Dissertations / Theses: 'Wedding industry'

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Jo, Howard Vicki. "American weddings : gender, consumption, and the business of brides /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.

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Wang, Xiaorui. "Can You Buy a Memorable Wedding? : How socio-economic determinants shape the consumption of wedding goods and services. A case study in China." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13809.

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The main purpose of the study is to explore how certain socio-economic determinants shape the way consumers behave in the consumption of wedding goods and services. These socio-economic determinants include: price, education, family tradition, social constraints and self-expression. A set of questions related to the main research question was raised in order to better illustrate the relationship between these determinants and the consumption action, as well as to discover, reveal and comprehend the complexity of the Chinese wedding industry. Both a self-completion web-administered online survey and electronic interviews were carried out to collect primary data in order to get a confirmatory set of results. The results from both of the survey and the interviews have shown that these socio-economic factors are related to the individual behaviour in the consumption of wedding goods and services. But the impact is not as strong and obvious as expected. Respondents’ perceived satisfaction differ from each other but not necessarily link to their consumption tendency according to the survey. It also revealed the fact that social convention and family tradition can help shaping the decision-making process to a certain extent. However, interviewees showed their enthusiasm to the concept of self-expression and autonomy. They found the self concept more important than tradition and convention when making choices, despite that they admitted that it would be impossible to completely discard the traditions.

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Pinho, Érika Bezerra de Meneses. ""Um sonho não tem preço" : uma etnografia do mercado de casamentos no Brasil." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/157909.

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Desde a década de 1970, o número de casamentos no Brasil vem diminuindo significativamente. Novos arranjos familiares e formas de viver a conjugalidade ganharam espaço. A importância de ritualizações foi colocada em xeque por muitos casais que rejeitavam a ideia de formalizar suas uniões. O início do século XXI, no entanto, marca um renovado interesse dos casais em marcar a transição para o casamento com eventos cada vez mais elaborados, em uma tendência que já foi chamada de a "revanche do ritual" (SEGALEN, 2003). Em 2016, o investimento dos casais brasileiros em festas de casamentos rendeu cerca de 16 bilhões de reais (o equivalente a aproximadamente 5 bilhões de dólares) em ganhos para o setor de eventos, segundo o Instituto de pesquisas Data Popular. Acompanhando o crescimento desse mercado desde 2011, o Instituto vem registrando uma tendência de crescimento, mesmo em meio à crise econômica pela qual passa o país. O quadro é de um crescente interesse por complexos eventos de casamento, performados por homens e mulheres pertencentes a camadas medias urbanas. A partir de dados demográficos do Instituto Brasileiro de Geografia e Estatística (IBGE), sabe-se que, nas últimas décadas, as pessoas casam-se menos. Por outro lado, a etnografia aqui apresentada permite afirmar que, quando decidem casar-se, sujeitos de camadas medias da população brasileira optam por marcar essa passagem com eventos cuja preparação exige um grande investimento de tempo e recursos financeiros. Nesta tese, apresento análises sobre este fenômeno, com base na etnografia que realizei entre os anos de 2013 e 2016, junto a sujeitos que protagonizam a organização de tais eventos. Trata-se de mulheres pertencentes a camadas médias urbanas, com formação superior e financeiramente independentes. Em vários dos casos observados, tais mulheres assumem a totalidade ou a maior parte dos gastos com o evento. A etnografia aqui apresentada se desdobrou em entrevistas em profundidade realizadas com noivas, acompanhamento de organizadoras de casamentos, observação participante em feiras do setor nas cidades de Fortaleza, Porto Alegre e São Paulo, participação em grupos virtuais de noivas e entrevistas com agentes deste mercado. Como resultado, destaco a compreensão de que os ritos contemporâneos aqui descritos nada tem de tradicionais no modo como são performatizados, mas representam novas formas de demarcar uma passagem cujos significados estão em transformação. Com os grandes eventos, os sujeitos procuram produzir lastro simbólico para suas uniões, em um momento no qual as relações são percebidas como cada vez mais voláteis. Além disso, esta tese apresenta reflexões sobre a invisibilidade dos ofícios que envolvem o cuidado, aqui representados na figura das cerimonialistas. Essas e outras questões são discutidas ao longo dos capítulos que compõem esta pesquisa sobre os ritos contemporâneos de casamento no Brasil e o mercado a eles dedicados.
Since the 1970s, marriage rates in Brazil have been decreasing significantly. New family arrangements and ways of conjugality have gained space. The importance of marriage as an institution was put in check by many young couples who rejected the idea of formalizing their relationships through a traditional wedding ceremony. However, the beginning of the 21st century was marked by a renewed interest in marriage in a trend that has been called the "revenge of ritual" (SEGALEN, 2003) specially among the urban middle class. This scenario poses an important question. Based on demographic data from the Brazilian Institute of Geography and Statistics (IBGE), it is possible to affirm that in the past 40 years people tend to marry less and later in life. Still, despite Brazil’s economic crisis, in 2016 the amount invested in wedding parties was circa 16 billion Brazilian Reais - the equivalent to 5 billion Dollars - according to the Data Popular Research Institute following the total growth of the country's wedding industry since 2011. The data gathered throughout my fieldwork add to the perception that when Brazilian middle-class subjects decide to engage in marriage, they tend to mark this passage with grand scale events that demand great emotional, financial and time investment. This thesis presents an ethnographic study carried out from 2013 to 2016 among people involved in the planning, production and consumption of such events. They are wedding planners and middle class, educated and financially independent women that, in several of the observed cases, choose to finance most or even the integrality of the event. I conducted in-depth interviews with brides and relatives, collected data from Whastapp and Facebook groups, worked along side with wedding planners and visited wedding Fairs, bridal shows and exhibitions in Fortaleza, São Paulo and Porto Alegre. This ethnographic experience leads me to stress that contemporary wedding ceremonies are not necessarily traditional in the ways they are performed by wedding planners and brides to be, but represent new meanings and practices attached to modern wedding rituals. With this kind of event, subjects strive to produce symbolic ballast to anchor their formal unions in a time in which personal relationships are perceived as being increasingly volatile and not made to last. This thesis also presents a reflection on feminized labour, notably emotional labor and care work conducted by wedding planners, ceremonialists and other female professionals involved in wedding ceremonies.

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Рилошко, А. С. "Дослідження внутрішнього ринку та розробка бізнес-плану створення весільної агенції." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/22761.

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Рилошко, А. С. Дослідження внутрішнього ринку та розробка бізнес-плану створення весільної агенції : кваліфікаційна робота : 073 "Менеджмент" / А. С. Рилошко ; керівник роботи Ю. В. Шабардіна ; НУ «Чернігівська політехніка», кафедра менеджменту та державної служби. – Чернігів, 2021. – 85 с.
Предметом дослідження є сукупність теоретичних та практичних аспектів дослідження ринку весільних послуг та розробки бізнес-плану створення весільної агенції в сучасних умовах. Об’єкт дослідження – процес визначення потреби і обґрунтування необхідності відкриття весільної агенції. Метою кваліфікаційної роботи є дослідження внутрішнього ринку та розробка бізнес-плану по створенню весільної агенції. Методами дослідження є аналітичний, систематичний та порівняльний метод. Оброблення інформації відбувалося за допомогою комп’ютерних програм: Microsoft Word, Microsoft Excel. Досліджено ринок весільних послуг в Україні та розроблено бізнес-план по створенню весільної агенції. Проаналізовано внутрішній ринок весільних послуг, розглянуто та висвітлено теоретично-методичні засади бізнес планування та івент-менеджменту. Розроблено комплексний бізнес-план по створенню весільної агенції “Lovely wedding events”

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Goldstein-Gidoni, Ofra. "Packaged weddings, packaged brides : the Japanese ceremonial occasions industry." Thesis, SOAS, University of London, 1993. http://eprints.soas.ac.uk/29283/.

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This thesis is concerned with the Japanese Ceremonial Occasions industry, and in particular with contemporary Japanese weddings which are viewed as commercialized productions for a highly consumerist society. The study is mainly based on anthropological fieldwork conducted in an urban wedding parlour. The perspective offered diverges from those of previous studies in that its focus is on weddings, rather than marriage, and on the activities of the wedding producers, rather than those of its principal actors. The thesis shows how both 'traditional' and 'Western' traits found in commercial weddings are manipulated by the Ceremonial Occasions industry which is heavily involved in the 'invention of traditions'. Although such invention has hitherto and elsewhere been analysed in terms of political or national aims, the argument here is that traditions may also be created for economic, or business, purposes. Such a viewpoint enables me to reconsider ways in which Japanese social organization has previously been interpreted both by social anthropologists and by those contributing to what is known as studies of nihonjinron. Another major theme concerns Japanese women. The part women take in maintaining 'traditional' and 'feminine' pursuits such as kimono dressing, is examined against the background of the view of women as 'repositories of the past'. Gender distinctions are also considered in the context of the commercial wedding in which it is mainly women, or brides, who are 'objectified' and 'packaged' by the wedding industry. Another perspective on Japanese women pertains to various kinds of representations of women in the Ceremonial Occasions industry and in Japanese society. The thesis is also concerned with representation in general - at both practical and metaphorical levels. Photographs and other forms of visual representation are an essential part of the Ceremonial Occasions industry, and may be related to the emphasis on formality and form in general in Japanese ceremonies and social organization. Wedding representations of all kind are also regarded as part of a 'mirror' to a peculiar thing called 'Japaneseness' which is deliberately devised by the wedding producers and served, carefully packaged, to their customers.

