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Dissertations / Theses on the topic 'Website usability testing'
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1
Russell, Mark C. Chaparro Barbara. "Investigating contributions of eye-tracking to website usability testing." Diss., Access through your commercial service, 2005. http://il.proquest.com/products_umi/dissertations/.
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Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences."May 2005." Title from PDF title page (viewed on August 30, 2006). UMI number: AAT3189243 Thesis adviser: Barbara Chaparro. Includes bibliographic references (leaves 91-96).
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Lynch, Kyle R. "Weighted Heuristic Evaluation and Usability Testing of Ohio Area Agency on Aging Websites for Older Adults." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1300996609.
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Eidaroos, Abdulhadi M. "Multidimensional evaluation approach for an e-government website : a case study of e-government in Saudi Arabia." Thesis, Loughborough University, 2011. https://dspace.lboro.ac.uk/2134/9173.
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This study investigates the refinement of an evaluation framework for e-Government websites. The aim of the research was to determine how an existing evaluation framework, which recommends the use of multiple usability techniques, could be used to obtain usability data that would indicate how to improve e-Government websites and satisfy users' needs. The framework describes how common techniques, such as heuristic testing and user testing, can be used with the emerging discipline of web analytics to provide a comprehensive and detailed view of users' interactions on e-Government websites. The original framework was refined in the light of the findings and the refined framework should facilitate the improvement of e-Government websites depending on users' demands and interactions. The work involved implementing the original multi-dimensional framework in e-Government websites in Saudi Arabia. A case study method was used over two implementations. In the former implementation, the evaluation methods consisted of heuristic evaluation followed by usability testing then web analytic tools. However, in the later implementation, refinements to the evaluation framework were proposed and the order of methods was amended: web analytics was used first, followed by heuristic evaluation then usability testing. The framework recommends specific usability methods for evaluating specific issues. The conclusions of this study illustrate the potential benefits of using a multidimensional evaluation framework for e-Government websites and it was found that each usability method had its own particular benefits and limitations. The research concludes by illustrating the potential usefulness of the designed evaluation framework in raising awareness of usability methods for evaluating e-Government websites in Saudi Arabia.
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Howard, Dawne E. "The Finding Aid Container List Optimization Survey: Recommendations for Web Usability." Thesis, School of Information and Library Science, 2006. http://hdl.handle.net/1901/340.
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This paper examines the results of a usability study for finding aids from the Special Collections Research Center at North Carolina State University. In 2005, the Special Collections Research Center reformatted its finding aids so that the container information, typically located on the left-hand side of the document, moved to the right-hand side of the document. The study tested the effectiveness of this change, and determined that traditional finding aids performed better. The analysis of the study’s results is followed by a discussion about Web usability guidelines for online finding aids.
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Kroužek, Jiří. "Optimalizace webu a vyhodnocení jejích výsledků." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196961.
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This thesis deals with conversion rate optimization and evaluation of its results. Thesis introduces and compares conversion rate optimization options -- web analytics, heatmaps, user testing and A/B testing. The practical part consists conversion rate optimization of Faculty of Management website and quantification its results.
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Knopp, Filip. "Zvyšování obchodní výkonnosti webu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193052.
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This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users with a positive brand experience and allow organizations a sustainable competitive advantage, differentiation and higher marketing ROI.
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Nemcová, Miroslava. "Návrhy na zvýšenie predaja produktov spoločnosti Royal Mint prostredníctvom jej webovej stránky." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136208.
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This thesis deals with The Royal Mint and it's online strategy. Using web analytics tools and usability testing it analyzes a current state of website and e-shop of the company. From the obtained figures about visits of the website, keywords, conversion rate, traffic sources and others, the customers' behavior is analyzed and subsequent conversion rate and user friendliness-raising measures are evaluated. The thesis summarizes recommendations resulting from the carried analyses in order to increase the online sales, bring new customers online and increase the loyalty of the existing ones.
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Hasan, Layla. "Usability evaluation framework for e-commerce websites in developing countries." Thesis, Loughborough University, 2009. https://dspace.lboro.ac.uk/2134/5647.
