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Bektesevic, Alisa, and Grace Oloya. "The challenge of marketing water filters in Uganda." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9449.
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Title: The challenge of marketing water filters in Uganda
Purpose: The purpose of this research is to assess why sales of the water filter (CrystalPur) is stagnant. The authors will investigate the viability of the approach used to market CrystalPur with help of the marketing mix after which necessary adjustments best fitted for the Ugandan market will be suggested.
Method: This research takes a qualitative approach. Data collection method used was both interviews and documentation. Telephone interviews were conducted with the management of ATU, schools and health centers that have received the filter as a donation. The secondary data used were articles, related studies and books. Since it is a research based on a qualitative approach, the theories and the findings is synthesized to make implication regarding the study.
Conclusions: The investigation has shown that the target customers are not buying the filter because they doubt its functionality of providing safe water which has thus hindered its acceptance rate. Boiling water is the accepted method which thus makes filtering disadvantaged. Also the filters performance does not meet the expectation of the respondents due its fragility and slow flow rate. The price of the filter was shown to be very expensive and unaffordable by the target group. The channels used to create awareness are not effective due to the low literacy rate affecting the level of understanding. Lastly, the underdeveloped distribution channels have not enabled easy accessibility of the product.
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Lamas, Ana Patrícia Araújo. "Plano de marketing digital para a marca Healsi Water." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19390.
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Mestrado em MarketingAs transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo, torna-se imperativo desenvolver-se um plano de marketing digital com a respetiva análise de dados para que se observem os benefícios que podem ser extraídos desta era digital. O presente plano de marketing digital tem por objetivo aumentar a notoriedade da marca Healsi Water e desenvolver uma estratégia de marketing digital, orientada aos objetivos da marca, sustentada de acordo com as capacidades internas que a empresa disponibiliza para esta área e alicerçada numa mensagem da marca consistente em todos os canais de comunicação do meio digital.
The social and technological evolution of recent years have made online adoption a critical success factor for organizations. However, just a few companies are betting on this aspect in order to boost their business, often for lack of knowledge, sometimes for fear of exploring. In this way, it becomes imperative to develop a digital marketing plan with its data analysis in order to observe the benefits that can be extracted from this digital era. The present digital marketing plan aims to increase the brand awareness of Healsi Water and develop a digital marketing strategy, geared towards the objectives of the brand, sustained according to the internal capabilities that the company provides for this area and based on a consistent brand message across the communication channels of the digital medium.
info:eu-repo/semantics/publishedVersion
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Hurlbut, David. "Irrigation for sale : a case study of water marketing and conservation in the Rio Grande Valley of Texas /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Oldsberg, Julia, and Sven A. Svensson. "The internationalization of a sustainable water managing company." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1113.
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This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. Three countries were selected on a basis developed through the empirical findings, resulting in Brazil, China and Spain, where EcoNova’s systems could be successful. The empirical findings defined a number of criteria necessary for a successful market entry; these are demand and needs, financial capability, growth, competition, and psychic distance.
A PESTEL analysis was employed to retain accurate information regarding the above mentioned criteria. Based on this information, an entry model was formulated with a conclusion that Spain should be entered first, followed by Brazil and lastly China.
Here follows highlights from each country’s market potentials.
Spanish water and wastewater rules are adjusted to the EU standards, which should simplify any expansion within the EU. It is not as hard for a foreign company in Spain to establish their presence in regards to legislative and cultural issues. Products must be certified to meet EU environmental standards, which is the only significant barrier to foreign investment in Spain. The need for specialized technology equipment for water management is an advantage for EcoNova.
Brazil is the largest economy in South America and gives an access to other nations that are members of the free-trade agreement Mercosur. There is a non-official “buy Brazilian” policy, which means that having a partnership with a domestic company is important for foreign companies in the wastewater market. The demand for wastewater equipment is high. There are two solutions available to the income disproportion; simplifying the product to lower the price, or introducing the product to the Brazilian Social Action and Sanitation Program, who provides economic resources to wastewater projects.
China has a huge market where water supply pricing policies promote wastewater reclamation. The Chinese government is launching extensive environmental protection projects and encourage foreign investors to seek opportunities. There is also an expanding market for smaller water and wastewater facilities in rural areas. Recycled water can be used even in areas that are connected to a municipal sewage. Legislation requires certain areas to construct water reuse system and there is a demand for small, decentralized systems. Close relationships are vital.
The Uppsala model, the network approach, and the rational approach have been used to define and compare EcoNova’s internationalization process. It became clear that no internationalization model really fits to EcoNova’s needs, as focus is on other factors. The findings of this research are that a water managing company base its internationalization on firstly the market needs and financial situation, secondly growth opportunities, thirdly the market competition, and finally the psychic distance. These factors have to be matched to the company’s resources, objectives and orientation, so that the perception is aligned with the reality and subsequently achieve a successful market entry.
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Neagley, John P. O'Brien Robert T. "Market allocation of agricultural water resources in the Salinas River Valley." Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA245767.
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Thesis (M.S. in Management)--Naval Postgraduate School, December 1990.Thesis Advisor(s): Moore, Thomas P. Second Reader: Gates, William R. "December 1990." Description based on title screen as viewed on April 2, 2010. DTIC Identifier(s): Water Supplies, Irrigation Systems, Salinas River Valley (California), Theses, Free Market, Water Conservation, Public Policy, Salt Water, Policies, Farm Crops, Marketing. Author(s) subject terms: Groundwater Allocation, Groundwater Markets, Agricultural Groundwater, Salinas River Valley. Includes bibliographical references (p. 90-94). Also available in print.
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Borden, David Scott. "The application of social marketing to promote water efficiency in the tourism accommodation industry." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/27056.
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This research aimed to critically appraise the nature and application of social marketing to promote water efficiency within tourism accommodation. Social marketing is the use of standard marketing techniques to change behaviour for a social goal. Efforts to promote water efficiency in this context are needed as it has been acknowledged that the tourism industry generally increases per capita water consumption per individual. To alleviate this issue, research engaged a diversity of stakeholders, unique to similar past efforts, through four stages of research. Stages One and Two engaged managers of tourism accommodation in focus groups and interviews. Managers reported a high interest in changing guest behaviour but emphasized the guest experience was paramount. They identified that most initiatives aiming to promote water efficiency in the existing literature were not viable within their operations and instead they offered new ideas for engaging both guests and fellow managers. In Stage Three, an online questionnaire was conducted with 408 individuals. Results showed significant changes in most water behaviours, though not all, between home and away, indicating promoting efficiency is needed in both sites of practice. Through cluster analysis, three types of water users within the tourism accommodation were identified. Each segment displayed distinct water use patterns and willingness to participate in initiatives. The final stage engaged a panel of experts in a Delphi consultation aiming to discover consensus on evaluating and prioritizing possible initiatives emerging from previous stages. This is the first application of a Delphi consultation, for this purpose, within the field of social marketing. In addition to recommending the pursuit of certain initiatives to practitioners, the research also yielded several theoretical contributions. Primarily, there is a strong need to standardize the process and unit of analysis for measuring water consumption within tourism accommodation. Secondly, the size, type and clientele base of the business are important factors in considering water efficiency initiatives and therefore social marketing campaigns would be best designed specific to the individual needs of a particular business and not generalized across the industry. Additionally, campaigns to promote water efficiency in tourism accommodation should apply the established theories of modelling, norms creation and social capital. In general, less attention on individual actions and instead larger upstream issues affecting targeted behaviours would enable greater water savings. Finally, the Delphi consultation is recommended as an effective tool for prioritizing and evaluating social marketing initiatives.
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Alves, Catarina Silva de Carvalho Alexandre. "Plano de marketing do lançamento de uma água gourmet." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10161.
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Mestrado em MarketingEste projecto traduz-se na apresentação de um plano de marketing para o lançamento de uma água gourmet. O produto dá pelo nome de "Danke Cristal" e fará parte da unidade de negócio das águas & cervejas da empresa Sumol+Compal com o crescimento do portefólio da Água Serra da Estrela. O plano de marketing tem como principais objectivos reforçar a presença da marca no mercado das águas engarrafadas, posicionar a marcar no mercado das águas gourmet e, assim, aumentar a quota de mercado da Água Serra da Estrela.
This project consists in the presentation of a marketing plan to launch a premium water. The products name is "Danke Crystal" and will be part of the business unit of waters & beers of Sumol+Compal Group, by growing the portfolio of Serra da Estrela Water. The marketing plan has as main objectives to reinforce brand presence on the market of bottled water, place the brand on the premium water market and thereby increase the market share of Serra da Estrela Water.
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Červená, Pavla. "Marketing Strategy of KOH Coconut in the Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264189.
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This thesis inquires marketing strategy of a new beverage brand in the Czech market. By reviewing a relevant literature and reports it helps to understand theoretical concept of creating a marketing plan and its steps. The core of the theoretical part is external and internal situational analysis of the market, customers and a marketing mix. This theory is later applied at the specific case of KOH Coconut brand and its potential launch in the Czech Republic. KOH Coconut is a Taiwanese coconut brand featuring coconut water beverages and other coconut products.
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Kong, Chim Chan. "Project management control : a case study of the Macau Water Supply Company Limited (S.A.A.M.)." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636727.
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Sam, Son Kuong. "The use of different type of pipe materials as water service in Macau's market." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636765.
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Silva, Arielle Pinto. "Água de beber, água de beber camará: uma análise do sistema de marketing da água a partir da perspectiva de macromarketing." Universidade Federal da Paraíba, 2017. http://tede.biblioteca.ufpb.br:8080/handle/tede/9354.
