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1

Wang luo ying xiao. 2nd ed. Wuchang: Wu han da xue chu ban she, 2007.

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2

zhen, Zhao nai. Wang luo ying xiao. Bei jing: Zhong guo lao dong she hui bao zhang chu ban she, 2003.

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3

Wang luo ying xiao. 2nd ed. Bei jing: Gao deng jiao yu chu ban she, 2005.

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4

Wang luo ying xiao. 2nd ed. Beijing: Qing hua da xue chu ban she, 2015.

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5

ling, Deng shao. Wang luo ying xiao xue. Guang zhou: Zhong shan ta xue chu ban she, 2009.

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6

gen, Li you. Wang luo ying xiao xue. Bei jing: Zhong guo cai zheng jing ji chu ban she, 2001.

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7

Wang luo ying xiao xue. Beijing Shi: Dian zi gong ye chu ban she, 2003.

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8

Wei ying xiao yin bao da li run. Beijing: Bei jing lian he chu ban gong si, 2014.

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9

fei, Yan peng. Quan wang ying xiao: Yong hu zai na li,Ying xiao jiu gai chu xian zai nei li = Whole network marketing. Guang zhou: Guang dong ren min chu ban she, 2018.

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10

li, Zhou. Wang luo ying xiao shi wu. Bei jing: Bei jing shi fan ta xue chu ban she, 2011.

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11

yu, Fang ling. Wang luo ying xiao shi wu. Chang sha: Hu nan ta xue chu ban she, 2008.

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12

ke, Liu jie. Wang luo ying xiao shi zhan. Bei jing: Dian zi gong ye chu ban she, 2014.

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13

Yi, Zhang Shuyan, ed. Xin mei ti ying xiao sheng jing: Yin you, Yin you, Yin you, Chu ji! = Jab, jab, jab, right hook. Beijing: Bei jing lian he chu ban gong si, 2016.

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14

Shi zhan wang luo ying xiao: Zui jia wang luo ying xiao an li quan jie du. 2nd ed. Guangzhou: Ji nan da xue chu ban she, 2012.

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15

Wei bo ying xiao shou ce: Qi ye he ge ren wei bo ying xiao quan gong lue. Hefei: Huang shan shu she, 2011.

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16

Qing ying xiao: Hu lian wang+ shi dai xiao yu suan wan zhuan da shi chang. 2nd ed. Beijing: Ji xie gong ye chu ban she, 2016.

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17

Chai qiang: Quan wang ge ming. Beijing: Dian zi gong ye chu ban she, 2014.

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18

Kou bei: Yin bao wang luo kuang huan xiao ying de jin nang miao ji. Beijing: Ren min you dian chu ban she, 2010.

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19

Wei, Jiadong. Jie shi: Wei ying xiao tu wei zhi dao. Beijing: Dian zi gong ye chu ban she, 2016.

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20

Wei xin peng you quan, zhe me wan cai zhuan qian! Beijing: Ji xie gong ye chu ban she, 2014.

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21

Xiong, Wang. Yin bao ben di zi mei ti. Beijing: Zhong guo yu hang chu ban she, 2016.

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22

Zhang, Xinxing. Gen wo xue SEO cong ru men dao jing tong. Beijing: Dian zi gong ye chu ban she, 2016.

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23

Yi, Yuan Zhangyan, ed. Zhi da mai jia: Rang bie ren mian fei bang ni mai chan pin de wang luo ying xiao gong guan xin gui ze = The new rules of marketing & PR. Zhongqing: Zhong qing chu ban she, 2011.

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24

Tan, Xian. O2O rong he: Da zao quan qu dao ying xiao he ji zhi ti yan = Online to offline. Beijing: Ren min you dian chu ban she, 2015.

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25

nan, Wang jian, and Wang hong bo. SEO wang zhan ying xiao tui guang quan cheng shi li. Bei jing: Qing hua ta xue chu ban she, 2013.

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26

le, Zhang shu. Tui shou xiong meng. Bei jing: Qing hua ta xue chu ban she, 2013.

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27

Yi wei wan li: Fen si, li run shuang feng shou de wei xin ying xiao mi jue. Beijing: Ren min you dian chu ban she, 2015.

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28

Wan zhuan wei xin zhuan da qian. Beijing: Tai hai chu ban she, 2014.

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29

Chao ji IP: Hu lian wang xin wu zhong fang fa lun = Xtreme IP. Beijing: Zhong xin chu ban ji tuan gu fen you xian gong si, 2016.

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30

Xin wang luo ying xiao tui guang shi zhan cong ru men dao jing tong: Shuang se tu jie ban. Beijing: Ren min you dian chu ban she, 2015.

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31

Dian zan jiao ji xue: Cong she jiao wang luo zhong huo de hong li. Beijing: Bei jing shi dai hua wen shu ju, 2014.

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32

Cao, Zhi. Zi ming xing ying xiao fang cheng shi: Zi ming xing jiu shi chao ji IP. Beijing: Dian zi gong ye chu ban she, 2016.

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33

"Wei li " wu qiong: Wei bo shi dai de shi shi ying xiao yu gong guan. Beijing: Tai hai chu ban she, 2012.

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34

Wang luo ying xiao cao zuo shou fa quan jie mi. Beijing: Hua xue gong ye chu ban she, 2011.

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35

Cheng gong ba bu: Cai wu zi you bi xu jing li de ba ge bu zhou. Beijing: Jiu zhou chu ban she, 2010.

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36

Handley, Ann. Nei rong ying xiao: Wang luo ying xiao de sha shou ji wu qi = Content rules. Beijing: Dian zi gong ye chu ban she, 2011.

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37

ling, Chu fu. Wang luo ying xiao yu ce hua. Bei jing: Jing ji ke xue chu ban she, 2007.

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38

Wang luo ying xiao yu ce hua. Changsha: Hu nan shi fan da xue chu ban she, 2013.

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39

Wang luo ying xiao jue sheng wu qi: Ruan wen ying xiao shi zhan fang fa. an li. wen ti. Beijing: Dian zi gong ye chu ban she, 2013.

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40

Tao bao dian pu wang luo ying xiao ying jia shou ce. 2nd ed. Bei jing: Dian zi gong ye chu ban she, 2013.

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41

Wang luo ying xiao shi xun jiao cheng. Nanjing: Nan jing da xue chu ban she, 2015.

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42

Wang luo ying xiao shi xun jiao cheng. 2nd ed. Beijing: Ke xue chu ban she, 2016.

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43

Wang luo ying xiao shi zhan mi ma. Bei jing: Dian zi gong ye chu ban she, 2013.

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44

Chen, Zhihong. A li ba ba pin pai ying xiao 108 zhao: Cheng xin tong wang pu ying xiao bao dian. Beijing: Ren min you dian chu ban she, 2016.

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45

O2O Ying xiao shi zhan bao dian. Beijing: Ren min you dian chu ban she, 2015.

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46

xia, Yang, and Di ke si. Wang luo yin mou. Chang chun: Shi dai wen yi chu ban she, 1999.

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47

Yong, Qin. Wang luo ying xiao: Li lun,Gong ju yu fang fa. Beijing: Ren min you dian chu ban she, 2017.

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48

Wang luo ying xiao: Tui guang yu ce hua. Beijing: Ren min you dian chu ban she, 2016.

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49

yao, Li. Wang luo ying xiao ce hua yu shi shi. Bei jing: Qing hua ta xue chu ban she, 2012.

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50

Dian zi shang wu yu wang luo ying xiao. Beijing: Zhong guo cai zheng jing ji chu ban she, 2010.

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