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Journal articles on the topic 'Water marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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1

Gaffney, Mason. "what Price Water Marketing?." American Journal of Economics and Sociology 56, no. 4 (1997): 475–520. http://dx.doi.org/10.1111/j.1536-7150.1997.tb02656.x.

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2

Anderson, Terry L., and Donald R. Leal. "Building Coalitions for Water Marketing." Journal of Policy Analysis and Management 8, no. 3 (1989): 432. http://dx.doi.org/10.2307/3324933.

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3

Holburt, Myron B., Richard W. Atwater, and Timothy H. Quinn. "Water Marketing in Southern California." Journal - American Water Works Association 80, no. 3 (1988): 38–45. http://dx.doi.org/10.1002/j.1551-8833.1988.tb03006.x.

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4

Singleterry, Brian. "Marketing Interstate Harmony." Texas A&M Law Review 2, no. 3 (2015): 527–58. http://dx.doi.org/10.37419/lr.v2.i3.6.

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As the population of the American West continues to rise, increasing conflicts over water are inevitable. Complicating matters, the existing supplies are often far from demands and are often shared between states. To satisfy future demands, states must learn to transfer and share water. There are currently three methods for resolving water disputes between states: litigation in the Supreme Court, congressional allocation, and Interstate Compacts. All three are costly and take many years to reach a conclusion. However, most resources, like oil or timber, do not require special allocation method

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5

Smith, Rodney T., and Roger Vaughan. "Irrigation Districts: Obstacles to Water Marketing." Journal - American Water Works Association 80, no. 3 (1988): 10–102. http://dx.doi.org/10.1002/j.1551-8833.1988.tb02998.x.

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6

Prevos, Peter. "Customer Experience Management for Water Utilities - Marketing Urban Water Supply." Water Intelligence Online 16 (2017): 9781780408675. http://dx.doi.org/10.2166/9781780408675.

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7

Dhall, Punyaslok, Jaydeep Mukherjee, and Kalyan K. Guin. "Ocean World Water Park: destination marketing challenge." Emerald Emerging Markets Case Studies 3, no. 3 (2013): 1–9. http://dx.doi.org/10.1108/eemcs-01-2012-0102.

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Title – Ocean World Water Park: destination marketing challenge. Subject area – Marketing. Study level/applicability – The case should ideally be discussed in an advanced second year MBA course or towards the end of a first year course where the students are already exposed to the basics of marketing. The case works well in courses on destination marketing, strategic marketing, campaign management, entrepreneurship. It also works well with executives, the case discussion affording the instructor an opportunity to illuminate the complexity of designing and implementing marketing strategy. Case

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8

Shupe, Steven J. "Indian Tribes in the Water Marketing Arena." American Indian Law Review 15, no. 1 (1990): 185. http://dx.doi.org/10.2307/20068670.

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9

Mutter, Rodney N. "GUIDELINES FOR UTILITIES MARKETING WATER PLANT RESIDUALS." Proceedings of the Water Environment Federation 2001, no. 1 (2001): 660–70. http://dx.doi.org/10.2175/193864701784993416.

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10

Zilberman, David. "Water Marketing in California and the West." International Journal of Public Administration 26, no. 3 (2003): 291–315. http://dx.doi.org/10.1081/pad-120018876.

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11

Huang, Lijia, and Deshan Tang. "Analysis on the Water Supply Chain Model under Revenue-Sharing Contract considering Marketing Effort, Water Purity." Mathematical Problems in Engineering 2021 (April 13, 2021): 1–23. http://dx.doi.org/10.1155/2021/5593463.

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A two-tier water supply chain including a manufacturer and a retailer under revenue-sharing contract is constructed. And the contribution of the model is that marketing effort and water purity has been considered. First, four models including the centralized model (model B) and decentralized models (models BM, I, and II) are established and analyzed. Second, the Stackelberg game model is used to discuss the pricing strategy of water supply chain members in centralized and decentralized scenarios. The comparison results show that revenue-sharing contract is beneficial to improve the level of pr

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12

Karbowiak, P. "Marketing a technical business." Water Supply 3, no. 1-2 (2003): 433–40. http://dx.doi.org/10.2166/ws.2003.0135.

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Until recently most water utilities have operated as a public service. The market is still predominantly a natural monopoly. The significant infrastructure requirements militate against service duplication and competition. Generally customers do not have the option of changing service providers. With the arrival of competition policy, water utilities have initiated some customer service programmes. However, the driver for this change has been the reporting requirements of the regulator rather than customer focused imperatives. However, there are benefits for water service companies to conduct

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13

Hanemann, Michael, and Michael Young. "Water rights reform and water marketing: Australia vs the US West." Oxford Review of Economic Policy 36, no. 1 (2020): 108–31. http://dx.doi.org/10.1093/oxrep/grz037.

