Academic literature on the topic 'Water marketing'

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Journal articles on the topic "Water marketing"

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Gaffney, Mason. "what Price Water Marketing?." American Journal of Economics and Sociology 56, no. 4 (1997): 475–520. http://dx.doi.org/10.1111/j.1536-7150.1997.tb02656.x.

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Anderson, Terry L., and Donald R. Leal. "Building Coalitions for Water Marketing." Journal of Policy Analysis and Management 8, no. 3 (1989): 432. http://dx.doi.org/10.2307/3324933.

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Holburt, Myron B., Richard W. Atwater, and Timothy H. Quinn. "Water Marketing in Southern California." Journal - American Water Works Association 80, no. 3 (1988): 38–45. http://dx.doi.org/10.1002/j.1551-8833.1988.tb03006.x.

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Singleterry, Brian. "Marketing Interstate Harmony." Texas A&M Law Review 2, no. 3 (2015): 527–58. http://dx.doi.org/10.37419/lr.v2.i3.6.

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As the population of the American West continues to rise, increasing conflicts over water are inevitable. Complicating matters, the existing supplies are often far from demands and are often shared between states. To satisfy future demands, states must learn to transfer and share water. There are currently three methods for resolving water disputes between states: litigation in the Supreme Court, congressional allocation, and Interstate Compacts. All three are costly and take many years to reach a conclusion. However, most resources, like oil or timber, do not require special allocation method
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Smith, Rodney T., and Roger Vaughan. "Irrigation Districts: Obstacles to Water Marketing." Journal - American Water Works Association 80, no. 3 (1988): 10–102. http://dx.doi.org/10.1002/j.1551-8833.1988.tb02998.x.

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Prevos, Peter. "Customer Experience Management for Water Utilities - Marketing Urban Water Supply." Water Intelligence Online 16 (2017): 9781780408675. http://dx.doi.org/10.2166/9781780408675.

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Dhall, Punyaslok, Jaydeep Mukherjee, and Kalyan K. Guin. "Ocean World Water Park: destination marketing challenge." Emerald Emerging Markets Case Studies 3, no. 3 (2013): 1–9. http://dx.doi.org/10.1108/eemcs-01-2012-0102.

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Title – Ocean World Water Park: destination marketing challenge. Subject area – Marketing. Study level/applicability – The case should ideally be discussed in an advanced second year MBA course or towards the end of a first year course where the students are already exposed to the basics of marketing. The case works well in courses on destination marketing, strategic marketing, campaign management, entrepreneurship. It also works well with executives, the case discussion affording the instructor an opportunity to illuminate the complexity of designing and implementing marketing strategy. Case
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Shupe, Steven J. "Indian Tribes in the Water Marketing Arena." American Indian Law Review 15, no. 1 (1990): 185. http://dx.doi.org/10.2307/20068670.

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Mutter, Rodney N. "GUIDELINES FOR UTILITIES MARKETING WATER PLANT RESIDUALS." Proceedings of the Water Environment Federation 2001, no. 1 (2001): 660–70. http://dx.doi.org/10.2175/193864701784993416.

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Zilberman, David. "Water Marketing in California and the West." International Journal of Public Administration 26, no. 3 (2003): 291–315. http://dx.doi.org/10.1081/pad-120018876.

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Dissertations / Theses on the topic "Water marketing"

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Bektesevic, Alisa, and Grace Oloya. "The challenge of marketing water filters in Uganda." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9449.

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<p><strong>Title:</strong> The challenge of marketing water filters in Uganda</p><p> </p><p><strong>Purpose:</strong> The purpose of this research is to assess why sales of the water filter (CrystalPur) is stagnant. The authors will investigate the viability of the approach used to market CrystalPur with help of the marketing mix after which necessary adjustments best fitted for the Ugandan market will be suggested.</p><p> </p><p><strong>Method:</strong> This research takes a qualitative approach. Data collection method used was both interviews and documentation. Telephone interviews were cond
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Lamas, Ana Patrícia Araújo. "Plano de marketing digital para a marca Healsi Water." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19390.