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This thesis is aimed at studying the marketing system of water which is meant to be drunk, represented mainly by the modalities of tap water and bottled water. The main point of our thesis is that the aforementioned system is unbalanced and that bottled water consumption provokes social issues, both economic and environmental. In order to develop such proposition, we structured four objectives and carried out two empirical researches (qualitative and quantitative research). The first objective was to present how the Water Marketing System (SMA) works with water that is meant to be drunk. To achieve that, we described all the elements that form the SMA: entrances, agents, flows, activities, exits, context and other systems. We propose that the State is an agent with a special role and that Marketing is an academic field which can contribute to enhance the results in the system. Furthermore, we presented special elements that are central to harmonize the situations caused by unbalance: efficiency, stakeholder theory, distributive justice and sustainability. Moreover, we intended to understand the variables that influence in the consumer predisposition to replace bottled water for tap water (straight out of the tap or filtered). We developed a questionnaire for consumers all over Brazil, which was applied both face to face and online, out of which we have used a sample of 798 valid questionnaires. To manage statistical data, we applied multivariate regression techniques, Theil-Sen and quantile. That way, we found the following variables: “organoleptic characteristics”, “health risk” and “attitude towards tap water” influence in the likeability of replacement of tap water straight from the tap and “organoleptic characteristics”, “health risk”, “context indicators”, “attitude” and even “trust in government” influence when the intention is to replace and use treated water. In addition, we applied the analysis of variance and figured that, depending on the income of the consumer, there is variation in the predisposition to replace bottled water for tap water. Besides, we intend to present practices of incentive for the consumption of tap water developed by agents of SMA. We carried out the data collection through a documented research and interviews. We found that at least three different SMA agents (companies, NGO and State) encourage the consumption of tap water, developing actions that fit three theoretical frames: social marketing, consumer’s education and market regulation. Still, we note that the interviewed agents consider: that SMA is unbalanced, that information is key in the education process, that the bottled water companies intensify communication actions in order to promote bottled water as the best option for ingestion, amongst other findings. As a result of such steps, we conclude that there is a situation of unbalance in the SMA and that bottled water consumption generates a few problems. To sum up, we point to targets in support of the balance to be conducted by State and Marketing through the results we found, which led to a proposition of actions and target ideas for these two agents.
A presente tese estuda o sistema de marketing de água com a finalidade de beber, representado em sua maioria pela modalidade de água da torneira e água engarrafada. Assumimos como argumentos de tese que este sistema está desequilibrado e que o consumo de água engarrafada acarreta problemas sociais, econômicos e ambientais. Para o desenvolvimento desta proposta, elaboramos quatro objetivos e conduzimos duas pesquisas empíricas (quantitativa e qualitativa). O primeiro objetivo foi o de apresentar a configuração do Sistema de Marketing da Água (SMA) para finalidade de beber. Por tanto, fizemos a descrição de todos os elementos que formam o SMA: entradas, agentes, fluxos, atividades, saídas, contexto e outros sistemas. Propusemos que o Estado é um agente com papel especial e que o Marketing é uma área acadêmica que pode contribuir para aprimorar os resultados do sistema. Prosseguimos apresentando os elementos centrais para harmonizar as situações decorrentes de desequilíbrios: eficiência, teoria do stakeholder, justiça distributiva e sustentabilidade. Em seguida, designamos compreender as variáveis que influenciam a predisposição do consumidor a substituir água engarrafada por água da torneira (direto ou filtrada). Desenvolvemos um questionário que foi aplicado de forma presencial e on-line com consumidores de todo o Brasil. No total, conseguimos uma amostra de 798 questionários válidos. Para as análises estatísticas, realizamos Regressão Multivariada, Theil-Sen e Quantílica. Desta forma, encontramos que as variáveis ‘características organolépticas’, ‘risco para saúde’ e ‘atitude em relação à água da torneira’ influenciam a propensão de substituição para água direto da torneira; e ‘características organolépticas’, ‘risco para saúde’, ‘indicadores contextuais’, ‘atitude’ e, ainda, ‘confiança no governo’ influenciam quando a intenção é pela substituição por água tratada. Em adição, aplicamos a análise de variância e constatamos que, a depender da renda do consumidor, existe variação na predisposição a substituir água engarrafada por água direto da torneira. Depois, tencionamos apresentar práticas de incentivo para o consumo de água da torneira desenvolvidas por agentes do SMA. Realizamos coleta de dados através de uma pesquisa documental e da realização de entrevistas. Encontramos que pelo menos três agentes diferentes do SMA (companhias, ONG e Estado) encorajam o consumo de água da torneira, desenvolvendo ações que se encaixam em três recortes teóricos: marketing social, educação do consumidor e regulação de mercado. Ainda, constatamos que os agentes entrevistados consideram que: o SMA está desequilibrado, que a informação é chave do processo de educação, e que as empresas de água engarrafada intensificaram ações de comunicação para promovê-la como melhor opção para ingestão, entre outras verificações. Em decorrência destas etapas realizadas, concluímos que existe uma situação de desequilíbrio no SMA e que o consumo de água engarrafada gera alguns problemas. Por fim, visamos apontar direcionamentos em prol do equilíbrio a serem conduzidos pelo Estado e pelo Marketing a partir dos resultados encontrados, o que resultou na proposição de um conjunto de ações e direcionamentos para esses dois agentes.
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Wong, Man Tou. "Feasibility of a new deep-water harbour to expand the free-port zone of Macao." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636791.
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Pease, Michael C. "Analysis of constraints to water marketing and an evaluation of select techniques to facilitate market-based reallocations /." Available to subscribers only, 2008. http://proquest.umi.com/pqdweb?did=1559848401&sid=5&Fmt=2&clientId=1509&RQT=309&VName=PQD.
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Silva, André Cláudio Martins da. "Plano de Marketing do lançamento de uma água destinada ao cuidado da voz." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11229.
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Mestrado em MarketingO trabalho de projecto a apresentar consiste num plano de marketing elaborado para estudar o lançamento de uma água destinada ao cuidado da voz e da garganta para a marca Luso, detida pela empresa Sociedade Central de Cervejas e Bebidas, S.A. Esta água terá a denominação de "Luso Voz". O plano de marketing tem como principais objectivos o aumento da quota de mercado da Água do Luso, o alargamento da gama de águas de sabores e manter uma imagem de confiança e de qualidade, dando a conhecer uma face mais jovem, dinâmica e preocupada com os clientes, com a sua saúde e com o seu bem-estar. O estudo realizado foi um estudo descritivo e cross-sectional. A metodologia utilizada foi a estratégia de Survey e permitiu recolher dados primários através de duas entrevistas a colaboradores da Sociedade da Água de Luso e da Sociedade Central de Cervejas e Bebidas e de questionários aplicados à amostra seleccionada, para estudar a receptividade à introdução de uma nova água no mercado e quais as intenções de compra por parte dos consumidores. As estratégias de marketing foram delineadas para permitir uma eficaz introdução do produto no mercado, com uma vasta distribuição geográfica, mantendo a imagem de confiança e qualidade já associada à Água do Luso, salientando as preocupações com a saúde e com o bem-estar dos consumidores. Estas estratégias, com principal foco na comunicação e na distribuição, permitirão criar vantagens competitivas e aumentar a quota de mercado face aos concorrentes.
The project to present consists in a marketing plan developed do study the release of a bottled water, intended for voice and throat care, the "Luso Voz", for the Luso brand, owned by the company Sociedade Central de Cervejas e Bebidas, S.A. The marketing plan main objectives are to increase Água do Luso's market share, to extend their flavoured water product portfolio and to maintain an image of trust and quality, introducing a new younger image, more dynamic and concerned with the customers' health and well-being. The research followed a descriptive and cross-sectional study. The methodology used was the Survey strategy and it allowed to gather primary data through two interviews with company employees from Sociedade da Água de Luso and from Sociedade Central de Cervejas e Bebidas, and through questionnaires applied to the selected sample to study the receptivity to the introduction of a new water in the market and the customers' purchase intentions. The Marketing strategies have been outlined to allow an effective product introduction in the market, with a wide geographical distribution, keeping the image of trust and quality already associated with Água do Luso, highlighting the concerns with the consumers' health and well-being. These strategies, with major focus on communication and distribution, will create competitive advantages and increase market share.
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Kronďáková, Ivana. "Internetový marketing v cestovním ruchu - případová studie vodácké půjčovny Hastrman." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197821.
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The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.
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Hosking, Phillipa. "A conjoint choice experiment analysing water service delivery in three Eastern Cape Municipalities." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1378.