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Abstract We consider the connection between water marketing and the modification of property rights to water in Australia, highlighting the Australian’s distinctiveness through a contrast with water rights in the western US (especially California). Australia started out the same as California, but in the 1880s it abandoned California’s system and adopted a new approach, ending the common law property right to water and creating a statutory right that could be modified by administrative fiat. This shifted the arena for dispute resolution from courts to parliaments. It eliminated the seniority i

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14

Jain, Varsha, Subhadip Roy, and Ashok Ranchhod. "Marketing brand Aava: not as simple as water." Emerald Emerging Markets Case Studies 3, no. 6 (2013): 1–15. http://dx.doi.org/10.1108/eemcs-05-2013-0062.

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Subject area The present field-based case study is related to topics in marketing area, more specifically brand management, strategic marketing and business strategy. Study level/applicability This case is primarily meant for second-year students in a postgraduate program in business management (MBA). The case could also be discussed in an executive development program on marketing/business strategy. Case overview The present case is based on Aava natural mineral water, the brainchild of Mr Behram Mehta, Chairman of Shelpee Enterprises. The case explores at the various marketing strategies ado

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15

Rosenboom, Jan Willem, Cordell Jacks, Kov Phyrum, Michael Roberts, and Tamara Baker. "Sanitation marketing in Cambodia." Waterlines 30, no. 1 (2011): 21–40. http://dx.doi.org/10.3362/1756-3488.2011.003.

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16

Nieuwoudt, W. L., C. G. Gillitt, and G. R. Backeberg. "WATER MARKETING IN THE CROCODILE RIVER, SOUTH AFRICA." Agrekon 44, no. 3 (2005): 383–401. http://dx.doi.org/10.1080/03031853.2005.9523718.

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17

Lowe, Ben, David Lynch, and Julian Lowe. "Reducing household water consumption: a social marketing approach." Journal of Marketing Management 31, no. 3-4 (2014): 378–408. http://dx.doi.org/10.1080/0267257x.2014.971044.

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18

Njiru, C., and K. Sansom. "Strategic marketing of water services in developing countries." Proceedings of the Institution of Civil Engineers - Municipal Engineer 156, no. 2 (2003): 143–48. http://dx.doi.org/10.1680/muen.2003.156.2.143.

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19

Chang, Chan, and Ronald C. Griffin. "Water marketing as a reallocative institution in Texas." Water Resources Research 28, no. 3 (1992): 879–90. http://dx.doi.org/10.1029/91wr02677.

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20

McNally, Mary. "WATER MARKETING: THE CASE OF INDIAN RESERVED RIGHTS." Journal of the American Water Resources Association 30, no. 6 (1994): 963–70. http://dx.doi.org/10.1111/j.1752-1688.1994.tb03344.x.

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21

Dinar, Ariel, and J. Letey. "Agricultural water marketing, allocative efficiency, and drainage reduction." Journal of Environmental Economics and Management 20, no. 3 (1991): 210–23. http://dx.doi.org/10.1016/0095-0696(91)90009-8.

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22

Aiken, J. David. "Economic impacts of interstate water marketing and exports." Evaluation and Program Planning 11, no. 4 (1988): 365–71. http://dx.doi.org/10.1016/0149-7189(88)90050-x.

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23

McCormick, Zachary. "INSTITUTIONAL BARRIERS TO WATER MARKETING IN THE WEST." Journal of the American Water Resources Association 30, no. 6 (1994): 953–61. http://dx.doi.org/10.1111/j.1752-1688.1994.tb03343.x.

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24

Mugabi, J., and C. Njiru. "Marketing urban water services: information needs for water utility managers in developing countries." Water Supply 6, no. 5 (2006): 17–25. http://dx.doi.org/10.2166/ws.2006.715.

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A decade ago the ‘Dublin Principles’ shifted global thinking towards treating water as an economic good. The concern was that overly supply-driven approaches had been financially unsustainable, and therefore failed to reduce the service gap. Accompanying this conceptual shift has been a wider move towards focusing on the customer's needs and preferences and their willingness to pay, and applying marketing techniques to meet those needs in a financially sustainable manner. Although regarded as a positive move, its success is heavily dependent on how well water utilities understand their custome

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25

Schoolmaster, F. Andrew. "WATER MARKETING AND WATER RIGHTS TRANSFERS IN THE LOWER RIO GRANDE VALLEY, TEXAS∗." Professional Geographer 43, no. 3 (1991): 292–304. http://dx.doi.org/10.1111/j.0033-0124.1991.00292.x.