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The importance of evaluating the usability of e-commerce websites is well recognised and this area has attracted research attention for more than a decade. Nearly all the studies that evaluated the usability of e-commerce websites employed either user-based (i.e. user testing) or evaluator-based (i.e. heuristic evaluation) usability evaluation methods; but no research has employed softwarebased (i.e. Google Analytics software) in the evaluation of such sites. Furthermore, the studies which employed user testing and/or heuristic evaluation methods in the evaluation of the usability of e-commerce websites did not offer detail about the benefits and drawbacks of these methods with respect to the identification of specific types of usability problems. This research developed a methodological framework for the usability evaluation of e-commerce websites which involved user testing and heuristic evaluation methods together with Google Analytics software. The framework was developed by comparing the benefits and drawbacks of these methods in terms of the specific areas of usability problems that they could or could not identify on ecommerce websites. The framework involves Google Analytics software as a preliminary step to provide a quick, easy and cheap indication of general potential usability problem areas on an e-commerce website and its specific pages. Then, the framework enables evaluators to choose other methods to provide in-depth detail about specific iv problems on the site. For instance, the framework suggests that user testing is good for identifying specific major usability problems related to four areas: navigation, design, the purchasing process and accessibility and customer service, while the heuristic evaluation is good for identifying a large number of specific minor usability problems related to eight areas including: navigation, internal search, the site architecture, the content, the design, accessibility and customer service, inconsistency and missing capabilities. The framework also suggests that the heuristic evaluation is good at identifying major security and privacy problems. The framework was developed based on an extensive evaluation of the effectiveness of the three methods in identifying specific usability problems in three case studies (e-commerce websites) in Jordan. This highlighted the usefulness of the methods and therefore helps e-commerce retailers to determine the usability method that best matches their needs. The framework was tested and the results indicated the usefulness of the suggested framework in raising awareness of usability and usability evaluation methods among e-commerce retailers in Jordan. This will help them address usability in the design of their websites, thus helping them to survive, grow and achieve success.
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Zahradníková, Aneta. "Analýza webových stránek vybraných vysokých škol." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360176.
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This diploma thesis analyzes websites of universities. Today, websites have a constantly growing importance for universities. Selected websites are evaluated especially for their usability. Websites with good usability do not force their users to think unnecessarily. The theoretical part introduces the marketing communication of educational institutions and the theory of websites. The websites are discussed by the usability point of view. After that are discussed chosen methods. Web sites are evaluated by user testing with eye-tracking, SWET, and trunk testing. Based on these tests, websites are rated and evaluated. In the end is evaluated the overall usability of websites, comparing private and public universities and comparing the results with the ranking of the best universities.
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Bilyayeva, Tetiana A. "Cross-Cultural Comparative Study of Users’ Perception of the Navigation Organization of an E-Commerce Web Application." UNF Digital Commons, 2012. http://digitalcommons.unf.edu/etd/413.
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The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was created in two different languages (Russian and English). This study suggests that language, as a cultural indicator, has a direct relationship to user satisfaction and performance in e-commerce web applications.
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Klášterková, Jana. "Analýza použitelnosti elektronického obchodu košile Joka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206147.
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The aim of the thesis is to analyse the influence of websites usability on the conversion rate and assessment of the effects of the changes in the usability of the specific e-commerce. Well-designed website is a very hot topic as more and more even smaller companies are using the Internet environment to trade their goods or to present their company. This thesis explains the concept of usability of a website and analyses the usability of a specific website. The thesis also explains the influence of usability on visitors behaviour. It gives readers an insight into some methods and analysis of websites that can be both of quantitative and qualitative nature. The main practical focus of the thesis is traffic and usability analysis of particular small company website. Usability analysis is performed by the amateur usability testing, and there are changes implemented to the web. Traffic analysis data are obtained from the analysis tools of websites, such as Google Analytics, Piwik and Mouseflow. Information about the conversion rate and the effect of changes in usability is also obtained from these data.