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This study considers the nature of South African municipal water service delivery, and how marketing strategies can provide a framework for better management of this service. It reflects on the elements that guide municipal decision making and evaluates user preferences for levels of the municipal “water service mix” by employing conjoint analysis. Particular attention is paid to consumer willingness to pay for improvements in the “water service mix”. The study argues that the values municipal consumers attach to the variables of the water service mix need to be better incorporated into decision making regarding water service delivery, and that conjoint analysis is an informative method to assist in generating this information. The study outlines a water service marketing challenge and methods of research followed to deal with it (Chapter One) and the nature of the laws and institutions governing water service provision in South Africa (Chapter Two). The task of providing water services is delegated to Water Service Providers (municipalities). The key variables of the water service mix from the consumers perspective include; quality of the water, rate of flow from tap, interruption of water flow, sewerage disposal, assurance of supply, and water service tariffs (Chapter Three). The study covers the areas of Amathole, Kouga and Nelson Mandela Bay Municipalities' (Chapter Five). The method of marketing analysis applied is conjoint analysis, alternatively known as choice experiment analysis. An overview of the method is provided and its application to three samples of one hundred residents at each of the study sites is described in Chapter Four. The responses of the three hundred residents provide the basis for the results. Respondents were requested to make a series of choices between alternative water service mixes consisting of six variables differentiated by three levels (Chapter Three). In making these choices they implicitly compared and weighed up the relative worth of the selected variables against each other. The findings of the analysis were diverse (Chapter Six); two of the three estimated models did not yield significant results. An interpretation of these results showed that the respondents of the Kouga municipality were willing to pay R65.05 more (per 10 xii Kilolitres of water) than their current monthly tariff for a marginal improvement in water quality, R57.29 more (per 10 Kilolitres of water) per month for a marginal improvement in sewerage disposal and R21.90 (per 10 Kilolitres) per month for marginal improvements in assurance of water supply. Findings showed that willingness to pay for reduced interruptions and improved flow rates was lower and not as highly valued as the abovementioned variables. Most of these findings were consistent with similar international and national studies showing their reliability. Although there has been significant improvement in extending the reach of the network since 1994, the standards of water service provision in South African municipalities do not appear to have improved. The results of this study mirror a number of concerns that have been expressed about the standards of service, particularly sanitation (in publications like the Green Drop Report). Municipal service delivery in these areas would appear to be constrained by a number of issues including a lack of public involvement, legislation, limited financial resources and institutional capabilities. However, it is a service that is too vitally important to be allowed to deteriorate. Marketing analyses can make a valuable contribution to allocating and managing the scarce resources to best satisfy the consumers of water services (Chapter Seven). When consumer orientation is formally introduced as the main objective into the thinking of the service provider, it becomes untenable to offer poor service delivery. But that is exactly what many municipalities appear to be doing. There is a need to get back to the basics – where the consumer is king. This analysis concludes that consumers want, above all else, assurance of water supply, a high quality of water, and safe environmentally sensitive disposal of waste water. It is recommended that municipalities not lose sight of the fact that price is an important part of the marketing mix. From the paying consumers perspective, when the government incorporate too many other considerations into pricing of water services they are, in effect, disengaging price from the marketing mix by not being sensitive to consumer needs. This approach shows a weak marketing strategy, and may result in dissatisfied consumers who may become unwilling to pay for their water services – an outcome that the researcher would discourage.
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Youngerman, Zach (Zach Reuben). "Social marketing, financial, and regulatory mechanisms for adoption of water conservation and stormwater management practices by single-family households." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81641.
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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2013.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 139-148).
Since the latter half of the nineteenth century, water delivery and stormwater removal have been managed largely by engineering staff at water utilities, municipal departments and multi-jurisdiction authorities. In recent decades, a number of factors have challenged the traditional operation of these entities. In arid regions particularly, withdrawals to meet the demands of growing populations have been restricted by environmental and legal limitations. After amendments to the Clean Water Act, municipalities have been charged with improving the quality of stormwater discharged into lakes, rivers, and oceans. Perhaps most formidable have been financial and budgetary constraints. Without the ability to upgrade and even maintain infrastructure through conventional means, agencies and water departments have instead sought to change how people use that infrastructure. While these efforts include land use planning, regulations on new development, and partnerships with industrial, commercial, and institutional stakeholders, this study looks specifically at single-family households. Their high percentage as a portion of the population and the impact of their yards on water resources make them a particularly critical group for involvement in management. Generally, three methods are used, often in tandem, to motivate residents to adopt different behaviors and landscape practices: regulations, which include enforcement; pricing, including incentives; and community-based social marketing. This study reviews those methods in the context of water conservation and stormwater management to evaluate how effective they are. Regulations are problematic in both water conservation and stormwater management, in the former because of the need for enforcement, in the latter because most codes were written during a period of centralized management. As for financing mechanisms, the underlying model of pricing is strong, particularly for water. However, for stormwater, the rates are too low to motivate change. Other methods for funding projects, raising revenue and sharing costs have great potential. Community-based social marketing (CBSM) is a powerful methodology grounded in research about audience values and behaviors. Its impact is greatly determined by the relative strength of communities in which it is used and by the level of personal interaction with staff. Coordination among if not unification by water and stormwater departments holds additional potential.
by Zach Youngerman.
M.C.P.
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Pontoni, Federico. "Essays on water economics." Thesis, Paris 10, 2014. http://www.theses.fr/2014PA100053/document.
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La thèse est structurée autour de quatre articles. Le premier article - What determines efficiency? An analysis of the Italian water sector – offre une évaluation d’efficience du plus grand échantillon d’entreprises italiennes dans le secteur de l’eau qui ait jamais été rassemblé. Cela sur un horizon temporel de quatre ans. Le deuxième article – Hydropower rent in Northern Italy: economic and environmental concerns in the renewal procedure – a deux objectifs: le premier est d’estimer la rente de l’hydroélectricité en Italie, ce qui n’a jamais été intenté auparavant ; le seconde est d’analyser le trade-off entre l’appropriation de la rente et les améliorations environnementales. Le troisième article – Estimating a performance-based environmental fee for hydropower production: a choice experiment approach – développe une redevance basée sur la performance environnementale à mesure non seulement d’internaliser les coûts environnementaux que l’hydroélectricité détermine, mais aussi d'inciter les producteurs à aller au delà de la régulation environnementale existante : de cette façon, ils payent moins. Enfin, le quatrième article – Cheaper electricity or a better river? Estimating fluvial ecosystem value in Southern France – applique la méthodologie CE à l’étude du trade-off potentiel entre revenue-sharing et améliorations environnementales dans la Vallée d’Aspe (Pyrénées français), où plus de 100 MW de capacité hydroélectrique sont installésThe thesis is structured as a collection of four papers and it is ideally divided into two parts: the first one, composed of just one paper, is an efficiency analysis of the Italian integrated water sector; the second part, made of the other three papers, is thematic and studies hydropower production in terms of rent generation and environmental impacts.The first paper – What determines efficiency? An analysis of the Italian water sector – offers an original evaluation of the efficiency of the biggest sample ever gathered of Italian water companies over a period of four years.The first paper of the thematic part – Hydropower rent in Northern Italy: economic and environmental concerns in the renewal procedure – has two objectives: the first one is to estimate the hydropower rent in Italy, which has never been done before; the second one is to investigate the trade-off between rent seizing and environmental improvements.The second thematic paper – Estimating a performance-based environmental fee for hydropower production: a choice experiment approach – develops a performance-based environmental fee able not only to internalize the environmental costs that hydropower causes, but also to stimulate producers to outperform existing environmental regulation: the more they outperform, the less they pay.Finally, the third thematic paper – Cheaper electricity or a better river? Estimating fluvial ecosystem value in Southern France – applies the DCE approach to study the potential trade-off between revenue-sharing and environmental improvements in the Aspe valley, located in the French Pyrenees, where more than 100 MW of hydropower capacity are installed
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Njiru, Cyrus. "Managing urban water services through segmentation, service and price differentiation : findings from sub-Saharan Africa." Thesis, Loughborough University, 2002. https://dspace.lboro.ac.uk/2134/6836.
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Water is life and its provision is vital not only for purposes of sustaining life but also for convenience, health, sanitation and economic well being. The United Nations estimates that over one billion people living in developing countries lack access to safe water, with a substantialp roportion of thesel iving in Africa. As a consequenceo f urbanisation and rapid growth of cities, urban water utilities in developing countries face an enormous challenge in meeting the water requirements of urban dwellers. The challenge is even greater when the prevailing poverty, high levels of debt and declining funding (in form of official developmenta ssistance)a re taken into account. In particular, Sub-Saharan Africa is facing low levels of water services and water supply coverage. Under thesec ircumstancesa, key objective for water utilities in Sub-SaharanA frica is to provide services to the growing urban population, including the poor, in a financially sustainable manner. To achieve this objective, utility managers need innovative methods of financing and managing urban water services. A systematic approach consisting of market segmentation, service and price differentiation is proposed as a suitable method of managing urban water services in Sub-Saharan Africa. This approach is the subject under investigation in the research, which is reported in this thesis. Using primarily the case study research methodology but also incorporating surveys, interviews and f6cus group discussions within the case study, research was carried out to investigate the use of a systematic approach consisting of segmentation, service and price differentiation for managing urban water services in the context of Sub-Saharan Africa. The detailed field research was carried out in Kenya and South Africa, and two case studies were prepared. Among the key findings was that this approach offers a framework for water utilities to structure their service delivery with appropriate pricing and serve more customers (including people living in informal settlements) at affordable cost, while achieving financial sustainability. The finding leads to the conclusion that segmentation, service and price differentiation is a suitable methodology that utilities can use to improve urban water servicesi n Sub-SaharanA frica.
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Pundzius, Mindaugas. "Geriamojo vandens kokybės vadyba Šiaulių regione." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_092951-93387.