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Kerry, Lucyann Snyder. "Genre and globalization : working title films, the British romantic comedy and the global film market." Thesis, University of Exeter, 2011. http://hdl.handle.net/10036/4142.

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This thesis seeks to better understand the relationship of film genre to globalization through an examination of the use of the British romantic comedy and other related genres by the production company Working Title Films (WTF) from the 1900s through the 2000s. Because of the sudden and unexpected global success of British romantic comedies by Working Title Films such as Four Weddings and a Funeral and Notting Hill, the 1990s is a significant period for the study of the genre. In this examination the process of globalization is understood as one of complex connectivity postulated by John Tomlinson in Globalization and Culture as ‘the rapidly developing and ever-densening network of interconnections and interdependences that characterize modern social life’. This theory of globalization is used as a methodological framework to understand the complex network of global and local interconnections that has driven the development of Working Title Films over the past twenty five years to becoming one of the most important British production companies in the international film industry. Through a detailed analysis of the practices of development, production, distribution and exhibition by Working Title Films and the Hollywood dominated global film industry, this thesis seeks to understand the function of genre and genre films as cultural products, economic products and meaningful representations in the global market and to better understand Hollywood, mainstream film and cinema as social institution. The analysis in the following chapters serves as evidence to support the central argument of this thesis that the use of genre in the film industry’s production, distribution and exhibition processes of globalization was the critical area for Working Title Films to master in order to produce value as meaningful audience appeal and connectivity to global audiences for on-going economic success.

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Wu, Chi-chang, and 吳其昌. "The digital innovative applications in wedding industry－Taking wedding photography industry as an example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/497y65.

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碩士
國立中山大學
人力資源管理研究所
104
Digital innovation covers all levels, including basic daily needs. In Chinese traditional social customs and culture, the consumer behavior of the wedding rituals will inevitably cause waste and excessive consumption due to various factors. Besides, because of relevant chemicals using to produce the images, the pollution is caused during the process of developing the wedding photos. Therefore, this study investigates the willing of the consumers to accept electronic albums and wedding photos that show in a high-resolution television with large screen. In this study, the comparison is done between the metropolitan areas and non-metropolitan areas in their acceptance of the wedding digital photography. Ever since this is an innovation and environmental issues are covered, the results of this study show that acceptance of the metropolitan areaa is higher than the non-metropolitan areas. However, they only accept invitation cards are digitized. The reasons of acceptance for the metropolitan areas are considerations of environmental protection, convenience of conservation, the distal convenience, and the price can be lowered; the reasons for non-metropolitan areas are: innovative practices, the price can be reduced and timely convenience provided by distal factors. Nowadays, people are required to reduce their carbon footprint on every commodity. Everyone should contribute to help the planet''s survival by reducing resource consumption. If this innovative business model can be established, it not only implements the Green but also creates a new wave in wedding photography wedding.

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Lee, Cheng-chuan, and 李政全. "Strategic Marketing Analysis of Wedding Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/bdk734.

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碩士
國立中山大學
高階經營碩士班
103
The wedding industry in Taiwan is the leading role in Asia. In the recent year, due to private studios that deal with wedding related affairs thrive in Taiwan, the rival degree within the industry is tension. In the result, the traditional wedding business must to react to the situation to avoid to be driven away from the industry and stick to the market share. For example, apply differentiation strategy or offer high quality but cheap price wedding dresses. 　The research offers the analysis of wedding industry and takes Sophia Wedding Company as a successful example to give other wedding businesses a guide for future development. By various marketing analysis tools, the research gives the conclusion of key successful factors of Sophia Wedding Company. 　In the practical contribution, the research use the game theory to analyze the business model of Sophia Wedding Company, which provide a whole new thought of the way to overview the industry.

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FAN, YU-KUANG, and 范宇光. "Innovative Business Model for Wedding Industry-A Case Study of Wedding Arrangement." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9xn6kp.

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碩士
明新科技大學
管理研究所碩士在職專班
107
For a newly married couple, wedding cost is once in a lifetime. Also for this reason, plan the wedding and how to walk down the aisles will be very important. Those people hope their wedding is unique. In today’s, wedding reception is diversified, and integrated various cultures into it, wedding industry creates more and more new products. Last few years, more and more wedding industry companies are springing up. This is the coping strategy adopted in the domestic market. In order for each newly married couple to have their own perfect wedding. The case study method is used to collect secondary data analysis and business model canvas simultaneously, to knowledge and experience in wedding industry, online advertising and marketing. The study aimed to explore the successful factors of J Company for the industry and other business owners as a reference and for further study in future. We learned from it, the necessity of renting wedding props for consumers is high. This research tries to understand the difficulties and challenges that this industry is facing now by in-depth case-study analysis of J Company furthermore investigating how a company to position it by identifying the niche point, how to strategize in business opportunity development and how to continuously retain its superiority in endless competition. This study uses nine strategies of the business model to analyze the strengths and weaknesses of the wedding layout industry and the resources required in the current market. The content of this research can be understood in the industry. The unfinished part of this research can be further explored in the future.

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Shiu, Min Huei, and 許閔惠. "The management of wedding gowns and flowers－An exploratory study of the wedding planning industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/92154471216515287572.

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碩士
國立高雄應用科技大學
觀光與餐旅管理系
100
This research aims to explore the current state of the“wedding planner”service, and to understand the future development of wedding planner market. Qualitative methodology is conducted for this study, we use semi-structured in-depth interview to collect data from eight wedding planning practitioner, in order to explore their personal views on the current status for wedding planning industry. Then comprehensive analysis of interview information and relative literature. The results show that many practitioners think that wedding planning serving is already necessary service due to high competition of wedding banquet market. The modern consumers like innovation and change because of environmental impact, the creative wedding planning better meet customer needs. Between parent and child have generation gap because of the differences of the wedding banquet conception. Parents mostly emphasize “quantity”consumed of the wedding banquet is some to eat and get. And children emphasize “quality”consumed of the wedding banquet is romantic and sweet. All the interviewers consider “word-of-mouth” as the most efficient marketing tool. The wedding project management contribute to the fluency of the wedding process, and can have optimization of time, manpower, material resources and finance resources. Besides, this research discovers that by differentiating products, wedding can be more thematic and sophisticated. That can make up for the customers price sensitivity differences. We also find that in the future, the wedding pattern towards M-type wedding, the wedding form Simply became simpler, the rich more rich.

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"United States marriage, the wedding industry and neoliberalism." THE GEORGE WASHINGTON UNIVERSITY, 2009. http://pqdtopen.proquest.com/#viewpdf?dispub=1464058.

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Chen, Yun-Chu, and 陳韻竹. "Dreamworks of Life: The Observation of Wedding Photography Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/2n34xg.

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碩士
玄奘大學
大眾傳播研究所
102
In Taiwan region, average spending on wedding is between NTD 600 thousands~ 1.2 millions .Based on the statistic from Ministry of Interior on December 2011, the number of marriages were 165,327 pairs and has no significant change in recents years, indicating the economy has less susceptible impact on marriages. In view of Taiwan’s wedding photography has matured and sophisticated, the industry has expanded the market to China and Southeast Asia. At the same time, couples from different countries Hong Kong and Malaysia will specifically come to Taiwan for wedding photography. Whether the its key success factors are assured warrant for more in-depth research, as well as explore the lacks of wedding photography from employees perspective. Research processes use documentary analysis, in-depth interview, and participant observation, to research on Taiwan wedding photography industry’s production development. The main conclusions are as following: 1.Employee will standardize and rule the wedding based on the category and characteristic. 2.The dress department will adjust service processes according to customer needs. 3.Photographic department will adjust service processes according to customer demand. 4.The styling department will adjust service processes according to customer needs. 5.The narrative method is an important strategy of marketing. However, the methods of marketing are a lot, under the competitive environment of customization, the customers would have no definite opinions easily. The only thing we are sure is that the importance of the narrative method cannot be overemphasized.

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Jen-Fang, Chang, and 張人方. "Content Analysis of Taiwan Wedding Service Industry Web Sites." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/91805728808264076265.