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26

Wang, Zhangyuan, Wansheng Yang, Feng Qiu, Xiangmei Zhang, and Xudong Zhao. "Solar water heating: From theory, application, marketing and research." Renewable and Sustainable Energy Reviews 41 (January 2015): 68–84. http://dx.doi.org/10.1016/j.rser.2014.08.026.

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27

Burtseva, Tatyana, Nataliya Mironova, Elena Volk, and Alexey Chaykovskiy. "Marketing assessment of innovation potential of water filter manufacturers." E3S Web of Conferences 258 (2021): 06067. http://dx.doi.org/10.1051/e3sconf/202125806067.

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The study focuses on analyzing the products of water filter manufacturers using marketing tools. In the course of the study, factorial, cluster, regression analysis, as well as multivariate scaling were used. As a result, it was revealed that 65% of buyers rely on 4 main factors when buying filter products: price-value ratio, assortment depth, assortment saturation, and advertising support.

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28

Genoveva, Genoveva, and Dian Ridho Samukti. "GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION." MIX JURNAL ILMIAH MANAJEMEN 10, no. 3 (2020): 367. http://dx.doi.org/10.22441/mix.2020.v10i3.004.

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This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach. The variables in this study are green marketing, brand image and purchase decision. The population in this study is consumers who have bought and consumed Ades mineral water. This study uses 268 people as samples selected by non-probability sampling method. This study uses Descriptive and Structural Equation Modeling analysis to analyze data with the

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29

Anderson, Terry L. "Dynamic Markets for Dynamic Environments: The Case for Water Marketing." Daedalus 144, no. 3 (2015): 83–93. http://dx.doi.org/10.1162/daed_a_00344.

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Static models used in economics and ecology ignore dynamic processes at work in both human and natural systems. In the case of water management, whether for quantity or quality, static models fail to connect changing human demands on water systems with changing supplies due to short-run climate variations and long-run climate change. Water markets provide a way of connecting human demands to nature's supplies through prices, which signal values and scarcity. For water markets to make this connection, water rights must be well-defined, enforced, and tradeable. When they are, entrepreneurs are a

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30

Winarti, Winarti, Dyah Ayu Sri Hartanti, and Siti Nur Qomariyah. "Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang." Journal of Agricultural Socio-Economics (JASE) 2, no. 2 (2021): 68. http://dx.doi.org/10.33474/jase.v2i2.11166.

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The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cos

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31

Watada, Junzo, Le Yu, Munenori Shibata, and Marzuki Khalid. "An Affective Approach to Developing Marketing Strategies of Mineral Water." Journal of Advanced Computational Intelligence and Intelligent Informatics 16, no. 4 (2012): 514–20. http://dx.doi.org/10.20965/jaciii.2012.p0514.

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This study is concerned with the development of marketing strategies for mineral water based on consumers’ taste preferences, by analyzing the taste components of mineral water. In this study, we used a twodimensional analysis to classify taste data. We conducted a correlation analysis to identify the characteristics of taste data. We applied a combination of principal component analysis and self-organizing map to classify mineral water tastes. Based on this evaluation, we identified some marketing strategies in the conclusion. According to this study, the taste of mineral water is not determi

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32

Fornadley, John A. "Introducing Otolaryngic Allergy—Testing the Water." Otolaryngology–Head and Neck Surgery 112, no. 5 (1995): P56. http://dx.doi.org/10.1016/s0194-5998(05)80113-5.

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Educational objectives: To determine whether otolaryngic allergy fits into an individual's practice and marketing strategies, to identify how to become fully credentialed as an otolaryngic allergist, and to operate a safe office allergy practice.

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33

Colby, Bonnie G. "Enhancing instream flow benefits in an era of water marketing." Water Resources Research 26, no. 6 (1990): 1113–20. http://dx.doi.org/10.1029/wr026i006p01113.

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34

Summitt, April R. "Marketing the Colorado River: water allocations in the American Southwest." Water History 3, no. 1 (2010): 45–62. http://dx.doi.org/10.1007/s12685-010-0022-3.

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35

Brei, Vinicius, and Mark Tadajewski. "Crafting the market for bottled water: a social praxeology approach." European Journal of Marketing 49, no. 3/4 (2015): 327–49. http://dx.doi.org/10.1108/ejm-03-2013-0172.