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Magistro darbe išanalizuoti ir susisteminti įvairių autorių teoriniai geriamojo vandens kokybės vadybos procesai, svarbiausia sudedamoji proceso dalis, kuri užtikrina tolimesnį kokybės vykdymą yra vandens ėminių kokybės nustatymas. Įvertinta geriamojo vandens kokybė, bei jo gerinimo būdai Šiaulių regione. Kiekybinio tyrimo metu apklausti 384 Šiaulių regiono gyventojai. Išsiaiškinta, kad respondentai apie vandens kokybę informuojami retai, daugiausiai informacijos apie geriamojo vandens kokybę gauna iš šeimos narių, draugų, kaimynų. Nustatyta, kad vartotojai nepatenkinti geriamojo vandens, kuris teka iš jų čiaupo, kokybe, o buitiniai vandens valymo filtrai – priimtiniausia vandens kokybės gerinimo priemonė. Hipotezė, jog gyventojai neieško priemonių geriamojo vandens kokybės gerinimui, nes per mažai yra informuoti apie vartojamo vandens kokybės būklę, nepasitvirtino.Master‘s study analyzes the structure of various authors and theoretical drinking water quality Management processes, the most important constituent part of the process to ensure continued quality performance is the abstraction of quality. The quality of the drinking water and its ways for improvement were estimated in the region of Siauliai. During the Quantities research 384 residents of region Siauliai were questioned. It was elucidated that the participants are rarely informed about the quality of the drinking water they receive from the members of the family, friends and neighbours. It was established that the users are not satisfied with the quality of drinking water, which comes from their faucets, and that the domestic filters are the most acceptable remedy for water quality‘s improvement. The hypothesis that residents aren't looking for remedies for the drinking water's improvement because the aren't informed enough about the quality of the used water, was not confirmed.
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Brei, Vinícius Andrade. "Da necessidade ao desejo de consumo : uma análise da ação do marketing sobre a água potável." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2007. http://hdl.handle.net/10183/10409.
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Dans cette thèse nous avons étudié une problématique clé en marketing : la relation entre le marketing lui-même et les besoins et désirs de consommation. Pour étudier ce sujet, nous avons pris le champ de l'eau potable en France comme objet de recherche. Afin d'étudier comment les actions du marketing ont transformé l'eau, qui est un besoin humain, en désir de consommation, nous avons utilisé deux thèories/méthodologies différentes et complémentaires: la praxéologie sociale de Pierre Bourdieu et l'analyse critique de discours. En nous appuyant sur les trois catégories clés "Champ, Capital et Habitus" développées par Bourdieu, nous avons construit et analysé la formation, le fonctionnement et la structure contemporaine de l'offre et de la demande dans le domaine de l'eau potable en France. La analyse critique du discous a été utilisée afin d'évaluer comment le discours marketing des entreprises de l'eau, qui est apparu sous différentes formes (stratégie de publicité, produit, prix, bouteilles et étiquettes, événements, relations publiques, Internet, etc.), a transformé la signification de l'eau avec le développement de marques phares en France. Enfin, nous portons un regard critique sur le rôle du marketing dans la société contemporaine, notamment sur son influence sur les besoins et désirs ainsi que les conséquences sociales de cette influence.Nesta tese estudamos um tema essencial ao marketing : a relação do próprio marketing com as necessidades e desejos de consumo. Para estudar esse assunto, escolhemos o campo da água potável na França como objeto de pesquisa. A fim de estudar como as ações de marketing transformaram a água, uma necessidade humana, num desejo de consumo, utilizamos duas teorias/metodologias diferentes e complementares: a praxiologia social de Pierre Bourdieu e a Análise Crítica de Discurso. Apoiando-nos nas categorias-chave “Campo, Capital e Habitus” desenvolvidas por Bourdieu, construímos e analisamos a formação, o funcionamento e a estrutura contemporânea da oferta e da demanda por água potável na França. A Análise Crítica de Discurso foi utilizada a fim de avaliar como o discurso de marketing das empresas de água, que foi desenvolvido em diferentes frentes de atuação (estratégia de publicidade, produto, preço, embalagem e etiquetas, eventos, relações públicas, Internet, etc.), transformou o significado da água, por meio do desenvolvimento de marcas notórias na França. Por fim, adotamos uma visão crítica quanto ao papel do marketing na sociedade contemporânea, principalmente a respeito de sua influência sobre as necessidades e os desejos, assim como sobre as conseqüências sociais dessa influência.
In this thesis we analyse a marketing’s key subject: the relationship among the marketing itself and consumer needs and desires. To study this subject we have chosen the potable water field in France as research object. Aimed at studying how marketing actiosn have transformed water, a human need, in a consumer desire, we have used two different and complementary theories/methodologies: Pierre Bourdieu’s social praxeology and critical discourse analysis. Based on the keycategories “Field, Capital and Habitus” developed by Bourdieu, we constructed and analysed the development, the funcionning and the contemporary structure of potable water offer and demand in France. Critical discourse analysis was used to evaluate how water companies’ marketing discourse, which was developed though different forms (publicity strategy, product, price, bottle and label, evenments, public relations, Internet, etc.), has transformed water meaning though the development of notorious brands in France. We also adopt a critical vison about marketing’s role in the contemporanean society, mainly about its influence over needs and desires, as well about the social consequences of this influence.
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Anggrahita, Hayuning. "Le marketing social est-il la solution au problème de la consommation de l'eau à Jakarta (Indonésie)?" Thesis, Paris 4, 2014. http://www.theses.fr/2014PA040081.
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La ressource en eau à Jakarta est abondante,du fait que la pluviométrie annuelle moyenne à Jakarta est de 2500 mm/an et que la ville est traversée par 13 cours d’eau d’importance. Cependant, elle ne peut pas répondre aux besoins de ses habitants en matière d’approvisionnement en eau. De plus, l’accès à l’eau propre est inégal en fonction des critères socio-spatiaux de la communauté jakartanaise. Par ailleurs, la société indonésienne, dans son ensemble et la société jakartanaise en particulier, ont tendance à penser que la ressource en eauest illimitée. Cela conduit à une utilisation excessive de la ressource en eau qui aggrave le problème d’approvisionnement en eau. En se basant sur les enjeux ci-dessus, cette étude cherche premièrement à mettre en évidence les causes du paradoxe de l’eau à Jakarta en tenant compte de la trajectoire historique de l’approvisionnement en eau à Jakarta. Deuxièmement, des enquêtes de terrain auprès de la communauté jakartanaise en fonction des catégories socio-spatiales différentes ont été effectuées pour connaître la compréhension de l’inégalité de l’approvisionnement en eau qu’ont les citadins qui vivent ce phénomène au jour le jour, et en quoi cela affecte leurs perceptions etleurscomportements sur l’eau. Enfin, comme Jakarta est peuplée de 9,7 millions de personnes, les économies d’eau réalisables paraissent importantes. Une approche empruntée au domaine du marketing, «le marketing social», me semble prometteuse pour convaincre les populations d’économiser l’eau. Une étude de cas du programme « Gerakan Molto Ultra Sekali Bilas/ Mouvement d’un seul rinçage», effectué par Unilever, sera analysée pour valoriser et justifier le potentiel du marketing socialThe water resources in Jakarta are abundant because the average rainfall in Jakarta is 2500 mm/year and this city is crossed by 13 important rivers. However, Jakarta cannot meet the needs of its inhabitants when it comes to an appropriate “drinkable” water supply. The access to the appropriate“drinkable” water is unequal according to various socio-spatial criteria pertaining to the Jakartan community. Moreover, the Indonesian society in general, and Jakartans in particular, tend to think that water resources are unlimited. It leads to an excessive use of water resources which deteriorates the water supply problem in Jakarta. Based on the issues above, this study tries in the first place to highlight the causes of the water paradox in Jakarta, taking into account an historical trajectory of the way the water supplying system evolved in Jakarta. Secondly, field surveys within the Jakartan community, according to the different socio-spatial categories, were conducted to see how the inhabitants understand the disparity of the water supply, as they face this phenomenon day to day. It can affect their perceptions and behaviors concerning water. Finally, since the Province of Jakarta is populated with 9.7 million people, water savings seem important. The approach borrowed from the marketing domain, “social marketing” appears to hold potential to convince and persuade the community to preserve water. A case study of Unilever’s program, “Gerakan Molto Ultra Sekali Bilas”, will be analyzed in order to justify the potential of social marketing
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Huang, Tianxiao. "Hydrophobic Coating on Cellulosic Textile Material by Betulin and a Betulin Based Polymer." Thesis, Linnéuniversitetet, Institutionen för skog och träteknik (SOT), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53446.
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Betulin is a naturally abundant compound in the outer bark of birch and can be easily obtained by solvent extraction. Herein, solutions of betulin were used to treat cellulosic textile fibers and improve their water repellency. Cotton fabrics impregnated in a 7.5 g L-1 solution of betulin in ethanol showed the highest water contact angle of about 153° while the impregnation in a 3.75 g L-1 solution resulted in a close effect. A terephthaloyl chloride-betulin copolymer was synthesized and dissolved in tetrahydrofuran to afford a solution with a concentration of 3.75 g L-1. The cotton fabric impregnated in this solution showed a water contact angle of 150°. Changes in morphology of the cellulose fibers before and after the treatment were observed by scanning electron microscopy, and the water repellency was measured by a standard spray test. The marketing strategy of the potential product, which will be developed based on this technique, was discussed.
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AragÃo, Daniel Ribeiro. "The influence of business elements in the choice of consumers for popular brands: an investigation in the residential market of mineral water 20 liters in Fortaleza." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3553.
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Esta dissertaÃÃo de Mestrado teve por objetivo avaliar o impacto das variÃveis mercadolÃgicas no processo de decisÃo de compra de marcas populares de Ãgua mineral na Embalagem 20 litros no mercado residencial de Fortaleza. Este estudo constatou que o crescimento destas marcas foi favorecido pelo surgimento de uma nova classe de consumidores que, impulsionados por fatores sÃcio-econÃmicos como o aumento do poder aquisitivo e a estabilidade econÃmica passaram a consumir Ãgua mineral. HÃ ainda outros fatores determinantes para o crescimento do consumo tais como a necessidade de uma experiÃncia de consumo mais saudÃvel, a procura pela experiÃncia de consumo de melhor sabor e a motivaÃÃo de projetar uma imagem de si prÃprios para outras pessoas. Uma pesquisa de campo foi realizada com uma amostra de 384 consumidores residenciais em diferentes domicÃlios na cidade de Fortaleza. Como resultado, constatou-se que o gosto da Ãgua, bem como a qualidade, confiabilidade e preferÃncia pela marca sÃo os fatores que mais influenciaram na escolha da marca. Estes resultados confirmam o potencial do mercado de baixa renda reforÃando a importÃncia das empresas em buscar alternativas para acompanhar a evoluÃÃo dos seus consumidores oferecendo soluÃÃes mais criativas que as dos seus concorrentes para diferenciaÃÃo das marcas neste promissor mercado.
