of public opinion sociology and developmental psychology and the issue of attitude measurement is introduced along with adolescents developmental theory and characteristics. Practical part reflects the information summoned in theoretical part and test them on data collected by The Public Opinion Research Centre which were obtained in continuous research within project Our society. Analysis focuses on examination of nonresponse, don't know answers and neutral attitudes. Results are compared among all age groups.
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Kondratová, Irina. "Mocný stisk nemocných: zobrazení fyzicky postižených hrdinů v TV seriálu Hra o trůny a jeho publikum optikou disability studies." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-333479.
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This thesis discusses the ways of how physically handicapped fans of Game of Thrones, a television series, identify with characters like or dislike and answers the questions how physically handicapped fans choose who they favour and who they don't, how they identify with them and how is their interpretation linked to their own experience of being handicapped and how their social reality influences how they perceive the media reality. The research reveals orthodoxies of power of the dominating ideology of being fit, against which "the ill" and "powerless", define themselves, albeit subconsciously; it describes the difficulties, connected with their handicap, which they project into the series, behaviour strategies resulting from this phenomenon and how the world around interferes; and, last but not least, it confirms sociological premises of deepening empathy on the basis of different dimensions of one's own identities and experience. The qualitative research of audience is based on semi- structured interviews and deploys the interpretative approach, while the results are coded using the method of anchored theory. Powered by TCPDF (www.tcpdf.org)
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Lacina, Petr. "Kouření jako součást socializačního procesu." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321566.
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Nowadays is smoking still tolerated social phenomen in this country, despite belongs to the biggest killer in a human history and every day year die 5 milion people for this. Especially dangerous is smoking among young people, because they aren't grown up physical or mentally and therefore is smoking for them so dangerous. 78% of the adult smokers, started smoke before sixteen. In this paper I present the statistics from actual researches and additional analyses of smokers. In comparison with other european states is Czech republic on the second places in number of young smokers. The influence of social environment is crucial for if people started smoke or not. The government should protect smokers and non-smokers due to the effect of smoking in public places. In the Czech has tobacco industry strong position and there is no political will to change it although people want it.
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Hellerová, Šárka. "Břidlicový plyn a střety (veřejných) zájmů (Na příkladu lokalit Trutnovska a Berounska)." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-339147.
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The goal of this thesis is to examine the term of public interest within the framework of the 'shale gas' issue in the Czech Republic. The theoretical section is divided into two basic parts. The first part defines the term public interest from the point of view of political science, sociology and economy. The second one describes the issue of shale gas extraction in global context. The examination is focused on the context of administrative procedures defining the prospecting exploration area of unconventional hydrocarbon resources in the Trutnov region and around the Berounka River The intention of private companies to extract shale gas in the Czech Republic caused a big discussion. In its core there is the dispute between the economic development of the country connected with energy security on one hand and the environment protection on the other. Within this debate the term public interest appears in many different contexts. The way it is used by the people involved and their interests are described through interviews with them and analysis of the gained material.
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PACLÍK, Ladislav. "Uplatnění fairtrade produktů ve vybraných oblastech veřejné správy." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394829.
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This diploma thesis is oriented primarily on fair trade and its application possibilities in selected areas of public administration in the Czech Republic. The theoretical part of thesis deals with fair trade system, its principes, projects that are implemented to support it and specific examples of these projects. Finally, it is also mentioned the comodities, which are cultivated in fair trade certification. The practical part is based on a questionnaire survey. A part of this research is a questionnaire, which was sent to the regional authorities of the Czech Republic and selected municipal authorities of the South Bohemian Region. The questionnaire focuses on the participation of these authorities in the fair trade system, the consumption of fair trade products in the office and finally the possibilities to participate in the "Fairtrade office" certification. The aim of the theses is find out a current involvment of regional authorities and municipal autorities of the South Bohemian region in the fair trade system, support of this system and posibble activities that are implemented to support it.
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KECLÍKOVÁ, Jitka. "Analýza služeb a možnosti jejich rozvoje ve vybrané oblasti." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-52663.
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This thesis focuses on the development of commercial opportunities and public services in the town of Strakonice. The main aim was to carry out marketing research of people and businesses of the city, leading the interviews with the mayor and city project manager. The last part was a SWOT analysis and then selected the circumstances and opportunities in selected areas of development.