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Bacík, Jan. "Audit webových stránek a jejich vliv na konkurenceschopnost organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15619.
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The main purpose of this diploma thesis is to analyse the extent to which is the use of internet websites exploited by logistic companies. After executing an audit, the determined results are evaluated and some correct solutions are proposed. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is concerned with essential aspects of high-quality websites. These aspects are usability, accessibility, search engine optimization, technical design and graphical design. These were the foundations for creating an audit framework, which was then used for analysing individual websites. The practical section consists of a detailed audit of a logistic company. It also contains user testing which is based on observing randomly selected respondents. After the detailed audit, the summary of individual audits follows. The output of this thesis is an overview of the website presentation quality of the logistic companies with varying size. The main contribution of this diploma thesis is a complex survey and status comparison of the logistic companies' websites.
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Chudomelka, Jan. "Použitelnost webu a mobilní dotyková zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142236.
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The theoretical part of this thesis deals with the role of usability in relation to the expansion of mobile touch-screen devices. It studies how the purchase decisions of users of these devices can be influenced and how to avoid unnecessary web usability obstacles. The practical part examines mobile traffic and usability of selected online stores. Based on the practical and theoretical knowledge there are recommendations for creating an accessible and usable website, evaluation of the potential benefits and calculation of payback period of an given investment.
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Russell, Mark C. "Investigating contributions of eye-tracking to website usability testing." Diss., 2005. http://hdl.handle.net/10057/686.
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Research applying eye-tracking to usability testing is increasing in popularity. A great deal of data can be obtained with eye-tracking, but there is little guidance as to how eye-movement data can be used in software usability testing. In the current study, users’ eye-movements were recorded while they completed a series of tasks on one of three e-commerce websites specializing in educational toys. Four main research questions were addressed in this study: (1) Are eye-tracking measures correlated with the more traditional measures of website usability (e.g., success, time on task, number of pages visited); (2) Are eye-tracking measures sensitive to differences in task difficulty; (3) Are eye-tracking measures sensitive to differences in site usability; and (4) How does the design of a website drive user eye-movements? Traditional usability performance measures consisted of time on task, number of pages visited, and perceived task difficulty. Eye-tracking measures included the number of fixations, total dwell time, and average fixation duration. In general, all these measures were found to be highly correlated with one another, with the exception of average fixation duration. The two groups of measures generally agreed on differences in task difficulty; tasks showing high scores on one variable (e.g., time on task) showed high results on other measures (e.g., number of fixations). Similar agreement among measures was observed in comparisons of the sites on each task. The unique contributions of eye-tracking to usability testing were best realized in qualitative examinations of eye-tracking data in relation to specific areas of interest (AOIs) on site pages, which demonstrated this to be a useful tool in understanding how aspects of design may drive users’ visual exploration of a web page.Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology.
"May 2005."
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Chang, Chia-chi, and 張家綺. "Interface Design Principle for Cross-cultural Website: An Analysis of Usability Testing in Multi-language Website." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/82242433531892505025.
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碩士淡江大學
教育科技學系碩士班
97
With the information science and technology vigorous development, the Internet has become the most popular way of communication in the digital era. Via Internet, users can connect and share with each other across culture differences and preferences. Therefore, in order to create a website to fit in various users’needs, cultural differences are very important to be considered. On the other hand, for fitting in with cultural differences, racial needs, and efficiency of transmission, interface design is also the most crucial factor. This study analyzed what cultural difference in website usability testing between Taiwanese and American using multi-language website, and based on the result of experiment, the consideration and suggestions for cross-culture website design are presented. This study focuses on the website which supports language of traditional Chinese and English, and the website has the same interface design in both language environments. The study sample of Taiwanese students and American students come from various universities in Taiwan. Five Taiwanese students and five American students were asked to do a Microsoft Office Online website usability test. Via the usability test and interview to investigate the users’ habit, preference, and special characteristic in website using between Taiwanese and American users. The conclusions of the research findings are summarized as following: 1.There is no difference obviously in Microsoft Office Online website usability testing between Taiwanese users and American users. 2.There are common and uncommon characteristic in using the preference of website interface between Taiwanese and American users. 3.The cross-culture website design should be based on usability principles, and consider users’ differences and preference. In terms of the foregoing conclusions, two parts of suggestions have been concluded: 1.Suggestions for usability testing. (1)Considering the subjects’ information literacy. (2)Reducing heterogeneity in the subject groups. (3)Experimenting repeatedly in order to promote reliability of the results. (4)Training the testers. 2.Suggestions for the future research: In order to face the tendency of globalization, sampling from various countries to find out the users’ habit and preference in using website is critical. In addition, the future study can look into the style and trend of website design which in different culture background.