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Purpose – This paper aims to account for the crafting of the constellation of brand and consumer values around an everyday product, that of bottled water. This paper situates the exponential growth of this market in its historical and cultural context, paying particular attention to the fostering of the “social conditions of possibility” for this product in the French market. The socio-historical context and the interplay of stakeholders to the respondents’ understanding and uses of bottled water, highlighting the importance of a range of factors that made this market and product resonate with

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36

Lee, Jong Sic, and Chang Jo Yoo. "Selective Cause-Related Marketing of “MINE-WATER” : Focus on the “MINE-WATER Barcode Drop Campaign”." Korea Business Review 22, no. 3 (2018): 1–31. http://dx.doi.org/10.17287/kbr.2018.22.3.1.

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37

Hassani, Yousef, Seied Mehdy Hashemy Shahdany, J. M. Maestre, et al. "An economic-operational framework for optimum agricultural water distribution in irrigation districts without water marketing." Agricultural Water Management 221 (July 2019): 348–61. http://dx.doi.org/10.1016/j.agwat.2019.05.012.

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38

Alves, Joice Dos Santos, Luana Patrícia Silva, Guilherme Nunes Araújo, and Stephanie Ingrid Souza Barboza. "ÁGUA SUJA TAMBÉM LAVA: UMA ANÁLISE DO DESPERDÍCIO DE ÁGUA SOB A PERSPECTIVA DE MARKETING SOCIAL." Revista Gestão e Desenvolvimento 16, no. 3 (2019): 58. http://dx.doi.org/10.25112/rgd.v16i3.1747.

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RESUMOAs disparidades de oferta da água e o seu padrão de consumo desregular têm levantado discussões relevantes e causaram o interesse entre os estudiosos de marketing social, que visam abordar causas sociais com o intuito de realizar mudanças comportamentais positivas. Nesse sentido, este estudo objetivou discutir aspectos que influenciam a redução do desperdício e do consumo de água sob a perspectiva de marketing social. O referencial teórico discute elementos sobre o marketing social e o consumo de água potável, além de debater sobre a redução do desperdício de água. A metodologia adota um

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39

EBHOTE, OSEREMEN. "GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA." Journal of Marketing and Information Systems 1, no. 2 (2019): 1–7. http://dx.doi.org/10.31580/jmis.v1i2.864.

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The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used Ordinary Least Squares (OLS) multiple regression method to analyse the data collected from respondents. The studyâ€™s findings reveal that eco-labelling had no significant relationship with competitive advantage while envi

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40

"Water Marketing." Journal - American Water Works Association 80, no. 3 (1988): 29. http://dx.doi.org/10.1002/j.1551-8833.1988.tb03004.x.

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41

"Research Watch: Water marketing." Environmental Science & Technology 30, no. 8 (1996): 326A. http://dx.doi.org/10.1021/es962335f.

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42

"Water Marketing: An Overview." Journal - American Water Works Association 80, no. 3 (1988): 18–26. http://dx.doi.org/10.1002/j.1551-8833.1988.tb03003.x.

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43

"Veolia Water wins Chinese water work." Pump Industry Analyst 2005, no. 10 (2005): 4. http://dx.doi.org/10.1016/s1359-6128(05)71085-5.

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44

"Thames Water outlines £6.5bn water plan." Pump Industry Analyst 2008, no. 8 (2008): 4. http://dx.doi.org/10.1016/s1359-6128(08)70330-6.

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45

"Fresh-water lake to store Singapore's water." Pump Industry Analyst 2006, no. 3 (2006): 2. http://dx.doi.org/10.1016/s1359-6128(06)71284-8.

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46

"Thames Water wins Australian water supply project." Pump Industry Analyst 1999, no. 41 (1999): 2. http://dx.doi.org/10.1016/s1359-6128(99)90259-8.

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47

"Water agencies honoured for efficient water management." Pump Industry Analyst 1999, no. 37 (1999): 3. http://dx.doi.org/10.1016/s1359-6128(99)90712-7.

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48

"Consolidated Water expands water plant in Bahamas." Pump Industry Analyst 2011, no. 2 (2011): 2. http://dx.doi.org/10.1016/s1359-6128(11)70088-x.

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49

"IMPROVEMENT OF PRODUCT BOTTLED WATER QUALITY THROUGH SIX SIGMA AND FUZZY MARKETING MIX APPROACHES." Jurnal Teknologi Industri Pertanian, April 2021, 1–11. http://dx.doi.org/10.24961/j.tek.ind.pert.2021.31.1.1.

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50

"Pentair, GE Water explore residential water treatment JV." Pump Industry Analyst 2008, no. 6 (2008): 12. http://dx.doi.org/10.1016/s1359-6128(08)70256-8.

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