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Mestrado em Marketing<br>As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo, torna-se imperativo desenvolver-se um plano de marketing digital com a respetiva análise de dados para que se observem os benefícios que podem ser extraídos desta era digital. O presente plano de marketing digital tem por objetivo aumentar a notoriedad
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Hurlbut, David. "Irrigation for sale : a case study of water marketing and conservation in the Rio Grande Valley of Texas /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Oldsberg, Julia, and Sven A. Svensson. "The internationalization of a sustainable water managing company." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1113.

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<p>This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. Three countries were selected on a basis developed through the empirical findings, resulting in Brazil, China and Spain, where EcoNova’s systems could be successful. The empirical findings defined a number of criteria necessary for a succe
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Neagley, John P. O'Brien Robert T. "Market allocation of agricultural water resources in the Salinas River Valley." Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA245767.

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Thesis (M.S. in Management)--Naval Postgraduate School, December 1990.<br>Thesis Advisor(s): Moore, Thomas P. Second Reader: Gates, William R. "December 1990." Description based on title screen as viewed on April 2, 2010. DTIC Identifier(s): Water Supplies, Irrigation Systems, Salinas River Valley (California), Theses, Free Market, Water Conservation, Public Policy, Salt Water, Policies, Farm Crops, Marketing. Author(s) subject terms: Groundwater Allocation, Groundwater Markets, Agricultural Groundwater, Salinas River Valley. Includes bibliographical references (p. 90-94). Also available in pr
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Borden, David Scott. "The application of social marketing to promote water efficiency in the tourism accommodation industry." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/27056.

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This research aimed to critically appraise the nature and application of social marketing to promote water efficiency within tourism accommodation. Social marketing is the use of standard marketing techniques to change behaviour for a social goal. Efforts to promote water efficiency in this context are needed as it has been acknowledged that the tourism industry generally increases per capita water consumption per individual. To alleviate this issue, research engaged a diversity of stakeholders, unique to similar past efforts, through four stages of research. Stages One and Two engaged manager
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Alves, Catarina Silva de Carvalho Alexandre. "Plano de marketing do lançamento de uma água gourmet." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10161.

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Mestrado em Marketing<br>Este projecto traduz-se na apresentação de um plano de marketing para o lançamento de uma água gourmet. O produto dá pelo nome de "Danke Cristal" e fará parte da unidade de negócio das águas & cervejas da empresa Sumol+Compal com o crescimento do portefólio da Água Serra da Estrela. O plano de marketing tem como principais objectivos reforçar a presença da marca no mercado das águas engarrafadas, posicionar a marcar no mercado das águas gourmet e, assim, aumentar a quota de mercado da Água Serra da Estrela.<br>This project consists in the presentation of a marketing
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Červená, Pavla. "Marketing Strategy of KOH Coconut in the Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264189.

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This thesis inquires marketing strategy of a new beverage brand in the Czech market. By reviewing a relevant literature and reports it helps to understand theoretical concept of creating a marketing plan and its steps. The core of the theoretical part is external and internal situational analysis of the market, customers and a marketing mix. This theory is later applied at the specific case of KOH Coconut brand and its potential launch in the Czech Republic. KOH Coconut is a Taiwanese coconut brand featuring coconut water beverages and other coconut products.
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Kong, Chim Chan. "Project management control : a case study of the Macau Water Supply Company Limited (S.A.A.M.)." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636727.

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Sam, Son Kuong. "The use of different type of pipe materials as water service in Macau's market." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636765.

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Books on the topic "Water marketing"

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Council of State Policy & Planning Agencies (U.S.), ed. Trading water: An economic and legal framework for water marketing. Council of State Policy and Planning Agencies, 1988.

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Association, Columbia-Snake River Irrigators. Markets for water: Developing effective water markets to promote efficiency and enhance market and nonmarket uses : a policy white paper. The Association, 1994.

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Saliba, Bonnie. Water marketing in the Southwest--: Can market prices be used to evaluate water supply augmentation projects? U.S. Dept. of Agriculture, Forest Service, Rocky Mountain Forest and Range Experiment Station, 1987.