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碩士
世新大學
行政管理學研究所(含博、碩專班)
94
Wedding Service is the booming cultural and creative industrial in Taiwan. Besides hi-tech , wedding service is also a leading industry in the our industrial field. The focus of this essay is how to maintain the capability of competition under the circumstance of the reduce of the wedding market caused by the low percentage of marriage. The content analysis of the wedding service websites is based on three aspects—the networks of enterprise, the marketing of product and customer service. All in all, the suggestion of the research is the seller must promote the wedding service to the artifact rather than the witness to make customers will to purchase more than one time .

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YU, HAI-WEI, and 俞海威. "Service Innovation and Information Application in the Wedding Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/565p95.

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碩士
國立高雄科技大學
資訊管理系
107
The wedding industry has undergone changes in the social environment, consumption, and customization in Taiwan. Industrial operations need to shape innovative business models in response to information needs and industry trends to promote sustainable and stable growth of the wedding industry. From the beginning of preparation for marriage to the completion of the wedding preparation process, the cumbersome preparation work and the search and research of related information have bothered the busy marrying couple, especially in budget, time, dress, photography, wedding, and Decoration. There are considerable problems in issues such as cloth and marriage-related customs and processes... and the service needs and service provision between the newly-wed and related service providers are particularly important. Therefore, this research will propose ways to help newly-wed get the information they need in preparation for the marriage process and customize the demand of their dreams, using the Business Model Canvas proposed by Alexander Osterwalder to innovate supply and demand services. In the meantime, through the assistance of information, we propose innovative strategies and methods for business services, and support newly-wed to effectively and immediately prepare the service model for wedding and itinerary management, and combine marriage-related service providers and surrounding resources to help newly-wed get quickly. The innovative service can help develop the wedding-related industry market, use information technology to structure the service platform, and develop external related businesses. Through this research, we hope to provide a high-quality and brand-new service experience for the wedding- related industry and newly-wed.

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KARUSH, GAURAV. "PLANNING AND MARKETING FOR SMALL SCALE BUSINESS -WEDDING INDUSTRY." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17978.

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Wedding industry in India is growing very fast and contributes a huge part to the economy, even though there are lack of good research and quality literature, underpinned by technology advancement and social media influence. The main aim of this study is to plan and see effect of marketing and promotional strategy of small business in wedding industry. To plan for marketing strategy we firstly should study the current wedding industry size and its challenges, then accordingly develop a marketing strategy so that business will able to make long term and good relationship with partners and customers. Planning will be done so that we can easily target the right customers This study covers theoretical foundation of researches of the wedding industry. The method used here will be the descriptive survey method aimed to plan and strategies for marketing of small business in specific area. We will focus more on social media marketing strategy to modify traditional ways of wedding planning and management processes. The industry includes a lot of sub-industry like decoration, photography, makeup, food, clothing, hotel etc. It is very difficult to estimate size of the industry but as per the research carried out by KPMG (2017) the market size is projected to be around 40–50 billion dollars and it is continuously growing at the rate of twenty to twenty-five percent every year.

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Tsai, Yi-Lin, and 蔡易霖. "Taiwan consumer behavior analytics of the Individual Wedding Photographers Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/hfwwr9.

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碩士
國立交通大學
管理學院管理科學學程
102
An analysis of the study was to explore individual wedding photographers in Taiwan how to get consumers with their professional capability in the competitive environment.In the past 10 years , digital SLR camera (DSLR) were became popularized and inexpensive. Become a professional wedding photographer dosen’t need to spend a lot of money to buy equipments.and the auxiliary operation of microchip reduce the difficulty of shooting. Wedding photographers are uneven in qualities in the case of almost everyone can have a digital SLR camera (DSLR). Wedding studios and individual wedding photographers are highly competitive, so the people has been put into this industry couldn't ignore the impact of this trend.The wedding studios and individual wedding photographers in the Hsinchu region of Taiwan are objects for this study, with internet questionnaires , which are distributed in hsinchu, total 221 and 221 valid questionnaires were recovered. After statistical analysis, the empirical results are presented in this study

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Wu, Chin Hung, and 吳沁鴻. "A Study on Customized Business Model of Wedding Consultants Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/62562068395812824961.

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碩士
亞洲大學
經營管理學系碩士在職專班
103
There are many wedding consultants companies raised these years in Taiwan. Even photographers and restaurants and flower shops get together to win more and more in this market. And young people want to have special wedding, and save more time. They try to find out assisting of wedding consultant companies to help them. Due to this reason, wedding consultants industry becomes more and more important. As a result, customized, personalized, dedicated become requesting for young people. This study investigated the current Wedding Consultants Industry t, induction of different management patterns, analyzing the internal and external business environment, clarifying the status of competitive advantage, and based on prospective new-couples’ lifestyle characteristics, provide customized wedding type goods services. To wedding consultants develop the business model, provide wedding consultant reference related industries, motivation of this study that is based on this concept, through SWOT analysis, target market analysis and marketing strategy 4P analysis, and based on prospective of new-couples’ lifestyle characteristics, provide customized wedding types of goods and services, in order to prepare a wedding consultant business model, providing wedding consultant reference related industries. To be specific, the research aims to achieve the following research objectives: This research discloses that new people’s lifestyle as three types: aggressive activities; money-talks and regular keeping tradition. The aggressive activities type is suitable for holding-together-to-the future case, including wedding invitation, wedding cake, and love marathon wedding, cafeteria- outdoor, and honey-moon, etc. The people of this type want to have high-mountain marathon wedding and outdoor wedding meal. For money-talks people, is good at holy arranging for the future, including wedding ceremony in Okinawa church, wedding meal in restaurant, and gift of holy-bless wedding veil, etc. The people of this type are found of wedding in holy church and wedding meal in restaurant. For regular keeping tradition people, like happiness-romantic-in–live, including wedding in beach in Okinawa, wedding meal in beach and luxury honey moon in Okinawa, romantic veil, and gift of wedding video. The people of this type are suitable for wedding in romantic-clean beach, and wedding meal in beach.

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THAW, YEE-LING, and 曹依寧. "The Study of Key Success Factors in Wedding Photography Industry –Based on Internet Marketing of Only You Wedding Photography." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7b9b97.

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碩士
環球科技大學
中小企業經營策略管理研究所
106
Wedding photography industry is one of the few service industries in Taiwan that can dominate the world, besides the technology industry. In recent years, fertility rate in Taiwan has been decreased. The widespread phenomenon of late marriage and non-marriage has reduced the number of marriages which seriously impact the wedding market. The impact of the big environment, coupled with the emergence of smart consumers, has also changed the service model of the wedding industry. As such, many wedding industry operators have experienced the dilemma of closing down or changing hands. For those able to remain the same signboard, but internally, the person in charge has changed several times within a year. In order to maintain a competitive advantage, many wedding industry operators are now actively transform their business. This study is to analyze the impact of internal, external and competitive strategy, marketing research towards the wedding photography industry as well as their key success factors. The information is collected via in-depth interviews. This is to understand whether the online marketing of the wedding photography industry can achieve the expected results of this research. The main conclusions of this research are as follows: First, to explore the key success factors of online marketing. Throughout the process of case analysis, online marketing seems to be increasing the exposure of a particular product. Second, the case study results can prove that the key factors for business success are not static. During the research process, the innovation of the wedding photography industry's business model enables the company to continue to grow under a competitive environment. This indicates that the innovative network marketing allows the enterprise to growth and keeps the pace with the times. Finally, based on the research results, recommendations have been made for current and potential wedding photography industry entrepreneurs, in order to help in the future business development.

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Lee, Huei-huei, and 李慧慧. "Consumer Information Sarch Behavior for Intangible Service-The Wedding Service Industry." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/23650420943201082593.

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碩士
國立政治大學
企業管理學系
86
This thesis examines the determinants of consumer information search forintangible goods.The emperical model includes such factors that influence the consumer external search behavior: perceiced benefits, time cost, financial cost, invlovement, perceiced risk, knowledge, age, gender,and income. The results find that the main determinant factor are involvement and perceived benefit.

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Ho, Hui-chen, and 何慧珍. "A Study on Service Innovation of Wedding Consulting Industry in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/15486859824305317879.

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碩士
世新大學
資訊傳播學研究所(含碩專班)
102
With the move of the trend and improvement of technology, the service industry is taking a bigger part of our National Gross Product and is increasing. Due to lack of time and experience, people can not organize a perfect wedding. To most people, wedding is a once in a life time consumption. Therefore, having a professional wed-ding consultant to take care of this is getting popular. It is a new business with big potential. It is much easier and convinient to have a wedding consultant as one single contact window. Main function of a wedding consultant is to reduce the stress and anxiety of the married couple and to simplify the complicated details. In the recent years, people start to value the study of service industry. However the amount of research on service innovation is very limited. Research of applying service innovation in wedding consultant is even scarcer. Therefore, the purpose of this study is to use qualitative research method to investigate how the theory of ser-vice innovation is applied in the wedding consultant industry. Targeted interviewees are those decision makers of wedding consultant companies. The outline of interview questions will be derived from three perspectives based on the innovative theoretical framework in the service industry proposed by Ark, Broersma, and Den. The infor-mation collected from the interview will be further analysed using Carney’s (1990) analytical methods of five abstract steps and derived to seventeen discussion points. Through the investigation of different perspectives, this study wishes to provide wed-ding consultant a new innovative service model.