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Juškevičius, Bernardas, and Kristina Juškevičienė. "Vandentvarkos ūkio infrastruktūros plėtra: Mažeikių rajono savivaldybės atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100928_173926-68869.
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Magistro baigiamojo darbo tikslas – išanalizuoti Mažeikių rajono vandentvarkos ūkio infrastruktūros plėtros galimybes, remiantis atlikta eksperto apklausa dėl Mažeikių rajono vandentvarkos ūkio infrastruktūros plėtros galimybių, už Mažeikių rajono vandentvarkos ūkį atsakingos savivaldybės įmonės veiklos analize, svarbiausio dokumento reglamentuojančio Mažeikių rajono vandentvarkos ūkio infrastruktūros plėtrą analize, su regionu ir jo infrastruktūra susijusios užsienio ir lietuvių mokslinės literatūros analize.
Magistro darbe yra nagrinėjama regiono ir jo infrastruktūros plėtros samprata, Lietuvos ir Europos Sąjungos regioninės politikos esmė, pateikti vandentvarkos ūkio infrastruktūros pagrindiniai elementai bei išryškinta vandentvarkos ūkio infrastruktūros plėtros problematika. Atsižvelgiant į tyrimo tikslą bei iškeltus uždavinius darbe buvo apžvelgta Mažeikių rajono vandentvarkos ūkio situacija, atlikta vandentvarkos ūkio SSGG (SWOT) analizė. Išsamiai išanalizuota vandentvarkos ūkį reglamentuojanti teisinė bazė. Darbo autoriai išanalizavo vandentvarkos ūkio infrastruktūros plėtros projektus, nustatė kokios institucijos dalyvauja šių projektų įgyvendinime. Darbe atskleisti veiksniai, kurie gali stabdyti vandentvarkos ūkio infrastruktūros plėtrą.
Gauti tyrimo rezultatai parodė, kad Mažeikių rajono vandentvarkos ūkis nėra pakankamai išvystytas, tik didžiuosiuose rajono miestuose yra sudarytos galimybės gyventojams naudotis centralizuotomis vandens tiekimo ir nuotekų surinkimo... [toliau žr. visą tekstą]Objective of the Master degree final paper – to analyze possibilities for development of water management infrastructure in Mažeikiai region referring to the survey completed by the expert regarding possibilities for development of water management infrastructure in Mažeikiai region, analysis of activities of the municipal institution responsible for water management in Mažeikiai region, analysis of the most important document regulating the development of water management in Mažeikiai region and analysis of foreign and Lithuanian scientific bibliography related to the region and infrastructure thereof. The concept of development of the region and infrastructure thereof, the essence of the regional policy of Lithuania and the European Union have been analyzed, the key elements of water management infrastructure have been provided, problems regarding the development of water management infrastructure have been highlighted in the present Master degree paper. Subject to the objective of the research and tasks set the situation of water management in Mažeikiai region has been reviewed, the SWOT analysis of water management has been completed in the present paper. The legal base regulating water management has been analyzed in a comprehensive manner. The authors of the paper have analyzed projects for development of water management infrastructure, identified institutions participating in the implementation of the projects. Factors detaining the development of water management... [to full text]
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Maceikaitė, Viktorija. "ES Sanglaudos fondo paramos Lietuvos vandentvarkos sektoriui įvertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_191348-77963.
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Magistro baigiamajame darbe išanalizuota ir įvertinta Europos Sąjungos parama vandentvarkos sektoriui Lietuvoje, vandentvarkos sektoriaus teisinio reglamentavimo pagrindai, iškeltos sektoriaus teisinio reguliavimo ir ekonominio gyvybingumo problemos, Europos Sąjungos Sanglaudos fondo paramos įtaką šiam sektoriui bei pateikti pasiūlymai, kaip spręsti sektoriaus problemas ir užtikrinti, kad ES parama skatintų teigiamą sektoriaus reformą. Pirmoje darbo dalyje teoriniu aspektu tiriamas Lietuvos Respublikos poreikis naudotis Europos Sąjungos parama, ES ISPA ir Sanglaudos fondų reikalavimai ir jų pritaikymas Lietuvoje, apžvelgiama fondų valdymo sistema ir finansuojamos vandentvarkos sektoriaus priemonės. Antroje dalyje nagrinėjamas vandentvarkos sektoriaus reguliavimas Lietuvoje, Sanglaudos fondo paramos planavimo ir skirstymo principai, įvertinama paramos teikimo tvarkos trūkumui ir privalumai ir Sanglaudos fondo poveikis šiam sektoriui.Master’s work covers analysis and assessment of the European Union assistance to water sector in Lithuania, basics of water sector legal regulation, identification of problems related to the sector’s legal framework and economic viability, assessment of EU Cohesion fund impact on this sector and submission of proposals how to solve those problems and ensure that EU assistance has a positive effect on propmotion of the reform in this sector. In the first part of the work a need for the Republic of Lithuania to use the European Union assistance, requirements of EU ISPA and Cohesion funds as well as their adoptation in Lithuania is analysed and review on the funds’ management system and measures financed in the water sector is presented. The second part of the work analyses regulation of water sector in Lithuania, principles of planning and allocation of Cohesion fund assistance. It also assesses shortages and benefits of the current system of assistance distribution and impact of Cohesion fund to water sector.
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Bláhová, Kateřina. "Analýza společnosti Aqua Angels EUROPE s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192392.
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The aim of this thesis is the real representation of the company's business Auqa Angels EUROPE s.r.o. - a brief description of each area inside the company, know-how, product description, pricing and insight into the distribution system and the importance of sales personnel in the company. The author is concerned with the individual marketing activities of this small company and evaluate their effectiveness. Furthermore, this work aims at a competitive comparison in the Czech market with bottled water and evaluate the awareness of the brand and its positioning among consumers. The basic hypothesis is low Aqua Angels brand awareness among consumers thanks non wholesale marketing activities and narrow target group and pessimistic view of the drinking regime of Czech population. Part of this thesis is also the overall assessment of the current situation of Aqua Angels EUROPE s.r.o. and recommendation of appropriate workable solutions in areas where deficiencies are determined.
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Moscoso, Salomón Lourdes Ingrid, and Sifuentes Roimy Marluz Matos. "Factores de promoción de agua embotellada que influyen en la decisión de compra en supermercados de Lima Metropolitana en la actualidad." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/626091.
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En el Perú, el crecimiento de agua embotellada refleja lo que ocurre a nivel mundial, existe una mayor preocupación por el cuidado de la salud por parte de las personas y gobiernos de cada país. Por estos motivos se ha realizado una investigación cualitativa a través de focus group y entrevistas a expertos y cuantitativa, en donde se ha recogido información de 387 personas, de una zona específica, a las que se ha consultado sobre sus preferencias y percepción sobre los factores que utilizan las empresas de agua embotellada. En el primer capítulo se abordarán definiciones y teorías que nos permitan explicar las hipótesis planteadas, tales como marketing en el punto de venta, publicidad y comportamiento al consumidor. Luego se analizarán el resultado de la recolección de datos. Con ello, responderemos a los objetivos planteados y daremos una conclusión respecto a toda la investigación.In Peru, growth in bottled water reflects what is happening globally, there is greater concern about health care by the people and governments of each country. For these reasons it has made a qualitative research using tools such as focus groups and interviews with experts and quantitative, where it has collected information from 387 people in a specific area, which have been consulted about their preferences and perception of factors used by bottled water companies to compete. In the first chapter definitions and theories that allow us to explain the raised, such as marketing at the point of sale, advertising and consumer behavior will be addressed hypotheses. In the following chapters, data obtained in collecting data analyzed. This will respond to the objectives and give you a conclusion about the entire investigation.
Tesis
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Petrokienė, Danguolė. "Savivaldybės administruojamų kompensacijų sistemos tobulinimas:Šilalės rajono atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110804_090620-51133.
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Pagrindinis darbo tikslas- atlikti įstatymais nustatytų socialinių išmokų ir kompensacijų administravimo ir teikimo analizę Šilalės rajono savivaldybėje, įvertinti ir pateikti siūlymus dėl kompensacijų sistemos tobulinimo. Siekiant šio tikslo pirmiausiai aptarta Lietuvos socialinės paramos samprata, paramos poreikio atsiradimo priežastys, išanalizuoti ir susisteminti socialinės paramos ir pašalpų skyrimo principai, pateiktos piniginės socialinės paramos sistemos tobulinimo kryptys. Atlikta Lietuvos socialinės paramos šeimoms analizė. Patvirtinta suformuluota hipotezė, kad dabartinė pajamų kompensavimo sistema mažina darbo paskatas ir skatina žmones gyventi iš pašalpų.The mani purpose-to carry out statutory social security benefits and compensation administration Šilalė analysis of the provision in the municipality to evaluate and provide suggestions for improving the system of compensation. To this end, in particular Lithuania discussed the concept of social support, the need to support causes, and to analyze the structure of social support and the award of grants provided financial support for improving the system of social trends. Analysis of the Lithuanian social analysis to support the family. Approved and formulated the hypothesis that the current system of income compensation reduces work incentives and encourage people to live on benefits.