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Saliba, Bonnie. Water marketing in the Southwest: Can market prices be used to evaluate water supply augmentation projects? U.S. Dept. of Agriculture, Forest Service, Rocky Mountain Forest and Range Experiment Station, 1987.

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Kane, Ilene Weinstein, and James Denn. The best in sales and marketing strategies for point-of-use water treatment professionals. 2nd ed. National Trade Publications, 1999.

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Montana. Legislature. Select Committee on Water Marketing. Final report of the Select Committee on Water Marketing to the 49th Legislature, State of Montana, January 1985. The Committee, 1985.

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Montana. Legislature. Select Committee on Water Marketing. Summary of the report of the Select Committee on Water Marketing to the 49th Legislature, State of Montana. [Select Committee on Water Marketing], 1985.

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Board, Oklahoma Water Resources. Status report to the Office of the Governor: Joint state/tribal water compact & water marketing proposals : southeast Oklahoma water resources developmment plan. Oklahoma Water Resources Board, 2002.

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Communicating water's value: Talking points, tips, and strategies. American Water Works Association, 2014.

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Uliwa, P. Farm level viability, marketing opportunities, and constraints: Case of TIP water user groups. [s.n., 1996.

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Book chapters on the topic "Water marketing"

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Dias, Ana Sofia, and Sara Balonas. "The Porto Tap Water programme." In Social Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-17.

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Aivazidou, Eirini, Naoum Tsolakis, Dimitrios P. Vlachos, and Eleftherios Iakovou. "Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_35.

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Yu, Le, Junzo Watada, and Munenori Shibata. "Developing Marketing Strategies Based on Taste Analysis of Mineral Water." In Intelligent Decision Technologies. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-29977-3_50.

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Gregory, P. J., J. Wery, D. F. Herridge, W. Bowden, and N. Fettell. "Nitrogen Nutrition of Legume Crops and Interactions with Water." In Linking Research and Marketing Opportunities for Pulses in the 21st Century. Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_30.

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Thorsteinsson, H. P., and G. Valdimarsson. "Experimental Utilisation and Marketing of By-Catches and Deep Water Species in Iceland." In Deep-Water Fisheries of the North Atlantic Oceanic Slope. Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-015-8414-2_18.

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Huddleston, Patricia, Bridget K. Behe, Allison Jones, and R. Thomas Fernandez. "Can You Read the Sign? Consumers’ Utilization of Water Use Information and Price as Sign Cues." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_157.

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Dunstan, Laura, Lisa Pulman, Nathan Waltham, and Sue Sargent. "Finding the Sweet Spot: Can Social Marketing Encourage Cane Farmers to Change Practices for Water Quality Outcomes in the Great Barrier Reef Catchment?" In Broadening Cultural Horizons in Social Marketing. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-8517-3_2.

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Guseva, O. A., O. S. Ptashkina-Girina, and O. S. Volkova. "Marketing Research of the Market of Equipment for the Use Energy of Water." In Lecture Notes in Electrical Engineering. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-71119-1_85.

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Ali, Masood, R. Dahan, J. P. Mishra, and N. P. Saxena. "Towards the More Efficient Use of Water and Nutrients in Food Legume Cropping." In Linking Research and Marketing Opportunities for Pulses in the 21st Century. Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_32.

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Prevos, Peter. "Servaqua: Towards a Model for Service Quality in Potable Reticulated Water Services." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_95.

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Conference papers on the topic "Water marketing"

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Johnston, C. E. "Developing Sustainable Behaviors through Community-Based Social Marketing." In World Environmental and Water Resources Congress 2006. American Society of Civil Engineers, 2006. http://dx.doi.org/10.1061/40856(200)374.

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Lehmann, L. V. "Is water an indulgence? What marketing messages say about water use in tourism accommodation in a dryland region." In SUSTAINABLE TOURISM 2010. WIT Press, 2010. http://dx.doi.org/10.2495/st100171.

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Estiot, E., S. Natzer, M. Harm, C. Kren, and S. Schweigler. "Heat Exchanger Development for Compact Water/LiBr Sorption Systems." In ASME 2006 International Mechanical Engineering Congress and Exposition. ASMEDC, 2006. http://dx.doi.org/10.1115/imece2006-15871.