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LIN, YI-YING, and 林宜瑩. "A Study on Service Procedures of Wedding Consultant Industry in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6a756t.

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碩士
國立雲林科技大學
創意生活設計系
107
Along with the change in times, there are different demands in wedding market. The average age of marriage is getting higher and the newlywed’s wedding requirement for quality is also getting higher. The wedding industry become more professional, refined and customized. The wedding consultant is the backstage planner for wedding arrangement, they help the newlyweds to deal with all matters about wedding. A wedding should be supported by many kinds of industries. The wedding consultant represent the newlywed to communicate with suppliers and play a role in integration and problem solving. Wedding is the most important event for newlywed, newlywed’s demand is the top priority. The wedding consultant must understand newlywed’s preference and needs precisely. The study took three wedding consultants as the samples. It collected the wedding consultant’s opinions to wedding market, their business model and service touch points through in-depth interview and participant observation, then analyzed them by grounded theory. The study viewed the service procedures of wedding consultants, then figured out solutions. According to the result, the study built the service blueprint of wedding consultant to view the service procedures. At last, the suggestions are as follows: 1. Wedding project outcome presentation can enhance confidence level. 2. Bridge the gap through service design tools. 3. Construct exclusive rituals for the newlywed. The study provides references to people who want to be wedding consultant in the future, then provides better service.

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CHO, YI-PIN, and 卓宜彬. "A Study of Chinese Cultural Creative Brands in a Global Economy as Exemplified by the Wedding Industry and Wedding Cards." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/68841525947970814077.

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碩士
國立臺灣科技大學
設計研究所
96
This study investigated the interaction between globalized market economy and the cultural/ creative industry. Exhibition attending, case studies and in-depth studies were used to examine self-brands of the cross-strait Chinese wedding industry. The purpose was to understand how governmental units and practitioners of the wedding industry combined Chinese traditional curtural/ creative characteristics and brand management philosophy with the wedding market and wedding related products, such as wedding hosting, marriage fair, bride magazine, wedding candies packaging and post production of wedding cards. It was hoped that the result could provide designers of the wedding industry with a substantial understanding of the combination of traditional Chinese culture with the cultural/ creative industry and the wedding market, or the creation of self-brands. After cross-comparison of the cases, this study for the relationship between the wedding industry and the cross-strait cultural/ creative industry and the current situation of wedding-related products reached the following conclusions. The cultural/ creative industry and self-brand enterprises/ practitioners needed to understand and study in advance about the related environment of the cross-strait Chinese cultural/ creative industry. It would be beneficial to promote Taiwan and Mainland cultural/ creative industries to the world stage to compete with the other advanced countries. It was also a new challenge and a new market for cross-strait self-brand enterprises/ practitioners to promote design thinking and capability to a higher level. A successful element of developing Chinese brands in cross-strait or internationally would be to combine Chinese design elements with Western marketing thinking and the application of cultural differences to communicate and interpret modernly and internationally the concept and method of self-brands.

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Yen, Ying-Lien, and 顏應蓮. "Internal Service Quality on The Effects of Service Behavior-Taiwan's Wedding Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/83781413574173567994.

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碩士
致理技術學院
服務業經營管理研究所
100
The wedding industry in Taiwan, so far, with advancements of software and hardware, has led the fashion, occupying an important position in the international market. As the community develops, the mode of consumption has transformed from a once-in-a-lifetime one into a multiple one (eg. anniversary photography, artistic portrait photography, family portrait), having great market potential. Nevertheless, no company goes public nor becomes representative flagship store, for the wedding industry has long lacked enterprise management. Hence, emphasizing Internal Service Quality of internal personnel and Service Behavior of external customers has influence to a certain level on boosting enterprise management. This study discusses whether the Internal Service Quality affects Service Behavior through Organizational Commitment; whether Self-Efficacy has a moderating effect between both Internal Service Quality and Service Behavior. This study targets on employees of Wedding industry from northern, middle and southern parts of Taiwan. Through the method of survey questionnaire, the study has acquired 310 valid samples. The acquired data is then carefully processed by the analysis program of SPSS for Windows for statistical interpretation. The study has shown the following results. 1.Internal Service Quality has a significant positive impact on Organization Commitment. 2.Organizational Commitment has a significant positive effect on Internal Service Performance. 3. Internal Service Quality has a significant positive effect on Internal Service Performance. 4.Organizational Commitment meditates an indirect influence on both Internal Service Quality and Performance. 5.Self-Efficacy and Internal Service Quality has a moderating effect between Service Behavior. For the purpose of practicability, the study then will conclude and define the results within the practices of management in accordance to the statistical outcome. Key words: Internal Service Quality、Organizational Commitment、 Service Behavior、Self-Efficacy.

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Chen, Hui-Ling, and 陳慧玲. "Industrial Cluster Effect and Firm Innovation Performance: Evidence from Wedding Related Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93140142032538051963.

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碩士
國立彰化師範大學
企業管理學系國際企業經營管理
100
There are 165 thousands couples get married in 2011. And there are unlimited possibilities for marriage-related industries. The elements of creatiion andinnovation, combining with traditional culture, local feature and plentiful travel spots, make marriage-related industries become an competitive and creative industry. The gathering effect and cooperative performance is influenced by the degree of industry aggolemeration. The higher the degree, the more the mutual supplement between different companies in the region, resulting in positive performance inprofgessional knowledge and technology innovation. This study aims to analyze the inter-firm cooperation forms, including cooperation with supplier, customers, competitors, institutions, and goverments agencies, and their influence upon form innovation performance. This study also investigate the relationship between geographical propinquity and innovation performance. Using 123 observation form questionaires to run multiple regression, the result showsthat the cooperation between gathering marriage-related firms and universities/ research institute is positive to firm innovation performance. The result is obviously positive as well for the cooperation between marriage-related industrial cluster firm to firm innovation performance. The research offers suggestion for marriage-related industry cluster for future development.

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Chiang, Hsiao-Pei, and 江筱蓓. "The Study of Emotional Labor and Service Value Creation of Wedding Consulting Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/43817396898323340154.

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碩士
雲林科技大學
企業管理系碩士班
96
The main purpose of present study is to identify the service value creation of wedding consultants. Wedding consulting companies play roles of communicator, negotiator, and integrator between consumers and suppliers. Breaking away from the traditional service mode, wedding consultants integrate the products derivative from wedding planning to executing and be the agent of the commerce. Thus, wedding consultant have the “duty” to play positive, patient, and caring during the transaction. Therefore, based on the theories of emotional labor, emotional display and emotion value creation, the present study is going to investigate the influence of emotional display and value creation of wedding consultant. After literature reviewing and data analyzing, the findings indicated that working environment and connection and interaction of the employees may strengthen the centripetal force of the company and gain profits. And autocratic leadership and excessively intimate relationship among the employees might increase risks of emotion extension and turnover.

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Ti, Chiu Wei, and 邱微娣. "Overseas Investment Strataegies of Taiwan Wedding Industry - A Case Study of Four Companies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/43599694475445979948.

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碩士
環球科技大學
中小企業經營策略管理研究所
103
By the slowed economic growth and the problem of population aging, Taiwan young people have very different opinions about marriage and to bear and raise children. Owing to the rising awareness of young people’s no marriage thinking, Taiwan wedding industry market is getting smaller and face a severe challenge. Now some wedding companies had invested foreign market for business sustainable operation. Nevertheless, what are the key decision factors of external investment? The practical business problem is worth investigating. Therefore, the thesis focuses on the discussion of key strategic investing factors and action about external investment for Taiwan wedding companies. Based on three concepts, including the factors of direct investment, market incentive and environment of foreign market, and the strategic external investing action, and take four companies as the case study resources to investigate the key factors and action plan of wedding company external investment strategies. Some results are also revealed in final chapter of the thesis.

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27

KAO, YI-HSIEN, and 高憶嫺. "A Study of Experience Consumption and Consumption Value in Taiwan's Wedding Photography Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/06156345616685358059.

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碩士
輔仁大學
織品服裝學系碩士班
105
The purpose of this research intends to explore what kind of experience and consumption values getting form the traditional and self-service wedding shop in Taiwan. The experience period of wedding dress and photography service is long and has various phases. Via in-depth interview cases, we find out the truth how the experience affect and turn into the value. We illustrated those phases chronologically, including “Exploring information from the Internet”, “step into the shop”, “communicating about shooting style”, “communicating about makeup and hairstyle”, “choosing wedding dress”, “shop environment”, “peripheral products”, “additional expense”, and “the remembered consumption and nostalgia experience”. To explore what kind of consumption value made the newlywed would like to spend over twice amount of money than the average, the spending of target newlywed at this research must over the Taiwanese newlywed average consumption. Consumer decision and behavior are subject to five value, “functional value”, “social value”, “emotional value”, “epistemic value”, and “conditioned value”. The research based on these five values to analysis consumption experience. The results indicated that: (1) the social and emotional value would be the best advantage tool to satisfy the consumer; hence, reinforcing social and emotional value discovered positively related to improve customer satisfaction. (2) However, epistemic value is the key element to promote social and emotional value to a higher level. (3) Meeting the Conditioned value would lift purchase intention successful. Finally, the research suggested that increasing consumption value is crucial for marketing implement, for example, improving service process and customer-contact points, update products design, and respect to customer benefits.

