Academic literature on the topic 'Wedding industry'

The main purpose of the study is to explore how certain socio-economic determinants shape the way consumers behave in the consumption of wedding goods and services. These socio-economic determinants include: price, education, family tradition, social constraints and self-expression. A set of questions related to the main research question was raised in order to better illustrate the relationship between these determinants and the consumption action, as well as to discover, reveal and comprehend the complexity of the Chinese wedding industry. Both a self-completion web-administered online survey and electronic interviews were carried out to collect primary data in order to get a confirmatory set of results. The results from both of the survey and the interviews have shown that these socio-economic factors are related to the individual behaviour in the consumption of wedding goods and services. But the impact is not as strong and obvious as expected. Respondents’ perceived satisfaction differ from each other but not necessarily link to their consumption tendency according to the survey. It also revealed the fact that social convention and family tradition can help shaping the decision-making process to a certain extent. However, interviewees showed their enthusiasm to the concept of self-expression and autonomy. They found the self concept more important than tradition and convention when making choices, despite that they admitted that it would be impossible to completely discard the traditions.

Desde a década de 1970, o número de casamentos no Brasil vem diminuindo significativamente. Novos arranjos familiares e formas de viver a conjugalidade ganharam espaço. A importância de ritualizações foi colocada em xeque por muitos casais que rejeitavam a ideia de formalizar suas uniões. O início do século XXI, no entanto, marca um renovado interesse dos casais em marcar a transição para o casamento com eventos cada vez mais elaborados, em uma tendência que já foi chamada de a "revanche do ritual" (SEGALEN, 2003). Em 2016, o investimento dos casais brasileiros em festas de casamentos rendeu cerca de 16 bilhões de reais (o equivalente a aproximadamente 5 bilhões de dólares) em ganhos para o setor de eventos, segundo o Instituto de pesquisas Data Popular. Acompanhando o crescimento desse mercado desde 2011, o Instituto vem registrando uma tendência de crescimento, mesmo em meio à crise econômica pela qual passa o país. O quadro é de um crescente interesse por complexos eventos de casamento, performados por homens e mulheres pertencentes a camadas medias urbanas. A partir de dados demográficos do Instituto Brasileiro de Geografia e Estatística (IBGE), sabe-se que, nas últimas décadas, as pessoas casam-se menos. Por outro lado, a etnografia aqui apresentada permite afirmar que, quando decidem casar-se, sujeitos de camadas medias da população brasileira optam por marcar essa passagem com eventos cuja preparação exige um grande investimento de tempo e recursos financeiros. Nesta tese, apresento análises sobre este fenômeno, com base na etnografia que realizei entre os anos de 2013 e 2016, junto a sujeitos que protagonizam a organização de tais eventos. Trata-se de mulheres pertencentes a camadas médias urbanas, com formação superior e financeiramente independentes. Em vários dos casos observados, tais mulheres assumem a totalidade ou a maior parte dos gastos com o evento. A etnografia aqui apresentada se desdobrou em entrevistas em profundidade realizadas com noivas, acompanhamento de organizadoras de casamentos, observação participante em feiras do setor nas cidades de Fortaleza, Porto Alegre e São Paulo, participação em grupos virtuais de noivas e entrevistas com agentes deste mercado. Como resultado, destaco a compreensão de que os ritos contemporâneos aqui descritos nada tem de tradicionais no modo como são performatizados, mas representam novas formas de demarcar uma passagem cujos significados estão em transformação. Com os grandes eventos, os sujeitos procuram produzir lastro simbólico para suas uniões, em um momento no qual as relações são percebidas como cada vez mais voláteis. Além disso, esta tese apresenta reflexões sobre a invisibilidade dos ofícios que envolvem o cuidado, aqui representados na figura das cerimonialistas. Essas e outras questões são discutidas ao longo dos capítulos que compõem esta pesquisa sobre os ritos contemporâneos de casamento no Brasil e o mercado a eles dedicados.<br>Since the 1970s, marriage rates in Brazil have been decreasing significantly. New family arrangements and ways of conjugality have gained space. The importance of marriage as an institution was put in check by many young couples who rejected the idea of formalizing their relationships through a traditional wedding ceremony. However, the beginning of the 21st century was marked by a renewed interest in marriage in a trend that has been called the "revenge of ritual" (SEGALEN, 2003) specially among the urban middle class. This scenario poses an important question. Based on demographic data from the Brazilian Institute of Geography and Statistics (IBGE), it is possible to affirm that in the past 40 years people tend to marry less and later in life. Still, despite Brazil’s economic crisis, in 2016 the amount invested in wedding parties was circa 16 billion Brazilian Reais - the equivalent to 5 billion Dollars - according to the Data Popular Research Institute following the total growth of the country's wedding industry since 2011. The data gathered throughout my fieldwork add to the perception that when Brazilian middle-class subjects decide to engage in marriage, they tend to mark this passage with grand scale events that demand great emotional, financial and time investment. This thesis presents an ethnographic study carried out from 2013 to 2016 among people involved in the planning, production and consumption of such events. They are wedding planners and middle class, educated and financially independent women that, in several of the observed cases, choose to finance most or even the integrality of the event. I conducted in-depth interviews with brides and relatives, collected data from Whastapp and Facebook groups, worked along side with wedding planners and visited wedding Fairs, bridal shows and exhibitions in Fortaleza, São Paulo and Porto Alegre. This ethnographic experience leads me to stress that contemporary wedding ceremonies are not necessarily traditional in the ways they are performed by wedding planners and brides to be, but represent new meanings and practices attached to modern wedding rituals. With this kind of event, subjects strive to produce symbolic ballast to anchor their formal unions in a time in which personal relationships are perceived as being increasingly volatile and not made to last. This thesis also presents a reflection on feminized labour, notably emotional labor and care work conducted by wedding planners, ceremonialists and other female professionals involved in wedding ceremonies.