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Gao, Yun-Rou, and 高蘊柔. "A Case Study of Usability Testing on Personalized College Website for Faculty." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/50241035358376010926.
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碩士淡江大學
教育科技學系碩士班
104
Today, Internet information explosion era developed, organizations and academic institutions have set up websites to convey information, the site is good or bad depends on the site''s usability, but usability and user experience are related. In the ISO definition of usability, it refers to a specific user to use the product in order to achieve effectiveness, efficiency and satisfaction of specific targets. This study explored A Case Study of Usability Testing on Personalized College Website for Faculty, the research using Interview Survey and Observation with the subject to eight teachers. According to the teachers to understand the use of Personalized College Website for Faculty needs and expectations, and make improvements based on the shortcomings university website, and benefits university website of inclusion, analysis of data that results from the study found that teachers'' demand for the Personalized College Website for Faculty： 1. Single Portal Site 2. Integrate all the system functions and interface 3. Improve system stability Finally, the study based on teacher needs to provide Personalized College Website for Faculty of the proposed changes. Recommendations for future research can be used with a variety of usability study, in-depth understanding of common features for teachers, build function for Personalized College Website for Faculty and the expansion of the subject.
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Chiao, Yu, and 喬楢. "Use Analytic Hierarchy Process To Evaluate User Experience Design Factors For Talent Matchmaking Website And Usability Testing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/77khjy.
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碩士淡江大學
資訊傳播學系碩士班
104
As competition among Internet platform for human resource usage increasing intensely, the effeteness and influence of User Experience in such platforms became a worth-discussing issue. Using the analytic hierarchy process （AHP） as means to collect user experience elements on Internet platform for human resource and collaborating with usability test to verify how user experience effect user while using Internet platform for human resource, this research mainly discussed about how to enhance user experience and, what elements should future Internet platform for human resource developments focus on. In order to have a deeper understanding to former questions based on user experience, researcher collected related documents and Internet platform for human resource related user experience elements from expert interviews. Using AHP to elevate weight analysis of related elements and designing site model according to analysis result, researcher was able to conduct usability testing as verification method.As AHP analysis result shown, the top three elements of Internet platform for human resource were personal privacy/ information security, job vacancies quality/ candidate certification and candidate-vacancy matchmaking efficiency. The usability tests conducted also verified these three elements indeed promoted site usability, however, site users also took user interface and service process quite importantly. As conclusion, research suggested that among future Internet platform for human resource construction and improvement, the elements users caring the most were privacy and security of personal information, followed by job vacancy quantity and quality, last by certification of job vacancy and candidate.Taking advantage of former mentioned elements to design Internet platform for human resource, the user experience of platform should be improved.
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Mitchell, Leah. "Creating and Examining an Online Advising Module for Graduate Students: A Usability Study." Master's thesis, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6139.
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Advisors are always examining best practices when serving students with technology. Online instruction has become a popular choice for students in higher education, and educators and other student personnel are looking to further accommodate their students by including academic services as part of a virtual environment.
This study examines the usefulness of an online advising module geared at graduate students. I conducted a usability study of an online advising module created for graduate students in the College of Education and Human Performance (CEDHP) at the University of Central Florida. The online advising module was presented to current graduate students in the CEDHP. They were asked to make observations and provide feedback about their interactions with the online advising module. The final part of the usability test included giving students a survey to rate their overall satisfaction with the module.