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Huang, Syun-Yi, and 黃薰誼. "The Study of Planning Strategies and Cooperative Modes for Coordinating between wedding industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12248272657377193345.

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碩士
世新大學
公共關係暨廣告學研究所(含碩專班)
103
The wedding adviser utility room belongs to the miniature to lately create the industry, integration New appointee wedding the related manufacturer serve, the programme wedding procedure, design has wedding cultural creativity merchandise of New appointee story relativity;Photograph utility room cooperation and common marketing brand with wedding dress under the limited operation funds at the same time, by utility room the industry chain cooperate to raise the competition in the wedding industry. The origin studies the aim of the newly arisen wedding adviser utility room the brand the cooperation the current conditions in the middle of inquiring into the wedding industry.The research object is the adviser utility room of a wedding in Taipei to cooperate with it of three wedding dresses photograph the utility room and study the method to carry on by depth interview, understanding plan procedure of the wedding adviser utility room, and the New appointee story places go into of mode.(for example the weddings, such as chopsticks, frame and food pastry...etc. small thing)This research wants to attain of research purpose for inquire into a New appointee story placing into a wedding text to create the guest of the merchandise to make the strategy, analyze the wedding adviser the utility room and wedding dress photograph the utility room how to effectively cooperate the division of labour completion guest to make to turn service. The research finds that the special feature and resource that start a business share the function to help the miniature enterprise to interact and reach a strategic alliance, it repairs the cooperation with each other, creativity plan and New appointee story of cultural creative industries contribute to carrying out a matrimony pack set project, the matrimony pack set project can attain the wedding adviser utility room and wedding dress to photograph the utility room publicity and carry on a public praise and place on the scene in the marriage into sell.The above-mentioned research expects the mode of cooperation to the brand and the New appointee story marketing policy programme to provide beneficial reference direction and suggestion as a result.

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Wei-DiYang and 楊惟迪. "The Factors of Wedding Photographic Industry Cluster at Minsheng Green Park surrounding areas." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/e6b4g3.

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碩士
國立成功大學
都市計劃學系
105
In this study, we selected Tainan Minsheng Green Park as the research area, and the wedding photographic industry as the object of the study. Tainan city is a historical city, with a rich culture. The changes of Photo Studio from the period of Japanese rule, impact wedding photography industry very large, and the ” City Renovating” program on the distribution of urban industries also have a significant impact. This study aims to discuss the factors of the cluster of wedding photographic industry at Minsheng Green Park surrounding areas. The purpose of the study has three, (1) to understand the influence of the photo studio from the period of Japanese rule. (2) to investigate and analyze the regional characteristics through the type of industry cluster. (3) to analyze the key factors of the wedding photography industry by means of DEMATEL analysis. The study found that the factors of wedding photography industry cluster. Since the photo studio established in Japanese rule. After several decades of development, the photo studio transfor into a wedding photography industry, the establishment of a local reputation effect, bringing a positive impact on industry. The study found that local Reputation effect is the most critical factors of the wedding photographic industry cluster, and the whole study of the theme of the highest relevance for the wedding photography industry cluster of key factors.

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Tso, Tsung-Chuan, and 左宗荃. "Study on Effect of Wedding Consultants Industry to Implement Talent Cultivation and Career Choice." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/22417981619023341860.

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碩士
萬能科技大學
化妝品應用與管理研究所
103
With the changing times and cultural exchanges between East and West ,the wedding festivities began to changes, the wed couple for the wedding festivities of the service-oriented tend to refinement and customization, so the wedding consultant industry and talent is growing recently. Wedding Consultants industry to implement talent cultivation is the emerging market-oriented for talent cultivation. In this study, questionnaires were adopted as the survey method and choose the student from talent cultivation of Wedding Consultants industry on educational institutions as sample. A total of 374 questionnaires were provided, 356 questionnaires answered, 343 questionnaires filtered and valid finally with return rate of 95%. The collected data were tested using factor analysis, descriptive statistical analysis, ANOVA, and regression analysis. On balance, the finding of the study that Wedding Consultants industry to implement talent cultivation of "professional license" 、 "training course" and “industry-university cooperative”has indicated significant correlation with Career choice. "lacks related work experience" tend to get more gains in the talent cultivation planning ；professional license will be in demand and the industry-university cooperative will be dentity for " related training experience" and "age 31-40"； "age 21-30" perform lower under pressure on "negative pressure and cognition" Through the regression analysis found that Wedding Consultants industry to implement talent cultivation of "professional license" has indicated significant correlation and partial mediation with Career choice through the "training course". According to the above-mentioned findings ,this study further proposes some suggestions to educational institutions ,industrial circles and students.

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Li, Tzu-yi, and 李姿儀. "The relationships among cluster formation factors, clusterdensity and firm’s performance in wedding service industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/26305056536650011982.

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碩士
國立高雄第一科技大學
企業管理研究所
100
Abstract There are a large number of theories seeking to explain why some regions are more economically successful than others. Industrial ‘clusters’ mentioned by Michael Porter is the most popular and well known concept. Wedding Service is the booming cultural and creative industrial in Taiwan. Besides hi-tech industry, wedding service industry is also a leading industry in the world. The industry includes make-up, hair style setting, bridal veil lending, bridal photography and wedding plan service. One kind of represent service provider, bridal photography service provider, attract thousands of new couple from mainland China, Hong Kong, Macau and Singapore to come to Taiwan to accept the service every year. Moreover, Taiwan government is promoting bridal veil tourism to combine sightseeing and bridal photography. It is key industry for Taiwan. Wedding service providers tend to form regional cluster. The vertical and horizontal integration in the wedding service industry cluster create higher value for firms within a cluster. The paper aims to outline the cluster characteristics and to study why wedding service providers agglomerate together. Related literature indicates five main factors, (1) demand, (2) labor supply, (3) knowledge spillovers, (4) inter-firm interaction and (5) government support, to accelerate cluster development. Therefore, this study proposes a conceptual model to investigate the relationships among the aforementioned factors, cluster density and firms’ performance, within a cluster. Questionnaires are distributed to wedding service providers in northern, middle and southern Taiwan. Hierarchical regression analysis is then used to examine the proposed model. The results demonstrate that all five factors positively influence on cluster density and so cluster density does on firms’ performance. Managerial implication and suggestions are put forward to identify what companies and government should do in development of wedding service industry clusters to maintain or promote their competitiveness in the global market and to establish a. Further research direction is also provided accordingly.

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LingHan, Hsin, and 韓昕凌. "Exploring the Green Innovation Strategy in Wedding Industry: A Perspective from Customer Expectation of Service." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/evr7mk.

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碩士
國立成功大學
創意產業設計研究所
103
While green innovation has been extensively investigated for secondary industries, we seldom explore the new elements of green innovation from the perspective of the customer. In fact, in Taiwan, carbon dioxide is not only produced by manufacturing, but is also generated by service industries accounting for about 30%. Furthermore, the ranking of carbon dioxide in the wedding industry is the third highest among service industries. In light of this research gap, this research is concerned about the possibility of exploring green innovation in the wedding industry and determines the green innovation developmental process in the wedding industry from a customer perspective. The research design, based on three-step approach, aims to provide an action plan by which firms can execute green innovation in the wedding industry. In the first stage, in-depth interviews were conducted with seventeen managers of service providers in the wedding industry and ten couples either one year before or after their weddings to delineate the industry structure and possible service categories. In the second stage, in order to clarify customer preferences, ten AHP questionnaires were collected from couples as the first stage. In the third stage, the findings from previous stages were coordinated using case studies of wedding-related companies: Kuos, Moncoeur, and Bywood. The findings indicate that firms should identify their positions and then consider the stage of service, the current resources, and the ranking of customer preferences to illustrate developmental strategies for green innovation in the wedding industry.

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CHEN, LI-WEI, and 陳立緯. "The Rise of Studios: A Study for Transformation of Pre-wedding Photography Industry in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2z4rr6.