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Faidušienė, Raimonda. "ES Sanglaudos fondo finansuojamų vandentvarkos projektų administravimo efektyvumas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20070107_164034-91201.
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The assistance from the EU funds is a contribution to Lithuanian economic development, upturn in the economy, better quality of life and it plays the significant role for the environmental protection. The project is the main measure for using the EU support. The EU financed projects management has a very complicated management mechanism, which involves a number of national and other interested authorities, as well as fulfils a number of necessary procedures. The management system efficiency of the water sector projects financed by the EU Cohesion fund is the research object in this work. The aim of this work consists of the project cycle analysis through the management system. There were identified significant problems in the each stage of the project cycle as well as evaluated administration capabilities of the EU support managed institutions and project final beneficiaries. There were presented proposals for the EU Cohesion fund water sector projects management system efficiency increasement.
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Arowolo, Steven Alaba. "Implications of food value chain support structures for water resource management by smallholder farmers in the Eastern Cape Province." Thesis, University of Fort Hare, 2012. http://hdl.handle.net/10353/d1001027.
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Smallholder agriculture is faced with so many challenges despite all the policies and programmes that have been channelled towards ensuring improvement in this sector. Improving smallholder agricultural productivity requires that smallholder farmers gain access to reliable and adequate farmer support services such as physical infrastructures like good road network, functional irrigation facilities, extension services, finance and efficient marketing system. However, these support services are lacking in a vast majority of the rural communities in which the smallholder farmers live and work. This study is centred on governance within the food value chains, with specific focus on butternuts and chicken value chains;with a view to identifying those factors preventing smallholder farmers from accessing the mainstream market. Ciko and Mbozi villages in Mbashe local municipality were used as the research sites for the study. Data were collected across the two villages through sampling of 100 individual farming households based on random selection; questionnaires and checklist of questions were used as tools to access information from farmers through focus group discussions, personal interviews and key informants. In addition,Ciko Santrini project and foundation community project, which are the two agricultural community projects located within the study area were also investigated. Conceptual and analytical frameworks were employed in the research analysis. Williamson’s 4-level of social analysis and the sustainable livelihood frameworks were used to conceptualize the analysis. Inferential analysis was carried out using binary logistic regression and discriminant analysis with focus on butternuts and cSmallholder agriculture is faced with so many challenges despite all the policies and programmes that have been channelled towards ensuring improvement in this sector. Improving smallholder agricultural productivity requires that smallholder farmers gain access to reliable and adequate farmer support services such as physical infrastructures like good road network, functional irrigation facilities, extension services, finance and efficient marketing system. However, these support services are lacking in a vast majority of the rural communities in which the smallholder farmers live and work. This study is centred on governance within the food value chains, with specific focus on butternuts and chicken value chains;with a view to identifying those factors preventing smallholder farmers from accessing the mainstream market. Ciko and Mbozi villages in Mbashe local municipality were used as the research sites for the study. Data were collected across the two villages through sampling of 100 individual farming households based on random selection; questionnaires and checklist of questions were used as tools to access information from farmers through focus group discussions, personal interviews and key informants. In addition,Ciko Santrini project and foundation community project, which are the two agricultural community projects located within the study area were also investigated. Conceptual and analytical frameworks were employed in the research analysis. Williamson’s 4-level of social analysis and the sustainable livelihood frameworks were used to conceptualize the analysis. Inferential analysis was carried out using binary logistic regression and discriminant analysis with focus on butternuts and chicken production among the smallholder farmers in the study area to determine factors that could encourage farmers ‘access markets. The results showed that factors such as; assistance from government agency, partnerships with private and public institutions and farmers’ decision due to access to information were significant at 1% level for both butternuts and chicken production. On the other hand, factors such as provision of input subsidy and farmers’ membership of agricultural development projects are significant at 5% level. The findings suggest that adoption of any or combination of the significant factors could serve as good support structures for farmers and they could directly help them market their produce efficiently.
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Kloc, Arne. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241431.
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The diploma thesis is focused on creation of a business plan for establishing a new company. Company makes a new computer sets with water cooling system and own design. The analysis of internal and external environment of the company and particular bisuness plan, are based on theoretical part resources.
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Stone, Jacob D. "REACHING OUT TO THE COMMUNITY WITH THE HIWASSEE RIVER WATERSHED COALITION." Miami University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=miami1369150195.
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Donauskaitė, Eglė. "Požeminio vandens išteklių baseininio valdymo ypatumai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110207_105114-51339.
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Lietuvai vykdant vandenų politiką teko įgyvendinti ES direktyvų reikalavimus. Bendroji vandens politikos direktyva numato visą vandens apytakos gamtoje rato priežiūrą ir apsaugą, tad reikalaujama įgyvendinti vandens išteklių baseininio valdymo sistemą. Pagal šią sistemą susiejami upių baseinai ir požeminio vandens telkiniai, tarp kurių Lietuvos sąlygomis ryšio nėra, juo labiau jų ribos nesutampa. Šalis išsiskiria tarp daugumos Europos valstybių, nes turi palankias geologines ir klimatines sąlygas gausiems požeminio vandens ištekliams kauptis ir tik juos naudoja geriamam vandeniui tiekti. Todėl požeminio vandens, kaip vienintelio geriamojo vandens šaltinio Lietuvoje, apsauga yra labai svarbi. Baigiamojo magistro darbo tikslas yra išanalizuoti požeminio vandens išteklių baseininį valdymą ir jo įgyvendinimą bei ypatumus Lietuvoje. Kad pasiekti šį tikslą, buvo analizuojama esama požeminio vandens išteklių baseininio valdymo sistema Lietuvoje ir bandoma atskleisti požeminio vandens baseininio valdymo efektyvumą. Darbo įvade iškelta hipotezė, kad požeminio vandens išteklių baseininis valdymas Lietuvoje nevyksta efektyviai ir realiai negali padėti siekti Bendrojoje vandens politikos direktyvoje požeminiam vandeniui keliamų tikslų. Ekspertų nuomonė pateikiama visame darbe, o pagrindinai – paskutinėje darbo dalyje. Darbo pabaigoje pateikiamos išvados ir rekomendacijos.Lithuania had to implement the requirements of EU directives when water policy was being implemented. The Water Framework Directive provides supervision and protection of the entire water circuit and requires to implement the river basin management system. This system joins the river basins and the bodies of groundwater, which have no link in the territory of Lithuania. In addition, the borders of both the river basins and the bodies of groundwater do not coincide. Lithuania differs from the majority of other European states because it has favourable geological and climatic conditions that account for the accumulation of abundant groundwater resources – only resources used for drinking water supply. Therefore the protection of groundwater is very important in Lithuania because it is only source of drinking water in this country. The aim of fhe final Master‘s work is to analyse the river basin management of groundwater resources and its implementation and peculiarities in Lithuania. To reach this aim the present river basin management system of groundwater resources has been analysed and the efficiency of this system has been exposed. The hypothesis that the river basin management of groundwater resources in Lithuania is not efficient and it can not help to reach the aims setted for groundwater resources in The Water Framework Directive is confirmed. The opinion of the experts is provided in the work and mainly in its last part. The conclusions and the proposals are... [to full text]
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Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29473.
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Dissertação de Mestrado em Ciência do Desporto, área de especialização em Gestão Desportiva, apresentada à Faculdade de Ciências do Desporto e de Educação Física da Universidade do PortoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
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Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9663.
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Dissertação de Mestrado em Ciência do Desporto, área de especialização em Gestão Desportiva, apresentada à Faculdade de Ciências do Desporto e de Educação Física da Universidade do PortoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
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Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29539.
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Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/10068.
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Syčevska, Oksana. "Žemės gelmių naudojimas ir valdymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070118_145026-44779.
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Underground its continental shelf and economic zone territory in the Baltic Sea starting with the surface of subsoil rocks on land and the surface of the bottom sediments in land waters and the sea. In this work you can survey the situacion of mining minerals of Lithuania, the natural resourses of minerals. This dissertation also includes analyses of the underground law, its management and mining. The serious consideration has been paid to drinking-water in Lithuania its management, quality, this quality control problems and also all the ways of the water exploitation has been discussed. You will get all the information about “Vilniaus vandenys” company’s quality management system, which passed international ISO 9001:2000 quality standarts requirements.
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Gupta, Anjali. "Beneath Still Waters: An Exploration of Transmedia Narratives and Twitter Fiction." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/scripps_theses/604.
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Beneath Still Waters is an original transmedia mystery narrative that explores the possibilities of an interconnected media landscape as a unique platform for creative use and audience engagement. Transmedia storytelling refers to the building of a fictional world comprised of multiple parts across different platforms, where each component makes a valuable contribution to the whole. This project uses the tools and strategies of social media to tell a complex and interactive multi-platform story.
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Armebianchi, Bustamante Giorgio Luigi. "Elementos del marketing experiencial de tipo educacional sobre la decisión de compra en los bares especializados de cerveza artesanal en personas entre los 25 y 35 años del NSE AB de la zona 7 en Lima Metropolitana." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626183.
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El propósito de esta investigación es conocer los elementos del marketing experiencial que influyen en la intención de compra de los consumidores entre los 25 y 35 años en Lima Metropolitana, tomando en consideración las dimensiones planteadas del marketing experiencial como lo son el ambiente, el mozo, el olor, música la carta didáctica y el sabor de la cerveza artesanal ofertada.
La metodología empleada corresponde a un estudio cualitativo y cuantitativo a través de un análisis no probabilístico. En este caso se utilizó las herramientas de la entrevista a profundidad y la encuesta de un total de 150 encuestados.