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For energy efficient tri-generation, solar cooling or residential heating compact sorption appliances using the working pair water/lithium bromide (LiBr) can be applied. Standard plant technology established in the field of large capacity chillers and heat pumps with conventional tube-and-shell configuration cannot be easily adapted to compact units for economic and operational reasons. For a successful marketing of compact sorption units, major effort is required to achieve tolerable plant dimensions and weight together with affordable first cost and reliable operation. In a research project,
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Nurudin, Nurudin, and Farida Nurfalah. "Communication Marketing of Youth and Sport Department of Culture and Tourism in the Water Park Cave Sunyaragi Cirebon City, West Java, Indonesia." In Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/isseh-18.2019.8.

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"To Strengthen the Participate of the Local Community by Marketing Communication Promoting Sustainable Tourism Method the Case Study Khlong Bang Luang Water Market Bangkok." In June 14-15, 2018 Cebu (Philippines). Emirates Research Publishing, 2018. http://dx.doi.org/10.17758/erpub1.aec0618404.

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Thornhill, R. Joe, Ciro N. Ramirez, and Clarence L. Long. "Forensic Engineering Case Studies of Machinery Product Designs." In ASME 2002 International Mechanical Engineering Congress and Exposition. ASMEDC, 2002. http://dx.doi.org/10.1115/imece2002-32456.

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Engineering case studies of two product liability lawsuits involving accidents with machinery are presented. The studies focus on the design, manufacturing, and marketing of these products and related legal issues. In the first case study a person riding on the access/egress step of a construction machine was injured when the step failed. Although the step had been damaged prior to the accident, the plaintiff alleged that the step design was defective, and this issue was further confused because the manufacturer had changed the design before the accident. The warnings on the machine and in the
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"Assessment of internal marketing relationship of quantity surveying firms in southwestern Nigeria." In WABER 2019 Conference. WABER Conference, 2019. http://dx.doi.org/10.33796/waberconference2019.11.

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Hasdemir, Mehmet, Bülent Miran, Mine Hasdemir, and Tijen Özüdoğru. "Analysis of Effective Factors on Legumes Production in Terms of Sustainability in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01405.

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The changes in the economic, social and cultural life affect the agricultural and food sector from production to consumption. All these changes affect the protection of soil and water resources and the production and consumption of legumes which is the protein source of over 2 billion people. On the other hand, while cereal production has increased by 6.1%, oil seed production has increased by 100.2%, legumes production has decreased by 28.8% in Turkey. This situation is very important for sustainability in Turkey which is 3rd lentil producer, 4th chickpea producer and 23rd dry beans producer
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Khera, Ashish, and Bidyut B. Baniah. "Internal Corrosion Predicted and Found in Refined Piggable Product Pipeline Through ICDA." In ASME 2017 India Oil and Gas Pipeline Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/iogpc2017-2449.

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Contaminants such as CO2, H2S and O2 in liquid and gas pipelines in the presence of water create an aggressive environment conducive to internal corrosion. During pipeline operations, solids deposition, water accumulation, bacterial activities and improper chemical inhibition aggravate the internal corrosion attack. For assessing the threat of internal corrosion the industry has only three integrity validation tools at its disposal. These are Pressure Testing, In Line Inspection (ILI) and Internal Corrosion Direct Assessment (ICDA). To enhance pipeline integrity for piggable and non-piggable p
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Küçükbay, Füsun, and Tuğba Arpazlı Fazlılar. "The Relationship between Firms’ Environmental Performance and Financial Performance: The Case of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01742.

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In recent years, the number of firms that give importance to environmental problems such as consumption of natural resources, decline in water resources and global warming are increasing. However, the classical view of literature argues that firms’ environmental protection operations decrease the financial performance of them. For that reason, in this study, it is aimed to analyze the relationship between financial performance and environmental performance of the firms. The sample of the study consists of firms listed on Borsa Istanbul 100 index and has a climate change score declared in CDP T
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Reports on the topic "Water marketing"

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Keller, C., and P. Ghent. Marketing and promoting solar water heaters to home builders. Office of Scientific and Technical Information (OSTI), 1999. http://dx.doi.org/10.2172/752649.

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