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碩士
國立臺北藝術大學
藝術行政與管理研究所
106
In Taiwan, taking pre-wedding photograph is a common culture which is created by the pre-wedding photograph industry in 1980s. This culture-business combined activity continued to grow and bring high value. It had changed the wedding custom of ethnic Chinese globally. Many scholars consider it a successful model in cultural industry which attach business activity to existing culture and created a new tradition through innovation. Pre-wedding photograph industry had been declined in recent years. Statics show that despite wedding population were still growing slowly, the output value had declined by 10%-20% annually. The pre-wedding photograph cluster streets had cease to exist. Meanwhile, a new form called “pre-wedding photography studio” is thriving in the industry and has become the new mainstream. This phenomenon is the motivation of this study. Trough literature review and analysis, semi-structural interviews, this study describe the current situation of pre-wedding photograph industry in Taiwan and analyse the reason which provide reference for industry development. Study shows the development trend in pre-wedding photograph industry fits the changes of consumer culture: a demassified market. Consumers are looking for small-scale microbusiness or individual business that have different characters and styles. Large-scale traditional companies which target mass population had lost their customer base. The ideals of many studios are in conformity with “the experience economy” which make them more competitive. This study shows that both traditional companies and studios should have better understanding of the change of consumer’s behavior in order to know their own strength and weakness. Business owners should develop unique styles to attract target groups, value the importance of experience, so they can thrive and create new market in the era of demassified market.

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HUI, CHEN MEI, and 陳美惠. "The Study on Service Quality, Perceptive Value and Customer Satisfaction wedding consultant industry as an example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/u5avms.

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碩士
萬能科技大學
化妝品應用與管理研究所
104
This paper aims at studying the service quality, perceptive value and customer satisfaction using wedding adviser industry as a case. This study invited customers who were served at reception arranged by wedding advisors. 400 questionnaires were issued and 358 retrieved in which 341 valid; thus up to 85% recovery rate. The analysis of questionnaires shows: In Service Quality, the most concerned variable from customers is “The wedding hall is tidy.” In Perceptive Value, the most agreed variable, “The wedding arrangement will bring others a great impression.” In Customer Satisfaction, the most satisfying variable is “The wedding can brew hilarious ambience.” In addition, the analysis discloses that the gender, marriage status, age render no distinct implications on both Perceptive Value and Customer Satisfaction. Education background and monthly earning make noticeable differences on a few surveying topics. Education background weighs heavily upon either Service Quality or Customer Satisfaction. Customers with master degree or higher provided top mean quotient on above two topics; while no distinct difference was reported on the Perceptive Value. Monthly income played large role in both Perceptive Value and Customer Satisfaction gap; while no obvious divergence on Service Quality. Service Quality affects positively on both Perceptive Value and Customer Satisfaction. Perceptive Value imposes positive impact on Customer Satisfaction. Perceptive Value serves as a Go-Between for Service Quality and Customer Satisfaction. The results of this study would offer references for: institutions concerned for future managements; wedding advisor industry related for future strategic marketing planning; and future researchers for study directions.

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Chen, Lie-Wen, and 陳麗文. "A research in the characteristics of a female leadership and the managing ability in wedding industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/31506191618111887770.

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碩士
國立雲林科技大學
技術及職業教育研究所碩士班
95
The wedding industry is one of the fastest developing and almost maturing businesses in Taiwan. There are new stores opening and funds infusing in the market every year to make a good memory for the new married couples. The wedding industry consists of a series of services in fashion designing, make-up and photo-taking and bride assisting. Due to the characteristics of delicacy and considerate, the females are leading the industry in Taiwan. It will also influence the opinion when think of the managing abilities of a female, especially, in a traditional male-leading society in Taiwan. This research has used the approaches of quality observation and personal interview to the outstanding female leaders and has also done the case study for the leading ability and the characteristics of the successful females. We found that the successful females in the wedding industry have the following characteristics in common. 1. The interaction of people is concentrated in employees. Profession has been respected and the employers are willing to communicate and cooperate. 2. They are able to control the business and hold the first priority in fashion. 3. They are willing to computerized all devices and make every endeavor to promote. We hope that this research can provide a good influence in improving the servicing quality and create much higher valuable in output and breakthrough the difficulty of the wedding industry which might encounter in the future.

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Hsu, Yuen-tung, and 徐岳彤. "A Study of the Key Success Factors of Jazz Wedding Ceremony Band Industry in Kaohsiung City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/02982211757331501868.

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碩士
國立高雄大學
高階經營管理碩士在職專班(EMBA)
99
The wedding ceremony band─the orchestra, the rock band, the Chinese orchestra, the pop band, the jazz band─plays a more important and more various role in the wedding ceremony industry in recently years. The jazz band plays a main part in Kaohsiung. The jazz band is enormous popular with newlyweds for two features: improvisation and swing feeling. This study takes qualitative analysis and has in-depth interviews with thirteen experts who come from head, middle and down streams to discuss things as follow: 1. The general situation of the wedding ceremony band in Kaohsiung. 2. The situation and the value of the jazz band play in the wedding ceremony band. 3. The key success factors of jazz wedding ceremony band management. The result shows: the jazz wedding ceremony band plays a major part in wedding ceremony band market. This study argues that the best service quality is one of the key success factors of the jazz wedding ceremony band management. Besides the service quality, professional techniques and the corporate identity are also crucial factors which prevail over other factors. The compact management and the professional capability are very important key factors, too. Strategic business alliances of related industries should be also pay close attention to.

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HSIEH-YU-LUN and 謝鈺倫. "The Research of Marketing Strategies for Wedding Style Industry in Taipei- A Case Study of IVY BRIDE." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/bkzuvn.

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碩士
環球科技大學
中小企業經營策略管理研究所
103
Marriage is a major event in life and speaking of marriage tends to think of photography, wedding, and styling, and therefoere, wedding photographs became inevitable consumption. A slogan quoteed from a popular wedding adivertisment, "Do you want to get married? Do you want to photograph it? Go to such and such Bridal Shop." Nowadays, wedding ceremony has become increasingly demanding for people’s recognition on the importance of the wedding changing with time. Facing the flourishing of wedding photography and modeling industry in China, Hong Kong and South Korea, Taiwan's wedding markets have engaged to be developed by combining with the existing resources, changing the marketing strategies to create higher added value, and towarding the restructuring, upgrading, marking a breakthrough, updating, transforming the current situations for the purpose of providing better service quality and enhancing the professional skills to create a better reputation. Through the network or exhibition, the international marketing and wedding business territory are expeted to be extended. In this study, the forty-five-year history, IVY wedding, formerly CTV bride, in Taipei is choosen as a reseasrch subject. In this case study, interviews with practitioners from wedding, modeling related industries; questionnaires and surveys of consumer behavior data collections, the relevant status of wedding style of data analysis of discussions have been condected. The SWOT analysis and industrial competitiveness of the Five-force Analysis have been employed to establish the shape of the wedding industry's overall understanding, to find out the key success factors of marketing strategies, and to go further into the marketing strategies. The conclusions and recommendations have been proposed and the summaries have been divided into five parts: 1. Background and motivation: The research background was originated from IVY Wedding located in Patriotic Road, Taipei. Through the interviews with practitioners from bridal salon industry, industry professionals, seniors of wedding style, and the research author with twenty-year working experiences in this industry, the discussion analysis of practitioners in wedding style of the existing situations have been detailly established the wedding comprehensive understanding of the shape of the industry. The research motivation was derived from how the wedding practitioners, wedding photographors, wedding dress shops survive in the wedding industry to making reputations and create differentiations in this filed. This was the priority to all the practitioners in wedding industry. Many practitioners have created the upper and lower industrial chain with inside industry or different industry alliances,for example, hotel, travel agents or industry combined to wrap mode for mutual marketing their products or business models. How to effective these marketing strategies needed to be analyzed to verify. 2. Business strategy and marketing theory: This study aggregated the literature review the past and present documents from the IVY Wedding and the in-depth interviews in the research field. The data have been collated and analyed to propose the conclusions and recommendations. 3.Research methods: In this study, documentary analysis, questionnaires, in-depth interview, IVY Wedding marketing strategical analysis have been employed. 4. Case study analysis: To conduct the investigation and analysis of industrial development, the analysis of the impact of environmental factors on industry, and competitiveness analysis needed to be employed in the priority. The research summaries have been proposed by the relevant literature reviewing, theory exploring,SWOT analysis, Five-force Analysis, aiming the analysis for Taipei wedding modeling industry competitiveness analysis, case studying,surveying and interviewing. 5. Conclusions and recommendations: In summarizing the interviews with wedding industry practitioners, how to treat today's wedding style industry? The wedding industry practitioners have claimed that the wedding modeling industry have become mature at a high competitive state. Under these circumstances, to have the niche in the leading position in this fieled, high quality service and technology are necessary. The reason why IVY Wedding has been standing on the solid ground with an excellent reputation through the changing of time in Taipei wedding industry can be summarized as the following ten marketing strategies : (1) The international management, quality of service, barrier-free communicative competitiveness. (2) To hire senior stylists in shops, create a unique style of wedding dress brand. (3) To create a teaching studio for wedding style boutique, transform innovative professional knowledge, implemente learning by doing and doing by learning. (4) To combine the concept, lohas, with the cooperation of industry, government, academy, and research, elaborate the integrating of wedding industrial cooperation resources, establish marketing chain strategies. (5) To fully integrate the government guidance policy, strongly promote the wedding travel activiites from Tourism Bureau, M.O.T.C. Taiwan. (6) To have nnovative Internet marketing, integrate global networking, lead a brand new business model. (7) To market with reasonable price, valueable service, cooperate with the long term WTO wedding fairs, build business advantages. (8) To have mutual benefit with cross-industry alliance, breake the traditional marketing model. (9) To seize the young girl's heart though facebook and gift cards activities. (10) To implemente the pomotions with gifts-giving events for loyal customers, raise the percentage of recalling rate. The ten marketing strategies mentioned above had facilitated the IVY Wedding in terms of operating performance. It benefits from the ongoing transformation with a golden brand bridal salon, and it has gone through forty-five years of history. Even in the past few years with facing the impact of the economic regression in Taiwan, it has been still flourish, and even to seize the international market and the international reputation with combining the moden tendency. IVY Wedding, it is not just the hoder of success, but it also elaborates its advantages. It is not just a modle of successful transformation, but it is also created a unique style of high honor bridal boutiques.