Рилошко, А. С. Дослідження внутрішнього ринку та розробка бізнес-плану створення весільної агенції : кваліфікаційна робота : 073 "Менеджмент" / А. С. Рилошко ; керівник роботи Ю. В. Шабардіна ; НУ «Чернігівська політехніка», кафедра менеджменту та державної служби. – Чернігів, 2021. – 85 с.<br>Предметом дослідження є сукупність теоретичних та практичних аспектів дослідження ринку весільних послуг та розробки бізнес-плану створення весільної агенції в сучасних умовах. Об’єкт дослідження – процес визначення потреби і обґрунтування необхідності відкриття весільної агенції. Метою кваліфікаційної роботи є дослідження внутрішнього ринку та розробка бізнес-плану по створенню весільної агенції. Методами дослідження є аналітичний, систематичний та порівняльний метод. Оброблення інформації відбувалося за допомогою комп’ютерних програм: Microsoft Word, Microsoft Excel. Досліджено ринок весільних послуг в Україні та розроблено бізнес-план по створенню весільної агенції. Проаналізовано внутрішній ринок весільних послуг, розглянуто та висвітлено теоретично-методичні засади бізнес планування та івент-менеджменту. Розроблено комплексний бізнес-план по створенню весільної агенції “Lovely wedding events”

This thesis is concerned with the Japanese Ceremonial Occasions industry, and in particular with contemporary Japanese weddings which are viewed as commercialized productions for a highly consumerist society. The study is mainly based on anthropological fieldwork conducted in an urban wedding parlour. The perspective offered diverges from those of previous studies in that its focus is on weddings, rather than marriage, and on the activities of the wedding producers, rather than those of its principal actors. The thesis shows how both 'traditional' and 'Western' traits found in commercial weddings are manipulated by the Ceremonial Occasions industry which is heavily involved in the 'invention of traditions'. Although such invention has hitherto and elsewhere been analysed in terms of political or national aims, the argument here is that traditions may also be created for economic, or business, purposes. Such a viewpoint enables me to reconsider ways in which Japanese social organization has previously been interpreted both by social anthropologists and by those contributing to what is known as studies of nihonjinron. Another major theme concerns Japanese women. The part women take in maintaining 'traditional' and 'feminine' pursuits such as kimono dressing, is examined against the background of the view of women as 'repositories of the past'. Gender distinctions are also considered in the context of the commercial wedding in which it is mainly women, or brides, who are 'objectified' and 'packaged' by the wedding industry. Another perspective on Japanese women pertains to various kinds of representations of women in the Ceremonial Occasions industry and in Japanese society. The thesis is also concerned with representation in general - at both practical and metaphorical levels. Photographs and other forms of visual representation are an essential part of the Ceremonial Occasions industry, and may be related to the emphasis on formality and form in general in Japanese ceremonies and social organization. Wedding representations of all kind are also regarded as part of a 'mirror' to a peculiar thing called 'Japaneseness' which is deliberately devised by the wedding producers and served, carefully packaged, to their customers.

This thesis seeks to better understand the relationship of film genre to globalization through an examination of the use of the British romantic comedy and other related genres by the production company Working Title Films (WTF) from the 1900s through the 2000s. Because of the sudden and unexpected global success of British romantic comedies by Working Title Films such as Four Weddings and a Funeral and Notting Hill, the 1990s is a significant period for the study of the genre. In this examination the process of globalization is understood as one of complex connectivity postulated by John Tomlinson in Globalization and Culture as ‘the rapidly developing and ever-densening network of interconnections and interdependences that characterize modern social life’. This theory of globalization is used as a methodological framework to understand the complex network of global and local interconnections that has driven the development of Working Title Films over the past twenty five years to becoming one of the most important British production companies in the international film industry. Through a detailed analysis of the practices of development, production, distribution and exhibition by Working Title Films and the Hollywood dominated global film industry, this thesis seeks to understand the function of genre and genre films as cultural products, economic products and meaningful representations in the global market and to better understand Hollywood, mainstream film and cinema as social institution. The analysis in the following chapters serves as evidence to support the central argument of this thesis that the use of genre in the film industry’s production, distribution and exhibition processes of globalization was the critical area for Working Title Films to master in order to produce value as meaningful audience appeal and connectivity to global audiences for on-going economic success.