Results of the study showed that graduate students did benefit from viewing the online advising module. Participants reported an overall strong satisfaction rate with the module.M.A.
Masters
English
Arts and Humanities
English; Technical Communications Track
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(8800853), Yash S. Gugale. "EXPLORING ECOSYSTEMS IN INDIANA’S EDUCATION AND WORKFORCE DEVELOPMENT USING A DATA VISUALIZATION DASHBOARD." Thesis, 2020.
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Large datasets related to Indiana’s Education and Workforce development are used by various demographics such as stakeholders and decision makers in education and government, parents, teachers and employees of various companies to find trends and patterns in the data to better guide decision-making through statistical analysis. However, most of this data is scattered, textual and available in the form of excel sheets which makes it harder to look at the data from different perspectives, drill down and roll up the data and find trends and patterns in the data. Such data representation does not take into account the inherent characteristics of the user which can affect how well the user understands, perceives and interprets the data.
Information dashboards used to view and navigate between visualizations of different datasets, provide a coherent, central access to all data, and make it easy to view different aspects of the system. The purpose of this research is to create a new data visualization dashboard for visualizing education and workforce data and find which design principles are applicable while designing such a dashboard for the target demographic in the education and workforce domain. This study also aims at assessing how the introduction of such a data dashboard affects the work processes and decision making of stakeholders involved in education and workforce development in the state of Indiana.
User studies consisting of usability testing and semi-structured interviews with the stakeholders in education and workforce development in the state of Indiana is conducted to test the effectiveness of the dashboard. Finally, this research proposes how a regional map-based dashboard can be used as an effective method to design a data dashboard for education and workforce data for other states and other domains as well.
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Moczarny, Izabela Maria. "Dual-method usability evaluation of e-commerce websites : in quest of better user experience." Diss., 2011. http://hdl.handle.net/10500/5300.
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E-commerce has increased substantially, as e-retailers engage with consumers online. Users require more than products and quality service; they also expect a good user experience. User experience is affected by branding, functionality, navigation, content, aesthetics and usability.
This study investigates the attainment of better user experience on e-commerce websites. A dual-method usability evaluation approach – usability testing with end-users and heuristic evaluation by experts – was employed to obtain a holistic picture of how usability aspects support or hinder the user experience. Usability testing provided insights into detailed interface issues and the type of content and journey that users prefer when making a purchasing decision, while heuristic evaluation was mainly directed at overall user interface and interaction factors. In a complementary way, each method identified a high number of usability problems.
Key findings are summarized, and design guidelines are identified that can facilitate the development of e-commerce websites to promote user experience.E-handel het aansienlik toegeneem, soos e-kleinhandelaars by verbruikers aanlyn betrokke raak. Gebruikers verlang meer as produkte en kwaliteit diens; hulle verwag ook 'n goeie gebruikerservaring. Gebruikerservaring word deur ‘branding’, funksies, navigasie, inhoud, estetika en bruikbaarheid beinvloed. Hierdie studie ondersoek die bereiking van beter gebruikerservaring op e-handel webwerwe. 'n Dubbelemetode bruikbaarheidsevaluering benadering – bruikbaarheidstoetsing met eindgebruikers en heuristiese evaluering deur kundiges – is gebruik om ‘n holistiese beeld te verkry van hoe bruikbaarheidsaspekte gebruikerservaring ondersteun of verhinder. Bruikbaarheidstoetsing lewer insigte in gedetailleerde koppelvlak kwessies en die tipe inhoud en roete wat gebruikers verkies wanneer hulle 'n aankoop maak, terwyl heuristiese evaluering hoofsaaklik gerig is op algehele gebruikerskoppelvlak en interaksie faktore. Op 'n komplementêre manier, het elke metode' n groot aantal bruikbaarheidsprobleme geïdentifiseer. Belangrike bevindings word saamgevat, en ontwerp riglyne is voorgestel wat die ontwikkeling van e-handel webwerwe fasiliteer wat gebruikerservaring bevorder.
Computing
M. Tech. (Information Technology)