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Tz-Chiang, Huang, and 黃自強. "A Creative Thinking of Marketing Concept for Wedding and Funeral Industry-A Case Study of Zodiac Company." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/91126457697792825101.

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碩士
龍華科技大學
商學與管理研究所碩士班
94
The wedding and funeral is a focal industry in Taiwan all the time, people would meet at least one thing in the life. A large number of industries went into operation because of the need of the crowd. In the process of research, we find there is a thinking of marketing concept for wedding and funeral. It is a subject of study that operating the company in this creative way. The Zodiac is our object to study, our goal is to discuss the developing situation between the marketing and wedding and funeral industry, to analyze the Zodiac’s business model and explore its critical factor of the development. Our researching methods are literature review, industry interview, questionaire survey, we use literature review to construct researching framework, process, afterward, we interview the industries to gather information and we focus on the case study, eventually we collect industry’s opinion by questionaire survey and get the critical success factor in developing the enterprise. After collected questionaire’s data run through descriptive statistics, we conclude that there are six critical factor including “Responsible award sharing plan”, “Product service and guarantee”, “Social activities and relationships”, “Perfect selling model”, “ Efficient product information”, “definite people and organization pursue further education program, control organization net’s growth”. Finally we proposed some suggestions to the Zodiac and research in the future.

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Cheng, Ting-Sen, and 程鼎森. "A Research of the Innovation of Business Model in Wedding Industry - A Case Study of Company F." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/01058279107196425812.

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碩士
致理科技大學
企業管理系服務業經營管理碩士班(含碩士在職專班)
105
The research purpose is building the innovation model on wedding industry by the case company. First at all, we help to case company to understand its business model and value in the wedding industry. Know thyself, ever-victorious. Not only to Know the critical factor of success in the industry, but also to review the key capability and resource of thyself. In order to build construct the brand new business of the case company in this study. Second, we survey the related work of wedding industry, and collect the data by interviewing with expert. Further, in order to analysis the criteria capability of case company in wedding industry we use deduction analysis by the meeting with the employee. We analysis the creative business of case company in wedding industry, and construct the new business model. Finally, we provide the result of analysis and suggestion. We propose that the case company need to elevate the speed and simplify the service flow. The number of linkage of wedding industry would increase the sales volume. In order to promote the service ability, we recommend the company of industry with information system indeed.

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40

TUNG, JEN-CHIEH, and 童仁傑. "The Study on Management Strategy of Chinese Restaurant Industry in Taiwan- The Case of Zhu Lin Wedding Hall." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k4t5a3.

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碩士
靜宜大學
管理碩士在職專班
106
With the economic development, the improvements of living environment and quality of life, plus competition of dining market, food content and cooking towards a diversified development as well as other factors, which make the consumption patterns generated a great change. Consumers pay more attention to the food content and quality, even dining atmosphere. Therefore, restaurant owners must provide a certain level of food and service beyond consumers’ expectations, in order to attract them come to spend again. In view of this, owners have to develop the best business strategies to get maximum performance and profitability. With the seafood style F&B china as the case subject, this research adopted SWOT analysis and five forces analysis to discuss the internal advantages and disadvantages as well as external competition and challenge of case company; in the end, with the use of qualitative research by depth interview, the difficulties and challenges faced by entrepreneurs to choose F&B industry as new business, as well as the methods they use to solve the problems in face of difficulties are discussed. According to the development process of case company, the process of new F&B industry is divided into 4 entrepreneurship stages: (1) starting period: choice of F&B industry pattern and entry; difficulties encountered and obstacles conquered during the early period; (2) development period: causes of rapid development of scale and rapid expansion; (3) convergence period: sequelae of high-speed development and corporate crisis management; (4) future development: re-plan the company’s development after its operation mode and direction have been confirmed.

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41

HSU, HSI-TAO, and 許錫島. "A STUDY OF TRAINING COURSE PLANNING ON WEDDING INDUSTRY – TAKE TAIPEI CITY VOCATIONAL DEVELOPMENT INSTITUTE AS AN EXAMPLE." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/e8b8v9.

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碩士
世新大學
圖文傳播暨數位出版學研究所(含碩專班)
106
On the basis of customer orientation, and the implementation of vocational training categories, training courses and content, domestic and global industrial development trends, and requirements for talent demand conditions. For the assessment of the wedding dress industry and its curriculum development, whether it is suitable for the requirements of the industry for the cultivation of working ability, and then to meet the trend of the job market, to put into adequate manpower, material resources, hardware and software resources to promote and conduct the requirements. It is necessary to apply objective assessment process then thorough implementation. Based on this, this research mainly focused on the discussion of the personnel training course planning for the wedding industry in the Taipei City Vocational Development Institute. Through the planning mode of industry cooperative training, it can fully grasp the pulse of the market then adjust and provide human qualities that meet the market requirements. Through the satisfaction survey questionnaire of the trainees, the interview methods of the wedding industry experts and scholars are invited to achieve in-depth and appropriate research, analysis and results. Through the results of this research, it was found that in the curriculum and teaching materials, teachers and teaching, learning environment, and learning effects, the overall satisfaction rate was over 88%, so most of them could be retained. Other aspects such as the content arrangement of the lectures, the teachers’ teaching attitude and patience, and the progress of the teaching, etc., have all failed to achieve high standards. Some reservations and some adjustments have been made. Through the interviews with teachers, experts and scholars put forward more appropriate supplementary amendments. Therefore, the results of this research hope that we can provide curriculum planning and follow-up research reference for the future vocational training of related wedding industry training.

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42

Fan, Ting-Hsuan, and 范庭萱. "The Research Of User Purchase Intention Of Facebook Virtual Community: A Case Study Of Wedding Planner Industry Facebook FanPage." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/nn4a2u.

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碩士
國立彰化師範大學
企業管理學系行銷與流通管理碩士班
105
In this study, questionnaires were delivered to followers of wedding planner Facebook FanPage, returning data were analyzed by regression analysis on fan page quality (i.e. information quality, service quality), perceived value (i.e. utilitarian Value, hedonic value and community identity) and user behavior intention (i.e. continued involvement, and purchase). And then analyze the perceived value (including practicality, hedonic value, community identity) in the hierarchical regression to produce mediating effects between the quality of the fan page (quality of information, quality of service) and the intention of the fans (continued use and purchase intention). The study shows that there is a positive relationship between the quality of information, the practicality of perceived value, and the continuous participation in the behavioral intent of the fans. Practicality plays an intermediary role between information quality and continuous participation. Service quality will affect the hedonic, but hedonic of the behavior of the fans in the intention of continuous participation and purchase will have no significant impact. It is also recommended that the operators of fan pages can adjust the type of articles to informative articles to enhance the practicality of perceived value. In addition, the community identity in perceived value has a significant positive correlation with continued participation and willingness to buy, and also indicates that community identity in perceived value is a very important indicator.

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43

JU, LI-FU, and 諸利福. "Experiencing Marketing, Experiencing Value and Customer Satisfaction Impact on Word-of-Mouth Marketing - taking Example of the Wedding Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/v45g7p.

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碩士
嶺東科技大學
行銷與流通管理系碩士班
107
Because of the era of experiencing marketing, consumers pay more and more attention to the quality of wedding banquet and its uniqueness, so the purpose of this study is to discuss the current overall operating situation, and consumer needs of large-scale catering wedding banquet market, and to estimate the development trend of future wedding banquet. It is hoped that through the analysis and discussion of this research to help the future wedding catering business people in planning the wedding banquet market. This study using quantitative research methods, the results found to be the most effective wedding marketing methods, by the study found that the extension of product differentiation, wedding products to refinement and personalization to develop. In this study, the consumers who participated in the wedding banquet on the same day, 300 questionnaires were distributed and 253 copies were valid. The empirical results showed that “experiencing marketing” had a significant positive impact on “customer satisfaction”, “experiencing marketing” had a significant positive impact on “experiencing value”, and “experiencing value” and “customer satisfaction” had a significant positive impact on “word-of-mouth marketing”

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44

Chen, Guan-Ru, and 陳冠儒. "An Investigation of the Significant Attributes of Service in Wedding Industry- A Case Study of College Students at Tamkang University." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61732573936917657704.