碩士<br>國立中山大學<br>人力資源管理研究所<br>104<br>Digital innovation covers all levels, including basic daily needs. In Chinese traditional social customs and culture, the consumer behavior of the wedding rituals will inevitably cause waste and excessive consumption due to various factors. Besides, because of relevant chemicals using to produce the images, the pollution is caused during the process of developing the wedding photos. Therefore, this study investigates the willing of the consumers to accept electronic albums and wedding photos that show in a high-resolution television with large screen. In this study, the comparison is done between the metropolitan areas and non-metropolitan areas in their acceptance of the wedding digital photography. Ever since this is an innovation and environmental issues are covered, the results of this study show that acceptance of the metropolitan areaa is higher than the non-metropolitan areas. However, they only accept invitation cards are digitized. The reasons of acceptance for the metropolitan areas are considerations of environmental protection, convenience of conservation, the distal convenience, and the price can be lowered; the reasons for non-metropolitan areas are: innovative practices, the price can be reduced and timely convenience provided by distal factors. Nowadays, people are required to reduce their carbon footprint on every commodity. Everyone should contribute to help the planet&apos;&apos;s survival by reducing resource consumption. If this innovative business model can be established, it not only implements the Green but also creates a new wave in wedding photography wedding.

碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>The wedding industry in Taiwan is the leading role in Asia. In the recent year, due to private studios that deal with wedding related affairs thrive in Taiwan, the rival degree within the industry is tension. In the result, the traditional wedding business must to react to the situation to avoid to be driven away from the industry and stick to the market share. For example, apply differentiation strategy or offer high quality but cheap price wedding dresses. 　The research offers the analysis of wedding industry and takes Sophia Wedding Company as a successful example to give other wedding businesses a guide for future development. By various marketing analysis tools, the research gives the conclusion of key successful factors of Sophia Wedding Company. 　In the practical contribution, the research use the game theory to analyze the business model of Sophia Wedding Company, which provide a whole new thought of the way to overview the industry.

碩士<br>明新科技大學<br>管理研究所碩士在職專班<br>107<br>For a newly married couple, wedding cost is once in a lifetime. Also for this reason, plan the wedding and how to walk down the aisles will be very important. Those people hope their wedding is unique. In today’s, wedding reception is diversified, and integrated various cultures into it, wedding industry creates more and more new products. Last few years, more and more wedding industry companies are springing up. This is the coping strategy adopted in the domestic market. In order for each newly married couple to have their own perfect wedding. The case study method is used to collect secondary data analysis and business model canvas simultaneously, to knowledge and experience in wedding industry, online advertising and marketing. The study aimed to explore the successful factors of J Company for the industry and other business owners as a reference and for further study in future. We learned from it, the necessity of renting wedding props for consumers is high. This research tries to understand the difficulties and challenges that this industry is facing now by in-depth case-study analysis of J Company furthermore investigating how a company to position it by identifying the niche point, how to strategize in business opportunity development and how to continuously retain its superiority in endless competition. This study uses nine strategies of the business model to analyze the strengths and weaknesses of the wedding layout industry and the resources required in the current market. The content of this research can be understood in the industry. The unfinished part of this research can be further explored in the future.

碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>100<br>This research aims to explore the current state of the“wedding planner”service, and to understand the future development of wedding planner market. Qualitative methodology is conducted for this study, we use semi-structured in-depth interview to collect data from eight wedding planning practitioner, in order to explore their personal views on the current status for wedding planning industry. Then comprehensive analysis of interview information and relative literature. The results show that many practitioners think that wedding planning serving is already necessary service due to high competition of wedding banquet market. The modern consumers like innovation and change because of environmental impact, the creative wedding planning better meet customer needs. Between parent and child have generation gap because of the differences of the wedding banquet conception. Parents mostly emphasize “quantity”consumed of the wedding banquet is some to eat and get. And children emphasize “quality”consumed of the wedding banquet is romantic and sweet. All the interviewers consider “word-of-mouth” as the most efficient marketing tool. The wedding project management contribute to the fluency of the wedding process, and can have optimization of time, manpower, material resources and finance resources. Besides, this research discovers that by differentiating products, wedding can be more thematic and sophisticated. That can make up for the customers price sensitivity differences. We also find that in the future, the wedding pattern towards M-type wedding, the wedding form Simply became simpler, the rich more rich.