Los resultados obtenidos fueron que existe relación entre las dimensiones del marketing experiencial planteados con la intención de compra, siendo el ambiente del lugar el más destacado entre ellos; por otra parte, el trato del mozo es la segunda dimensión con mayor relación con la intención de compra de los consumidores.
La dimensión con menor relación con la intención de compra fue el olor del bar y del producto. De igual forma todas las dimensiones tienen correlación positiva con la intención de compra.
El presente trabajo servirá a todos los negocios similares al objeto de estudio para poder conocer cuál es la relación de las dimensiones del marketing evaluadas para mejorar la intención de compra de sus productos.The purpose of this research is to know the elements of experiential`s marketing that influence the purchase intention of consumers between 25 and 35 years old in Metropolitan Lima, taking into consideration the dimensions raised of experiential marketing such as the environment, the waiter, the smell, music, the didactic letter and the taste of the craft beer offered. The methodology used corresponds to a qualitative and quantitative study through a non-probabilistic analysis. In this case, the tools of the in-depth interview and the survey of a total of 150 respondents were used. The results were that there is a relationship between the dimensions of experiential marketing raised with the purchase intention, being the environment of the place the most prominent among them; On the other hand, the waiter's treatment is the second dimension that is more related to the intention of consumers to buy. The dimension with the least relationship with the purchase intention was the smell of the bar and the product. Similarly, all dimensions have a positive correlation with the purchase intention. This work will serve all businesses similar to the object of study to know what is the relationship of the dimensions of marketing evaluated to improve the purchase intention of their products.
Trabajo de investigación
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Taylor, Elizabeth Lee. "Meaning in Transition: An Ethnographic Study of the Cultural Construction of Health, Identity and Brands among Young Adults." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609100/.
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This study explored the lived experience of Gen Z adults in a liminal life-stage crisis where the symbolic meaning of health, identity and brands are in transition. Sixteen ethnographic in-home interviews with college students were conducted and analyzed using Geertz's interpretive and Turner's symbolic anthropology. A hermeneutic textual analysis was used to interpret three types of phenomenological data: text, pictures and collages. An "incubation" step was key in the creative interpretation process where the leap from data to abstract themes was made. Environmental circumstances like money, time, resources and social networks change the quality of health, but the fundamental health explanatory system of a young person is a reflection of their family of origin experiences. Women associate health with mental health-independence and empowerment. Men define health as physical health-food and cooking. Skills such as cooking and shopping as well as the consumption of water, cannabis and other complementary products impact health and identity. Three health worldview themes emerged: health as negotiating identity; creating home; and taking responsibility. Implications for branding and public information campaigns to change the health beliefs and practices of young adults are offered. This thesis closes with a reflection on the "research study," the dominant symbol in the practice of research as a way to analyze the fluid role of consumer anthropology in a capitalist system.
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Yu, Bo-Sheng, and 尤柏盛. "A Strategic Marketing Analysis on Green Marketing with a case study of 3M water saving valve." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/78511012405824707488.
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碩士國立政治大學
科技管理研究所
101
Green economic is a big issue for the last 20 year, there’re so many companies eager to be part of it, like P&;G, 3M and Walmart. In the process of being the popular one, some companies breaking the rules of being honest, and irritated all related group included consumers, environment protecting group, even other company. Worst of all, their incorrect green marketing made other company become untrustworthy. Otherwise, another defect of these green products were not as good as the old ones. Even though, there’re still success companies around the world. This research use a 4C theoretical framework in Strategy Marketing view to analysis how they did green marketing and decrease which cost for consumers, and trying to answer these following questions： 1.What is the green marketing strategies of 3M and find the purpose. 2.How the water-saving product decrease the feeling of distrust of consumer. 3.According to the analysis above, what’s the most important cost of those. By analyzing the data of 3M , this study concludes that： Two important cost to green marketing of 3M product are cost/buyer utility cost and moral crisis cost. After doing some effective green marketing strategies, 3M successfully decrease the two type of cost made consumers to buy their green product.
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Lo, Ta-lung, and 羅大倫. "A Study of Taiwan Water Bamboo on Marketing Strategy in Japan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/34836127433156496345.
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碩士國立暨南國際大學
國際企業學系
93
The main output of domestic Water Bamboo accounts for nearly 90% in the area in Puli of Nantou County, the annual production exceeds 10,000 tons. There is Japan for export of 40 to 50 metric tons every year. This research is from the past to understand Water Bamboo industry of Taiwan and present situation, probe into the chance and threat of industry's environment of Water Bamboo, the advantage after the accession to the WTO of Water Bamboo in Taiwan and inferior position, analysis that Water Bamboo in Japanese market, Japanese agricultural product consumer behavior investigation and Taiwan Water Bamboo investigate. Among the 129 interviewees of research questionnaire, interviewees regard 31-40 years old as the majority mainly at age, the housewife is a main interviewee, number, population of family, rely mainly on population several three people's family. The family of the above of round of 350,000 yen of family's income per month is the main fact, the education degree regards the university and research institute as the majority of taking, the family buys the number of times and regards taking 3-4 times as the majority every week, round following rates of number of people are most that the family spends with 10,000 yen equally. The average in Japan the family that the family cooks the number of times, 6-9 times is highest every week. Discover that the general information of consumer's knowledge of Taiwan Water Bamboo is insufficient, the rate answered ' not know ' in eating and cooking ways, buying easy degree and relevant problem of rational price is relatively high, and consumers, to use vacuum packaging, national food authentication, organic authentication, ordering the interest with height of the rate through the network, choose ' the Water Bamboo ' to run after fame in majority in name of Taiwan Water Bamboo. The consumer behavior finds while studying that will be influenced and consumed the ability and will bought under different age and income , family's numbers of people , job. Shown in Japanese consumer's basic materials by the positive research of questionnaire investigation, age, job, academic credentials, family's numbers of people, family's income will influence the consumer buying motive. The consumer buying motive, including the security of eating, convenience of buying, fair price, products nutrition, products brand, attitude, attractive in packing convenient to eat, producing area source are consumer influence factors while buying, while we explored Taiwan Water Bamboo actively and are sold in Japan. We will understand consumers' choice change too at the same time; deepen different consumption strata in different form, packaging and price, in order to accord with the consumer demand. According to the result of study finally, it is on sale throughout strategies, including product, price, place, promotion and government on sale throughout the strategies to propose externally to export Taiwan Water Bamboo
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ying, Chen ying, and 陳楹楹. "China water dispenser market marketing strategy - for example in Xiamen region." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03338553834122101645.
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碩士中國文化大學
政治學研究所
97
This paper discusses the industry in Taiwan's drinking fountains of the possibility of China's development, the development of the Chinese market has been discussed for many years in Taiwan, but it is slow at the roundabout in progress on the blurred between the two sides of the sentiment, whether it is no haste, be patient, positive and open effective management of cross-strait policy, just as in the seesaw of the shaking, the Chinese Government has a unique social system, a test of the survival of elastic-invested enterprises in recent years some companies have already returned to Taiwan to start, some manufacturers in the other side to find the cause of the peak, many people have mixed feelings about her investment, more people think that at this time choose to enter the Chinese market has been too slow, but I think that the market did not enter any point of time only strategy to deal with the problem of the difference, as industry competition did not have time to point the problem is the same, only the continuous progress will not be asked to withdraw, the relative development of the market has entered a new competitive environment is one of the existing competitors in the structure would also be unable to progress withdraw from the competition strategy is therefore very important changes, only the understanding of competitors and their location in order to avoid the fierce fighting in the Red Sea; for manufacturers in Taiwan in comparison to any of the new regional development, China will be the first choice之ㄧ, this is because no matter is the distance or language will not cause problems, today's China will become the world market, Taiwan has chosen departure from China to the world cross-inevitable choice is still used to enter China because it may be because of cheap labor or government preferential benefit policy But now enter the Chinese market, domestic demand should be to explore the strong spending power, this article is the development of the Chinese domestic market as the center, selected as the landing the first stop in Xiamen of China's competitive environment and consumer purchasing power to dispenser industry analysis for the strategy, competitive strategy through a number of theoretical thinking in order to seek competitive advantages interaction, the development of marketing structure in order to provide the industry's thinking.
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De, Wolff Kimberley. "H20 to Go: marketing and materiality in the normalization of bottled water." Thesis, 2007. http://hdl.handle.net/1974/860.
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This thesis aims to explore the rise in the consumption of bottled water and the dominant narratives of normalization that seek to explain it. Commonly understood as the cumulative result of the power of marketing and misinformation, or the gullibility of ‘irrational’ consumers, the pervasive phenomenon of drinking bottled water is explained as another instance of the commodification of everything. However, these narratives contain a rather surprising omission: while it may seem obvious to state that bottled water is about bottles and water, the role of the bottles themselves in enabling the consumption of water ‘on the go’ to become such a ‘normal’ aspect of daily life is noticeably absent. I argue, by drawing upon work in consumer culture studies, sociologies of the brand, and material culture, that we need to reconsider the role of bottled water as both a brand and material object. Following the trajectories of two major brands of bottled water – Perrier and Dasani – through a content analysis of marketing and associated materials, I illustrate some of the diverse ways in which bottles, water, marketing and consumption are interrelated in the divergent and convergent trajectories of ongoing processes of normalization. In conclusion, I consider how such theoretical and empirical observations pose difficult questions and new challenges for those seeking to alter practices of consumption.Thesis (Master, Sociology) -- Queen's University, 2007-09-20 16:58:51.16
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Tsai, Hao-Yu, and 蔡浩瑀. "Analyzing Customer Marketing Selection Base on Risk Effect – an Example of Water Activies Services." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80940405487709893275.