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碩士
淡江大學
統計學系碩士班
100
There is a trend that the average age of getting married is rising annually under the impact of the social, political, and economic environment. The phenomenon indirectly leads to a more competitive market of Taiwanese wedding dress business. The newly-weds and their families from both sides deal cautionsly with the preparation of wedding ceremony, especially for the selection of the wedding dress and photography, due to the less number of the newly-wed couples each year in Taiwan recently. The business must know the preferences of the newly-weds on their wedding dress and photography well, so that she can attract the attention of the potential buyers to create her revenue. Thus, the custimization of the wedding dress and photography will be one major direction for future development. Consequently, customized wedding dress will be one of the mainstream in wedding dress factory in the future. However, most wedding dress and photography business do not really provide products that either meet requirements of consumers or satisfy their preference. Therefore, the study aims to find out the optimization of the combination of wedding dress and photography product via the concept of Co-design and by Conjoint Analysis. Except for satisfying consumers’ preference and providing customized service, the dealers can also increase profits and customer satisfaction to avoid and reduce the potential risk of product development and innovation. For this purpose, the research takes advantage of interviews with professional businessmen, along with formulated first-stage questionnaire to look into the main attribute of wedding dress that consumers value, and then makes use of the concept of Co-design and employs Conjoint Analysis to calculate the extent of attention that interviewees pay to wedding dress of various attributes, collocate the number of samples from different attribute levels and conduct the second-stage questionnaire survey afterwards. In this stage, the survey is to discuss how much importance that consumers place on attribute of wedding dress¬ and find out the preference of students, segmentation variables as well as individual consumer for combinations of wedding dress products in order to be the reference for marketing. 　　The study concludes that the students (or newly-weds), in general, are sensitive to the price of the wedding dress. This result suggests that the price of wedding dress primarily determines the consumers’ preference. Also, the design, color, and level of comfort come in the second to be the considerations for wedding dress. Hence, when carrying out the service of co-design, we should readjust the price appropriately in terms of the targeted consumer groups. As for the design, color, and customized trimming, we should also aim at diverse consumers’ demands and provide consumers with more options. Finally, by applying the above adjustments, the dealer will be able to create the wedding dress fitting in with personal style in order to achieve the mutual benefit of dealers and consumers.

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45

Chang, Yung Chiao, and 張詠喬. "The Study of Service Innovation, Service Quality, Customer Trust on Customer Satisfaction – A Case of Modern Matchmaker and Wedding Consultant Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/54v3m6.

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碩士
樹德科技大學
會展管理與貿易行銷碩士學位學程
103
Wedding consultant industry is very popular in west countries for a long time, and many people use this service to complete the whole wedding ceremony. However, such wedding consultant services are not popular in Taiwan because we often rely on matchmakers to help the wedding ceremony in our country. Although both matchmakers and wedding consultants are able to provide for the services of wedding ceremony, there still exist the differences between the two services. Accordingly, it is an important issue for investigating the service quality, innovation, trust, and satisfaction for modern matchmaker and wedding consultants. Once we realize the relationships among of them, modern matchmaker and wedding consultants can provide better services to promote the customers’ satisfactions. Therefore, the study utilized the designed questionnaire to collect data from newlyweds and their relatives in Taiwan to examine the constructed hypotheses whether supported or not. After the statistical analyses (EFA, CFA, ANOVA, regression analysis, and SEM), the statistical results show the evidences as follows: 1.the service quality and the service innovation will positively influence on the customers’ trust; 2.the service innovation and the customers’ trust will positively influence on the customers’ satisfaction; 3.the customers’ trust has a mediate effect from the service quality/the service innovation to the customers’ satisfaction. However, the impact of the service quality to the customers’ satisfaction is not significant, and that is worth to notice due to fact that it is different to the related studies in the past.

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46

Lee, Ying-Tzu, and 李英慈. "A Study of Brand Awareness, Customer Satisfaction and Behavioral Intentions of Wedding Banquets Industry in Taipei Area－Moderated by Price Consciousness." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83512558764449323046.

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碩士
輔仁大學
餐旅管理學系碩士班
97
This study contains the relationships between brand awareness, customer satisfaction, and behavioral intentions from the customers’ aspect. The purpose of this survey was: 1. Find out the market status of the wedding banquets in Taipei and its variety in brand awareness. 2. Analysis different variety in demographic factors to the difference in brand awareness, customer satisfaction, and behavior intention. 3. Study the linkage between brand awareness, customer satisfaction, and behavior intention. 4. Discuss the affect of price consciousness to customer satisfaction and behavior intention. The methodology was mainly based on questionnaire survey and findings from focus groups. The research targeted people who live in Taipei City and Taipei County, and have had the experience in attending wedding banquets in the past six months. Five hundred questionnaires were issued and 433 replies with 379 completed. The completed reply rate was 75.8%.The SEM structure formula was analyzed by SPSS12.0 and AMOS7.0. The result suggested that 1. The brand awareness of the wedding banquets industry is highest in international tourist hotels, and followed by the local wedding banquets halls. 2. Different background factors, such as age, education level, and monthly income have significant difference in the purchase intention and price consciousness. 3. In the direct effect, the higher brand awareness of the wedding banquets, the higher customer satisfaction including service quality, food quality, and equipment and atmospheres, will would occurred. Customer satisfaction has positive relation on the behavior including purchase intention and positive word-of-mouth. 4. In the indirect effect, customer satisfaction including service quality, food quality, and equipment and atmospheres are completed media on the brand awareness and behavior intention. 5. With the moderating effect of price consciousness, there are no significant differences between customer satisfaction and behavior intention. But price consciousness would have negative significant moderating effect in the interaction with equipments and atmospheres and purchase intention. And it would have positive significant moderating effect on service quality and purchase intention. This study provides the picture of the target customers of the wedding banquets and understood the inner value which customers are concerned, and also provides operational suggestion and recommendations to the management team in the wedding banquets industry.

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47

Chen, Mei-Jung, and 陳美蓉. "The Impact of Service Quality on Word-of-Mouth in the Industry of Wedding Planner with Customer Perceived Value and Customer Satisfaction as Intermediary Factor." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/05468717196938373856.

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碩士
健行科技大學
國際企業經營系碩士班
103
This study analyzes the impact of service quality on the spread of the customer word-of-mouth. Explore the intermediary relationship of customer perceived value and customer satisfaction. Subjects were females received wedding planners’ service. The questionnaires by purposive sampling method and a total of 216 questionnaires were distributed. The actual return rate was 92.5%. The results showed that：（1）The service quality and customer perceived value has positive significant relationship；（2）The service quality and customer satisfaction has positive significant relationship；（3）The service quality and customer word-of-mouth has positive significant relationship；（4）The customer perceived value and customer satisfaction has positive significant relationship；（5）The customer satisfaction and customer word-of-mouth has positive significant relationship；（6）Costomer satisfaction has part of intermediary effect between service quality and word-of-mouth.（7）Costomer perceived value and satisfaction has no remote intermediary effect between service quality and word-of-mouth. As the result, service quality of the wedding planner will affect word-of-mouth through customer satisfaction. Service quality of the wedding planner will not affect word-of-mouth through customer perceived value and satisfaction. The customer perceived value does not affect word-of-mouth. The wedding planner must realize the relevance of customer perceived value, satisfaction and word-of-mouth. The wedding planner is committed to enhancing the quality of its services to meet the preferences and expectations of each bride to achieve customized services. Therefore, the wedding planner has her own place in the global market.

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48

Kong, Ching-Hsia, and 孔慶霞. "Media's role and program design in the wedding and dating services industry：A service design approach." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/39pm4x.

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碩士
國立政治大學
經營管理碩士學程(EMBA)
106
According to the worldwide studies and researches, " Being single" is not only a future trend, but also an existing social phenomenon. Moreover, this trend has been rising up rapidly. The consumer business opportunity from single people has transformed the market. One major point is the economics of dating which came up with the psychological needs of single people. The huge population of single adults stimulates the blooming of dating websites and APPs globally. Since 2016, the matchmaking TV shows in China spring up increasingly. The most important object of this thesis is to study how the media could perform the most applicable and positive role making the single men and women feel happiness from the process of matching, dating, and marrying. The studies of this thesis focus on service of the matchmaking TV show. Through greater empathy towards age 40 to 55 years old with successful carrier of single men and women, it builds up one creative program to satisfy the needs, solve the issues, and make the profitable business models. In advance, it expends the development into one happy eco system.

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Dissertations / Theses on the topic 'Wedding industry'

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