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碩士中原大學
企業管理研究所
97
Abstract The demands of recreational activities are increase with the rising of life quality. Because of the geography environment of Taiwan is surrounding by ocean, water activities becomes one of the most popular recreational activities of compatriots. Water sport have the high risky characteristic. Risk which consumer taken should be consider in water sport service. It is known from the past researches, different perceived risks will happen when the consumer face to the uncertain risk and the product information is lacked, and then it will reduce the purchase willing. It is necessary to analyze the perceived risks deeply in the process of service industry management. The opportunity and possibility of applying strategy could be realize more through the researching the perceived risks of consumers. The target of the communication of marketing strategy is to send the products information and to reduce the perceived risks of consumers. In Taiwan, the most marketing way used by the proprietors of water sport presently is raising the fame, but they never considerate about the risk issue of consumers. If the proprietors could emphasize the perceived risks which the consumers focus on, it will not only help to raise the sales. For above reason, this research is according to the result of collecting literatures and the questionnaire, and applies the return analysis for the researching tools. By analyzing the different, there are to find the best marketing communication ways and the proprietors of the marketing communication. In the result of research, it is known that when the consumers face to the different perceived risks, the risk extent which the consumer took will be changed because of the different leaning of the marketing communication tools. When facing to the society risk and physical risk, the pictures and text of direct marketing are able to reducing the leaning of risk with effect. When face to the financial and psychological risk, the risk is able to be reduced by selling the present and indirectly pass of the public praise, but the performance risk and the time risk are not fit to be used for the marketing communication tools. If this research for researching the consumer perceived risks and marketing communication tools could be reference by proprietors when planning the marketing strategy, the doubt of consumer will be decreased and increase the purchase willing.
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Chu, Chinf-Chuan, and 朱慶泉. "An Evalution on the Consumption Characteristics of Deep Ocean Water and Future Marketing Strategy." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/50871319844825913798.
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碩士義守大學
管理科學研究所
92
Since the hydrological situation is not stable in Taiwan, 60% of the rainfall directly goes to the ocean. The fresh water volume allocated to every civilian is only about 3,913 square meters per year in average, which is much less than that of 33,975 square meters per civilian in foreign countries. Therefore, Taiwan has long been listed as the 18th country in the world with water shortage crisis. Especially that in recent years, water restriction measures have been implemented in different regions in several stages, the civil water use has been seriously affected. It also affects the demand of industrial-use water of science parks, and thus the international competitiveness of industries is profoundly affected. Under the limitation of high cost, the establishment of reservoir, pumping of underground water and desalination of sea water are not workable at all. According to the experience of the development of deep ocean resources in the Untied States and Japan, the two countries successively used the low-temperature properties of “Deep Ocean Water” in 1979 and 1981 to develop power generation by temperature difference of deep ocean water. They made the full use of this characteristic, and successfully bred fish, shrimps, medical-use seaweed and cold-farming fruit in Hawaii. In 1989 Japan extensively developed this technique, and applied it on various directions and for many purposes. Due to the commercialization of “Deep Ocean Water” and its drinkability after desalination, people can no longer be threatened by the crisis of water shortage. It thus arouses the researcher’s interest in “Deep Ocean Water.” Generally speaking, the sea water at the depth of above 200 meters can be called “Deep Ocean Water.” It has the characteristics of low temperature, cleaned and nutritious, etc. Apart from being applied on power generation by temperature difference, air conditioning, breeding, farming, etc., Deep Ocean Water can be used on the multiple usages of food, drinks, drugs, beauty care and recreational tourism, etc. Since its development and the R&D (research and development) of products belong to the areas of technology and nutriology, this research only focuses on the successfully developed products for classification. Focusing on the 3 aspects of customers’ “product impression” of “Deep Ocean Water,” its “consumption characteristics” and “marketing strategies,” this research proposes a research structure. Although Taiwan has not engaged in the development of “Deep Ocean Water,” there have been the relevant products sold in the market, mostly drinks, food, health care food, cosmetics and drugs, etc. Since they are the newly promoted products, there are not many related literatures presented. In view of the lack of data for analysis, this research designs a questionnaire to make investigations. Some questions are assumed to verify the theories and practices. Both the investigation results and the contents of questionnaire have certain extent of effectiveness and credibility. Due to the different attributes of individuals, part of the assumptions has obvious differences among the attributes of individuals, population variables and various research variables. After the research synthesizes the discussions, in order to promote the competitiveness of the relevant industries of Taiwan, create higher economic value of products, develop overall economy, and re-create economic miracle for Taiwan, this research especially proposes the following 6 suggestions as a reference for the government departments, the related industries and the later researchers: 1. Taiwan is possessed of the favorable conditions for development of Deep Ocean Water, which should be better developed as soon as possible so as to grasp the first beneficial opportunity. 2. For the sake of unified business and authorities, the Ministry of Internal Affairs should cope with the development and establish the responsible units so as to avoid different government departments from undertaking administration independently, but undertake effective management. 3. The related industries or the government departments can invite the relevant firms to hold large activities to attract consumption groups for participation so as to facilitate the prosperity of the local region together. 4. Regarding the introduction of the products related to Deep Ocean Water in the market, manufacturers should provide “good and healthy” information so as to promote consumption and transfer the needs of potential customers. 5. The marketing strategies of Deep Ocean Water should take customers as the core targets and be customer-oriented. This strategy should be flexibly used to create the highest value of customers. 6. By means of the marketing strategies of “network marketing” and “television shopping channels,” website or channel owners should let buyers know the names, addresses and telephones of companies so as to show the sense of responsibility and credibility to customers. Keywords: Deep Ocean Water, product impression, consumption characteristics, marketing strategies
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Huang, Hsiu-ling, and 黃秀玲. "Marketing strategy of alligning Purified, Functional water and Beauty treatment business in China market." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/mzb7jy.
Full textAbstract:
碩士國立中山大學
高階經營碩士班
95
In the book of Lau Tzu, there is a chapter saying that “The highest goodness is like water”. It’s known that the earth is the only blue planet because of water. Water breeds infinite life and vitality and now it is experiencing a fatal moment due to human abuse in last fifty years while the human history moves into a new era. In the current days, the most important natural living elements including water need be further purified before daily usage. Water itself is now becoming an evaporating and scarce resource in the earth which affects the life of hundred million people. China economy has been growing dramatically in past decades accompanied with remarkably improvement of the living standard of people’s life and income level. The beauty treatment and spa business has been developing its market in almost every province in China. Water is playing a crucial role in the treatment effectiveness and an elementary ingredient to ensure the final result of beauty treatment. The research purposes are to fist analyze the market status of the beauty treatment and functional water; secondly, is to investigate the feasibility and sales synergy in combining these two product and service lines (beauty treatment and functional water); Thirdly, is to conduct an in-depth case study for company T’s marketing strategy in entering this new mixed product market. The whole research structure is divided into three sections. Section one is to collate the available academic research report and theory including market segmentation, goal setting, 4P in marketing, SWOT and competitive analysis in forming a framework of marketing strategy applied in the China beauty and functional water market. Last section is trying to leverage, verify and refine the theory framework against a series of in-depth interview and secondary data in the market. It’s still in an infant stage of China beauty treatment business with an estimated size of three hundred billion RMB dollars market in year 2010. The demand of purified and functional water is soaring up with limited supply due to increasing contamination of water resources. It’s foreseen a gold mine business of functional water as a means in pursuit of healthy, youth-looking and eco-compliance life. This research result also unveils the differentiation created in the beauty treatment market by introducing the functional water. It not only brings in a new profitable product lines, advances the revenues but also improve the bottom line by increasing the economical scale. The finding, last but not least, is the integration of functional water product and beauty treatment is meeting the macro trend of consumers’ perception of living in a healthy, youth looking and sustaining life. On the other hand, the beauty treatment agencies will be able to increase their competitiveness, grow the business, concrete the sales channel and win the customer loyalty in a traditional fierce competition market. The objective of this research is to provide a marketing strategy in merging two product and service markets in achieving a long term business goal. Ultimately, purified and functional water are not only for the beauty treatment sales business but also targeting the consumers’ daily life in preventing illness by accessing the purified water and treasuring the invaluable water resources in sustaining the earth and lives.
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Chen, Po-Han, and 陳柏翰. "The Marketing Strategy of Water Softener Filter System–A Case study of Company A." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55w7m9.
Full textAbstract:
碩士銘傳大學
企業管理學系碩士在職專班
101
In recent years, consumers have more awareness of health. Consumers buy all kinds of water filter as they concern the quality of drinking water from tap water. Consequently, the water filter manufacturers expand their sales every year, except Tainan, Kaohsiung, and Pingtung. Due to limestone geology in Southern Taiwan, the tap water contains a lot of Ca、Mg which is called hard water. After boiling hard water, it will bring the white suspension and the general water filter cannot remove it. As the result, consumers in southern Taiwan do not trust the water filter. Moreover, it is a difficult sales situation for the water filter manufacturers. Company A launched the first water filter system in Taiwan. It combines with soft water function and sterilizing filter membrane that people can drink water without boiling. Company A expects to overcome sales difficulties of southern Taiwan. This research uses focus group interview and in-depth interviews from consumer and retailer perspectives. Results show consumers lack of knowledge about water and want to get more water information from water filter manufacturers or retailers. If consumers have more knowledge about water purification that they will trust the water filter manufacturers and their products more. Also, people are willing to buy water filter. The findings in this research have important implications in marketing strategies for water filter manufacturers and marketers.